🌟 Take Bigger Risks: Dare to challenge the boundaries of your comfort zone and embrace the thrill of venturing into uncharted territories. As you embark on your research journey, remember that greatness often lies beyond the confines of the known.Through daring leaps, breakthroughs are made, reshaping our understanding of the world. 🚀Listen to Bryan McCann, Co-Founder and CTO of You.com talk about finding something that challenges you, experimenting, embracing AI for a future of fulfillment, and many more topics in our full episode 👉 https://bit.ly/3WWmZxc

Interview with the Creative Director of TIME, Graham McDonnell Graham McDonnell, an award-winning creative director & keynote speaker with 19+ years of experience, specializes in crafting immersive stories for global brands across digital, social, and film. As the VP of Brand and Design at TIME, he leads creative vision and strategy, leveraging his exceptional talent for compelling narrative creation. On The Menu: 1. Consumer Recognition of Valuable Content 2. Balancing Algorithmic Recommendations and Human Curation 3. Trust as a Crucial Element in Branding 4. Disruption of Branding by Instagram and TikTok 5. Blurring Lines Between Tech and Media Companies 6. Embracing Risks and Challenges for Marketing Success

How do you balance your company's strategy when dealing with competition and copycats? 🤔And where would your company be if it focused wayyyyyy too intently on its competition?Des Traynor from Intercom spills the tea on this and more in the 100th edition of Outgrow.co's Marketer of the Month Podcast.Tune in to listen to the episode here: https://bit.ly/3WWmZxc

In our conversation, Bryan unveiled a transformative approach, leveraging artificial intelligence (AI) to enhance productivity and creativity. Imagine AI assisting with writing essays, generating captivating marketing copy, coding effortlessly, and creating stunning visuals.📚📝💻🎨 As AI evolves, traditional search engines fragment. You.com emerges as a beacon of hope, reimagining search and inspiring users to unlock their potential.🌟 Join us on this journey, exploring Bryan's vision for the future of search. Let's embark on a search experience that empowers, inspires, and propels us toward endless possibilities🎙️👉 https://bit.ly/3WWmZxc

As we delve into the depths of this digital agora, we must confront the delicate balance between freedom and responsibility. 🌐It is at this juncture that Elon Musk's towering presence looms, prompting us to ponder whether he comprehends the true value of limitations, codes of conduct, and the fundamental principles of civility that underpin this virtual realm.Listen to Tom Morton and Tiffany Rolfe (she/her) talk about the digital town square and brand strategy in our full episode👉 https://bit.ly/3WWmZxc

Gone are the days when being a movie star meant having to grace the silver screen and charm audiences with talent and good looks. Thanks to technology, anyone with a smartphone, an internet connection, and a dash of charisma can now become a sensation.Ali Hussein, CEO of Eros Media World PLC, delves into the exciting world of how tech has transformed the film industry and redefined the concept of superstardom.TikTok influencers, bloggers, and even the average joe can now attain fame, leaving traditional movie stars feeling like they're stuck in the days of black-and-white films. The landscape of stardom has been completely disrupted and it's fascinating to see how it will continue to evolve in this ever-changing digital world.Tune in to listen to the entire episode here 👉 https://bit.ly/3WWmZxc

As Graham McDonnell of TIME points out, big budgets may seem like a surefire way to success, but in reality, they can stifle creativity and lead to less risk-taking.Want to know the secret to unlocking your inner marketing genius?🤫Tune in to the next episode of Outgrow.co's Marketer of the Month Podcast to learn the conditions needed for creativity to thrive in today's market. Don't miss it! https://bit.ly/3WWmZxc

When you're a business owner, the last thing you want to see is another company copying what your company does. Copycats are an especially common problem when it comes to SaaS.We caught up with Intercom’s co-founder and Chief Strategy Officer Des Traynor at the Web Summit where he talked about how you can you deal with copycats.To see the entire episode when it releases, pre-register here: https://bit.ly/3VNZOV7

