There is a quote I believe is originally from Woody Allen, who said: “If you want to make God laugh, tell him your plans”. Well, if that's the case then whoever your god is then ‘he, she or they’ must have been bent over double with laughter during 2020.So here we are at the end of another year… and what a year it was!This is the final podcast for the year and first thing I want to say is a huge ‘Thank you!’ Amongst other things in this podcast I talk about: The importance of reflecting on the year that's passed, the lessons we have learnt and the things we are thankful for.The value of planning Preparing for the roaring ’20sTo wrap up this year, thank you for being part of the Grow My Salon Business Podcast community. We hope that despite everything the world has thrown at us in 2020 that you have come through it wiser and stronger for it. We know it’s been a hard year, and we have tried to serve you by finding a balance between acknowledging the hardship that this year has presented and being optimistic about a brighter future that I believe is just around the corner. Enjoy the holiday season, be safe and be kind. In This Episode:[00:31] Welcome to the show![00:40] Antony is launching Super Stylist, a new online learning course, on January 11.[02:42] Antony talks about what a year it has been.[03:06] Are you anxious but excited about what 2021 has in store for you?[03:45] Antony shares what his family does around the table on Christmas day.[04:45] What are the lessons you learned this year? What were you reminded of?[06:37] This time of year, there is always a focus on planning for the year ahead.[07:00] Your job isn't to predict what will happen; it is to create what will happen.[08:39] We don't know what 2021 has in store for us, but do you have goals?[09:28] Thank you for 2020, and let's make 2021 the year of the comeback like never before! Links and Resources Grow My Salon Business  

There are two very different aspects of the hairdressing industry. First, there’s the business element of running a salon and all that goes with it and secondly there is the creative and emotional side of hairdressing and that is what draws most of us to hairdressing in the first place. I believe that there are only a few hairdressers that are truly creative and that genuinely push at the boundaries of what creates fashion and defines beauty, and they indirectly influence all of us.I feel really privileged to be able to delve into what makes them tick on the podcast.    My guest today is Nick Irwin, who is quite simply one of the best editorial hairstylists in the business and is always pushing at the boundaries of beauty and fashion.  In today’s podcast we will discuss:The transition from being a ‘hairdressers hairdresser’ to becoming a successful editorial hairdresser.What it takes to get into the world of editorial hair.What drives the creative process?The future fashion trends and…The life lessons he's learnt along the way.And lots more! In This Episode:[01:42] Welcome to the show, Nick![02:26] Nick shares working for Antony in early 1993.[05:01] Nick discusses his background and how he got into hairstyling.[09:15] Nick speaks about the transition he made from a salon hairstylist to an editorial stylist.[11:43] Antony chats about some past icons in the world of photography.[13:22] What is the difference between editorial work and salon work?[16:37] Nick discusses what hairdressers need to do to get their minds around doing editorial work.[19:43] Nick shares what a stylist needs to do if they want to become an editorial stylist.[23:26] How has working with Rankin changed your eye for beauty and fashion?[26:37] It’s not about what to do; it’s about knowing what not to do.[28:46] Nick speaks about how the photographer gets him to understand what it is he wants.[32:25] What sets one photographer apart from the others?[34:37] Nick shares that Rankin has an extensive business, and everyone has a job to do, and trust is mutual.[36:19] Nick discusses what sets one editorial stylist apart from the others.[38:58] Nick speaks about what drives trends and how important they are today.[42:15] Antony chats about where the hairstyles are going.[43:07] Nick shares where he sees the salon hair industry is heading.[46:00] Nick discusses why he believes the product companies need to come out with something new.[48:15] As a session editorial stylist, how has the pandemic impacted you?[51:02] Nick speaks about being part owner and Global Creative Director of ANTI[54:26] Nick talks about meeting the owner of the ANTI styling products.[56:41] Nick shares that he is very involved with the next generation of hairstylists and how he can help bring them in.[58:33] Nick discusses how the collective works and what it’s about.[59:24] What lessons have you learned over the years of your career?[1:01:56] Nick shares some advice for young hairstylists today.[1:04:01] Nick speaks about why he is so involved in teaching and nurturing young stylists.[1:06:34] Thank you for being on the show! Links and Resources Grow My Salon Business  Find Nick IrwinEmail@nickirwinhairInstagram | Twitter |  Facebook

As a hairdresser, I specialised in cutting and I never actually coloured hair. I always knew good colour work when I saw it, but for a long time I never really understood the many subtle distinctions that made a particular colour suitable.I could recommend the idea of colour to a client but then I would pass them over to a colour specialist.These days I often hear hairdressers talking about sharing their formulations as if that is where the magic is, but it isn’t! The real magic when it comes to colour is in understanding why you do what you do. My guest on today's Podcast is Lia Mei, a hair colourist and educator and years ago when I heard her breaking down the process of what makes colour choices work, it was for me a defining moment in my understanding of hair colour and suitability.  So, in today’s podcast we will discuss:The Munsell Color System Colour consultationsSustainabilityAnd lots more! In This Episode:02:12] Welcome to the show, Lia![02:52] Lia shares her backstory and what she is doing today.[05:03] Listen as Lia discusses the Munsell Color System.[08:06] Lia talks about the six categories she uses during her consultations.[10:36] The magic isn't the formula; it is understanding what a client needs.[13:12] Every woman can fit into one of 6 categories that Albert Munsell came up with.[16:41] What are some right questions to ask in colour consultation?[18:04] How much time should you take for a colour consultation?[21:26] Lia talks about how she charges clients for colour.[23:47] Lia discusses plex products and how much difference they have made for a client's hair.[26:35] Listen as Lia details what is included in her hourly rate and what is considered an upsell.[29:58] Lia shares where she would like to see a technological improvement in colour.[32:03] Lia speaks about sustainability in chemical and products in salons.[32:51] Are you seeing more salons that are specializing in colour?[34:25] Lia believes that extensive training in colour is important for young stylists.[38:17] Lia discusses the home colour market and what salons need to do to combat it.[40:26] Ongoing colour education is very important, not just the clinical but also why it's done the way it is.[42:33] Lia shares her insights into colour tables and whether she uses them.[45:23] Lia speaks about the colour classes she teaches and what she shares with them.[46:33] Lia has built a lot of her business off of social media.[49:22] Lia gives some advice for a young stylist who is thinking of specializing in colour.[51:17] Thank you so much for being on the show!Links and Resources Grow My Salon Business  Albert Munsell Books Find Lia MeiInstagram | Twitter

One of the many things I love about Instagram is the ability it gives us to connect and showcase our work and to be inspired by what other salon owners are doing all over the world. But, let's face it... there's a lot of 'backs of heads' and 'beachy waves with balayage' out there… But then occasionally, you come across interesting hair, beautiful haircuts, and a modern approach to all things business, from sustainability to inclusivity, diversity, and everything in between, and it's so refreshing!      My guest on today's Podcast is Raven Camacho, hair stylist, and owner of Raven Row Salon in Austin, Texas. In today's podcast, we discuss:Salon marketingBuilding a team cultureSustainabilityAnd just generally, what makes Raven tick… In This Episode:[01:44] Welcome to the show, Raven![02:40] Raven shares her background and journey into salon ownership.[04:34] Listen as Raven discusses how COVID has affected her business.[06:44] Raven shares how she found and bought the salon she owns now.[08:30] Raven speaks about the challenges she had taken the business from chair rental to a total commission salon.[10:55] Antony shares his experiences in buying an existing salon.[13:11] At what point did you know it was time to open a salon?[15:45] Raven shares what she wished she would have known before opening the salon.[16:43] Raven says they have 17 on their team right now.[18:29] Raven speaks about always wanting to stay fresh and how she feels about posting on social media.[21:08] Antony shares what stands out on Raven's Instagram feed about how they cut hair.[24:05] Raven discusses her love affair with plants and how gardening allows her to shut her mind off.[26:16] Raven speaks about the Cut-A-Thon they did to help Australia during the bush fires.[27:55] What are three things a salon owner should do to create a good team culture?[29:41] Raven shares the number one value her team has.[30:44] Listen as Raven discusses the product lines they use that align with their values.[32:44] Raven speaks about the importance of awards to her team and why.[35:35] Raven shares how she balances her team's schedules and pricing so they can work less.[38:33] Raven discusses the girl power vibe her salon has, but she is open to working with men if they are like-minded.[41:20] Raven shares why inclusion and equality are so important to her and the salon's culture.[43:46] How has social media affected the growth of your salon?[46:09] Raven says they don't set guidelines around the team's social media accounts.[48:24] Raven speaks about their staff retention.[49:25] Listen as Raven shares how she navigates the changes happening in the industry.[52:15] What's your biggest strength?[52:55] Listen to her intuition is the chief thing she has learned over the years.[55:09] Raven gives some advice for the new hairdresser when navigating the industry.[58:32] Thank you so much for being on the show! Links and Resources Grow My Salon Business Find Raven CamachoRaven Row Salon@ravenrowsalonFacebook | Instagram@soraverly Instagram

I love stories about people who come up with seemingly crazy ideas and despite all the odds being stacked against them, eventually, they still manage to come out the other end of it as a success. And then people say that they “were lucky” or “right place right time”, but it’s not about ‘luck or right place right time’. It’s about courage, grit, determination and self-belief… and maybe with a sprinkling of being a little bit crazy in the nicest possible way!People like this always have great stories about how they got there, whether it’s about what they had to sacrifice in life to make it happen, or how they put everything on the line and could have lost it all more than once. These are the stories of real entrepreneurs, they don’t listen when people say “you should give up” or  “it will never work", or “it’s not possible” or “you’re being unrealistic”… they just blindly carry on and do whatever it takes until they succeed.  My guest on today's Podcast is one of those people her name is Jose Bryce Smith and she is the CEO and Co-Founder of Original & Mineral or abbreviated to O&M, a hair color product line that she co-founded in Australia 10 years ago and now has a rapidly expanding product portfolio and global presence. I really enjoyed talking with her as she is so open, vulnerable, humble and honest about what it takes to succeed.In today’s podcast we will discuss:Why she thought the world needed another color lineThe financial risks that she has takenPartnerships… and The challenges of being a woman in business. And lots more!In This Episode:[02:24] Welcome to the show, Jose![03:09] Jose shares her background and what her company is about.[05:00] What brought you to Australia?[08:01] Jose discusses creating a hair color line because she didn’t like the fumes of color products.[10:50] Jose speaks about people wanting PPD free color and the journey to making this happen.[12:43] Jose talks about the five-year journey in creating her color line.[15:43] Could you have done this had you still be living in the U.K?[19:02] Jose discusses the mentors that have helped her along the way.[22:07] Jose shares her father died of cancer, and it was the catalyst for developing a chemical-free color.[24:11] How involved are you in the research around different dyes and formulation products?[28:33] Jose believes that her background in sales in marketing has helped her grow and market her company.[32:28] Listen as Jose talks about how she got the exposure and credibility she wanted the product to have.[35:16] In their first year of business, their salon did over a million dollars and was noted as Sydney’s First Organic Salon.[37:49] The business quadrupled between 2017 to 2019, and the order was so big she had to re-mortgage her house to pay for the manufacturing.[39:10] Jose shares a story of someone backing her when she had a cash flow issue.[43:13] What were some challenges you had to make personally to get this company going?[44:15] Jose talks about renting her house out on Airbnb to get the money she needed to keep her company going.[47:53] If you have a dream and you want it bad enough, you will find a way![48:44] Jose believes that there is no such thing as luck; it is about timing and being ready when the time comes.[49:42] Jose shares that they have over 200 products now.[51:15] Jose speaks about having their own factory in Australia for hair care and how that came about.[54:27] How many countries are you in now?[55:29] Jose discusses their direct to the consumer online store for hair care products.[58:14] Jose talks about the direct to consumer color trend and whether she would ever consider putting her color products out for home use.[1:00:39] Did you buy out all of your partners, so you own the company completely?[1:01:46] Jose talks about the risk that entrepreneurs take when it comes to financing their startups.[1:03:55] Jose discusses how her company has been funded over the years.[1:06:29] Her life changed completely last year when the deal closed with a new global investment firm.[1:09:19] Jose shares the challenges she had building her company, especially trying to be taken seriously because she was a woman.[1:12:30] How do you balance running this empire as the mom of two children?[1:14:20] Jose shares the story behind the phrase, well done, Jose.[1:16:51] Jose talks about why she has the nickname of Queenie.[1:18:07] Thank you so much for being on the show! Links and Resources Grow My Salon Business Find Jose Bryce SmithO&MInstagram | LinkedIn | Twitter

Often I feature world-renowned hairdressers on the podcast, and at other times, I like to feature lesser-known people from the industry that have great success stories that are not only relatable but every bit as inspiring. Some guests on the podcast have lavish salons and high-profile clients in high-profile locations that charge big money for their services. But the problem is that often I find that that actually isolates some listeners, and they say or think to themselves, "I can't do that in my small town - that's just not possible!"  Or they will have all sorts of excuses to justify their shortcoming ranging from 'Amazon has destroyed retail for salons' to blaming the current 'economic situation' that the world is in. And while I am not discounting any of that, I also meet salons that, despite everything, are doing well! And so as part of the 'comeback series' of podcasts, my guests today's are Sonya Gettinger and Ally Deering, who are two of the partners in 'Hollywood Hair' which is a group of 3 salons based in Centralia which is a town of 12,000 people in Illinois, and in two of the salons they are each producing well over a million dollars year …and close to 20% of that is in retail sales.  And when it comes to profit, they aim for a 20% profit margin, and that's after the owners have been paid!  So, in other words, they have a very successful business, even though their main salon is in a town of 12,000.   In today's podcast, we will discuss:The impact that COVID has had on themThe upside and downside with social mediaThe key to a successful expansion Building team culture…  And lots more!In This Episode:[02:24] Welcome to the show, Sonya and Ally![02:52] Sonya and Ally speak about their salon Hollywood Hair and where they see it going in the future.[05:55] Listen as they discuss their concierge service and the benefits it has afforded them on the retail side.[08:55] Did you lose any staff during the lockdown?[10:44] They share how they are marketing the safety precautions.[12:47] Ally discusses the impact that social media has had on their business.[15:00] Retail has remained steady at 20% during the pandemic, even with the shutdown.[17:48] Antony speaks about customer service's need to keep the clients buying products from your salon.[19:24] How do you manage and set guidelines around social media?[21:32] Sonya shares the ups and downs of using social media.[23:40] Sonya speaks about putting her team on lockdown with social media because of two stylists bashing the salon.[26:02] Sonya discusses working behind the chair, even though they now have three salons. [28:42] Listen as Sonya shares learning to manage the staff and how to protect the salons.[31:10] At what point do you know it's time to open another salon?[32:26] Ally shares what they wish they had known before they opened the second salon.[35:47] Sonya discusses opening other salons with current staff and deciding which employees they want to make leaders in the new salons.[37:40] Do you finance them into the salons, or do you require them to get the loans?[38:45] Ally shares the three things she believes you need to create a team culture.[40:32] Sonya speaks about the difference between young hairdressers now and how she has had to change their procedures to meet them.[44:35] What percentage do you aim for after the owners have been paid?[47:44] Ally discusses apps they use at the salon.[48:47] Sonya shares her insights on the best way to expand.[50:43] What total sales do you expect your stylists to do each week?[53:27] Thank you so much for being an open book about your business.[54:25] Sonya shares some final thoughts for the listeners.[55:38] Thank you, Ally and Sonya, for being on the show!Links and Resources Grow My Salon Business  Grow My Salon Business Episode 18 with Alicia SoulierFind Ally and SonyaHollywood Hair Salon & Spa@hollywoodhair Facebook @hollywoodhair&spa Facebook |  LinkedIn 

