I spoke to a client on the phone the other day who admitted: Igor, the one thing I realized since I started in February is the internet is a very competitive place! That's right, Amico. The internet is extremely competitive. It removed virtually every barrier for starting an online business or offering a service. No matter your opportunity, MLM or educational program... There's probably at least a dozen look-a-likes out there trying to steal your customer as we speak. Most marketers try to differentiate themselves from competition by making louder claims. But that's like trying to win over the prom queen with a hip haircut. Discover the true and only way to thrive in spite of fierce competition.

What does "Brand Yourself" even mean? According to the a gooroo FB live I saw the other day it comes down to posting motivational wallpapers on your Instagram. And it also requires you to shoot YouTube videos talking about your dog. The branding advice you've been fed accomplishes only one thing: It keeps you busy and broke. Busy because it requires a lot of time to be active on Social Media. And broke because it doesn't frigging work. Branding is NOT about social media or motivation. It's not about your hobbies and your pets. In fact, it has nothing to do with you. I decided to debunk every branding myth imaginable by interviewing world's #1 branding expert. His name is Jeff Hoffman. He's the co-author of the New York Times Best Seller "Scale" But you may know him as the guy who founded priceline.com and booking.com. Yes, THE booking.com! Jeff is considered to be world's leading authority on branding. And in just 20 minutes, he'll give you a crash course in creating your own six figure brand.

Picture me standing in front of a mirror in my living room. I'm 18 and 31 pounds overweight. I'm buck naked. And I'm ashamed. I'm ashamed for becoming the tire-wearing fatso that stared back at me in the mirror that day. It was probably one of the most hurtful alone moments I've had in my life. And the first time I actually admitted to myself I was NOT big bone. This realization led to a fascinating discover which would then spark a complete makeover on every single level in my life.

Modeling. That's the #1 most common behavior I see online. No wonder. When you're brand new, that's all you can do, really... You just model after the gooroos... Do as they do in hopes to get the results they get. But then you learn it's not that simple. And modeling the gurus never seems to yield guru-like results. Why's that? How come following their exact systems never works as it should? Why copying their emails word for word doesn't get you the same 50% open rates they get? I've been puzzled with this question since I got started online. Because, just like you, I modeled every guru from Kern to Kennedy without much success. Until I finally discovered the one thing that made all the difference in the world. Discover what it is in the new episode of the List Building Lifestyle

Storytelling is the best tool you can have in your arsenal as a business owner. Stories eliminate any doubt your prospects might have and create proof out of thin air. But people either don't use them or look like fakes when they do. In today's podcast, I got your back. It's jam-packed with the storytelling secrets of self-made millionaires like Brian Tracy, Jim Rohn and Tony Robbins. Once you listen to it, you'll have downloaded all of those secrets in your brain and make some serious money.

Here's the truth about making a solid, six-figure income online. You don't need to recruit thousands upon thousands of people. You only need a dozen of high-quality superstars. But how can you find them? How can you make sure they stick with you in the long run? These questions bugged the hell out of me when I was starting out. Nowadays, I have found the solution. And I serve it to you on a silver platter in today's podcast.

You know Bruce Lee from his movies. To be honest, most of them are mediocre. The real genius of Bruce was found into his deep thinking. If he was still alive today, he would be an awesome marketer. In fact, one of his lesser-known quotes made a huge impact on me. I now share it with team members and customers because of its power. And in today's podcast I break it down and share all the nuggets of marketing goodness you could ever hope to get from Bruce.

Here's a fact for you: Only 10% of people are ready to buy when they see your offer. The other 90%? It's a different animal that drives newbie marketers crazy. Those poor souls don't realize how simple the solution is. To my disappointment, it evades even the most seasoned online pros. This is why in today's podcast I reveal to you what's needed to turn a lead that lands on your list, into a customer who is 100% ready to buy.

Everyone online wants to be regarded as a pro by his audience. Too bad most people end up looking like amateurs. And by amateur, I don't mean unskilled. I mean approaching business in a way that keeps you lower in the food chain. Afte reading Steven Pressfield's "Turning Pro," I discovered seven telltale signs you're an amateur. I reveal them to you today, but I won't stop there. I take it a step further by also showing you a couple strategies. These strategies are so powerful that take you out of amateur hour and put you in the ranks of successful online pros. All yours in today's podcast.

Buddha said "Life is suffering." Best selling author, Mark Manson takes it a step further. "Embrace that life sucks sometimes." I don't care who you are, your life is going to suck. You'll think you're inadequate, that others have it better and the world conspires against you. Thoughts like that will hold you back in life and business. I don't want that. That's why I called Mark. And in today's podcast he reveals how to achieve all your goals, while fighting off all your negativity demons.

