In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion on their personal experiences and insights on hiring practices, including the benefits of working with talent from North Macedonia and the Philippines.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association (02:50) Success Stories and Wins in Hiring (06:07) Hiring Strategies and Global Talent Acquisition (08:54) Project Management and Strategic Hiring Needs (12:09) Client Wins and Business Development (14:57) High-Profile Client Engagements and Marketing Services Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2870, Eric Siu and Neil Patel discuss the potential ban of TikTok in Canada and its implications for national security. The discussion then shifts to Elon Musk, exploring his motivations, wealth, and lifestyle choices, including his gaming interests.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) TikTok's Legal Troubles in Canada (02:53) Elon Musk: Power, Money, and Motivation (06:00) Elon Musk's Lifestyle and Gaming Interests (07:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2869, Eric Siu and Neil Patel discuss the competition between Google Ads, Amazon Ads, and emerging platforms like TikTok. They highlight the growth of Amazon's advertising business and the potential for profitability in self-publishing through effective ad strategies.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Shifting Landscape of Online Advertising (02:51) The Rise of Amazon Ads and Self-Publishing Success (05:04) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2868, Eric Siu and Neil Patel discuss the growing distrust in mainstream media and the shift towards digital platforms. They emphasize the importance of hiring the right talent and share strategies for agency growth, including the significance of content creation and consistency in marketing efforts. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Trust Crisis in Mainstream Media (03:00) Digital Marketing Opportunities in 2024 (06:11) The Importance of Hiring the Right Talent (09:01) Strategies for Agency Growth (11:54) Content Creation and Consistency (12:45) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2867, Eric Siu and Neil Patel discuss the importance of having a Chief of Staff for efficient operations, the dynamics of building effective teams, and the challenges entrepreneurs face in maintaining that focus while managing personal lives. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Role of a Chief of Staff (02:59) Building Effective Teams and Leadership Dynamics (05:50) Focus and Efficiency in Business (08:46) Personal Life vs. Business Life: Finding Balance (12:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2866, Eric Siu and Neil Patel discuss the unique roles a founder and a CEO play in a company's growth and stability. They share insights on the cultural factors influencing business practices in different countries and the evolving perceptions of leadership titles in entrepreneurship. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Distinction Between Founder and CEO (03:11) Cultural Perspectives on Business Risks (05:50) The Role of Titles in Entrepreneurship (06:50) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as they introduce new AI tools, the significance of case studies in securing deals, the creation of effective memos for team alignment, and book recommendations that can aid in professional growth and leadership development. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association (02:51) Exploring New AI Tools and Technologies (06:08) The Importance of Case Studies in Winning Deals (08:51) Creating Effective Memos for Team Alignment (11:49) Fostering a Healthy Work Environment (15:10) Book Recommendations for Professional Growth Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2865, Nerds has proven that one product innovation can completely transform a brand. Eric Siu and Neil Patel break down how Nerds, and even Stanley Cups, became powerhouses by pivoting their strategies—and what you can learn to apply to your own business.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Rise of Nerds Gummy Clusters (02:11) Transformative Marketing Strategies in Consumer Products (04:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2864, Eric Siu and Neil Patel share key lessons from speaking at This Is Marketing in Frankfurt, Germany. They reveal what to look for in event attendance numbers, the power of focus for long-term success, and why they’re scaling back on events. Stick around! Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Insights from a Major Marketing Event (02:58) The Importance of Focus in Business (04:23) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2863, Eric Siu and Neil Patel discuss various innovative tools and strategies for maximizing content marketing effectiveness. They highlight the importance of omnichannel marketing and the role of AI in driving business growth.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Maximizing Content with Innovative Tools (02:52) The Shift from Long Form to Short Form Video (06:08) The Importance of Omnichannel Marketing (08:50) Leveraging AI for Business Growth (10:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2862, Eric Siu and Neil Patel collaborate with Hubsot’s Marketing Against the Grain podcast, hosted by Kipp Bodnar. They discuss the future of marketing, focusing on SEO, AI's impact on search, and the importance of adapting to new trends.