We all know the drill—life gets busy, and somehow, email marketing slips further down the priority list.   We could just send out any old thing into the ether and hope for the best, but that’s not going to cut it. We need to nurture and engage our list deliberately and strategically. The problem is, most people who aren’t marketing experts just don’t have the time to work it out.   Well, what if I told you that with a little help from chat GPT and just 60 minutes a month, you can completely transform how your subscribers feel? They'll feel nurtured, loved and ready to buy whenever you launch.   Today, I’m going to walk you through a simple 6 email cash campaign that ensures every email you send is working towards one crucial goal—getting your subscribers excited and ready to purchase.    This email sequence is designed to keep your list warm and engaged, no matter if you’re rinsing and repeating smaller promotions or into the drama of intense quarterly launches. And the best part? It’s actually going to save you time!    Now, I also have an offer that’s going to really help kickstart things for you. This Black Friday, we’re bundling up our three best converting cash campaigns of 2024 – each with trainings, prompts, templates and anything else you might need. The very first person to purchase will get their purchase refunded in full, plus six months of our eCourse Empire membership completely free.    So what are you waiting for? Head to my.hellofunnels.co/friday and don’t let this incredible 85%-off deal slide by! LINKS:   Black Friday Bundle Website |  Instagram | Programs | YouTube

Have you checked the calendar? Yep - it’s almost Black Friday again! If you’re anything like I was in my early years of business, you’ve probably not yet sorted out a campaign for this crazy time of year.    But don’t worry, I’ve got your back. I’m going to help you decide if Black Friday is going to be worth your effort and, if so, how to execute a standout campaign quickly.   Black Friday is loud and competitive, and  people go into bargain hunter mode.  They’re like sharks seeking out blood and there is no way that adding one little PDF that you've pulled out of somewhere to your $10,000 offer is going to cut it. You’ve got to go all in.     BUT - a huge discount or bombastic offer might not actually make sense for your brand or be beneficial to you. My first recommendation is that you do some back-of-napkin calculations to evaluate how many sales you might get from a cheaper-than-normal offer. And is that number worth the effort for you?    If not, then it’s probably best you focus on what is no doubt an already jam-packed calendar leading into next year. However, if you’ve crunched the numbers and decide it’s worth it, let’s talk strategy to make this Black Friday a fun and profitable one!  LINKS:   Waitlist Magic Cash Campaign Discount code: WMAGIC50 Website |  Instagram | Programs | YouTube

Scaling a business to 7 figures is no easy feat. I’ve struggled to get there in previous businesses that I owned, and I made a lot of mistakes along the way. It was through these mistakes that I was able to scale my own business to 7 figures, and I want to help you get there too. Today, I’m looking at the traps and common mistakes we make when trying to scale our businesses to 7 figures and beyond. We’ve all been there—caught in a cycle or two without making much progress and no idea why the things that used to work, have stopped producing results. In my previous podcast episode, we were all about the do's of scaling your business to seven figures – the must-haves, the essentials. But today, I want to spend some time in the don'ts. The common pitfalls that can slow you down or even hold you back altogether. We're talking about those things you might not even realise are holding you back, the habits and strategies that might seem like a good idea at the time but can actually be sabotaging your growth.  LINKS: Website |  Instagram | Programs | YouTube

I’ve made my fair share of mistakes in business.   I’m currently calling Hello Funnels ‘Business 3.2’, because for a long time, while I could get businesses quite quickly to the mid-6 figure mark, they would frustratingly stay stuck there for years.    So I’d drop the business and start again - unfortunately, always ending up at that same point. I was forever asking myself, “What is happening? Why am I not moving?”    Finally, I began to figure it out. I came to some strategies that finally started to move the needle and got me closer to creating the 7-figure course I was dreaming of.    Today, I’m going to share those 7 steps with you - so grab a pen and your notepad, because you're going to want to jot down a few notes!   We’ll explore:    Knowing your dream client inside out Offering quality over quantity Assembling your team Doing the live reps Systemising your processes Knowing how to drive leads Make marketing pay for itself    With these steps in mind, you’re well on your way to creating an online course that could reach 7 figures.    These might seem daunting at first, but trust me, they’re critical to your long-term success. Put these steps into action and you’ll be scaling new heights in no time!   LINKS: Website |  Instagram | Programs | YouTube

Have you hit all of your business goals this year? If there are some things you’re still hoping to achieve before the year’s end, I’ve got some high-converting ideas you can implement to see a bump in sales and end the year with a bang.     In this episode, I share four simple strategies that are fast to implement, yet super effective:   Refresh and relaunch one of your online programs. You can re-record a couple of lessons, or perhaps update the workbook fonts or colours for an updated look. This will give you a chance to sneak in one more little promotion for the year.    Create a VIP experience for existing clients. Whether it’s a live workshop or a planning session, you can show your appreciation to your valuable customers and provide added value during the busy holiday season.    Hold an end-of-year or new-year workshop. Consider hosting a live workshop to help your audience either wrap up the year on a high note or kickstart the new one with some energy.    Set up a funnel. This one is a game-changer that I believe every business owner should implement. So why should you set up a funnel? Funnels work tirelessly for you, like a little machine running in the background of your business. They effectively convert leads into customers, bringing in sales while you focus on other tasks in your business.    So, there you have it - four high-converting ideas to help boost your end-of-year sales and set the stage for an amazing 2025. Remember, you don't need to tackle all of them at once. Pick one or two that resonate with you, and take action. Your goals are absolutely within reach, and these strategies are here to help you achieve them.    LINKS: Website |  Instagram | Programs | YouTube  

