I interview Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established jewelry companies. Nan helps brands fine tune their merchandising strategies and guide product development for growth and success.  Check out the accompanying blog post here: https://joyjoya.com/2019/03/10/interview-with-nan-lung-palmer-jewelry-merchandising-and-product-development-consultant/

We want to reassure you that it’s okay to not find instant success with digital advertising for your jewelry brand. In fact, your initial missteps and stumbles will actually benefit you in the long run. Don’t get caught up in “analysis paralysis” and instead find out how you can move forward and gain valuable insights about your brand. Check out the accompanying blog post here: https://joyjoya.com/2019/03/04/getting-started-with-digital-advertising-for-your-jewelry-brand/

If you’re not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it’s important and how to get started. In this podcast episode, we’re going to discuss some of the basic principles of email marketing, so you can begin sending campaigns today. Check out the accompanying blog post here: https://joyjoya.com/2019/02/25/how-jewelry-brands-can-get-started-with-email-marketing/

I recently read an article in JCK about Pandora’s efforts to reinvent itself after an “unsatisfactory” 2018. Pandora executives admit the brand has high brand awareness but lacks brand identity. This got me thinking about the difference between brand awareness and identity and why it matters to jewelry brands. Check out the accompanying blog post here: https://joyjoya.com/2019/02/17/brand-awareness-vs-brand-identity-for-jewelry-brands/

When I tell people that I’m a marketing consultant who works exclusively with jewelry brands, most respond with, “Wow, that’s very specific!” As a jewelry business owner, you may also be surprised to find a consultant who handles your specific niche – and wondering how Joy Joya is different. I explain why I decided to focus my attention and energy on jewelry brands and share some of the benefits of working with a marketing specialist rather than a generalist, so you can make an informed business decision. Check out the accompanying blog post here: https://joyjoya.com/2019/02/11/why-choose-a-jewelry-marketing-consultant-instead-of-a-general-marketing-consultant/

Maybe your New Year’s resolution was to finally launch your jewelry business. Or maybe you haven’t even launched yet, and your jewelry business is still a glimmer of hope flickering in your eyes. Either way, you’re probably wondering, “What will it take to grow my idea into an empire?” When you’re starting a new jewelry business (or really any business), marketing begins way before you do the things we traditionally associate with marketing, like social media, email, blogging, events, advertising, etc. It even begins before you create a marketing strategy. Jewelry marketing for a brand-new jewelry business actually begins with product development. Check out the accompanying blog post here: https://joyjoya.com/2019/02/02/jewelry-marketing-tips-for-complete-beginners/

In Episode #15 of the Joy Joy Jewelry Marketing Podcast, I share my first interview! I had the privilege to chat with jewelry e-commerce expert, web developer, and content marketing specialist Mike Hauben. Mike is the editor of JewelryEcomm.com and the marketing and creative director for the Centurion Jewelry Show. Mike's father Howard Hauben founded the Centurion Jewelry Show nearly 20 years ago. Mike's current focus is to enable jewelers to stay competitive in today's market by teaching them how to use digital tools. In this episode, we discussed topics like: Resources for jewelry brands seeking to improve their e-commerce presence How to choose a marketing consultant and when it's essential to partner with one Jewelry website trends Some of the challenges that jewelry brands will face in 2019 Why video marketing is so important And how jewelry Brands can win at marketing this year Check out the accompanying blog post here: https://joyjoya.com/2019/01/26/interview-with-mike-hauben-jewelry-e-commerce-expert-and-marketing-creative-director-for-the-centurion-jewelry-show/

You may have seen the viral video of UCLA gymnast Katelyn Ohashi’s flawless floor routine. It’s true that her movements were technically perfect, but her radiating joy stole the show. Did you know your jewelry brand can learn from Katelyn and apply these lessons to your marketing strategy? In a recent article for Inc., writer Carmine Gallo pointed out, “When you change the way you feel inside, the performer your audience sees will change.” This statement applies to your jewelry brand and your approach to marketing more than you may realize. Check out the accompanying blog post here: https://joyjoya.com/2019/01/21/why-its-important-to-infuse-joy-into-your-jewelry-marketing/

Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can help them attract the best-fit customers in a natural way, without having to shout over the noise of an overcrowded Instagram feed. The main trouble with Instagram is that it’s owned by Facebook, so any time you post on Instagram, you’re borrowing Facebook’s platform to reach your customers. As a result, you’re completely at the mercy of Facebook and any changes they decide to make to the platform. So what should you be doing instead? Listen to our episode for insights.   Check out the accompanying blog post here: https://joyjoya.com/2019/01/14/whats-owned-media-and-why-should-your-jewelry-brand-care/

If you’ve been feeling a sense of deja vu lately, you’re not the only one. More luxury brands are taking fewer creative risks with their logos, websites, and Instagram feeds. In fact, according to a recent article in Bloomberg, “Many purveyors of upscale goods are choosing a similar feel.” That might work for brands that are basically household names, but what should an up-and-coming fine jewelry brand do? Listen to our episode for insights.  Check out the accompanying blog post here: https://joyjoya.com/2019/01/07/is-your-jewelry-brand-a-copycat-or-an-original/

Hopefully, the holidays were a busy time for your jewelry brand. You ramped up promotions, bent over backwards to make shipping deadlines, and tried your best to serve your customers. You may still feel exhausted, but now’s not the time to rest on your laurels and admire your labors.  January will require even more hard work because you don’t want to lose the amazing momentum you gained during the holiday season. Maintain your momentum by following our five tips.  Check out the accompanying blog post here: https://joyjoya.com/2018/12/30/5-ways-to-maintain-your-jewelry-e-commerce-momentum-after-the-holidays/

With about a week until Christmas, you may be brainstorming last-minute sales strategies while there’s still time to ship. With proper planning, you’ve likely already done a great job attracting a steady stream of customers throughout the season, so last-minute shoppers will be simply be icing on the gingerbread! Last-minute shoppers will always be searching for gifts at the 11th hour – and they may be willing to pay top dollar to avoid visiting the mall. First, you’ll need to decide how much you want to accommodate them. If you value their patronage and think the ROI is worth the effort, try one or more of our 10 strategies. Check out the accompanying blog post here: https://joyjoya.com/2018/12/16/10-last-minute-holiday-marketing-strategies-for-your-jewelry-brand/

As a small jewelry brand, do you ever feel like you simply can’t compete with the major players in the jewelry industry? Instead of seeing size as a crutch, consider it an advantage. Small jewelry brands actually have colossal opportunities for executing and developing superior branding. The next time you feel discouraged, listen to this podcast episode and brainstorm all the ways you can create and reinforce a solid brand that’s supported by a strong story, focused mission, and unwavering sense of purpose. Check out the accompanying blog post here: https://joyjoya.com/2018/12/09/big-branding-opportunities-for-small-jewelry-brands/

The word “influencer” has become synonymous with digital influence. However, we forget influencers exist “in real life”, and they’ve been shaping decisions since the beginning of humankind. After a recent personal experience with influence and jewelry buying, we started to reflect on consumer motivation and the meaning of influence. In this podcast episode, we share an anecdote related to the meaning of influence and explore you can leverage it for your jewelry brand. Check out the accompanying blog post here: http://joyjoya.com/2018/12/02/redefining-the-meaning-of-influence-in-jewelry-marketing/

You’ve probably thought about how you can use Pinterest as a customer-facing social media marketing tool. If you use Shopify, you’ve likely linked your store to your Pinterest account. You may have even promoted some of your Pins. But have you considered using Pinterest as an internal marketing tool? In this podcast episode, we share some ideas for getting the most out of this digital vision board that allows you to discover and share visual content. Check out the accompanying blog post here: http://joyjoya.com/2018/11/25/pinterests-secret-boards-as-a-marketing-tool-for-your-jewelry-brand/

With Thanksgiving just a few days away, you’ll want to consider how you can thank your customers for choosing to purchase your jewelry. In today’s marketplace, customers have many options, and you should never take their support for granted. When a customer makes a purchase, that purchase is more than a monetary transaction – it’s an energetic endorsement. Have you been searching for some creative ways to thank your customers? Listen to this episode for ideas. Check out the accompanying blog post here: http://joyjoya.com/2018/11/18/creative-ways-to-thank-customers-for-their-jewelry-purchases/

How well do you know your customers? What inspires, motivates, and moves them? What are their values, and what’s most important to them? As a jewelry designer or retailer, you probably at the very least have a vision of your target customers in your head.  However, if you've never drafted Customer Personas, then you may be missing the mark. Listen to this episode to learn more about the importance of knowing your customer customers - while remaining open to surprise. Check out the accompanying blog post here: http://joyjoya.com/2018/11/11/know-your-jewelry-brands-customers-but-let-them-surprise-you-too/

Engagement marketing, also known as "experiential marketing" or "event marketing", can directly engage consumers with a jewelry brand and its products. The importance of engagement marketing today is hard to deny. According to the recent study conducted by Event Track, "70% of users become regular customers after an experiential marketing event". Are you wondering what engagement marketing can look like for a jewelry brand? Listen to this episode for some ideas. Check out the accompanying blog post here: http://joyjoya.com/2018/11/04/types-of-event-marketing-for-jewelry-brands/

More clients have been inquiring about influencer marketing lately, and I don't blame them. If you read any popular digital marketing advice, you'll hear about the "magic" of influencers – get your jewelry on just the right celebrity or style blogger, and you'll "make it" in the marketplace. The realities of influencer marketing are a little more complicated. Listen to find out whether or not influencer marketing is right for your jewelry brand. Check out the accompanying blog post here: http://joyjoya.com/2018/10/28/would-your-jewelry-brand-benefit-from-influencer-marketing/