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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.
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7 Copywriting Hacks for High-Converting Copy #2205

7 Copywriting Hacks for High-Converting Copy #2205

In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues to have a uniquely high impact on conversions. So it’s important for you to create engaging copy that sells your product! Learn how you can use your website to convert readers into customers by writing intriguing headlines, leveraging your data, incorporating testimonials, and much more!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Copywriting Hacks for High-Converting Copy. [00:28] An overview of what we mean by high-converting copy. [00:38] How comparisons can help you increase conversion rates. [00:57] The concept of anchoring, and how to implement it by breaking down how you are providing a better deal than your competitor. [01:21] Why you should be incorporating stellar testimonials. [01:43] How to address all the potential objections people may have to buying your product. [03:03] Use your company data to back up your claims. [03:32] How to optimally write your headlines and encourage followers to read further.  [04:26] Think about how your writing can be entertaining.  [05:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:05] Check out https://www.marketingschool.io/jobs to see our job postings! [05:16] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:     Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:4201/09/2022
A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of #2204

A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of #2204

In episode #2204, Neil and Eric discuss a sneaky YouTube growth hack that you probably haven’t heard of before. Most social media platforms have introduced a live function over the past few years, but not everyone has given much thought to how you can optimally use it. We discuss how we’ve seen this application being used to great effect, and what this could mean for your social media channels. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of. [00:25] How to use the live feature to grow your YouTube channel. [01:23] How to apply this growth hack to other social media platforms. [01:46] Why your content needs to be amazing for this strategy to work. [02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:01] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:2731/08/2022
Should Your Agency White Label Its Work? #2203

Should Your Agency White Label Its Work? #2203

In episode #2203, Neil and Eric discuss whether your agency should white label its work. There are plenty of benefits to white labeling your work, especially when you’re starting out. There are also a handful of great companies that make it easier than ever to start the process. Tune in to find out whether white labeling is right for you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should Your Agency White Label Its Work? [00:25] A quick overview of white labeling and how it works. [00:37] The benefits of white labeling, especially when you’re starting out. [01:01] How white labeling is like a higher form of affiliate marketing. [01:36] Our recommendations for pursuing white label partners. [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:16] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Boostability GoDaddy Disruptive Advertising White Label IQ MarketHire Betterly Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
03:4330/08/2022
Why Neil & Eric Are Speaking At Live Conferences Again #2202

Why Neil & Eric Are Speaking At Live Conferences Again #2202

In episode #2202, Neil and Eric talk about why they are speaking at live conferences again. There’s nothing that quite beats that in-person connection. Tune in to learn about the hidden benefits of speaking at live conferences, from acquiring customers to further establishing your brand! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Neil & Eric Are Speaking At Live Conferences Again. [00:27] Why nothing beats the in-person connection you get at a live event. [00:46] How speaking establishes you as an authority in your field. [00:58] Why it’s one of the best ways to generate customers in the B2B sector. [01:28] Why it’s all about catching people at the right time. [02:06] The deeper relationships you can form at these events. [03:26] The benefits of speaking at an event where there are more established figures than yourself. [04:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:38] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:0429/08/2022
How Many Marketing Channels Should One Person Focus On? #2201

How Many Marketing Channels Should One Person Focus On? #2201

In episode #2201, Neil and Eric ask how many marketing channels one person should focus on. As a marketer, it’s easy to feel like you need to be a jack of all trades, especially if you’re working at a young startup. But once a company gains more resources they have the option of allowing marketers to narrow their focus. Not only is narrowing your focus a great way to grow, but it also solves a lot of problems. Tune in to learn why you should not just do that with your business, but with your marketing as well. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Many Marketing Channels Should One Person Focus On? [00:25] How you should distribute your marketing employees once you are able to grow and scale your team. [01:13] The downside of trying to be a jack of all trades as a marketer. [01:33] Why a good leader should ensure his marketers aren’t overburdened. [02:23] Why being focused allows you to grow and how to extend that to your marketing team. [02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:32] Check https://www.marketingschool.io/jobs to see our job postings! [02:46] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:1228/08/2022
Should You Invest in Others or Yourself? #2200

Should You Invest in Others or Yourself? #2200

In episode #2200, Neil and Eric ask whether you should invest in others or yourself. One of the biggest benefits of investing in yourself is that you have much more control and insight into your investment. Tune to learn about Neil and Eric’s investment strategies, and why investing in themselves continues to pay off, time and time again. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Invest in Others or Yourself? [00:25] Neil gives an overview of his investments. [01:43] Learn what the number one performer in Neil’s portfolio has been. [02:01] An overview of the two levels involved when you invest in your own business. [03:41] Why investing in your education is a crucial component of investing in yourself. [04:35] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:41] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:0727/08/2022
5 Simple Ways to Lower Your Paid Ad Costs #2199

