So did you know, Nerds had about $50 million in sales about 6 years ago.This year, Nerds gummy clusters alone has generated more than $500 million.
Do you remember nerds?You used to eat nerds.I didn't really eat them much as a kid.They're food coloring.You see some of it's made out of insects and stuff, right?Is it?Yeah, you didn't know that?
I should send you the YouTube, Instagram.Well, I never ate them.I don't know why people ate them.I thought they were disgusting, right?
But there's a Wall Street Journal post here called, America's newest hit candy is gummy, crunchy, and printing money.
The growing popularity of nerds gummy clusters is an improbable outcome for a brand that has existed for more than four decades has become such an afterthought, right?So basically,
It was acquired in 2018, and then... Wait, they acquired the Gummy Cluster company?No, so the Gummy Cluster was an idea.I think, so let me just read this over here.
So, when the brand was acquired in 2018, the entire Nerdslide has roughly $40 million in sales.In the hopes of revitalizing a stale brand from the 1980s, the privately held candy conglomerate knew it needed to develop a new product.
Nerds got their glow up with the 2020 release of a bean shaped gummy coated in Technicolor irregularly shaped pebbles, right?The following year, Nerds gummy clusters were responsible for nearly 100 million of sales according to the company.
This year sales have crossed 500 million even before Halloween.This one new product now generates 90% of Nerds overall revenue and it rivals Starburst, Sour Patch Kids, and even Skittles.They should sell the company.
Yeah, whoever bought it should sell it again.It was probably Private Equity that bought it.They're probably gearing up to sell it again.
All right.So I wanted to take a second to tell you about the Agency Owners Association.So this is a agency peer group ran by my podcast cohost, Neil Patel and myself, Eric Hsu.And these were nine and eight figure agency owners, respectively.
And what I will say is at the end of the day, you want to learn from people that have been there, done that.If you want to grow your agency to seven figures, eight figures and beyond, this is the group for you.
And we bring in other agency owners to speak as well.And it's a great peer group where you can help each other out.And you're going to learn how to acquire more clients.You're going to learn how to take yourself out of the day to day.
and to build the business of your dreams.And the cool thing, till November 30th, we are holding a special price and you can apply at marketingschool.io slash agency.
And the great thing about it as well, if you try to get into the group, there's a seven day free trial, right?So once November 30th hits, we're going to increase the price by $200 per month.So right now you're getting it at the lowest price possible.
So go to marketingschool.io slash agency to learn more and we'll see you inside.Isn't that impressive though?Sometimes you just need to figure out one new product and it changes the entire company.
It's like the Stanley Cup.Yeah.The reusable water bottles are one of the most sought after forms of beverage containment. Largely thanks to TikTok, Stanley's revenue jumped from $74 million in 2019 to $750 million in 2023.
Oh my God, they do what, 100 million a year?
More.The reason Stanley Cup blew up was they were, before they were like, yeah, we're gonna target construction workers.And then some blogger or influencer was like, hey, can I get these cups in a pastel color onto a campaign?They ended up doing it.
And they realized they started taking off with moms and then they just leaned into it and they're like, huh, this makes us way more money than trying to sell these cups to like construction workers.
Yeah.And they do.I mean, I have I have like the Yeti ones.I just buy Yeti stuff.So and I think Yeti does over 100 million a year or two.So, yeah, I don't know.I mean, like this guy over here, this He led the team that created Nerds.
And then this cluster thing over here, so that's what these clusters look like.Maybe we'll do it over here.You guys see the clusters?Oh, there's more than one flavor.Yeah.
And Nerds gummy clusters creators shrink the size of the hard shell Nerd candy to best coat the gummy middle, right?So anyway, all that to say is, same with Stanley Cup, the Stanley Cups, right?Like that was a new product line.
Isn't the same product line?But better marketing. Different marking they just change the colors of the cups and they just started targeting woman.Yep.
Well anyway sugar sales You would think that sugar candy sales would be down, but they're actually up.Do you know by how much since 2020?
It must be a lot because sugar is addicting.
Yeah.So what percent do you think it's up?
Per year or in total total since 2020.I'll give it 40% 74% Wow.
Yeah, so oh, yeah Look, this is a nice article and just go read it on Wall Street Journal But I just think it's amazing you can go you can 10x this thing And just by sticking with it because nerds have been around for so long Sometimes you need someone to come in and revitalize the company and that's what happened.
So yep, that is it for today again from Frankfurt Germany, this is marketing school and Don't forget to rate, review, subscribe and go to marketingschool.io slash agency if you want to join the agency owners association and we'll see you tomorrow.
Sign in
