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Business
Robert Plank
Marketing, entrepreneurship, membership sites, webinars, and traffic
336: Relationship Building, Social Media Marketing, and High Ticket Coaching with America’s Leading LinkedIn Coach Ted Prodromou
Ted Prodromou, The Social Media Guy, knows why you aren't getting business from LinkedIn. Many people use LinkedIn (and social media) as a spamming tool, and you should instead spend a few minutes a day to build relationships. Treat your job title as a headline, view the profiles of people you want to connect with, and connect with a few people a day.
Ted walks those prospects up the ladder by asking people something fun about their business, then tells them about his business and websites. He adds those people to Facebook audiences, retargets them with a Facebook pixel, and sends them through three surveys before getting them on a discovery call.
Resources
Ted Prodromou: The Social Media Guy (Official Site)
Connect with Ted (LinkedIn)
Seven LinkedIn Strategies to Get More Clients (Site)
26:1620/06/2017
335: Use Proof to Add the Social Proof Conversion Cheat Code to Your Sales Pages, Shopping Carts, and Signup Pages to Increase Your Income with Dave Rogenmoser
Dave Rogenmoser is the co-founder of Proof, a simple pixel you can place on your website that displays social proof to your visitors.
This notification appears in the bottom corner to show the first names and cities (with photos) of people who have recently purchased. Use it for social proof of any kind, such as email opt-ins or webinar signups.
You can also display your "proof" directly on your checkout page or on the front page of your site. Dave hopes that adding that proof pixel to your site will become part of your checklist when setting up a new web property.
Signup for Proof at UseProof.com
21:5419/06/2017
334: Entertain, Educate, Elevate: Build Customer Relationships, Keep Your Business Simple, and Send Daily Emails with Ben Settle
Ben Settle is the world's leading email copywriter and he wants to show you how to double your sales with email. Ben's goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he's speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing.
Resources
Ben Settle (Official Site)
Ben Settle's (Blog)
The BenSettle.com (Podcast)
Ben Settle (LinkedIn)
The Email Player's (Book)
36:0516/06/2017
333: Buy Existing Money-Producing Businesses to Shortcut Your Path to Passive Income with Portfolio Shark Ace Chapman
Ace Chapman from Portfolio Sharks is an expert when it comes to buying existing businesses, and he wants you to build that portfolio of income-producing websites. Listen in as he reveals his criteria for purchasing a business and how he creates monthly income with very little hassle.
Resources
Portfolio Sharks (Website)
Email Ashley, Ace's Assistant (Email)
BizBuySell (Website)
34:0915/06/2017
332: Self Publishing, Book Marketing, Ghostwriting and LinkedIn Marketing with The Writing King Richard Lowe
Richard Lowe, Jr. is the writing king. He's created a number of guest blog posts, books of his own, ghostwritten books for others and written countless LinkedIn profiles for clients. If you're curious about the secrets of super-productive and ultra-popular writers, then you'll want to hear about Richard's writing methods as well as his techniques for marketing books once they're published.
Resources
Richard Lowe: The Writing King (Official Site)
Richard's Amazon Author Page (CoolAuthor.com)
Richard Lowe, Jr. (LinkedIn)
Make a Living as a Professional Self-Published Author (Book)
35:4114/06/2017
331: High Status: Unlock Your Ultimate Destiny, Charisma, Rapport, Success and More with Jason Capital
Jason Capital is the author of Higher Status. Being "High Status" means that you live life on your own terms and attract what you want, in your business and personal life. Jason has a number of quick and easy exercises you can use to improve your mindset, carefreeness, and body language so that you can improve your own status and the status of those around you.
Resources
High Status book (Book)
Jason Capital (Official Site)
Jason Capital (YouTube)
48:0113/06/2017
330: Smooth Business Growth: Build Your E-List Using Blogs, Videos and Podcasts with Content Marketing Expert Lyndsay Phillips
Lyndsay Phillips knows all about content marketing and wants you to use whatever tool fits your personality, whether that's blogging, videos, or podcasting. Ideally, you should blog weekly, use social media three times per day, publish one weekly video, and podcast every two weeks or so. She shares many content strategies and hacks to get the most of your day and your business. For example, an easy method for most people is to simply carve out that time in the calendar for content creation.
Resources
Lyndsay Phillips (Official Site)
Smooth Business Growth (Website)
Google Analytics (Google Analytics)
TubeBuddy (Website)
32:4612/06/2017
329: E-Commerce Traffic and Conversion Using Heatmaps and User Testing with Jon MacDonald
Jon MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only "the good" remains.
Jon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They come to a website with a specific paid or need, and they need to find the solution they're looking for in order to convert.
He installs simple tools (on any platform) to track cursor movements, clicks and scrolls to see where users navigate and uncover sales leaks. He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions.
Resources
The Good (Score Your Site)
Diane James (Faux Floral Client)
CrazyEgg (Website)
HotJar (Heat Mapping)
Google Analytics (Google Analytics)
Peek User Testing (Website)
32:2909/06/2017
328: Power in Connections: Get Out More, Make Massive Progress and Use Publicity to Skyrocket Your Business with Maxx Anderson
Maxx Anderson from MaxximumPR.com is a lifelong entrepreneur. She began at age 11 selling grit newspapers, which later led to a snow shoveling business, owning a gym at age 23, and then real estate and publicity.