5 Simple Ways to Lower Your Paid Ad Costs #2199

In episode #2199, Neil and Eric share five simple ways to lower your paid ad costs. Tune in to learn how optimizing your creative team, constructing no-brainer offers, and making the most of your customer list can help you lower your paid ad costs and subsequently allow you to grow your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Simple Ways to Lower Your Paid Ad Costs. [00:25] Why you need to optimize your creatives to lower your paid ad costs. [00:56] Discover how to make a no-brainer offer. [01:37] Upload your existing customer list to the platform that you're using for paid ads. [02:10] Include more creatives into your rotation to spread the workload and combat ad fatigue. [02:34] Be sure to include upsells and downsells as part of your sales strategy. [03:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:10] Check https://www.marketingschool.io/jobs to see our job postings! [03:24] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:     $100M Offers: How to Make Offers So Good People Feel Stupid Saying No   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:5126/08/2022
The Best Way to Grow Isn't Marketing #2198

The Best Way to Grow Isn't Marketing #2198

In episode #2198, Neil and Eric talk about why the best way to grow isn’t marketing. No matter how brilliant you are in your profession, you can only go so far by yourself. Tune in to learn how to build an exceptional team and achieve new levels of growth! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Way to Grow Isn't Marketing. [00:25] Why the best way to grow is by having a great team. [01:20] Learn how to hire and become a better leader. [03:01] Why recruiting great people is what matters at the end of the day. [04:14] Check https://www.marketingschool.io/jobs to see our job postings! [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:31] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:     Who Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:5725/08/2022
Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It. #2197

Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It. #2197

In episode #2197, Neil and Eric talk about the entitlement that has crept in over the past two years and how to deal with it. When workers have been with a company for a while they might become attached to certain perks and benefits. Unfortunately, economic environments aren’t always on the upswing, and sometimes companies need to adapt to harsh economic realities. Tune in as we discuss what happens when workers become complacent or entitled, what can be done to avoid it, and how to address it in your company. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It. [00:30] An overview of what we mean by entitlement, and how it was demonstrated during a recent meeting at Meta. [02:01] Why you want your staff to be adaptable, especially when the economy is volatile. [02:26] How to address entitlement creep in your company. [03:14] Why hiring good people is the best way to grow your company. [04:43] How employees with a bad attitude affect their teammates. [05:02] Eric’s weekly newsletter at Single Grain and how he has addressed entitlement. [05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:32] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:5824/08/2022
How To Get 344,654 Organic Impressions On A Single LinkedIn Post #2196

How To Get 344,654 Organic Impressions On A Single LinkedIn Post #2196

In episode #2196, Neil and Eric talk about how to get 344,654 organic impressions on a single Linkedin post. Tune in to hear a breakdown of Eric’s post on whether you should try to measure everything in marketing, like how he framed his questions and how he structured his post. We discuss why the post performed better on LinkedIn than on other platforms, why asking questions generated interest and broadened its organic reach, and how to generate similar engagement in other posts. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get 344,654 Organic Impressions On A Single LinkedIn Post. [00:28] Learn about Eric’s post on whether you should try to measure everything in marketing. [01:08] Why this post performed much better on LinkedIn than on other platforms. [02:51] How asking questions of your audience helps you generate interest, conversation, and comments. [04:42] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:46] Check https://www.marketingschool.io/jobs to access our free jobs board!  [05:00] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Eric’s LinkedIn Post: Should you try to measure everything in marketing? Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:2623/08/2022
The ONLY Two Things Your Company Needs To Focus On During This Recession #2195

The ONLY Two Things Your Company Needs To Focus On During This Recession #2195

In episode #2195, Neil and Eric talk about the only two things your company needs to focus on during this recession. When a recession hits our first instinct is often to focus on cutting costs. But there are other ways to survive a recession, and even thrive. Tune in to learn how to shift your focus to generating income, fostering growth, and succeed in the current economic climate. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic:  The ONLY Two Things Your Company Needs To Focus On During This Recession. [00:29] Why generating income should be your main focus during a recession. [00:55] Why marketing tends to be cheaper during a recession. [01:19] The importance of focusing on profitability during an economic downturn. [02:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:58] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:2422/08/2022
Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events) #2194

Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events) #2194

In episode #2194, Neil and Eric talk about their plans for Inbound 2022, and how to make the most of live events. Learn about the annual Inbound conference hosted by HubSpot, where Neil and Eric will both be speaking this year, what topics they’ll be covering, and how to make the most of conferences and other live events!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events). [00:29] Learn about the annual Inbound conference where Neil and Eric will both be speaking this year. [01:09] How Neil and Eric typically prepare their teams for Inbound and other similar events. [01:38] Why conferences are expensive and how to get a high ROI. [02:10] How to make the most of an event where you are speaking. [02:35] Learn about the dinner that Eric will be putting together for Marketing School. [03:19] Neil shares the topic of his talk on how to navigate the changes in social and search algorithms. [04:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:27] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!  [04:39] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   INBOUND 2022 Neil Patel at INBOUND 2022 Eric Siu at INBOUND 2022 Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:0521/08/2022
Apple's Sly Move Into Ads #2193

Apple's Sly Move Into Ads #2193

In episode #2193, Neil and Eric talk about Apple's sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 had a huge impact on how Facebook was able to collect data and target advertising. Tune in to learn how Apple shaped the public narrative to suit their needs, their move into the advertising space, and why this feels inevitable. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Apple's Sly Move Into Ads. [00:40] How Apple’s changes to their tracking system impacted advertising on Facebook. [01:25] How Apple has guided the public narrative to suit their agenda. [02:00] How Apple fits into the advert ecosystem. [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:52] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:1820/08/2022
Should You Measure Everything? #2192

