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Tash Corbin - Business Mentor
Build your business the fabulous, consent-based way with Tash Corbin and the #bossposse. This podcast shares heart-centred and connected strategies for creating and growing your online business, whilst having lots of fun and addressing pesky mindset blocks along the way. Whether you're just starting out, or you've been at this for years - the episodes give practical business advice, marketing tips and strategies that will help you attract and convert more clients. Being a successful entrepreneur doesn’t mean you need to become pushy, nor does it mean you suddenly have to be a perfect human specimen - join us for real, connected, human business.
#430: Signs that it's time to increase your prices - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/430Links mentioned in this episode:Check out Episode 310: The steps to increasing your prices - tashcorbin.com/310Is it time for you to increase your prices? Not sure? Then today's episode will be perfect for you! I have collected eight signs that it is absolutely time for you to look at increasing your prices.I think reviewing your prices consistently and looking for opportunities to increase your prices is really important, especially in the first few years of your business.We often under-price our services when we're first starting out. We would rather have a lot of clients who are paying us less than be top-tier pricing in the market.I think a lot of people also underestimate how much their audience might value the work that they do and the transformation that they facilitate.I'm definitely an advocate for consistently reviewing your prices and looking for evidence that it's time for you to increase them.In today's episode, I've got eight signs that you should pay attention to that could indicate it's time for you to review and increase your prices....Show notes in full are at: tashcorbin.com/430Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!
21:3724/11/2024
#429: My top 8 course creation tips - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/429Links mentioned in this episode: Use my Kartra affiliate link when you're ready to sign up for an all-in-one hosting platform - tashcorbin.com/kartraCheck out Episode 416: How to validate your new offer - tashcorbin.com/416Join The Waitlist Toolkit waitlist - tashcorbin.com/waitlistIn today's episode, I'm going to share with you my top 8 course creation tips!If you've been thinking about creating an online course, this is going to be a super helpful and practical episode for you.This episode is for anyone who wants to create an online course. A lot of this will also relate to a membership or high-ticket group program, but some of it is more course-specific.Let's dive straight into my top 8 course creation tips...Show notes in full are at: tashcorbin.com/429Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!
33:4919/11/2024
#428: How to welcome people to your mailing list - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/428Links mentioned in this episode:Grab my free Core Messaging Template: tashcorbin.com/coremessageFor today's episode, I want to start by asking you to imagine that you've been invited to this spectacular event at someone's house. When you arrive at their house, the front door is open. You wander in, keep calling out to see if anyone is around, and no one answers. No one comes to greet you at the door and you're unsure if you're even at the right place.That's exactly what happens when someone joins your mailing list and you don't welcome them to it.When someone joins your mailing list, it's usually because they want to come to a webinar of yours, or you've invited them to receive your newsletters. A welcome email or a welcome email sequence is the equivalent of meeting someone at the front door, making sure they're in the right place, and giving them the lay of the land.In today's episode, I'm going to walk you through how to welcome people to your mailing list in a way that's effective and does a great job for your business.... Show notes in full are at: tashcorbin.com/428Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!
22:0517/11/2024
#427: How to niche to action-takers - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/427Links mentioned in this episode:Grab my free Nail Your Niche training - tashcorbin.com/nicheGrab my Core Messaging Template - tashcorbin.com/coremessageDo you feel frustrated that you seem to be attracting many people to your audience who aren't action-takers?They're not looking for someone to support them in solving this problem and achieving the goal. They're still stuck blaming other people and finding excuses, and they're just not necessarily the motivated, driven action-takers that you were hoping to attract to your business.If that's something you're finding a little frustrating, then this episode of the Heart-Centred Business Podcast is going to be super helpful for you.To attract action-takers, we first need to be very clear that this is part of your niche decisions.Your niche decisions are the foundations upon which you build your messaging... and your messaging is what attracts your audience. ...Show notes in full are at: tashcorbin.com/427Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!
10:0412/11/2024
#426: Don't mix up these 2 things in your business plan! - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/426Links referenced in this episode:Grab my free Quarterly Planning Template and Process - tashcorbin.com/qplanJoin us in the year-long Heart-Centred Business Planning System - tashcorbin.com/plannerWhen you're putting together a business plan, one of the first things that you will do is write out what your goals are for your business. But in having facilitated the Heart-Centred Business Planner for over 10 years now, I have noticed that under the category of goals, people are mixing up two different things.Especially in business plans, they need to be separated. That's what we're going to do in this episode of the Heart-Centred Business Podcast!If I asked you what your business goals are right now, what are the sorts of things you would say?You might say that your goal is:Make $10,000 a monthCreate and launch an online coursePublish a bookGrow your mailing list to over 10,000 peopleActually, I have given you two examples of outcome goals and two examples of action goals.That is what I am talking about when I say that people get these things mixed up.... show notes in full at: tashcorbin.com/426Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!
10:5010/11/2024
#425: My top launch tips - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/425Links mentioned in this episode:Grab my free Launch Basics training at: tashcorbin.com/basicsAre you launching an online course, membership or group program in the coming months? If so, you're going to love this episode of the Heart-Centred Business Podcast, because I'm sharing my top launch tips.I want to do a really practical episode of the podcast today, so I'm going to dive straight into my five launch tips, which will help you get more leads and more sales in your next launch....Show notes in full at: tashcorbin.com/425Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!
17:4205/11/2024
#424: 5 surprising things that contribute majorly to my business results - Podcapet - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/424Links mentioned in this episode:Grab my FREE Quarterly Planning Template - tashcorbin.com/qplanJoin us for the year-long Heart-Centred Business Planning System - tashcorbin.com/plannerI am currently sitting on my office floor, which means it's time for a Podcarpet episode of the Heart-Centred Business Podcast! This is one of the chilled, relaxed, behind-the-scenes episodes, in which I'll share five surprising things that contribute significantly to my business results.Some people might see these five things as minuscule, weird or even challenges as a business owner, but they are major contributors.As we go through this episode, I want you to start thinking about what would be the equivalent for you. What are the things that have a surprisingly strong impact on your business results?Let's dive in!... full show notes available at: tashcorbin.com/424Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!
32:0603/11/2024
#423: What makes a question… a qualifying question? - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/423Links mentioned in this episode:Check out episode 407: My consent-based sales conversation structure - tashcorbin.com/407Find out more about the Take Off program - tashcorbin.com/takeoffIn today's episode, I'm going to answer someone's question as a follow-up from my podcast episode about sales conversations. The question is: What makes a question a qualifying question?If you've checked out my episode about sales conversations, you'll know that in the sales process, one of the most important things that we need to do is ask quality qualifying questions.Someone reached out and said, "But how do I know whether it's a qualifying question or not?"I think that is such a juicy question, so I wanted to put an episode together for it.A super quick recap as to why we need to ask qualifying questions:Qualifying questions are one of the most effective ways to make sales using consent-based practices.One of the things that I love about my sales process and my sales conversations is that I never pitch something to people unless I know that they're interested in hearing that pitch....Show notes in full are at: tashcorbin.com/423Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!
08:2429/10/2024
#422: My top 3 rules for planning and productivity - Tash Corbin, Heart-Centred Business Podcast
Full article and links can be found at: tashcorbin.com/422Links mentioned in this episode:Check out the Heart-Centred Business Planning System: tashcorbin.com/plannerGrab my free Quarterly Plan Template: tashcorbin.com/qplanIf you're listening to this podcast episode when it's released, that means you're here at one of my favourite times of the year... it's October!!!Here in the Southern Hemisphere, things are starting to warm up more consistently. We're also seeing Christmas decorations in the stores, and everyone's getting ready in the lead-up to Christmas. I've already put up my Christmas tree! (I needed it, so I just did it.)It's also one of my favourite times to be online because people start to ask questions about business planning.It's planner season!I've seen so many ads on socials for new and shiny planners. People are really starting to think about what they're going to do for their business plan for next year.The thing that I love about it is that it's a brilliant time to be more effective and productive in your business NOW.In today's episode of the Heart-Centred Business Podcast, I'm going to share with you my top three rules for planning and productivity. I think you'll find them really helpful, regardless of whether you're someone who really loves productivity and organisation, or someone who thinks that it's not the way they were built.Show notes in full are at: tashcorbin.com/422Follow Tash on Facebook: https://facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!
