In episode #2354, Neil and Eric discuss maximizing your sales with chatbots and artificial intelligence. OpenAI (the founders of ChatGPT), are changing the face of artificial intelligence; tune in today to hear how you can use their developments to your advantage!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Maximizing Your Sales with Chatbots and Artificial Intelligence. [00:33] The power of chatbots. [01:15] Some of the main issues relating to chatbots. [01:35] How OpenAI is changing the artificial intelligence space.  [02:23] The benefits of using a chatbot. [03:35] Predictions for the future of chatbots. [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Learn more about OpenAI here: https://openai.com/  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2353, Neil and Eric talk about 5 practical ways to use ChatGPT for marketing. From writing social media posts to acting as a live chat assistant, ChatGPT is a cut above any other available chat models because of its high level of adaptability. Tune in today to hear how ChatGPT can benefit your business!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Practical Ways To Use ChatGPT For Marketing. [00:35] An example of how we use ChatGPT. [01:03] How ChatGPT can act as a live chat assistant.  [01:13] What makes the ChatGPT technology more advanced than other chat models?  [01:55] How ChatGPT can help you with your social media posts.  [02:31] Benefits of using ChatGPT for thank you notes and comment replies.  [03:36] How ChatGPT can help you with script writing.  [03:54] How much OpenAI is spending daily to run ChatGPT? [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Check out ChatGPT here: https://openai.com/blog/chatgpt/  If you want to come hang out with Neil and Eric at their event in February, visit https://www.levelingup.com/founders/ to sign up!  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Mastering Influencer Marketing: Tips and Tactics. [00:37] Why engagement levels are much more important than follower count when it comes to influencer marketing. [00:46] Reasons why you should avoid using influencers who have a very broad follower base.  [01:09] What an influencer should be posting about your product or service? [01:52] The benefits of rotating through a wide range of different influencers.  [02:16] A story that highlights the importance of timing.  [02:56] Valuable tools for measuring engagement. [03:25] Why do you need to learn to negotiate in order to make a success of influencer marketing?  [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Use Sparktoro and MightyScale to measure engagement.  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2351, you’ll hear top tips for how to get more newsletter subscribers in 2023. If you think that email is dead, think again because email marketing is one of the most effective ways to grow your business. Tune in today to hear Neil and Eric’s thoughts on why you should create a Substack for your newsletter, the value in doing exit pop-ups, and more!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get More Newsletter Subscribers In 2023. [00:26] Why you should care about email marketing. [02:13] Why we recommend creating a Substack for your newsletter.  [02:53] The benefits of only allowing subscribers to access some of your premium content. [03:32] Examples of what the creation of a better offer can look like. [04:05] Value that lies in doing exit pop-ups. [04:37] Why doing trades is helpful in acquiring more newsletter subscribers.  [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Visit marketingschool.io/newsletter to sign up for our newsletter.  Create a Substack or use beehiiv to grow your newsletter subscribers.  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2350, Neil and Eric delve into 5 evergreen SEO tactics that just work! If you want to improve your SEO rankings, this episode covers 5 tactics (plus a bonus one right at the end) that will help you. From focusing on internal links to content pruning, tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Evergreen SEO Tactics That Just Work. [00:32] The two most important SEO factors: are good content and links. [01:07] Why keeping your content up to date will help your SEO rankings.  [01:32] The importance of internal links (as well as external ones).  [02:16] Exploring the concept of content pruning (and a case study that demonstrates its efficacy).  [03:02] Value in focusing on trends, statistics, and alternatives. [03:36] The 6th bonus SEO tactic: translation.   [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2349, Neil and Eric discuss the future of SEO, including their predicted trends for 2023. The past year saw major advances in AI technology, and the release of new platforms like ChatGPT can tell us a lot about how these tools will be used going forward. Tune in as we discuss what we expect to see from AI content creation in 2023, why quality content will always be essential to SEO, and much more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Future of SEO: Predictions and Trends for 2023 [00:49] How the role of links will change when it comes to search results. [00:49] Why we expect Google to release its own version of ChatGPT this year. [01:25] Examples of how we expect content to become shorter. [02:08] Why good content will always be essential to successful SEO. [03:16] What we expect to see from AI content creation going forward. [05:14] That’s it for today! Don't forget to rate, review and subscribe to the show! [03:24] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: ChatGPT Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2348, Neil and Eric discuss how to create a winning content marketing strategy in 2023. When it comes to content marketing, it’s unlikely that one single strategy will serve you well indefinitely. That is why experimentation is so important. Tune in to find out which trends are doing well in 2023 and what our plans are for the coming year! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create a Winning Content Marketing Strategy in 2023. [00:35] Why experimentation is the key to creating a successful content strategy. [01:17] How to integrate current trends into your content. [02:08] The value of collaborating with other influencers. [04:12] Examples of how platforms favor certain types of content. [05:19] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami, from 12-14 February! [05:28] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2347, Neil and Eric share their insights on how to get 50% email marketing open rates. There are a ton of factors that can affect your open rates, but if you don’t have quality content, chances are, no one will want to read them anyway. To learn more about how to create intriguing headlines and substantive content, along with technical tips on how to optimize your open rates, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Get 50% Email Marketing Open Rates. [01:00] How the quality of your emails affects your open rates. [01:17] The argument behind not sending too many emails. [01:25] How to prevent your emails from ending up in users’ spam folders. [02:17] What you can do to create intrigue with your headers and content. [03:52] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February! [04:02] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: The Growth Weekly Newsletter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2346, Neil and Eric talk about how to maximize your ROI with social media in 2023. From privacy updates on various platforms to an increasingly saturated social media landscape, getting a good ROI has become increasingly challenging when it comes to marketing on social media. If you’re uncertain about how best to invest in social media marketing this year, then this episode is for you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Maximize Your ROI With Social Media This Year. [00:27] Some of the key issues facing social media advertising and reach. [01:07] Learn how to leverage influencer marketing effectively in 2023. [01:45] How to find the right influencer marketers for you. [02:24] Why influencer marketing can be so cost-effective. [03:07] How to remix your content for maximum ROI. [03:20] That’s it for today! Don't forget to rate, review and subscribe to the show! [04:07] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Google Trends Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2345, Neil and Eric share their top tips for converting more leads into customers. When it comes to lead generation, there are some common misconceptions that often influence our decision-making. In today’s episode, we examine the biggest mistake people tend to make and offer tried and true advice on how to turn your leads into customers. Tune in to learn about the small steps you can take to make considerable improvements in your overall conversion rates! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Secret to Converting More Leads into Customers. [00:25] The biggest mistake people make when it comes to lead conversion. [00:35] How clear framing can elevate your lead generation. [01:55] Steps that will help you maximize time to value. [03:16] Why it will take multiple improvements to increase lead conversion. [03:43] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February! [03:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:     SmartForms   ZoomInfo Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2344, Eric and Neil share three cash-flowing business ideas we can start in 2023. There are so many ways to make money nowadays and as a bonus, it can be doing something you actually enjoy! The most important thing you can do is just start. To be inspired by three business ideas, tune in now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Cash-Flowing Businesses You Can Start in 2023. [00:27] Number one: a website with a blog discussing your passions using affiliate links. [01:59] Number two: a social media agency.  [02:58] Number three: flipping. [03:58] The importance of simply getting started and learning through fire. [04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:34] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   Red Ventures The Points Guy All-In Podcast My First Million Podcast Gary Vaynerchuk Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2343, Eric and Neil discuss the seven business trends they’re most excited to see in 2023. From AI to advertising, these thrilling trends can elevate your business if you make sure to hop on the train. To find out about their predictions and how they will affect the future of business, join us now! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: 7 Business Trends We’re Excited About for 2023. [00:30] Number one: the growth of AI. [00:56] Number two: advertisement on streaming platforms. [01:19] Number three: the idea of building a media company. [02:00] Number four: podcast advertising. [02:42] Number five: more M&A opportunities.  [03:10] Number six: working in offices which enhances creativity. [04:19] Number seven: taking control of your own data. [05:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:11] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   acQuire ChatGPT Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2342, Neil and Eric give us some insight into how to become a better marketer in 2023. The abundance of marketing resources out there and the ease with which you can build a website have made marketing easier than ever before! Today we dig into the ways you can improve your marketing skills, why you need to experiment, and what the most important thing to focus on is! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Where to Get Better at Marketing in 2023. [00:29] Why we wanted to talk about this today. [00:39] Some resources you can use to help with marketing.   [00:55] The one thing you need to focus on to be a better marketer in 2023.  [01:36] The importance of experiencing things to get better at marketing.  [03:47] The many different ways to create a website. [04:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:12] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   Semrush Ubersuggest Ahrefs AnswerThePublic   Single Grain Neil Patel Search Engine Land Back Linko Hubspot Webflow Squarespace   Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing for your business however, there are also factors to be taken into consideration when deciding if it is the right fit for you or not. To find out if you should consider it, press play now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Use A CDP? [00:30] What a CDP is and what it does. [01:53] How a CDP affects your marketing and advertising.  [02:51] What CDPs are looking for and what scale do you need to have?  [03:24] How data compliance can be helpful. [03:37] When using a CDP is a positive. [03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:07] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2340, Neil and Eric discuss how they feel about Elon Musk’s Twitter takeover. It’s no secret that since Elon took over Twitter he has been the center of attention, and public opinion of him has never been more polarized. Whether you love him or you hate him, you cannot deny that he is an incredibly brilliant entrepreneur. Tune in to find out how Elon’s involvement in Twitter may cause more harm than good. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Our thoughts On Elon Running Twitter So Far. [00:49] Why you shouldn’t bet against Elon. [01:08] The evidence that people have more polarizing opinions of him since he bought Twitter.  [02:30] Why it’s hurting Elon more than helping and why we think he should take a step back.  [04:50] That’s it for today! [05:03] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   Twitter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across industries, it is relevant for marketing too and can help you to communicate with customers and boost conversions. Find out how when you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Creative Ways to Use ChatGPT for Marketing.  [00:27] A quick recap on ChatGPT by Open AI.  [00:53] Some of the implications behind ChatGPT. [01:09] Ways in which ChatGPT is relevant for marketing. [01:26] How ChatGPT can help you to communicate with customers and boost conversions. [01:56] Using ChatGPT to create outlines. [02:18] An example of using ChatGPT to create a script before making a video from scratch. [03:04] Using ChatGPT to create landing pages.  [03:24] A prediction for how ChatGPT will monetize in the future. [04:19] That’s it for today! Don’t forget to rate, review and subscribe! [04:20] An invitation to join us in Miami on 12 February for Leveling Up Founders. [04:32] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Leveling Up Founders ChatGPT Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile for every member of a company to make the same investment. Listen in to hear more today!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: why more CMOs are investing in their personal brands. [00:34] Why we can see the rise of CMOs building their brands. [00:44] Why it makes sense that CMOs are making this choice? [00:59] Why it is worthwhile for every member of a company to invest in a personal brand. [01:53] The end goal: is to become a person of value rather than pursuing fame. [01:57] How the Rule of 7 applies to build a personal brand. [02:37] Being interested in others rather than trying to be an interesting person.  [02:44] Sharing data to back up the claims you make about your brand. [03:11] Why sharing numbers is so powerful? [03:22] That’s it for today! Don’t forget to rate, review and subscribe! [03:25] A reminder to sign up for Leveling Up Founders online.  [03:38] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content generation, with Neil and Eric’s observations and first-hand experience in mind. Don’t miss today’s episode!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: how to come up with unlimited content ideas. [00:25] Tools you can use to see what your competitors are creating and what is popular. [00:58] Leveraging AI tools to generate more and more ideas. [01:22] The importance of bearing in mind that a lot of AI tools create duplicate content. [01:32] Using exploding topics, Google trends, and the internal search feature to guide content. [01:52] How Neil and Eric capitalize on analytics to generate new content. [02:06] Why SEO performance marketing content tends to perform best for them. [02:16] How the news can guide your content decisions.  [03:08] Why generating ideas is not the big thing that marketers mess up on. [03:17] Following through and updating your content so that your rankings don’t slip. [03:26] An invitation to join us in Miami on February 12 for Leveling Up Founders. [03:40] That’s it for today! Don’t forget to rate, review and subscribe! [03:47] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You’ll also hear an example of a recession-proof strategy along with our predictions for the changing financial climate. Tune in today to hear all this and more!