Show notes can be found at tashcorbin.com/232 In today's episode of the podcast, I'm going to help you identify your target market. If you're really struggling with how to make the decision about where to niche or who your target market should be, this is going to be a great episode for you. Before we jump into how to decide on your target market, let's get really clear on what your target market actually is. Target market is another way of describing your niche. Your niche or your target market is the specific group of people you focus on when marketing your business. This is actually a big mistake that people make when they are choosing their niche or their target market. They are focusing on all of the people they could help, or the people who could really benefit from their services. They're focusing on all the people who could experience a great shift if they were able to work with them. At the end of the day, that is not a niche and it's not a target market. When we are growing our business online, we need to be very conscious and very selective about a specific group of people that we are going to focus our marketing activities towards. The reason being is that we have never had the capacity to expose our businesses to as big an audience as we do today. Due to that and the fact that we're competing with a lot of noise on the internet, we need to be able to create deeply resonant messaging and offers that have people feeling so certain that that's what they need and that they want to work with you. In order to achieve that, our messaging needs to be relevant, tangible, specific and deeply resonant. We cannot be specific and tangible if we're continuing to talk to everybody. There is a marketing phrase that says that if you try to speak to everyone, you end up speaking to nobody. That is more true today than ever before. In addition to that, if you try to speak to everybody, your messaging is very fluffy, it's usually very high level, the examples that you give could apply to anyone and therefore you are not stopping the scroll and your messaging just doesn't hit the mark for people. When it comes to growing a business online, niching is a critical foundational decision. In fact, it's one of the first foundation decisions that we need to make, especially if you're going to market online. If you are stuck in a geographic location and you're working with people who are physically located near you, then that is a niche decision that's kind of been made for you because you have a geographical location as part of your niching. If you are able to work with anyone around the world, that is when it is even more critical for you to be very specific about who your niche will be. With this episode today, I have a very special resource for you. It's my Nail Your Niche training and it is absolutely free. In that training, I walk you through in a little bit more detail why niching is so important, what a niche is, what a niche isn't, and the five most important niching decisions that you need to make when you are marketing online. It's specifically to marketing services online. I won't repeat all of that training in this podcast episode, but I do want to encourage you if you've never watched my Let me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/231 Today's episode of the podcast is one of our Q&A episodes, and I have a brilliant question from Nicole, who's asking for help on pivoting her niche and what to do with her existing audience when she does so. If you're doing any adjustments to your niche or messaging, this is going to be a great episode for you to read or listen along to. This brilliant question comes from the fabulous Nicole Moorey, and you can find out more about Nicole at nicolemoorey.com. Nicole asks: "Hi Tash, I'm excited to be narrowing my niche to wellness entrepreneurs, etc. as per your recommendations. This new niche represents only a small portion of my existing vaguely niched email community. How do you recommend I pivot my messaging and marketing in a way that gently and kindly lets my existing community realise I'm pursuing a new direction - whilst also helping my new niche? Some of them have been loyal friends and followers for a few years, so I want to be sure to make this change in the best way possible for everyone." First and foremost, I want to say to Nicole that that is so beautiful. I think for most women entrepreneurs, our desire not to exclude anyone and our struggles with niching can sometimes come back to our feelings and experiences on the playground where we didn't get picked for something or we were excluded. We really don't want to create that feeling in someone else. I think it's such a beautiful thing that you are thinking of your audience at this time, and you're wanting to bring them along on the journey with you if it's the right fit, or let them go gently if it's not. I've got some ideas for you, Nicole, on how you can really make this transition as easy and gentle for your audience as possible, bringing along the right people and gently letting go of the people who may not be a fit anymore. Before I jump into my advice and tips, I want to quickly clarify for anyone who hasn't heard my training about niching before, your niche is the specific group of people you focus on when you are marketing your business. Your niche is not everyone you could help, your niche is everyone you want to help. Your niche is not even everyone you could market to, your niche is the specific group of people you focus on when you are marketing your products and services - when you are marketing in your business. With that in mind, I've got five tips for you, Nicole, on how you can start to refine that niche and bring your audience with you. 1. You don't need to tell people what your niche is Those niche decisions that you make are behind the scenes decisions in your business. You don't ever have to say to your audience, "I'm no longer working with everyone else, I'm only working with wellness entrepreneurs." But as your business moves forward and you express examples and share content that's specifically tailored for wellness entrepreneurs, then that's going to deeply resonate with those wellness entrepreneurs. For some people, they may realise that that doesn't resonate for them, but for others, it may still be helpful. Let's say you've got someone who has a photography business, and they've been on your list for years and they absolutely love and adore who you are and the work that you do. Just because your content is now targeted towards wellness entrepreneurs, doesn't mean that that person doesn't eventually want to work with you. It's totally up to you about whether you choose to work with that person or not. Let me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/230 In today's episode, I'm going to be sharing with you feminine time management strategies that boost your productivity. Traditionally, when we think of things productivity and time management strategies, we can associate them with jamming more things in and really hustling. Getting up at 4am, getting stuff done before the kids wake up and the sun wakes up and even while the early birds are still sleeping. Do more! I even used to say when I worked in corporate, "I'll sleep when I'm dead!" Productivity was about jamming in as much as possible. It was about making sure that you extracted every possible inch out of every possible second. Time management strategies were not about how to make things easier or more effective, time management was all about how to make sure you can do 100,000 things in four minutes a day, and jamming as many of those four minute increments in as you could. What I have discovered, and something that I've had to detox myself from, is just how masculine dominated those productivity and time management strategies are, and how much they can really drain my energy and end up being really ineffective for me. Over the course of running my business, I have discovered how to really get the best results from myself. It is by embracing a more feminine energy orientation towards time management, productivity, and getting results in my business. I believe that we are a balance of masculine and feminine energy, and I 100% believe that we want to keep those things in balance. I'm not saying it's all just the feminine energy or it's all just the masculine energy, but for myself, I know that with the corporate background that I have, my experience of my education - being in high school and particularly in university - I have been really focused on those masculine dominated time management strategies. I do need to detox from some of that programming that says that the masculine orientation is the best way to do it because I know for myself that that just isn't the case. My question to you is: What if you could achieve more and have better outcomes, but do it in less time and with less work? One of the big things I want to say before I even jump into my time management strategies with you, is to just notice how you feel when I say a word like 'easy'. How much have we been told that easy equals wrong? That easy is the cheat's way? What about how you feel when I say the word 'lazy'? I am on a mission to fall in love with lazy. What about the word 'fun'? Can growing a business, being productive, getting work done and getting results be fun? They are the three words that I focus on whenever I'm going for a big goal. Easy, lazy, fun. ELF is my little acronym for it. With ELF, I'm able to pay attention to my thoughts and feelings about those words and look for ways where I'm making things hard, where I feel like I need to look like I'm really diligent, and where I'm sucking the joy out of the thing that I'm doing. I've got five tips for you on how to really embrace more feminine time management strategies and boost your productivity. 1. Make your to-do list smaller I don't know how many times I was told this and how many times I brushed it aside because I believed that I was a really productive person so I could have a longer list. I know from experience that having a longer list overwhelms. Having a longer list makes you less productive.Let me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/229 This is a very special episode of the podcast as I'm joined by Tammy Guest in this Spotlight interview. In this interview, Tammy and I talk about the new opportunities that are arising in the online business world, particularly in the health practitioners space. Tammy also shares her free checklist How To Pivot To Online Consults Checklist. You can access this freebie at tammyguest.com/online-consults-checklist "I'm learning to fly helicopters and I really feel like there are so many lessons in things that you are most fearful about. Whether it's tech, whether it's taking that next step, pulling away from the computer or the textbooks and actually doing the webinar that you want to do, or whether it's turning a helicopter into wind and flying up really high, or turning the engine off and hoping that it'll come back on at the bottom of an emergency landing. You're not going to know until you do it. You need to feel the fear. Because it's scary as. Even just signing up for a free program or something - it's kind of scary! Do it anyway. Feel the fear. You're not going to know unless you cut the engine and see if it comes back on again. The thing that gives you the jiggles, is the thing that is pushing you right up against the edge of your comfort zone. That's why you're jiggling so much because you haven't been there. You can either contract back in and stay the same with the same old results, or you can jiggle your way through it, feel the fear do it anyway. There will be something on the other side of it, and no one can tell you what that is until you go through it." – Tammy Guest In this episode we discuss: What opportunities exist for people (especially natupreneurs) in the online space What Tammy would say to people in the health practitioner space who are resisting marketing themselves online Why  collaboration and bringing the community together is such a critical part of moving this industry forward What the most common mindset blocks that come up - particularly for practitioners - when moving into the online business world as they become the marketer and the deliverer and so much more How people can overcome the blockage of 'Who am I to step into this space when it's all been done before' Tammy's advice on how you can just get started More about Tammy's freebie: There's a massive shift in the online space for practitioners in particular. If you're a practitioner who's reading along, Tammy has a checklist that's specific for you. It will go over the essentials you need to successfully transition to online consults and virtual practice It's super easy and you can download it here: tammyguest.com/online-consults-checklist Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (229). Until next time, I cannot WAIT to see you SHINE.Let me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/228 In today's episode, we are going to be answering the question: Where do you go to get help when you're first starting a business? And how can you launch that business really successfully? This is going to be really pertinent for those of you who are in the early stages of business, and who are really wanting to make sure you're getting to sustainability and profitability in your business quickly. When it comes to starting a business - and especially one online - there are so many options. There are different options around: Strategies you use Channels that you focus on What you call yourself Products and services that you offer The model of business that you might use The gurus and mentors that are all out there trying to tell you that they are the perfect person to help you get your business off the ground That all can lead to a lot of overwhelm. You can often get into the space of not knowing what to do because you've got too many options in front of you. Who do you turn to for help? How do you decide where you're going to get your startup advice from? Especially if you're looking to hire a mentor, work with someone, buy a course, or have someone help you with this process. How do you choose someone that you are going to invest in working with? What I wanted to do today was break it down into six pieces of the decision-making process, and why I think these are really important for startup especially. When you are launching a business, there are a lot of decisions that need to be made. Before I go through these six decision points, I also just want to start by saying that I think it's important when you're in startup to not have too many experts that you're following at once. Yes, I think you should explore when you're first starting out, to look for all the possibilities of who might really resonate with you, who's a great mentor, and who could really help you who specialises in your industry. But then I think it's important to make a decision and really focus down rather than overwhelming yourself and spreading yourself thin. I know a lot of women who followed fifteen to twenty different people in startup, and all that did was left them going round and round in circles because sometimes the advice they were getting was conflicting. Sometimes the priorities were conflicting too. All of the mentors said that you need to grow your list, but some said to do it early and some said to wait until you had your messaging clear. All of that confusion just winds up with you doing a lot of work but not making a lot of progress. So yes, explore. But I think when you're in startup, it's important to just really focus down on working with one to three mentors maximum in a range of different ways if you want to, but really keeping it quite narrow. 1. Don't pick the first person you discover I made this mistake. The first ever person that I discovered who helped people starting a business is the person I paid US$4,000 to because I didn't realise how many options there were out there. At that point in time, I was working in corporate, I wasn't really on social media that much, and I had had limited exposure to the business coaching world, business mentoring, and particularly people who helped startups. I came from a consulting background, so the types of business consultants and business coaches that I saw in my industry really worked with large scale organisations and mostly production-based organisations - factories, manufacturing and all of those sorts of things. Take somLet me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/227  In today's episode of the Heart-Centred Business Podcast, I'm going to be answering one of your questions. I have a fabulous question from Ali, who asked how to be more consistent on social media the easy and lazy way. This question was submitted by the fabulous Ali Bengough. Ali is the face behind Ali Jayne and you can find her at facebook.com/alijaynecoach. Ali's question is: "Hi Tash! Do you have any tips on how to create a social media ecosystem the easy and lazy way, such as with batching? I find the consistency difficult to maintain, particularly when I need substantial time to retreat and recover my energy when dealing with heavily emotional client work. Thanks so much!" Thank you, Ali, for this question. It's something that I get asked quite regularly, and if you haven't already checked out my previous Q&A episode where I answer a question about social media for introverts, I think that that would be a great one to check out as well. For you Ali, I have six specific tips on how you can be more consistent on social media in a way that feels easy and lazy, and allows you to really enjoy it as well. 1. Chase your joy If you absolutely adore being in Facebook groups and engaging with people, then make that the core part of your strategy. If you love doing little snippet videos, then do that. And if you love having deep and intense one-to-one conversations with people, you can do that on social media. What we want to do is actually create a social media strategy that plays to your strengths and really lights you up so that you can be more consistent on social media. Social media is social. You need to find the social media strategy that brings you joy. Whether what you love is: Talking one-to-one Talking one-to-many Written Visual - making pretty pictures and infographics Being on video Doing audio You can totally do any of those. Find the social media strategy that brings you the most joy. Don't just come from a place of wondering how much this strategy will make your business. If you don't enjoy your social media strategy, we're going to pick up on that energy. If you're just dialling it in, thinking about how much hard work it is and that you don't want to be doing it, we're going to pick up on that in your language, in your tone and also in the energy behind your posts. Enjoy your strategy. 2. Focus on high conversion strategies High conversion strategies require you to be in front of fewer people because you don't need to reach as many in order to get the conversions that you need for business sustainability and success. A high conversion strategy would be showing up in a couple of small groups where you can step up, be a leader, and be known for your business in that particular audience and get lots of referrals from that space. That way there's a high level of people knowing, liking and trusting you, and there's a much higher conversion rate because people are feeling very connected to you. Something like inviting people to send you a private message and taking the conversation one-to-one quickly, working with a few people and talking with a few people but doing it all one-to-one, is much higher conversion than just Let me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/226  In today's episode, I'm going to be answering the question: Are you overcomplicating your marketing? I have a really simple startup marketing plan that will help you to grow your business really quickly. Let's dive on in. I'll be honest with you, when I ask women who are starting their business what they're doing in order to get their business growing, and growing their audiences, I feel tired just listening to all the different things that they're doing. They are: On Instagram On Facebook Using a website On Pinterest Doing SEO Going to networking events Going to conferences In structured referral networks Planning to do affiliates Running webinars Creating challenges Going to write a book They've got so many things going on in order to try and grow their business. If this is resonating with you by just reading this, I just want to let you know that it doesn't have to be that hard. Particularly when you're first starting out in business, you don't want to be spreading yourself thin amongst dozens of different strategies to market yourself. You want to be focusing on the things that work and making the things that you've decided to focus on work as effectively as possible before you add anything else to the equation. For so many people, I think the reason why we overcomplicate it is because there's so much advice out there in the online business world about what you must be doing in order to be successful online. I just saw a post in a Facebook group that I'm in, and the opening line was, "If you are not on LinkedIn every day, you are losing money". This is just the same fear-based stuff that gets women so tied up in knots about what they should and shouldn't be doing in order to grow their business, and it leaves you confused. First and foremost, people are telling you that you HAVE to do a specific strategy because they are going to sell you a course on how to do that strategy. They're going to sell you coaching on how to do that strategy. Look at it for what it is. Of course, everyone's got their opinions and their ideas about what it takes to grow a business and what the best strategy is. But at the end of the day, if they're trying to convince you that their one thing is the only way to do it, the either: a. They have a vested interest in you believing that because they're going to sell something to you. b. That's the only way that they know how to do it, so they'd prefer that you believe that that's the best way because that's the way that they specialise in. I want to share with you my simple three-part marketing plan. You can use this three-part marketing plan, regardless of whether you: Decide to focus on a different platform Are an introvert or an extrovert Want to work with people one-to-one or one-to-many Want to sell high ticket or low ticket However you want to grow your business, this simple three-part marketing plan is a really beautiful way for you to keep your marketing strategy contained. Focus on what works, and make the things you choose to focus on work more effectively. We want to get you to the point where you're making consistent, reliable, predictable, sustainable income from your marketing efforts in your business. Sound good? I think it's really sexy and really simple. The beautiful thing is, this three-part marketing plan can be tailored to yourLet me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/225 "Faith + action = belief." – Suzy Ashworth This is a super special episode of the Heart-Centred Business Podcast because it is a Spotlight interview with the one and only Suzy Ashworth. In this interview, Suzy and I discuss mindset, messaging and growing a business. Suzy also shares her free masterclass How to Master Your Message. You can access this incredible freebie here: suzyashworth.com/masterclass In this episode we discuss: What the number one thing that gets in the way of women who want to create a successful business is What the secret to any successful entrepreneurial business is Why women find it so hard to do their messaging Suzy's top three tips for someone who feels as though they're constantly stopping themself from doing what needs to be done What Suzy's number one tactic or strategy would be for getting her business going again quickly if it was shut down today The origin story and meaning of Suzy's beautiful quote More about Suzy's freebie: If you want to uplevel your business, the first thing that you need to do is go back to your message. It doesn't matter whether you're looking to hit your first $5,000, $20,000 or $50,000 month... whenever you're wanting to uplevel, you start with your messaging. That's why Suzy has created her free masterclass How to Master Your Message. You can find it here: suzyashworth.com/masterclass Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (225). Until next time, I cannot WAIT to see you SHINE.Let me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/224 In today's episode, I'm going to be answering the question: Are webinars dead? I've got some surprising stats that will tell a different story. It's no secret that I love and adore webinars. In the last episode of the Heart-Centred Business Podcast, I answered Mel Gorry's questions about how I deal with webinar gremlins and mindset blocks, and I professed my undying love for them. I also have another podcast episode where I talk about why I love webinars so much. Before we jump into whether webinars are dead or not (they're totally not), I want to make sure that we're clear on what a webinar actually is. A webinar is a web-based seminar. I want to be 100% clear that I don't care what you call it. You might call it a masterclass, seminar, online training, workshop or a webinar - whatever you like to call it is totally up to you. The key things that make a webinar a webinar (in my opinion), are that it's free and it's live. Whether you present over slides or face-to-camera, or you do it Q&A style, I don't care. But it's live and people register beforehand with their email. In the context of talking about whether webinars are dead or not, those are the things that make a webinar a webinar. Hopefully, we're on the same page there. If you've got any questions about that, go into the Heart-Centred group, use #podcastaha, and say "Episode 224. What about this? Is that a webinar? What about if I do it this way? Is that still a webinar?" Ask me your questions and I will keep an eye out for them. Regardless of what you call them, webinars are brilliant. They have many far-reaching impacts in your business, such as: Helping you to grow your presence online and create momentum due to promoting them online Helping you grow your list because people are giving their email in order to register for the webinar It's a high connection strategy and they're very high conversion I wanted to talk through some specific statistics that helped me to realise and understand that even though there are lots of very facetious people out there saying that webinars are totally dead, webinars are NOT dead. If you buy into that belief that webinars are dead without giving them a go for your own business, then you may just be missing out on one of the most effective tools to grow your audience, your list and your income in your business. 1. Highest converting lead magnet According to the Digital Marketing Organisation, a recent survey in March 2020 found that over 73% of marketers still rate webinars as the highest converting lead magnet. They rate it as one of the most powerful lead magnets for generating sales - whether that be VIP one-to-one sales or course-related sales. Furthermore, when it comes to launching a course, membership, mastermind or group program, over 90% of people who launch still use webinars as one of their lead magnets in that launch process. The fact that 90% of people are still using them doesn't necessarily mean that you have to and that it's the best strategy for you. But I think it does giveLet me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/223  We have another Q&A episode of the podcast today, and I've got a brilliant question from Mel about facing up to the mindset blocks and gremlins that might rear their head when you are creating and promoting a webinar. This will be strongly focused on your webinar mindset and is going to be a really helpful one. Before we jump into Mel's brilliant question today, a quick reminder that if you'd like me to answer your question on the Heart-Centred Business Podcast, and give you a lovely little shout out as well, you can submit your question HERE. Today's question comes from the amazing Mel Gorry who you can find on Instagram at @melissa.gorry. Melissa asked a great question about running a webinar, and I love this because I love Mel so much. If you don't follow her, please make sure you go and check her out. She is a business and marketing specialist who specifically works with women who have chronic conditions or other reasons why they have limited energy and therefore need to build their marketing and business strategies in a way that works with that limited energy. Mel is absolutely brilliant at what she does, and I absolutely adore her so I'm super happy to be answering her question today. Mel's question is: "When launching and releasing my first webinar, sooo many mindset gremlins reared their head. I was so unprepared and didn't know how to combat it! Why does this happen? What are the best strategies to combat and build resilience to those mindset blocks? And Tash, what came up for you in your first webinar?" Great questions and I'm really excited to talk about this one today! When it comes to creating and launching a webinar, it's such a great strategy for your business. It's a great way to get in front of a lot of people at once, to talk about your services, and to help people move from where they are to where they want to be. It also does great things for growing your list, building your audience, and creating momentum on social media. There are so many reasons to love webinars, and if you haven't watched my podcast episode previously that is about why I love webinars so much, then go check that out because I am a big webinars fan. Think about the fact that when you start a business, it is one of the most powerful personal development journeys you can go on. When you think about why it's such a strong personal development journey, it's because it brings up all your stuff. YOU are the boss now, YOU have to do the work, YOU need to be self-motivated. If there's a self-sabotage or procrastination bone in your body, you're going to find it when you start a business. You need to ask for money, you need to be seen and visible, talk yourself up, and talk about your services. Knowing that starting and growing a business is the ultimate personal development journey and brings up all that mindset stuff for us to be able to pay attention to it and clear it, then when we think about a webinar, it's the one part of running a business and marketing strategy, where every single one of those things come into play. This happens because: You're saying that you want to teach someone Let me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/222 In today's episode, I'm going to share with you my copywriting tips to increase connection and conversion. This is a really good one and I want you to listen closely because I have six EPIC tips for you, and they are all really meaty ones. First and foremost I want to say that, yes you can: Hire copywriters for your business Do courses on how to write copy more effectively for your business Outsource writing a lot of the copy in your business BUT if those copywriters are any good, they're going to have a bunch of questions for you. Those questions are going to be really difficult for you to answer if you don't at least try to learn and practise how to write your copy yourself. This is especially vital in the early stages of your business when you are still finding your voice. Doing your own copy is a really smart part of truly nailing your messaging, your value proposition and how you talk about your work, regardless of whether you can afford to pay thousands and thousands of dollars to copywriters or not. I would recommend holding off in the early stages of business and just practising and learning how to write about your business in your own words first. This is really critical, especially as your business starts to grow because you can't outsource every piece of writing that you'll ever have to do for your business. I know so many entrepreneurs who say that they're a terrible writer, that they aren't good with words and they just don't know how to talk about their work. But instead of asking yourself if you should do your copywriting or not, ask yourself: How can I become just dangerous enough with my own copywriting so that I can get those results? So that I know how to speak to my audience, and therefore I know how to hire a great copywriter? So that I know how to answer their questions, and I know how to create pieces of content and copy that I need to without always having to ask someone else to do it for me? I think that writing is a non-negotiable skill for entrepreneurs. It doesn't have to be that you write your own book yourself or you write everything yourself, but some kind of writing for your business is a non-negotiable skill. Here are my six tips on how you can improve your copywriting to increase the connection that you create with your audience and increase the extent to which it converts people into paying clients with you. This is a hyper-focused, hyper-effective copy for your business. 1. Practise Expecting yourself to write the perfect sales page the first time around is like expecting yourself to be able to do a double toe-triple axel spin on the ice when you first get in a pair of ice skates. It's not about doing it perfectly the first time around. What you want to do is write it as best you can and practise and refine as you go. The same goes for every offer that you write, every blog post, every tip that you share on social media, all of the posts where you're sharing your story, the emails that you send your newsletters, it all comes down to practise. I know so many people who are still waiting to be good at writing before they put out their first newsletter. In reality, you would be way better if you had started back when you decided you needed to be better. Make sure that you're not putting yourself in a perfectionist mindset when it comes to writing. AllLet me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/221 "For you to have the impact and income that you deserve, you need to truly look within and find out what puts you in flow, and then focus on that and solely on that and success will be yours." – Natalie Sisson This episode of the Heart-Centred Business Podcast is a Spotlight interview with the amazing Natalie Sisson. Natalie and I got down to business discussing what it really takes to have five-figure months. In the interview, Natalie shared her free quick-start guide and audio - Get Paid to Be You: 10 steps to monetise you and do the work that matters. You can access this epic freebie here: nataliesisson.com. And if you want a quick summary, I've even popped some key points below. ENJOY!!! In this episode we talk about: How to get yourself having consistent five-figure months in your business as quickly and easily as possible WHY so many entrepreneurs get stuck earning under five-figures a month The correlation between mindset, strategy and reaching your income goals The impact that the people you surround yourself with can have on you and your business The most common places where people are making mistakes and getting in their own way The benefits of narrowing down your business and knowing exactly WHERE to focus your energy and attention How you can best diversify your income streams and focus on what YOU have to offer as an individual MORE ABOUT NATALIE'S FREEBIE: It's called Get paid to be you: 10 steps to monetise yourself and do the work that matters. In this quick-start guide and workbook, Natalie covers how you can earn revenue by packaging your knowledge and skills, expertise and personality into it. Get it here: nataliesisson.com Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community, using #podcastaha and the episode number (221). Until next time, I cannot WAIT to see you SHINE.Let me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/220 In today's episode, we're going to be talking about the fact that business is NOT just about having an epic strategy. We're also going to check in on your entrepreneurial mindset. Let's dive right in... You probably know that I am a big lover of an EPIC business strategy. I love talking about all the different parts of business strategy, marketing, sales, and all the different ways that we can reach new people and convert them into clients. I adore business strategy and that is why it is the core focus of my business and why I love mentoring people about their business strategy and marketing in particular. However, I also know that for a lot of people when it comes to putting a strategy in place, implementing it AND seeing the results from that strategy, the thing that often lets them down is themself. I know how powerful a great strategy can be for business growth. But I also know that when I have clients in my programs and working with me one-to-one, those who have consistent mindset support - as well as working with me on their strategy - are the ones who get the best results. That's why I wanted to talk today about your entrepreneurial mindset. I've got six tips and pieces of advice that you might be interested in exploring to see if you need to get some extra support with your mindset. I also have a really epic resource for you at the end of today's episode, so make sure you stay tuned for that. 1. Understand that having your own business is personal development Being an entrepreneur is one of the biggest personal development journeys you could ever go on. Simply by acknowledging this, we actually open ourselves up to a lot more lessons, and gain the ability to pay attention to what's going on between our ears when we are engaging in business activities and trying to grow our business. Think about it: When you start your own business, you are the person with whom the buck stops. If you set yourself a goal or a task and you don't do it, in most cases, there's no one else to blame. It is just you and your thoughts that you are left with at the end of the day. It is something that really brings up a lot for us, and we need to pay attention to that, be mindful of it and have some strategies and processes to work through it. Trust me, if you've got a gap in your personal development, if you've got some blocks around being seen, saying yes to money, asking for what you want, or any of the core activities that go hand in hand with having a business, they will show up. Just by acknowledging that starting a business and growing a business is a very big personal development journey, I think it just ticks you off on the right track. You just know that you are open to it and you're keeping an eye out for those things as they pop up. 2. Accept and acknowledge that YOU'RE the boss For most people, they go from being in a standard job to being their own boss in their business. When that happens, you instantly lose the person you normally revert to. You have no safety net of knowing that: Someone will tell you what to do Someone will be able to help you decide which thing you should be focusing on If a particular idea or strategy doesn't work, at least you're still getting paid because it's not your business Someone will be able to direct you on what you should be doing instead There's always someone else to revert to. What this does when we start our businesses, is it often puts us in the Let me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/219 This is a very special episode of the Heart-Centred Business Podcast because this is our first episode in our twice-weekly podcast. In the second podcast of each week, we are going to be alternating between Q&A's (questions that you have submitted) and Spotlight Series episodes where we put another entrepreneur in the spotlight with a special interview. Today we have a special Q&A episode for you, with a fabulous question from Anita Bronwyn Toi. Her question is in relation to social media for introverts, so if you would like some tips on how to navigate social media - even if you are very introverted and might find it a little bit draining - then this is going to be a great episode for you. Let's jump in! Our question comes from the fabulous Anita Bronwyn Toi who you can find at anitabronwyntoi.com or @anitabronwyntoi on Instagram. Here's Anita's question: "Hi Tash, I'm an avid listener to your podcast but I don't enjoy hanging out in big groups on Facebook. I have no desire to have my own Facebook group either, yet I know both are proven ways to grow and connect with your audience. The thing is, I prefer 1:1 connections and small groups. I don't feel like its a fear of being visible. It's simply knowing that interacting in large groups, whether in person or online, drains me more than it energises. I also prefer to limit my time on social media in general, as I find I'm much happier and calmer that way. Do you have any suggestions for sensitive introverts like me who want to share their gifts and reach the right people, but in a way that feels aligned and supportive? Thank you!" To you Anita, I will say a big thank you as well, because this is a very common question that I get asked. So much so that I actually already have another podcast episode in which I specifically talk about growing a business and social media for introverts versus extroverts. It's episode number 210, so you'll be able to go along and read that previous episode of the Heart-Centred Business Podcast as well. For today's Q&A episode, I thought what I would do is give you five little things that you might be able to work with to help you decide what your best strategy is moving forward. I'll also show you how you can navigate social media, even if you don't love being in large groups or facilitating large groups. 1. Question: What part of that process actually drains you? Engaging in Facebook groups on social media has lots and lots of different components. There is the energy of being in a group for hours and hours on end each day, which of course, you're going to find quite draining if you're just sitting in that energy of a lot of people. But there are lots of different parts about being in a Facebook community. I know for myself, even facilitating the Heart-centred, soul-driven entrepreneurs Facebook group with 34,000 people, these days, I spend about 15 to 20 minutes a day in the group, and that's it. The activities that I am doing in that community are commenting on people's posts and cheering them on - that's a one-to-one interaction with individuals - and sharing my posts for the community. For me, that is actually Let me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/218 In today's episode, I'm going to be telling you to stop wasting money in your business. I'm going to help you with five ways that you're potentially wasting money right now, just so that you can be aware and make the decision of whether or not it's time for you to stop that wastage. Let's dive in... These days there are so many opportunities to buy solutions, buy courses, and invest in ways to grow your business. It becomes really difficult to tell if what we are investing in is the right decision for our business. There are so many investments that have a potential return (that may not be there) or that feel like they're a good idea but you're not sure if you should be investing your money there right now. There can be a lot of wastage in our business expenses in particular. That is why I'm here to give you five ways that you might be wasting money so that you can keep an eye out for these things. Something might jump to mind for you as you read along and you can sit down and really assess whether it is the right investment for you right now. Here are five ways in which you may be wasting your money: 1. Buying courses This is particularly prominent in self-study courses when what you actually need is a mentor or a team member to outsource to. I made this mistake several times when I was starting out. I bought a course on how to create a website when I should have just paid someone else to build me a website (which I ended up having to do anyway). Even though I knew enough about Facebook ads that I could have hired a Facebook Ads Manager and known basically what it was that they were doing and what they were talking about - but would have been able to tap into their expertise and have them managing everything - I paid for a course. I should have outsourced Facebook ads stuff way sooner, but I did TWO separate courses on it. For a lot of us, we look to courses when it's actually not a skill we need to be learning. It's usually not something that's going to be in our wheelhouse, it's something that we should be getting someone else to do in our business. Buying a self-study course when what you really need is someone to have a look at what you're already doing in your business is definitely a big one where people are wasting money in their business. I see this a lot when people are launching. They think that they need to do launching courses and all of the different bits that go into launching, such as how to: Run a challenge Do high conversion webinars Structure a launch Systemise a launch Do ads for launch Do freebies for launch They spend money on all of these self-study courses when working with a launching mentor would have been a way smarter investment of both time and money. Buying courses when you need to have a mentor or outsource it can be a really big source of wastage in businesses. 2. Investing in reach when you aren't getting great conversion I see this one with a lot of people. They'll do their first launch of a course or program, and when it doesn't particularly convert well, they blame it on the fact that they didn't get enough leads or enough reach. Then they stick $10,000 in Facebook ads behind it, get 10 times the leads but still get really low conversion. I would not be investing in something that's giving you more reach - whether that be ads, funnels, freebies, SEO of your website or any of those opportunities that are getting you lots more reach - until you know thaLet me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/217 In today's episode, I'm going to show you how to be a go-to speaker and get more speaking opportunities. I know that more speaking gigs is on the list for many of you, so let's dive straight into this juicy episode... Before I tell you HOW to get more speaking gigs, let's look at some of the benefits: Why is it that we should want to have more speaking opportunities in our business? It's really good for your reach. Whether your speaking opportunity is: Being a guest on a summit Being on someone else's podcast At an onstage event Conference Any other kind of speaking event Those types of engagements get you really good reach. We know that more connection equals more conversion, so it doesn't just get you better reach in your business. It gets you high conversion reach. Let's say you go to 20 webinars in a year and you purchase at two of them. Compare that to going to in-person events, speaking gigs, or workshops, where that person is selling something. The odds that you are going to buy from them at the in-person event is going to be a lot higher than the online. If you are working with someone or going to someone's speaking gig online, and you actually get to see their face and hear them present, that is also way higher converting than if you were to read their free ebook or grab a checklist. We know that speaking - particularly video, as well as in-person speaking - is high conversion and is really high-quality reach that you are getting for your business, particularly if it's the right audience for your business. Other benefits include: Networking opportunities The chance to be seen as a PR Being set up as an authority in your area There are so many great benefits for your business, but if we just focus on those two core ones of having better reach and higher conversion, then it's a bit of a no brainer to look at bringing more speaking opportunities into your business. But how do you get more speaking opportunities and become that go-to speaker? 1. Practise It's really hard for someone to select you as a speaker if they've never seen you speak before. If you haven't had that practise, aren't confident, haven't presented or gone out there and got more got speaking gigs before, then you're not going to necessarily be giving off that very confident I've-totally-got-this-I'm-a-go-to-speaker vibe. You need to find ways and opportunities to get lots and lots of practise as a speaker. The beautiful thing with the online business world is that there are endless opportunities for you to practise being a speaker. There are so many ways that you can practice presenting a particular workshop, giving a signature talk, dealing with Q&A's and all of the other things that come with being a speaker in your business. If you're thinking that you just need to be picked and then you'll be a speaker, I just want you to stop and look for how you can get more practise FIRST. Practise is such a powerful way of getting more and more opportunities. It creates this amazing snowball effect for you. 2. Choose yourself Stop waiting for other people to choose you as a speaker... choose yourself as a speaker. My first speaking gigs in my business were me offering to do goal-setting workshops and business planning workshops for local business groups. I also did a bunch of local workshops on topics that I was really paLet me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/216 In today’s episode, I’m exploring how to tell if your niche is narrow enough, and what signs and pieces of information to look out for that will help you tell whether your niche is actually narrow enough or if you need to do some refinement. Let’s dive in because this is a really practical one. First and foremost… what is your niche? Your niche is the specific group of people that you focus on when you are marketing in your business. A lot of people get very confused about niching and they mistake their niche for their modality or specialist area. But your modality and specialist area are not people so they’re not niches. A niche is the specific group of people that you’re focusing on. The other thing that I see people do is that they try and articulate their niche as all the people that could benefit from their services. I understand that we do have very broad groups of people that could benefit from our services and the transformation that we facilitate. But that doesn’t help you when it comes to getting specific in your marketing. We want to make sure that when we select a niche, we’re not just selecting who you could help, but in fact, who you are focusing on when you market your products and services. Your niche actually is the foundation of your business that informs the other critical decisions that you need to make. For example, your: Messaging Value proposition Offer – how you package up your products and services Marketing strategy Channels that you select If your niche is narrow enough, it’s much easier for you to make those decisions and answer the questions: What does your message need to convey? What should your offer be? How do you talk about the value proposition of that offer and the problem that it solves? What channels should you be focusing on when it comes to marketing your products and services? What marketing strategy is going to be most effective for those people? As you can see, by just making that one critical decision – that foundational decision of who you’re focusing on when you’re marketing – you can therefore inform all of the other really important decisions that you have to make as an entrepreneur. That actually gives you a clue on how to tell if your niche is narrow enough. I have three key areas where you’re really going to struggle if your niche isn’t narrow enough. If you’re struggling with any of these areas, my number one piece of advice is to review and nail your niche. 1. Your messaging Can you articulate your tangible and practical value proposition? When I say tangible, I mean can you talk about the transformation that you facilitate, the intangible ways that impact on me (your client) today? A great example of this is doing an energetic clearing. Whilst it might be really lovely that you are able to do an energetic clearing, and it makes me feel better, if there isn’t a very real and measurable difference to my life today, then you’re going to struggle to have me convinced that I should be giving you money for that particular outcome. You want to be able to really clearly define what it is that you stand for, what the core message of your business is, and the tangible and practical value proposition of working with you. The value proposition is: What iLet me know your thoughts via our Text FanMail!