I get the privilege every week to talk with salon owners all over the world, and some of them are doing it really tough, and believe it or not, others are doing better than ever! Now I know there are many reasons as to why some salons are doing well, and others have been decimated, and it’s not always in your control, and so I don’t want to belittle the very real struggles that some salons are facing because of COVID and lockdowns, etc. But over the next few weeks, I want to focus on what I am calling ‘Comeback stories’ because we all need some good news to focus on and always to be looking for how we can tweak our approach as salon owners. So on that note, my guest today on the Podcast is Tony Walmsley. Tony is the owner of the Anthony John salon in England, and even though England has gone back into lockdown at least until the 2nd of December, Tony’s business has consistently been growing over the last 12 months. So if you are like me, you will want to know what are the things he’s doing that might help your business…  So, in today’s podcast, we will discuss:The role that leadership plays.Tony talks about his marketing strategy…and The importance of building a team cultureAnd lots more! In This Episode:[02:40] Welcome to the show, Tony![03:19] Tony shares his background and his journey into the beauty industry.[05:41] Listen, as Tony discusses how his salon has continued to grow throughout the pandemic.[08:40] Have you lost any team members because of COVID?[10:06] Tony speaks about the new team members he has hired.[12:59] Tony discusses what leadership looks like in his salon from day to day.[15:32] Tony says they start each day with a team brief to begin the day on track.[18:04] The most important thing Tony has learned as a salon owner is having conversations as quickly as you can and being proactive.[20:27] As a leader, how do you overcome adversity?[23:23] Tony speaks about what he wishes he was better at.[24:52] Tony shares what he believes his biggest strengths are.[27:38] What did you learn from the first lockdown to help you prepare for this second lockdown?[30:02] Tony says that he reaches out to one of his team members every day to make sure they are ok and in the right frame of mind to return.[34:00] Listen as Tony shares how they have been keeping in contact with their clients.[38:09] Tony speaks about the social media platforms he uses to connect with his clients.[39:14] Tony shares his marketing strategy and marketing approach through COVID.[41:20] They are sharing their safety protocols with their clients through social media.[43:55] Did you get any push back on the safety tax you are charging clients?[44:57] Tony talks about how they changed their scheduling to accommodate social distancing.[47:55] Tony speaks about where his inspiration comes from.[52:13] Tony shares that he doesn’t follow the industry because he wants to do things differently than everyone else.[54:55] Tony details his steps to create a positive and nurturing culture.[56:12] Antony speaks about the filters he used when he was hiring team members.[58:34] Tony, thank you for being on the show! Links and Resources Grow My Salon Business  Find Tony Walmsley Anthony John Salons@anthony_John_SalonsInstagram@anthony_John_WalmsleyInstagram

Today I'm going to talk about a question I am often asked, should you buy an existing business or build a business from the beginning? There is no one size fits all answer, so let's talk about the pros and cons of both options. I have done both. There are good and bad with both options, and they vary dramatically depending on the business you are buying and the situation you are in as a potential buyer.Some red flags to look for are: most businesses are built around the person who owns it; when they leave, the business's value often leaves with them. The second challenge is that you need to be cautious about what the person selling the business will do. Probably the most important challenges are you are inheriting the culture of that business, and the existing team might not be willing to make the changes you want to make. When ownership changes, it's an unsettling time for both the staff and the clients, and you might end up with no staff or clients.Now let's look at the advantages of buying an existing business. If you buy an existing business, that means it's already functioning with staff, clients, and relationships with vendors. You also start with the staff, clients, and an immediate cash flow, which is a huge advantage over building a new business. It also comes with structure and systems in place and has already established itself in the community.Is it a get rich quick scheme? Should you do it? There is no cut and dry answer to that, it's up to you, but buyer beware, as the saying goes. We cover many points in this podcast that show you some things you need to be aware of if it's something you are thinking of doing. In This Episode:[00:33] Welcome to the show![02:01] Be careful about the type of salon you are buying; the value might leave with the owner.[03:22] You need to be cautious about what the person selling it is going to do.[04:58] When you buy an existing business, you are inheriting the culture of that business.[06:27] With the business comes the people, the existing team might not be willing to make the changes you want to make.[09:09] If you allow the owner to stay on, be careful that they aren't working behind your back.[11:14] You might end up paying too much for an existing business.[14:15] Don't forget to think about the fixtures, furniture, and inventory's worth.[16:46] Find out the real reason they are selling.[19:04] Antony discusses the advantages of buying an existing business.[20:40] An existing will have systems and structures already in place.[22:31] The risk element is less.[23:39] Antony shares some questions that you need to ask yourself.[26:11] Have you got what it takes to run a business?[29:14] Another thing to think about is whether all the money has to be paid upfront?[31:07] Do you already have another salon? Where will you work?[33:47] Are you a leader because it's a people business that you are buying?[35:51] Antony says it can be hard work, and there is a risk element involved.[37:31] Thank you for listening! Links and Resources Grow My Salon Business 

My guest today is Paul Dare, hair stylist, salon owner, an amazing educator and inventor of the ‘Chisel’ …more about that in a minute…   Paul is a friend of mine that I have known for a long time and not only is he a great haircutter, but he has an immense amount of experience in the industry so it’s great to have this opportunity to share his wisdom and insights and down to earth approach.  In today’s podcast we will discuss:The key to staying motivated during a long careerWhy it’s important to continually reinvent yourselfWhat it takes to build a strong salon culture…Closing his salon every alternate Saturday… AndThe Chisel … And lots more!  In This Episode:[02:14] Welcome to the show, Paul![02:58] Paul shares his backstory and his journey to where he is today.[05:49] Paul speaks about cutting hair with a wood chisel.[09:27] Listen, as Paul discusses why he still enjoys being behind a chair after over 30 years in the business.[12:16] Paul talks about the importance of a good consultation.[14:07] What keeps you motivated after all these years in the industry?[18:24] Paul discusses what is different today in the hair industry than when he started, what is better and worse.[22:24] When Paul teaches a class, he takes them on a journey, and in the end, he wants them to analyze themselves and see where they are lacking.[26:24] Paul speaks about having training one day a week to make his staff strong.[29:07] It's a salon owner's responsibility to have training available for their staff.[32:01] Listen, as Paul describes the difference in hair texture when using a chisel instead of a razor.[35:01] Paul speaks about clients returning and saying they loved the way their hair felt after being cut in this manner.[37:52] Paul believes that it's better to give young hairdressers the chisel when they start so they can see what happens.[39:46] Even if they make a mess of it, they can be taught how to correct it, which is invaluable.[43:36] What do you wish you would have known before you opened your first salon?[47:10] Paul discusses the key things you need to create a good team culture.[51:46] What do your young GenZ hairdressers want in a salon versus what you wanted when you started?[54:09] Do you feel like young people today are motivated to work as hard as they did in your generation?[55:10] Paul shares how he reacts when someone on his team leaves.[57:00] Paul speaks about how flexible he is with his team's days and hours of work.[1:00:54] Paul shares some final thoughts with the listeners.[1:02:13] Thank you so much for being on the show.Links and Resources Grow My Salon Business  Find PaulDare HairCut-Like-A-Master Workshop@thepauldareInstagram @pauladareFacebook

Today I am talking about sustainability, carbon footprints, being green, recycling, looking after the planet, etc… And sometimes I think that because that’s the very unsexy side of hairdressing that people might tune out …But I Really, Really want you to listen to this because as the posters say “There is no planet B’ and we are all in this together.” And the more educated, informed and aware we are the better for our collective wellbeing and the wellbeing of humanity. My guest on today's Podcast is Fry Taylor Co-founder of greensaloncollective.com  Green Salon Collective was founded by environmental experts, hairdressers & eco campaigners, GREEN SALON COLLECTIVE is the original authority on salon sustainability throughout the UK and Ireland. Their vision is to facilitate salon sustainability by recycling the unrecyclable. The profits raised from the sale of all commodities get redistributed and recycled too by supporting charities & local communities, as well as aiding all salons on their own journey towards a greener future. Now I know that about 30% of my audience is in the UK and Ireland the rest of you are American, Australian, Canadian, New Zealand, or scattered around another 50 countries.  Green Salon Collective is a similar business to Green Circles in North America and Sustainable Salons in Australia, and I am sure there are more out there in other countries too. But, no matter where you are from, I encourage you to listen in to this podcast as there are some great initiatives being spoken about.  In today’s podcast we discuss:How participating in Green Salon Collective brings in new clientsSome amazing things that can be done with recycled salon materials that would normally end up in landfillHow profits are reinvested back into local communitiesAnd lots more! In This Episode:[03:26] Welcome to the show, Fry![03:52] Fry shares an overview of what Green Salon Collective does.[04:49] Why did you start this company?[07:17] Fry speaks about GenZ and how they embrace recycling.[09:09] Fry discusses how salon owners can benefit from a system like this.[13:02] Listen as Fry shares how to justify the green fee to clients when they ask.[16:53] Many salons across the world are charging PPE fees, so why not add on a green fee?[19:00] Fry speaks about what the process looks like from a salon owner's perspective.[21:38] They supply Salons with containers to help them separate the items to be recycled.[25:08] Fry discusses how often the recycling is picked up and how much room they need for the boxes.[26:45] Fry speaks about how hair is recycled.[28:10] Fry shares a story about how hair is being used to absorb oil.[30:10] He discusses how hair is used to make mats that can filter the trash from water in drainage systems.[32:43] Fry speaks about other uses for recycled hair.[35:09] Listen as Fry discusses what metals in a salon we can recycle.[38:01] Fry gives some rough numbers on the amount of foil a salon can recycle.[40:01] He shares the plastics they recycle and what they do with it.[43:24] Gloves are tricky because they are contaminated; they use a special company to recycle them. [46:29] Is plastic wrap a recyclable commodity?[47:28] Fry speaks about paper and cardboard recycling and how it is done.[50:05] Listen as Fry discusses recycling salon chemicals.[53:15] How does your company handle PPE?[54:33] Fry talks about the charities they can support.[56:23] He speaks about Paul Mitchell being the first product company to reach out to them.[58:00] Fry discusses what he believes salons of the future will look like and how sustainable they will be.[1:03:05] Thank you so much for being on the show today. Links and Resources Grow My Salon Business  Matter of trust - Who recycle hair and then create oil spill mats Oil spill hair boomsPrecious Plastics Haircuts4homelessHair and Beauty CharityGreen Circle SalonsSustainable SalonsGreen Salon Collective@greensaloncollective Instagram |  LinkedIn 

One thing about podcasts that I really love is that you get to ask people questions that in a social situation would maybe be a little too intense, whereas on a podcast they recognise that that's the intention.My guest today is Michaeline DeJoria, not only is Michaeline the daughter of John Paul DeJoria, the co-founder of John Paul Mitchell Systems but amongst other things, she is also Vice Chairman of the company.I loved having this opportunity to talk with Michaeline and to ask her questions about her life growing up with JP as your dad, the different roles she has had in the company, the values that the company is built on, the importance of the company culture, how she raises her 3 children, the impact of COVID on the business and the responsibilities that come with her position.We jumped all over the place and she is every bit as charming, and open and down to earth and intelligent as you might imagine her to be.In This Episode:[01:41] Welcome to the show, Michaeline![02:37] Michaeline shares her background and her job with John Paul Mitchell Systems.[04:45] She talks about working in every aspect of the company, every department starting in the warehouse.[06:49] How has working in every aspect of the company affected where you are today?[08:22] Michaeline discusses having imposter syndrome because she was the boss's kid.[09:35] Listen as Michaeline shares why she works in the company's beauty division instead of one of the others.[11:40] Michaeline speaks about the story behind the iconic photo of her with her dad as a child.[14:27] Was there ever a moment as a child, you realized that your life was different than other kids?[18:06] Michaeline discusses how she keeps her kids grounded and confident in their abilities.[21:07] Why has JP never sold the company?[23:07] Michaeline shares the culture they cultivate in the company and how it is just part of the DNA.[25:22] Listen as Michaeline shares how the culture evolves over the years with the different generations.[27:57] "It's finding a way to have the current situation better amplify your principles." [31:32] How are you adapting to working from home?[33:07] Michaeline discusses working with Millennials and GenZ versus working with the older generations.[36:59] Michaeline shares the company's approach for working through the pandemic.[39:56] Listen, as Michaeline discusses how JPMS handles the social unrest that is happening now.[41:18] She speaks about  Black Lives Matter and the opportunities to change some aspects, even though they have always been inclusive.[43:36] Why is it so important for JPMS to give back to so many organizations?[46:18] Michaeline shares a story about her dad, helping some strangers in a restaurant.[48:38] They discuss the movie Good Fortune, a movie about John Paul's life.[51:22] What are some leadership hurdles you have had to overcome?[53:04] What is the most important thing you have learned from your dad?[56:57] Michaeline talks about the trust that JP put his company in to protect his people.[58:08] Michaeline answers some rapid-fire questions from Antony.[1:01:09] Thank you so much for being on the show!Links and Resources Grow My Salon Business  Find JPMSJohn Paul Mitchell Systems Find Michaeline Michaeline DeJoria Watch the trailer to Good Fortune the inspiring life story of John Paul DeJoria belowhttps://youtu.be/vRDmM2lCK1k 

You may not realise it, but I always record this introduction after I have recorded the interview and then edit them together.  I have just finished today's interview with an old friend and NYC salon and school owner Nick Arrojo, and I don’t mind saying it’s had a profound impact on me.  I’ve known Nick since the early 80s when we both worked at Sassoon in the UK and since then he has been one of those success stories building an incredible business in New York, one of the toughest cities in the world. I love success stories and at times like these; I think we need them more than ever.  But, successful people are not successful because they don’t have challenges to overcome, they are successful because they have challenges but they overcome them.  Nick is a salon owner like most of the audience listening to this and like everyone he is also having challenges due to the impact of COVID and the honesty and humility of this interview rams home more than ever what this is really doing to two people's livelihoods and the future of this industry.  In today’s podcast we will discuss:The impact COVID is having on his businessChanging business models and the future of hairdressingWhat leadership, courage and optimism looks likeAnd lots more! In This Episode:[02:12] Welcome to the show, Nick![02:55] Nick shares his backstory and his journey to where he is today.[06:13] Listen as Nick discusses what has happened in 2019 and 2020 before, during, and after the pandemic.[09:10] Nick speaks about the unknown zone we have all been in this year with COVID.[12:30] He discusses a salon he had to close in 2020, an emotional and financial hit.[14:11] Nick shares the perfect storm that hit his salons in 2020.[17:11] He speaks about opening one of his salons during reopening, fully booked with clients, and no staff because they all left.[20:01] Nick discusses his other salons and school and the challenges of making them work for the social distance world.[23:02] Every day that his salons are open, he is losing money even today.[26:06] When your employees left, was it because they wanted to go independent or because the government was paying them more to stay home?[30:25] Nick shares the risks he is facing when he closes one of his salons.[33:00] He discusses negotiating with his landlords.[35:32] Nick walked away from his Tribeca location and shared how much he has to pay the landlord.[38:14] You go from victim to survivor daily, and he has decided to be a survivor.[40:51] 50% of his clients have moved out of the area.[44:05] Nick talks about the percentage of salons being independent businesses of one.[46:14] What do you believe is the new business model for salons as we advance?[48:32] Nick shares the membership model idea that he believes will be the hair industry's future.[51:13] Nick describes all the tools you will get once you are part of his membership model.[54:52] When you become an owner, people think you are stealing their money.[56:24] Antony speaks about his idea of a cooperative business model.[59:20] Nick believes that today the asset is the brand, not the brick and mortar.[1:03:38] Nick shares a story from his past, explaining his very optimistic attitude, even though his businesses are falling apart because of the pandemic.[1:06:30] Nick talks about selling his property, which will keep him in business until the tide turns.[1:08:56] Nick believes that better days are ahead.[1:11:45] Thank you for being so optimistic and being open and honest with our listeners.[1:13:40] Thank you for being on the show! Links and Resources Grow My Salon Business Find NickNick ArrojoInstagram | Facebook | Pinterest