Interview with VP of SoundCloud and Co-founder of Musiio - Hazel Savage Hazel Savage, a tech expert, guitarist, and former CEO and co-founder of Musiio, brings over 15 years of experience in the music industry. Her journey led her from Shazam to Pandora, Universal Music Group, and HMV before launching Musiio in 2018. Following the acquisition of Musiio by SoundCloud in May, Hazel now holds the position of VP of Music Intelligence at SoundCloud. Get ready for Hazel's enlightening insights into the powerful synergy between artificial intelligence and music, shaping a future of boundless innovation and creativity, with this episode of Marketer of the Month. On the Menu: 1. The role of AI in music: Exploring possibilities and paradigm shifts 2. Challenges of building a music search engine: Scale, efficiency, and algorithms 3. The acquisition of Musiio by Soundcloud: Challenges and impact 4. AI’s potential to create new musical forms: Visual vs. Audio-based AI 5. Striking a balance: Algorithms and human curation in music 6. Music classification with convolutional neural networks

Director of the European Union Agency for Fundamental Rights, Michael O'Flaherty, talks about how AI continues to play an increasingly influential role in our daily lives, and how it’s crucial that we prioritize transparency in its development. With AI systems making decisions that impact individuals and communities, we need to ensure that the algorithms and decision-making processes are easily understandable and free from bias. Furthermore, transparency helps build trust and accountability, ensuring that AI systems are held to ethical standards and are not used for malicious purposes. The benefits of a transparent AI development process are clear – it encourages more responsible use of AI and ensures that the technology is developed in a way that benefits everyone. Let's strive for a more transparent AI future, where we can trust the technology to make the right decisions for us. Check out more at: https://bit.ly/3WWmZxc

Keith Sonderling, Commissioner at the United States EEOC illustrates the modern paradox of businesses trying to make sure they are on the right side of the law with regard to laws that haven’t even been made yet!It is a situation unique to our contemporary world where technology is evolving so rapidly that governments aren’t able to keep up with it. To see the entire episode when it releases, pre-register here: https://bit.ly/3VNZOV7

Kajabi’s President Sean (Solme) Kim, who was previously the head of product at TikTok, explains the gradual tiktokification of the interface of all websites.Learn more about how short-form video and the concept of discovery work in the 100th episode of Outgrow’s Marketer of the Month Podcast (Web Summit) 👉  https://bit.ly/3WWmZxc

There was a necessary reset of the industry, as many companies either merged with one another or were forced to shut down altogether.This allowed for a more streamlined, sustainable market to emerge, one that could better serve both consumers and the industry as a whole.Today, there are still numerous streaming services on the market, but the landscape is much more manageable, and companies are better able to differentiate themselves and offer unique value propositions to their users.Listen to Hazel Savage, VP of Music Intelligence, SoundCloud talk more about the music industry in the full episode 👉 https://bit.ly/3WWmZxc

Michael O'Flaherty of the European Union Agency for Fundamental Rights talks about Human rights and technology: two worlds colliding to create a better future for all. 💯 As the role of technology in our lives continues to grow, so too does the responsibility of tech companies to respect and protect human rights. It's important for us all to stay informed and engaged in this crucial conversation to ensure that technology serves the greater good. To see the entire episode when it releases, pre-register here 👉 https://bit.ly/3WWmZxc

"AI in HR is different than AI in business" cautions US ⁠EEOC⁠ Commissioner ⁠Keith Sonderling⁠ "because when you're using AI in HR, you're deciding on someone's livelihood, and their ability to enter the workforce and thrive in the workforce. And that's a much different equation than using it to make deliveries faster or to build products faster."