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: whether you should raise your prices during a recession. [00:30] The consensus among economists today regarding the possibility of an upcoming recession. [01:06] The decline in digital ad spend and digital overall. [01:28] The last real recession we had in 2008. [01:58] Why you shouldn’t increase your prices during this time unless you have to.  [02:10] Why you should try to keep your pricing consistent or reduce it if you can afford to. [02:17] An example of how focusing on pay for performance is effective in a recession. [03:36] An invitation to join us in Miami for Leveling Up Founders. [03:52] That’s it for today! Don’t forget to rate, review and subscribe! [03:59] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: what Disney+’s strategy tells us as marketers. [00:30] Disney+’s recent decision to turn on ads. [00:50] Our relationship with ads as consumers. [01:12] Allowing users the option to pay more not to have ads. [01:16] Why Neil considers this a better way to monetize. [01:36] Using the Marketing School podcast as an example of a successful ad model. [02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize. [02:13] Why is consumer indication that they don’t like something not enough? [02:45] The trade-off we make to enjoy platforms despite the presence of advertising. [02:56] Why you shouldn’t be afraid to show ads or monetize using them. [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:42] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming trends, and how valuable this information can be to you and your industry. To get ahead of the upcoming trends, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our reaction to Google's Global and Local Year In Search & Pinterest Predicts. [00:27] Some context on Pinterest Predicts and the trends that they foresee in 2023. [01:13] The value of the data shared by companies like Pinterest to you and your industry. [02:12] How Pinterest’s predictions have an 80% chance of being correct. [02:29] A demonstration of how you can use Pinterest Predicts. [02:58] Google’s Year in Search and the viral effect of sharing people’s personal data with them. [03:47] How this information can be helpful to you. [04:06] That’s it for today! [04:11] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Pinterest Predicts  Google's Year in Search    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in for some guidance and insights if you’re creating content for the long term.   TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why We Repeat The Same Things. [00:56] Focus on a reason why you may repeat some of the same things in your content. [01:16] How repetition can be beneficial because you often don’t take action the first time. [02:36] How the same content may hit differently depending on the stage that you’re in. [03:41] The importance of getting the fundamentals right. [03:59] That’s it for today! [04:11] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team experimented with a variety of different AI content generation tools and the degree to which the content was problematic. Tune in for some helpful tips on how to generate articles that are undetectable by AI output detectors! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Biggest Problem With AI Content. [00:33] How Neil’s team has experimented with different AI content generation tools. [01:06] The degree to which the content was duplicated or plagiarized. [01:29] The rapid rise and fall of an affiliate site that used all AI content. [01:43] Why being generic is better than being specific when it comes to creating AI content. [01:58] How to generate articles that are undetectable by AI output detectors. [04:00] Final words of caution. [04:19] That’s it for today! [04:24] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro GPT-2 Output Detector Demo   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Level Up Your Content In 2023. [00:50] Why we are going to see more companies becoming media companies? [01:26] How you can use AI tools to improve your content [02:09] The two ways marketers are spending a lot of money on podcasting. [02:56] The value of creating video content. [03:36] A tool that Eric recommends when using AI to make content. [04:27] Maximising your reach by repurposing content for different channels or platforms.  [05:31] That’s it for today! [05:36] How you can stay up-to-date with Marketing School podcasts. [05:57] Go to https://marketingschool.io/ for more resources! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Hubspot Hubspot Podcast Network The Hustle GPT-2 Output Detector Demo   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts if customer acquisition is your main goal. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is YouTube Organic Good For Customer Acquisition? [00:40] A breakdown of the top channels for acquisition in order. [01:03] How YouTube works for both B2B and B2C. [01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist. [02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment. [02:29] Shorts versus longer videos for acquisition. [03:48] What you can learn by looking at competitors in your space.  [04:14] That’s it for today! [04:19] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Nomad Capitalist   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the podcast moving forward, you have come to the right place. Tune in to hear all about short-form content, collaborations, impression trades, and more!