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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.
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How To Build A Billion Dollar Network #2255

How To Build A Billion Dollar Network #2255

In episode #2255, Neil and Eric discuss how to build a billion-dollar network. Tuning in, you’ll learn how Neil and Eric built their network, along with lessons they’ve learned throughout their careers. They elaborate on how to grow your network in the long term by providing value, hosting live events, and more. For top tips and key insights into this important topic, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Build A Billion-Dollar Network. [00:59] Why it takes a long time to build a billion-dollar network.  [01:10] The importance of creating value if you want to build your network. [01:40] How to give without trying to get back. [01:49] Why you should focus on being interested in other people. [03:33] How to kickstart your podcast by interviewing other people. [04:39] The value of live events. [05:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:33] Visit https://www.levelingup.com/founders/ for information on our Private Founders Events! [05:43] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:0921/10/2022
Can Engagement Pods Skyrocket Your Audience Growth? #2254

Can Engagement Pods Skyrocket Your Audience Growth? #2254

In episode #2254, Neil and Eric ask whether engagement pods can skyrocket your audience growth. Social media and the online landscape have drastically changed over the course of the last decade, and so have the role of engagement pods. Tune in as we discuss the role of engagement pods today, whether they are still effective, and which platforms they are best suited for. Press play now to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Can Engagement Pods Skyrocket Your Audience Growth? [00:26] An overview of engagement pods and how they function. [00:49] Whether or not engagement pods are still effective in this day and age. [02:13] The platforms that respond best to engagement pods. [03:04] The real trick to continually seeing returns on your engagement pods. [03:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:36] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:0220/10/2022
TCG bets $100M On Finding The Next 'Mr. Beast' #2253

TCG bets $100M On Finding The Next 'Mr. Beast' #2253

In episode #2253, Neil and Eric talk about how TCG is betting $100M on finding the next 'Mr. Beast'. We discuss the private equity firm, TCG, and why they invest in companies that define culture. We also delve into Mr. Beast’s brand, why his outsized influence is akin to being a media company, and why being an influencer isn’t always as profitable as it seems. For all this and more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: TCG bets $100M On Finding The Next 'Mr. Beast'. [00:25] Learn about TCG, a private equity firm, and who they invest in. [00:38] An overview of Mr. Beast, his channels, and his stature on YouTube. [01:25] Why being an influencer isn’t always as profitable as it may seem. [02:16] How Mr. Beast invests well and deploys sponsorship dollars into his videos. [04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   TCG Night Media Mr. Beast on YouTube Logan Paul on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:3719/10/2022
Building a Skool Community with Sam Ovens #2252

Building a Skool Community with Sam Ovens #2252

In episode #2252, we chat with Sam Ovens, Founder of Skool, about building a Skool community and his approach to business. Tuning in you’ll hear Sam’s advice on how to create effective synergy between your cash flow and your assets, why it helps to become comfortable with debt, and how he was able to build his company without investors and as a result only be accountable to himself. He also expands on how you can change your products while keeping your brand consistent, why Masterminds are so important and why he loves them so much! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Building a Skool Community with Sam Ovens. [00:35] Get to know our guest, Sam Ovens. [00:51] Sam’s fundamental advice to his mastermind members. [01:45] How to create good synergy between cash flow and assets. [02:07] Why the best investment is in your own business. [04:20] How Sam was able to create his companies without investors. [04:36] An overview of Sam’s current business expenses. [05:39] Why your brand can stay constant even when you change your products. [06:26] Learn why Sam’s mastermind is so successful and how it has helped its clients.  [08:35] How Sam differentiated himself to build Consulting.com. [09:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [09:24] Visit https://live.levelingup.com for information on our Private Founders Events! [09:51] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Sam Ovens Skool Consulting.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
11:1718/10/2022
How to Grow a Media Company (led by Erik Rivera) #2251

How to Grow a Media Company (led by Erik Rivera) #2251

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into media companies. In this session from the Leveling Up Founders Event in Beverly Hills, he talks about this entire process. Tune in to find out about the different frameworks he uses to build authority media sites in less than 12 months! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Erik Rivera on How to Grow a Media Company. [00:45] The three frameworks that Erik uses to build authority media sites in less than 12 months. [00:55] An introduction to the topical authority framework and how it works. [01:34] How to find the keywords to create your content around. [02:59] Other tools to help you finalize your roadmap to being an authority on your subject. [03:30] Why you should publish your content all at the same time. [04:20] An introduction to the digital PR framework. [05:04] How to find trending topics to intersect with the topic you cover. [05:25] The value of running a data-driven survey. [05:38] How to find and reach out to journalists that cover your topic [06:05] Find out more about the Leveling Up Founders Event at live.levelingup.com. [06:36] That’s it for today! Don’t forget to rate, review, and subscribe! [06:43] Go to https://marketingschool.io/ to learn more!   Links Mentioned in Today’s Episode:     Erik Rivera   Ahrefs  Keyword Insights Clearscope Surfer SEO Google Trends BuzzSumo PollFish  Muck Rack lemlist  Find out more about the Leveling Up Founders Event at live.levelingup.com  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
08:0217/10/2022
Leveling Up Your Personal Brand & Building Influence with Chris Do #2250