Show notes can be found at tashcorbin.com/215 In today's episode, I'm going to share with you what I would do differently if I had to start my business over again. I've done this type of podcast episode every year since I started my business and it is so much fun to look at what I would do if I was starting a business from scratch today. Let's jump in... I absolutely love doing a fresh version of this podcast every year. The reason being that the online business world is changing rapidly. When it comes to starting a business, if I were giving you advice based on what I did when I first started my business back in 2013 without taking those changes into consideration, then I wouldn't often be giving you very good advice. A lot of the core marketing and messaging strategy has been particularly similar, and I would still give the same advice to this day when you're starting a business. But there are many things that I would do 100% differently. I want to make sure that I'm upfront with you about what I would do differently if I were to start my business all over again today... 1. Look for ongoing mentoring When I first started my business, I signed up to work one-on-one with a business coach on a VIP day. All I had was six hours. In those six hours, we did a lot of amazing theorising, and we came up with some great models and ideas. But ultimately, when I went out to implement some of the things that I had learned, a lot of them didn't work. I had no one to go to to get insight and feedback on why it hadn't worked for me and what I was supposed to do now... How do I continue to get out there and find new clients? I invested US$4000 when I first started my business in that one VIP day, and I would definitely not do that again. Instead, I would look for either a group program or an ongoing mentoring package. Then I could work with someone, go out and do homework, do some work behind the scenes, and then come back and get feedback on what I had done. I could also get redirection if something I tried didn't necessarily work. Due to the fact that I did all of my coaching and mentoring with a business mentor when I first started my business in one go, it was all based on theory. My mentor wasn't familiar with the type of people that I wanted to work with in the online business world and she didn't have a lot of experience or connections in that space. This meant that when I tried some of the strategies that she had recommended, they didn't actually work. I can see upon reflection why they didn't work. Over time, I learned what was going to work for my target market and my ideal clients, but I didn't have the benefit of having ongoing check-ins with a mentor over an extended period of time. That would have made such a difference to my first six months in business. 2. Don't DIY your website I say this every time I do this type of podcast episode, but it was such a silly idea on my part to initially DIY my website. Granted, back then we didn't have a lot of the awesome tools that we have these days. Squarespace wasn't a thing and we didn't have the tools that you could use to DIY your website. Even now, if I was starting my business from scratch, I would not get behind the scenes of my website and try DIY it. I would just wait until I could put aside enough money from sales in my business to build that website. When I first started my business, I DIYed my website a couple of months in, and I didn't get a single sale through my website unLet me know your thoughts via our Text FanMail!