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Plan to Grow Our Podcast to 10 Million Listens a Month. [00:26] A reminder of the kind of numbers we are doing on the show currently. [01:03] Leveraging short-form content; why this is an easy way to go further with what you have. [01:41] Initial strategies and how these have evolved. [02:07] Our best means of growth so far: impression trades! [02:48] Staying consistent and utilizing YouTube viewership. [04:20] Why collaborations can answer a few questions for the parties involved. [04:51] Joining a podcast network as a means to increase reach.  [04:59] That’s it for today! [05:07] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2328, we talk about how we grew our podcast to over 50 million listens! From partnerships and interviews to simple strategies around consistency and subscribing, these tips are bound to boost your numbers. Tune in to hear all about it and grow your audience today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Grew Our Podcast to Over 50 Million Listens. [00:38] The power of consistency; producing content on a regular schedule. [02:13] Using partnerships to grow your audience. [02:46] Reminders about subscribing and past episodes. [03:02] Tools and strategies for trading impressions. [03:49] Using interviews and guests to increase your reach. [04:43] That’s it for today! [04:38] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Jordan Harbinger Megaphone Chartable   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2327, we talk about why overlearning is stunting your growth. Learning plays a huge part in the journey of any marketer or entrepreneur, but if you never implement the lessons you learn in the real world, you are not utilizing your full potential! Tune in today to hear about the real purpose of learning, how to take meaningful action, and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Overlearning Is Stunting Your Growth. [00:25] The common issue that marketers and entrepreneurs face when it comes to learning. [01:09] Why being a professional student is not good for business! [02:05] Implementing and learning through doing. [02:38] Goal for the next few days: take some action! [03:32] That is it for today! [03:37] Go to https://marketingschool.io/ for more resources! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Elon Musk  Tinder  Bumble  ChatGPT   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel      Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2326, we talk about how ChatGPT will change business forever. With the search landscape on the edge of revolution, OpenAI has a big voice in the conversation, and in some ways has even leapfrogged Google! Tune in today to hear about what this could mean for the future of online business. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How ChatGPT Will Fundamentally Change Business. [00:25] An overview of ChatGPT's history and how it was developed. [01:21] The business model that OpenAI uses. [02:07] Powerful possibilities for new ways to communicate. [03:16] Why ChatGPT is offering more than Google right now. [04:22] Using chat assistants for tasks such as caption writing. [05:09] The future of search and which platforms might dominate. [05:27] That’s it for today! [05:30] Go to https://marketingschool.io/ for more resources! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ChatGPT OpenAI  Y Combinator Sam Altman    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about right to start making the most of in-person work again, and in this episode, we share a few reasons for this. Tune in to hear about how you can boost productivity and creativity too! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why Neil & Eric Are Thinking About Getting Office Space Again. [00:40] Why getting together, physically, still means something! [01:29] How office space and in-person touch points can boost creativity.  [02:55] Help that we can all get from embracing the return to the office. [03:38] That’s it! [03:40] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Entrepreneur First Y Combinator     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2324, Neil and Eric provide listeners with some simple but powerful steps to improve your content marketing. Marketing is impossible without great content, and ensuring quality is critical to a successful strategy. Tune in to discover some easy, simple, and compelling ways to ensure your content is relevant, engaging, and brings customers back for more.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 4 Powerful Ways to Improve Your Content Marketing. [00:26] Find out how to leverage the power of AI to improve your content. [01:04] Learn why integrating a call to action throughout your content is recommended. [01:42] Discover how to leverage the power of content analytics. [02:27] Identifying gaps in traffic, what it entails, and the benefits.  [02:40] That’s it for today! [02:45] Go to levelingup.com/founders to apply.  [02:57] Go to https://marketingschool.io/ to learn more.   Links Mentioned in Today’s Episode:   Neil Patel’s Blog Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2323, Neil and Eric discuss three marketing strategies that will no longer exist in 2023. Marketing is an incredibly dynamic space that is forever evolving. This means businesses must ensure their approach is up-to-date to successfully drive sales. Tune in to learn about the current trends in marketing strategies, which strategies will no longer be viable in 2023, and why. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Marketing Strategies that will Disappear in 2023. [00:30] Why AI-based content in its current form will no longer be used in 2023. [01:05] How AI-based marketing content will be used in the future. [01:14] Hear how LinkedIn marketing content will change in the coming year. [02:12] Reasons why multi-channel marketing is becoming unpopular. [03:08] That’s it for today! [03:13] Go to levelingup.com/founders to hang out with us live. [03:28] Go to https://marketingschool.io/ to learn more.   Links Mentioned in Today’s Episode:   LinkedIn Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2322, Neil and Eric share their reaction to a mind-blowing statistic that experiential marketing drives significant growth in ROI. Experiential marketing aims to create innovative and memorable customer experiences that create a deep emotional connection between the customer and the brand. However, these types of marketing strategies are often costly, excluding small businesses from using the approach, but it does not have to be that way! Tune in to learn everything you need to know to get the most out of your experiential marketing approach and find out how small businesses can get in on the game.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Experiential Marketing Drives 20x More ROI Than Digital Marketing? [00:42] Hear some examples of experiential marketing. [01:29] Neil shares whether he thinks experiential marketing works. [02:12] Eric tells us his opinion about experiential marketing. [03:00] How smaller businesses can conduct experiential marketing. [03:33] Why experiential marketing does not cancel out other strategies. [04:11] A final tip for implementing experiential marketing effectively.  [04:20] That’s it for today! [04:23] Go to levelingup.com/founders to experience the future of networking.  [04:35] Go to https://marketingschool.io/ for more. Links Mentioned in Today’s Episode:   Red Bull Lululemon Don’t forget to subscribe to our renewed YouTube channel: https://www.youtube.com/user/gogrowtheverywhere Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2321, Neil and Eric outline the five types of blog content that will increase your marketing presence. Blogs are an easy way to help drive traffic, build trust with customers, and help expand the company brand, but only if you know some insider secrets! Tune in to learn about the different blog content you should focus on to increase your marketing footprint and drive the conversions needed to grow your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Types of Blog Content To Create That Will Drive Traffic & Conversions. [00:39] Writing about trends in your market niche to increase traffic. [01:13] Hear a trick regarding list-based content and why it will help drive conversions. [02:02] Learn about alternative or versus types of blog content. [02:39] What to remember when using infographics to help drive traffic.  [03:12] Writing blogs about statistics for your particular market. [03:40] That’s it for today! [03:58] Go to https://marketingschool.io/ for more.   Links Mentioned in Today’s Episode:   Don’t forget to subscribe to our renewed YouTube channel: https://www.youtube.com/user/gogrowtheverywhere Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2320, Neil and Eric give an overview of what they are most excited about for 2023. The recent shifts in the market have created various new opportunities for businesses to take advantage of in 2023, and we can already tell that it is going to be an amazing year. Tune in to discover the three things to be excited about for 2023 and the reasons why.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Things We Are Excited About in 2023. [00:45] The first reason why you should be excited for 2023. [01:02] How to leverage marketing opportunities next year. [01:20] Why there is going to be more talent available for hire. [02:09] Opportunities to acquire new businesses and increase market share. [02:35] An exciting development for 2023 regarding Marketing School. [03:17] That’s it for today! [03:24] Go to https://marketingschool.io/ to learn more! Links Mentioned in Today’s Episode:   Don’t forget to subscribe to our renewed Marketing School YouTube channel. Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2319, Neil and Eric ask how accurate SEO tools are and whether you should rely on them. SEO tools may not always be 100% accurate, but they still provide you with a tremendous amount of value. Tune in for a behind-the-scenes look at how these tools work and how you should interpret their results! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Accurate Are SEO Tools and Should You Rely On Them? [00:44] Why SEO tools aren’t 100% accurate. [01:03] The value of SEO tools and why you should use them. [02:03] How we like to use SEO tools. [03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:39] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2318, Neil and Eric talk about the strong Black Friday & Cyber Monday sales and discuss whether the economy is back. No one can predict exactly what the economy will do in 2023, but there are a few key indicators that can give us some guidance on what to expect. Join us today for an overview of what business leaders are predicting for the economy and what we can learn from the strong Black Friday and Cyber Monday sales. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction: Black Friday & Cyber Monday Sales Were Strong. Is The Economy Back? [00:37] An overview of the Black Friday & Cyber Monday numbers for 2022. [01:05] The role of other indicators in the economy, like job reports and the rise in interest rates. [03:41] What business leaders predict for the economy in 2023. [04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:26] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’s a time to reflect and look back over the past twelve months while also envisioning what we want for the year ahead. Tune in to learn how Neil and Eric use the holidays for both work and leisure, and why it’s a good time to prepare for the next busy season. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil & Eric Use The Holidays To Get Ahead. [00:38] Why Neil uses the holidays to keep up with work and plan for the following year. [01:24] Why the holidays are a great time to recruit people. [02:03] How Eric uses the holidays to reflect and write an annual letter. [03:15] What helps Eric feel refreshed and energized for the new year. [03:35] Why Neil likes to use this time to catch up with other entrepreneurs. [04:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:25] To join our community of founders and entrepreneurs, visit https://www.levelingup.com/founders/! [04:35] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Leveling Up Founders Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2316, Neil and Eric unpack what to do when your blog traffic isn’t growing even if you continually publish content. If traffic growth on your blog has crawled to a halt despite continually publishing content, then today’s episode is for you! Tune in to find out how to cover new topics, fill your content gaps, align with upcoming trends, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What To Do When Your Blog Traffic Isn’t Growing Even if You Continually Publish Content. [00:27] How content gaps are preventing you from growing. [01:03] Tips on how to rank for new keywords and expand into your content. [01:28] Tools that can help you fill your content gaps and discover trends. [03:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:07] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Ahrefs Google Trends Azure Exploding Topics Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2315, Neil and Eric talk about how to plan your marketing for the new year. Unprecedented geopolitical events and macroeconomic trends have dominated headlines in 2022 and we’ve all felt the effects of it in our everyday lives. Tune in to hear our views on the best marketing strategies to prepare for another whirlwind of a year in 2023 and how to build on past milestones to achieve your goals! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Plan Your Marketing For The New Year. [00:37] Why you should focus on achievable goals, rather than lofty targets, for 2023. [01:42] How to take macroeconomic trends into account during your planning phase. [02:44] How to implement the ICE model when you plan your marketing in 2023. [05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world of content available on YouTube. Even though the Pokémon players who populated YouTube were way more experienced than Pat, his entrepreneurial mind recognized an opportunity. Today on the show, we get together with the multi-talented Pat Flynn, a Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. Tuning in, you’ll hear Pat discuss how he crafted his approach to Pokémon content during the height of the COVID-19 pandemic and managed to build his 84M view YouTube channel, Deep Pocket Monsters, despite having virtually no experience with Pokémon and starting his card collection from scratch. You’ll also learn about Pat’s other business ventures, like SPI and SwitchPod, and why he is a big believer in being upfront with his audience. Patt has an inherent curiosity, and he can’t help but try out new ideas from a desire to see the outcomes, which is a key part of his success as an entrepreneur. To learn more about Pat and his approach to business, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: He Built A 84M View YouTube Channel on Pokemon with ZERO Experience. [00:20] Introducing today’s guest, Pat Flynn, Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. [02:10] Pat’s training in architecture and the surprising way he got into digital products.  [03:24] Why Pat initially shared his income reports and why he decided to stop. [04:52] The importance of being upfront and transparent with your audience. [06:35] Why Pat decided to start a Pokémon channel during the COVID-19 pandemic. [08:50] A breakdown of the numbers behind one of Pat’s videos.  [09:49] The importance of storytelling and emotional connection on YouTube. [10:21] The challenges Pat has experienced with his Entrepreneurial YouTube channel. [12:23] How Pat prioritizes storytelling on his Pokémon YouTube channel. [20:48] The typical amount of time Pat spends making one of his Pokémon videos.  [22:16] A breakdown of how Pat films and edits one of his Pokémon videos. [24:11] Lessons Pat has learned from watching MrBeast on YouTube. [30:29] How much money Pat is spending creating his YouTube content. [33:36] The amount of time Pat is spending per week on his Pokémon YouTube channel. [35:04] How much money a channel like his can expect to make. [37:41] Why subscribers don’t matter as much as they used to. [41:02] Pat’s love of teaching and how he has helped others start businesses and YouTube channels. [43:23] What Pat is looking forward to, along with a sneak peek into his upcoming book. [45:48] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [45:54] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Pat Flynn Pat Flynn on LinkedIn Pat Flynn on YouTube Deep Pocket Monsters on YouTube   SPI Smart Passive Income Podcast SwitchPod MrBeast on YouTube   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2313, we reflect on our favorite business lessons from 2022. From the power of good leadership to hiring amazing teams that you trust, and more, this episode is full of key insights from the past 12 months. Tune in for more top-level marketing tips and strategies from Neil and Eric! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reflecting on our Favorite Business Lesson for 2022. [00:34] Why people form the foundation of Neil’s favorite business lesson in 2022. [00:51] How hiring amazing people from your industry can help you save time and money! [02:15] A reminder that products and services are all built by people. [03:00] The importance of what Eric calls “trusting but verifying.” [04:11] That’s it for today! Don’t forget to rate, review and subscribe! [04:15] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:     Let my People Go Surfing   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2312, we are talking about our biggest marketing wins in 2022. Last episode, we highlighted our most significant marketing mistakes from the past year and what you can learn from them. Today, we’re looking on the bright side and sharing key takeaways from some of the greatest successes of the last 12 months! Stay tuned. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Biggest Marketing Win in 2022. [00:26] Impression growth from organic social reach, and what Eric likes about it. [01:21] Why under-monetized tools are Neil’s biggest marketing win in 2022. [02:07] How you can benefit from leveraging organic social and buying tools. [02:43] That’s it for today! Don’t forget to rate, review and subscribe! [02:46] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Shield Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2311, Neil and Eric talk about their biggest marketing mistakes in 2022. Tune in today as each of us each highlight what we believe was our single biggest oversight in the past year, unpack what you can learn from them, and share our advice to help you avoid making the same missteps! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Biggest Marketing Mistake in 2022. [00:39] Why focusing too much on reach was a big mistake for Neil. [01:35] Eric emphasizes the ROI that live events can yield. [02:02] Instead of over-indexing on events, Eric suggests targeting smaller groups. [02:44] The importance of showing interest in others. [02:50] That’s it for today! Don’t forget to rate, review and subscribe! [02:57] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2310, we share our stories of sabotage from our years in business. You’ll hear our biggest mistakes and lessons, as well as our take on focus, leverage, and expanding too quickly! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to sabotage your business. [00:24] Sabotage stories from our extensive business experience. [00:44] The biggest mistakes Neil made in his business career. [02:14] The importance of maintaining focus. [03:13] The biggest lesson Eric has learned thus far. [03:42] The danger of expanding too fast. [05:32] That’s it for today! [05:43] Go to marketingschool.io for more resources based on today’s topic.  Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it’s still the most effective marketing strategy. Today we break down what makes it so effective and how to use it most effectively. Tune in for a few examples of good storytelling and resources to deepen your knowledge on the topic. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The importance of storytelling in marketing. [00:27] The effectiveness of the age-old marketing technique: storytelling. [00:53] How to use storytelling effectively. [01:28] Examples of effective storytelling. [02:38] The frameworks of good storytelling. [03:43] Check out neilpatel.com/about for an example of storytelling for B2B. [04:03] That’s it for today! [04:15] Go to marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Pixar Storytelling: https://www.amazon.com/Pixar-Storytelling-Effective-Pixars-Greatest/dp/1717736408 Storyworthy: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their marketing and how to strike the ideal tracking balance.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: what we use to track our marketing. [00:25] Our simple approach: Google Analytics and Data Studio. [00:44] What companies are getting wrong when it comes to tracking their marketing? [01:19] How to optimize tracking with Supermetrics. [01:49] Why we use different tools for social tracking. [01:55] The ideal tracking balance. [02:41] That’s it for today! [02:51] Go to marketingschool.io for more resources based on today’s topic. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Google Analytics: https://analytics.google.com/ Data Studio: https://datastudio.google.com/ Supermetrics: https://supermetrics.com/   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2307, we share some of our strategies for finding amazing content topic ideas. We break down how to optimize simple tools like vidIQ, Quora, Google, and your own website analytics. Tune in to discover how best to stay current! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to find amazing content topic ideas. [00:25] How to use vidIQ’s daily ideas feature. [00:55] Quora as an idea-finding strategy. [02:15] How to get ideas using the simple google search strategy. [02:40] How to use your website analytics to generate ideas. [03:15] That’s it for today! [03:27] Go to marketingschool.io for more resources on today’s topic!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro vidIQ: https://vidiq.com/ Quora: https://www.quora.com/   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.