She has several interesting stories and lessons about how she's differentiated herself in real estate, how she used guerilla marketing to get free radio advertising, and tons more. She also explains the power of modeling and connecting with like-minded people, so you'll want to listen in right now.
34:2308/06/2017
327: Vending Machine Franchising: Find Entrepreneurial Success from Small Goals and Consistent Action with Matt Miller
Matt Miller is the creator of School Spirit Vending, a franchise opportunity that installs sticker vending machines in schools. Listen in as he details his journey from day job to freedom where he built a vending machine franchise business. Matt describes how he built his business as well as his thought process for staying productive with 90 day goals, a spreadsheet to track milestones, and 1-2 hours per day to check off steps.
33:1207/06/2017
326: Thinkific: Create an Online Course to Build Your List and Generate Income with Sid Bharath
Sid Bharath is the creator of Thinkific, a platform that allows you to host your own online courses. It's used by over 6,000 companies including people like Grant Cardone and John Lee Dumas. It hosts courses of all kinds, everything from hoola hopping to flying drones.
Thinkific is a great solution because you don't have to setup your own hosting and shopping cart. You can use this platform and be up and running in minutes. You can start on the free plan of Thinkific and work your way up. You can start with your own free courses to build your list, then work your way up to paid courses. Thinkific hosts your videos, and you can add drip content, quizzes and surveys, as well as grading and discussion.
Sid also talks about ways you can drive traffic to your course once you've created it on Thinkific, such as paid ads (Google and Facebook), organic traffic (guest posting, Quota, Facebook & LinkedIn groups), and live broadcasting (YouTube Live, Facebook Live, and Instagram Live).
Get An Account with Thinkific Now
27:1606/06/2017
325: The Perfect Day Formula: Structure Equals Freedom! Have a Clear Vision and Laser-Focused Goals By Implementing The Five Pillars of Success with The World’s Most Disciplined Man Craig Ballantyne
Craig Ballantyne is the author of The Perfect Day Formula which shows you how to get the most out of every day and be as productive as possible, as opposed to putting out fires or just going through the motions. Craig has a number of proven strategies and easy hacks to win the day.
For example: know what you can control, limit your decision making (i.e. Mark Zuckerberg wears the same hoodie and grey shirt every day), have a vision (clear picture) of where you want to be in the next 3-5 years, have laser-focused process goals instead of huge unattainable ones. Know yourself and use "self rules" (but not laws) to stay on track, i.e. if you're looking to lose weight, keep junk food out of the house. These are just a few of the tried and true methods Craig recommends.
Craig's Five Pillars of Success
Have the same bedtime and wake time every day
Have 15 minutes of uninterrupted productive time (Stephen King writes 2,000 words a day)
Perform an activity daily for your health (i.e. meditation)
Focus on your #1 wealth building activity every day (such as recording a podcast or writing a book)
Have a not-to-do rule to limit backsliding
Resources
The Perfect Day Formula (Free Book)
Craig (Instagram)
Craig Ballantyne (Official Site)
Early to Rise (Website)
Turbulence Training (Weight Loss Product)
30:3505/06/2017
324: Evergreen Organic Rankings and Traffic: Build Backlinks Using HARO and Guest Blog Posts with Adam White
Adam White from SEOjet is an SEO professional who has optimized over 350 websites. He says that to get noticed, stay relevant, and bring massive traffic to your website, you should be using Help a Reporter Out and guest posting. Search engines (like Google) trust big brands (like Apple and Amazon) and to get them to trust your brand, you must create power pages (2000+ words) and stay on top of your backlinking and outreach.
Resources
SEOjet (Management Software)
Guest Post Tracker (Find Blogs In Need Of Your Content)
Help a Reporter Out / HARO (Connect With Journalists Who Need Content)
FastCompany (Website)
31:0002/06/2017
323: Website Planning for Small Businesses: Get a Clear Roadmap for What You Want, Manage Expectations and Avoid the SEO Geek-Speak with Veteran Web Professional Ben Seigel
Ben Seigel is the Principal of Versa Studio, which is a web design team that specializes in diving deep into your business where you can engage deeply in the process.
In our discussion today, Ben explains what people need to know going in when hiring a web design team, how to manage expectations, as well as his thought process when managing complex web projects. He and his team can provide you anything from a multi-page website to a custom solution such as a podcast site.
Resources
Versa Studio (Website)
Website Planning for Small Businesses (Discount Code "robertplank")
36:1601/06/2017
322: Ardor SEO: Build Links, Boost Your Search Ranking and Think Outside the Box with Reputation Engineer and Authority Marketer Kris Reid
Kris Reid is the founder of Ardor SEO. He's developed several tools to build backlinks and increase website ranking. Listen in to discover his advice about search engine optimization, including quick wins and low hanging fruit (for example, buy an aged domain, or increase your ranking on links on place #11 or #12 to bump yourself up to the first page).
Resources
Ardor SEO (Kris' SEO Agency)
Kris Reid (Personal Site)
Mob Warrior (Online Game)
Ahrefs (All-in-one SEO toolset)
Moz (SEO software)
29:0731/05/2017
321: Coaching Certification: Create a Coaching Program, Bootcamp, or Course and Make Small Adjustments for Massive Business Success with Jessica Nazarali
Jessica Nazarali teaches people how to coach through her coaching certification training. If you like the idea of charging money to help others reach their goals in health, relationships, mindset or business, then you'll want to listen in to discover how you too can create a coaching program of your very own.
Resources
Jessica Nazarali (Official Site)
Coaching Mastery certification (Coaching Site)
Business Mastery certification (Get New Clients)
33:1730/05/2017
320: Credo: How to Hire an SEO Consultant or Agency with John Doherty
John Doherty is a Denver Colorado based entrepreneur and marketing consultant. He's the founder of Credo, which helps you find the best SEO or digital marketing agency for Facebook ads, SEO audits, content marketing, and more. Listen in as he explains what information you need in order to hire an agency, why Credo exists and what he's learned about search engine optimization and hiring a team for your website.
Resources
How to Hire an SEO (Website)
John F. Doherty's Blog (Blog)
Credo (Site)
Calendly (Site)
John (Twitter)
35:2429/05/2017
319: Live Events, Non-Profit Fundraisers, Sponsorships, Partnerships, Referrals and More with Small Business Consultant and Event Manager Melissa Forziat
Melissa Forziat is the founder and principal of Melissa Forziat Events. She's run live events of all shapes and sizes, from Rugby World Cups to fundraisers for non-profits. She works with clients to develop possible opportunities for growth, for example, partnership marketing (a photographer could send business to a videographer and vice versa.)
She also discusses how to make those calculated risks (look at the upside, pain of not doing it, and reward for doing it), developing confidence, and knowing your value.
Resources
Melissa Forziat Events (Website)
Melissa (Facebook)
Small Business Marketing on a Budget (Free E-Book)
32:3926/05/2017
318: Add Storytelling to Your Marketing for Amazing Results in Any Startup Pitch Meeting, Stage Presentation, or Job Interview with The Pitch Whisperer John Livesay
John Livesay is The Pitch Whisperer which means you should use micro-stories in your presentations, at job interviews, or perhaps at a pitch meeting where you're seeking funding. Every good story contains exposition (who, what, where, why), a problem, solution, and resolution.
You can discover your own stories by thinking about your family or vacations you've traveled to. Then fit that interesting material into a narrative. For example, Johnny Walker uses a rags to riches story in its marketing and Prudential uses a rebirth story. Think about your origin story of tenacity and perseverance, what inspired you, and then test that material on others to get feedback.
When you're speaking and pitching, people are asking themselves: do I trust you and do you make eye contact? (gut), do I like you and do you display empathy towards me? (heart), and will this work for me? (head) You can also build your confidence by being prepared: know your opening, closing, and takeaways to bring to that presentation.
Resources
The Pitch Whisperer (Official Site)
The Successful Pitch (Podcast)
John Livesay (Twitter)
John Liveway (LinkedIn)
Text "PITCH" to 66566 to overcome the three mistakes with preparation, confidence, and correction
27:2225/05/2017
317: Business Building for Musicians and Rockstars: Use Your Website, Email Marketing and Social Media to Build a Following with Female Entrepreneur Musician Bree Noble
Bree Noble is a female entrepeneur musician who noticed that musicians share quite a few similarities with entrepreneurs in other niches: they all tend to be plotting/crafting/tweaking but are stuck on a path of creating new projects without finishing them. As a result, they've spent most of their time recording an album but very little time marketing, and as a result, their business somewhat half-baked.
Bree explains that musicians need to setup a real web presence, especially a homebase. That doesn't only mean posting on Facebook... it also means creating a modern looking blog with a .com domain name and landing pages. It means building an email list with a squeeze page, running Facebook ads, recording behind the scenes videos, posting on Twitter and Instagram, possibly using crowdfunding, and using Facebook Live to build that following.
Resources
Female Entrepreneur Musician (Official Site)
19 sources of income for musicians (Website)
NoiseTrade (Website)
38:5124/05/2017
316: Run Your Business and Your Life with P.I.E.K. Efficiency: Organize, Experiment, and Course-Correct Your Path to Freedom and Success with the 5 Dollar Dinner Mom Erin Chase
Erin Chase from 5DollarDinners.com is a busy mother who realized she could help others live their lives by becoming more organized through PIEK efficiency: Plan, Implement, Evaluate, Kill.
Listen in as she explains how she grew from affiliate ads into paid classes and membership sites. She explains how she made her course and membership site different compared to "recipe" or "meal planning" sites as well as how she developed the software to make it truly stand out.
Resources
5 Dollar Dinners (Website)
Grocery Budget Makeover (Website)
PIEK Efficiency (Website)
30:4423/05/2017
315: Delete, Delegate, Do: Defeat Overwhelm, Maximize Your Revenue, and Create Time with Business Productivity Expert Nancy Gaines
Nancy Gaines is a business productivity expert who wants to remove your stress, give you more time in the day, and help you live up to your full potential by becoming your best self. Done is better than none, so you need to throw out that to-do list and find a better way of getting things done. Nancy can help you to free up one hour in the day, overcome fear/overwhelm, chunk light tasks together, and so much more. Make money, save, then systematize.
Resources
Nancy Gaines (Official Website)
HireMyMom.com (Website)
Full Contact: (Get Additional Information About Your Leads)
InfusionSoft: (Small Business CRM Software)
28:3822/05/2017
314: Day Job to Dream Job: Have a Plan B, Become Your Own Boss, and Enjoy What You Do While Making Money with Kathy Brunner
Kathy Brunner says that you must have a Plan B where you hope for the best but plan for the worst. She's an expert in helping people either change career paths or retire and become full-time entrepreneutrs. 70% of her clients end up starting a business and 30% simply need a career change. Many times, her clients initially come to her feeling burned out, a disconnect, or no way to control her work day.
Her solution is to ask a series of thought-provoking questions, such as:
What decisions in the past have you regretted? (very few, so take the risk that improves your life)
What decisions have you made based on the opinions or suggestions of others? (most likely ones that you're unhappy with today)
What decisions are you glad you made? (usually, those that involved taking a leap of faith)
If you're ready to break the cycle of being too comfortable, then listen in to what Kathy has to say.
29:1319/05/2017
313: CPA on Fire: Market Yourself, Setup the Proper Legal Business Structure, and Save More of the Money You Earn with Josh Bauerle
Josh Bauerle is the CPA on Fire. He provides accounting advice and services for many successful entrepreneurs such as John Lee Dumas of Entrepreneur on Fire. Listen in as he explains what entrepeneurs need to know (choose the right business entity, don't want until tax time, separate your business and personal bank accounts and credit card) as well as how he's marketed himself online and discovered his unique hook.
Resources
CPA on Fire (Website)
Four Finance Lessons Entrepreneurs Can't Afford to Miss (Free Report)
Contact Josh: [email protected]
31:0118/05/2017
312: Create a Magical Solution, Entertain Your Prospects to Make Sales, and Build a Huge Online Influence with the Ultimate Weight Loss Coach Nagina Abdullah
Nagina Abdullah from Masala Body is a weight loss coach who lost 40 pounds through an interesting weight loss method (replacing sugar and other unhealthy substances with spices such as cinnamon and turmeric). Listen in as she explains her journey to monetize that passion with an online bootcamp and coaching program.
Resources
Three Recipes to Banish Late Night Cravings (Gift For Listeners Of The Robert Plank Show)
Masala Body (Nagina's Official Site)
Spice Yourself Skinny (8 Week Program)
Food 2B Fit (10 Week Jumpstart)
37:1117/05/2017
311: Disruptive Advertising: Boost Organic Search Engine Rankings, Master Pay-Per-Click Ads and Optimize Your Site with Chris Dayley
Chris Dayley from Disruptive Advertising is an expert when it comes to search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion optimization. Many SEO agencies are short sighted and simply look for a "trick" to provide their clients, such as ranking them in Google.
However, Chris and his agency like to make data-driven decisions. A "great" looking website is an essential ingredient, but they also run A/B tests, think about what the customer is expecting to see on the page, improve load time, and use the data from heatmapping software (HotJar) to change navigation.
Additionally, Chris says that every website needs to have: a value proposition (identified by the audience), a call-to-action (that they can identify in 2-3 steps), content (watch how much they're consuming), clarity/conciseness/readability, removal of all diversions/distractions (such as banner ads), and handling any anxiety people have when visiting that website.
Resources
A/B Testing Starter Guide (Website)
Disruptive Advertising (Website)
HotJar (Website)
Visual Website Optimizer (Website)
Google Optimize (Google Optimize)
Diesel Power Gear (Website)
32:2116/05/2017
310: Become an Online Superhero by Creating a Socially-Focused Business with Leon Jay
Leon Jay is the author of How To Become A Superhero: Build A Better Business And Help Save The World" and his website is SocialPreneur.tv. He quickly realized the money isn't everything, and that it's all about the 4 R's: reduce, reuse, recycle, and restore.
In our discussion today, Leon shares how you can not only find that higher purpose that's greater than money, it can actually make you more money and give your business that "differentiator" to stand out in the marketplace. Your Purpose leads to your Passion, which leads to the right People, and you discover the Place you need to be, which leads to Profit.
Resources
How to Become a Superhero (Book)
SocialPreneur.tv (Website)
EcoStore cleaning products (EcoStore Website)
Zen Bags (Reusable Shopping Bags)
34:3715/05/2017
309: Fail Less and Grow More: Focus on Your Marketing, Discover Your Buyer’s Journey, and Use Both Tactics and Strategies with Growth Partner Chris Deardorff
Chris Deadorff from The Market Compass (contact him at [email protected]) is a marketing professional from Boulder, Colorado. His business model is to become a "growth partner" with startups who need a more strategic approach.
Chris noticed that many startups are focused too much on tactics (i.e. a case study or video) and are missing the strategy side. Startups need to know their objectives, find their target audience, and understand the buyer's journey. They can start that process with a simple 2-page marketing plan.
25:4912/05/2017
308: How to Quit Your 9-5, Motivate Yourself, Experience the Entrepreneur Lifestyle, and Take Action with Ryan Grant
Ryan Grant from the Online Selling Experiment decided that working for someone else (as an accountant) simply wasn't for him. In order to make "the jump" from a corpoate 9-5 to becoming a full-time entrepreneur, Ryan decided he needed to have the following in place:
$500-$1000 per month income from 10 hours per week (which he could 4X if he had to in an emergency)
A cushion of money (savings)
A stream of real estate income (Ryan occupied one end of a duplex, rented out the other end, and found a roommate to share his unit as well)
Since going full time, Ryan has built and scaled a business (with employees) with Amazon FBA. He started with retail arbitrage, then expanded to wholesaling and private labeling. Listen to what he has to say about system thinking, self motivation and avoiding bright shiny objects.
28:0211/05/2017
307: Elevate Your Brand, Create Evergreen Podcasts, and Build an Audience with Podfest Founder and Tampa Event Planner Chris Krimitsos
Chris Krimitsos has run over 1700 live events in the Tampa, Florida area, created the Florida Podcaster's Association, and most importantly, runs the PodFest conference for podcasters in Orlando every year. He explains to us how he built a following for his live events and how to get your branding right (start with problems and people instead of keywords).
He also has a very concept called evergreen podcasts: look at the 5-10 frequently asked questions (FAQs) on your sites and create a podcast episode answering each of those questions in order to have a podcast that promotes your offers forever.
Resources
Email Chris: [email protected]
Podfest Conference (Site)
The Messengers documentary (Site)
The Messengers podcast (Podcast)
Shake Creative (Website)
Chris (Twitter)
32:4610/05/2017
306: Success, Positioning, Aspiration, Inspiration, and Perspiration: Start a Movement with Giving Back Podcast Host Rob Lowe
Rob Lowe has interviewed over 100 social entrepreneurs in the Giving Back Podcast to bring attention to the charity-based movements created around the world. He shares how he built his podcast, as well as the common threads he's discovered while interviewing these experts who are giving back.
You can contact Rob by emailing him at [email protected] and enter "Heard of you on the Robert Plank podcast" in the subject line.
30:3609/05/2017
305: Boost Your Confidence, Get More Opportunities, and Discover Deals with Negotiation Consultant Kwame Christian
Negotiation consultant Kwame Christian from the American Negotiation Institute wants to give you the confidence (competence breeds competence) to get what you want in your business relationships with others. Go into negotiations with information beforehand, ask open-ended questions, then adjust (be flexible). Use curiosity to find the right deal, and discover if a deal exists. Spend 70% of your time listening and 30% of your time speaking.
Resources
American Negotiation Institute (Website)
Negotiate Anything podcast (Podcast)
Kwame Christian (LinkedIn)
26:3908/05/2017
304: Don’t Be Forgotten or Passed Over Online, Create a Membership Site Instead
Do you fear being "forgotten" online? What if you put in all this time, money, and energy, and it doesn't lead to making money?
What if, 1.5 years from now, you look back and realize that all the work you've done building an internet presence, putting in the work day-in and day-out, pursuing your dream, all amounted to nothing? (scary)
I'll be completely honest. You SHOULD be afraid of time running out, and going out of business, but (possibly) not for the reason you think...
Worried About Online Competition? You SHOULD Be!
YouTube users watch over 1 billion hours of video content per day, and according to the Wall Street Journal, that's set to eclipse TV viewership in 2017.
Over 6,000 books are published PER DAY according to UNESCO (United Nations Educational, Scientific and Cultural Organization), (1200 in China and 800 from the U.S. alone -- every single day)
As of late 2016, 60 million business are actively marketing on Facebook (4 million of them using paid ads)
Are You Worried About Giving Up, Burning Out, or Quitting?
According to the U.S. Small Business Administration, there are 28.8 million small businesses in the United States, and only one-third survive ten years. 82% of businesses fail because of cashflow problems, either not being cashflow-positive or from mis-management.
The U.S. Census Bureau reports that: 400,000 new businesses appear every year, but in that same year, 470,000 close up shop!
The good news is: being a lean startup or "one person business" is easier that ever. According to a study performed just a few years ago, 8.6% of the U.S. workforce consists of solopreneurs and is expected to grow to 24 million people by 2018. Compare that to a McDonald's franchise that costs $750,000 in LIQUID assets to start-up, in addition to about $1 million in startup costs and now you're forced to pay up to 12% in gross sales back to that corporate office... no thank you.
And, I'm sure you've experienced those moments of doubt, uncertainty, and panic about what you're doing with this "Internet" stuff.
Are You Worried That Your Internet Business Will Eventually Fail, Leaving You With Nothing To Show But A Lot Of Wasted Effort?
I'm sure that you have way more ideas in your head than you have time to implement in just 24 hours every day
Chances are, you've started more projects, websites, and membership sites, than you've finished
I imagine that, like me, you've seen one or two sites out there and been JEALOUS that they beat you to the market -- and -- probably set something up better than you had imagined
It is my hope that you've skipped right past the low-baller stuff like affiliate marketing, CPA, solo ads and banner ads and instead looked to the low-hanging fruit of making money online: membership sites
Now, have you thought about this?
What If, Without A Guide, You Sort Of "Fudge It" And Crank Away From Membership Content?
Again, without anyone to guide you, what if you created a "sales letter" and added some stuff to get people to buy?
What if you only "guessed" about price points, where to get traffic, how to setup drip content, weren't sure about membership software or where to host your site, your design (website theme)? Doesn't that seem like only 1 possible way to go right and about 200 ways to go wrong?
(In the same way you might embark on a cross-country road trip with GPS vs. no map and no direction... how likely is it, with random trial-and-error, that you'll arrive at your destination?)
Can I Make It Simple For You?
First, decide who you are and what you do. What solutions you have to offer. How can you help "me" to get what I want? (With stock trading, real estate, WordPress, etc.)?
Seriously, don't skip this. What will I HAVE at the end of your course and your training? For example, if you teach me how to sell on eBay, I shouldn't end your course with "some ideas" on how to sell on eBay. I should end with actual SOLD ITEMS on eBay! An important distinction.
10:3505/05/2017
303: Ten Closely Guarded Membership Site Insights (Breakthroughs) to 10X Your Online Income
Here's what Lance Tamashiro and I have to say about membership sites:
This is perfect for you if you've been CONFUSED with all the overwhelm/choices when it comes to creating a COMPLETE and PROFITABLE membership site...
Ever heard anyone say: "just use one of these 10 plugins, one of these 10 themes?" And been left more confused when you started? Yeah, me too...
Membership Site Solution
What helps instead: is, first, have a clear plan of action. Use WordPress to host it on YOUR OWN website. We'll give you the theme (design) and plugins to take payments and do everything else.
We include a special tool inside our Membership Cube course that sets it all up in 1-click:
Your theme, plugins, and "framework" for content so you can edit to make it your own...
Worry about the "fancy" stuff later. It's easier to edit crap than air. Don't let yourself get bogged down with unnecessary choices.
Second, keep things simple. Don't get in your own way creating 2 months or 6 months of content out of the gate. What's the point if no one will see it?
Focus on completing that membership site and creating the BARE MINIMUM so that someone could join TODAY. If that means you only have time for a single web page (sales letter) with a one-time payment button for $50, that's something you'll put in place TODAY (a must-have) and improve on a rainy day if and when you feel like it (a nice-to-have).
Create a way for people to buy access first,
because you don't want to wait until the last minute to do that AND you don't know if you'll feel like it later...
Do It Before Your Time Runs Out
Third (and in keeping with having a clear plan and keeping things simple), do it FAST. Chances are you're the most excited about your membership site NOW and, six months from now, if a "membership site" is a burden that you never setup, you'll never finish. Do it NOW while it's still fresh on your mind...
Fourth, only focus on the things that matter (this is called "80/20"). Drip content, how "pretty" your site looks, are NOT things that could double or triple your income, so focus on the low-hanging fruit instead...
Fifth, sell something that solves a real problem, as opposed to what seems "interesting" to you. This alone is HUGE and most of your competition (most) doesn't get this...
what if you sold access to a membership site about how to knit your own cable knit sweaters? Is that an actually a DESPERATE problem people are willing to pay money for? (I doubt it)
how about a course on how to flip real estate or lose weight (Yes! People are asking for that, looking for that, and buying that, so you just have to add your own unique spin on it)
a course about how to get better grades, how to learn to play the tuba, how to save money couponing, how to quit your day job in 9 years... are people really asking for that AND looking to pay money for it?(Probably not)
on the other hand... drone racing, dating, weight loss (some very specific solution or method), stock market trading... people want those things
Have a Purpose (Don't Just Run Out the Clock)
What's great about having a real purpose, keeping it simple, doing it fast, focusing on what matters, and solving a problem: you can get to the money FASTER because you're not letting a bunch of things get in your way... you have course-correction. It's good to make mistakes in this case, because every mistake leads to more money...
Listen, I started with info-products and membership sites by teaching something super nerdy... computer programming... and was it a super sexy topic? Heck no, it wasn't...
I quickly realized that my buyers were made of up two groups: other nerdy programmers like me who wanted to pick up some new skills (who refunded often and didn't pay all that much)... and...
Actual business owners who had websites and wanted to use my plug-ins and templates to make more money with their online business. People who wanted some simple instructions on how to write copy for web pages,
21:4204/05/2017
302: Blogging, Search Engine Optimization (SEO), Content Marketing, and Working from Home with Joseph Hogue
Joseph Hogue from My Work From Home Money is an online entrepreneur, and on the podcast, he explains how he built his business by spending 30 hours per week blogging plus 20 hours per week with freelance writing.
Resources
My Work from Home Money blog (Blog)
Peer Finance 101 (Website)
Crowd 101 (Crowd Funding Blog)
Screaming Frog (SEO Spider Tool)
Ahrefs (Backlink Research)
BuzzStream (Track Conversations With Influencers)
Joseph's Schedule
7:30-10:30AM: Just write
10:30-11:00AM: Check traffic & emails
11:00-11:30AM: Blog commenting & sharing
Afternoon: Writing & products
1-2 hours: Reading, research, monetization, affiliates, ideas
31:5203/05/2017
301: Market Yourself as An Authority Figure, Clean Up Your Social Presence, and Build a Service People Use with Anthony Couch
Anthony Couch from GetSuitable has created a tool called Cachet that cleans up social media. Listen in as he explains what people need to do to keep themselves "hireable" and likable on social media, as well as the struggles and breakthroughs he's had gaining popularity from social media, as well as his trials and tribulations getting his apps to catch on.
31:1602/05/2017
300: Systems, Coaching, Peer Support, Massive Action, and Focus with Jason Treu
Motivational speaker Jason Treu wants you to enjoy better relationships in your entrepreneurial journey, career changes, and business transitions. He says that there are three pillars to success:
have the right systems, processes, strategies, and best practices
find coaching and mentors to shrink the path to where you want to go
get peer support, others who know your pain, and develop relationship building skills
Jason provides a great deal of actionable advice in our discussion today to make those three items the best they can be. For example:
To improve your networking opportunities at events, research some of the speakers and perhaps high-profile attendees. Aim for 25 or so people. Pitch meetings beforehand, offer value, and interview them for podcast episodes
To locate a great mastermind, join one that costs money, dig into who's leading that group, and try it out for a meeting or two
To find an amazing mentor who's on their way up but is still approachable, read blogs and find successful people who look like rockstars but aren't quite to the "Pat Flynn" level yet
Resources
Social Wealth (Book)
Jason Treu (Official Site)
Jason Treu's (Blog)
29:1401/05/2017
299: Organize a Virtual Summit for Instant Traffic, Credibility, Subscribers and Sales with Tom Morkes
Tom Morkes and his company Insurgent Media specialize in virtual summits, affiliate marketing, and book launches.
A virtual summit is a virtual online event where 10 to 30 subject matter experts each present in their sub-area of expertise with you as the organizer. This is a fantastic way to build a list, get credibility, and network with your peers. He walks us through his entire 4-6 month process in 5-6 phases that he plans with clients:
strategy/planning: 1 month (two half-hour calls)
research/recruitment: celebrities, leaders, popular/interesting topics (14 days for research, 2 months for recruitment)
trust building: start conversations
pre open-cart / pre-promotion: 2 weeks
summit: 1-2 weeks
Tom also discusses upsell opportunities. For example, summits are not very evergreen and tend to contain specific, cutting-edge information, while a membership site (which you can have as an upsell) contains evergreen information. You can also have a lot of fun with your summit and offer it for free, but later charge for replays and shownotes.
33:1528/04/2017
298: The Leadership Gap: Unleash Your Greatness (and Potential) By Rethinking the System with Lolly Daskal
Executive Leadership Coach Lolly Daskal, author of The Leadership Gap, says that entrepreneurs fall into one of seven archetypes: the Rebel, Explorer, Truth Teller, Hero, Inventor, Navigator, and Knight. Knowing your type allows you to identify your gap and achieve greatness.
For example, if you're a "rebel" then you lack confidence and suffer from impostor syndrome. In this case, identifying your uniqueness can be the key to improving your competence and confidence.
Lolly also opens up about her morning ritual where she reads a book every morning and lists what she's grateful for. Every evening, she also asks herself, "What did you do well today" And, "What can I do better tomorrow than I did today?"
Resources
Lolly Daskal (Official Site)
The Leadership Gap (Book)
Lolly Daskal (Twitter)
23:5027/04/2017
297: LinkedIn Ads: Target Professionals and Get Your Message to Specific Targets with AJ Wilcox
AJ Wilcox, an advertising specialist from B2Linked, wants to tell you about LinkedIn ads. They're not for every type of business, but they're great for specific B2B targets, for example, enterprise-level medical companies and high-dollar software as a service companies (where deals are worth $15,000 or more).
Resources
B2Linked: LinkedIn Ads Performance (Agency)
How to Target Your Ideal Prospect on LinkedIn (Article)
AJ Wilcox (LinkedIn)
25:3526/04/2017
296: Create a Great Customer Experience, Build an Environment Where People Love to Work, and Solve a Real Problem for Lasting Change with Kenneth Bator
Kenneth Bator from BTCINC.net says that you should align your brand, culture, and strategy for maximum results. Pay attention to the little details that your customers love, that keep you consistent and removes your decisions. Write and implement service standards. For example, you may always show up 15 minutes to meetings, greet customers in a certain way, or respond to calls and emails within 3 hours.
Also, ask yourself: 1. Who do I want to serve, and 2. What problem do I want to solve?
25:4925/04/2017
295: Discover Your Content Personality: Thought Leadership, Branding, and Content Strategy with Shannon Hernandez
Shannon Hernandez from MShannonHernandez.com and Content Strategy Academy wants you to take a content personality quiz for a very important reason: the content you're creating (audios, videos, books, live streaming) is most likely clashing with your personality.
Listen in as Shannon shares content ideas with us (benefits, drawbacks, why vs. alternatives), how to pace yourself, stay in alignment, and attract the right people into your business.