Leveling Up Your Personal Brand & Building Influence with Chris Do #2250

In episode #2250, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience, why branding is all about impression management, and how you can elevate your personal brand through intentional work. For top tips and profound insights on how to master your branding strategy, make sure you press play now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Leveling Up Your Personal Brand & Building Influence. [00:35] Get to know our guest, Chris Do, a loud introvert and recovering graphic designer! [00:58] Why Chris identifies as a teacher, not an influencer. [02:22] How Chris started making YouTube content and how the decision changed his career. [03:34] Marty Neumeier’s definition of branding: a gut feeling that a person has about a product, service, or organization. [05:13] Understanding what constitutes a strong brand. [07:19] Why everyone has an unintentional personal brand and how to build yours intentionally.  [09:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [09:39] Visit https://live.levelingup.com for information on our Private Founders Events! [10:08] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Chris Do on LinkedIn The Futur   The Brand Gap: How to Bridge the Distance Between Business Strategy and Design   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
11:3416/10/2022
Pricing and Retention Strategies (led by Patrick Campbell) #2249

Pricing and Retention Strategies (led by Patrick Campbell) #2249

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly basis, he asks himself the question “What if a private equity firm bought us tomorrow?” Tune in to find out how looking at your business through the eyes of a private equity firm can help you in terms of pricing and retention. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Patrick Campbell on Pricing and Retention Strategies [00:45] Why you should ask yourself “What if a private equity firm bought us tomorrow?” [01:20] Why you should raise your prices if your NPS is over 20. [01:32] How to raise your prices and suggestions around messaging. [02:46] The most important point to include in your messaging.  [03:13] The importance of add-ons.  [03:48] Price localization: why you should have different prices for different regions.  [04:14] Why you should cap discounts at 15% [04:32] Why 15 - 20% of your new monthly revenue should come from your existing user base. [04:57] Patrick’s closing words on cuddling with the chaos. [05:19] Find out more about the Leveling Up Founders Event at live.levelingup.com [05:50] That’s it for today! Don’t forget to rate, review and subscribe! [05:56] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Patrick Campbell  ProfitWell  Paddle Find out more about the Leveling Up Founders Event at live.levelingup.com  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:1615/10/2022
Ultimate Hot Seat Session with Eric and Neil #2248

Ultimate Hot Seat Session with Eric and Neil #2248

In episode #2248, we do an ultimate hot seat session with Eric and Neil. Tuning in, you’ll get a firsthand look at our Leveling Up Founders Event and get a feel for our Mastermind environment. Neil answers questions from our audience and shares his insights on what he’s learned from running an agency as well as what it took for him to reach this point. We also discuss how to be an effective leader, why you shouldn’t let society dictate your decisions, and how to hone in on what you want to establish as the core of your business going forward. To learn more about what our events are all about, press play now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ultimate Hot Seat Session with Eric and Neil. [00:20] Learn about the Leveling Up Founders Event. [00:43] How Leaders like Dharmesh Shah and Neil Patel operate in their zone of genius. [01:47] Why running a successful company takes time. [02:06] The greatest difficulties of running an agency. [03:36] An outline of how to build courses and run masterminds. [05:25] How Neil founded his agency. [08:30] Why you should focus on what you enjoy doing. [10:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [10:25] To learn more about the Leveling Up Founders Event, visit https://live.levelingup.com/. [10:54] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Inbound Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
12:2014/10/2022
What's Happening with Marketing in this Economy #2247

What's Happening with Marketing in this Economy #2247

In episode #2247, we talk about what is happening with marketing in this economy. The current economic instability and downturn that we are seeing on a global level is influencing many big companies to cut marketing costs, but does this mean you should too? Tune in to find out why swimming against the tide can sometimes be the best plan! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What's Happening With Marketing in this Economy. [00:26] Current cutbacks in light of the stock market movements and inflation. [00:52] How to take this information and make the best decisions for your business. [01:14] When to stick with your marketing budget and plan despite the dips. [01:59] Bucking the trends and spending more when others are not! [02:07] That’s it for today! [02:13] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Warren Buffett    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
03:4013/10/2022
Advanced Hiring Techniques: How The Best CEOs Create An Unfair Advantage with Ayman Abdullah #2246

Advanced Hiring Techniques: How The Best CEOs Create An Unfair Advantage with Ayman Abdullah #2246

In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company from $3 million to about $80 million in revenue per year. He is now a CEO Coach. In this session from the Leveling Up Founders Event, he sheds light on the playbook used by some of the top companies in the world to hire the best talent. Tune in to hear these helpful tips as well as some of the mistakes you’ll want to avoid! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic:  Ayman Abdullah on Advanced Hiring Techniques.  [00:43] The playbook used by some of the best companies in the world that nobody talks about. [00:55] How to find the people willing and able to be promoted into the role you’re recruiting for. [01:29] Why if you want a specific VP, you should hire them as an advisor. [01:51] Mistakes to avoid such as hiring too fast because you’ve lowered the bar. [02:19] How to relieve the pressure on your team if you can’t find the right candidate.  [02:33] Why you shouldn’t be too passive in the hiring process. [02:49] Why you should never underpay.  [03:49] How people who interview well don’t necessarily make the best hires. [04:07] Why skills tests should be part of your hiring process. [05:04] Why hiring is your number one job as a CEO. [05:16] Find out more about the Leveling Up Founders Event at live.levelingup.com [05:47] That’s it for today! Don’t forget to rate, review and subscribe! [05:54] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Ayman Abdullah   AppSumo Find out more about the Leveling Up Founders Event at live.levelingup.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:1412/10/2022
Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels #2245

Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels #2245

In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you should abandon the feature and the platform! Tune in to hear why something is better than nothing, and how to make the most of platforms copying each other. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels. [00:29] What the statistics show us currently. [00:44] Other features on Instagram, and why TikTok is not necessarily winning. [01:35] Repurposing content and maximizing your reach across the platforms. [01:48] Meta's numbers around engagement with Reels. [02:20] Why we recommend posting to YouTube Shorts. [02:51] The benefits of the social media sites copying each other. [03:14] That’s it for today! [03:19] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:4611/10/2022
Operating Lessons from Building The $110M Acquisition.com Machine with Leila Hormozi #2244