I always strive to bring a range of guests to the show that can help you grow as a professional, and we need that now more than ever! When I opened my first salon, like many salon owners I was full of enthusiasm, a strong work ethic and a dream to make a difference.  I believe that most salon owners start off like that.  Perhaps when they start most of them don’t have much in the way of business savvy but they understand that the key to growth is to develop and keep their team and so they make decisions and changes to their business with a view to everyone benefitting.  But many a salon owner have found that their team doesn’t always see the changes and direction that the business is going in as a fit for them - and so they leave.  Now don’t get me wrong, a certain amount of staff turnover is healthy for a business, and there will come a time where it’s inevitable that people will leave if the business is moving in a direction they don’t like, and so if a stylist leaves it's often best for everyone.  But having a ‘walkout’ where a whole bunch of team members leave at the same time is a special kind of pain that many salon owners experience and sometimes more than once!  My guest on Today's Podcast is Tracy Ftacek, Chicago based owner and founder of the ‘Pretty Convenient App’ and as a salon owner, she once experienced a total staff walkout.  In today’s podcast we will discuss:What causes staff walkoutsHow to bounce back from a staff walkout…andHow a walkout is an opportunity for both personal and professional growth And lots more!In This Episode:[02:54] Welcome to the show, Tracy![03:21] Tracy shares her backstory and how she got started in the industry.[05:32] When did your employees walk out on you?[06:31] Tracy says the communication and consistency are two strong reasons her team members walked out.[08:04] Listen, as Tracy speaks about the day, this all culminated.[11:33] Tracy shares that her team members had been planning their walkout.[13:06] Antony speaks about this happening to him also, so he understands what she went through.[14:03] What changes made the team members uneasy?[17:27] Listen, as Tracy discusses that her team members didn’t trust her, and she didn’t communicate how the changes would help them.[20:55] Tracy shares the three top things she learned from the walkout.[22:18] Tracy speaks about what communication with her team looks like now.[25:20] The conversation now is what we are currently doing, how do we make it better?[27:40] How did this change the way you approached recruiting a new team of people?[31:23] Everyone is going to leave one day, and that’s ok.[32:28] Listen, as Tracy discusses why you shouldn’t treat your employees like family because they aren’t, and they will leave, eventually.[35:47] Tracy shares how this all changed her relationship with her new team members.[37:51] Tracy speaks about how she revamped her salon systems and guidelines for new employees.[40:43] How did you grow as an individual going through that experience?[43:51] Tracy shares some advice for new salon owners and what they need to expect.[46:48] Tracy shares some final thoughts for the listeners.[47:09] Thank you for being on the show!Links and Resources Grow My Salon Business  Find TracyPretty ConvenientEmailInstagram | Twitter |  LinkedIn

There are many ways to look at the salon industry and judge its viability or effectiveness, but sometimes a couple of simple numbers tell you a lot about it.   For a business to grow, you need two things to happen, first; you need to attract new clients, and second, you need to keep them. The more you keep, the more you will grow.    In last weeks podcast episode 56 with John Harms from Millennium software we discussed the statistics he’s gathered that say that if you get ten new clients today, only 40% of those will come back for a 2nd visit, and only 25% of those will come back for a 3rd visit.    And that after 6 visits only 1 of the original 10 remain. Is it just me, or is that ridiculous!   Salons should spend as much time, energy, and money trying to convert and retain a higher percentage of their new clients than always trying to attract new ones.    That’s leads us to the obvious question which is, why do clients leave?   On this episode, we learn:    Why marketing to just new clients doesn’t grow your business.The three things you should focus on in your marketing.The five reasons consumers change who they do business with.  And lots more!   In This Episode: [00:32] Welcome to the show! [02:22] Antony shares some statistics, a former guest of his mentioned. [04:04] If all your marketing is getting new clients through the door, how do you retain them? [04:27] Antony speaks about the three things marketing is about Client Generation, Client Conversion, and Client Retention. [06:45] Can you imagine having five new clients a day, and you keep all of them? You would have over 1.5 million dollars a year. [09:03] Antony shares some numbers when you have six fully booked stylists all day every day. [11:08] Antony discusses a statistic he saw that covers not just salons but all small businesses about why consumers change who they do business with. [14:01] Antony defines a commodity and why 17% of people change who they are doing business with because they consider it a commodity. [15:25] 48% of the time, we change who we do business with because of the experience. [16:44] How do you fix it? [19:35] Antony talks about making sure the client has the best experience they can have. [20:23] We need to focus on Conversion and Retention, not just on Generating new clients. [21:01] Antony speaks about a free webinar he is hosting called The Five Steps To Unlocking Your Salon’s Potential. Register at www.growbusinessschool.com/register. [21:58] Have a great week and thank you for listening.   Links and Resources Grow My Salon Business    Episode 056 with John Harms - Your front desk point of sale software system should be your best friend and silent business partner.

I once heard it said that every business is now a technology business, and I believe that to be true today more than ever before. As a generalisation, the hairdressing industry has not always been what would be called ‘early adopters’ when it comes to embracing new technology, and that is often to our detriment. But, having relevant information constantly accessible is what is needed to run businesses efficiently, and for salons having state-of-the-art Point of Sales Software is the starting point.Like everything, there are a lot of POS systems on the market, and like everything, there is a lot of variation not just in the technology but also the innovation and the support and the customer service, etc  My guest today on today's Podcast is a friend of mine John Harms who is the Founder, owner and CEO of Salon Software Millennium and Meevo 2. I always love talking to John because he has a great insight into the salon industry and some facts around it because of the unique insights that he has into the back end reporting systems in salons.In today’s podcast we will discuss:The 6 most important growth indicators The importance of Client RetentionThe changing salon business models Online bookingsThe impact of COVID And lots more! In This Episode:[02:49] Welcome to the show, John![04:15] John shares his background and how he got pulled into the beauty industry.[07:00] John describes the difference between his Millenium and Meevo software.[09:20] Listen as John speaks about what sets Meevo 2 apart from other industry software.[12:33] John’s favorite part of Meevo 2 is that it takes appointment booking from three minutes to 30 seconds.[13:18] What device are salons using the software on most?[17:22] John discusses the security that is built into the software for salon owners.[19:58] John shares that stylists can still book appointments on their phones when the power goes out.[21:44] John’s software is in over 15,000 salons.[24:00] Listen as John discusses how his software can track new client retention after six visits.[26:26] John believes that rebooking might be the issue with retention and maybe not treating them as well on the third visit as you did on the first.[29:39] What are the top five KPIs that salon owners should pay attention to?[33:28] John speaks about what he sees differently in KPIs in different countries.[35:26] John shares that small salons still need his software to keep the operating proficiently.[37:26] Listen as John talks about how some salon’s look at online booking.[40:13] John shares some controls they have with their online booking software.[41:35] John talks about the smart center dashboards that can be personalized.[43:50] He speaks about the self-pay capability on Meevo 2.[45:05] The idea’s portal allows the community to offer some ideas on what they need or would like to see differently.[47:46] Do you have a particular issue with the industry that you would like to eradicate?[50:09] John shares what he thinks the beauty industry will look like in the next three to five years.[52:58] Thank you so much for being on the show![53:17] John shares some final thoughts for the listeners. Links and ResourcesTo sign up for free Masterclass with Antony - use the link below.https://www.growbusinessschool.com/registerFind John: John HarmsMeevo 2MillenniumsiTwitter | Facebook |  Instagram

My journey in hairdressing has been incredibly rewarding at lots of levels. But one thing I never take for granted is the people I have come to know and the friendships I have made in this industry along the way. We are living through challenging times, and I think it's at times like this that the importance of people, of community, of friendships, of bonding, and engaging with each other is more important than ever. My guest today is 'Duffy', one of the world's leading editorial hairstylists. Currently based in New York Duffy works with many of the biggest fashion brands in the world creating cutting edge hair. He's also a good friend of mine that I have had the pleasure of knowing for the last 20 years and witnessing his work ethic, his professional growth and achievements have been amazing to watch. But all that aside, the thing that really stands out for me is that he is one of the nicest, most grounded, and genuine people you will ever meet. And for me, that trumps everything.In today's podcast, we will discuss:Duffy's journey into the world of editorial hairdressingThe advice he'd give to young hairdressers who wants to walk in his shoesWhat drives his creativitySocial media and the impact it's had on fashion… And… What influence Coronavirus might have on fashion?And lots more! In This Episode:[01:56] Welcome to the show, Duffy![03:12] Duffy shares his background and his journey to where he is today.[05:35] Duffy talks about working in a salon behind the chair when he first started.[08:18] What was the appeal of editorial hairdressing for you?[11:40] Duffy discusses how his training didn't prepare him for editorial work.[13:27] Duffy speaks about his first experience in fashion hairstyling.[17:46] Listen, as Duffy shares what a young hairstylist needs to do if they want to have a career in editorial styling.[21:15] Duffy says that young hairdressers need to find their own flavor and not copy anyone, try to do it differently.[23:58] What are some things that young hairdressers do wrong when they are working with you?[27:01] Always remember you are part of a team that is trying to produce a product that is finished and polished.[30:15] Duffy shares that when you first start out, you don't make any money. You have to work for it.[33:45] You don't find an agent, an agent finds you.  [36:18] Duffy's favorite work is editorial. He shares all the different aspects of his career and the work he does in movies.[39:25] On the red carpet, you are taking on a well-known person, and it's your job to enhance their persona.[40:41] Is there a go-to Duffy look?[44:01] Duffy speaks about a painting he saw years ago that was opposite of the others he had seen.[45:48] What is your creative process, and references do you fall back on?[47:55] Duffy talks about the difference between technique and taste.[49:43] Duffy discusses what he gets back from all the countries he travels to for work.[52:55] Listen, as Duffy shares how he thinks the pandemic will impact the fashion industry.[55:21] He discusses how, in editorial work, they have had to rethink how they are producing imagery.[56:27] What kind of impact has social media had on your career?[59:15] Duffy speaks about the energy and excitement that young hairdressers bring to the industry.[1:01:11] How do you stay relevant and keep reinventing yourself?[1:02:15] Duffy wishes he was better at all of it because that pushes him.[1:04:54] Thank you so much for being on the show! Links and Resources Grow My Salon Business Find Duffy:@duffy_duffyInstagram

There are only a handful of hairdressers that truly deserve the title 'Iconic.' But my guest today is Mr Tim Hartley, and he is certainly one of them. Tim is the former International Creative Director of the Sassoon Organization. And over a long career, he has influenced a generation of 'haircutters' with not just how he 'cuts hair' but also with his thoughts about hair and fashion and his understanding of all the references that the wider fashion world draws on. That's one reason I love talking to him because whether it's from art or architecture or music and popular culture, he is a wealth of inspiration. Since leaving Sassoon 16 years ago, Tim has continued to shake things up under his own brand. And still, to this day, he has a lot of wisdom, passion, and a genuine love for the craft that is not only rare to find but also very inspiring!So, in today's podcast, we talk about:The process of creativity… How hair fashions evolve andTim's new project 'Tim Hartley Hair world' andHow COVID might impact on hair fashions…And lots more!In This Episode:[02:03] Welcome to the show, Tim![02:40] Listen as Tim shares what keeps his passion for the industry alive.[06:30] Tim discusses how he handles hair and the unique opportunity you have to change someone's life with scissors.[09:07] Tim speaks about engaging the head and hands to create something beautiful for the client.[13:18] How do you think the pandemic will influence fashion and trends going forward?[15:49] Tim believes that hairdressers need to relearn shampoo's art and how to take care of hair again.[17:59] Tim believes now is the time to revisit all the amazing above the shoulder haircuts.[20:26] Tim says that the ponytail goes with hoodies, and the fashion cycle has turned, and we are starting all over again with haircuts.[23:23] Antony speaks about how refreshing it is to see a short haircut after all the long hair that's been popular.[25:25] It's time to bring the hair up above the shoulder so it can move.[28:02] Tim shares about a project he is working on.[31:00] Listen as Tim discusses a magazine he was featured in.[33:59] What is  Tim Hartley Hairworld?[36:15] Tim talks about his education and training system designed for today's trends.[38:52] Tim says he is trying to create looks that can be done easily and quickly.[42:02] When will Tim Hartley Hairworld launch?[45:41] Tim discusses how being Creative Director of Sassoon came with a restriction to create hair in the Sassoon way.[49:12] Beauty and glamour are the common thread that runs through everything he does with hair.[52:09] How has Instagram influenced fashion and education?[54:24] Tim speaks about a hairstylists environment and finding things you like to cultivate what you do.[58:21] Tim shares some last words.[58:33] Thank you so much for being on the show! Links and Resources Grow My Salon Business Find Tim:Tim HartleyTim Hartley Hairworld@THHairworld Facebook | Pinterest | Instagram 

Hairdressing is a career that starts for most of us behind the chair, building a column of clients, and for some people, they only ever want to work behind the chair, and there is absolutely nothing wrong with that, and it can be very rewarding at every level. But for others, their career branches off in different directions, and they seek other opportunities but still within the industry. My guest on today's podcast is Sophie Hill, who is a former salon hairdresser who transitioned through various areas of the industry and eventually formed her own successful P.R. company and has now morphed once again into the head of marketing with London based salon group Headmasters…In today's podcast, Sophie and I talk about: The opportunities there are in a hairdressing careerHow the skills you learn as a hairdresser can help enormously if you choose to transition into other career paths We also talk about the changing role of P.R. and Marketing and how Social media is impacting on thatAnd we also talk about what salons should be focusing on as far as marketing and P.R. goes as we come out of lockdown … In This Episode:[02:41] Welcome to the show, Sophie![03:05] Sophie shares her background and journey to where she is today.[04:40] Sophie speaks about what has driven her to reinvent herself over and over.[07:32] She was a technical consultant for two years with L'Oréal.[10:50] Listen, as Sophie discusses the different roles with P.R. marketing and social media.[14:08] Sophie believes that social media hasn't replaced P.R or marketing.[15:57] Do fewer salons have a P.R company now than they did ten years ago?[18:42] Sophie says to try a social media platform and see which one works best for your clients.[20:48] Sophie speaks about her company's email marketing campaigns.[23:08] What three things would you suggest a salon owner focus on when it comes to P.R.?[25:14] She shares a survey her company did, asking why people visited a certain salon and the results.[27:54] Listen as Sophie speaks about where salons should focus their marketing during this pandemic.[31:33] Sophie says that if you are an independent salon owner, stay in touch with your clients during the pandemic closures.[33:32] What are the top three things that Headmasters have done consistently to grow to 56 salons?[37:23] Antony believes that loyalty is a major part of being able to grow your company.[41:00] Sophie speaks about the guidelines that Headmasters uses with their salon staff around social media.[44:40] How do you see the retail model changing in the future?[46:07] Sophie shares what her company is doing to cultivate e-commerce for selling products.[47:24] Sophie discusses what she thinks will permanently change in the salon industry once the pandemic is over.[50:25] Thank you so much for being on the show! Links and Resources Grow My Salon Business Find SophieHeadmasters LinkedIn

All over the world in the last 10 years, there has been a huge renaissance of the barbershop. Quite simply barbering has become ‘cool again’ and there has been a return to the ‘Barbershop’... that uniquely ‘male space’. I don’t for one minute think that it’s a trend that will return back to the ‘unisex model’ that existed since the ’70s. But like everything, there are inevitably some people that have done it far better than others.My guest on today's Podcast is Matty Conrad who amongst other things is a barber and founder of ‘Victory Barber & Brand’ based in Victoria the capital of British Columbia in Canada… which if you haven’t been there is a stunningly beautiful part of the world.  In today’s podcast we talk about:The heart and the passion that sits behind the Victory brandWhat is it that makes a successful barbershop and why it’s essential to control your cultureMatty talks about how he has overcome the hurdles that exist in growing any business…When is the right time to expand What it really takes to start a product lineAnd lots more! Matty Conrad is one of those people that is well worth listening to and I’m sure you won't be disappointed there is an authenticity and humility about him that is hard to find and I think that is one of the things that make him the success he has become and rightly deserves…  In This Episode:[02:03] Welcome to the show, Matty![02:46] Antony, where he first met Matty.[05:33] Matty speaks about sitting in the front row during a talk that Antony was giving.[07:50] Matty discusses going from owning a salon to opening a barbershop and making the transition.[10:21] Matty speaks about being obsessed with old school barbershops.[13:27] Antony shares a story about Matty carrying a moose head into his brand new shop.[14:56] Do you recognize consciously that you are the brand?[17:07] Matty speaks about becoming himself wholeheartedly without reservation and how that drew people to him.[18:48] Matty shares why he put the moose head into his new barbershop.[21:00] Matty discusses his ballooning debt when he opened his first barbershop.[23:33] A week before he opened, he had no barbers and wondered how he would handle all six chairs by himself.[25:24] Matty speaks about selling his salon and the person he sold it too.[29:15] Matty discusses what he learned from Antony's books about people leaving your salon.[32:09] Matty shares about opening a bar that had a barbershop in the back that clients can wait in for their haircut.[34:35] Someone tried to duplicate his shop, failed, and then asked Matty if he wanted to buy it.[36:32] Matty speaks about moving to Vancouver to grow the shop.[38:54] What's the key to successful expansion?[41:33] Matty discusses trying to rehabilitate his employees and realize that it's not his job.[43:38] "It's easier to employ people who share your values than try to change the values of people you've got."[45:24] Matty speaks about fear, and who is holding the bag.[48:33] Matty discusses his product development and the stories he tells about the products.[50:20] He shares the challenges he faced trying to get his products manufactured.[53:19] His products have never made him money, even though he owns the brand.[56:23] Matty thinks barbershops are a trend, but momentum will keep them going.[59:31] Matty shares some final thoughts with Antony.[1:00:10] Thank you for being on the show!Links and Resources Grow My Salon Business  Find Matty:Matty Conrad@mattyconradInstagram | Facebook Victory Brand Products Podcast

In last weeks podcast, I interviewed two young hairdressers, one from the US and one from Australia with the aim of finding out what makes Millennials and Gen Z 'tick'.We had a great response and so this week I’d like to wrap up with Deanna and James both from the UK talking about their goals and ambitions and what a career in hairdressing means to them.Amongst other things, they recognise that they have the technology available to them in the form of the internet and social media etc that generations before didn’t have and obviously that impacts on the marketing of themselves and how they learn.But, the thing that stood out to me is that none of them used money as the reason why they left a job or what they looked for in a job.Instead, they all spoke about the importance of family and being part of something bigger than themselves.They spoke about wanting to belong to a community… not just in the local sense but also in the professional sense.They spoke about wanting to grow as professionals and wanting career opportunities… and you could just tell that they all loved and I mean loved doing hair!So if we want to keep people like this in our industry and in your salon, what are the opportunities that you are creating in your salon?What are the things that you do to make your team feel recognised and acknowledged?What are the things that you could do to make them feel like they're part of a bigger community and to give them a greater sense of purpose?Sure they might be a few years younger than you and I, but are their needs and expectations really that different?In This Episode:[01:57] Welcome to the show, Deanna![02:19] Deanna shares her background in hairdressing.[03:51] Listen as Deanna discusses why she has changed salons.[04:42] What four things do you think stylists in your generation are looking for when picking a salon?[06:48] Deanna speaks about how important it is to work in a salon that allows her to grow.[08:59] Deanna shares her insights into cutting hair when styles change.[10:17] If you owned a salon, what things would you do to motivate your team?[11:24] Deanne speaks about how she likes best to learn new things.[14:00] Deanne shares what her favorite social media is for promoting herself.[14:48] What percentage of clients have you gotten from social media?[17:59] Deanna shares where she hopes to be and what she wants to accomplish in the next five years.[19:47] Deanna discusses why she thinks her generation is moving toward working independently versus working in a salon.[21:43] Thank you for being on the show![21:58] Welcome to the show, James![22:15] James shares his backstory and why he became a barber.[24:04] What do you look for when looking for a barbershop to work in?[28:26] James discusses how important it is to him to have the opportunity to grow in the barbershop he is working with.[29:20] What things do you think a salon or barbershop owner should do to motivate their team?[31:33] James speaks about how having a product target or service target motivates him.[32:48] James discusses the role that Instagram does to help build his client base.[34:34] How much time do you spend on Instagram each day.[35:55] James, thank you for being on the show![36:20] Antony shares what he saw in the young hairdressers he interviewed in these two episodes.[39:18] Thank you for listening to the show!Links and Resources Grow My Salon BusinessFind Deanna@hairby_deanna.x InstagramFind James@jamesoliverhayesInstagram

I often have salon owners venting their opinions about young employees, their work ethic, their loyalty, their level of commitment, etc.As an industry that is very youth-focused as far as employees go, salon owners (who are typically older) must understand the needs and motivations of young Millennials and Gen Z employees.Now for those of you who are not sure what the difference is between Millennials and Gen Z; according to a quick search on google, Millennials were born between 1981-1996, so they are in the 24-39 age bracket at this point.Whereas Generation Z as those born between 1997 - 2012, so currently between 8-23 years of age.So in today's podcast, I am interviewing two young hairdressers, Scarlett Denzel, a 20-year-old from Sydney, Australia, and Ariel Harris, a 29-year-old from San Diego, CA and we talk about…What makes them tick.What are the most important things they look for in a career?How they learn best.How they use social media.And where they see the future.In This Episode:[02:02] Welcome to the show, Scarlett![02:32] Scarlett shares a little about herself.[03:20] Scarlett speaks about her journey to being a hairdresser.[04:21] What is the perception of a hairdressing career today?[05:16] Scarlett discusses why she left one salon to move to another.[07:48] She didn't see growth or opportunity for growth in the salon she left.[09:37] Scarlett believes that young hairdressers are looking for education in salons.[11:47] Scarlett shares what she is striving for in her career.[12:25] If you were a salon owner, how would you motivate your team?[13:43] She speaks about where she goes to get an education, be it social media or in-person classes.[14:45] Scarlett shares how she uses social media to build her clientele.[16:37] Scarlett gets most of her clients through Instagram.[18:34] On your Instagram page, are these clients you worked on or models?[21:01] Scarlett discusses why she doesn't use Facebook to connect with her clients.[22:19] Scarlett speaks about the top 3 things a salon owner needs to do to keep a young team inspired.[23:35] Where do you see yourself in five years?[24:15] Scarlett shares what it would take to leave the salon she is currently at.[26:00] Scarlett believes that the studio model or chair rental model isn't for her.[28:23] Scarlett says that the world is changing and people are changing, it's not a generational thing.[30:02] Is three years of apprenticeship too much?[31:45] Scarlett, thank you for being on the show![32:08] Welcome to the show, Ariel![32:38] Ariel shares a little about herself.[33:08] What did you do before you became a hairdresser?[36:05] Ariel believes that people want to work with and for environmentally responsible companies.[37:23] What are you looking for in a hairdressing career?[39:40] Ariel says that it is very important for the salon to supply education.[41:12] She speaks about what would make her leave the salon she is at now.[42:49] Ariel shares that 90% of what she learns is on social media.[45:22] Ariel discusses how important awards are to hairdressers today.[46:28] What motivates you as a young hairdresser?[47:26] Ariel speaks about the three things salon owners need to do to keep their teams from leaving.[48:36] How do you use social media in your professional career?[52:04] Ariels believes that Instagram is easier than Facebook to build clientele.[53:53] Where do you see yourself in five years' time?[55:52] Listen as Ariel shares, where she believes that salons will be in the future.[59:48] Ariel, thank you for being on the show! Links and Resources Grow My Salon Business  Find [email protected] Find ArielAriel [email protected] 

Are there any questions you have wanted to ask me, or anything you wanted to know about how I got started in hairdressing? You get your wish today because I am being interviewed by Vivienne MacKinder on this episode of the Grow My Salon Business podcast.My good friend Vivienne reached out to me recently and suggested that she do a podcast takeover. She wanted to be the host and have me on the other side of the microphone being grilled. So now I get to find out how my guests feel when they are on the other side of the mic. It should be entertaining, and I hope you enjoy it.We will discuss:What are some things that all of my podcast guests have in common?Personal reinvention and finding your niche in this industry.The importance of understanding your brand.What are the myths around salon ownership?What might be the successful business models of the future? In This Episode:[00:30] Welcome to the show, Antony![00:59] Antony shares the impact that the guests he has had on the show have had on him.[02:29] Antony speaks about everyone falls down, but the successful people get back up and start again.[05:45] Antony says we all have our genius, we all have our gift, and we should never put ourselves down or feel lesser if someone can do something better.[08:48] Vivienne appreciates the authenticity that this podcast brings to the industry.[09:53] Antony, what did you want to be when you were a kid?[12:25] Antony shares that he fell into hairdressing.[14:59] Antony reveals that a high school counsellor suggested that he be a hairdresser.[16:07] He speaks about a friend of his brother opening a salon and asked Antony if he wanted to be an apprentice.[18:30] What do you owe to your parents?[20:03] Antony discusses whether he would have done anything differently.[22:07] Antony speaks about the price you pay when you move away from home.[24:42] He shares that he would have liked to have a more rounded skill set.[26:09] What is the worst job you've ever done as a hairdresser?[29:31] Antony shares a story of doing a celebrity's hair and not knowing what he was doing.[33:12] Antony advises anyone to try to figure out what they want to do.[35:03] You will always learn on the job, but you have to have the fundamentals down before you can learn anything else.[37:08] What was your greatest victory?[38:10] Antony shares his online learning platform.[38:52] Antony speaks about what drives him crazy.[40:26] Antony describes his coaching process with a salon that is failing.[43:03] A mentor is someone who's been there done that, a coach is someone who gets you to identify what you need to do to get where you want to go.[44:19] Antony feels like he is a cross between a mentor and a coach.[45:31] How do you mentor or coach someone who has lost their direction?[47:10] Antony shares how he visualized what he wanted to do and then followed through.[50:16] Vivienne speaks about years ago being asked what her brand was and not knowing how to answer.[52:46] Hunger for something more or doing more is what always drove Antony.[53:52] Antony speaks about his daughter and her idea of fun on a Friday night.[55:51] Who would play you in a film of your life?[57:53] Vivienne shares what she is taking away from her conversation with Antony.[59:08] What are the common myths about being a salon owner?[1:01:11] Antony discusses what he believes you need to own a successful salon.[1:03:20] The most creative art form is business.[1:05:58] Leadership is acknowledging what you are good at and knowing what you aren't good at.[1:07:24] Where do you see the beauty industry going in the future? [1:09:26] Antony's favourite business model is building a team, but the salon suite model thrives during the pandemic.[1:11:40] Antony discusses a business model that he has been looking at.[1:14:15] Antony thinks employee-owned business models would work well with salons.[1:16:37] Thank you for listening to the show! Links and Resources Grow My Salon Business My daughter Scout's favourite piece of art in the Louvre – Canova's ‘Psyche Revived by Cupid's Kiss' Al Pacino Inspirational Speech – Any Given Sunday Inch by InchThe Business of Fashion Podcast – Fabien Baron Interview

With all the uncertainty in the world as a result of the COVID-19 pandemic, most salons have been able to reopen, but there is no way to determine if they will still be open in a month or where they will be at the end of the year.When you look at how most people have adapted to the changes, it's impressive, but it hasn't been easy, and it's not over yet.In some countries, states and cities, salons that have just reopened are now being forced to close down again because of a second spike in the coronavirus infection rates. I think the most predictable thing at the moment is that everything is unpredictable.And that's how it is with my guest on today's podcast, Los Angeles salon owner Paula Peralta. Paula is a hairstylist, a brand ambassador, a passionate advocate for social change and an entrepreneur.In today's podcast, we will discuss:The advantages of being a late starter in the beauty industry.The importance of letting your career evolve.The four energies needed to succeed in business.The 'Black Lives Matter' movement and the momentum behind it. In This Episode:[02:39] Welcome to the show![04:03] Paula shares her journey into hairdressing at 29.[06:45] She fixed other people's hair while in high school for parties and enjoyed it.[09:00] Listen as Paula shares the benefits of getting into the industry late starter in the industry.[11:50] Paula speaks about her first few years in the industry as an editorial stylist.[13:05] How did you know it was the right time to open a salon?[16:04] Paula said she didn't fear failure because she'd already failed at her first job.[18:01] Paula discusses closing her salon and where she is going in her career.[21:02] She shares that she just opened a salon suite in Hollywood.[23:06] Paula explains the four energies that you need to succeed in business.[26:36] "When you allow those different energies to show up in your business, that's what allows you to create greater." [28:31] Is most of your focus going to be on the coaching and educational stuff, or are you still going to work behind the chair?[30:13] Paula built her business on Instagram and built her client base in six months.[32:06] How do you think the 'Black Lives Matter' movement has affected change?[35:34] Paula discusses what is happening with the movement now that the pandemic is taking all the air space.[38:17] If you are engaged in the movement, you can see where the conversations are happening.[40:32] Paula shares how racism manifests itself every day.[43:05] Paula speaks about having awareness about what's happening and also being willing to do something about it.[44:21] Paula talks about the difference between racism and antiracism.[46:40] What does the hairdressing industry need to do to be more inclusive?[49:17] What do manufacturers need to do?[51:03] Paula shares what Paul Mitchell is doing to help with inclusion now and in the future.[53:20] Paula speaks about what the average salon owner can do to add diversity in their salons.[55:40] What milestones need to happen to keep this movement going forward?[1:01:09] Paula shares some final thoughts.[1:01:45] Thank you for being on the show!  Links and Resources Grow My Salon Business  Find PaulaPaula Peralta@hairbypaulaperaltaInstagram@naeemahlafondInstagram

For today's podcast, I wanted to stop and look at the salon business environment that we are currently in and think of how I might best be able to serve my listeners as we are all subject to ever-changing situations.In some parts of the world, salons are reopening for the first time in many weeks, generating cash flow and getting their business moving. In other places, they have been ordered to close again. Even if we went back a month or two there was more predictability about what the future looked like!COVID-19 hasn’t gone away and even though many of us are reopening; it is not over until we have a vaccine, and no one knows how long it will be before that might happen.We are opening in this new world, and having to adapt our businesses and how we treat our clients, how we treat our team and how we treat ourselves and in some cases reassess the very viability of our businesses.In an ever-changing business environment it is easy to feel not in control but having a sense of clarity is essential if you are to move forward and make smart business decisions.I find that doing a simple S.W.O.T. analysis allows you to get better clarity with your thoughts. S.W.O.T. is an acronym for strength, weaknesses, opportunities, and threats.In today's podcast, I guide you through the process of doing a S.W.O.T. analysis of your business. Just by giving things a name and grouping them under each of those headings starts to give you a sense of control and predictability about the next steps and where to focus your attention and decision making. I know that running a business at the moment is not easy; I know that none of us have ever been through something like this before. I know that these are the most challenging times that any of us have ever lived through, but I also know that it will end, and I know that most of you will survive these times and come out the other end stronger and better than you were before.In This Episode:[00:32] Welcome to the show![02:43] Antony discusses how the pandemic has thrown the world into a state of uncertainty.[04:01] Antony speaks about businesses opening into a brave new world.[05:03] Control the controllable.[06:12] Antony says that writing things down helps him get centred.[06:36] Antony speaks about the SWOT analysis and what it stands for.[08:30] Get a few pieces of paper out and write the words, strengths, weaknesses, opportunities, and threats at the top of the paper.[11:19] Is it easy for you to accommodate social distancing in your salon? That would be a strength.[14:23] Having a cash flow buffer is another strength.[16:10] Now write your weaknesses like clients being afraid to come into the salon.[19:01] Is your business a lifestyle business? Does it generate a profit? That would be a weakness.[21:30] Our third piece of paper is titled opportunities, what are some opportunities that will come out of this pandemic?[24:06] Antony speaks about this being an opportunity to reinvent your business model.[27:25] On the fourth page, you need to put your threats like the threat to your health.[30:01] Antony says it’s essential to get your head out of the sand and face the new normal.[33:28] Antony describes the three types of businesses he sees.[36:14] Thank you for listening to the show!Links and Resources Grow My Salon Business

I'm very excited to be interviewing my guest today, Mr. Angus Mitchell. Son of the late Paul Mitchell, who was the co-founder of the Paul Mitchell product range.Angus is not only a very talented hairdresser in his own right, but he's also co-owner of John Paul Mitchell Systems and a proud father of his young son Dylan.In today's podcast, we will discuss:The challenges with living up to the reputation of a famous father.Why Hawaii is a spiritual home for JPMS.The importance of philanthropy and environmental issues.Angus's love for cars.And that's just to start.So it's an absolute pleasure to be able to interview Angus Mitchell for this episode of the Grow My Salon Business podcast...In This Episode:[01:14] Welcome to the show, Angus![01:47] Angus shares memories of his father and why Hawaii is so spiritual to him.[04:33] He speaks about his father having a strict diet and meditating and doing yoga.[05:35] Do you remember your father's first studios in New York?[07:35] Angus speaks about the first sculpting lotion product and how it was the company's first significant success.[10:00] He discusses the hair trends of the 80s and how excited his father was to see the new shorter hairstyles.[11:28] Angus shares a memory of talking with his father.[12:17] Did you have any hair conversations with your father before he passed?[14:35] Angus felt that when his father passed when he was out of high school, he honoured his father's memory by becoming a hairdresser.[17:23] Angus speaks about some great hairdressers he was on stage with and how nervous he was during his first show.[19:51] Did you enjoy doing hair? [20:44] Angus shares his career path as an educator.[22:56] Angus speaks about opening a salon where he hired people straight out of beauty school.[25:42] How did you handle owning a salon while being a co-owner of John Paul Mitchell Systems?[27:55] Angus shares about being environmentally savvy in Hawaii and how his father lived.[32:57] What did you learn from John Paul DeJoria? [35:28] Angus discusses that John Paul's daughter is now running the company and is just as talented in the business.[36:49] Angus speaks about the school side of JPMS and what they are about.[38:56] Angus shares that they are looking for a location for an advanced school for JPMS.[40:05] How many automobiles do you have now?[41:18] "Anyone can buy a car, but not everyone can build them."[44:56] Angus is building his father's dream car in his garage even though he doesn't put on overalls and do the work; it's his vision that they are following.[50:22] Angus, thank you much for being on the show!![50:55] Do you have any final thoughts for the listeners today? Links and Resources Grow My Salon Business Find Angus Angus MitchellGearbox@angusmitchellInstagram | Twitter