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Future of Marketing: An Overview (00:59) SEO in the Age of AI (04:46) Adapting to Changing Search Behaviors (10:02) Leveraging AI for SEO Success (13:55) The Importance of Human Oversight in AI (18:58) Old Strategies That Still Work Today (23:07) Building Communities for Long-Term Success Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2861, Eric Siu and Neil Patel reveal two free tools to boost your content strategy. They discuss "Radar" on X, a real-time social listening tool for tracking trends, and TikTok's Creator Insight Tool, which highlights high-demand, low-supply topics. Perfect for marketers looking to stay ahead on social trends and content ideas! Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to New Tools and Trends (02:52) Exploring TikTok's Creator Insights (03:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about challenges and strategies related to lead generation, particularly through YouTube ads. They also discuss expanding skill sets, innovative marketing strategies, and navigating sales challenges. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (00:30) Challenges in Generating Leads from YouTube (03:01) Expanding Skillsets: YouTube Ads vs. Google Ads (05:52) Innovative Marketing Strategies for Agencies (09:06) Navigating Q4 Sales Challenges (12:01) Sales Team Dynamics and Growth Strategies Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2860, Eric Siu and Neil Patel explore how AI-driven sales reps and new pricing models are transforming the game, from increased efficiency to potential disruption. Discover what this means for the future of sales! Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Rise of AI in Sales (03:14) Disruptive Pricing Models in AI (04:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2859, Eric Siu and Neil Patel discuss the implications of AI, particularly ChatGPT, on the marketing industry. They explore the potential for AI to replace certain roles, the importance of adaptation, and the evolving role of marketers as they leverage AI tools to enhance productivity. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Impact of AI on Marketing (04:53) The Future of Marketers in an AI-Driven World (09:02) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2858, Eric Siu and Neil Patel discuss the emergence of new tools for marketers, particularly focusing on bolt.new, which simplifies the app development process. They also highlight the enduring relevance of blogging, especially in generating leads and revenue, despite the growing popularity of video platforms like YouTube. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Exploring New Tools for Marketers (02:11) The Evolution of Personal Branding (04:33) The Shift from Text to Video Content (06:58) The Enduring Power of Blogging (07:40) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2857, Eric Siu and Neil Patel explore the fierce competition between Beehive vs. ConvertKit and SEMrush vs. Ahrefs. They share insights on how these "marketing wars" drive engagement and the best strategies for comparing products effectively to boost conversions. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Battle of Email Marketing Platforms (03:01) Effective Marketing Strategies and Competitive Analysis (04:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2856, Eric Siu and Neil Patel discuss the transformative impact of AI in legal work, where AI can now produce legal briefs at a fraction of the cost, the concept of the Chief Automation Officer (CAO) as a vital role in modern companies, and the implications of AI on employment. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Rise of AI in Legal Work (02:49) The Role of Chief Automation Officer (05:43) AI's Impact on Employment and Skills (06:19) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2855, Eric Siu and Neil Patel discuss the economic outlook following elections, the importance of interest rates and inflation in shaping the economy, media bias, and the rise of podcasts as a trusted media source, contrasting it with traditional media. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Economic Outlook Post-Election (03:09) Media Bias and Trust Issues (05:56) The Rise of Podcasts in Media (06:40) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2854, Eric Siu and Neil Patel discuss the stark contrast in podcast viewership between political figures Kamala Harris and Donald Trump, Jeff Bezos' recent decisions regarding the Washington Post, and the intersection of politics and business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Podcast Viewership: A Political Comparison (02:53) The Impact of Polarizing Brands (06:11) Media Trust and Political Neutrality (07:57) Politics in Business (08:07) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2853, Eric Siu and Neil Patel share personal experiences and insights on the challenges faced during acquisitions, including the need for active involvement in the business, having thorough due diligence, understanding cost structures, and the necessity of cultural integration within acquired companies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Importance of Due Diligence in Acquisitions (02:59) Understanding Cost Structures and Profitability (06:07) Cultural Integration and Employee Engagement (09:28) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2852, Eric Siu and Neil Patel discuss McDonald's response to political events and the branding strategies employed by both the company and former President Trump. They highlight McDonald's commitment to neutrality in political matters, their effective PR strategy, and the marketing implications of Trump's recent visit to a McDonald's restaurant.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Political Landscape of Fast Food (02:56) McDonald's PR Strategy and Brand Neutrality (05:21) Trump's Marketing Play and Memes (05:33) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2851, Eric Siu and Neil Patel discuss AI’s implications for search engines like Google, the lessons learned from business failures, innovative marketing strategies, and the impact of AI on productivity and societal progress.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) SearchGPT gives brands 4x more referrals vs. Perplexity  (01:32) How Scribe Publishing went from $21M to bankrupt to back (07:05) 1 Instagram reel on 2.5k followers = 950k views!?  (08:58) Insights from 500k AI overviews (10:07) Marc Benioff warns that AI, while useful, is overhyped and partly blames Microsoft (14:11) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2850, Eric Siu and Neil Patel share marketing tools and strategies for enhancing client engagement, maximizing opportunities at marketing conferences, and investing in quality networking experiences to foster business growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES:  (00:00) This LinkedIn ads tool will automatically retarget ICP visitors from your site (08:05) How we're making the most of our Germany speech (15:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about strategies for attracting new clients, the use of automation tools for project management and onboarding, insights on offering free marketing plans, and selecting the right CRM for sales operations. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (02:54) Strategies for Offering Free Marketing Plans (06:05) Automation Tools for Project Management and Onboarding (08:56) Choosing the Right CRM for Sales Operations (16:50) Hiring Challenges and Solutions in Marketing Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2849, Eric Siu and Neil Patel discuss that viral content does not always translate to financial success, innovative SEO strategies like parasite partnerships and the distinction between traffic growth and revenue growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Attention doesn’t move sales or other brand outcomes, studies find (06:16) Marketing is no longer a regional game, it's a global first game (11:58) Parasite partnerships (14:28) Exploding topics unfair 24430 backlink play (17:03) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2848, Eric Siu and Neil Patel discuss the importance of SEO for startups, the evolution of marketing strategies, and the distinction between utility friends and genuine friends, the need for small business owners to evolve their thinking, and acquisitions in the marketing landscape. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Is SEO worth investing in for early-stage companies?  (02:22) Utility friends vs friend friends (05:04) Is money everything?  (09:09) How small business owners need to evolve their thinking  (14:24) Why owning the attention is worth it: SEMrush buys Third Door Media and Search Engine Land (16:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Today, we're bringing you a special episode—a conversation with marketing legend Seth Godin. Eric Siu sits down with Seth to talk about the power of storytelling, the importance of long-term thinking in business, and why books still matter. This conversation will inspire you to think bigger and aim higher. Watch the full interview here. Get a copy of Seth Godin's newest book: "This is Strategy." Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Understanding Modern Marketing Misconceptions (02:52) The Philosophy of Strategy (05:47) The Importance of Focus in Marketing (09:04) Games and Infinite Play in Business (11:57) Empathy and Its Role in Strategy (14:47) Navigating Systems in Business (18:05) The Power of Time in Strategy (21:00) Generosity and Authenticity in Business (23:50) The Strategy Behind Book Publishing (29:10) The Journey of Writing and Its Impact (31:35) The Birth of Email Marketing (35:48) The Importance of Focus in Business (39:55) Understanding Long-Term Games (43:45) The Transformative Power of AI (48:34) Education and the Need for Change Agents (49:58) Mastering the Art of Storytelling (53:50) The Balance Between Hustle and Patience Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2847, Eric Siu and Neil Patel discuss the potential of podcasts as a tool for fundraising, the saturation of the podcast market, and why the true moat for businesses lies in brand value and creativity.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Can a podcast help you raise money? 20VC raises $400 million (02:24) The problem with all these new podcasts (07:05) Amazon's AI generator tool can now create audio ads (09:01) Why AI agents are not a moat for your business (and what is) (13:25) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2846, we're bringing you some of the top interviews from the Leveling Up channel. In this one, Gary Vee shares his ambitious plan to buy the New York Jets, discusses VFriends, his business philosophies, and much more. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Ambitions (02:49) Building Business Empires (05:47) Family Business Reflections (09:00) The Journey of Entrepreneurship (11:51) The Value of Trying (15:01) Identifying Talent and Relationships (17:54) Marketing Strategies for Success (21:13) Hiring and Firing Insights (24:01) The Art and Science of Marketing (27:02) The TikTokification of Social Media (36:51) The Value of Personal Branding (39:13) The Intersection of Art and Math in Marketing (40:41) The Importance of Hands-On Experience (42:05) The Role of Passion in Business (44:00) The Balance Between Money and Happiness (46:49) The Journey of Building a Brand (49:28) The Reality of Entrepreneurship (50:27) The Power of Content Creation (52:57) The Future of Live Streaming (01:08:53) The Vision for VFriends and NFTs Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2845, we're bringing you some of the best interviews from the Leveling Up channel. Kicking off with Alex Hormozi, who shares insights on business acquisitions, scaling companies, and his book $100M Leads: How to Get Strangers to Want to Buy Your Stuff. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Podcast Highlights (02:50) The Challenges of Running a Holding Company (07:07) The Importance of Content in Deal Flow (12:19) Focus and Managing Multiple Businesses (16:36) The Reality of Buying Businesses (21:16) Shifting Strategies: Minority to Majority Investments (25:03) Content Strategy Evolution and Future Plans (32:49) Navigating the Deal Process (34:12) Content Ideation and Team Dynamics (39:23) The Art of Storytelling (45:32) Content Creation and Audience Engagement (51:51) Building Relationships and Personal Growth (58:14) The Power of Authenticity in Content Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2844, Eric Siu and Neil Patel discuss the importance of understanding YouTube’s algorithm and the strategies that successful creators employ, effective client acquisition methods on LinkedIn, and the significance of providing value in outreach efforts.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) How this guy gets 207M YouTube views per month (02:47) How to crush YouTube with the marginal gains effect (06:20) A simple way to get clients on LinkedIn (14:38) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Klarna's aggressive use of AI to cut on marketing and agencies (01:28) Google brings ads to AI overviews as it expands AI’s role in search (04:35) Should you do fake podcasts?  (05:51) OpenAI's new BDRs will help you close revenue (07:56) B2B vs B2C media companies - what's better?  (12:00) The SaaS era is over (15:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2842, Eric Siu and Neil Patel discuss the lucrative model of affiliate SEO, the potential impact of AI on call centers, a comparative analysis of revenue per employee across different companies, the debate on outsourcing availability for entrepreneurs, and the importance of advertising for business growth.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The affiliate SEO site that does $400M a year (03:42) What the end of call centers means for your business (09:11) What we can learn from OnlyFans’ $30M per employee (11:03) Why you shouldn't have an assistant (13:29) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2841, Eric Siu and Neil Patel discuss the potential of YouTube as a platform for generating business deals, the political biases of social media platforms, the reality of social media impressions versus actual business conversions, and understanding costs associated with events and the ROI of such investments. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Can you actually get big business deals from YouTube? (07:25) 1.2M tweet with nothing to show (17:18) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2840, Eric Siu and Neil Patel discuss the leadership changes at Starbucks and Nike, the reliance on DEI initiatives, the shift towards longer content formats on platforms like YouTube and the ongoing controversy surrounding WordPress and its leadership's engagement with the community. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) What you can learn from Nike and Starbucks' new CEOs (02:59) The real reasons why so many brands have broken their DEI promises (08:55) YouTube extends shorts to 3 minutes (09:58) WordPress co-founder & Automattic sued for attempted extortion (14:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about insights on leadership, team communication, staying connected with both employees and customers, and the value of equity versus cash flow.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (02:53) Leadership Insights and Team Communication (05:46) Poll and Group Engagement (09:09) Challenges in Agency Business Models (11:49) Equity vs. Cash Flow in Agency Services  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2839, they focus on YouTube marketing, ROI measurement, global market strategies, innovative marketing techniques, and effective presentation methods for high-stakes proposals.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association (02:47) Understanding YouTube Marketing and ROI Challenges (06:00) Global Market Strategies for DTC Brands (09:04) Innovative Marketing Strategies for Growth (11:55) Effective Presentation Techniques for High-Stakes Proposals Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2838, they cover implementing testing methodologies in affiliate marketing, the importance of building relationships for business growth, and effective lead generation through webinars and private events. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (02:26) Implementing Testing Methodologies in Affiliate Marketing (05:17) Building Relationships for Business Growth (09:36) Webinars and Private Events for Lead Generation Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2837, they discuss the importance of white labeling services, ensuring quality in client relationships, and optimizing standard operating procedures (SOPs) for better onboarding and scaling. They also touch on navigating the AI landscape and leveraging technology for agency success. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (00:29) SEO Challenges for SMBs and Content Strategy (03:40) The Importance of Inbound Signals and Brand Queries (05:11) Leveraging LinkedIn for Lead Generation (07:42) Specialization vs. Diversification in Agency Services (12:01) Focus on Mastery: Insights from Seth Godin Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2836, they discuss the importance of white labeling services, ensuring quality in client relationships, and optimizing standard operating procedures (SOPs) for better onboarding and scaling. They also touch on navigating the AI landscape and leveraging technology for agency success. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (02:56) Partnership Strategies for Agency Growth (06:13) Ensuring Quality in White Label Services (08:58) Optimizing Standard Operating Procedures (SOPs) (11:56) Navigating the AI Landscape in Agencies Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the integration of AI into business operations, tools for agency efficiency, and a hot seat session focused on scaling referral programs.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association (02:36) Integrating AI into Business Operations (06:31) Exploring Tools for Agency Efficiency (08:50) Hot Seat Session: Scaling Referral Programs (24:40) Actionable Insights and Next Steps Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2834, Eric Siu and Neil Patel discuss the recent launch of YouTube's features aimed at enhancing community engagement, providing more visibility for smaller creators, insights from top-performing ads, and the dynamics between personal and corporate branding. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) YouTube launches 'hype'  (01:17) What YouTube learned by analyzing over 8,000 top ads (03:56) Are personal brands a waste of time? (07:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2834, Eric Siu and Neil Patel discuss Jeff Bezos's acquisition of the Washington Post as a strategic move for Amazon, the future of in-flight connectivity with United Airlines' partnership with Starlink, and the challenges of brand marketing in marketing campaigns. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The genius of Amazon owning the Washington Post  (03:05) United Airlines passengers gets free Starlink (06:39) The brand marketing life cycle (11:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2833, Eric Siu and Neil Patel discuss the role of TikTok and X in shaping public perception on Trump vs. Harris debate, the importance of transparency in food marketing, and innovative marketing strategies like Pizza Hut's resume delivery service. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) TikTok scores: Trump vs. Kamala (03:43) Beverage marketing of the future (06:26) Pizza Hut helps out job seekers with resumes on pizza boxes (10:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2832, Eric Siu and Neil Patel discuss the launch of Lunchly, a new snack product by influencers MrBeast, Logan Paul, and KSI, and raises questions about its health implications for children. They then transitioned into MrBeast's approach of only hiring A players, and insights on AI overviews and their impact on SEO. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) MrBeast, Logan Paul, and KSI collab - business genius but…?  (03:42) How to succeed in Mrbeast production (08:08) AI On Innovation: Analysis Of +546,000 AI Overviews (10:36) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2831, Eric Siu and Neil Patel discuss the often overlooked aspects of AI and marketing, emphasizing that the real money lies in the 'ugly' and 'boring' parts of the business. They highlight the importance of analyzing data, focusing on proven strategies, and the value of community and connections in marketing.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The money in marketing AI is in the ugly, not the sexy (03:33) Google now lets you auto generate a podcast (08:35) Reddit adds 700m in monthly organic visitors; How to make money from it (10:48) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as they explore new outreach tools, the importance of personal connections in client engagement, insights from the HubSpot Inbound Conference, and innovative technologies that can enhance agency operations. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (00:29) Exploring New Tools for Agency Growth (05:13) The Importance of Personal Connections in Outreach (09:25) Insights from HubSpot's Inbound Conference (12:12) Innovative Tools for Agency Owners (14:50) Leveraging Technology for Internal Learning  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu