What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the SEO and Marketing world. The DOJ has some audacious demands for Google to sell Chrome, and ads have finally hit the AI Overview pages: We even unpack the drama-filled lawsuit between WP Engine and Automattic, questioning the ethical boundaries of open-source communities. This is the stuff that only Andy Cohen can unravel at this point.  Ever wondered about the environmental costs of AI? Lidia hits us with some eye-opening facts while we dissect Google's claim of reducing power consumption by 90%. Don’t miss our banter over volatile localization signals and ranking shifts during Google’s November Core Update! News from the EDGE: [00:04:28] Google Search Console Drops Page Experience Report [00:09:59] Ads Now Being Seen on Google AI Overviews [00:18:25] EDGE of the Web Title Sponsor: Site Strategics [00:19:46] WP Engine Intensifies Legal Dispute With Automattic [00:28:54] DOJ is Pushing for a Sell-Off of Google’s Chrome Browser [00:37:11] EDGE of the Web Sponsor: InLinks  Barry Blast from Search Engine Roundtable: [00:38:28] Google Also Cautions On Using Google People Also Ask For Content Ideas [00:39:54] Google November 2024 Core Update Movement - Slow But For Some Massive Bonus Coverage: [00:42:19] Freaky AI News: Human, Please die. Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @LidiaInfanteM X: @TheMann00 X: @EDGEWebRadio

We’re in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering Brittany sheds light on the SEO industry's common missteps, emphasizing that AI language models aren't search engines and thrive on randomness. She’s even crafting a user-friendly guide to demystify these tech marvels, urging us to experiment and learn from mistakes. Brittany warns against using AI for data-driven research due to its inconsistent results, directing us to the right models for the right tasks. Ready to bridge the gap between AI and digital marketing? This show is certainly a great dip in the AI pool! [00:06:17] Safe Tech Fosters Creativity Without Fear Of Mistakes [00:12:11] Operators Must Understand Platforms, Improve Prompts, Evolve Creatively [00:13:37] EDGE of the Web Title Sponsor: Site Strategics [00:15:53] ChatGPT: Task-Based, Efficient, Reliant On Input Quality [00:20:23] Mindfulness, Learning Foundations Over Shortcuts With Systems [00:24:51] Automation Creates Opportunities, ChatGPT Assists Coding Understanding [00:28:55] EDGE of The Web Sponsor: Wix Studio [00:31:55] Smaller, Focused Models Outperform Generalized Models [00:38:22] Improve Content with Quotes, Opinions, Better Prompts Thanks to our sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/britneymuller  LinkedIn: https://www.linkedin.com/in/britneymuller/ Instagram: https://www.instagram.com/britneymuller/

Literally, if you have to check your legalese, check the site you have on the package, Mattel! Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on his own website, trying to show departures from WPEngine. There’s a core algorithm update happening right now - watch your stats! What is the potential scenario of a Google break up, as it applies to the Google Ad section of their business? AI news and a really cool AI tool on this episode (can you visualize it?), along with a slew of posts from Barry Schwartz from Search Engine Roundtable. Also, make sure you check out the last Interview Series episode with the top brass from Third Door Media, which talks about the recent acquisition of Search Engine Land by Semrush. Great interview with some great insights from these gentlemen! News from the EDGE: [00:02:01] Automattic Confronts Irony with New Protest Site: WPEngineTracker.com [00:06:10] Google Launches November 2024 Core Algorithm Update [00:08:35] EDGE of the Web Title Sponsor: Site Strategics [00:09:52] How a Google Breakup Could Impact the PPC Industry   Captain Obvious [00:15:52] Proofread Your Packaging, Mattel! AI News: [00:19:31] Latest Google AIO Updates May Impact SEO   AI Tools: [00:22:22] Get Visuals From Your Text: napkin.ai [00:23:39] EDGE of the Web Sponsor: InLinks    Barry Blast from Search Engine Roundtable: [00:25:26] Google Ads Allows US Elections Ads Again Starting Nov 11 [00:26:39] HARO / Connectively Platform Closing Down December 9 [00:28:26] Google AI Overviews Testing Anchor Text-Based Hyperlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring:  Marc Sirkin, CEO of Third Door Media,  Danny Goodwin, Editorial Director, Search Engine Land & SMX Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable.  They discuss the huge news of Semrush’s recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape. The conversation addresses the challenges of maintaining Search Engine Land's core values while benefiting from Semrush’s expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising. Don’t miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics.  Key Segments: [00:06:38] The Big News: Semrush Acquisition of SEL [00:10:23] The Challenges | Impressions and Insights [00:13:15] The Main Goal: Editorial Independence & Integrity [00:16:23] What Social Media Said [00:20:58] EDGE of the Web Title Sponsor: Site Strategics [00:22:10] Advertising Concerns in the Future [00:24:25] Semrush: Not Just an SEO Tool [00:27:01] What about the Events? [00:33:18] EDGE of The Web Sponsor: Wix Studio [00:34:32] Benefits of the Integration of Semrush Data [00:37:42] The Future of SEO? [00:43:26] We Love Barry! (had to do it) [00:43:47] SMX Next: Free, Live Event on November 13th and 14th Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guests: Marc Sirkin X / Twitter: @msirkin LinkedIn: https://www.linkedin.com/in/marcsirkin/ Danny Goodwin X / Twitter: @MrDannyGoodwin LinkedIn: https://www.linkedin.com/in/dannygoodwin/ Barry Schwartz X / Twitter: @rustybrick LinkedIn: https://www.linkedin.com/in/rustybrick/ YouTube: https://www.youtube.com/@rustybrick Resources: https://searchengineland.com/semrush-acquires-search-engine-land-447555  https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html

Mordy’s back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (except for those in the EU, oddly), Google’s perspective on Core Web Vitals and ranking, and the communication from Google about content that starkly differs from the rest of the domain - it ain’t gonna fair well, folks! Check out our jump into AI News and Tools with this episode—seriously concerning and seriously funny information—the polls of the AI space. Also - last chance to get BrightonSEO US tickets! Go to https://edgeofthewebradio.com/brightonseo to enter into the weekly giveaway!  News from the EDGE: [00:02:15] Last Change for BrightonSEO Tickets [00:06:37] Moryd’s Hot Take on the Semrush purchase of Search Engine Land [00:09:30] Google Rolls Out AI Overviews in 100+ Countries [00:13:34] What Does John Mueller Say About Core Web Vitals and Ranking? [00:15:54] EDGE of the Web Sponsor: Site Strategics [00:17:15] Google Also Says: Stay in Your Lane AI News: [00:27:28] Researchers say an AI-powered transcription tool used in hospitals invents things no one ever said [00:31:17] Meta is reportedly working on its own AI-powered search engine, too AI Tools: [00:34:57] AI pricing generator for your product or SaaS. [00:37:29] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:38:46] Google To Sunset Call Ads; Migrating To Responsive Search Ads [00:40:51] Google Search Console Performance Report Showing Almost No Data Today [00:42:27] Google: AI Is Not Going Away, So Don't Be Left Behind Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI development. Discover how emergent properties of AI models are often misunderstood and why ethical integrity is paramount in technology communication. Plus, get an inside scoop on Google's AI controversies and the practical uses of AI technology in everyday tasks.  Britney underscores the need for human oversight in AI projects to guarantee content quality. She mentions significant academic contributions and controversies in the AI field, including the firing of researchers like Margaret Mitchell and Dr. Timnit Gebru. Always a wealth of info, Muller is seeing the confirmation of her commitment to machine learning that she started over 5 years ago. You can check out what she said back then in Episode 309 in 2019: How to Use Machine Learning for SEO w/Britney Muller Key Segments: [00:05:08] Introduction and Tribute to AI Pioneers [00:10:00] AI Timeline from 2019 to 2024 [00:11:38] The Language of AI Releases [00:14:31] EDGE of the Web Title Sponsor: Site Strategics [00:16:00] Ethical Challenges and Controversies in AI [00:21:16] The Importance of Human Oversight in AI [00:30:36] The Human-Centered Approach to AI [00:32:34] EDGE of The Web Sponsor: Wix Studio [00:38:30] Guidance to SEO Professionals Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/britneymuller  LinkedIn: https://www.linkedin.com/in/britneymuller/ Instagram: https://www.instagram.com/britneymuller/