I love the expression, “Success leaves clues!”Meaning that you don’t have to reinvent the wheel. Instead, find someone else who has already succeeded at what you want to do and emulate what they did!Learn to think how they think. Copy how hard they work. Put the hours in that they put in. Understand the sacrifices they have made along the way. The rejections and disappointments they have had along the way. And if you do all of that, there is a good chance that you will succeed too!Success in any form doesn’t come easy, but often we see someone who has succeeded and we want to be them. We want their knowledge; we want the respect they have and the lifestyle that goes with it.But what we don’t see are the years of hard work, the learning, and sacrifices that have gone into making them who they are.My guest on today’s show is Lesley Jennison. I have known Lesley since she was 16 and fast forward to today she has become one of the most respected hair colourists and educators in the world.In today’s podcast we will discuss:Training and the importance of discipline and mastering the fundamentals.Pricing of salon services by time.Using social media effectively.In This Episode:[01:54] Lesley, welcome to the show![02:22] Lesley shares her background in the hairdressing industry.[03:42] She speaks about the mentors that have impacted her career.[05:36] Did you always want to specialize in colour?[08:34] Lesley discusses what makes a good colourist.[09:41] What part of the training that you had set you up for the career you have today?[12:28] Lesley shares why learning the fundamentals and having discipline are the building blocks of being a great colourist.[16:24] Taking the time to master the fundamentals can make all the difference.[20:27] What do you think the future of education looks like?[23:14] Lesley speaks about what she wishes she could do better.[26:17] Antony believes that COVID-19 has made it imperative for people to grasp technology and embrace how it can help their businesses.[29:30] How has social media affected your business?[32:14] Lesley shares how much time she spends on social media each day.[33:51] Lesley speaks about the pricing per half hour model for colour she had in her previous salon.[37:38] What do hairstylists need to do to compete with the home hair colour movement that is happening now?[40:20] Lesley discusses how she stays relevant in the industry after all these years.[42:30] Lesley shares how blown away she was when she went to Saudi Arabia and saw how they run their salons.[44:12] After 33 years in the industry, how do you overcome obstacles that stand in your way?[47:13] Lesley shares some final thoughts for the listeners.[47:29] Thank you so much for being on the show!Links and Resources Grow My Salon Business Find Lesley Lesley JennisonBilli Currie Forty Seven Chiltern St@lesliejennisonInstagram | Facebook | Pinterest@thehairhistorianInstagram

Who could possibly have imagined that 2020 would present the world with the challenges that it has?I know that many of the listeners to this podcast will have been reflecting on the social unrest that started with the killing of George Floyd in Minneapolis and the subsequent protests about police brutality and racial inequality that have dominated the global media over the last few weeks all over the world.But, this isn't just an American issue. As the protesters have shown racism exists everywhere and this has dominated the global media over the last few weeks.Maybe instead of thinking about these events as huge problems, we should be looking at them as huge opportunities for change? A chance to reset the agenda and address the inequalities that exist!I know that many of the listeners to this podcast will have been reflecting on the racial inequalities that have long existed in the world. So, like many of you, I have been reflecting on my actions and inactions and asking myself “What can I do better?”I think that when you put yourself in a position that I have where I talk about industry issues you can’t just pick and choose the non-confronting ones, you have to talk about the challenging ones as well.So for today's podcast, I have reached out to Errol Douglas who I have interviewed before in my “Unplugged” audio series. But this is the first time I have had him on this Podcast and it’s certainly overdue.Errol is a very successful hairdresser with a wealth of knowledge and experience so we will also use this opportunity to discuss a range of issues including.Errol's MBE and the different roles he has in the industry.The importance of hairdressing awards.Social media… andRacism, and the ‘Black Lives Matter’ movement and in that regard how the industry needs to evolve.In This Episode:[02:08] Errol, welcome to the show![02:53] Errol shares a little about his background in east London and the diversity of his salon and who he works with.[05:32] Fusion and integration are what Errol stands for in hairdressing.[07:13] What was it like for a young black man to grow up in England in the 60s, 70s, and 80s?[08:33] Errol speaks about how hairdressing is in his DNA.[11:45] Errol says that back in those days, a young black man never walked alone if he didn't want to get beat up.[12:11] At 16, he went into an apprenticeship in east London.[15:08] Errol said he started working with Paul Edmonds and how lucky he was to have him as a mentor.[17:26] The program called 'The Clothes Show' catapulted him and others into the spotlight.[18:17] Errol shares the definition of an  MBE, a distinction that he was the youngest person ever to receive.[21:14] He went to Buckingham Palace to receive his.[23:40] Did receiving the MBE impact the growth of your salon?[24:54] Errol speaks about shampooing the queen's hair and blow-drying Princess Diana's hair.[26:12] Errol has been nominated 24 times for the  British Hairdressing Awards.[28:11] What keeps you going back when you have never won?[30:28] Errol speaks about his salon and how it runs.[33:07] How much does it cost to get an appointment with Errol Douglas?[37:00] Errol believes that the death of George Floyd is a turning point in racism.[38:55] What are some racist things you experience every day that a white person might take for granted?[42:47] Errol speaks about what he thinks the industry needs to do differently to combat racism.[47:12] 'I didn't know I was black until I went to the United States' is something a person told Errol.[48:26] What does the average hairdresser need to do better?[49:25] What should manufacturers do differently?[51:10] What does the media section of hairdressing need to do better?[52:49] Errol shares what advice he would give a young person who wanted to get into the industry.[54:06] Errol speaks about what he sees in his future.[56:10] Thank you so much for being on the show!Links and Resources Grow My Salon Business Find ErrolErrol Douglas@erroldouglas1Instagram | Twitter

I think that one of the great things about this industry is that there are many different roles that you can grow into. Most people will start off as a salon stylist, and there is absolutely nothing wrong with being a salon stylist for your entire career, as it can be very rewarding both creatively and financially. But being a salon stylist can (if you want it too) also open up other doors for you to step through. Whether that’s becoming an educator or a session stylist or to work in film and theatre or to work in the product side of the industry, there is a lot of opportunity for those with the desire, the ambition and the courage to pursue it. My guest on today’s podcast is  Tom Connell, Hair Art Director for Davines. In today’s podcast, we will discuss: The importance of being relevant and connecting with hairdressers no matter where they are on their journey.Creativity and where inspiration comes from...and Believing in yourself In This Episode:[01:30] Tom, welcome to the show![01:50] Tom shares his background and how he got started as a hairstylist.[04:07] Tom speaks about how his parents being hair stylists influenced his career today.[07:40] What was it about going to your first hair show that made such a big impression on him?[11:25] Tom shares his journey from a salon hairstylist to a runway educator influencing other stylists.[13:42] He speaks about why he didn’t want to do session work.[18:12] What is your creative process? What is your inspiration?[21:08] Tom says you keep pushing and pushing until something feels right.[24:34] Tom shares how music influences the designs he is creating.[27:53] What is it about the Trevor Sorbie culture that produces hairstylists like you?[30:23] Tom advises salon owners, stylists, and educators on how to nurture the talent they see in young stylists.[33:38] Do you ever want to own a salon someday?[34:55] Tom shares some conversations he has with his dad about the styles he does.[37:55] Tom chats about self-discipline and how that is important in how he designs.[39:43] Listeners, please like us on Apple Podcasts.[40:45] Tom gives some final thoughts for our listeners.[43:55] Tom, thank you so much for being on the show! Links and Resources Grow My Salon Business Find TomTom Connell@tommconnellInstagram 

The majority of hairdressers I meet find their way into this industry for reasons like the social interaction or creativity aspects that a hairdressing career can offer. Most of us don’t initially get into hairdressing with a business focus, and there is nothing wrong with that. The reality is that most of us open salons ill-equipped for the skills of what running a business really involves. We have to learn the language of business and learn fast...and many of us do. We often hear about these successful and profitable businesses, and I have interviewed some of those salon owners on previous podcasts. Still, I am aware that those success stories don’t represent the industry as a whole. Most salons run on minimal profit margins, and as has been laid bare in the coronavirus shutdown, most salons have no savings or cash flow buffer to survive more than a week or two without going into further debt or relying on government intervention. As unsexy as it might sound, a lot of the success of business all comes down to understanding the numbers that go on in business and being able to make the right decisions about your business accordingly. My guest today is Tom Kuhn, accountant, former salon owner, and founder of a US-based business called Qnity. In today’s podcast we will discuss: The importance of visual learning to understand the numbers.What are the key metrics to focus on?What are the lessons for small businesses that we should take away from the current situation? In This Episode:[02:12] Welcome to the show, Tom![02:45] Tom shares his background and the three chapters of his career.[06:11] Tom speaks about some ah-ha moments over the years and why visual thinking is so essential in the beauty industry.[08:19] Antony chats about how numbers made little sense to him until he saw things in a graph format.[11:00] Tom shares about being President and COO of a salon group.[12:18] Tom discusses when he learned the importance of visual communication and design, which was the content for Qnity.[14:58] He describes a simple chart he used to talk to the salon group leaders when he couldn’t get their attention with numbers.[16:17] What was the catalyst that made you launch Qnity?[17:47] Qnity’s mission statement is to help people prosper.[20:18] Tom shares some golden rules that he thinks salon owners all over the world should follow.[23:02] Do you have financial literacy?[24:38] Tom describes key things that the small business community should implement moving forward from the coronavirus.[28:26] What is a realistic profit margin that a well-run salon should be able to achieve?[30:08] Tom speaks about the data he received from his 2 to 10 project.[33:15] Antony believes that salons should be able to make a 10% profit.[34:27] Tom shares what he finds is a good number for labor costs.[37:17] Do you believe that to have a high-profit margin, you must have strong retail sales?[38:55] Tom discusses the five top metrics that salons should look at daily and monthly.[41:20] The top things to look at for profitability.[42:51] How do I find out my revenue per square foot?[45:28] Tom speaks about what he tells salon owners they need to be doing when they get reopened.[47:45] Tom wants to help 10,000 small businesses level up their financials to help them survive.[49:26] Tom, thank you so much for being on the show today! Links and Resources Grow My Salon Business Find TomTom Kuhn@qnityincInstagram | Facebook |  YouTube@qnity-incLinkedIn

One reason I like podcasts is that you get the chance to get into people's minds and understand how they think, and to me, that's often where the real magic is!I love to understand the story behind what makes a person do what they do, how they think, and the thought processes behind it.This episode is a follow on from last week's episode with 'Guido,' probably the most creatively influential hairdresser in the world today. I don't use the word 'genius' very readily, but when it comes to hair, 'Guido is an absolute genius!'He is a visionary and a true artist in the fullest sense of the word and has worked with everybody, and I mean 'everybody' of any notoriety in the industry.His work often pushes at the boundaries of beauty, it's always flawless in its execution, and understandably his influence and the direction he takes have reached far beyond hairdressing as well as having an impact on all of today's great hairdressers the world over.On today's podcast, we will discuss:Social media and the impact it's had on fashion magazines.What influence might Coronavirus have on fashion?In This Episode:[00:54] Guido speaks about social media and how it affects the fashion industry.[03:44] Has Instagram replaced magazines in any way?[05:52] Guido discusses what he does well and what he doesn't have the patience for anymore.[08:20] He shares how his team size differs from show to show.[11:00] How important are collaborations to what you do and learn?[13:52] Guido chats about working with Alexander McQueen and how he influenced his work.[15:43] Do you ever do stuff that fails? What have you left on the cutting room floor?[19:39] Guido speaks about feeling intimidated when he is rubbing shoulders with the elite in the fashion industry.[22:54] Guido shares that the greats in any industry are the ones that still have the drive to succeed.[25:09] Do you speak the truth of beauty? Are you true to yourself?[27:12] Guido shares the advice that he gives people on his team that aren’t lucky enough to know where they want to be in their career.[29:51] Guido speaks about how much dedication it takes to be where he is in his career and what he has had to give up.[32:40] Guido says that he was lazy when he was young, but once he found his calling, he has given it everything.[34:01] Guido discusses the collaboration he had with Redken for fifteen years.[35:38] How do you feel the coronavirus pandemic will affect the beauty and fashion industries?[38:22] Guido says it will be harder in the fashion industry because the very nature of fashion is being around many people.[40:18] Guido speaks about this pandemic feeling like a dream to him. He couldn't have imagined what has happened.[44:37] Guido, thank you so much for being on the show! Links and Resources Grow My Salon Business  Find Guido Guido Palau@guidopalauInstagram | Facebook | Twitter

There are very few people anywhere, let alone hairdressers, that are known by ‘one name.’ But if you are in this industry, you will almost definitely have heard of the name ‘GUIDO’... And if by some remote chance you haven’t heard the name, you would have definitely seen his work. I don’t use the word ‘genius’ very readily, but when it comes to hair, ‘Guido is an absolute genius!’ I first met Guido in the early eighties, we both worked at Vidal Sassoon in London, and I remember him as being someone who stood out. There was always something special about him, and [aside from a great personality], it just wasn’t obvious exactly what that ‘something special’ was. He certainly wasn’t arrogant, but he had an opinion, and he wasn’t intimidated by anyone. He always seemed ‘confident in who he was’ and he was forging his own path… He has since become an absolute visionary and a true artist in the fullest sense of the word and has worked with everybody. I mean ‘everybody’ of any notoriety in the fashion business. His work often pushes at the boundaries of beauty, it’s always flawless in its execution, and understandably his influence and the direction he takes have reached far beyond hairdressing. But he has also impacted all of today’s great hairdressers the world over. One reason I like podcasts is that you get the chance to get into people’s minds and understand how they think, and to me, that’s often where the actual magic is… I love to understand the story behind what makes a person do what they do...How they think about it. And the more you do that, the more inspiring, but unfortunately sometimes the less obtainable it is...because you can’t always teach it. In today’s podcast, we will discuss:Guido’s journey to the topThe importance of collaborationsWhat drives his creativitySocial media and the impact it’s had on fashion magazinesWhat influence the coronavirus might have on fashion In This Episode:[02:56] Guido, it’s great to have you on the show![03:51] Guido speaks about working at Vidal Sassoon back in the eighties and being fired.[06:42] The structure he learned and the people he worked with at Vidal Sassoon have stayed with him all along his journey.[10:00] What attracted you to hairdressing?[11:32] Guido speaks about what he did after leaving Sassoon and how he got into editorial work.[15:21] Guido shares how he learned on the job; he never apprenticed with anyone.[17:01] He discusses the subcultures that were happening during the eighties and how he would study them and their styles.[20:47] Were you disciplined enough to go home and practice what you saw?[22:23] Guido shares some hairstyles he has done for fashion shows.[25:45] Guido speaks about when it all changed for him working with David Sims.[27:52] David Sims guided Guido to look at what was around him and the styles he could see on the streets.[31:12] Was there a time when you were working with David that you felt like you had credibility?[36:04] Guido discusses being true to himself and adapting as he was working to the top as a hairdresser.[37:38] What is your definition of beauty? Is it style?[40:32] Guido says he likes to dress hair, so it is subversive and makes you wonder.[41:52] Guido shares that he doesn’t have a favorite period in time; the inspiration is everywhere.[43:24] What is exciting about being a hairdresser is that with hands and a vision, you can create so many amazing things on somebody.[45:21] Part 2 with Guido will be out on May 26th, don’t miss it.Links and Resources Grow My Salon Business  Find Guido Guido Palau@guidopalauInstagram | Facebook | Twitter