26:4324/04/2017
294: Sell Both High and Low Ticket, Put Out Tons of Touches (Content Marketing), and Choose Course-Correction Over Perfectionism
Sell Both High and Low Ticket
Membership Cube: full price or payment plan
Video Sales Tactics: just get them buying again
Funnel, levels, conversions
Content Marketing Touches
Go the extra mile
It's ok to look homemade and authentic
Don't slow down (put out tons of podcasts and blog posts to see where you're at, restaurant menu mentality)
Course Correction
The Mirror: if someone criticizes you about something, they're secure about that themselves.
Don't ignore $1000 because you're looking for $100,000
Repetitions, checklists and templates (move the raw materials around) -- same podcast interview questions, 3x3 for podcasting
Be aware but still optimistic
26:4121/04/2017
293: Kindle Machine: Build a Loyal Fanbase, Drive Traffic and Become a Self-Published Author with Adam Houge
Adam Houge is a preacher, teacher, novelist, and #1 international best-selling author of over 100 books on the Christian faith. A health crisis forced him to become a full-time Kindle author, and he's learned all the secrets about Amazon's ranking algorithm, how to produce lots of books quickly (and consistently), how to research books, get lots of buyers and reviews, and send traffic.
Resources
Adam Houge (Official Site)
Adam Houge's books (Books)
The Fanbase Formula (Free Video Series)
32:2220/04/2017
292: Get a Copywriter Today, Discover Aggressive Content Marketing, and Scale a Service-As-A-Service with Gabe Arnold
Gabe Arnold from CopywriterToday.net wants to write your emails, blog posts, and press releases, so that you don't have to. Listen in as he tells you how content marketing can help your business, and how he discovered (and grew) this "service-as-a-service" model that provides unlimited content to monthly buyers.
Resources
Copywriter Today (In The Referral Field, Answer "Robert Plank")
Design Pickle (Website)
The Foundation Podcast: Interview with Dan Norris of WP Curve (Podcast)
WP Curve's hiring process (Blog Post)
28:4119/04/2017
291: Amazon Done-For-You: The Secret Sauce Behind Profitable FBA Brands with Brad DeGraw
Brad DeGraw from AZDoneForYou.com knows quite a bit about narrowing down the perfect product to sell on Amazon, how to negotiate with suppliers, market products and get reviews and sales. Listen in as he walks us through the process of getting samples, involving an inspection company, getting insurance, researching competitors, and creating images, titles, bullets, a description, and testing pricing. When selling on Amazon, be sure to notice customers' problems, fantasies, and desires to avoid becoming another "me-too" product.
Resources
AZ Done For You (Website)
Amazon Sherpa (Site)
Freeeup (Outsourcing For Graphics)
JungleScout (Website)
24:2718/04/2017
290: Webinar Ninja: Present Live, Automated, Summit, and Hybrid Webinars By Keeping it Simple with Omar Zenhom
Omar Zenhom from Webinar Ninja wants you to use webinars to make your business stand out. You can present a live webinar (on or off camera), automated webinars, summits, and hybrids. Your first webinar could simply be a Q&A session where you answer common questions. Webinars can also serve as a nice bridge for you to become a better public speaker and sell from the stage.
Resources
Ultimate Webinar Course (Course)
Webinar Ninja (Webinar)
100 Dollar MBA (Website)
36:2017/04/2017
289: Marketing Multipliers: Masterminds, Direct Mail, Membership Sites, Copywriting, Freelancing, Newsletters and Networking with Kevin Donlin
Kevin Donlin from MarketingMultipliers.com has been an online copywriter and direct response master for over 23 years. Copywriting is salesmanship multiplied, and Kevin has tons of amazing advice about how to write copy (and web pages), that get attention and sell. Sell with a credible deadline, don't devalue your offers, and use clear (simple) wording.
Resources
Marketing Multipliers Membership Site (Tell Kevin That "Robert Plank Sent Me" When Joining The Site To Get His Marketing Multipliers Book For Free)
Marketing Multipliers (Book)
Marketing Optimizer (Split Testing Platform)
45:4214/04/2017
288: Humanistic Business Management: Find Perspective, Compassion, and Reason in Your Customers and Team Members with Jennifer Hancock
Jennifer Hancock from HumanistLearning.com wants to teach you humanistic business management, which means you integrate ethics and critical thinking when dealing with team members, contractors, or even cranky customers. Stop rewarding bad behavior, and instead, examine how you respond (and what you reinforce), use confident body language, and finally, be calm, measured, and direct.
Jennifer says that angry customers respond in one of three stats: a child state (where you respond that you want to help but need to wait until they calm down), an adult state (where they are calm and professional), or a depressed state (where they "ghost" you).
44:0213/04/2017
287: Empire Flippers: Buy, Sell, and Flip Web Properties (Including Shopify E-Commerce Stores, Amazon FBA and Kindle Businesses) with Justin Cooke
Justin Cooke from Empire Flippers and the Web Equity Show has a marketplace to help you buy or sell a web business. His service has not only sold standalone websites, but also Amazon Associates, Kindle, and FBA businesses. Listen in as he tells you what pitfalls to avoid as both a buyer and seller.
37:4912/04/2017