Client reached out asking to help him sell his info product. It's an ebook that exposes lying guru bastards and their unruly ways. He's written a long form sales letter with all the bells and whistles to sell it. The price point? A whopping $2! Maaaan.... that's a hard sell. You can't make a living exposing scams. Why? Because you're not selling anything new OR valuable for that matter. Tune in for today's episode to find out what to focus your marketing on in order to get people moving, clicking and buying!

The power to increase sales. To keep customer satisfaction up. To win one of every three arguments you have with your spouse. It's not a superpower ripped by a Marvel hero. It's the power of negotiation. That's why today I give you the lead international kidnapping negotiator for the FBI, Chriss Voss. He's taken what worked with the most dangerous criminals in the world and created a book that shows you how to apply everything in day to day life. And in today's podcast, he unravels how to use this magnificent power to make your business soar to new heights.

Proof. It's the one element in marketing that separates the winners from the losers. It used to be easy to fake it. You could photoshop income statements and write your own testimonials. Nowadays, it's different. People don't fall for these tactics. There is only one way you, an ethical marketer, can prove how legit you are to your audience. And this way is revealed to you in today's podcast.

Question: Would you take life advice from an Armenian immigrant who was chased by police helicopters a few years ago? Most people wouldn't. But those people would miss the awesome advice Bedros Keulian would share with them. Bedros had to overcome adversity ever since he was four. Today he is a rock star marketer and people would kill to spend even a minute with him. How did he reach this level of success? It's all thanks to his immigrant edge. It's the superpower that helps you overcome adversity and judo flip it into an advantage to triumph in life. Best part? You don't have to be an immigrant to tap into this superpower. You only have to do what Bedros shares in today's podcast.

It's a joke. There are people who think their online businesses are enough to make them millionaires. Don't make me laugh. You can have the greatest funnels. You can be a member of the best companies. You can have high-quality traffic served to you on a silver platter from me, the King of Listbuilding. Yet, if you neglect one tiny thing in your marketing you are doomed. What's that tiny thing? It's the key differentiator between the jokers and the kings of online marketing. And you discover it in today's podcast.

Making big money with tiny lists. It's the unicorn of online marketing. People know how it looks like but they have never seen it done. This stops today as my man Michelangelo Lopez joins us. He has done the impossible. He earned $117,000 in 2015 and $111,000 in 2016 from a list of 2088 people. How? He follows an easy step by step process you can replicate today with your own list. So take notes as Michelangelo reveals the madness behind the methods that turn tiny lists into your personal goldmines.

Admission time: I didn't speak to my wife for two whole days. Why? There was a small communication gap that made both of us fight for no reason. But in all my glory I fixed the problem using a simple but highly effective principle of human psychology. Now, don't think for a second what it did doesn't apply to your business. It's mucho importante if you think it's people's fault for not joining your opportunity. It's easy. It's quick. It's what everyone who struggles to make a dime ignores, while anyone who builds a team with thousands of members respects and uses it daily. And it's yours in today's podcast.

Fact: When you start out online, you are a nobody. People don't listen to you. They don't trust you. They wonder who the hell you are. The online gurus might say that it's impossible to make a name for yourself. Turns out that's not the case. Take for example my man Anthony Tilley. He went from a virtual nobody to a celebrity almost overnight. People now hang from his lips whenever he speaks. He's done the impossible - he created social proof out of thin air. How he did it is even more impressive. He used just one simple tactic to make everything happen. It's doable by anyone. And he reveals it to you today.

True story. Customer shouts: "Igor, enough with all the questions! I don't have time for this back and forth! Just give me the freaking buy link already!" What did we do? We didn't give him the buy link. We asked him more questions. Why would we do that? Shouldn't be jumping at the bit to sell him traffic? Nope. Why not? Find out in today's episode of the List Building Lifestyle

A few years ago, Ryan Hauser reached a low point in his life. He put a gun to his head. A second before pulling the trigger he asked: "Is there anything else left for me in this world?" Fast forward to today. Ryan is a leader in our industry, with a team of 42,000 people. What took one man from the brink of suicide all the way up to this leve of success? According to Ryan, just a few mindset tweaks. Each single one of them created a compound effect that helped him get where he is today. And in today's episode, he reveals what every ordinary guy and gal can do to become successful just like him.