Should You Measure Everything? #2192

In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current era of information overload, it’s more important than ever to be selective in what you measure. Tune in to learn how to identify what you should be measuring, and why you shouldn’t mistake activity for progress! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Measure Everything? [00:36] The premise behind the phrase ‘How to Fail at Marketing: Measure Everything’. [01:10] The metrics you should focus on when you’re measuring. [02:14] The concept of analysis paralysis. [03:19] Why large organizations can afford to conduct more measuring. [03:57] Check https://www.marketingschool.io/jobs to see our job postings!  [04:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:13] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:4019/08/2022
How to Win at LinkedIn #2191

How to Win at LinkedIn #2191

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus users, this is a very low statistic. Compared to most other social networks, LinkedIn is craving content, so we say: give it to them! Learn more about posting consistently and encouraging engagement through your comments section, plus so much more, in today’s show! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Win at LinkedIn. [00:25] Two tips for winning at LinkedIn: firstly, post consistent content. [01:15] Secondly: encourage people to leave engaging comments on your posts. [02:14] Eric shares an example of how comments boosted impressions on one of his posts. [02:52] How you can let the LinkedIn algorithm work for you; take advantage of organic reach. [03:37] That’s it for today! Don’t forget to rate, review and subscribe! [03:39] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:2018/08/2022
How We Batch Our Content #2190

How We Batch Our Content #2190

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time and put out content more consistently. Tuning in, you’ll gain some insight into these processes and find out why we believe that, if you’re not batching your content, you’re making a huge mistake! You won’t want to miss this episode. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Batch Our Content. [00:25] How Neil batches his content, from blog posts to videos and podcasts. [01:11] Why we think you’re making a big mistake if you’re not batching your content. [01:45] The benefits of using a tool like Sprout Social to help you batch your content. [02:55] Why Eric believes that Tweets cannot be batched. [03:46] That’s it for today! Don’t forget to rate, review and subscribe! [03:48] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sprout Social   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:2917/08/2022
YouTube Success Secrets #2189

YouTube Success Secrets #2189

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also learn about the value of paid ads to boost your organic reach, some of the tools we recommend, and so much more! We hope you’ll join us. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: YouTube Success Secrets. [00:40] Neil’s number one secret for success: push videos really hard in the first 24 hours! [01:50] Whether or not we recommend using paid ads to boost your organic reach on YouTube. [02:28] Mistakes Eric has made with his YouTube channel and what you can learn from them. [03:59] The importance of adapting and learning as algorithms change. [04:08] Tools we recommend: TubeBuddy for AP testing and vidIQ for content planning. [04:55] That’s it for today! Don’t forget to rate, review and subscribe! [04:56] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Neil Patel on YouTube Eric Siu on YouTube Film Booth TubeBuddy vidIQ   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:3316/08/2022
Our Boneheaded YouTube Mistake with Marketing School #2188

Our Boneheaded YouTube Mistake with Marketing School #2188

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped posting content to YouTube, and so much more! You won’t want to miss today’s episode. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Boneheaded YouTube Mistake with Marketing School. [00:28] How Libsyn helped us grow our views by automatically publishing consistent content. [01:25] The mistake we made when we stopped publishing videos to YouTube. [01:55] What we would do if we still had that YouTube channel today. [02:11] Why every view counts and consistency is key. [02:40] That’s it for today! Don’t forget to rate, review and subscribe! [02:41] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Libsyn   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:2615/08/2022
How Eric is Utilizing Product-Led Growth for NFTs #2187

How Eric is Utilizing Product-Led Growth for NFTs #2187

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world of NFTs. We also share some tips for launching an NFT in the current bear market, plus so much more! Make sure to tune in today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Eric Is Utilizing Product-Led Growth for NFTs [00:34] Defining product-led growth (PLG): letting your product drive customer acquisition, conversion, and expansion. [01:15] How to use PLG for NFTs by giving away what is known as a ‘free mint’. [02:19] Some insight into Eric’s NFT project, Leveling Up Heroes. [03:06] Why many are struggling to launch NFTs in the current bear market. [03:55] How to ensure you give your free mint to the right people. [05:27] Tips for building and leveraging the community around your NFTs. [06:11] That’s it for today! Don’t forget to rate, review and subscribe! [06:12] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Product-Led Growth Leveling Up Heroes PREMINT   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:5114/08/2022
The Ideal Content Cadence (If We Had Unlimited Resources) #2186

The Ideal Content Cadence (If We Had Unlimited Resources) #2186

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune in as we answer all these questions and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Ideal Content Cadence (If We Had Unlimited Resources). [00:37] Neil’s ideal daily content cadence, including blog posts, long-form video, images, a podcast episode, and multiple stories. [01:38] What Eric’s ideal team would look like, including up to 50 people! [02:23] Channels Eric would target, including Instagram, TikTok, Twitter, and LinkedIn. [03:06] Tips for implementing these ideas using the resources you have available to you. [03:22] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:0713/08/2022
How To Hire Short Form Video Editors at Scale. #2185