We live in a world where, to varying degrees, everyone is connected by technology. I heard a statement recently that was "Every business is now a technology business!" and I believe that statement to be true.The hub of technology in the salon industry is the salon website and social media platforms, and all things reach out from that.So, having an effective website and marketing strategy that incorporates social media is essential if you want to be in business today.When I had salons, my frustration was finding a website designer who didn't just make something look good but also made it work from a technology, and most of all marketing point of view, because they are 3 very different skills.My guest on today's Podcast is Phil Evans Founder of Salon Guru, a website design and digital marketing company with a global client base.In today's episode, we will discuss:Website designDigital MarketingSEOAnd lots more!In This Episode:[01:37] Welcome to the show, Phil![02:07] Phil shares his background, what Salon Guru is all about.[04:44] What are the biggest mistakes you see with salon websites?[08:01] Salon websites are a tool and should be all about the functionality.[09:37] Phil shares his five top functions; a salon website must have to bring in customers.[11:07] Phil believes that SEO is the most important thing you need to be seen.[13:48] Why do salons need a website? Why can't they use social media?[16:24] Phil says that if you are a salon of one, a website is necessary if you want to grow.[18:17] How important is it to have an online booking function on their website?[21:40] Phil speaks about how he works with salons and how they decide what they want on their website.[23:03] Phil shares that they do not use templates for websites because the content is different for each one.[25:23] When you build a website, is it possible for the salon owner to make changes?[29:07] Phil discusses online stores for salons and whether they make money for the salon.[31:24] Phil speaks about how he has advised salons to keep in communication with their clients on their websites.[33:46] How often do you suggest salon websites be updated?[36:01] Phil shares what he thinks websites will look like in five years.[38:35] Phil speaks about social media integration on the websites.[40:44] Do you have a favourite site that you have designed?[42:49] Phil discusses the most effective campaign he has ever done.[46:10] Thank you so much for being on the show today.Links and Resources Grow My Salon Business Find Phil Phil Evans@salonguruFacebook @philip-evansLinkedIn

No matter where in the world you live, there are many changes happening that will impact the way we run our businesses forever.Some of those changes have suddenly been thrust upon us due to Covid-19. Others have been gradually changing right under our noses and have maybe been highlighted by the situation the world is currently in.One of those areas that are changing is the hair colour business. So, in today’s podcast, we are going to talk about all things ‘hair colour’ with Master Colourist David Adams, Co-Found of Red Chocolate, and The FourteenJay salon in New York.David’s years of experience in this industry have included many different roles from salon colourist, educator, salon owner, trichologist, author, celebrity colourist, consultant and he has been heavily involved in the development of various products including a major colour line.And as if all of that is not enough. Since David and his partner Virginia Meyer opened FourteenJay as well as servicing a regular clientele he has also been colouring hair for movies and editorials and has looked after the likes of Jennifer Lawrence, Kate Bosworth, Claudia Schiffer, Phoebe Waller-Bridge, to name a few.In today’s podcast, we will discuss:What are the changes happening in the hair colour business?What impact is that having on the salon business?Changes in product technology.Salon sustainability. And lots more! In This Episode:[02:04] Welcome to the show, David![02:46] David shares the journey through his career and the greats he has worked around.[05:20] David speaks about forming his company Red Chocolate with Virginia Meyer.[06:28] How active is the education business Red Chocolate?[07:59] David discusses why he opened a new salon in New York.[09:22] He speaks about it being a culture shock to get back into owning a salon, but it keeps him busy.[10:21] Why did you study to become a trichologist?[13:01] Has it been great for business? Do you need a network of doctors?[17:22] David chats about clients taking him seriously as a trichologist.[21:18] David discusses the online companies that are selling colour, what he thinks about them and how much of the salon colour market they will take.[25:45] How different is the online product from what you get at a salon?[27:13] David's two passions around hair colour are consultation and customer service.[30:42] David shares that the online colour isn't as good as professional, but they have a great consultation.[33:34] Do you charge for consultations at your salon?[37:42] David discusses what he believes that salons should do to become sustainable.[41:58] David speaks about cancer in hair dyes and what he tells his guests that ask about it.[44:22] Do you do a patch test before you apply colour to a client's hair?[46:31] David chats about the Plex type products.[49:44] David believes that Plex products allow colourists to push the envelope of colour and hair further than it needs to be.[51:14] David shares what he thinks about colour specialist salons, ones that the only colour.[52:54] What are your thoughts on colour tables? Do you like them?[55:05] David speaks about the business model of FourteenJay and the fact that they are in a commission-based salon.[55:45] David shares some unique things they do at his salon for the guests.[57:30] What long-term practices are you going to put into place once everything reopens?[59:53] David, thank you so much for being on the podcast![1:01:01] If you like today's show, please write a review. Links and Resources Grow My Salon Business  Find David  David Adams@fourteenjayInstagram | Facebook | Twitter | Pinterest@redchocFacebook | Twitter

This episode is a continuation from last week’s podcast about preparing for the recovery phase.Things are starting to change very quickly with salons in some countries or states reopening or at least having a date in the diary and actively planning for that day.And what is very apparent is that salon owners and clients are all expecting changes in the salon experience which will impact on the client, the team, and the business.On today’s podcast, we will be talking to two industry leaders, Tina Black who is a multi salon and school owner in Michigan and Florida, and Liz Salcedo and Henry Monreal owners of Salon Ink in San Diego to see what they are planning as they get ready to reopen.In This Episode:[01:33] Welcome to the show, Tina![02:56] Tina discusses if the states, where her salons and schools are located, have set up any guidelines for salon owners to follow once they reopen them.[05:01] Tina speaks about the salon owners groups she founded in both Michigan and Florida.[05:40] What are some key things you believe every salon owner should have in place when they reopen?[08:44] Tina chats about how they will continue social distancing and other things she will keep in place.[11:27] Are you keeping the appointment times the same?[14:26] Tina speaks about putting dishwashers in her salons, but they will use disposable cups at first.[16:08] Tina shares about having a small desk at the front and having one person in charge of the book, plus they will have clients check out at the station.[18:11] She is talking about having a limited menu for the first 60 to 90 days.[20:13] If we walk into one of your salons, will all of your stylists be wearing masks?[21:56] Tina shares what she has in place for her team to keep them motivated when the salon reopens.[23:56] Tina speaks about what they have set up for sanitizing the stations and tools.[25:21] Are you planning any celebration with your team?[26:26] Tina says that they do not have a uniform, and her staff will wear what they have always done.[29:10] Tina, thank you so much for being on the show today![29:33] Welcome to the show, Henry and Liz![30:23] Has your state put in any guidelines or rules that you will have to follow once you reopen?[31:28] Liz shares some things they have put in place to make clients feel safe at Salon Ink.[33:21] Liz speaks about some biodegradable plastic bags they have that will fit over the chairs that can be changed out after each client.[34:54] Are the changes you are making going to be permanent or temporary?[36:42] Liz chats about how they will sanitize the tools once they reopen.[39:29] Henry says that they already use one time use cups for coffee and water.[42:21] Are there any other changes that the client will notice? Appointments? No-touch payment methods?[44:36] Henry shares that they have two types of business models in their salon; upstairs are salon suites, and downstairs the stylists are employees.[48:18] When you bring your team in once they allow you to reopen, are you going to run the new protocols by your team before guests start coming?[50:04] Henry speaks about not having uniforms and not changing that.[51:24] Since your salon was closed for three months in 2019 for things out of your control, what should lessons have you learned that you want to give to other salon owners?[55:11] Henry says he believes this will be an excellent time for the industry worldwide to add the value that has been lacking from a lot of other industries.[56:26] Thank you both for being on the show today![56:50] Please share this podcast so we can get some positive information out to the world. Links and Resources Grow My Salon Business  Find Tina BlackTina BlackLinkedIn |  Facebook | Twitter Liz Salcedo and Henry MonrealSalon Ink@saloninkInstagram | Twitter | Facebook

Some of us have been on lockdown now for 4-5 weeks, and many of us have no date for when we will be able to reopen. Whereas other countries or states either didn’t have a compulsory close order from the government or if they did close, they are now getting ready to reopen.Regardless of what your current situation is I believe that it’s essential that you plan for the day that you do reopen because if you are going to get through this and come out the other end stronger and even better prepared, then you need to make sure you adopt a positive mindset and look for the new opportunities for when we do reopen.Obviously, It’s important that you also understand your legal obligations in the event that there are changes that you have to make and rules that you have to follow. But aside from that, it’s important that we look at the opportunities to re-invent our redefine, the client salon experience, and the team experience.On today’s podcast, I have chosen to interview two leaders in the industry to see how they are dealing with the situation as it stands.First up is Clive Allwright from the ‘Our Place Salon’ in Sydney.Second is Heath Lavingdale from the ‘FEEL Soho Salon’ in London.I’m asking both of them questions about how they are dealing with the recovery phase as they start to plan for opening day and what the new norm will look like in their respective salons and countries.In This Episode:[01:56] Welcome to the show, Clive![02:48] Clive discusses that some salons closed and others stayed open and how that affected the salons in Australia.[04:42] Clive shares what impact it has had on his salon.[07:31] Antony chats that only 60 people total have died from COVID-19 in Australia.[08:35] Has the government put any laws in place for salons as they open back up?[09:45] Clive speaks about how he has restructured their business and the packs they are going to be giving each customer.[11:45] Are the changes you are making just for now or for the long term?[13:59] Clive shares whether they are going to change their pricing to accommodate the cost of the packets and what their government is doing to help salons.[16:03] He chats about leaving 30 mins between clients to do deep sanitizing cleaning of the stations.[18:15] How are you taking care of your staff? Are they getting any subsidies from the government?[21:01] Clive discusses the practical changes they are making to keep their staff and clients safe, like not serving beverages, and no kids allowed in the salon.[23:42] Are you going to do any training with your staff about what the new norm for the salon is?[26:00] Clive shares that his team has been involved with every aspect of the changes and brought their ideas.[27:40] Clive chats about the main reason they closed the salon.[30:24] The situation in Sydney differs significantly from the situation in rural areas.[31:23] Clive, thank you so much for sharing your ideas.[32:30] Welcome to the show, Heath![34:37] Has London brought in any legal guidelines or laws that you must adhere to?[37:28] Heath speaks about the changes his salon will put into place to keep his team and clients safe.[41:44] Heath discusses taking this time to sit back and see what the clients want and make any late-night changes the new normal.[43:11] What are some obvious things the clients will notice in the salon when it reopens.[45:42] Is there anything you are going to differ when it comes to combs and brushes and other styling tools.[47:02] Heath speaks about what is going to happen with the reception desk to keep people from congregating.[48:51] Are you going to bring your team in and talk to them about the new standard before you open?[51:21] Heath shares how they will handle team members that don’t feel safe coming back to work.[52:24] Are you going to have masks available for staff and clients?[55:18] Heath believes there needs to be clear guidelines when it comes to sick clients.[56:25] Heath, thank you so much for sharing your wisdom with us today.[56:52] Please share this podcast on your social media so we can get some positive information out there. Links and Resources Grow My Salon Business  Find Clive AllwrightOur Place Salon@cliveallwrightInstagram | Facebook  Heath LavingdaleFEEL Soho Salon@heath-lavingdaleLinkedIn | Facebook

The only part of these podcasts that I script is the introduction. Sometimes they are easy to write; other times, you don’t know where to start, and that’s what it is like with my guest today.I think that the expression “wears his heart on his sleeve” was invented for this man. He is passionate and driven about everything he does. He leads with an open heart, a sense of honesty, and generosity, and humility that you don’t often come across.I have known him for the best part of thirty years through good times and bad, and I always enjoy talking with him.His name is Emiliano Vitale from e’Salon in Sydney, and I spoke with him briefly on an earlier podcast where we discussed the Coronavirus, but today I really want to get him to talk about his business and the journey he’s had and the lessons he’s learned along the way.I know you will enjoy his passion and enthusiasm for life, but there is also an awful lot of hard-earned business experience to benefit from as well.In today’s podcast, we will discuss:The importance of building your business around your values.Managing salon finances.The importance of community and…Some of the life lessons he has learned along the way.The ‘thank you’ project.In This Episode:[02:40] Welcome to the show, Emiliano![03:52] Emiliano shares a little about his background.[07:47] Emiliano tells us a story about buying flowers for all the businesses in his village.[11:20] He says what he wanted to happen was to bring a little joy into their lives with the beginning of the Coronavirus in Australia.[13:06] Emiliano says that the generosity that the people in his village showed was astounding.[16:05] Antony speaks about values and how important it is for your values to define your culture.[18:19] Emiliano chats about taking his team away for a weekend to define their values fourteen years ago.[20:36] He speaks about knowing the values of Emiliano and how that reflects in the salon.[22:29] Emiliano believes that with salons closed, people need to take this time to reimagine what they want their salons to be.[25:49] How have your values changed over the years?[27:20] Emiliano shares how everything shifted with the birth of his first daughter.[30:03] He speaks about being a workaholic when he was younger, running from the man in the mirror.[32:36] Emiliano says what is important to him is to know that he could have his salon closed for six months and still pay his staff a full salary and come back stronger.[36:40] Emiliano shares the lessons he learned from closing a salon with a huge debt.[38:22] Emiliano says you can only have a plan A and put all of your eggs in that basket.[42:24] What are a few vital financial lessons that you tell people?[45:15] Antony shares that salons need a financial buffer of three months, don’t live week to week.[48:00] Emiliano says that the first 15% gets put away, and he runs his business on 85% of what he brings in.[50:24] Emiliano speaks about what the ‘thank you’ project is.[54:06] The attention of the ‘thank you’ project is connection.[56:23] Emiliano has 140 plus individuals from 32 countries holding up signs that say thank you.[59:04] If you want to participate, write thank you on a piece of paper and send a picture via Facebook message to Emiliano Vitale.[1:00:54] If you liked this episode, please share and write a review.[1:01:39] Thank you so much for being on the podcast today. Links and Resources Grow My Salon Business Find Emilianoe’ SalonInstagram |  Facebook | LinkedIn

What does it really take to have a celebrity client base?My guest on today's Podcast is Nicola Clarke who is a salon partner and the creative colour director at John Frieda salons in London as well as being a major celebrity colourist.Nicola's success is not only due to her talent as a colourist but her personal qualities of grit, determination and persistence which are lessons that we all need to take on board as we work through the coming weeks.For many hairdressers, the opportunity to work 1-1 with some of the worlds top models, musicians, actors and celebrities is their dream job and definition of success. But obviously, it’s a definition of success that only a few can achieve and even less can maintain.It takes more than just technical and creative skills. You also have to be a certain type of person to be able to deal with celebrity clients, because it can be demanding, unpredictable and stressful to the extreme… But the upside is also pretty cool as well!Nicola has a client list that includes the likes of Kate Moss, Madonna, Kate Winslet, Cate Blanchette, Carey Mulligan, Margot Robbie, Sienna Miller, Leonardo Dicaprio, Jake Gyllenhall, Brad Pitt, Claudia Schiffer, Tilda Swinton, Gwyneth Paltrow, Dua Lipa… I am sure you are getting the idea.Quite simply Nicola is the colourist behind some of the worlds most photographed faces as well as being called upon to create characters in the world of film.Nicola runs the gauntlet from film locations and magazine shoots to red carpet but is always back to the salon, which she describes as ‘the best part’ of the job.So if you are expecting some prima donna princess, you will be disappointed because Nicola is one of the most down to earth, loyal and normal people that you will ever meet and I suggest that that is one of her secret weapons!​In This Episode:[02:36] Nicola, welcome to the show![03:21] Nicola shares how she got into the business when she was thirteen.[04:35] When did you start working full time in a salon situation?[07:52] Nicola speaks about being interested in session hairdressing and wanting to be a part of that world.[10:12] She chats about working at a place called Hyper Salon.[12:35] Nicola shares that she took her holiday’s during fashion week with the hope that she could assist Sam McKnight.[14:35] Were you working in the salon as a colorist or an all-around hairdresser?[17:09] Nicola speaks about the transition from working at a salon to becoming a session stylist and colorist for celebrities.[19:31] She chats about an article in Vogue about her being Sam’s assistant.[20:27] Nicola shares being asked to fix Gwyneth Paltrow’s hair on set.[22:50] Antony believes that part of Nicola’s success is because she is not intimidated by anyone.[25:35] Nicola sees celebrities as regular clients, not as someone famous.[26:52] Have you had any push back from stars wanting something done that you weren’t comfortable doing?[29:06] Nicola says she loves doing red carpet work the most.[31:48] She shares a story about getting on a helicopter with Madonna.[33:55] Nicola speaks about working in John Frieda’s salon in London, where she has a salon named the Nicola Clarke Salon.[36:40] Opening the salon was one of the scariest things she has ever done.[38:50] Do you personally manage the salon? Do you still stand behind the chair?[42:00] Nicola shares about what she wished she had known before she opened the business.[45:21] Are awards and competitions vital to you as a salon owner?[48:43] Nicola gives young stylists advice about having a career as enjoyable as hers.[51:23] Don’t listen to anyone who says you can’t do it.[52:51] Thank you so much, Nicola, for sharing your story! Links and Resources Grow My Salon Business Find NicolaNicola Clarke at John Frieda@nicolaclarkecolourInstagram | Pinterest

