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Erin Sparks
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
Taking Care of Your Own SEO Backyard – Show 43
The Industry’s Favorite SEO Podcast 5 Tasks to Clean Up Your Own SEO Backyard: What You Don’t Know WILL Hurt You! Erin recently gave a presentation at the Revenue North Business Growth Summit in Indianapolis. We thought that was a pretty good presentation, and wanted to go through it on […] The post Taking Care of Your Own SEO Backyard – Show 43 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5130/03/2013
Client Showcase : Sarah Fisher Hartman Racing – Show 42
The Industry’s Favorite SEO Podcast Site Strategics Client Showcase: Sarah Fisher Hartman Racing Had great success with our client Sarah Fisher Hartman Racing during the 2012 IndyCar Season! We’re back again this 2013 Season. Listen to Drew Coomes, Director of Marketing with SFHR, as we talk about what they were […] The post Client Showcase : Sarah Fisher Hartman Racing – Show 42 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:2123/03/2013
How to Setup Google Authorship – Show 41
The Industry’s Favorite SEO Podcast GOOGLE AUTHORSHIP – A Strong Ranking Factor Explained Want to know a secret that is becoming a very strong factor in Google ranking? Ever wonder why some people’s faces are showing up in search results? How do they do that? We’re talking GOOGLE AUTHORSHIP on […] The post How to Setup Google Authorship – Show 41 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:2116/03/2013
Who Are You? – Local SEO – Show 40
The Industry’s Favorite SEO Podcast Google Want’s to Know Who YOU Are – LOCAL SEO The internet wants to know who you are as a business, are you telling them? We have all the tips to help Google meet your company Wondering how to get good links to your site? […] The post Who Are You? – Local SEO – Show 40 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5109/03/2013
Why Aren’t They Buying : Tips to Find Out – Show 39
The Industry’s Favorite SEO Podcast Five ways to find out why your customers aren’t buying from you Want to find out WHY your customers aren’t buying from you? Listen in on our show this week to find out some great tips on HOW to find out from your customers and […] The post Why Aren’t They Buying : Tips to Find Out – Show 39 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5102/03/2013
Google Enhanced Adwords – Show 38
SEO Radio Podcast Google Adwords – Google Announces Enhanced Adwords There are a lot of business owners and web marketers who are upset at the recently released Google Enhanced AdWords rules change. We stay ahead of the worldwide Google machine and now with another big change and how it will impact […] The post Google Enhanced Adwords – Show 38 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:2123/02/2013
Guy Kawasaki and APE – Show 37
The Industry’s Favorite SEO Radio Podcast Talking to Guy Kawasaki on the Edge of the Web! We are so excited to have Guy on to talk about his new book: APE: Author, Publisher, Entrepreneur-How to Publish a Book In 2011 the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment, could not fill an […] The post Guy Kawasaki and APE – Show 37 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:2116/02/2013
Katy Keim of Lithium – Show 36
The Industry’s Favorite SEO and Digital Marketing Podcast Today we speak with an industry leader in social marketing, commerce and connection – Katy Keim from Lithium Would you like some insights into how Best Buy, Home Depot, AT&T and Verizon handle their social media customer relationships? Listen up, we’ve got […] The post Katy Keim of Lithium – Show 36 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5109/02/2013
How Social Signals Affect SEO – Show 35
SEO Radio Podcast Why does my business need to be in social media and does it even affect my search rankings? Well, we’re here to tell that it’s real, it’s affect your site right now, and it’s HERE TO STAY. It’s time to wake up: social media is here, and […] The post How Social Signals Affect SEO – Show 35 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5102/02/2013
How Does Bounce Rate Affect SEO? – Show 34
SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking with a successful client HTS Therapy! We have had a 3-year client relationship with HTS and we are looking forward to improving their web numbers as well too! We […] The post How Does Bounce Rate Affect SEO? – Show 34 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5126/01/2013
Client Focus with HTS Therapy – Show 33
The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the our Consumer Intent Marketing. To listen to our latest show, visit our Podcasts page! In Episode 33 we focus on one of […] The post Client Focus with HTS Therapy – Show 33 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5119/01/2013
Are You Keyword Dependent? – Show 32
The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about our 2013 Internet Marketing Predictions. To listen to our latest show, visit our Podcasts page! In Episode 32 we focus on Consumer Intent […] The post Are You Keyword Dependent? – Show 32 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5112/01/2013
SEO Predictions for 2013 – Show 31
The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the In-House Blogging. To listen to our latest show, visit our Podcasts page! In Episode 31 we focus on SEO & Tech Predictions […] The post SEO Predictions for 2013 – Show 31 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5105/01/2013
SEO Resolutions for 2013 – Show 30
The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the In-House Bloggging. To listen to our latest show, visit our Podcasts page! In Episode 30 we focus on SEO Resolutions for 2013, […] The post SEO Resolutions for 2013 – Show 30 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5129/12/2012