How To Hire Short Form Video Editors at Scale. #2185

In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, you simply need to know where to look. If you’re interested in learning more about effective ways to identify and hire good video editors at scale, then make sure you tune in for this quick and informative episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Hire Short Form Video Editors at Scale. [00:25] How Eric stumbled onto a brilliant strategy for recruiting quality video editors at scale. [01:51] How you can use social media to identify people with good video editing skills. [02:18] Find out how to reach out to us if you are interested in this type of work! [02:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:55] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August! [03:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Upwork Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:3812/08/2022
How This Business Game Can 40x Your Company's Valuation

How This Business Game Can 40x Your Company's Valuation

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you optimize cash flow to help you improve your profits and reach new heights in your valuations. In our conversation, Alan breaks down the concept behind his method called The Power of One and how it has helped companies 40x their valuation. We discuss how daily 1% percent changes can transform your company and the typical amount of time it takes to see results after implementing The Power of One. Alan also unpacks the reasoning behind his motto “revenue is vanity, profit is sanity, cash is king” and why The Power of One will put your valuation on steroids. To learn more about this essential topic, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Introducing today’s guest, Alan Miltz, founder of Cash Flow Story. [01:23] A high-level overview of Cash Flow Story and why Alan founded it. [03:14] Alan breaks down the concept of The Power of One. [04:11] Why a company’s cash flow is often misunderstood, why cash flow is so important, and how to optimize it. [06:23] How The Power of One empowers employees to contribute to optimizing cash flow. [09:31] The immense impact that a 1% change can have within a company. [11:00] How daily changes accumulate to have a much larger impact. [12:47] The levers you need to pull to implement The Power of One and how to identify the ones you have control over.  [13:44] The growing number of companies that have implemented Cash Flow Story.  [15:13] The typical amount of time it takes to see results after implementing The Power of One.  [16:26] Alan shares a case study of how one company transformed after implementing The Power of One. [18:08] How their software will change the way people understand their company’s numbers and how they react to them.  [18:57] Find out how you can contact Alan Miltz and take advantage of his unique product.  [19:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [19:21] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Alan Miltz Alan Miltz on LinkedIn Cash Flow Story   Good to Great: Why Some Companies Make the Leap...And Others Don't Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
20:4711/08/2022
How to Create Videos in 60 Different Languages Using AI #2183

How to Create Videos in 60 Different Languages Using AI #2183

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but translating all your content can be a challenging, time-consuming, and costly process. Tune in today, as we discuss the new platform Synthesia, its AI technology, and how it compares to manual translations. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Videos in 60 Different Languages Using AI. [00:25] Learn about the new platform called Synthesia for translating videos into different languages. [00:41] The biggest problem with Synthesia: it’s not as good as manual translations. [01:05] An overview of Synthesia’s market presence and offerings. [02:01] The promise of AI and why there is still a lot of development that needs to happen. [02:17] Why Synthesia is worth checking out, despite its flaws. [03:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:19] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August! [03:54] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Synthesia G2 Reviews Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:2110/08/2022
How We Would Start From Scratch Today #2182

How We Would Start From Scratch Today #2182

In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engaging writing. Find out how we would approach our strategies for blogging, marketing, video creation, and more, if we were to start from scratch today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Would Start From Scratch Today. [00:25] What Neil’s experiences have taught him about entrepreneurship as a risky undertaking. [01:10] Why Eric loves what he’s doing and why money isn’t everything. [02:59] What Neil would do from scratch as a marketer to build his audience. [03:25] Eric’s strategy for how he would focus on video if he were to start from scratch. [04:25] The important role that blogging and content writing still plays in marketing and exposure. [05:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:34] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August! [05:46] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:1209/08/2022
Reaction: Meta Announces TikTok Redesign of Facebook #2181

Reaction: Meta Announces TikTok Redesign of Facebook #2181

In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what's working for other apps and integrating that into their own properties, making them even more popular. Today we take a closer look at TikTok, what makes it so successful, and how marketers should be thinking about Facebook’s upcoming revamp. Make sure you tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Meta Announces TikTok Redesign of Facebook. [01:07] The Federal Trade Commission’s opinion of TikTok and the looming threat that it might be banned. [01:28] How TikTok is winning the attention game. [01:56] The surprising amount of activity and vibrancy we’ve seen on Facebook lately. [02:12] Examples of how Facebook’s strategies have worked in the past and why it bodes well for the future. [02:55] Our key takeaways from the latest developments at Facebook: seize the opportunity early. [03:42] Check https://www.marketingschool.io/jobs to see our job postings! [04:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:02] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:2908/08/2022
Why It’s Better To Experience Share Than To Give Advice #2180