Shownotes can be found at tashcorbin.com/214 In today's episode, I'm going to be sharing with you how to articulate your unique value proposition in your messaging and marketing. This is going to be really helpful for those of you who struggle to talk about what you do in a way that has your ideal clients saying "Yes, that's exactly what I need." So if that's you, jump on in and let's get started with this episode. It is such a common issue for women entrepreneurs, in particular, to struggle with how they sum themselves up, sum up their business or portray their value quickly and easily. The term 'unique value proposition' is often thrown around as one of those special secret keys to helping you get your business really thriving and getting your messaging clear. This helps people know very quickly, "Are you for me or not? Should I work with you or not? How do I work with you?" The thing is that there's not a lot of great advice out there about how you actually do that. How do you start to really articulate your unique value proposition in a way that's meaningful for your ideal clients? In a way that portrays your value quickly and easily, and helps you build messaging that you can use in your business on all of your different platforms? I've come up with six tips for you on how you can really get good at articulating that value proposition, and how you can incorporate that into your messaging and marketing. 1. Stop playing the Highlander game. If you're not familiar with the movie Highlander, what I'm saying with this is that it's very easy to think that your unique value proposition or your messaging in your business should be this one catchy phrase. That it should be this one catchy statement, tagline, or a couple of sentences that you just have to learn off by heart and if you say them over and over and over again, people will start getting it. But that's actually not really helpful. If you think about it, there are two ways you could craft that phrase. Either you craft that phrase using really common words and language that people actually understand - but then if you do, you're going to sound like every other person who works in your industry. Or you could use really unique words. Some people make up their own modalities and they make up all these words that they think have really special meaning, but that may be open to interpretation. So if you use those unique words - I call them 'sparkly words' - then often when you say that statement, the first thing people say is, "What does that mean?" or "I don't quite get it. I don't understand. Is that me?" And that is the last thing you want when people are first finding out about your business. So if you play the Highlander game and just keep looking for that one phrase to rule them all, chances are you'll either create a phrase that makes you sound like everyone else that isn't unique, or create a phrase that's unique, but no one understands. That's why we need to let go of that belief system instead. 2. See your messaging as an ecosystem. We want to see your messaging as an ecosystem. Your blog posts contribute to that messaging, the posts you put on Facebook contribute to that messaging, the words on your website, the words on your banners, on your Facebook page, all of those words and the posts that you do, are actually all part of the one ecosystem. So that's why it's really important for you to understand what your unique value proposition is and what your core messaging is, so that when you do post cLet me know your thoughts via our Text FanMail!

