The Industry’s Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk Today we’re going to have some fun. There’s a growing meeting place that is taking root; it brings new ways of thinking in the areas of personal & business development, marketing, technology, motivation, and inspiration. We’ve got […] The post Interview With Chris Reed of Sparks Talk – Show 143 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : An Introduction to Call Tracking Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, others might have seen some print collateral or traditional advertising. Others could have seen a TV ad […] The post Essential Metrics – Call Tracking – Show 142 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Top 5 Issues Wrecking Local SEO Reputation Management – anyone heard of this? Well, if you haven’t heard of the phrase, you certainly understand the need for it as a business or consumer. If you have a business and have a poor online […] The post When Reputation Management Hurts SEO- Show 141 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Data Claiming For Local SEO Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy. We’ve got the […] The post The Secret Sauce Behind Local SEO – Show 140 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Getting Testimonials From Your Customers It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does. Testimonials are so effective that when a […] The post How To Get Great Testimonials – Show 139 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Changing Your Approach to On-Page SEO How many of you business owners wish you had the ability to read the minds of the individuals visiting your website? A recent article on Search Engine Land really got us thinking that maybe it’s possible to […] The post How to Improve On-Page SEO – Show 138 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : Help Jesse Succeed & Social Fundraising Media doesn’t have to be all cute cat videos or television spoilers. Social Media can also be used for social good. The real power of social media comes through engaging a wide audience. What better way to do that […] The post Help Jesse Succeed & Social Fundraising – Show 137 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : How To Create Powerful Evergreen Content For Your Website? How many of you business owners and marketers wanted to just be able to sit down and have a conversation with Google? To really ask some questions that have been bothering you like… What in the […] The post A Sit Down With Google – Show 136 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer’s journey (ending in a […] The post Content for Top, Middle, and Bottom Funnel – Show 135 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and “Hey! Look at how cool my brand is” Facebook posts do not market an experience that […] The post Stop Marketing Your Brand – Show 134 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? It’s obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional […] The post How To Use SEO To Build Your Brand – Show 133 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Post Mobilegeddon So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” You probably think branding involves logos, color schemes, website design, brand mentions, social popularity, […] The post Branding vs. Marketing – Show 132 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : Post Mobilegeddon As the dust and soot disperse, and the dark clouds separate to reveal the harsh, unforgiving sun…all we are left with is the hot hiss of the wind. Last week, life was abundant and mobile traffic was bouncing – now we are regaining […] The post Post Mobilegeddon – Google Mobile-Friendly Update – Show 131 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Google’s Mobile-Friendly Update Businesses must have their websites mobile-friendly by April 21st, or face a significant drop in their online revenues. With Google stats showing that around 50% of searches are on mobile devices, businesses failing to prepare for the April deadline will […] The post Mobilegeddon – Google Mobile-Friendly Update – Show 130 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Mobile Marketing Checklist We’re getting ready for it. The Mobile Update from Google. Google almost never lets us know what is about to happen with one of their changes in algorithm updates (that the tooling they do to make sure that the most […] The post The Growth of Mobile – Show 129 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Social Media and Children Social Media and Children – There’s certainly enough concern about this subject to not only warrant a show on the topic, but truly an ongoing conversation. Social Media use by teens, unfiltered communication, is the cause of a huge […] The post Interview With Social Net Watcher on Social Media & Kids – Show 128 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : How Quickly Are You Responding To Your Online Leads? Imagine walking into Nordstrom’s to look at shoes, only to be shoved out the door and told you’ll be contacted in 24 to 48 hours. Now imagine this happens to ALL Nordstrom’s customers, but […] The post Lead Acquisition – Time to Respond – Show 127 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : How To Get Web Visitors to Come Back If you’ve been listening to the show this year, we have taken a long look at some pretty important topics in the areas of online marketing. Recently, we’ve been talking about pretty straightforward, GETTING LEADS […] The post Lead Acquisition – Persuasive Content – Show 126 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : How To Optimize Your Online Forms Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you’ve told me you mother’s maiden name. How rude! When you are pumping time and […] The post Optimizing Online Forms For Conversion – Show 125 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : 5 Reasons Why You Need Live Chat Well, you’ve done it. You crossed that line, committed a budget to digital marketing. So you have your paid ads, your SEO, your Social Media – all running. Now that you upped your game, laying out […] The post Lead Acquisition – Why You Need To Have Live Chat – Show 124 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : 5 Tips to Improve Your PPC ROI So, you have set up a PPC campaign and now you’re waiting for the leads to roll in…but they are not! Didn’t you get sold on the fact that this will get you right in front […] The post Lead Acquisition for PPC – Show 123 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Achieve Virtual – A Client Success Story We talk about numerous strategies that can help your business succeed online, but we don’t often bring a spotlight on our own client success stories. Well, we thought it would be great to do just that, […] The post Achieve Virtual – A Client Success Story – Show 122 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : How to Protect Your Website and Social Media Accounts From Being Hacked Have you been on the fence about deciding to run advertisements online? I bet you have heard stories, sometimes horror stories, about running ads on Google, Bing, and Facebook. If you […] The post 5 Reasons To Do PPC in 2015 – Show 121 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : How to Protect Your Website and Social Media Accounts From Being Hacked There’s certainly talk now of online security. There are reports of hacking of Sony by reportedly North Korea, as well as the ISIS hack on the US social media accounts. This […] The post Rook Security on Social Account Hacking – Show 120 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Formatting SEO and User-Friendly Content Jumping into a new year obviously comes with the goal of doing some things differently – and that applies to your marketing as well! Let me ask you something – do you think that people have an easy […] The post How To Create Scannable Content For Your Website – Show 119 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast We hope you had a fantastic Christmas! We wanted to take a break from our Digital Marketing focus and showcase the number of great interviews we had at the event we attended: Fail Fest 2014. This event showcased the environment of failure in business, and […] The post Edge Of The Web Live From Fail Fest 2015 – Show 118 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : What do you think will happen in 2015? Well, we’re wrapping up our year of inbound marketing concepts for 2014 and we are about to dive into our predictions for 2015. What is going to happen in the world of social media, SEO, […] The post 2014 in Review, 2015 Forecasts – Show 117 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Are You Making These Seven Web Design Sins? People have different ideas about what makes really good web design. Some think that a website needs to be super-sleek with and up-to-date, modern design in order to get attention. While other people believe that […] The post 7 Deadly Web Design Sins – Show 116 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : When You Should Kill Your Domain After a Google Penalty So, it has come down to this. Your website was hit with a Google penalty, and you are seeing no improvement from the clean up that you have been doing for months. You’re […] The post How To Change Domains After Google Penguin Penalty – Show 115 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Fail Fest 2014 at Launch Fishers – Interviews with Gerry Dick, Quinn Buckner, Scott Fadness, Scott Hill, and Tiffany Sauder We have been talking to some of the brightest talents in the state and the country over the last two weeks – It […] The post Interview with Quinn Buckner At Fail Fest 2014 – Show 114 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Forbes Innovation Summit – Interviews with John Nottingham, Angie Hicks, and Wayne Eckerle We have been talking to some of the brightest talents in the state and the country over the last two weeks – It has been amazing! We were at the […] The post Interviews with John Nottingham, Angie Hicks, and Wayne Eckerle – Show 113 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Forbes Innovation Summit – Interviews with Governor Mike Pence / Steve Forbes Have you ever wanted to know how Indiana is doing in attracting new tech business and innovation? Well, we found out – in a BIG way. We talked about the Forbes […] The post Interview with Governor Mike Pence and Steve Forbes – Show 112 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Steve Forbes interview about the Indianapolis Innovation Summit There’s a singular event happening here in Indianapolis this week that demonstrates our city as being a leading innovation hub of the country. Hundreds of the nation’s top innovators, from