Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO categories. As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google's algorithm and web technology. Learn everything you need to know about expertise online on this episode of the EDGE! [00:02:55] Reintroducing Chris Long  [00:03:08] Entity Mindset [00:08:00] Google is a Kid Thirsty for More Knowledge [00:09:59] E-E-A-T [00:12:13] Authors Should be Subject Matter Experts [00:14:29] EDGE of the Web Title Sponsor: Site Strategics [00:15:26] What is an Information Gain Score? [00:19:03] Freshness [00:23:18] EDGE of the Web Sponsor: Wix [00:24:17] Keyword Segmentation [00:29:22] Experience [00:32:28] EDGE of the Web Sponsor: SE Ranking [00:35:41] Your Digital Resume for Google Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://twitter.com/gofishchris https://www.linkedin.com/in/chris-long-marketing/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI. TikTok is taking on search giants Google and Microsoft in the paid advertising space, Grammarly gets into the generative AI game, but with a twist, and Mordy Oberstein discusses the future of search and AI. And we also had the Twins versus the Yankees baseball play by play as we literally were recording the show! The AI wars have cometh. . . on this week's episode of EDGE! News from the EDGE: [00:03:51] Step Aside Google and Microsoft Ads, Here Comes TikTok! [00:7:43] EDGE of the Web Title Sponsor: SE Ranking [00:08:53] Will AI Start Making Videos for Us? [00:12:21] Grammarly to Introduce Generative AI Content Creation in Your Voice [00:15:37] Mordy Oberstein Weighs In On the Future of Search Regarding AI [00:23:55] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:25:17] Google February 2023 Product Reviews Update More Volatile than Previous Updates, Say Data Providers [00:28:09] Microsoft Bing Working On Saving Chats & More Features [00:28:56] Google Featured Snippets Go Wrong, Consider Using Data-Nosnippet  Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking        Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter:@ErinSparks Twitter:@MordyOberstein Twitter:@TheMann00 Twitter:@EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippet increases. Chris is the VP of Marketing for the Go Fish Digital team and works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. Learn everything you need to know about featured snippets on this episode of the EDGE! [00:02:53] Introducing Chris Long  [00:05:25] The Gandalf of SEO [00:07:44] Featured Snippets [00:13:18] SERP Features & Tools [00:14:48] EDGE of the Web Title Sponsor: Site Strategics [00:15:47] SERP Real Estate [00:17:36] Steps to Securing Featured Snippets [00:18:55] “What Is” Queries [00:21:13] Entity SEO & SERP Features [00:22:53] EDGE of the Web Sponsor: Wix [00:23:49] Tables In Featured Snippets [00:27:51] CMS Impacts Scale [00:30:24] EDGE of the Web Sponsor: SE Ranking [00:31:37] Organic Rankings Impact Featured Snippet Likelihood Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://twitter.com/gofishchris https://www.linkedin.com/in/chris-long-marketing/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

There’s a lot to cover in SEO and digital marketing this week on EDGEnews.  From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced. Come join us on EDGE for this week’s news and remember. . . Bard is NOT search. News from the EDGE: [00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them? [00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking [00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types. [00:12:38] Say it with me: Bard is Not Search [00:17:53] EDGE of the Web Sponsor: InLinks [00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year Barry Blast from Search Engine Roundtable: [00:23:26] Google February 2023 Product Reviews Update Done Rolling Out [00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics [00:26:52] Google Business Profile Products Show In Google Shopping Results  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower Follow Us: Twitter:@ErinSparks Twitter:@TheMann00 Twitter:@EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.  Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing. Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!  [00:02:43] Reintroducing Kevin Indig [00:06:11] Ignored Country: Strategy [00:08:16] Sun Tzu – The Art of War [00:12:11] Stay in the Lane [00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site [00:14:15] The GOST Framework  [00:15:20] How to Orient to Objective Measurements [00:17:22] The Importance of Communicating KPIs Up & Down  [00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:21:06] Getting Buy-in from the C-suite [00:23:33] Making SMART Goals [00:26:59] SEO Pride  [00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking [00:33:38] Your Number One Priority Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/seranking Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package.  We’ll Announce That On Our Podcast Soon! A $2,500 Value! Follow Guest https://www.twitter.com/Kevin_Indig https://www.linkedin.com/in/kevinindig https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891 Would love it if you'd give us a rating on ratethispodcast.com/edge!

Welcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing.  Today's episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search.  Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google. Oh, and why we are all AI guinea pigs! Listen now on the EDGE! News from the EDGE: [00:02:01] Introducing Guest Hostess: Gemma Houghton [00:06:10] Costs for an AI Search are as Much as 10 Times Higher! [00:10:32] Our Title Sponsor: SE Ranking [00:12:14] This Might be the Last Time You Use LastPass… [00:16:44] EDGE of the Web Sponsor: Inlinks [00:17:42] When It Comes to Chatting with AI, We are Just the Guinea Pigs. Barry Blast from Search Engine Roundtable: [00:25:21] Google: Favicons No Longer Need To Be Hosted On Same Domain [00:26:35] Google Helpful Content System Can Now Impact Google Discover Visibility [00:28:53] Google Releases February 2023 Product Reviews Update  Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking    Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter:@ErinSparks Twitter:@GemHoughton Twitter:@TheMann00 Twitter:@EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine Would love it if you'd give us a rating on ratethispodcast.com/edge!

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google’s EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake? He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO. Together, they tackle the above questions and more on the EDGE!  [00:02:43] Introducing Kevin Indig [00:07:44] AI Generated Content [00:13:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site [00:14:26] What is the Expertise, Authority, and Trust of AI?  [00:17:32] Machines Don’t Have Judgment [00:18:50] Suspect AI Content is on Loose Ground  [00:19:48] Generative AI Disruption in the Ecosystem [00:21:27] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:23:31] Detecting Generative AI Content [00:25:12] If AI Intentionally Makes a Mistake is it a Mistake? [00:27:00] The Turing Test  [00:28:29] Three Actionable Takeaways for Generative AI Content [00:30:43] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking [00:34:06] Generative AI Content Bias  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/seranking Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package.  We’ll Announce That On Our Podcast Soon! A $2,500 Value! Follow Guest https://www.twitter.com/Kevin_Indig https://www.linkedin.com/in/kevinindig https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices. Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: [00:04:58] You get a blue check and you get a blue check- Meta to add paid verification option, just like Twitter [00:10:01] Our Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. Good luck! Deadline for the contest is February 28th. [00:11:30] Bing users seem to be chatting it up too much… [00:15:39] EDGE of the Web Sponsor: Inlinks [00:16:42] Google Releases New Best Practices for Links Barry Blast from Search Engine Roundtable: [00:21:10] Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday  [00:22:14] Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy [00:24:16] Google Ads Tests Disabling Opt Out Of Search Partners & Display Network Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking      Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter:@ErinSparks Twitter:@MordyOberstein Twitter:@TheMann00 Twitter:@EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why. They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking. Now it’s time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE! [00:01:25] Cyrus Shepard & Erin Sparks Discuss Twitter [00:03:23] Internal Link Building  [00:05:36] The Importance of Anchor Text [00:07:18] Helpful Contextual Linking vs Menu Navigation [00:09:22] How Helpful is this Page? [00:11:20] Awareness, Consideration, Decision [00:12:04] Just Getting Started in SEO? Do this. [00:12:43] EDGE of the Web Sponsor: Site Strategics [00:15:12] Named Entity Linking  [00:18:25] Bullish on Structured Data? [00:19:40] Manual Penalties for Structured Data Spam [00:22:40] EDGE of the Web Sponsor: Wix [00:23:13] Automated Content Writing [00:27:25] The Artificial Intelligence is Learning [00:29:45] AI Chatbots are a Research Tool [00:31:44] EDGE of the Web Sponsor: SE Ranking [00:33:51] SEO Pro Tip [00:35:58] What Bugs/Excites You About the SEO Industry Right Now? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site   Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/pageonepower Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section. Run a website audit and show what issue you are going to fix. Do a backlink check and upload your backlinks to the Backlink Monitoring tool. Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package.  We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value! Follow Guest https://twitter.com/CyrusShepard https://zyppy.com/about/ https://www.linkedin.com/in/cyrusshepard/ https://moz.com/community/q/user/cyrus-shepard Would love it if you'd give us a rating on ratethispodcast.com/edge!

Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing’s chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE! This week’s Barry Blast examines a traveling SEO grifter, ads arriving to Bing’s new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: [00:01:30] Today’s Guest Host: Mike King [00:05:46] Should AI be Used for YMYL Content? [00:12:48] Our Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. Good luck! Deadline for the contest is February 28th. [00:14:54] Does Cls Have More Weight In Google Core Web Vitals? It Depends… [00:20:03] Will Bing’s Chatbot Steal Your Clicks? [00:26:37] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:27:42] Barry Blast 1: Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook – link [00:30:31] Barry Blast 2: Ads In The New Bing Chat Interface – link [00:33:57] Barry Blast 3: Big Publishers Concerned With AI Powered Search From Google & Bing – link   Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks   Follow Us: Twitter: @ErinSparks Twitter: @iPullRank Twitter: @TheMann00 Twitter: @EDGEWebRadio   Would love it if you'd give us a rating on ratethispodcast.com/edge!   #StandwithUkraine edgeofthewebradio.com/ukraine

Cyrus Shepard is this week’s guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO. He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year. Now let’s discuss why SEOs are Google’s farmers on this episode of the EDGE! [00:00:35] Introducing Cyrus Shepard [00:02:35] Pathway to SEO  [00:06:03] Visual Search [00:08:39] EDGE of the Web Title Sponsor: Site Strategics [00:09:25] Zero Click Perspective [00:09:57] Google’s Writing Its Own Content [00:11:28] We’re Google’s Farmers and It Wants Our Crop [00:13:50] The Omnichannel Approach [00:17:31] You Gotta Know the SERP [00:18:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix  [00:18:33] Zero Click Study from Semrush [00:21:28] Google MUM Taking Hold [00:24:07] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking [00:25:47] Any Tools Tracking SERP Features Well?   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/pageonepower Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value! Follow Guest https://twitter.com/CyrusShepard https://zyppy.com/about/ https://www.linkedin.com/in/cyrusshepard/ https://moz.com/community/q/user/cyrus-shepard Would love it if you'd give us a rating on ratethispodcast.com/edge!

GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That’ll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used ChatGPT to help him write his ruling. OMG! Great articles from Search Engine Land, The Information & Vice. And, of course, Search Engine Roundtable. Erin Sparks and Mordy Oberstein tackle these trending topics and many more on the 567th edition of EDGE of the Web! News from the EDGE: [00:05:25] Make the switch to GA4, or Google will do it for you [00:11:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:12:35] Twitter Considers Charging Brands $1000 Per Month to Stay Verified [00:20:47] Sundar Pichai confirms Google is working on AI search feature users can “engage directly with” [00:023:33] A Judge Just Used ChatGPT to Make a Court Decision [00:30:04] EDGE of the Web Title Sponsor:  https://edgeofthewebradio.com/seranking  Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value! Barry Blast from Search Engine Roundtable: [00:33:28] Barry Blast 1: Google Does Major Refresh Of The Canonicalization Help Documentation [00:35:57] Barry Blast 2: Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews [00:39:30] Barry Blast 3: Google Testing Apprentice Bard: Google's Answer To OpenAI's ChatGPT? Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking  Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Mordy grabs the captain’s seat as Erin’s stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin’s away and offer up Ring Dings to everyone (by the way - call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton. What’s going on here? Seriously? Okay - articles from Search Engine Land, Search Engine Roundtable and Kevin Indig. Digging their own holes deeper - Jacob and Mordy give their take on the news this week! News from the EDGE: [00:04:04] Nearly Two Thousand Ranking Factors Revealed In Recent Yandex Leak [00:13:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. [00:14:05] Google Is Getting Sued By The Us Government Again- Could Be A Dismantling Of The Ad Division [00:17:53] Sometimes Cannibalizing Your Own Product Can Be A Good Thing?! [00:28:02] Our Title Sponsor: SE Ranking Barry Blast from Search Engine Roundtable: [00:32:09] Barry Blast 1: Poll: Most SEOs Won't Recommend Using AI To Write Content - Link [00:34:39] Barry Blast 2: Poll: AI-Generated YMYL Content Trusted Less By SEOs - Link [00:40:03] Barry Blast 3: Report: Dealerships Can List Auto Inventory On Google Business Profiles - Link Thanks to our Sponsors! SE Ranking https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio   #StandwithUkraine edgeofthewebradio.com/ukraine

Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too. Mark helped spearhead the development of one of Erin’s favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads. Come join the party and help bake bread with Google… on the EDGE! Key Segments [00:02:24] Reintroducing Mark Williams-Cook  [00:04:06] What is People Also Ask (PAA)? [00:06:54] Intent: Information or Transaction? [00:09:10] Baking Bread with Google [00:13:33] It's Okay to Answer the Same Question Twice on Two Different Pages [00:15:09] Answer the Public [00:16:40] EDGE of the Web Title Sponsor: Site Strategics [00:17:58] Google’s Content Extrapolation  [00:19:22] Hiking a Mountain with MUM [00:21:55] Salesy Laundry PAA Gap [00:26:26] EDGE of the Web Sponsor: Wix [00:27:00] A Featured Snippet Strategy for SEO  [00:29:13] The UK Government and the Clown Circus [00:30:02] AlsoAsked.com is One of our Favorite Tools [00:40:06] EDGE of the Web Sponsor: SE Ranking  [00:41:43] Mark: We’re Polarized in SEO Right Now Please Visit our Sponsors! Site Strategics https://edgeofthewebradio.com/site  Wix: https://edgeofthewebradio.com/wix  SE Ranking https://edgeofthewebradio.com/seranking Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value! Follow Our Guest https://www.twitter.com/thetafferboy  https://www.linkedin.com/in/markseo/  Check out >>> https://alsoasked.com 

Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization. He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book. Intent of Search is the new paradigm… on the EDGE! Key Segments [00:02:48] Introducing Mark Williams-Cook  [00:09:21] What are Zero-Volume Keywords? [00:11:32] Intent Volume vs. Search Volume [00:12:58] EDGE of the Web Title Sponsor: Site Strategics [00:15:12] People Also Ask and Intent Proximity [00:18:00] EDGE of the Web Sponsor: SE Ranking [00:19:41] Knowledge Graph Optimization [00:23:06] Strategies Toward Optimization of Knowledge Not Volume [00:24:01] Google says Links Won’t be as Important in the Future [00:26:33] The Helpful Content Evolution [00:27:28] Mark's Tests: Scraped vs A.I. Content [00:29:54] EDGE of the Web Sponsor: Wix [00:32:28] Crawling Around the Floor Looking for a Book in the Library Please Visit our Sponsors! Site Strategics https://edgeofthewebradio.com/site  SE Ranking https://edgeofthewebradio.com/seranking Wix: https://edgeofthewebradio.com/wix  Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value! Would love it if you'd give us a rating on ratethispodcast.com/edge! Follow Our Guest https://www.twitter.com/thetafferboy  https://www.linkedin.com/in/markseo/  Check out >>> https://alsoasked.com 