Shownotes can be found at tashcorbin.com/213 n today's episode, I'm going to share with you five ways to increase your business income quickly and easily. Sound good? Of course it does! Let's get started. When it comes to increasing your business income, it doesn't have to be hard. For most of us, the biggest issue that we have around increasing our income quickly and easily is the mindset of 'If I'm going to make more money, I'm going to have to work harder. If I want to get more clients, I have to do more marketing. If I want to have more profits, I have to make more sales.' So for most of us, there's mindset stuff we need to unpack first and foremost. We need to embrace this idea that it can be easy, fast, lazy and fun to increase our income in our business and make more money. But what are some of the strategy options that are available to us? If we are clear that it's not a mindset issue, we just don't know how we're going to bring more money into our business. 1. Increase your prices. For so many people, increasing your prices is something that you need to do as quickly as possible. You're undercharging. People tell you you're undercharging, and you keep telling yourself: "No, no, I'm about in line with industry average." "No, no, people won't pay any more than this for me and for the services that I provide." "No, no, I just need to get this qualification first, or I just need to do that first or I just need 20 clients first, or I just need this first." So for a lot of people, increasing your prices is a really good way to start increasing your income and it's quick and easy. One thing I will say is that giant leaps in prices can sometimes be disconnecting for your audience. So if increasing your prices is something that's important to you and if it's something that you would like to explore, make sure you read about how to increase your prices first because it's a whole strategy in and of itself. 2. Launch and relaunch. Even if you're just selling VIP services, you can launch them. Even if you are you've got a course and you've already launched it, you can relaunch it. Even if you've got a membership and it gets a few new clients or a few new customers every month - but you want to really bump up your business income - you can relaunch it. For a lot of people, they don't take a launch mentality with their business. They don't realise that more and more you can take people through that launch process of getting to know you, getting some quick wins, getting an outcome, and then presenting them with the next logical step of working with you in a different way, in the next program or in working with you as a VIP. That launch process is really powerful for getting that income, growing your business and growing that business income quickly. I know myself that when I first launched my Take Off program, I made the epic mistake of not relaunching it pretty quickly afterwards. If you have already got courses, programs or VIP offers, and you don't have enough clients in those things yet, I would 100% recommend you focus on launching and relaunching what you already have. Don't build new things - building new things is not one of the five ways to increase your business income quickly and easily. Building new things is not quick and Let me know your thoughts via our Text FanMail!

Show notes can be found at: tashcorbin.com/212 In today's episode, we are going to explore how to be creative in business without throwing away structure, planning and routines. Now before you click away at the mere MENTION of structure... I want to show you in this episode how systems, structures and routines are actually the keys to more creativity and freedom in your business. If you are someone who craves creativity and freedom, I want you to stick with me and listen along, because this is such an important episode for you. Why do we resist structure and systems? I see so much resistance in the online business world to the systemised structured parts of being in business. So many people don't want to niche because they want to work with a range of different people and have this creative freedom and difference in their business. They want their business to be interesting. This means that niching is going to take away that interest if they really focus down, so it creates this nice resistance. I see people resisting structure in their day because they want to go with their intuition, follow their gut, go with whatever creativity unfolds, and be really flexible. People often resist systems in their business because they want to do everything bespoke. We want to be really giving to our customers. We want to treat everyone as individuals. Creatives can resist adding routine, systems or planning in their business because they want to stay flexible. See how the week unfolds. But I want to pose this little question to you and plant this small seed today: What if a lack of structure is actually stifling the freedom and creativity in your business? Let me explain this one: Imagine you're sitting down to work on something in your business that requires you to be creative, intuitive and flexible. You've got a couple of hours free in which you can work on this. Maybe you're doing some cost creation, mapping out content ideas, doing some graphic design, some artwork. You're doing something that requires you to be really creative, flexible, expressive, tapped into your intuition and able to go with the flow. You've only got a couple of hours to get it done. Imagine the difference between you spending that couple of hours free of any burdens and just totally in the moment. Or that couple of hours being spent with you having a to-do list of 30 things rolling around in your head. Feeling guilty that you haven't done your newsletter this week, pretty sure you haven't followed up on that invoice that was supposed to be paid. Not being 100% sure what your day looks like after this couple of hours, and carrying around a bunch of things in your brain. So many people live like this every single day in their business - their entire existence is a stress bed of to-do lists and reminders and worries and concerns rolling around in their head. How creative can you be with that burden on your shoulders? How creative can you really be if you don't have the freedom of knowing these two hours are actually free time to get creative? So many people don't ever get to experience true creative, intuitive freedom in their business. Why? Because their business feels like a giant, unending list of things to do. And because they haven't got the structure, systems, processes and plans in place, it haunts them 24/7. What if we got the boring, repeated parts of your business as effortless as possible? What if we got your to-do listLet me know your thoughts via our Text FanMail!

We all know how yucky it feels to be spammed... but are you accidentally a spammer yourself? In today's episode, we're going to figure it out. You might not even know that you're being spammy, so I want to share my experience of social media etiquette, and how I ensure I don't create a spammy feel. Want to learn more? Watch on below! What makes for spam on social media? First and foremost, what is spam? At its core, spam is unwanted marketing. In most cases, when we think of spam, we think about unwanted emails. The first iterations of spam were all of the unrequested emails promoting products and services straight into our inbox. When I first started my business, most businesses didn't even ask for permission in order to send you emails. You could actually buy lists of email addresses from companies and just cold spam a bunch of people. We've come a long way when it comes to protecting our inboxes from unwanted marketing emails and protecting them from spam! We also have a really great filters these days (sometimes they’re even a little too good at their job). But these filters take what looks like spam or unwanted marketing material and puts it into a separate space for us to go and check it out if we want to, without cluttering things up. Whilst email is so much more protected and looked after these days, we can also be quite spammy on social media. Social media is another space where you can unintentionally be putting your marketing material in front of a bunch of people who didn't ask for it. And that can feel really spammy. We want to be mindful that on social media channels, we have the appropriate permissions to send people information, and that we're not coming across as spamming the internet with unwanted marketing materials. How do you know how much is too much? Well, lucky for you, I've got four key things for you to look out for! Be mindful of the space you’re in. The posts you put on your Facebook page are quite different to promoting your products and services in Facebook groups, and still quite different to reaching out and private messaging someone to tell them about your products and services. Just be mindful of the permission level you have for promoting your products and services in that space. For example, on your Facebook business page, it is entirely reasonable for you to promote your products and services quite consistently. In fact, for most women in business, I would say they under-promote their products and services in that space.  Your Facebook business page is one place where you have a free ticket to promote as you like. When it comes to understanding what's too much, and what's unsolicited, think about the space.  I like to keep a ratio of five non-promo posts to every one promo post for my audience so that there's a great balance between promoting things and giving tips, advice and information for free. That's the ratio that I like to keep, but you can 100% have just promos on your Facebook page if you want to.  It's your space. It's your decision. The second space to be mindful of is when you're in other people's Facebook groups. In most cases, they have guidelines around how often you can promote products and services.  For example, in my Facebook community, the Heart-Centred Soul Driven Entrepreneurs Facebook Community, we have "market day" for promoting paid offers, and on "freebie day" you can promote free offers. We actually have two out of seven days where you are encouraged and asked to promote into that space. The thing I fLet me know your thoughts via our Text FanMail!

