We interview Mayumi Ishii, the exclusive U.S. distributor of Chrysmela, which makes and sells the most secure earring back in the world. Since it was launched in 2008, the proven technology has been patented in five countries: the US, UK, France, Italy and Japan, where the brand has dominated the entire jewelry category for a few years. In this episode, we talk about what it’s like to introduce a disruptive new jewelry product into an industry that’s based on long-standing tradition.  Check out the accompanying blog post here: https://joyjoya.com/2020/03/16/interview-with-mayumi-ishii-of-chrysmela:-disrupting-the-jewelry-marketplace/

Like it or not, we live in a data-driven world. With each of your jewelry brand’s digital footprints, you generate heaps of data, from your ecommerce store and your social media presence to your email marketing, digital advertising campaigns, and beyond. You probably have more data associated with your jewelry brand than you realize, and you’re likely not fully capitalizing on it. The truth is that data can feel overwhelming, especially if you don’t know what you want your data to reveal. However, it can be invaluable when you set clear goals, and you understand how to interpret the data available to you. Ultimately, data is power in the hands of brands that know how to use it. Check out the accompanying blog post here: https://joyjoya.com/2020/03/05/5-sources-of-data-to-guide-your-jewelry-marketing-strategy/

Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will be able to solve long-standing problems by doing things like erasing years of poor customer service, adding sparkle to a lackluster product assortment, putting a bandaid on a flawed business model, and more. However, marketing does have its limitations, and in order to demonstrate favorable results, it needs to harmoniously work hand-in-hand with all other business processes. In this episode, we’d like to share some things that marketing can and can’t do for jewelry brands. Check out the accompanying blog post here: https://joyjoya.com/2020/02/29/10-things-marketing-can-and-cant-do-for-your-jewelry-brand/

In this episode, we interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started working with YouTube watch vlogger Teddy Baldassarre to help him grow his channel from 13,000 subscribers to 178,000 subscribers. Teddy's videos have amassed 26.6 million views and have been watched for more than 2 million hours. We focus mostly on Owen's experience with growing Teddy's watch-focused YouTube channel and how jewelry brands can use video marketing in a strategic way. Check out the accompanying blog post here: https://joyjoya.com/2020/02/21/interview-with-owen-cappellini-about-video-marketing-for-jewelry-brands/

Last week, we discussed the benefits of video marketing for your jewelry brand. Now that you understand why you must invest time, effort, and money into video marketing, you may be wondering how to create content that’s in line with current YouTube and other video trends. In this episode, we’ll explain how your target customers are using video to discover new brands and shop, so you can reach them effectively. Check out the accompanying blog post here: https://joyjoya.com/2020/02/17/how-youtube-trends-affect-video-marketing-for-jewelry-brands/

Many jewelry brands spend a lot of time and resources on their product and lifestyle photography, ensuring that the photos accurately represent their brand and depict it in an attractive way. However, most don't invest nearly as much effort into video, which can potentially communicate a brand story even more effectively than photos. In this podcast episode, we discuss the benefits of video for your jewelry brand. Check out the accompanying blog post here: https://joyjoya.com/2020/02/07/benefits-of-video-marketing-for-your-jewelry-brand/

Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to “do” more marketing, just to keep up with your competitors and your head above water? If you answered “yes” to one or both of these questions, then you may be guilty of participating in “Checklist Marketing” for your jewelry brand. Check out the accompanying blog post here: https://joyjoya.com/2020/02/03/beware-checklist-marketing-for-your-jewelry-brand/

Do you sell your jewelry direct-to-consumer from your own ecommerce store? If so, you’ll want to do everything you can to earn your customers’ trust and demonstrate that they can feel safe purchasing jewelry from your site. One of the easiest ways to do that is to get an SSL certificate. In this episode, we provide a crash course in SSL certificates and explain how one can boost your jewelry marketing efforts. Check out the accompanying blog post here: https://joyjoya.com/2020/01/27/importance-of-an-ssl-certificate-for-jewelry-marketing/