Operating Lessons from Building The $110M Acquisition.com Machine with Leila Hormozi #2244

In episode #2244, we get together with Leila Hormozi, Managing Partner and COO at Acquisition.com to unpack operating lessons she’s learned from building the $110M Acquisition.com machine. Tune in to hear a breakdown of how Acquisition.com helps its clients along with Leila’s top insights on marketing and sales, and why it’s so important to optimize before your scale! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Operating Lessons from Building The $110M Acquisition.com Machine. [00:25] Get to know today’s guest, Leila Hormozi, Managing Partner and COO of Acquisition.com. [00:35] Learn about Acquisition.com’s three-step mechanism. [00:58] An overview of what it’s like to partner with Acquisition.com. [01:11] The value of optimizing before you scale a company. [01:41] How Acquitision.com helps companies optimize. [02:35] Examples of what most companies need to optimize. [04:37] How customers that are reached through organic marketing differ from those reached through paid marketing. [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [10:03] Visit https://live.levelingup.com for information on our Private Founders Events! [10:30] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Leila Hormozi on LinkedIn Leila Hormozi on Instagram Acquisition.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
11:5610/10/2022
Here's How Starbucks Is Embracing NFTs #2243

Here's How Starbucks Is Embracing NFTs #2243

In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks' recent moves. Tune in to find out what we expect the company to gain from entering the world of NFTs. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Here's How Starbucks Is Embracing NFTs. [00:39] Updates on Starbucks' recent partnership with Polygon. [00:52] Thoughts on why Starbucks is taking these steps right now. [01:52] The example that Starbucks is setting for embracing new tech. [02:55] Some of the exciting avenues that are emerging from this partnership. [04:16] That’s it for today! [04:21] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Starbucks Polygon  Jeff Bezos    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     "The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:4909/10/2022
Building a 10M Monthly View Content Machine (led by Codie Sanchez) #2242

Building a 10M Monthly View Content Machine (led by Codie Sanchez) #2242

In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following of 170 people to 2 million with 50 -100 million views a month in just 220 days. In doing so, she created a profitable business in just 30 days. Tune in to find out the true power of attention arbitrage and discover why and how you can grow a personal brand on the internet without dancing like a teenager! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Codie Sanchez on Building a 10M Monthly View Content Machine. [00:41] What inspired Codie to depart from M&A to create content and how it blew up? [02:01] How content is the new leverage and its misunderstood value? [02:19] The four types of leverage and how they came into existence.  [03:02] The 21st-century type of leverage: attention. [03:23] Why having a personal brand is essential to using leverage to its maximum potential. [03:49] The power of attention arbitrage.  [04:39] Why and how you should grow on the internet without dancing like a teenager. [05:07] Why Cody is focusing more on the why than the how. [05:31] The problem of people not spending enough time on content.  [05:52] Find out more about the Leveling Up Founders Event at live.levelingup.com. [06:22] That’s it for today! Don’t forget to rate, review and subscribe! [06:29] Go to https://marketingschool.io/ to learn more!   Links Mentioned in Today’s Episode:   Codie Sanchez  Find out more about the Leveling Up Founders Event at live.levelingup.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:4908/10/2022
How to Throw a Slam Dunk Live Event #2241

How to Throw a Slam Dunk Live Event #2241

In episode #2241, we talk about how to throw a slam dunk live event! If you are wanting to host something impactful for all your attendees, we offer you a few tips and tricks that help you on your way. Tune in to learn more about where to put your energy, how high to aim, and selecting the right people to show up!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Throw A Slam Dunk Live Event. [00:27] The event that Eric recently threw in Beverly Hills. [01:17] Breaking down the priorities of events, and why people are the main focus. [02:17] Creating an event that has space for connection, collaboration, and elevation. [03:22] Why filtering the attendees can the boost the value on offer. [04:04] Reasons to attend different size events to spread a wider net. [04:32] The infrastructure and planning that goes into something memorable. [05:15] That is it for today! [05:20] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leveling Up Mastermind    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:4707/10/2022
The $100M Brand Building Playbook with Alex Hormozi #2240

The $100M Brand Building Playbook with Alex Hormozi #2240

In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple companies. Tune in to discover key lessons from Alex’s career, including why he believes it’s faster to buy than to build, how to scale, and the one thing you need to focus on when hiring! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The $100M Brand Building Playbook. [01:08] Learn how our guest, Alex Hormozi, first started building and selling companies. [03:55] How Alex founded Acquisition.com. [04:28] The story of how Alex obtained the domain name for Acquisition.com. [05:48] Alex’s attitude to his wardrobe and why he is a practical dresser. [07:52] Alex’s brand-building playbook and an overview of their current online reach. [08:26] Why it’s faster to buy rather than build. [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:24] Visit https://live.levelingup.com for information on our Private Founders Events! [03:24] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Alex Hormozi on Linkedin Alex Hormozi on YouTube Acquisition.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
10:3206/10/2022
How Event Based Tokens Will Change Marketing #2239

How Event Based Tokens Will Change Marketing #2239

In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens from regular commerce, and how this can lead to increased investment and engagement with events and communities, you have come to the right place. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: How Event-Based Tokens Will Change Marketing. [00:28] Unpacking the meaning and potential of event-based tokens. [01:30] Building a community and having fun while doing it! [01:57] The difference between tokens and charging dollars. [02:56] Examples of how we become tied to communities. [03:12] That is it for today! [03:20] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leveling Up Podcast Creators of Web3 Capital Camp   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     "The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:4505/10/2022
Lessons and Strategies of Growing a 600K YouTube Channel (Vanessa Lau) #2238