The beginning of the new normal!I think that we all agree that the last couple of weeks have been like an out of control rollercoaster ride, or perhaps like a being in a tumble dryer on full speed.There has been a lot of uncertainty, and we are all living in a state of constant change literally by the day, and in some cases by the hour …In times like this, we need leadership, and we need a sense of calm as we try and work through this.It affects pretty much the population of the entire planet and salon owners and hairdressers, in general, are as vulnerable and as exposed as anybody is… And I don’t just mean our own physical health but the health of our businesses…In today's podcast, I am interviewing salon owners Robert and Mary Cromeans and Sue Arens. All of whom are successful salon owners to see how they are dealing with the current situation and to start looking at what the future will be like, and how we can prepare for when we come out the other end of this…In This Episode:[01:31] Robert and Mary, thank you so much for being on the show.[02:02] They discuss having to close their salon on March 17th and not knowing when they can reopen.[02:48] How are you communicating with your team, and how are they handling it?[05:11] Robert and Mary share how they are meeting with their team on Zoom.[06:59] Mary believes that her team worries about their paychecks more than anything, and since the laws changed in CA, they are employees and can get unemployment.[08:58] What kind of strategy do you have in place to communicate with your clients?[11:58] Robert shares that they will have a grand opening party when they reopen and have a fresh start.[14:19] They discuss the loans the government is offering and how you have to pay it back, so be careful.[17:59] What is your take on the take-home kits that are being offered through the big-name distributors?[21:02] Robert shares his insight into his clients getting a box color at the supermarket, but he believes they can’t get the same results as they can in the salon.[24:10] Robert speaks about getting the listeners to start calling their clients and get them excited about what can be done once this is all over.[27:08] Robert shares that Mary is going to grow her roots out and put it on Instagram and show people the creative ways they can camouflage it, just have fun with it.[30:22] What can salons do to get creative and to make changes that will help their business now and when this is over?[33:02] Mary shares how she stays positive during this crazy time.[33:53] Robert chats about hanging out with visionaries to stay positive because they are always looking forward.[35:50] Robert and Mary, thank you so much for being on this episode.[36:13] Welcome to the show, Sue![36:43] What is the current situation in your salon group?[37:24] Sue shares how her team took the news that they were closing down.[39:23] Sue speaks about keeping the lines of communication open with her team.[41:42] What do you find is your team’s daily worries, and how are you dealing with them?[46:04] Sue shares how they are staying in communication with their clients and preparing them for when the salon reopens.[47:52] Sue chats about the online store they implemented until the government shut them down.[49:33] What do you think the long-term impact will be on salons in general?[51:40] Sue shares what they are going to do once the salon reopens and how the opportunities are evolving.[53:43] Sue gives some advice to salon owners and hairdressers listening to the podcast.[56:28] What are you doing as a leader to stay positive?[57:51] Sue, thank you so much for being on the show today!Robert Cromeans Salon Facebook | InstagramSue ArensStudio B SalonFacebook | Instagram

Handling COVID-19 with Sean, Virginia, and EmilianoAs salon owners, it is a challenging moment for many, and inevitably with the uncertainty comes fear and panic is near to the surface. So if we are going to get through this and come out the other end more robust and even better prepared, then we need to make sure we adopt a positive mindset not buy into the fear and the panic.Unfortunately, many small businesses survive on daily cash flow, and they have no fallback position as a buffer for difficult times like this. If salons remain closed for weeks, it will be an insurmountable problem for many of them. Governments are reacting in different ways with grants and loans to ensure that businesses do survive.Managing your money and finances will be the Achilles heel for many salon owners. But equally, getting control of the financial situation and hopefully being able to take advantage of the various government-backed initiatives will see you through the next few weeks or maybe even months.Your marketing and communication with your team members and clients are more important now than ever; this is a scary time that we are living through. It’s time to get proactive and reassess our businesses; now is the time to be a leader and a role model.On today’s podcast, I’ve chosen to interview three leaders in the industry to see how they are dealing with the situation as it stands. First off is Sean Dawson, CEO of the Adam Reed Salon, in London. Virginia Meyer, Co-Founder, and partner in the Fourteen Jay Salon in New York and Emiliano Vitale, owner of the e’ Salon in Sydney, Australia.In This Episode:[00:31] Hey everyone and welcome to today’s podcast.[00:39] Antony addresses the current coronavirus situation and how it is affecting salon owners and their teams.[03:42] Antony shares five points on his list of ten that he believes needs to be our focus.[05:34] He shares the last five points on the list of ten points.[06:55] Antony names his three guests and their salons and their countries of residence.[07:35] Sean, welcome to the show![08:34] Is your salon still open, or have you been forced to close?[09:15] Sean shares what they are doing in his salon to keep his clients and employees safe.[11:45] What safety precautions are you taking with your staff to make sure they don’t bring the virus into the salon?[13:32] Sean chats about the ways they are letting their clients know that they are open for business.[18:32] Sean and Adam check with their staff every night to make sure they are all right and getting the correct information.[21:21] What marketing plans are you putting in place so that when we get through this, the salon will be stronger than before?[24:11] Sean shares how he is leading his team, staying positive, and advice he has for other salons.[28:35] Sean says to make sure you are ready to work from home in case your salon does get shut down.[30:02] Thank you very much, Sean, for joining us on the podcast![30:24] Welcome to the show, Virginia![31:17] Is your salon open, or have you closed it?[34:43] Virginia shares why they closed the salon and how they broke the news to their employees.[36:41] She speaks about how they are taking care of their team and the resources available to them.[38:59] How are you communicating with your team and keeping them informed?[41:31] Virginia shares how they are keeping in touch with their clients.[45:58] Virginia speaks about what she is doing to stay positive and how she is leading in this challenging time.[48:38] She chats about being involved in some leadership forums.[51:39] What one piece of advice would you give salon owners today?[52:01] Thank you very much, Virginia, for being a guest on the show.[52:37] Welcome to the show, Emiliano![53:35] What is your strategy right now in your salon, and how are you keeping your staff and clients safe?[56:24] Emiliano shares how they are staying in communication with their clients.[58:36] He speaks about taking the magazines and food away and going to single-use cups for water.[1:00:45] Emiliano chats about what his staff is scared of and how he reassures them.[1:06:36] Have you thought about what you are going to do with your time if you end up closed down?[1:09:32] Emiliano shares advice to salon owners on how to offset the financial issues that could happen in the future.[1:12:54] Thank you so much, Emiliano, for contributing to this podcast.[1:13:20] Antony shares final thoughts.Links and Resources Grow My Salon BusinessSean Dawson Adam Reed SalonInstagram | FacebookVirginia MeyerFourteen Jay SalonEmiliano Vitalee’ SalonInstagram |  Facebook

There is a big change afoot, and none of us can afford to ignore it. It is being driven by generational changes, different values, and new way of thinking and working.    But most importantly, it is being driven by a sense of urgency about taking better care of our planet and the people in it.   Buzz words and phrases like, “Socially and environmentally responsible. Sustainable ingredients. Environmental performance. Balancing purpose and profit. And creating inclusive economies”. Are no longer just the language of a few, they are becoming the language of many.   My guest on today's Podcast is Fallene Wells owner of the “Let em have it” Salon which is situated in Denver Colorado and is one of only three B Corp salons in the world.   In today’s podcast we will discuss: What is a B Corp Business?‘Sustainability’ and hairdressing salons.The impact that all of this has on salon business. From the salon culture and business model to the impact that it has on the local community and beyond.  

I have the pleasure of working with many salon owners all over the world. As a result, I am very fortunate to have inspiring and insightful conversations about the changes that are happening in the salon industry. But, perhaps, more importantly, I get an insight into how forward-thinking salon owners are evolving their business approach to accommodate the never-ending changes to succeed in the salon business today. Today’s guest on the podcast is Ben Jay co-owner of ‘The Hair Loft’ salons, a successful family business in Chicago that started in 1980 and continues to evolve with the times. In today’s podcast, amongst many other things, we will discuss: What are some of the changes that are impacting the traditional salon business model?The never-ending impact of new technologies.The increase in specialty salons.How the big product brand is evolving and what that means for the salon business. In This Episode:[01:31] Welcome to the show, Ben![01:56] Ben shares his background and how he ended up in the salon business.[02:57] How many salons do you have now? How many employees do you have?[04:04] Ben speaks about some of the challenges he faces in his salon today.[06:05] Ben shares his business model and his insight on the new models he sees today.[08:52] Ben believes that the employee-based model dominates in Chicago, but the salon suites model is popping up everywhere.[11:07] With the technology, lifestyle, and business model, it’s almost like the perfect storm for the increase of salon suites.[13:08] How do you keep stylists in your salon and prevent them from leaving to work for themselves?[15:00] Ben gives examples of how he makes his stylists feel like they are getting a more significant share of the commission than they are by adding value.[17:43] Giving his employees by giving them continuing education, scheduling help, and other things to support them daily.[18:35] What do you do at The Hair Loft that bonds people to your brand and keeps them with you long term?[20:07] How do you factor flexibility in schedules into your business model?[23:43] Ben believes that you have to scale hairdressers’ pay so that they can make a good living and break the belief that they can make more on their own.[26:34] Have you ever leased a suite and then wished you had stayed with your salon?[27:47] Ben speaks about the advantages of having a team behind you.[28:55] Ben chats about two new stylists he just brought in and their individuality.[31:56] Ben gives examples of different types of specialty salons.[33:21] Is your salon a full-service salon? Do you have a blow-dry menu?[35:11] Ben describes the color room in his salon and who works there.[38:55] Ben shares about professional product brands and their attempts to cut out the distributors.[44:24] What do you do as a salon owner to protect the retail side of your business?[47:00] Ben speaks about the salons online retail store that allows their clients to purchase products and have them delivered or shipped.[49:08] Antony recommends that everyone go to www.thehairloftltd.com and look at their website.[50:04] Ben shares about the unique products they have in their retail store that are made by local Chicago residents.[54:56] Ben speaks about getting their alcohol and liquor license so they can sell wine and beer in their salons.[56:15] How do you promote beverages? Do you have a menu?[57:25] Ben shares about the app they have in their salon.[58:50] Do you have any final words or thoughts for the listeners?[59:46] If you are listening to this podcast and have enjoyed it, please take a screenshot on your phone and share it on your Instagram stories.[1:00:06] Ben, thank you so much for being a guest on the podcast!Links and Resources Grow My Salon Business Find Ben Benjamin Jay@bnjmnjyInstagramThe Hair Loft@thehairloftltdInstagram | Facebook | Twitter

One of the things I love about this industry is the opportunities that there are for people to evolve into different areas of hairdressing if they wish to.Don’t get me wrong; there is absolutely nothing wrong with being 100% focused behind the chair as a stylist or a colourist and building up a salon clientele. Or maybe even opening up your own salon.But for some people, their journey takes them in other directions as an educator, or to various other opportunities within product companies.My guest today is one of those people. His name is Colin Caruso, and he is the owner of Caru Salon in New Jersey and is now also Artistic Director of Professional Hair Color for John Paul Mitchell Systems.In today’s podcast, we will discuss:Color ConsultationsSustainabilitySocial Media‘Style Trip’ and the importance of storytelling In This Episode:[01:26] Welcome to the show, Colin![01:48] Colin discusses his family, background, and what his priorities are.[02:49] Colin describes his job at John Paul Mitchell Systems and what it involves.[04:45] How do you balance owning a salon, being an educator, traveling, and your family?[07:26] Colin believes that balance is all about asking yourself what you are looking for and what is essential.[09:34] What advice would you give someone who wants to own a salon, be an educator, and how to balance it all?[11:50] Colin speaks about being in his salon a couple of days a week and the fact that he still has a few clients.[14:42] Antony and Colin discuss client consultations and how important they are to get to know what your client wants.[17:59] What is your definition of a client consultation?[20:50] Colin shares the questions he asks during a consultation so that he can see hair the way the guest does.[24:48] Colin speaks about the way he prices services in his salon and what he sees in the industry.[27:16] Colin says that it costs more to charge more, he loves doing hair, and he would do it for free.[29:43] What are your thoughts on online color companies? The home hair color industry?[32:08] Colin shares an exercise he did at his salon recently and believes every salon should ask the questions.[33:47] Colin speaks about the different generations that are working together under one roof and how different each generation communicates.[37:16] How has social media impacted your business? Have you embraced it?[40:26] Colin believes that social media is an honest way to communicate and gives choices to individuals.[44:00] From a salon owner’s perspective, how do you manage the social media usage of your team?[46:28] Colin shares about ‘Style Trip,’ a passion project he started years ago that focuses on hairdressers in different parts of the U.S.[49:22] When you go somewhere, do you sit in your hotel room instead of exploring and experiencing the fantastic local places?[51:18] Colin says that ‘Style Trip’ is about community, art, and inspiration.[54:57] Colin shares a story about Guy Fieri at a location where they were both shooting their shows.[58:30] Thank you, Antony, for coaching my team and me.[59:19] If you have enjoyed this episode, please share it.[59:47] Colin, thank you so much for being on the show! Links and Resources Grow My Salon Business Find Colin Colin CarusoSalon [email protected]@colincarusoInstagram @colin-carusoLinkedInJohn Paul Mitchell Systems Youtube

I consciously go out of my way to interview a diverse range of people for the podcast. But, the one thing I know that they all have in common is that they are building successful, profitable businesses, regardless of where in the world they are. My goal is to interview a range of people at all stages of their careers in various areas of the salon industry to bring you a mixture of inspiration, entertainment, and practical ideas and advice to help you grow your salon. Today’s guest on the podcast is Maria Unali, a salon owner from Sydney Australia who opened Salon Kiin 4 years ago. In today’s podcast we will discuss: The challenge of juggling multiple roles in life from being a wife, mother, stylist, and business owner with all of the demands that come with it.How to attract, nurture, and build a salon team.And how to set guidelines around salon social media. In This Episode:[01:35] Welcome to the show, Maria![01:59] Maria shares her background, why she became a stylist and salon owner.[04:20] Her salon has been open for four years and now has fifteen stylists.[05:17] What are the advantages of having a salon on the outskirts of Sydney?[07:01] Maria speaks about taking over her dad’s salon when he retired.[09:35] Antony chats about the upside of being in the suburbs with keeping staff and clients.[11:13] Can you tell us a little bit about your sustainable program? How do you pay for the program?[14:51] Maria speaks about creating and cultivating her team culture and the acronym she built it on.[17:20] Maria explains the one on ones she does consistently every month and the yearly retreat she treats her team too.[19:15] A good team culture isn’t built overnight, and it evolves as people leave, and new people come in.[22:00] Antony speaks about bringing in young people as trainees and the expectations they have.[24:11] What are some practical everyday things you do to motivate your team?[26:58] Maria shares her staff retention and how she keeps them motivated to stay.[28:49] Maria discusses what young twenty-something employees want from an employer today.[31:48] Maria shares a time when she almost lost her salon and how she turned it around.[33:55] They discuss how doing shows can be seductive, but there is very little money to be made.[35:16] At what profit margin are you currently running your salon? What hurdles have you had to overcome?[37:29] Maria describes the color table in her salon and shares how it works with clients.[40:01] How did you come up with the name Salon Kiin?[40:23] Maria explains how she reacts when someone from her team leaves.[42:35] They chat about some good leadership books that Maria likes.[44:11] Maria speaks about fashion weeks and their importance to salons and stylists.[46:34] What social media platforms do you use and how do you use it to market your business?[48:00] Maria shares that her stylists all have personal social media accounts, but they have guidelines they have to use.[50:56] What other technology do you use today to run your business?[52:36] Maria speaks about the manager that helps her run parts of the company so that she has time away.[54:34] Maria shares how she balances being a wife, mom, stylist, and business owner.[56:17] How do you reinvent yourself creatively? How do you stay relevant?[58:25] What advice do you have for someone who is going through what you have for the last four years?[1:00:47] If you have enjoyed this podcast please take a screenshot and share it on your Instagram stories and tag us.[1:01:19] Thank you, Maria, for being on the show today!Links and Resources Grow My Salon Business  Raising Girls by Sissy GoffDare to Lead by Brene Brown How to Talk So Kids Will Listen and Listen So Kids Will Talk by Adele Faber Find MariaMaria Unali@maria_unaliInstagram | Twitter Salon Kiin@salonkiin Instagram | Facebook |  Pinterest

I’m sure that like me, you get inspired by people for lots of different reasons. Sometimes it might be because of what they have achieved. Other times it may be the journey they have had to get there, or maybe how they’ve handled adversity and overcome challenges.Or maybe you get inspired by how they think. How they think about people, how they think about life, and how they think about hairdressing.My guest on today’s podcast is Traci Sakosits, North American Creative Director of the Sassoon Salons and Academies. Traci has a passion and curiosity about people and the craft of hairdressing. She is someone who inspires me, not only by what she does with hair but with how ‘she thinks’ about hair and hairdressing and her commitment to the craft.So, on today’s podcast, amongst other things we are going to talk about:How people and businesses evolve.What do you need to do to lead a team effectively?What young people expect today, and how do you lead and motivate them.How you balance life as a leader, teacher, mom, and wife, etc.In This Episode:[01:47] Welcome to the show, Traci![02:43] Traci, can you give us an overview of your life and who inspired you to become a hairdresser?[04:12] Traci discusses her early years in the business, her love of cutting hair, and why she went to Sassoon.[07:07] She speaks about interviewing with Sassoon in New York City and getting a position in the salon as a hairdresser.[09:15] Traci chats about her two years of apprenticeship she did with Sassoon.[10:03] Antony speaks about his journey with Sassoon and the company itself.[11:41] Traci believes that Sassoon not only shows you the techniques to succeed; they also give hairdressers a strong foundation and teach them professionalism.[13:38] Traci shares about an instructor she had that inspired her to teach others.[17:09] They chat about how long Sassoon has been around and the changes they have had to embrace.[18:12] How has Sassoon changed today, and what does the future hold?[21:21] Traci speaks about the Sassoon business model and how the salon suites shift has affected them.[24:22] Traci shares that Sassoon has become much more flexible with the hours the hairdressers work.[26:11] They chat about the different generations and how styles Traci has seen over her years in the business.[27:45] What are the attributes of a strong leader? What should you look for in a potential leader?[29:46] Traci describes what cosmetology is for the listeners that are not in the United States.[31:38] Traci shares what she believes Sassoon means to young hairdressers today.[34:20] Traci believes that all hairdressers should be able to handle whatever requests come in the door. [37:24] Do you think that there are a lot of preconceived notions surrounding Sassoon?[39:57] Traci discusses how Sassoon had evolved around the changing technology and social media.[42:09] Do you have any guidelines for your team when it comes to Instagram and other social media platforms?[45:15] Traci says they do not have an online tool at this time, but they are working on one called Sassoon Online.[48:11] What advice would you give a young twenty-something that is looking to hone their craft?[49:51] Traci shares the ways she reinvents herself and how she changes her mindset to be more flexible.[51:30] How do you balance your time and mindset between your family and work?[55:25] Traci, do you have any final thoughts for our listeners?[57:05] Traci, thank you so much for sharing your time with the listeners. Links and Resources Grow My Salon Business  Find Traci Traci Sakosits@tracisak_hairInstagram | Facebook | Pinterest 

Over the last few years, there have been many changes in the hairdressing industry. One of those changes has been the continual evolvement of ‘all things hair colour’, and inevitably hand in hand with that has been the rise of the ‘Hair Colourist'! I would never say that colourists were the poor cousin to stylists, but stylists were more likely to be the rockstars of hairdressing. However these days there’s definitely a feeling that ‘Colourists’ have really come into a league of their own.  One such person is my guest today, Mr Jack Howard who is definitely one of the very best colourists out there. Jack has built a reputation around balayage and is often acknowledged as someone who is responsible for bringing balayage to the UK after returning from a number of years in the US.Jack works out of the prestigious Paul Edmonds salon in Londons Knightsbridge servicing a high profile clientele as well as spending a lot of time as an educator.  Amongst other things in today's podcast we will discuss:What's been driving the changes in the hair colour marketCompeting against the home colour marketPricing of salon servicesThe importance of professional consultationsIn This Episode:[01:46] Welcome to the show, Jack![02:17] Jack shared with us your background and how you got started in the color industry.[03:38] Jack speaks about why he created his color tools line.[06:11] Why did  Balayage never take off in the U.K.? Why is it taking root now?[09:00] Antony believes that the economic condition of the Uk is what pushed Balayage because it was less expensive.[11:38] Jack states that the French don’t do foils they do Balayage.[13:39] What do the American colorists do better than anyone else?[14:53] Jack shares why he doesn’t have his own salon, why he prefers to work for someone else.[17:00] What is the drive for stylists being independent contractors? What are the financial benefits and downfalls?[18:56] Jack speaks about what taxes and fees the independent contractors have to pay in the U.K.[20:05] What do you think about the whole salon suites drive that is happening in the U.S. and Australia?[22:36] Jack chats about specialists color salons and what he likes about them.[24:31] What are your thoughts about the salon membership model?[26:49] Jack shares what his favorite social media platform is now.[29:41] Jack chats that most of his new business now comes through Instagram.[32:31] How much time do you allocate for social media?[33:47] Jack shares how he comes up with content for his social media accounts.[36:57] Do you believe that awards in the industry lack the recognition they used to have?[39:00] Jack speaks about consumer recognition and hairdressing awards and which ones might attract more stylists.[40:09] Jack believes that Olaplex products have their uses but you still can’t use it on really damaged hair.[42:22] In ten years, where do you see products going? Will it be more about sustainability?[43:57] Jack says that any technology that can make a stylist’s life better is the right technology.[45:47] Do you believe patch tests are necessary? What do you think about the lax standards in the U.S. and other countries about these tests?[48:02] Jack speaks about charging for his consultations, why he does, and what the charge covers.[50:47] People are much more aware of the allergic reactions associated with hair color and are asking for an organic pigment.[52:35] What type of recycling program do you have in your salon products and containers? [55:24] Jack speaks about women coloring their hair at home and the quality of the home products.[59:12] Jack believes that the new online salons that are popping up might affect the home colorists but not the ones that come into the salon to have their hair done.[1:01:54] How do you stay relevant? How do you reinvent yourself? How important is education?[1:03:24] Jack shares what his hope and dreams are for the next five to ten years.[1:06:08] Thank you so much, Jack, for being on the show! Links and Resources Grow My Salon Business Skyler LondonHunter CollectiveEpisode 018 with Alicia Soulier Find Jack Jack Howard Education@jackhowardcolorInstagram | Facebook | Linktree |  Pinterest Podcast

Over the years I have seen many big-name salons in capital cities with high profile locations, expensive fit-outs and celebrity stylists. But sometimes those businesses don’t actually make any profit! They might generate a lot of revenue but the high overheads and often transient populations of both clients and staff create problems of their own.    Then I see other salons, all over the world, that are maybe not in the capital cities, and maybe don’t quite get the prestige of being in such high profile locations. But despite that, they are very successful profitable businesses and can compete with ‘any salon anywhere’, no matter where they are.    One such salon group in the UK is the Barrie Stephen salons in Leicester, which is a city with just over 300,000 people about 2½ hours north of London.    Today's guest on the Podcast is Barrie Stephen part-owner of the salon group who with his partner Joachim has created a great business.    In today's podcast we will discuss: What does it take to build a great team today? How to create a team culture?How do you motivate and lead a team…The importance of being part of the communityWhat are the keys to successful expansion?In This Episode:[02:02] Welcome to the show, Barrie![02:29] Barrie shares with us a little about his background and why he decided to be a hairdresser.[04:06] Barrie always had a dream of opening his own salon, even when he didn’t know how that could happen.[06:04] Barrie speaks about buying a salon in Leicester and letting everyone know they were there with a massive launch.[07:51] Barrie chats about his partner Joachim and when he came on board. [10:06] Is owning the building your salon is better than leasing?[10:42] Barrie is still behind the chair on Saturdays so that he can engage with the clients.[12:08] Is your mom a part of your business? Is she a stylist?[12:50] Barrie added a Barber Shop in his salon, which increased profits exponentially.[14:28] They are adding a whole floor in the King Street salon dedicated to men where they can get their shoes shined as well as a wet shave.[16:09] Barrie speaks about being one of the first salons that added a blow-dry styling bar.[17:18] Barrie says that having a sound business model is one of the keys to successfully expanding a business.[19:45] How do you create an influential culture within a company? How do you take care of your team?[21:22] Barrie details what he calls his 100K Club and how the incentives to his team.[22:33] Barrie believes that young people today tend to want things yesterday and not work to get there. He shares how he tries to motivate them so that they can be successful.[23:52] Can you share with us some of the practical things around health and fitness that you implemented in your salons?[27:35] Barrie speaks about the charities they support and how engaging with the community can boost morale.[30:10] Barries stylists are working with chemotherapy patients in local hospitals.[31:35] What system do you have in place for paying your stylists? Basic wages? Bonuses? Commissions?[34:50] Barrie is the creative, front of the house, and marketing person while his partner  takes care of the business side. Separating the roles is essential to run a successful business.[36:43] With your experience, what would you say is a realistic profit margin for salons today? What is your profit margin?[38:35] Barrie shares the good and the bad when it comes to social media and how it has affected his business.[40:52] Where is your key focus? Instagram? Facebook?[41:47] Barrie speaks about the apps they have launched for the salons and the for phone calls that they use to enhance the customer experience.[45:23] What is your stand on stylists being self-employed or contract labour? Are your team members employees?[47:35] Barrie shares what drives him and makes him want to come to work.[48:30] How do you stay relevant and reinvent yourself year after year?[49:58] Barrie always looks for the positives, so when adversity presents itself, he focuses on how to make it positive.[51:44] What lessons have you learned over the years, in business or personal?[53:24] Any final words or bits of advice you have for our listeners before we wrap up?[54:15] Barrie believes that awards are still relevant because bringing an award back to your team is a great motivator, but they are overdone.[56:12] Thank you, Barrie, for taking time out of your day to share your passion and knowledge of the industry.Links and Resources Grow My Salon Business Find BarrieBarrie Stephen@barriestephenInstagram | Twitter | Facebook

“Can you imagine expanding your brand beyond your wildest dreams?” If that is something you think about, listen as Antony and his guest, Denis McFadden, founder of the Just Cuts group, chat about how he did just that. Denis shares with us how he went from having only a full-service salon to also opening up four Just Cuts salons in a matter of years, and the growth after that has been astounding.  Listen in as we discuss:The story behind the Just Cuts brand.The important steps in building a franchise for both the franchisee and the franchisorSome of the challenges involved in expansion on that scale.How do you find and keep good people? Denis tells us about the early days as a salon owner and how that evolved to become the owner of 231 franchises. He shares why they don’t have chemical services, the cost of a haircut, and the fact that their clientele is about half and half women and men. Denis discusses training new stylists, the technology that allows them to manage salons from different countries, and whether franchisees are hairstylists or if they looking to invest. Listening to Denis talk about a business that he is passionate about makes you ask, ‘why haven’t I done that’? He shares the steps to building a franchise, the challenges involved, and how to find and keep great people. When you love what you do, you don’t work a day in your life, and when you are listening to Denis, you can sense the truth in that statement. In This Episode:[01:48] Welcome to the show, Denis![02:25] Listen, as Denis speaks about his journey from a hairdresser to founding a franchised brand.[06:23] Denis talks about how he started the Just Cuts brand without really knowing he was building a franchise prototype.[07:45] He chats about one of his stylists wanting to have a Just Cuts salon, which was his first franchisee.[10:26] Denis speaks about the early days being more about sponsoring people than actual franchise fees.[11:41] He details how he used to collect franchise fees, not through haircuts per week instead of percentages.[14:10] His salons only do haircuts, and the price is the same for men and women.[14:55] Why don’t you do chemical treatments like color or perms?[19:00] The clientele in his salons is split down the middle, 50% women and 50% men.[20:30] There are no receptionists, clients check themselves in through an IPad, and they have the option of adding ala carte items like a shampoo or a blow-dry.[25:21] Denis tells us the salons have about a 7% growth each week.[26:04] What is the number of haircuts each stylist does per day? Is there a benchmark?[28:28] Business is growing; they now have 231 salons.[29:11] Denis speaks about embracing technology so they can run salons from different countries.[30:30] How do you train your staff? Online or in-person?[32:18] A lot of the franchise owners are not hairstylists, and they get reports from managers that run their salons.[34:10] Denis says that some owners are more dedicated, but others don’t do as well because they are managing remotely.[34:48] Are they all franchised, or are there any company-owned salons?[36:12] Denis explains how they train franchisees, especially if they are not stylists.[38:27] What apps do you use? Are they for the owners, stylists, or both?[40:09] He shares that all salons have a POS system with the ability to keep track of all transactions.[42:46] Denis that the total yearly sales in his salons are approximately 90 million dollars and his goal is to have is retail products “Justice” be 20% of that total.[43:25] He encourages his franchisees to embrace local charities; he describes some of the charities they support.[45:45] Denis chats about some of his stylists that have saved a client’s life because they noticed issues on their scalps.[46:42] Denis, what drives you? What keeps you going? What challenges do you face?[48:01] He shares about the Olympic games and how many athletes his stylists gave free haircuts too because another company pulled out at the last moment.[50:27] What are some of the biggest lessons you have learned while growing your business? What advice would you give new business owners?[52:22] Denis discusses how he retains his 3500 stylists and how they recruit.[56:29] There are no appointments, and you can’t request a particular stylist at Just Cuts.[57:15] Denis, thank you so much for being on the show today!Links and Resources Grow My Salon Business Find Denis Denis McFaddenLinkedIn |  Facebook

“What is marketing?” If that question makes you stop a second and think you need to listen as Antony discusses all things marketing on this episode of the Grow My Salon Business podcast. There are three significant areas he will focus on with many other ideas surfacing along the way. Listen in as we discuss:What is marketing meant to do?Why it is essential to understand who your target market or client is.What is the concept of your salon business?Marketing is communication by connecting and engaging with people. Marketing used to be about advertising, but today if you advertise who you are and what you do, it isn’t enough. It is about making a promise to your clients and potential clients and then delivering on that promise. What message are you and your team communicating 24/7? Antony discusses and explains the functions of marketing, the first being defining your vision, the second is the positioning of the brand, the third cohesive image, setting the experience, and advertising finishes it up. Building a business is like putting together a jigsaw puzzle; each piece comes together to make a whole.Who is your ideal client? Antony says that is the first thing you need to know and market to that type of client. He asks, ‘if my salon was a magazine which one would it be?’ Be clear on what your salon concept is what you are offering. The key to successful marketing is reaching people who already want to buy what you sell. Antony gives a set of questions that you should ask yourself when deciding what kind of salon you want to have. He said to think about the questions and answers and see if you have the salon you wish to have. Antony chats about business models and that no matter which one you chose, there is money to be made if you do it correctly.Listen to this excellent marketing information and see if there are some areas you could change or market better.In This Episode:[00:30] Welcome to today’s episode with Antony.[01:07] What is marketing?[01:37] Marketing used to be about advertising, but today it is about engaging people.[02:24] Effective marketing must be authentic to connect and engage people.[04:07] Antony discusses the functions of marketing, the first being vision[04:45] The second being positioning the brand.[06:15] The third is developing a cohesive image.[06:40] Defining the experience is the fourth.[06:55] Then there would be advertising.[07:50] Marketing is also about social media, but one alone will not help, but collectively they can help you achieve what you are striving for.[08:35] Building a business is like putting together a jigsaw puzzle.[10:28] The role of marketing is about growth, and the purpose of marketing is communication.[11:22] Five new clients a week is a healthy rate of growth.[12:17] The problem is turning the new clients into regulars and keeping them.[13:11] It starts with understanding who your target market is or who your ideal client is.[16:00] If your salon was a magazine, which magazine which one would it be?[18:08] Be clear on who you are and what your salon is offering.[19:13] What is the concept for your salon? Why will a client come to you over all of the other salons?[20:58] Antony describes the different types of salons and where they fall on the price scale.[25:19] A successful business model today is not necessarily the one that will be successful tomorrow.[26:08] How do you decide where you should put your focus? Where is your ambition?[28:48] Where are the opportunities in your market might be a question you want to ask yourself.[29:45] Where is the money to be made is another question to ask yourself.[31:26] One type of business is not better or worse than another; there is money to be made in all of them.[32:26] Another question to ask is, how well do you communicate your point of difference?[33:07] Make sure that everything you are communicating speaks to the same message so that everything is cohesive.[34:07] Pause this podcast, ponder each of these questions, and see what answer you come up with.[35:02] My salon concept is?[35:41] My ideal client is?[36:25] The perfect size and location of my salon is?[37:21] I have aligned myself with the XYZ product company because?[38:14] To our clients, we are known for?[39:05] The top three things that will attract and keep our team?[39:27] What sets us apart from the competition is?[40:38] If you liked today’s episode, please share and write a review. Links and Resources Grow My Salon Business