Funnels don’t work. I don’t have time to try and create one.    Maybe if the launch actually works this time, I’ll get around to doing it.    Does this sound like you? If you’ve been telling yourself this story for a while, like many of us business owners out there, it might be time to see it for what it really is—just a story!   For most people running their own businesses, there’s just not a lot of time to crack the code on creating that reliable, passive income.    The good news is, creating your funnels and ecosystems doesn’t have to take that long. You just need to understand how to do it right.    While I usually love walking you through the tactics and the step-by-steps on successfully scaling your offer, today I’m doing something different.    I have some real life examples for you of people  just like you  who've been able to successfully set up, automate and scale their own online sales and marketing ecosystems - hitting those $10k months and more!   From hearing these stories, I know you're going to start to realise  just how possible it is for you too.    For those ready to dive in, I’m hosting a free, live masterclass where I will walk you through everything you need to know about creating these robust systems. Find out how you can save your seat for free via the link below.   Trust me, you won't want to miss out on learning how to work smarter, not harder with your funnel strategy!   LINKS:   How To Make Sales Everyday Masterclass Website |  Instagram | Programs | YouTube

You nerded up. You stood up and did the big, scary thing. You created that funnel.    But…it didn’t go as well as you hoped. Even after promoting your lead magnets and running ads, the sales came through at a frustrating trickle. We’ve all been there - especially as busy business owners who don’t necessarily have the time to perfectly optimise our funnels.    When you feel like your funnel’s a flop, it’s too easy to come to the conclusion that funnels don’t work - or at least, not for you.    But what if I told you there was a workaround that could save you time and create higher conversion rates, all with you becoming a marketing expert?    Today, I’m introducing a new, easy way to create funnels that might just change everything for you and your business: stacking multiple, imperfect funnels.   While creating more than one funnel might sound ambitious, it’s actually all about working smarter, not harder.    So join me and learn about this time-saving, high-converting strategy that will transform those trickles into floods of sales!   LINKS:   How To Make Sales Everyday Masterclass Website |  Instagram | Programs | YouTube

Ever wondered what differentiates the huge successes of top-tier online businesses from the rest of the pack?   It's not just luck or a massive ad budget; it's usually a mix of savvy strategies and behind-the-scenes tactics that most people never see.    Luckily for you, I’m no good at keeping secrets!    Today I'm sharing exclusive insights from our private podcast, The Secret Funnel Files, to pull back the curtain on what some of the biggest names in the industry are doing to skyrocket their sales and profits.    I’ll break down the exact numbers and strategies of names like Amy Porterfield, Jenna Kutcher and Evelyn Weiss to show you how they’re using below-the-surface strategies to massively boost the sales and profit - and how you can implement them too!   These hidden strategies are not optional extras. They are essentials for scaling and sustaining a successful online business. No matter how far you are into business,  they’re essential for you too.    In the next episode, I'm actually going to help you break down and figure out how to start implementing one of these strategies and begin making evergreen sales right away.   Click the link below and make sure you don’t miss out!    LINKS:   The Secret Funnel Files Website |  Instagram | Programs | YouTube

You know those big names you follow online, the ones with the impressive income claims and mind-blowing success stories? Ever sensed that there's more beneath the surface?  You’re absolutely right. The truth is, the real magic happens with the strategies you don't see – the ones running quietly behind the scenes, often making up 30 to 40, even up to 60%, of the successful revenue.  That's right, without these tactics, many of these influencers and entrepreneurs would be running close to or at a loss. And yet, these strategies are rarely shared or discussed. But don’t worry, today I’m pulling back the curtain and sharing the invisible strategies that truly drive success. LINKS: Website |  Instagram | Programs | YouTube |  Secret Funnel Files

Ah, the magical world of email marketing.   It can be a confusing space to navigate, especially when the rules seem to be constantly changing.    Naturally, I get asked a lot of questions about how to approach it and the best practices for increasing engagement with our email list.    Today, I’m doing a quick Q&A with the most common questions I get, so you can start to apply some super effective strategies to your email marketing campaigns.   The questions we’ll cover are:     How often should I email my email list? How often should I promote to my list? What are good open rates?  What size list do I need to start selling products? What percentage of my email list should I expect to buy? What size list do I need to create a funnel?    These kinds of questions are definitely ones we should all be asking, because when we don’t know what we don’t know, we can end up making some really big mistakes.   I hope these answers have given you some clarity and guidance around optimising your email marketing, and if you have any other burning questions on the topic, feel free to send us a DM over on Instagram at @hellofunnels!      LINKS: Website |  Instagram | Programs | YouTube

We love seeing crazy ROIs roll in for our clients.   Even more if they’re the result of a very simple ad campaign.    For Zach Spuckler, the strategies he implemented from our Weightless Magic Program achieved some seriously impressive numbers - we’re talking a 21x ROI.     Zach is an internet OG and founder of Heart, Soul & Hustle, a marketing company that turns course creators into profitable business owners. Using our strategies as well as adding some damn clever ones of his own, he had an incredible experience that you’ll want to hear about if you’re looking to create jaw-dropping results of your own.   Zach generously offered to break it all down and show us how he made it work, including how he generated $4,828.60 cash in hand in just two and half days.    So, grab a pen and paper and get ready to learn about the best ingredients you need to create the ROIs you’ve been dreaming of. LINKS:   Want to try the Waitlist Magic campaign for yourself? Join eCourse Society - https://empire.hellofunnels.co/society-trial  Connect with Zach:   Website: https://www.heartsoulhustle.com  Instagram: @zackspuckler  Program: The Facebook & IG Ads for Listbuilding Bootcamp   Website |  Instagram | Programs | YouTube

The way we consume things is changing.   We’re so distracted and overwhelmed as a society, that even the way TV is produced is different.    For example, producers like Netflix are developing shows to cater to two screens: the TV, and the phone in our hand we’re scrolling through as we watch.    If this kind of behaviour is true across all mediums, what do we do to keep our audience engaged through our marketing?    Today, our guest Kennedy from Email Marketing Heroes is here to let you in on the secret that has helped his and his clients’ businesses not just reach, but engage more and more people. Kennedy is a dear friend of mine, a marketing genius and one of the brains behind the Countdown Hero Timer.    Whether you're aiming for more sales, more appointments or just want to grow a fiercely loyal audience, he has some actionable strategies and insights on reaching your goals and making more sales faster - all from your email list.     We chat about the importance of establishing a core email list, why deepening relationships with the people on it is more important than your subject line and how consistent you need to be with sending to your list in order to stay visible.     No matter the number of people currently on it, your email list holds so much potential in helping you make the kinds of sales you’re really after. Master the art of engagement with the humans whose attention you have right now, and you’ll be on the fast track to significantly boosting your sales. LINKS:   Countdown Hero Timer   Connect with Kennedy:   Website: https://www.emailmarketingheroes.com  Podcast: The Email Marketing Show Website |  Instagram | Programs | YouTube