Lessons and Strategies of Growing a 600K YouTube Channel (Vanessa Lau) #2238

In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly Hills, she talks about how she achieved a YouTube platform of over 600 000 subscribers. Tune in to hear all about what lessons Vanessa wishes she had learned sooner to grow her channel faster and what you should be paying attention to, doing, and aiming towards as you grow yours! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons and Strategies of Growing a 600K YouTube Channel with Vanessa Lau. [00:44] The first lesson: pay attention to what is fueling growth for other people. [01:21] Lesson two: Piggybacking on titles to get on “suggested”. [02:34] The benefits of investing in third-party platforms like TubeBuddy. [02:59] Why a higher click-through rate shouldn’t always be the goal. [03:51] The next lesson: How to read your audience retention report. [04:35] Why your intro should be 30 seconds or less. [05:16] What you want to aim for when looking at your audience retention report. [05:36] Find out more about the Leveling Up Founders Event at live.levelingup.com  [06:06] That’s it for today! Don’t forget to rate, review and subscribe! [06:13] Go to https://marketingschool.io/ to learn more!   Links Mentioned in Today’s Episode:   Vanessa Lau   Vanessa Lau on Instagram  Vanessa Lau on YouTube  Find out more about the Leveling Up Founders Event at live.levelingup.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  TubeBuddy   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:3304/10/2022
Recap of Eric's Leveling Up Founders LA Private Event #2237

Recap of Eric's Leveling Up Founders LA Private Event #2237

In episode #2237, we reflect on Eric's recent Leveling Up Founders event, considering some of the high points and most enjoyable elements. If you want to hear about why these sort of events can be so impactful for attendees, and what Eric plans to do in future events of a similar nature, tune in! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Recap of Eric's Leveling Up Founders LA Private Event. [00:42] Neil's high points of the event: meeting amazing people, new learnings, and fun! [02:00] Attracting attendees with great speakers, impressing them with the community atmosphere. [03:18] Communicating different perspectives through the presentations. [03:28] A few thoughts on future events. [04:13] That’s it for today! [04:15] Go to https://www.marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:4403/10/2022
Should You Work With SMB Clients? #2236

Should You Work With SMB Clients? #2236

In episode #2236, we share some thoughts on whether or not you should work with SMB clients. If you are trying to decide whether SMB is a good route for you and your business, we are here to help. Tune in to hear why working with SMB clients might not be as bad an idea as some people say, and a few tips for making the most of this avenue. TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Should You Work With SMB Clients? [00:25] Typical messaging about working with SMB clients. [00:46] A few things to keep in mind about reducing churn and ensuring growth.  [02:00] The skillset associated with working with SMB clients. [02:46] That’s it for today! [03:24] Go to https://www.marketingschool.io to find more episodes. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:1902/10/2022
Our Framework For Scheduling Social Content #2235

Our Framework For Scheduling Social Content #2235

In episode #2235, we share our framework for scheduling social content. If you want to hear all about our philosophy and tools for getting quality posts and content out on a regular basis, this is the episode for you. We discuss Sprout Social, outsourcing certain tasks, and more. TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Our Framework For Scheduling Social Content. [00:37] Neil's process for his different forms of content, and the parts he outsources.  [02:25] Eric's team's scheduling process and how Sprout Social fits into this. [03:31] Why podcasts are the easiest kind of content to schedule. [02:35] A reminder to go check out our YouTube channel! [03:50] That’s it for today! [03:53] Go to https://www.marketingschool.io/improve to help us get better. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sprout Social    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:2801/10/2022
How We Stay Focused To Achieve The Best Marketing Results #2234

How We Stay Focused To Achieve The Best Marketing Results #2234

In episode #2234, we talk about how we stay focused to achieve the best marketing results. Tune in to hear about some tools, tactics, and strategies that keep us moving forward, and our businesses growing!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We Stay Focused To Achieve The Best Marketing Results. [00:34] Focusing on continually causing compounded growth. [01:42] Tackling one big thing every day.  [03:48] Why focus is so important and the mistakes we made early on. [04:27] That’s it for today! [04:38] Go to https://www.marketingschool.io to learn more. Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro RescueTime    The ONE Thing Rize   Joe Hruska     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:0030/09/2022
How Generative Search Will Change Marketing Forever #2233

How Generative Search Will Change Marketing Forever #2233

In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fields are now truly being felt on the ground, and one of these branches is clearly in generative search. Tune in to hear some of our thoughts on these possibilities and how marketing will be affected in the near future. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Generative Search Will Change Marketing Forever. [00:28] The conversation that sparked this episode. [01:53] What will change in the realm of content creation with these advances? [02:49] Why you should start playing around with this technology now. [03:30] That’s it for today! [03:24] Go to https://www.marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Runway ML on Twitter  Descript  StableDiffusion Subreddit    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:0329/09/2022
If We Could Only Have One Marketing Tool - Our Choice Is #2232

If We Could Only Have One Marketing Tool - Our Choice Is #2232

In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of options to pick from. Tune in to learn which tool we believe is more important than any other and what it has to offer. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: If We Could Only Have One Marketing Tool - Our Choice Is. [00:32] Why AB tests are crucial to successful marketing. [01:01] Learn what Neil’s top tool choice would be. [01:07] Eric’s top tool and why he would choose it. [01:38] Why experimenting is integral to creating leverage. [02:08] Why creating a culture of experimentation is so important. [02:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:05] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   WYSIWYG Mutiny HQ Andrew Chen Andreessen Horowitz Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:3128/09/2022
What You Can Learn From Andrew Tate's Marketing #2231

What You Can Learn From Andrew Tate's Marketing #2231

In episode #2231, Neil and Eric talk about what you can learn from Andrew Tate’s marketing. Andrew Tate’s views are undeniably misogynistic and harmful, but it is worth examining his social media strategy, even if he is a reprehensible figure. Tune in as we discuss how controversial content affects your online exposure, and why this isn’t always the best marketing tactic. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What You Can Learn From Andrew Tate's Marketing. [00:25] Disclaimer: Why we do not support Andrew Tate. [00:39] How being controversial online can cause virality. [01:24] Why being controversial generally doesn’t result in successful marketing. [02:04] How Andrew Tate’s relevance has fluctuated. [02:24] Marketing lessons anyone can learn from Andrew Tate’s social media. [02:51] Why controversial marketing is not the best way to generate long-term sustainable revenue.  [03:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:57] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:2327/09/2022
Investments We Missed Out On and Lessons Learned #2230

Investments We Missed Out On and Lessons Learned #2230

In episode #2230, Neil and Eric talk about investments they missed out on and key lessons they’ve learned. We share some of the investment opportunities we missed for big companies like Uber and Airbnb, and why one of the best ways to make money is by investing in yourself. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Investments We Missed Out On and Lessons Learned. [00:25] Learn about some of the companies Neil missed out on investing in. [00:37] What Neil learned from missing out on investing.  [00:49] Why it’s actually okay to miss out on other people’s investments. [02:13] Companies that Eric didn’t invest in and why he decided to invest in himself instead. [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:33] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Uber Airbnb Riverside Betterment Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:5926/09/2022
7 Split Tests You Won’t Regret Running #2229

7 Split Tests You Won’t Regret Running #2229

In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to learn how to make shopping easier, why upsells are crucial, and who you should be surveying! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Split Tests You Won’t Regret Running. [00:25] How to use Paypal, Apple Pay, and Shop Pay to run your first split test. [00:59] Why you should test one and two-step checkouts. [01:22] Learn what order bumps are and how to implement them. [01:47] Why upsells are crucial. [02:11] How personalization can increase optimization. [02:30] Find out who you should be surveying and how to run tests based on the results. [03:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:10] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [03:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   PayPal Apple Pay Shop Pay Optimizely Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:4825/09/2022
Rising Interest Rates Will Make Marketing More Affordable #2228

Rising Interest Rates Will Make Marketing More Affordable #2228

In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful when others are greedy, and greedy when others are fearful”. We can learn a lot from this statement, especially during times of uncertainty. Join us as we discuss the relationship between debt, rising interest rates, and how to leverage your assets and capitalize on more affordable marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Rising Interest Rates Will Make Marketing More Affordable. [00:25] The relationship between debt and rising rates. [01:43] What Warren Buffet can teach us about how to deal with rising interest rates. [02:35] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:48] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:1424/09/2022
Why the Easiest Way to Go Broke is By Acting Rich #2227

Why the Easiest Way to Go Broke is By Acting Rich #2227

In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, it can be tempting to splurge your cash on non-essentials and luxury items. Tune in to learn how to handle your money smartly and why you shouldn’t spend your earnings as if you are a millionaire! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why the Easiest Way to Go Broke is By Acting Rich. [00:25] Why the best way to succeed as a marketer is by saving your money. [02:35] Why people often feel pressure to appear rich and how to live more frugally. [03:12] The difference between being wealthy and rich. [03:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:52] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:1823/09/2022
3 Reasons Why Your Lookalike Audience Isn’t Converting #2226

3 Reasons Why Your Lookalike Audience Isn’t Converting #2226

In episode #2226, Neil and Eric talk about the three reasons why your lookalike audience isn’t converting. Tune in to learn how to reduce ad fatigue, narrow your focus, and use a more hard-sell approach to help you convert your lookalike audience! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons Why Your Lookalike Audience Isn’t Converting. [00:25] Why you need to narrow your focus to optimize conversion rates. [00:48] Learn how ad fatigue could be affecting your conversion rates. [01:18] How to use a more hard-sell approach with your lookalike audience. [02:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:06] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
03:3222/09/2022
The #1 Benefit of Joining a Mastermind Nobody Talks About #2225

The #1 Benefit of Joining a Mastermind Nobody Talks About #2225

In episode #2225, Neil and Eric discuss the number one benefit of joining a mastermind that nobody talks about. The most common advice when doing a mastermind is that you shouldn’t do business with your peers. Tune in to learn why this isn’t always true and how to choose a mastermind that will help you network and grow your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The #1 Benefit of Joining a Mastermind Nobody Talks About. [00:30] How masterminds can help you network. [01:02] How to know when you should do business with your peers in a mastermind. [02:58] Advice on how to choose a mastermind that will help you grow your business. [03:20] Sign up for our mastermind at https://www.live.levelingup.com.  [03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:33] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   YPO yWhales Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:5921/09/2022
3 Reasons to Take One Day Off - Especially From the Screens #2224

3 Reasons to Take One Day Off - Especially From the Screens #2224

In episode #2224, Neil and Eric talk about 3 reasons to take one day off – especially from the screens. Modern life has been constructed in such a way that we seem to perpetually be forced to interact with screens, whether it’s for work or leisure. We delve into the benefits of taking a break, and how spending time in nature can help you regenerate and be more calm and productive.   TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons to Take One Day Off – Especially From the Screens. [00:32] The benefits of being in nature when you take a break from your screen. [01:07] How getting away from your screen can help you be more productive. [01:45] Learn about Eric’s morning routine and how it helps him achieve balance. [03:15] Why setting aside time to do nothing is great for creativity. [03:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:47] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:     Dopamine Nation: Finding Balance in the Age of Indulgence   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:1320/09/2022
7 Modern Marketing Tools That Will Make Your Life Easier #2223