How to Leverage Your Team For In-House Blogging – Show 29
SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the Innovations Program and the Twitter Experiment with Don Wettrick. To listen to our latest show, visit our Podcasts page! In Episode 29 we focus on In-House Blogging […] The post How to Leverage Your Team For In-House Blogging – Show 29 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5122/12/2012
Innovations & the Twitter Experiment with Don Wettrick – Show 28
SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the PRWeb Scam as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit our Podcasts page! In Episode […] The post Innovations & the Twitter Experiment with Don Wettrick – Show 28 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5115/12/2012
PRWeb Google Scam and SEO Myths – Show 27
The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about Holiday Ecommerce Promos as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit […] The post PRWeb Google Scam and SEO Myths – Show 27 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5108/12/2012
Holiday Promos and How to Screw up Content Marketing – Show 26
The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Planning your 2013 Online Marketing Budget as well as catching up with the latest information from Marketing Tech Blog. To listen to […] The post Holiday Promos and How to Screw up Content Marketing – Show 26 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
44:5101/12/2012
Planning Your Online Marketing Budget – Show 25
The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Lurks Beneath the Penguin Update as well as catching up with the latest information from Marketing Tech Blog. To listen to our […] The post Planning Your Online Marketing Budget – Show 25 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
43:2124/11/2012
Ecommerce Toolbag – Show 24
SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Lurks Beneath the Penguin Update as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit our Podcasts […] The post Ecommerce Toolbag – Show 24 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:1517/11/2012
What Lurks Beneath Penguin Updates – Show 23
The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about how frequently you should be doing SEO on your website as well as catching up with the latest information from Marketing Tech Blog. […] The post What Lurks Beneath Penguin Updates – Show 23 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:5510/11/2012
How Often Do You SEO? – Show 22
The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the importance of good quality content for your website. To catch up on that episode, be sure to listen to the show on […] The post How Often Do You SEO? – Show 22 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
58:0203/11/2012
Google Connections with MarketingTech Blog – Show 21
The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the importance of good quality content for your website. To catch up on that episode, be sure to listen to the show on […] The post Google Connections with MarketingTech Blog – Show 21 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:5127/10/2012
Content is King – Show 20
The Industry’s Favorite SEO and Digital Marketing Podcast It may be cliche, but it is the truth. Content really is King in the internet marketing world. Great content leads to natural links and higher rankings. To help you with your content we give you tips for your content and explain […] The post Content is King – Show 20 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
57:3120/10/2012
The Return of the Google Dance – Show 19
The Industry’s Favorite SEO and Digital Marketing Podcast This year has been a big year with several big updates to the Google algorithm that many SEO agencies have said it is the return of the Google Dance. If you are confused by the updates, or if your website was affected […] The post The Return of the Google Dance – Show 19 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
58:0012/10/2012
Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18
SEO Radio Podcast Episode 18 was spent talking about Google’s AuthorRank with a majority of the time was spent discussing an undercover study done by SEO MOZ to see if SEO Agencies are really knowledgeable in SEO. Did you miss our last episode? You can catch up by listening to […] The post Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
58:1428/09/2012
New Media Day with IU of Kokomo – Show 17
The Industry’s Favorite SEO and Digital Marketing Podcast Episode 17 was our New Media Day! We were joined in studio by Douglas Karr, from Marketing Tech Blog, and Kelly Services to discuss the latest topics in Internet Marketing. We were also glad to welcome students from the IU Kokomo New […] The post New Media Day with IU of Kokomo – Show 17 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:0417/09/2012
Hidden Costs of Cheap SEO – Show 16
The Industry’s Favorite SEO and Digital Marketing Podcast How good is your search engine optimization agency? Are the practicing cheap or black hat techniques on your website? If they are, your website could be harmed by the Google Penguin or Panda updates. This show we share the latest news in […] The post Hidden Costs of Cheap SEO – Show 16 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:3709/09/2012
Social Media Analogies – Show 15
The Industry’s Favorite SEO and Digital Marketing Podcast This show we shared the latest news in internet marketing as well as some more SEO How To’s. We also spent a segment talking about some internet marketing analogies to help you understand the internet marketing concept better. Did you miss our […] The post Social Media Analogies – Show 15 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:3804/09/2012
Mobile Web Sites & Mobile Search – Show 14
The Industry’s Favorite SEO and Digital Marketing Podcast Last show we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out. Plus, we spent time going over the best tips to use when hiring an SEO Agency. This […] The post Mobile Web Sites & Mobile Search – Show 14 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:5125/08/2012
More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13
The Industry’s Favorite SEO and Digital Marketing Podcast For our 13th episode of Edge of the Web Radio, we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out. Plus, we spent time going over the best tips […] The post More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:5320/08/2012
Douglas Karr on Infographics | Local Links for Local Search – Show 12
The Industry’s Favorite SEO and Digital Marketing Podcast Do you struggle with blogging for your business website? Well, we decided to ask Douglas Karr to join the show to talk about the importance of blogging and infographics for your internet marketing efforts. Douglas Karr is the founder of DK New […] The post Douglas Karr on Infographics | Local Links for Local Search – Show 12 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:4904/08/2012
Interactions & Infographics | Top 10 Landing Page Tweaks
The Industry’s Favorite SEO and Digital Marketing Podcast Have your created an infographic for your blog? Do you know what an infographic is? We go through the basics of infographics and tell you how they can help you get links to your blog. Listen to the podcast below or watch […] The post Interactions & Infographics | Top 10 Landing Page Tweaks appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:3807/07/2012
Interview Questions for an SEO | 5 Small Business SEO ROI Secrets – Show 10
The Industry’s Favorite SEO and Digital Marketing Podcast There a lot of search engine optimization (SEO) companies out there, with a lot of them practicing black hat techniques that violate Google’s webmaster’s guidelines. To find out if your SEO company is practicing white hat techniques, listen to our podcast below! […] The post Interview Questions for an SEO | 5 Small Business SEO ROI Secrets – Show 10 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
54:3623/06/2012
Local Search Engine Optimization | Google+ Local / Places
The Industry’s Favorite SEO and Digital Marketing Podcast This past week Google has announced the creation of Google+ Local pages to replace the Google Places pages. During this show, we help explain the importance of a Google+ local page and how to set up your own page. Listen to the […] The post Local Search Engine Optimization | Google+ Local / Places appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:3509/06/2012
Google Penguin Update Repair | In-House SEO or Agency?
SEO Radio Podcast Last show we talked about the big Google Penguin update. Was your website’s rankings hurt by the update? We go over some tips to help you recover from the update. Listen to the podcast below for some helpful tips! The post Google Penguin Update Repair | In-House SEO or Agency? appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:2712/05/2012
Google Penguin Update – Show 7
SEO Radio Podcast Earlier this week, Google released their much anticipated Penguin update that targets web spam in their search results. Google said that 3 percent of websites will be impacted with the algorithm update. In their official webmaster blog, Google said, “The change will decrease rankings for sites that […] The post Google Penguin Update – Show 7 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
59:2028/04/2012
Clicks, Conversion and Connections – Show 6
The Industry’s Favorite SEO and Digital Marketing Podcast Getting your website visitors to convert is the number goal of a website. Whether it be a contact form, a quote request, or newsletter signup, you need to set up a conversion goal for your website to be able to track the […] The post Clicks, Conversion and Connections – Show 6 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
58:1114/04/2012
PPC and Google Analytics Dashboard Reports – Show 5
SEO Radio Podcast Have you tried out PPC for your business but are confused by all the jargon? If so, this is the show for you. We break down the definition of terms and explain what makes a successful PPC campaign. The post PPC and Google Analytics Dashboard Reports – Show 5 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
54:3802/04/2012
No Bullshit Social Media – Show 4
The Industry’s Favorite SEO and Digital Marketing Podcast This show we will be joined by Jason Falls and Erik Deckers, authors of No Bullshit Social Media – The All-Business, No-Hype Guide to Social Media Marketing. To learn more about the book, you can visit their website. The post No Bullshit Social Media – Show 4 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
53:5217/03/2012
Social Growth – Show 3
SEO Radio Podcast Social media is so important to your internet marketing strategy that we decided to dedicate a whole show around it! Have you set up your business Twitter and Facebook pages yet? If not, check out the podcast below! The post Social Growth – Show 3 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
54:1903/03/2012
Diggin’ In – Show 2
The Industry’s Favorite SEO and Digital Marketing Podcast For our second show, we focus on the importance of email marketing and social media to your internet marketing campaigns. Listen to our podcast below to learn some new techniques to improve your website! The post Diggin’ In – Show 2 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
54:3018/02/2012
Getting Started – Edge of the Web Radio Debut
SEO Radio Podcast Welcome to our first episode of Edge of the Web Radio! This show we introduce ourselves and we explain the different cylinders of the internet marketing engine. Click on the toggles below for more! The post Getting Started – Edge of the Web Radio Debut appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
54:2104/02/2012