Why It’s Better To Experience Share Than To Give Advice #2180

In episode #2180, Neil and Eric talk about why it’s better to share stories of your experiences than to give advice. Whenever you give someone advice you’re taking a risk because you have no way of predicting the outcomes with 100% certainty. Sharing your takeaways from past experiences can be a powerful and effective way of empowering others to make their own decisions. Tune in as we discuss the risks and nuances of giving advice when to unpack your experiences, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why It’s Better To Experience Share Than To Give Advice. [00:34] Why Eric prefers to experience share than give advice. [01:29] The risks of giving advice to someone. [02:22] Examples of instances where giving advice is helpful and why you should add a disclaimer. [03:34] How we approach recommendations on this podcast and why it’s all backed up by reputable data. [04:03] The expression ‘strong view loosely held’ and why it resonates with us. [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:34] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:3407/08/2022
The Layoff Tidal Wave Has Started #2179

The Layoff Tidal Wave Has Started #2179

In episode #2179, we talk about the tidal wave of layoffs that has already begun. Looking to Michael Burry for some direction, we can see the signs of a recession, and no matter your personal experience of the current economic climate, we are all noticing the downturns in the markets, and the high rates of inflation. Tune in to hear about how this affects us as marketers! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: The Layoff Tidal Wave Has Started. [00:30] Why market downturns are so closely related to layoffs. [00:49] What Michael Burry has said about the near future! [01:20] A few stats from around the world right now about staff cuts. [01:47] What marketers should be thinking about during a recession. [02:47] Why these layoffs have been a long time coming for many companies. [03:06] Examples of the heavy inflation we have been seeing. [03:28] Making the most of the opportunities of a recession.  [04:00] That’s it for today! [04:01] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Michael Burry    The Big Short     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:2406/08/2022
Why Neil and Eric Don't Blog Often #2178

Why Neil and Eric Don't Blog Often #2178

In episode #2178, we talk about why Neil and Eric don't blog often anymore. As the online landscape has changed over the last decade, the areas that were most fertile have shifted too. Tune in to hear about Neil and Eric's attitude towards posting on heir blogs, and what this means in the constantly evolving climate of internet marketing!  TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Why Neil and Eric Don't Blog Often. [00:27] How our blogging practice has evolved over the years. [00:58] Why content goes stale and stops ranking highly. [01:27] The spaces that are still worth exploring and exploiting right now. [02:45] Updating content, and integrating elements from other examples. [03:08] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:2605/08/2022
Lessons Learned Doing Audits on Our Youtube Channels #2177

Lessons Learned Doing Audits on Our Youtube Channels #2177

In episode #2177, we share some of the lessons we have learned auditing our YouTube channels! From the research necessary to boost your views and subscribers, to which metrics you should prioritize, we cover it all! Tune in today, and get started on building your best channel yet! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons Learned Doing Audits on Our Youtube Channels. [00:25] Differences between SEO on YouTube and Google! [00:53] Why auditing your channel is so important to your improvement. [01:21] The metrics to focus on and try to boost. [02:06] Noting the topics that are most successful. [02:41] The power of research; why diving deep into content performance can make all the difference. [03:36] That’s it! [03:40] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro MrBeast   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:4604/08/2022
If It's Too Good To Be True, It Probably Is #2176

If It's Too Good To Be True, It Probably Is #2176

In episode #2176, we talk about the idea that, if it looks too good to be true, it probably is! Taking the example of the craziness happening in the crypto space right now as an example, we dive into the relationship between risk and return and how you can avoid getting burned. Tune in to hear about our experiences and hard-fought wisdom on the subject! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: If It's Too Good To Be True, It Probably Is. [00:27] The current bloodbath in crypto and what this exemplifies. [01:52] Returns are never guaranteed, so beware! [02:20] Understanding risk and return, and how to balance these. [03:09] Why listening to your gut is not such a bad idea. [03:41] Our own experiences of risky investments and learning the hard way. [03:57] That’s it for today! [04:00] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro BlockFi Celcius    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:0103/08/2022
Why Neil Bought AnswerThePublic #2175

Why Neil Bought AnswerThePublic #2175

In episode #2175, we talk about why Neil bought AnswerThePublic! If you want to get the inside scoop on Neil's recent acquisition of SEO tool, AnswerThePublic, you have come to the right place. Tune in to hear about what the tool does, how he plans to improve it, and where this may lead him next! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Why Neil Bought AnswerThePublic. [00:26] An introduction to AnswerThePublic and the service it provides. [00:48] Examples of who can use AnswerThePublic. [01:22] Neil's long term plan for this expensive purchase. [03:18] Why Neil is keeping Ubersuggest and AnswerThePublic separate. [04:04] The lack of affordable and powerful SEO tools available for acquisition. [05:01] Where Neil might look in the future for new tools and companies. [06:10] That’s it for today! [06:24] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro AnswerThePublic Ubersuggest  Ahrefs    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:1402/08/2022
The Simplest Way to Build Links #2174

The Simplest Way to Build Links #2174

In episode #2174, we talk about the simplest way to build links to your website. As we have often said, links are one of the most important and powerful ways to boost your traffic, credibility, and revenue. So if you want to learn about how offering a tool can increase your links and how easy this is to do, make sure to tune in! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Simplest Way to Build Links. [00:24] A few reasons why links still matter in today's climate.  [00:49] Creating linkable assets; how this task has evolved over the years. [01:23] Releasing a tool as a means to build links. [01:45] Thinking about the best, and cheapest tools that you can offer. [02:06] Why a crypto tax calculator would be a great tool to offer night now! [03:01] The time it takes for the rewards for your tool. [03:10] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Ubersuggest  AnswerThePublic CodeCanyon  Omni Calculator   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:1601/08/2022
Why SEO is Great During a Recession #2173