In today's world, where information is readily available and people are constantly seeking knowledge, creating a course can be a daunting task. From research to gathering information it takes a lot of effort to produce a course that can truly resonate with the target audience. This is where AI comes into play. By leveraging the power of machine learning, we can significantly reduce the burden of creating a course.With the use of machine learning, we can see a future where everything is significantly more streamlined, allowing creators to focus on what they do best - creating content that is informative, engaging, and valuable to their audience.Listen to Sean (Solme) Kim, Kajabi's president (ex-head of product- TikTok) talk more about how we can expect to see a lot of use cases that will help solve some of the most significant challenges creators face today 👉 https://bit.ly/3WWmZxc

We caught up with Hazel Savage, VP of Music Intelligence at SoundCloud at the Web Summit where she talked (and sang!) about all things ranging from AI in Music, the Australian vs Singaporean vs London Tech scene, as well as her favorite genres and artists! To see the entire episode when it releases, pre-register here: https://bit.ly/3VNZOV7

How do you balance your company's strategy when dealing with competition and copycats? 🤔And where would your company be if it focused wayyyyyy too intently on its competition? Des Traynor from Intercom spills the tea on this and more in the 100th edition of Outgrow.co's Marketer of the Month Podcast.Tune in to listen to the episode here: https://bit.ly/3WWmZxc

Interview with Des Traynor - Chief Strategy Officer & Co-founder of Intercom Des Traynor is a Co-Founder and Chief Strategy Officer at Intercom, as well as a member of the company's board of directors. Des has led various teams inside the firm, including Product, Marketing, Customer Support, and Content, and has been personally responsible for the development of even more Intercom functionalities. Des now manages Intercom's R&D team, which is situated in Dublin and London. Join us for the latest episode of Technologist of the Month as we dive deep into Intercom's innovative functionalities and explore the new paradigms of success in the SaaS industry. On the Menu: 1. The importance of understanding and reacting to competition 2. Coping with copycats - staying focused and making adjustments 3. Acquiring the first customers - personalized approach for effective customer discovery 4. Growth strategy - virality, content marketing, and cohesive storytelling 5. Complexity of the SaaS - communicating a simple, believable narrative 6. Bundling and unbundling of software - consolidation and preference for all-in-one solutions.

As Graham McDonnell of TIME points out, big budgets may seem like a surefire way to success, but in reality, they can stifle creativity and lead to less risk-taking.Want to know the secret to unlock your inner marketing genius?🤫Tune in to the next episode of Outgrow.co's Marketer of the Month Podcast to learn the conditions needed for creativity to thrive in today's market. Don't miss it! https://bit.ly/3WWmZxc

Interview with Alex Mackrill - CMO at Hype & Dexter Alex is a marketer with a strong focus on driving digital results. With experience in copywriting, he excels at initiating conversations and closing sales. Originally from the UK, he has worked at the forefront of the industry in New Zealand for six years, serving over a thousand clients and leading successful campaigns for renowned brands like Spark, Uber, and Honda. Listen in to hear Alex spill secrets about mastering both traditional and digital marketing strategies and achieving remarkable success in the ever-evolving landscape. On the Menu: 1. How targeted emails helped Alex revive a dormant list, generating significant revenue for a tourism client 2. Common content marketing mistakes: focusing on irrelevant topics and using sales-driven calls to action too early 3. Aligning content with the customer journey: nurturing relationships that drive engagement 4. Understand your audience, developing buyer personas, and mapping customer journeys 5. Why early creation of organic content, addressing consumer interests and market trends is essential 6. Measuring bottom-of-the-funnel metrics like leads, value, and ROI using tools like HubSpot and Salesforce

Interview with Jess Petrella - Director of Product Marketing, Unbounce Jess Petrella's atypical journey to her current position began initially in in-house marketing teams, where she began freelancing as a graphic designer and marketer, and through this experience, she was able to identify the aspects of marketing that truly resonated with her, ultimately leading her to discover a passion for product marketing. Join us on the latest episode of Marketer of the Month as we sit down with Jess Petrella to discuss the intricacies of product marketing and learn how to navigate the challenges that lie ahead in the field. On The Menu: 1. Bridging the gap between product development and positioning 2. Marketing AI-based tools in different climates: benefits and challenges 3. Maintaining a solid foundation with purpose and values during a company's evolution 4. Unbounce's evolution and the role of AI and machine learning in its current products 5. Launching new products: common mistakes made by product marketers and ways to avoid them 6. Successful GTM strategies for innovative AI products: key elements