In today's podcast episode, I'm going to be answering the question: “Is it really easier for extroverts to succeed at online business?” This is a common reason people give for not growing their business as fast as other people or for struggling with some parts of online business and marketing. I want to address this because I think it's a really important one to unpack, and I hope you'll find this really helpful.  Let's jump in!   This topic arises as a common reason why some people say they can't grow their business faster, and is also given as a reason for wanting slower growth or for not reaching goals as a business owner. Many people I speak with say things like, “Well, that's all well and good for you Tash, you're an extrovert, you're a skilled speaker, but I'm an introvert so I can't do what you do.” In other cases, they may say they can't do the specific things that are needed in order to be a successful entrepreneur online. As a result, they believe they just need to expect slower growth because of being an introvert.  So I think it's a really important conversation for us to have. Yes, I am an extrovert and I'm wayyyy over in the extrovert side of being an extrovert. But I also know many of the things I do in my business are more suited to introverts than extroverts. It's not that extroverts have different or better skills. Instead it's about understanding what extraversion and introversion really mean, and whether it truly impacts your ability to grow an online business! Let's get clear on what introversion is. It's actually about energy. It's not about skills. It’s not about speaking skills. It's not about social skills. It's not about being an exhibitionist or being on stage. I know a lot of exhibitionists that are also introverts. Introversion versus extraversion is about your energy. As an extrovert, I get energy from being around others, and I recharge by being around others. I get depleted when I'm on my own too long or spend too much time solo.  When I don't have other people around me, I can feel quite low on energy. That's why I often say when I take a week off from my business, whether it be after conference or after a big launch, sometimes it feels like it's a punishment rather than a reward, because I actually do get depleted if I spend too much time solo without other people. If we look at extraversion versus introversion based on energy, then extroverts want to be surrounded by people. That's what actually energises us.  But Introverts are energised by alone time and are depleted by time surrounded by lots of other people. So that let's get clear on what introversion is, because a lot of people say they're an introvert, and therefore they can't be a public speaker. And those are actually two very different issues. By lumping them all in together, you're creating labels and boxes and pigeon holes for yourself that aren't helpful. The internet was built by introverts for introverts. A lot of the things I do online, like recording this podcast, are solo activities.  I'm here on my own.  I'm speaking into a little yellow light on my laptop. For me, I actually need to visualise other people listening to this podcast when I'm putting together my structure for it, and I need to visualise people listening to my podcast before I record it, so that I'm nice and high energy. Let me know your thoughts via our Text FanMail!

Hello, amazing entrepreneur.  It's Tash Corbin here and welcome to another episode of the Heart Centred Business Podcast. This is episode number 209, which means all the relevant links and show notes can be found at tashcorbin.com/209. In today's episode, we're going to answer the question ‘Can launching ruin your business?’  And the answer is actually yes. But here's how to tell whether it's going to ruin your business specifically.  Let's jump on in!   It can be so alluring to leap into selling group programs, courses, memberships, and doing big launches… We hear things like “stop trading dollars for hours,” and there's so much messaging out there that tells us the only way to scale your business is to do big launches, sell group programs, use high ticket sales amounts, or invest tens of thousands of dollars in Facebook ads to get really high numbers of people joining your programs. The sad truth is that while it can be really fun and exciting - and launching is one of my favorite things to do - for many businesses, it can also be very derailing. For some people it has actually marked the end of their business. One failed launch has put them at the point where they need to go back and get a job or find other means of supporting themselves financially, because the launch wasn't successful enough to sustain their business. We want to make sure that your business is ready for launching, to ensure that it's not going to ruin your business. And I know I'm using very specific and direct language here. But I have seen way too many women go from having a “sort of” sustainable business income to completely decimating themselves financially, all by leaping into launches way too soon. I want you to make sure you are feeling very confident that launching is going to be the right decision for your business, and that your business will be able to survive the launch process as well. Here are four key things I think you need in order to be ready to launch and if you don't have them specifically, some backups you might be able to have instead. Your business needs to be financially viable, even if the launch flops. One example I have is from a person who wasn't a client of mine, but I knew her in the online space. She was making 3 to $4,000 a month by selling her VIP services. And she really wanted to launch a $2,000 group program course, similar to what the “big names” are doing out there. She had hired a launch specialist for four and a half thousand dollars, and they had come up with a launch budget of $15,000.  So they were going to spend $15,000 on Facebook ads management as well as the setup of the online course and all of the copywriting and editing for professional videos - a proper big launch. Sadly, only three months later, that beautiful friend of mine had a $20,000 credit card debt and no income in her business. She no longer had any VIP clients because she had spent so long selling her group program.  After investing all of that money and time, even with a launch specialist working with her, she only made four sales of her program, which was $8,000 - not enough to recoop even the slightest part of her costs. She then had to go back to working in her regular job while supporting those four clients through a group program that was designed to have 50 to 100 clients in it. So you really want to make sure that your business will still be financially viable, even if that first launch doesn't go to plan.  I always reLet me know your thoughts via our Text FanMail!

Hello, amazing entrepreneur, it's Tash Corbin here and welcome to another episode of the Heart-Centred Business podcast. This is episode number 208 which means you can find all the relevant links and show notes over at tashcorbin.com/208. In this episode, we are going to deal with the icky topic of what to do when someone says, "give me back my money!"  When you get refund requests from customers or people wanting to drop out of your coaching packages - How do you handle it? What do you do? Have you completely failed? No you haven't. We're going to deal with all of this in today's episode, so let's dive straight on in.   Ugh, I can already feel your discomfort right now. It is so “ick” - that feeling, even just the fear of having it happen.  Someone's asking for a refund or wanting to drop out of working with you, or they don't feel like they got value and are telling you it was horrible.  And they demand they get their money back. Oh my goodness, it is so icky. Now for all of you tappers out there, feel free to do some EFT as you're following along to this if any of those feelings are coming up for you! I totally understand as an entrepreneur and business owner, especially for those of us who have personal brands where we put our heart and soul into our business - having someone say something wasn't good enough or they don’t want that anymore – It can feel like they're saying you as a person are not good enough, or that you as a person have failed. There's a lot of emotion tied up in someone not wanting to work with you anymore, or them wanting their money back.  So I want us to take an objective step back for a moment. I've got three things you can do when it happens. But first let’s take that objective step back, and think about our own experiences.  Not only as the seller, but also as a buyer, because we can have both good and bad experiences with refunds and people dropping out as both the seller and as the buyer, and I have plenty of examples of these. I was working with a VIP mentor once and after a couple of sessions together, I started to feel like we weren't a great match.  One of the key reasons was that the business and marketing strategies that they were trying to get me to use didn't really feel like they were aligned with my values. And I also felt like I got very overloaded in the first couple of weeks and then kind of left high and dry for a little while. So I reached out to that person and expressed how I was feeling, with the intention of us having a conversation and working out how we could continue working together, but in a way that was better suited to my needs. I instantly received back an email that basically blamed me and told me that it was all my mindset that was the problem, and gave me a list of all the reasons why the provider was doing the right thing, and suggesting that it was me as the client who was doing all the wrong things. Wow, this left such a bad taste in my mouth! I truly didn't know how I was going to continue working with that person, after the way they had reacted to my initial inquiries about maybe adjusting the way that we work together. It became a really interesting experience for me as a buyer, to experience the backlash while not even asking for a refund, but just looking to pivot the way that we were working together. I've also had times where I tried to get a refund from a course or program because what was on the inside did not match what was advertised, and I had to jump through a bunch of hoops to access that refund - it felt really gross. In one course I did, the promotional webinars and sales page showed a “30-dayLet me know your thoughts via our Text FanMail!

Hello brilliant entrepreneur. It's Tash Corbin here and welcome to another episode of the Heart Centred Business podcast. This is episode number 207 which means all the relevant links and show notes are available for you over at tashcorbin.com/207. In today's episode, I'm going to help you answer the question ‘Are you even ready to start your business?’ Whether you've just been thinking about it, are maybe on the fence, are dabbling with a few things here and there, or are trying to get your ducks in a row to get started, this is going to be an extra valuable lesson just for you. Let's dive on in! To be honest, there is a lot of information, opinion and frankly, a lot of misinformation out there about what you actually need in order to start a business. I've heard all sorts of things – like needing specific qualifications, needing to have six months’ worth of savings in the bank, needing to build up an audience of at least a few thousand people first, needing to have a website, needing to work with a business coach, and all sorts of things that you need to do, be, or have in order to be ready to start an online business. But the truth is that there are eleventy billion different paths to having a business and getting your business off the ground. Many of those things I just mentioned that you're “supposed” to have in order to start a business, I did not have myself. Yes, I had university level qualifications in business, but I didn't even know that much about Facebook. I did not have six months of savings in the bank. I had zero audience. I didn't have a website. And whilst I did work with a one on one coach for a one day VIP intensive, at the end of that intensive I still didn't know what to do in my business, nor did I have a step by step set of instructions to tell how to go out and get clients. I want us to take away these restrictions and rules about what you need in order to “be ready” to have a business and get that business off the ground. I want to dive into what it is that you do need, and what that would look like for a bunch of different pathways. We are all unique, and all of our business ideas are very unique. Therefore, we have different requirements about what it's going to take to start a business. As a very basic example, it takes a lot less cash to start a service-based business than to start a product-based business in most cases, because in a product-based business, you need to have some form of stock unless you're doing drop-shipping. So even when the traditional model of that business requires a bunch of money to start up, there are so many cool ways that you can overcome that cash shortage when you're first starting out. I've got four things that I think tell you that you are ready to at least get started with an online business. Sure, you might not make your first million dollars with only these four things, but you are certainly able to start bringing in clients and making money. You're ready to have a business and get it started. If you've got some idea of what it is that you want to do, you don't need to be 100% clear.  When I first started my business, I knew I wanted to do some form of service-based business and some form of coaching. I thought I was going to be doing career coaching for women in the corporate world. But after working with just three people, I realised I left the corporate world for a reason - I did not want to be doing that anymore. I totally pivoted! You don't have to have a concrete idea and 100% clarity about what it Let me know your thoughts via our Text FanMail!

Hello, brilliant entrepreneur.  It's Tash Corbin here, and welcome to another episode of the Heart-Centred Business podcast. This is episode number 206, which means that all the relevant show notes and links will be available for you over at tashcorbin.com/206.  In today's episode of the podcast, I'm going to be sharing with you some signs that your niche is too big and how to refine your niche so you can scale your business with ease. Let's jump in! It is such a common question that people ask me, especially when they are in startup or wanting to scale their online business: "Why does my niche have to be so specific and so narrow?" You've probably heard some of those lovely catchphrases before, such as “the riches are in the niches” or one I like to use, “if you want to scale your reach, you need to know your niche.” These statements are trying to explain why niching is so important and why it's such an important part of online business in particular, but they don't give you a lot of detail. I want you to explain first and foremost why niching is so powerful when you are starting to grow your and scale your business online, and share some signs that your niche is just too big. Your niche is “whom you serve.” When I ask people what their niche is, sometimes they'll talk about being a kinesiologist, or helping people with social media, or being a Facebook specialist. Those things may be your service, but your niche is the specific group of people you focus on when you are marketing. It's important to understand that niching is not about who you could help with your products and services because, for a lot of people, their modality or service or product could help a wide array of people. Just because you can help everyone doesn't mean that your marketing should be that broad as well. So your niche is who you focus on when you are marketing your products and services. The more specific we make this, the more resonant your messaging can be. If you try and create messaging that speaks to anyone who could benefit from this, then it isn’t resonant for anyone in particular. A great example of this would be if you are a coach and you offer a one month coaching package that could help anyone who wants to make a life change – including leaving a partner, changing careers, going on a health kick, or starting a business. With this in mind, let’s compare the difference if you were to craft two ads: The first one says, “Do you want to make a big change in your life? Well, I can help you with transition coaching and here is how it can help you with that.”  And then you craft another offer that says, “Are you a woman who wants to change careers, worried you're just jumping from one bad job to another, and you want to make sure you do your career change wholeheartedly to maximise the results?” Now you might assume that a woman who is wanting to change careers would see both ads and resonate with both because she fits in the broad category of wanting to change as well as the very specific category of wanting to change careers. But the specific ad is the one that's actually going to stop and grab her attention because it's speaking to a specific experience. Put yourself in that person's shoes, seeing these two separate ads that look like they're from two separate providers. One says I can help you with any change you want to make. And another says, Let me know your thoughts via our Text FanMail!

In today's episode, I'm going to talk about how you can grow your business, even if you can't afford to work with a coach yet. I understand that for a lot of people when you're bootstrapping it and starting lean, investing thousands of dollars in working with a VIP one on one coach may be a little bit out of reach for you today. That doesn't mean growing your business and getting results isn't possible for you. In fact, after today's podcast episode, I'm sure you will agree you can get the support, information and encouragement that you need without needing to invest big, especially not at the start of your journey. Being hand on heart upfront with you, when I first started my business, I had a very shoestring budget. I had bought into this belief system that to be successful when first starting a business, you must have a one to one business coach who walks you through that startup journey. This belief system says that otherwise, you'll be going around in circles for months, if not years, and will never succeed. And that if you invest, then your clients will invest.  This is what the coaching industry wants us to believe about what it takes to start a business. When I started my business, I had a very limited budget. I maxed out my credit card before I started my business, pre-booking a VIP day with a one on one business and it was US$4000. That got me one day with a VIP coach, and that was all I could afford. I bought her signature offer after doing her free course - a low cost product, low cost course.  I felt like the way they taught business was really aligned for me, and was building a business based on purpose. I found that to be very powerful and something I wanted to do. I was launching my business and going on holidays in the same timeframe that I quit my job. We had a three and a half week holiday booked in Europe.  So I quit my job and gave a month's notice before the holiday so instead of going on holidays whilst on leave, I just left the organisation.  I worked out my one month resignation window, rather than being on holidays during that whole full week, so that I could transition and hand over all the things I'd been working on.  I wanted to look after the company I was leaving. To plan ahead, I pre-booked this VIP coaching day before we went on the holiday because I knew if I didn’t, we’d just spend all the available money on the holiday, which we totally would have. It was arranged so that when I came back from holidays, I would be working with this coach. And she reassured me that in our VIP day, we would craft an offer and get really clear on my niche. We agreed to come up with a marketing plan that would help me implement getting lots of clients right away, and that my business would flourish because I had invested the big bucks.  And I was totally bought into this concept. I did that VIP one on one day with that business coach and at the end of that one day I had an idea of what my niche will be. I had three different offers I thought I could potentially sell to those people. But…I had no marketing plan. I had no strategy. Towards the end of the VIP day I was starting to ask questions about how do I find these people? How do I get this in front of people? How do I build an audience on social media? How on earth am I going to find these people who I am picturing, and I've done this amazing avatar description of? I knew every demographic of them, including what brand of yoga pants they wear, and had collected all of this informatiLet me know your thoughts via our Text FanMail!

In today's episode, I'm going to be talking through the seven telltale signs that you need a business strategy. Regardless whether you think you have a business strategy or not, I want you to listen along to this podcast episode and just look for any of those warning signs that the business strategy you have isn't clear enough, isn't the right strategy for you, or you actually think you've got a strategy, but you don't. When people ask me about which tactics they should employ to get more customers, one of the most common problems I see is a lack of one clear, overarching business strategy. As they start a new business, a lot of people think they know which specific social platform they’ll work on, or they've laid out specific tasks they think they need to do in order to get paying clients. Over time, they simply add more tactics to that plan. You might initially start working on Facebook, join a couple of groups, and then realise you really love Instagram so you go on Instagram as well. You run a webinar here and there, you run challenges, you do sales conversations, you've got VIP services, you've got people working with you in group programs. You've also got a book on the way… And all of a sudden your business process to get paying clients starts to look a little bit like a Frankenstein. There are bits bolted on here, there, everywhere. And when I ask people: What's your core strategy for business growth over the next couple of months? They cannot answer my question. Or they give me a list of 35 different things. I’m going to go through what core business strategy is, and the seven signs that you may need one. A core business strategy is a focus. It’s the one overarching core focus you use to grow your business, get clients, and deliver in the next two to four months. Your core business strategy can pivot and adjust over time.  It incorporates some of the tactics you might use to get out there, reach people, convert them into paying clients, and then deliver your products and services. But what is not a core business strategy is 35 different things all taped together with sticky tape! So here are some of the signs that your business strategy isn't as focused and clear as it could be, or that it hasn't actually got that overarching core approach. 1. You just want to serve, you don't want to sell. If you see marketing and selling as something separate from you being of service and helping people, then chances are you don't have an overarching business strategy. When you're spending most of your business life trying to avoid marketing and selling activities that get people in the door, then you haven't got a core marketing and business strategy that actually works to bring in paying clients. If you find yourself with that feeling of "Oh, I just want to serve and do the work. I don't necessarily want to do marketing in my business," then you may need some help to create a business strategy that's going to work for you and for your audience. 2. You have “many guru” syndrome. When you're scrolling on Facebook, just chilling out and looking for fun things to engage with, you are very susceptible to those ads telling you if you're not doing this, you need to do it because you're leaving money on the table. If you find your inbox contains hundreds of people telling you what to do in your business, or there are dozens of people telling you what to do in your business on the regular, then chances are you haven't found the overarching business strategy that is right for you. When you don't have confidence that taking specific aLet me know your thoughts via our Text FanMail!

In today's episode, I'm going to share with you the seven surprising habits that support my business growth. And I'm not going to be focusing on the "business as usual" things you would probably expect. I'm going to talk about seven things that might just surprise you. So let's peel back the curtain and jump straight into it. I want to talk about these seven habits through the lens of why they support my business growth and also encourage you to think about what habits you need to put in place to ensure you are supporting your business growth as well. 1. Eating completely gluten-free. This is something I have tried and failed to do (and been on and off the wagon about) for many, many years now. I know that gluten is not good for my body. I know it's not good for my system. I have had many a naturopath and doctor tell me I should not be eating gluten, and yet delicious gluten just kept creeping back into my eating. But I have now been completely gluten free (aside from a couple of accidents) for at least four months now, and it has made a significant difference to how I feel. A big thing for me is brain fog. But the biggest impact that gluten has on me is the physical discomfort - it really messes with my digestive system.  I get really bloated, have no appetite, and I lose my sense of hunger for weeks after consuming gluten. Then I end up with no desire to eat food, and just snack on low nutrition things, which creates a huge cycle for me. But this decision is very specific to me. Going gluten-free is not what I'm talking about today. I just want you to think about: What is one thing your body needs from you? Whatever that is, it should be a consistent habit.  Can you make it a priority? For me, I can directly link my consumption of gluten with dips in my income in my business, dips in my productivity, dips in my effectiveness, and dips in my energy. Some of the big gaps where I didn't release podcast episodes for extended periods of time happened because I was feeling so lethargic with so much brain fog.  There were times I would turn on my recording system to record a podcast episode, and after an hour, I still hadn't formed three coherent sentences. I know this was happening because of what I was putting into my body. So I just use gluten as one sexy example. But for you it could be needing to hydrate more effectively. Maybe you're not eating enough vegetables, maybe you need a greater variety of colors of the rainbow in your diet. Maybe you need to stay away from gluten or sugar or dairy or whatever it might be for you. Whatever that thing is for you, it means that your body is not optimized in terms of its performance.  For me, it's particularly what I'm putting into my mouth. My habit of eating gluten-free actually impacts my business growth.  I can see direct links between how I feel and how I show up in my business with what I'm putting in my mouth. 2. Taking a slow meandering walk every morning. This is another of my surprising habits that directly impacts my business growth. I go on a morning walk with my beautiful dog Munchkin. And I'm not a power walker. I wake up so slowly. I have fresh lemon and warm water in the mornings, and then I put my shoes on and I wander out the door with Munchkin. And we go for a slow meandering walk. Some days I listen to podcasts. Some days I listen to walking meditations. Some days I listen to an audible book. Some days I don't listen to anything. But that habit is very good for my business in a number of ways. When I feel like I'm needing some inspiration to listen to other people, it's great to create that space and consistent habit of Let me know your thoughts via our Text FanMail!

In today's episode, I'm going to share with you how to be magnetic to your leads and clients. This one is super juicy! There are actions and strategies you can use to be more magnetic to the right people. In this podcast episode, I'll share five of those strategies, and I've even got myself a very dodgy but cool magnet metaphor that perfectly demonstrates how you can be more magnetic in your business. So let's jump in, shall we? In this day and age, particularly with this whole feeling of “have’s” and “have-not’s” on social media, the “cool kids” versus the "not-cool kids," it could be very easy for us to assume that magnetism - or being attractive to your ideal client - is a thing that some people have and some people don't. But speaking from experience, I can tell you that being magnetic to your ideal clients and leads doesn't come down to some random innate quality that you have. Let's look at five concrete strategies for magnetism. 1. Magnets are polarizing. So magnets have a north and south - a positive and a negative. And when it comes to you showing up in your business, you need to reconcile yourself with the fact that not everyone is going to love you. When you share your deeply resonant messaging from the heart, some people still won't like it, and some people will actively dislike it. There are people out there who hate Oprah. I don't understand it.  There are also people out there who hate Adele. I don't understand that either. But there are. And the thing those two ladies have in common is they deeply connect with their true belief system and what they're willing to do and not willing to do. They go and share it unapologetically. And they aren't on Facebook looking at all the negative reviews about themselves.  They aren't going, “Oh, that person didn't like that song. I'm not going to release another song again until I get it right.” That's not how you become magnetic! You become magnetic by deeply standing in your power about the message you share, your belief system, and accepting that not everyone is going to love you. Now being polarizing is sometimes used in poor ways. For example, being a jerk on purpose, or swearing a lot because you want to drive away people who don't like swearing, or doing things that are purposefully controversial when it's not even particularly important to you. I actually had a conversation with someone about this at a recent event. She said she's not really that big of a swearer, and she doesn't really care about swearing, but she swears a lot on her podcast because it drives away people who don't like swearing and she thinks that “niches” her down. And I was like, “but if it's not important to you, why are you polarizing people on it?” There are also people out there who teach this as a strategy, to purposefully choose a popular belief in your niche and then argue against it.  Sometimes it's done as a click-bait thing. And I just think this is really stepping out of alignment. So when I talk about being polarizing, I'm not saying to be a jerk, or to purposefully go out there and criticize something popular just for the sake of it. Instead, be really clear on what you do believe in and stand for it. If there is something you see happening a lot, and you profoundly disagree with it, don't be afraid to talk about it.  You may repel a bunch of people, but that's what magnets do.  When you polarize, you will repel those who aren't your ideal clients, and you will magnetize those who are. Be really clear about who you are, what you stand for, and do some reflection on which beliefs you hold Let me know your thoughts via our Text FanMail!

In today's episode, we’ll talk about what to do when your offer isn't selling. We’ll look at it through three different lenses, and will get quite practical. Grab a pen and paper, or listen along and bookmark this one to come back to.  Let's dive on in! It can be really heartbreaking and challenging when you feel like you have something that is going to change people's lives - it's an amazing offer at a really juicy price – but you just cannot seem to convince anyone to invest in the outcome. We can be so challenged by a lack of sales.  It can feel like you just hear those resounding crickets when you talk about your paid products or services. But there is no such thing as failure. There's only feedback. If your offer isn't selling, that is a form of feedback!  You can use a very structured review process and look at this through three specific angles. I'm going to help you understand why your offer isn't selling and how to take action to ensure you’re selling. If you've been listening to me for more than 10 minutes, I have a “not so secret” 3-part marketing plan: Reach: How many people are you actually getting in front of? Conversion: How many of those people are becoming paying clients? Mindset: What energy are you bringing to it, including thought processes and feelings? We can look at your offer through these three lenses to see where you need to be focusing your attention, and where you may need to make changes so your offer starts to sell. Sexy, right? 1. Reach. So let's talk about reach first and foremost. The biggest piece of feedback I have for most people is this: You haven't shared your offer enough. People will come to me freaking out, saying, “I had this amazing offer. I spent the last two months putting this package together.  I've worked on my messaging, I've hired a copywriter, I've created the most amazing sales page, I've got all these brilliant photos. It is so juicy. And I haven't made any sales.” And when I ask how many times they’ve shared it? The answer is…drumroll… ONCE. Listen.  Even if you put it out there to a mailing list of 5000 people, you cannot guarantee that it will sell the first time that you talk about it! I've been guilty of this myself.  Even recently! When we had to move the Heart-Centred Business Conference to 2021 because of Coronavirus and the pandemic, we made the decision to put the Heart-Centred Business Conference as a virtual conference on the existing dates in June. We put the sales page together and I said to everyone, “My gosh, great news. The Heart-Centred Business Conference is going online, you can buy tickets to the virtual event.” And we had a super early bird launch, and I talked about it maybe four times. Annnnnnd we sold 12 tickets. I was so disappointed in that. I wonder, how many people heard me talking during one of those four times and had an interest, but then never saw anything from me again, and completely forgot to buy their ticket?  I’ll never know! So we need to reach as many people as we can, particularly those that are ideal for this product or service.  And not just reach them once - we need to reach the same people over and over again. Marketing studies have shown that people need to see something six times to take action on it. Whaaat? In thLet me know your thoughts via our Text FanMail!

Now for this special 200th episode, I've got a juicy episode for you today. I'm going to be giving you my 10 biggest lessons from having a podcast that is now 200 episodes strong. So let's jump on in - I've got a lot of stuff to share with you today.   For those of you who don't know, the Heart-Centred Business podcast actually started as a podcast called #ladyposse on the 7th of May 2016. So the podcast bit has been running for almost four years now and was started whilst I was actually living in Bali.  I started the Heart-Centred Business podcast because I really loved listening to podcasts myself. And I really felt like it was a beautiful, intimate way to connect with my audience as well as provide great business advice. We use the podcasts not only for solo shows, but also to do interviews called "Spotlight Series" interviews. And you will be pleased to know we've got lots of extra juicy Spotlight Series interviews coming back onto the podcast in the coming months as well. The Heart-Centred Business podcast has been around for almost four years now. And over that time, I've learned some really big lessons about podcasting, content creation and even business growth as it relates to my podcast as well. So I've compiled my 10 biggest lessons for you and I want to share them with you today. So let's get started, shall we? Consistency. Consistency will beat “flash and crash” strategies so many times.  I cannot stress enough that consistency is a critical thing when it comes to creating a podcast. I know for myself, there have been times where I have taken a break from podcasting altogether - there have been times where we've had five or six episodes all come out at once and then nothing for a few months. And they have been times when the podcast is coming out every single week, without fail, on time. And those times have probably been less often than the inconsistent times. But I know that when it comes out every week and I am consistent with it, that is when the podcast does best. Now, there are a number of different reasons for this, but the biggest reason is that if people are subscribing to this podcast, and they don't get a fresh podcast in their feed over the course of 30 days, then that podcast actually sinks down on their list, and when a new podcast episode comes out, a lot of people may have unsubscribed. I saw this in my most recent period away from podcasting, when we were overhauling everything behind the scenes in my business in May 2019.  I made a conscious decision to not release any podcast episodes until we'd gotten the entire system working, my new website was up, and we knew that the podcast episodes I created would actually get released. So I ended up taking about six to seven months off from podcasting. And I think we actually ended up with nine months of no podcast episodes released, and when we came back, whereas we would normally have over 300 instant downloads of every podcast episode because of the subscribers, that dropped down to about 150. Because of this, over the last few months, I've needed to really rebuild the podcast listener audience and the subscribers. Being consistent is of course going to be a priority moving forward. Now the great news is that for you as a listener, you will be able to predictably know that on every Monday you will receive a new episode of the Heart-Centred Business podcast in your feed. And if we need to release more than one episode a week, we will do that. But the Monday one stands. The consistency part of creating and releasing podcasts has been really critical for the growth of this podcast. And I have no hesitation in saying thaLet me know your thoughts via our Text FanMail!

Today we're going to be talking about the four big considerations you need to think about before creating and launching a membership. So if you've been thinking about putting a membership out there, this is going to be a really juicy episode for you. What is a membership? It is where you have people in a group program and they need to make a recurring payment in order to stay in the program. For example, you might have a course where people make a payment and then they’re in the course until it's finished, and then they're done, or they’re in the course evergreen so they can stay in the course for as long as it exists. A membership requires that people pay a membership fee in order to stay inside that program. So in my business, the Heart-Centred Business Academy is a membership. It has a monthly fee people can pay by the year or pay by the month. But when they stop paying and their membership expires, they then leave that membership. Creating a membership can be a really sexy way to get into leverage and add more leverage in your business. It's a way where you can be paid on a recurring payment, and you don't have to re-market to the existing members in order for them to decide they want to stay in. Now, that isn't always 100% true, because you do want to ensure that you are encouraging people to stay in the membership as much as possible. But you don't have to go out and sell membership spots every month to be making money every month from your business, because if there's a value proposition for people to stay and keep paying membership, they will. So it can be a really juicy model, and it can sound very appealing to create and launch a membership program. But as with any business strategy and model, you know that I like you to go in with your eyes open, knowing exactly what you're getting yourself in for. I think memberships are sexy, I have one. I'm not saying don't create a membership. But I do want to give you four things to consider before you just jump straight in, so that you can keep your eyes open and know that you're making the right decision for your business, for you, and for your clients. It’s the right fit. First and foremost, make sure that it is the right business fit for you. And don't assume that because it has recurring income that it's going to fix all recurring income problems that you have in your business. It's not the only solution to good baseline income in your business. I have a number of clients who thought the only way they would be able to fix their recurring income issues and their cash flow issue issues in their business was to create a membership, when instead what we've done is put their existing course or program on evergreen and created evergreen sales funnels. For example, with the Heart-Centred Business Academy, the current rate is $196 a month. But the current price of the TakeOff program is $2,000, or thereabouts. So if I want to create $2,000 in recurring monthly income in my business, I can sell one spot of the TakeOff program every month, or I can sell 10 spaces in the Heart-Centred Business Academy and have those 10 members stay in. And that's where the sexy part is for a lot of people.  They think, “Well, once I get someone in, they're definitely going to keep paying me and so thereLet me know your thoughts via our Text FanMail!

In today's episode, we're going to talk about how to make a profit quickly when you are starting a business.  It comes down to finding a sexy strategy that works for you. So let's jump right into it. Ultimately, every business strategy can be boiled down into three core elements: Reach a bunch of people who are potential clients. Convert the appropriate ones into paying clients. Continuously support and nurture your mindset and energetic well-being. A lot of the time our results come down to the fact that we are sabotaging ourselves. Maybe we're not doing the things that we need to do, we may be procrastinating and all of those sorts of things. I truly believe that mindset and energetic well-being need to form part of your core business strategy. If we are talking about the key strategic decisions that you need to make, about how you're going to grow your business and where your profit comes from, most people starting a business think their number one job is to get reach, to get in front of as many people as possible. The more people you get in front of, the more sales you will make, right? But that's actually not where profitability comes from, because reach is actually the biggest expense in your business. Reach is the biggest expense in your business. If you need to reach thousands and thousands of people in order to make the sales that you want to make in your business, then you're going to need to find those people, you're going to need to reach those people. And you will either need to do it through ads or organic strategies. That will either take money or time. Even if you keep doing it purely through organic strategies, you are either investing your own time, which is an opportunity cost, or you are paying for someone else's time, which is also a cost. So if you think about a business that's starting up, and you get in front of 100 people, and you get one sale from those 100 people, would it be smarter to go out and find another 100 people to make one more sale? Or would it be smarter to focus on your conversion strategies and make a sale with the people you already have access to? Now, this might sound counterintuitive, and it might sound like it goes against the grain of what a lot of other experts and marketers out there are telling you. But ultimately, the higher your conversion rate, the less people you need to reach, and therefore, the more profitable your business will be. Because you’re not needing to invest as strongly in that most expensive expense - reach. When people are working with me in startup, a lot of the time they find this really disconcerting. They're like, “No, no, no, no, no. I need to reach more people with my Facebook page. No, I need to reach more people. I need to get more people watching my blogs, I need to have more people visit my website.” Ultimately, yes, for scalable growth in your business that is something that you want, but when you're first starting out and you’re looking to get to profit quickly, you are much, much, much more likely to do so if you focus on your conversion strategies over your reach strategies. So high conversion - how do we get this? How do we improve our conversion? How do we make more sales?  Well, the number one factor in contributing to your conversion is connection. And this is why I think women are so much better at online business and can be so much more successful just by tapping into our innate strengths, because no one connects like the ladies connect.Let me know your thoughts via our Text FanMail!

In today's episode, we're going to be talking about five signs that it's time for you to branch out with your own business. Now first, I want to say before we talk about the signs that it might be time to start your own business - the motivating factor of wanting to run away from something isn't always enough. For example, a lot of people would say that if you're peeved with your job and you don't love your boss, then it's a sign that you should branch out with your own business, and I actually think that's often not enough for sustainability. Running away from something and not having something you're running towards, can be a good motivator to start you off. But it doesn't necessarily help you keep that momentum and sustain what it takes to really grow a thriving business. However, if you are peeved with your boss, you are on maternity leave, you don't want to go back to work, you've got financial issues, you don't want to be lining the pockets of someone else with your efforts… or any other reason for wanting to start your own business right now, then that's a great motivator to get you started. But we want to make sure we're also tapping into what's going to sustain you long term, so here are five signs that it might be time for you to branch out with your own business. You have an epic vision. This was definitely one of the big things for me - my epic vision.  When I first started my business, it was being able to make enough money to live an amazing life of luxury, and have a giant beach house and travel a lot. And also run a not-for-profit that I had a very specific vision about at that particular point in time. My desires and goals and what my vision is has changed a little, not a lot, but it has changed a little, and that epic vision really motivated me, even when I was first starting out in my business. And it allowed me to really tap into the bigger goals of wanting to start a business. I didn't want to just start a business and make the same salary I was making in my day job, which was a very handsome six figure salary at the time.  I didn't want to just replace that income. I wanted to have a million dollar business and a multi million dollar a year business from when I first started my business. Part of the reason was that big epic vision that I had. I had a vision of wanting to change lives, influence people, and really help those who wouldn't otherwise get help and support that they need. And I was sick of relying on the government to do the right thing, to be 100% honest with you.  Young Tash had political aspirations, and business-starting Tash had already decided politics was not the way that I was going to enact the change that I wanted to enact. I started to see entrepreneurship as a pathway for me to create that change. And so that is what really drove me to get my business off the ground. It drove me in those times when I was feeling like, “well, maybe I could just take my foot off the accelerator and just be happy with $75,000 a year,” and then I’d remember, “no, my big vision is epic."  And I want to make sure that I stay aligned with that vision. You have transferable skills and knowledge. This one is really interesting because a lot of people assume that the skills and knowledge they've developed through their career or through their job or through university or wherever, would be thrown away in order for them to start a business because it's completely different or in a completely different space. But if you actually sit down and do an assessment of the transferable skills and knowledge that you have, chances are, there's a lot more that youLet me know your thoughts via our Text FanMail!