Brands are admitting publicly to using AI to write their content – How do you think Google responded? Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI content creation and how the indentation of a link in the SERP may impact your organic traffic. The duo asks the tough questions like, “Is ChatGPT coming for your job?” This week’s Barry Blast confirms the completed rollout of Google’s Helpful Content and Link Spam updates, that linking to multiple products in a review may give the page a SERP boost, and Google admits it is challenging to write an SEO case study. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: [00:05:18] Are indented search results helping or hurting your business? [00:11:52] New Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value! [00:14:08] More and more brands are using AI to write their content. . . And Google responds. [00:23:11] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:24:23] OpenAI likely to get a $10b investment from Microsoft [00:26:54] Will you lose your job to ChatGPT? [00:32:50] EDGE of the Web Sponsor: edgeofthewebradio.com/site Barry Blast from Search Engine Roundtable: [00:33:31] Barry Blast 1: Google’s Helpful Content and Link Spam updates are finished rolling out  [00:34:36] Barry Blast 2: According to Google, writing SEO case studies can be challenging [00:36:00] Barry Blast 3: Google says that linking to multiple sellers in product reviews might give a small ranking boost Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Site Strategics https://edgeofthewebradio.com/site Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

We’re talking voice search, the Internet of Things, and Google’s Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict the future is nearly endless. So much so, in fact, some might call her the Nostradamus of SEO.  Erin and Cindy dissect the difference between and the importance of Google’s transition from using a keyword-based understanding of the web to an entity understanding. This has major implications for voice and mobile queries, not just SERPs. Lastly, we ask the hard-hitting questions here on the EDGE like, “Can a dog eat an avocado?” and “How long can blue cheese stay in the fridge?” Google knows. Key Segments [00:02:38] Introducing guest Cindy Krum [00:05:04] Voice Search and How It Relates to Entity SEO [00:06:47] Right or Wrong Answers? Voice Search Learns  [00:07:56] The Canonical Question  [00:08:56] Google’s Dialog Flow [00:11:10] Understanding Questions vs. Keywords [00:13:12] Not Just Your Phone: Your Google Account is Constantly Learning [00:14:36] The Internet of Things [00:16:22] Site Strategics: Title Sponsor of EDGE of the Web [00:17:53] Can a Dog Eat an Avocado? [00:19:22] Inferred Concepts Extrapolated from How It's Talked About [00:21:55] How Long Can Blue Cheese Stay in the Fridge?  [00:26:14] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix  [00:27:18] Multitask Unified Model [00:36:40] EDGE of the Web Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Add any page to Page Changes Monitor (Website Audit section) and show the graphs of the history of changes. One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value! Content timeframe: 1/12/2023 to 2/10/2023. [00:39:20] Trusting Google More  [00:42:26] What’s to Come in the Future? [00:45:11] Mobile Moxie Tools Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site WIX https://edgeofthewebradio.com/wix  SE Ranking: https://edgeofthewebradio.com/seranking  Follow Cindy Krum https://twitter.com/Suzzicks  https://www.facebook.com/cindy.krum/  https://www.linkedin.com/in/cindykrum/  https://www.instagram.com/mobilemoxie/  Mobile Moxie recently launched some cool new Chrome plugins for our main tools: SERPerator: https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof  Page-oscope: https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo  They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously? Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup - Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we’re seeing? And yes, we conduct a blind taste test in the studio with those chocolatey wonders….as well as Ring Dings (grin). Special thanks to our new title sponsor of the show, SE Ranking. Check out their special giveaway to the EDGE audience! News from the EDGE: [00:03:27] Changing the Recommendations AFTER You Have Opted In? Really - Come on, Google Ads! [00:14:33] Ring Dings vs. Ding Dongs [00:16:09] New Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to the “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value! [00:18:51] Local Search Is Showing More And More Spam And Fake Reviews, And Google Can’t Keep Up [00:26:05] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:26:42] Top (3) GA4 features to help you find that lost data from UA Barry Blast from Search Engine Roundtable: [00:35:41] Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete - Link [00:35:51] Dentists Now Can Use Google Local Service Ads - Link [00:37:02] Team Member, Chad Pollitt, Participates in a Blind Taste Test: Ring Dings vs Ding Dongs! [00:38:31] Report: Microsoft Bing To Add OpenAI's ChatGPT Feature - Link Thanks to our sponsors! SE Ranking: https://edgeofthewebradio.com/seranking  Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It’s awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the target of search engine optimization, and we cut back to that show just to reflect. Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test. The Big G is always learning, and our job is feed the beast in order to win in search. Cindy Krum is a stellar player in the SEO constellation and we’re excited to unpack this first segment of her 2022 interview with us. Be sure to check out the second episode coming shortly! [00:02:50] Introducing Cindy Krum [00:06:04] A Throwback Moment on Entities from the 2018 Show with Cindy [00:10:47] What are Entities? [00:12:43] Contextualizing the Cute Puppy Search [00:13:44] How Does Google Define an Entity? [00:15:02] Did Google Use Links to Understand Entities in the Early Days of Search? [00:16:23] How has the Knowledge Graph Evolved? [00:17:35] Site Strategics: Title Sponsor of EDGE of the Web  [00:18:20] Mobile-First Indexing was a Misnomer. It had to do with Portabiity [00:21:28] Entities Being Language Agnostic: HREFLang [00:22:50] What is Above the Knowledge Graph? The Topic Layer [00:26:26] You Can Guarantee that there's Another Training Benefit to What Google Rolls Out [00:27:30] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix [00:28:36] Moving from Monolithic to Micro Services [00:30:31] Portability as it Applies to Passage Indexing Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site WIX https://edgeofthewebradio.com/wix Follow Cindy Krum https://twitter.com/Suzzicks  https://www.facebook.com/cindy.krum/  https://www.linkedin.com/in/cindykrum/  https://www.instagram.com/mobilemoxie/  Mobile Moxie recently launched some cool new Chrome plugins for our main tools: SERPerator: https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof  Page-oscope: https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo  They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/

We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin Sparks explore all of the above in this information-packed episode. All while asking what your SEO resolution is for the new year. Below are some highlights of the discussion: Chat GPT for SEOs Can AI chat threaten Google Google’s recent location privacy settlements The holidays delayed the latest Google algorithm/process updates New product listing graphs with price history John Mueller’s skill to know for 2023 Should SEOs use Chat GPT for content creation? Or are there other ways it can be used (insert thinking face/chin scratch emoji)? Hit play now and join us on the first 2023 News from the EDGE podcast. . .  Follow us on Twitter and let us know how we did this show. Help us out with a review of the show today! Go to RatethisPodcast.com/EDGE News from the EDGE: [00:05:59] Is This Google’s Helpful Content Algorithm? [00:15:38] Google to pay $29.5 million to settle DC, Indiana lawsuits over location tracking [00:19:57] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:21:15] Is ChatGPT Really a “Code Red” for Google Search? [00:33:-9] ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities [00:36:52] EDGE of the Web Title Sponsor: Site Strategics Barry Blast from Search Engine Roundtable: [00:37:46] Barry Blast 1: Google’s Helpful Content and Link Spam updates were delayed due to the holidays. [00:38:22] Barry Blast 2: Google’s Search Product Listings with price history graph [00:38:25] Barry Blast 3: John Mueller of Google says that SEO skills needed for 2023 are “curiosity and persistence”  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Our final podcast of 2022 doesn’t fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian! Dan Shure, the host of Experts on the Wire podcast, joins Erin again in the second segment of his interview in 2022. Dan shares a solid content creation perspective, focusing on intent before E-E-A-T. The challenge is that the content, once produced, often doesn’t get a second look! Dan has some great examples of success that he has seen for the consumer intent focus before anything else. The connection between music theory and digital marketing is also explored, focusing on two main concepts:  Understanding the Large and Small concepts of content integration  and the perspective of Patterns. If you like this show, let us know by going to RateThisPodcast.com/EDGE to share! Thanks for the great feedback this year. Key Segments [00:02:38] Introducing Dan Shure [00:04:30] Always a Focus On Content Optimization [00:08:05] Zero Time Thinking About E-E-A-T [00:13:37] What is the QRG Really There For? [00:14:50] Attention to Sentiment: Important Factor for SEO [00:18:39] EDGE of the Web Title Sponsor: Page One Power [00:19:33] Using Images to Secure the Topic of Your Article, Use Google Lens [00:21:48] Looking At Content Optimization Like a Comedian [00:25:45] Loss of Indexed Pages: The New First for SEO? [00:27:02] Indexing: If It's Important, Link to it From Your Homepage [00:30:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:31:33] Digital Marketing Lessons to Learn from Music [00:38:50] Two Tools for Content Optimization from Dan Shure Thanks to Our Sponsors! Page One Power https://edgeofthewebradio.com/pageonepower Wix https://edgeofthewebradio.com/wix  Follow Guest https://www.twitter.com/dan_shure  https://www.linkedin.com/in/evolvingdan/  https://www.instagram.com/danshure Experts On The Wire Podcast: https://www.evolvingseo.com/category/podcast/

Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today’s digital consumers. There are some huge lessons that the EDGE team shares in common with Dan and his show. We were eager to discuss how podcasting flourished through COVID and what kept some of them afloat after. Dan shares some podcasting tips with our listeners as he reflects on one of the most important elements of podcasts - research. Join one of the EDGE’s astute colleagues, Dan Shure, as we go on the Wire with this Expert! [00:02:35] Introducing Dan Shure [00:04:57] SEO Came From Necessity [00:10:30] How the SEO Podcast Affected Dan’s Business [00:12:14] Audio Quality Is a Separator in the Podcast Space [00:15:54] When Dan's SEO Skills Took Off [00:17:52] Some Lessons Learned About Podcasting  [00:18:09] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:19:01] Research is the Key [00:22:24] Companies that Jumped Into Podcasting During COVID [00:24:51] Oversaturation of the Medium? [00:25:33] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:26:07] Podcast Tips: Equipment? [00:27:26] Find Your Niche or Create One [00:30:12] Education from the Podcast Discipline [00:32:53] Asking 50 Experts Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower  Wix https://edgeofthewebradio.com/wix Follow Guest https://www.twitter.com/dan_shure  https://www.linkedin.com/in/evolvingdan/  https://www.instagram.com/danshure

There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December’s link spam algorithm update and Erin’s EEEEEEEEEE onomatopoeia. . . E-E-A-T On top of that these two peas in a pod(cast) lament on an Elon Musk Twitter poll asking if he should step down as CEO. You can guess how that conversation went. Oh, and both of their Twitter accounts may or may not still be live. . . Follow us on Twitter and let us know how we did on this show. Help us out with a review of the show today! Go to RatethisPodcast.com/EDGE News from the EDGE: [00:03:17] Google Reveals More Information About Search Status Dashboard [00:08:54] Google December 2022 Link Spam Update Rolling Out Now [00:12:35] EDGE of the Web Title Sponsor: Site Strategics [00:13:05] E-E-A-T and major updates to Google’s quality rater guidelines [00:25:29] Google E-E-A-T: How To Demonstrate First-Hand Experience [00:27:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:28:38] Elon Musk’s poll results are in: He should step down, Twitter voters say Barry Blast from Search Engine Roundtable: [00:32:59] Barry Blast: Quick Roundup Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks   Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio   #StandwithUkraine edgeofthewebradio.com/ukraine

Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks about the inherent dangers of personifying Google. It’s understandable why it happens, but it can lead to false assumptions that get in the way of creating good content, the purpose of which is to help real people find the information they seek. When the sole purpose of content creation and SEO is to satisfy Google, then the crucial starting point of empathy for a human audience with real needs is subverted and long-term success may remain elusive. Google isn’t a person, nor a deity where SEOs serve as priestly intermediaries between it and clients trying to appease a jealous god. The antidote is a better mix of what is ethical and pragmatic. Why do we anthropomorphize Google? As marketers, we have even more of a challenge to steer away from ascribing humanistic traits to the search engine. Marketers can easily fall into being seen as the “bishops” of Google, revealing the will of the almighty “G” by our clients if we’re not careful. The challenge is the continual rewards of ranking and traffic. Writing to win in favor of Google doesn’t always mesh with writing to solve the problem the searcher may have. Writing content that meets the need of the searcher must be the principle we hold. Norm encourages SEOs, and people in general, to stop anthropomorphizing brands and look deeper.  Let’s see how many analogies and metaphors we can fit in… on the EDGE!  Key Segments: [00:07:38] Why do we personify Google? [00:12:11] Looking for Patterns [00:16:46] Replicating the Process of Human Reading [00:19:31] Marketers as High School Guidance Counselors [00:23:33] EDGE of the Web Title Sponsor: Page One Power [00:25:10] Writing Like Wikipedia  [00:30:04] Engineering the Best Possible User Experience [00:33:46] Standing on the Shoulders of the Original Google [00:35:58] SEOs are Not Priests of the Temple Google [00:37:41] Some People Just Have to Touch the Plate [00:40:35] Anthropomorphization of AI Content [00:48:01] The Web is a Mirror and What It Reflects Is Us   Thanks to our sponsor! Page One Power: https://edgeofthewebradio.com/pageonepower   SHOW REFERENCE LINKS Connect with Norm Vogele and Page One Power Twitter: @aka_norman https://twitter.com/aka_norman  LinkedIn: https://www.linkedin.com/in/norm-vogele-60363076/   Twitter: @pageonepower https://twitter.com/pageonepower   LinkedIn: https://www.linkedin.com/company/page-one-power/   Facebook: https://www.facebook.com/PageOnePower   Instagram: https://www.instagram.com/pageonepower/ 

“Welcome back to the EDGE,  In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Google has rolled out a December 2022 helpful content update. And finally, ChatGPT is the latest tool for content and SEO. We'll be taking a closer look at each of these stories and the implications they have for the SEO industry.“ That….has to be our lamest intro…..brought to you by ChatGPT! We covered articles from SEL, SEJ, and SER this week. Dialing into focus is the use of ChatGPT and SEO content. What could possibly go wrong? Join us and catch up on our choice picks in the news this week. News from the EDGE: [00:05:40] All of your sites can now be on page one of Google results!  [00:11:14] The Next Phase in the HELPFUL CONTENT UPDATE is Rolling Out [00:16:51] EDGE of the Web Title Sponsor: Site Strategics [00:18:24] ChatGPT Content for SEO? [00:26:23] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blasts from Search Engine Roundtable: [00:28:06] Google's John Mueller Says HTML Sitemaps Should Never Be Needed - Link [00:28:52] Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was - Link [00:030:14] Google Tests Removing Estimated Number Of Search Results Again - Link  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best practices for video and YouTube optimization. He’s constantly experimenting with using his own successful Video SEO Show and has developed a robust array of best practices.  Dre opines on the importance of video for engagement, overall SEO, and its usefulness in owning the most pixels in the SERP. He explores how to use the EAT (Expertise, Authority, and Trust) framework for video and then dives into YouTube optimization.  As Dre said, “Just press record,” so that’s what we’re going to do right now. . . on the EDGE! [00:02:47] Introducing Paul Andre de Vera [00:06:29] Owning the Pixels on Page One [00:08:00] It’s All About Engagement [00:09:33] Getting Video Wrong [00:10:07] Be a Real Person NOT a Persona & EAT [00:14:32] EDGE of the Web Title Sponsor: Site Strategics [00:17:45] YTO – YouTube Optimization  [00:22:16] How Long to See Impacts of Video Optimization?  [00:27:33] Google Loves Livestreaming [00:27:49] EDGE of the Web Sponsor: edgeofthewebradio.com/wix  [00:28:23] Pro Tip: Just Press Record   Thanks to Our Sponsors! Site Strategics sitestrategics.com Wix: edgeofthewebradio.com/wix  Follow the Guest: https://www.twitter.com/paulandre https://twitter.com/SEOvideoSHOW https://www.youtube.com/@SEOVideoShow https://dre.tv https://facebook.com/paulandredevera https://instagram.com/paulandredevera https://linkedin.com/in/paulandre

Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this week with stories from Search Engine Land, Search Engine Journal, Search Engine Roundtable and Fox News…….and Newsmax (don’t judge us). Follow us on Twitter and tell us how we did on this show. Help us out with a review of the show today! Go to RatethisPodcast.com/EDGE News from the EDGE: [00:02:39] Don’t promise your clients page 1 rankings. You might get sued - By Google[00:05:49] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:06:38] Google’s suspensions policy for Display and Video [00:08:25] Check your WordPress version, lots of security updates before version 6.0.3 [00:16:01] EDGE of the Web Title Sponsor: Site Strategics [00:16:56] A Senator’s warning about TikTok and letting kids get on the app: He says we should ban it [00:22:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower Barry Blast from Search Engine Roundtable: [00:23:23] Google Discover performance reports improve accuracy - Link [00:24:35] Google: If Your Most Important Page Is Terrible, Then That Is Not Good For SEO - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Paul Andre (DRE) de Vera shares how Covid motivated him to start a live-streaming podcast. Over 100 shows and two years later, he’s still cranking out the content. A consummate entrepreneur and former corporate SEO shares his journey of building a successful podcast with Erin Sparks on the EDGE. Dre shares insider tips for both beginners and seasoned veterans and does it with panache. He explains the importance of audience feedback, consistency, having high energy, landing great guests, and production quality. And lastly, he wants you to be your silly self. Let’s get our energy going right now… on the EDGE!  [00:02:40] Introducing Paul Andre de Vera [00:05:58] Entrepreneurship [00:09:06] It’s a Show NOT a Podcast [00:11:51] High Energy, Lots of Feedback, Quality Production [00:15:42] EDGE of the Web Title Sponsor: Site Strategics [00:16:55] Tackling Introverts [00:17:58] Quality Production Lessons Learned  [00:24:04] Podcasting isn’t for Everyone. Consistency is Crucial  [00:25:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:27:59] Learning SEO, Interviewing SMEs, Video Skills [00:31:57] How To Get Podcast Guests [00:34:09] Be Your Silly Self Thanks to Our Sponsors! Site Strategics https://www.sitestrategics.com Wix https://edgeofthewebradio.com/wix  Follow Our Guest https://www.twitter.com/paulandre https://twitter.com/SEOvideoSHOW https://seo.video/ https://www.youtube.com/@SEOVideoShow https://dre.tv https://facebook.com/paulandredevera https://instagram.com/paulandredevera https://linkedin.com/in/paulandre

Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison dialogue? The meat of the show is dedicated to an article from SEJ (good play) and an article from Sparktoro, covering toolset match-ups. The EDGE team weighs in on the discussion a bit with a flag on the play….. Let us know what you think! Articles from Social Media Today and Wix as well. And some fun with sounds that are now obsolete! News from the EDGE: [00:04:16] New Ad Targeting available on Twitter [00:08:24] EDGE of the Web Title Sponsor: Site Strategics [00:09:28] Study from Wix: How Stable are Pinterest rankings and Traffic? [00:15:40] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:16:31] Comparing Page Indexation between Tools [00:23:08] Ahrefs Getting the Short End of the Stick in Comparisons? [00:35:14] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:36:12] Obsolete Sounds? Barry Blast from Search Engine Roundtable: Google: Last Batch Of Sites Moving To Mobile-First Indexing Coming Soon, Again - Link Google: 60% Of The Internet Is Duplicate - Link Google Tests New People Also Ask User Interface - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Today on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store for SEOs and webmasters. Many Google algorithm updates are discussed from 10 years ago until today. They spend time discussing the impacts of Expertise, Authority, and Trust (E.A.T.), as well as the considerations associated with Your Money or Your Life (YMYL) and Google’s Quality Raters Guidelines. The algorithm updates mentioned above all help Google understand the language better while defining online entities in its Knowledge Graph. Dr. Marie Haynes has over ten years in the SEO trenches and frequently speaks at industry conferences. In addition, she contributes to many SEO publications. Marie is the founder and President of Marie Haynes Consulting. Key Segments: [00:03:31] Choppy Waves in the SEO Industry [00:05:00] An Overview of the Quality Raters Guidelines [00:09:05] Your Money or Your Life [00:11:03] Algorithms and Machine Learning [00:13:35] EDGE of the Web Sponsor: Site Strategics [00:14:34] Feeding the Machine Learning Beast  [00:14:56] News, Disinformation and Political Subjects [00:19:41] Entity Space of SEO – Understanding Language [00:24:57] Structured Data and Unstructured Data [00:28:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:30:02] Original Reporting, Information, Analysis and Content. [00:31:22] Quality Raters Guidelines Book and Newsletter [00:33:22] Final Thoughts Follow our Guest: https://twitter.com/Marie_Haynes https://www.mariehaynes.com/seo-newsletter/ https://ca.linkedin.com/in/marie-haynes https://www.mariehaynes.com/ Dr. Marie Haynes’ SEO Podcast https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Dr. Marie Haynes’ Google Quality Raters Guidelines book https://www.mariehaynes.com/product/quality-raters-guidelines/ Thanks to our Sponsors! Site Strategics https://www.sitestrategics.com Wix https://edgeofthewebradio.com/wix

Our Thanksgiving 2022 edition. Seriously, Jacob was using that gobble effect way too much! Mordy’s is back with us with a packed show, full of articles! Articles from Techcrunch, Moz, and Google Search Central Blog were key discussion points, along with our belief that the web is on drugs….yeah, I think we’re there, folks. With the Amazon layoffs, Elon Musk, and people trying to change the author of articles…..it’s a mess. News from the EDGE: [00:05:34] Layoffs at Amazon, Ticketmaster debacle, Is there still anyone left at Twitter besides the CEO? [00:10:57] The Impact of Local Business Reviews on Consumer Behavior [00:14:27] EDGE of the Web Title Sponsor: Site Strategics [00:14:47] Straight from Google: Guide to the Google Search ranking systems [00:18:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:19:29] Barry Blast 1: Google: E-A-T Applies To Every Single Query - Link [00:22:18] Barry Blast 2: Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author - Link [00:24:30] Barry Blast 3: Beware Of Fake Ownership Requests From Google Business Profiles - Link [00:26:42] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine  

Dr. Marie Haynes shares her thoughts and insights on the EDGE by looking at the plethora of Google algorithm updates this year. 2022 has seen its fair share of volatility in the SERPs. In addition, she explores ways to identify and track the impacts of algorithm updates on a website, while pointing out many of the culprits responsible for misleading false positives, which may be wrongfully associated with an update. With over 10 years of SEO experience, she’s a regular speaker at MozCon, Pubcon, SMX, and Brighton SEO, and a frequent contributor to many industry publications. She’s the owner and President of Marie Haynes Consulting. Additionally, Dr. Marie Haynes hosts one of the top SEO podcasts, Search News You Can Use. Time to dive into Google algorithm updates… on the EDGE! Key Segments: [00:02:15] Introducing Dr. Marie Haynes  [00:04:11] Highest Levels of Continued Rank Volatility [00:05:00] Should We Be Focused On Traffic? [00:06:41] Product Review and Core Updates [00:09:11] The Compounding Impacts of Multiple Updates and Diagnoses [00:12:39] EDGE of the Web Sponsor: Site Strategics [00:13:42] Gross Traffic vs. Individual Page Traffic [00:14:32] Transactional vs. Informative Content [00:16:31] Old School SEO [00:18:12] Intent and Relevancy [00:21:41] The Helpful Content Update, Knowledge Graph and Snippets [00:23:32] Not All Traffic Changes Are From Algorithm Updates [00:27:35] MobileMoxie Tracks Historical SERP Snippets [00:28:44] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:29:37] The Apocalypse! [00:33:16] Questions, Questions and More Questions [00:35:18] External Evidence [00:37:20] AI Content Is Likely Algorithmically Identifiable Follow our Guest: https://twitter.com/Marie_Haynes https://www.mariehaynes.com/seo-newsletter/ https://ca.linkedin.com/in/marie-haynes https://www.mariehaynes.com/ Dr. Marie Haynes’ SEO Podcast https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Thanks to our Sponsors! Site Strategics https://www.sitestrategics.com Wix https://edgeofthewebradio.com/wix