When you graduated from school, you probably thought you were finally done with tests. We hate to break it to you, but if you’d like to develop a successful marketing strategy for your jewelry brand, then you’ll still need to do a few more tests. In this episode, we’re going to introduce you to A/B testing and explain how you can use it in jewelry marketing. Check out the accompanying blog post here: https://joyjoya.com/2020/01/20/what-is-a-b-testing-and-how-can-you-use-it-in-jewelry-marketing/

I interview Cheryl Freund, a Los Angeles-based jewelry designer and the founder of ceejayeff. In this episode, we chat mostly about experiential or event marketing, since she planned her own jewelry brand launch party and then hosted it in November 2019. Check out the accompanying blog post here: https://joyjoya.com/2020/01/13/interview-with-cheryl-freund,-founder-and-designer-of-ceejayeff/

If you run an ecommerce jewelry store, and you’re already taking advantage of social media marketing, then you’re familiar with how social media can help direct new customers to your ecommerce store. But have you ever heard the term “social ecommerce”? In this episode, we’ll explain what it means and how your jewelry brand can start taking advantage of it. Check out the accompanying blog post here: https://joyjoya.com/2020/01/05/whats-social-ecommerce-and-how-can-your-jewelry-brand-leverage-it/

The holiday season is about enjoying time with loved ones, expressing gratitude, indulging in holiday treats, and being generous. However, it’s also about gifts! With the holidays quickly approaching, we’d like to take some time to explore how you can utilize gifts in your jewelry marketing strategy, now and at any time of year. In this episode, we announce a giveaway! To complete the survey associated with the giveaway, click here: http://bit.ly/JoyJoyaPodcastSurvey Check out the accompanying blog post here: https://joyjoya.com/2019/12/17/using-gifts-in-your-jewelry-marketing-strategy/

If you’re thinking about launching a jewelry ecommerce store in the New Year or moving your ecommerce store to a different platform, you may be wondering about the various platforms and the advantages and disadvantages of each one. In this episode, we’ll be comparing some of the best-known ecommerce platforms, so you can make an informed decision. Check out the accompanying blog post here: https://joyjoya.com/2019/12/09/how-to-choose-the-right-ecommerce-platform-for-your-jewelry-brand/

In this episode, we spoke to Iryna, who runs an e-commerce jewelry business called Yarema Jewelry. She asked me about how a jewelry business owner can decide how to focus her marketing efforts and how a newcomer in the jewelry industry can stand out from among well-established brands.

During the holiday season, you're busy fulfilling orders for the holidays and providing the best customer service possible. You hardly have time to focus on any new marketing initiatives, and you hope that all the marketing efforts you put into place before the holidays are still running smoothly. However, sometimes your digital marketing efforts get pushed aside, or something – like your website – breaks. You don't necessarily have the time or energy to sit down with a marketing consultant, but you still need help – fast. In this episode, we share some of our favorite tools and resources for marketing quick fixes, which will be especially helpful during the holidays, when you just don't have time.  Check out the accompanying blog post here: https://joyjoya.com/2019/11/18/3-tools-to-handle-quick-jewelry-marketing-tasks-during-the-holidays/

In this episode, I interview Kathleen Cutler, founder of Bespoke Commerce and CEO of Kathleen Cutler Strategy. Kathleen helps high-end jewelers bring more money into their businesses by using sales strategies and systems that are easy for her clients to learn and maintain. I first met Kathleen in person at the most recent Jewelry Ecomm Live! event in Miami, where she was also a presenter and spoke about how jewelry business owners can use technology without losing the personal, human connection with their customers. I was immediately impressed by Kathleen’s vast knowledge of sales optimization strategies for jewelry brands. Check out the accompanying blog post here: https://joyjoya.com/2019/11/10/interview-with-jewelry-sales-optimization-expert-kathleen-cutler/

I don’t give B2B jewelry brands enough attention! The marketing strategies that work for B2C jewelry brands don’t always work for B2B jewelry brands and vice versa. To complicate matters further, some jewelry brands are both B2C and B2B, so they’ll need to focus especially hard on segmenting their marketing efforts for both target audiences. Check out the accompanying blog post here: https://joyjoya.com/2019/11/03/differences-between-b2b-and-b2c-jewelry-marketing/

The Halloween holiday is an excellent time to reflect on spooky things, like the common marketing mistakes that jewelry brands make. Even though they can sabotage the growth and success of your jewelry brand in a very scary way, these mistakes can be avoided. In this episode, we share five of those mistakes, so you can steer clear of them. Check out the accompanying blog post here:https://joyjoya.com/2019/10/28/spooky-jewelry-marketing-mistakes-to-avoid-on-halloween-and-always/

When it comes to crafting an impactful brand identity for your jewelry brand, design is everything, since brand identity is the ultimate visual representation of your brand. Does your brand identity capture and convey everything you want your customers to know about your mission, values, and products? If not, it may be time to reconsider the importance of design and work with a design professional who can help you streamline your identity. Check out the accompanying blog post here: https://joyjoya.com/2019/10/21/importance-of-design-in-jewelry-marketing/

If you've started the process of researching potential influencers for your jewelry brand, then you've likely seen the handle @liketoknow.it in those influencer's Instagram captions. Have you been wondering what it means? In this episode, we explain what you need to know about the LIKEtoKNOW.it platform and how you can leverage it in your digital marketing strategy. Check out the accompanying blog post here: https://joyjoya.com/2019/10/13/what-is-liketoknowit-and-how-can-your-jewelry-brand-benefit-from-it/

In this podcast episode, I discuss how you can prepare your marketing strategy for Black Friday and the upcoming holiday shopping season. October’s here. Boo! At the beginning of Q4, the retail landscape can get spooky for jewelry brands. If you haven’t already planned your marketing strategy for Black Friday and the holiday shopping season, then now’s the time to brush aside the ghosts and goblins and give yourself a competitive advantage for retail’s busiest time of year. Check out the accompanying blog post here: https://joyjoya.com/2019/10/08/how-to-prepare-your-jewelry-marketing-for-black-friday/‎

In this podcast episode, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th. Check out the accompanying blog post here: https://joyjoya.com/2019/09/30/how-to-contact-influencers-and-manage-the-influencer-relationship-for-your-jewelry-brand-part-5-of-5/

In this podcast episode, I explain how you can find the best influencers to align with your jewelry brand’s marketing goals. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th. Check out the accompanying blog post here: https://joyjoya.com/2019/09/23/how-to-find-the-right-influencers-for-your-jewelry-brand/

In this podcast episode, I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving forward with an influencer marketing campaign for your jewelry brand. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th. Check out the accompanying blog post here: https://joyjoya.com/2019/09/14/what-to-expect-when-partnering-with-influencers-for-jewelry-marketing-part-3-of-5/

In this podcast episode, we’ll be sharing some of our favorite examples of effective influencer marketing campaigns for jewelry brands like Simon G., Tiffany, David Yurman, and others. In fact, if you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th. Check out the accompanying blog post here: https://joyjoya.com/2019/09/08/examples-of-great-influencer-marketing-campaigns-for-jewelry-brands-part-2-of-5/

In this podcast episode, we’ll be defining the term “influencer”, outlining different influencer types, explaining how to know when to work with influencers, sharing benefits of working with influencers, and describing approaches to influencer marketing. In fact, if you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th. Check out the accompanying blog post here: https://joyjoya.com/2019/09/03/whats-an-influencer-and-how-can-your-jewelry-brand-approach-influencer-marketing-part-1-of-5/

Julie Lamb is the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. Making jewelry ever since she could string beads, Julie studied metalsmithing in college and then went on to pursue a career designing for some high-profile corporate brands. In 2014, she felt it was finally time to take the plunge and go into business for herself, so she dove headfirst into designing and producing her own pieces. Today, the Julie Lamb brand stands for individuality, and her pieces encourage the wearer to 'Stand Out', 'Be Herd', and 'Be Ewe'. Furthermore, her City pieces, which are proudly Made in NY by New Yorkers, speak authentically to Julie’s New York City roots. Her work has been featured in publications like JCK, In Store, National Jeweler, Vogue Knitting, Forbes, and many more. Check out the accompanying blog post here: https://joyjoya.com/2019/08/23/interview-with-jewelry-designer-and-entrepreneur-julie-lamb/

Experiential marketing – also known as engagement marketing, event marketing, and even live marketing – invites consumers to participate in a brand experience, either in person or virtually. Since it can be more engaging than other forms of marketing, it helps create lasting relationships with consumers and provides brands with immediate data. Listen to this podcast episode to find out how you can leverage and plan for experiential marketing. Check out the accompanying blog post here: https://joyjoya.com/2019/08/20/how-can-your-jewelry-brand-leverage-and-plan-for-experiential-marketing/

When you’re in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and decide on the best way to share your brand with them, both visually and through language. Before you make arbitrary design and communication decisions about your brand, or you hire a graphic designer without any strategic goals in place, you’ll want to set your brand standards. You can do this by creating a Look-Tone-Feel document. Check out the accompanying blog post here: https://joyjoya.com/2019/08/12/developing-a-look-tone-feel-for-your-jewelry-brand/

I interview Brenna Pakes, the creative force behind Jewelry Navigator, a podcast and website that guides shoppers to unique jewelry selections created by independent designers. Check out the accompanying blog post here: https://joyjoya.com/2019/07/31/interview-with-brenna-pakes-of-jewelrynavigator-com/

Search engine optimization (SEO) is the practice of making improvements to your jewelry brand’s Internet presence, so you can appear in the top search results for keywords related to your brand. The copywriting on your website – including product descriptions, company information, and more – plays a major role in SEO. In this podcast episode, we share some tips for incorporating your keywords seamlessly. Check out the accompanying blog post here: https://joyjoya.com/2019/07/29/three-seo-copywriting-tips-for-jewelry-brands/

As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect with new customers, as long as you respect best practices – and then choose the approach that supports your goals. In this episode, we’ll provide a brief introduction to search engine optimization (SEO) and pay-per-click (PPC) and then share some useful share information that will help you decide where to focus your efforts. Check out the accompanying blog post here: https://joyjoya.com/2019/07/21/seo-vs-ppc-for-your-ecommerce-jewelry-brand/

When it comes to your jewelry brand’s social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of your pants? If you don’t have a plan in place, you could be compromising your brand identity. Furthermore, without a plan, you could be wasting time trying to brainstorm posts at the last minute, or you could be neglecting your social media accounts altogether while you’re busy taking care of other business responsibilities. We share some of our favorite tips and strategies for planning your social media posts. Check out the accompanying blog post here: https://joyjoya.com/2019/07/14/4-tips-for-planning-your-jewelry-brands-social-media-posts/

To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American and Canadian consumers. We explain how some of the findings may relate to your jewelry brand. If you’re a jewelry retailer, you’ll definitely at least want to at least skim the report, which covers topics like ecommerce brand loyalty, the role of social media in the buying process, consumer shopping habits across digital platforms, and customer types, which most interested us. Check out the accompanying blog post here:https://joyjoya.com/2019/07/08/four-types-of-customers-for-your-jewelry-brand/

Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it’s true that a jewelry brand must find the right customers, usually the right customers know even better than the brand what’s most in demand and what the market needs. Check out the accompanying blog post here: https://joyjoya.com/2019/07/01/how-to-make-jewelry-your-customers-want-to-buy/

Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don’t want to neglect other “old school” marketing strategies, which could help you set your brand apart from the competition. In this episode, we’ll share some of the most effective offline marketing strategies and provide examples for how you can start using them for your ecommerce brand. Check out the accompanying blog post here: https://joyjoya.com/2019/06/23/three-offline-marketing-strategies-for-ecommerce-jewelry-brands/

American engineer W. Edwards Deming once said, “You can’t manage what you don’t measure.” If you’re not designating key performance indicators and analyzing your campaigns, then you’re basically wasting your marketing efforts and dollars. Marketing without measurement is like throwing darts at a dartboard while wearing a blindfold. A key performance indicator, or KPI, is a type of performance measurement that can help you better understand the effectiveness of your marketing efforts. Check out the accompanying blog post here: https://joyjoya.com/2019/06/18/an-introduction-to-marketing-kpis-for-jewelry-brands/

Before moving forward with any marketing strategy for your jewelry brand, you must know your target customer or at least be able to make an educated guess about who your target customer may be. We explain how you can get to know your customers better – and why knowing them matters. Check out the accompanying blog post here: https://joyjoya.com/2019/06/09/5-ways-to-determine-your-jewelry-brands-target-customer/

You wouldn’t start a business with the expectation you’re going to bomb. But you’d be realistic about your chances at success, since 50% of small businesses do fail after five years. Similarly, you should maintain realistic expectations about marketing your business – and know what marketing can and can’t do for you. Check out the accompanying blog post here: https://joyjoya.com/2019/06/04/understanding-the-role-of-mindset-in-jewelry-marketing/

Customer service expert Ron Kaufman once said, “Delighted customers are the only advertisement everyone believes.” No one’s going to believe you or care when you toot your own horn. But when someone who’s not compensated by your jewelry brand tells other people how much she loves your jewelry, that means something. One way to boost your marketing efforts is to focus your time and attention on social proof. Check out the accompanying blog post here: https://joyjoya.com/2019/05/26/how-to-use-social-proof-to-boost-your-jewelry-marketing/

Prospective clients sometimes ask, “What ROI can we expect from our jewelry marketing efforts?” We understand the desire to want to know, but the answer can be complicated – and sometimes impossible to answer. In this podcast episode, we tackle it and explain how you can plan and budget accordingly. Check out the accompanying blog post here: https://joyjoya.com/2019/05/20/roi-to-expect-from-jewelry-marketing-efforts/

Content marketing – or inbound marketing – is one of the best ways to engage with your prospective and current customers. With this approach, a jewelry brand creates informative and valuable content, and the customer will seek out that content when he or she is in the right mindset to purchase. In this podcast episode, we’ll provide some tips for helping you brainstorm new content topics and updating your content on a regular basis, so your customers can find you and your jewelry. Check out the accompanying blog post here: https://joyjoya.com/2019/05/14/3-tips-for-generating-regular-content-for-your-jewelry-brand/

I interview Alain Simic, a jewelry, fashion and fine art photographer based in New York City. We discuss the role that high-quality commercial photography can play in a fine jewelry brand’s comprehensive marketing strategy. Check out the accompanying blog post here: https://joyjoya.com/2019/05/04/interview-with-alain-simic-jewelry-photographer/

Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post. While 84% of respondents think a good photo is better, 16% think a good caption is better. In this podcast episode, we explore further. Check out the accompanying blog post here: https://joyjoya.com/2019/04/29/which-is-more-important-for-a-jewelry-instagram-post-a-beautiful-photo-or-compelling-caption/

Have you heard the recent announcement from Instagram about the platform’s new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product tags that provide more information and a link to purchase – Checkout allows users to make a purchase without leaving the Instagram app. In this podcast episode, we explain why Checkout will matter in a jewelry brand's omnichannel marketing and sales strategy. Check out the accompanying blog post here: https://joyjoya.com/2019/04/22/consider-instagram-checkout-for-your-jewelry-marketing-strategy/

You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available in the Shopify marketplace, and current users will only be able to continue using the app through May 12th. So, what happened, and how does this announcement affect your jewelry brand? Check out the accompanying blog post here: https://joyjoya.com/2019/04/14/how-the-breakup-between-shopify-and-mailchimp-affects-your-jewelry-brand/

While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren’t so sure, and they ask, “Should we be investing in our marketing efforts now?” In this podcast episode, we explain how to know the time is right. Check out the accompanying blog post here: https://joyjoya.com/2019/04/08/how-do-you-know-its-time-to-hire-a-jewelry-marketing-consultant/

We interview Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for anyone to buy jewelry as a gift. Kat curates jewelry pieces based on a customized analysis of individual tastes, personality, and lifestyle. For each client, she makes 3-5 bespoke recommendations to choose from and purchase.  Check out the accompanying blog post here: https://joyjoya.com/2019/04/02/interview-with-kat-mccoy/