In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 6 Ways to Lower Your Cost Per Acquisition. [00:30] Why you should give away free services and create great offers. [00:45] How to use AB tests to lower your cost per acquisition. [01:04] Why you need to ensure that your messaging is clear. [01:24] What you can learn from your competitor’s ads. [01:39] Why you should test multiple creatives consistently. [02:24] Utilizing networks and platforms to optimize your business. [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:59] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Facebook Ads Eric Sui on Twitter Eric Sui on Instagram Neil Patel on Twitter Neil Patel on Instagram Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more thoughtful and creative, and how Facebook will find new ways to monetize. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Predictions for the Rest of 2022. [00:25] How we expect Facebook to find new ways to monetize. [00:52] Some of the ways that marketing will become more challenging. [02:06] Why marketers will need to become more thoughtful and creative. [02:22] The sizable role that conversion optimization will play in marketing strategies. [02:52] How to attract the right people amidst rising ad costs. [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:39] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growth, we are so excited about where we might be headed next and the new listeners we will still connect with. Tune in to hear all about the different avenues we think will get us to the next big milestone! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: How We'd Grow Our Podcast to 5M Downloads Per Month. [00:45] Using advertising on other podcasts as a way to boost subscription. [01:02] Increasing guest interviews as a way to cross-promote and induct new followers. [01:20] Talking about a broader range of subjects as a way to reach a wider audience. [01:59] Why podcast networks might be the next big thing. [03:05] Thinking about the opportunity presented by email advertising. [03:15] The simple equation of appearing on other podcasts and linking back to your own. [04:05] Twitter and LinkedIn threads; doubling down on existing audiences.  [04:50] That’s it! [05:05] Go to marketingschool.io for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Jordan Harbinger  HubSpot Podcast Network  iHeart Radio  Morning Brew The Hustle     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a little bit easier for you. From the initial questions to drilling down deeper to better understand candidates, if you want to find the right person, you have come to the right place! TIME-STAMPED SHOW NOTES: [00:24] Today’s topic: How to Screen For SEO Talent in 2022. [00:26] Enquiring about past experience and traffic increases. [00:55] Going deeper on the methods for increasing traffic. [02:05] Why follow-up questions can be so effective for vetting hires. [02:32] Screening candidates and finding out their long-term goals and true strengths. [03:52] Questions to ask about recruiting and team building. [04:10] That is it for today! [03:24] Go to marketingschool.io for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro SEMrush Ahrefs Ubersuggest Elon Musk   Who      Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy shouldn’t be associated with shame or stigma. Tune in to learn about our experience with making tough decisions and how to make the best choice based on your situation.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: On The Verge of Bankruptcy, What Do You Do? [00:30] Eric’s experience with Single Grain and how they turned the company around. [01:37] How to evaluate what your outcome will be depending on the decision you make. [02:09] Why your decision will depend on your circumstances and your stage in life. [04:14] Why there is no shame in bankruptcy. [04:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:29] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it’s taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking tool. To learn more about how Alex balances his time, his insights on Web3, and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How A Founder Sold Over $11.5M In NFTs While Running His Startup. [01:31] Get to know Alex Taub, co-founder of Upstream and Illuminati NFT. [03:29] How Alex and his team decided to go all-in on Upstream. [04:56] How Alex became involved with Web3, NFTs, DAOs, and dApps. [08:11] A breakdown of Upstream: how it works and how it’s priced. [08:58] Some of the use cases that Upstream is currently being used for. [10:20] How Upstream is growing, and what it means to be a leader in the Web3 space. [12:41] Insights into the marketing strategy for Upstream. [14:36] How Alex co-founded Illuminati NFT and how he balances it with his work at Upstream. [15:22] What launching Illuminati NFT has taught Alex about managing DAOs on Upstream. [17:57] The time and investment you need to start an NFT project. [19:36] How Illuminati has sold over $11.5M in NFTs.  [21:52] The story of how they first marketed Illuminati by giving out pins at an event. [22:51] What Alex learned from the launch of Illuminati and their sales plan. [25:59] Alex shares why Twitter is his favorite business tool. [26:13] Learn about Alex’s favorite business book, Zero to One: Notes on Startups, or How to Build the Future.  [26:55] Alex’s favorite NFTs — that aren't Illuminati or Bored Apes! [28:55] That’s it for today! Don’t forget to rate, review and subscribe! [29:00] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Upstream Illuminati NFT Twitter Zero to One: Notes on Startups, or How to Build the Future Knights of Degen Alex Taub on Twitter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding great talent and discover why referral recruiting is so effective, even in a big company. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where To Hire Incredible Marketers in 2022. [00:35] How to use LinkedIn to find excellent marketers. [01:37] Learn why referral recruiting can be so impactful. [02:52] How to use your team to find great talent. [03:32] An overview of how we’ve been finding talent to help grow our Web3 department. [04:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Stripe Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2098, Neil and Eric talk about how to prepare yourself and your business against a recession. You can’t predict when a recession will hit, but you can do your best to prepare for it! Tune in to hear our recommendations for how to prepare your business for a recession, from increasing your conversion rate optimization to investing in your relationships and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Prepare Yourself & Your Business Against A Recession. [00:25] The definition of a recession. [00:58] Why we expect a recession soon. [01:11] How to use conversion rate optimization to prepare for a recession. [01:57] Why you shouldn’t try to predict a recession. [02:24] Why you should be optimizing for relationships. [03:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:31] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no one-size-fits-all approach to marketing, and you need to try out different things to figure out what works for your brand. Tune in to find out how to use the 'spray and pray' approach, combined with analytics, to hone in on what will work best for your product! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Spray and Pray, the Best Way to Get Started with Social Media. [00:30] The benefits of the ‘spray and pray’ approach, and how to do it. [02:36] Why you need to keep analytics in mind when taking the ‘spray and pray’ approach. [02:48] How many channels to use the ‘spray and pray’ approach on. [03:10] Understanding the RICE framework and how to use it. [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:00] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2096, Neil and Eric talk about where they think the world is headed (and what to do about it). With rising interest rates, businesses and marketing departments find themselves needing to adapt. Listen in to hear what you can expect in the coming months and what helpful steps you can take to protect yourself and your business, while also learning how to identify unexpected opportunities. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where We Think The World Is Headed (And What To Do About It) [00:25] How rising interest rates will affect businesses and marketing. [01:29] How to find places where you can get underpriced attention. [03:33] Making preparations for cutbacks. [03:56] Some advice from Warren Buffet. [04:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:30] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Marketing School Episode #2070: Marketing Trends We’re Excited About for Q2 2022 Marketing School Episode #2073: Effective Alternatives To The Competitive Landscapes of PPC & SEO Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2095, Neil and Eric discuss their reaction to Elon Musk offering to buy Twitter. Plenty of people have offered to buy Twitter, and Elon Musk certainly has the funds to do it. Tune in to hear what you can expect if this deal goes through! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Elon Musk Offering To Buy Twitter [01:06] Why it might be difficult for Elon to buy Twitter. [01:47] Some of the changes that might take place if Elon buys Twitter. [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:29] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2094, Neil and Eric talk about what you should never do when you're selling (how to lose a deal). The key to having a good relationship with customers is by instilling confidence. Learn how humility, a mentality of underpromising and over-delivering, as well as good communication will help you maintain fantastic long-term relationships with your clients! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What You Should Never Do When You're Selling (How To Lose A Deal). [00:29] How overpromising and underdelivering can kill a deal. [01:14] Why instilling confidence is essential. [02:28] The level of communication that you need to maintain with your customer. [02:40] How to ensure that you add value to your communication with clients. [03:03] How to make each of your follow-ups a marketable moment. [03:36]  Don’t forget to rate, review, and subscribe to this podcast and text us at 310-349-3785! [03:59] That’s it for today! [04:29] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space, and how he and his Co-Founders saw a need for an objective voice on the topic for those who were curious about NFTs as well as those who are well-versed and active in the space. Hear how being omnichannel has worked for them, why it’s dangerous to rely on one platform, and why owning your own domain is so important. Tuning in you’ll learn more about Alejandro’s work as an executive coach. He explains why making the decision to find a coach is a huge step, and how to use the interview process to find a coach who is right for you. We also explore Alejandro’s impromptu move to Jackson Hole, Wyoming, and why we all need a space that can help us think expansively. To learn more about NFT Now, how to grow your reach, and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Growing NFTnow to 700,000 followers in 1 yr, coaching, and Jackson Hole, with Alejandro Navia. [00:56] Introducing today’s guest Alejandro Navia and how he founded NFT Now.  [05:53] Why Alejandro saw a need for an objective voice on NFTs like NFT Now. [06:59] NFT Now’s reach and how they have grown as an omnichannel media company. [10:09] The core drivers of NFT Now’s impressive growth. [13:34] What Alejandro has learned about the dangers of being dependent on one single platform. [13:56] The main channels Alejandro is using for NFT Now and why owning your domain is key. [15:40] Alejandro’s approach to coaching and why he views his clients as partners. [19:12] The distinction between coaching and educating.  [19:54] Why choosing to find a coach is a big deal. [20:19] How to find a good coach. [21:20] Why the interview process is crucial in finding the right coach for you. [22:11] Why you need to ask yourself which areas of your life you want to improve on. [25:22] Alejandro’s move to Jackson Hole and how he is splitting his time between Jackson Hole and Miami. [29:48] The most impactful book that Alejandro has ever read. [30:40] The most impactful tools that Alejandro has used in the past 12 months, from therapy to coaching, to authentic communication. [32:18] That’s it for today! Don’t forget to rate, review and subscribe! [32:20] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   NFT Now Alejandro Navia Alejandro Navia on Instagram Alejandro Navia on Twitter The Prophet by Kahlil Gibran Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mistakes and experiments.