Why SEO is Great During a Recession #2173

In episode #2173, we talk about why SEO is great during a recession! Unlike many other marketing avenues, SEO has an evergreen nature that will help you accrue revenue no matter the economic climate. Tune in to hear about why many of the best founders are experts in SEO and more! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why SEO is Great During a Recession. [00:25] The continual long-term sales that SEO enables! [01:34] Why SEO extends beyond Google. [02:23] The links between great businesses and a grounding in SEO. [02:55] The long-term payoff of investing in SEO now! [02:59] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:1931/07/2022
The Best Free SEO Tools for Beginners #2172

The Best Free SEO Tools for Beginners #2172

In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for video, keywords, email collection, and more, you have come to the right place. Tune in to hear the complete list and boost your traffic today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Free SEO Tools for Beginners. [00:27] A little bit of self-promotion for Ubersuggest! [01:04] Why you should check out Google Search Console. [01:19] Video SEO tools such as vidIQ, and TubeBuddy. [01:41] Tracking metrics with Google Data Studio in order to get clear on ROI.  [02:00] How AnswerThePublic can help you find the most popular questions being asked. [02:22] Examples of email collection tools and how these can boost your reach. [02:52] A reminder about the power of Backlinko's Exploding Topics! [03:07] Why brands need to keep an eye on Google Trends. [03:38] That’s it for today! [03:40] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Ubersuggest  Google Search Console vidIQ TubeBuddy  Google Data Studio  AnswerThePublic  OptinMonster Hello Bar Sumo  Exploding Topics Banklinko Google Trends   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:2330/07/2022
3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow #2171

3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow #2171

In episode #2171, we share three strategic ways to monetize your blog for long-term cash flow! It is widely known that blog traffic can be manipulated in order to increase your revenue, but there are some methods that are better than others and will lead to more sustained income. Tune in to hear about our best advice for monetizing your blog today! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: 3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow. [00:40] Using your blog to promote your own product or service! [01:30] There is more to traffic than SEO; think about retargeting your email list. [02:17] How partnerships can take your blog's reach to the next level. [03:37] That’s it for today! [03:39] Go to https://www.marketingschool.io/live to apply for our live event.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Kylie Jenner Shopify   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:0429/07/2022
The Most Important Leadership Skills According to The Hustle Founder, Sam Parr

The Most Important Leadership Skills According to The Hustle Founder, Sam Parr

One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned about impactful marketing and why growing a podcast following is so challenging. We discuss the challenges of marketing across different mediums, as well as effective strategies for increasing your reach and creating exceptional content. Tune in for a special episode brought to you by Leveling Up Live on how to grow your podcast, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s episode is brought to you by Leveling Up Live, learn more at https://live.levelingup.com/. [00:35] Get to know Sam Parr and his podcast called My First Million.  [00:55] Learn about The Hustle, a daily business email that is read by over a million people every day. [01:32] Why building a podcast following has been one of the hardest things Sam has ever had to grow. [04:51] Learn about the HubSpot Podcast Network and what it’s been like for Sam being a part of it. [06:10] An overview of what it takes to become famous on Twitter.  [06:18] How Sam helped retired NHL player, Chris Pronger, grow his Twitter following exponentially. [10:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [10:37] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Sam Parr on LinkedIn The Hustle   HubSpot HubSpot Podcast Network   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
11:3328/07/2022
3 Lessons Learned Consulting for Agency Owners #2169

3 Lessons Learned Consulting for Agency Owners #2169

In episode #2169, we talk about three lessons we have learned consulting for agency owners. Agency owners have many pitfalls to avoid and tuning in to the show, listeners will hear about the three main ones we have seen during our time in the field. Press play to hear us explain niching down, focus, and hiring! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: 3 Lessons Learned Consulting for Agency Owners 2165. [00:43] The mistake of not selecting a proper niche for your agency. [01:49] Why focus is so important; making sure not to split resources too thinly. [02:28] Avoiding the huge issue of hiring the wrong people. [03:01] That’s it for today! [03:04] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:0727/07/2022
How to Allocate $1k in Ad Spend to Pre-Validate Your Product #2168

How to Allocate $1k in Ad Spend to Pre-Validate Your Product #2168

In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can replace actual research and experimentation with users, so the first money you spend can go a long way. Tune in to hear about some of the tips and tools we recommend for getting your product off the ground. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Allocate $1k in Ad Spend to Pre-Validate Your Product. [00:29] Why pre-validation is important for your next big idea.  [00:41] Examples of where we like to spend money in the beginning. [01:27] How to spend and in what sort of increments. [02:16] Bringing in the idea of the total accessible market. [02:32] Useful tools that can help you build early on. [03:20] Learning through iteration over time. [04:02] Why taking action and diving in is the best way forward.  [04:25] That is it for today! [04:29] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ClickFunnels Bubble Webflow Zapier   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:4126/07/2022
How Meta Is Making It 'Easier' For Creators to Make Money #2167