Too often, making a sale feels like trying to get blood from a stone.    You’ve poured your heart, soul, time and money into creating your offer, but when it comes to launch time, the sales count leaves a lot to be desired.    So what can we do to make sure our offer not only sells, but sells OUT every single time?   The answer: you need to create a “hells yes” offer. This means your offer is crazy valuable, clear to understand and exactly what your audience needs.   Today, I've got a simple exercise you can do to make sure your offer is irresistible to your ideal client and infinitely easier to sell.    I recommend grabbing a glass of wine or a cup of coffee, finding a quiet spot and diving into these 7 questions that will help turn your offer into one that’s undeniably a “hells yes” to your audience!   What is the #1 Thing Your Ideal Client Wants? How Long Do They Actually Want It to Take? What Do They NOT Want to Have to Do to Get It? What Have They Tried Already That Hasn't Worked and Why? How Stressed About Money is Your Target Market Right Now? What Feels Risky to Them About Your Offer Now? What Has Changed in Your Market Recently That Impacts Them?   These questions are powerful tools to help you create a sold out offer every time you launch. Not only that, but take the time to ask them and you’ll be well on your way to helping your clients kick some serious goals!     LINKS: Website |  Instagram | Programs | YouTube

So, you’ve created a funnel. You designed it, built it, got it up and running. But now what?   You’ve still got the same problems in your business as before, and it certainly didn’t make you the overnight millionaire you secretly hoped it would.    It might not be that you have a bad funnel. It could be that you just don’t have all the other pieces in place to make it convert how you want.   Today, we’ll explore the importance of having a solid funnel strategy - the first step in optimising your funnel to perform at its best.    I take you through common mistakes I see people make once they’ve created their funnel: rushing to ads, avoiding ads altogether and neglecting their existing email list.    I then share some ideas to consider to really get your funnel working, such as knowing your numbers, upselling and planning live promotions.   Want to grow your list? I introduce you to the Traffic Trifecta, the three systems you need in place to build your marketing machine:   Content Marketing Paid Ads JV Promotions In a nutshell, having a beautifully designed funnel is just the beginning. To succeed, you need a rock-solid strategy that includes testing, optimising and engaging your audience consistently. Implement these steps, and your funnel can become a sales powerhouse.    So let’s make a start on getting that funnel to make sales for you, expand your list and ensure your business continues to grow.      LINKS: Website |  Instagram | Programs | YouTube

Are you getting low open rates on the emails you send to your list?   If you’re like most people out there, you might be getting email open rates of between 10-20%. Now, this might mean you’ve either been a little neglectful of your list or have been bombarding your audience with too many offers. Unfortunately, it’s showing!   But don’t worry - I have a really simple process to help you re-engage your list, increase your open rates and give your email list a little CPR.    In this episode, I’ll take you step-by-step through that strategy so you can keep your audience engaged and make sure your emails don't end up in the spam folder!   We’ll explore cleaning out your email list, segmenting your most engaged contacts and A/B split testing subject lines. I’ll also give you some ideas on crafting emails that will give your email list a little jolt of life.    Getting your emails moving again really can be simple, and I’ve seen firsthand how powerful these steps are in giving that email list a little jolt of life. So, tune in and get ready to revamp your email marketing today!     LINKS: Website |  Instagram | Programs | YouTube

Let’s be real - launching has always sucked. But in 2024, it sucks just that little bit more.    For many of us, especially those without huge teams, the process of preparing, running, and recovering from these launches leaves little time for anything else.    But fear not: there is a way around all of this. Today, I’m taking you through a new and exciting way of launching that is less stressful, potentially more profitable and just a whole lot better overall.   Now, I’m sorry to say that I won’t be recommending stopping launching altogether or giving up on live events. Instead, I’m talking about evergreen launches and the power they have to transform your workflow.    These smaller, more frequent campaigns can be reused, repeated and partially automated, giving you back your precious time and providing consistency in your revenue.    So, if you're fed up with the traditional launch model and ready to discover a new way of doing things, this episode is for you. Join me as we explore evergreen launches as your easier and more profitable way to launch!     LINKS: Website |  Instagram | Programs | YouTube

Who actually loves sales calls? I know there are a few people who thrive on them, but for most of us out there, that’s not a reality.    These days, closing sales via Instagram DMs has appeared as this holy grail alternative to those anxiety-inducing sales calls. However, for many people, it has actually just created more work.    So, what’s the solution?    Today, I’m taking you through some practical ideas to help reduce the time spent on answering the influx of questions in your DMs and make your sales strategy a whole lot more efficient.    We’ll explore the realities and problems that come with DM sales, and my favourite solution to mitigate them: automation!   Automating messages can save a whole lot of time and energy, and you likely already have the tool to best execute this with: ManyChat.   I'll walk you through my experiments and findings over the last couple of months, illustrating how automation can be a game changer for your customer engagement.    So, tune in now and let’s get those DMs working for and not against you!    LINKS: Website |  Instagram | Programs | YouTube

Most launches these days are using more time, effort and revenue than they’re giving back. It too often feels like there’s just no payoff for the amount of hours we spend on trying to make them work.   So what’s the answer? While you might be tempted to throw in the towel and give up on launching altogether, I'm here to tell you that stopping launching isn’t it.    Today, I’m sharing another behind-the-scenes look at our recent UFW live event—a three-day extravaganza that was incredibly fun and value-packed. I’ll take you through some of the biggest aha moments from those three days, as well as how to implement some practical strategies to combat those live launching blues and start making more sales.    So, strap in and get ready to learn how to transform your business, one simple piece at a time. I can guarantee that if you take the first step today, you’ll look back in a few months and be amazed at how far you’ve come.      LINKS: Website |  Instagram | Programs | YouTube