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Keep An Eye On Your Competitors in 2022. [00:25] Why it’s essential that you stay up to date with what your competitors are doing. [01:05] How to use SimilarWeb to measure what your competitors are doing. [01:36] Why WayBackMachine is a great free tool for AB testing. [02:01] Use Ahrefs to grow your search traffic. [02:28] Follow your competitors online and use Facebook’s ad library. [02:39] How to use SocialBlade, TubeBuddy, and vidIQ for YouTube insights. [02:51] How to get feedback on your competitor’s site as well as your own with UserTesting.  [03:28] How to implement qualitative feedback.  [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:16] Text us at 310-349-3785. [04:29] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   SimilarWeb Zoom WayBackMachine Ahrefs Meta Ad Library SocialBlade TubeBuddy vidIQ UserTesting Adbeat Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Text us at 310-349-3785   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your conversion rate and why perfect messaging is always a work in progress. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Come Up With The Perfect Messaging For Your Product. [00:28] How your messaging will impact your conversion rate. [00:45] How to identify what you should emphasize within your copy. [02:30] Why you need to keep tweaking your messaging. [02:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Optimizely VWO Crazy Egg Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2090 Neil and Eric talk about how to pick a marketing channel when there are so many to choose from. In order to build an omnichannel approach, you need to choose which channels to prioritize. Tune in to learn which channel you should leverage first and how to identify what works best for you.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: With So Many Marketing Channels, Which Channel Should You Pick? [00:25] Why an omnichannel approach is inevitable. [00:49] How to choose which channels to leverage first. [01:49] Identify where your audience is hanging out and what is best for your medium. [03:08] Why you need to repurpose your content for different channels. [03:29] Why you need to post natively to your channels. [03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:03] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   SEMrush Gary Vee: How To Make 64 Pieces Of Content In A Day Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2089, Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in the past five years, making it increasingly difficult to stand out and become popular. Tune in to learn about the biggest challenges facing podcasters, and the most effective methods for growing your audience. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Challenges of Podcasting. [00:50] Why it’s becoming more difficult to make your podcast popular. [01:23] Why it’s more difficult to drive conversion from a podcast than a website. [01:42] Some effective methods for growing your podcast. [02:27] Why podcasts are effective for brand promotion and high ROI strategies. [02:49] How podcasts help build community and decrease sales cycles. [03:11] A reminder of how long it takes to grow a podcast audience. [03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:41] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Edison Research Podcast Consumer Tracking Report Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2088, Neil and Eric talk about ad channels to consider for this year. We share the excellent ROI we’ve been generating through TikTok, as well as how to get the most out of advertising on Quora. Learn about when to remarket your content through platforms like Google and why you need to pay attention to where your audience is spending their time. Tune in for some great tips on how to get the most out of ad channels this year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Ad Channels To Consider For This Year. [00:34] Why now is a great time to advertise on TikTok. [01:14] How to get the most out of advertising on Quora. [01:40] Why you need to pay attention to where your audience is. [02:00] Other ad channels to consider like Amazon, Twitter, and Pinterest. [02:39] Why Next Door is great for targeting mothers. [02:50] Other advertising streams outside of platforms like email and podcasting. [03:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:14] Go to marketingschool.io/improve help us improve!  [03:27] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   TikTok for Business Quora for Business Twitter Ads Amazon Ads Pinterest Ads Roku Ads Next Door Spotify Ads Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context for Web3, but if you’ve mastered marketing for Web 2.0, then you can market Web3! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Web3 Marketing Differs From Web2 Marketing. [00:27] Why the same concepts, principles, and strategies apply to Web3. [01:29] Why we won’t be using the term Web3 in ten years. [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:09] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you’ll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they’ve experienced from working remotely over the past ten years. He also shares some of the misunderstandings around affiliate marketing, why it’s such a huge opportunity, and why he believes companies should master quality before scaling. Tune in for a fascinating conversation on the future of marketing, remote work, and so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer. [00:30] Introducing today’s guest, Bob Glazer, and his new book Moving to Outcomes. [02:49] The lack of ROI that businesses have been experiencing with paid ads and social media. [04:24] How Bob defines affiliate and brand marketing. [05:58] Bob’s company Affiliate Partners and why Bob defines them as a partner management and recruiting specialist firm. [07:11] A breakdown of partnership marketing, Affiliate Partners, and what makes them a truly global company.  [09:16] An overview of the content in Bob’s new book Moving to Outcomes. [11:06] Some of the topics and marketing challenges that are addressed in Moving to Outcomes. [11:56] Why Bob enjoys writing books: it’s a way to solve problems and share knowledge. [13:34] Practical methods for instituting affiliate marketing strategies.  [15:54] Insights into Acceleration Partners’ payment structures and the benefits of a hybrid approach. [18:13] Some of the awards that Acceleration Partners has won, why a positive working environment is so important, and why they prioritize accountability and flexibility. [20:18] How Acceleration Partners has been remote for ten years and how they have compensated for the in-office element. [21:43] Some of the ways that their clients and employees meet up in person.  [24:08] An overview of Acceleration Partners hubs in the US. [24:52] The plans for Acceleration Partners for the next five years. [27:24] Bob’s thoughts on current trends in wage inflation. [29:37] The benefits of reaching out to check in on employees who left your business on good terms.  [30:18] Bob’s favorite performance marketing tool. [31:02] Bob’s book recommendation and why he often gives it to people as a gift. [32:48] That’s it for today! Don’t forget to rate, review and subscribe! [32:51] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Robert Glazer Robert Glazer on LinkedIn Affiliate Partnerships Moving to Outcomes LinkedIn Talent Insights Must-read book: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2085, Neil and Eric talk about how Netflix’s stock tanked 35%, and what this means for marketers. For years Netflix had a competitive advantage as a unique streaming service. Learn how always trying to displace your own business can help you stay ahead, and what marketers can learn from Netflix’s recent dive. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers. [00:50] Why this dip in Netflix’s value was inevitable. [01:24] How Netflix lost its competitive edge over other companies. [02:04] Why being unique is easier to market and results in quicker growth. [02:50] Why you should always be trying to displace your own business. [03:37] Go to school.io/talent to learn how you can join our Talent Collective! Use promo code MS100 [03:37] Don’t forget to rate, review, and subscribe to this podcast! [03:57] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Netflix Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Go to school.io/talent to learn how you can join our Talent Collective! Use promo code MS100   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2084, Neil and Eric talk about 7 Marketing Tools For Q3 2022. Discover the best new tools for managing your social media, including Taplio for all your LinkedIn needs as well as Tweet Hunter for scheduling and managing tweets, threads, and more. Learn how Orbit.love can help you organize your community and how Commsor unlocks the power of community-led growth. For all the latest on tips, tools, and gadgets, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Marketing Tools For Q3 2022. [00:25] Learn how Tweet Hunter allows you to schedule tweets, threads, and more. [01:01] The benefits of Sprout Social in managing social media for any enterprise company. [01:22] How Taplio can help you manage your LinkedIn posts. [01:52] Quickly and easily automate your favorite apps and devices with IFTTT (If This Then That). [02:09] Why Orbit.love is a great tool for community management. [03:01] Why Kickbox is a fantastic tool for managing your email marketing. [03:31] How Commsor unlocks the power of Community-Led Growth.  [03:52] That’s it for today! Go to school.io/talent to learn how you can join our Talent Collective! [04:22] Don’t forget to rate, review, and subscribe to this podcast! [04:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Tweet Hunter Sprout Social Meet Edgar Taplio IFTTT Zapier Orbit.love Discord Kickbox Commsor Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2083, Neil and Eric share their reaction to Kevin Rose’s Moonbirds NFT Project earning $400M+ In 7 Days. Tune in to learn more about the project, how it raised its funds, and the type of marketing strategy you should implement for a project like this.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days. [00:35] An introduction to well-known entrepreneur, Kevin Rose. [01:32] A breakdown of the finances around the Moonbirds NFT Project. [02:36] The type of marketing strategy you need for a project like this. [02:50] Kevin Rose’s marketing strategy and the PROOF Collective. [04:32] How to add value and utility with NFTs. [05:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:42] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Moonbirds NFT Digg PROOF Collective Leveling Up Heroes Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2082, Neil and Eric take a look at how SEO influences your organic revenue growth. We all want instant results but when it comes to building your SEO, having a little patience is key. Learn how SEO creates brand awareness, why this leads to organic revenue growth, and why the long-term impact of SEO is so powerful! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How SEO Influences Your Organic Revenue Growth. [00:25] How SEO creates brand awareness. [01:19] Why good SEO is so powerful long-term. [02:54] Why you need to be patient with your SEO strategy. [03:16] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:37] Go to https://www.marketingschool.io/live to learn more about our next live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2081, Neil and Eric break down what you should do when your SEO traffic is flat. If your traffic is flat, it doesn’t necessarily mean that you’re not growing. Instead, it’s probably an indication that some of your pages are going up in rankings while others are going down. Tune in to hear how you can consolidate your content and institute changes to help your traffic grow over time.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What You Should Do When Your SEO Traffic is Flat. [00:24] Why flat traffic doesn’t necessarily mean you’re not growing. [00:45] How to log into your Google Search console and compare traffic on your pages. [01:29] How to update and consolidate your content. [02:49] How these changes will help your traffic grow over time. [03:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:14] Go to https://www.marketingschool.io/live to learn more about our next live event!   Links Mentioned in Today’s Episode:   Google Search Console Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2080, Neil and Eric talk about three ways to drastically improve your client retention. Many companies believe that a 30-40 percent churn rate is acceptable when actually this number is far too high. Learn how to identify the top reasons why your customers are leaving, why retention is so valuable, and how to drastically improve your retention levels! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Three ways to drastically improve your client retention. [00:25] Why 30-40 percent churn should be avoided. [00:48] How to use a credit card updater and PayPal to improve retention. [01:31] What it means to have an executive sponsor and how it helps clients. [02:34] How to run Net Promoter Scores (NPS) and solve your retention problems one issue at a time. [03:17] What the book 7 Powers: The Foundations of Business Strategy can teach us about retention. [04:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:27] Go to https://www.marketingschool.io/live to learn more about our next live event!   Links Mentioned in Today’s Episode:     7 Powers: The Foundations of Business Strategy   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this episode, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 17 minutes, and built a Twitter following of 176 000 subscribers. In our conversation, Brett shares the details of his NFT journey, from first becoming involved with crypto in 2014, to working in film production, to the creation of a hugely successful NFT project. Hear how Brett built the Magic Mushroom Clubhouse Project, the huge profit they made, and why he has reinvested his profits into building NFT projects. Brett explains his passion for NFTs, why he created The NFT Academy, and how his projects are helping businesses leverage the power of NFTs to prepare for Web3. We also discuss why community is much more successful than influencer marketing in the NFT and Web3 space, and the value of platforms like discord for forming valuable networks. To learn more about Web3, NFTs, and how to grow your YouTube channel in a record amount of time, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski. [01:00] An overview of Brett’s journey from college to starting the NFT Academy. [02:16] How Brett grew his following from scratch on YouTube. [02:31] How timing, previous experience in the crypto space, and access to video equipment helped his channel become successful very quickly. [03:27] A breakdown of Brett’s production process for his videos. [04:20] Learn about Brett’s Magic Mushroom Clubhouse project. [05:46] The huge profits Brett made and why he reinvested most of it into his Clubhouse project. [07:13] The role of NFTs in Web3 and how investing in NFTs will help build a foundation for your business for Web3.  [08:54] The NFT Academy and why it’s a great educational tool. [10:32] Why community will continue to remain a crucial element of NFTs and Web3. [12:12] The role that timing has played in the growth Brett has seen on social media platforms like Twitter.  [13:55] Brett’s advice on the best PR strategy for brand new projects. [14:00] Why community is much more successful than influencer marketing in the NFT and Web3 space. [18:47] Brett’s approach to compensation for community members and contributors. [21:35] How Brett is balancing his many different projects.  [23:11] A breakdown of the NFT Academy and how it is helping businesses learn about and leverage the power of NFTs. [24:09] The Million Dollar Mint Club and why Brett is excited about it. [25:24] Brett’s recommended resources for learning about NFTs and staying informed of the latest developments. [26:02] Brett’s favorite NFT tools. [26:58] That’s it for today! Don’t forget to rate, review and subscribe! [27:00] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Brett Malinowski on Youtube: https://www.youtube.com/channel/UCsg20ERGZt9eHVZRXROJSqg  Brett Malinowski on Twitter: https://twitter.com/thebrettway The Magic Mushroom Clubhouse NFT: https://magicmushroomclubnft.com/ NFT Academy on OpenSea: https://opensea.io/collection/nftacademy Pop-In: https://www.popinpass.com/ Whiteboard Crypto: https://whiteboardcrypto.com/ Nansen: https://www.nansen.ai/ Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experiments, and how to test different parts of your funnel. You’ll also learn why you should choose the experiments that you expect will give the best results and which are also easy to implement. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil & Eric Run Marketing Experiments [00:25] An overview of testing and how to run marketing experiments. [01:11] How Neil and Eric run marketing experiments. [01:48] Why testing different parts of your funnel is key. [02:03] Some of the tools you can use to run experiments. [02:19] How Eric and his team choose which ideas to test using the ICE model. [04:48] Why you should choose the experiments that are easy to implement. [05:13] That’s it for today! Don’t forget to rate, review, and subscribe to the show. [05:26] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   VWO Crazy Egg The Cold Start Problem: How to Start and Scale Network Effects Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2077, Neil and Eric describe how to give every text message you send a 30% boost. One simple way to boost engagement is by personalizing your text messages. Learn how best to do this and the many contexts you can apply it to. Listen now to learn more about this quick and easy method! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Give Every Text Message You Send 30% Boost [00:25] The simple trick for boosting engagement on your text messages. [01:12] Some of the contexts for sending these messages. [01:47] That’s it for today! [01:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2076, Neil and Eric debate whether you should use automatic or manual placements on Facebook. Hear about some of the results that Neil and Eric have gotten with both placements, and why manual tends to boost better ROI while automatic helps you scale faster. Tune in to hear the full analysis! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Use Automatic Or Manual Placements on Facebook? [00:25] Why Neil recommends that you test both. [01:01] The long-term benefits of automation. [02:30] That’s it for today! Don’t forget to rate, review and subscribe! [02:48] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2075, Neil and Eric talk about how to manage your comments at scale. We discuss when to hire an assistant to help you manage comments on your social profiles, which tools to use for different platforms, and why Neil focuses on the channels where he gets the most engagement. For all this and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Manage Your Comments At Scale [00:53] Neil’s process and recommended tools for responding to comments on blogs. [01:20] How to respond to comments on social profiles. [01:31] How assistants can help with managing your comments on social profiles. [02:25] How Neil manages his comments at scale on his various channels. [03:50] The ROI on responding to comments. [04:49] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Akismet Comments Not Replied To Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2074, Neil and Eric discuss why you should care about TikTok search ads. Learn what TikTok search ads have to offer, why TikTok ads are uniquely affordable right now, and why now is a great time to invest. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Care About TikTok Search Ads. [00:25] The high rate of users on TikTok and the massive growth the app has experienced. [01:01] Why now is a great time to be using TikTok search ads. [01:47] What is currently available within TikTok search ads. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:33] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Morning Brew Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2073, Neil and Eric talk about effective alternatives to the competitive landscapes of PPC & SEO. Discover the benefits of affiliate marketing, what it means to integrate community and live events, and how you can use social media to your advantage. Tune in to learn how to stand out in an increasingly competitive landscape! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Effective Alternatives To The Competitive Landscapes of PPC & SEO [00:30] Why PPC and SEO are becoming more competitive. [01:30] The benefits of affiliate marketing and how to do it. [02:02] How to integrate community and live events. [03:00] Examples of tools that can help you compete in PPC and SEO. [03:29] How to get mentioned in articles and how this can drive revenue. [04:40] How to determine which social media platform you should be focusing on. [06:03] Eric’s tips for podcasting and how to integrate your different channels.  [06:40] How to use live functions on social media in conjunction with influencers if you’re selling physical goods. [07:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [07:53] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   NP Digital WhatRunsWhere Edison Research: The Infinite Dial Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he’s made and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you’re intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS). [00:30] Introducing today’s guest Jake Tran, who creates business essays on YouTube. [01:07] Why Jake chose to focus his video essays on money, power, and crime. [02:11] Jake’s YouTube journey, and why his latest venture started with two channels. [04:32] How trying to imitate someone else’s YouTube channel can inhibit your growth. [05:52] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel. [07:48] The nature of creative work and the amount of time Jake typically spends on a video. [08:20] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career.  [09:02] How having his video shared on a prominent channel boosted Jake’s numbers. [10:16] An overview of Jake’s comprehensive research process. [11:17] Jake’s insights on what to avoid if you’re trying to grow your YouTube channel. [12:27] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships. [14:08] Jake’s economic model, his new Join button, and his long-term plan. [16:36] Hear about Jake’s nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life. [20:21] The surprising amount of times Jake has been recognized from his YouTube channel.  [21:20] Jake’s top business tool and book recommendations. [23:36] That’s it for today! Don’t forget to rate, review and subscribe! [23:36] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Jake Tran Jake Tran on LinkedIn Jake Tran on YouTube Jake Tran on Instagram Jake Tran on TikTok Graham Stephan on YouTube Marques Brownlee on YouTube   Kurzgesagt: In a Nutshell on YouTube   Skype Loom Adobe suite LEMMiNO   The 48 Laws of Power by Robert Greene Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant   Must-read book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2071, Neil and Eric share their reaction to the 'Virtual Heineken' beer that you can buy in the Metaverse. While the Web3 space is exciting, now may not be the best time to invest in the Metaverse, so tune in to learn more about Heineken’s virtual beer, the Metaverse, and why timing is everything! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction: Heineken Has Created 'Virtual Heineken', The Beer You Can Buy In The Metaverse. [00:30] An overview of how companies are currently engaging with the Metaverse. [00:52] Why the companies currently buying land in the Metaverse are doing the right thing at the wrong time. [01:18] Why small to medium-sized businesses shouldn’t pursue buying land in the Metaverse. [02:50] That’s it for today! Don’t forget to rate, review and subscribe! [03:00] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2070, Neil and Eric talk about marketing trends they're excited about for Q2 in 2022. Learn how Cameo is optimizing for business and how you can partner with influencers to boost your marketing. Tuning in, you’ll also hear how Web3 is being featured in marketing strategies, why there’s a need for professional community managers, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Trends We're Excited About for Q2 2022. [00:30] How you can now use Cameo for your business. [01:43] The rise in voice commerce and how to optimize for it. [02:06] The need for community management for NFTs and other Web3 applications. [02:41] Marketing for Web3: what we’ve seen so far and how it works. [04:05] How Neil expects rising interest rates to affect marketing. [04:40] That’s it for today! Don’t forget to rate, review and subscribe! [04:51] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Cameo Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Google Ads is Changing. [00:30] Learn about Performance Max, an ad campaign format that launched a few months ago. [01:24] How Performance Max helps you maximize performance across all the channels. [01:52] The difference between Performance Max and manually using Google Shopping. [02:55] An overview of the benefits of Performance Max. [04:00] That’s it for today! Don’t forget to rate, review and subscribe! [04:13] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!   