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Erin Sparks
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
All About WordPress – Show 93
SEO Radio Podcast #EDGETALK : ALL ABOUT WORDPRESS Since 2003, WordPress has become the go-to content management system for web developers. In fact, WordPress has been downloaded well over 60 million times since its existence and 409 million people view over 14 billion pages from WordPress websites each and every […] The post All About WordPress – Show 93 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5109/06/2014
Words to Avoid using on Landing Pages – Show 92
The Industry’s Favorite SEO Podcast #EDGETALK : WORDS TO STOP USING ON YOUR WEB SITE Let me guess…You’re an honest person. Genuine, helpful and frank. You work hard to write good copy for your website. You avoid sleazy sales talk. You ignore marketing drivel. But could it be that a dash […] The post Words to Avoid using on Landing Pages – Show 92 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5124/05/2014
Interview Jason Bourg of WDD Software – Show 91
The Industry’s Favorite SEO Podcast #EDGETALK : Enemy of Success – the Fixed Bid Project What is the challenge to every professional service or consultant firm? It’s the estimate – clients want you to commit to it, and so do you. That’s how you got the job right? What happens when […] The post Interview Jason Bourg of WDD Software – Show 91 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5117/05/2014
Scientific Guide to Writing the Best Tweet – Show 90
SEO Radio Podcast #EDGETALK : SCIENTIFIC GUIDE TO THE BEST TWEETS Ever wanted to know the secret tricks to doing something the right way? If you’re focused on online marketing, you’re going to always be looking for the best guide, the quick answers and when it comes to Twitter…. How […] The post Scientific Guide to Writing the Best Tweet – Show 90 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5110/05/2014
How To Deal With Negative Reviews – Show 89
The Industry’s Favorite SEO Podcast #EDGETALK : SPINNING NEGATIVE REVIEWS INTO GOLD “There are people on this earth who just don’t want to be happy.” As business owners, we have to be ready to deal with these people when they unleash their wrath on our business online. However, it’s critical to […] The post How To Deal With Negative Reviews – Show 89 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5103/05/2014
What You Thought You Know Sbout CRO is Wrong – Show 88
SEO Radio Podcast #EDGETALK : WHAT YOU THOUGHT YOU KNEW ABOUT CRO IS WRONG Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every […] The post What You Thought You Know Sbout CRO is Wrong – Show 88 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5126/04/2014
How To Convert The Lost Visitor – Show 87
The Industry’s Favorite SEO Podcast #EDGETALK : CONVERTING LOST VISITORS They came and left. Without even leaving you a like. It’s the visitor to your website, the ones we don’t connect with in any way. You’ve given it all you’ve got to bring prospects to your website. But, then, the next […] The post How To Convert The Lost Visitor – Show 87 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5119/04/2014
Social Media Spring Cleaning Checklist – Show 86
The Industry’s Favorite SEO Podcast #EDGETALK : SOCIAL MEDIA SPRING CLEANING It’s that time of year again. The snow and ice are thawing in most places, and the greenery is returning. It’s a time of new beginnings. A fresh start. And this applies to your social media campaign. We’re going […] The post Social Media Spring Cleaning Checklist – Show 86 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5105/04/2014
Negative SEO Mercenaries – Show 85
SEO Radio Podcast #EDGETALK : Negative SEO Mercenaries Here’s an email that you don’t really want to receive: Simply put, an anonymous/generic email contacting you, threatening to build thousands of links to my website if we didn’t pay him $250. The questions you may be asking are: Why is that a […] The post Negative SEO Mercenaries – Show 85 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5129/03/2014
Going Beyond SEO – Show 84
The Industry’s Favorite SEO Podcast #EDGETALK : Beyond SEO If you have listened to the show for a long while, and have used what we covered – you have the best standard practices in SEO, you’re likely to see steady improvements – up to a point. After anything from a few […] The post Going Beyond SEO – Show 84 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5122/03/2014
5 Mistakes in Setting Up a Website – Show 83
The Industry’s Favorite SEO Podcast #EDGETALK : 5 Mistakes in Setting Up a Website Whether you’re providing a product, service, or launching an online storefront, your website not only should reflect you and/or your brand, it also needs to be the central location for your business. All of your marketing efforts […] The post 5 Mistakes in Setting Up a Website – Show 83 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5115/03/2014
Local SEO & Marketing Myths – Show 82
The Industry’s Favorite SEO Podcast #EDGETALK : LOCAL SEO & MARKETING MYTHS As internet marketers, we frequently encounter local business owners that haven’t had time to really understand online marketing. Many of them have latched onto some myth that’s completely false — and which can keep their businesses from soaring as […] The post Local SEO & Marketing Myths – Show 82 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5101/03/2014
Evolution of Search – Show 81
The Industry’s Favorite SEO Podcast #EDGETALK : EVOLUTION OF SEARCH The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximize their search presence. We’re covering 5 ways search is evolving, and […] The post Evolution of Search – Show 81 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5122/02/2014
Michael Alden, author of Ask More / Get More – Show 80
The Industry’s Favorite SEO Podcast #EDGETALK : Michael Alden, Author of “Ask More / Get More” We’re talking to Michael Alden the author of a brand new book “Ask More, Get More” that was released February 18th. A whole new way of thinking about hat we want and how to get […] The post Michael Alden, author of Ask More / Get More – Show 80 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5115/02/2014
Google Manual Penalty Removal & 5Cs of Content Marketing – Show 79
The Industry’s Favorite SEO Podcast #EDGETALK : Google Manual Penalty Removal & 5Cs of Content Marketing Times have changed in the search engine ranking world. Years ago – your buy links to get you to the top A lot of companies did it – and Google got smarter. A lot smarter. Content […] The post Google Manual Penalty Removal & 5Cs of Content Marketing – Show 79 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5108/02/2014
Are You Penalized by Google? – Show 78
The Industry’s Favorite SEO Podcast #EDGETALK : Are You being Penalized by Google? 3 Steps to discover and get out of the penalty box It’s midnight and you can’t sleep. You’re searching for your site with the terms that you know that your site should be ranking on …..But you’re […] The post Are You Penalized by Google? – Show 78 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5101/02/2014
Mobile Steps and Net Neutrality – Show 77
The Industry’s Favorite SEO Podcast #EDGETALK : 6 STEPS TO MOBILE & NET NEUTRALITY 48% of mobile users begin mobile shopping-related exploration on a search engines, not on branded apps or websites. Shoppers spend up to 5+ hours each week researching on mobile sites and apps. With smartphone usage in […] The post Mobile Steps and Net Neutrality – Show 77 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5118/01/2014
Irving Fain CEO of Crowdtwist – Show 76
The Industry’s Favorite SEO Podcast #EDGETALK : IRVING FAIN, CEO of CROWDTWIST How is marketing evolving in its understanding of social media? You certainly see large brands now participating in the stream of social media, engagement, the app space and incentives that target directly to the individual consumer. Think that […] The post Irving Fain CEO of Crowdtwist – Show 76 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
47:5111/01/2014
2014 New Media Marketing Predictions – Show 75
SEO Radio Podcast #EDGETALK : 2014 New Media Marketing Predictions Would you like to know what is coming up in 2014 for Digital Marketing and Online Success This is the show to listen to! Check it out! The post 2014 New Media Marketing Predictions – Show 75 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5108/01/2014
Site Strategics Client Successes – Show 74
The Industry’s Favorite SEO Podcast #EDGETALK : Site Strategics Successes! If you’re heard our show for a while, you’ve heard us talk about a number of topics inside digital marketing: Search Engine Optimization, Social Media, Search Engine Marketing….. Something that we sometimes forget to do is talk about some of […] The post Site Strategics Client Successes – Show 74 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5121/12/2013
Internet Marketing in 2013 Year in Review – Show 73
The Industry’s Favorite SEO Podcast Listen to our 2013 Review of Internet Marketing and Online Stories of 2013 Erin Sparks, Doug Karr and Tom Brodbeck review Internet Marketing Trends that happened in 2013. Discussions about Mobile Media, New Tools in the Industry and the Rise of Small Business Digital Marketing. The post Internet Marketing in 2013 Year in Review – Show 73 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5115/12/2013
Ways to Use Social Media for Cyber Monday – Show 72
The Industry’s Favorite SEO Podcast It’s coming – Cyber Monday… And your prospect shoppers know it! Every Cyber Monday, shoppers “arrive” online in droves searching for special incentives and deals. They’re specifically looking for discounts, special offers and even free shipping. With some marketing strategies, you can harness your social […] The post Ways to Use Social Media for Cyber Monday – Show 72 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5130/11/2013
Lauren Littlefield of Right On Interactive – Show 71
The Industry’s Favorite SEO Podcast Have you been trying to figure out your ROI for your website and digital marketing initiatives? Maybe you have been thinking about the wrong ROI! We have in house a special guest – Lauren Littlefield of Right On Interactive (ROI for short). They are a […] The post Lauren Littlefield of Right On Interactive – Show 71 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5123/11/2013
5 Marketing Habits Made Worse Online – Show 70
SEO Radio Podcast It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing them in. It’s about convincing them to want your messages, to habitually train them to trust what you have to […] The post 5 Marketing Habits Made Worse Online – Show 70 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5118/11/2013
Jeffrey Rohrs, Author of Audience – Show 69
The Industry’s Favorite SEO Podcast #EDGETALK : JEFFREY ROHRS, AUTHOR OF AUDIENCE Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets […] The post Jeffrey Rohrs, Author of Audience – Show 69 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5102/11/2013
Interview with PERQ – Consumer Incentives – Show 68
SEO Radio Podcast #EDGETALK : LEADER IN CONSUMER INCENTIVES – PERQ We have a couple of guests in house for this week’s show. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with use of cutting […] The post Interview with PERQ – Consumer Incentives – Show 68 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5126/10/2013
How To Improve eCommerce SEO Rankings – Show 67
The Industry’s Favorite SEO Podcast Have you wondered why your nice shopping cart site’s pages aren’t ranking. It probably took some time to build the entire site – and you’re scratching your head about why the search engines aren’t ranking you pages at all. We know why : It’s about […] The post How To Improve eCommerce SEO Rankings – Show 67 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5119/10/2013
Google Hummingbird Update – Show 66
The Industry’s Favorite SEO Podcast Well Google’s done it again: A new algorithm change – what does that mean? Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system. We had […] The post Google Hummingbird Update – Show 66 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5112/10/2013
Google Keyword Data Apocalypse – Show 65
The Industry’s Favorite SEO Podcast Google has stopped providing ANY Keyword Data There’s a bit of information that you need to know now if you are doing online marketing for your website. Google Keyword Data, what searchers are typing in to find you, is now gone – finished, kaput – […] The post Google Keyword Data Apocalypse – Show 65 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5128/09/2013
Interview: Tom Webster from Edison Research – Show 64
The Industry’s Favorite SEO Podcast Interview with Tom Webster from Edison Research We’ve got a great interview today with a thought leader in Social Media & Research : Tom Webster of Edison Research Author of BrandSavant : a repository of data being generated by social, digital and traditional media – […] The post Interview: Tom Webster from Edison Research – Show 64 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5121/09/2013
Redefining the Website – Show 63
The Industry’s Favorite SEO Podcast The Definition of a Website Must be Updated Out With The Old Unfortunately, the current outdated definition of a website has perpetuated the view of a website as an exercise in technology, rather than a function of business. Let’s talk about what the definition of […] The post Redefining the Website – Show 63 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5114/09/2013
Three Reasons Why Websites Fail – Show 62
The Industry’s Favorite SEO Podcast A recent study showed that 72% of all websites are failing to attract new visitors and convert leads. Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to […] The post Three Reasons Why Websites Fail – Show 62 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5107/09/2013
Mark Schaefer – Physics of Social Content – Show 61
The Industry’s Favorite SEO Podcast #EdgeTalk : Mark Schaefer – Physics of Social Content We’re going to be talking about something today that is a concept that all marketers need to embrace if they want their content to thrive in the digital space. That’s the Physics of Social Content. Ready […] The post Mark Schaefer – Physics of Social Content – Show 61 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5131/08/2013
5 Ways to Stop Content Theft – Show 60
The Industry’s Favorite SEO Podcast #EdgeTalk : STOPPING CONTENT THEFT It’s Show 60! Yes 60! Hoot Hoot! If you have a blog, write articles for content websites, or manage an online magazine, chances are you’ve had, or will have, your content stolen at least once. The stolen content then is […] The post 5 Ways to Stop Content Theft – Show 60 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5124/08/2013
15 Ways To Build Your Brand’s Authority – Show 59
The Industry’s Favorite SEO Podcast EdgeTalk : 15 Ways To Build Your Brand’s Authority We’re talking Checklists – so get your pencils ready! These days, authority matters. Not only will building your brand’s authority help create the necessary SEO signals to improve your site’s natural search performance, it’ll also create […] The post 15 Ways To Build Your Brand’s Authority – Show 59 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5117/08/2013
IEDC – Indiana Economic Development Corp Issues – Show 58
SEO Radio Podcast EdgeTalk : IEDC Indiana Economic Development Corp Issues Today we’re talking about a local Indianapolis Business issue that has come to light, concerning capital investment into start-up companies here in our city. There was a news article from the Indy Star recently about the IEDC, the Indiana […] The post IEDC – Indiana Economic Development Corp Issues – Show 58 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5110/08/2013
Interview with Jason Keath of Social Fresh – Show 57
The Industry’s Favorite SEO Podcast EdgeTalk : Jason Keath & Social Fresh We have the opportunity to speak with a leader in online marketing, Jason Keath is the CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker, and […] The post Interview with Jason Keath of Social Fresh – Show 57 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5127/07/2013
Jay Baer & His Social Media Book – Youtility – Show 56
The Industry’s Favorite SEO Podcast EdgeTalk : Jay Baer & Youtility We have the opportunity to speak with a leader in online marketing, the hype-free digital marketing strategis, speaker and author : Jay Baer. We’re excited to talk to him about his new book about Online Marketing without the Hype […] The post Jay Baer & His Social Media Book – Youtility – Show 56 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5120/07/2013
How To Optimize Your Videos For Search – Show 55
The Industry’s Favorite SEO Podcast EdgeTalk : What’s the second largest search engine? Did you know it is YouTube? If you didn’t know that, then there’s a lot of new traffic that could be in front of your site if you adopt some optimization techniques for videos. VIDEO OPTIMIZATION IS […] The post How To Optimize Your Videos For Search – Show 55 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5113/07/2013
What is the One Thing that Stops Conversion? – Show 54
The Industry’s Favorite SEO Podcast EdgeTalk : What’s The One Thing That Keeps Searchers From Converting On Your Site? There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and […] The post What is the One Thing that Stops Conversion? – Show 54 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5106/07/2013
Ecommerce SEO Tips and Jack Klemeyer – Show 53
The Industry’s Favorite SEO Podcast EdgeTalk : We have top tips that you need to know if you have an online store, it’s critical for the success of your site – Top Tips for Ecommerce SEO We’re also going to be talking to a friend of the show, and a […] The post Ecommerce SEO Tips and Jack Klemeyer – Show 53 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5122/06/2013
Failing in Consumer Trust – Show 52
The Industry’s Favorite SEO Podcast EdgeTalk : If Building Consumer Trust is the Key to Social Media, Why Are We Blowing It? We found a great article from Adobe’s Marketing blog which mentioned a survey that by Forrester which found that of 58,000 online consumers in the U.S., only 15% […] The post Failing in Consumer Trust – Show 52 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5115/06/2013
Google Penguin Update Round 2! – Show 51
The Industry’s Favorite SEO Podcast EdgeTalk : Google’s Penguin Update, Round 2! You know we talk about Google regularly, and when there’s an update, we’re very attentive. Why? It means your opportunity to be in front of your potential audience, that’s why! Well – Penguin 2.0 happened. And we’ll have […] The post Google Penguin Update Round 2! – Show 51 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5108/06/2013
Interview: SWIPP with Christopher Carfi – Show 50
SEO Radio Podcast EdgeTalk : Christopher Carfi VP, Platform Products at Swipp Inc. What are the challenges that marketers face in determining consumer sentiment, and consumer intent? The post Interview: SWIPP with Christopher Carfi – Show 50 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5125/05/2013
Google is NOT Out to Get You
The Industry’s Favorite SEO Podcast Google is NOT Out to Get You! Article from : Nick Stamoulis @ Search Engine People Our New App has Rolled Out! In both Google Play and App Store! Check out the features The post Google is NOT Out to Get You appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5118/05/2013
Why Does SEO Take So Long? – Show 48
The Industry’s Favorite SEO Podcast Why Does SEO Take So Long? Article from : Chris Sparks @ Search Engine Journal We live in a fast-paced, moving society. From fast food, to movies, to SEO…we want it now. Unfortunately, creating and implementing an SEO campaign takes time and isn’t a quick […] The post Why Does SEO Take So Long? – Show 48 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5111/05/2013
Matt Cutts 5 Basic SEO Mistakes – Show 47
The Industry’s Favorite SEO Podcast Googles’ MATT CUTTS : Are You Making 5 Basic SEO Mistakes? Article from : Danny Goodwin @ Search Engine Watch Matt Cutts, head of Google’s Web Spam team, recently put out a video discussing what common mistakes he sees people making on websites. What are […] The post Matt Cutts 5 Basic SEO Mistakes – Show 47 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5106/05/2013
Content Marketing Lessons from the Bible – Show 46
The Industry’s Favorite SEO Podcast Why the Bible is the only Content Marketing Guide you’ll ever need.. There are 773,692 words in the Bible. It is one of the most read books of all time. The content message in the Bible is everywhere. We all know it, even if we think […] The post Content Marketing Lessons from the Bible – Show 46 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5128/04/2013
Jeremy Epstein of Sprinklr.com – Show 45
The Industry’s Favorite SEO Podcast Jeremy Epstein of Sprinklr.com : We were glad to be joined this week by Jeremy Epstein from Sprinklr to discuss their social media platform and to discuss the importance of social media for businesses. To listen to our SEO Radio podcast interview, click play on […] The post Jeremy Epstein of Sprinklr.com – Show 45 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:2120/04/2013
How To Earn Links with Relevance – Show 44
SEO Radio Podcast Link Earning – the Goal of Relevance We cover an article by Ken Lyons regarding strategies to get Inbound Linking with authoritative content, interviews and spotlights. And: Did you know they are shutting down YouTube? Stay tuned for our final segment – This is a really important […] The post How To Earn Links with Relevance – Show 44 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
45:5106/04/2013