Want to know the secret to selling out your offers consistently?   Well, you’re in luck, because today I’m sharing a snippet from Day 2 of our UFW live event that blew our attendees away and armed them with some crucial strategies to sell their offers with much more ease.   With so much marketing advice making the rounds online, it can be really confusing to know what the best path to take is. But I have some good news for you: you don’t need to be a sales and marketing expert to make more sales.   In this episode, we’re talking about a simple reframe that will highlight what you should actually be focusing on to move the needle forward in your business.   I discuss how creating an irresistible offer is more important than being a sales and marketing guru, and share practical ways to set your pricing correctly. We’ll also explore how to approach delivering your program in a way that best suits both you and your ideal clients.    Despite the economic waves, your business can thrive with the right adjustments. Little tweaks add up, whether it’s pricing, promise or payment options. Remember, our goal is continuous improvement – the layer-by-layer approach often leads to the most substantial gains.     LINKS: Website |  Instagram | Programs | YouTube

I recently held an epic three-day experience called “Unf*ckwithable Live”. This was a  live online event packed with value to help business owners make more sales and thrive, no matter what the economy is doing.   We received such amazing feedback from this event, I couldn’t resist sharing the top three takeaways with you. So, pick up your pen and paper and get ready for some serious value bombs that you can take right into your business:   Speak Your Audience’s Language Getting in front of lots of people is one thing, but how do you make it so that they remember you? The answer: You need to learn to speak their language. We’ll explore learning your audience’s pain points and how to communicate with them in their own words.     Create Impactful Lead Magnets Once you’ve uncovered the right messaging, it’s time to create lead magnets that tie to your talking points. I talk about the 20-minute rule, where any freebie you offer should take no more than 20 minutes to consume. A concise and impactful lead magnet lets them see immediate value, making them much more likely to buy your paid offers.    Can You Afford to Pay for Your Customers? This might look like a weird question, but hear me out: once you’ve nailed offers that sell with ease, you’ll know exactly how much you can spend to acquire new customers safely. You can dive into the marketplace of paid ads and put them on repeat. It’s a bit like having a superpower – you’re protected against any market ups and downs, and you’ll keep making sales no matter what.   Now, don’t be scared off by these strategies if you don’t have the greatest budget or all your systems in place yet. They’re the end goal, the stuff we’re always working towards. Just start with connection, and you’ll be on your way to kicking all your business goals.    LINKS: Website |  Instagram | Programs | YouTube

Have your sales stalled, plateaued or even started to decline? If so, please don’t beat yourself up.    It’s not just you, and there’s certainly nothing wrong with you. It’s happening to some of the biggest and longest standing businesses out there.    So, let’s take a deep breath, dust ourselves off and look at this six-step plan that will help you increase sales, maintain growth and stay proactive in these challenging times.    We’ll step through:     Getting clear on your numbers Identifying and focusing on profitable offers Adapting and optimising your offers Making more frequent offers Growing your audience Optimising existing processes   Remember, you don’t have to be a marketing expert to start seeing growth again, but you do need to take some practical steps towards getting there.   If you need help, that’s precisely what we do at eCourse Empire. Head over to hellofunnels.co/empire  for more details. Remember, even if your sales have slowed, you can turn things around with the right strategies. Looking forward to seeing you inside when you’re ready!     LINKS: Website |  Instagram | Programs | YouTube

Have you ever been told that you could be just "one funnel away from a million dollars"?   While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.   So, what can you do instead that works easier, better and faster?    Today, we’ll explore creating a sales ecosystem, which includes these three main components:   Email Engine: The Heartbeat of Your Business Social Selling System: Engaging Your Audience Evergreen Launching: Sustaining and Growing By integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind.    So, if you’re tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee it’ll give you the confidence you need to plan and grow strategically.     LINKS: Website |  Instagram | Programs | YouTube

I recently celebrated a big milestone – five years in business! Reflecting on this journey got me thinking about how different it's been from my first online venture, a blog. Market maturation is a big reason why. Remember those free-wheeling blogging days? We were all about sharing knowledge and building communities. But as the market matured, things got more competitive. Higher-quality content became the norm, and established media crowded the space. That's market maturation at work! The online course industry, my current playground, is experiencing a similar shift. Those early days felt like a gold rush for creating and sharing knowledge. Now, market maturation is changing the game. There's more competition, and learners expect top-notch production and in-depth content. But here's the good news: market maturation can be your friend! In the episode, I share three key takeaways I've learned to navigate this evolving market: Find your niche and own it. Don't try to be everything to everyone. Become the go-to resource in your specific area. Show up and connect with your audience. People buy from people they know and trust. Build relationships by consistently showing up, providing value beyond your courses, and fostering a community. Offer courses more frequently. Ditch the launch-and-disappear strategy. Embrace an evergreen approach with smaller, more frequent course offerings. By understanding market maturation and implementing these tips, you can position yourself for long-term success in the online course world. LINKS:   Resources mentioned: Hello Funnels Live Event Website |  Instagram | Programs | YouTube

Are you finding it difficult to sell your online courses or offers right now? Let's be honest, things have gotten tougher lately, and I’ve been having so many conversations in our community and in my DMs about just how slow things are.  So what’s the secret sauce to actually making sales? For 90% of us, the answer isn’t in our marketing - it’s in the offer itself.  Before you go and try new selling tactics or binge on other people’s launch debriefs, let’s look at the basics. Is your offer the right fit for you? Does it suit the life you’re hoping to live, as well as address the needs of your audience?  Today I’m going to run you through: Creating the Right Offer Aligning Your Offer with You and Your Market Understanding the Market Understanding You The Result: A Win-Win Offer So, have a think about what you really want for your business. How do you like showing up? How do you like to sell? There’s no wrong answer here, and once you figure out how to tweak your offer to maximise your time, energy and joy, you’ll be on the right track to seeing your online sales grow. LINKS:   Resources mentioned: Hello Funnels Live Event   Website |  Instagram | Programs | YouTube

