It couldn’t be more timely! Michel Fortin, long time SEO professional, has recently written a fantastic article regarding “user-first” SEO principles, a concept that he has been championing for sometime. The article came out just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. This is exactly where Google is telling us where to go with the user and Michel is the coach to help us along the way. Please read the article at Wix and reach out to our sponsors and thank them for helping us do what we do with the show! [00:05:44] Michel’s User-First SEO Focus Couldn’t Be More Timely! [00:08:15] Google Wants to Take Itself Out of the Picture [00:10:24] The Keyword Chase is Dead, Finally [00:13:38] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:15:22] Presence, Prominance, and Performance [00:18:22] Leaning In: People Search Next [00:21:42] EDGE of the Web Sponsor: Site Strategics [00:22:36] Are You Sure Google Wants to Take Us To YOUR Answer? [00:27:13] Make Sure that the Answer is Available When They Need It, Where They Need It Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower  Site Strategics https://www.sitestrategics.com Follow Michel: https://www.twitter.com/michelfortin/ https://www.facebook.com/michelguyfortin/ https://www.linkedin.com/in/michelguyfortin/ https://www.instagram.com/michelguyfortin/ Michel’s recent article: https://www.wix.com/seo/learn/resource/user-first-seo Google’s recent update announcement: https://developers.google.com/search/blog/2022/08/helpful-content-update

Robots can recognize other robots, right Modie (Mordy’s AI name)? Alright, we evidently were advertising SERP’s Up, the new Wix podcast, as Mordy’ threw promos everywhere in the show. Yup - very proud to be able to roll out that show with Wix! On OUR show, we covered articles from Search Engine Land, and Search Engine Roundtable and followed a conversation on Twitter and Linked in regarding Google giving visual cues of how long it is to read content from the mobile device. Is that really a good thing? Give us feedback on Twitter @EDGEWebRadio. [00:04:30] Are You Listening to this Podcast Right Now on Twitter? [00:07:49] EDGE of the Web Title Sponsor: Site Strategics [00:09:27] Before Using Ai to Help with Your Next Piece of Content, Consider The Pros and Cons of the Choice [00:14:01] EDGE of the Web Sponsor: edgeofthewebradio.com/inlink [00:15:15] Google has a New Tag That Indicates Content-Length. Will This Impact Click-Thru-Rate? [00:19:39] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:21:05] Fast Track 1: Google Helpful Content Update Is Now Rolling Out  [00:23:07] Fast Track 2: Google Core Web Vitals Report Adds URL Level Data For Examples URLs [00:24:21] Fast Track 3: Google Expanded From Sources Across The Web Feature  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  #StandwithUkraine edgeofthewebradio.com/ukraine

Dawn Anderson shares her expertise of semantic relationships of content for the EDGE audience, in this second part of her interview with Erin Sparks. They dive in the machine learning concepts that are being honed right now for search engine to better understand th relationship between topics and the method of semantic distancing. Search machine learning is sorting out what is valuable and relevant to the user in ways it has never done before, and Dawn Anderson weighs in on whether data science should be a place for the SEOs of the world to focus on - get a chuckle at timestamp: 0:39:04! [00:01:40] EDGE of the Web Title Sponsor: Site Strategics [00:04:44] What is Next in Semantic Search? [00:07:09] The Dense Retrieval Process [00:08:35] Pulling Hard Negatives to Speed Up Search [00:12:25] Search Result Diversification is Expensive [00:13:14] EDGE of the Web Title Sponsor: Site Strategics [00:13:13] The Research is Open Source [00:16:06] Walnuts and Peanuts: It's All About Importance [00:18:43] It's Not the Amount of Content, It's the Completedness of the Niche Topic [00:20:33] What is Semantic Distancing? [00:24:50] You've Got to Know More About Their Industry Than They Do [00:28:01] Is That Page Good Enough to Represent the Query? [00:31:20] Finding the Content Gap in Client's Industry [00:33:27] Blogs are Jumble Sales! Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Follow Dawn:  https://www.twitter.com/dawnieando https://www.facebook.com/dawnlesleyanderson https://www.linkedin.com/in/msdawnanderson/ https://www.instagram.com/dawnieando

So the whole SEO world turns on its ear, and we hold it back until the third article? Really, an update like this deserves top billing! We are here at the onset of the Helpful Content Update (HCU), and there’s much discussion about how big this really is. Inside take: it’s going to be big! We covered several articles from Search Engine Land, Journal, and Roundtable. But most importantly, we discovered that we could track Mordy on his phone! Seriously, dig in and let us know what you think about the algorithm changes and whether you think this is as big as Penguin. Hit us up at #EDGETalk on Twitter! [00:03:57] ANOTHER Anti-Trust suit headed Google’s way? [00:10:19] EDGE of the Web Title Sponsor: Site Strategics [00:11:17] Algorithm Updates come in … Threes, wait, Fours? [00:13:50] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:14:30] What you need to know about the “Helpful Content” update [00:29:00] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:30:18] Fast Track 1: New Google Helpful Content Update To Change SEO Much Like Panda Did [00:29:58] Fast Track 2: Poll: Many SEOs Say The Content They Produce Is Helpful & Not Concerned [00:31:13] Fast Track 3: Google Search On How Many Ads Are Too Much For Your Site [00:32:42] #SEOChat #StandwithUkraine edgeofthewebradio.com/ukraine

Dawn Anderson joins Erin Sparks to discuss the history of Google updates and the pursuit of “cleaning” up the web. Dawn shows her expertise and knowledge in the science of SEO. She gives context to the timeline of updates in light of the new Google Helpful Content update just released. We discuss the continued goals of spam removal and increasingly helpful content promotion in search. Listen as we unpack Natural Language Processing, BERT, E.A.T., and all of the signals that Quality Raters Guidelines mark as trustworthy. [00:01:30] Our Title Sponsor [00:01:59] Check Out Our Weekly News [00:08:55] Google Crawling the "Frontier": Avoiding Low Quality [00:10:08] The 2009 Caffeine Update  [00:10:49] 2011 Google Panda: A Focus on Low Quality [00:11:27] 2012 Google Penguin Update was Massive [00:12:58] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:13:40] 2014 - The Emergence of E.A.T. (YMYL) [00:15:09] E.A.T. is a Testing Standard to Give Feedback Back to the Algorithms [00:17:08] 2015 Mobilegeddon & RankBrain [00:17:55] 2018's Broad Core Algorithm Update [00:19:07] BERT (2019): Understanding of the Nuance in Language [00:21:24] Page Experience Updates in 2020 [00:24:02] EDGE of the Web Sponsor: Site Strategics [00:24:48] 2021 Passage Ranking (not Passage Indexing): Related to Efficiency [00:27:52] Now that we have Efficiency, MUM expands across all Media [00:29:57] Product Review Updates (more Helpful Content?) [00:34:08] The Push Back on Disinformation [00:37:40] The Speed of Updates: Testing is Happening in the Wild Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower  Site Strategics https://www.sitestrategics.com Follow Dawn:  https://www.twitter.com/dawnieando https://www.facebook.com/dawnlesleyanderson https://www.linkedin.com/in/msdawnanderson/ https://www.instagram.com/dawnieando

In our second segment with Tim Schmoyer, founder of VideoCreators.com, we walk through what it takes to create YouTube Shorts with success. It’s not for the faint of heart, truly. Learn about the steps to adhere to and the audience's desires in Shorts. Tim also shares his story of content creation burnout and the stresses and issues it caused. Tim provides a good deal of transparency into how he got through it and shared tips to avoid “hitting the wall” in your production and, more importantly, your health. [00:04:58] YouTube Shorts: What Value Do They Have? [00:09:22] 1 YouTube Subscribers = 23 TikTok Subscribers [00:12:47] Getting Into YouTube Shorts: Key Steps [00:19:01] EDGE of the Web Sponsor: Site Strategics [00:19:46] YouTube Shorts: Just Show Change [00:24:45] Would Tim Recommend Going to YouTube Shorts? [00:27:46] Burnout on Creating Content [00:29:03] Tim Shares His Story on Content Creation Burnout & Tips [00:31:56] (1) Set Healthier Boundaries with Social Media [00:32:37] (2) Stay Well-Grounded [00:33:46] (3) Surround Yourself with People Who Can Do Things Better Than You [00:34:42] (4) Make Sure You Have Therapy in Your Life Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Follow Tim:  https://twitter.com/timschmoyer https://www.facebook.com/videocreatorstv

Does Mordy really think that we going to answer our live chat WHILE doing the show? Seriously. Articles from Search Engine Journal, Land, and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon! Most of the SEO community chimed in on this issue, and it was truly a site to behold. Such ridiculous posturing from the offender, but from this came a true rallying behind Olga. Listen to our take today on the EDGE!   [00:02:06] Mordy’s booking a therapy session with Erin [00:04:22] Product Pros and Cons Search Snippets [00:11:03] EDGE of the Web Title Sponsor: Site Strategics [00:12:40] Oh, NOW DuckDuck Go is Private [00:16:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:17:26] 6 Days for a Google Update to Rollout? [00:20:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:20:52] The Case of Stolen SEO Content [00:29:15] Fast Track 1: Google tests new SERP feature that gives searchers Perspectives [00:29:58] Fast Track 2: Google Adds Asian Owned Business Attribute For Business Profiles [00:30:57] Fast Track 3: Google Local Spam Now Includes Duplicate Photos, Posts, Videos, and Logos  [00:32:42] #SEOChat   #StandwithUkraine edgeofthewebradio.com/ukraine

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can’t use our Google SEO mindset for YouTube optimization. It’s not going to work, and we learn why it doesn’t on today’s show. Sneak peek: It’s about engagement and emotion…that’s what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv  [00:07:42] The Google Mentality Doesn't Apply to YouTube [00:13:18] EDGE of the Web Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower [00:14:54] Paradigm Shift #1: No Longer Targeting Keywords - Target People [00:19:53] Paradigm Shift #2: Don't Think Search, Think Browse [00:22:58] EDGE of the Web Sponsor: Site Strategics [00:25:11] Archetypes in Thumbnail Design [00:26:59] Paradigm Shift #3: Less Info, More Entertainment [00:29:09] Emotion is a Higher Value Than the Topic [00:32:15] Steps to Reach Your Audience Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Page One Power https://edgeofthewebradio.com/pageonepower  Follow Tim:  https://twitter.com/timschmoyer https://www.facebook.com/videocreatorstv  https://www.linkedin.com/company/videocreators/  The Video Creators Podcast - https://podcasts.apple.com/us/podcast/video-creators/id1073455415  Discover Calls - https://videocreators.com/seven-signals/discovery-call/ 

Late in the week for recording due to a power outage at the studio, we jump into this week’s news from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google.  Please make sure you read up on those.     Also, we have offered up a Public Service Announcement to the entire SEO community.  [00:18:19]    [00:03:38] Just trust Google with your attribution....nothing to see here [00:06:44] EDGE of the Web Title Sponsor: Site Strategics [00:07:29] Google Revenue Verification Report Confirms Buyer Publisher Ad Spend. [00:09:30] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:10:21] QRG has changed - a lot [00:18:19] Our SEO Public Service Announcement: mordysringtone.com [00:20:09] Fast Track 1: Google Core Web Vitals No Longer Impacted Pages With Noindex [00:21:14] Fast Track 2: July 2022 Google Product Reviews Update Rolling Out - Everything We See So Far [00:23:00] Fast Track 3: Google Ads Revenue Up 13.5% & Microsoft Bing Ads Revenues Up 15% But Slowed Growth [00:24:02] #SEOChat

In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconceptions about how Google processes news sites. We also find some shocking points, including how Google looks at titles in news posts. We finish up with a discussion about truth in the news industry and how that affects rank. Be sure to check out the first part of the interview: we start with some major SEO points common from over 50 news site audits Barry has performed. [00:05:18] Don't Make Optimization a Challenge for the Writers [00:08:48] The Navigation of the Site Cannot Be Overlooked [00:12:33] EDGE of the Web Title Sponsor: Site Strategics [00:13:19] Which is a Stronger Optimization Signal: Nav Links or Site Structure? [00:16:53] The Title Isn't Important: How About That? [00:18:17] Google Doesn't Even Read the Content Until It Reads the Structured Data [00:20:05] Google Doesn't Even Render the HTML. News is Fast [00:23:07] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:23:37] The Monetization Factor: Where Load Time Dies [00:28:21] Small Changes Over Time Make the Difference. [00:32:00] How Valuable is Trust in News? [00:39:04] News and Editorial SEO Summit: NewsSeo.io

Did Mordy literally try to piss off every one of our sponsors this week?  Boy, it felt like it.  Drop in as we cover Search Engine Journal and Content Marketing Institute articles.  Dig in and have a bite of digital marketing news this week with Erin, Mordy, and Jacob! [00:04:43] All's Fair in SEO and Relinking [00:11:15] EDGE of the Web Title Sponsor: Site Strategics [00:13:16] Clickbait caused $115M in ad spend loss [00:17:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:17:14] Is Your Thought Leadership Content Missing the Point? [00:25:05] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:26:18] Fast Track 1: Google People Also Ask Back To Normal Levels [00:28:29] Fast Track 2: Google Now Test Interactive Card Knowledge Panel Box Layout [00:30:08] Fast Track 3 :Google Local Service Ads Seeing A Lot Of Fake Reviews   #StandwithUkraine edgeofthewebradio.com/ukraine

Barry Adams returns to the EDGE to share key SEO tips for the news publishing industry. We delve into what Barry has seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race. Be sure to check out the second part of the interview: we continue with these key SEO points as well as a focus on expertise and truth as it applies to  News SEO.   [00:04:55] Career Path of a News Publishing SEO [00:09:03] The Volatility in News Publishing: less than 48 Hours [00:11:15] Topical Expertise, not Domain Authority [00:14:37] Your Quality Raters Guidelines Checklist [00:17:16] Page One Power: Title Sponsor edgeofthewebradio.com/pageonepower [00:17:53] Get the Structured Data Right: NewsArticle + Images [00:20:28] Having SEO Policies for News Adopted from the Top Down [00:22:24] Know Thy Internal Links/Tags [00:27:44] EDGE of the Web Sponsor: Site Strategics edgeofthewebradio.com/site [00:29:58] Infinite Scroll: Kill It [00:33:30] Slow Response Times Can Be Your Undoing  

Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy’s stead to cover all of the hot topics, including the hottest topic, the HEAT!  Stay cool with us as we tackle news from Search Engine Roundtable, TechCrunch, Social Media Today, and Esquire.     Be sure to RateThePodcast.com/EDGE today!   [00:06:06] Amazon sues FB group admins because of fake reviews [00:11:42] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:12:55] YouTube offering more creative options for YT Shorts [00:19:40] Google’s Artificial Intelligence has apparently hired a lawyer [00:31:13] EDGE of the Web Title Sponsor: Site Strategics [00:32:49] Fast Track 1: Google Reporting Outages [00:34:32] Fast Track 2: Google Search Tests Rich Cards Layout  [00:36:23] Fast Track 3: Google Politics Ads Update [00:40:03] #SEOChat 1PM EST THURSDAYS   #StandwithUkraine edgeofthewebradio.com/ukraine

There was a huge bit of news that is stirring up a good deal of conversation in the SEO circles on social media. Patrick Stox and Ahrefs released a study representing almost 150,000 websites and nearly 9 billion total clicks for one month of data. He studied Google Search Console, and the clicks reported from the console were incredibly different from the click data available from the API call.  The conclusion?  Google Search Console hides the keyword term for 46.08% of clicks! Some huge variations in these figures: two sites with traffic from 60 million to 100 million clicks showing 2.27% and 90.3% hidden terms, respectively. How is this possible, and what are we in for now, seeing that we can’t even see the terms that are clicked on almost 50% of the time?  Listen as we unpack a shocking study today on the EDGE! [00:01:21] EDGE Show Notes [00:06:57] The GSC Hidden Terms Study [00:07:47] Google Search Console is Missing 46% of Query Clicks [00:12:22] It’s Not Privacy, So What Is It? [00:13:14] EDGE of the Web Title Sponsor: Site Strategics [00:14:08] Another Reason from Google: They're Just Not Storing the Data [00:18:15] From Google Every Year: 15% of Searches are New  [00:21:41] No Consistency in the Loss of Data.  Couldn't Even Model It. [00:23:03] EDGE of the Web Sponsor: edgeofthewebradio.com/Wix [00:25:31] Google's Help Documents Changed After This Report [00:26:30] They Aren't Storing the Data? [00:28:43] How Do We Reconcile This To Report to our Clients? [00:31:13] Operating in a Data-Missing Marketing World [00:36:23] Are We Going Back to Hit Counters Per Page? Study: https://ahrefs.com/blog/gsc-hidden-terms-study/ Check for YOUR Missing Data Patrick Stox’s Data Studio Tool: edgeofthewebradio.com/missinggsc  

Greg Finn of the Marketing o’Clock podcast comes on to step in for Mordy while he’s at #MozCon! Oh wait - Mordy crashed the party! We thought we had a break from him! Join us as we dive into articles from Search Engine Land and Search Engine Roundtable.  We’re trying something new out - a BarryBlast!  Rapidfire Barry Schwartz articles are really the only way to keep up with the guy! [00:03:20] New Pinterest Features Geared Towards Shopping [00:08:22] Google Willing to Split the Company (back to itself) to Avoid DOJ Lawsuit [00:14:31] EDGE of the Web Title Sponsor: Site Strategics [00:15:27] New Content or Content Recycle…that is the Question [00:23:01] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:24:21] BarryBlast1: Huge Drop In Google People Also Ask [00:26:19] BarryBlast2: Google Ad Editor Version 2.1 With Overview Page Design [00:27:33] BarryBlast3: Google removes language in help doc calling hidden Search Console query data ‘very rare’ [00:30:46] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:31:23] #PPCCHAT & #SEOCHAT #StandwithUkraine edgeofthewebradio.com/ukraine

Bill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site better. They don’t stop there! Join us to learn about domain name protection - what you don’t know will hurt you - today on the EDGE! [00:01:10] RateThisPodcast.com/EDGE [00:01:21] Introducing Page One Power [00:02:55] Bill Hartzer: SEO Consultant since 1996 [00:12:05] Some of the Earliest SEO Auditing Tools Bill Used That Are Still Valuable Today [00:15:23] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower [00:16:58] Google is Looking for User Intent [00:21:42] What is Missing in Technical Audits? [00:27:45] What are Bill's Favorite Log Analysis Tools? [00:29:21] SEO Physician: Know Thy Site [00:30:40] Sponsor for EDGE of the Web: Site Strategics [00:33:59] Domain Name Protection: Essential Knowledge of your Digital Assets [00:52:09] Protect Your Digital Keychain [00:54:34] Be Aware: Stolen Domains from Former Employees

We take a moment to not talk SEO on the show this week. Believe that?  Actually, we do sew in some key concepts about search regarding the investment in SEO in light of this time of inflation as well as the sheer fact that Google can’t remove Nazi pictures from simple search results.  Articles from Search Engine Journal, Social Media Today, Buzzfeed, and Search Engine Roundtable.   [00:06:12] Meta is using legal proceedings to stop data scrape sites [00:09:41] EDGE of the Web Title Sponsor: Site Strategics [00:11:15] How is inflation impacting ad spending? [00:18:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:19:01] TikTok has something to say about unsecured data allegations [00:27:35] Nazi stuff is STILL on Google. Why?! #StandwithUkraine edgeofthewebradio.com/ukraine

Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time.  Nuggets of gold in this show are aplenty, so many to count. We learn about the value of links at this time, the way to develop content for the pitch that is valuable to the conversation, and the reconnaissance necessary to know the gaps in the conversation.  Learn more from Page One Power at edgeofthewebradio.com/pageonepower and receive a free 30-minute consultation.   [00:01:26] Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower [00:04:25] Having a Depth of Perspective [00:06:28] The First Step: Helping Build the Assets that will Earn Links [00:09:08] Norm's Previous Career Taught Patience [00:11:55] The Value of Links to a Website [00:16:57] Link Building is Dead, Right? [00:19:29] Your Relationship with the Audience Has to Be Aligned [00:21:16] The Challenge of Earning Links [00:22:32] What do Links Really Represent to Today's Google Algorithm? [00:29:08] How Do You Find the Best Opportunities for the Pitch? [00:32:32] Bringing Something New to the Conversation [00:34:19] Content Marketing to the Top of the Funnel [00:38:22] Give a Mouse a Cookie [00:39:48] The Romance | Real People and a Memorable Experience [00:44:25] Hey, This is Content That is Missing: Know the Site [00:49:53] Sincere and Authentic [00:53:00] The Rest of the Site has to be As Authentic as the Pitch [00:55:25] Going out to E.A.T. [01:01:06] Things Are Always Changing: Revisit Old Targets [01:02:26] Rejection Can Be a Learning Opportunity

A chunk of the EDGE conversation this week revolves around the potential monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Panels.  Are we going down the road of a two level content visibility, the paid content and the rest of us?    And then their are Mordy’s socks. We cover news from Search Engine Journal, Search Engine Roundtable and Search Engine Land. [00:04:26] Google says it’s only the first 15 megabytes [00:06:55] TikTok commits to updating ad policies to better align with EU rules [00:10:28] EDGE of the Web Title Sponsor: Site Strategics [00:11:02] Are Keywords Hidden For 46% Of Google Search Console Clicks? [00:17:41] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:18:52] Google To Pay Wikipedia For Content In Knowledge Panel & Search #StandwithUkraine edgeofthewebradio.com/ukraine

Erin and Mordy have fun while Jacob’s away and try out a new podcast recording platform.  Wow - did we hit a wall with lag.  We’re not saying which platform, but man, do you really sell that?  Stories from Search Engine Land and Search Engine Roundtable, we cover a good deal of road on the concept of podcast processing on the search engines side of things. Come on, Google, give us the NLP money!   Remember, as we continue to celebrate our 500th episode, be sure to grab a swag kit from Ahrefs by sharing your #epicfail with us at #EDGE500! [00:04:32] Paid Ads - Verification is Everywhere! [00:07:51] You Can Finally Correct Youtube Videos Without Pulling Them Down! [00:10:13] Erin pulls over to Figure Out How to Exploit this new Feature.  Why are we the way we are??? [00:11:16] EDGE of the Web Title Sponsor: Site Strategics [00:12:02] Feature Snippet Layouts are Being Tested [00:17:54] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:18:50] Brand Safety for Podcasts on Spotify #StandwithUkraine edgeofthewebradio.com/ukraine

Here’s an episode that takes on a news item and dives into the philosophical and metaphysical (no, not a new Facebook virtual world).  Covering stories from Search Engine Land and The Verge, the EDGE team parks on the side of the machine learning road to discuss the reality of Artificial intelligence and sentience.  Jump in and listen to our take on the AI news and give us a tweet to let us know your thoughts.  Can Artificial Intelligence become sentient?  A Google employee just said he saw it… Remember, as we continue to celebrate our 500th episode, be sure to grab a swag kit from Ahrefs by sharing your #epicfail with us at #EDGE500! [00:05:31] Continuing to celebrate EP500 #epicfails! [00:06:41] Business Manager - the new tool from LinkedIn [00:09:47] EDGE of the Web Title Sponsor: Site Strategics [00:10:47] Twitter links are no longer nofollow [00:15:55] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:17:02] Has Google created a sentient chat bot? Well, they suspended an employee who said that they have… #StandwithUkraine edgeofthewebradio.com/ukraine

Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features in the Brand SERP.  Erin and Jason have a great time walking through the rich elements of the BrandSERP and discussing mistakes to avoid in the process of owning the real estate of your brand! We also have a giveaway from this interview!  Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter, and you could win Jason’s book and an EDGE of the Web hat for contributing!  Show us the weirdness you’re seeing out there! [00:04:20] Google is determined to keep you on the SERP [00:06:42] Features of the BrandSERP [00:07:51] Experimenting with Google [00:09:24] If Google has Confidence, It Reacts Quickly: Meta [00:15:38] Optimizing for Rich Site Links and Rich Elements [00:17:03] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower [00:21:26] How to Get Twitter Cards on your BrandSERP [00:24:37] Videos on the BrandSERP: Tik Tok & YouTube [00:25:36] People Also Asked Opportunites for BrandSERP Optimization [00:27:09] Sponsor for EDGE of the Web: Site Strategics [00:28:39] How Do You Remove Elements from the BrandSERP? [00:36:33] The Entity's Identity Taking Shape [00:38:39] Will There Be Blackhat BrandSERP Tactics? [00:40:10] How Can Entity SEO be used in a Crisis Management Situation?

Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal.  Ahrefs has rolled out a new search engine that they have been working on for three years. Could Yep.com be a Google killer?  Only time will tell.  Join us as we pull the car over to the shoulder of the road and talk about censorship, big tech regulation, and paid ads.  What could go wrong with that conversation?     We also want to welcome our new sponsor, Page One Power, to the News Podcast.  Go check them out!  They’re a fantastic inbound link-earning company that has joined the EDGE this year.   Show markers: [00:03:50] Basic Ads from META, with almost no targeting… [00:08:26] EDGE Sponsor: edgeofthewebradio.com/inlinks [00:09:33] Ahrefs reveals its new search engine: Yep [00:15:17] EDGE Sponsor: edgeofthewebradio.com/pageonepower [00:15:54] Public support for Tech Regulation is declining this year - what does that mean to PPC? #StandwithUkraine edgeofthewebradio.com/ukraine

Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the trail of Brand SERP education and we’re unpacking concepts around this on this podcast as well as the second segment.  But, Is Brand SERP SEO?  Are Brand SERPs a ranking factor for keyword ranking?  We’re covering these questions and so much more in this episode.  \   We also have a giveaway from this interview!  Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter and you could win Jason’s book as well as an EDGE of the Web hat for contributing!  Show us the weirdness you’re seeing out there! [00:04:02] Writing the Book was an Experiment to Adjust Google's Understanding of Jason [00:07:01] Google has Been Working with this Aim All Along But Needed the Technology to Do It [00:09:15] Separating Entities: Disambiguation as a Strategy [00:11:37] Humans Understand Through Association [00:12:34] Teach Google That Triplet, Who You Are, What You Do, Who Your Audience Is [00:13:29] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower [00:16:20] Is Brand SERP Optimization (SEO) Search Engine Optimization or Something Parallel? [00:17:35] Brand SERP is a Representation of Google's Opinion of the World's Opinion of You [00:20:19] Is There a Correlation Between Brand SERP and Keyword Ranking? [00:22:09] Sponsor for EDGE of the Web: Site Strategics [00:25:03] What Have Been the Challenges in Writing a Book to Reeducate SEOs Around the World? [00:29:01] How Do You Map a Learning Brain? [00:32:48] If You Haven't Started to Master the Vertical Brand Serps in Two Years.... [00:35:14] Our Special Giveaway: Jason's Book & an EDGE of the Web Hat! #BrandSERPOddities

We have a special show for our listeners of the EDGE.  InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword and Topic Research Tool.  We reached out the Dixon Jones to come on the show to share with us the improvements, the process they use, and the key innovation of this update.  Keyword research with NEVER be the same.  It’s great to learn from a marketing SaaS company that is specializing in specific areas and not trying to do it all.  This is the way it should be done.  Get a free account with InLinks at edgeofthewebradio.com/INLINKS!   [00:03:40] Organizing the World by Ideas [00:06:29] Google on User Intent [00:07:45] Verbs are the Key to User Intent [00:08:27] The Inlinks Process [00:10:13] A Walkthrough of the Software (Check out the Video) [00:11:57] Topical Data and Queries. Fast [00:15:37] True User Intent: The Most Groundbreaking Achievement at Inlinks [00:18:43] Building a Content Plan with the Verb Root Term Clusters [00:21:34] Adjusting Your Competitor List [00:25:19] What's the SEO Industry Saying About the Software? [00:27:54] Not TD IDF Anywhere [00:37:32] Marketing SaaS Going the Way of Specialization [00:40:55] Future Updates at InLinks? [00:41:36] Setup your free account at edgeofthewebradio.com/InLinks

The EDGE team stops in mid-recording to submit Erin’s info to the lead funnel over at UberSuggest to demonstrate what is about to happen to AnswerThePublic.com. Actually, that was only Mordy - to note. We cover the Google Core Update from May 22, 2022. Also covered was the new Keyword Research tool update from Inlinks, sponsor of the show. We did a deep dive into how to read Core Update volatility and what to do when one of these come through. Give it a listen! [00:07:01] #EDGE500 EPIC FAIL Swag Giveaway from @Ahrefs! [00:08:28] Inlinks Launches a New Keyword Research Tool [00:12:20] EDGE of the Web Title Sponsor: Site Strategics [00:13:13] Someone grabbed up AnswerThePublic! [00:20:21] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:21:20] How has the Google May 2022 Broad Core Update impacted you? #StandwithUkraine edgeofthewebradio.com/ukraine

It’s been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4. We explore the larger landscape of features and functions and understand the more flexible data model that GA4 provides. We’re in the world of cross-device attribution, and that’s been the focus of Google for the last three years. We thoroughly enjoyed our talk with Krista and highly recommended her training courses. We even have a discount code! [00:03:43] Sunsetting of Google Analytics 3 - You Can't Take It With You! [00:04:49] Quick Takes on the Reaction of the Announcement [00:06:25] The Biggest Difference [00:08:40] Moving Away from Pages and Sessions [00:10:16] Bonus Events Out of the Box [00:13:58] No Longer the Limitations that We All Had with Universal (Goals) [00:14:28] Integrations Galore! [00:17:03] Title Sponsor of the EDGE of the Web Interview Series: Wix edgeofthewebradio.com/WIX [00:17:42] Is Google Forcing Us into a Paid Analytics Model? [00:20:22] What's Different in Real-Time Reporting? [00:23:27] What are the Advantages of GA4? [00:27:19] Flexible Data Model: Deeper Content Parameters [00:28:49] Sponsor: Site Strategics [00:29:35] The World of Cross-Device Attribution [00:33:56] How Much Training Does a UA User Need for GA4? [00:36:20] Should a New Marketer Even Learn Universal Analytics? We’re excited to offer a discount on Krista Seiden ’s GA4 courses! Go to https://academy.ksdigital.co EDGE listeners can get a $200 discount off of any non-intro course with the code “EDGE”!

The EDGE team dropped in on a number of articles this week from Search Engine Round Table and Search Engie Journal, carefully reading and ruminating about each.  Clearly Erin had a accurate bead on each and should be commended on his astute observation and insight on…..nope, can’t do it.  He forgot to read the first article completely and wow - did he muck it up.  Listen in as we dig through the news and pause as we honor a friend of the show and SEO legend, Bill Slawski.    [00:04:46] Video thumbnails when there is no video? [00:06:55] Erin completely makes a heady analysis without READING THE ARTICLE!! [00:09:01] EDGE of the Web Title Sponsor: Site Strategics [00:09:50] Google search results might start showing “sponsored” instead of “ad” [00:15:59] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:16:47] A SEO Legend has passed: Bill Slawski #StandwithUkraine edgeofthewebradio.com/ukraine

EDGE of the Web is proud to bring you some epic fails shared by friends of the show.  We wanted to lean into the 500, seeing that the server error code 500 is a bad thing, any way you cut it.  We reached out to our guests of the past and asked them to share one of their worst screw-ups in SEO and digital marketing, the ones they really learned from.  We wanted to share these with our listeners so you can learn too!  Thanks so much to all of our listeners and guests over the 10 years and 500 episodes.  We really are blessed to be able to do this and learn from the best.  Special thanks to our 500th episode sponsor, Ahrefs!  Check out their free tool at edgeofthewebradio.com/AWT.   Check out some great Epic Fails from our friends:   [00:03:46] Epic Fails for the 500th [00:06:23] Benjamin Shapiro [00:09:08] Marie Haynes [00:12:41] Jonny Ross [00:15:40] Garrett Sussman [00:23:32] Title Sponsor of the 500th Episode: Ahrefs [00:26:01] Dixon Jones [00:30:15] Olga Zarzeczna [00:33:59] Andrew Optimisey [00:36:48] Barry Schwartz [00:40:15] Mordy Oberstein [00:45:38] Future paths of EDGE of the Web Special thanks to the additional guests that submitted your fails.  We just couldn't fit everyone's in.  Watch for yours on social! Thanks to everyone who has helped us over the years!   #StandwithUkraine edgeofthewebradio.com/ukraine

Did we hear that right?  Google introduces the first designated schema ranking signal!  That’s breaking news!  Erin, Mordy and Jacob cover the Google I/O news of the week from Search Engine Roundtable, Search Engine Land and TechCrunch.  Learn about Mordy danger whistle that Jacob has just in case!  All this and more from the EDGE.  Be sure to check out episode 500!   [00:05:02] Google I/O Rolls Out | What to know regarding SEARCH [00:12:44] EDGE of the Web Title Sponsor: Site Strategics [00:13:35] A New Ranking Signal from Google? [00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:13] Google's Latest Language AI Model #StandwithUkraine edgeofthewebradio.com/ukraine

It’s been announced and we need to ramp up our understanding  and implementation of Google Analytics 4.    Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4.  An incredible resource of knowledge of GA4, Krista teaches the foundational concepts of the new platform and the treasure trove of new insights that are coming our way.  It’s time to get our GA4 game on as we have a year to gather our data before it’s gone from Universal Analytics.   [00:03:52] Krista Seiden's history that led her to GA4 [00:06:41] Moving to the GA education team [00:08:09] PM on the new Google Analytics product: GA4 [00:10:31] Short history of Google Analytics [00:11:58] What Universal Analytics brought to the table in 2014 [00:13:16] GA4 released under the tool name: Google Analytics App Plus Web [00:14:41] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:15:18] The web doesn't work the same way that we used to measure user behavior [00:16:50] The GA4 foundational concept: User behavioral modeling as opposed to chasing fictitious accuracy [00:19:00] The sunset announcement & the contention [00:20:07] Why are people afraid of GA4 [00:22:30] Where is our historical data going? [00:28:07] What is being lost in Google Analytics 4? [00:31:03] EDGE of the Web Sponsor: Site Strategics [00:32:00] This isn't the Bounce Rate you're looking for… [00:44:04] First time ever: fully customize the user interface of analytics [00:44:50] Google Signals: Connecting users between their devices [00:47:03] The new mindset of getting into GA4

Erin, Mordy and Jacob are blown away by what happened to Moz.com, at least for 12 hours. Listen in on who Mordy thinks may have been the culprit of such a dastardly DMCA take down request.  Stories from Search Engine Land, Social Media Today and a special article from Will Critchlow’s Brain Labs Digital.  All this and we’re coming up to the 500th episode.  Listen in as we have something special in the works!   [00:02:54] Coming up to our 500th episode [00:05:45] DMCA request took MOZ.com off of Google’s Index [00:10:12] This Week’s Poll [00:11:12] EDGE of the Web Title Sponsor: Site Strategics [00:12:37] Improve your promotions on FB with “Culture Codes” [00:00:00] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:22:06] 4 practical impacts to SEO from Google’s Machine Learning advances.   #StandwithUkraine edgeofthewebradio.com/ukraine

Recording from our home studios this week, EDGE rolled out its review of 4 digital news stories this week from Search Engine Roundtable, Search Engine Land and, yup, Search Engine Journal.   All the Searches!  We experienced the full immersion into the John Mueller AI - Mueller-bot.  We think we should have a dedicated segment just for that.     [00:02:46] Ad Revenue growth reported by both Google and Microsoft [00:05:39] EDGE of the Web Title Sponsor: Site Strategics [00:06:26] Would you ask SEO questions to a bot based on John Mueller? It depends.   [00:09:04] This Week’s Poll [00:09:52] Google stealing content? Or are people stealing from Google? It’s the new Chicken or the Egg question. [00:15:11] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:16:04] You can remove your personally identifiable information from Google Search Results #StandwithUkraine edgeofthewebradio.com/ukraine

Jonny Ross of Fleek Marketing gives us a run through of practical tips for successful schema deployment on your website.  We also cover a great deal of information regarding citation strategies.  Learn about entity definition and the slew of tools out there to make your structured data grooming easy on this episode of the EDGE. Be sure to check out our first episode with Jonny Ross as he covered the basic of structured data.   [00:03:53] How do we measure the successful deployment of schema on a site? [00:09:40] Linking to sources:  the most important piece of schema [00:13:25] Your schema citation strategy [00:15:06] The Interview Series Title Sponsor: Site Strategics [00:17:30] Inlinks as a great schema delivery tool [00:19:55] New products for engineered by SEOs [00:22:27] Sponsor for EDGE of the Web: Wix [00:22:58] Wordpress plugins for schema [00:26:02] Defining entities.  Strategy inside the schema [00:30:02] Wikipedia is very Americanized

Mordy’s back with the EDGE team as we go through a number of great news pieces this week from Search Engine Land, Search Engine Roundtable, TechCrunch and Search Engine Journal.  Had a fun time listening to Mordy’s analogy of echo chamber quality content - let’s say he did a crappy job explaining it (27:20 mark if your interested).   [00:05:21] Big Changes coming for Featured Snippets [00:13:14] Universal Analytics’ Real-Time bug will remain, another reason to go to GA4 [00:16:53] EDGE of the Web Title Sponsor: Site Strategics [00:18:49] What do scammers do when they grab up a popular domain [00:23:55] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:25:18] Thousands of responses state that Google Search is worse. [00:26:34] This Week’s Poll   #StandwithUkraine edgeofthewebradio.com/ukraine

THE Barry Schwartz joins the EDGE team and kicks Mordy out of his seat this week to cover the digital marketing news that is happening. Covering Search Engine Roundtable (of course), Search Engine Land and Marketing Brew news, Barry unveils his true intentions.  Check out our Twitter Poll to find out!  Lastly, explore with us our first “Barry Moment” here on the show. [00:05:52] Google rolling out conversion migration tool for Google Analytics 4 [00:11:17] EDGE of the Web Title Sponsor: Site Strategics [00:11:43] U.S. search ad revenue grew 33% to $78 billion last year [00:17:09] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:18:16] Spotify’s acquisition of podcast analytics firms has some in the industry concerned [00:23:50] Our Barry Moment [00:24:20] Highly cited labels in Google search [00:25:34] Trusted Store Badges [00:27:47] Google has done over 800,000 tests last year on Google Search Alone [00:31:22] This Week’s Poll #StandwithUkraine edgeofthewebradio.com/ukraine

Jonny Ross, the founder of Fleek Marketing, joins the EDGE to provide foundational information about structured data via schema.  We cover what it is, what it means to search engines, and the value you of schema deployment for visibility.  Is schema a ranking signal? We answer it on this podcast. [00:09:38] What is schema? [00:13:54] Benefits of schema: knowledge graphs, rich snippets [00:14:00] The Interview Series Title Sponsor: Site Strategics   [00:17:33] Organization and authority for brands   [00:24:15] Schema is not needed for rich Snippets, but why not grease the wheels   [00:25:25] The opportunity is there.   [00:26:05] Does schema affect ranking search engine ranking?   [00:26:13] Sponsor for EDGE of the Web: Wix   [00:028:17] Structured data: Apply common sense

George Nguyen, Director of SEO Editorial at Wix, joins the team to replace the an absent Mordy Oberstein to cover articles of the week in digital marketing.  Discussing articles from Social Media Today, Search Engine Roundtable and Search Engine Journal was part of our podcast - and then we discovered the real news: TheThingAboutGeorge.com.  George is making a site all about him.  Tell us what you think at RateThisPodcast.com/EDGE. [00:05:24] SMBs can connect better in Nextdoor [00:16:33] Thin Content is site specific, not page specific. [00:23:12] EDGE of the Web Title Sponsor: Site Strategics [00:25:00] Elon Musk grabbed up a lot of Twitter shares. What’s Next? [00:30:40] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:31:31] Google Disavows Negative SEO AGAIN! [00:39:14] This Week’s Poll [00:41:42] TheThingAboutGeorge.com   #StandwithUkraine edgeofthewebradio.com/ukraine

The EDGE team tackled this week’s news with gusto and a bit of exhaustion, actually.  So much to cover and so little time.  We’ve got a Facebook study from Search Enge Land, Google algorithm volatility from Search Engine Roundtable and discussions about individual Google algorithms in niche industries.  Let us know what you think on this week’s Poll and be sure to RateThisPodcast.com/EDGE. [00:04:43] “Interest Categories” on FB Ads are 33% inaccurate?? [00:09:17] Badges? We need all the stinking badges! [00:11:50] EDGE of the Web Title Sponsor: Site Strategics [00:12:17] March update starting to cause Volatility [00:18:21] EDGE of the Web Sponsor: InLinks edgeofthewebradio.com/inlinks [00:19:21] Is Google using different algorithms for niche industries? [00:27:20] This Week’s Poll #StandwithUkraine edgeofthewebradio.com/ukraine

Is Google wanting to see a Google-shaped web? There is a huge debate swirling around the Google AMP over the past 5 years.  Proponents and detractors of the Google-centered mobile framework have positioned themselves with steadfast resolve.  The mobile news visibility on the search engine result pages were exclusively AMP sites until just last year, to much animosity. With the recent unredacted memos found through a recent antitrust lawsuit in Texas revealing inferred manipulation against advertising networks with the AMP framework, there’s a rekindling of the debate.  To AMP or NOT to AMP….that is the question.  And this is The SCRUM!   [00:00:46] Introduction Barry Adams and Jono Alderson [00:05:09] History of Google AMP [00:06:26] When AMP was launched, it was flawed (Jono) [00:09:20] Mobile is the primary source of traffic to news publishers (Barry) [00:12:18] Google wanting to see a Google shaped web. [00:13:21] Google is not overreaching (Jono) [00:16:26] Is the lack of control of your website the currency to play in the Google Sandbox? [00:18:34] Google is increasingly violating the social contract (Barry) [00:19:07] The SCRUM 2 Title Sponsor: edgeofthewebradio.com/AWT [00:22:36] Was this just a money grab?  [00:23:24] Google fumbling a product launch again (Jono) [00:28:16] The surge of new, non-AMP visibility when Google removed AMP requirements for the news carousel. [00:32:25] Google is helping business build performance driven sites (Jono) [00:36:06] The slippery slope of Google’s content curation [00:40:50] A model for content licensing? [00:43:27] Lawsuits is the only language Google understands? (Barry) [00:45:45] You can't site on the sidelines and complain (Jono) [00:51:19] The relationship with the SEO community is so combative (Jono) [00:52:51] There have been some congressional hearings that were just cringe-worthy (Barry)

Erin’s back in the captain’s seat to go over the recent digital marketing news of the week.  Stories from Search Engine Roundtable….yup, that’s it….all from Barry Schwartz.  It’s a trifecta.  We should probably just give up looking anywhere else…   [00:08:05] Product Reviews Update rolling out from Google [00:17:33] Show Notes [00:19:11] 100 million fraudulent or abusive edits blocked on Google Maps [00:21:51] This Week’s Poll [00:23:17] EDGE of the Web Title Sponsor: Site Strategics [00:24:37] What does it mean to “De-SEO” a web page?  [00:29:53] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks   #StandwithUkraine edgeofthewebradio.com/ukraine

Erin may have left Mordy this week to fend for himself but he was still present during the show… you will have to tune in to the video on YouTube to find out how. Mordy decided to replace Erin and bring in a special guest/ co-worker, Crystal Carter, Head of SEO Communications at Wix.  [00:07:30] Header and Footer Links - What does Google think? [00:10:43] EDGE of the Web Title Sponsor: Site Strategics [00:12:56] How are Expertise, Authority, and Trust evaluated by Google? [00:20:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:54] Get ready to say goodbye to the Analytics you’re used to.

Mitul Gandhi, CEO of seoClarity, with Mark Traphagan, speaks to the EDGE about their new product, seoClarity Automate, a game-changing scenario for enterprise SEO analysis, insight, and execution.  No paid sponsorship here, folks, this is the real deal. Enterprise SEO is about to be at executed at scale!  Be sure to listen to the first episode of our two-part interview with these two SEO innovators.  They are about to make SEO history……and Erin’s a little verklempt…. [00:04:15] How seoClarity learned about the biggest roadblock in getting changes done at the Enterprise level [00:08:39] We are at an all-time high of the number of open SEO positions at the Enterprise level. [00:10:18] Are SEO's aware of these limitations? [00:12:18] Google’s at scale, what aren’t Enterprise SEOs? [00:15:36] The Interview Series Title Sponsor: Site Strategics edgeofthewebradio.com/Site [00:16:22] Changing the exectution of Enterprise SEO at scale: seoClarity Automate [00:20:50] Everything that an enterprise would expect: publishing, workflow and security [00:25:00] Sponsor for EDGE of the Web: Wix edgeofthewebradio.com/Wix [00:25:32] Tested on 3,500 of seoClarity's clients [00:26:36] SEO Agencies are able to take control of their own destiny [00:29:16] What is the cost of not doing something?  [00:30:42] A moment of reality check [00:33:27] The Reality: No-Code SEO [00:38:17] A George Lucas moment

How did last week’s poll fail?  That’s our question.  Erin’s not happy there.  New From the EDGE this week covers articles are from George Nguyen, Andrew Hutchinson, Matt G. Southern, and Roger Montti.  Short-form videos are the way of the future!  Give us a listen, today on the EDGE! [00:03:50] Update your WordPress As Soon As Possible [00:06:45] More Short-Form Videos coming to Google SERPs [00:14:26] EDGE of the Web Title Sponsor: Site Strategics [00:15:23] Twitter Testing new Profiles for Shops, Products In-App [00:19:00] This Week’s Poll [00:21:58] Show Notes [00:22:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:00:00] Advertisers in Russia have their ads paused by Google #StandwithUkraine edgeofthewebradio.com/ukraine

The EDGE team gets back to it and covers some key digital marketing news from Search Engine Land exclusively this episode. Articles are from Barry Schwartz (bing), George Nguyen and danny Goodwin.  We’re wanting to continue to get the word out on how to support Ukraine.  Please go to edgeofthewebradio.com/ukraine for more information.     [00:05:08] New Businesses Are Opening at pre-pandemic levels! [00:14:21] Verifying your business on Google - harder than getting a passport? [00:18:55] EDGE of the Web Title Sponsor: Site Strategics [00:20:07] Show Notes [00:21:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:22:00] This Week’s Poll [00:24:19] How can you help in Ukraine? Why not hire an SEO or PPC Specialist?

We’re discussing how to help Ukraine during an incredibly dangerous time. Erin Sparks, Mordy Oberstein, and Jason Barnard discuss digital news related to the crisis as well as individuals from Ukraine that are making a difference, showing what is happening to the rest of the world.  Articles from Social Media Today and Search Engine Journal. Let’s make sure to get the word out and share this information.   [00:05:05] FB Bans announced by Russia [00:10:51] Website Security important to review due to increases in Russian Cyber-Attacks [00:17:56] Ukrainian Patriot: Tim Soulo from Ahrefs extending memberships to match donations [00:21:03] Ukrainian Patriots: Wix evacuates nearly 1,000 Ukrainian staff and families [00:22:52] Ukrainian Patriot: Anton Shulke: Head of Influencer Marketing at Duda [00:25:41] Aleyda Solis: Showcasing Ukrainian SEOs [00:22:52] Ukrainian Patriot: Ievgen Saveliev [00:27:35] Information for supporting Ukraine: edgeofthewebradio.com/ukraine

Mordy’s got news that he won’t tell anyone.  Way to start off a news show, right? We dove into articles from Search Engine Land, Journal and Roundtable and the train went off the tracks a few too many times to count. Great reads from Miranda Miller, Barry Schwartz and Celeste Gonzalez.   [00:04:48] RatethisPodcast.com/EDGE [00:05:57] Majority of Small / Medium Businesses still without an SEO strategy [00:13:07] EDGE of the Web Title Sponsor: SiteStrategics.com [00:13:32] Changes coming for how Businesses work with Google [00:20:08] Show Notes [00:22:17] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:22:58] Have there been Mass suspension of Google Ad accounts? [00:28:00] This Week's Poll

There's such a growth in SEO technology. It's time to take a moment and learn how one of these firms use what they learn from companies that use them to deliver best services. We're talking to Mitul Gandhi and mark trap Hagen, SEO clarity today on the EDGE.   [00:04:14] How Mitul came into the SEO industry…and why? [00:07:54] Software had to originate out of a need. [00:09:37] seoClarity first had to understand how to scale themselves [00:11:27] What insights did you have from consulting and how did you would them into the product? [00:13:54] The Interview Series Title Sponsor: edgeofthewebradio.com/site [00:14:38] If two or more clients ask for it, seoClarity delivers it [00:19:17] Custom SAS product delivery at a boutique level to customers, exemplifying what the listening process should be. [00:24:24] The Growth of SEO Technology [00:25:43] Sponsor for EDGE of the Web: edgeofthewebradio.com/Wix [00:30:01] The gaps Mitul sees at the enterprise level of collaboration between departments [00:34:24] How do you help companies bridge that last mile between insights and action?