Cindy Krum jumps into the news with Erin to tackle the slew of news this week! A little late, but still really important! Erin blames his kids… Covering articles from Barry Schwartz, Mike Blumenthal, Roger Montti and Fili Wiese, we also jumped into a Twitter thread that revealed something very interesting! Is there going to be a larger focus on structured data from Google to the degree of triggering manual penalties? As Cindy says. “The news this week kind of reinforces the idea that you are in Google's results wherever you are at their leisure and at their discretion. And what they give, they can easily take away.” Check your schema, all - it could be an issue. News from the EDGE: [00:03:16] Almost all industries have seen a large increase in Google Cost-Per-Leads [00:08:56] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:09:41] Twitter removes 80% of its contractor employees without notice [00:14:20] GBP updates might eliminate your reviews. Have backups! [00:20:54] EDGE of the Web Title Sponsor: Site Strategics [00:21:42] Marketers are jumping on the Mastodon bandwagon. Should you? [00:25:11] Social Thread: Spammy Schema will get a Manual Penalty? Barry Blast from Search Engine Roundtable: [00:32:41] Barry Blast 1: Google Ads Paying Advertisers $100 To Enroll In Automatically Applies Recommendations Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @Suzzicks Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on the last episode, she dives head-first into best practices in optimizing for Visual Image Search. Crystal answers this question: How do we ensure our brands and services are part of our customer's visual search? Let’s talk visual search optimization… today on the EDGE! Key Segments: [00:04:31] Throwback to Ep. 544 [00:06:35] Associated Intent [00:08:45] Caterpillars, Butterflies, Hummingbirds, Oh My! [00:09:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:10:29] Stats, Stats, Give Me More Stats [00:11:42] Ecommerce Implications [00:13:14] More Rich Images on Your Website [00:14:06] Optimizing for Visual Image Search [00:17:47] LegoLand is Cool / User Generated Content [00:20:32] AI-Powered Local Photos [00:21:40] Let’s Find A Burrito [00:22:37] Bridging the Gaps [00:24:37] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:25:09] Stock Photography [00:27:17] Infographics [00:28:13] International and Language-less [00:29:41] All Things Logo [00:36:09] Google Visual Search vs. Image Search [00:37:06] MuM Knows Best [00:39:29] Goggles or Googles? [00:43:04] Users Want Google Lens Follow our Guest: https://twitter.com/CrystalontheWeb https://www.instagram.com/crystalontheweb_/ https://uk.linkedin.com/in/crystal-carter-digital https://www.crystalcarterseo.com/ Crystal’s Harnessing Visual Search for Optimization Opportunities! https://moz.com/blog/seo-opportunities-visual-search   Thanks to our Sponsors! Page One Power https://edgeofthewebradio.com/pageonepower   Wix https://edgeofthewebradio.com/wix 

Crystal Carter joins the EDGE to school us on Visual Image Search. Fresh from the stage at the last MozCon, she brings her insights and expertise on visual search and AI. She delves into many of today’s examples and the future outlook of visual search, all based on real-world experiments and work. You have that and some best practices and considerations all here in the podcast. We explore some of the most important things to ponder on this Crystal Carter episode. Let’s talk visual search… today on the EDGE! Key Segments: [00:03:45] A Picture is Worth a Thousand Words  [00:04:37] An Evolution of Google’s Mobile First [00:05:14] Image Search vs. Visual Search [00:06:45] A Rich Tapestry of Contextual Queues [00:11:31] Lyft and PBR. . . Oh My! [00:18:02] EDGE of the Web Sponsor: Site Strategics [00:13:35] AI, Visual Queues and Text Queries [00:15:02] Vision AI [00:16:23] Current Gaps and Biases [00:18:16] Pinterest Statistics and Bing [00:19:59] Rapper Xzibit and Amazon [00:20:33] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:21:07] Google Lens and Ocular Character Recognition [00:22:46] Some Takeaways for Marketers [00:24:24] It’s the Brain of Understanding / The Hive Mind [00:25:13] Images are Contextually Language-less [00:28:15] Exploring Google Photos for Entities and Defining Gaps [00:30:00] Real-World Applications to Consider [00:34:06] Consistency is the Key Follow our Guest: https://twitter.com/CrystalontheWeb https://www.instagram.com/crystalontheweb_/ https://uk.linkedin.com/in/crystal-carter-digital https://www.crystalcarterseo.com/ Crystal’s Harnessing Visual Search for Optimization Opportunities! https://moz.com/blog/seo-opportunities-visual-search Thanks to our Sponsors! Wix https://edgeofthewebradio.com/wix Site Strategics https://www.sitestrategics.com 

Abusing the host? Is that what Mordy has lowered himself to? We love the Fall decor on the SERP. It’s NEWS! Today we cover articles from Search Engine Journal, Search Engine Land, TechCrunch and Search Engine Watch covering topics such as Google’s new search labels for coupons, the depreciating value of the link in the future, Mastodon’s rise amidst the chaos of Twitter, and Mordy Oberstein opines whether Google is moving to a more continuous “real time” algorithm. Oh, and we might talk about Robert Plant, ferns and rubber plants, too. News from the EDGE: [00:03:01] New labels to highlight coupons and promos in Google search results [00:07:21] Perhaps the value of backlinks are changing as Google continues to evolve? [00:11:47] EDGE of the Web Title Sponsor: Site Strategics [00:12:41] Social Network Mastodon nearly doubles in users in just one week [00:22:49] Our own Mordy looks at data to see if we’re moving towards “real-time” algorithm updates. [00:31:47] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks  Barry Blast from Search Engine Roundtable: [00:32:55] Barry Blast 1: Links may be less important to the Google Search ranking algorithm in the future - Barry - Link [00:33:57] Barry Blast 2: Google Tests Fall Decorations In Search Results - Link [00:34:53] Barry Blast 3: Google: No, Your Website Doesn't Need 200,000 Words To Be Considered Authoritative - Link How to leave Twitter and switch to Mastodon from Jon Henshaw Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Our Halloween 2022 Episode (yeah, it’s November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy’s chagrin) and provided an expose’ on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously - a sizable study of 20,000 users click-stream on over 300,000 queries. There are some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out! News from the EDGE: [00:03:23] New Features coming to GA4 [00:07:43] EDGE of the Web Title Sponsor: Site Strategics [00:08:21] Are you using 2FA? [0014:38] Bruce Clay gives us 10 SEO tactics to quit in 2023 [00:18:08] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:19:39] SEMRush presents a study about Zero-Clicks Barry Blast from Search Engine Roundtable: [00:31:26] Barry Blast 1: Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says - Link [00:33:25] Barry Blast 2: Google Showing On-Time Delivery & Order Accuracy Estimates In Search Ads - Link [00:35:42] Barry Blast 3: Google: Human Written Content Doesn't Necessarily Make The Content Useful Or Helpful - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Olga Zarzeczna shares her perspective on the recent situation she had to deal with - the theft of her own web content, which got published as someone else's work on Amazon. It’s incredible to hear that it happened and the SEO community rallied behind Olga in extraordinary ways. Women in Tech SEO demonstrated their strength and support when this came to light. Key members in the SEO community also helped Olga navigate her own (unwarranted) imposter syndrome challenges. Olga shares some important lessons from this experience and advises others who may be silently struggling with confidence. After listening to this account, please reach out if you have time to tell Olga how you feel about her contribution to the SEO industry! [00:02:47] The Discovery [00:04:30] The Timeline of Events [00:06:24] The SEO Community Rallies [00:07:37] How Could This Happen Today? [00:09:37] Dealing with Imposter Syndrome [00:12:34] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:14:06] The Supportive SEO Community: Women in Tech SEO [00:15:19] Lessons from SEO Theft [00:19:37] Try Another Community, But Not SEO! [00:21:05] Women in Tech SEO Thanks to our Sponsor! Page One Power https://edgeofthewebradio.com/pageonepower Follow Guest https://twitter.com/olgazarzeczna  https://www.linkedin.com/in/olgazarzeczna/  https://www.youtube.com/c/SEOSLY  Women in Tech SEO: https://www.womenintechseo.com/ Olga’s 99+ SEO Mistakes! https://seosly.com/blog/seo-mistakes/