You are a marketer. And what do you do as a marketer? You make people understand that you have a solution to their problems. But you fail to make them trust and buy from you. And this prevents you from cashing in mucho dineiros. So what's the solution? I discovered three unique aspects in the personalities of all top marketers. Those aspects make people naturally flock to and do business with them. They are simple. They are easy. You can apply them today, to position yourself as an expert in your market, while making people happy to work with you and give you their money. And they are yours in today's podcast.

Infotainment is still a mystery to most marketers. Those who get it - make a ton of money online. Those who don't - struggle for years. Then they quit. So I thought my next guest should be someone who can teach you infotainment in less than 20 minutes. Who better to do that if not... Crazy Russian Dad. No... he's not my real father. This dude immigrated to the United States in the 90s from Odessa or Kharkov or some other Ukrainian shithole and now he's a YouTube celebrity. One of his recent videos collected 1 Million Views. So if anyone can show you how you can be boring, old, overweight and bolding and still get tons of attention is this crazy Russian.

On a beautiful late spring afternoon, two men joined the same opportunity. They were very much alike, these two men. They were both in their 50's. They were using the same funnel and promoting the same offer. They even used the same paid traffic source. But there was a difference. You see, the first man made 70% of his money back, reinvested them all back into his business and eventually quit his dead-end job. The other man did nothing. He paid for software, joined a great opportunity, consulted experts but still, nothing. I have often wondered what make's the difference in people's lives. I even consulted some of the top earners in our industry. We all agree that there is only one thing that can make you succeed or fail in your business. And you discover it in today's podcast.

Question: Do you consider $10,000 per month a good goal to strive for? Most people do. But Tellman Knudson, master hypnotist and the "Stan Lee" of e-mail marketing, wants to strangle those people. Why? Because they put a "governor" on their earnings. Tellman is a firm believer in "shoot for the stars" when it comes to goal setting. So in today's podcast, you'll hear him rap about how to destroy your mental barriers, make bushels of money and the one team of people you should stay close to if you want to be successful (hint: it's not your coworkers, your friends or even your family) Let's start.

Here's one sales secret nobody talks about. Before the prospect can buy what you got, she needs to get what you sell. In other words... If she feels stupid about your product... if she doesn't understand it... she won't pull out her credit card. Solution? Use the technique I first learned from Dan Kennedy (huge DK fanboy here) called "Tastes Like Chicken". Do this and your conversions will skyrocket guaranteed. I break down the technique (and even share real world examples) in today's episode of the List Building Lifestyle

Have you ever seen guys and gals that write every single day, without fail? They not only become better writers. They create more content, get more exposure and eventually earn more than us who write less. I always admired people who can write that much, so today I hop on the call with a guy I consider a writing machine, Craig Ballantyne. He's the editor of the Early to Rise Newsletter, a best-selling author of books on productivity and fitness and even writes for Men's health. Yes - he writes a lot. And today, you'll learn all of his tricks. Tricks like how not to be boring when writing, what's a time journal and why you should use it, and even the weird connection between your own personal hobbies and your writing that will give your writing this boost it's missing. For the above and much more, check today's List Building show.

Do you have a dead list? Do you feel it hasn't been monetized as it should? Is it collecting dust, as you're too confused at to what to do with it? If you answered yes to the above questions, the simplest way to remedy that is to start e-mailing your list. Listen now. There's a right and a wrong way to do this. Do it wrong, and you'll get spam complaints, unsubscribes and hate mail when you try. Do it right, and you'll bring your list back from the dead, as it generates fresh cash for you. How can you do it right? By following my newly rebranded Pole Dancer Sequence of e-mails, the best method in the industry for making your list alive again. Served to you on a silver platter in today's podcast.

What can villains teach you about persuasion? According to Ben Settle, world leader in e-mail copywriting education, quite a lot. Now, I don't want you going around killing people. But I want you to start thinking of villains as people who against the established order of things. If you want to make a difference in your market and even in the world, you should stop being a nice guy and start behaving like a villain. Today's podcast is all about how to behave like one. Discover how to become more powerful, respected, have people perceive you as a leader and follow you. Finally, you'll realize what makes the Joker the most dangerous and influential villain of all times, even if he has zero superpowers. Now, throw away your nice guy's syndome and listen to the podcast.

Do you know what you miss every time you try to sign up people for your opportunity? It's the one thing necessary that will make them feel understood and accepted. If you do this one little thing you will send subconscious signals to their brain that you can be trusted. And when they trust you, what do they do? They join you with zero hesitation. You don't even have to be an expert in your field for it to work. As a bonus, it removes any need for sleaziness and pressure. And in today's episode, I reveal to you this often neglected element for success in your business. Let's get started.

Today Nate Rifkin hops on the call with me. He's generated $5 million for Agora Publishing, the biggest internet marketing company in the world. All thanks to his sales letters and e-mails. Listen as Nate reveals trick after trick such as why your e-mails should make your prospect's life worse... Why super benefits on your subject headline won't get you read anymore. What's the number one selling power today? How to promote an opportunity when you're not yet successful with it. A website you can go this instant and swipe tons of e-mail fodder. And much more. Discover the new world of e-mail marketing in today's podcast.

Is mobile traffic necessary for your business? Should you ignore it like everyone says you should? Do you believe that people will never buy from their phones? If you are unsure about the answers, today's episode will be a treat for you. You'll discover the truth about mobile traffic, decide once and for all if you need it in your marketing and even real-life examples to drive home the point. Let's go.

How can you create an aura of authority that will make your market trust and follow you, without looking desperate? A hot-button question. So I hop on the call with the best guy out there to show us the nitty-gritty - Michael Mansell. Michael grew one of the largest teams across two biz opps at the same time. That's while most marketers struggle to build a team in one biz opp in their lifetime. I challenge him to reveal what he did to get where he's today, and he doesn't hold back. He digs deep and unmasks the psychological reasons that make people trust and accept you as their leader. He also explains how to do it while you sound genuine, avoid sleazy sales talk, and stand fearless in the face of competition.

"You're an asshole". That's what my wife's friend told her after she got drunk on their girl's night out. She said I am a condescending smart ass who needs to get off his pedestal. And you know what? She's half right. I AM an asshole... most of the time... when I'm in public. And I blame marketing. My aggressive persona took over the real Igor. Yet, I wouldn't change it even if I could. You see, becoming a polarizing personality is a must if you want to stand out in a crowded space. Why? Because the marketplace is full of people just like you, who offer the same service, for the same price... and each and every single one of them is so darn boring. They're so normal it's disgusting. People aren't attracted to the usual middle ground anymore, they're attracted to the extremities where the magic happens. Make no mistake. Creating an online marketing persona is critical to succeed. And today's episode is all about how to become larger than life marketer.

Ever wondered how some people always sell high ticket opportunities while you struggle with a $7 product? I mean are they magicians of some kind? No. They are humans like you and me. But they have a technique up their sleeve that's a game-changer. And today one of those real life magicians, my man Devon Brown, explains this mesmerizing technique. When he used it on a client, he exclaimed "Wait! Aren't you going to sell me anything?". All Devon had to do then, was tell him about the $3,000 opportunity he was selling and the client replied "OK. Let me get my credit card". It's THAT powerful. And that's not all. Because I am a prince of a guy, I take it a step further. Me and Devon put on our acting hats and roleplay a real life scenario, using his technique. You see from A to Z what it takes to warm up prospects, make them feel comfortable, and even how to make the dreaded close of high ticket opportunities feel like second nature to you.

Do you jump from opportunity to opportunity? Do you get a "high" after purchasing a product or a service? Do you think "I must keep spending money until something works out"? If you answered yes to any of the above questions, I got good news and bad news. The bad news: you suffer from "shiny object syndrome". It's not recognized (yet) by the medical establishment as a disease. But it's real. And it afflicts people who want more from life, bust their a$$ off yet have minimal results. The good news: in today's List Building Lifestyle episode I give you the prescription to help you fight off the disease and never hunt shiny objects ever again . When healed, you'll focus on the things that matter in your business, make more sales and enjoy a stress free life, never again hopping from opportunity to opportunity. Get your cure today.

Ever heard of making money while you sleep? If you've been on the internet for more than one second, you have heard it. Tons and tons of "gurus" boast about doing it. Here is the truth. Most of those losers are living on their friend's couches and don't make a dime. Yes, they are fake. But, the "make money while sleeping" lifestyle is true. There are people out there who do it. And today I chat with one of them, my man Richard Legg. Richard works two hours every day, five days a week. And guess what? Like the English gentleman he is, he explains the complete process, from A to Zebra. If you love the idea of making money while you sleep, today's episode will be a treat.

Did you know that pick up artists are better in business than you? It's true. Influencing girls and people is second nature to them. You see them rolling and think "how do people fall for that?". Yet they take home the girl. And they can join the same opportunities as you, grab your clients like Trump grabs women and leave you empty handed. Sucks, right? Relax. You don't have to finish second. At least not in business. And in today's episode, you discover how to influence prospects in a righteous way, bring home the sale and have your competition eat your dust. Let's get busy.

How saturated is your niche? Chances are, if there's any money in it, it's drenched with competitors. How do you stand out? How do you make people not only pay attention to you, but be dying to work with you? Both questions have been troubling me for a long time. I decided to ask Diane Hochman, millionaire entrepreneur mom who's the #1 all time earner in My Lead System Pro. Over the next half an hour she shares the 7 biblical hacks marketing superstars use to go from nobody's to the who's-who! Of course, yours unruly is no different. When I mastered hack number 4, my earnings skyrocketed as did my self-confidence, in bidniz and life.

I hate my dad. I hate him because he is stupid. Well, he's smart. He's actually an engineer, but he doesn't act like one. He's totally irrational and often irresponsible with his money. Which is why I spent the first three and a half years of my internet career bootstrapping my business. In other words, he's a great example of how to NOT act with your money. Today I'm sharing the full never-before-spoken-of story of the relationship between me and my dad and how it shaped and forced me to get SMART about money, marketing and success. And how I used what I learned observing his destructive behaviour in my business. Then, Producer Jonathan makes me spill the motivations, fears, and insecurities of the average business opportunity prospect and how to ethically use this intel to 10x your conversions.

What stops you from being successful in your business? How come you can't generate sign ups, people often ignore your emails and your phone calls and you feel like crap most of the time, questioning whether or not starting an online business was a good idea in the first place? I mean, what gives, right? What do you need to do to finally be successful? I decided to ask Ben Glinsky. He's the founder and CEO of SkinnyBodyCare - one of the fastest growing network marketing companies on the planet. And he went through so much trial and error, your head would spin if you heard the story. Ben shares what separates losers from winner in his companies. He also talks about how to turn your weaknesses into strengths and even unfair advantages. In short, it's a sick episode. And you got to check it!

What is the one element that will separate you from everyone in your market? Confidence. In today's episode, I reveal what customers look for in order to feel confident you can lead them. You also learn why procrastination can and will kill confidence (and a simple way to protect yourself) What to do if you are second-guessing the path you have taken. How to trick your brain into tackling difficult projects without becoming paralyzed. And the one phrase I learned from Robin Sharma to overcome my fear of flying airplanes.

Are people interested in doing business with you but they never seem to take the next big step? This can be a problem that takes away potential clients and costs lots of money. Thankfully, for today's episode, I invited John Lavenia, who already made an appearance on the List Building Lifestyle on episode 13 to help you tackle this pesky little problem that stands between you and enormous profits. Soak up John's wisdom when he reveals exactly what motivates prospects to say "YES" to your proposals. He also spills the beans how to quickly become a respected leader others happily follow and desperately seek respect and admiration from by buying more through the application of one simple marketing principle.

Reading is the cheapest and fastest way I know to solve any problem I've got. From weight loss to back pain to making my first million dollars online. Which is why in the all new List Building Lifestyle I'm sharing the top 7 books you ought to read to grow your income. ("Think and Grow Rich" is not one of them!)

Matt Morris went from sleeping in his car on a church parking lot to running his own seven figure company traveling the world full time in less than a coupe of years. He is the unEmployed Millionaire. And he shares the key takeaways from his journey to riches in the all new List Building Lifestyle.

I invite you to get excited about a very special episode of the List Building Lifestyle. Mayhaps the only technical episode you’ll see me do. Ever. It's all about the specific daily actions you must take to ensure success online. I decided to put it together because I got tired of answering this one nagging question I get all the time, "Igor, what should I do to start making sales? I’m already buying traffic. What else should I be doing?" This is what you need to do.

Ken McCarthy is considered one of the founding fathers of internet marketing. He's one of the giants upon who's shoulders yours truly was able to find his big break in the internet marketing scene. Ken's retired from intereviews, but I was able to convince him (not without a help of a friend) to do one last interview for the listeners of the List Building Lifestyle.

"Think and Grow Rich" by Napoleon Hill is considered the Bible for Self Made Millionaires. Walk into any millionaire's library and you'll find it right there on top shelf. But did you know Napoleon Hill died broke? Did you know he got rich briefly thanks to the book... and not thanks to applying the 13 principles in business? Makes you wonder - do the 13 principles really work? Find out how to NOT think to grow rich in the all new List Building Lifestyle.

Adam Holland is a conversion specialist. He helps marketers develop winning marketing campaigns in the home based business market. Adam messaged me saying he spotted a trend where no matter the offer or the traffic source, marketers struggle to make sales. And he said he knew why. What he shared was so profound... so dead on accurate... I had to get him on the show to share this with you.