agriculture to aerospace to medicine […] The post Steve Forbes & Innovation Summit in Indianapolis – Show 111 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Email Marketing Techniques Want to hear a whole show about Email Marketing? Well, we’re going to give it to you. Topics we’ll talk about this segment: Tips to double your email signups 12 Non-tech tips to get email signups When you should be […] The post Email Marketing Techniques & Holiday Themed Emails – Show 110 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Penguin 3.0 Alright – this is why you listen to this show. Another update from Google hit this week and it is taking it’s toll. Get the skinny on what it is and what you need to watch for! ALSO: We have another […] The post Google Penguin 3.0 – Show 109 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Managing Enterprise SEO Projects While the vast majority of search engine optimization projects performed by search marketing agencies are for small and medium-sized businesses, SEO for large and complex organizations takes a unique combination of finesse and consideration. We’re going to be talking […] The post What is Enterprise SEO? – Show 108 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : You Shouldn’t Have a Mobile Strategy You have been talking with your marketing team and the development firm you have selected, all focused on developing that MOBILE STRATEGY. Well, we’re going to tell you that you SHOULDN’T HAVE ONE! ::Crickets:: Yup, that’s what […] The post Forget Mobile Strategy – Show 107 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Old SEO Techniques That Don’t Work! Have you ever wanted to know what are the outdated techniques in the area of Search Engine Optimization. Wouldn’t it be nice to armed with that information, the next time you talk to your web guy (or […] The post Identifying Outdated SEO Techniques – Show 106 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Goodbye Keyword Ranking Reports! (Thanks Google Pigeon!) If you have been watching your site’s performance on search engines over the last few years, you most likely have been paying attention to one thing in particular – the rank of your site on terms […] The post Ditching the Keyword Ranking Reports – Show 105 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : Email Newsletters Are you messing up your email newsletter? There – I’ll just say it! Newsletters are a powerful tool to promote your business and attract and retain new clients. We have some tips to help you avoid the most common blunders. ALSO: Another great […] The post Email Newsletters Best Practices – Show 104 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Kottages 4 Kids, Bloomerang and Non-Profits If you didn’t hear our show last week, we talked about social media and how it helped the ALS Ice Bucket Challenge – and what a great fundraiser it was. We’re continuing our discussion regarding fundraising social […] The post Kottages 4 Kids & Bloomerang – Show 103 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Ice Bucket Challenge Alright, we’ve got to talk about this – The ALS Ice Bucket Challenge! This has been a HUGE social media viral moment. Are there actual lessons that we can learn here for our own social media campaigns?? ALSO: Why your […] The post Lessons from the Ice Bucket Challenge – Show 102 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Shareable Content Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable? In short, we began wondering what makes on headline more likely to be shared than another? […] The post How To Create Shareable Content – Show 101 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Google Pigeon Update In the past few days, Google has silently rolled out changes to their search algorithm that have a direct impact on local search. Many search experts have dubbed this the “Pigeon” release. This has a major impact on your Local […] The post Pigeon Droppings and Site Strategics’ 10-Year Anniversary – Show 100 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : PPC Checkup AdWords is quite a complex tool, one that not everyone can understand. That leaves many people in the dark about arguably one of the most important aspects of online marketing. Many businesses prefer to outsource the task. But don’t you want know whether […] The post 10-Minute Adwords Optimization Checklist – Show 99 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : SOCIAL ADVERTISING With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options available. It’s an attractive option for many brands in search of connecting with customers and seeing a tangible […] The post Social Media Advertising & Citation Resources – Show 98 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : HOW TO DO KEYWORD RESEARCH While Google’s kept us on our toes with all those algorithm changes they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. That’s how your online user finds […] The post How To Do Keyword Research – Show 97 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : 10 WEB FORM TWEAKS FOR BETTER LEADS Getting the Leads >> That’s why you have a website, and that’s what you have invested in over the years. Getting a better website, getting higher rankings on search engines. Doing all the steps that we […] The post 10 Web Form Tweaks For Better Leads – Show 96 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.