The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o’-Lantern! We cover articles from Search Engine Roundtable, Search Engine Land, and Social Media Today. Regarding the Google Spam Update….to quote Mordy: if you got hit by the update: Check your rankings, check your site, check your content, and then check your soul (ouch). Side Note: Check out the Ted Cruz visit to a recent Yankees game! Key Segments: [00:05:02] Google Spam Update Done in Record Speed! [00:10:55] EDGE of the Web Title Sponsor: Site Strategics [00:12:32] Uber Ads are Coming, In Journey [00:15:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:16:18] Facebook and TikTok Approving Ads with Political Misinformation days before the election Barry Blasts [00:22:13] Barry Blast 1: Google Trending Now For Shopping Results - Barry - Link [00:24:53] Barry Blast 2: Report: Google Reviews Being Removed From Local Business Profiles - Barry - Link [00:26:57] Barry Blast 3: Third-Party Appointment Services Hijacking Google Local Business Profile Panels - Barry - Link [00:30:12] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower   Be sure to RateThisPodcast.com/EDGE   Thanks to our sponsors!   Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  #StandwithUkraine edgeofthewebradio.com/ukraine

We are continuing with OlgaTober with the second of three episodes covering our interview with Olga Zarzeczna, one of the top SEO Audit specialists, today. We continued going through the list of top SEO mistakes made by sites that Olga has found over her years of performing audits. Erin and Olga match their notes on some of the most critical, flagrant fouls in the SEO space. We also cover some more controversial “gray hat” issues regarding structured data. But seriously, copying a competitor's structured data? That actually happened? Check it out today on the EDGE! Key Points: [00:03:09] SEO Mistake: Targeting the Same Keywords on All Pages [00:04:46] SEO Mistake: +500K Excluded Pages in GSC [00:06:03] SEO Mistake: Chinese Characters in Search Results [00:06:46] SEO Mistake: Host Issues in the Crawl Stats Report in GSC [00:09:29] SEO Mistake: Pages or Resources that Should Not be Indexed by Google are Indexed [00:10:57] SEO Mistake: No Headings at All [00:12:25] SEO Mistake: Sitemap with HTTP links only [00:13:13] EDGE of the Web Title Sponsor: Site Strategics [00:13:59] SEO Mistake: Website is Available and Indexable in Two Instances (Staging and Production) [00:16:09] SEO Mistake: Competitor’s Data in Schema [00:16:56] SEO Mistake: All bots Disallowed in Robots.txt [00:18:00] SEO Mistake: SameAs Pointing to Wikipedia [00:21:55] SEO Mistake: Using AI-generated Photos of “Authors” [00:23:50] SEO Mistake: ALT Text Stuffed with Multiple Keywords [00:25:28] SEO Mistake: Three different SEO plugins / Five Different Caching Plugins [00:26:54] SEO Mistake: Lack of Any Contextual Linking Between Blog Posts [00:28:17] SEO Mistake: Important Resources Blocked in Robots.txt Thanks to our sponsors! Site Strategics https://www.sitestrategics.com  Follow Guest https://twitter.com/olgazarzeczna  https://www.linkedin.com/in/olgazarzeczna/  https://www.youtube.com/c/SEOSLY  Olga’s 99+ SEO Mistakes! https://seosly.com/blog/seo-mistakes/

Andrew Optimisey jumps in to join Erin on the news this week! Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable. Key Segments: [00:06:52] YouTube is adding taggable usernames for everyone! [00:10:07] EDGE of the Web Title Sponsor: Site Strategics [00:11:05] Google Ad Manager and AdSense will soon support first-party cookies for publishers [00:19:44] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower  [00:20:38] What does Google think about the rise in the use of AI-generated images? Barry Blast (should it be grape?): [00:28:25] Blast 1: Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration Link [00:30:46] Blast 2: Google Review Guidelines Updated To Disallow Discouraging Negative Or Selectively Solicit Positive Reviews - Link [00:34:17] Blast 3: Google Ads To Update UK Financial Services Policy Update To Crack Down On Fraud - Link [00:38:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  #StandwithUkraine edgeofthewebradio.com/ukraine

Olga Zarzeczna joins the EDGE again to provide some fantastic insight into over a hundred SEO audits she has done. We have some of the top issues that she has seen, and you have it all here in the podcast. Well, not all of them - please check out her full article in the link below. We tackle some of the most important things to get right in this OglaTober episode. Yes, we have 3 episodes with Olga this month of October - might as well name it after her. Dig in deep on the Best SEO Audit Mistakes….today on the EDGE! [00:06:08] SEO Mistake: Low-Value Anchor Text  [00:07:23] SEO Mistake: Homepage Content Invisible to Google [00:09:25] SEO Mistake: Random/unrelated Text in Headings [00:11:08] SEO Mistake: Corrupt And/Or Overly Complicated Structure Of Headings [00:12:25] SEO Mistake: Canonical Links Pointing To Non-Indexable Pages [00:14:23] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:15:18] SEO Mistake: Menu Links Pointing To Staging URLs [00:16:20] SEO Mistake: Horrendous Speed Scores [00:18:02] SEO Mistake: No Text on the Homepage [00:19:04] SEO Mistake: Lorem Ipsum Content on the Live Site [00:20:42] SEO Mistake: Links that Do Not Look Like Links [00:22:29] EDGE of the Web Sponsor: Site Strategics [00:23:06] SEO Mistake: Non-indexable URLs in the XML sitemap [00:24:53] SEO Mistake: The Highly Complex Structure Of The Website [00:27:22] SEO Mistake: No Blog Section [00:28:06] SEO Mistake: No Custom 404 Page Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower Site Strategics https://www.sitestrategics.com  Follow Guest https://twitter.com/olgazarzeczna  https://www.linkedin.com/in/olgazarzeczna/  https://www.youtube.com/c/SEOSLY  Olga’s 99+ SEO Mistakes! https://seosly.com/blog/seo-mistakes/