Links Mentioned in Today’s Episode:   Performance Max Campaigns Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2068, we talk about how HubSpot, Shopify, and Morning Brew are showing us where marketing is going! Tuning in, listeners will hear about the latest rollouts from these three big names, as well as why content is still king in 2022.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going. [00:34] A look at the business model at Morning Brew. [01:09] The latest from HubSpot and what they are currently doing for podcasters. [01:33] Shopify's new initiative called Lookbook. [02:18] How content creators are the best way for brands to gain attention. [03:26] Lessons from the best content creators in the game right now. [03:53] That’s it! [03:56] Go to https://www.marketingschool.io/live to learn more about our live events!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro HubSpot Shopify Morning Brew  MrBeast   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2067, we share the reasons that Neil still writes his own blog posts. While writing can be time-consuming and laborious, Neil still finds a lot of enjoyment in the process, and keeping up this habit is something that he values a lot. Tune in to hear about how maintaining the pieces of your business that you are passionate about can improve your life and build future success! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Neil Still Writes His Own Blog Posts. [00:27] Eric's feelings about writing content currently. [00:59] Letting enjoyment drive your writing and other activities. [01:27] How passion can impact the quality of your content. [02:14] Doing what you love as a way to build a better future and more success. [02:58] Comparing Neil's writing versus that of the team that helps him. [03:49] What comprises evergreen content? [04:09] That’s it! [03:24] Go to https://www.marketingschool.io/live to get more info about our upcoming event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2066, we talk about our weekly content cadence in 2022! Tune in if you want to hear a quick breakdown of how we split our time creating content right now. From podcasts and YouTube videos to the pieces we share on social media, this is bound to offer a little bit of insight to you. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Weekly Content Cadence in 2022. [00:39] Neil's weekly cadence; one podcast episode, three videos, one blog post, and social media. [01:34] Eric's weekly cadence; podcasts, YouTube, Twitter, LinkedIn, and repurposing content. [03:13] Goals for the next 6-12 months for each of our cadences. [03:31] That’s it for today! [03:24] Go to https://www.marketingschool.io/live to learn more.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian’s newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More. [01:10] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics. [01:58] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive. [04:46] What the Skyscraper Technique is and how it became so famous. [06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more. [07:10] How much traffic Brian was able to generate for Backlinko per month. [07:23] The method Brian used to make money from Backlinko through courses. [09:16] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies. [11:40] Why Brian started Exploding Topics and the main mission of the business. [14:24] The story of Brian acquiring what became Exploding Topics and how he went about it. [16:16] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers. [18:00] How Brian had to ‘eat poopoo’ initially to get ahead. [21:44] Brian’s thoughts on the crabs in a bucket mentality on SEO Twitter. [23:24] Brian’s experiences traveling and why he ended up in Lisbon. [24:50] What media Brian is consuming and why he is not focusing on self-improvement. [25:40] Lessons learned from the acquisition around due diligence and relationship with the buyer. [28:09] Brian’s favorite tool that isn’t exploding topics. [29:00] The best way to find Brian online. [29:10] That’s it for today! Don’t forget to rate, review and subscribe! [29:10] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Brian Dean on LinkedIn Brian Dean on Twitter Backlinko Exploding Topics Josh Howarth on LinkedIn SEMrush MicroAcquire Brain.fm   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2064, Neil and Eric talk about how to grow your marketing with Capchase. When you start to build your business, you'll need loans to optimize for the long term. Getting a loan from the bank can come with restrictions that can stop you from growing your marketing the way that you need to. When you finance with a company like Capchase or Clearco you have a lot more flexibility and long-term options. Tune in to learn how best to finance your business and grow your marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Grow Your Marketing With Capchase. [00:25] Why optimizing for lifetime value over short-term income is one of the biggest challenges facing marketers today. [01:00] Why you’ll need loans to grow your business. [01:06] Some of the restrictions that come with bank loans and the benefits of using financing from Capchase or Clearco. [01:44] Some of the ways you can use Capchase to manage your cash flow. [02:36] How to know when you can potentially make the switch to bank loans. [04:14] That’s it for today! Don’t forget to rate, review and subscribe! [04:19] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April! [04:27] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Capchase Clearco Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2063, Neil and Eric talk about why you should be tap dancing to work each day. Regardless of your income, if you don’t enjoy your work it can have long-term negative effects on your health, both mentally and physically. Tune in to hear our advice on how to prioritize happiness over income, why it’s worth cutting back on your lifestyle if it enables you to pursue the things you love, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Should Be Tap Dancing to Work Each Day. [00:25] How Warren Buffet inspired today’s topic. [00:42] Why, if you're not happy, you should be doing something else. [01:19] Why you should optimize for happiness, rather than income. [01:43] How to determine whether what you’re doing is making you happy. [02:51] Why doing something you love improves so many aspects of your life. [03:14] Why it’s worth cutting back on your lifestyle if it helps you pursue the things you love. [02:51] How doing something you love helps you persevere through tough times.  [04:01] That’s it for today! Don’t forget to rate, review and subscribe! [04:02] Visit levelingup.com/epic to sign up for our live event in Austin! [04:12] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2062, Neil and Eric talk about how to do Web3 marketing the right way. There’s plenty of hype around Web3 right now, but a lot of the marketing around it is filled with jargon and can be inaccessible to the average user. Make sure you do Web3 marketing the right way by using clear, accessible language that makes people want to engage with your content! To learn more, be sure to tune in today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Do Web3 Marketing The Right Way. [00:30] Defining the difference between Web2 and Web3. [01:09] How to use existing Web2 channels for Web3. [01:34] The number one Web3 marketing mistake that companies are making. [02:09] How Eric is marketing his NFT project. [03:44] Why simplicity is the ultimate form of sophistication. [04:20] That’s it for today! Don’t forget to rate, review and subscribe! [04:23] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April! [04:36] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2061, Neil and Eric talk about a simple way to go viral on Twitter. From the research, our hosts have done and their personal experience in the space, they have found that Twitter threads tend to build high levels of engagement and thus go viral easily. Tune in and hear how to make Twitter threads by summarizing your blog posts, using the content expansion technique, and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: A Simple Way to Go Viral on Twitter. [00:27] Creating Twitter threads that are like blog posts. [01:38] Using the content expansion technique to create Twitter threads. [02:38] A helpful framework for creating effective Twitter threads. [04:05] An opportunity to write Twitter threads for Eric. [04:34] That’s it for today. [04:35] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2060, Neil and Eric talk about how digital marketers are adapting to privacy changes. At the end of the day, the biggest companies in the world make insane amounts of money off of advertising. This means that no matter what restrictions they have to follow, you can be sure that they are investing in ways to make it profitable for marketers to keep advertising on them. Tune in and hear why the main thing you should be worrying about is leveling up your creativity as a marketer. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Digital Marketers Are Adapting to Privacy Changes. [00:50] Why you shouldn’t worry about adapting to privacy changes. [01:40] Worry rather how you can become more creative as a marketer. [03:23] That’s it for today. [03:25] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2059, Neil and Eric talk about what they invest in and share tips for how to think about investing. While there are many different investment theses out there, we recommend that you invest in yourself, invest in what you know best, think long-term, and don’t try to take profits too early! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Neil & Eric Are Investing In (How To Think About It) [00:41] Why you should invest in what you know the best. [01:45] The best investment you can make is in yourself. [02:37] Delay profits for the long-term. [03:41] Famous quotes and concepts to help with investing. [05:08] That’s it for today. [05:09] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. Today on the show Eric sits down with Romeen Sheth, President of Metasys, for an insightful and honest conversation on how he has used Twitter to become a better thinker, what he’s learned about investing throughout his career, and how he recognized the potential for Metsys to provide for the needs of a rapidly growing gig economy. We cover some fascinating topics in today's conversation so make sure you tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth. [00:58] An overview of Sheth’s career and the function of Metasys. [03:13] How Sheth recognized a need for a company like Metasys to support the rapidly growing gig economy. [05:53] A breakdown of Sheth’s workflow and how he integrates his business with his investment activity. [07:56] What Twitter means to Sheth and how he has recently grown his following. [09:32] Why Sheth approaches Twitter as if he were building an online honeypot. [11:41] The typical amount of time Sheth spends on a Twitter thread. [13:47] Sheth’s top two pieces of advice for anyone who is entering the Twitter space, blogging, or any kind of content marketing.  [14:16] Learning to strike the balance between authenticity and providing useful information online and how that helps you maintain a practice of posting. [15:49] Sheth’s experience of direct message conversations on Twitter and why they tend to be more substantive than on other platforms. [16:56] Why it’s valuable to view Twitter as an accelerator. [18:52] What Sheth means by Clarity of Thought and how he has been honing that skill. [22:18] Sheth’s learning habits and the important integration of reading, critical thinking, and application. [24:46] Sheth’s definition of the Renaissance Decade and the massive amounts of change he is anticipating in the coming decades.  [29:12] The investments and areas of interest that Sheth is most excited about. [32:28] The average amount of time Sheth spends reading per day and how it supports his investing. [33:45] Sheth’s book recommendations and profound insights into self-knowledge and what society encourages you to aspire towards. [37:18] Sheth’s favorite personal and business tools. [38:53] That’s it for today! Don’t forget to rate, review and subscribe! [38:53] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Romeen Sheth on LinkedIn Romeen Sheth on Twitter Metasys Technologies Square One: Conversations with the Best in Business Longreads   The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail How Will You Measure Your Life? Wanting: The Power of Mimetic Desire in Everyday Life   Oura Ring Eight Sleep Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:  What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.