You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode,  I'll be talking about my favorite merchandising and marketing in the jewelry industry this holiday season. In my downtime, I've been spending a lot of time window shopping, and I love to see/admire what brands are doing at this festive time of year to stand out from the competition and tell impactful stories. I'll be discussing: 6 brands that have stood out to me with their merchandising and marketing Notes for next year Learn more: https://joyjoya.com

In this episode, I share my interview with Emma Morgan, the founder of Emma Morgan Creative, a conceptual and strategic boutique design studio based in New York. She's an expert in brand storytelling and full-circle visual expression for retailers, and her business provides visual concept design and creative strategy consulting for brands and retailers of all sizes. Emma's approach is backed by a decade of experience and fueled by the process of creation and her own natural curiosity. Her projects include brand activations, pop-up shops, exhibitions, events, product launches, visual merchandising and product presentation, windows, and more. In this episode, we'll be covering: What does the word "activation" mean as related to branding/marketing, and what are some general examples of activations commonly used for luxury/jewelry brands?  How can a brand's personality be expressed through a brand activation? What steps do you take to ensure consistency across all brand touchpoints, and why is consistency so important? …and more! Sparkle Award: Lark & Berry - https://larkandberry.com/ News Articles: Why a DTC wine company started a branded podcast - https://www.marketingbrew.com/stories/2022/11/28/why-a-dtc-wine-company-started-a-branded-podcast 6 Amazing Unboxing Experiences and Ideas to Try - https://www.shopify.com/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand Live shopping comes to select NYC holiday window displays - https://www.marketingdive.com/news/live-shopping-holiday-marketing-saks/637355/ Connect with Emma: https://emmamorgancreative.com/ Transcript: https://joyjoya.com/visual-merchandising-jewelry

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode, I'll be talking about the things I'm most looking forward to in the jewelry industry in 2023. The new year will be here before you know it, and I don't know about you - but I'm pumped! In the previous episode #217, I shared my jewelry marketing predictions - and this one's intended to build on that episode. So definitely check out that one too. I'd also love to know - what are you most looking forward to? I'll be discussing: What's in store for the industry? The 3 things I'm most excited about for the coming year Why you should get excited too Learn more: https://joyjoya.com Links mentioned in this episode: Shaking Off the World’s Worries, Jewelry Focuses on Growth - https://www.nytimes.com/2022/11/21/fashion/jewelry-growth-bulgari-cartier-tiffany.html Get the 2023 "Jewelry Marketing Predictions" Ebook: joyjoya.com/2023 1:54 - Primary Episode Content

In this episode, I share my 5 jewelry marketing predictions for 2023. What should you be anticipating in the new year? How can you shift and adjust your marketing strategy to accommodate consumer expectations and the overall industry landscape? This is a must-listen if you'd like 2023 to be the best year ever in your jewelry business.   I'll be covering: A recap of my predictions for 2022 - how did they pan out? 5 jewelry marketing predictions for 2023 What you can do to prepare There's also a free ebook download to complement this episode. You can visit joyjoya.com/2023 to get your copy. Sparkle Award: Awe Inspired - https://www.jckonline.com/editorial-article/jewelers-giving-tuesday/ News Articles: Why Own a Diamond Ring When You Can Rent One? https://wwd.com/accessories-news/jewelry/top-jewelry-rental-platforms-opportunities-setbacks-1235415718/ Taking the Temperature of a Growing Jewelry Market https://wwd.com/accessories-news/jewelry/independent-retailers-temperature-growing-jewelry-market-1235417921/ Competition in the Jewellery Market Is Heating Up | BoF https://www.businessoffashion.com/articles/retail/direct-to-consumer-jewellery-versus-incumbents/ Other links from this episode: Ebook Download - https://joyjoya.com/2023 2022 Predictions - https://joyjoya.com/jewelry-marketing-trends-2022/ Transcript: https://joyjoya.com/jewelry-marketing-predictions-2023

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode, I'll be talking about how to be more productive in your jewelry business and with your marketing at this festive time of year. It's cold outside, there are cookies, there are Black Friday sales to shop, gifts to wrap, etc. There are SO MANY excuses not to be productive at this time of year. I know that I personally struggle with it and have a tinge of seasonal depression that really just makes me want to sleep/nap more than other times of year. BIG DISCLAIMER: Despite the topic of this episode, I don't believe that life should be all about work and productivity. Just wanted to make that clear. You're allowed to have a life and enjoy things and take breaks. In fact, I encourage rest, and I encourage you to unplug from your business. You're not a machine that should constantly be "on". Instead, I'm going to be talking about staying focused and productive in balance with life, as balanced as you can possibly get it. So that you're able to achieve all your goals and have your cookies too. I'll be discussing: The importance of choosing work or choosing rest - and not letting the two bleed together 3 tips for maintaining productivity when there are a million distractions What to do if you've gone off the rails Learn more: https://joyjoya.com 2:30 - Primary Episode Content

In this episode, I share my interview with Alanna Brannigan, an SEO expert who places great emphasis on strategic content creation. Alanna's the founder of Harvest Moon Marketing, a boutique digital marketing agency that specializes in SEO and content marketing. She has more than six years of experience as an SEO specialist and has worked with companies of all sizes, from multi-million dollar corporations to mom and pop shops. What I like best about talking shop with Alanna is that she has a way of talking about SEO that doesn't make you want to fall asleep or get super overwhelmed. She's able to explain pretty complex concepts in inviting and accessible terms. Let's get into beginner SEO with Alanna. In this episode, we'll be covering: What are some of the most impactful tactics that ecommerce jewelry business owners can be implementing? Why should ecommerce business owners consider publishing blog content? In Google Analytics, what are the most important metrics to track for SEO and for business success in general? …and more! Sparkle Award: 2022 DESIGN EXCELLENCE AWARDS - https://accessoriescouncil.org/design-excellence-awards News Articles: Why you shouldn’t cut back on marketing during a recession - https://venturebeat.com/business/why-you-shouldnt-cut-back-on-marketing-during-a-recession/ Why some brands are making small-scale zines and magazines - https://www.marketingbrew.com/stories/2022/11/10/why-some-brands-are-making-small-scale-zines-and-magazines This marketplace is helping small brands find short-term retail space - https://www.retailbrew.com/stories/2022/11/09/this-marketplace-is-helping-small-brands-find-short-term-retail-space Connect with Alanna: https://harvestmoonmktg.com/ Transcript: https://joyjoya.com/jewelry-seo-crash-course

Do you want to enter to win $400 worth in prizes? All you have to do is write a review of this podcast on Apple Podcasts and send a screenshot to @joyjoyamarketing on Instagram or to [email protected]. You also need to follow @joyjoyamarketing on Instagram if you don't already. One lucky winner will get:  - $200 Amazon gift card- $100 credit to spend on the @chrysmela website- "Jewelry Is Joy" sweatshirt in size (sizes S-2XL)- 30 min. jewelry marketing strategy call with Laryssa $400 Value Winner will be chosen at random from all qualified entries on November 30, 2022 at 11:59pm PT. Limited to US residents only. Thanks for checking out this episode, and I look forward to getting back to regular content next week.

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode, I'll be talking about how you can maintain confidence in your marketing whenever you're trying something new and how you can trust that something can potentially work for your business, even when the future is uncertain.  I'm not saying that you should 100% naively believe that everything will work when it comes to marketing because that would be unrealistic, but marketing requires you to give it time to work, and time requires trust and confidence.  In the last episode #213, I spoke about the biggest missed opportunities in marketing, and I think it takes a lot of confidence to seize opportunities like the five I mentioned, so this episode is intended to give you the boost you'll need to take a leap. I'll be discussing: How to set realistic expectations around marketing when you're in an experimental phase 3 tips for maintaining confidence when trying something new and uncertain What to do if something doesn't work out the way you had planned Learn more: https://joyjoya.com 2:18 - Primary Episode Content

In this episode, I share 5 of the biggest missed opportunities in jewelry marketing, so you can start planning for 2023 and seize the chance to stand out in the Sea of Sparkle and outshine your competitors. Why keep doing the same thing if it's not 100% driving the results you want and deserve? Get off the beaten path and do something that no brands are doing or that few brands are doing.   I'll be covering: Why it's more important to look for missed opportunities than to copy other models in marketing 5 of the biggest missed opportunities in jewelry marketing How to know you're on the right track and when to pivot, especially if you're doing something that no one else has done or is doing Sparkle Award: Catbird - https://www.catbirdnyc.com/ News Articles: Fashion retailers that push gift cards and discounts will win big this holiday season, a Morning Consult report revealed https://www.retailbrew.com/stories/2022/11/01/fashion-retailers-that-push-gift-cards-and-discounts-will-win-big-this-holiday-season-a-morning-consult-report-revealed The 5 Jewelry Trends for Winter 2022-2023 Prove More is More https://www.marieclaire.com/fashion/jewelry-trends-winter-2022-2023/ Weekend Briefing: How jewelry brands are surviving the supply chain crisis https://www.glossy.co/fashion/weekend-briefing-how-jewelry-brands-are-surviving-the-supply-chain-crisis/ Other links from this episode: Blue Ocean Strategy - https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190 Episode #172 - Livestream Shopping for Jewelry Brands - https://joyjoya.com/livestream-shopping-jewelry-brands Episode #187 - Interview With the Email Marketing Heroes on Effective Emails for Jewelry Brands - https://joyjoya.com/email-marketing-heroes-jewelry Transcript: https://joyjoya.com/missed-opportunities-jewelry-marketing

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! I'll be sharing some ways that your brain may actually be getting in the way of marketing success. Have you ever heard the term "cognitive bias"? If not, don't worry, I'll explain in just a moment. But basically I want to explain to you how your own cognitive bias is getting in the way of your business success. I'll be discussing: What's cognitive bias, and what role can it play in marketing? What are the top five cognitive biases that you may be experiencing in your business? What steps can you take to overcome your cognitive biases? Learn more: https://joyjoya.com

In this episode, I share my interview with Mark Smelzer, the former publisher of JCK and the current Chief Content Executive at Jewelers Mutual Group. Mark started his career in magazine ad sales in Los Angeles when he became the publisher of a city magazine called Buzz. After that, he moved to Variety, the entertainment trade publication, but a corporate shake-up there propelled him to become the publisher of JCK magazine. At the time, 18 years ago, he knew very little about the jewelry industry, but he grew to love it and has seen it go through countless changes. In 2021, he shifted to an exciting new role at Jeweler's Mutual, and he conceived of the event Conversations in Park City, which recently took place in mid-October. I'm really excited to have Mark on the podcast today to chat about his time in the industry as well as his experience of the unique retreat in Utah. In this episode, we'll be covering: What's it like to organize and execute on a major event for the jewelry industry? Why are leadership development and networking events so important for this industry? What are some of the most exciting and invigorating things happening in the industry today? …and more! Sparkle Award: Diamonds Do Good - https://www.nationaljeweler.com/articles/11405-the-new-diamonds-do-good-bracelet-has-launched News Articles: Cookies Are Ruining Your Holiday Sales. Here’s Why Session-Based Personalization is the Best Alternative - https://www.mytotalretail.com/article/cookies-are-ruining-your-holiday-sales-heres-why-session-based-personalization-is-the-best-alternative/ 25% of Diamond Jewelry Sales in 2021 Were Made Online - https://www.jckonline.com/editorial-article/diamond-jewelry-sales-2021-online/ TikTok Launches ‘TikTok Academy’ Marketing Education Platform - https://www.socialmediatoday.com/news/tiktok-launches-tiktok-academy-marketing-education-platform/635046/ Connect with Mark on Linkedin: https://www.linkedin.com/in/marksmelzer/ Transcript: https://joyjoya.com/mark-smelzer-community-jewelry-industry

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode, I'll be sharing what I personally love to get out of a customer experience. This is a followup to episode #207, when I talked to customer experience expert Paul Rutter all about how to delight your customers. I believe customer experience and marketing are intimately intertwined and that more jewelry brands should be focused on optimizing the two together. I'll be discussing: Why customer experience is such an important part of marketing Some things I personally love to get out of a customer experience And how you can start leveraging your customer experience for marketing Links from the episode: Episode #207 - Interview With Paul Rutter - https://joyjoya.com/jewelry-customer-experienceLearn more: https://joyjoya.com