There were so many things from the Google Search On event! All the things! And we didn’t cover nearly enough of them from Barry’s article. But Mordy and Erin did dig into plenty of items from Search Engine Land and Search Engine Roundtable this week.   We also realized that we’re getting really old! GetOffMySERP.com   [00:08:15] Form interactions can be measured in GA4 [00:11:26] EDGE of the Web Title Sponsor: Site Strategics [00:12:50] Brands suspending their Twitter campaigns after finding their ads alongside questionable accounts [00:17:07] Which of these advanced Google search operators did you already know about? [00:24:31] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks   [00:25:41] Fast Track 1: Google Testing Things To Know On Right Search Panel [00:28:15] Fast Track 2: Google Really Wants You To Avoid Changing URLs Just For SEO Reasons [00:31:39] Fast Track 3: All The Google Announcements From Search On 2022 Thanks to our sponsors!   Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks   News Articles This Week: https://searchengineland.com/ga4-now-has-an-enhanced-measurement-option-for-form-interactions-388424 https://searchengineland.com/30-brands-suspend-their-twitter-marketing-campaigns-after-finding-their-ads-next-to-child-pornography-accounts-388359 https://searchengineland.com/advanced-google-search-operators-388355 https://www.seroundtable.com/google-testing-things-to-know-on-right-panel-34169.html https://www.seroundtable.com/google-url-change-seo-34163.html https://www.seroundtable.com/search-on-2022-34164.html   #StandwithUkraine edgeofthewebradio.com/ukraine

Tyler Bain, project manager with Page One Power, joins Erin to create of drinking game with the use of analogies in project management! No, of course not, that would not be responsible of us (see below if you want to play with your team)! Erin and Tyler dig into the usage of “it depends” when working with SEO clients. There’s a lot behind that phrase, and it has a stigma as well. Listen in as we tackle goal communications with clients and the responsibility of project managers to help educate their clients. There are a lot of things depending on SEO success, and it’s our job at the agency level to guide our client's understanding as well as their success! This special episode of the EDGE is where we connect with one of our sponsor’s leadership members. Be sure the check out Page One Power over at edgeofthewebradio.com/pageonepower. [00:03:04] Tyler Bain: Project Manager at Page One Power [00:06:23] You Have to be Hungry for Knowledge in the SEO Industry [00:07:32] "It Depends": The Bane of Communication in the SEO Industry [00:13:03] “It Depends” Can Actually be used to Build a Partnership with the Client [00:15:35] Communicating and Understanding Goals [00:17:10] Project Goals are Performance Goals As Well [00:20:15] "It Depends" Can Be a Deal Killer [00:23:44] Losing Your Traffic Isn't Necessarily a Bad Thing...It Depends [00:24:51] Your Agency SEO Data Should Be Part of the Conversation [00:32:45] A Level of Trust in Sailing: Best Practices of the Crew Count the Analogy Drinking Game! Did we get them all??? Let us know at @EDGEWebRadio The cherry on Top Plates Spinning Giant Crank Improv Toilet Seat Cover Secret Sauce Magic Wand Pie in the Sky Out on a Limb Live Sports Game White-knuckling  Shelves of the Candy Store Workout Sailing a Ship, Trusting the Crew Painting a Picture Voiceovers to the Voice of the Client Bandoliers

Mike Blumenthal’s second segment on the EDGE takes us into the realm of the value of image optimization for Local Search. It’s a huge conversion factor for businesses that can be easy wins. Check out the incredible tool, AirCam.ai - a service that gives a breakdown of all of the images your business needs for local visibility. Mike gives us his take on the most recent Google updates and how they may affect local visibility. He also unequivocally lays down his opinion about AI machine learning evaluating human content: Google’s not being accountable for the businesses that are relying on local visibility for revenue. [00:04:35] The HCU: Content Written For People By People Evaluated By AI [00:06:40] The Machine is Getting It Wrong [00:08:40] Is Helpful Content Update Unfair to SMB’s Without Budget? [00:12:37] Will the Updates Affect the Knowledge Graph? [00:14:09] EDGE of the Web Title Sponsor: Site Strategics [00:15:11] Why are Images So Valuable to Local Search? [00:29:14] Mike’s Pro Tip for Local Optimization: Aimcam.ai Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Follow Mike! https://www.twitter.com/mblumenthal  https://www.linkedin.com/in/mblumenthal/  https://www.youtube.com/channel/UCQb7CMIgNQz38U6RVcE8rug  Connect: [email protected]

Dug into Search Engine Land, Tech Crunch and yes, Bloomberg (the first one on deck) this week. Of course, we couldn’t cover the bloody 5th Product Review Update from Google, as we recorded on Monday. Wow - updates are coming inside of weeks now. Can’t really grab ahold of that unless we go to a daily news show! (Please stop the updates, Google, please!) Had great fun, as usual, with Mordy and Jacob. Check out the links and let us know how we’re doing at RateThisPodcast.com/Edge! [00:03:12] Negative reviews can not be changed through incentives to customers [00:06:19] EDGE of the Web Title Sponsor: Site Strategics [00:07:08] Discord-like Messaging coming to Facebook [00:09:02] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:09:55] Google and Alphabet antitrust suit regarding ad technology will NOT be thrown out… [00:14:15] Fast Track 1: Google Drops Article Too Short & Word Count Section From The Search Console Content Errors [00:16:26] Fast Track 2:Google Promotes Google Lens In Mobile Search [00:18:34] Fast Track 3: Google Tests Two People Also Ask Results In One Question Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks #StandwithUkraine edgeofthewebradio.com/ukraine

Mike Blumenthal, “Professor Maps” of the Local SEO community, catches up with the EDGE after some time to lay out the volatility he’s seen in local search. Mike’s been focused on the Google Business Profile forums and has seen some pretty striking and concerning developments. Witnessing around 200 review take-downs and close to 2,000 business profile suspensions per month, Mike’s a bit concerned to say the least. Where is Google’s accountability and transparency in responding to these issues? There’s no mechanism to challenge the decision on the review take-downs.  The value of Local Search positioning and consumer interaction is unquestionable. But one question does present itself: who’s property is this, yours or Google’s? [00:05:59] So Many Changes in Local SEO - The Last Few Years [00:08:20] Local SEO Volatility: A Recent Timeline [00:09:47] Google Sees Their Future as Local [00:12:16] How Valuable is Google Local Search? Sometimes 95% of Leads [00:14:07] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:17:11] The Consumer is Trained on Google Reflection of your Brand [00:18:09] Hunting in GBP Forums with a Specific Focus [00:21:39] There’s No Support from Google, Once They Nuke a Review [00:22:51] EDGE of the Web Sponsor: Site Strategics [00:24:34] Are We Just Going to Just Publish to Google in the Future? [00:25:49] Is This Our Property or Google’s? [00:28:28] Business Suspensions Complaints are 10X  Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower  Site Strategics https://www.sitestrategics.com Follow Mike! https://www.twitter.com/mblumenthal  https://www.linkedin.com/in/mblumenthal/  https://www.youtube.com/channel/UCQb7CMIgNQz38U6RVcE8rug

Ever listened to a podcast dumpster fire? You’ve got to check this one out. We led with today’s breaking news of Google’s September 2022 Core Update and didn’t rearrange the rest of our headlines. And what were those headlines, you might ask? Talking about the PREVIOUS update that we were still waiting to see affect our rankings. Yup - poured gasoline over the entire show and watched it burn! Still - good stories from Search Engine Land, Search Engine Journal and Barry. We could only really use two stories out of the six…..probably should have thought that one through a little bit more. [00:03:59] A New Core Update - Now! [00:10:46] EDGE of the Web Title Sponsor: Site Strategics [00:12:19] Youtube May Be Adding New Analytic Research Features [00:16:04] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:16:42] Helpful Content Might Still Get Stronger With Next Core Update [00:18:51] Fast Track 1: Google Helpful Content Update Is Now Done Rolling Out [00:19:25] Fast Track 2: Book On Google For Google Flights To Be Discontinued Outside US [00:20:10] Fast Track 3: Only 20% Noticed Ranking Changes After Google's Helpful Content Update Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks