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Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
EPISODE 212- Electric Comebacks: VanMoof's CEO Eliott Wertheimer on How to Re-Market a Brand
Eliott Wertheimer is the co-CEO of VanMoof and LAVOIE, with a background in founding FuroSystems. He has worked as an EV Charging Technologies Consultant at Zebra Fuel. Eliott holds a Master's Degree in Innovation, Entrepreneurship, and Management from Imperial College London and a Master's Degree in Aerospace Engineering from the University of Bristol.
On The Menu:
1. Overcoming internal tensions at VanMoof through transparency, communication, and fostering teamwork.
2. Importance of business model innovation, aesthetics, and intuitive features in the e-bike industry.
3. Commitment to sustainability, including better supply chain practices and a future aim for net-zero carbon emissions.
4. Navigating the complexities of scaling hardware and software products efficiently.
5. Building a community through clear brand values and product excellence, especially in rebuilding trust.
6. Financial and brand damage from recalls, emphasizing the importance of preventive measures.
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Happy creating!
#EliottWertheimer #VanMoof #Outgrow #ReMarket #Brands #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
31:0722/08/2024
EPISODE 211- Tech-Savvy Ratings: Moody's Managing Director Fabian Astic on their Approach to Market Trends
Fabian Astic is a Managing Director and the Global Head of Decentralized Finance & Digital Assets, Cyber Credit Risk, and AI Analytics at Moody's Investors Service. With over 18 years of experience, he leads the group responsible for Moody's preparedness for the digitalization of the global economy, focusing on transformative technologies like AI and blockchain.
On The Menu:
1. Overseeing analytical and business preparedness for digital economy technologies like AI and blockchain.
2. Challenges in digital finance include interoperability and the development of stable digital cash alternatives.
3. Need for control over technology, legal, regulatory, and behavioral aspects to manage risks effectively.
4. The disparity between supply-side readiness and demand-side understanding requires education and demystification efforts.
5. Importance of expansion of digital assets to merge with traditional finance and leverage decentralized finance benefits.
6. Continuous publication of research on AI, digital finance, and their intersections to inform market participants.
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#FabianAstic #MoodysInvestor #Outgrow #Market #MarketTrends #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
23:2420/08/2024
Snippet: Connor Jeffers, Founder and CEO of Aptitude 8 and Happily, Explores Hubspot Innovations.
Discusses how HubSpot is continuously enhancing its functionality and addressing product gaps at the HubSpot Elite Agency. These improvements help businesses overcome obstacles and streamline operations. Jeffers also touches on the importance of Salesforce as a platform.
Watch the full episode here 👉https://bit.ly/4cPPqom
01:0218/08/2024
Snippet: William Quigley, Co-founder & CEO of Tether.io and Wax.io Delves Into the Key Differences Between Tokenized and Digital Objects.
He explains that while digital objects cannot be programmed, tokenized objects offer programmability. Furthermore, tokenized objects are the only items on earth that can be transferred virtually from one person to another at no cost, with the recipient instantly knowing they have received the genuine article.
Watch the full episode 👉 https://bit.ly/3AhCzgC
01:3517/08/2024
Snippet: Elizabeth Green, EMEA Advisory and Cyber Lead at Dell Technologies, Examines the Need for Diversity and Talent in Cybersecurity.
Living by the quote "If you can't see it, you can't be it," she emphasizes the importance of providing women with the right tools to climb into leadership roles. Green highlights the necessity of making it easier for females to enter and thrive in this traditionally male-dominated industry.
Watch the full episode here 👉https://bit.ly/4dmhksw
00:5016/08/2024
EPISODE 210- Ask Why: IBM Consulting's Executive Partner Marc Minguella's Guide to Market-Driven Transformation
Marc Minguella is an Executive Partner at IBM Consulting, specializing in Innovation and Digital Transformation with over 20 years of experience. He has a proven track record in defining and executing business and IT strategies for major companies like CaixaBank, Catalonia government, General Electric, Sony, and Panasonic, both as an internal and IBM external consultant across Europe.
On The Menu:
1. Crucial role of customer experience in Digital Transformation.
2. AI’s huge potential, creating new business models and revenue streams.
3. Scaling AI beyond POCs, ensuring ethical governance.
4. Importance of AI and data governance, creating customer-specific models.
5. Embracing diversity in perspectives, and enhancing problem-solving.
6. Using the OKR framework to manage short and long-term goals.
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#MarcMinguella #IBM #Outgrow #Market #Transformation #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
19:4814/08/2024
EPISODE 209- From Innovation to Market: Cambridge Centre for Alternative Finance's Hugo Coelho on the Journey of Digital Assets
Hugo Coelho is the Digital Assets Regulatory Lead at the Cambridge Centre for Alternative Finance at Cambridge Judge Business School and Financial Innovation for Impact (Fii), with a background that spans policy advising and financial market analysis. Previously, he served as Director of Policy for Europe and the UK at Binance and Partner at Forefront Advisers.
On The Menu:
1. Approach to Regulation: Evidence-based, facilitating exchange of views among regulators.
2. Digital Tools: Development of tools like the Bitcoin electricity index and stablecoin mapping.
3. Political Priorities: Intersection of digital and green finance as top political priorities.
4. Balancing Innovation: Ensuring regulations are tech-neutral and understanding industry dynamics.
5. Digital Finance Integration: Role in defragmentation of financial markets and capital market integration.
6. Privacy Concerns: Potential privacy issues with Central Bank digital currencies.
7. Program Marketing: Strategies to attract regulators to the digital assets program.
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Happy creating!
#HugoCoelho #CambridgeJudgeBusinessSchool #Outgrow #Fianance #DigitalAssets #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
26:0813/08/2024
Snippet: Yue Wang, Head of Advanced Network Research at Samsung Electronics, Discusses the Challenges and Necessities of Driving Innovation.
She explains that innovation demands changes in the existing system, which may not always be well-received or correct. Wang emphasizes the importance of balancing risk-taking with justifying ROI, and the need to stay ahead of the curve.
Watch the full episode here 👉https://bit.ly/3Y0B1RU
00:5809/08/2024
EPISODE 208- From Clicks to Carts: IKEA's Chief Digital Officer Parag Parekh on Furnishing Stores of the Future
Parag Parekh is the Global Chief Digital Officer at Ingka Group | IKEA, based in Malmö, Sweden. With over 20 years of experience in digital leadership across retail, consumer products, and industrial sectors, he has held influential roles at companies such as Adidas, GE, Honeywell, and Tata. Parag has an MBA in Information Technology from NMIMS and completed executive development at Harvard Business School.
On The Menu:
1. Introduction to IKEA's launch on the GPT store and initial interaction metrics.
2. Journey from brick-and-mortar to seamless omnichannel retailing.
3. "Front Days" initiative and its role in understanding and improving customer experiences.
4. Strategies for identifying and nurturing high-potential talent in digital teams.
5. Overview of IKEA's commitment to sustainability in digital initiatives.
6. Use of IKEA Family membership engagement as a key performance indicator.
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#ParagParekh #Ikea #Outgrow #Furnishing #Furniture #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
26:1709/08/2024
Snippet: Enno de Boer, Head of Global Operations Technology at McKinsey & Company, Shares Insights on Overcoming Challenges in Operations!
He emphasizes the importance of staying focused, strategic planning, and aligning with business goals. De Boer highlights the need to bring innovative solutions that augment the frontline and enhance workforce capabilities.
Watch the full episode here 👉https://bit.ly/3Sh85Bi
00:4508/08/2024
Snippet: Don McGuire, CMO of Qualcomm on Driving AI Success.
For Don, the true measure of AI product success lies in the value generated, human integration, and positive transformation of business models. Enhancing efficiency, and productivity, and creating new revenue streams are critical metrics.
Watch the full podcast to know more! 👉https://bit.ly/4fu91fL
00:4007/08/2024
EPISODE 207- Identity Crisis: London Stock Exchange Group's Head of Digital Identity Daniel Flowe on Digital Market Fraud
Daniel Flowe is a Technology Evangelist specializing in Identity, Onboarding, and Compliance, and a dedicated DEI Advocate. He leads Digital Identity initiatives at the London Stock Exchange Group (LSEG) in Raleigh, North Carolina. With over four years at LSEG, Daniel has progressed through various roles, contributing significantly to the company's digital identity strategy.
On The Menu:
1. Financial crime and fraud are heavily linked to identity verification failures.
2. Generative AI poses threats; need for new methods to verify authenticity.
3. Importance of verifying beneficial ownership to combat shell company misuse.
4. Enhancing security and user experience by giving control back to individuals.
5. Shift from direct selling to engaging customer-focused content creation.
6. Identity verification spans the entire customer lifecycle, not just initial onboarding.
7. Ensuring compliance while focusing on enhancing customer satisfaction and growth.
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#DanielFlowe #LondonStockExchange #Outgrow #DigitalMarket #MarketFrauds #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
26:5506/08/2024
Snippet: Rapid-Fire Round Where Experts of Volvo, Ey, Vimeo, and More Share Unfiltered Insights and Business Brilliance!
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Volvo, Ey, Vimeo, Wax, Sandbox, Babbel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7
00:2404/08/2024
Snippet: Sebastian Borget, Co-founder and COO of the Sandbox, Talks About Avatar-Centric, User-Owned Assets, Multiplayer Adventures, Socializing, and Earning.
The unique content and experimental creations you'll find in Sandbox are unparalleled. Let's embrace this exciting journey together. There's nothing like it out there, and it's attracting a wave of new users and creators!
Watch the full episode here👉https://bit.ly/3L9wo0d
00:5003/08/2024
Snippet: Ariel Garten, Founder of Muse by Interaxon, Addresses the Stigma Surrounding Mental Health Concerns.
She emphasizes that in the last five years, we've come to understand that everyone is somewhere on the spectrum of anxiety, depression, or ASD and that it's all okay.
Watch the full episode here 👉https://bit.ly/3TukdQl
01:0902/08/2024
Snippet: Julien Bertolini, IoT Expert at Volvo Group, Sheds Light on the Challenges Behind the High Failure Rate of IoT Initiatives.
He identifies three key reasons: the lack of communication between IT and OT departments, the scarcity of skilled professionals, and the absence of a solid foundational strategy. Understanding these challenges is crucial for organizations looking to embark on successful IoT journeys.
Watch the full episode here👉https://bit.ly/4aTSG0k
01:0101/08/2024
EPISODE 206- Designing a New Currency: European Central Bank's Director of Digital Euro Evelien Witlox on Digitizing Cash
Evelien Witlox is the Director of Digital Euro at the European Central Bank, known for her energetic leadership and expertise in managing large, international teams and partnerships. She champions future-oriented strategies with a results-driven approach, pushing teams and organizations to excel beyond current limits.
On The Menu:
1. Evolution of cash to digital form and its importance in a digitizing world.
2. Reducing dependence on non-European payment providers and maintaining currency independence.
3. Interaction with stakeholders and the public to shape the digital euro.
4. Significance of societal agreement and legislation for the digital euro.
5. Long-term goals include successful legislation, implementation, and offering an alternative choice.
6. Ensuring user-friendliness and security in the digital euro's design.
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#EvelienWitlox #EuropeanCentralBank #Outgrow #Banking #CurrencyMarket #MarketGrowth #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
18:5230/07/2024
Snippet: William Quigley, Co-founder and CEO of Wax, Sheds Light on the Often Overlooked Currency Conversion Tax.
He explains how this hidden tax impacts every business and reveals how only a few firms are granted special privileges by governments to handle currency exchange.
Watch the full episode 👉 https://bit.ly/4bLpKZD
01:5828/07/2024
Snippet: Enno de Boer, Head of Global Operations Technology at McKinsey and Company, Explores Lean Manufacturing.
He discusses the concept of lean manufacturing and the inspiration behind creating a platform where users can find the best supply chains in the world that have embraced technology for outsized impact. Currently, there are 153 lighthouses on this platform, showcasing the pinnacle of tech-driven supply chains.
Watch the full episode here 👉https://bit.ly/3Sh85Bi
01:0327/07/2024
Snippet: Connor Jeffers, Founder and CEO of Aptitude 8 and Hapily, Talks About His Journey and Experiences.
He shares how he started at a Top Hat company, left school to pursue sales and marketing, and navigated a roller coaster of a journey to achieve his current success. Jeffers provides valuable insights and learnings from his entrepreneurial path.
Watch the full episode here 👉https://bit.ly/4cPPqom
01:2326/07/2024
EPISODE 205- Banking on the Cloud: Amazon Web Services' Head of Worldwide Banking Industry Charith Mendis on How to Drive Market Growth
Charith Mendis is the Head of the Worldwide Banking Industry for Amazon Web Services (AWS), where he oversees global banking industry activities. With over 15 years of experience in financial services across Asia, EMEA, and North America, he helps banking and lending organizations leverage cloud capabilities to innovate and transform their operations.
On The Menu:
1. AWS's role in enhancing call center operations, personalization, operational efficiency, and risk understanding.
2. Tailored strategies for banks' unique needs, focusing on end goals and specific use cases.
3. Regulations as a constant, not a hindrance, to cloud adoption in the banking industry.
4. Emphasis on AWS's security measures, encryption methods, and customer-defined data storage practices.
5. Integration of generative AI, shifting towards conversational interfaces and NLP.
6. The importance of working backward from the customer needs to avoid rework and inefficiencies.
7. Enhancing operations through hyper-personalization, propensity models, lending operations, and call center capabilities.
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#CharithMendis #AmazonWebServices #Outgrow #Banking #GamingGrowth #MarketGrowth #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
16:4323/07/2024
Snippet: Yue Wang, Head of Advanced Network Research at Samsung Electronics, Explores AI Transformation in Telco.
She discusses how AI is revolutionizing the telecommunications industry at MWC. She highlights how AI not only reduces costs but also opens up new revenue streams, driving innovation and efficiency.
Watch the full episode here 👉https://bit.ly/3Y0B1RU
00:5220/07/2024
Snippet: Sebastian Borget, Chief Operating Officer at The Sandbox, Delves into the Transformative Potential of Blockchain Technology.
He highlights how it grants genuine ownership to creators who contribute content, revolutionizing the way we think about digital assets.
Watch the full episode here👉https://bit.ly/3L9wo0d
01:2219/07/2024
Snippet: Philipp Schulte, CEO of Giesecke+Devrient Mobile Security, Discusses his Work in Critical Infrastructures.
Schulte highlights the importance of providing security technology that ensures all customers can enjoy its benefits. He explains IoT as connecting everything that runs on power, showcasing the future of interconnected devices.
Watch the full episode here 👉https://bit.ly/3WqOaSY
00:4918/07/2024
EPISODE 204- From Candy Crush to Cash: Revolut's Chief Growth & Marketing Officer Antoine Le Nel on How to win the Marketing Game
Antoine Le Nel is Chief Growth and Marketing Officer at Revolut, a leading fintech company. With a background in growth, marketing, and analytics, Antoine is dedicated to empowering financial freedom and access. He spearheads global growth strategies for both B2C and B2B offerings, overseeing Marketing, Communications, Analytics, and Growth Partnerships.
On The Menu:
Discussion on balancing growth, marketing, and analytics in a cohesive strategy.
Importance of a solid analytical foundation for effective growth and marketing.
Brand marketing as a catalyst to support growth driven by analytics.
Applying insights from gaming to FinTech, emphasizing product quality.
Approaches to resonate with different industry audiences, focusing on consumer services.
Navigating outdated banking regulations while maintaining customer trust.
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#AntoineLeNel #Revoult #Outgrow #Gaming #GamingGrowth #Growth #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
24:5418/07/2024
EPISODE 203- Marketing for Good: United Nations WFP Head of Innovation Accelerator Bernhard Kowatsch on How Big Data and Startups Are Tackling Hunger
Bernhard Kowatsch is the Head of the Innovation Accelerator at the UN World Food Programme, a Social Entrepreneur, an ex-BCG consultant, and a TED speaker. He founded the WFP Innovation Accelerator in 2015, leading it to become the world's largest social impact startup accelerator. He holds a degree from HEC Paris and is a recognized thought leader in social impact innovation and technology.
On The Menu:
1. Changing perceptions on innovation's role in solving global challenges.
2. Encouraging risk-taking and collaborative problem-solving within the organization.
3. Strategies for attracting partners, funders, and innovators.
4. Effective storytelling and personal marketing for social impact entrepreneurs.
5. Importance of mentorship and peer support in overcoming startup challenges.
6. Trends towards more professional and impactful philanthropic investments.
7. Selection criteria and goals for impactful solutions in humanitarian issues.
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#BernhardKowatsch #UNWorldFoodProgramme #Outgrow #BigData #Hunger #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
28:2916/07/2024
Snippet: Thomas Holl, MD & Co-founder of Babbel, Examines Inclusive Language Learning!
He shares how the main goal of his product is to help millions of people, not just the elite, to read and learn the language they wish to. He emphasizes Babbel's mission to make language learning accessible and inclusive for everyone.
Watch the full discussion here 👉https://bit.ly/3OYhsEm
00:3113/07/2024
Snippet: William Quigley, co-founder, and CEO of WAX.io, Delves into the Revenue Potential of NFTs.
He discusses how NFTs serve as the primary way blockchain games generate income and the innovative possibilities of programming these microcomputers.
Watch the full episode 👉 https://bit.ly/4bLpKZD
01:0012/07/2024
Snippet: Julien Bertolini, IoT expert at Volvo Group, Explores the Future of Transportation!
He also highlights significant shifts in the industry of transportation as a service, emphasizing how these innovations will reshape our future.
Watch the full episode here👉https://bit.ly/4aTSG0k
00:3311/07/2024
EPISODE 202- From Data to Market: Deloitte's Intelligence Services Center Lead Jonathan Daglish on Ai's Role in Strategizing
Jonathan Daglish is a Senior Manager and the Intelligence Services Centre Lead at Deloitte. He holds a Master's degree in Terrorism, Crime, and Global Security and has extensive experience in intelligence and risk advisory roles, including previous positions at Dataminr and TorchlightGroup Ltd.
On The Menu:
1. AI-Powered Social Listening: Preparation for risks using AI.
2. Future Landscape of Decision-Making: Interconnectivity and data points shaping decision processes.
3. Effective Risk Detection with AI: Technologies like NLP and NER in risk identification.
4. Differentiation in Competitive Market: Partnerships with startups and tech companies.
5. Content Marketing Strategies: Snapshot posts, white papers, and event hosting.
6. Fostering Innovation: Collaborations and unrestricted product development.
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#JonathanDaglish #Deloitte #Outgrow #AiStrategy #AI #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
16:3311/07/2024
EPISODE 201- Governing Ai: Lead Negotiator of European Union's Ai Act Dragoș Tudorache Talks Compromise & Cooperation
Dragoș Tudorache is a Member of the European Parliament and chairs the Special Committee on Artificial Intelligence in the Digital Age. He began his career as a judge and later held key positions at the OSCE and UN missions. He managed strategic projects at the European Commission, including the Schengen Information System and VIS.
On The Menu:
1. Twin objectives of fostering AI innovation and protecting societal interests.
2. Complexities and importance of global collaboration in AI development.
3. An open-minded approach to policymaking from varied legal and leadership experiences.
4. Essential strategies and tactics for achieving balanced outcomes.
5. Role of the Digital Services Act (DSA) and AI Act in mitigating fake news.
6. The transversal nature of AI affects all economic sectors and societal interactions.
7. Navigating geopolitical competition and standard-setting in AI.
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#DragosTudorache #EuropeanParliament #Outgrow #Cooperation #EuropeanGovernment #AI #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
29:3509/07/2024
Snippet: Sebastian Borget, CEO of Sandbox Analyzes Blockchain and NFTs.
He delves into how Sandbox leverages blockchain technology and NFTs to create a fully gated experience. He discusses the innovative equipment that enhances user experience and expands player engagement, pushing the boundaries of what's possible in the gaming world.
Watch the full episode here👉https://bit.ly/3L9wo0d
02:1204/07/2024
EPISODE 200- Metrics on the Move: BlaBlaCar's Co-founder Frédéric Mazzella on How to Measure Success
Frédéric Mazzella, founder of BlablaCar, is also co-founder of Captain Cause, which allows companies to finance environmental and/or social associative projects. He is a regular speaker at leading international conferences and in the media, where he comments on the fast-changing mobility landscape, entrepreneurship, global marketplaces, and building trust in online communities.
On The Menu:
1. Minimal adaptation is needed due to the universal nature of car ownership and mobile networks.
2. Necessity to decarbonize transport to address climate change and ensure future mobility.
3. Use diverse KPIs based on campaign goals, targets, and communication methods.
4. Ensure your product will make the world better to sustain motivation through challenges.
5. Focus on efficiency and automation to handle repetitive tasks, staying creative and adaptive.
6. Stay frugal and efficient, symbolized by the ability to live simply while building the company.
7. Building a robust trust network was essential for user confidence in carpooling with strangers.
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#FredericMazzella #BlaBlaCar#Outgrow #Metrics #Success #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
16:2204/07/2024
Snippet: Ariel Garten, Founder of Interaxon and Muse Explores the Rise of Meditation.
Ariel shares the trajectory that led meditation to be widely recognized. She delves into how meditation has evolved to become a significant part of pop culture, transforming the way we understand and practice mindfulness.
Watch the full episode here 👉https://bit.ly/3TukdQl
01:0203/07/2024
Snippet: Kelvin Beachum NFL Athlete, and Investor Elaborates on his Journey of Growth and Success!
One of the biggest hurdles is often the ability to be coachable. Being open to feedback and guidance from others can make a world of difference in how a founder navigates their path.
Watch the full episode here! 👉https://bit.ly/3Ted0np
00:4802/07/2024
EPISODE 199- Phish and Chips: Cisco's Director of Strategic Engagements Wendy Nather on AI’s Role in the Future of Cyber Scams
Wendy Nather is the Director of Strategic Engagements at Cisco, leveraging over 40 years of IT operations and security expertise. With experience in financial services and industry analysis, she excels in security program management, threat intelligence, risk analysis, and incident response.
On The Menu:
1. Discussed the importance and challenges of incorporating threat intelligence in security strategies.
2. Preferred the FAIR model for conducting risk assessments and engaging business leaders.
3. Emphasized dialogue with non-technical stakeholders to align on risk probabilities and impacts.
4. Described complexities and creativity required in implementing Identity and Access Management solutions.
5. Highlighted automation of incident detection and freeing up SOC personnel for complex tasks.
6. Suggested creative and low-cost security measures for resource-limited organizations.
7. Emphasized managing AI risks with traditional software security practices and addressing AI model integrity.
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#WendyNather #Cisco #Outgrow #Ai #CyberScams #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
26:0202/07/2024
Snippet: William Quigley, Co-founder and CEO of Wax, Highlights How Video Game Companies Are Constantly Innovating, Especially in Areas Like Graphics and MMOG.
Quigley predicts that the next frontier for video games will be augmented reality (AR). However, he acknowledges that current AR technology, such as the new Apple goggles, faces challenges like high price points and user discomfort.
Watch the full episode 👉 https://bit.ly/4bLpKZD
02:0827/06/2024
EPISODE 198- The Modern Machines Market: Siemens' Head of Technology & Innovation Management Annika Hauptvogel Talks AI & Sustainability
Annika Hauptvogel is the Head of Technology & Innovation Management at Siemens, recognized as a 40 under 40 Capital leader and a visionary by BCG & Handelsblatt and Business Insider. With a career at Siemens spanning nearly nine years, she leads strategy and innovation, focusing on sustainable technologies. She has previously managed R&D projects, digital services for rail systems, and strategic initiatives for the CEO.
On The Menu:
1. Describes how KPIs are important for measuring the success of industrial metaverses.
2. Reassures the positive impact of AI on jobs and the workforce.
3. Overview of the innovation ecosystem and its impact on fostering collaboration.
4. Details on external partnerships and open innovation campaigns.
5. Approach to handling technical regulations, standardization, and quality management.
6. Describes Siemens' marketing strategy aligned with business goals.
7. Addresses challenges and solutions in managing innovation in a large organization.
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#AnnikaHauptvogel #Siemens #Outgrow #Ai #Sustainability #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast
21:3527/06/2024
Snippet: Ariel Garten, Founder of Interaxon and Muse, Discusses Meditation as the Original Technology.
For over 2000 years, it has been the tool for observing ourselves before anything else. Join the discussion on the timeless practice that continues to empower self-awareness and mindfulness.
Watch the full episode here 👉https://bit.ly/3TukdQl
01:0026/06/2024
Snippet: Sairah Ashman, CEO at Wolff Olins Explains How the Diverse Talent She Works with Inspires her Mind in Various Directions.
She also shares her eclectic taste in books, movies, and music, acting as a catalyst for triggering new ideas. Join the conversation on creativity and inspiration in the business world!
Watch the full episode here! 👉https://bit.ly/4aAF3E0
00:3925/06/2024
EPISODE 197- Bots on the Ballot: NYU's Professor Joshua Tucker on How Tech & Marketing are Throwing Democracies Into a Spin
Joshua Tucker is a Professor of Politics at New York University, where he is also an affiliated Professor of Data Science, Russian, and Slavic Studies. He serves as the Director of NYU’s Jordan Center for the Advanced Study of Russia and co-director of the NYU Center for Social Media and Politics. His research focuses on comparative politics, mass politics, and the impact of social media on political behavior.
On The Menu:
1. Generative AI reduces content production costs, influencing election campaigns and foreign interference.
2. Importance of cross-disciplinary partnerships in digital democracy research.
3. Difficulties in changing entrenched political attitudes and affective polarization.
4. Changes in Twitter data access for academic research under new ownership.
5. A shift from social graphs to engagement-maximizing algorithms in content delivery.
6. Implications and concerns of banning TikTok in the US from a democratic perspective.
7. Zelensky's efforts to garner international support through diplomacy and technology.
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#JoshuaTucker #NewyorkUniversity #Outgrow #Tech #MarketerOfTheMonth #Marketing #MarketingTactics #Outgrow #Democarcy #Podcastoftheday #MarketingPodcast
40:4324/06/2024
Snippet: Kelvin Beachum, NFL Athlete, and Investor, Empowers Diversity in Aviation.
Kelvin Beachum discusses the United ABA Academy's groundbreaking work in removing entry barriers for black and brown children in the aviation industry. This initiative plays a crucial role in diversifying the sector, which is a significant player in the economy. Join the conversation on creating equal opportunities in aviation at Collision Conf!
Watch the full episode here! 👉https://bit.ly/3Ted0np
00:3122/06/2024
Snippet: Thomas Holl, MD and co-founder of Babbel Reflects on the Founding Moment of Babbel!
He shares how all four co-founders quit their jobs to start the music-learning platform, realizing that language learning was ripe for innovation. Join the discussion on transforming language education with Babbel's innovative approach!
Watch the full discussion here 👉https://bit.ly/3OYhsEm
01:2521/06/2024
Snippet: Julien Bertolini, IoT Expert at Volvo Group, Unveils his Groundbreaking Tools!
This tool enables the visualization of any data and provides notifications on specific conditions, granting individuals without development skills the full power of IoT. Join the discussion on democratizing IoT for all!
Watch the full episode here👉https://bit.ly/4aTSG0k
00:3720/06/2024
Snippet: Nicholas Thompson, CEO of the Atlantic Discusses the Importance of Identifying Areas and Demographics Unaware of the Atlantic’s Content.
He emphasizes the goal of reaching new audiences, citing New Hampshire as an example. By conducting surveys and pinpointing these pockets, Thompson aims to expand The Atlantic's reach and impact.
Watch the full episode here 👉 https://bit.ly/3UnpCrK
00:2215/06/2024
Snippet: Amy Bernstein, Editor at Harvard Business Review Highlights the Importance of Transparency in Salary Levels.
She emphasizes that transparency fosters trust and fairness in organizations. Additionally, Bernstein discusses how diversity in the decision-making process leads to better outcomes, as varied perspectives contribute to more informed and equitable decisions.
Watch the full episode here 👉https://bit.ly/3tIguF2
00:4314/06/2024
Snippet: Julien Bertolini, IoT Expert at Volvo Group Discusses the Significant Value IoT Brings to Logistics.
He highlights its impact on various aspects, including packaging and product delivery. Join Julien as he explores how IoT is revolutionizing the logistics industry, enhancing efficiency, and transforming the way goods are packaged, tracked, and delivered.
Watch the full episode here👉https://bit.ly/4aTSG0k
00:4713/06/2024
EPISODE 196- Micro-Influencers, Major Impact: Neil Patel’s Guide to Influencer Marketing
Neil Patel is the co-founder of Crazy Egg and Hello Bar. A New York Times bestselling author, he is recognized by The Wall Street Journal as a top influencer on the web and by Forbes as one of the top 10 marketers. He has helped major companies like Amazon, Microsoft, and Google grow through innovative marketing strategies. He is passionate about sharing his expertise in marketing and driving business growth through engaging data-driven content.
On The Menu:
1. Consistency, collaborations, and trending topics drive podcast growth.
2. A/B testing thumbnails, engaging hooks, and frequent cuts increase YouTube engagement.
3. Traditional SEO remains crucial, but appearing in AI-driven queries like ChatGPT is becoming essential.
4. Use analytics to identify low-hanging fruits, optimize funnel drop-offs, and enhance channel performance.
5. High-quality, relevant content is vital for maintaining audience interest across platforms.
6. Utilize Google Trends to identify and capitalize on popular topics for content creation.
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#NeilPatel #CrazyEgg #Outgrow #HelloBar #MarketerOfTheMonth #InfluencerMarketing #MarketingTactics #Outgrow #Podcastoftheday #MarketingPodcast #MicroInfluencers
04:2211/06/2024
Snippet: William Quigley, Co-founder and CEO of Wax, Delves Into the Nuances of Digitization Versus Tokenization.
He emphasizes the lack of understanding around this distinction and its impact. Quigley shares how this realization sparked the idea of using blockchain for video game virtual item trading, aiming to increase adoption. Join the conversation as he discusses the transformative potential of blockchain technology in revolutionizing digital asset ownership and trading.
Watch the full episode 👉 https://bit.ly/4bLpKZD
01:0608/06/2024
Snippet: Sebastian Borget, CEO at Sandbox, Explores Creative Empowerment!
He discusses the company's vision of empowering creators through new technology. He highlights the importance of providing creators with a seamless experience.
Watch the full episode here👉 https://bit.ly/4bKwg2X
01:2007/06/2024