Interview with Eddie Shleyner - Founder of VeryGoodCopy.com Eddie Shleyner, founder of VeryGoodCopy.com, is a seasoned copywriter and content strategist with a decade of experience. He's worked with top clients like Shopify and Adobe, and has been featured in Forbes and Inc. Eddie is also a popular speaker on content strategy and copywriting. Tune in to the latest episode of Marketer of the Month to hear him talk about the AI evolution in copywriting and much more. On the Menu: 1. Challenges faced in starting Very Good Copy and growing its subscriber base 2. The evolving role of copywriters with AI technology 3. The potential of AI-generated content for personalization and persuasion 4. Benefits of teaching while learning to Copywrite 5. Balancing repurposed and original content 6. How Linkedin became a preferred platform to share resourceful content

Dustin is the CEO and Founder of HIVE Strategy and HIVE Hub. He leads engaging and educational sessions and keynotes focused on digital marketing, marketing strategy, inbound marketing, and entrepreneurship through a philosophy of marketing and selling like a human. Tune in to the latest episode of Marketer of the Month to have him talk more about a humanized approach to marketing. On the Menu: 1. Changes in the marketing world with the advent of AI 2. Human oversight of AI processes 3. Sales with a human-centric approach 4. Evaluating the efficacy of your marketing strategies 5. Brand messaging that is truthful and open 6. Sustaining a competitive edge during a recession

Interview with Dame Til Wykes - Head of the School of Mental Health and Psychological Sciences Prof. Wykes is the Head of the School of Mental Health & Psychological Sciences at the National Institute for Health Research. She founded the Service User Research Network at King's College, London and focuses on innovative treatments for schizophrenia and eHealth/mHealth projects such as myhealthlocker. As a leading voice in mental health research, we invited her to discuss how digitizing mental health care is changing the world. On The Menu: 1. Access to digital technology solutions for underserved communities 2. Ensuring the efficacy and dependability of digital technology options for mental health care 3. Integrating virtual reality and immersive technologies with traditional forms of therapy and treatment 4. Ethics, transparency, evidence-based practice in developing digital mental health interventions 5. Potential harms of promoting untested or ineffective treatments to vulnerable individuals 6. The future of digital technology solutions for mental health

Interview with Samuel Thimothy - Chief Growth Officer, OneIMS Samuel Thimothy is an experienced expert in online marketing and sales, with a passion for helping businesses achieve growth through effective marketing strategies. As Chief Growth Officer for OneIMS and co-founder of Clickx, he has a wealth of knowledge to share. Samuel also hosts Coffee with Closers, a show where he interviews successful entrepreneurs and business leaders. Tune in to the latest episode of Marketer of the Month to hear Samuel share some of his valuable insights and secrets to business success. On the Menu: 1. Focusing on acquisition for fast growth 2. Shifting to retention in an established market 3. Importance of establishing smart realistic goals that are realistic & considering resource availability 4. Implementing a technology foundation & tracking key performance indicators 5. Why diversification is important for businesses 6. Business in the age of AI-disrupting industries

Interview with ChatGPT, AI Superstar Introducing ChatGPT, the marketing maven with a flair for all things AI and a knack for making catchy ads that even the most tech-averse grandma would love. Developed by the geniuses at OpenAI, this language model is a true game-changer in the industry. Whether it's analyzing customer feedback with laser precision, or handling chatbot inquiries with ease, ChatGPT always delivers. And in honor of our 100th episode, we're excited to crown this absolute marketing genius as our Marketer of the Month. Let's give a round of virtual applause for this AI superstar!   On the Menu:    1. Automation's taking over! Why adaptation is more important than ever now    2. ChatGPT's biggest flex? Revolutionizing marketing with its human-like skills.    3. A marketing superhero - the ability to write ad copy, analyze feedback, recommend products, and handle customer inquiries - all at the same time!    4. Always improving like a fine wine - the importance of being a constantly improving language model    5. ChatGPT’s state-of-the-art training on vast amounts of data    6. Putting other AI solutions to shame - How ChatGPT sets itself apart from other AI solutions