In today's episode, we're going to talk about where to go to learn the best business strategy. And I've got some juicy options for you. So let's dive right in. When it comes to finding advice on how to grow your business and where to focus your energy first, you have so many options.  Oh my goodness, if another internet marketing expert jumps into the pond, it doesn't even make a ripple. There are so many people out there who want to give you their advice. They want to teach you their special methodology. They believe they've found the juiciest secret, and you have so many options available to you. Now if you were to listen to the advice from some of these online marketers, you would be led to believe that every single person is able to be helped specifically by just one person. But that is never actually the case. What works for someone might not work for someone else.  What works in one market doesn't necessarily work in another. We need different business strategies for different people. We need different business strategies for different target markets. We need different business strategies for different products, different services, different countries, different cultures. So when it comes to selecting someone to tell you what to do with your business, to help guide you to grow your business, here are a few things to look out for. 1. Check Alignment. Does their sales process, ie the way they are trying to sell to you, align with your values? Have a look from an external perspective and take a step back when you're going through this sales process. Look at the steps that they take you through. Does that feel aligned? Would you be comfortable taking people through those steps yourself? How do they make you feel when you sign up for their free training?  Does it make you feel positive and excited and thinking about possibilities, or does it really make you feel panicked and worried and freaking out that you're not going to succeed without them? Chances are if they are using feelings-based and emotions-based strategies on you, when you learn business and marketing from them, they are going to tell you to do exactly the same to your potential customers.  Does that feel like something you would want to be doing for other people?  Is that the way that you want to show up? 2. Examine the Sales Process. Specifically, are there certain things that happen in the sales process that you would never do as part of your sales process?  For example, do they tell you that it's a limited time, once-off offer? And then you see it in several other places online? Are they using misleading information in this sales process?  Are you made to jump through hoops for seemingly impossible reasons? Do they force you to make early commitments when you're not really sure you're ready for it?  Look at that sales process through the lens of whether you would be willing to do that to someone else. Because if you're not, then chances are when you start to work with that person, you're going to feel like it's misaligned. And you're not necessarily going to embrace all of their process in your own business and marketing techniques. A lot of these sales processes require an “all or nothing” approach. I once had a business coach say to me if I was not willing to tell people that my pre-recorded webinars were actually live, then he would not work with me, because that's where his conversion rates and confidence came from. So that was a really big alarm bell for me, and I didn't end up signing up - (surprise, surprise) - but have a think about these things. You don't need to have that kind of confrontational conversation witLet me know your thoughts via our Text FanMail!

In today's episode, we're going to be talking about how to build your credibility as a business owner and entrepreneur.  I understand that in times gone by, your credibility was measured by the size of the shoulder pads in your jacket, but those days are gone. I absolutely adore talking about this topic. And I'm really excited about this podcast episode as well because it allows me to be talking about something that we see online, and we "kind of" think we need to do it and we're not 100% sure. And I have some very specific advice in this space.   More and more these days online, we hear about this need for credibility and creating "expert status" for yourself. We talk here about social proof and all of the things that help people to make a decision to invest with you. And people want to work with leaders. They want to work with experts. They want to work with people they trust and who are really credible. I totally understand that this can be something that we think is very important when we first start our business. But in today's episode, I want to actually talk about decreasing the need for projecting credibility and expert status and also creating a sense of expert credibility in an authentic, heart centred way. So first of all, let's talk about why we think we need to have this expert status or credibility. Why do people crave it? I find that, particularly for women in the online business world, it's because we don't want to have to sell ourselves. So we actually look to external validation in order to make us feel like we are a trusted source, we are an expert, we are valuable, we are worthy.  But by trying so hard to keep seeking out all of this expert status and proof of credibility, we are often devaluing what we are actually worth. We are devaluing what we have to offer. We are saying to ourselves, the universe, and potential customers and clients: “I'm only valuable and reliable and a valid source for you because I've got this expert status, because of something that's outside of me.” You might feel that same resistance to selling yourself, you might feel that same resistance to just standing in your power, and being yourself and saying: This is who I am and this is what I have to offer you. I understand why that feels like a real safety net to have that expert status, to have that external validation, to have that credibility, and to say, I've got the certificate, or I've got this or I've got that - I totally understand. And there are better ways that you can create that credibility. But I want us to cover that off at the end of this podcast episode, once we have actually reduced the need for it, after we recognize that our desire for that expert status or credibility is just a crutch. It's a sense that because this trusted source says “I'm good,” or because all of these people give you social proof that it means "I'm good." So we're going to actually reduce the need for it first, and then we're going to build your credibility and expert status in a heart centred, very authentic, very connected way. So first of all, let's reduce the need for it. All that I've just explained to you may have worked in the past.  For most people, after they've heard all that they think, "Oh my gosh, I'm totally trying to hide behind my 17 certificates." Or "Oh my gosh, I'm totally trying to use 45 testimonials in my webinars, because I don't want to say that I'm good. I want other people to say that I'm good." So even just knowing what's going on for yLet me know your thoughts via our Text FanMail!

In this episode, I'm going to take you through lean startup business basics. Even if you already have an existing business, it's a great episode for you to check in on whether you've achieved some of the key things that prove your business is going to scale and still be profitable. And if you're just starting out, it's a really sexy, really effective business model. That means you can save time and money and also build your business with less risk. Sounds pretty juicy, right?   So what exactly is lean startup? In a nutshell, lean startup is proving your business and your model before you significantly invest time and money. Lean startup, in particular, is focused on saving money. But as a model, it also saves you a lot of time in your business development journey. What we're talking about here is making sure that people are actually going to pay for the thing that you want to sell, and making sure you've got the messaging, the price point, and all of the other parts of your advertising and marketing strategy sorted before you scale to large audiences. So by doing things like small scale testing and getting proof of concept, you are able to ensure that when you do invest money to get large scale reach, for example, that you're giving yourself the best opportunity for that investment to provide a return. This is particularly sexy for online channels because these days, we have access to larger scale audiences organically without having to invest lots of money. We have access to test audiences through social media and other online platforms so we have an amazing opportunity to build lean businesses like never before. Why would you want to build your business using a Lean Startup model? 1. First of all, it is a really smart way of doing business. I actually started my business as a Lean Startup out of necessity, rather than by design. When I first started my business, and I've told this story hundreds of times, I actually quit my job. And then we went overseas for three and a half weeks, and then we came back, we'd maxed out our credit cards, I had no money to invest in my business, and I was sitting at my desk and it was like, Okay, here's day one. Now start a business. And because of that, I needed to learn how to get my products and services in front of audiences without investing significant money. I had to learn what was working really quickly and what wasn't so that I could pivot and adjust and make sure that I was getting profit - scaled profit - as quickly as possible. So I really do believe that I was blessed to have no money to start my business. I am very lucky that that was my journey. I know that if I had a spare $15,000 lying around, I would have bought a a fancy pantsy website that would have been probably quite pretty but not really say anything. And I would have done a lot of work on all of the bells and whistles in my business before I'd actually proven people were going to pay for my services. And actually, on that first day, when I sat down to start my business, I thought I was going to be a career coach for ambitious women in the corporate world. So if I hadn't started my business lean, I would have invested all of that money that I didn't have into a business that ultimately I didn't follow through on. It was after speaking to just three people who were in that target market - about how I could help them and the types of strategies that I could help them with and what the problems were that they were facing - that I realized I had left the corporate world for a reason. I realized I didn't want to have those conversations anymore. That was not the ideal model of business for me, and it definitely wasn't the right target markeLet me know your thoughts via our Text FanMail!

  What is the ONE THING that will really amplify your business? In today’s episode of the Heart-Centred business podcast, we’re going to talk about what that is, so let’s jump straight in!   No matter how many different questions people ask me about their business, there’s one desire that underpins all of them:  how to just speed things up.   We want to amplify our business, we want to get it rocking and rolling as quickly and as easily and efficiently as possible. And we want to get to our destination quickly to amplify not only our results in our business, but also the reach that we have, and the conversion.   So when I think about “amplifying,” I think about wanting to: – reach more people – convert more of those people into paying clients – achieve bigger results like making more money or funding more projects   1. Simplify Services and Products. My number one strategy when it comes to amplifying your results is actually to simplify – Simplify in order to amplify. And what that looks and feels like is, number one, having fewer products. Now I share this very openly that at the start of 2017, I had over 30 different products – 30 different paid ways that people were able to work with me, get support from me, learn business from me – and that was just overwhelming. By keeping my time divided between selling all of these things and also delivering them, I was actually slowing down my business growth and I could see it really clearly at the Heart-Centred Business Conference in September 2017. At that conference, and in the weeks after, I had this overwhelming reality check that I was spreading myself thin – consistently looking for new ways that I could work with people, and new things that I could sell to my potential clients. So in order for me to be able to amplify my results and get my business growing faster, and amplify my reach and my conversions, I needed to simplify my product mix. And I have done that over a period of time. I’ve shut down several courses, I’ve stopped selling books, I’ve stopped selling short term things like short term masterminds and short term planning things, and single paid workshops. I decided to pare it down to my key service offerings. Now I allow myself to play with short term temporary new things from time to time, when those things are working. Even now, I can see that in the times where I’m experimenting with new things, I’m slowing down the growth of the existing things. Ultimately, if I had thousands and thousands of women joining Takeoff and the Heart-Centred Business Academy every single year, I would not even be tempted to create new things. Yes, the entrepreneurial brain is always working, and I always saLet me know your thoughts via our Text FanMail!

In today’s episode, I’m going to be talking about taking time off from your business. But I want to warn you, I’m not going to talk about it the same way that other people talk about it! Before I talk about how to take more time off from your business, let’s talk about why. Of course, there are all the usual reasons “why” that are touted by so many people, and yet we still don’t listen to them – such as giving yourself an opportunity to refresh, to re-energise, and to get new perspective. Also, we didn’t start this business so that we could work 16-hour days, seven days a week…and totally burn ourselves out. We created these businesses so that we could also achieve our life goals and our lifestyle goals. And there are all of those “normal reasons” for wanting to take time off from your business… It’s really great for your health and well-being. It’s really great for your relationships. It’s really great for those craft projects or that reading project that you never got around to finishing.   There are so many great benefits for you personally, in taking that time out from your business, but also it’s taking out time taking time out for your business, because ultimately you are your business’ greatest asset, and in taking time out from your business, you are actually nurturing its most valuable asset.   We don’t often think about the bottom line of not taking time out…   What is the cost to your business? What is the cost of you continuing this cycle of working long days, not taking breaks, not getting a rest, losing motivation and finding it harder and harder to get back on the bandwagon when something maybe goes awry in your business as well?   Hopefully you understand why it’s so valuable to your business, to yourself, and all the other facets of your life, to take time out from your business.   So first I will give you all of the “normal steps and strategies” to taking time out.   1. Schedule the time in. Pick a time, pick a date into the future, maybe it’s three months from now or six months from now, book a week off or two weeks off – schedule it into the calendar and make sure that everyone knows it’s coming and prepare yourself for it. Prepare your business for it.   2. Systemise things. Make sure that you have the team members in place to keep things going for you.  Prepare for it by preparing your potential customers and existing customers by telling them “I am closed between this date and this date.” Now that is something that I will be doing for my wedding (some of my team members are coming to my wedding!) so there will be an extended period of time this year when I will be taking time out for my business.  Things will pretty much shut down and that is totally okay as well – we will be prepared for that.   3. Take the leap. Just trust that everything’s going to be okay and act “as if” you’re already living that successful multimillionaire lifestyle.  And this is just your “normal” so just act as if it is totally normal and take that leap.   But I also want to talk about taking time off from your business through a different lens: It’s not all or nothing. It doesn’t have to be this big “all or nothing” decision all of the time.   There are other ways to take time out in your business, and for your business, in ways that don’t necessarily require that Let me know your thoughts via our Text FanMail!

In today’s episode, let’s find out if your business foundations are wonky and learn how to solidify them. Show notes and important links at https://tashcorbin.com/191Let me know your thoughts via our Text FanMail!

In today’s episode, let's talk about nailing your business growth by identifying each business stage. Show notes and important links at https://tashcorbin.com/190Let me know your thoughts via our Text FanMail!

In today’s episode, let’s bust some myths about starting your business and finally get it off the ground. Show notes and important links at https://tashcorbin.com/189Let me know your thoughts via our Text FanMail!

In today’s episode, find out what are the technology and platforms for different stages of business.  Show notes and important links at https://tashcorbin.com/188Let me know your thoughts via our Text FanMail!

In today’s episode, find out why I had to quit my job to start my business and the key things I learned with my business start-up journey. Show notes and important links at https://tashcorbin.com/187Let me know your thoughts via our Text FanMail!

In today’s episode, let’s bust some myths about starting your business and finally get it off the ground. Show notes and important links at https://tashcorbin.com/186Let me know your thoughts via our Text FanMail!

In today’s episode, find out how you can deal with copycats. Learn what strategies or rule of thumbs you can do when you think someone is copying you. Show notes and important links at https://tashcorbin.com/185Let me know your thoughts via our Text FanMail!