In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter. Time Stamped Show Notes: 00:29 – Today’s topic: How you can use explainer videos to sell your products 01:04 – They’re a great tool for explaining your product service in an easy to digest way 01:35 – Breaks down objections and advantages 02:03 – The objection part is the key 02:20 – Aim for 1 to 2 minutes in length and always close with a CTA 03:30 – Inject case studies that trigger an emotional aspect 04:05 – Talking about Shark Tank, Squatty Potty 04:19 – A tool that helps you poop better 04:49 – An ad is content marketing 05:18 – Dollar Shave Club explainer video 06:08 – Demo Duck 06:30 – The storyline is the most important part of your video 07:01 – The second most important aspect? Voice over artist 07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal 08:45 – Make your video stand-alone enough that it doesn’t need to live on your website 09:25 – Angel.co 09:42 – Video Brewery 09:58 – Sandwich Video 10:17 – Have a REALLY good script 3 Key Points: The key to an amazing explainer video is an amazing copywriter. Make sure your videos address objections. Aim for 60 to 120 seconds in length. Resources:  Growth Everywhere podcast: How Bobby Edwards Sold $20M in Squatty Potties in Just 1 Year Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more… Time Stamped Show Notes: 00:29 – Today’s topic: Should you be using Medium or not? 00:44 – Neil doesn’t see the value right now, especially if you already have your own blog that gets traffic 01:03 – You can use Medium to promote your blog…maybe 01:20 – Why build equity on somebody else’s platform? 01:45 – Why would you compound your investment on another platform 02:00 – Where’s the conversion tracking? Where are the tracking pixels? 02:20 – Now, if your written content doesn’t have anything to do with what your blog normally covers, go ahead and put it on Medium 03:15 – Medium is really a new, higher-quality version of Tumblr 03:38 – Medium lacks versatility 04:00 – You can test Medium for link building 04:15 – If your blog blows up, you have no control with Medium 04:28 – The plus side of Medium is this—they have an audience so your copy will be read 05:09 – if your goal is to solely grow exposure…Medium can work 05:50 – Are you focused on brand building or monetizing? 3 Key Points: Ask yourself are you interested in brand-building or monetizing? With Medium, you have zero control. When you do most on Medium, at least you know your content will be read. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn. Time Stamped Show Notes: 00:29 – Today’s topic: What kind of content should you publish on LinkedIn? 00:45 – LinkedIn built up an organic traffic base 00:50 – Benefits of being able to publish on LinkedIn 01:12 – Posts rank on Google 01:29 – Eric syndicates his posts on LinkedIn 01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets 02:02 – More contact requests results in more business inquiries 02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content 03:12 – Add your sites and projects to your LinkedIn profile 04:00 – Metrics on LinkedIn posts 05:06 – Writing specific, tailored content performs the best 05:57 – Google’s duplicate content vs syndicating on LinkedIn 06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog 3 Key Points: LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut. Utilize LinkedIn for content–it ranks on Google too! Unique content does better than posting syndicated content. Resources Mentioned: LinkedIn – A social networking service where you can publish content Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 00:28 – Today’s topic: Where are most people’s marketing efforts wasted? 00:41 – You don’t need a big marketing team 01:24 – Look for contractors 01:36 – Hiring too many full-time people can slow down the process 02:14 – Outsourced doesn’t completely mean overseas 02:49 – You have to be strategic in marketing 03:23 – Don’t over extend yourself 04:12 – Design related elements sometimes waste too much money 05:08 – Don’t dedicate everything to a specific marketing process 05:36 – Budget out how much money and time you want to spend 05:48 – Try things but don’t forget to track! 06:27 – Cyfe 06:41 – Google or Youtube: OKR 07:14 – Track your ROI thru Google Analytics 07:54 – Make sure you’re tracking the right stuff 08:46 – That’s it for today’s episode! 3 Key Points: A big marketing team is not always necessary. Marketing requires strategy—if you don’t have strategy, don’t start marketing. Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data. Resources Mentioned: ProBlogger & Upwork – Where you can hire writers Cyfe – Where you can create different dashboards Google Analytics – Where you can track your ROI Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the people you should follow, and the tools you can use to amplify your reach. Time Stamped Show Notes: 00:28 – Today’s topic: How to start a podcast 01:05 – Pat Flynn’s guide to start a podcast 01:20 – John Lee Dumas’ posts and podcast series 01:41 – Libsyn 02:19 – People normally link out to iTunes and android 02:43 – Create a website where people can listen online 03:08 – Smart Passive Podcast Player 03:40 – Figure out your own process 04:11 – iTunes will give you an initial bump at first 04:25 – Be consistent! 04:46 – Have the right keywords in your podcast title 05:01 – Make sure your title is attractive 05:18 – In the start, it’s all about listens and reviews 05:40 – Have an intro and outro 06:02 – Do episodes in batches 06:38 – Make it easy 07:21 – Podcast Motor 08:00 – Create an appealing cover image for your podcast 09:18 – That’s it for today’s episode! 3 Key Points: Read and listen to other blogs and podcasts to know more. Not all audiences have apple or android devices. Make your podcast available online. Consistency is key for building compounding content. Resources Mentioned: Libsyn – Podcast hosting that Eric and Neil uses Smart Passive Podcast Player – Player where you can put and play all your episodes iTunes – An outlet where you can upload your podcast Podcast Motor – Where you can have show notes done Pat Flynn - guide to start a podcast John Lee Dumas’ - podcast series Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business. Time Stamped Show Notes: 00:28 – Today’s topic: What is churn and how to reduce it? 00:35 – Churn is a metric number 00:42 – Churn = customers you are losing per month divided by all your customers 00:55 – Neil’s experience with churn 01:29 – If it sucks you’ll get high churn; if it’s great you’ll get low churn 02:14 – Churn of 2% or under is acceptable 02:38 – It’s difficult to scale a business with 5% churn 03:10 – Conduct a survey to your audience to know what’s wrong 03:35 – Neil’s tactics to reduce churn 03:50 – Yearly subscriptions 04:41 – Put invoices on the dashboard 05:11 – Find out what people love about your product 06:17 – Figure out what metrics are important to you or to the users 06:28 – Qualaroo and Google Analytics 07:14 – One Key Metric 07:31 – Dunning 07:41 – Churn Buster 07:58 – Use Visa and Master Card updater 08:39 – Pausing or stopping a subscription and restarting again 09:18 – That’s it for today’s episode! 3 Key Points: Remember to ask your customers for their feedback. Know what people love about your product or service. Know what metrics are important for your business. Resources Mentioned: Qualaroo and Google Analytics – Tools you can use to identify your metrics One Key Metric – Josh Elman’s post Churn Buster – Tool you can use to limit dunning Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting somebody smarter than you is essential, and how paying a smaller salary with bonuses makes marketers work harder. Time Stamped Show Notes: 00:28 – Today’s topic: Who should your first marketing hire be? 00:50 – Hire an executive assistant 01:26 – If you understand marketing within your organization, hire someone who compliments you 02:10 – Don’t hire someone with the same skill sets as you have 02:22 – You want people who are self sufficient 02:34 – Why you should not hire a big person 03:28 – You need a person that can evolve into a growth hacker 04:00 – In interviews, ask what applicants would do differently 04:24 – Hire someone tactical 05::26 – Your job as CEO is to hire people who are smarter than you 06:06 – It’s very hard to find great marketers 06:19 – Put people through a trial period 06:57 – Referrals is number one 07:11 – Forced Hiring Growth Everywhere 07:51 – Pay a smaller salary and pay a portion as a bonus 08:26 – That’s it for today’s episode! 3 Key Points: Hire people who are smarter than you. Don’t hire “big people” if you’re still starting. Paying a smaller salary with bonuses will make your marketer work harder. Resources Mentioned: Forced Hiring Growth Everywhere – Use this tactic to laser target marketers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy, thoughtful blogging can seriously amplify your website ranking. Time Stamped Show Notes: 00:28 – Today’s topic: How to Do Effective Keyword Research 00:52 – Eric recommends Google Keyword Finder 01:22 – Neil uses Ahrefs 02:01 – Ahrefs shows you keywords your competitor gets traffic for and their rough rankings 03:15 – Create better content using Brian Dean’s Skyscraper Technique 03:32 – Optimize title tags 03:49 – Ahrefs added new features 03:52 – Content gap analysis 04:16 – Two free tools: Ubersuggest and Google Trends 05:15 – Don’t over analyze with keywords 05:29 – Traffic doesn’t come from just one keyword 05:55 – Neil and Eric are heavy on blogging 06:48 – Don’t just think about the keyword, think about the content you should be writing 07:01 – Quora 07:11 – Twitter 07:17 – The importance of long-tail keywords 08:05 – That’s it for today’s episode! 3 Key Points: Creating better content will help you rank. It’s easy to over analyze keywords. Great keywords—even long-tail keywords—aren’t going to be a cure-all. Resources Mentioned: Google Keyword Finder – Online tool for keyword research Eric recommends Ahrefs – What Neil uses for his keyword research Brian Dean’s Skyscraper Technique – Guide for better content creation Ubersuggest – Tool that shows different permutations for analysis Google Trends – See keywords that trend up and down Quora – Tool where you can look up questions that can be used to base your blog post Twitter – Search for questions people are talking about in the space Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conferences, and why the networking opportunities within the conference are a heck of a lot more important than the conference itself. Time Stamped Show Notes: 00:28 – Today’s topic: Should you attend marketing conferences? 00:35 – it depends on what you want to learn 00:43 – Big vs small marketing conferences 01:04 – Neil attends marketing conferences for networking 01:58 – Eric loves conferences for the people he gets to meet 02:06 – Eric’s experience at the Traffic and Conversion Conference 02:58 – Google “How to Throw Mastermind Dinners” 03:54 – Finding the right people to extend long-term friendship to 04:00 – Neil hates conference “sessions” 04:17 – Sessions vs Blog Posts 04:33 – Don’t attend conferences for the sessions 05:30 – “When you’re talking to people, it’s not about what you’re trying to accomplish. It’s about them.” 05:58 – Go to marketing conferences and set the right expectations for yourself 06:20 – Do mastermind dinners by group 06:31 – Conference pass vs Expo pass 07:07 – The mastermind meetings are more valuable than the conference 07:19 – Read: Never Eat Alone 07:35 – That’s it for today’s episode! 3 Key Points: Attend marketing conferences for the networking opportunities. Set right and reasonable expectations for conferences. Don’t invite people for one on one meetings because they probably won’t show up. Create group events instead. Resources Mentioned: Never Eat Alone – Book Eric recommends to read Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and why your initial entrepreneurial marketing efforts need to focus exclusively on one area or offer. Time Stamped Show Notes: 00:28 – Today’s Topic: Marketing tactics for entrepreneurs just getting started 00:55 – Start with a blog 01:36 – Look for stuff to give away for FREE 01:40 – Use content and social media 01:49 – Know your strengths 01:58 – Organic vs Paid 02:18 – Pick tactics that will compliment your skills 02:28 – Take the concepts and test them out 03:08 – Airbnb as an example 04:01 – Driving people from Facebook 04:16 – Built relationships with people 05:07 – Focus on one area first 05:38 – Consider your website 06:14 – Make sure to cover the basics 06:18 – Start with Google Analytics 07:15 – Don’t set up yourself to fail 07:32 – Leadpages 08:17 – Look at Google tag manager 08:41 – The Measure School on Youtube 09:10 – That’s it for today’s episode! 3 Key Points: Start a blog so you can easily distribute valuable content for free. Look at your skill sets—chose an avenue that naturally complements those skills. Don’t try all marketing tools and techniques at once—focus one thing first. Resources Mentioned: Airbnb – Company that Neil set as an example Facebook –Social media platform where you can drive audience from Google Analytics – A tool you can use to track your website’s performance Leadpages – Tool to design your landing page Measure School – Where you can get information on tracking with Google Analytics Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #63 Eric and Neil talk about the art of emailing your list. Listen as they talk about the frequency with which you should email your list, how you can better preserve the trust between you and your list, and why email-based sales promotions should be both tactful and scheduled.  Time Stamped Show Notes: 00:28 – Today’s Topic: How often to email your list 00:47 – Make your audience look forward to the next email 00:56 – Put value in your emails 01:11 – Email audience as long as they’re engaged 01:18 – Don’t send emails to people without engagement 02:14 – Send emails based on how often people engage 02:23 – Drip 03:07 – Tell a consistent story 03:27 – Consider what you are emailing 04:13 – Build trust with you audience before sending sales stuff 04:27 – Have a ratio between value content and sales emails 3 Key Points: Each email should make your audience look forward to the next. You need to put value in each email. Trust between you and your audience needs to be established. Resources Mentioned: Mailchimp – Another email system Neil mentioned Drip – Email system mentioned by Eric Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to produce The Marketing School, and the key concepts you need to master if you want to successfully promote your show. Time Stamped Show Notes: 00:25 – Today’s Topic: The Art of Promoting and Recording Podcasts 00:35 – Microphones and recording multiple times 01:15 – Recording software 01:18 – Quicktime 01:25 – Issues Neil and Eric experienced 01:58 – ECamm 02:25 – Screenflow crashed twice 02:33 – Microphones to use 02:35 – Blue Yeti 02:40 – ATR2100 02:55 – iPhone microphone for backup 03:35 – Neil and Eric save 3 files for every recording 09:50 – Promoting a podcast 03:53 – Email blast 04:20 – Libsyn is not that accurate 04:41 – Product Hunt 05:59 – Email digest 05:29 – Shure MV88 06:30 – The BEST strategy in promoting 07:42 – The Art of Charm Podcast 08:37 – The more you can automate, the better 08:45 – Edgar 09:06 – Keep Retweeting episodes on Twitter 09:58 – As long as you’re providing value, you’re doing the right thing 10:11 – That’s the end of today’s episode!  3 Key Points: Use different tools and software when recording. Always have a backup—ALWAYS. Interview other people who are already popular—let their networks do the promotion for you. Resources Mentioned: Quicktime – The most stable software for Neil ECamm – Software Eric and Neil uses when on Skype Screenflow – Another software for recording Blue Yeti – Mic Eric is using in this podcast ATR2100 – Another mic Eric and Neil uses Libsyn – Used to track podcast statistics Product Hunt – Website where Erik lists their podcast Shure MV88 – Eric’s iPhone mic The Art of Charm Podcast – A podcast Eric mentioned Edgar – Tool that sets your social media posts Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #60 Neil and Eric discuss the relationship between digital marketing agencies and their customers—specifically how agencies treat their customers, and what agencies are getting wrong. Time Stamped Show Notes:  00:28 – Today’s topic: What Do Most Digital Marketing Agencies Get Wrong? 00:36 – Neil had an agency in the past and Eric has one in the present 00:53 – Oftentimes, big agencies hand your account off to a junior person 01:09 – The results are going to be limited 01:26 – Creating an agency should be about driving results to clients 01:33 – Another mistake is not understanding the client 01:42 – The relationship won’t work out 01:45 – Neil’s experience related to this 02:10 – An understanding between an agency and client is important before running a project 02:37 – Most agencies exclusively focus on building their client rosters 02:48 – Agencies lack client profiling and they shouldn’t 03:14 – Try a foot-in-the-door type of engagement 03:48 – Agencies and clients can’t focus on each other 04:00 – Agencies love big clients and big clients get the special treatment 04:18 – Don’t hire agencies that handle big clients, unless you yourself are a BIG client 05:16 – As a client, find a small agency and make sure that you’re your agency’s biggest client and as an agency, value your biggest client 05:30 – Agencies’ cookie-cutter approach 05:53 – Every single business is different 06:07 – Agencies’ package approach 06:15 – There is no set package 06:32 – Make sure the agency produces the highest ROI for you 06:47 – Give the agency your stats and metrics and ask how to increase your ROI the fastest 07:09 – Agencies showing off their awards 07:40 – Focus on your clients 3 Key Points: Owning good communication and practicing understanding can go a long way – always make sure that you’re on the same page with your clients. Treat each of your customers with care—you are here because of them and they are in front of you because they need you. Know your money’s worth—it’s never a crime to ask questions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do to increase your online presence, click-through rate, and drive online traffic to your blog post.  Time Stamped Show Notes:  00:28 – Today’s topic: Seven Things You Should Do Every Time Before You Publish a Blog Post 00:36 – First thing?—A/B test the headline 00:43 – Search for WordPress A/B testing plugin 00:50 – Why this is important 01:14 – Second thing?—have a very engaging image 01:26 – Images affect your click-through rate when running an ad 01:30 – Sites like StockUnlimited gives you unlimited stock photos 01:40 – Subscribe to DesignPickle monthly subscription plan to get unlimited design 01:46 – Single Grain blog 01:56 – Third thing?– email every single website you link out to 02:06 – Sending a cold email 02:20 – An additional note to add in the email 02:27 – Fourth thing? - building a promotional aspect 02:33 – Connect to a community that you can engage in 02:36 – For marketers, you can go to GrowthHackers and Inbound and share the content that you have 02:51 – Think about where your audience is hanging out 03:00 – Reddit looks out for people that are self-promotional—tread carefully 03:06 – Make sure your blog post adds value and you engage with people 03:33 – Number 5?—asking for social share 03:34 – Go to competitors article around the web 03:42 – Go to search.twitter.com and type in keywords to see related articles 03:48 – You can also do searches at and type the keywords 04:07 – After finding the people who re-tweeted the articles, you can email them for social share 04:55 – Number 6?—ask your team to promote your blog post 05:23 – Number 7?—send an e-mail blast every time you release a blog post 05:31 – This is good traffic source 06:02 – Send the email 2 days later  3 Key Points: Utilize your resources—your team and family can help you increase traffic. Don’t just blog—create something of value and you’ll actually pique people’s interest. Increasing traffic means increasing your connections. Learn how to interact with people and return the good deed. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building, and the one place you should spend at least $10K per month if you can. Time Stamped Show Notes:  00:25 – Today’s topic: How to Create a Marketing Budget 00:34 – Short-term versus long-term budget 00:48 – SEO is a front-loaded cost 01:18 – Takes a long time to get going so you spend a lot early on to get it set up 01:25 -- Social media 01:29 – Ad buys can be done on a monthly basis…it’s ROI driven 01:55 – Fan building, another front loaded cost 02:18 – If you have something that’s working, go all in on it, don’t stop arbitrarily 03:10 – When you’re starting out, you don’t have unlimited budget, so it’s important to invest where returns are greatest 04:30 – Content marketing and link building 04:40 – With CRO you need at least 10K visits per month 04:48 – Content is KEY for link building, and you can’t do it right unless you’re spending 10K per month 05:40 – Eric spends $2500 per month just on tools 06:29 – Digital Marketer breaks down the traffic buckets brilliantly 06:55 – Allocate 68% of funds to cold traffic 07:15 – Don’t blindly dump money into programs 3 Key Points: Build two budgets, short term and long term. When you’re just starting out, your funds are (probably) limited, so put the money where the returns are greatest. If you want to be successful in link building, spend money to develop marquee content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #57 Neil and Eric talk brands, specifically, how many you should have if you want to be successful in your efforts. Listen as they explain why brand diversification is not only unnecessary in most cases, but how it can actually damage your business. Time Stamped Show Notes: 00:25 – Today’s topic: How to Decide if You Need Separate Brands for Your Business 00:35 – If you’re creating different products and they’re not related at all, obviously you need different brands 00:45 – Having said that, you put SO much into building a site and brand, why not bring everything under one umbrella? 01:28 – Talking about QuickSprout 02:12 – The brand split wasn’t intentional 02:35 – Crazy Egg was such a different concept, it couldn’t merge with QuickSprout 03:10 – Most people create too many businesses 03:39 – Focus on your CORE business until it flat-lines 03:55 – Talking about Growth Everywhere versus Single Grain 05:05 – Just look at all the effort Neil had to put in to build NeilPatel.com 05:30 – You don’t need a personal blog and a corporate blog—just do ONE 05:45 – And generally go corporate, because you can market and sell that 3 Key Points: Your time and focus are limited—that alone means rare is the time when it make sense to split brands. If you’ve already established a brand, domain, and good traffic volume, why divert your attention from that? Unless the brands/products/offerings are going to be EXTREMELY different, it usually doesn’t make sense to kick-off a new brand. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-directs, domain name investments, scrappy partnerships, and more. Time Stamped Show Notes: 00:25 – Today’s topic: What Should You Do with a Website that Is No Longer in Use? 00:35 – Neil usually does a 301 redirect to another digital property, or sells the domain 00:50 – Check out flippa to sell 01:09 – Rent the website as well 01:29 – Empire Flippers and FEinternational.com 01:58 – Eric just acquired another gun blog 02:10 – Used a 301 to drive that blog to his site 02:38 – 301 redirect EACH page and renew the domain for a very long time 03:10 – Redirect no less than the Top 25 pages driving traffic 03:35 – See what competitors are doing to make money 04:00 – If you drive the same amount of traffic, why aren’t you making the same amount of money? 04:20 – Finding website brokers 04:35 – Owning a premium domain name is a GREAT way to make money 05:03 – Why aren’t you doing anything with your site? 05:39 – Don’t be afraid to partner with someone who’s scrappier and hungrier than you 3 Key Points: Take advantage of 301 redirects. If you’re thinking about terminating your website, ask yourself WHY before doing so and evaluate the alternative options. Always hold on to a premium domain—that’s a digital real estate investment. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #53 Eric and Neil discuss their favorite marketing tools that save you time. Enjoy! Time Stamped Show Notes:  00:25 – Today’s topic: Marketing Tools That Will Save You Time 00:34 – Droplr—take screenshots and videos with ease 01:23 – Ahrefs—links to all your competitors 03:14 – Drip—a fresh, effective take on email marketing automation 03:24 – LeadPages—build landing pages with ease 04:49 – HelloBar—collect email address, push out marketing message, etc. with ease 05:15 – Google Tag Manager—Add snippets to whatever pages you want, add pages at-will, etc. 06:29 – Rescue Time—Identify where you’re inefficient 07:06 – Text Expander—Save snippets so you don’t have to re-type paragraphs 08:09 – Gmail Canned Responses—a great time saver for email marketing 09:03 – ScheduleOnce – Just a great time saver in terms of booking people Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! Links affect two types of traffic sources: organic traffic and referral traffic. In Episode #51 Eric and Neil discuss how to drive a lot of traffic to your website without building links. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #50 Eric and Neil discuss why they decided to do this podcast in the first place, what their hesitations were, and the benefits of doing it. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #49 Eric and Neil discuss how often you should be tracking your keyword ranking. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #48 Neil and Eric discuss their respective strategies for studying competitors. Listen as both hosts explain why examining the competition—while occasionally valuable—is not as helpful as examining customers, and why your big strategy shifts should be determined by YOU as opposed to the competition. Time Stamped Show Notes: 00:10 – How much should you focus on your competitors? 00:15 – Neil doesn’t focus on competitors too much 00:29 – Remember that the market is HUGE 00:45 – There’s a LOT of room out there 01:03 – Making a shitload of money as #2 or #3 is awesome—you don’t need to be #1 01:47 – Just focus on building your OWN business 02:12 – SEMrush 02:15 – Use it to gain keen insight into what your competitors are doing 02:49 – AdBeat 02:54 – See what your competitors are doing with more granularity 03:13 – If you’re going to pay attention to competitors, may attention to new products and market shifts 03:55 – If you don’t, you’ll get left behind 04:10 – Don’t sweat the small stuff—look at their roadmap 04:46 – Talk to your customers BEFORE making a big shift 05:05 – As long as you’re talking with your customers, you’ll never miss a beat 05:50 – Don’t do legwork for free 06:35 – When all you do is monitor your competitors, you’re playing a constant game of catch-up 3 Key Points: When it comes to competitors, only pay attention to their new products and market shifts—the rest is small potatoes. You do NOT need be #1. Never forget the market is HUGE. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #47 Neil and Eric walk through their Top 10 Plugins for WordPress—they’re not only talk about the plugins and their features, but best practices for making the most of these WP add-ons.  Time Stamped Show Notes:  00:15 – Sharing the Top 5 Wordpress Plugins 00:35 – Yoast SEO plugin 01:03 – ThriveLeads is all about content upgrades 01:20 – Allows for opt-ins that are relevant to specific content topics 01:52 – Allows for the addition of an easy CTA for every post 02:02 – Pretty Link 02:09 – If you’re promoting someone else’s product as an affiliate, you can cloak the affiliate link 02:47 – Also great for Facebook ads 03:03 – PolyLang 03:13 – Requires more work, but it creates SERIOUS ROI 03:49 – Most people don’t speak English, yet most of the content available is in English 04:16 – Manual translate your content 05:05 – CoSchedule 05:19 – A wordpress plugin that organizes everything into an editorial calendar 06:56 – WPSmush 07:09 – Condenses images to make to help pages load faster 07:12 – WordPress Popular posts 07:47 – link every page to popular posts 08:20 – WP Checklist 08:26 – Creates a checklist for each and every piece of content 09:20 – HelloBar Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #45 Neil and Eric talk testimonials—what they are, why they’re important, and how you can go about collecting them for your business. Listen as Neil and Eric share their personal experience with testimonials—both good and bad—and illustrate why you should never create a fake testimonial. Time Stamped Show Notes: 00:30 – How you can get testimonials from your customers 00:39 – Testimonials are KEY because they do all the hard legwork in terms of winning new business 01:28 – Add company badges and testimonials to your homepage 01:49 – YesInsights 02:39 – Email people asking for feedback 03:03 – Roughly 3 people out of every 100 will give you feedback…at least one of those should be good enough for a testimonial 04:32 – A testimonial will give you a conversion lift of around 8% to 10% 05:19 – Net Promoter Score 06:05 – Be sure to ASK people if you can use testimonials…if you don’t, you can get in BIG trouble 06:15 – However, when it comes to logos, it’s better to ask for forgiveness than it is to ask for permission 07:14 – Do NOT make-up testimonials 08:15 – Bottom line?—testimonials are powerful and awesome, but you need to be careful when using them 3 Key Points: Don’t make up a testimonial—people will see it from a mile away. Always ask permission before using a testimonial. Testimonials will help your conversions, but not by any astronomical amount…10% if you’re lucky. Resources Mentioned: YesInsights – Get Customer feedback with simple one-click surveys. Net Promoter Score – A management tool that can be used to gauge the loyalty of a firm's customer relationships Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #42 Eric and Neil discuss their favorite marketing tools, like Infusionsoft & LeadPages—and why. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qualified leads that are viable for your business. Learn as they share. Time Stamped Show Notes:  00:30 – How to generate more leads for your website 00:39 – Tools you can use 00:40 – Hello Bar 00:45 – SumoMe 01:03 – Figure out why someone should become a lead 01:19 – Give something to convert them into a lead 02:15 – Make sure content is categorized 02:35 – Segmenting your audience 02:57 – Example on marketing funnel post 03:15 – Give a bonus on the topic 03:39 – Sending people to case studies 04:33 – It’s about getting qualified leads 05:01 – Taking people down to a long funnel 05:16 – Putting click to action after getting leads to sign up 05:35 – Drip and Infusionsoft 05:50 – Make sure to segment people from your website 06:04 – Lead scores 06:39 – Breaking leads into multiple steps 07:14 – Try storytelling as a strategy 07:53 – Test your call-to-action buttons 08:59 – Let them fill out what they want to fill out 09:20 – That’s it for today’s episode! 3 Key Points: Give something to people to convert them into a lead. It’s not about having a lot of leads; it’s about getting qualified leads. Storytelling is a strategy that engages people to convert. Resources Mentioned: Hello Bar – tool to collect more emails SumoMe – tool for having takeovers or pop-ups Drip – email service provider Infusionsoft – another email service provider Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it. Time Stamped Show Notes: 00:24 – How to promote a blog post 00:43 – In the beginning, 80% of your time should be spent on promotion. 01:00 – Find people who have already shared content 01:15 – Use Buzzsumo and Twitter 01:50 – Think about how you can stand out. 02:10 – Link out to influencers within the blog post. 02:55 – Link out ten times for every 1000 words. 03:10 – Linking to companies. 03:28 – Paid social ads. 03:40 – A huge chunk of funds go to promotion. 04:14 – Drive people to your site using Facebook. 04:29 – Also use Google. 04:40 – Figure out how to write amazing headlines 05:00 – Copyblogger Headline Formulas 05:30 – Headlines make a huge difference! 05:45 – Portent Headline Generator 06:05 – Build up a group of people that will help promote your content. 06:35 – It will give you the initial boost with your posts. 07:15 – Meeting people at conferences and build relationships. 07:40 – One guy who had a smart strategy reaching out to Eric and Neil. 08:10 – Take a look at Gmail advertising. 08:35 – A lot of targeting options. 08:58 – Two Facebook strategies 09:08 – Boosting posts 09:23 – Buying page likes 09:55 – Not all of your posts will be a hit. 10:23 – Be creative and listen to digital marketers about how to boost posts. 11:00 – That’s the end of today’s episode! 3 Key Points: Don’t make crappy infographics. Contact people who shared the original source of your graphic, and invite them to share your design. If you use infographics effectively, your site’s rankings will skyrocket. Resources Mentioned: Buzzsumo and Twitter – How to find people who have shared certain content Facebook and Google – Create paid social ads Copyblogger Headline Formulas – Create effective headlines Portent Headline Generator – Generate intriguing headlines on any topic Gmail advertising – Create extremely targeted ads Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #37 Eric and Neil discuss the value of a good infographic. Neil has seen more traffic and backlinks from infographics than from anything else. Learn how you can create an all-star graphic that drives up traffic on your site. Time Stamped Show Notes:  00:24 – What goes into creating a viral infographic 00:40 – Links effect Google rankings 00:53 – Take complex info and make it visual, and people will link to it. 01:15 – Your rankings will skyrocket 01:30 – For Neil, backlinks and traffic have come mostly from infographics. 02:00 – There are a lot of crappy infographics. 02:10 – Start at Visual.ly to see examples of good infographics. 02:40 – Pull out elements that work in those designs. 02:50 – Dribbble is another resource to contact designers. 03:17 – The first step is to get good data. 03:28 – Get a researcher off of Upwork to collect and outlined data. 03:45 – Don’t have more than six main points. 04:05 – Flow these points into a story. 04:25 – Publish the blog and get an embed code generator so that people can share your graphic. 05:00 – You need to go to Buzzsumo to find a good topic. 05:25 – Upwork is a great way to keep your costs low. 06:08 – Their friend uses 99designs for his infographics. 06:30 – How did your infographic go viral? 06:45 – Find data from other sources. 07:00 – See who shared that original data on Ahrefs. 07:20 – Email those people to ask them to share your infographic. 07:52 – Reach out to people that linked to the original article. 08:40 – Think about repurposing your infographics 09:00 – It makes it worth the time and money. 09:38 – That’s the end of today’s episode! 3 Key Points: Don’t make crappy infographics. Contact people who shared the original source of your graphic, and invite them to share your design. If you use infographics effectively, your site’s rankings will skyrocket. Resources Mentioned: Visual.ly and Dribbble – See examples of good design Upwork – Hire researchers and designers Buzzsumo – Find a good topic for your infographic 99designs – Another tool to hire designers and get inspiration Ahrefs – See who’s sharing certain articles and posts Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and find out what resources are available to you to make your blog writing not only entertaining or educational but actually capable of converting customers. Time Stamped Show Notes:  00:24 – How to write amazing blog posts 00:35 – Educate and provide great information, and people will see you as an expert. 00:55 – People will share you and refer friends to you. 01:15 – The number one way they generate sign-ups for multiple companies. 01:20 – Thomas Tunguz’s Post 01:55 – The effects of content marketing over time 02:05 – It’s like compounding interest. 02:34 – You need one thing that stands out. 02:45 – Long-form blog posts backed by data. 03:04 – Not just content for content’s sake. 03:15 – Show something unique and useful. 03:29 – eHow is a great example of what you shouldn’t do. 04:12 – WaitButWhy.com 04:25 – Humor and long-form articles with stick figures 04:50 – Updating sites over time 05:26 – Write in a conversational tone. 06:18 – Engaging the audience and then going into your topic 06:45 – The intro, body, and conclusion 07:20 – End your blog post with a question. 07:45 – Don’t forget your conclusion! People will ready your conclusion first. 08:20 – WP blog checklists on WordPress 08:54 – Design Pickle for unlimited new images 09:13 – Stock Unlimited for stock images 09:30 – Hemingwayapp.com 10:04 – Learn how to educate and convert customers. 10:28 – Create an actual process. 10:42 – That’s the end of this episode! 3 Key Points: Content marketing will have a compounding effect on your sales. Structure your article with an intro, body and conclusion. Use a conversational tone and be unique. Resources Mentioned: Thomas Tunguz’s Post – Learn about the very real effects of content marketing WaitButWhy.com – An example of a unique and entertaining blog WP blog checklists – Stay organized with your writing process Design Pickle and Stock Unlimited – Sources for images to add to your blog Hemingwayapp.com – Learn what you need to change in your own writing to actually engage customers Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes. Time Stamped Show Notes: 00:22 – How you can do a competitive analysis. 00:45 – If you use a tool like SEMrush or Ahrefs, you can find top performing pages. 01:10 – See what you can steal from those pages. 01:45 – An example: Companies using a hub-and-spoke model 02:40 – The BuiltWith Tool 03:04 – WhatRunsWhere captures your competition’s ads 03:20 –SEMrush tells you the keywords your customers are bidding on. 04:19 – Using ahrefs to look at a monthly graph and see how many links your competitor is adding 05:20 – Moz to compare competitors side by side 05:50 – You can show your team where you are lacking and ultimately drive action. 06:30 – Go to NeilPatel.com for his social media analysis tool. 07:35 – Use SimilarWeb to see even more details of your competitors. 08:15 – Don’t do too much at once. 08:25 – Pick one category and compare what you’re doing to your competitors. 08:45 – See you tomorrow! 3 Key Points: Make yourself aware of the resources available to you for competitive analyses. Use competitive analysis to drive your own team to change. Pick one marketing category at a time to see what your competitors are doing. Resources Mentioned: SEMrush, Ahrefs, BuiltWith, WhatRunsWhere, Moz, and SimilarWeb – All valuable resources to help you see what your competitors are doing for their marketing. NeilPatel.com – Access to a social media analysis tool Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #32 Eric and Neil describe influencer marketing and teach you the most effective way to use it for your product. If you thought influencer marketing wasn’t for your new company, think again. It’s a lot easier than it may seem. Time Stamped Show Notes:  00:22 – What is influencer marketing? 00:35 – The Beats by Dre example 00:57 – Famous and popular people using products to attract more customers 01:30 – How can you leverage influencer marketing? 01:45 – Paying models per post. 02:10 – The numbers can be very lucrative for your company. 03:00 – One key thing: How loyal is someone’s following? 03:50 – Don’t pick the influencers with the biggest following. Look at their followers’ engagement. 04:25 – Buying ads in bulk packages 04:50 – You don’t have to reach out to these influencers on their own. Use Famebit.com. 05:50 – Make sure your influencer is the right fit for your product. 06:25 – Sporadic posts don’t have a big impact. 06:40 – A consistent weekly post will have a bigger impact. 07:20 – Using a specific coupon with influencer marketing 07:40 – You can track that ad’s success. 08:00 – See you tomorrow! 3 Key Points: You can leverage influencer marketing to bring in a lot of revenue. Look at someone’s follower loyalty—not the number of followers. Consistent posts will have a bigger impact. Resources Mentioned: Famebit.com – A great place to start when you are first getting into influencer marketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #30 Eric and Neil continue the discussion from yesterday and talk about how to cut your Google AdWords costs. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email. Time Stamped Show Notes: 00:22 – How you can collect more email signups 00:38 – The importance of emails 01:15 – You have more control over your audience 01:25 – The easy way is to use an exit pop-up 02:00 – Hello Bar is a great place to start 02:25 – You can also use SumoMe 02:30 – Adding content upgrades to your posts 03:00 – Drive up your conversion rate 03:10 – Page takeovers 03:25 – Blends in with design and doesn’t look like a pop-up 03:50 – The power of a specific page takeover 04:30 – Use eBooks to generate traffic 05:10 – eBooks and partnerships 05:35 – Collect thousands of emails in a short time 05:45 – A helpful article on how to get tons of emails 06:33 – Building a product and using it to drive leads 07:15 – Tools are one of the most effective ways to collect emails 07:40 – It’s a way to give people value 07:50 – Animated GIFs for page takeovers 08:22 – Join us tomorrow! 3 Key Points: Using an exit pop-up is the easiest way to collect more emails. Use products to drive leads. Offer people something a value. That will make them actually want to give you their email. Resources Mentioned: ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site Wayback Machine – How to see what successful sites have done over time Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source. Time Stamped Show Notes: 00:22 – The best ways to monetize your blog 00:35 – Look into affiliate marketing or performance marketing 01:10 – Collect money from sales 01:17 – ClickBank, Commission Junction, Share A Sale, Skimlinks 01:29 – Avoid ads at all costs 01:50 – You’ll make the least amount of money from ads 02:00 – Generate an email list 02:15 – You can sell your products through your email list 02:35 – Continually market to those people 02:45 – The concept of courses 03:00 – People making seven figures a year 03:20 – An example with eBooks and courses 03:57 – Don’t be too aggressive at the beginning. Wait for a loyal audience. 04:25 – Collect leads 04:45 – Take your blog content and create lead pages 04:55 – How to drive traffic to your lead page 05:45 – Monetizing a blog takes time. Think about your value to others first. 06:20 – Don’t push anything until you have a loyal following. 06:50 – Survey your audience to find out what problems they are facing. 07:10 – Work to solve those problems. 08:12 – Get people to commit before you launch your service. 09:00 – See you in tomorrow’s episode! 3 Key Points: Avoid ads at all costs. Generate a following before you push sales. Develop eBooks, courses, and other services that you can promote to people on your email list. Resources Mentioned: ClickBank, Commission Junction, Share A Sale, and Skimlinks – Resources to help you get into affiliate marketing with your blog Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the lessons they learned from them. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. There are specialists and there are t-shaped marketers -- also called growth hackers -- who understand a lot of different concepts of digital marketing. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be doing it. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Notes: 00:25 – How to become a better marketer 00:50 – Talking to the highest performers 01:20 – Find what’s working and what’s not 01:38 – Learning through reading 01:45 – Looking for case studies and then trying it out yourself 02:30 – Look for recent studies 03:00 – Where to find these case studies 03:10 – land-book.com, swiped.co, Growth Hacker 04:00 – What Runs Where, Which Test Won 04:30 – Looking for innovative stuff 04:40 – Infographics that are animated 05:30 – Going to social sites to see what’s new and replicating those strategies 06:30 – Having the right mindset 06:40 – Persistence and stubbornness 08:00 – Don’t give up too quickly 08:15 – Look at your data and survey your customers 09:00 – Find out where people are dropping off and why they aren’t buying 09:20 – Quantitative and qualitative data 09:50 – Develop an experimentation process (Brian Balfour’s blog post) 10:50 – Subscribe to get more marketing tactics! 3 Key Points: Connect with high performers to see what’s working for them. Read case studies and model successful marketing strategies. Analyze your data and survey your customers. Resources Mentioned: land-book.com, swiped.co, Growth Hacker, What Runs Where, and Which Test Won – Numerous resources to find marketing case studies and learn what the top marketing campaigns are doing Brian Balfour’s blog post – Tips to develop your experimentation process Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results.  Time Stamped Show Notes: 00:23 – What is a marketing funnel? 00:25 – Google a “marketing funnel” and see Neil’s site at the top 01:00 – Funneling down from 100 to one or two people 01:44 – A marketing funnel is a great way to get people to convert 01:55 – The chances of a random person on the street to agree to marry you vs. agree to go on a date with you 02:50 – Getting to know your visitors over time 03:10 – Collect emails and educate people to build trust 03:28 – They will be much more likely to say ‘yes’ a month or so later 02:55 – The top of the funnel 04:12 – The middle of the funnel 04:33 – The bottom of the funnel, closing them on an offer 04:49 – The importance of collecting emails 05:02 – Drip is an easy email automation tool 05:20 – Acquired by Leadpages 05:28 – Infusionsoft has more advanced features 05:40 – An example of how the tool is used 06:20 – Tracking what type of emails people open 06:50 – Getting people involved in a free trial 07:25 – Taking them through multiple funnels 07:55 – Infusionsoft lets you track everything so that you can use multiple funnels 09:00 – You don’t have to start out with an advanced method 09:25 – Simple processes when you’re starting out 10:00 – Use software later on to stay organized 11:20 – Keep it simple and make it more complex as it is successful 10:54 – We’ll see you in the next episode! 3 Key Points: A marketing funnel is a strategy to get people to convert. The funnel is divided into three processes, at the top, middle, and bottom of the funnel. Start out with a simple funnel, and adjust that funnel until you see success. Then you can start to make your marketing funnel more complex. Resources Mentioned: Drip, Leadpages, and Infusionsoft: Automated marketing tools Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. Time Stamped Show Notes: 00:23 – What goes into a great link? 00:40 – The more people link to you, the better you will rank. 00:55 – Not all links are created equal. 01:20 – Look for domain authority 02:00 – Look at how relevant a link is 02:30 – Linking sites with related topics 02:55 – Do-follow links vs. no-follow links 03:50 – Study by Moz: The effects of links and where you’re linking from 04:30 – How easy is it for someone to build a certain link? 05:05 – Google knows the difference between user-generated content and non-user-generated content 05:30 – Links that can’t be easily manipulated are much more powerful. 06:00 – Don’t make too many links too quickly. 06:38 – Continuing with the same velocity will eventually make your ranking jump 07:00 – Stay consistent with your speed as you build links. 07:30 – Link Blending 07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links 08:30 – Getting links from high-ranked sites by using the same keywords 09:40 – A Link Wheel 10:00 – Cross linking and multiple tiers of links 10:20 – All the sites are boosting each other up 10:45 – Apply this tactic in a “white hat” way. 11:30 – Check out tomorrow’s episode!  3 Key Points: Not all links are created equal—look for domain authority and relevancy. Use links that can’t be easily manipulated. Stay consistent with the number of links you are adding throughout the life of your website. Resources Mentioned: Study by Moz: An article that discusses the effects of links from different sources Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there. Time Stamped Show Notes: 00:25 – What is link building? 00:40 – Google and the value of links 01:05 – You get to the top ranking on Google by having strong content and links 01:30 – Not all links are created equal 01:45 – Google can discern the authority of your links 02:00 – How to build great links 02:10 – Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority 02:30 – It’s like a richter scale 02:45 – You want a domain authority of 60 or higher 03:00 – Hit up those sites and ask if they would be willing to link to your content 03:35 – Email relevant sites to get them to link to you 04:00 – Tools like Outreach.io and PersistIQ will send emails out for you 04:30 – Don’t automate the process too much 04:45 – Guest posting is another way to get great links 04:55 – Look for sites that are relevant to you 05:20 – Make everything easy for the site you are reaching out to 05:40 – Link building should start with building a relationship 06:15 – Guest post to drive customers and help your brand 06:50 – Using broken links from sites that go down every day 07:20 – Google “broken link checker” 07:30 – Find broken links in your industry 07:40 – Put your URL into Archive.org and make a better version of the original site 08:05 – Email the sites linking to that dead page, and offer your new content 08:25 – 20 to 30% success rate with broken links 09:10 – Roundup building 09:25 – Create a roundup for your niche, and people will reach out to you 09:55 – Subscribe to learn more marketing tactics! 3 Key Points: Link to quality sites that are related to your industry. Make the process easy for the site you are reaching out to. Look at building links as a byproduct of building relationships. Resources Mentioned: Ahrefs.com – Helps you find sites where you can link your content Outreach.io and PersistIQ – Tools to send out automated emails Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to leverage the future of Facebook. Time Stamped Show Notes: 00:25 – How to leverage Facebook Live 00:35 – It allows you to broadcast what you’re doing live. 01:00 – It’s a more personal experience with your customers 01:15 – Videos on Facebook will continue to grow 01:30 – The importance of Facebook Live 01:40 – Videos are pushed to the top of a newsfeed 02:00 – You get more comments, views, and shares 2:30 – Competitors, like Snapchat and YouTube 03:00 – This is one way to build a brand 03:15 – An opportunity to stand out and get people to buy from you 03:30 – Neil’s experience with Facebook Live is that the longer you stay on, the more people will view it 04:00 – Likes, shares, and comments will get your video to do better 04:30 – Neil does a Q and A on his live videos to get more comments 04:50 – Waiting rooms before a live video 05:35 – Playing two live videos at once 06:00 – Educational videos can drive business 06:30 – If you want the most engagement, announce your video the day before 06:50 – Timing makes a huge difference. Be consistent with when you do a Facebook Live video. 07:40 – Facebook Insights will let you know when your followers are most active on your page 08:05 – You need a verified account 08:25 – Leonard Kim’s article on how to get a verified page 08:58 – You want to reach an audience beyond your Facebook friends 09:25 – Test what material has most engagement 09:55 – Tweet @NeilPatel and @EricOsiu if you think news would be an interesting topic for live videos 10:35 – Leave a rating and review, and please subscribe! 3 Key Points: Facebook Live will continue to grow and become a prominent platform on Facebook. Use Facebook Live as a marketing tool to develop your brand. Find the most effective way to get people engaged in your videos. Resources Mentioned: Facebook Live – A new and growing tool that will help you build your brand Facebook Insights – How to find out when your follows are most active Leonard Kim’s article – Easy steps to get your page verified on Facebook Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #13 Eric and Neil provide useful tips to help you stay consistent with your blog content. They’ll talk about the value of consistent posts, and they’ll give you the resources you need to keep producing content and stay organized. Time Stamped Show Notes: 00:25 – How to stay consistent with content output 00:55 – Neil’s blog Quick Sprout and what happened when he took a break from blogging 01:15 – Keep on top of your blog 01:40 – Block out time to create your content 02:27 – If you’re not sure what to write on, go to Buzzsumo.com 02:40 – Find a blogger online and clearly label what you need from them. Ask for writing samples and know their rate. 03:20 – Pay should be between $50 to $200 for one blog post 03:40 – Schedule out your content with your writers 03:55 – Publish posts once you have a backlog of posts 04:10 – You will speed up with blog writing as you keep doing it 04:30 – You have to have a content bank 04:50 – Create an editorial calendar 05:20 – See what’s going to be posted in the future, and let people know what’s coming 05:30 – The calendar is a helpful tool for a book launch 06:00 – Editorial calendars will help you with organization 06:15 – The calendar helps you know what you should be writing on 06:35 – It will help you make sure you are targeting the right people 07:30 – Tools for an editorial calendar 07:35 – Coschedule is what Eric and Neil use 08:15 – Editorial Calendar plugin on WordPress 08:30 – Start out your blog at a pace that you can handle 09:10 – You need to have a process for writing 09:35 – A process can be handed off easily to other writers 10:00 – Make sure you don’t make things too complicated 10:45 – Leave a rating and review, and please subscribe! 3 Key Points: Have a backlog of content ready to post to your blog. Create an editorial calendar to help you stay organized and know what you should be writing about. Develop a process that can easily be handed off to other writers. Resources Mentioned: Quick Sprout – Neil’s blog Buzzsumo.com – A tool to help you find new topics to write about CoSchedule and Editorial Calendar plugin – Two tools you can use to create an editorial calendar Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help you create the best backlinks. As you find ways to connect people with your content, using the resources available to you and being proactive will drive up your rankings in no time. Time Stamped Show Notes: 00:25 – How can you build premium quality backlinks? 00:45 – Get to the top of Google with backlinks and content 01:00 – Big websites have a high domain authority 01:25 – Backlinks are a vote of confidence 01:40 – You will up your rankings with better backlinks 01:55 – Network with people you know already 02:10 – Give each other value by posting on each other’s blogs 02:30 – Buzzsumo ranks most popular blog posts 2:45 – Take those posts and turn them into infographics 03:00 – Use Dribbble.com and Ahrefs.com to see who has linked to that post, and share your infographics with those readers 03:40 – Infographics can do even better than the original data-driven blog posts 04:30 – Your site will rank higher 04:40 – The Skyscraper Technique (from Brian Dean of Backlinko) 05:00 – Find who is sharing and linking certain content 05:30 – Find a way to expand the most popular content 06:00 – Reach out to people to share your newer, better content 06:25 – Making something that is better than what’s already out there 06:55 – Broken Link Checker and Ahrefs 07:25 – Create a better version of content that is no longer on the internet 08:00 – Reach out to the sites that have the dead links, and offer them your new version of the content 08:25 – Find resource pages and request that they link to your content 09:00 – Find people who are willing to be guest bloggers 09:25 – Get access to publishers and use their links 10:00 – PRServe 10:15 – Revolutionizing the PR industry 10:40 – You pay them only when your content gets in the press. 11:00 – The service drove more customers for Eric and Neil 12:00 – Subscribe to get content daily! 3 Key Points: Premium quality backlinks will boost your rankings. Start with people you already know, and then utilize online tools to create better backlinks. Create the best version of the most popular content on the web. Resources Mentioned: Buzzsumo – A resource to find the most popular content on the internet right now Dribbble.com – A resource to help you design infographics Ahrefs.com – Tracks backlinks and keywords for you and your competitors Backlinko – Brian Dean’s blog with helpful insights to strong web content Broken Link Checker – How to find dead links on the internet PRServe – A PR agency that only requires payment when your blog gets publicity Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #11 Eric and Neil discuss the value of customer feedback. Reaching out to your audience when you’re starting your business and as your business is developing will help your company to continue to grow and see success. Find ways to consistently get the truth from your customers—take even the negative feedback into consideration. Time Stamped Show Notes: 00:25 – Why and how should you collect customer feedback? 00:40 – What is customer feedback? 01:09 – “All that matters is what your customers are telling you.” 01:25 – The value of negative feedback 01:40 – “You can’t live in the black box.” 02:10 – Solve the customer’s problem 02:30 – Eric and Neil’s mistake when they built a blog was to leave out the audience 03:15 – Customers will drive your business in the long run 03:30 – Why people choose certain brands 03:50 – “Delight your customers.” 04:15 – Survey your customers and your competitor’s customers 04:50 – How often do you survey your customers? – Once a month at least. 05:00 – Do something about problems that come up. 05:20 – Buffer and Zapier have outstanding customer support 05:40 – Calling the clients to see how they’re doing 06:00 – Ask them: “If you had a bottomless budget, what would you have us do for you?” 06:45 – Don’t freak out about negative feedback 07:05 – Look at the volume of good vs. bad feedback 07:20 – Don’t bribe people to give you feedback. 07:50 – You want the truth. 08:00 – Requesting a testimonial from a happy customer 08:30 – Intercom helps you interact with customers 09:00 – Managing live chat on your website 09:30 – Leave a rating or review if you enjoyed the show today! 3 Key Points: Don’t ignore negative feedback. A good customer relationship will drive your business. Consistently take time to gather feedback and see what problems are coming up. Resources Mentioned: Buffer and Zapier – Two companies that are renowned for their incredible customer support Intercom – A company that can help you interact and get feedback from your customers Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #10 Eric and Neil help you decide where to start out for your first marketing job. They weigh the pros and cons of an agency or working in house, and they discuss what really matters most—your learning and growth.    Time Stamped Show Notes: 00:25 – What should your first marketing job be? 00:45 – Agency vs. in house 01:10 – Where should people should go? – Agency. 01:40 – The poker analogy 02:10 – Becoming a well-rounded marketer 02:45 – Getting into the agency world 03:05 – Growth potential 03:45 – Break Media 04:25 – Agency people typically have higher skills and more experience 05:25 – Neil’s experience at a startup 06:45 – Where’s the company at? 07:10 – “Are you growing or not?” 07:30 – Opportunities will continue to come as you learn and grow 08:20 – Experience is worth more than the pay 08:40 – Subscribe to this podcast and leave a rating and review! 3 Key Points: Starting at an agency will give you a better learning environment. Your first salary should not be as important as the experience and opportunity for growth. Once you get in the door and continue  gaining experience, the better opportunities will come. Resources Mentioned: Break Media (now Defy Media) – A company that produces online video content Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing.   Time Stamped Show Notes: 00:25 – What’s retargeting? -- Ads the follow you from website to website 01:00 – Now retargeting has grown a lot 01:50 – Helping you build relationships with people 02:05 – Options today 02:20 – Example of an ad on marketing funnels 02:50 – Giving people more opportunities to act, or to buy 03:20 – “Turn all those people who said no into saying yes.” 03:35 – “Show them something different.” 04:00 – “Remarketing is like marriage and dating.” 05:05 – Digital Marketer Traffic Temperatures 05:40 – Cold traffic 06:30 – Segmenting who you’re going after 07:20 – Marketing for a local business 07:40 – Look-alike audiences 08:30 – An option to target cold audiences 08:45 – Start with Google and Facebook 10:05 – Targeting people from your email list 10:45 – Subscribe to this podcast and leave a rating and review! 3 Key Points: Retargeting helps you build longer lasting relationships with your audience. Give people more opportunities to buy your service or product. When you’re first starting out, try Google and Facebook for your retargeting. Resources Mentioned: Digital Marketer Traffic Temperatures – An article that will break down the different levels or “temperatures” of traffic for you Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.