Interview with Megan Sullivan - Creative Director at Nextiny Marketing   Megan Sullivan is a talented and driven Creative Director at Nextiny Marketing, a leading digital marketing agency that helps businesses of all sizes achieve their marketing goals. Megan's journey toward her current role started at Lee University in Cleveland, where she discovered her passion for combining creativity and business in the world of marketing. With more than half a decade of building CMS websites - Megan is an expert at understanding and visualizing messaging and branding and her keen understanding of the power of strategic marketing has helped numerous businesses in driving growth. Tune in to the latest episode of Marketer of the Month to learn about brand storytelling, website creation, optimization, user experience and much more!   On the Menu:   1. The importance of research, planning, and site structure in creating effective and user-friendly websites    2. Website optimization with the help of Hubspot CMS and data analysis tools like Moz    3. Using the story brand methodology to structure a webpage and simplify marketing guesswork    4. Creating visually aligned content that communicates the client’s brand story and character    5. Handling client feedback and making design decisions that improve brand communication    6. Focusing on pages with conversions, heat mapping, and regular inventory of website performance

Interview with Beatriz Botero Arcila - Faculty Associate at the Berkman Klein Center for Internet & Society at Harvard University and Co-Founder of Edgelands Institute    Beatriz Botero Arcila is a Colombian lawyer who started her career in environmental law and later discovered her interest in technology law while studying for her LLM and Ph.D. at Harvard University. She has been working in the field of city digitalization and information governance and is a faculty associate at the Berkman Klein Center for Internet & Society at Harvard University. She works with the Edgelands Institute, focusing on information governance in cities with an emphasis on security and surveillance. Tune in to the latest episode of Marketer of the Month to hear her shed light on one of the most debated topics of this digital age.   On the Menu:    1. Creating more opportunities than risks with access to data and information    2. Navigating and evolving the relationship between tech and governance    3. The debate around regulating user generated content    4. Solving the problem of lack of access to information and metrics    5. How successful information sharing impacts daily life   6. Data governance challenges in the next years

Interview with Eric Fulwiler - Co-founder and CEO at Rival   Eric Fulwiler has helped build firms using cutting-edge marketing, management, and innovation techniques. For the past 15 years, he has worked with some of the greatest brands in the world, from Fortune 50 companies to billion-dollar start-ups. Armed with his years of experience from VaynerMedia and 11:FS Eric has now branched out into building his own marketing innovation consultancy to help businesses think, act and grow like challengers.  Tune in to this episode of Marketer of the Month to hear Eric share some critical growth marketing strategies to help propel your company to new heights.   On the Menu:    1. Employing AI tools for marketing to achieve better conversions    2. How to develop a marketing mindset that leads to hyper-growth    3. The 4Ps of marketing - getting the fundamentals right    4. Formula for creating and maintaining a strong brand identity    5. Fostering creativity in teams    6. Emerging trends in fintech

Interview with Mike Lieberman - Co-founder, CEO, and Chief Revenue Scientist at Square 2 Mike Lieberman is the co-founder, CEO, and Chief Revenue Scientist at Square 2, Inc., a professional services company providing marketing and sales strategy, tactical execution, analytics and technology guidance for a diverse group of clients. Including software, consumer services, technology, travel, and information services, Lieberman has over 30 years of expertise managing marketing teams in a range of businesses. Tune in to the latest episode of Marketer of the Month to hear this established industry expert talk about strategic marketing, sales enablement, revenue acceleration, and much more! On the Menu:  Starting out in marketing - what worked and what didn't Technology's impact on marketing - how things have changed in the last 20 years Helping clients in their sales and marketing efforts through the Revenue Growth Methodology model Using B2C strategies to more effectively target your B2B prospects Increasing pipeline generation, revenue, customer engagement as sales enablers How to overcome common challenges small business owners face

Interview with Shoham Eckhaus - Chief Strategy Office & CMO at Penguin Strategies Shoham Eckhaus is the chief strategy officer & CMO at Penguin, a B2B Tech Digital Marketing agency. She is a B2B Growth Hacker, passionate about helping tech companies build and maintain effective "marketing machines". An entrepreneur, marketer, product manager, system engineer, and yogi - Shoham is a seasoned strategist and an established industry professional with a career spanning decades of experience.    On the Menu:    1. Building an effective marketing funnel for B2B  2. Capturing and converting leads with little effort  3. Relying solely on paid marketing campaigns  4. Optimizing your customer acquisition funnel: The Dos and Don’ts  5. Predictive Marketing and the Future of AI   6. Expanding to a new product under the same brand

Interview with Moe Kiss - Marketing Data Lead at Canva Moe is the Marketing Data Lead at Australian unicorn startup, Canva. Prior to that, she worked in top product and marketing analytics roles at THE ICONIC, Australia's largest online fashion retailer. She specializes in using analytics to understand marketing acquisition and consumer behaviour, having worked for both agencies and clients. She has also been named top new practitioner by the Digital Analytics Association USA. Tune in to the latest episode of Marketer of the Month to hear her talk about navigating the future of marketing and how to enhance advertising efforts in the coming years.   On the Menu:    1. Using AI in marketing for enhancing advertising efforts in the upcoming years    2. Role of GDPR in increasing data quality    3. How the demise of browser cookies has ushered in a Golden Age of digital marketing    4. First Party Data in 2023    5. The difference between being data-driven and data-informed    6. Digital advertising spending in the upcoming year

Interview with Jen Spencer - Founder & CEO at SmartBug Media Jen is CEO and a Forbes Council Member, leading SmartBug Media®, a globally award-winning intelligent inbound marketing agency. Jen and her team are helping businesses grow revenue by generating leads, engaging accounts, and building brand loyalty through inbound marketing, sales enablement, revenue operations, web development, digital strategy, marketing automation, and public relations. Tune in to the latest episode of Marketing of the Month to hear her discuss how to plan to increase brand and market recognition for a successful 2023.   On The Menu:   1. Future applicability of cloud-based SaaS   2. Impact of long term remote work on work culture   3. Ecosystems - community-led growth, second-party data & marketplaces  4. Transforming your customers into evangelists for your brand  5. Why integrating with leading platforms in their category is a must have for startups  6. Leveraging the power of ecosystem-driven marketing

Interview with Mickie Kennedy - Founder & CEO of eReleases Mickie Kennedy, founded eReleases more than 22 years ago after understanding the dire need for small businesses to have access to the media and a national newswire - all with a personal touch. Mickie's press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. Tune in to the latest episode of Marketer of the Month to listen to Mickie provide tips on how to boost your small startup's visibility and reputation with little effort and capital.   On The Menu:   1. Role of Press Releases in ranking higher in SERPs  2. Obtaining the right media coverage to help boost your small business  3. PR credibility vs social media credibility  4. Starting out in the online advertising space  5. Future of blogging  6. Organic ways of gaining media coverage

Interview with Maya Moufarek - Growth CMO Consultant at Marketing Cube Maya Moufarek is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth. Tune in to the latest episode of Marketer of the Month to know more about the lessons she's learned from working with startups and developing strategies, laying solid foundations, and delivering on huge growth ambitions. On the Menu: What it means to be a ‘full stack’ CMO How the CMO job relates activities to revenue effect and is revenue accountable Why innovation should be in the DNA of an organization as a whole Origin of the growth model How growth includes marketing but is not limited to it What most startups get wrong and right as they scale their businesses

Interview with Elias Rubel - Founder and CEO of Matter Made   A serial founder and currently the Founder & CEO of Matter Made, Elias Rubel is a builder with incredible attention to measurable results. His company is a B2B growth firm, focused on helping clients accelerate their outcomes through marketing, especially at the Series A level (post-product-market fit). In this episode of Marketer of the Month, Elias talks about building an incentives-aligned marketing company and laying the groundwork for navigating the present economic environment as well as weathering an uncertain future.   On the Menu:    1. Investing in immeasurable marketing tactics  2. The effectiveness of team support and effort  3. Benchmarking your marketing strategy  4. Demand capture vs demand creation - navigating through the current economic climate  5. Showing up for your team in times of uncertainty and doubt  6. How to pursue greater growth without compromising your identity

Interview with Brendan Hufford - Founder of Growth Sprints and Growth Marketer at ActiveCampaign   Brendan Hufford is the Founder at Growth Sprints and Growth Marketer at ActiveCampaign. After spending the first decade of his professional career as a high school teacher (and assistant principal), Brendan led the SEO team at two agencies. In 2021, he founded Growth Sprints where he works with SaaS companies, helping them scale from $10M to $100M ARR. Tune in to the latest episode of MoM to learn more about how you can scale your business while simultaneously achieving client expectations and desired outcomes.   On the Menu:    1. Why traditional B2B marketing attribution is broken and what you can do about it  2. The growing reliance on AI  3. Boosting customer acquisition for SaaS through a freemium model  4. The key to building long term relationships  5. Aligning customer expectations, values, and outcomes  6. Why business writing is important in addition to building a trustworthy internet presence

Interview with Tod Sacerdoti - Founder and CEO at Pipedream 2x CEO with a $640 million exit and early investments in unicorns AppLovin and Chime, Tod Sacerdoti is Founder and CEO at Pipedream, a platform that lets developers connect APIs remarkably fast. In this episode of Marketer of the Month, we sit down with Tod to learn more about the lessons he's learned from his incredibly successful career, automations and efficiencies in today's world, and building a product of the future.   On the Menu:    Establishing genuine, meaningful connections and long-term relationships    How to hire the best talent for rapid growth in a startup    Outperforming application integrations in 2022 and the future of APIs    Disciplines to create and deliver value in different fields    Technology investment areas to watch in 2022    Finding the next Uber or Facebook - VC tactics to identify the right companies

Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company's inbound and outbound marketing strategies. Eric has a solid background in building marketing strategies for IT and sales enablement industries, working in companies like KiteDesk, Pipeliner CRM and Nimble. Tune in to the latest episode of Marketer of the Month to learn more about the increasing demand for outsourced outbound prospecting and sales research, and building your brand to drive growth and revenue in light of it.   On the Menu:    1. How outbound marketing aids in achieving typical goals for enterprise clients    2. Prioritizing building an aligned brand to drive growth    3. Doing more with less: marketing budgets in the downturn    4. Customer experience is now tablestakes: taking brand authenticity one step forward    5. Using social media to practice various types of dialogue and awareness    6. Helping prospects understand the value of partnering with your product

Interview with Mark de Grasse - President and General Manager of Digital Marketer Content strategist Mark de Grasse is focused on holistic, sincere methods of marketing and management. Since the middle of the 2000s, Mark has worked in the field of content development, producing tens of thousands of articles, graphics, videos, and podcasts. He is currently Digital Marketer's president and general manager. Listen to him talk about tried and tested methods to drive profitable customer action and create content that has an impact. On the Menu:  The impact of visual content in accelerating the buyer journey for potential customers Hyper personalization in marketing Balancing promotional intent with customer intent The importance of adhering to trends How to leverage data sources other than 3rd party cookies to create targeted content Tips to rank higher on Google in 2022

Interview with TJ Macke - SVP of Strategy at Sapper Consulting   TJ Macke is the SVP of Strategy at Sapper Consulting, where he manages go-to-market initiatives, with a focus on developing new products and partnerships. He is also an Operating Partner at SalesSource, a consulting firm that uses sales processes, SaaS CRM, and cloud technologies to help companies scale their existing sales organizations. In this episode of Marketer of the Month, TJ discusses the evolving role of sales and what it takes to optimise a team in today's digital-first and buyer-centric world.   On the Menu:    1. Using team selling to make large enterprise account sales easier  2. Gating content and how it affects your potential customers  3. Linkedin and podcasting - how unmeasurable brand activities help  4. Shifting from sales enablement to revenue enablement  5. Migrating legacy data: knowing what to move  6. Parallel of designing for both the buying and selling journeys

Interview with Matt Wolach - CEO, RingBot and Host, SaaS-Story in the Making Entrepreneur, investor, coach, and leader Matt Wolach is the host of SaaS-Story in the Making and has a wealth of experience in the sales sector. Matt has almost two decades of experience in SaaS sales management, and is a pro at streamlining the buyer journey to maximize conversions at every stage, from lead to close. Tune in to listen to the latest episode of Marketer of the Month as this SaaS expert discusses tried-and-true methods for efficiently converting your entire sales process into a conversion machine. On the Menu:  Reasons why software companies struggle to scale beyond the initial team Most crucial parts of the sales process Changing the way sales is perceived Biggest mistakes companies make when trying to win more deals Metrics growing tech companies should target How to differentiate from your competition

Interview with Dan Shure - Owner, Evolving SEO & Host of Experts On The Wire   Piano teacher turned SEO expert Dan Shure is an SEO consultant with more than 12 years in-depth experience. Dan has previously worked with clients like GBH (Boston's NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. He also runs a popular SEO podcast named Experts On The Wire and how it has grown over the years. In this episode Dan chats with us about SEO trends and topics and strategies you can implement to boost your business.   On The Menu:   1. The 80-20 rule of marketing    2. How acquiring SEO knowledge can change your life    3. Why getting buy-in and support from web development for SEO is not that important    4. Is the new Google Helpful Content Update helpful at all?    5. Aging of platforms like Facebook and Instagram    6. On user data management audits

Interview with Trevor Hatfield - Founder and CEO, Inturact   Trevor Hatfield is the founder and CEO of Inturact, an Integrated Marketing Agency and HubSpot partner whose mission is to align web-marketing with sales objectives by utilising the most up-to-date methodologies and technological solutions to broaden his clients' reach, build their brand, and increase their revenue. Inturact has run successful campaigns for companies ranging from startups to Fortune 500 corporations. Listen to this SaaS expert discuss actionable changes you can make to transform your web presence from an immovable object to an unstoppable force.   On the Menu:    1. What most people get wrong about marketing attribution    2. How to make data more actionable    3. Sales led approach vs marketing led approach    4. Scaling and optimize support in a growing SaaS company    5. The role of marketing in support    6. How to expertly navigate the recession by aiming for healthy growth

Interview with Scott Brinker - VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com   Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com, the most popular blog on the internet devoted solely to the nexus of marketing and technology. Scott has been regarded as one of the world's foremost thought leaders in the field of marketing technology. We spoke with Scott to get his opinions on emerging martech trends, what the martech landscape of the future looks like and his advice for SaaS companies on surviving challenging times of the present financial environment.   On the Menu:    1. Martech Trends and the Great App Explosion    2. Picking the right tools for your martech stack    3. Identifying which sources to integrate with the Customer Data Platform    4. The role of intuition in data driven decision making    5. How to design a scaling integration strategy that works    6. Adapting your business model to the current macroeconomic environment

Interview with Jay McBain - Chief Analyst at Canalys Jay McBain is one of the most visible and respected thought leaders in the global channel. Named 2021 Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines' top influencer lists, he is often sought out for industry guidance and future trends. Tune in to the latest episode of Marketer of the Month to learn how to scale growth through channel partnerships with adoption, automation, integrations and much more! On the Menu: Why partnerships are crucial to drive growth Finding new partner community watering holes Marketing before vendor selection - how to capitalize on the 28 moments before the deal Why subscription/consumption models are everything - no matter the margin How the tech industry has navigated the difficult roads of downturn and unpredictability Why marketing is no longer limited to a pre-sale activity

Interview with Kate Fairhurst - Cofounder of Growth Minds   Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. She makes digital channels more profitable for her clients as the CoFounder of GrowthMinds. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. Listen to her journey of growth and advancement in this ever-evolving industry.   On the Menu:   1. The state of brand storytelling in the early 2000s    2. The fundamentals of growing a SaaS business    3. Lessons learned from over half a decade of startup experience    4. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response    5. De-risking the journey to scale a business by focusing purely on value-driving activity    6. Turning down clients to focus on productization