We’re back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there’s that. We dialed into some things that we missed while we were away. For starters, the Semrush buyout of Search Engine Land is huge news, and we have even bigger news! Marc Sirkin, Danny Goodwin, and Barry Schwartz will be on the show soon to discuss the event. Matt Mullenweg seems to be melting down about First Amendment claims against WP Engine. The WordPress community seems to be up in arms, at least in our “bubble.” Deep dive there! Google's leadership shuffle and what Kevin Indig had to say about it.  AI News and a really cool, we think, AI Tool for this episode. Check it out. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego. Go to https://edgeofthewebradio.com/brightonseo! News from the EDGE: [00:04:19] Mullenweg Criticized for 1st Amendment Claims [00:12:36] Wrong Direction: Google’s Leadership Shakeup Long Time Coming [00:23:27] EDGE of the Web Title Sponsor: Site Strategics [00:24:40] Semrush Acquires Search Engine Land AI Blitz: [00:34:08] EDGE of the Web Sponsor: Inlinks [00:34:59] Google’s AI Fails At 43% Of Finance Queries, Study Finds  [00:37:34] Penguin Random House Protects Its Books from AI Training Use AI Tools: [00:41:48] Lumona Barry Blast from Search Engine Roundtable: [00:43:32] Expandable Google Knowledge Panels On Desktop Search Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @thetafferboy X: @TheMann00 X: @EDGEWebRadio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content. Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads. [00:10:37] AI Exploits Human-Like Errors For Authentic Advertising [00:13:30] Creative Tools For Marketing [00:14:17] Exploring AI Tools For Creative Design Solutions [00:16:01] EDGE of the Web Title Sponsor: Site Strategics [00:17:10] AI Prompts Transforming Artistic Creation And Education [00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls [00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging [00:31:53] Beginner AI Resources [00:33:27] EDGE of The Web Sponsor: Wix Studio [00:34:46] Upcoming Webinar Announcement Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/AkvileDeFazio LinkedIn: https://www.linkedin.com/in/akdefazio/

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Key discussion points include: Ad Strategies and Targeting Changes in Consumer Behavior Importance of Conversion Tracking AI and Advertising User Experience Meta Ads for E-commerce Advertising Landscape Changes Akvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her own journey, the role mentors played in her success, and her commitment to paying it forward by mentoring college students. We sure to check her presentation out at BrightonSEO US in November! Hey! BrightonSEO US is THE event where the brightest minds in the industry share their insights, and we’re giving YOU a chance to be part of it—for FREE! Go to the link https://edgeofthewebradio.com/brightonseo to enter into the weekly raffle! 5, 2-day tickets are available each week! Join us in November! Be sure to RateThePodcast/EDGE! We would love to hear from you about this episode! Key Segments: [00:12:59] Social Media Targeting Changed Due to Privacy Regulations [00:16:40] EDGE of the Web Title Sponsor: Site Strategics [00:17:41] Paid Social: Effective with AI-driven Features Evolving [00:20:03] Expand Ad User Experience; Ensure Seamless Journey [00:21:57] Facebook Excels in Advertising, Discovery, and Shopping [00:27:16] Use Facebook's Data for Optimal Audience Targeting [00:29:49] EDGE of The Web Sponsor: Wix Studio [00:33:22] Consumers Buying Earlier, Reducing Bottom-funnel Ad Spend [00:34:21] Trusting in the Black Box Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/AkvileDeFazio LinkedIn: https://www.linkedin.com/in/akdefazio/

Yes, sometimes it happens. We don’t get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news, honestly. Which side do you fall on, the WordPress argument is that WP Engine hasn’t been “contributing” their fair share, so they banned all customers of WP Engine from updating or adding plugins from the WordPress library. WP Engine, however, seems to have to pay to play as a WordPress hosting environment. Customers, unaware of the WordPress requirements, are caught up in the mix. Seems like an unfair and very heavy-handed approached to an internal licensing issue. Forbes was also subject of the news this week - did ONE article affect the visibility of Forbes? Seems that the timing was a bit ‘sus’. Check out the show to get a deeper dive than regular on three articles. The third? Governor Gavin Newsom just vetoed some major AI safety legislation. Not playing to big tech business in the state, right? News from the EDGE: [00:07:36] WordPress Gives WP Engine Users A Reprieve [00:18:09] EDGE of the Web Sponsor: Site Strategics [00:19:42] Did Google Hit Forbes Advisor With A Search Penalty? AI News: [00:28:04] Newsom vetoes pioneering AI safety legislation Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO. Drawing insights from the recent Google versus DOJ court documents, she unpacks this misunderstood “ranking signal.” Continuing the conversation, Kristine shares the concept of “summarization engines” in replacement of AI Search - as she weighs into what the future of search may be and most likely won’t be. Large language models aren’t all what they are cracked up to be. What is the real scenario, with worsening quality, exploding costs, and unsustainable investments? [00:05:52] Ensuring Factual Information To Protect Clients. [00:10:24] Google's Monopoly Deemed Illegal; Future Uncertain. [00:14:17] EDGE of the Web Sponsor: Site Strategics [00:18:36] Could AI Become The Default Search Engine? [00:22:09] Language Models: Quality, Costs, Investment. [00:27:40] AI Models Decentralized [00:34:06] EDGE of The Web Sponsor: Wix Studio Thanks to our sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/schachin LinkedIn: https://www.linkedin.com/in/kschachinger-seo

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are “turning away” from traditional search engines like Google, but how far are they actually turning?  A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google's Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over ½ million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego. And Mordy crapped on our lawn…..again. Barry Blast from Search Engine Roundtable: [00:06:36] 55% Are Using Traditional Search Like Google Less Since Gen AI Products [00:09:15] Google Search Ranking Volatility Continue With Big Movement Again 9/18 [00:12:06] Google Search Ranking Increases During Core Update Wiped Out Post Update [00:17:54] EDGE of the Web Ranking: SE Ranking News from the EDGE: [00:20:02] New Data Shows That X is Losing Users in the US and UK [00:22:11] Amazon Ads launches AI-powered video [00:24:09] Preparing For The Feedless Future With Google Merchant Center Next [00:25:51] EDGE of the Web Title Sponsor: Site Strategics Captain Obvious [00:27:30] Google Shows How To Use Alt Text For SEO AI Blitz: [00:29:51] EDGE of the Web Sponsor: Inlinks [00:30:45] HubSpot Rolls Out AI-Powered Marketing Tools [00:31:97] AI On Innovation: Analysis Of +546,000 AI Overviews AI Tools: [00:36:35] Dynamic Node Map from content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site SR Ranking: https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results and what this means for SEO strategies. Anastasia sheds light on how these AI overviews have changed over the last five months since their release in April 2024. While this technology offers impressive efficiency, it also poses significant challenges, such as a potential 25% drop in organic traffic by 2026 due to the "zero-click" trend. With over 100,00 keywords analyzed, the findings are compelling: a 5% increase in AI overview usage from June to August, with 12% of searches now triggering these overviews. Additionally, approximately 56% of links in AI overviews match the top 100 organic links, while 73% match the top 10, raising concerns about content accuracy and reliability. The research also highlighted that 46% of relationship queries, 33% of food and beverage queries, and 23% of business queries trigger AI overview responses. Notably, high niche environments, such as healthcare and legal sectors, see AI overview and ads triggered simultaneously 65% of the time, spotlighting the growing complexity of search results. Anastasia provides actionable strategies for adapting to these changes, emphasizing the need for continuous analysis and staying informed. This episode is essential for anyone looking to navigate the complex landscape of modern SEO. Key Segments: [00:04:36] Introducing Anastasia Kotsiubynska [00:09:11] The SE Ranking AI Overview Studies [00:10:08] AI Overviews Threaten Organic SEO Visibility Significantly [00:14:32] EDGE of the Web Sponsor: SE Ranking [00:20:05] 5% Growth of AIO For 100,000 Keywords Is Huge [00:24:15] Reddit And Quora Links Absent In AI Overviews [00:26:38] EDGE of The Web Sponsor: Wix  [00:36:40] AI In Legal, Healthcare Risky, Needs Barriers [00:39:01] AI's Role in Sensitive Inquiries Raises Concerns [00:45:08] EDGE of the Web Title Sponsor: Site Strategics [00:56:28] Clients Want Metrics On AI Overview's Traffic Impact Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site SE Ranking: https://edgeofthewebradio.com/seranking  Wix: http://edgeofthewebradio.com/wix Follow Our Guest! LinkedIn: https://www.linkedin.com/in/anastasia-kotsiubynska/  Resources: Mar 04, 2024: Inside Google’s SGE: Uncovering the Beta Version of AI-driven Search Feb 26, 2024: SGE Snippet Research: We Analyzed 100K Keywords to See Google’s AI in Action Jun 19, 2024:. AI Overviews Research: Comparing pre and post-rollout results on 100K keywords Aug 07, 2024:. AI Overviews Research: Analyzing sources in Google’s AI-generated answers Sep 16, 2024: AI Overviews Research: Google Ads in the AIO-inclusive SERPs: https://seranking.com/blog/ai-overviews-and-ads-research/

Dissecting Google's latest moves in the advertising world, from expanding its ad opportunities to embracing dynamic pricing on YouTube. Also, Google's all-new updates on its indexing API, which now comes with a big dose of spam-detection rigor. Who knew indexing could be this thrilling? Have you ever wondered if AI could help rake in millions with fake music? Well, a certain North Carolinian named Michael Smith did just that and found himself $10 million richer—but now he’s about to face the music. Plus: a debate on whether AI can truly capture the essence of human dialogue or if it's just treating us like gullible toddlers. Join us for some good vibes—or, as Mordy might say, forget the vibes and tune in for the tangible, substantial, and downright entertaining breakdown of the latest web trends. Stay safe, stay well, and avoid being a piece of vibing cyber driftwood. News from the EDGE: [00:02:31] Google Expands Ad Opportunities with YouTube First Position Availability [00:05:29] EDGE of the Web Sponsor: SE Ranking [00:07:16] Google Indexing API Now Enforces Rigorous Spam Detection for Submissions [00:09:47] How Google Managed to Charge Publishers Higher Fees Than Competitors Captain Obvious:  [00:13:29] Brands and their “Good Vibes” [00:17:43] EDGE of the Web Sponsor: Inlinks AI Blitz: [00:19:06] AI and bots allegedly used to fraudulently boost music streams AI Tools: [00:21:50] Google Illuminate [00:00:00] EDGE of the Web Title Sponsor: Site Strategics Barry Blast from Search Engine Roundtable: [00:32:23] Google Reviews Restrictions For Business Profile Policy Violations [00:33:23] Google Asks On Social If You Will Use Gemini AI For SEO Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google's internal documents and its implications for SEO professionals. With 2500 pages of documentation now public, the SEO community is abuzz with speculation, curiosity, and anger. We cover the ground around the role of user engagement and click signals, addressing misconceptions and the importance of long-term data and context in Google's ranking algorithms. Key Segments: [00:03:38] Introducing Kristine Schachinger [00:07:59] Massive Google Search Algorithm Leak Shocks Community [00:11:46] Read Foundational Texts First, Not Document Fragments [00:15:54] DOJ Documents Differ From Community Claims about SEO [00:19:32] EDGE of the Web Sponsor: SE Ranking [00:22:40] Rankbrain Uses User Engagement To Determine Relevance [00:29:02] How Do You Optimize Toward Navboost [00:33:37] EDGE of The Web Sponsor: Wix Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site SE Ranking: https://edgeofthewebradio.com/seranking  Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/schachin  LinkedIn: https://www.linkedin.com/in/kschachinger-seo

In a recent announcement, Google stated that they will be phasing out bid strategy enhanced cost-per-click (eCPC) from Google Ads. The company says they will be replacing eCPC with manual CPC starting in October. Meta is updating business tools, announcing they will be increasing data restrictions as ongoing attempts to prioritize privacy continue. Meta explains the restrictions are set to automatically restrict certain data, including URLs and custom parameters. If one wasn’t enough, here's another. The DOJ has filed yet ANOTHER lawsuit against Google. The Justice Department says Google has used anticompetitive strategies to unjustly achieve its staggering 91% market share in the digital advertising market. As always, tune in to see what’s going on in the digital world so you can stay ahead of the SEO curve here on the EDGE of the Web!  News from the EDGE: [00:06:09] Google Ads to phase out enhanced CPC for Search and Display [00:08:03] EDGE of the Web Sponsor: SE Ranking [00:09:57] Meta reveals updates to business tools impacting advertisers [00:12:24] US vs. Google, round 2: Government takes aim at digital ads Captain Obvious:  [00:17:33] 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention AI Blitz: [00:20:36] EDGE of the Web Sponsor: Inlinks [00:21:26] Mediavine Bans Publisher For Overuse Of AI-Generated Content [00:22:10] UK signs AI safety treaty to protect human rights and democracy [00:23:45] Will ChatGPT be the new Google? The future of search and information retrieval AI Tools: [00:24:49] How to use Google MusicFX to create AI-generated music Barry Blast from Search Engine Roundtable: [00:25:33] Bing May Use ProductGroup Markup In The Future [00:26:38] Bing Product Search Results With See Details Button [00:28:00] Google Business Profile Appointment Link Broken Notifications Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources:  Google Ads to phase out enhanced CPC for Search and Display Meta reveals updates to business tools impacting advertisers US vs. Google, round 2: Government takes aim at digital ads 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention Mediavine Bans Publisher For Overuse Of AI-Generated Content UK signs AI safety treaty to protect human rights and democracy Will ChatGPT be the new Google? The future of search and information retrieval How to use Google MusicFX to create AI-generated music Bing May Use ProductGroup Markup In The Future Bing Product Search Results With See Details Button Google Business Profile Appointment Link Broken Notifications Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

This week Erin is joined by the Chief Marketing Officer of SE Ranking, Bogdan Babiak, to discuss the SEO platform’s new brand evolution. Since its founding in 2013, SE Ranking has been a trusted tool for SEO professionals throughout the industry, and now, they are bridging the gap between SEO and innovation with a whole new look. Bogdan shares the vision behind SE Rankings brand evolution, discussing integral pieces such as AI and ML solutions behind their growing mission. Bogdan and Erin discuss how this evolution will reshape SE Rankings relationship with consumers and how this transition affects SE Rankings position in the SEO tool market. We evaluate the ways that this rebrand distinguishes SE Ranking while maintaining a commitment to its vision of empowering businesses and SEOs to succeed in the digital landscape. Get a first-hand look into the history of the platform as we dig into SE Rankings brand evolution from a rank-tracking tool into a fully comprehensive SEO ecosystem this week on the EDGE of the Web!  Key Segments: [00:03:44] Introducing Bogdan Babiak [00:10:15] Bogdan’s Experience Taking Over Marketing for SE Ranking [00:13:18] How Did The Relationship With Consumers Change After Covid? [00:18:28] Integrating AI into SE Ranking [00:22:34] EDGE of the Web Sponsor: SE Ranking [00:27:02] How Does SE Ranking Demonstrate ROI For Customers?  [00:35:20] EDGE of the Web Title Sponsor: Site Strategics [00:41:07] Bogdan’s Vision of SE Ranking Moving Forward [00:45:40] EDGE of The Web Sponsor: Wix Studio [00:50:08] How Does a Brand Evolution Impact SE Rankings Position in the SEO Tool Market?  [00:54:41] How Do You Communicate The Improvements Made in SE Ranking to Consumers? [00:59:34] Future Goals of SE Ranking [01:03:57] Is There a Responsibility to Give Feedback to Google in the SEO Space?  [01:10:25] Final Thoughts From Bogdan Thanks to Our Sponsors! SE Ranking: https://edgeofthewebradio.com/seranking   Site Strategics: https://edgeofthewebradio.com/site Wix: https://edgeofthewebradio.com/wix Follow Our Guest LinkedIn: https://www.linkedin.com/in/bogdan-babiak Resources https://edgeofthewebradio.com/seranking

Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and actionable recommendations  Yelp is hitting Google with a lawsuit, claiming that the search leader is illegally dominating local search markets. Following the recent and impactful DOJ antitrust lawsuit, Google may have a target on their back as the lawsuits pile up.  You can now create specific remarketing audiences based on individual YouTube channel videos. Google and YouTube have released creator-based audience targeting that allows advertisers pick and choose remarketing lists based off of specific creators. This addition will presumably expand targeting opportunities for YouTube advertisers.  Be sure to join us as we cover everything that happened last week in SEO, tune in here on EDGE of the Web! News from the EDGE: [00:06:12] Product Categories Tab added for Google Ads [00:07:39] Yelp is suing Google, citing dominance with local search [00:13:39] EDGE of the Web Title Sponsor: Site Strategics [00:14:36] YouTube is adding creator-based audience targeting Captain Obvious:  [00:17:49] Don’t Take Brand Identity Advice From AI  AI Blitz: [00:20:45] Google Gemini Now Accessible From Chrome Address Bar [00:23:01] California Assembly passes controversial AI safety bill AI Tools: [00:24:24] Automate phone calls with AI [00:27:07] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:28:50] New Google Analytics 4 Benchmarking Data [00:30:21] Google Tests New Shopping Search Design [00:32:14] Google Trends Email Subscriptions Going Away Next Month Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio Resources:  Product Categories Tab added for Google Ads Yelp is suing Google, citing dominance with local search YouTube is adding creator-based audience targeting  Google Gemini Now Accessible From Chrome Address Bar  California Assembly passes controversial AI safety bill Automate phone calls with AI New Google Analytics 4 Benchmarking Data Google Tests New Shopping Search Design Google Trends Email Subscriptions Going Away Next Month #StandwithUkraine edgeofthewebradio.com/ukraine