Let's face it, launching online programs in 2024 is rough. It just keeps getting harder, and there's no magic bullet on the horizon. If this sounds like you, constantly launching but with fizzling results, you're not alone. So, what's the answer? We need a sustainable, manageable system to remove the launch cycle without sacrificing income.  Forget the one-size-fits-all funnel. We teach our clients to build an ecosystem that consists of three parts:  Social Sales System (aka InstaATM): This is your sales engine on autopilot, powered by the magic of ManyChat and a few automations.. Email Engine (aka M3 Funnel): This is your tireless salesperson, working 24/7 to turn leads into sales with a nurturing sequence. Evergreen Launches: We're not ditching launches entirely, but we're making them evergreen. This isn't a get-rich-quick scheme – it's about building a sustainable business. After a few months of implementing this ecosystem, you'll not only have a well-oiled sales engine, but you'll also have a system that pretty much runs on autopilot. This frees up your time and energy to focus on what truly matters – growing your business and serving your clients. We've got a free tool to help you see the potential – a calculator that lets you plug in your numbers and project your monthly revenue with this system in place. Head over to hellofunnels.co/quit (as in "quit launching") to check it out.   LINKS:   Website |  Instagram | Programs | YouTube

I love webinars. They're still one of my favourite ways to convert online, but let's face it – people's consumption habits are changing. I have seen so many business owners struggling recently with very low attendance rates, dismal consumption rates on their webinars and they’re starting to wonder whether webinars are dead. Well before you throw the whole strategy out, I’ve got three simple tweaks that can help your webinars convert for the sophisticated 2024 consumer.  Audio on the Go: Your New Secret Weapon Repurpose your webinar as an audio recording, basically a podcast episode. This lets folks consume your content while they're commuting, exercising, or tackling chores. Snackable Content: Bite-Sized Knowledge Bombs Let's be honest, attention spans are shrinking faster than a free sample table at Woolies. Instead of one long webinar, why not break it down into bite-sized, 10-minute modules? Think of them as "snackable content" – easy to digest and perfect for busy schedules.  The Mini-Webinar: Your Warm-Up Act Imagine a supercharged version of your webinar, condensed into a power-packed 10 minutes. This "mini-webinar" is a game-changer for warm audiences – people who already know you and trust your expertise. Use it to pique their interest and nudge them towards the next step, whether it's applying for your program or booking a sales call.  Remember, by staying adaptable and meeting your audience where they're at, you can keep your webinars converting like crazy in 2024 and beyond. Just like anything in business, our customers needs change and it’s up to us to adapt. Just because a long webinar used to work, doesn’t mean it always will. If you’re willing to shake things up, you’ll see your conversion rate increase. LINKS:   Website |  Instagram | Programs | YouTube

In today's episode, we're diving into a showdown between two checkout platforms: Thrivecart and Samcart. With experience using both extensively, I've broken down their comparison into key categories to help you make an informed decision. Pricing: Samcart offers multiple price options, with the $149/month tier being the most common. Thrivecart, on the other hand, requires a one-time payment of around $500 for lifetime access, so it’s  the more cost-effective option. Stability: Thrivecart has a history of stability issues, prompting my switch to Samcart, which guarantees a 99.9% uptime. Support: Samcart shines in support, offering better communication and even a paid option for priority support. Courseware: While both platforms offer courseware, Thrivecart emerges as the easier-to-use and aesthetically pleasing option. Design: Thrivecart's checkout designs are visually appealing but come with stability concerns. Order Bump Design: Thrivecart offers a more user-friendly experience for creating order bumps, though limited to one per transaction. Samcart allows for multiple order bumps, albeit with more manual adjustments required. Affiliates: Thrivecart's all-inclusive pricing surpasses Samcart's tiered structure, particularly in affiliate management. Upsell Tracks: Samcart's unique feature of creating different upsell tracks based on purchase price puts it ahead of Thrivecart. Reporting: While Thrivecart offers clearer funnel breakdowns, Samcart provides a more comprehensive overview of individual product sales. Final Decision: After careful evaluation, Samcart emerges as the preferred choice due to its stability and support. However, the right choice between the two depends on individual business needs and preferences. Tune in to understand the nuances of each platform and make the best decision aligned with your business goals. LINKS: Website |  Instagram | Programs | YouTube

So, you want to create a low ticket offer. You’ve seen the strategy and thought, “I just need to create something cheap and sell a bunch of it - easy!” But hang on - this thinking can be dangerous, because there’s actually a lot more to it than that!   I’m sorry to say it, but without putting all the other pieces into place, it’s going to be a total waste of your time, energy and effort. So, how can you actually turn your low ticket offers into profitable sales?   Let’s dive in and explore the best strategies to implement so that you can transform a $27 offer into a $200, $300 or even $500 sale!   Today I’m talking you through creating a really strong upsell track to go behind your low ticket offer. I walk you through what each step is, the numbers to look out for and which order you need to be launching them in:   1. The Order Bump: A Logical and Easy-to-Understand Offer 2. The First Upsell: Complementing the Initial Purchase 3. The Second Upsell: Offering an Even More Valuable Solution 4. Bonus Tip: Adding a Third Upsell as a Downsell   While it might look like a lot of work at first glance, you don't actually need to go and create a bunch of stuff to create this upsell track. There’s no doubt you have a lot of value already existing as bonuses in your programs.   So, get out there - create, test and play with this easy and effective strategy to start seeing more profit from your low ticket offer!  LINKS: Website |  Instagram | Programs | YouTube

If you’ve been with me for a while now, you’ve certainly noticed that I’m a big fan of low-ticket offers.  Low Ticket Offers, when done correctly, can be an absolute game changer for your business They have the potential to not only boost sales but also enhance your marketing strategy, increase your revenue streams, and attract high-quality leads. However, crafting a successful low-ticket offer requires careful consideration and strategic planning. That's why I want to share with you 10 questions that will help you evaluate a low-ticket offer so you can be confident it’ll work for your business. Does your offer grab your ideal client's attention with its uniqueness and relevance? Is your offer easily understandable, showcasing its value and target audience? Is your offer tailored to your ideal client while appealing to a broader audience? Does your offer provide enough value to prompt purchases? Will customers feel they've received exceptional value after consuming your offer? Does your offer reflect your unique approach, creating interest in working with you further? Does your offer leave customers wanting more without overwhelming them? Is your offer easy to implement without overwhelming the customer? Does your offer provide clients with immediate benefits, showcasing your expertise? Does your offer smoothly lead to your higher-tier offerings, maximizing sales potential? I’ll walk you through each of these questions, so you’ll be able to build irresistible low-ticket offers that don’t just drive sales, but also forge a lasting connection with your audience. Until next time, stay inspired and keep striving for success!   LINKS:   Website |  Instagram | Programs | YouTube

