Attention.The most expensive and most scarce commodity for a marketer.How do you get more of it in your inbox?After all, they say a prospect's attention span is shorter than one of a goldfish.Find out in the all new List Building Lifestyle with Matt Trainer.

Common belief I bump into is: I have to come up with the next Netflix or Facebook. That's the only way to make lots of money. That's the only way to make an impact. Not true. You don't have to reinvent the wheel. You don't have to solve the world's water shortage crisis. You don't have to bring peace to the Middle East. So what do you have to do? Find out in the all new List Building Lifestyle.

Despite having an amazing boss, great colleagues and a great salary of $52,000 a year, Joel Therien that walked away from his job as a cardiac rehab specialist to start his own hosting company. Within six months, he had four hundred clients paying him $20 per month, and that was just the tip of the iceberg. Today, almost twenty years later, Joel stands at the helm of several companies and MLM's. These days, Joel's primarily focused on growing Pure Leverage which is already one of the world's largest cyber MLM's, which focuses on powerful, yet elegant prospecting automation. I decided to invite Joel on the show to discover his take on what separates the winners from losers in the MLM space.

The ethical lines of Internet marketing are blurred. Everyone knows it. Very few people talk about it though. And plenty of people exploit it. Which makes it ever so difficult for a beginner to choose a mentor. Discover the mistakes I've made in choosing my mentors which cost me $50,000 in lost investments in hopes to help you choose the right mentor for you.

Sometimes even taking a piss can be life changing. Orlando, FL. August 2012. I'm standing at the urinal. The bathroom door swings open and a guy walks in. His face is familiar. It's Tom Beal. It's the guy behind the syndicate which created Internet marketing legends such as Ryan Deiss, Frank Kern, Jeff Walker and Jeff Johnson. I had no idea of the impact this person was going to make on my life and my business in years to come. Tom has become my trusted advisor in matters of business, marketing, and self-development. In the short time that we have been working together, Tom has helped me double my business and figure out more time in my schedule which resulted in me actually launching this very show. Hands down one of the best "self-help" episodes we've ever done.

I spent the first 2 years online chasing bright shiny objects. I was a sucker for anything new and exciting. And if it claimed to solve all my problems overnight, all the better! Obviously, and you know this, none of that crap ever worked. So it got me thinking - what does work? If the new shiny stuff never produces results, perhaps I'm missing a puzzle piece here. And if I can solve this mystery, can I guarantee success? What I discovered was stomach twisting. It had a lot to do with fear of success, fear of failure and the primal emotional drivers which dictate our decisions. The good news... I just had to tweak my approach ever so slightly to start seeing results. Discover what I found and exactly how I succeeded in the all new List Building Lifestyle.

Some marketers (like yours truly, Ben Settle and Doberman Dan) hate it. While others swear by it. Until now I kept the List Building Lifestyle primarily about email and paid traffic. But after being invited to a couple of Google Hangouts by Chiara Francica, the Flakebook Queen, I decided to reciprocate and bring her to the studio to rap about organic Facebook marketing. She made hundreds of thousands of dollars doing it. And she agreed to share exactly how she does it.

Ever played slots? Me neither. Turns out though, there's ton of people who do. Why do they play? Most will tell you they'd like to make money, hit the jackpot, that sort of thing. But the way slot machines are designed, the chances of that happening are slimmer than slim. Why? Because these machines are mathematically programmed to always take more money than they're giving. So when you play, essentially, you're agreeding to lose. And it just depends how fast you lose. That's all. What does this have to do with your online business? Your family? Your health? Your life? Everything. Find out in today's episode of the List Building Lifestyle.

Which one's more powerful way to present your product: 1) Amazing new software which builds landing pages. 2) "I've used this new software to create a landing page which finally allowed me to leap over the technical barriers and start building my list. I then emailed my list daily and made my first commission online!" You guessed it... 2nd approach is 10X more powerful. Why? Because it does what all well-told stories do - elicits emotion. And emotion, my little droggling, sells! Would you like to discover how to tell emotion-eliciting stories about your product in 6 easy steps? Stream this episode right now!

What's the perfect content-pitch ratio? Frank Kern once said it's 80% content and 20% pitch. I used to stick to this ratio until I realized I wasn't making any money. All this "value" I was giving away for free conditioned my list to take take take but not buy. So I switched to a new model. One which doesn't require me to give anything while generating tons of good will with my list and getting lavish pay. How? Find out in today's episode of the List Building Lifestyle.

One of the reasons email marketers fail is because they write boring emails. Why their emails are boring? Because they're (for the most part) product-focused. They write about the features, benefits and price of their offer. From a marketing stand point that may be correct, but it doesn't sell with email. What does? Find out in the new episode of the List Building Lifestyle!

I'm Jewish. And I don't believe in God. But I consider The Bible to be one of the greatest books of all time. Not because of the faith it instills. Or the lives it changed. But because of all the amazing advice and coaching it offers to curious souls who seek answers to life's and business's biggest and most complex questions. Discover two of the best marketing lessons I've picked up from the Bible now.

Mike Dillard is the Self Made Man. He went from waiting tables to making six figures in just 18 months with his network marketing business. He's one of the most successful list builders in the history of Network Marketing. And there's a few things he can teach you about building a highly leveraged -figure team-based business with min. effort.

"What's the average optin rate for the MOBE squeeze page?""What's the average sales conversion on the Digital Altitude VSL?""What's the average open rate of your leads?"These questions are annoying as hell.Why?Because there's actually no such thing as an averageresult.Averages can only be calculated in static envirnoment where variables never change.Marketing isn't anything like that.There's too many moving parts.Your offer, your traffic, the day of the week, the time of the year, your email autoresponder, your team, your domain name, your hosting, your follow up strategy, your mindset and so on.Tendency isn't destiny.Someone else's results never equal your own.If averages dictated results we would never see such huge income gaps in a single company.Let alone ALL opportunities.What does that mean to you?It means, even if average success rates seem pretty slim, it doesn't mean you'll fail.It could, in fact, mean the opposite.Find out how to turn poor averages into extraordinary success.

I grew up fat. And weak. So fat and so weak, in fact, I couldn't do a single pull up in school. And even after I lost 20 pounds in high school, I still couldn't do a single pull up. Not a single friggin' pull up. Was it because I wasn't strong enough? Too heavy maybe? Nope. I could easily do 100 push ups. One pull up shouldn't have been a problem. Turns out, as I later found out, I've had a belief which held me back. The belief I couldn't do a pull up which stuck with me since school. I wasn't even aware of how it gripped me. It turned a fairly simple task almost any teenager could accomplish into an insurmountable feet. I shifted this belief. And I was able to do one pull up. Then one more. And another. Soon I could comfortably do 7-10 pulls up in a set. I smashed through my own mental glass ceiling. This taught me - your beliefs are everything. And the one belief which holds marketers back is: "I'm not creative enough" or "I'm not smart enough" or "I'm not original enough" or "I'm not ____ enough." Feel in the blank with your own flavor of lack. Thing is though, none of these are true. Creativity, IQ and innovation aren't prerequisite to making six figures online. Uh uh. Russell Brunson proved it when he admitted he "Funnel Hacked" his way to a seven figure business during our recent interview. He confessed he ethically borrowed all of his successful ideas from his competitors who paved the way by figuring out what works. Stream the new episode of the List Building Lifestyle to discover Russell Brunson's funnel hacking blueprint now.

What's the best way to follow up with your list? What's the best time to follow up? And should you even bother following up if they haven't bought in the first 7 days? Find out in today's episode of the List Building Lifestyle.

Common email marketing knowledge says subject line is king. It also hints at practicing click bait to increase response. Well, according to Daniel Levis, an A-list copywriter who wrote email copy for a whole slew of direct response celebrities, including but not limited to Dan Kennedy, Yanik Silver and John Benson... It's all dead wrong. Stream the new episode of the List Building Lifestyle to discover why subject line is NOT king. Why click bait KILLS response. And why chasing clicks is the single most unprofitable thing an email marketer can do.

What's the best time to email your list? Is there a specific time of day when your subscribers are most responsive? Is it best to pitch on weekdays or weekends? Should you even bother emailing during the holidays? I answer all these questions (and more) in today's episode of the List Building Lifestyle.

What's irresistible influence? If you ask, most marketers will tell you its about getting to a "YES!" It's about closing the sale. It's about singing up a new rep. But it's not. Irresistible influence is getting the prospect to ask you for what you're selling. And get this... It's about getting the prospect to ask you for what you're selling thinking it was her idea! And there's no one better to show you how to do it than the world's most televized hypnotist Marshall Sylver!

Squeeze page is the gateway into your world. It's the first thing your prospect sees before making a decision to embark on a life changing journey and join you in business. Which makes it one of the most critical elements of your entire business. In fact, a low converting landing page can ruin you. While a high-converting one can skyrocket your success. But which landing page should you use? A generic company page? Or a custom one? On today's episode of the List Building Lifestyle I share a shocking discovery I made testing innumerable landing pages which will increase your sales overnight. Yes, SALES. Not Just optins.

According to Ben Settle, world's leading authority on email marketing and a personal friend of mine: "The best thing you could do is to stop trying to sell your product. Don't convince people to buy from you. Instead give them an opportunity to join you and your clients on your adventure. In fact, you could even try to get rid of them. The ones who stick - those are your best customers." Controversial? Unorthodox? Weird? Yeah, those are the three words that perfectly describe Ben's wicked email ways. But you know what? His methods work and I don't argue. Neither should you. Instead, you should take in every word from today's episode of the List Building Lifestyle and do as he sayeth to raketh more moolah with your emails.

How's buying a Ferrari similar to joining an online business? Very. Let xplaineth... When you're looking to start a business or join a company, you want to join the best one. You look into all the features, benefits and the high-tech gizmos which come with the package. And more often than not, the most robuts system wins you over. The Ferrari of money-making systems, so to speak. So you go all in and hope it's going to produce amazing results for you quickly. Because that's what a great system is supposed to do. Plus, that's what the hollywood-smile sales guy said it's going to do for you. But it doesn't. So you join another system. This one's the Lamborghini of biz opps. But it doesn't work either. You see... Investing in a Ferrari or a Lambo doesn't automatically make you a world class driver. In fact, most people who buy a Ferrari end up crashing it within the first 6 months, because they've got below average driving skills. There's another secret ingredient you're missing (not talent or brains). Stream now to find out what it is.

My guest needs no introduction. He's one of the most influential list builders in the world. He's the author of the "80/20 Sales and Marketing" and "The Ultimate Guide To Google Adwords." He's one of my favorite gooroos - Perry Marshall. On today's episode Perry talks about why you don't need many customers and why you don't need to close every person you talk to. In fact, he encourages you to sell less to make more money.

Given an opportunity, the prospect will find an excuse not to buy. And if not given the opportunity, she'll create one. Sometimes, it can get ridiculous. I once had a prospect tell me they couldn't buy traffic, because their Horoscope lady told them January was a bad time for business transactions. Go figure... Question is - can you fight this? Can you make someone buy from you... even if they put up such incredible resistance? YES, you can! How? Stream now to find out!

Niche selection is piece of cake. Just find the most crowded niche you can and get in. If there's a ton of competition - there's a ton of money. The tricky part is not to select a niche, it's in dominating it in spite of fierce and potent competitors. This is where many marketers err. They offer discounts. 24/7 customer service. Some even work for free to earn a "rep." Dorks. They're all wrong. And they don't even know it. Discover the #1 to dominating a cutthroat marketplace in the all new episode of List Building Lifestyle.

SPECIAL EPISODE: On March 19, 2007, a young man had an argument with his childhood friend about what it takes to get rich. The boy was only 19 at the time and insisted the only way to become wealth was to go to school, get a degree, get a secure job, and work hard. He was convinced that formal education is the key to riches because that is what his mother told him and he never questioned her. His young friend on the other hand who did not excel in school claimed the best way to become a millionaire wasn’t taught by the public school system and that the only thing they teach in school is how to work hard to make other people rich and to prove it he gave the young man a book with a weird title and said he should read it before they continue their talk. So he did. He read it cover to cover, three times. He couldn’t believe the secrets this book revealed about the rich teach their kids about financial wealth. It completely transformed the way the youngman thought about money. It taught him how to think like a rich person. But most importantly, it presented him with a plan to get his family out of the rat race. Armed with this new way of thinking about money against his parents’ wishes, the young man quit school and started a home-based business with $10 in his pocket. He was determined to become a millionaire before he turned 25. The young man had no plan, no start up capital, and no idea what he was doing. He had no mentors. So he had to learn through trial and error. The next three and half years were the most challenging years of his life. He went in and out of debt, failed four different businesses, and even lost a few childhood friends in the process but two month after turning 22, he finally made enough money to quit his day job. He made his first million by the time he turned 25. This young man is me, your host Igor Kheifets. Rich Dad Poor Dad is the title of the book that forever changed my life. I decided to share this story with you because on today’s episode of List Building Lifestyle, I’m hosting none other than the world’s most influential financial literacy activist, a bestselling author, motivational speaker, investor, radio personality, the founder of the Rich Dad company and the man who changed my life, Mr. Robert Kiyosaki.

2nd half of my final school year the talks in class switched from who's the hottest couple in school to post-graduation plans. My classmates became obsessed with figuring out where they're headed next. My best friend, Igor Genin (yep, another Igor), decided to continue his electronics studies. 99% of my friends shared his vision. I wasn't surprised. After all, they've been groomed for this their entire lives. Study hard, get a good steady job, get promoted to senion manager, buy a car, have a kid, work 8 hours a day 5 days a week the next 40 years and retire when you're 67. That's normal. And I hated it. The idea of a normal life seemed stupid. I didn't want to spend the rest of my life dreading my job slowly dying inside. I wanted to do something I love. And get paid lavishly for my time. So I could work a lot... all the time... and feel like I'm living it up. The one thing I loved and was always great at was the internet. I loved the idea of earning from my laptop and I was determined to find out how to do it. The idea seemed so great, in fact, I decided to share it with the one person who's opinion I cared about most - my buddy Igor. Unfortunately, he didn't agree with me. Just like many "drifters" I used to hang out with, Igor thought I was crazy. He said I wanted to have my pie and eat it too and that there were no magic buttons in life. I told him he was wrong. And that I'm going to prove it by making my first million online before he graduates college. He brushed it off as if I didn't know what I was talking about. And that it was just a matter of time before I give up on my dream. Fortunately for me, I made it. Unfortunately for Igor, he made it too... he's a mid-level manager in some crappy high-tech corporation. Igor's normal. Just like he wanted to be. He's miserable, however, because he knows I make more in a month than he makes in 3 years. We haven't spoke since I shared my success with him 5 years ago. Last I checked on Facebook, he's still living pretty normal life... and is still going to school after work! My point? Nothing about success is "normal" If you'd like to live an extraordinary life, get ready to put in extraordinary effort. Stream this episode to find out how to make a lot, work a lot and enjoy your life!

I love Internet marketing. I love the IM community. I truly do. But all this talk about time freedom pisses me off. Why? Because most marketers who yap about freedom this and travel that don't actually live their dream lifestyle... unless their dream lifestyle is locking themselves up in their hotel room and working their asses off. The marketers who make the most work the hardest. Some are open about it. They love what they do and they're proudly releasing products, coaching clients and producing trainings. These are the marketers I truly respect. But most are just full of it. They talk about how they get to wake up on the beach to a bunch of commission notifications in their mailbox. But they never talk about skipping lunch the day before to meet a deadline or get on the phone with a client in crisis. Which is why I invited Tim Erway as special guest on the all new List Building Lifestyle. The guy actually makes seven figures and has a life. Discover how you can too now.

People are creatures of comfort. Whenever forced outside their comfort zone, they retreat. Even if that comfort zone is poverty or disease. This is the issue every single marketer faces in their business every day. How to get someone past the "I don't have the time" and "I have to talk to my wife first" objections. Well, out of all places, I've discovered the remedy by studying non other than the father of the psychoanalysis - Sigmund Freud. The best part, this "technique" ol' Sig shares in his memoirs, doesn't require you to change a thing about your product or proposition.

There's two problems with becoming an authority. Problem #1 - Who the hell will listen to me? Problem #2 - What the hell do I talk about? Igor and his guest, the notorious "3-Minute Expert" Ray Higdon, solve these problems for you in this episode.

The 4-hour work week is a great book. It's an amazing concept. And it's a great way to enjoy life while banking six figures. There's just one problem. It's a MYTH. It doesn't exist. It's just a comforting dream entrepreneurs grab hold of to convince themselves they won't have to work hard until the rest of their lives. Find out the truth about The 4-Hour Work Week once and for all.

The #1 problem with list building for most people isn't getting the leads. Or even setting up an autoresponder. It's not knowing what to email their list. This is huge for people. Almost every email marketer struggles to come with engaging "content" which gets the job done. Here's why this happens... If you're anything like the vast mob of email marketers, you think of your list as a list. A bunch of email addresses in your Aweber account. A statistic. You don't think of these as real people. That... or the complete opposite. You're humanizing the crap out of your list and you seek their approval. Will they like me if I say this? Will they get hurt if I don't say that? Both schools of thought are dead wrong. Find out how to never run out of things to say to your list.

"I can't afford it" "This is too expensive" "I don't have that kind of money" "Show me how to make money for free and I'll pay you with my profits" These objections are as old as time. And almost every marketer has been stifled with these at least once or twice, if not thousands of times. The new episode of the List Building Lifestyle reveals how to handle this pesky objection once and for. You're going to discover why your prospects bring it up and what to do about it to turn them around.

The universe is all about laws. They either work for you. Or against you. In the real world, you've got Gravity and other laws. Online - you got the law of income. It's a 3-part law which explains why 2% of all Internet marketers make about 97% of all Internet income. And why the rest struggle and suffer. The new episode of the List Building Lifestyle features Vick Strizheus who mastered the Law of Income. He sort of made it his bitch lol. And now he shares how you can do the same.

I'm jewish. Born and raised in Ukraine I was the outsider. Once I even had to beat up a kid in my class for racial slurring at my expense. I've been dealing with racists my whole life. But ever since my family moved to Israel on June 1st, 2000, things got even worse. Terrorism is commonplace in Israel. Every other day someone gets stabbed or shot or kidnapped. Of course, the western media won't show it, but it's going on every single day. Al Kaida, Hamas, ISIS... and all the good fellas of WWTN (World Wide Terrorism Network). They're here. And they're taking innocent lives. And for what? For a vague promise of 72 virgins that are (allegedly) waiting for them in heaven? I never go political on my show, but today I decided to make an exception with the purpose of teaching rookie list builders a life-altering lesson which transformed my business.

Any rookie email marketer will tell you that your subject line is key to high open rates. Well, actually, its not. Subject line is important... But it's the 2nd most important thing. Discover the 1st most important thing when it comes to getting higher open rates and more sales with your emails.

If you're a coach, mentor or you're just trying to recruit high quality people into your business, you're probably bumping against a pesky problem. There's just not enough hard-working action-takers around, are they? If you really want to change the world one person at a time... You must learn how to hurt people. I explain what I mean on the new episode of LBLS. If you're truly serious about helping people, stream it now.

The internet changed a lot. But it didn't change a thing when it comes to making money. It's just another media. The persuasion principles never changed. Because human nature hasn't changed. The way you close a sale today is the same way you'd do it in 1912. Which is why I invited Doberman Dan from "Doberman Dan Is Off The Chain" show to rap about persuasion. Specifically... Dan reveals time-tested street-savvy persuasion secrets he uses to write sales copy for publishing giants like Agora and for his own newsletter business. If you're making a living or want to make one with email marketing, you can't afford to miss this episode.

Money's kind of like sex. The more you chase it, the more it eludes you. Most people I know put money on a pedestal like it's some kind of unicorn. They believe they have to work really hard and really long to make it show up in their space. That it's somehow knows who's "worthy" and who's not. Money knows no such thing. In fact, money is as abundant as air! And those who know how to attract it as a byproduct of their behaviour never experience a shortage of this much-necessary resource. What do they do? First, they don't chase bright shiny objects... Find the second thing they do by streaming this episode now!

This episode features a living copywriting legend John Carlton. John's a ragged old dawg in the game of persuading others to open up their hearts and wallets from a distance. He's also world's most ripped off copywriter. Hold on to your socks as John takes you on an express coaching session in selling, marketing and persuading prospects in digital print.

The new episode of LBLS talks about the "breaking point" of my Internet marketing career, my personal motivation rituals and my way of dealing with the fear of failure which never fails me. I also, for the very 1st time, reveal my love-hate relationship with my dad and his drinking problem.

Miles Segers was a very successful real estate investor in Philadelphia during the US real estate boom. Life was going really well. He just quit corporate America, because his job kept getting outsourced, and the prospect of the next 5-10 years in real estate was promising. Until the housing market imploded in 2008. The bubble bursted and so did Miles's real estate portfolio. It brought him down on his knees financially. He had to quickly liquidate his assets and figure out a way to earn money quickly as the bills were piling up and Sonia, his wife, insisted he'd get a job. The thought of getting back into corporate America send shivers down Miles's spine. So he went the other way. He decided to take on a life long dream of working from home. He dabbled with internet marketing for years, but was never able to make it work. Plus, with a highly successful real estate business, he never "pushed" it hard. This time it was different. He had to make it work... or settle for a dead end job. Miles ended up building a very successful $150,000 per year online business against all odds. Discover how he did it in this episode of the List Building Lifestyle.

The only constant in internet marketing is change. Marketplaces change. Traffic sources change. Offers change. Software and tools change. Clients change. These changes will challenge you constantly. You will get paid to the degree you're able to solve problems in the marketplace. And if there's any one place which taught me a great deal about problem solving its the Israeli Air Force. Discover the 3 biggest problem-solving lessons I learned during my service now.

How do you make your best clients find you? How to force them to reach out to you... to chase you... to cajole YOU and not the other way around? Justin Glover from Results513 Show has the answer. And he's spilling the beans in this episode!

Why do some marketers get all the best prospects knocking on their doorstep while other hardworking marketers struggle to get sign ups? Authority and Positioning. In this episode, Igor and Jonathan share how to gain instant authority in the marketplace to become the go-to expert in your niche.

Why is there so much deceit online? What makes people lie about their earnings when trying to recruit someone into their business? Who came up with the whole "fake it 'till you make it" thang? Whoever it was... they're wrong! People have a built-in bullshit radar and it goes off the charts when you're insincere about yourself and your business. This episode of the List Building Lifestyle is a paradigm-crusher for those who still believe faking it 'till you make it works. It offers a definite "integrity marketing" guide for those who refuse to get involved in all the treachery. Discover how sign more people up into your business with integrity and without pretence, trickery or hypocrisy now.

List building can be the most rewarding job in the world. But it can also be the most ungrateful way to spend your time and money if you're not careful. Most marketers who attempt list building are digging their own graves. Why? Because without even knowing it, they're committing un-holy sins which can only lead to poverty, misery and despair. This episode reveals the 7 cardinal sins of list building you ought to fix right away to build your own stairway to financial heaven.

Igor and Paulo talk about what you must do to start thinking like a winner in your online business. This is important, because when you think like a winner, you act like one and that's when you become one.