The newest tech SEO conference is coming to Raleigh, North Carolina, this fall! Guests JR Oakes, Patrick Stox, and Matthew Kay have come together to create an all-new SEO experience, Tech SEO Connect, coming to Raleigh on October 17th & 18th. Don’t miss the heavy list of speakers covering core web vitals, Ahrefs Lang, data warehousing, BigQuery, machine learning, and more. In this show, we discuss the origin of Tech SEO Connect with the founders themselves. Learn what makes Tech SEO Connect different from the rest with a diverse content lineup made by technical SEOs for technical SEOs. Get your tickets and mark your calendar as we are all gearing up for the inaugural Tech SEO Connect conference coming this fall. See you there! Key Segments: [00:01:00] Introducing Panelists [00:03:04] The All New TechSEOConnect Conference  [00:07:18] Who is TechSEOConnect Designed For?  [00:12:29] Speakers on the Ballot for Tech SEO Connect [00:13:40] EDGE of the Web Title Sponsor: Site Strategics [00:21:40] Featured Sponsors to Expect at the Conference [00:23:48] What Challenges Arise While Planning an Industry Conference?  [00:24:00] EDGE of The Web Sponsor: Wix   [00:25:47] Unexpected Benefits to Planning Tech SEO Connect  [00:28:06] Tech SEO Connect’s Venue Follow Our Guests JR Oakes JR Oakes GitHub Patrick Stox  Matthew Kay  TechSEOConnect Resources:  Tech SEO Connect (Tickets Here)

A recent survey launched by Aleyda Solis highlights key SEO threats, with Google's updates, self-preferencing, and AI Overviews at the top of the list. The study reveals that AI advancements are reshaping search engine dynamics, and SEO is more difficult than ever.  Google declares that low-quality traffic will not impact search rankings. The company affirms that links and site traffic do not negatively influence a site's trustworthiness but that ranking factors prioritize valuable, relevant content over traffic metrics. Google’s Senior Search Analyst, John Mueller, confirmed that core algorithm updates do impact AI Overviews, giving us a better understanding of how AI is being incorporated into Google’s search results.  Be sure to hit that play button for our in-depth analysis of this week’s news and latest insights into the world of search here on the EDGE of the Web! News from the EDGE: [00:04:31] According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews [00:15:53] Google Explains Why Site Traffic Doesn't Impact Rankings [00:19:16] EDGE of the Web Title Sponsor: Site Strategics [00:20:05] Google Confirms Core Updates Affect AI Overviews Captain Obvious:  [00:21:43] AI Empathy AI Blitz: [00:26:09] Reports: Perplexity ads to launch in Q4 [00:27:18] OpenAI warns California’s AI bill threatens US innovation AI Tools: [00:30:09] Evaluating 7 AI video generators while waiting for OpenAI’s Sora [00:31:17] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:32:49] Google August Core Update Helpful Content Surge Charts [00:34:52] Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge [00:36:57] Google Overhauls Video SEO Docs With More Details Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources:  According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews Google Explains Why Site Traffic Doesn't Impact Rankings Google Confirms Core Updates Affect AI Overviews Reports: Perplexity ads to launch in Q4 OpenAI warns California’s AI bill threatens US innovation Evaluating 7 AI video generators while waiting for OpenAI’s Sora Google August Core Update Helpful Content Surge Charts Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge Google Overhauls Video SEO Docs With More Details Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

We have the CEO of Team Odeon, Ori Zilbershtein, back for his second interview this week. In this episode, we explore the growing threat of negative SEO and fraudulent DMCA case claims, which are growing at a staggering rate. Learn what’s causing the spike in SEO scams as we dive into the scammers' minds in an attempt to understand their motives. Finally, we look at the steps Google has taken to mitigate negative SEO. Join us on episode 708 as we address the increasing number of SEO scams you must look out for here on the EDGE of the Web! [00:03:48] Reintroducing Ori Zilbershtein [00:04:57] Fake DMCA Case Claims [00:15:09] How AI Has Progressed the Scale of DMCA Scams [00:16:50] EDGE of the Web Title Sponsor: Site Strategics  [00:23:29] What Google is Doing to Combat Negative SEO  [00:27:46] EDGE of The Web Sponsor: Wix Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/OriZilbershtein LinkedIn: https://www.linkedin.com/in/orizilbershtein Resources Team Odeon Ars Technica Article

Welcome back to another episode of news from the EDGE! The August 2024 core update has been rolled out! Primary intentions of the update are to reward high quality content and diminish low-value ranking based SEO content.  In light of the August 2024 core update, a ranking bug affecting search results has emerged. Google claims the bug is unrelated to the update and confirms the issue is resolved and search performance should be stabilizing back to normal.  Will the Google empire crumble? The DOJ and U.S government are considering a dismantling of the tech giant due to ongoing antitrust violations. Other penalties Google could potentially face are fines, privacy restrictions, and other financial constraints. Although a complete breakup is unlikely, the potential risk to SEO is monumental.  It’s a roller coaster this week folks so strap in and get ready for everything that happened this past week in SEO here on EDGE of the Web! News from the EDGE: [00:03:55] The Google Search Bug has been resolved! [00:06:11] The Core-Update we all suspected- it’s confirmed. [00:15:50] EDGE of the Web Title Sponsor: Site Strategics [00:16:11] Could the U.S. be looking to break up Google? Captain Obvious:  [00:20:39] Do you pay for Gemini Advanced? AI Blitz: [00:25:52] Google Search Expands AI Overviews Globally [00:25:59] Google AI Overviews now show for signed-out users in the US [00:26:34] X agrees to halt use of certain EU data for AI chatbot training AI Tools: [00:27:41] Luma Labs launches Dream Machine 1.5 [00:28:50] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:30:05] Thumbnails Back In Google Search Result Snippets For Many [00:30:19] Google Testing Search Snippet Hover Background Colors [00:30:30] FTC Banned Fake Reviews Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

This week's guest is the CEO of Team Odeon, Ori Zilbershtein. With a diverse background in business spending development, marketing technology, and SEO, Ori specializes in finding ways to elevate those around him. In this episode, we dive into Google’s Digital Millennium Copyright Act (DMCA). Learn how the DMCA can be exploited by competitors to destroy your business rankings. We discuss the problem as a whole and evaluate potential solutions Google could put in place to stop this scam from hurting so many websites this week on the EDGE of the Web! Key Segments: [00:00:58] Introducing Ori Zilbershtein  [00:09:38] What is the DMCA?  [00:21:01] EDGE of the Web Title Sponsor: Site Strategics [00:22:29] Does DMCA manipulation hurt the reputation of Google?  [00:26:27] Why in the world is Google letting outsiders move the pin on a Business Profile? [00:30:18] EDGE of The Web Sponsor: Wix  [00:37:03] Final Pieces of Advice Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/OriZilbershtein LinkedIn: https://www.linkedin.com/in/orizilbershtein Resources Team Odeon Whitespark Google DMCA Report

Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers should start updating their LSA profile photos. Google says URL parameters can create crawl and indexing inefficiencies. The issue is most common among e-commerce websites that use URL parameters to filter, sort, and specify items.  Last Monday, a federal judge ruled that Google is an illegal monopoly, but rivals say a slap on the wrist won’t cut it. Google competitors Yelp and DuckDuckGo push for the DOJ to enforce tougher action to break up the search monopoly.  As always, be sure to tune in for the latest in SEO here on the EDGE of the Web!  News from the EDGE: [00:03:05] Google Upgrades Local Services Ads with Automated Photo Selection [00:04:56] Google Alerts: URL Parameters Causing Crawling Problems [00:09:15] EDGE of the Web Title Sponsor: Site Strategics [00:10:45] What Competitors Seek After Google’s DOJ Antitrust Victory AI Blitz: [00:17:59] The 6 Best AI Content Checkers To Use In 2024 via @sejournal AI Tools: [00:23:56] Google Meet call will soon be able to take notes for you [00:26:15] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:26:51] Google Search Listing srsltid URL Parameters From Merchant Center [00:28:29] Google Featured Snippets With Emojis & Special Characters [00:28:50] Google: We Don't Track How Expensive It Is To Crawl, Render, Index & Serve Pages Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Google Upgrades Local Services Ads with Automated Photo Selection Google Alerts: URL Parameters Causing Crawling Problems What Competitors Seek After Google’s DOJ Antitrust Victory The 6 Best AI Content Checkers To Use In 2024 via @sejournal, @annabellenyst Google Meet call will soon be able to take notes for you Google Search Listing srsltid URL Parameters From Merchant Center Google Featured Snippets With Emojis & Special Characters Google: We Don't Track How Expensive It Is To Crawl, Render, Index & Serve Pages #StandwithUkraine edgeofthewebradio.com/ukraine

Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance. The study takes metrics from 150 global content leaders, and today we dive into the aggregated results. AI content, SME processes, and confirmation bias… we take a look at the most significant factors when it comes to creating the best content. Tune in this week because, thanks to Maeva, we have tangible data to finally answer the question; Should you use AI to create SEO content? Key Segments:  [00:03:57] Reintroducing Maeva Cifuentes [00:07:27] AI Content Performance  [00:15:44] EDGE of the Web Title Sponsor: Site Strategics [00:18:00] SME Processes [00:22:57] The Importance of Using AI in Creating Content For SEO [00:25:05] EDGE of The Web Sponsor: Wix  [00:26:16] Confirmation Bias in AI Content [00:30:19] Navigating The Industry as a Fully Remote Agency [00:39:26] Final Advice From Maeva Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/maevaeverywhere LinkedIn: https://www.linkedin.com/in/maevaeverywhere Resources Flying Cat Marketing Flying Cat AI Content Report

Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees in certain jurisdictions. Advertisers beware! Google Ads hit with major outage on August 1st, leaving advertiser information exposed to competitors! The data breach left merchant center information openly visible, raising major privacy concerns.  Lastly, Google confirms that the Robots.txt file does not meet necessary security standards. The file, intended to guide search engine crawlers, fails to restrict unauthorized users from accessing sensitive information.  As always, tune in for all the latest news to know what’s happening in SEO, as we ease into the 7th century of the EDGE of the Web! News from the EDGE: [00:02:54] Google Ads has new surcharges in certain regions [00:06:07] Major glitch in Google Ads exposes competitor data [00:11:06] EDGE of the Web Title Sponsor: Site Strategics [00:12:26] Google says- Robots.txt can't block unauthorized access Captain Obvious:  [00:16:42] Mordy’s bone to pick with LinkedIn AI Blitz: [00:19:03] Reddit CEO to Microsoft and AI search engines: Pay for our content [00:21:40] Is Perplexity AI’s Revenue Share Plan Fair? [00:23:37] OpenAI has a watermarking tech to detect text written by ChatGPT with 99.9% reliability, but the project launch has been mired in internal debates AI Tools: [00:30:26] AI Real Time Speech Translation [00:31:13] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:33:48] Google Local Service Ads Automated Lead Dispute System [00:35:10] Google To Allow Pubic Hair Grooming Ads In September 2024 [00:36:48] Google Search Ranking Volatility Bursting At The Seams Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources:  Google Ads has new surcharges in certain regions Major glitch in Google Ads exposes competitor data Google says- Robots.txt can't block unauthorized access Reddit CEO to Microsoft and AI search engines: Pay for our content Is Perplexity AI’s Revenue Share Plan Fair? via @sejournal, @martinibuster OpenAI has a watermarking tech to detect text written by ChatGPT with 99.9% reliability, but the project launch has been mired in internal debates (Wall Street Journal) AI Real Time Speech Translation Google Local Service Ads Automated Lead Dispute System Google To Allow Pubic Hair Grooming Ads In September 2024 Google Search Ranking Volatility Bursting At The Seams Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Patrick Hathaway is the Co-Founder of the revolutionary website crawler Sietbulb. The two-time winner of the best search software tool, Sitebulb makes technical SEO audits effortless and affordable. On August 5th, Sitebulb released a comprehensive JavaScript SEO report and we dive straight in to discuss everything covered. Discover what JavaScript SEO is and what it means to the modern website as Patrick shares key findings and hurdles discussed in the report, providing insights into optimizing JavaScript for SEO. We cover common issues websites face with indexing and rendering, revealing what the data shows about these challenges. Finally, we analyze the future of JavaScript SEO and how it will evolve the face of the web in the coming years. Join us as we fully break down the Sitebulb report and learn what JavaScript SEO means to the industry moving forward on this episode of EDGE of the Web! Key Segments: [00:03:39] Introducing Patrick Hathaway [00:04:38] Patrick’s History in SEO [00:11:49] JavaScript Expanding Content Delivery [00:16:26] Sitebulb’s 2024 JavaScript SEO Report [00:29:54] EDGE of the Web Title Sponsor: Site Strategics  [00:31:05] Trouble Optimizing with JavaScript [00:45:42] Insights From Sitebulb’s Data [00:49:12] EDGE of The Web Sponsor: Wix   [00:51:34] User Patterns Revealed in Patricks Report [01:02:54] The Evolving Landscape of JavaScript SEO  [01:07:24] Final Advice for Digital Marketers Adapting to JavaScript SEO

This week’s guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva’s expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. With a strong multilingual background, Maeva specializes in marketing at a multi-language level, and she will help you decide if taking a multilingual approach to marketing and optimization is right for your business. Finally, get a first-hand look into the secrets of AI-powered marketing as we dissect Maeva’s report that reveals how Flying Cat clients are using AI to benefit their business processes. Discover marketing beyond linguistic restraint today and understand how AI is being used by top companies at an international level on this episode of EDGE of the WEB! Key Segments: [00:03:07] Introducing Maeva Cifuentes [00:07:55] Marketing At A Multi-Language Level [00:11:59] Should Organizations Take a Multilingual Approach Even If They Are Not International?  [00:13:44] EDGE of the Web Title Sponsor: Site Strategics [00:14:53] Is AI a Viable Tool For Converting Content To Multilingual?  [00:22:55] EDGE of The Web Sponsor: Wix   [00:24:06] How Content Teams Use AI

Join us for episode 700 of EDGE of the Web! We’re grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underway! Reddit has limited all but one search engine from accessing its content. Surprise, surprise… It's Google. This move is sparked by an ongoing trend of publishers and websites aiming to protect their data from AI training models, although Google is an exception, likely due to their recent $60 million deal.  Cookie abolishment put on hold! That’s right, Google is switching up once again. Recent Google plans show they have gone back on their word and will keep cookies on Chrome; instead, they will incorporate updated user preference management.  What the heck is a GEO? Well, it may be your future. Speculation suggests that Generative Engine Optimization (GEO) may be the title of the future for SEOs as the digital landscape shifts from search to AI optimization.  This week, we cover major industry news and find out how truly intelligent AI Overviews really are, so tune in and enjoy episode 700 of the EDGE! News from the EDGE: [00:06:40] Reddit is limiting all search engines except one: wonder which one… [00:11:03] So are we getting rid of cookies, or not?! [00:16:05] EDGE of the Web Title Sponsor: Site Strategics [00:18:02] Are SEOs going to throw away their business cards to become GEOs? Captain Obvious:  [00:27:52] Nike Ad Campaign AI Blitz: [00:33:40] OpenAI starts testing the SearchGPT prototype, here’s what it looks like AI Tools: [00:38:18] Storyblocker - Visualized storyboard with real-time 3D and AI [00:38:45] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:39:54] Report: How Often Google Mixes Ads Into Organic Search Results [00:40:02] Ongoing Google Search Ranking Volatility For 2 Weeks [00:42:03] Google: Core Update Isn't Extremely Far Away As Publishers Grow Concerned

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web!     Key Segments: [00:03:53] Reintroducing Garrett Sussman  [00:04:57] What are AI Overviews on the SERP?  [00:07:37] Understanding Consumer Intent [00:11:01] Garrett’s Cognitive Bias Concepts  [00:13:11] EDGE of the Web Title Sponsor: Site Strategics [00:23:25] Serving Consumer Bias [00:27:00] EDGE of The Web Sponsor: Wix  [00:32:24] Can You See Bias Through Analytics? [00:39:31] Final Thought From Garrett

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews have taken a downward spiral in result frequency, as the AI feature now only shows up in 7% of all queries. Noticeable drops come from education, entertainment, and e-commerce queries, while Reddit and Quora citing rates near zero.  Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. A critique of this limitation by Lily Ray finds Google Search Liaison intrigued, stating that they see value and will ‘pass it on’.  Last up, Amazon has released their AI shopping assistant, Rufus, to the public. Rufus is intended to create a personally tailored e-commerce shopping experience for each and every customer, pushing Amazon further along in the AI race.  Be sure to tune in to this episode for all the latest SEO awesomeness and we will see you next week for the big 700! News from the EDGE: [00:01:55] Google AI Overviews only show for 7% of queries, a new low [00:05:24] Google Says There’s No Way To Block Content From Discover Feed [00:08:31] EDGE of the Web Title Sponsor: Site Strategics Captain Obvious:  [00:10:30] Podcasting ain’t easy! AI Blitz: [00:13:23] Amazon’s AI shopping assistant Rufus is live for all U.S. customers [00:17:16] OpenAI is ‘going to build a search product’ [00:19:02] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:20:02] Google To Host More Creator Meetings [00:21:04] Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore [00:21:36] Google: Core Update Expected In The Coming Weeks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: Google AI Overviews only show for 7% of queries, a new low Google Says There’s No Way To Block Content From Discover Feed Amazon’s AI shopping assistant Rufus is live for all U.S. customers OpenAI is ‘going to build a search product’ Google To Host More Creator Meetings Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore Google: Core Update Expected In The Coming Weeks #StandwithUkraine edgeofthewebradio.com/ukraine

Welcome back to the EDGE! This week’s guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web! Key Segments: [00:03:07] Introducing Garrett Sussman  [00:06:48] Fundamental Changes in Search [00:13:42] EDGE of the Web Title Sponsor: Site Strategics [00:14:59] Google’s Shift Into AI  [00:25:55] EDGE of The Web Sponsor: Wix  [00:27:07] How Are AI Overviews Changing The Way Users Consume Information?  [00:33:38] Thinking Through Optimizing for AI Overviews Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/garrettsussman LinkedIn: https://www.linkedin.com/in/garrettsussman/ Resources iPullRank Clearscope Webinar Marketbrew.ai

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always.  To better combat misinformation, Google will now require that advertisers disclose election ads that contain digitally manipulated content. This policy will automatically apply in-ad disclosure to all ads that use digitally altered images, audio, or video of real people or events.  Advertisers beware! Apple has expanded their 30% fee on Facebook and Instagram ad purchases through the IOS systems to advertisers worldwide. Meta claims this gives Apple an unfair advantage as the long term rev-share battle between tech giants continues.  Lastly, Google needs to take a trip back to grammar school as a study unveils query components the search engine still regularly struggles with. It was revealed that Google’s system still has a difficult time analyzing queries containing prepositions and the word ‘not’.   Be sure to tune in for all the latest Google, Tech, and AI news this week and get ready for a new round of Lidia Infante interviews coming right up! News from the EDGE: [00:07:41] Google to mandate disclosures of election ads with digitally altered content depicting real people or events [00:12:46] Apple includes a 30% fee for Facebook and Instagram ads [00:15:52] EDGE of the Web Title Sponsor: Site Strategics [00:18:10] Google discusses two search types it can’t quite figure out Captain Obvious:  [00:23:44] Gen Alpha has more access to tech than older generations during their childhood?  [00:27:00] Jealousy is NOT a marketing strategy! AI Blitz: [00:27:59] Microsoft details ‘Skeleton Key’ AI jailbreak [00:29:36] Tech war escalates: OpenAI shuts door on China [00:31:17] YouTube now lets you request removal of AI-generated content that simulates your face or voice [00:32:51] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:34:12] Google dropping continuous scroll in search results [00:35:15] Some Sites Hit By Google Helpful Content Update Seeing Small Lifts [00:37:30] Bing People Also Ask Now May Include AI Generated Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Google to mandate disclosures of election ads with digitally altered content depicting real people or events Apple includes a 30% fee for Facebook and Instagram ads Google discusses two search types it can’t quite figure out Microsoft details ‘Skeleton Key’ AI jailbreak Tech war escalates: OpenAI shuts door on China YouTube now lets you request removal of AI-generated content that simulates your face or voice Keyframe Movie Creation with AI Google dropping continuous scroll in search results Some Sites Hit By Google Helpful Content Update Seeing Small Lifts Bing People Also Ask Now May Include AI Generated Content #StandwithUkraine edgeofthewebradio.com/ukraine

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode.  Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics tool. We sure hope you have, but if you haven’t, don’t forget to migrate to GA4 ASAP! A recent study has unveiled a rise in authority for E-Commerce and User-Generated Content indicating that these forms of content are being prioritized by Google on the SERP as affiliate marketers are losing visibility fast.  Google has released their June 2024 Spam Update. The update is intended to continue to penalize low-quality content by identifying and targeting sites with keyword stuffing and unnecessary backlinks.  Tune in as we say goodbye to our friend Universal Analytics and discuss all that’s new in the search realm this week here on the EDGE of the Web! News from the EDGE: [00:04:54] Universal Analytics Ends on July 1: Essential Information You Need [00:06:44] SEO Visibility in 2024: Review Sites Decline, eCommerce and User-Generated Content Rise [00:12:59] EDGE of the Web Title Sponsor: Site Strategics [00:14:11] Google Releases June 2024 Spam Update [00:18:35] Lily Ray’s New Rabbit Hole: a post on LinkedIn AI Blitz: [00:22:55] Perplexity CEO Aravind Srinivas responds to plagiarism and infringement accusations [00:25:05] AIs are coming for social networks [00:27:56] Google using ML to review Local Service Ads (LSA) and "automatically review all leads" [00:30:01] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:31:08] Google Search Tests Black Sitelinks [00:32:01] Google AI Overviews FAQs Including Why You Can't Disable AI Overviews [00:34:14] AI Overviews and Reddit  [00:37:25] Local SEO - Google Maps exploit

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google’s integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today’s search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web! [00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward [00:07:21] Changes On The SERP [00:11:52] EDGE of the Web Title Sponsor: Site Strategics [00:12:37] A New SERP Challenge With SGE  [00:27:38] Optimizing Content With SGE  [00:30:24] Can You Track AI Overview Metrics?  [00:32:34] EDGE of The Web Sponsor: Wix [00:35:12] Can We Put Trust In AI?  [00:40:49] Mark’s LinkedIn Insights [00:44:01] Screaming Frog Version 20 Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/jlwchambers LinkedIn: https://uk.linkedin.com/in/jlwchambers Twitter: https://x.com/thetafferboy LinkedIn: https://uk.linkedin.com/in/markseo Resources Candour Search with Candour Podcast  Candour Youtube Channel

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench trial, causing a major setback to the Justice Department’s antitrust push against Big Tech. Reddit is revamping its comment stream ad placement with hopes to increase reachability to users. The updated ads will be larger and appear inside of conversation threads to reach users at the highest engagement level.  Google Ads is phasing out credit and debit card payments for advertisers. By July 31st, advertisers must attach a bank account and follow a monthly invoice payment format. This move is supposed to only affect high-growth accounts, but the spend thresholds have not yet been released.  Plus, Mordy unleashes all of his frustrations in an all new segment ‘Captain Obvious’.  Keep riding the SEO wave with us as we give you all you should know about SEO and digital marketing this week on the EDGE of the Web! News from the EDGE: [00:06:43] Google pays $2.3 million to secure bench trial in adtech antitrust case [00:09:22] Reddit Launches Updated Conversation Ads [00:13:57] EDGE of the Web Sponsor: Site Strategics [00:15:59] Google Ads phasing out card payments Captain Obvious:  [00:18:07] You can't have product or service differentiation unless you are actually different in some way. AI News: [00:21:35] Spotify announces an in-house creative agency, tests generative AI voiceover ads [00:23:15] Color and OpenAI tackle AI cancer care AI Tools: [00:25:20] Researchers teach AI to speak dogs? Barry Blast from Search Engine Roundtable: [00:26:51] Google Business Profiles Websites No Longer Load - 404 [00:28:10] The Maddening Adventure Of Tracking AI Overviews In Google Search Console [00:30:01] EDGE of the Web Sponsor: Inlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Google pays $2.3 million to secure bench trial in adtech antitrust case Reddit Launches Updated Conversation Ads Google Ads phasing out card payments Spotify announces an in-house creative agency, tests generative AI voiceover ads  Color and OpenAI tackle AI cancer care  Researchers teach AI to speak dog Summarize, connect, and remember online content Google Business Profiles Websites No Longer Load - 404 The Maddening Adventure Of Tracking AI Overviews In Google Search Console   #StandwithUkraine edgeofthewebradio.com/ukraine

This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and hosts and produces the Search with Candour podcast. Marks is the Co-Owner of Candour and has over 20 years of industry expertise in SEO and PPC under his belt. He is also a regular member of Search with Candour. Discover what it means to be a podcaster in 2024 as we follow the evolution of the Search with Candour podcast from its origin until now. Mark & Jack discuss the fundamental stepping stones they climbed to get Search with Candour to its current status. Understand how to form a proper cadence and why tailoring content to different platforms will increase visibility and overall web optimization. Learn the ins and outs of podcasting and how this unique form of content can amplify your digital brand this week on the EDGE of the Web SEO Podcast!  Key Segments: [00:03:23] Introducing Mark Williams-Cook & Jack Chambers-Ward [00:13:09] EDGE of the Web Title Sponsor: Site Strategics [00:15:19] The Origin Of Search with Candour [00:19:30] What Pivots Were Made Along The Way In The Production Of Search With Candour?  [00:22:20] How Has Podcasting Impacted Search Engine Optimization of Candour?  [00:29:49] EDGE of The Web Sponsor: Wix  [00:31:32] What Has Been Surprising Along The Podcast Journey? [00:33:10] What Benefits Come From The Podcast?  [00:39:24] Podcasts: Recommended By Podcasters Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/jlwchambers LinkedIn: https://uk.linkedin.com/in/jlwchambers  Twitter: https://x.com/thetafferboy LinkedIn: https://uk.linkedin.com/in/markseo  Resources Candour Search with Candour podcast 

We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme search volatility in recent years and how it has dramatically increased the importance of conducting SEO tests for an organization. Discover the certain types of businesses for which large-scale testing is designed and why certain companies should take an alternate approach. Find out if AI can become the ultimate SEO tester and if large-scale SEO testing is right for your business on this episode of the EDGE of the Web! [00:03:57] Reintroducing Will Critchlow [00:05:18] How Does Search Pilot Work? [00:07:49] What is the Duration of a Search Pilot Test?  [00:10:32] How Has The Dramatic Search Volatility Affected SEO Testing Methodologies?    [00:15:36] EDGE of the Web Title Sponsor: Site Strategics [00:16:46] How Will AI Affect Scaled SEO Testing?  [00:21:56] How Can Enterprise to Small-Level Businesses Run SEO Tests?    [00:29:47] EDGE of the Web Sponsor: Wix [00:30:58] What Should Companies Be Doing After the Rollout of a Google Update?   [00:43:18] Marketing Pro Tip From Will Critchlow Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/willcritchlow LinkedIn: https://www.linkedin.com/in/willcritchlow Resources https://www.searchpilot.com/

Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search. Aleyda Solis has composed a collection of resources surrounding the API Doc leaks, readily accessible for you to gather the full picture of what these leaks mean for SEO. Be sure to keep this list in your back pocket for any current and future updates!  Google AI Overviews are now showing up in only 15% of search queries, a major drop since the rollout. Many reports of concerningly false outputs over the past months seem to be the cause of the decline. It’s clear that Google is pulling back while they attempt to fine tune the technology, but the timeline is unknown for AI Overviews moving forward.  Matt Southern, a Moz Search Scientist, released an article this week warning SEO’s of ‘challenges ahead’ due to Google AI. SEO’s are facing a rising threat in zero click content, leaving traditional organic SEO vulnerable.  Tune in as we uncover new developments revealing how AI continues to emerge as a bigger and bigger question mark in search this week on the news from the EDGE of the Web! News from the EDGE: [00:08:07] Aleyda Solis Shares Insights from Leaked Google Search API Document [00:11:16] Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries [00:19:12] EDGE of the Web Sponsor: Site Strategics [00:20:51] SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges AI Blitz: [00:25:20] Perplexity Pages showing in Google AI Overviews, featured snippets [00:26:20] Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt-out, "if your objection is honored" [00:27:00] X now permits AI-generated adult content [00:29:08] EDGE of the Web Sponsor: Inlinks AI Tools: [00:30:18] Underlord, from Descript [00:31:02] Generate AI TV shows and episodes Barry Blast from Search Engine Roundtable: [00:32:21] Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed [00:34:24] Google Fixed The Search Console Links Report [00:35:12] Google Business Profiles Tests Chat With SMS & WhatsApp Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Aleyda Solis Shares Insights from Leaked Google Search API Document Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges Perplexity Pages showing in Google AI Overviews, featured snippets Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt out, "if your objection is honoured" X now permits AI-generated adult content Underlord, from Descript Generate AI TV shows and episodes Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed Google Fixed The Search Console Links Report Google Business Profiles Tests Chat With SMS & WhatsApp #StandwithUkraine edgeofthewebradio.com/ukraine

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb.   Welcome back to the EDGE! This week’s guest is Will Critchlow, founder and CEO of SearchPilot, the revolutionary SEO testing technology that enables users to run large-scale SEO testing programs rapidly. With a prominent background in digital marketing, Will has cemented himself as a legacy SEO within the industry over the past two decades. In this episode, discover the capabilities of SearchPilot and why so many organizations have chosen the platform as their primary SEO resource. Furthermore, Will & Erin look back to assess how Google has transitioned values of search in recent years and how SEOs are responding as they gear up for talks of SEO testing at scale in the next segment. Understand the causes behind such high variability in search as we decide how to respond this week on the EDGE of the Web!  Key Segments: [00:00:35] EDGE of The Web Sponsor: Riverside [00:04:29] Introducing Will Critchlow [00:06:50] Why Will Refined His Specialization Towards SEO Testing [00:09:43] Why Large Organizations Choose SearchPilot [00:13:23] Reacting To The Rapid Changes In Search As Of Late [00:17:03] EDGE of the Web Title Sponsor: Site Strategics [00:27:09] How is Google Responding To Increasing Competition?  [00:33:28] EDGE of the Web Sponsor: Wix Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Riverside: https://edgeofthewebradio.com/riverside Follow Our Guest Twitter: https://x.com/willcritchlow LinkedIn: https://www.linkedin.com/in/willcritchlow Resources https://www.searchpilot.com/

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb.   Erin Sparks and Jacob Mann are returning to bring you the hottest SEO news of the week. Mordy was absent this week, but worry not, as the great Michael King fills in!  Google AI overviews are under fire for giving dangerous and wrong answers. Announced at Google I/O and recently rolled out, the AI summary tool has quickly gathered attention for its comically incorrect responses to user queries. The question of why Google has not removed such a blatantly bad and underdeveloped tool leaves the SEO community puzzled.  The crew explores TikTok’s debut of AI-powered ad automation, TikTok One, a centralized hub that gives advertisers access to creators, creative tools, partners, and measurement capabilities. Additionally, TikTok releases TikTok Symphony, an umbrella for AI ad tools that support script writing, video production, and creative asset optimization.  The last headline on the ballot shows that the Wayback Machine is under attack. The Internet Archive has been hit with a DDOS attack, making it difficult for users to access the California-based nonprofits free site. The nonprofit wrote on Monday that data has thankfully not been affected, but services are still being blocked for many users. The identities and motives of the attackers are still unknown. Tune in to navigate a major week in SEO news with the team this week as always, here on the EDGE of the Web! Digital Marketing News: [00:00:33] EDGE of the Web Sponsor: Riverside.FM [00:04:12] Google faces criticism over AI Overview feature providing misleading and harmful information [00:15:01] TikTok launches AI-driven tools to automate ad creation [00:21:07] EDGE of the Web Sponsor: Site Strategics [00:21:16] Internet Archive experiences major disruption from a DDoS attack AI News: [00:25:00] Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’ [00:29:59] EDGE of the Web Sponsor: SERanking [00:31:21] Elon Musk’s xAI raises $6 billion to fund its race against ChatGPT and all the rest AI Tools: [00:35:40] Canva Magic Studio [00:37:59] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:39:40 ] Memorial Day Google Search Ranking Volatility [00:41:49] Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run… [00:44:10] In the Face Of AI Overview Backlash, Google Updates Docs With How To Show Web-Only Results & How To Give Feedback Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site SERanking: https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Riverside.FM: https://edgeofthewebradio.com/riverside Follow Us: Twitter: @ErinSparks Twitter: @iPullRank Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Google faces criticism over AI Overview feature providing misleading and harmful information TikTok launches AI-driven tools to automate ad creation Internet Archive experiences major disruption from a DDoS attack Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’ Google’s AI Overviews Shake Up E-commerce Search Visibility Elon Musk’s xAI raises $6 billion to fund its race against ChatGPT and all the rest Canva Magic Studio Automate prompt engineering with self-improving optimization Memorial Day Google Search Ranking Volatility Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run… In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback   #StandwithUkraine edgeofthewebradio.com/ukraine

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb.   We welcome back Michael Lewittes for his third interview segment this week. We dive into Ranktify, the content optimization tool Michael founded back in 2022. Learn how Ranktify offers you the capability to connect the dots between product and user through a holistic process of amplifying each piece of E-E-A-T in your content. Micheal gives insight into the future impact generative AI will have on search ranking, identifying how Ranktify’s authoritative content creation differs from some of the leading AI tools. Learn what Ranktify can offer to your website, and discover the future landscape of SEO tools this week on the EDGE of the Web!  Key Segments: [00:04:53] Reintroducing Michael Lewittes [00:07:05] What Ranktify Offers as a Tool  [00:11:18] EDGE of the Web Title Sponsor: Site Strategics [00:18:12] How Ranktify Differs from Gen-AI Tools [00:21:12] EDGE of the Web Sponsor: SERanking [00:22:17] What Michael Sees on the AI Horizon [00:35:08] EDGE of the Web Sponsor: Wix [00:37:19] Final Advice From Michael Lewittes Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix SERanking: http://edgeofthewebradio.com/seranking Follow Our Guest Twitter: https://twitter.com/MichaelLewittes LinkedIn: https://www.linkedin.com/in/michael-lewittes Resources https://www.ranktify.com/

Google Under Scrutiny: Examination of the Lies ALERT ALERT ALERT! We have some major news to uncover today on EDGE News Flash concerning the anonymous source leaking major API documentation from the Google Search division. Joining the flash is the one and only, Michael King, Founder of iPullRank Agency. Michael took it into his own hands to dive deep into these documents to reveal the truth that SEO individuals worldwide have been looking for!  You won’t want to miss this episode, these API documents expose several significant lies from Google and we set the truth free here on EDGE News Flash! Key Segments: [00:00:24] Introducing Michael King [00:02:27] How The Documents Got Released [00:06:17] Google Doesn't Use Anything from Chrome for Ranking? [00:11:33] Mike’s Investigation: https://ipullrank.com/google-algo-leak [00:15:32] What To Do With This Information: What’s Next? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Resources: Unveiled: Inside Google's Search Algorithm Secrets Leaked Google Search API Documents and Their SEO Implications Follow Us: Twitter: @ErinSparks Twitter: @iPullRank Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements in these ever-evolving fields.  Google's helpful content system might be changing a bit. The recent update folds helpfulness signals into their core ranking algorithm, making them page-level considerations. This means content on individual pages will be judged for its value to users, with some influence still coming from overall site authority.  The takeaway? Focus on showcasing your expertise and building trust with transparency! Erin and Jacob also discuss Search Engine Land's 2024 Search Advertising Benchmarks report, which reveals rising costs and declining conversion rates.  The average cost-per-click (CPC) increased by 10% across most industries, with some sectors experiencing even steeper hikes.  Conversion rates also dipped slightly, falling to 6.96% on average.  Another topic discussed is outlining the struggle with unwanted content appearing in Google's AI overviews. This GSQI blog post offers a solution! While completely opting out isn't possible, the article explores using "preview controls" like nosnippet and max-snippet. These tools allow you to limit or remove specific content from being displayed in the AI Overviews, ensuring your audience sees the information you want them to. Stay ahead of the curve by tuning in to this week's EDGE news podcast, packed with trending topics and insights on the future of AI. News from the EDGE: [00:03:39] Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall Short [00:11:44] Rising Search Ad Costs and Dropping Conversion Rates [00:16:04] EDGE of the Web Sponsor: Site Strategics [00:19:44] Managing Google’s AI Overviews: Using 'Preview Controls' to Remove Content and Links [00:24:05] Andrew Optimsey's Plugin: Optimisey Search [00:26:10] EDGE of the Web Sponsor: SERanking AI Blitz: [00:27:25] ChatGPT to Mine Reddit for Content in Partnership with OpenAI [00:29:50] Google Ads Limits Use of Brand Names and Logos in AI Image Generation [00:32:20] OpenAI Dissolves AI Safety Team, Raising Concerns About Superintelligence [00:34:07] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:35:05] Decoding Google's Ranking Systems: Insights from Communication Engineers [00:36:03] Google Search Update: Notes and Comments Now Included in Results  [00:38:32] How to Remove Your Content from Google's AI Overviews Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     SERanking: https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall Short Rising Search Ad Costs and Dropping Conversion Rates Managing Google’s AI Overviews: Using 'Preview Controls' to Remove Content and Links ChatGPT to Mine Reddit for Content in Partnership with OpenAI Google Ads Limits Use of Brand Names and Logos in AI Image Generation OpenAI Dissolves AI Safety Team, Raising Concerns About Superintelligence Eleven Labs: A Powerful Platform for AI-Powered Voice Generation GeoSpy: Unveiling the Secrets of Location-Based Intelligence Can AI Help You Talk Better? Exploring the Capabilities of Chatter Decoding Google's Ranking Systems: Insights from Communication Engineers Google Search Update: Notes and Comments Now Included in Results How to Remove Your Content from Google's AI Overviews #StandwithUkraine edgeofthewebradio.com/ukraine

Welcome to another episode from EDGE of the Web, where we dive deep into the world of E-E-A-T and how that amplifies content into being viewed as valuable in the eyes of Google. We have an exceptional guest joining us for round 2, Michael Lewittes, the founder and CEO of Ranktify. We explore Michael's unique insights into the evolving landscape of search engine optimization referencing his experiences in the media industry. Don’t miss this week’s interview to uncover the benefits of transparency and highlighting subject matter expertise in your content to ensure you stay visible to your audience! Key Segments: [00:03:54] Introducing Michael Lewittes [00:10:28] The Importance of Truth in Being a Referencable Source [00:13:16] EDGE of the Web Title Sponsor: Site Strategics [00:17:04] The Value of EEAT in Content [00:23:28] EDGE of the Web Sponsor: SERanking [00:26:22] Subject Matter Experts Create Content Authority [00:33:52] EDGE of the Web Sponsor: Wix  Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix SERanking: http://edgeofthewebradio.com/seranking Follow Our Guest Twitter: https://twitter.com/MichaelLewittes  LinkedIn: https://www.linkedin.com/in/michael-lewittes  Resources https://www.ranktify.com/

Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI. The "Content Decay Exposed" delved into a conversation between Google's John Mueller and Lizzi Sassman as they tackled the challenge of content decay in the online sphere. This sheds light on Google's ongoing efforts to address and navigate the evolving landscape of search engine optimization. Another noteworthy topic covered was Alphabet's interest in acquiring HubSpot, a leading marketing automation platform. The article "Alphabet Eyes HubSpot" provides insights into the ongoing acquisition talks between HubSpot and Google's parent company. This potential acquisition hints at Alphabet's strategic moves to bolster its presence in the digital marketing realm. Erin and Mordy also discussed Google's unveiling of AI Overviews in the US, which revealed promising insights into higher click-through rates but with a notable absence of data for creators. This development underscores Google's continued integration of artificial intelligence into its services, promising improved user experiences but also raising questions about data accessibility and transparency for content creators. Tune in to this week’s news episode to stay current on trending news topics and key AI information. News from the EDGE: [00:03:55] Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO Challenge [00:09:17] Alphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent Company [00:12:00] EDGE of the Web Sponsor: Site Strategics [00:13:36] Google Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet AI Blitz: [00:29:29] OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT [00:30:09] Apple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18 AI Tools: [00:31:32] Voice AI & Text to Speech for Creators: Replica Voice Director [00:33:23] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:35:10] Google Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o Announcement [00:35:18] Google: Video Pages Need To Be Super-Obvious Video Play Pages [00:36:42] Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024 Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO Challenge Alphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent Company Google Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT Apple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18 Voicenotes is an advanced note-taking app that uses AI to transcribe your spoken thoughts instantly Voice AI & Text to Speech for Creators: Replica Voice Director Google Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o Announcement Google: Video Pages Need To Be Super-Obvious Video Play Pages Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024 #StandwithUkraine edgeofthewebradio.com/ukraine

On top of being the founder and CEO of Ranktify, Michael Lewittes has had his hand in every jar of the SEO industry. As a media industry expert and journalism extraordinaire of over 25 years, Michael has achieved leadership positions for companies such as NBC, The New York Post, and New York Daily News. In this episode Michael walks you through his early career and how he came to realize the importance of SEO to succeed in digital journalism. Discover how he blossomed into an SEO specialist in order to optimize media success of his earliest website “Gossip Cop” all the way to Ranktify today, this week on the EDGE of the Web!   Key Segments: [00:04:13] Introducing Michael Lewittes [00:04:47] Michael Lewittes Career Journey [00:12:55] EDGE of the Web Title Sponsor: Site Strategics   [00:21:14] The Birth of Gossip Cop  [00:26:31] EDGE of the Web Sponsor Wix [00:35:15] Funding Methods For Michael’s Website Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/MichaelLewittes LinkedIn: https://www.linkedin.com/in/michael-lewittes Resources https://www.ranktify.com/

Welcome back to news from the EDGE! Mordy couldn’t make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newscasting a crack!  Google’s March 2024 Core Update has come to an end! The update consisted of sizable algorithm changes to reduce low quality and irrelevant content, resulting in 40% of websites being de-indexed or removed from search results. The Department of Justice is gearing up for their closing statements on their antitrust lawsuit against Google: major changes to search may be in store. Plus, An AI arms race is upon us as the U.S Air Force has announced plans of a fully AI controlled fighter jet fleet, with a planned rollout of the operation by 2028. Be sure to jump over to our newsletter for this week's AI Tools. We cover all the latest in SEO as always so be sure to tune in for this segment of the EDGE of the Web! News from the EDGE: [00:06:24] Unveiling the Google March 2024 Core Update: 3 Key Insights [00:12:38] Google vs. DOJ: Antitrust Trial Nears Verdict [00:16:32] EDGE of the Web Sponsor: Site Strategics [00:17:55] Cleaning Up Search: Google's New Weapons Against Spam AI Blitz: [00:25:03] Google SGE AI Answers Now Cost 80% Less To Generate [00:30:54] US Air Force plans a fleet of 1,000+ AI-controlled jets, the first of them operating by 2028; some AI versions already beat human pilots in air-to-air combat [00:34:05] Randy Travis just released his first new song in over a decade, using AI [00:40:01] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:41:48] Google Search Tests Custom Filters & Templates [00:43:22] Google Search Tests Showing Only Local Listing For Near Me Queries [00:45:24] Google SGE Says Drink Urine To Pass Kidney Stones Quickly Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MichelFortin Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  3 key observations about the Google March 2024 core update Google, DOJ make closing arguments in antitrust trial New ways we’re tackling spammy, low-quality content on Search Google SGE AI Answers Now Cost 80% Less To Generate OpenAI To Show Content & Links In Response To Queries Google Gemini Stops Linking To Most Sources? US Air Force plans a fleet of 1,000+ AI-controlled jets, the first of them operating by 2028; some AI versions already beat human pilots in air-to-air combat Randy Travis just released his first new song in over a decade, using A Automatically create step-by-step tutorials with AI Ask questions and hear answers, available on iOS for Pro users Google Search Tests Custom Filters & Templates Google Search Tests Showing Only Local Listing For Near Me Queries Google SGE Says Drink Urine To Pass Kidney Stones Quickly #StandwithUkraine edgeofthewebradio.com/ukraine