How Meta Is Making It 'Easier' For Creators to Make Money #2167

In episode #2167, Neil and Eric discuss how Meta is making it 'easier' for creators to make money. Creators are increasingly gravitating towards partnering with brands and finding other streams of income outside of social media platforms. Tune in as we discuss the new features being released by Meta, like NFTs, monetized reels, and live streams, and why these developments are making it easier for creators to make money using Facebook.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Meta Is Making It 'Easier' For Creators to Make Money. [00:27] An overview of Meta's new features. [01:12] How creators can benefit from these new features. [02:02] How these developments tie into Web3. [02:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:46] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [03:01] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Meta Facebook Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
03:3125/07/2022
The Bigger Your TAM The Easier Your Marketing Will Be #2166

The Bigger Your TAM The Easier Your Marketing Will Be #2166

In episode #2166, Neil and Eric talk about why a bigger TAM means easier marketing. Total Addressable Market (TAM) plays a huge role in your potential earnings, as well as the marketing strategies you decide to pursue. Tune in to learn how to identify your TAM, why it’s such an important marketing element, and how to leverage it as a part of your strategy. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Bigger Your TAM The Easier Your Marketing Will Be. [00:25] An overview of TAM (Total Addressable Market). [00:30] How to determine the TAM of the market you are in. [01:13] Why the one thing Neil would change in his past businesses is identify areas with a much larger TAM. [01:57] The role that TAM plays in the projects that investors choose to pursue. [02:51] The challenges of entering a field with a larger TAM. [05:14] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [05:34] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   UberSuggest Ahrefs Similar Web Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:3424/07/2022
What Do High Interest Rates Mean for Marketing? #2165

What Do High Interest Rates Mean for Marketing? #2165

In episode #2165, Neil and Eric ask what high-interest rates mean for marketing? Global interest rates are on the rise, making it more costly for consumers and investors to borrow money. Tune in as we discuss these developments from a marketing perspective, how the industry will be affected by the fact that people are less likely to spend money, and how you can adapt to these changes. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Do High Interest Rates Mean for Marketing?. [00:25] An overview of current interest rates and how it affects borrowing. [01:10] Why we are seeing a global rise in interest rates. [01:45] Neil’s advice to marketers on conversion optimization and customer retention. [04:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:35] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [04:56] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:5623/07/2022
Our Thoughts on Twitter's New Ad Features #2164

Our Thoughts on Twitter's New Ad Features #2164

In episode #2164, Neil and Eric share their thoughts on Twitter's new ad features. We discuss the new Twitter campaign planner, a novel forecasting feature that allows you to gauge your campaign outcome before launching it, as well as why Twitter is a great space for both Web3 and Web 2.0 advertising. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Thoughts on Twitter's New Ad Features. [00:28] An overview of Twitter’s new ad features. [00:44] Learn about the new Twitter campaign planner. [01:11] The ‘branded likes’ feature and how to use it. [01:33] Why Twitter has decided to release these new ad features. [02:25] A sneak peek into Twitter shop. [03:08] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:15] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:1522/07/2022
$100M Founder Reveals SECRET to Selling NFTs with AppSumo's Founder Noah Kagan

$100M Founder Reveals SECRET to Selling NFTs with AppSumo's Founder Noah Kagan

In this special episode of Marketing School, we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So tune in to this great presentation from Noah Kagan!  TIME-STAMPED SHOW NOTES: [00:35] Introducing today's guest speaker, Noah Kagan! [01:01] Noah's opening remarks about his experiences with passive income. [01:51] Looking at the growth of AppSumo and the current size of the team. [02:18] Getting clear on who your customers are! [02:51] The time investment that is needed to start seeing real results. [04:20] Noah's approach to measuring other people's success. [04:56] Why Noah gets excited about the element of play in new tech. [05:39] Getting active and then leaving things on autopilot.  [06:29] How much money do you actually need to live the life of your dreams? [07:27] Why Noah does almost no rebalancing and selling. [07:49] What you can get if you just ask, and why to listen to your calling! [08:35] Noah reflects on his ayahuasca experience and how it helped him. [03:24] Go to https://www.marketingschool.io for more resources and episodes!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro AppSumo Noah Kagan Leveling Up Live   HubSpot Shopify Marketo Solana CryptoPunk Coinbase Tony Robbins    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   "The NFT World is getting more competitive every day, and you don't want to be left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
10:4621/07/2022
How to Run A Lean Business Without Sacrificing Quality #2162

How to Run A Lean Business Without Sacrificing Quality #2162

In episode #2162, Neil and Eric talk about how to run a lean business without sacrificing quality. It’s not always necessary to focus solely on the essentials in your business. Providing lunches and stipends can be great for employee morale, but it can also run counter to running a lean business. Tune in as we discuss what it means to run a lean business and how you can achieve it without sacrificing the quality of your product or service! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Run A Lean Business Without Sacrificing Quality. [00:25] An overview of what it means to run a lean business. [00:56] How to ensure you have reliable cash flow. [02:24] Why you should hire experienced individuals with insight into what is and isn’t essential. [02:40] How to help your team invest in the concept of a lean business. [03:01] How to set up a profit sharing pool. [03:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:36] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [03:49] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Cash Flow Story Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:4920/07/2022
The One KPI to Focus On When You Start Your Agency #2161

