Are you considering leveraging Pinterest for your marketing but need help determining where to begin or if it's the right fit for you? In this episode, Shana dives into organic and paid Pinterest marketing strategies with her guest expert, Meagan Williamson. Together, they explore the best practices, tips, and insights to help you effectively use Pinterest to grow your audience and achieve your marketing goals. Whether you're a Pinterest novice or looking to enhance your existing strategy, this episode is packed with valuable information to get you started and succeed on this powerful platform.Key Takeaways:Intro (00:00)Meagan’s favorite community (02:31)What role did Meagan's involvement with that community play in her becoming an entrepreneur? (05:58)How did Meagan end up in the world of becoming a Pinterest expert? (07:49)In which niche or product has Meagan found this unicorn to work? (13:08)What's Meagan's most effective way to leverage Pinterest to get more leads into the funnel? (16:48)Meagan’s insights about the SEO aspect and how that means we need to be thinking about Pinterest differently than other platforms? (20:43)Image versus video on Pinterest (29:11)Meagan's recommendations for video or image sharing on Pinterest? (32:06)In Meagan's opinion, should people do organic first, then do ads? How does that work? (34:44)Episode wrap-up (46:17)Additional Resources:Ep 117: Create a Community of Buyers with Low Ticket Offers with Justin DeMers and Sarah Temte: https://www.shanalynn.com/podcast/create-a-community-of-buyers-with-low-ticket-offers-with-justin-demers-and-sarah-temteMeagan’s website: https://meaganwilliamson.com/Social Media Accounts:Facebook: https://www.facebook.com/pinterestconsultantThreads: https://www.threads.net/@meaganawilliamsonInstagram: https://www.instagram.com/meaganawilliamson/Pinterest: https://www.pinterest.com/rowhousenest/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

As your business scales, structuring its operations effectively becomes crucial to achieving sustained success. Ensuring that your team has the clarity and direction needed to excel in their roles can make all the difference. Shana’s friend, Alex Charfen, dives into this critical aspect in a highlight episode he’s sharing with you now. In this episode, Alex breaks down what it means to have a solid operating system and the profound impact it has on empowering your team to perform at their best.Check out the full episode: https://www.shanalynn.com/podcast/preparing-your-business-for-scale-with-alex-charfenKey Takeaways:Intro (00:00)According to Alex, what are the three areas that ensure consistency in an operating system? (01:09)Difference between proactive and reactive (05:06)Episode wrap-up (08:56)Additional Resources:Alex’s website: https://simpleoperations.com/Book a free Strategic Call with our team: https://simpleoperations.com/survey/Alex’s Social Media Accounts:Facebook: https://www.facebook.com/alexcharfen1Instagram: @alexcharfenYouTube: @alexcharfenX/Twitter: @alexcharfenLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana is about to reveal something she has never shared publicly before: her retention accelerator framework. It's crucial to comprehend how you can utilize these three accelerators to extend customer retention and increase revenue per customer.Key Takeaways:Intro (00:00)Why is the retention acceleration framework so important according to Shana? (00:42)What are the three keys to accelerating your retention in any business? (05:15)What is a member journey map? (18:31)Episode wrap-up (20:06)Additional Resources:RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retainEp 113: The Simple but Overlooked Way to Create Connection in Your Community: https://www.shanalynn.com/podcast/the-simple-but-overlooked-way-to-create-connection-in-your-communityLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Get ready for an extraordinary podcast episode with Shana as she dives into a fascinating conversation with Steve D. Sims, a man described by The Wall Street Journal as the most connected person you've never heard of. Beyond his glamorous connections, Steve D. Sims is a wealth of insights on building a personal brand, cultivating meaningful relationships, and infusing mystery into every occasion. Join Shana as she uncovers Steve's secrets to success and explores how you can apply them to enrich your own journey. This is one podcast you won't want to miss! Key Takeaways:Intro (00:00)Steve’s favorite community (02:34)How did Steve build a relationship based on trust? (05:10)What has Shana done to build her business? (13:56)When Steve is on stage, how does that look different? (17:15)Definition of a strong community according to Shana (22:10)What's Steve's take on live events since a lot of people are saying they're dying? (32:00)How does Steve create consistency between Sims Distillery and Speakeasies, connecting their elements for a cohesive experience? (47:05)Episode wrap-up (54:39)Additional Resources:Steve’s website: https://www.stevedsims.com/Sims Distillery: https://simsdistillery.com/Sims Speakeasy: https://simsspeakeasy.comSteve’s Social Media Accounts:Facebook: https://www.facebook.com/SteveDSimsInstagram: https://www.instagram.com/stevedsims/X (formerly twitter): https://twitter.com/stevedsimsLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Feeling a bit daunted by the world of AI? Not sure how to make the most of its capabilities, for writing? Don't worry! Shana had a chat with Julia McCoy about using AI for successful writing and SEO. In their conversation Julia emphasizes the skills required in today's AI focused environment whether you're a writer or someone who creates content, for your business or community. Prepare to explore the writing skills needed in this tech driven era.Check out the full episode: https://www.shanalynn.com/podcast/ai-accelerated-seo-the-marketing-channel-youre-missing-with-julia-mccoyKey Takeaways:Intro (00:00)Julia's framework for teaching writers (03:19)Episode wrap-up (06:14)Additional Resources:Content at Scale website: https://contentatscale.ai/Sign up for her Weekly CASual newsletter: https://contentatscale.ai/blog/Julia’s blog: https://contenthacker.com/blog/Julia’s AIO Blogger Course: https://aioblogger.ai/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

There’s an often overlooked aspect of business that can significantly impact your retention rate. It tends to operate quietly in the background, going unnoticed in the hustle and bustle of daily operations. However, the key to unlocking a goldmine of potential lies in bringing this element to the forefront. By dedicating your attention and adopting a proactive approach, you can transform it into a powerful driver of customer retention. Shana will dive into what this area is and how focusing on it can yield substantial benefits for your business.Key Takeaways:Intro (00:00)Shana always ask one question whenever someone claims that an aspect of their business is thriving (00:57)Why is having a great customer support department or customer support process very important? (02:02)What are the three things that Shana sees as KPI metrics for customer support teams? (05:00)Shana's advice on training your customer support team (09:03)How do we reduce tickets? (18:56)Episode wrap-up (19:56)Additional Resources:Action Priority Matrix Podcast Episode: https://www.shanalynn.com/podcast/project-prioritization-made-easy-how-to-use-the-action-priority-matrixLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

If you run events for your business or have ever considered hosting one, this episode is a must-listen. Shana is joined by Phil Mershon, the mastermind behind Social Media Marketing World, one of the largest events in our industry. He will discuss essential strategies for ensuring that attendees feel connected and have an outstanding experience, both before and during the event.Key Takeaways:Intro (00:00)Phil’s favorite community (01:43)Philosophy about event creation (05:20)Two different parts of a customer journey according to Phil (08:57)What other key elements of the event contribute to building connection, community, and culture? (16:42)How do you shift people's thinking so they see the event's content as just one part of the overall experience? (25:32)Episode wrap-up (48:56)Additional Resources:Phil’s website: https://www.philmershon.com/Phil’s FREE article on community building: https://www.philmershon.com/bonusUnforgettable Book: https://www.philmershon.com/unforgettable-book/Phil’s Social Media Account: Facebook: https://www.facebook.com/phil.mershonInstagram: https://www.instagram.com/phil_mershon/LinkedIn: https://www.linkedin.com/in/philmershon/X (formerly Twitter): https://www.twitter.com/phil_mershon/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In today's episode, Shana will discuss with her guest, Blake Fly, how the subtle art of unexpected appreciation can generate a significant return on investment for your business. They'll also guide you through a simple formula to help make this practice a daily habit.Check out the full episode: https://www.shanalynn.com/podcast/how-this-one-question-can-be-rocket-fuel-for-your-business-with-blake-flyKey Takeaways:Intro (00:00)How does that build these unforgettable relationships according to Blake? (00:28)What seven words does Blake consider to be an excellent catalyst for initiating this topic? (04:54)Episode wrap-up (07:13)Additional Resources:Blake’s FREE Video Series: https://instantconnecting.com/Blake’s website: https://blakefly.com/Blake’s Social Media Account: Instagram: https://www.instagram.com/blakeflyFacebook: https://www.facebook.com/blakefleischackerLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana found herself unexpectedly emotional at her three-year-old's muffins with moms event. Unlike the other mothers who might shed tears out of love or the joy of the special moment, Shana's tears stemmed from a different source. Some might attribute her reaction to pregnancy hormones, which likely played a part since she's not usually prone to crying. Regardless, her experience this morning taught her some valuable lessons that she wants to share.Key Takeaways:Intro (00:00)What are those things that when we accommodate special needs and recognize those often overlooked? (10:16)How can you go above and beyond to accommodate and recognize individuals rather than just the group? (11:21)How can we create a safe space for them? (15:48)Episode wrap-up (17:28)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In September of 2023, Ali Kay had 1,400 members in her membership program, which was just under two years old. Remarkably, a week later, she grew her membership to over 4,500 members following a $10 workshop, achieving an impressive conversion rate of over 40 percent. In this episode, she will break down her strategies and share how she accomplished this incredible growth.Key Takeaways:Intro (00:00)Ali’s favorite community (01:54)When does Ali started her membership business (04:05)What was Ali's community or sphere of influence like before she launched her membership program? (05:37)How did Ali conduct her launch? (07:19)If someone wanted to execute this kind of launch, what advice does Ali offer, or what key points does she believe are crucial? (31:20)Did Ali manage her own ads for the launch, or does she have an ads manager? (40:45)Episode wrap-up (48:03)Additional Resources:Ali’s website: https://alikaystudio.com/Ali’s Social Media Accounts:Facebook - https://www.facebook.com/AliKayArtStudio/Instagram - https://www.instagram.com/ali_kay_studio/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana interviewed branding and marketing expert Lauren Tickner, who achieved millionaire status by 23 through her online business. Lauren explains how she tailors her content and its corresponding calls to action depending on where potential customers are at in the buying process.Check out full episde here: https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-ticknerKey Takeaways:Intro (00:00)How does Lauren distinguish between the three funnel content and her call to action different for the three? (00:32)How does VSL work and how can you get these results according to Lauren? (02:31)Episode wrap-up (04:14)Additional Resources:Lauren’s website: https://impactschoolmethod.com/ Lauren’s Social Media Account: Instagram: https://www.instagram.com/laurentickner/ Twitter: https://twitter.com/laurentickner Facebook: https://www.facebook.com/lauren.tickner/ LinkedIn: https://www.linkedin.com/in/laurentickner/ YouTube: https://www.youtube.com/c/laurentickner Impact School’s Social Media Accounts:Instagram: https://www.instagram.com/impact_school/ Facebook: https://www.facebook.com/impactschoolpodcast LinkedIn: https://www.linkedin.com/company/impact-school/ YouTube: https://www.youtube.com/@impact_school Impact School’s podcast: https://open.spotify.com/show/2wJpmySw3FtVe5uvT2kaAR Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-tickner

Have you ever poured your heart and soul into building something, only to find it hard to let go even when it's ready to run on its own? That's the situation many successful entrepreneurs face. They've invested so much time and effort creating strong systems and a reliable team, yet the urge to micromanage or stay constantly involved persists. This constant busyness can rob you of the chance to enjoy the fruits of your labor and explore other aspects of life. Let's dig deeper into why this happens and explore strategies to help you finally step back and achieve a healthier work-life balance.Key Takeaways:Intro (00:00)What is the thing that isn't your role and should be someone's responsibility? (08:00)What keeps you going back to your community if it's not for the number of likes or comments? (09:40)Why does it matter to get in touch with your creative side according to Shana? (11:02)Episode wrap-up (14:40)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In today's episode, we look into a crucial aspect often overlooked in business growth: authenticity. Despite knowing all the strategies and tactics, if your business feels stagnant, it might be because you're not authentically representing yourself. Our guest, Tracy Harris, a seven-figure CEO shares insights on how to show up confidently and authentically in your business and content. If you're seeking to unlock your full potential, this episode is a must-listen. Key Takeaways:Intro (00:00)Tracy’s insights of lacking authenticity in business and stresses the importance of staying true to oneself (04:20)Process of transitioning towards authenticity and acknowledges the influence of mentors and groups (10:59)Two essential tools to help you discover your authentic self according to Tracy (30:55)What does authentic mean according to Tracy (38:25)Episode wrap-up (48:41)Additional Resources:Tracy’s website: https://tracyharris.co/Unlock your future self with Tracy’s FREE Guided Visualization: https://tracyharris.co/futureselfMums With Hustle Podcast:https://podcasts.apple.com/au/podcast/mums-with-hustle-podcast/id1044168565Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Want to unlock the secrets of writing copy that drives sales and inspires action? Join Shana for an insightful conversation with Anna Powers. Anna is a conversion copywriting expert, a certified trainer, and even a lawyer.Don't miss this chance to gain valuable insights into the world of persuasive copywriting.Check out the Full Episode: https://www.shanalynn.com/podcast/create-clickworthy-copy-that-keeps-your-customers-engaged-with-anna-powersKey Takeaways:Intro (00:00)What is the difference practically when it comes to conversion copywriting? (00:48)Episode wrap-up (06:54)Additional Resources:Anna’s website: https://www.saraannapowers.comDownload the free Guide to the Business of Copywriting and get started turning your words into wealth: https://www.saraannapowers.com/guideAnna’s Social Media Accounts:Instagram: https://www.instagram.com/saraannapowers/Facebook: https://www.facebook.com/saraannapowersThreads: @saraannapowersLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Often, people approach Shana thinking their issue lies with retention, but in reality, it's a marketing problem. She aims to share insights on the six key aspects of marketing that directly affect retention, how to evaluate them, and steps to take if problems are identified.Key Takeaways:Intro (00:00)What are the six different areas of marketing according to Shana? (01:43)Four aspects of the offers (06:09)Episode wrap-up (22:04)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In today's discussion, we'll delve into the world of personal branding with an expert in the field. AJ Vaden, along with her husband, operates a highly successful eight-figure business focused on personal branding. With a track record of assisting renowned industry figures, they bring both expertise and data-driven insights to illustrate why cultivating a personal brand can significantly enhance your business growth.Key Takeaways:Intro (00:00)AJ’s favorite community (02:07)AJ's background to illustrate why she's the preferred guest for Shana (06:05)How reputation and personal branding can directly influence a business according to AJ? (13:10)Three underlying findings according to AJ on personal branding (14:31)How did AJ start their company? (25:43)An essential aspect to understand is why personal branding is important (39:22)Episode wrap-up (49:07)Additional Resources:AJ’s website: https://brandbuildersgroup.com/Request for a FREE personal strategy call: https://freebrandcall.com/shana/AJ’s Social Media AccountsFacebook: https://www.facebook.com/BrandBuildersGroup/YouTube: https://www.youtube.com/@brandbuildersgroupInstagram: https://www.instagram.com/brandbuildersgroup/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

By now, you likely understand the immense value of collaborating with other communities and content creators to grow your email list and expand your community. But are you fully leveraging all the potential collaboration opportunities? You might not be.That's why Shana has highlighted an insightful segment from an interview with her friend Jordan Gill, an expert in collaboration. In this segment, Jordan discusses the numerous ways you can team up with other creators to maximize your collaborative efforts.Check out full podcast episode: https://www.shanalynn.com/podcast/how-to-leverage-collabs-to-skyrocket-your-revenue-with-jordan-gillKey Takeaways:Intro (00:00)Different ways to do collaborations (00:30)Episode wrap-up (05:37)Additional Resources:Jordan’s website: https://systemssavedme.comIf you are looking to find and secure more mutually beneficial collabs to reach new audiences, then this private podcast is a MUST LISTEN!: https://shop.systemssavedme.com/referral/collabcast/q1IsZQrA4bo6oTju Facebook: https://www.facebook.com/systemssavedmeInstagram - https://www.instagram.com/systemssavedme LinkedIn - https://www.linkedin.com/in/gilljordan TikTok - https://www.tiktok.com/@systemssavedmeLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana frequently encounters business owners frustrated with a specific team member. These employees lack proactiveness, ownership, and initiative, waiting for constant direction and reacting passively. She will address this issue by outlining four key areas to improve this situation and potentially prevent it from happening again in the future.Key Takeaways:Intro (00:00)What is the common frustration of a business owner according to Shana? (00:29)Unpacking the root cause of team member's lack of proactiveness and ownership (01:03)One thing to look when hiring people according to Shana (04:28)What is a StrengthsFinder assessment? (07:38)Episode wrap-up (13:40)Additional Resources:RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retainLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Today's episode explores what happens when the unexpected occurs and someone on your team or even you wins the lottery and decides to never work again. We're diving into this topic within the context of maternity leave, as Shana is expecting her fifth child in July. She wants to ensure that her team and listeners are prepared. Join us as Shana's friend Alyson Caffrey, an operations and maternity leave expert, shares insights on preparing your business for a sabbatical or any type of extended leave.Key Takeaways:Intro (00:00)Alyson’s insights on the importance of having solid systems in place to support both individual and team maternity leave experiences effectively (02:37)How does Alyson initiate the process of preparing for maternity leave during that stage? (08:17)What does it look like to start to centralize that information? (13:38)What does it look like to take extended time off? (41:16)Episode wrap-up (43:25)Additional Resources:Alyson’s website: https://www.mastermaternityleave.comFree Maternity Leave Planning Guide: https://www.mastermaternityleave.com/free-maternity-leave-planning-guideAlyson’s Social Media Accounts:Instagram: https://www.instagram.com/alycaffrey/Master Maternity Leave: https://www.instagram.com/mastermaternityleave/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Calling all business owners! Wondering when it's time to hire your first employee?Shana recently interviewed Corinne Crabtree, a highly successful entrepreneur who runs the eight-figure membership business NoBS Women. In this interview, Corinne dives into the moment she knew it was time to bring on her first team member.This short highlight, taken from the full interview, is packed with valuable insights for any entrepreneur considering expanding their team. Don't miss it!Check out the full episode: https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bsKey Takeaways:Intro (00:00)What was the defining moment that convinced Corinne to hire her first team member? (00:34)Emphasizing fulfillment over marketing (03:27)Episode wrap-up (05:48)Additional Resources:Corinne’s website: https://nobs.ceoNoBS Business Website: https://www.nobsbusinesswomen.com/Corinne’s Facebook page: https://www.facebook.com/losing100podcastFacebook: https://www.facebook.com/losing100Weight or https://www.facebook.com/NoBSBusinessWomen/Instagram: https://www.instagram.com/corinne_crabtree or https://www.instagram.com/nobsbusinessmembership/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In this episode, Shana will discuss a common mistake that business owners frequently make, which directly affects their profitability.Key Takeaways:Intro (00:00)What other aspect exists in marketing, besides conversion rates? (02:31)Process of tracking the lead source (04:41)Why the connection between marketing and retention is necessary (05:25)Importance of a higher lifetime value (07:16)Episode wrap-up (07:58)Additional Resources:Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: https://www.memberltv.com/RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retainLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In today's episode, Shana will be discussing the importance of creating personalized experiences for members with her guests, Dr. Jen and Dr. Dom. They've not only developed a tailored experience but have also developed a custom app to enhance personalization even further. Tune in as they share insights on how to provide members with a sense of personal connection and support, ultimately fostering a stronger sense of engagement and loyalty.Key Takeaways:Intro (00:00)Drs. Jen and Dom’s favorite community (02:09)Brief overview of Jen Health (04:31)How was the Mobility Method launched by Dr. Jen initially? (10:52)What prompted the change for Dr. Jen from having a stable membership to making a shift? (15:09)When Dr. Jen was shifting from the Optimal Body membership, how many members and how successful was the business at that time? (18:22)Dr. Jen’s experience as co-owner of the business when deciding to make the bold shift in branding (19:51)Dr. Jen's insights on how she has been able to help people achieve better outcomes by personalizing the experience (26:50)How did Drs. Jen and Dom determine what to customize and personalize? Did they use surveys, data analysis, or another method to make that decision? (35:54)What plans, innovations, or future developments are they considering to further enhance this personalized experience? (39:40)Episode wrap-up (43:32)Additional Resources:Dr. Jen’s website: https://jen.healthTry a free week of our membership on Jen Health to start addressing the root cause of your aches and pains: https://jen.health/freetrialDrs. Jen and Dom’s Social Media Accounts:Dr. Jen’s Instagram account: https://www.instagram.com/docjenfit/Dr. Dom’s Instagram account: https://www.instagram.com/drdomdpt/Jen’s Health: https://www.instagram.com/Jen.health/Youtube: https://www.youtube.com/docjenfitThe Optimal Body Podcast: https://jen.health/podcastsLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Is your community struggling? It may feel like a ghost town or the culture has become out of sync. In this brief highlight from another episode, Shana shares important insights to help you revive your struggling community and bring it back to life.Key Takeaways:Intro (00:00)The impotence of a community strategy. (00:30)What is a realignment moment according to Shana? (01:08)Episode wrap-up (04:33)Additional Resources:The Secret to Building Thriving Online Communities with Shana Lynn - The Creators Adventure: The Secret to Building Thriving Online Communities [with Shana Lynn]- The Creator's Adventure #108Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Effective copywriting is a cornerstone skill for nurturing vibrant communities and ensuring high retention rates within membership programs. Today, Shana is here to unveil four straightforward yet powerful questions you can use to supercharge your copywriting efforts.Key Takeaways:Intro (00:00)Top priorities when driving progress according to Shana (00:41)Four questions for effective copywriting (02:57)Episode wrap-up (11:07)Additional Resources:Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In the world of online entrepreneurship, one of the biggest hurdles is building an audience and driving traffic to your platform. Luckily, Shana has a longtime friend, Rachel Miller, who has mastered the art of audience-building and traffic generation through social media. With nearly a decade of expertise under her belt, she's ready to share her insider secrets in today's episode. But that's not all. She's also unveiling a groundbreaking software product designed to streamline the process. In just 30 minutes or less, this AI-powered tool empowers entrepreneurs to effortlessly grow their audience, build their email list, and create professional landing pages and thank you pages. Get ready to revolutionize your online business strategy with the help of this innovative solution.Key Takeaways:Intro (00:00)Rachel’s favorite community (03:21)Rachel's backstory of how the blogs started (07:19)Create traffic and build audiences according to Rachel (11:19)What does it actually take to build an audience to attract people into your product? (16:55)What is a waterfall of content? (23:54)Rachel’s opinion about whole faceless brand (26:42)How does Rachel convert her engaged audience into email subscribers and customers? (30:29)What is Pagewheel? (39:48)Episode wrap-up (51:32)Additional Resources:Get Pagewheel Today:https://pagewheel.com/?_go=shanalynnRachel’s Social Media Account:Facebook: https://www.facebook.com/leviandrachelMoolah Marketer Facebook page: https://www.facebook.com/moolahMarketerPagewheel Facebook page: https://www.facebook.com/thepagewheelLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Get ready to step into the inner workings of a powerhouse in the membership business realm. Shana has unveiled a snippet from her extensive interview with Corinne Crabtree, the mastermind behind the eight-figure No BS Women membership. Today, we're diving deep into the core of their operations to explore the unparalleled deliverables Corinne offers to her weight membership. Despite boasting a staggering 10,000 plus members, Corinne's commitment to high-touch engagement remains unmatched. So, brace yourselves for an enlightening journey into the world of elite membership management.Check out Full Episode: https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bsKey Takeaways:Intro (00:00)Structural framework of Corinne’s community (00:43)Episode wrap-up (04:13)Additional Resources:Corinne’s website: https://nobs.ceoCorinne’s Facebook page: https://www.facebook.com/losing100podcastLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana's strategy unlocks a powerful secret to building thriving online communities. Not only does it enhance the overall experience for members, but it also helps new members feel welcome and integrated at a much faster pace. Let's explore why this unconventional approach might be the key to supercharging your online community.Key Takeaways:Intro (00:00)What is the truth about onboarding according to Shana (02:37)Shana’s recommendation regarding onboarding (03:59)Episode wrap-up (07:12)Additional Resources:RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retainLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Have you ever considered the power of building a community of buyers within your business? Shana's friends, Justin DeMers and Sarah Temte, excel in low ticket offers that facilitate exactly that.They will outline the process of crafting compelling low-cost offers and how it can bolster your business. Additionally, they will introduce their innovative marketplace, "World of Shortcuts," dedicated to low ticket offers.Key Takeaways:Intro (00:00)Sarah and Justin’s favorite community (01:37)What is the benefit of having something low ticket in your product suite? (10:03)How closely do we need to have it connect to whatever that second offer is going to be? (12:02)How can they then maximize beyond that with things like upsells? (19:08)How Justin and Sarah built a community around an ecosystem of products? (22:35)Episode wrap-up (47:11)Additional Resources:Create or promote your low ticket offer with the World of Shortcuts by joining Wake Up to Freedom: https://www.wakeuptofreedom.com/a/2147852504/QchetwSGBrowse the World of Shortcuts marketplace. PS - I have two products in the marketplace you will want to see. https://www.worldofshortcuts.com/search?options%5Bprefix%5D=last&q=shanaLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

You've likely noticed the growing trend of membership sites offering quarterly and annual subscriptions alongside the standard monthly option. But does this strategy truly impact member retention compared to the traditional monthly approach? We've got some valuable insights for you!Shana recently extracted a highlight from a conversation with Matt Gartland, CEO of Pat Flynn's Smart Passive Income Community. This discussion delves into the fascinating world of billing cycles and their surprising influence on subscriber retention. Stay tuned as we explore the power of extending beyond the monthly model and discover how it might benefit your own membership site.Key Takeaways:Intro (00:00)How Matt Crafts Compelling Subscription Offers (01:08)Shana’s take away from this episode (06:14)Episode wrap-up (07:29)Additional Resources:Maximizing Member Lifetime Value Episode: https://www.shanalynn.com/podcast/the-1-business-metrics-your-need-to-know-how-to-calculate-itHow to Calculate Your Retention Rate Episode: https://www.shanalynn.com/podcast/how-to-calculate-your-retention-rate Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In the ever-expanding world of online communities, choosing the right platform can feel overwhelming. Whether you're starting fresh or itching to jump ship from a platform like Facebook, the question of "where do I go?" is a constant one. Shana tackles this burning question head-on in this episode. Buckle up, because her answer might surprise you!Key Takeaways:Intro (00:00)How to choose a platform? (01:29)What is the big secret according to Shana? (04:10)How do you evaluate a platform? (12:09)Episode wrap-up (16:53)Additional Resources:Episode 11: How to Navigate Change in Your Community. https://www.shanalynn.com/podcast/navigate-change-in-your-community-like-a-proEpisode 41: Do I have to have a community in my course or membership? https://www.shanalynn.com/podcast/do-i-have-to-have-a-community-in-my-course-or-membershipLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

If you've been contemplating recruitment strategies, questioning past hiring decisions, or experiencing challenges within your team dynamics, then this episode is tailored for you. Join Shana as she engages in a conversation with Paula Maidens, an expert in hiring and leadership. In this episode, we delve into the importance of solid hiring practices, nurturing team culture, and understanding the essence of leadership to foster a cohesive and high-performing team that supports your organizational vision.Key Takeaways:Intro (00:00)Paula’s favorite community (02:11)How do you determine if the issue lies in ineffective hiring processes or if there are systemic barriers preventing talented individuals from thriving within the business once they are hired? (04:12)Three C’s of hiring success according to Paula (05:47)Before hiring someone, how can I determine their leadership and communication styles to ensure that expectations are communicated clearly? (09:41)What are some of the bigger mistakes in the hiring process? (12:34)How do we determine our next steps and support individuals in thriving in their roles? (21:17)What does the process entail when individuals seek promotion or internal job changes, requiring them to redefine and renegotiate their roles and responsibilities with current employees? (25:12)Various stages of team evolution (26:51)What are we looking for when we're talking about team culture? (30:12)Episode wrap-up (33:26)Additional Resources:Paula’s website: https://www.paulamaidens.com/Paula’s social media accounts:Instagram: https://www.instagram.com/paulamaidensconsulting/LinkedIn: https://www.linkedin.com/in/paulamaidens/Listen & subscribe to the Big Dreams Great Teams™ podcast: https://podcasts.apple.com/au/podcast/big-dreams-great-teams/id1592202886 Grab My Top Interview Questions https://paulamaidens.com/top-interview-questions/Know WHO to hire by learning your Leadership Style. Take the Leadership Quiz! https://paulamaidens.com/quiz/5 ways to supercharge your team to get your timeback and live the life of your dream: https://paulamaidens.com/supercharge/The “must have” guide for interviewing like a PRO so you always make epic hiring decisions: https://paulamaidens.com/top-interview-questions/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Community building is often overlooked as we build systems, processes, and automate to get people to make progress in our programs. Shana will discuss what you need to know and implement to create more connections in your community. Enjoy watching!Key Takeaways:Intro (00:00)Why has engagement been super high inside of the community? (02:07)Authenticity and Integrity (02:57)What are uncommon commonalities? (04:03)How do we help people uncover those aspects of each other inside of our community? (05:25)Episode wrap-up (12:08)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana had a client who canceled their group coaching session. But instead of seeing it negatively, she sees it as a chance to become more enlightened. She will discuss why cancellations aren't always a bad thing in this episode and provide advice on how to view them in a different perspective.Key Takeaways:Intro (00:00)Mindset around cancellations (00:36)Other form of cancellation (01:30)Episode wrap-up (10:29)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Today, we're diving into the world of creating unforgettable experiences, both for customers and employees. The Savannah Bananas, led by Jesse Cole, known as the Yellow Tux guy, have pioneered a fan-first approach that has garnered widespread acclaim. However, Shana has gleaned a crucial lesson from their success: to cultivate exceptional customer experiences, you must first foster an amazing community among your employees. Join us as we welcome Emily Cole, co-founder of the Savannah Bananas and the mastermind behind the team's culture. Emily shares insights into crafting a fan-first environment within your team, empowering them to extend that same principles to your customers. Get ready to learn how to transform your organization into a beacon of community-driven excellence.Key Takeaways:Intro (00:00)Emily’s favorite community (03:08)How has Emily managed to articulate this bold and unconventional vision for her team? (06:44)What does it look like for you all to take what you do for the people attending the games and turn around and make that tangible for your employees? (08:28)How does Emily encourage her employees to consider those types of friction points? (14:55)How does Emily balance adhering to scripting and providing opportunities for adding flair while empowering her team with the authority to do so? (18:10)How does Emily create this culture within the team of being willing to try and pivot and change and not needing that everyday structure? (23:05)What insights did Emily gain during that period about supporting her employees that continue to influence her approach today? (27:29)What preparations and activities are underway behind the scenes as Emily leads up to this significant inaugural event they are all testing? (32:57)How does Emily effectively convey the vision in a manner that inspires her team to embrace it and become enthusiastic about innovating around it? (36:17)Onboarding process into the Banana family (46:02)All about Bananas Foster (49:43)Episode wrap-up (55:27)Additional Resources:The Savannah Bananas: https://thesavannahbananas.com/Bananas Foster: https://bananasfoster.org/Banana Land at Sea: https://www.bananalandatsea.com/Instagram: Emily’s Instagram Account: https://www.instagram.com/EmCole3/The Savannah Bananas - https://www.instagram.com/thesavbananas/Bananas Foster - https://www.instagram.com/Bananasfosterinc/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana is tired of hearing from so many influential people and creators about how artificial intelligence would ruin communities. She believes that while there are undoubtedly drawbacks, there are also plenty of ways that we can use AI to build more vibrant communities and deeper connections.She's going to dive into those in this episode. You should definitely listen to this particular podcast with your entire team.Key Takeaways:Intro (00:00)What Shana discovered while reading an article on artificial intelligence harming online communities (04:33)What can AI do according to Shana? (09:15)One role of a community manager (11:35)How can you leverage the good of AI and make it a partner? (13:36)Episode wrap-up (35:04)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

A crucial aspect of customer retention is often overlooked by businesses but remains a source of frustration for consumers. Shana will shed light on this essential but overlooked factor and discuss strategies to deal with it effectively. Find out what it takes to keep customers engaged and satisfied.Key Takeaways:Intro (00:00)An easy and most overlooked way to lose a customer when it comes to retention (02:19)What are the three methods by which Shana identifies businesses making errors (02:44)What aspect of the customer experience is glitchy? (08:43)Episode wrap-up (09:40)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Facebook ads can be really intimidating, especially if you're a newbie. But it's not as hard as you think.In fact, Adrienne Richardson has been running Facebook ads online for over 10 years and has spent over 20 million dollars in ad spend. She knows her stuff and she's going to tell us all about it!Key Takeaways:Intro (00:00)Adrienne’s favorite community (02:44)How can someone with no experience in running Facebook or Instagram ads get started? (04:30)Is it advisable to use Facebook lead ads or should they opt for the more conventional route of directing users to a familiar landing page? (06:13)Are there particular types of ads like image versus video and video formats? (07:36)Did Adrienne suggest using Facebook and Instagram for ad placement? (09:32)Adrienne's advice on targeting, particularly for beginners without retargeting audiences from their email list or website visitors (11:30)When informing individuals about their running ads, how can they determine if it's effectively optimized? (13:33)What does scaling look like according to Adrienne? (23:44)What is a campaign? (31:48)When should I transition to implementing more advanced strategies, such as retargeting ads according to Adrienne? (33:25)Did Adrienne discover that certain buttons outperform others, or does she recommend using one type over another? (35:24)Episode wrap-up (45:17)Additional Resources:How to Calculate Lifetime Value Episode: https://www.shanalynn.com/podcast/the-1-business-metrics-your-need-to-know-how-to-calculate-itAdrienne’s Website: https://wearepowerplay.com/Adrienne’s Facebook Targeting Comeback Cheat Sheet: https://wearepowerplay.com/cheatsheet/Adrienne’s Social Media Accounts:Facebook: https://www.facebook.com/AdrienneRichardson78Instagram: https://www.instagram.com/adrienne_richardson_YouTube: https://www.youtube.com/channel/UCU7s3eVtC_lncXT96mV7czgTikTok: https://www.tiktok.com/@adriennerichardsonLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Generating more revenue requires understanding where the real value of your business lies. Let's find out what the real value is and how you can leverage it once you know it.Key Takeaways:Intro (00:00)What brings value to people who are inside of our course or membership or group coaching program? (00:42)When people contemplate this, they always focus on one question (01:05)How do we figure out where the value lies? (02:42)Episode wrap-up (09:33)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana talks a lot about progress on this podcast, and recently she was asked about gamification and how it relates to progress. She shared just a little insight on a few ways that you may be able to incentivize progress with gamification. Enjoy!Key Takeaways:Intro (00:00)Shana’s foundational principles (00:39)What are the skills and habits needed to master according to Shana?(01:40)Episode wrap-up (03:47)Additional Resources:77+ different creative connection ideas for your community: https://connectionideas.comLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Some moments and encounters in life leave an indelible mark, even in the briefest of exchanges. For Shana, Dan Miller embodied one of those unforgettable connections. Over the years, Dan and Shana's friendship endured, anchored by shared insights into community building and mutual admiration for each other's work. Dan's impactful contributions to the 48 Days and Eagles communities left a lasting legacy. However, news of Dan's terminal cancer shook Shana and his wider community, shattering the perception of his vitality. As Dan's journey drew to a close, Shana found solace in revisiting a poignant podcast interview where Dan shared his wisdom on mastermind groups, a testament to his enduring spirit and profound impact. Today, in honor of Dan's memory, we share this episode anew, celebrating his remarkable life and contributions.Key Takeaways:Intro (00:00)Dan’s favorite community (04:48)The power of a community to an entrepreneur (07:49)Dan’s 48 Days To The Work You Love Book and Ecosystem (10:16)48 Days Eagles Community: What does it look like? (16:09)Help people thrive in their businesses (38:02)How to shift your community to be more collaborative (42:13)Episode wrap-up (45:14)Additional Resources:Dan’s website: https://www.48days.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

If you find yourself unable to be actively involved in your community, it is likely you are no longer the community creator but the community created. Shana will talk about why this is a problem and how to solve it in this episode.Key Takeaways:Intro (00:00)In creating a community, we have to be intentional about its design. Why is this important? (01:57)We as humans, we are wired for two things that are very addicting (02:26)Shana explains how community was built to support your business (05:07)What are the features of a Community Creator according to Shana? (06:31)Episode wrap-up (07:22)Additional Resources:The 4 Pillars of a Thriving Online Community: http://freecommunitytraining.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In this episode, Shana is going to share with you exactly what tools she uses to run and manage her team. As an entrepreneur, there are lots of tools out there that can help you manage your business. And there are lots of people who will try and sell you their products but Shana keeps it simple by relying on a few key pieces of technology that she believes in.Key Takeaways:Intro (00:00)What are the tools needed according to Shana? (00:42)Difference between reactive and proactive community manager (03:52)Episode wrap-up (04:37)Additional Resources:Shana’s Project Management Tools:Asana: https://asana.com/Shana’s Communication Tool:Voxer: https://www.voxer.com/Slack: https://slack.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana was recently featured as a guest on the Agency's Talk podcast alongside Mark de Grasse, President of Digital Marketer. Their in-depth conversation delved into the profound impact of community on businesses, exploring its future implications not only in the online realm but also in the retail space. The insights shared in this episode are unique and not typically discussed on her own podcast. In fact, Shana was so eager to get this valuable content into your hands that she requested permission to share it here. Dive into this episode and savor the insights!Key Takeaways:Intro (00:00)Shana’s retention framework (02:14)What was Shana talking about when she said the community aspect? (03:08)What does a retail community experience look like online? (05:04)How does Shana explain the process of sharing everyday experiences? (07:14)Four components of a thriving community (08:05)Does Shana offer any advice on genuine listening? How does she enhance her ability to listen attentively to customers or potential customers? (09:20)How does Shana believe this concept translates to more abstract offerings like SAS services or online purchases that aren't tangible products? (17:31)What other platforms does Shana observe companies utilizing? Specifically focusing on pre-sales and community building, what recommendations does she have for the pre-sale community building function? (22:29)How does the challenge function in Shana's approach, and are there alternative methods for communities that may not be as engaged in active promotion? (25:54)How does Shana persuade managers and business owners who are hesitant to share information due to the fear of everything being stolen? (29:43)In Shana's perspective, how can individuals be instructed to genuinely care about their customers? (32:27)What methods does Shana recommend for individuals seeking to find a balance in their focus? (39:11)Does Shana provide a straightforward step-by-step process that a company, previously neglecting retention but keen on community building, could implement today to kickstart the process? (45:32)Episode wrap-up (50:29)Additional Resources:Mark’s Social Media Accounts:Facebook: https://www.facebook.com/markdegrasseofficial/Instagram: https://www.instagram.com/markdegrasse/YouTube: @markdegrasseLinkedIn: https://www.linkedin.com/in/mark-de-grasse-19a50127/X/Twitter: https://twitter.com/markdegrasseTikTok: https://www.tiktok.com/@mark_degrasseDigitalMarketer’s website: https://www.digitalmarketer.comMark’s personal website: https://markdegrasse.com Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Do you have a lot of tasks and projects on the back burner that you know could generate more revenue in your business? Shana will talk about a little activity that you can do to free up space on your calendar and for your team members as well.Key Takeaways:Intro (00:00)What Shana notices to be common when working with one-on-one clients? (00:47)What activities did Shana recommend on how to delegate tasks towards the team? (03:00) Is there an easier way to accomplish the goal of this particular activity according to Shana? (04:33)How can we often enhance profitability? (05:32)How it supports business goals? (06:10)Episode wrap-up (10:42)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In today's episode, Shana sheds light on a question she recently encountered at an event - what happens after you hire a community manager?Join us as she shares invaluable insights on effectively managing your community manager. Stay tuned!Key Takeaways:Intro (00:00)What are the five elements as a Community Manager? (01:26)What is a coaching of the mindset? (04:20)Episode wrap-up (06:44)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Today's episode is a game-changer as we dive into the world of operational scale and the unique struggles entrepreneurs face during the scaling process. Our guest, Alex Charfen is here to unravel insights you've never heard before.So, if you're on the path of scaling your business, buckle up for an episode brimming with wisdom and insights.Key Takeaways:Intro (00:00)Alex’s favorite community (02:41)Are there any red flags that people should watch out for when going into a business that has scaled fast or is about to scale? (10:07)What is a freak out period according to Alex? (17:57)What's the immediate first step I should take as a business owner seeing tension and overwhelm in my team? (21:16)How does Alex describe an operating system? (27:23)Proactive versus reactive (31:42)Brief overview of Alex's book, Entrepreneurship Personality Type (39:39)Episode wrap-up (42:23)Additional Resources:Alex’s website: https://simpleoperations.com/Book a free Strategic Call with our team: ttps://simpleoperations.com/survey/Alex’s Social Media Accounts:Facebook: https://www.facebook.com/alexcharfen1Instagram: @alexcharfenYouTube: @alexcharfenX/Twitter: @alexcharfenLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana is going to tell you about an opportunity for your business to increase its monthly recurring revenue without getting new customers. She'll explain exactly what it is, how to determine if this is an opportunity for you, and what steps you need to take to recover this revenue.Key Takeaways:Intro (00:00)What are failed payments? (02:02)Where do you start if you want to start addressing failed payments? (03:08)What are involuntary and voluntary cancellations? (03:23)Establishing a failed payment process involves a four-step procedure (06:28)Four things that we need to look at when it comes to communication (07:30)Episode wrap-up (12:15)Additional Resources:Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/Community Manager Best Practices: https://www.shanalynn.com/bestpracticesLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Ever wondered about the magical role of a community manager? In our latest episode, Shana recently faced this very question at a Mastermind event. Now, she’s here to spill the secrets, sharing the insider scoop on what a community manager truly does. Let’s decode the art of community management together!Key Takeaways:Intro (00:00)What is the role of a community manager? (00:56)What are the other tasks of a community manager? (03:18)Different ways that a community manager can help the team (05:42)Episode wrap-up (10:16)Additional Resources:Community Manager Best Practices: https://www.shanalynn.com/bestpracticesLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!