In this episode, I share 5 tips for engaging past customers to give yourself the best chance at sales success during the holiday season. Of course, you always want to be trying to acquire new customers, but retaining your past customers is more efficient and also most cost-effective when it comes to marketing spend. And this year, when predictions for holiday sales are feeling a little uncertain, you'll want to expend the most effort on the people who already know and love your brand. I'll be covering: Why it's important to engage past customers for the holidays 5 tips for engaging past customers, even as we enter November Why to continue this focus in 2023 and beyond Sparkle Award: Cast’s First Store Wants to Shake Up Fine Jewelry Retailhttps://wwd.com/business-news/retail/casts-opens-first-store-corte-maera-marin-fine-jewelry-1235392343/ News Articles: It’s not too late to test a live-shopping strategy for the holidayshttps://www.retailbrew.com/stories/2022/10/18/it-s-not-too-late-to-test-a-live-shopping-strategy-for-the-holidays The RealReal Predicts This Year’s Gift Giving Will Focus On “Elevated Classics”https://www.jckonline.com/editorial-article/the-real-real-gift-giving/ Consumers to shop more in stores this holiday: surveyhttps://www.retaildive.com/news/consumers-shop-more-in-store-holiday-season-survey/634674/ Other links from this episode: Episode #205 - Top 5 Jewelry Marketing Trends for Holiday 2022 - https://joyjoya.com/jewelry-marketing-trends-holiday Episode #131 - How to Involve Customers in Jewelry Marketing -  https://joyjoya.com/involve-customers-jewelry-marketing/ Transcript: https://joyjoya.com/retain-jewelry-customers-holiday-sales

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode, I’ll be talking about gratitude and why it's more important than ever to express genuine gratitude - not only to the people who have purchased from you but also to the people who follow your marketing content on email and social media. We're about a month away from Thanksgiving, so I wanted to plant this seed in your head and give you some time to prepare for the season of gratitude. I'll be discussing: Why gratitude is so important Who should you be thanking and how to thank them Make gratitude a lasting value Links from the episode: "Breaking the Habit of Being Yourself" - https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094 Learn more: https://joyjoya.com

In this episode, I share my interview with Paul Rutter, a celebrated customer experience expert who's been recognized by USA Today, ABC, NBC, MarketWatch, and FOX. Over the past three decades, Paul Rutter has managed and guided some of the largest and most luxurious cruise ships in the world, where living with his customers, clients, and coworkers is a way of life. Speaking frequently to leaders around the globe, Paul asks a singular question:  “Could YOU or YOUR company survive if you had to live and work with your customers, clients, and coworkers?” His time on the high seas has taught him that through approaching customer service with the intent to exceed his customer’s expectations, rather than just meet them, creates higher levels of customer satisfaction, retention, loyalty, and repeat business. Perfect is the starting line, not the end goal.  He's also the author of bestseller “You Can’t Make This Ship Up”, a hilarious look at the lessons he’s learned at sea and now applies to land-based businesses.  In this episode, we'll be covering: Why should every single customer experience is critical for a business owner How the customer experience also positively impact team morale and help a business owner attract the best employees Where to start if you want to begin improving your customer experience …and more! Sparkle Award: Octave Jewelry - https://instoremag.com/octave-jewelry-wins-2022-halstead-grant/ News Articles: New Email and SMS Marketing Reports Showcases Their Value to Brands - https://www.mytotalretail.com/article/new-email-and-sms-marketing-reports-showcases-their-value-to-brands/ Marketers ramp up promotions to curb expected holiday lows, survey says - https://www.retaildive.com/news/holiday-marketing-promotions-shopping-inflation/633736/ Pinterest Provides New Insights for Marketers - https://www.socialmediatoday.com/news/pinterest-provides-new-insights-for-marketers-updated-conversions-api/634209/ More about Paul Rutter: https://www.paulrutterspeaks.com/ Transcript: https://joyjoya.com/jewelry-customer-experience

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode, I’ll be talking about PR and the marketing conditions that need to be met in order to ensure that PR will truly work for you. In the last episode, I mentioned the Rough Cut podcast and how hosts Alain and JB were discussing PR and whether or not "anyone truly gives a damn!" I see a lot of jewelry brands investing in PR before they're ready to do that, so hopefully this short episode will help someone out there save money or at least invest their money more strategically. I'll be covering: The foundation you need before investing in PR and why What will PR yield for you, and is it worth it? What to do if you decide you're not ready for PR Links from the episode: https://podcasts.apple.com/us/podcast/does-she-even-go-here/id1613238094?i=1000581405357 Learn more: https://joyjoya.com

In this episode, I'll be sharing the top five holiday marketing trends I've been seeing so far for 2022. At this point in the game, you should already have developed a strategy for your holiday marketing, and you've begun executing on it. But I want to share these trends because I think it's interesting to see "how things are going" out there in the world of the jewelry industry. You can also potentially make some small pivots to adjust to consumer behavior, and I'll suggest some adjustments in this episode. I'll be covering: What are the five holiday marketing trends in 2022? What pivots, if any, can you make at this point? What can you learn for next year? Sparkle Award: Stephanie Gottlieb opens virtual jewellery store in the metaverse https://mobilemarketingmagazine.com/stephanie-gottlieb-opens-virtual-jewellery-store-in-the-metaverse News Articles: Pop-Up Strategies That Power Unique Shopper Journeys https://www.retailtouchpoints.com/topics/customer-experience/pop-up-strategies-to-create-unique-consumer-journeys-for-long-term-success Brands are investing in original sound marketing on TikTok https://www.modernretail.co/marketing/brands-are-investing-in-original-sound-marketing-on-tiktok/ Rough Cut Podcast: Does She Even Go Here? https://podcasts.apple.com/us/podcast/does-she-even-go-here/id1613238094?i=1000581405357 Other links from this episode: Episode #197 - 5 Direct Mail Marketing Ideas for Jewelry Brands - https://joyjoya.com/direct-mail-marketing-jewelry Transcript: https://joyjoya.com/jewelry-marketing-trends-holiday

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode, I’ll be talking about LUCK and the role it plays in marketing and business growth. When it comes to the jewelry brands that make it big, are they just lucky, or do they actually know something you don't know? Why did THEY find success and not you? I'll be discussing: The role of luck in marketing and business success What's more effective and sustainable than luck? How you can create more luck for yourself Links from the episode: Ep #194 - 3 Tips to Maintain Focus in Jewelry Marketing - https://joyjoya.com/focus-in-jewelry-marketing Learn more: https://joyjoya.com

In this episode, I share my interview with a fascinating and creative woman who I met at this year's JCK Las Vegas, when I participated with her on a panel called "The Fringe of Marketing". Janzen Riley Tew is a talented and visionary photographer as well as the founder of the marketing and design agency Denim + Velvet, which services the fashion and jewelry industries. I personally consider her to be the TikTok queen, so we spend a lot of time chatting about the social media platform in this episode.  In this episode, I'll be covering: What jewelry brands can do to ensure they're effectively communicating their vision and identity in 2022 and beyond Why should today's jewelry brand's consider investing time and energy into TikTok Storytelling opportunities for jewelry brands on TikTok and Instagram Reels and well as some best practices for using both platforms …and more! Sparkle Award: The Clear Cut - https://digiday.com/marketing/why-a-dtc-jewelry-company-is-placing-its-bets-on-organic-growth-via-tiktok/ News Articles: The top luxury categories among US consumers - https://www.insiderintelligence.com/content/top-luxury-categories-among-us-consumers Art’s New Perch: Your Neck, Not Your Wall - https://www.nytimes.com/2022/09/29/arts/design/artist-jewelry-sothebys-auction-fashion-jewels.html Instagram Expands Test of Multiple Links in User Bios - https://www.socialmediatoday.com/news/Instagram-Testing--Multiple-Links-in-User-Bios/633203/ More about Janzen Riley Tew: Denim & Velvet - https://www.denimandvelvet.com/ Denim & Velvet Instagram - https://www.instagram.com/denimandvelvet/ Transcript: https://joyjoya.com/jewelry-branding-expert

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode, I’ll be talking about being an early adopter in business or marketing. Do you typically get curious about the latest trend, tech tool, or innovation? Or do you wait for others to try it first before you give it a look? In recent years, some of these things have included TikTok, NFTs/metaverse, AR/VR try-on, and livestream shopping, just to name a few. I'll be discussing: My personal take on early adoption - what do I think? Should you try to be more of an early adopter? Or should you watch and learn? If you do choose to be an early adopter, how can you do it in a balanced and strategic way? Links from the episode: Ep #201 - When to Adopt a New Social Media Marketing Platform - https://joyjoya.com/interview-with-jewelry-marketing-expert/ Learn more: https://joyjoya.com

In this episode, I answer the question, "How can you tell whether a new or new-ish social media platform is right for your jewelry business?" I've had a number of listeners and viewers as well as clients ask me, "Should I jump the shark on Instagram and start a TikTok account? Or even supplement Instagram with TikTok?" But the question isn't only limited to IG and TikTok. Social media networks are popping up all the time. Last year, Clubhouse was a social trend. This year, BeReal is taking hold. Even Pinterest just introduced a new collaging app for Pinterest users. Do you feel confused and overwhelmed? In this episode, I'll be covering: What to do when you start hearing buzz about a new social media platform? How will you know if it's right for you? How do you start on a new platform? Sparkle Award: Greenwich St. Jewelers - https://www.entrepreneur.com/growing-a-business/how-this-family-owned-jewelry-business-rebuilt-after-911/434991 News Articles: Etsy set to drop $600 million on marketing this year, CEO says - https://finance.yahoo.com/news/etsy-600-million-on-marketing-ceo-154054219.html How prioritization frameworks can make you a better marketer - https://sproutsocial.com/insights/prioritization-frameworks/ Content marketing: What it is and why marketers should care - https://martech.org/content-marketing-what-it-is-and-why-marketers-should-care/ Other Links from the Episode: "Success With Jewelry" Podcast - https://podcasts.apple.com/us/podcast/success-with-jewelry/id1642413048 Transcript: https://joyjoya.com/jewelry-social-media-marketing

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode, I’ll be celebrating the two-year anniversary of Jewelry Marketing Joy! It was published on October 11, 2020. I'll be sharing: Why did I decide to write a book? What is it like to write a book? How long did it take? What writing a book has affirmed for me about marketing and why that matters for you? Get the book: https://www.amazon.com/Jewelry-Marketing-Joy-Approachable-Introduction/dp/0985831944 Learn more: https://joyjoya.com

In this episode, I share Leo Plebani, an ecommerce marketing expert who specializes in customer retention. Leo first entered the world of ecommerce when he was hired as an “Online Sales Manager” for a large Italian company based in New York. From there, he transitioned to being a freelance consultant, managing and scaling ecommerce companies to 7-figure revenues. He loves the world of ecommerce and invests in it both as an agency owner and as an entrepreneur by launching my own ecommerce projects. His approach to ecommerce marketing is both innovative and a little bit old school, making it unique.  We chat about: How can ecommerce brands improve customer retention? What are some ways that ecommerce brands can measure and monitor customer retention? What's involved in your "secret formula" for boosting customer retention? Why is direct mail having a comeback now in 2022? What types of customers respond the best to direct mail? …and more! Sparkle Award: Jenny Wu - https://www.cnet.com/tech/computing/this-jewelry-store-lets-you-order-3d-printed-samples-before-you-buy/ News Articles: Here’s Why Jewelry Retailers Should Care about Disney+ and Netflix’s Upcoming Ad-Supported Subscriptions - https://instoremag.com/heres-why-jewelry-retailers-should-care-about-disney-and-netflixs-upcoming-ad-supported-subscriptions/ Pinterest’s invite-only platform Shuffles is Gen Z’s new favorite app - https://passionfru.it/shuffles-pinterest-gen-z-trend-1890/ For luxury brands, resale is almost an inevitability - https://www.retailbrew.com/stories/2022/09/13/for-luxury-brands-resale-is-almost-an-inevitability More About the Guest: Leo's agency website: dtcgang.com Postpilot to send postcard campaigns:Referral link: https://www.postpilot.com/?via=dtcgang Discount Code to get 50% off any plan for the first 3 months: DTCGANG50Reach out to Leo to get 1000 free postcards https://www.linkedin.com/in/plebanileonardo/ IG: http://instagram.com/plebanileonardo FB: https://www.facebook.com/plebanileonardo/ Other Links from the Episode: Ep #135 - Interview With David Wachs - https://joyjoya.com/interview-with-david-wachs-about-handwritten-notes-in-marketing/ Our Sponsor: This episode was sponsored by Chrysmela (https://chrysme.la/), maker of the most secure earring back in the world. Joy Joya listeners and viewers who are interested in learning more about partnering with Chrysmela can email Mayumi at info [at] chrysme.la. Chrysmela offers white labeling as well as wholesale opportunities. Interview With Mayumi Ishii: https://joyjoya.com/interview-with-mayumi-ishii-of-chrysmela-disrupting-the-jewelry-marketplace/ Transcript: https://joyjoya.com/ecommerce-customer-retention 

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this episode, I address a question I frequently get asked: is the jewelry market oversaturated? The short answer is “yes” and “no”, but here’s a breakdown of what I’ll be discussing. The current state of the marketplace - is there space for new and emerging jewelry brands? How can a new brand best position itself in the marketplace? What’s required of brands today? Once you’ve established your brand, how can you find your target customer and capitalize upon your place? Links from the episode: "How I Built This - Rivian" - https://podcasts.apple.com/kn/podcast/rivian-rj-scaringe/id1150510297?i=1000578203598 Ep #151 - Interview With Benjamin Smithee - https://joyjoya.com/interview-with-jewelry-marketing-expert/ Blue Ocean Strategy - https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/Learn more: https://joyjoya.com

In this episode, I share the best opportunities in direct mail marketing for jewelry brands today.  Some people consider direct mail to be a more "traditional" or "old school" marketing strategy, since it involves actual paper as well as the United States Postal Service.  It's the practice of engaging your prospects and customers through printed marketing materials like postcards, catalogs, coupons, and other types of mailers.  In this episode, I'll be sharing five ways that you can utilize direct mail marketing for your jewelry brand. They include: Handwritten notes/cards An offer within a box/package Catalog or other glossy mailer Postcards Content publication like a magazine Sparkle Award: Kendra Scott - https://www.marketingbrew.com/stories/2022/09/08/kendra-scott-bet-big-on-bamarushtok-2022-and-it-paid-off News Articles: Sotheby’s Brings Back ‘Brilliant & Black’ Selling Exhibition - https://www.nationaljeweler.com/articles/11245-sotheby-s-brings-back-brilliant-black-selling-exhibition Don’t Call Them Grandmas! The Enduring Appeal of the Senior Fashion Icon - https://www.vogue.com/article/the-enduring-appeal-of-the-senior-fashion-icon 6 Formerly "Dated" Jewelry Trends That Will Be Big This Fall - https://www.whowhatwear.com/fall-jewelry-trends-2022/ Other Links from the Episode: Ep #135 - Interview With David Wachs - https://joyjoya.com/interview-with-david-wachs-about-handwritten-notes-in-marketing/ Our Sponsor: This episode was sponsored by Chrysmela (https://chrysme.la/), maker of the most secure earring back in the world. Joy Joya listeners and viewers who are interested in learning more about partnering with Chrysmela can email Mayumi at info [at] chrysme.la. Chrysmela offers white labeling as well as wholesale opportunities. Interview With Mayumi Ishii: https://joyjoya.com/interview-with-mayumi-ishii-of-chrysmela-disrupting-the-jewelry-marketplace/ Transcript: https://joyjoya.com/direct-mail-marketing-jewelry

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! This week's topic is all about an exciting new endeavor that I'm launching with Liz Kantner, my partner in the Success With Jewelry Webinar Series. We launched a podcast with both a free version and membership version! As of this recording going live, you'll be able to find the first three episodes to listen for free (in both audio and video formats).  Links from the Episode: Success With Jewelry Community: https://www.successwithjewelry.com Success With Jewelry Podcast (Video): https://www.youtube.com/channel/UC45j5KQQJPKDLKQtFljHm0g Success With Jewelry Podcast (Audio): https://podcasts.apple.com/us/podcast/success-with-jewelry/id1642413048 Learn more about Joy Joya: https://joyjoya.com

In this episode, I share my interview with Tammy Cohen, a knowledgeable, passionate, and vibrant woman who has been partnering with top-tier corporate executives and entrepreneurs to develop their personal and professional brands for more than 20 years—with an emphasis on the gem and jewelry business since 2013.  She also specializes in a very interesting niche in the jewelry industry, supporting jewelers who make proprietary and branded products, specifically proprietary diamond cuts. Through her branding expertise and her agency TC Brand Consulting as well as her Post Purchase Navigating Training Program (PPN), she helps jewelers protect their brand valuation post purchase.  She also sees opportunities for women to thrive and grow exponentially and founded a women’s business network called Women Beyond the Table (WBTT). In this episode, we discuss: The role that brand storytelling plays in marketing, especially for a unique and/or proprietary product What the jewelry industry needs more of Why and how jewelry brands should care about post-purchase valuation as well as the customer experience overall …and more! Sparkle Award: Swarovski - https://www.adweek.com/brand-marketing/accessory-brand-swarovski-wants-to-be-a-part-of-consumers-self-improvement/ News Articles: The only two things that matter in marketing - https://martech.org/the-only-two-things-that-matter-in-marketing/ LVMH Americas CTO on the bold “connection” strategy that will define luxury retail - https://www.retailbrew.com/stories/2022/08/26/lvmh-americas-cto-on-the-bold-connection-strategy-that-will-define-luxury-retail Pandora CEO Talks Affordable Luxury and the Price Of Silver - https://www.thestreet.com/investing/pandora-ceo-jewelry-trends Other Links from the Episode: https://tcbrandconsulting.com/ https://www.linkedin.com/in/tammy-cohen-915815143/ Transcript: https://joyjoya.com/tammy-cohen-jewelry-branding

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! This week's topic is all about maintaining focus in marketing. I'll be talking about: What's "shiny object syndrome" and how can you recognize that you have it? What are some other ways that businesses lose focus in marketing, and why does this happen?  What are my tips for maintaining focus Links from the Episode: Ep. #190: https://joyjoya.com/jewelry-marketing-strategy-challenges Learn more: https://joyjoya.com

In this episode, I share my 5 out-of-the-box tips for your best holiday ever. I have a few other episodes about holiday planning and marketing, #97 and #138 if you'd like to check those out as well.  Ep. #97: https://joyjoya.com/planning-jewelry-ecommerce-for-holiday-2020/ Ep. #138: https://joyjoya.com/holiday-jewelry-marketing/ I won't be repeating any of that content in this episode, so I suggest you review those as a primer. Here's a summary of the out-of-the-box tips I'll be covering: Create a proprietary holiday or special event Think about giftable bundles, upsells, and cross-sells Forget discounting for BFCM - surprise and delight instead Add direct mail to the mix Update and add to your top-of-funnel content Sparkle Award: Icebox - https://www.nytimes.com/2022/08/29/fashion/jewelry-electronic-mining-recycling.html News Articles: Instagram's Latest Feature Test Is About Being BeReal - https://techcrunch.com/2022/08/23/instagrams-latest-feature-test-is-about-being-bereal/ Companies Used to Announce Products. Now They "Drop" Them - https://www.wsj.com/articles/companies-used-to-announce-products-now-they-drop-them-11661572855?mod=djemalertNEWS Instacart is enlisting celebrities and influencers to make your shopping list — in case that’s helpful - https://www.theverge.com/2022/8/25/23320625/instacart-celebrity-influencer-curated-grocery-carts-lizzo Our Sponsor: This episode was sponsored by Chrysmela (https://chrysme.la/), maker of the most secure earring back in the world. Joy Joya listeners and viewers who are interested in learning more about partnering with Chrysmela can email Mayumi at info [at] chrysme.la. Chrysmela offers white labeling as well as wholesale opportunities. Interview With Mayumi Ishii: https://joyjoya.com/interview-with-mayumi-ishii-of-chrysmela-disrupting-the-jewelry-marketplace/ Transcript: https://joyjoya.com/holiday-jewelry-sales-success

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! This week's topic is all about my observations around how we refer to women in the jewelry industry. I'll be talking about: The terminology I think needs to change Why I think it needs to be taken seriously What can we do about it? Links from the Episode: https://www.forbes.com/sites/forbescoachescouncil/2021/08/09/why-calling-women-girls-is-a-bigger-deal-than-you-may-think/ https://etda.libraries.psu.edu/files/final_submissions/10967 Learn more: https://joyjoya.com

In this episode, I share my interview with Reena Ahluwalia. Recognized as one of the Top Masters of design and art in Canada, Reena Ahluwalia is an award-winning jewelry designer, painter and professor. She is one of a handful of living jewelry artists whose work is featured on a nation's (Belgium) postage stamp. As a tribute to the British Royal Wedding, Reena created a Diamond Tiara for HRH Kate Middleton. Reena designed a historic diamond piece for the Legislature of Ontario with De Beers Canada. She created the inaugural collection for Rio Tinto Bunder Mine, where diamonds were found 100 years after the fabled Indian Golconda Mines depleted. In 2019, Reena co-created the watch that was awarded the Guinness World Record for Most Diamonds set on a watch. Coveted internationally by art collectors, Reena paints highly nuanced, hyper-realistic diamonds with ultra-magnified facets. She is a professor and member of the George Brown College Jewellery Program Advisory Committee and a Fellow of (IwB) Institute without Boundaries. Reena gives back to many communities and organizations, including 'Jewelers For Children' (JFC) charity, to help children who are victims of catastrophic illness. In this episode, we discuss: - What it's like to carve your own path as a woman in a male-dominated industry - The potential that NFTs hold for the jewelry industry - How can a physical object and digital object complement each other - Example of two jewelry brands doing a very interesting collaboration - …and more! Sparkle Award: Icebox - https://www.youtube.com/c/Icebox/videos News Articles: The Best Lockets to Hold Your Secrets - https://www.townandcountrymag.com/style/jewelry-and-watches/g40897110/best-locket-necklace/ What’s The New Holiday Marketing Calendar? Retail Remix Podcast - https://www.retailtouchpoints.com/podcasts/whats-the-new-holiday-marketing-calendar Sotheby's and Metagolden bring NFT Jewelry to the Global Stage in Inaugural Jewelry Auction - https://www.prnewswire.com/news-releases/sothebys-and-metagolden-bring-nft-jewelry-to-the-global-stage-in-inaugral-jewelry-auction-301606138.html Other Links from the Episode: https://www.reenaahluwalia.com/ https://www.instagram.com/reenaahluwalia/ https://www.tiktok.com/@reena.ahluwalia https://twitter.com/reenaahluwalia https://www.greenlandruby.gl/greenland-ruby-enters-metaverse-ruby-nft/ Transcript: https://joyjoya.com/reena-ahluwalia-jewelry-designer

This episode is all about the three most common "big picture", marketing strategy-related issues I see with jewelry brands today. I want to personally share the following things: - What are the three most common marketing issues - Why I think these marketing issues are so common and how they're specific to the jewelry industry - What are some things that can be done to overcome them? Learn more about Joy Joya: https://joyjoya.com

In this episode, I share five tips for making the most of customer testimonials and reviews in your jewelry marketing efforts. You'll learn: - How to encourage most customer testimonials and reviews - My five tips for utilizing them to build trust with your target audience - Your homework to start implementing the power of testimonials and reviews in your business Sparkle Award: Chaumet - https://jingdaily.com/chaumet-botanical-exhibition-paris-high-jewelry/ News Articles: Blue Nile Surrenders to Signet - https://www.jckonline.com/editorial-article/blue-nile-surrenders-to-signet/ Founder Lele Sadoughi on growing her brand at her ‘own pace’ - https://www.glossy.co/fashion/founder-lele-sadoughi-on-growing-her-brand-at-her-own-pace/ What Brands Should Know as FTC Prepares to Update Green Marketing Guidelines - https://www.wsj.com/articles/what-brands-should-know-as-ftc-prepares-to-update-green-marketing-guidelines-11660042800?mod=hp_minor_pos2 Transcript: https://joyjoya.com/customer-reviews-jewelry-marketing Learn more about Joy Joya: https://joyjoya.com

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! This week's topic is "getting ahead of trends". I want to personally share the following things: Why I love and hate trends What to do about a trend My homework for you around trends Episode #174 "5 Tips for Using Trends in Jewelry Marketing" - https://joyjoya.com/trends-jewelry-marketing Learn more: https://joyjoya.com

In this episode, I share my interview with two very special guests who are masters at email marketing. But you'll be very surprised by how they acquired and developed their marketing expertise over the years. The Email Marketing Heroes are Rob and Kennedy - the former is a comedy stage hypnotist, and the latter is a psychological mind reader or mentalist. They found that their experience in performing and getting into people's heads made them perfectly suited to be experts at marketing, more specifically email marketing. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that boring, old-fashioned email marketing we've all grown to loathe and give others the tools to become the Email Marketing Heroes in their small businesses. They're also the hosts of the Email Marketing Show Podcast. In this episode, we answer these questions: - Why is email marketing so misunderstood, and what can jewelry brands do differently? - What makes an email marketing strategy effective and successful? What are the key ingredients? - What makes subscribers stop opening emails, and what are the qualities of an email that subscribers LOVE to open? - How should jewelry brands specifically think about email marketing? - What are the different types of emails that jewelry brands should be sending and how often? …and more! Sparkle Award: Rezilient Soles - https://www.azcentral.com/story/entertainment/life/2022/08/04/nike-n-7-shoes-apparel-designer-tracie-jackson/10031798002/ News Articles: Permanent Jewelry Has Evolved From a Trend to a Permanent Business - https://www.jckonline.com/editorial-article/permanent-jewelry-has-evolved/ TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024 - https://techcrunch.com/2022/08/02/tiktok-to-overtake-facebook-in-influencer-marketing-spend-this-year-youtube-by-2024-forecast-claims/ TikTok Shares Marketing Tips and Advice in New Video Overview - https://www.socialmediatoday.com/news/tiktok-shares-marketing-tips-and-advice-in-new-video-overview/628815/ Other Links from the Episode: Special Download - https://www.emailmarketingheroes.com/joy https://www.emailmarketingheroes.com/ https://podcasts.apple.com/gb/podcast/the-email-marketing-show/id1482265289 Transcript: https://joyjoya.com/email-marketing-heroes-jewelry

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return listener, thanks for following along! This week's topic is "it takes a village". I want to personally share the following things: - How and when I realized the value of community in my business - What community means to me and what my community looks like - How you can start building community

In this episode, I'm going to be sharing five creative ways that you can use Linkedin in marketing your business. These tips will apply to all categories of jewelry businesses, from D2C and B2B and beyond!  In this episode, you'll learn: -What is Linkedin, and why does it play a relevant role in digital marketing? -What are my five tips? I'll also share examples of how they can be applied and modified in a few different ways -And finally, a takeaway homework assignment - so you can start using Linkedin to your advantage. Links mentioned in this episode: Sparkle Award- https://wwd.com/accessories-news/jewelry/tiffany-nft-wearable-jewelry-nftiff-1235265456/ Product Packaging Design Trends for 2022: From Sustainable Packaging to Personalization- https://www.envato.com/blog/product-packaging-design-trends/ What consumers want from loyalty programs- https://www.insiderintelligence.com/content/what-consumers-want-loyalty-programs Meta Publishes New Guide on How to Get Started with Reels, and How to Improve Reels Performance- https://www.socialmediatoday.com/news/meta-publishes-new-guide-on-how-to-get-started-with-reels-and-how-to-impro/628198/ Linkedin Profiles https://www.linkedin.com/in/zulu-ghevriya-7b914252/ https://www.linkedin.com/company/stuller-inc-/ Episode Transcript: https://joyjoya.com/jewelry-linkedin-marketing  

This is the first episode of THE GOLD MINE, a new format for the Joy Joya podcast. It represents a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. As a business owner and someone who closely studies the jewelry industry as well as the businesses within it, I feel like I have a lot to say and contribute that doesn’t necessarily match the format of my other episodes, which is based around me sharing tips and interviews. I hope you enjoy this first episode about how I got into the jewelry industry - please let me know by leaving a review.

In this episode, I share my interview with Tom Duma, president of Thom Duma Fine Jewelers in Warren, OH. I first came across Tom through his columns in InStore Magazine; he's written about topics like calculating ROI for marketing, getting five-star reviews, and leveraging traditional marketing. A local landmark for over 100 years, the store saw moderate success until Tom chose a different path forward. He purchased the store from his father and went on to reinvent the retail experience. Bringing in designers and international architects, he transformed the family business into a luxury destination, even qualifying as one of INSTORE's "America's Coolest Stores" in 2007. Today, Tom continues to redefine what it means to be successful, watching his business grow year over year with new avenues of outreach, marketing and brand development. We discuss: - What he's doing to reinvent the retail experience in 2022 and beyond - Why traditional marketing is more relevant than ever and needs to work alongside digital marketing - How you can go about testing traditional marketing efforts like radio, tv, and direct mail - What to expect when experimenting with a new marketing method - What's it like to be part of a mastermind or performance group …and more! LINKS FROM THE EPISODE Articles "Fashion Should Pay Attention to Instagram’s Content Troubles" - https://www.businessoffashion.com/articles/technology/fashion-should-pay-attention-to-instagrams-content-troubles/ "TikTok isn’t just challenging YouTube for views. It’s impacting Google search traffic, too" - https://www.tubefilter.com/2022/07/14/tiktok-instagram-google-search-traffic/ "Influencers are out—authenticity is in" - https://www.fastcompany.com/90768656/ugc-influencers-content-marketing Sparkle Award eBay Authenticity Guarantee - https://www.jckonline.com/editorial-article/gia-ebay-authenticity-guarantee/ Guest Thom Duma Fine Jewelers - https://www.tdfj.com/

This is a followup episode to build upon last week's interview with Oliver Maroney about NFTs. If you haven't already listened to or watched that episode, I highly recommend you check out that one first before you continue with this one. Here's the link: https://joyjoya.com/nfts-for-jewelry In this one, I share examples of jewelry businesses currently experimenting with NFTs, so if you're curious about them or want to know more, you can check out what each business is doing. Links mentioned in this episode: Transcript - https://joyjoya.com/jewelry-nft-marketing Nominate a Sparkle Award Winner - https://sparkleaward.com Sparkle Award Winner - https://www.tiktok.com/@maejeanvintage Jewelry Brands Using NFTs Jevels - https://jevels.com/ Greenland Ruby - https://instoremag.com/greenland-ruby-x-reena-ahluwalia-fundraiser-goes-phygital-with-ruby-art-nft/ Reena Ahluwalia - https://www.reenaahluwalia.com/shop Icecap Collectibles - https://icecap.diamonds/collectibles/ Neil Lane - https://www.forbes.com/sites/kyleroderick/2022/03/23/luxury-jewelry-designer-neil-lane-and-collab-bears-launch-historic-nft-jewelry-art-collaboration/?sh=727ddca738c7 Bvlgari - https://www.ledgerinsights.com/bulgaris-exclusive-watch-to-include-nfts/ Jacob & Co. - https://www.forbes.com/sites/anthonydemarco/2022/03/23/jacob--co-launches-nft-collection-of-digital-and-physical-watches-inspired-by-the-metaverse/?sh=122cfc313fb7  

In this episode, I interview Oliver Maroney, the general manager of Web3 & NFT’s at Cameo. If you have even an ounce of curiosity about Web3 and NFTs, then please check out this interview because we break everything down in easy-to-understand terms. I saw Oliver talk at JCK and then subsequently reached out to him because I liked his no-nonsense, non-pretentious ways of explaining things. I thought he'd be the perfect expert for my audience, and I was so grateful he agreed to do this interview. With his unique background in media and sports journalism, he's not a Silicon Valley tech type who only knows how to speak the language to other savvy tech industry people. - Oliver explains Web3 and NFTs in the simplest terms possible for our beginner listeners. - He also explains the potential that NFTs can have for jewelry brands as well as how they can fit into a digital marketing mix and elevate the customer experience. - You'll have some great resources and know how to take your first steps to learning more about NFTs and how they can support your marketing efforts. Links mentioned in this episode: Transcript - https://joyjoya.com/nfts-for-jewelry Sparkle Award - https://sparkleaward.com Valerie Madison TikTok - https://www.tiktok.com/@valeriemadisonjewelry Cameo - https://www.cameo.com/ OpenSea - https://opensea.io/ Oliver Maroney Linkedin - https://www.linkedin.com/in/olivermaroney/ Oliver Maroney Twitter - https://twitter.com/OliverMaroney

In this episode, I discuss consumer spending patterns I've been seeing in the industry this summer so far and what you can do as a brand to adapt to how people are shopping right now. Listen now to discover 10 things that successful jewelry brands are doing today to weather the changes in consumer spending and future-proof themselves. Links mentioned in this episode: Sparkle Award - https://instoremag.com/new-york-retailer-celebrates-centennial-with-100-acts-of-giving/ Adobe Commerce Study - https://business.adobe.com/blog/the-latest/adobe-commerce-study-highlights-the-importance-of-personalized-experiences Episode #129 - https://joyjoya.com/jewelry-marketing-slow-season/ Episode #114 - https://joyjoya.com/personalization-jewelry-marketing/ National Jeweler Webinar About Livestream Shopping - https://www.nationaljeweler.com/articles/11048-watch-what-to-know-about-livestream-shopping Episode Transcript - https://joyjoya.com/10-tips-jewelry-recession Success With Jewelry Webinar - Email Marketing - https://us02web.zoom.us/meeting/register/tZEkdeqprjIuEtLcIqvgUrB5H2T4mHhP4ZcA  

In this episode, I share my interview with Jeff Mason, a photographer and gemologist specializing in product and jewelry photography. With 20 years of industry experience, he brings his knowledge of gemstones and passion for photography together to best represent your jewelry and brand image. Jewelry photography is one of the top requested topics I've gotten from listeners and viewers, so I'm very excited to share this episode with you. Jeff and I chat about things like:- The most important qualities of an effective jewelry product photo- Tips for representing the personality of jewelry or gemstones in photography- Overcoming the challenges of photographing jewelry- What a jewelry brand should look for when hiring a product photographer and how to know you're hiring the right person as well as how much you can expect to pay Links mentioned in this episode:Transcript: https://joyjoya.com/interview-jeff-mason-jewelry-photography Sparkle Award: https://sparkleaward.comKoehn & Koehn Jewelers: https://www.koehnjewelry.comJeff Mason Photography: https://www.jeffmasonimages.com

In this episode, I share a post-JCK, mid-year trends report based on what I observed in Vegas this year. I had such a great time at the show, meeting virtual friends in person, seeing how brands have grown and evolved (even from last year's JCK), being overwhelmed by the sheer number of people and exhibitors - and I can't wait to share my insights and takeaways with you.  Links mentioned in this episode:Transcript: https://joyjoya.com/jewelry-industry-trends-jck-2022 Sparkle Award: https://sparkleaward.comCasual Carats: https://casualcarats.com/Cameo: https://www.cameo.comGreenland Ruby x Reena Ahluwalia: https://www.greenlandruby.glDebra Navarro Jewelry: https://debranavarro.com Rahaminov: https://rahaminov.com

In this episode, I share my interview with Monica Stephenson, founder of ANZA Gems. She started her company in 2015 with the mission of improving the lives of artisanal gemstone miners and helping East Africans participate more fully in the global gemstone trade.  They buy gemstone rough directly in East Africa and support individuals all along the supply chain by paying fair prices to miners and dealers, and use artisan cutters to facet one-of-a-kind spectacular gemstones for the wholesale trade, with a percentage of sales going to educational and entrepreneurial initiatives in the regions where they buy. Monica also co-founded Moyo Gems as a collaboration between international traders, NGO Pact, NGO Tanzania Women Miners Assoc, and Everledger (Blockchain platform) to bring the gemstones of the women miners of Tanga, Tanzania to market.  If you didn't think she was busy enough, she's also: The current Board president of Ethical Metalsmiths On the international board of WJA  On the Board of Gem Legacy On the advisory board of Black in Jewelry Coalition  Let me tell you - this woman's a powerhouse!  Links mentioned in this episode: Sparkle Award: https://sparkleaward.com Gucci x Oura: https://www.gucci.com/us/en/st/capsule/gucci-x-oura ANZA Gems: https://www.anzagems.com Moyo Gems: https://moyogems.com Ethical Metalsmiths: https://ethicalmetalsmiths.org/board-advisors/monica-stephenson WJA: https://www.womensjewelryassociation.com/boardstaff Gem Legacy: https://gemlegacy.org/our-team/ Black in Jewelry Coalition https://blackinjewelry.org/ Transcript: https://joyjoya.com/interview-monica-stephenson

In this episode, I share five valuable AI-powered tools that can support you with jewelry marketing. Do you feel intimidated by the term AI? Are you convinced that AI or artificial intelligence is only reserved for the Silicon Valley types? Then you'll be surprised to know that AI can help you save time and energy in marketing, so you can focus on other areas of your business. Why do everything manually when you can automate? Links mentioned in this episode:Sparkle Award: https://sparkleaward.com Greenland Ruby: https://www.greenlandruby.gl/greenland-ruby-enters-metaverse-ruby-nft/#enternow Transcript: https://joyjoya.com/ai-tools-jewelry-marketing

In this episode, I share my interview with Kasey Luck, founder and CEO of Luck & Co, an agency that helps 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double the email and SMS revenue of brands they work with. What's their secret? A combination of a customer-centric approach, being good with numbers, and having fun with content. Kasey's writing on email marketing has been published in the Huffington Post and Growth Hackers.  Kasey and I chat about:- The role of email marketing in a comprehensive digital marketing strategy- How often jewelry brands should be sending emails - The top tips for growing an email list, including whether or not giveaways work - Tips for email automation - How SMS can complement email marketing - And more! Links mentioned in this episode:Sparkle Award: https://sparkleaward.comGraff: https://www.graff.com/us-en/home/Graffabulous: https://robbreport.com/style/jewelry/graff-graffabulous-2022-high-jewelry-collection-1234676982/ Luck & Co Agency: https://luckandco.agencyKasey Luck: https://www.youtube.com/c/KaseyLuckTranscript: https://joyjoya.com/interview-kasey-luck-email-marketing

In this episode, I chat about how you can make trends work for your brand, even if you're not a trend-driven business.  Here's the thing about trends: not every jewelry brand is necessarily trend-driven. So how can you still find value in trends, and incorporate them into your marketing and merchandising in a responsible way? I'm going to share with you 5 tips.  Links from the episode:Transcript: https://joyjoya.com/trends-jewelry-marketing Episode #169: https://joyjoya.com/interview-with-sophie-simon-gemologist-and-colored-gem-trader/ Sparkle Award: https://sparkleaward.com Mother's Day Celebration for Single Moms: https://www.today.com/parents/mother-s-day-2020-6-ways-help-mom-need-t180647 Marla Aaron: https://marlaaaron.com/pages/lockyourmom BizBash: https://www.bizbash.com