Interview with Tracy Benson - CEO & Cofounder at Obsesh   Tracy Benson is a prolific Disruptor, Digital Media Maven, and Tech Entrepreneur whose purpose-driven demeanor, ingenuity, and tenacity have earned her the reputation of a visionary leader and culture-builder. A DTC expert and an experienced CMO - Tracy has helped build leading lifestyle markets and products into scaled companies such as Home Depot USA, Best Buy, Monster / Beats by Dre, GoPro and Seek Thermal. Tune in to listen to this seasoned marketer discuss her journey from an athlete to a serial entrepreneur with a stellar leadership record.    What's On The Menu:    1. The story behind Obsesh  2. Empowering and enabling athletes to build and monetize their brand  3. Name, Image, and Likeness Laws in NCAA Sports  4. Tracy’s journey from an athlete to a marketer  5. Launching yourself as a female entrepreneur  6. What’s it like to be queer in tech

Interview with Freelancer of the Month Mindy Morgan Avitia - Upwork Freelancer and Founder of Grow Wild Creative Mindy is a content strategist and writer who specializes in complex, social impact B2B companies. She collaborates with individuals and businesses to create content strategies that increase revenue, strengthen brand positioning, and foster long-term relationships. Tune in to listen to her tips on how to achieve a successful content strategy and overcome the challenges that face content marketers today. What's On The Menu: Why robust marketing is incomplete without honing your writing and focusing on content Tips for writers to create non-branded, searchable content to attract unfamiliar readers Measurable goals to realize a fruitful marketing strategy How Mindy assisted an impact-driven eCommerce site become thought leaders in their industry Competitor analysis in the content industry Tips for writing high-quality long-form content

Interview with Khalid El Khatib - CMO, Stack Overflow   Khalid El Khatib is the Chief Marketing Officer at Stack Overflow and is responsible for marketing, communications, and advertising initiatives. Throughout his career, he’s elevated and transformed the awareness and perception of global brands, most recently at GLG where he was Vice President of Marketing and Communications. He began his career working in communications at Teach For America which fostered a passion for social impact and continues to do a lot of volunteer work. Tune in to hear his take on marketing to developers and much more!   What's On The Menu:   1. Managing Stack Overflow's highly distributed teams effectively    2. Why you should hire people who are smarter than you   3. How Stack Overflow rose to be among the top 200 websites worldwide    4. What you need to know about marketing directly to developers   5. Scaling marketing teams across a variety of industries   6. Why building a brand is essential in today's market

Interview with Alexander Nikolaev - Upwork Freelancer and Founder of Acuena Alexander Nikolaev has spent the last 15 years in the marketing and advertising industry - working as an internal marketer for various businesses. Apart from running his own advertising agency, Acuena, Alexander is also a Top Rated Upwork Freelancer, a status which he has maintained for roughly six years now. Tune in to listen to his tips on how to become a successful freelancer and overcome the challenges that face marketers today.  What's On The Menu: Visualizing the funnel and understanding the business Capturing user intent efficiently Global automation trends: will campaign manager positions remain relevant in the future? What most people get wrong about Conversion Rate Optimization The key to reaching Top Rated freelancer status Thoughts on Meta's plans to expand its monetisation policy

Interview with Sydney Sloan - Former CMO, Salesloft & Alfresco, Startup Investor and Advisor   Sydney is a CMO, board advisor, and thought leader who has held senior leadership positions in product marketing, operations, field marketing, partner marketing, business development, and customer experience. Sydney served as a CMO at Alfresco and then Salesloft after managing enterprise product marketing and industry solutions marketing at Adobe Systems for 9 years. Tune in to listen to this seasoned marketer as she shares the lessons she's learned over the course of her 25+ year career in marketing.   What's On The Menu:   1. The biggest challenge that CMOs of this decade are facing    2. How spending on your brand over time reduces the cost of demand generation    3. Effectively measuring and implementing a new brand    4. Disciplines that contribute to a positive customer experience    5. Sydney’s involvement in customer experience management for Adobe’s most strategic customers    6. Becoming a function of the market: skills to hone to emerge as a top CMO

Interview with Tim Soulo - CMO, Ahrefs   Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahref’s (an industry leading SEO tool, powered by Big Data). Having written a number of thorough marketing guides as well as numerous data-driven SEO research studies - Tim eagerly shares his expertise by giving live talks at numerous digital marketing conferences around the world and writing blog posts on the Ahrefs Blog. Tune in to the most recent episode of Marketer of the Month to listen to Tim impart his wealth of practical knowledge in SEO and digital marketing.   What's On The Menu:   1. Ahrefs transformation from a fledgling startup to an industry leader  2. The true meaning of "under promise, over deliver"  3. How to choose the right platform for community building  4. Why choosing to grow your business through product-led growth is not a binary decision  5. How to gain traction as a B2B marketer 6. Marketing to marketers : putting oneself in the shoes of the client

Interview with Freelancer of the Month Aaron Marks - Freelancer and Founder of Aspire Marketing Group In the early 2000s, when digital marketing was primarily about website design and digital experts were frequently referred to as "webmasters," Aaron founded his own boutique agency and became a digital marketing expert. Since then, he has worked with numerous organizations and clients of all sizes, demonstrating his steadfast belief in inbound marketing, which involves gaining interest in your product or services rather than pushing them on customers. Tune in to the latest edition of Freelancer of the Month to know more about inbound marketing, best practices, and the future of marketing from the lens of an early pioneer. What's On The Menu: Starting out as a webmaster in the early 2000s digital marketing scene Establishing quantifiable goals as a marketing professional Why building relationships with your target audience should be your top priority How to establish your organization as an industry authority The debate around AI being a major force in marketing in the future Aaron’s thoughts on Apple search campaigns switching to a cost per tap (CPT) pricing model

Interview with Corey Haines - Founder of Swipe Files Swipe Files - founded by Corey Haines - is a membership website that offers courses, a community, and content to help you become an expert marketer. Through his newsletter, membership community, podcast, and other platforms, Corey curates marketing examples, copywriting assistance, and more. In this episode, we discuss Corey's five stages of awareness in the customer journey, how he got Swipe Files off the ground, why he went full-time, and a comprehensive plan for succeeding in the SaaS industry. What's On The Menu: How Swipe File is helping copywriters by serving as a source of project inspiration Changing behaviors and meeting the ever-evolving demand for the relevant content Solving lower funnel challenges with 5 Stages of Awareness Creating a foundationally strong marketing strategy in order to survive constant algorithm updates Building a balance between in-house and outsourced content Standing out as a SaaS brand in a competitive market

Interview with Pierre Lipton - Co-founder & COO at 1440 Media Pierre Lipton co-founded 1440 Media in 2017 in order to produce a free, ad-supported daily email newsletter that uses fact-based reporting and primary research to provide an overview of the day's events that Americans - from all political perspectives - can agree on. With more than a million subscribers, 1440 anticipates making more than $7 million in revenue this year and has received funding of $2.5 million from a variety of sources, including Cannon Capital. Tune in to the latest edition of Marketer of the Month to learn how this brilliant entrepreneur is transforming the world - one unbiased, fact-backed, data-based newsletter at a time. What's On The Menu: Newsletter Marketing in the upcoming decade Important aspects of audience expansion in the post-pandemic economy Why product marketing is crucial in modern marketing How to implement significant changes using data, evidence, testing, and statistics Rethinking the lifetime value (LTV) of your customer Pierre’s secret to achieving a 10 million run rate with just 8 employees

Interview with Freelancer of the Month Alanna Brannigan - Freelancer and Founder of Harvest Moon Marketing Alanna is the founder of Harvest Moon Marketing and is committed to providing SEO, email, and content marketing services to help ambitious businesses succeed in the digital marketing space. Check out the latest edition of Outgrow's Freelancer of the Month to learn what advice this talented professional in the field has for how to excel at SEO and create a world of opportunities for yourself. What's On The Menu: Why copywriting is the backbone of digital marketing How Alanna assisted a travel website in increasing organic traffic by 6000 percent year over year through SEO and content marketing What an SEO audit entails How to get started with Upwork and broaden your presence geographically How blogging can assist in dominating the search Guidelines for an effective SEO content writing strategy

Interview with Dan Pantelo - Founder of Marpipe Marpipe, founded by 26-year-old Dan Pantelo, whose parents immigrated from Soviet Ukraine, aims to optimize creative campaigns through big data analysis. Investors like Stage 2, Ripple, and Laconia Capital Group have backed the software platform, most recently in an $8 million Series A funding round in September. Tune in to know more about how this creative young marketer is building revolutionizing tools with a visionary team of marketing and engineering experts to digitally automate the process of selling. What's On The Menu: Invasive Audience Targeting: How recent regulatory changes are preventing marketers from using it Why data-driven ad creation is the way of the future for advertising Scaling ads testing for B2B SaaS companies in the upcoming decade Leveraging experienced performance marketers and designers in creative ad testing Marpipe’s Mission: bringing together marketers and creatives using data and automation Treating ad creatives more like a science than an art

Interview with Freelancer of the Month, Joe Dejene - Paid Traffic Consultant & Founder, Duckweed Media Performance Marketer - Joe Dejene is a former Engineer and Firefighter. After observing that the majority of marketing agencies do not treat their clients as true partners, he founded Duckweed Media in 2019. He has assisted numerous brands to expand and achieve profitability - most recently an eCom brand in the health space, from $75,800 MRR to $158,900 MRR while maintaining a profitable CAC. Learn more about structuring email campaigns, paid traffic, and advertising in this latest edition of Freelancer of the Month. What's On The Menu: Why focusing on increasing LTV is easier and more scalable than decreasing CAC Key marketing funnel metrics you should measure Putting yourself in your client's position Why paid traffic is great for quick wins Achieving long-term success with organic content marketing Optimizing your marketing strategy for purchases rather than leads

Interview with Chantal Rapport - Chief Marketing Officer & Head of Growth at Upstart Chantal Rapport began working for Upstart in 2017 and was appointed CMO in early 2021. She now manages over 100 employees and an $87.1 million marketing budget. She oversaw marketing for the company's December 2020 IPO, transformed the acquisition strategy using Upstart's own AI and machine learning expertise, and helped increase Q2 2021 revenue to $194 million – up 1,018% year over year. Tune in to listen to what this astute young marketer has to say about what the future holds for tech, finance, and marketing. What's On The Menu: How Upstart helps expand access to money and credit 3 factors that will be crucial for growth over the coming years Why it's wrong to presume who your customers are Building an effective growth team for a post-pandemic economy How bringing in decision-makers and fostering flexibility can lead to significant growth The future of marketing & tech: data-driven decision making and individualized customer experiences

Interview with Trevor Sookraj, Founder of Divisional Trevor Sookraj is the Founder of  Divisional - a marketer-first agency that addresses the problem of loss of equity for early-stage startups when hiring an in-house marketer by providing them a full growth team of Divisional employees at a fraction of the conventional cost. His outsourcing approach has helped numerous Seed and Series-A B2B SaaS startups, with revenue growing 240% this year to $1.5 million. Tune in to know more about this 24-year-old marketer's success story and his tips on New Age Marketing. What's On The Menu: Growth Experimentation for B2B Startups in a post-pandemic world How to ensure consistent sales and marketing alignment Layering automation tools like LinkedIn Automation to increase response rates How exhibiting a genuine interest in the consumer can work wonders How Divisional helped Samba TV reach their 30-million Series A Understanding when to hire internally and when to outsource

Interview with Nick Thompson - Vice President of Product Marketing at Mediafly A marketing veteran - Nick Thompson is the Vice President of Product Marketing at Mediafly, where he is in charge of product marketing strategy and execution. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. With a Bachelor of Business Administration focused in Media Entertainment from Full Sail University, Nick has assisted numerous brands in reaching their full potential. Listen to the latest edition of Marketer of the Month to see how Mediafly helps clients flourish via excellent communication and strategy. What's On The Menu: MediaFly's effective sales enablement strategies for 2022 The need for visually appealing, engaging product marketing Rethinking content marketing: how content marketing is different from influencer marketing Choosing the right influencer for your target audience Ensuring constant value addition to your social media Top 3 lessons that Nick learned from being in the tech space

Interview with Claire Suellentrop - Co-founder & COO of Forget The Funnel and Former Director of Marketing at Calendly With an experience of more than 10 years in marketing and 8 years in SaaS - Claire Suellentrop is on a quest to democratize access to fulfilling, high-paying careers in tech. Previously the Director of Marketing and #2 employee at Calendly — she has seen firsthand that truly effective marketing stems from a deep understanding of existing customers. Tune in to know how her methods have helped businesses identify marketing messages that build greater relationships and achieve record-breaking sales. What's On The Menu: The 3 most critical skill positions for leading a SaaS marketing team The key difference between Marketing and Growth Leveraging ideal customers in product-led growth Marketing channels you need to perfect your messaging How to provide value to customers that have the intent to purchase How to use performance indicators in 2022: Distinguishing CPIs from KPIs

From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot, holding a proven track record of assisting SaaS businesses of all sizes. With heavy experience in inbound marketing, he is also a growth marketing thought leader and speaks at events across the globe on the topic. Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer. What's On The Menu: Current industry-changing trends that are attracting major VC investments The future of media companies The 3 types of community led growth and what most people get wrong about it Why a product led funnel is easier to build than a community led go to market Depth vs breadth - how to drive real, meaningful growth Why hiring A+ talent does not always imply creating an A+ culture

Featured in USA Today, HuffPost, CBC, and CTV, and having been named as an "influential entrepreneur" by Forbes, Katelyn Bourgoin has been both a founder and a top-grade marketer - striving to understand customers in the best way possible.  Tune in to hear about her success at Customer Camp and what it means to be in the game long enough. What's On The Menu: How customer camp helps product teams make better decisions and market smarter Overspending on social media ads - how it can affect your overall marketing strategy Driving risk-taking and innovation in your marketing teams Customer and Industry Insights are the best tools in a marketer’s arsenal Connecting with the prospect - how psychology in marketing shapes your offering Crucial components of a successful market research

After landing a successful exit with his Content Marketing Startup - Content Marketing Institute - Joe Pulizzi has been at the forefront of the content entrepreneurship era, pioneering the practice of content marketing. The author of several best-selling books, and a keynote speaker at more than 400 locations in 16 countries - he shares the story of his breakthrough and his observations on the emergence of the creator economy. What's On The Menu: Focusing on  doing one thing really, really well The evolution of content marketing since 2001 - building and monetizing an audience How original research yields useful content - and helps understand your audience The goal of your content is to establish trust with your audience Creator Economy and Content Entrepreneurship Breaking through with a research project

A marketing fanatic since his teens - Phil Gamache is an incredibly talented and passionate SaaS Marketer with extensive skills in marketing technology, marketing automation and operations, conversion rate optimization, and customer data platforms. In this podcast - we learn the secret behind his rapid career growth in this ever-evolving world of marketing The right time to implement marketing automation The difference between B2B and B2C Conversion Rate Optimization (CRO) Marketing should drive revenue, not leads. Future-proofing the humans behind the tech - the role of low code and no code tools in marketing Focusing on lifecycle - driving engagement for existing users The key behind personalizing customer experience at scale

From running an experiential guerilla agency to leading a cutting-edge strategy firm - in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. Described by Inc as one of the “sharpest minds” in marketing and by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew is uniquely wired as both a writer and strategist. He has helped dozens of CMOs build unbeatable brands and told the stories of over 450 marketing CATS via his top-rated podcast, Renegade Marketers Unite, his live streaming show, Renegade Marketers Live, and his column for Ad Age. What's on the Menu Finding your industry niche an maneuvering through a crisis The importance of building a collective understanding of your company Inspiration for developing Renegade’s CATS (Courageous, Artful, Thoughtful, Scientific) framework How to determine the true value of your content The importance of the client in marketing How to stand out as a brand in a competitive market

Jeff Baker is the Chief Marketing Officer at Brafton Inc. He is also the Co-host of the Above the Fold podcast. He also Advises and trains sales teams and leads pitch strategies. In this interview, we discuss with Jeff all things SEO. We gain insights on the scientific approach to writing content that gets you to rank for SEO. How startups should navigate content marketing and SEO by partnering up with smart minds. We also talk to him about how the pandemic has disrupted the content marketing space considering the growing digital fatigue. And finally, Jeff leaves us with some important tips on the SEO marketing trends in 2022. Tune in and get yourself SEO-ready.  What's on the Menu The future of SEO is content marketing SEO tips for startups Effectiveness of live webinars in light of digital fatigue Key to successful SEO, content, email, and inbound marketing SEO and content marketing trends for 2022

Rytis Lauris is the Co-founder and CEO of Omnisend, an all-in-one omnichannel marketing automation platform for all e-commerce merchants. He and his marketing team simplify the complex processes of customer interaction lifecycle with the help of email marketing tools. In this interview, we discuss with him how Omnisend provides an all-in-one e-commerce marketing automation platform and tips for omnichannel marketing. How does Omnisend work in e-commerce marketing automation? Tips on omnichannel marketing How often should one send marketing emails to their audience? Omnisend’s Strategy for customer interaction lifecycle Email marketing vs other marketing channels

Dayle Hall is the CMO at Snaplogic. He is a marketing executive with 20+ years of experience across all the marketing disciplines, including demand generation, branding, analyst and public relations, product marketing, field marketing, design and creative services, events, and all aspects of digital marketing; web, email, community &, social media.  In this interview, we discuss with him how Snaplogic aligns sales and marketing teams with automation using its intelligent integration platform. What is Snaplogic? Aligning teams with automation Future of marketers trying new software Snaplogic and its intelligent integration platform for enterprises How to build your brand community using gamification? How AI contributes to the marketing initiatives of Snaplogic?

Thomas Smale is the CEO of FE International, Inc. He founded FE International in 2010, growing the business with zero funds from the ground up and consistently doubling annual revenue, as well as the average deal size. He specializes in advising in the M&A of SaaS, e-commerce, affiliate, and content businesses. In this interview, we discuss with him how FE International works and SaaS valuation. How does Thomas manage 1100 successful e-commerce deals? Explore the goals, ambitions, and the beginning of FE International. What is the good timing for an exit for your business? How has the graph of the SaaS industry changed due to Covid? How does the complete valuation process take place? Tips to increase the valuation of a company.

Raul Galera is the Chief Advocate at ReferralCandy, an app that helps eCommerce stores run customer referral programs, boosting their customer retention and word-of-mouth sales. In this interview, we talk to Raul about referral marketing, affiliate marketing, and influencer marketing. How businesses can get started with their referral marketing journey and dig deeper into ReferralCandy's success. How Referralcandy is different from other marketing platforms What are some key points to remember while launching a new referral program? How their customers use ReferralCandy for their influencer marketing campaigns Key differences between referral marketing and affiliate marketing How countries are working in the cybersecurity field How to weave your brand’s community in the big web of community marketing

Dr. Wei-Shin is the inventor, co-founder, and CEO of AcousticSheep, LLC, makers of SleepPhones, the first headphones for sleep, and RunPhones, fitness headphones. In this interview, we speak to her about SleepPhones and her transition from being a doctor to an entrepreneur. What are SleepPhones? Her journey from being a doctor to an entrepreneur? Her go-to advertising or marketing strategy for SleepPhones ASMR growth in the past 10 years How affiliate marketing has helped her business Picking the right influencers to partner with

Jack Rhysider is a veteran to the security world. He gained his professional knowledge of security by working in a Security Operations Center for a Fortune 500 company, a place to where threats are detected and stopped. During that time he was exposed to hundreds of client’s networks ranging from schools, to government, to banks, and commercial organizations.

Farzad Rashidi is the Lead Innovator at Respona, At Visme he helped the company gain over 8 million users and pass 2M monthly organic traffic. In this interview, we discuss with him the success of Visme and the founding of Respona. Exploring the story of Respona from creating content to solving the problem of lead generation Solving the marketing puzzle: SEO and content Insight on Influencer marketing for B2B SaaS Will video content be at its peak by 2022? Exploring the content channel trends like TikTok  Boosting organic traffic of Visme from 0 to 1.5 million

Andrew is the co-founder of Touch Stay, a software service that enables hosts and managers in the short-term rental industry to create digital guidebooks for their guests. In the past, he has worked for 15 years in the luxury fashion industry holding C-level positions at brands like Gucci, Alexander McQueen, and Victoria Beckham. In this interview, we talk to him about his time at Gucci, his transition from being a CXO to starting his own company, and the future of the travel industry. So hop on! From being a CFO at Gucci to starting his company Post-pandemic future of the short-term rental industry Reducing the carbon footprint using digital guest books Airbnb and the strength of creating a community Best ways rental industries can generate feedback How Touch Stay is tackling the post-pandemic surge in travel

Sujan is the managing partner at Ramp Ventures which are the makers of Mailshake, VoilaNorbert.com, RIghtinbox.com, and other sales & marketing SaaS companies. In this interview, we talk to him about Mailshake, his insights on where the no-codes pace is headed, some of the most pertinent questions about bootstrapped startups, the sales tech and HR tech space, and much more. When and why he decided to double down on Mailshake What sets Mailshake apart from other sales engagement platforms Where is the market for no-code tools headed? The hockey stick-like growth and the transition to growth hacking Personal branding and the opportunities it holds for founders Markets, a zero-sum game?

Jon Kazarian is the CEO and Founder of Accelevents, a leading virtual & hybrid events platform. He started in the fundraising space, expanding into the ticketing business before finally moving into the virtual events industry when the pandemic hit. Since then, Accelevents has grown exponentially. In this interview, we talk to Jon about the secret sauce behind growing his virtual events business and his future plans for Accelevents How Accelevents competes with the established players in the virtual events field Renaissance for the physical events industry and the future of virtual events A successful marketing campaign launched by Accelevents The rise and fall of social audio platforms An impending backlash against digital events? Live events vs pre-produced events

Ross Simmonds is the founder of Foundation, a content marketing agency. Ross has worked closely with Fortune 500 companies. He’s been published in Forbes, Huffington Post, Business Insider, to name a few. He was named in Mashable as one of the top Snapchat marketers in the world, and he has shared his thoughts on marketing and tech around the globe at conferences and events, such as SearchLove, CTAConf, MozCon, and more. Has content creation peaked out? Tik Tok as an emerging marketing channel for B2B businesses The transition from CREAM to DREAM His aim behind establishing Foundation How his journey began in the field of content marketing How marketers can ensure originality in their content marketing efforts

Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, and bestselling author. His mission is to "Inspire and educate entrepreneurs to grow their business in a digital world”. The jeffbullas.com website receives over 5 million visitors a year. Among other achievements, he has been listed on Forbes as one of the “Top 20 Influencers of CMO’s”. In this episode, we talk about - One unique aspect about social media in 2009 and how it has changed Capitalization of social media and the incomprehensible algorithms What democratized media will look like in the future How he built a 25 million+ readership One significant way in which he is using AI in his business Post-COVID impact on his business Long term prediction on the future of the internet

Branding is a tough nut to crack. But we have got you covered. In this episode, we talk to Morgan Norman, ex-Global Content Marketer at Ring Central, ex-SVP of Marketing & Chief Creative Officer at Zuoro and Netsuite, and ex-Chief Marketing Officer (CMO) at Copper. He is currently the Chief Marketing Officer at Dialpad, an AI-driven, cloud-native business communications platform.  What sets Dialpad apart from other business communication platforms Common marketing trends we are seeing amongst big companies Morgan’s take on influencer marketing and personal brands How branding for SaaS differs from branding for non-saas products Morgan's greatest digital marketing success story Key factors one should focus on while launching a product in a completely new region

Maxim Azarov is the co-founder and CEO of Novakid an early English learning platform that helps kids across the globe to learn English online, through native-speaking teachers. They use AI-powered games and training apps to increase engagement and promote English speaking and comprehension. About Novakid and how it was started  Ensuring personalization in teaching  Impact of COVID 19 and Novakid’s post-pandemic strategy Startups and companies that have been an inspiration behind Novakid Future of edtech  Hiring during times of COVID 19

A 7th-generation entrepreneur, author of 6 best-selling business books, and founder of 5 multi-million dollar companies, Tune into listen to Jay, founder of Convince & Convert Consulting, a digital marketing and customer experience advisory firm that helps the world's most iconic brands gain and keep more customers. Studying the audience correctly Influencer marketing and the correct platform Becoming a bridge for our client’s client How can you make the customer journey effortless? Right modality and the message triangle Using highly relevant content

A digital futurist keynote speaker who translates the trends of tomorrow to inspire change, Tune in to listen to Brian who has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist. iSocialFanz and his life journey Cybersecurity and leveraging online events Using time and attention as an asset Finding harmony between technology and humanity Redesigning offline events ADHD, mental health and empathy

Tune in to listen to Nick who is an Executive Vice President & Head of Industry Leadership and CMO Practice at the Association of National Advertisers as he talks about how you can build a business with sustainable, scalable, and strategic growth. How does ANA drive growth? Problems, opportunities and the future of marketing B4H(business for humans) business growth strategy CMOs, an integral part of driving the business Trust and authenticity the biggest moats of a brand Alignment of business around a purpose

Tune in to listen to Alexander De Ridder, the mastermind behind the award-winning technology, INK, that helped deliver over 1 million more organic visitors per month for Fortune 100 companies and freelance content creators alike. What is inkforall.com and its use. Navigation for content creators Backlink building and authority building Pioneered authority metrics Why is signing content important? Blockchain technology to proof identity

Tune in to listen to Daisy Jing, an OG YouTube vlogger, founder of a multi-million beauty product line named Banish as she talks about how she bootstrapped her business that ranked #152nd fastest-growing company in INC500 and included in Forbes 30 under 30.  Banish and its journey Her entrepreneurial journey How can one figure out their niche? Staying relevant and sourcing sustainable Communicating brand and customers values Why is resonating with the audience important on TikTok?

Organizer of global tech events and an expert in remote team management, tune in to listen to David Tabachnikov, CEO of ScholarshipOwl, as he talks about how he is making private scholarships in the US a viable alternative to student loans. What is ScholarshipOwl? Working remotely vs working from home Covid’s impact on the education industry Role of education in networking Importance of community channels before paid channels Finding the correct platform for your audience

True influence is about leveraging authenticity. Tune in to listen to how you can go about sparking business growth through a uniquely innovative and data-driven approach to influencer marketing with Neal Schaffer. In the podcast, we discuss the following - Fractional CMO and how does it work Elements of Influencer marketing Symptoms of the gig economy Flexibility and recession Nano, micro and macro-influencers Content amplification and creation Converting influencers/users into brand ambassadors

New marketing is about relationships and not the medium. Tune in to listen to Christoph Trappe, counted amongst the global top 14 content marketers, top 40 B2B marketers, top 100 CX thought leaders and top 24 digital marketers as he talks about how you can leverage the most out of the tools present today. We delve deeper into -  What is Voxpopme? Finding the correct audience. The reality of digital marketing Figuring out the USP Twitter and its side effects Using customer feedback to implement strategies

Listen to how Phillip Hui-Bon-Hua, partner at Slope and founder of Abacus Growth showcases the correct way of choosing Influencers that aligns with your brand, helps improve your key metrics like CTRs, improves your influencer marketing on TikTok, and much more Trends in Influencer Marketing The life cycle of Influencers Influencer Marketing With Tiktok Tiktok Vs Instagram How to choose the correct Influencer for your brand Organic Promotion ClubHouse: A new marketing platform

Recently featured on Mornings with Maria Bartiromo, Forbes and named #18 on the INC 5000 list, WithClarity has grown 900% in the last year alone from $2 to $20 million in revenue. Tune in to listen to Slisha Kankariya, CMO WithClarity and a third-generation jeweller in the diamond industry as she talks about the trends in the luxury industry. Bridging the online and offline gap Getting acquainted with diamonds Focusing on ethical and sustainable products 3D printing and laser techniques Shifting towards lab-created diamonds from natural diamonds Educating with specific intelligent answers

Founder of a successful franchise company Fantastic Services (serving 3,30,000 clients), an avid business talker, author, cave diver and a trained chef. Tune in to listen as Rune discusses his insights, strategies, and best practices for starting and running a franchise company. Reskilling employees in covid times Scaling a franchise company Being creative to make it work Keeping your customers Maintaining a work-life balance Bootstrapping and its benefits Getting the business model right

An industry nerd in the real estate, investing, and marketing space, Aaron has been featured on Forbes.com, Think Realty Magazine, and BiggerPockets.com. Tune in to find out how small businesses can use public records data to right-bound their marketing and find off-market deals. The use of data in marketing Right platforms to hunt for trends Relationship building and content creation Data stacking techniques The new hybrid work environment Innovation in the new market space