7 Modern Marketing Tools That Will Make Your Life Easier #2223

In episode #2223, Neil and Eric discuss 7 modern marketing tools that will make your life easier. Tune in to learn about the best new tools to help you organize your swipe files, collaborate with clients, create content faster, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Modern Marketing Tools That Will Make Your Life Easier. [00:30] How Foreplay will help you organize your swipe files. [01:01] Save time on boring tasks with UiPath. [01:18] Learn about the free conversion benchmarking tool, Varos. [01:43] Discover Ubersuggest’s new free writing tool. [02:07] Use Motion for better collaboration. [02:49] Why Lemlist is a great tool for automating your outreach and cold emails. [03:24] Learn about a great alternative to Loom and other organizational tools.  [04:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:07] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Foreplay UiPath Varos Ubersuggest Motion Lemlist Bubbles Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:3419/09/2022
The One Thing Was the Biggest Hurdle in Our Business Career #2222

The One Thing Was the Biggest Hurdle in Our Business Career #2222

In episode #2222, Neil and Eric talk about the one thing that was the biggest hurdle in their business careers. Hiring is a complicated process and there are a lot of lessons to learn. Tune in as we discuss the key lessons we’ve uncovered about hiring and why it’s so important to find the right people! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The One Thing That Was the Biggest Hurdle in Our Business Career. [00:27] The key lesson that Neil and Eric have learned about hiring. [00:43] How to hire the right people. [01:22] What the best leaders know about recruiting. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:4818/09/2022
3 Major Mindset Shifts That Changed Our Lives #2221

3 Major Mindset Shifts That Changed Our Lives #2221

In episode #2221, we talk about three major mindset shifts that changed our lives. Sometimes the biggest mindset shifts can happen due to external circumstances, like getting married or having kids, and you can’t always predict how they will shape you. To gain insight into the major mindset shifts that have had a significant impact on our lives, and how they happened, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Major Mindset Shifts That Changed Our Lives. [00:45] How Neil discovered that money isn’t everything. [03:01] How Eric has seen Neil change since getting married and having kids. [03:15] What Eric has learned from Warren Buffet and how it shifted his mindset. [04:39] Why you don’t always need to give feedback. [06:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:24] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:5017/09/2022
How to Build a $1M 1 Person Operation #2220

How to Build a $1M 1 Person Operation #2220

In episode #2220, Neil and Eric discuss how to build a $1 million one-person operation. There are many benefits to having a smaller organization but if you want consistency, longevity, and the ability to potentially sell your business and create a much higher net worth, you need to hire people. Tune in as we discuss the pros and cons of companies of different sizes and what it truly means to run a $1 million one-person operation. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build a $1M 1 Person Operation. [00:25] The benefits of a smaller organization. [00:51] Our preferences when it comes to the size of our organizations. [01:13] Why having a small team isn’t necessarily the best way to run a business. [02:02] How to create high leverage products without spending all your time on them. [02:36] Examples of successful $1 million one-person operations. [03:12] How running a one-person operation affects your longevity.  [04:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:17] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Nomad List OKAY.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:4316/09/2022
How Eric Sold Out 12,345 NFTs in 19 Minutes #2219

How Eric Sold Out 12,345 NFTs in 19 Minutes #2219

In episode #2219, Neil and Eric talk about how Eric sold out 12,345 NFTs in 19 minutes. The world of crypto and NFTs moves fast. Gone are the days when you could do a launch selling profile pictures and make millions of dollars instantly without delivering anything of value. To find out what Eric did for his launch strategy and why he’s so proud of the product they’ve put out into the world, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Eric Sold Out 12,345 NFTs in 19 Minutes. [00:36] Learn about the meta of NFTs. [00:47] NFTs are currently experiencing a bear market; here’s what that means. [00:56] How NFT launches have changed and the role of free minting. [01:14] Why Eric is proud of the product he and his team have created. [02:21] An overview of Goblintown and its freemium success story. [03:13] Follow @levelingupNFT on Twitter to learn more! [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:25] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Goblintown Leveling Up NFT on Twitter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:5115/09/2022
Is Now A Good Time To Sell Your Business? #2218

Is Now A Good Time To Sell Your Business? #2218

In episode #2218, Neil and Eric ask whether or not now is a good time to sell your business. The macro economy has had a tumultuous year, from the crypto crash to high inflation rates, to the war in Ukraine, there have been a lot of factors influencing our global economy. But what does this mean for you if you want to sell your business? Tune in as we break down where the economy is at, and how to know whether now is the right time for you to sell. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is Now A Good Time To Sell Your Business? [00:37] An overview of the macroeconomy in late August 2022. [00:58] Ask yourself what amount of money would be enough before you decide to sell. [02:15] Why you need to do what’s right for you, regardless of what others may think. [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:07] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:3314/09/2022
The Best Marketing Leaders Do This #2217

The Best Marketing Leaders Do This #2217

In episode #2217, Neil and Eric talk about what the best marketing leaders do. Any good marketer knows that what works for your competitor, won’t necessarily work for you, which is why you need to use all the tools at your disposal to continually experiment and find what is most effective for your context. Tune in today as we discuss what the best marketing leaders do and how their unique skill sets allow them to find what works for their company. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Marketing Leaders Do This. [00:30] Why the best leaders are extremely data-driven. [01:27] Delegation as a skill and why you need to master it as a leader. [01:54] Why the best marketing leaders are also world-class recruiters? [02:44] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:57] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:2313/09/2022
Where You Should Be Focusing To Grow Fast On Social Right Now #2216

Where You Should Be Focusing To Grow Fast On Social Right Now #2216

In episode #2216, Neil and Eric talk about where you should be focusing your efforts if you want to grow fast on social media right now. It may feel like all the hottest social media platforms are saturated with content, but there’s actually a lot of room for growth and opportunity to create engagement with your product. To learn more about which platforms you should be focusing on and why, make sure you press play now!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where You Should Be Focusing To Grow Fast On Social Right Now. [00:25] The platforms you should be focusing on if you want to grow fast. [00:56] What TikTok and LinkedIn have in common and how engagement fuels virality. [01:31] Tips on how to generate engagement and grow followers on LinkedIn. [03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:33] Go to https://www.marketingschool.io to learn more!    Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:5912/09/2022
Facebook Fan Pages Are BACK?! #2215

Facebook Fan Pages Are BACK?! #2215

In episode #2215, Neil and Eric ask whether Facebook fan pages are back. The social media landscape has shifted dramatically since the early days of Facebook, especially with companies like Instagram and TikTok putting visual media at the forefront. Tuning in you’ll hear us discuss how Facebook pages are making a comeback and how to hook onto this trend! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Facebook Fan Pages Are BACK?! [00:35] How the social media landscape has shifted and why Facebook fan pages are worth investigating. [00:49] How engagement is increasing on Facebook fan pages, especially with video content. [01:49] How Facebook is adapting to emulate TikTok. [02:21] Check out https://www.marketingschool.io/jobs to see our job listings or post a job of your own! [02:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:36] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   THE HOT SCRIPT FORMULA - Hosted by Sunny Lenarduzzi Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:0311/09/2022
Are The Best Marketing Hires Going To Be Remote? #2214

Are The Best Marketing Hires Going To Be Remote? #2214

In episode #2214, Neil and Eric talk about whether the best marketing hires are going to be remote going forward. The COVID-19 pandemic has supercharged the remote working trend, but where do we stand now? Tune in as we discuss the future of remote work, the benefits of going hybrid, and how your offerings affect the type of talent you can attract for your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are The Best Marketing Hires Going To Be Remote? [00:38] Our thoughts on Apple’s decision to return to work. [00:53] Why we believe the future is hybrid. [01:38] Why offering 100% flexibility attracts the best marketing hires. [03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:36] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:0310/09/2022
How Neil Works With No Direct Reports #2213

How Neil Works With No Direct Reports #2213

In episode #2213, Neil and Eric talk about how Neil works with no direct reports. Each of us has our own unique strengths and weaknesses. And when you’re running a company, you need to understand those and hire accordingly. Tune in to learn about Neil’s strengths and weaknesses and how he has structured his company so that he doesn’t need to be a manager, and instead, can focus on what he's good at! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil Works With No Direct Reports. [00:38] Learn how Dharmesh Shah, CTO of HubSpot, has zero direct reports. [01:07] How Neil’s company is structured to allow for him to have no direct reports. [02:11] How to understand your strengths and weaknesses and hire accordingly. [04:29] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:38] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:3809/09/2022
Why the Riches are NOT in the Niches (Beginner Mistake) #2212

Why the Riches are NOT in the Niches (Beginner Mistake) #2212

In episode #2212, Neil and Eric talk about why the riches are not in the niches. A lot of marketers like to advise that you should find your niche and focus on that. The only problem is that this strategy puts a cap on your potential to grow. Tune in to learn how to avoid this rookie error, and find out what you should be focusing on instead! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why the Riches are NOT in the Niches (Beginner Mistake). [00:25] Why focusing on a niche is limiting and what you should prioritize instead. [00:43] Why total addressable market (TAM) is such an important indicator. [01:34] A reminder of what type of businesses this advice applies to. [03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:59] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:2508/09/2022
Why Clubhouse Failed and What Marketers Can Learn From It? #2211

Why Clubhouse Failed and What Marketers Can Learn From It? #2211

In episode #2211, Neil and Eric talk about why Clubhouse failed and what marketers can learn from it. During the COVID pandemic, when millions were confined to their homes, Clubhouse experienced a surge in popularity. But what has happened to the platform since then? Tune in as we discuss some of the critical errors they made and how marketers can avoid making the same mistakes! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Clubhouse Failed and What Marketers Can Learn From It. [00:25] Clubhouse’s biggest error: they limited how users could gain value from it. [01:02] How this caused a shortage of content creators. [01:11] What you can learn from this as a marketer. [01:26] Why marketers should focus on the things that will produce value for customers long-term. [02:08] What Google Trends demonstrates about Clubhouse’s ability to adapt (or not adapt). [03:41] The ROI that Eric has gotten from Clubhouse and what the platform still has to offer.[04:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:43] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Clubhouse Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:0907/09/2022
7 Actionable Lessons Every Marketer Can Learn from Warren Buffett #2210

