In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five fail-proof marketing strategies, from going live on social to hosting community-building events and more. Today, we take a look at how you can repurpose content, upsell existing customers, and optimize your conversion rate. Tune in for five more marketing tips that always work!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 10 Things That Always Work in Marketing: Part 2. [00:36] Views are better than no views: how to repurpose your content. [01:25] The power of in-person customer visits. [02:13] Tactics for generating more revenue from existing customers. [03:17] How to optimize your conversion rate by making small changes to your offer. [04:01] Win-win ways to leverage your partnerships. [05:35] That’s it for today! Don’t forget to rate, review and subscribe! [05:40] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silver lining. The five pieces of marketing advice that we share in this episode, from going live on social to hosting community-building events and more, are guaranteed to see returns, even when times are tough. Stay tuned for Part 2! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 10 Things that Work in Marketing: Part 1. [00:48] Why we recommend hosting dinners for your clients and prospects. [01:27] How going live on your social platforms can get you more views. [02:22] The importance of community building through small events. [02:54] Ways you can benefit from attending conferences. [04:10] How to leverage short-form webinars focused on value delivery. [04:42] That’s it for today! Don’t forget to rate, review and subscribe! [04:49] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off. [00:26] Major changes Airbnb has made to its marketing strategy in recent years. [01:08] Why relying on brand marketing rather than SEO is a good move. [02:18] The demand creation that comes with brand marketing. [03:28] How to leverage things like search and social while focusing on your product. [03:47] That’s it for today! Don’t forget to rate, review and subscribe! [03:50] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   ‘Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working’ Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where the company will be headed in the future. If you want to hear our thoughts on the matter, and why we think betting against Elon is foolish, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where We Think Twitter is Going in the Long-Term. [00:29] Elon Musk's short time in charge so far and the changes thus far. [00:46] Looking at Elon's amazing track record with different projects. [01:22] Questions about the new features that Elon has proposed for Twitter. [02:14] What would success look like for Twitter and Elon? [03:19] The prioritization of interesting and helpful products. [04:18] Elon's work ethic and his history with companies like SpaceX. [05:02] Why we are still fans of the work that Elon does! [05:47] That's it for today! [05:53] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Elon Musk  MrBeast  SpaceX    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right place. Tune in to hear our best five suggestions for you and your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Tools to Help Scale Up Your Content Production. [00:23] How Jasper can save you a lot of time and energy when writing content. [00:49] The power of Frame.io for streamlining your video creation processes. [01:18] Using Canva for template creation. [01:50] Planning and scheduling with Airtable. [02:18] How vidIQ can up your YouTube game! [02:54] That’s it for today! [03:01] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Jasper Frame.io Canva Airtable  vidIQ   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach to using them in the near future. If you want to hear about how to make the most of their potential, and which you should focus on, tune in! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do White Papers and Webinars Still Work? [00:24] Explaining exactly what white papers and webinars are.  [01:30] Good content works; why this rule applies to white papers and webinars. [02:08] Reasons that webinars have worked well for us. [03:10] Getting specific to boost revenue. [03:32] That’s it for today! [03:37] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that might help you improve for 2023. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Eric's Content Plan for 2023. [00:38] Explaining the concept of content remixing. [02:19] Conferences in the new year, and the benefits we have seen doing this 2022. [02:49] Why you do not have to follow the trends from the content kings. [03:20] That is it for today! [03:27] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Logan Paul MrBeast   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the year ahead with your team, press play! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Neil's Content Plan for 2023. [00:34] Why Neil is planning to produce less content next year! [01:24] Current ROI for the different content avenues. [02:51] Neil's reach at the moment. [03:00] Avoiding vanity metrics in favor of direct revenue. [03:30] That is it for today! [03:32] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to optimally use these new technologies. Tune in to learn more about how to leverage AI writers by giving them better prompts, focusing on shorter sections, and using them to update your content. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Have Been Leveraging AI Writers. [00:25] Examples of the AI writing tools that we have been using. [00:53] Why Neil likes to leverage AI writes for shorter sections. [02:36] How to structure your prompts for the best results from your AI. [04:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:32] To apply to our Founders Mastermind, visit https://www.levelingup.com/founders! [04:48] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Jasper Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   [If this episode is about NFT then add this below - just change to black font:] "The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisticated. It now provides brief, collated answers to certain searches, resulting in the zero-click-per-search phenomenon. Tune in as we discuss this interesting trend and what you should do to ensure you keep getting clicks. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 25.6% of All Searches Are Now Zero Click and Here's What You Should Do. [00:25] An overview of the study done by Semrush and its findings on zero click trends. [00:41] The definition of zero-click and why it’s on the rise. [01:18] How to counteract the zero-click trend. [01:25] Tips on how to find long-tail keywords to avoid zero-click search results. [02:03] How to get traffic through other search engines, like Quora. [03:50] How building an excellent brand and community can help you combat the zero-click trend.  [05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:32] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Semrush Ahrefs Quora Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes down to making the right business decision for your company, not your relationship with any one individual. Tuning in today, you’ll learn the importance of setting expectations upfront, what is at risk if hiring a friend or family member doesn’t work out, and why transparency is key, plus so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Hire Friends or Family? [00:24] Why setting expectations upfront is key. [00:39] How to focus on who is the best fit for the job, not your personal relationships. [01:56] Examples that illustrate the importance of defining your outcomes. [03:08] What is at risk if hiring a friend or family member doesn’t work out. [03:28] Why we don’t suggest hiring family unless you have a big organization. [04:00] The importance of transparency. [04:15] That’s it for today! Don’t forget to rate, review and subscribe! [04:19] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Some Ad Platforms Will Struggle in The Future. [00:26] How Apple’s privacy changes have slashed ad ROI across platforms. [00:59] The impact it will have when Google follows in Apple’s footsteps. [02:05] How App Tracking Transparency helped Apple boost its own ad business. [02:58] Why you win if you have first-party data. [03:05] Why you need to be prepared and take an omnichannel approach to marketing. [03:25] The importance of building an audience and a loyal community. [04:03] Why you can’t rely solely on Meta or Google for digital marketing.  [04:16] That’s it for today! Don’t forget to rate, review and subscribe! [04:25] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: ‘Google follows in Apple’s footsteps, to let users stop ad tracking on Android’ Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both conversions and traffic are essential to your business, having thousands of visitors to your website is no good if they aren’t actually buying your products or services. Tune in today to find out how to grow your bottom line with conversion rate optimization, plus so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Focus on Conversions and Then Traffic. [00:25] The disproportionate focus on traffic in marketing. [00:56] Why you should focus on conversions first if you want to optimize revenue. [01:51] How to optimize your conversion rate to grow your bottom line. [02:06] Why resource allocation is critical for any business. [02:10] An example that illustrates how focusing on traffic can be a waste of time. [03:31] Common metric-tracking mistakes we see companies make. [03:58] That’s it for today! Don’t forget to rate, review and subscribe! [04:00] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category, the importance of honing in on your customer experience, and how you can level up your brand using qualitative and quantitative data, plus so much more! We hope you’ll join us! TIME-STAMPED SHOW NOTES: [00:19] Today’s topic: Why Brands Matter. [00:24] An example that illustrates the power of your brand story. [01:01] How to be a category leader by creating an amazing product and customer experience. [02:56] How Tesla demonstrates the importance of customer experience. [03:55] How Joe Rogan capitalized on making his brand an ‘experience.’ [04:26] Why it’s important to focus on what story your brand tells. [04:47] Why quality of service and content are key. [05:07] Actionable insights for how to build a great brand using qualitative and quantitative data. [05:46] That’s it for today! Don’t forget to rate, review and subscribe! [05:47] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Leveling Up Founders Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new ad slots in the Explore grid and in the profile feed. Tuning in, you’ll find out why Meta has made these changes, how you can leverage them to reach more viewers, and what to look out for. For all this and more, don’t miss today’s episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Meta Is Adding More Ad Placements: What This Means For You. [00:28] Some of the new ad placements that Meta is introducing. [00:50] Why Meta is making these changes. [01:00] Opportunities and downsides of this increased ad load. [01:39] How Eric believes you can benefit early on. [02:08] What to look out for as competition increases. [02:40] That’s it for today! Don’t forget to rate, review and subscribe! [02:41] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression. Tune in as we discuss what makes an ad successful and the one key ingredient that makes the magic happen! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Key Ingredient to Successful Ads. [00:25] Why your creative team is so important for unique and impactful ads. [02:35] Examples of some of our favorite ads. [01:48] The structure required for successful ads. [03:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:05] Visit https://live.levelingup.com/founders for information on our next Private Founders Events! [03:13] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Facebook Ad Library Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individuals but have introduced new challenges for advertisers. Tune in as we discuss Google’s latest step toward first-party advertising and how advertisers can adapt to a changing landscape. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Google's Step Towards First-Party Advertising Means For You. [00:25] How the conversation around data privacy has evolved. [00:49] An overview of the new changes that Google has instituted. [01:00] Why Google’s changes will improve your ad quality without compromising anyone’s privacy. [01:12] Learn how machine learning is creating optimized targeting. [01:26] Why big companies like Google and Amazon can provide a roadmap for how to adapt. [02:57] Visit https://live.levelingup.com/founders for information on our next Private Founders Events! [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:02] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2287, Neil and Eric talk about how to use AI-produced video. We’ve seen dramatic advancements in AI in the past few months. Tune in as we discuss the latest developments in AI-produced videos, our favorite tools, and how to use them! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Use AI-Produced Video. [00:25] Learn about Imagen, Google’s new text-to-image diffusion model. [00:58] How text-to-image AI will help companies save money on the video editing process. [02:14] Examples of companies that are providing the tools for AI-generated content. [03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:03] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Imagen Runway Stable Diffusion Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2286, Neil and Eric talk about how any company can leverage influencer marketing. No matter what industry you’re in, enlisting influencers can lend new life to your marketing campaign. Tune in to learn more about what influencer marketing can do for you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Any Company Can Leverage Influencer Marketing. [00:25] How enlisting influencers can reinvigorate your company. [01:19] Examples of how WWE have used celebrities and influencers on their shows. [03:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:20] Visit https://live.levelingup.com/founders for information on our next Private Founders Events! [03:28] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can become a media company and fight algorithm updates, no matter what you’re selling. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Becoming a Media Company Helps You Fight Algorithm Updates. [00:30] How media companies like The Hustle and Morning Brew achieved success. [01:19] Why being a media company will lead more people to your content. [01:59] Why you don’t need to be in the media creation business to create content about your product. [03:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:48] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The Hustle Morning Brew HubSpot Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2284, Neil and Eric talk about the main metrics you should track with your SEO campaign. Tune in as we discuss what most companies are focusing on when they track their SEO and what they should be prioritizing instead. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Main Metrics You Should Track With Your SEO Campaign. [00:27] What most companies focus on when they track SEO campaigns. [01:02] The metrics that most companies are neglecting to track. [01:31] When and how to measure impressions and conversions. [01:43] How some of the most successful companies invest in SEO. [02:28] The most important metrics for tracking your SEO campaign. [03:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:31] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2283, Neil and Eric talk about why you should just keep the main thing the main thing. Most of us have more than one interest that we’d like to pursue, but when you split your focus, it tends to come at a cost. The same is true for companies. Listen to today’s episode to learn more about why you should focus on what you are known for and nurture your main ‘thing’ instead of being distracted by multiple pursuits! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Just Keep The Main Thing The Main Thing. [00:39] Why you should focus on what you are known for. [00:53] Our advice for companies that are just starting out. [02:00] Why larger companies can afford to experiment. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:26] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2282, Neil and Eric talk about why the best way to learn marketing is to work at an agency. There’s a lot of experience you can gain when you work at an agency, like being exposed to larger accounts, forming new friendships, and learning from your peers. Tune in as we discuss the benefits of working at an agency and everything the experience has to offer! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Way to Learn Marketing is to Work at an Agency. [00:38] What Eric learned from working at an agency. [01:26] How working at an agency allows you to access data across different industries. [02:02] The importance of learning how to adapt. [02:55] How working at an agency gives you access to training and allows you to grow. [03:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:38] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2281, Neil and Eric talk about an early sign your SEO isn't working. For the most part, SEO is a slow and steady process, and you should be in it for the long haul. However, that doesn’t mean you can’t see results and traction early on in the process. Tune in to learn how to measure your SEO and determine whether or not it’s working! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: An Early Sign Your SEO Isn't Working. [00:25] Why SEO is a slow and steady process. [00:51] How to use impressions to see whether your SEO is working. [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:15] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Google Search Console Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2280, Neil and Eric talk about why marketing videos on your homepage aren't the best idea. If you need a two-minute video to explain what your company does, it will have an adverse effect on your conversion rate. To learn more about posting marketing videos on your home page and what they say about your copy, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Marketing Videos on Your Homepage Aren't the Best Idea. [00:30] Why you shouldn’t need an explainer video to describe what you do. [01:06] How explainer videos decrease conversions. [01:15] What explainer videos can teach you about the quality of your copy. [03:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:21] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   vidIQ HubSpot Ahrefs Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2279, Neil and Eric talk about how to hire A-player marketers. Hiring can be an overwhelming process. Tune in as we discuss recommendations on how to choose A-player marketers amidst a sea of applicants! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Hire A-Player Marketers. [00:25] The benefits of hiring someone who has already accomplished what you need. [01:38] Why finding someone who is a good culture fit is important. [01:54] How to hire for outcomes. [02:20] The importance of creating a good job description. [03:38] How to hire interns and find the right fit for mid-level roles. [04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:43] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   37Signals Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2278, Neil and Eric talk about why MrBeast thinks podcasts are overpowered. MrBeast is one of the biggest figures on YouTube and has been featured on multiple podcasts. Learn about his recent statements about podcasting and why the medium has so much to offer! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why MrBeast Thinks Podcasts Are Overpowered. [00:25] Some context around MrBeast’s recent statements around podcasts. [01:54] The current state of podcasts and how it’s growing. [02:12] Why you should create a podcast if you don’t currently have one. [02:28] The incredible retention rate that podcasts have compared to other mediums. [03:39] Why advertising converts so well on podcasts. [04:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:32] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   MrBeast on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2277, Neil and Erick talk about which social channels will drive more or less traffic in 2023. Find out what to expect from Twitter, how YouTube’s algorithm changes will affect you, what LinkedIn has planned, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Which Social Channels Will Drive More or Less Traffic in 2023. [00:25] What we expect from Twitter in 2023. [01:05] How YouTube’s algorithm is changing and the impact it will have. [02:36] An overview of the amount of traffic you can expect to generate from LinkedIn. [03:46] Why TikTok has the potential to grow in 2023. [04:51] How Facebook and Instagram will continue in 2023. [05:35] What we predict for Pinterest and Snap in 2023. [05:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:00] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Twitter YouTube LinkedIn TikTok Instagram Facebook BeReal Pinterest Snap Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2276, Neil and Eric talk about how to make the most out of conferences. 2022 saw a surge in in-person conferences, and many of us are a bit rusty when it comes to networking after the heights of lockdown and the COVID-19 pandemic. To hear some great tips on how to make the most out of conferences, and make great connections, be sure to press play now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Make The Most Out Of Conferences. [00:25] What Eric is doing to prepare for his next conference in Dublin. [00:43] The benefits of becoming a speaker, even if it’s on a panel. [01:26] How you can use apps at conferences to connect with people. [02:13] Identify your goals and use your time at conferences accordingly. [04:32] Visit https://live.levelingup.com/founders for information on our next Private Founders Events! [04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:40] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2275, Neil and Eric talk about their favorite way to grow faster on YouTube. There are tons of indicators you could choose to focus on to grow your YouTube channel, but often it helps to only focus on one or two. Find out how we are growing our channels and why they are so effective!  TIME-STAMPED SHOW NOTES: [00:20] Today’s Topic: Our Favorite Way to Grow Faster On YouTube. [00:25] An overview of Eric’s YouTube channel. [00:37] The key error that Eric made with his YouTube channel. [01:17] Why consistency is so important. [01:47] Learn about Neil’s favorite way to grow on YouTube. [03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:31] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2274, Neil and Eric talk about how to run the perfect marketing meeting. When it comes to meetings, most people will agree that less is more. Tune in for our rundown of how to make sure your marketing meetings are productive, practical, and efficient, and leave your team feeling aligned and inspired! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Run The Perfect Marketing Meeting. [00:25] How to ensure that your marketing team is aligned. [01:35] What you can do to make marketing meetings more productive. [02:51] How Jeff Bezos approaches his marketing meetings. [03:13] Ensuring your meetings have an objective and solve a problem. [03:50] How to give people the opportunity to give feedback on meetings. [03:59] The value of tracking how much money you are spending on meetings. [06:21]That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:24] Visit https://live.levelingup.com/founders for information on our next Private Founders Events! [06:36] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:     Traction: Get a Grip on Your Business   Chorus.ai Gong Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2273, Neil and Eric discuss where to get winning content ideas. We live in an age of information overload and creating winning content is all about being relevant. Tune in to hear about our favorite tools, and learn how they can inspire you and ensure that your content gets seen by the right audience!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where To Get Winning Content Ideas. [00:26] Why we love using Quora to understand what is popular. [01:27] How vidIQ can help you create excellent content on YouTube. [02:31] Using social media and comments to get content ideas around trends. [03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:32] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Quora Google Suggest AnswerThePublic vidIQ Google Trends Exploding Topics Ubersuggest Instagram TikTok Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2272, Neil and Eric identify exactly what is causing your ads to struggle. Tune in for key insights on the importance of conversion rate optimization, how to test your adverts, and what it takes to stay on top of the latest trends! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: This is What's Causing Your Ads to Struggle. [00:25] Why conversion rate optimization (CRO) is integral to the success of your ads. [01:25] How to use Facebook ad library for research and inspiration. [01:55] Stay informed on the best practices for CRO. [02:19] The best tools for doing ad research on different platforms. [02:38] Why marketing is becoming more challenging. [03:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:47] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Facebook Ad Library Ahrefs Semrush Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2271, Neil and Eric talk about marketing lessons learned from Amazon. In our conversation, we discuss the different things that Amazon does that most people don’t think about and how these decisions have benefitted the company. Discover why putting your customers first is so radical, the unexpected benefits of offering more products and services, and how these lessons have made Amazon the giant it is today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Lessons Learned From Amazon. [00:25] How having more products and services impacts your traffic and revenue. [01:13] Why Amazon is arguably the most customer-centric company in the world. [01:33] Amazon’s repeated investment in its own business ventures. [02:25] Why Amazon is willing to lose money in the short term. [03:53] Once your audience is big enough, you are essentially an ad company. [04:36] Why transparency is such a powerful marketing tool.  [05:23] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:29] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Amazon Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2270, Neil and Eric talk about how they’re growing this podcast to 100M downloads. There are more podcasts than ever to compete with, but that doesn’t mean you can’t stand out from the crowd and increase your downloads. Find out how to use evergreen content to increase your downloads over time, what YouTube can do for your discoverability, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We're Growing This Podcast To 100M Downloads. [00:29] How to curate your podcast subjects to ensure more listens. [00:53] Why you should regularly include evergreen episodes that do well in the long run. [01:34] How to use YouTube to increase your discoverability. [02:38] Examples of how you can increase your topics. [03:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:49] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2269, Neil and Eric talk about Eric going back to school and ask whether college helps you become a better entrepreneur. Tuning in you’ll learn about the Entrepreneurial Master's Program that Eric joined through his Entrepreneurs’ Organization membership and what he gained from the experience. We discuss some of Eric’s biggest takeaways, including the importance of having an X factor, how to identify yours, and the networking potential of joining a course! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric Goes Back to School: Does College Help You Become a Better Entrepreneur? [00:27] Learn about the Entrepreneurial Master's Program that Eric joined. [00:37] The Entrepreneurs’ Organization (EO) and its benefits. [02:04] What Eric has learned from the Entrepreneurial Master's Program thus far. [02:31] How one company found its X factor and transformed its business. [03:24] The networking benefits of joining a program like this. [04:15] Eric discusses whether he’d recommend this course to someone who wants to become a better entrepreneur. [06:29] Visit https://live.levelingup.com/founders for information on our Private Founder's Events! [06:42] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:44] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Entrepreneurs’ Organization Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2268, Neil and Eric talk about 3 things they are excited about in 2023. 2022 has been a tumultuous year, from the war in Ukraine, to supply chain disruptions, to widespread uncertainty in the economy. But it’s not all doom and gloom. In today’s episode, we break down how these events are impacting the world and the three surprising things we are excited about for 2023. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Things We Are Excited About in 2023. [00:25] Why a bad economy can present exciting business opportunities. [02:04] An overview of how silicon valley has influenced hiring practices in other industries. [03:11] Why Eric is excited about YouTube in 2023. [03:40] Neil’s thoughts on international expansion and why he’s excited about it. [04:32] Understanding asymmetrical expansion. [05:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:44] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2267, Neil and Eric talk about the simplest way to grow your business. The internet has played an integral part in how people across the world experience globalization, and has facilitated the growth of countless businesses. Tune in to learn about the simplest method for expanding your reach and growing your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Simplest Way to Grow Your Business. [00:25] How to use international expansion to transform your business. [00:32] What MrBeast did to appeal to an international audience. [00:41] How Neil expanded his ad agency across the globe. [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:04] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   MrBeast on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2266, Neil and Eric talk about counterintuitive YouTube growth tips. Tuning in you’ll hear about some of the most surprising methods you can use to elevate your channel, from finding your optimal length to writing attractive headlines. Discover how the YouTube algorithm is evolving, what type of content users prefer, and why likes and subscribers don’t matter nearly as much as you may think! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Counterintuitive YouTube Growth Tips. [00:25] How YouTube’s algorithm understands which video length you prefer. [01:01] Why you should generate your own transcripts. [01:47] Why your number of likes and subscribers don’t matter as much as you may think. [02:29] What you need to know about clickbait headlines. [03:03] The value of translating your videos. [03:34] How much you should invest in your production quality.  [04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:45] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2265, Neil and Eric talk about how AI is completely changing the marketing game. AI has been doing some pretty astonishing things lately, from generating intricate conversations to magnificent artworks. And its proficiency in creating visuals from text prompts has left many people wondering how this technology is going to impact different industries. Tune in as we discuss these exciting advancements and how it is changing the marketing game! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How AI Is Completely Changing The Marketing Game. [00:25] An outline of text-to-video technology and how it works. [03:21] How AI can assist your creative team. [04:01] The impact that AI could have on marketing in the long run. [04:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:32] Visit https://live.levelingup.com for information on our Private Founders Events! [04:46] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Stable Diffusion Jasper Neuralink Open Source Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2264, Neil and Eric talk about how to grow a podcast fast in 2023. Podcasts have grown exponentially over the past several years and show no signs of slowing down. Tune in to learn how you can grow your podcast over a short period of time and become more competitive in 2023! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Grow A Podcast FAST In 2023. [00:35] How to use short-form content to increase your discoverability. [01:20] SEO tactics and how they can help you grow your podcast. [01:54] What keyword research can do for your podcast growth. [02:58] How interviewing established figures can boost your traffic. [03:53] Why you should make all your past episodes available in your feed. [04:51] Our advice on how to run ads and impressions on other podcasts. [06:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:12] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The Diary Of A CEO with Steven Bartlett Podcast Ubersuggest Logan Paul on YouTube MrBeast on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2263, Neil and Eric talk about why podcasts are a huge growth hack for 2023 & beyond. We break down the challenges of discoverability in podcasting, how to get your voice out there, why consistency is key, and what we’ve learned from building this podcast. Tune in now to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Podcasts Are A Huge Growth Hack for 2023 & Beyond. [00:27] The challenges of discoverability in podcasting and how to increase yours. [00:56] What we can learn from the Andrew Tate model. [01:34] The current level of competition you can expect when you enter podcasting. [03:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2262, Neil and Eric talk about how to get on the first page of Google instantly. SEO is a slow and steady game, and you need to be in it for the long haul if you want to see big, consistent returns. But that doesn’t mean you can’t institute effective strategies to get fast results. Tune in for insightful tips and practical strategies on how to rank on the first page of Google quickly and efficiently! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Get On The First Page Of Google Instantly. [00:25] How to use Google News to rapidly increase your traffic. [00:57] What you can do to utilize trends and ‘newsjacking’. [01:33] Understanding how Google serves its customers. [02:01] How to capitalize on opportunities for international expansion through Google. [03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:20] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Exploding Topics My First Million Podcast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2261, Neil and Eric talk about why ugly businesses are the best businesses. Many of us are inspired by new and exciting industries, but some of the best businesses are based on basic necessities that everyone needs. It may not be glamorous, but it’s far more consistent than trends! Tune in to learn the ins and outs of why ugly businesses are best! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ugly Businesses Are the Best Businesses. [00:37] Why you don’t need to have a trendy business to be successful. [02:18] Why running an agency could be considered an ugly business. [03:44] What Codie Sanchez can teach us about buying and running ugly businesses. [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:05] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Codie Sanchez Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2260, we share the best strategy for each social platform. if you want to know what is really moving the needle on Facebook, Instagram, LinkedIn, TikTok, and of course YouTube, be sure to join us. Tuning in you will hear about editing titles, the length of your videos, and when and how to promote your posts. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The Best Strategy for Every Social Platform [00:26] Why to push YouTube videos hard early on. [01:23] The power of changing a video title. [02:57] Creating engagement on LinkedIn, through stimulating conversation.  [03:33] A quick thought on what's working on TikTok. [03:41] How live content boosts your Instagram numbers. [04:24] Facebook and the length of videos; why to go over five minutes! [04:56] What's working on Twitter right now for getting more impressions.  [05:40] That’s it! [05:46] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Growthoid   Earthweb   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2259, we talk about why we are doubling down on speaking in 2023. With the shutdowns of the pandemic, in-person events took an obvious knock, and it has been so nice for us to return to some exciting conferences since things have opened up. Tune in to hear the top reasons that we still love speaking in front of the right audience! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why We're Doubling Down On Speaking in 2023. [00:25] Ramping up after the quiet period of the last two years. [00:45] Creating brand awareness and connecting with your ideal audience. [01:16] Repurposing content across channels, while building relationships. [02:27] Having fun at events while networking! [02:53] We all want to hang out with people who are working hard and doing cool things. [03:12] That’s it for today! [03:15] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro HubSpot Inbound     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the creation of immi.io, how it works, and some of the exciting things they have planned. In our conversation, Josh tells the story of how they partnered with AGMI Studios to create this incredible new product, their unique marketing approach, and how they are attracting partnerships from prominent brands, entertainers, and gaming platforms. We also discuss what it was like growing up with Tony Robbins as a father and what Josh learned from him about creating possibilities and helping others. To learn about the exciting new possibilities in animation, and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:35] Introducing Josh Robbins, Founder of immi.io. [01:56] Learn about the animation tool, immi.io, and how it was founded. [04:15] The many ways that immi.io can be used in Creator Mode, from karaoke to real estate.  [04:41] Learn about the streaming service that they will be launching next month. [06:11] What Josh expects from this technology in the long term. [07:11] The immersive world that Josh is building with his partners at AMGI studios. [08:34] Josh’s approach to marketing and how they are creating more awareness. [12:45] The concept of digital ownership and how it has been facilitated by Web3. [14:41] Josh’s predictions for the future worth of NFTs like Crypto Punks. [16:46] An overview of the brands that AMGI is currently working with. [17:17] The exciting potential partnerships between AMGI and entertainers like Coldplay and prominent K-Pop groups. [19:21] How AMGI is building community while also attracting brand deals with artists, musicians, and gaming studios. [20:42] How AMGI represents and evolution from traditional studios like Pixar. [22:50] What it was like for Josh growing up with Tony Robbins as his father.  [25:17] What Josh’s father taught him about creating possibility.  [26:38] The single act of kindness that shaped Tony’s outlook on life. [29:44] Find out what is in Josh’s learning stack and what he is consuming.  [30:49] Hear about Josh’s current approach to investing. [32:29] Where you can find Josh and learn more about immi.io, AMGI Studios, and My Pet Hooligan.  [33:29] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [33:35] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Josh Jenkins-Robbins on LinkedIn America’s Best 401K immi.io AMGI Studios My Pet Hooligan My Pet Hooligan on Twitter CryptoPunks Bored Ape Yacht Club Doge Pound CAZ Investments Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2258, we give you the lowdown on our marketing software stack at the moment. You can expect a long list of the different tools and sites we use, and how they all fit together. Tune in to learn more about Canva, Sprout Social, Supermetrics, and many more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Marketing Software Stack. [00:34] Analytics tools Eric uses; Mutiny, Typefully, Shield, and Sprout Social. [01:15] Some of Neil's analytic tools: Canva, vidIQ, ClickFrog, and more. [01:58] A little about Salesforce, Convertkit, and Canva. [02:21] More tools for email and content creation. [02:51] Bonus tool recommendation: Loom. [03:33] SimilarWeb, Ubersuggest, Supermetrics, and a few more Google tools! [03:57] That’s it for today! [04:01] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Mutiny  Typefully  Shield Sprout Social ClickFrog vidIQ Canva Convertkit Salesforce  Gong Mixmax  Droplr Bubbl Loom BrowserStack SimilarWeb Ubersuggest Supermetrics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.