23:1927/10/2024
#421: 5 angles for repurposing content - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/421Links mentioned in this episode:Episode 310: The steps to increasing your pricestashcorbin.com/310Skyrocket Sales - use the coupon code PODPRICE to get this self-study course for just AUD $29 (plus GST for Aussies) tashcorbin.com/skyrocketEpisode 405: Everything is content ... ? - Podcarpettashcorbin.com/405Episode 411: Are you sabotaging your own content?tashcorbin.com/411Episode 414: These opt-ins are a waste of timetashcorbin.com/414If you feel like being a business owner (especially an online business owner) requires you to be in a never-ending cycle of creating content over and over and over again, then you're going to love this episode of the Heart-Centred Business Podcast.First of all, we need to define what I mean by repurposing content.There is a difference between repurposing content and reusing/redistributing content exactly in its current form.For example, let's say that I share this podcast episode when it's first released, and then I reshare it in future podcast episodes when I refer back to it. I then go and share the podcast episode to my mailing list, then I do a post in a year's time where it's I mention this podcast again.That's reusing/redistributing the exact same piece of content.But there is a difference between doing that and actually repurposing/redefining your content with a slightly different angle.That is also different to me taking short, bite-sized chunks of the recording of this podcast and then resharing those chunks as they currently exist.There are definitely lots of ways that you can reshare existing content in its exact same current form.But one of the things that I think a lot of content creators and business owners miss out on doing (and it's actually a lost opportunity to really hit their message home) is by looking at the same piece of advice or the same piece of content from a slightly different angle.I call this a repurposing angle. ... Show notes in full are at: tashcorbin.com/421Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!
22:3120/10/2024
#420: The lies we believe about starting a business - Podcarpet - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/420Links mentioned in this episode:Grab my free Fast-Track Your Business training - tashcorbin.com/fasttrackIf you were to ask a hundred different people what their top three pieces of advice for starting an online business are, I don't think you would be able to narrow it down to thirty consistent things.In fact, I would say the most common things shared by all of those different people would actually be lies.In this episode of the Heart-Centred Business Podcast, I'm going to share with you the ten lies that we believe about starting a business - that aren't true!They may have been true in the past (or they may not have been true in the past!) but they certainly are not true today.Show notes in full are at: tashcorbin.com/420Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!
29:2713/10/2024
#419: My personal lessons from HCBC 2024 - Tash Corbin, Heart-Centred Business Conference
Full show notes and all links at: tashcorbin.com/419This is the second podcast episode about the Heart-Centred Business Conference 2024.Last episode, I shared my big lessons from each speaker at the Heart-Centred Business Conference - you can catch up on that one at tashcorbin.com/418.In today's episode, I'm sharing some observations of what happened at conference, and my personal lessons from hosting conference and the cool things that happened there. This will give you another little insight into conference and behind the scenes in my business, and whether you run events yourself, or you're just interested in the changes I will be making, I think you'll find it particularly insightful.If you haven't yet got your ticket to 2025 Conference, jump in sooner rather than later - it looks like we will be sold out in the coming weeks!Tickets are at www.heartcentredbusinessconference.com - if you cannot attend our in-person event, we also have our Virtual Conference in March 2025, and tickets are available at www.heartcentredbusinessconference.com/virtual.Let's dive in!Here for the links referenced in the show notes?2025 Noosa Conference tickets - www.heartcentredbusinessconference.com2025 Virtual Conference tickets - www.heartcentredbusinessconference.com/virtualLeonie's recorded presentation - leoniedawson.com/heartLet me know your thoughts via our Text FanMail!
49:0410/10/2024
#418: Top 10 insights from HCBC 2024 speakers - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/418Links mentioned in this episode:Heart-Centred Business Conference 2025 Tickets: www.heartcentredbusinessconference.com The 2025 Heart-Centred Business Conference - Lessons from SpeakersNartarsha Bamblett's Acknowledgement of CountryI had a big realisation in the part about connection to culture, that whilst I don't necessarily feel a connection to culture related to my ancestral heritage, I do access connection via sub-cultures such as Taylor Swift and being a Formula 1 fan.Kerry Rowett on Aligning to Bigger GoalsMy biggest insight was realising that I downplay, or sometimes don't even share my goals in certain peer networks - for a range of different reasons, but mostly I can see it's a self-limiting mindset, and one I am committed to breaking through.Tina Tower on Organic Social Media StrategyI realised that I have had issues with my website since 2015 - and whilst I have had a few updates and upgrades, I have had it on my list to overhaul my website for over 9 years now. So it's TIME. That's my commitment for Q4 - I will have a new website by the New Year! EEK!Nartarsha Bamblett on Intuition and IdentityOne of the exercises was to practice gratitude for the good and the bad, and I shared with the conference room that I am grateful that I created conference, and I am grateful for the financial loss of the first one, AND the fact that I kept running it from there.Emma Veiga-Malta on Unleashing your Inner CreativeI realised that I had been treating creativity as a reward for good business behaviour, rather than embracing it as part of the process. Interestingly, I used to do that with self-care and rest - treat it as a reward, rather than a necessity.Denise Duffield-Thomas on Money Mindset The big insight was seeing how my sense of responsibility for others can create a feeling that more financial success will just create more responsibilities - possibly a reason why I have had an income plateau for the last few years. Interesting!Leonie Dawson's Channelled Message - You are GoldenOne of the things I keep remembering from Leonie's presentation was that birds don't sing their morning song, and then check to see how many likes they got. They sing for the joy of it. They sing because that's what they are made to do. That's part of their identity.Lisa Twohig on Audience ConnectionThe big take-away insight for me came from Lisa's workbook question - What's the easiest way for me to spend more quality time with my audience?I'll be playing with some new strategies, and reminding myself that quality time is a priority - because I absolutely agree that it is!Rebecca Saunders on Going NarrowIt was powerful to hear once again that reminder that niching is super-important - it gives you the opportunity to go deep with your audience, and to get more specific with your messaging.Clare Wood on Cash Flow with ConfidenceThe more consistently you use a system, the more likely you are to stick with it - so I have shortened the intervals on a bunch of things to see how that works, and already it's made a big difference.And don't forget - GET YOUR 2025 TICKET!Let me know your thoughts via our Text FanMail!
01:06:2308/10/2024
#417: How to tip the algorithms in your favour - Tash Corbin, Heart-Centred Business Podcast
Full article and show notes available at: tashcorbin.com/417Here for the links referenced in the show notes?Check out the Take Off program - tashcorbin.com/takeoffGrab my free Fast-Track Your Business training - tashcorbin.com/fasttrackSocial media can feel like an absolute minefield when it comes to reaching new audiences. There's one part of social media that I think people can find particularly frustrating: trying to tip the social media algorithms in their favour.In this episode of the Heart-Centred Business Podcast, I'm going to tell you how to tip the algorithms in your favour... not by jumping through a bunch of hoops and setting up 95,000 different rules for yourself. But by taking a long-term approach to your social media growth, and making sure that you make the algorithms your friend.Social media algorithms are very kind to me. But that's because I have been kind to them and I have always taken a long-term approach when it comes to tipping social media algorithms in my favour.If you want to do the same - you want to get out of the algorithm short-term, tying-yourself-in-knots, what's-the-algorithm-doing-now dramas, and you want to tip those algorithms in your favour, then make sure that you stay tuned to this episode of the podcast.The first thing I want to say when it comes to social media algorithms is do not tie yourself in knots trying to understand every single little nuance, change and rule that social media marketers tell you you need to follow in order to tip the algorithms in your favour.Social media marketers and mentors have a vested interest in convincing you that social media algorithms need to be kept up-to-date with on a minute-to-minute basis. That keeps you plugged into their content feed. That keeps you plugged into buying their latest offer, which has new social media algorithm updates and the latest insights from the social media algorithms.Yes, social media algorithms are constantly being updated. But as a creator on social media, that does not mean that you need to know about every single change to the algorithm....Show notes in full are at: tashcorbin.com/417Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
40:0725/08/2024
#416: How to validate your new offer - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/416Here for the links referenced in the show notes?Join the waitlist for The Waitlist Kit: tashcorbin.com/waitlist(If you're listening to this months after it was released, click on the above link for the most up-to-date offer.)Have you got a juicy idea for a new offer that you want to get out to market as quickly as possible? Well in this episode, I'm going to encourage you to hold your horses for just a moment until you can validate your new offer...How would it feel if you could release your new offer out to market already knowing that your audience will love it, that you've got great messaging behind it, and that it's going to make sales?That's the difference between launching a validated offer versus launching a cold offer.In this episode of the Heart-Centred Business Podcast, I'm going to walk you through how to validate your new offer so that when you release it to market, you can be confident that it's going to sell.Before we go into the detailed strategy in today's episode, I want to acknowledge that at the end of the day, the only way to truly validate whether someone will buy your offer or not, is to offer it to them and see if they buy it.Ultimately, you can have as many people as you want say that the offer is great and they would definitely buy it... but if you've launched offers in the past having had people say they definitely would buy something like that, you've probably also experienced the frustration of those very same people not buying it.True validation comes when people buy it....show notes in full are at: tashcorbin.com/416Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
34:1518/08/2024
#415: Getting hot leads from social media - Tash Corbin, Heart-Centred Business Podcast
Full article and show notes available at: tashcorbin.com/415Here for the links referenced in the show notes?DM me on Facebook or Instagram to request the Hot Lead Bingo sheet:Facebook: facebook.com/tashcorbincoachingInstagram: instagram.com/tashcorbinEpisode 396: Using client testimonials and successes in your marketingListen or read at: tashcorbin.com/396Episode 407: My consent-based sales conversation structureListen or read at: tashcorbin.com/407Episode 370: The number 1 sales call mistake and how to fix itListen or read at: tashcorbin.com/370I have a blunt and potentially painful question to ask you: for all of the things that you do on social media, are you actually getting consistent hot leads from those actions?If the answer is no or not as many hot leads as you'd like, then you are going to love this episode of the Heart-Centred Business Podcast.I am going to walk you through how to get hot leads from what you do on social media... but it's going to be quite a different strategy to what you would see from some of the most prolific social media coaches and teachers out there.Today we are going to get you hot leads consistently from social media!When it comes to making money from what it is that you do on social media, a lot of people assume that if they reach more people with their content, they will make more sales.But reaching someone on social media and then immediately making a sale to them is the exception, it's not the rule....show notes in full are at: tashcorbin.com/415Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
34:3311/08/2024
#414: These opt-ins are a waste of time - Tash Corbin, Heart-Centred Business Podcast
Full article and links are available at: tashcorbin.com/414Here for the links referenced in the show notes?Join the Take Off program - tashcorbin.com/takeoffGrow Your Audience free training - tashcorbin.com/audienceNail Your Niche free training - tashcorbin.com/nicheIf time is of the essence for you to grow your business, you're going to be surprised by how helpful this episode of the Heart-Centred Business Podcast is... because I see far too many online business owners spending a lot of time making opt-ins that are actually a complete waste of their time and energy.We know that time is such an important resource for us. Not all list growth is created equal. Not all opt-ins are created equal.So stop wasting time on these opt-ins!Your time is one of your most important resources, especially as a business owner.I don't know many business owners who started their business so they could spend hours and hours a day wasting their time on things that don't create any traction.... show notes in full are at: tashcorbin.com/414Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
25:3104/08/2024
#413: 10 MORE ways to improve your reach and grow your audience - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/413Here for the links referenced in the show notes?Learn the first 10 ways to improve your reach and grow your audience - tashcorbin.com/401Check out episode 341: Building an epic business network - tashcorbin.com/341Grab my free Core Messaging Template - tashcorbin.com/coremessageIn today's episode of the Heart-Centred Business Podcast, we will continue on from a previous episode (which you can find here) where I will help you improve your reach and grow your audience.I have ten more ways that you can improve your reach.Before we dive into today's episode, I want to mention that a lot of the strategies I'm going to share with you today are more high connection, high conversion, and work best for offline businesses.Where you might have a brick-and-mortar business or a clinic, or you see people in person, these may be more effective for you.But I also think that sometimes we discount local connections and in-person connections for our online businesses. Yet that can be a really quick way to fast-track your results and get more sales!Don't write these all off! I want you to still dive into this episode. You might find something that you want to play with in your business as well....show notes in full are at: tashcorbin.com/413Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
21:0728/07/2024
#412: Market research for online business - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/412Here for the links referenced in the show notes?Grab my free Core Messaging Template - tashcorbin.com/coremessageIn today's episode, I'm going to walk you through what makes great market research for online business.I'm also going to dispel some of those myths about what market research needs to involve so that you can understand how powerful market research can be and deepen your understanding of how you might go about it.I would pretty confidently guess that at this stage of life, you've likely experienced being part of someone else's market research multiple times.Your market research experience could be that you've:Had someone ask you a couple of questions as you walk past them in a shopping mallHad someone ring you and ask you "just three really quick questions" for their market researchFilled in a long unwieldy survey for some company whose mailing list you're subscribed to (shoutout to the airlines - they always seem to have the longest surveys with the weirdest questions)Answered someone's question on social media or via emailI would say that most people have participated in multiple forms of market research.But unfortunately, if you have participated in that, it's likely you've also experienced some of the worst possible parts of being part of market research....Show notes in full are at: tashcorbin.com/412Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
27:5221/07/2024
#411: Are you sabotaging your own content? - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/411Here for the links referenced in the show notes?Grab my free Core Messaging Template - tashcorbin.com/coremessageI'm not saying this because I want to make you fearful or worried in any way, shape or form, because I'm absolutely going to help you sort this out... but something that I have noticed for a lot of online marketers (particularly those who use content marketing and content creation as a way of attracting audience members and making sales) is that they are sabotaging the success of that content.They don't even realise that that's what they're doing.In this episode, I'm going to uncover and help you see how you might be sabotaging your content and fix it quickly, in a short, sharp episode.If you are someone who creates content - whether it's for social media, podcasts like this, blogs for your website, or webinars - I want you to check out this podcast episode so that we can ensure you're not sabotaging that content's success.The big sabotage I want to talk about today is the experience you may have had before where you do all this work of creating content, and then you don't distribute it adequately.You create a new freebie where you're thinking about your ideal clients, putting nice imagery with it and making this spectacular fresh content... but it's not just the existence of that content that does the job of attracting, warming up and converting your audience into paying clients.The content existing doesn't do all of the job. It needs to be distributed....Show notes in full are at: tashcorbin.com/411Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
26:3714/07/2024
#410: My relationship with laziness and ease - Podcarpet - Tash Corbin, Heart-Centred Business Podcast
Full article and links are available at: tashcorbin.com/410Here for the links referenced in the show notes?Grab my free Quarterly Plan on a Page template - tashcorbin.com/qplanThis episode of the Heart-Centered Business Podcast comes with a warning label: As I join you from the floor of my office sitting on the carpet (yes, it's a Podcarpet episode!), I want you to know that listening to this episode may completely change your worldview, especially concerning the word lazy and being someone who embraces laziness.You've been warned!!!I want to talk to you today about my relationship with laziness and ease.Over the last few months, I have noticed in my group program calls, I have had to have this talk with many people over and over again.I figured it's time for us to bring this conversation to the podcast, so that we can all work a little less hard, be a little less burnt out, and at the same time, get better results and feel more successful. Isn't that what we all want?If that's what you want, then it's time for you to embrace your lazy self.This is a Podcarpet episode of the podcast, which means I may wander off-topic a bit. But I think it's an important conversation for us to have.The reason is that over the last few months, I have noticed on my course calls that a lot of people seem to struggle with being nice to themselves and with this belief that they have to work hard and harder (and the hardest!) to get better results or to get any results.I want to give you some examples here because I think that they are insightful as to the different ways that this hustle culture and perfectionist society impact us as business owners.... full show notes at: tashcorbin.com/410Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
01:09:3307/07/2024
#409: The perfect tagline and elevator pitch - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/409Here for the links referenced in the show notes?Grab my free Core Messaging Template - tashcorbin.com/coremessageHave you always wanted to craft the perfect tagline and elevator pitch for your business, so that you can concisely tell people exactly what your business is and get them excited to buy from you?If that is you, then you'll want to stay tuned for this episode of the Heart-Centred Business Podcast, because that is what I'm talking about today. This podcast episode is going to be a lot shorter than you think... because when it comes to creating the perfect tagline and elevator pitch for your business, it doesn't actually exist.Think about the famous taglines of businesses that first come to mind... the one I think of is from Nike - "Just Do It".Does it tell you anything about the product or business?That doesn't express the value proposition of buying Nike products. It doesn't tell you anything about the quality of their products or about the transformation that they facilitate.It has no information or insight in it. It's just catchy. It's just a tagline.... Show notes in full are at: tashcorbin.com/409Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
09:5030/06/2024
#408: How to stay on top of ALL THE THINGS - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/408Grab my free Quarterly Planning Template - tashcorbin.com/qplanJoin the waitlist for the Heart-Centred Business Planning System - tashcorbin.com/planner(Keep an eye out for my special end-of-financial-year offer if you join the waitlist before 30th June 2024)"I have too many things to do and not enough time to do them!"If that is something that has popped into your brain or out of your mouth in the last few months, know that you are not alone.It is a common challenge for business owners to feel like it's hard to stay on top of everything.The good news is that in this episode of the Heart-Centred Business Podcast, I'm going to share with you how to stay on top of all the things.I have some very practical strategies for you.Before we dive in, I want to acknowledge that as a business owner, there's always more that you can be doing.If you told me you had 28 days straight to work solely on growing your business, I could fill that 28 days. If you finish your projects early, there are always other things that you can be working on.As a business owner, that's one of the biggest challenges. We have so many options.We can ALWAYS:Make up new ideas to get more clientsDeliver more effectively to current clientsImprove our businessGrow our audienceThere's always something that we can add to our to-do list.... show notes in full are at: tashcorbin.com/408Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
25:1223/06/2024
#407: My consent-based sales conversation structure - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/407Here for the links referenced in the show notes?Search for 'Consent' in the podcast to learn more about consent-based marketing - tashcorbin.com/searchEpisode 274: What should you do if they say "I can't afford it"? - tashcorbin.com/274Core Messaging template free resource - tashcorbin.com/coremessage What do you think is the number one strategy that I use to make sales in my business? Whether it's selling a group program like the Take Off program, or selling a VIP package to work with me, what do you think gets the most sales for me in my business?You might be surprised to learn that even at this stage of my business, my number one strategy is sales conversations.My number one sales strategy is talking to people one-on-one (whether it's in writing or on a Zoom call), making sure that I understand what it is that they're looking for, what they need and what they're struggling with, and then helping them to work out what the best next step might be for us to work together...And we do that on a sales conversation.Hearing that might make you feel a bit EEEEEKKK because as a buyer, you may have experienced one of those pushy sales conversations, or as a seller, you may have felt a bit awkward when doing sales conversations.It's something that a lot of people try to avoid very clearly in their business. They don't want to face up to having to hear the rejection one-on-one. Or they find it really awkward and uncomfortable because they think they need to be pushy or they need to be switched on and in sales mode.But that's not the case.In today's episode of the Heart-Centred Business Podcast, I'm going to walk you through my consent-based sales conversation structure.The reason why I want to do that is because:1. When you see it all laid out, you'll see why it's so effective.2. Having that structure will help you to feel more comfortable in having sales conversations yourself.3. Seeing the consent-based approach to sales conversations really highlights the difference between consent-based sales conversations and those pushy aggressive sales conversations.That will help you as both a buyer and a seller.... show notes in full are at: tashcorbin.com/407Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
28:0816/06/2024
#406: When you follow the steps, but don't get the results… - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/406Here for the links referenced in the show notes?Fast-Track Your Business free training - tashcorbin.com/fasttrackHave you ever worked with a mentor or done a course, and you worked so hard to follow the steps and implement the strategy perfectly... yet you didn't get the results?This episode of the Heart-Centred Business Podcast is going to help you navigate that experience!You'll understand where the result may be missing, and how to move forward in a way that ensures you don't make it mean that you're just "not meant to be successful" and everything comes down to you being a failure.I've got some big advice for when you follow the steps but you don't get the results...You may have had this experience before where you've done a group course, and it feels like the strategies work for other people, but they just don't work for you.Why is it that when you do the exact same thing as someone else, you're not getting the exact same results?Part of the reason why that happens is because we all have completely different variables as to what we have in terms of assets, momentum, clarity, and the strength of our business foundations.There are so many factors involved when you follow the steps. And there are so many things that impact the results that come out of following those steps.This is something that I get particularly fired up about.... show notes in full are at: tashcorbin.com/406Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
20:5709/06/2024
#405: Everything is content … ? - Podcarpet - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/405Here for the links referenced in the show notes?Ask a Question for the podcast: tashcorbin.com/questionDM me on Instagram or Facebook with your follow-up questions:instagram.com/tashcorbinfacebook.com/tashcorbincoachingIt's time for another Podcarpet! I'm currently sitting on the carpet in my office, and in today's episode, I want to talk about this concept that everything is content.There's an audio that people use on Instagram (I think it comes from TikTok, but I watch TikToks three months later on Instagram like a genuine 40-something-year-old) that sings "Everything is content. Everything is content. Don't forget to film it. Don't forget to film it."This has been a topic of conversation a few times in different circles that I am very honoured and so fortunate to be part of.One of those is a masterminding group with a few very successful business owners from Australia and overseas. We had a conversation two years ago where more and more we were seeing that different parts of our lives were not for public consumption.Some of the people in the group were talking about how when they had their kids that really became more prominent for them. In other cases, it was just this feeling of not wanting to milk every element of their life for content anymore.For me, that's always been the case.There are parts of my life that I don't share with my business content.... show notes in full are at: tashcorbin.com/405Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
17:0402/06/2024
#404: Why my planning system works for entrepreneurs - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/404Here for the links referenced in the show notes?Jump on the 2025 Heart-Centred Business Planning System waitlist - tashcorbin.com/plannerGrab the free Quarterly Planning Template - tashcorbin.com/qplanAsk a question on the podcast - tashcorbin.com/questionIn today's episode, I'm going to share with you why my planning system works for entrepreneurs.This episode is a little different because I want to talk about it through the lens of one of my products.But I'm not doing that in order to promote my planning system to you. You are welcome to sign up for the waitlist at tashcorbin.com/planner, but I am releasing this episode as far away from planning time and the promotion of my planner as you could probably get in my business.I'm doing this because I think it's really helpful for you to create a strategy, process or structure around your own planning that works for you.I'm going to share with you why my planning system really works for entrepreneurs so that you can look for whether you have that in your own planning structure and the way that you manage yourself as the CEO of your business. If not, you might be able to fill those gaps with your own strategies - not necessarily through having to buy my planner.As I mentioned, if you are interested in jumping on the waitlist for next year's Planner, you can do so here: tashcorbin.com/plannerYou can also grab my FREE Quarterly Planning Template at any time here: tashcorbin.com/qplanPlease do not think that I'm only doing this episode because I want you to think that my Planner is amazing. I really do think that dissecting this is going to be very helpful to see what may be missing in your own planning or self-management strategies.I have been selling the Heart-Centred Business Planner since 2014. The 2025 planner will be the 11th round!In that time, I have changed and updated the planner itself quite significantly. I have also added in the planning system.When I first started selling the Heart-Centred Business Planner it was just a yearly planner.But something that I really struggled with when it was just a planner was:1. People just bought it and then I never heard from them again2. I had no idea if it worked for them or if they filled it in3. Seeing as filling it in is only the first part of the equation, I wanted to make sure they IMPLEMENTED their plan!...show notes in full are at: tashcorbin.com/404Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
33:2426/05/2024
#403: How to upsell from low-ticket with integrity - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/403Here for the links referenced in the show notes?Episode 394: Why I don't (often) recommend charging for webinars - tashcorbin.com/394Sign up for a free Airtable account using my referral link: airtable.com/invite/r/3bN0lZh2Core Message template free training: tashcorbin.com/coremessageGet the best possible price for Skyrocket Sales using the coupon code PODPRICE - tashcorbin.com/skyrocketIn a recent episode of the podcast, I talked about why I don't recommend charging for webinars (most of the time). In response to that podcast episode, I've received so much feedback and so many follow-up questions. One of the most common questions that people asked was about the upsell - specifically, how they CAN upsell from low-ticket.In this episode of the Heart-Centred Business Podcast, I'm going to break down how you upsell from a low-ticket product with integrity and using consent-based marketing practices.This is a very practical episode that's going to be very helpful - especially if you do choose to sell low-ticket products.Before we dive into this episode, I want to map out for you what I'm going to cover:1. Using low-ticket products as a lead magnet in your business - charging people for a product, and then using that as a way to get an opportunity to upsell them into further work with you.2. How to upsell to bigger offers in a way that isn't discrediting yourself, or creating some kind of friction or tension with your potential customers.3. How to upsell with integrity using consent-based marketing practices.First and foremost, I do want to say that having a low-ticket offer in your business can be super helpful.... Show notes in full are at: tashcorbin.com/403Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
38:1023/05/2024
#402: How can you start a business with limited time? - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/402Here for the links referenced in the show notes?Side-Hustle Success: Limited free spaces available at this post: CLICK ME(If you’ve missed out, still comment and we can let you know if free spaces are still available elsewhere, or send you a discount coupon)I don't know about you but I get SO frustrated when I hear business mentors and marketing strategists giving business advice online, who seem to assume that everyone has 12 hours a day, seven days a week that they can pour into their business. It doesn't take into account anyone wanting to start a business with limited time.At least I assume that that's what they're saying, because when they talk about all the things that you HAVE to be doing, otherwise you're leaving money on the table and you'll never be successful in business, there's no way you can jam all of that in if you've got limited time.In today's episode, I'm going to talk to you about starting a business with limited time.Whether that is because you're starting it as a side hustle, you have household responsibilities, you are unwell, or some other reason, I want to help you create business growth and sustainable profitability as quickly as possible with that limited time.Let's dive into this juicy practical episode about starting a business with limited time!If you haven't yet heard me speak about the hours that I work in my business, you may not realise that at this point, I am still working less than 20 hours a week in my business.A big reason for that is because I had surgery in 2021 that was a result of some very terrible health issues, and my recovery from that surgery was terrible. For about eight weeks, I ended up unable to do more than half an hour a day. That was it.Then for another eight months, I worked less than eight hours a week in my business.I have absolutely been running my business on a very limited time.... Show notes in full are at: tashcorbin.com/402Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
24:0412/05/2024
#401: 10 ways to improve your reach and grow your audience - Tash Corbin, Heart-Centred Business Podcast
Full article and links available at: tashcorbin.com/401Here for the links mentioned in the show notes? Episode 336: The most common gap in our client attraction process - tashcorbin.com/336Core Messaging template - tashcorbin.com/coremessageDo you believe that your business would be far more successful if you could just improve your reach and grow a bigger audience?Are you struggling to get the algorithms on your side and get your content reaching the right people?That's what we're going to solve in today's episode of the Heart-Centred Business Podcast!In today's episode, I'm sharing with you some very creative ways that you can improve your reach and get in front of more of your ideal clients.Before I share with you these creative ways to improve your reach, I want to say that for most people in online business, you don't JUST have a reach problem.When it comes to getting in front of your ideal clients and making sales, there is more to the story than just getting your offers in front of more and more people.Sometimes we can get very fixated on reach and conversion in our business.But there is a gap between them that we need to fill.If that is something that you would like to explore, I highly recommend you check out a previous episode of the podcast where I talked about the most common gap in many people's client attraction process, and how many people are ignoring the nurture and invite stages of their client attraction process in favour of trying to grow their reach. Watch, read or listen at: tashcorbin.com/336It's important that you fill that gap first, because if you're making zero sales when you're only reaching a tiny audience, then if we multiply that audience by 100, you're still going to make zero sales... zero times 100 is still zero....Show notes in full are at: tashcorbin.com/401Follow Tash on Facebook: https://facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!
19:3907/05/2024
#400: Special Q&A for the 400th episode - Tash Corbin, Heart-Centred Business Podcast
You can find an index of the questions, along with all the links and information for each person who asked a question, in the show notes: tashcorbin.com/400Welcome to the 400th episode of the Heart-Centred Business Podcast!!I recently found out that only 11% of podcasts make it to 50 episodes, and a further 90% of those do NOT make it past 100 episodes.Even just the fact that this podcast is still going means that it is in the top 1-2% of podcasts in the world… simply because I keep recording it! In fact, you only need 21 episodes of a podcast to make it into the top 1% these days.LESSON: You don’t need to record too many podcast episodes for you to be more tenacious and have more staying power than other people.To celebrate 400 episodes, I recently asked listeners of the podcast to submit questions for this special episode.We have some fantastic questions about podcasting, business, accessibility, social media, and more.We are going to have some fun conversations today!Full breakdown of the questions and question-askers can be found here: tashcorbin.com/400Let me know your thoughts via our Text FanMail!
02:57:0006/05/2024
#399: The benefits of bootstrapping - Podcarpet - Tash Corbin, Heart-Centred Business Podcast
Full article and all relevant links are available at: tashcorbin.com/399Here for the links referenced in the show notes?Share your thoughts, comments and questions on the #PinnedPod post in the Heart-Centred community: CLICK MEWelcome to the first Podcarpet episode of the podcast! As I record this episode, I'm sitting on the carpet in my office, chilling out, excited to talk to you about the benefits of bootstrapping.This format of podcast episode is something that I'm going to smatter throughout the podcast as we move forward. They're more informal episodes where I just want to share an insight or start a conversation without having completely figured out the concept yet.They may even bring up more questions than answers!Some of these conversations have stemmed from Facebook Lives that I've done. But wanted to bring them to the podcast so that we can dive a little bit deeper, start some epic convos, and just have a little carpet time together.The whole premise behind doing these pod carpets is to have an exploratory conversation about a particular topic or a question that's come up...This first one starts with a moment of gratitude.I recently did a webinar where I was talking about how grateful I am that I didn't have a lot of money when I first started my business.I really do believe that if I had had $20,000 to start my business, not only would I have spent that money on things that wouldn't have moved me forward... but it would have also slowed down my progress in starting my business....Show notes in full are at: tashcorbin.com/399Follow Tash on Facebook: https://facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!
30:0614/04/2024
#398: My morning and end of day productivity boosters - Tash Corbin, Heart-Centred Business Podcast
Full article and all relevant links are available at: tashcorbin.com/398Here for the links referenced in the show notes?Grab my quarterly planning process and template: tashcorbin.com/qplanJoin the waiting list for the next year's planning system: tashcorbin.com/plannerMy previous podcast about income tracking: tashcorbin.com/385How on earth do you get so much done, Tash?Do you really work less than 25 hours each week? Surely not, I see you everywhere!These are some of the most consistent things I hear whenever I talk about productivity and hours of work.AND YES - I sell a planning system, so I have a bit of a bias towards using a planner to know what you're doing when you sit to get work done.BUT I'm not talking about the bigger system today. Instead I want to focus on the core of my productivity, which I believe can be attributed to the way I start and end my day.SO - in this episode I'm sharing my morning and end of day routines that boost my productivity. That way, if you want to try some of these out for yourself, you can!Ready to boost your productivity with some simple ways to start and end your day?Let's do it, shall we? Let the productivity pod... BEGIN!These are my top productivity boosters, that I use at the start and end of my day... most days. Let's start by covering the end of day first, because my end of day routine feeds into my start of day routine on the next day that I work in my business.Firstly - I have the same end of day routine, no matter what time I finish up! Some days, I'm finished my day by 10am... because my key tasks are DONE, and I get to decide if I want to dive into more, or if I'm done. The end of my work day can be at very different times of the day, but I always end off with the same little closing down routine:Tracking my income: I calculate and track my income received since my last income tracking (generally the end of the previous day).Quick journaling: Usually this is simply 2-3 sentences about how I'm feeling. The prompts vary, but it's generally about my output (what I've done today) or my outcomes (what results have come in today).Tomorrow's priorities: I flip to the next day of my planner, and I write down my top three actions for the next day. This is particularly important, because that sets up my 'start of day' routine for the next day (as you'll see in the following section).Laptop shutdown: Once I have my top 3 tasks for the next day, I shut down my computer. YES, every day, I close all the tabs down. I shut down properly, and then close the lid of my laptop.Planner on top: My final step - I pop my planner on top of my laptop. I'm literally making it impossible for me to open my laptop the next day without picking up my planner.My end of day routine is something that's taken years to refine... but it works so well for me.Why income tracking and...Read the full article at: tashcorbin.com/398Let me know your thoughts via our Text FanMail!
22:5310/04/2024
#397: The biggest red flag in a business coach - Tash Corbin, Heart-Centred Business Podcast
Read the full article of this episode and access all links: tashcorbin.com/397This episode of the podcast is a short and sweet one. But it's a very juicy one, because sharing the biggest red flag I avoid when choosing a business coach. Of course, I'm also going to tell you how to spot that red flag in what they are teaching online.There are plenty of things that give me the ick, because there are plenty of mediocre and quite frankly dodgy business coaches out there... and I think you'll be surprised by the biggest red flag I look out for!PLUS I can't wait to hear if it's one you look out for as well... and I have a special invitation for you to test and question me!SOUND LIKE FUN??Let's get into it! Here for the links referenced in the show notes?Come and ask a question: tashcorbin.com/question I'll be honest - there are plenty of things that turn me off from business coaches, mentors and gurus.Especially these ones:Toxic marketing: bypassing people's consent in their sales and marketing process.Agitation-based messaging: Share giant results and minimise the effort required to get them. This makes audiences feel inadequate, because they haven't done this one little thing that would create massive results... all they need to do is work with the coach and BOOM their life will be fabulous. So much ick!Hustle-oriented messaging: Particularly coaches recommending the 5am club. A lot of 'hustle' content is created by straight white men (with wives who take care of all the household responsibilities) for straight white men (with wives who take care of all the household responsibilities). They say it's applicable to everyone, but they're coming from a privileged position that they can't even see is privileged. You've likely heard me say, "I care not for sunrises". I love a sleep-in, thanks!... Keep reading AND access all links: tashcorbin.com/397Let me know your thoughts via our Text FanMail!
12:1007/04/2024
#396: Using client testimonials and client successes in your marketing - Tash Corbin, Heart-Centred Business Podcast
Full show notes and article: tashcorbin.com/396Here for the links mentioned in the show?Grab the core messaging document and training: tashcorbin.com/messagingGrab the client testimonial guide: tashcorbin.com/collectPodcast: Should you be transparent with your prices? tashcorbin.com/393----On with the show! I don't know about you, but I have had a task on my list for years: collect and share client testimonials.Whilst I do have some testimonials here and there, I don't share client testimonials or results on socials or in content consistently. So people ask me about that a bit, and ask if I'm worried about the sales I'm missing out on by not using them.I thought for this episode, we could have a conversation about some of the benefits and risks of using client testimonials, and why I actually choose NOT to use them in my business in the way other people do.Let's dive into this one, shall we? Let's talk testimonials!A client testimonial is usually a story about working with you in your client's words. For example: "I worked with Tash and before doing her program, working with her was such a joy and she really understood me." And then there's the name and photo of the person who gave that testimonial. They are literally giving testimony as to the experience of and results from working with someone.A client result is where the mentor or provider shares a result that a client has achieved. This is often done through the lens of 'celebrating them' - e.g. "I want to celebrate my client who just went from here to there. So proud of you." These tend to be shared in a variety of ways - sometimes with the person's name, sometimes without... sometimes they are tagged... but not always.It doesn't always have to relate to a financial outcome - it could be that someone has finally published their book, or got their course out into the world or they've just finished their launch with 15 sales.Here's my take on sharing client results:Where that client result is something that you do not promise, I don't believe it is ethical to share that result. Where that client result is dependent on undisclosed existing results, assets, or additional work and investment, I also don't feel it is ethical.There are a number of reasons why:How do we know that that client result is actually verifiable and real, especially when their full name isn't included and they aren't tagged? It's so easy for those results to be faked.The use of those client results, especially where they are wildly out of the ordinary, is part of an agitation marketing strategy. Seeing someone else's result, that is almost unimaginable for you to achieve (and certainly not quickly) makes your audience uncomfortable. And it's done on purpose. The goal is to create agitation about the existing state they are in.... read the rest at tashcorbin.com/396Let me know your thoughts via our Text FanMail!
22:1303/04/2024
#394: Why I don't (often) recommend charging for webinars - Tash Corbin, Heart-Centred Business Podcast
FULL SHOW NOTES AND ARTICLE: tashcorbin.com/394Here for the links referenced in the show?Webinar-related podcast episodes:Are you giving away too much for free? tashcorbin.com/392Which is better - webinars or challenges? tashcorbin.com/374How to structure webinars to convert tashcorbin.com/249Are webinars dead? tashcorbin.com/224Check out all the details of the next Client Attraction Challenge! I hope you can join us.---- Eeek! I felt a little uncomfortable recording this episode about charging for webinars, because it goes against the grain of consistent advice from other business mentors. But I think it's an important topic to cover with some depth.Let's discuss why I don't (often) recommend charging for webinars.I know there's a groundswell of charging people for webinars, and it's commonly said that if people buy one thing from you, they're far more likely to buy another thing. There is a lot of logic behind why charging for webinars is such a good idea and why it is believed to be an amazing strategy.But some of that logic is outdated. And a lot of the data is flawed and not relevant to our businesses today.I'm going to lay out why I don't generally recommend it, and what I would recommend doing instead.And yes, I'll probably regret recording this episode because I'm going to get a bunch of #buttashes. But I am totally up for that conversation. Have a listen, and we can continue the conversation over on Facebook or Instagram.Let's do it shall we? The common reasons for charging for webinars - and myths debunkedSpecific strategies that work better for online businesses, and working with marginalised peopleThe business case for when to charge for webinars and challengesWhy I'm charging for the next Client Attraction ChallengeFULL SHOW NOTES AND ARTICLE: tashcorbin.com/394Let me know your thoughts via our Text FanMail!
36:0626/03/2024
#395: Should you start a free Facebook group? - Tash Corbin, Heart-Centred Business Podcast
Full show notes and links are at tashcorbin.com/395---Here for the links referenced in the show?Register for the Heart-Centred Groups waitlist: tashcorbin.com/hcgroupsSubmit your question for the podcast - tashcorbin.com/questionCheck out the Heart-Centred Business Conference - www.heartcentredbusinessconference.com Check out the Heart-Centred Virtual Business Conference - www.heartcentredbusinessconference.com/virtual ---ON WITH THE SHOW! Can you guess which asset I've built in my business that I get asked about the most?The one that people desperately want to replicate, and know exactly how I did it?The one that people want to know exactly how they can do it too?And yet, it's the one thing I don't recommend anyone else does in online business, especially not in the early stages...Starting and facilitating a free Facebook group.This is going to be such a juicy episode, because so many people assume that I recommend having a free Facebook group as a marketing strategy. But I actually actively try and dissuade everyone from doing it!!!Why? What?BUT TASH! WHY?Let's dive into this one. Trust me, you'll want to understand this in depth....Let me know your thoughts via our Text FanMail!
31:1725/03/2024
#393: Should you be transparent about your prices? - Tash Corbin, Heart-Centred Business Podcast
Full Shownotes available: tashcorbin.com/393 Here for the links referenced in the show ?Join the Client Attraction Challenge - tashcorbin.com/clientGrab the free Core Messaging template - tashcorbin.com/coremessage---- EPISODE SUMMARY:Before we dive into this week's podcast episode about transparent pricing... a BIG WARM welcome back!What do you mean BACK, Tash?Well.... technically we had a short hiatus of podcast episodes, so we could finalise our transition to a new platform (Buzzsprout)*.But Didi and Grace on my team (and the fabulous Buzzsprout helpdesk) got it moved SO QUICKLY, you might not have even noticed!!To celebrate our new platform and the retooling of the Heart-Centred Business Podcast, I have two treats for you:Treat 1: You'll be getting extra podcast episodes!We're releasing multiple episodes a week for the next few weeks to give you some extra episodes, extra practical advice, and some new tools and templates that you'll be able to download with the episodes.The episodes will be shorter and sharper because when it's audio only, I can get straight to the point and edit myself as I go. Win-win.Treat 2: The Client Attraction Challenge is back!The Client Attraction Challenge is a week-long program in which we nail the important foundations of your business and marketing in a way that has you applying it immediately, attracting warm leads, and making sales to clients in your business as quickly as possible. We sort your niche, messaging, offers AND marketing all in just 5 days!It's $150 AUD, BUT if you join before the 10th of April, you get it for half price! The Client Attraction Challenge has a dedicated Facebook community, feedback threads and live Q&A sessions, as well as co-working.OKAY... NOW ON WITH THE SHOW! Have you ever been excited to find an offer that feels perfect for you, but you can't find the price? That feeling of excitement turns into frustration when you don't know how much it is, and whether it's in your budget!This episode unpacks it all:The reasons for secrecy around pricingWhat I recommend in relation to secret or transparent pricingHow the need to keep your prices secret helps you to figure out exactly what's missing in your strategy and messaging...Let me know your thoughts via our Text FanMail!
20:3424/03/2024
#392: Are you giving too much away? Sharing your value, secrets and processes - #TASHMAS Day 12
Full Shownotes available: tashcorbin.com/392 Fair warning – this is the last #tashmas episode of the podcast for this round…. which means:It went longer than the others – but it’s also more in-depth as I’m answering a complex question with a thorough answerI got pretttyyyyy passionate about this one – we have heard several horror stories in our community these past few months from members who have given a lot of money to people who used and taught agitation-based marketing, along with other toxic and manipulative practices. I couldn’t help but get passionate to be honest, because I had those people and their stories top of mind at the time.I cry at the end, and that means for some reason, I say ‘Let me know if you have any questions’ at least times – I think my brain started to go a little haywire at the end. Hopefully you can laugh at it!So what are we talking about?At the core of this episode, I cover how to navigate the fear of giving away too much information, or helping people too much for free. I receive questions about giving away too much free information regularly inside my programs and on FB Live Q&As, so I thought it would be helpful to give a particularly thorough response and explanation as to why I approach it differently.This also means I need to cover:How to share your ‘value’ without giving away too much informationHow to navigate telling your ‘secret’ insights for free, or holding them back for paying clients onlyThe difference between outcome-only marketing, and process-forward marketing, and the layers of consent, logic and emotion in decision-makingHow to navigate all of this through a heart-centred and consent-based marketing perspective.It’s a juicy one – so let’s do it.Let me know your thoughts via our Text FanMail!
01:03:3410/03/2024
#391: Time-sucking marketing strategies (you can likely stop doing) - #TASHMAS Day 11
Full show notes available: tashcorbin.com/391It can be such a bummer to hear it – but you’re probably wasting quite a bit of your time in your business.But it’s totally understandable, and it’s super-common – there is so much conflicting advice about what works, what you need to focus on, and what you should be doing in order to achieve your goals… so it all just adds up to a lot of BUSY time.NOT FROM ME – in this episode of the podcast, I am helping you to identify strategies that may be eating up a lot of your time, but aren’t a priority. Whether that be because they aren’t appropriate for your model or stage of business, or the return for the time isn’t as strong as other actions… or another reason.Let’s streamline it!AND OF COURSE – let’s keep this conversation going, because time-wasting and time-saving conversations always end up with some spectacular insights and ideas being shared.Head to THIS POST over on my page to be part of the conversation – tell us what you’re going to stop doing, share insights … and feel free to tag anyone you think will be interested in the Time-Sensitive Business Strategy workshop!Let me know your thoughts via our Text FanMail!
21:2310/03/2024
#390: A brilliant and simple newsletter structure - #TASHMAS Day 10
Full show notes available at tashcorbin.com/390Just because something is simple, doesn’t mean it’s not valuable.Simplicity can be MORE valuable in a lot of cases, PLUS that simplicity when repeated, creates predictability… which we adore as potential buyers.So in today’s episode I’m sharing a very simple, but very effective structure for weekly or regular emails to your mailing list – your newsletters. I walk through the sections, some tips for each, and why they are so brilliant.Powerful and practical, without creating unnecessary complexity. Spectacular.Your free gift for this episode!!Grow your audience (with a SPECIAL mention that the invitation within the training is real, it’s legit, it’s valid, and I want you to take it up!!!!)Grab your free gift at tashcorbin.com/audienceAnd don’t forget to join the conversation for your mega draw entry and to connect with other listeners!Come to THIS POST on my FB page and ask questions, share your a-has… or tell us how you structure your newsletter! Give any tips or things you like to see in emails as well.Let me know your thoughts via our Text FanMail!
30:3909/03/2024
#389: How I had a $20k month with my 20 mins per day marketing plan - #TASHMAS Day 9
Full show notes available at: tashcorbin.com/389 Reading that title makes me twitch a little – because I know that big income numbers are used as a strategy in marketing to ‘create desire’ without giving the detailed information needed to ACTUALLY understand and implement any changes.BUT THAT IS NOT WHAT I DO IN THIS EPISODE! I promise!I’m giving you a break-down of the things that went into my first $20k month, not just the quick and teensy FB marketing strategy.I’m also giving you the detailed strategy. Not just a vague idea… all of it!Let’s dive in!Shall we work together 1:1 to refine your marketing strategy and confirm your foundations? That’s the gift for this #tashmas episode of the podcast! YAY! Simply come to this post: CLICK HERE and tell me your biggest frustration about marketing on social media.Thank you for ALL of your support during this round of #tashmas and for the Heart-Centred Business Podcast – if you love it, please subscribe and review! It makes a big difference to helping get this in front of other people who could benefit. Thank you.Let me know your thoughts via our Text FanMail!
49:2508/03/2024
#388: IWD2024: What's gender got to do with it? - #TASHMAS Day 8
You might be wondering why I specifically focus my work to support women and non-binary folk…Or why the Heart-Centred community and my conferences are for women and non-binary folk only…So I wanted to share that with you today, on International Women’s Day, to give more insight and context to that decision.I don’t make that decision lightly – and it does mean I get push-back from time to time. But my decision is clear and my resolve is strong (for now), that it’s absolutely needed.PLUS I have a very tangible and free way I can support the women and non-binary listeners today! I would LOVE to follow you! And … we can all follow each other to provide really practical support, but ALSO because if there’s something I want or need to buy, I would rather buy it from a member of this community than from ANYWHERE else… And I know lots of people feel the same way. Come on over to THIS POST and share a 2-3 sentence introduction of your business, and the link to your FB Page or Instagram profile – whichever you’d prefer us to follow.Tashmas Day 9 is about social media and how I built my business with a 20-mins-per-day strategy, so that will help you ensure you’re making the most of the extra followers too!Let me know your thoughts via our Text FanMail!
29:4607/03/2024
#387: The key to effective content marketing - #TASHMAS Day 7
OH THE IRONY OF THIS EPISODE!This episode of the Heart-Centred Business Podcast is one that I will remember forevermore – why? Because in it I share the KEY to effective content marketing, and yet the delivery of these Tashmas Episodes of the podcast have been ANYTHING BUT aligned with that exact key!!!It’s one of those moments where I get to demonstrate how human I am, and that even though I know exactly what works, and how to get it right, even I don’t get it right all the time.So listen along, and have a chuckle at the irony, that the very thing I’m telling you to do in order to make your content more effective, I failed to do in getting this episode into your ears.THANK GOODNESS you don’t expect perfection from me… right???It’s a valuable episode, and one I think you’re going to enjoy!It’s time for us to work together 1:1 – and we are going to NAIL your content marketing strategy together!Head to this link: CLICK MEAnd in the comments of the post let me know one thing you know you need to be more consistent with in your content marketing, and how are you going to do that!? Your comment will be entry into the prize draw to win a VIP 1:1 mentoring session with me, specifically focused on nailing your content marketing strategy, and how you ensure your content is doing its job in attracting and converting clients, and building trust and relationship with your audience.HOW EPIC! I can’t wait to read your answers – AND if there are some recurring themes, I will be sure to include future podcast episodes to help out as well.Let me know your thoughts via our Text FanMail!
45:0606/03/2024
#386: Client Attraction Process self-assessment - #TASHMAS Day 6
Chances are, if you’ve listened to me talk about marketing before, you’ve heard me talk about the Client Attraction Process.It’s a structured way of understanding and improving the journey that people take from finding you somewhere, somehow, to eventually buying from you. By breaking it down, you’re more likely to be able to spot the bottlenecks in the flow, but you’re also LESS likely to get overly focused on the thing that contributes the LEAST to your business growth and sales (REACH).This episode is a PERFECT follow-on from Tashmas Day 4 – and will help you self-assess where you can focus your strategy to increase sales (without necessarily having to get in front of more and more strangers on the internet!!!)I’m running the 5-day Client Attraction Challenge again!!!And it’s particularly exciting because it’s going to have its own community this time around… and it’s been updated and improved to be EVEN MORE effective and EVEN MORE streamlined in helping you to attract and convert clients from online channels… in just FIVE DAYS.Join now at tashcorbin.com/client - the sooner you join, the cheaper it is! Let me know your thoughts via our Text FanMail!
36:3205/03/2024
#385: My resistance to income goals and tracking - #TASHMAS Day 5
I am 100% sure that tracking my income daily is responsible for some major breakthroughs with my mindset towards money (especially my capacity to make and KEEP money).But I had resistance to it at first, and I struggled to be consistent.So I wanted to share more about that in this episode of Tashmas podcasts, because I know it is a common challenge and resistance point for others.Dive in below! If you’d like to give regular income tracking with Progress Art™ a red hot try… enter to WIN one of my Progress Art™ colouring books!!!Enter here by sharing your income goal, OR letting us know what your main resistance is to tracking, and what you’re going to try: CLICK HEREWant to buy the book?Grab your copy at: tashcorbin.com/progressartAnd if I may also make a suggestion, it pairs PERFECTLY with my 30-day Business Blast program: tashcorbin.com/udemyLet me know your thoughts via our Text FanMail!
34:5204/03/2024
#384: Reach preachers and the boosty posty - #TASHMAS Day 4
You can find the show notes and links at: tashcorbin.com/384It sounds like a country song... but it's a spectacularly practical episode for #Tashmas Day 4 that will save you time and heartache.Do you REALLY have a reach problem? Where do you need to focus your energy when marketing, to create the biggest shift in results?I'm breaking it down, and spreading the news - you don't need to listen to the reach preachers!I've got a new and improved, up-to-the-minute version of my Fast-Track your Business training!Grab your copy and get your business growth accelerating - tashcorbin.com/fasttrackWant to learn the boosty posty strategy, including all the key ways you can make it work for you?That's exactly what I'm presenting at the Heart-Centred Business Conference!!! Grab your ticket and use coupon code POD50 to get $50 off at www.heartcentredbusinessconference.com/virtualIt's time to get chatty chatty!!! Come and join the conversation on Facebook - I'd love to answer your questions, hear your insights... and help you tune out the panic pushers and reach preachers so you can focus on what's REALLY going to create results (without having to become an agitation marketer or panic pusher yourself!) CLICK HERELet me know your thoughts via our Text FanMail!
32:0203/03/2024
#383: A powerful sign of a brilliant service provider - #TASHMAS Day 3
You can find the show notes and links at: tashcorbin.com/383What if I could tell you ONE key to look out for, that will give you an accurate assessment, very quickly, of whether someone was a brilliant service provider or not?It's a secret way to see what model of marketing they use, and what they are most focused on - is it delivering for clients... or is it something else?It's not a secret anymore!! Just listen to Day 3 of #tashmas and you'll know how to spot it - AND you will also know how to become a more effective service provider in the process. HOW POWERFUL IS THAT?!?!I want to answer YOUR questions!Let's get them answered on a future podcast episode - simply submit your questions and details here: tashcorbin.com/questionLet's discuss this over on Facebook - ask questions, share insights... I adore these conversations. CLICK HERELet me know your thoughts via our Text FanMail!
29:4702/03/2024
#382: It's not you that needs to change, I promise - #TASHMAS Day 2
You can find the show notes and links at: tashcorbin.com/382Ever get the feeling that you're just not cut out for online business?Or maybe you worry that everyone else has it figured out... but you're still struggling...Well - it's not you who needs to change, and you are the PERFECT person to run your business. I promise!It's Day 2 of #Tashmas and it's time for you to stop tying yourself in knots, bending and shaping yourself to fit business models and strategies that weren't made for YOU.OMG I'm coming to Sydney and Melbourne! Grab your ticket to the one-day retreat of your choice, or request a different city at: https://tashcorbin.kartra.com/page/funnelvipEarly bird prices close at the end of #tashmas on 12th March.And let's keep this conversation going! Come on over to this post and ask questions, share your lightbulb moments... and I would love to hear one way that you are going to experiment with aligning your business to YOUR strengths and YOUR needs... so excited to read your insights - CLICK HERE.Let me know your thoughts via our Text FanMail!
35:5601/03/2024
#381: How to network online (without being awkward or intrusive) - #TASHMAS Day 1
You can find the show notes for this episode at: tashcorbin.com/381YAY! #TASHMAS IS HERE!This round of Tashmas is being delivered via the podcast - so you can listen on the go, and I can share these practical strategies and ideas with you efficiently, without getting distracted by the comments and taking an hour and a half each day of your time. (It was fun, but it was probably not a great idea).We are KICKING OFF with Day 1, and it's a practical episode to help you build a fabulous network as an online business owner.Want to win a FREE ticket to the Heart-Centred Virtual Business Conference? Share what you're most keen about gaining from conference on the entry post here: CLICK MEWant to check out all that this spectacular event has to offer? Head to www.heartcentredbusinessconference.com/virtual today, (And if you decide to buy a ticket, use POD50 at checkout to get $50 off!)Let me know your thoughts via our Text FanMail!
51:5729/02/2024