7 Actionable Lessons Every Marketer Can Learn from Warren Buffett #2210

In episode #2210, Neil and Eric talk about 7 actionable lessons every marketer can learn from Warren Buffett. If there’s one thing anyone can take away from Warren Buffet’s teachings, it’s that you should focus your energies on long-term success, not short-term profit. We break down some of his most prescient pieces of advice, why they are so accurate, and how marketing can implement these lessons in their overall strategies for long-term success. Tune in to learn about the power of long-term thinking, why you need to nail it before you scale it, and how Warren Buffet’s lessons have helped us become better marketers! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Actionable Lessons Every Marketer Can Learn from Warren Buffett. [00:25] The power of compounding interest and long-term thinking. [01:08] Why you should always be skeptical of anything that seems too good to be true. [01:55] The advice “Be greedy when others are fearful, and be fearful when others are greedy” and how it applies to marketing.  [02:41] Why you should never risk your reputation or your integrity for the sake of revenue. [03:55] The importance of focus and why you shouldn’t try to do everything. [05:12] The benefits of uncertainty and why focusing on building an amazing company and delighting your customers pays off in the long run. [06:19] The concept of a strike zone and how it applies to marketing. [07:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [07:03] Check out https://www.marketingschool.io/jobs to see our job postings or advertise jobs that you have available! [07:15] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
08:4106/09/2022
Why Every Marketer Should Start Listening to Earnings Calls #2209

Why Every Marketer Should Start Listening to Earnings Calls #2209

In episode #2209, Neil and Eric talk about why every marketer should listen to earnings calls. We’ve gained a ton of insight from listening to earnings calls and it's had a sizable impact on our marketing strategies. They give you the opportunity to learn about your competition, like what’s working and what’s not, in marketing. Tune in to learn more and discover great resources for delving further into this topic! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Every Marketer Should Start Listening to Earnings Calls [00:25] Some of the insights you can gain from listening to earnings calls. [01:05] Our resource and newsletter recommendations that help you look ahead as a marketer. [01:56] Words of advice from Warren Buffet and Charlie Munger. [02:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:33] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [02:44] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Finimize Grit Capital Newsletter Quill Intelligence Brian Feroldi on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.       Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:1005/09/2022
How to Hire Good SEO Freelancers #2208

How to Hire Good SEO Freelancers #2208

In episode #2208, Neil and Eric talk about how to hire good SEO freelancers. Throughout our careers, we have had to hire our fair share of SEO freelancers. Tuning in you'll hear about the lessons we’ve learned from the hiring process. We discuss how to identify whether someone will deliver what they claim they will, why you need to be patient and communicate clearly with new hires, and share our recommendations for great resources that will help you find the best SEO freelancers! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Hire Good SEO Freelancers. [00:25] How to identify SEO freelancers on job sites and follow up with their employers. [01:34] The concept of a role scorecard and how to implement it. [02:51] Book and newsletter recommendations for tips on hiring. [03:09] Why you need to be patient when hiring new freelancers. [03:29] The importance of being clear with your expectations. [03:52] Crucial questions to ask potential candidates to determine whether they will deliver high conversion rates.  [04:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:58] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [05:07] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:     Who: The A Method for Hiring   SEO Notebook Newsletter SEO Fomo Newsletter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:3304/09/2022
Why Product Market Fit is Important For Marketers #2207

Why Product Market Fit is Important For Marketers #2207

In episode #2207, Neil and Eric talk about why product market fit is important for marketers. There is a common misconception that marketing can solve all your product issues. The truth is that marketing amplifies the product you already have, which is why product market fit is essential for getting the most out of your marketing strategy. Tune in as we break down this crucial relationship and how it impacts your ROI! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Product Market Fit is Important For Marketers. [00:25] A brief overview of product market fit. [00:50] How product market fit impacts your ROI. [01:18] Why having an excellent product is so important for marketers. [01:47] Why marketing won’t solve your product issues. [02:44] The importance of a good NPS score. [02:57] Why SaaS companies should keep an eye on their retention rates. [03:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:09] Check out https://www.marketingschool.io/jobs to see our job postings! [03:21] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:4703/09/2022
He Works With Tony Robbins and Peter Diamandis and His Company Is Going to Change the World (Fountain Health)

He Works With Tony Robbins and Peter Diamandis and His Company Is Going to Change the World (Fountain Health)

It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain’s transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise.  Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain’s approach to marketing. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Interview with Robert Rossiter, CEO of Fountain Health Insurance. [00:29] The transformative health plans Fountain Health provides. [00:37] The value of preventative healthcare. [01:19] Rob shares his background in insurance. [01:56] The tests involved in preventative healthcare. [02:19] How Fountain Health applies the concept of convergence to its mission. [03:33] Rob’s specialty in insurance and what led him to Fountain Health. [04:38] Fountain Health Insurance’s core offering.  [06:09] How Fountain enables companies to provide employees with premium healthcare. [07:37] How they aim to bring healthcare breakthroughs to the general public. [07:59] The competitive cost of Fountain Health Insurance. [08:41] The types of companies Fountain is currently working with. [09:46] The apparent lack of competition leaving Fountain at the cutting edge of preventative wellness insurance. [10:27] What Rob is most excited about in terms of health trends and breakthroughs.  [11:29] Fountain’s plan to extend outside of the States. [12:15] Fountain’s approach to marketing. [13:11] The value Rob gleans from the challenges he’s faced along his career path. [14:43] How his upbringing informed his value system. [16:07] Rob shares his favorite business or personal growth books. [17:20] The marketing opportunity Tony Robbins’ book Life Force has provided for Fountain Health. [18:17] The importance of preparation. [19:12] How self-employed individuals can gain access to Fountain Health Insurance. [20:13] A recap of the medical tests covered by Fountain Health. [21:06] Find out how to reach Fountain Health! [21:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [21:25] Go to https://marketingschool.io/ to learn more! Links Mentioned in Today’s Episode:   Robert Rossiter on LinkedIn Fountain Health Insurance Fountain Life   The Future Is Faster Than You Think   Levels   Never Split the Difference Personal Power Life Force   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com   Quick Sprout    Growth Everywhere Single Grain   Twitter @neilpatel    Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
22:4402/09/2022