The One KPI to Focus On When You Start Your Agency #2161

In episode #2161, Neil and Eric break down the one KPI to focus on when you start your agency. You don't grow agencies through SEO, viral videos, or social media. You grow your agency by producing amazing work. Word of mouth is one of the best ways to grow your reputation and your agency. Tune in to learn why you need to offer a fantastic service and overdeliver on your client work! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The One KPI to Focus On When You Start Your Agency. [00:26] Why producing amazing work should be your top priority. [00:45] How delivering excellent results will reduce your churn. [01:09] An overview of what your churn goals should be. [02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:37] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
03:3619/07/2022
How Our Teams Are Dealing With the Most Recent Apple Updates #2160

How Our Teams Are Dealing With the Most Recent Apple Updates #2160

In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things you can’t control. Learn how you can continue to follow best practices, like taking an omnichannel approach and doing consistent AB testing, despite updates and changes from companies like Apple and Google.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Our Teams Are Dealing With the Most Recent Apple Updates. [00:25] Why you shouldn’t worry about stuff you can’t control. [01:05] The importance of not relying on one channel. [03:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:32] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:     Extreme Ownership: How U.S. Navy SEALs Lead and Win   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:3218/07/2022
How To Get Your First 10k Followers on Any Channel #2159

How To Get Your First 10k Followers on Any Channel #2159

In episode #2159, Neil and Eric break down how to get your first 10k followers on any channel. One of the best ways to grow your following is by conducting interviews. It’ll give you a chance to be seen by their audiences and grow your reach. While this method requires hard work and dedication, the results will pay off in the long run. Tune in for an informative and insightful guide on how to grow your followers on any channel! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get Your First 10k Followers on Any Channel. [00:30] Why you should interview other people to grow your channel. [01:06] How to be consistent and repurpose your content. [01:41] Why you need to make it easy to share your content. [02:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:18] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [02:29] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
03:2917/07/2022
How to Network with Badass People During A Recession #2158

How to Network with Badass People During A Recession #2158

In episode #2158, Neil and Eric talk about how to network with badass people during a recession. Instead of focusing on making business connections at any given event, shift your mindset to having fun and being curious about the people you meet. If you’re fun to be around and you enjoy helping others, eventually, you’ll be networking with amazing, talented people! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Network with Badass People During A Recession. [00:37] Focusing on having fun at events rather than making business connections. [02:17] Instead of trying to be interesting, be interested in other people. [04:11] Why you should think of networking as a long-term investment. [06:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [06:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:43] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:4316/07/2022
How to 10x Your Social Media Presence #2157

How to 10x Your Social Media Presence #2157

In episode #2157, Neil and Eric talk about how to 10x your social media presence. Learn how to increase your presence by repurposing your content, why being visible on multiple channels broadens your scope, how best to leverage trending topics, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to 10x Your Social Media Presence. [00:25] How to repurpose your content for different channels. [01:02] Why an omnichannel approach is essential. [01:37] What Eric has learned from doing news jacked content on YouTube. [03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [03:30] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:3015/07/2022
Entrepreneur First - The $10B Founder Bootcamp That Invests In Early Stage Founders

Entrepreneur First - The $10B Founder Bootcamp That Invests In Early Stage Founders

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of in-person bonding between potential founders and co-workers in general. EF’s mission is built on the righteous belief that what the most talented people choose to do with their lives matters deeply and plays an integral role in shaping the society and economy of any country. Tune in for this inspiring conversation as we discuss the power of entrepreneurship and why the world needs more founders! TIME-STAMPED SHOW NOTES: [00:30] Today’s topic: Entrepreneur First – The $10B Founder Bootcamp That Invests In Early Stage Founders. [01:06] An overview of Entrepreneur First (EF) and how they help people connect with other aspiring founders.  [03:27] Examples of companies where EF played a crucial role in bringing their founders together. [05:15] Why EF is well-positioned to help you during the earliest stage of the founding process and how Y Combinator helps companies that are ready to accelerate. [06:41] A brief look at the early days of EF. [08:23] A breakdown of the process EF uses to foster, connect, and support co-founders.  [11:26] The support within the EF community and how they help alumni. [14:02] An overview of EF’s acceptance criteria. [15:26] Why the paths to success look different depending on the country you’re in. [18:50] An outline of how EF’s internal teams are structured around the world. [20:59] The methods that EF uses to map talent networks. [22:49] How global economic trends have affected venture capitalists in the past two years. [25:24] The returns that EF investors have seen over the past seven years. [28:50] How the pandemic affected EF and the role of remote work in their company. [32:59] Matt’s reading habits and how they were disrupted by the pandemic and having children. [34:40] The advice that helped Matt finally finish Ulysses. [36:08] Matt’s impressive dedication to note keeping and why he uses Obsidian.  [38:05] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [38:13] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Matt Clifford on LinkedIn Matt Clifford on Twitter Entrepreneur First Y Combinator Obsidian Roam Research Notion Must read book: Ulysses Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     "The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
39:0614/07/2022