#249: How to structure a webinar for great conversion - Tash Corbin, Heart-Centred Business Podcast
Show notes can be found at tashcorbin.com/249 Today I have a very practical podcast episode for you in which I'm going to tell you how to structure a webinar for great conversion. There's no ONE size fits all, ONE way to do it, ONE specific structure that works for everyone. However, I'm going to give you some really great starting points so that you can ensure your webinar does all its jobs to maximise conversion. If you've been following me for more than 15 minutes, you probably already know that I absolutely love and adore webinars. I think they are a brilliant lead magnet, and an amazing opportunity to create a connection with your audience, maximise conversion, really work on your list growth, and get feedback on your offers, your messaging, what people's resistance points are, and more. I also love webinars because they're so low cost and it's really easy to do in startup. You don't need a website, you don't need a really fancy mailing list platform, and you can use low cost or free tools. When it comes to hosting a webinar, you can use the Zoom Meetings option, which in most cases is under around $20 per month. Running a webinar is low cost and simple to do, and you don't have to get everything sorted, pre-recorded and edited up in the background beforehand. It allows for great connection and therefore great conversion. These days, when I'm launching my programs and promoting my offers, a webinar still converts way better than any of my other lead magnets. Generally, my webinars convert anywhere between 4% and 8% of the people who sign up into paying clients of what I'm offering If the 94% of people who don't convert on the webinar join my mailing list, chances are, they're going to convert on the NEXT webinar or the NEXT launch. It's a great way for me to grow, nurture and convert my audience all in one. Webinars are sexy and I love them so much. When it comes to structuring a webinar, we want to ensure that it's doing all of its jobs. Webinars have multiple jobs in your business and in your content strategy. We want to make sure that we do all of those. The first job is maximising reach. In order for a webinar to maximise reach, it needs to be a topic that is juicy, tangible and practical for your audience. In most cases, the topic of the webinar speaks to the symptom - what your audience thinks the problem is or thinks the solution is. For example, if your audience thinks that what they need is more followers on Facebook, and you know that they do need more followers on Facebook but they also need to convert and make sure that they're niched so that they can attract in their ideal audience, you might do a webinar on how to grow your Facebook audience. In the webinar, you're not just delivering how to grow your Facebook audience, you're also delivering on making sure that it converts AND that the growth is the right type of person. When it comes to structuring your webinar, we need to bridge a gap between what people THINK is the problem and the solution, and what we KNOW is the real transformation that needs to occur for them to get the outcome that they want. Let's face it, people might think that they need more followers on their Facebook page, but in most cases, they want that extra following for a reason. They want more followers on their Facebook page because they thinkLet me know your thoughts via our Text FanMail!
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