I have got some very good news for you, my friend: it has  actually never been easier to sell your offers online than it is today! And it’s made even easier still when you have the right tools.   If you’ve been in my online world for any time at all, you'll know I'm a massive geek for tools and new software. And while some parts of online business have gotten more challenging, the tech side of things - particularly automation - just keeps getting more and more fun.   So today, we're going to be geeking out on what the best tools are to allow you to sell on social media with a lot more ease:   Canva: Elevate your visual content Airtable: Streamline your social media planning Metricool: Optimise your social media scheduling ChatGPT: Repurpose and generate engaging content Manychat: Personalise your social selling   Selling online can actually become a joy if you’re utilising the incredible tools available out there and getting creative to tailor them to your business.   So, which one are you going to try?  LINKS: Website |  Instagram | Programs | YouTube

Have you seen the abundance of Instagram posts asking you to DM a specific word to receive a freebie? I’m sure you have! It’s been a hugely popular strategy in recent months and has brought success for a lot of people. How exactly does something so simple create success and profit in your business? That’s what we’re exploring in today’s episode! I’ll take you through my Instagram funnel and the steps I use to maximise its impact.   Phase One: Engagement: The first phase of a social media funnel is where you engage with your audience and ask them to DM you a specific word or phrase for a freebie.  Then an automated tool like ManyChat, responds to them and gives them the product, all without you lifting a finger! Phase Two: Qualification: A bit of time after they received whatever they opted in for, you should check back in to tell them about another offer that could benefit them. If they’re interested, ask a qualifying question to help you determine which of your products is best suited to them.  Phase Three: Connect and Convert: The final phase of the social media funnel focuses on connecting with users on a deeper level and guiding them toward conversion. I don’t mean pretending they aren’t talking with a bot; I mean adding personal touches to the automation that helps people connect with you.    What happens next is going to differ for every business and every offer. Maybe some people get sent to a low-ticket offer, another group gets a discount code to access a program, and another group gets invited to book a call with you. Wherever they end up, phase two & three will significantly boost your chances of converting to a sale. Enjoy!   LINKS: Website |  Instagram | Programs | YouTube

If you tuned in to last week's episode you would have heard me share five low-ticket offers you could use in your business, but you might be wondering – how exactly do I promote these? The obvious answer is to advertise but that process can be expensive and time-consuming which is something low ticket offers are meant to avoid! Don’t worry though, we’ve got other options!  This week I’m sharing three ways for you to market your low-ticket offers without using ads.  Live Workshops: By releasing content live you create a sense of urgency and exclusivity that will encourage your audience to purchase.  ManyChat Funnels: ManyChat is an automated chat marketing tool that can guide people through the process of purchasing from you.  Bundle Collaboration Join forces with another business (or multiple) that caters to a similar audience, and create a bundle together.  This approach boosts sales and lets you benefit from each other's promotion.  If you’re ready to embrace the power of low ticket offers and boost your revenue make sure you tune in. These marketing tactics can transform your online selling process and supercharge your sales!

2024 is the year of low ticket offers. Maybe you’ve heard this before, but I mean it! Low ticket offers are going to be a serious game changer and if you haven’t been using them now is the time. They allow you to test new ideas swiftly without the hassle of lengthy product creation or elaborate launches. This flexibility keeps you ahead of the game in a rapidly changing market. Plus, they boost your revenue with small but consistent income bumps. Creating low-ticket offers doesn't have to be complicated. In fact, with the right approach, you can have a new offer up and running in an afternoon.  The key is to focus on high-value, easily consumable products or services that resonate with your target audience.  In this episode, I’ll take you through five easy-to-implement low-ticket offers that can help you attract new customers, and generate additional revenue. Run a live workshop that can deliver a quick win for your audience. Then, offer the replay as a low-ticket product. Create and sell templates that help your audience streamline their work and save time and effort. Create Chat GPT prompts that are tailored to your niche and offer your audience instant problem-solving.  Leverage the power of Notion to create dashboards, planners, and templates customised to your audience's needs. Bundling together existing digital products into one high-value package makes them irresistible to customers.  I hope this episode inspires you to implement one or all of them in your business, and I’d love to hear your thoughts. Until next time, happy selling! LINKS: Website |  Instagram | Programs | YouTube

It’s tough out there in the world of social media. If you have an Instagram account, you've probably thought more than once about throwing it in the bin and just starting all over. You’ve also probably seen people shouting about how old accounts are dead and that you actually can get crazy growth if you start from scratch.    Yep, we’ve felt and heard it all too. So, you know what? We decided to give it a go!    Now, the idea of leaving behind our previous Instagram account of 24,000 followers was scary. And how would it look on the brand to have a new account with zero followers? But something had to be done. We had lost a whole lot of engagement on our previous account due to a rebrand, and were desperate to revive things.     So, we took the plunge and decided to make 2024 the year of trying things out to see what would happen. Today, I'm going to break down exactly what we did, how it's going and our takeaways after 30 days of starting our Instagram account completely from scratch.    I’ll take you through our strategy of 90 days of Reels, the surprising increase in reach we’ve seen after 30 days, and the tactics we’ll be turning to next.   As we continue on this interesting path of growing our new Instagram account from zero, we’ll be sure to keep you in the loop of what is and isn’t working. And of course, if you want to be one of our first 200 followers, then head on over to @hellofunnels.co and check out what we’re doing!    LINKS: Website |  Instagram | Programs | YouTube

Are you wondering how to start a successful business in 2024? I was recently sent a question in my DMs asking me what I would do if I was starting all over again this year. Firstly, what I would do starting out in 2024 is very different from what I’ve done in the past.   And as someone who’s currently on business 3.0 and has grown faster with each iteration, I just may have a tip or two to share!   So whether you’re looking to start a successful business or start one over, grab your notes and listen in as I walk you through what I’ve learnt and what my exact strategies for 2024 would be, including:   Identifying Your Target Market Setting Up a Simple Funnel Hiring a Virtual Assistant  One-on-One Packages for Cash Flow Monthly Mini Workshops Creating an Implementation-Based Community Offer a High Ticket Online Course   While each step takes a little bit of work to set up in the first place, you’re doing it with the intent to eventually automate, systemise or outsource your processes. This gets your business working for you, while giving you the time to expand in other areas that will see it continue to grow!    LINKS:   Program mentioned: Ignite Website |  Instagram | Programs | YouTube

Let’s take a second and get real. Launching online programs has always been pretty hard. You pour your heart and soul into creating an amazing course. You’re nervous, you’re excited - and the day finally comes to launch it. You wait… and you wait - perhaps even a couple of days before a sale comes through.   Unfortunately, right now in 2024, it’s tougher than it’s ever been. We could blame the economy, the changing online landscape, we could complain… or we could do something about it!   So what can you do that actually works to make sales the minute your launch starts?   The strategy I’m taking you through today is one that we at Hello Funnels have been using with our clients for years. It gets our tried and tested tick of approval, and pretty much guarantees you to make a flood of sales within the first 60 seconds of your launch.   So, if you’re ready to see your launch sales flood in within the first 60 seconds, tune in and learn how to create that irresistible offer that will see potential customers lining up with credit card in hand.   If you want the full breakdown of creating and executing this offer, head on over to hellofunnels.co/magic for our step-by-step guide to plug this strategy straight into your next launch!   LINKS: Website |  Instagram | Programs | YouTube

If you’ve been around here for a while, you’ll know that I’m a bit of nerd for tech. So today, we’re talking software - specifically, platforms for online course creation and why moved away from our previous platform set up.   When it comes to delivering our online courses, we had been using a few different platforms: Kajabi for our course curriculum, Slack for our community, Zoom for our coaching calls and AddEvent for managing our client's calendars. While these tools all worked well individually, the lack of cohesiveness and the limitations of Kajabi was really starting to bug me!   In this episode, I’m talking about why we at Hello Funnels made the move from Kajabi to Circle. I take you through the different platforms we explored first, such as Mighty Networks and Heartbeat, as well as their pros and cons.    After a bit of a battle of the bots, Circle was the clear winner. I highlight the features that won us over, such as its user-friendly design, streamlined backend and overall simplicity.    A quick word of warning: moving platforms can be a big procrastination technique and a massive waste of time if you don’t need to do it. However, if you know it’s time to improve your processes for online course delivery, tune in and find out why I highly recommend giving Circle a closer look! LINKS: Website |  Instagram | Programs | YouTube

Are you looking to hit the next level with your offers? Well you’re in luck, because today I’m going to be diving into one of my favourite topics: 6-figure offers. I see a lot of people becoming really stuck, under-earning and just working way too hard.   In this episode, I’m sharing with you the secret to 6-figure offers, including what to do and what not to do when it comes to creating them.    As well as running through the common mistakes I see business owners make, we’ll delve into creating a 6-figure offer suite that includes:   Premium one-on-one offer Signature online program Low ticket offer Diversifying your offerings really is the best way to achieve those 6 figures, and I encourage you to try them out so you can move forward easier, faster and with less stress.    Remember, if you want to dive even deeper into this topic, check out our brand new free masterclass, "Hello 10K". In this masterclass, we provide step-by-step guidance on creating your six-figure offer suite, list building, launches and mini funnels. Find out more by clicking the link below! LINKS:   Hello 10K Masterclass Website |  Instagram | Programs | YouTube

How do you get your offers seen in today’s crazy online world? Standing out from the crowd can be tough, and seems to be getting even harder in this ever changing marketing landscape we find ourselves in.    But don’t worry - there are ways to get ahead of this, and I’m rerunning this episode to share them with you today. These tips are tried and true strategies that I’ve personally used, seen consistently amazing results from and that have stood the test of time.   So, are you ready to learn the 3 best ways you can get more eyeballs on your offers and bring in your ideal clients? In this episode, we’ll explore:   Leveraging Existing Communities and Guest Trainings Embracing Mini or Micro Offers to Make Your Marketing Pay for Itself Joint Ventures for Rapid List Growth The online marketing world may be a hectic and unpredictable one at times, but it doesn’t mean your sales have to suffer. So, join me today and learn the actionable steps that ACTUALLY WORK to get your offers seen!     LINKS: Website |  Instagram | Programs | YouTube

When it comes to email marketing, finding the right frequency to connect with your audience can be a tricky task. So how do you know how often to email your email list? What about the amount of emails to send during a promotion?    I get so many questions like this about email marketing, that today I’m answering those I come across regularly:  How Often Should I Email My Email List?  How Often Should I Promote to My Email List? What is a Good Email List Open Rate? What Size Email List Do I Need To Start Selling?  What Percentage of My Email List Should I Expect To Buy From Me? What Size Email List Do I Need To Create A Funnel? How do you strike the right balance between maintaining engagement without overwhelming your email list subscribers? Tune in today and hear all about how you can find that sweet spot for your business!     LINKS: Website |  Instagram | Programs | YouTube

Are you looking to skyrocket your email list without breaking the bank on advertising? Well, you're in luck! Today, I'm bringing back this episode to reshare my favourite hack that’s not only super quick to implement, but completely free.   This actionable little strategy added a whopping 10,000 subscribers to our email list last year. And while a lot of people may have heard the term “exit pop”, I’d say most aren’t utilising it in their business.    So, grab a pen and paper and get ready to learn how you can implement this simple yet powerful tool to see your list explode.   LINKS: Website |  Instagram | Programs | YouTube

You’re stuck at 6 figures. You’ve tried everything to get to that next level of 7 figures - you’ve rewritten your course, changed up your sales pitch… but you just can’t get that needle moving forward!    Trust me - as someone who has been in the online business game for many years, I've been there. I call my current business, Hello Funnels, ‘Business 3.2’, having been creating different online businesses since 2007. And while I’ve made my fair share of mistakes, I've also learnt some valuable lessons along the way on reaching - and even surpassing - my business goals.    Today, I’m rerunning this episode so you don’t miss out on learning the 7 simple steps to scale your online course to 7 figures and beyond.    LINKS: Website |  Instagram | Programs | YouTube

Do you want to scale your online course, or get more people on your list? Maybe you’re tired of having to make endless social media posts or appearances on podcasts. Well, look no further, because I’ve got just the thing for you: micro offers. Today I’m doing a rerun of this episode to help you hit the ground running and start 2024 right with this #1 marketing strategy.  If you've been around this part of the internet for a while, you've probably heard me talk about what we call ‘mini but mighty’ offers. They're also known as self liquidating offers and typically at a price point of $27. Micro offers, however, are a little different.  Usually around $9, micro offers aren’t so much about raking in huge profits. So what are they good for? The beauty in them is that they help cover your ad costs upfront. They provide a safety net for your business, allowing you to scale faster and reach higher levels of success.  So, if you want to learn how to make your ads pay for themselves and achieve the scalability in your business you’re after, this episode is for you!   LINKS: Website |  Instagram | Programs | YouTube

Today, I want to continue on with our theme of helping you plan for this year to ensure it’s your best one yet. Now, I admit this topic is not a glamorous one - but it is important. And while it’s crucial to your business success, it’s often overlooked. We’re talking about creating a budget. I know it may sound boring, but trust me - I have a really simple process for creating a budget that will only take you five minutes to complete. Plus, it will help you gain clarity on your goals and make informed decisions as your business grows.  Numbers around how much you can spend, and whether you’re spending too much or too little, are important guardrails that will support you as you take your business to new heights. So, put aside five minutes, grab a pen and paper, and join me as I break down the simple process of creating a budget for your business. LINKS: Website |  Instagram | Programs | YouTube

Today, I want to get stuck into the topic of reverse engineering your goals and share with you the step-by-step process we use with our clients. This process will not only help you set effective goals but also create a plan to achieve them.  Planning out your year can be an overwhelming task, especially when you're not sure where to begin. You may have heard people talk about starting at the end and working your way backwards, but how do you ensure your goals are realistic and attainable? That's where reverse engineering your goals comes in. To begin, I recommend grabbing a spreadsheet or pen and paper along with a calculator. We'll be breaking down the process into five steps in this episode, so give it a listen, and get to work! LINKS: Website |  Instagram | Programs | YouTube

As we step into a brand new year, the focus for myself and our clients turns to goal-setting. I can't help but feel the excitement that comes with a fresh outlook after a solid break.  And I know many of you are just as excited as I am about goal setting and reverse engineering these goals to create a clear path to success. Today, I want to share with you a powerful goal-setting strategy that can help take your business growth to new heights: our 90-Day Scoreboard. The 90-Day Scoreboard is a tool we use with our clients every quarter to assess their progress and gain clarity about what's working and what needs improvement. It's a brilliant way to remove any emotional bias and objectively evaluate your business's performance. By consistently reviewing your progress every 90 days, you can track your growth, set actionable goals and stay motivated throughout the year. LINKS: Website |  Instagram | Programs | YouTube

We’re approaching the end of the year, and I have a specific end-of-year ritual that I’m sharing with you today. You’re more than welcome to steal this very simple ritual, which will not only help you finish the year with a positive mindset, but will help you in the planning phase for the following year.   To really make the most of this process, I recommend finding a comfortable and inspiring space outside of your usual work environment. Whether it's a park, a cozy café, or your favourite corner of your home, choose a place where you can unwind and allow your thoughts to flow freely.   Celebrate Your Wins: Reflecting on all your wins, big and small. Did someone you admire follow you back on Instagram? Did you write an email that you were incredibly proud of? Celebrate every single achievement. Take a moment to acknowledge your progress and savour those victorious moments. You'll be surprised by how much positivity this exercise brings. Embrace the Lessons: Think about the lessons you've learned throughout the year.. Each one has contributed to your growth and will propel your business forward. Recognise your Improvements: Appreciate the areas in which you've improved or upleveled your business. Celebrate these significant upgrades, even if they overlap with the lessons you've learned. Identify Areas for Growth: Consider the aspects of your business or skills that you'd like to improve in the coming year. These goals will guide your future plans and help you achieve greater success. Set Three Meaningful Goals: Envision three goals—ambitious and exciting—that you want to accomplish in the new year. Choose goals that excite you and feel within reach, while still pushing your limits.   Once you've written everything down, take a deep breath, read over your notes, and make any necessary refinements. Consider this draft as the foundation for your future planning endeavours. LINKS: Website |  Instagram | Programs | YouTube

It’s time to get a little reflective. 2023 is almost over, and we could probably all use a reality check to see how our year went. In particular, to think about which marketing mistakes we made this year. I’ve seen many people - hell, even myself! - fall into some harmful traps when it comes to messaging, creating content and showing up online.    I’m taking you through the biggest marketing mistakes I noticed so that you can ensure you don’t make them again next year:   Trying to Be Like Someone Else: Attempting to emulate someone else's marketing style or personality traits instead of being authentic and finding your unique voice. Lack of Planning: Failing to create a solid marketing plan, especially in a year of unpredictability, where traditional practices may not work as effectively. Single-Use Marketing: Spending too much energy on short-lived content like Instagram Stories or TikToks, resulting in wasted resources and a need to constantly create new content. Marketing for a Pre-Pandemic World: Relying on tactics that worked in previous years without adapting to the changing preferences and behaviours of the post-pandemic audience.   So, have you made any of these big marketing mistakes this year? If so, you are definitely not alone. The good news is, you don’t have to get it right straight away. Refining, testing and experimenting is the best way to uncover what works best for your business. Not only that, you’ll learn how to serve and engage with your audience in the most effective way.  LINKS: Website |  Instagram | Programs | YouTube