This time we welcome Larry Rosin, President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry’s understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear. These reports spotlight the rapid changes reshaping radio, podcasting, streaming, and digital audio.As colleagues and peers see their positions eliminated in the face of industry upheaval, the time to innovate is now. Fortunately, Larry brings us a POTENTIALLY OPTIMISTIC message: 53% of Americans aged 13-34 still listen to radio daily, proving its enduring relevance—but ONLY if the industry evolves. As layoffs and shrinking budgets threaten stations nationwide, radio is at a pivotal moment. Larry stresses that adapting to today’s digital realities isn’t optional—it’s survival.Drawing on Edison's findings Larry outlines the urgent steps radio must take to remain competitive. He explains why the industry must fully embrace digital platforms, prioritize seamless user experiences, and focus on live, local content that audiences can’t find elsewhere. From optimizing over-the-air and streaming integration to addressing ad loads that drive listeners away, Larry offers a practical roadmap for success.He also highlights podcasting as a major growth opportunity and stresses the importance of adapting to the evolving mediascape, where smartphones and on-demand options dominate. For radio to thrive, leaders must recognize the shift and act decisively. This episode isn’t just informative—it’s a call to action. Radio has the tools to succeed, but survival hinges on understanding and implementing the key strategies Larry shares.Learn where radio stands, what it must do to adapt, and how to secure its future in a fast-changing world.***This Time We’ll Learn:[02:01] Why Larry says ‘dipping a toe’ into digital is no longer enough for radio’s survival…or YOURS!&nbsp;[05:15] How the explosion of smartphones and new platforms has transformed audio consumption forever.&nbsp; [09:00] Why compelling content—not just convenience—is critical for radio’s dominance in the car.&nbsp; [14:00] How research proves LIVE and LOCAL radio can seize more than just breaking news opportunities to stay relevant.&nbsp; [16:26] Why radio’s unmatched reach makes it a cornerstone of ad-supported audio.&nbsp; One Minute Martinizing Dave Martin explores WHAT's NEXT?Please help us thank these BRANDWIDTH ON DEMAND supporters:Musicmaster RadioContentProThrowback Nation RadioGet the <a href="https://bit.ly/BWnwx24" rel="noopener noreferrer"...

Kelly Ford is making waves as the newly named Music Director and afternoon host at 103.1 The Wolf on Long Island and continues to connect with listeners across the country as host of the nationally syndicated Backstage Country. Known for her warm, authentic style, Kelly has built a remarkable career in country radio, beginning with a 20-year run at Denver’s legendary KYGO, which cemented her status as one of the top voices in the format.With accolades including three CMA Awards, three Gracie Awards, an ACM Award, and the prestigious Marconi Award, Kelly’s legacy speaks for itself. In this episode, she shares insights from her journey from launching the original NASH FM in New York City to hosting the nationally syndicated *America’s Morning Show* and beyond.&nbsp;In this episode, hear Kelly’s take on staying adaptable, mastering the art of storytelling, and building lasting relationships with guests and audiences. Kelly also reflects on the rapidly evolving media landscape and offers practical advice on enhancing your social media presence and personal branding to stay ahead of the ever-evolving media curve, today and tomorrow.&nbsp;One Minute Martinizing by David Martin Please help us thank these BRANDwidth on Demand supporters:Musicmaster RadioContentProThrowback Nation RadioGet the FREE BRANDwidth newsletterMentioned in this episode:visit: www.throwbacknation.com

Get ready for a deep dive into the future of audio with Steve Goldstein, founder of Amplifi Media and one of the most experienced voices in podcasting today. In this episode, Steve uncovers how the landscape of radio, TV, and print is shifting dramatically as on-demand platforms take center stage. Discover why younger audiences are moving away from traditional media and how you can adapt to capture their attention. Steve shares why being on multiple platforms is no longer optional and gives real-world examples—like how an episode of SNL exploded from 8 million TV viewers to over 200 million views on social media clips. Learn why "time-shifted audio"is crucial for keeping your listeners engaged and why repurposing radio content into podcasts needs a smarter approach.Whether you’re a broadcaster, podcaster, or simply passionate about audio’s future, this episode is packed with actionable strategies to help you evolve, adapt, and thrive in this rapidly changing landscape. Hit play to learn how to stay ahead of the curve, reach new audiences, and make the most of your content in a fast-evolving media world.One Minute Martinizing with David MartinPlease help us thank these underwriting supporters: Musicmaster Radio Content Pro Throwback NationYES! Send me the free SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes&nbsp;

In this episode, David Moore, Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio. He discusses the essential skills needed to thrive in today’s rapidly evolving industry, the importance of staying "plugged in," and the evolving role of radio program managers. David also highlights the power of talent in creating engaging content and offers strategies for overcoming challenges and fostering collaboration with sales teams. A great episode for valuable advice and strategies from one of the industry’s most experienced professionals.Visit: David Moore - LinkedIn KSLX - Facebook KSLX - X (Twitter)Hubbard Broadcasting/PhoenixOne Minute Martinizing by David MartinPlease help us thank these BRANDwidth on Demand supporters:MusicmasterRadio Content Pro Throwback NationGet the FREE BRANDwidth newsletter HERE Check out previous BRANDwidth episodes HEREMentioned in this episode:visit: www.throwbacknation.com

Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging. Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them! Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape. Additionally, Tracy introduces Radio Content Pro, a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media.See Tracy's AI Webinar HERECheck out Radio Content Pro today!One Minute Martinizing by David MartinPlease help us thank these BRANDWIDTH ON DEMAND supporters:MusicmasterRadio Content Pro Morning Show Boot CampGet the FREE BRANDwidth newsletter HERE Check out previous BRANDwidth episodes HERE

In our 200th episode, we welcome back radio veteran Mike McVay, winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles, integrating niche media, and revitalizing the listening experience. He discusses future challenges, innovative digital marketing strategies, and the importance of effective leadership. Famous for his consulting work and contributions to radio's evolution, Mike offers invaluable advice for navigating today’s media landscape and achieving success in radio. This episode is packed with lessons from a true industry expert.One-Minute Martinizing (tap here)Please help us thank these BRANDWIDTH on DEMAND supporters: Musicmaster Radio Content Pro Morning Show Boot Camp YES! Send me the free SHOW NOTES preview emailReturn to Brandwidth on Demand episodes

In honor of LGBTQ+ Pride Month, Brandwidth on Demand features Brad Fuhr, owner of KGAY Radio in Palm Springs, and Chris Schebel, KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, innovative audience engagement, and successful sales strategies. They discuss the evolution of KGAY, its national reach, and plans for future expansion while offering solid tips for making ANY niche format more successful. Their passion and commitment to the LGBTQ+ community underscore the station's unique and impactful presence in the radio landscape.One Minute Martinizing with David MartinPlease help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp YES! Send me the free SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes

Gain valuable insights from Molly Cruz, Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset. Whether you're an aspiring radio professional or a seasoned Brand Manager, this episode offers actionable advice to elevate your success in the competitive media industry. Tune in for Molly's expert guidance and practical strategies.One-Minute Martinizing (tap here)Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

This time we're joined by Chris Kelly and Chris Demm, the co-hosts of the popular morning radio show "2 Guys Named Chris". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show.The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coach helped them refine their craft. They highlight the benefits and challenges of co-hosting, adapting to the evolving media landscape, and the importance of personal anecdotes in connecting with their audience.Gain valuable insights into handling on-air disagreements, the importance of being genuine and accessible, and the significance of collaboration. This episode is a must-listen for anyone interested in mastering the dynamics of a successful multi-mic morning show.One-Minute Martinizing (by David Martin)Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to BRANDwidth on Demand episodesYES! Send me the SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes

This time, we feature Nashville’s Multimedia Queen. WSM-AM's Eryn Cooper, a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry, Circle Country TV, and the Coffee, Country, and Cody Morning Show. She’s the kind of person who can “do it all”, from production and hosting to normalizing the “fangirl to professional fan” pipelineKey Points You Won't Want to Miss:[03:00] Eryn balances a variety of roles, from Nashville's Multimedia Queen to running her production company and engaging with stars at the Grand Ole Opry and WSM-AM.[00:04:00] We learn how experiences in TV news, sports, CHR radio, and digital platforms storytelling have helped Eryn develop effective practices while learning to avoid common pitfalls.[06:00] Eryn has observed several emerging trends shaping the future of multimedia journalism and marketing and advises us on how to prepare for navigating these changes.[08:42] Eryn reveals how she enhances the Grand Ole Opry's outreach using digital strategies like social media to attract new audiences. Caution: this is NOT your parent's Social Media![00:09:55] We hear a lot about WORK/LIFE balance and Eryn explores how she practices it through her varied interests, such as fashion, baking, and charity work, which she shares on her website and social channels.Check out One-Minute Martinizing -"Patience"Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Content Pro Radio's FIRST GPT prep tool.Morning Show Boot Camp Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience. Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community, Steve has also written for major media publications and regularly speaks at industry events. Time-Stamped Highlights:(01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.(05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them. (07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.(10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.One-Minute Martinizing (tap here)* * *Please help us thank these BRANDwidth on Demand supporters: Musicmaster Radio Swag Shop Morning Show Boot Camp

Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV, VH1, ABC, CBS, NPR, iHeart, Lions Gate, and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS.Starting Nebraska station, Dave later contributed significantly in Tulsa, Detroit, and LA, even launching Ryan Seacrest's first full-time radio job at LA's Star 98.7.As the visionary behind 100.3 FM The Sound, also in LA, Dave revolutionized radio programming with on-demand video and social media, setting a new standard for audience interaction. His accomplished team produced chart-topping podcasts like Dirty John, Unfictional, Business Wars, COLD, and many, many others.The team Dave has brought together at SOUND THAT BRANDS possesses decades of combined experience in marketing, consumer engagement, audio entertainment, and brand management. This diverse skill set uniquely equips them to tackle intricate business challenges. As the tech landscape continually evolves, Dave remains a leading influence, steering the team towards success.Sound that Brands Recent Blog PostsOne-Minute Martinizing (tap here)Thanks to these supporters!Musicmaster Radio Swag Shop Replay RadioReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email9Gdp0VAYldV50zcHmBWa

In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross! In his roles as VP Music + Programming at Edison Research, and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them:Can collaboration with record labels rejuvenate radio's influence? How crucial are up-tempo hits in today's audio landscape? Is radio's influence slipping in comparison to platforms like TikTok?How will the radio landscape change with different music tastes evolving including the surge of country music?" Is revitalizing local stations with truly local programming – the key to sustainability?Sean also explores the coming pulse of the Billboard Hot 100 and industry concern over the scarcity of new music on radio. We’ll also explore how falling ratings and market share threaten radio's legacy, and what can be done about it. Join us as we attempt to unlock these secrets of radio survival. The future of radio…and your career awaits! Time-stamped takeaways you won't want to miss:[1:59] Sean questions music beliefs, citing 2023 hits like Miley Cyrus's "Flowers" and Olivia Rodrigo's "Bad Idea," impacting Top 40 radio.[5:07] Radio's evolving role is discussed. Sean notes its vital role to listeners, raising questions about its significance to labels.[7:11] Sean anticipates changes, highlighting radio challenges and emphasizing collaboration with labels. Discusses reliance on platforms like TikTok.[9:02] Sean explores the ideal radio station model, balancing local and national focus, and discussing their roles in the marketplace.[11:00] Sean challenges radio success metrics, advocating a broader evaluation beyond AQH share, and suggesting a more comprehensive approach.One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Morning Show Boot CampRadio Swag Shop Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry. She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about approaching auditions with confidence and viewing them as an opportunity to solve the employer's problems. Overall, the conversation highlights Corey's commitment to community engagement, personal branding, and staying relevant in the evolving media landscape.Her insights offer valuable lessons for aspiring radio professionals, emphasizing authenticity, community engagement, and adaptability as key pillars in radio success.One Minute MartinizingPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster&nbsp; Radio Swag Shop&nbsp; Morning Show Boot CampReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

We welcome back Fred Jacobs, the media visionary and founder of Jacobs Media Strategies, known for creating the Classic Rock format in the 80s. This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences. We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation and challenges in audience discovery and monetization, but also shares ways in which established radio brands can still use podcasts to advantage.As always, Fred provides key insights into what we can learn from radio’s past, present, and thoughts on our future, touching on topics like podcasting, AI, and marketing strategies.One-Minute MartinizingPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster&nbsp; Radio Swag Shop&nbsp; Morning Show Boot CampReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

In this compelling podcast episode, we welcome back Erica Mandy, the acclaimed broadcast journalist behind The Newsworthy podcast. From leaving CBS to launching her daily news podcast in 2017, Erica shares insights into her journey, marked by millions of monthly downloads and accolades from Harper's Bazaar and Podchaser. Recognized as one of the top 25 women in podcasting, Erica's commitment to speed, fairness, and objectivity in news reporting shines through.You'll gain valuable lessons as Erica discusses the challenges of maintaining neutrality, avoiding sensationalism, and balancing ratings with content integrity...especially in news. She provides actionable advice for aspiring journalists, emphasizing continuous improvement and resilience in the face of criticism. This episode is a concise guide for radio stations and individuals looking to enhance their news reporting, offering a glimpse into the mind of one of the industry's influential figures.Some Key Takeaways you won't want to miss:(01:58) Understanding Multiple Perspectives(03:00) Thorough Research and Context: (03:57) Controlling Sensational, Positive and Negative language(05:51) Recognizing Personal Biases(10:00) Dealing with PressureSpecial Episode celebrating International Podcast Day: Hear the Origin of The Newsworthy podcast hereRead ONE-MINUTE MARTINZING by Dave MartinPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot Camp 36 in San DiegoReturn to BRANDwidth on Demand episodes

Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&amp;B, Rhythmic, Rhythmic AC and Gospel. As president of Lyles Media, Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue. Harry’s standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market share by building inspired station teams. When programming connects with your local audience, &nbsp;ratings and revenue will follow. In this episode, Harry shares insights to help radio people UP THEIR GAME for 2022, by focusing on some of the basics sorely overlooked in our era of consolidation, Key Takeaways You Won't Want to Miss[01:58] Harry discusses the very first signs he looks for to see whether a radio station is likely to succeed or not, and what to do about it.[04:02] Breaking some complex concepts into bite-sized doses, Harry offers some pointers from his Radio Ratings Problem Solving Method, and how “A Self Reflection” can be a good, easy and free starting point for anyone.[08:59] Harry reminds us of what Radio's first job should be, and provides some pointers on how to make sure your station is doing it. (Spoiler: Many are not!)[11:04] As a radio veteran who works with many stations in a wide variety of markets, Harry is consistently baffled by one key thing most broadcasters don't do. He shares how it can happen, and reminds us of a secret that will correct this and grow your career!Read Dave Martin's ONE-MINUTE MARTIZING on "INTENTION" HEREBrandwidth on Demand is provided FREE, thanks to these supporters:Musicmaster Music SchedulingThe Radio SWAG ShopThe Jacobs CES 2024 VIP ExperienceReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Get an exclusive peek into the media industry's behind-the-scenes, lessons from the journey of Emmis Communications Founder/Chairman Jeff Smulyan, In this episode he shares his journey, with a reminder of the power of fun and meaningful connections. Grab your front-row seat to the behind-the-scenes action and dive into this podcast for a rollercoaster of stories, wisdom, and a front-row seat to the magic of media!In this episode, he shares priceless insights from his journey, straight out of his book, 'Never Ride a Rollercoaster Upside Down.' Hit the ‘play’ button to hear a rollercoaster ride of stories, wisdom, and a firsthand look at the magic of media...Smulyan style. This time, BRANDwidth on Demand is not just a podcast; it's a thrilling adventure into the heart of the industry. Buckle up, and let one of radio's most respected operators, Jeff Smulyan be your guide. Get your copy: Never Ride A Rollercoaster Upside Down by Jeff SmulyanOne-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot Camp 36 (Save the dates 8/8-10, 2024)Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

In today's fast-changing media landscape, Holland Cooke, a renowned radio consultant and host, offers valuable insights into local radio's future. He emphasizes the need for adaptation and highlights local radio's varied roles based on market characteristics. To attract and keep listeners, he suggests focusing on unique music programming. Additionally, delivering timely, relevant local news remains crucial.Holland provides practical tips for improving news delivery, including avoiding repetition and using clear language. He also encourages resourceful collaborations with local television stations, facilitating content sharing and cross-promotion for both media outlets.He also reveals how to "make your work count twice" by creating content that can be repurposed across platforms, maximizing its impact in a competitive media landscape.One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDwidth on Demand free!MusicmasterRadio Swag ShopYES! Send me the&nbsp;free SHOW NOTES preview emailReturn to&nbsp;BRANDWIDTH on DEMAND episodes

With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research Director, Inc.Steve is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and challenges of programmers in today's radio/audio environment, and the best ways to crack the ratings code for measurement and performance.In this episode, Steve shares some key points, including:While radio is still the number one audio reach medium, listening is down overall, especially among younger people. What’s radio’s next move?How the pandemic has impacted levels of radio listening.Why ratings should be taken with a grain of salt in PPM and Diary markets.What TLR is, and how it can impact perceived station impact and real revenues.Are Podcasting and Streaming growing threats to traditional radio, or valuable complements to the station brand?One Minute Martinizing by Dave MartinPlease help us thank these supporters:Musicmaster Radio Swag Shop Throwback 2K with Chris CruiseReturn to previous Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Andy Bloom is a radio industry veteran with a wealth of experience and expertise. He has held key positions at some of the most successful radio stations in the country, including WYSP, Philadelphia, SportsRadio 94WIP, Talk Radio 1240 WHP, Greater Media, Emmis Communications, and Coleman Parkes Research. He’s also worked in politics.He is known for his exceptional leadership and strategic vision. Andy has a proven track record of fostering captivating and thought-provoking content while pushing the boundaries of traditional radio.He is also a frequent speaker at industry events and a contributing writer to Barretts Media.While based in Minneapolis, Andy's influence extends far beyond his locale. His passion, strategic vision, and dedication to the radio industry continue to shape its future in our ever-evolving media landscape. One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot Camp Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

TJ Taormina started as a podcaster who became an intern and later, a producer for Elvis Duran at New York's Z100! Later, when his show on Boston's AMP Radio ended due to the pandemic, TJ decided to create his own podcast called "The TJ Show Until Further Notice." The podcast gained attention, and soon other radio stations started reaching out to him, but instead, he is now in a nationally syndicated show partnership with Gemini 13. On "The TJ Show, he unvails his method to connect with a broad audience through relatable content that appeals to both parents and kids, focusing on the human experience. Experience The TJ ShowHear TJ's PodcastOne-Minute Martinizing (tap here)Please help us thank these BRANDWIDTH ON DEMAND supporters!Musicmaster Morning Show Boot Camp Radio Swag Shop Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES pre-mail before each episode

Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens?Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies.&nbsp;&nbsp;Previously Mike served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE.&nbsp;Mike generously outlines the skills, attributes, and evolving approaches you need to succeed!===Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampYES! Send me the free SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience. Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community, Steve has also written for major media publications, and regularly speaks at industry events. Time-Stamped Highlights:(01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.(05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them. (07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.(10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop https://bit.ly/KipperSwagMorning Show Boot CampReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

It was a shocking blow to the entertainment industry. Iconic voiceover talent, Nick Michaels, bid farewell to the world on May 26, 2018, and radio branding hasn’t been the same since.Five Years later, the vocal prowess that could make hearts flutter and goosebumps rise, demonstrates not only that Nick was a true force to be reckoned with, but beyond his captivating voice, it's the valuable lessons he left behind that continue to resonate with many.Nick rose to fame in the late 1970s, captivating audiences with his dulcet tones on local radio. His talent propelled him to television, where his voice became synonymous with trust and reliability in commercials and movie trailers, some of which are heard in this episode.Despite his fame, Nick always remained down-to-earth, leaving a lasting impact on colleagues. He generously shared his wisdom, becoming a mentor to aspiring voice actors. Nick's legacy reminds us that true greatness extends beyond talent, encompassing the ability to inspire and nurture others. His unwavering passion encourages us to pursue our dreams wholeheartedly, striving for excellence in every endeavor we undertake.As we mark the 5th anniversary of his passing, let us honor Nick Michaels by embracing our passions, uplifting others, and relentlessly pursuing excellence. For in doing so, we keep his spirit alive and inspire a new generation tofollow in his footsteps, leaving your own indelible mark on the world of media, and radio -- whatever it may become.Next time, we return with TOP 10 MORNING SHOW COACH, STEVE REYNOLDS!

Scotty Kay is a Chicago native and a multimedia talent who has made his mark in various fields of entertainment. He gained national attention as a contestant on "So You Think You Can Dance" and later competed on "American Ninja Warrior," showcasing impressive physical abilities. His radio career hit the major markets at Kiss FM in Chicago, where his syndicated show quickly became popular nationwide. He later worked at Power 96.1 in Atlanta, transforming the show from 18th place to first place in just 20 months. He then hosted the Mega Morning Show on Hot 93.3 KLIF-FM in Dallas but decided to return to Chicago to be closer to his family and pursue new opportunities. Scotty currently hosts the afternoon drive on legendary country station US99 and is known for his interactive and engaging style. Since the pandemic, Scotty had to adapt to working from home and found new ways to connect with listeners. He is constantly preparing for changes in the industry, exploring new technologies like AI to enhance his content and stay ahead.See ONE-MINUTE MARTINIZING: CONSISTENCYPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampReturn to Brandwidth on Demand episodes

This time we head west where McCall Taylor, radio show host for Utah's 94.5 VFX, breaks the misconception of radio's decline and explores its transition into a new era across various platforms. McCall's genuine commitment to community-building shines as she encourages listeners to fearlessly express themselves online. Engaging with her audience through Q&amp;A, personal growth advice, and relatable stories, McCall creates an inclusive podcast community. By incorporating feedback and sharing valuable resources, she fosters a strong bond with her listeners. Join McCall on this empowering journey of connection and self-discovery as she challenges traditional radio norms and embraces the limitless possibilities of storytelling in the digital age.See ONE-MINUTE MARTINIZING: "Events"Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodes

Dave Hunter and Chuck "The Freak" Urquhart are an award-winning duo who have hosted mornings at Detroit’s legendary WRIF since 2013. They're always finding new ways to fire up their fan base with their take on the craziest stories from around the world. They have co-hosts who add their own perspectives, including Lisa Way and Andy Green, along with a team of producers. Plus, their online chops keep them top of mind with a strong social media presence and playful, provocative podcasts. Dave and Chuck the Freak are an award-winning duo, famous for their incredible on-air chemistry and clever wit. Their morning radio show has been a favorite among Detroit listeners for years, and they've amassed a devoted fan base by never taking themselves too seriously.In this episode, they share 5 Tips that can help separate your show from the competition.One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampReturn to previous Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Phil Becker is an experienced radio executive and Executive VP of Content at Alpha Media, a top privately-owned US radio broadcast company. He has managed over 200 radio stations in diverse markets and formats, leading a team of format captains and regional vice presidents. Phil prioritizes talent development, seeking individuals with innate storytelling and communication abilities. He believes that successful programming is about finding people who are interesting and memorable to listeners. Phil is a respected industry figure, with several awards for his contributions to radio programming and management. He is a frequent speaker at industry events, sharing his insights and experience.Key Time-stamped Takeaways:(01:49) Phil shares his approach to keeping over 200 stations on track.(02:55) With today’s media world changing, so are the needs for on-air talent. Phil notes the traits, attributes, and skills which can separate future local market superstars from those who might not make it.(05:20) Phil tackles the same question, but for PDs, OM’s, or Brand Managers. His approach may surprise you.(09:48) Phil discusses the ONLINE presence of your stations, and delves into the guidance he gives to Alpha stations to create a 360-degree local-first presence on their website, social media, apps - and explains WHO is usually responsible for online content.(12:28) Phil shares the best way for job seekers to get on his radar…especially if they don’t often get to attend conferences and seminars.One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Rob Barnett&nbsp;is a headhunter, management executive,&nbsp;author, podcaster, and entrepreneur. As founder of&nbsp;Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at&nbsp;MTV,&nbsp;VH1, and&nbsp;Audible/Amazon. After a distinguished programming career, Rob was named&nbsp;President of Programming at CBS Radio&nbsp;before starting his firm.A digital pioneer, he founded&nbsp;My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand.For radio people at any career stage, Rob's new book&nbsp;Next Job, BEST Job&nbsp;will save you months of wasted time surfing random job postings and uploading resumes into oblivion. His new process gives you the end-to-end tools to find the work you want.&nbsp;In this episode Rob shares highlights with us!One Minute Martinizing explores Finding the RIGHT Job.Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Kramer and Jess are the dynamic morning team on Mix 106.5 in Baltimore, known fortheir infectious energy and witty banter. Other broadcasters can learn from their relatable humor, ability to connect with listeners, and skillful interviewing of a wide range of guests from celebrities to local heroes. Their chemistry and genuine friendship shine through on the airwaves, making them a beloved voice in the Baltimore community.Key Takeaways:(0:15) Kramer and Jess share how they became a morning team, and offer tips on some of the key things on-air people should know about each other before teaming with a partner.(03:11) Everybody in radio usually moves around during their careers. Kramer and Jess tell what it was like when they first relocated from San Diego to Baltimore, and offer some great insights for any show or host moving to a new town.(06:07) As support staffs decrease, the duties of show hosts increases. Kramer and Jess outline who does what ON and OFF the air. They also share the benefits of doing their popular "Uncensored’ podcast and explain how it can stay "on brand" even if it's not for 'on air'! (08:34) With everything changing faster, Kramer and Jess delve into how they see radio brands like theirs continuing to evolve, and offer tips on things media hosts should be preparing for today to be ready for the media world of tomorrow.&nbsp;(11:42) Jess shares some advice, especially for women who are launching a radio career, while Kramer offers tips for people who’d like to move to a larger market.One-Minute Martinizing (tap here)Please help us thank these supporters:Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Seth Resler is the Digital Dot Connector at Jacobs Media Strategies. He really gets it when it comes to radio and digital media, and the perfect guy to help any radio brand step up their online game. He's a frequent speaker at conferences like the Worldwide Radio Summit, Podcast Movement, and state broadcast association meetings.Also, he's got a knack for writing and has contributed to publications such as AllAccess.com, Radio World, and his many great blog posts.Listen carefully to hear his 5 online tips, and some other great insights. (There's no prize if you identify them all, but IF YOU EXECUTE THEM, you're likely to see growth in your audience and revenues!)Key Takeaways you won't want to miss!(1:54) Seth has shared how media and audience patterns have seen significant changes or takeaways since the pandemic.(4:44) Seth explains how stations, podcasts, and event personality brands can easily conduct a usability test for their brand's websites, and outlines some "no-brainer" steps that many radio station websites are missing.(7:39) If a new client station had no online presence, including no website, streaming, podcasts, or social media, Seth would recommend some first steps to catch up, assuming they were interested. &nbsp;(11:13) For individuals wanting to take control of their own online presence amidst the constant reality of another round of cuts Seth shared some key shortcuts.(13:25) With everyone needing more revenue, Seth notes that stations can now conduct webinars exclusively for their advertisers to gain traction with them and explains how it works.ONE MINUTE MARTIZING "Write"Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Throwback Nation Radio &amp; Throwback 2KCheck out other episodes of BRANDwidth on Demand&nbsp;YES! Send me the free SHOW NOTES preview emailMentioned in this episode:T2K

Andie Summers, the legendary morning host at 92.5 XTU in Philadelphia, has been on the air for more than 20 years. The love of her listeners and the admiration of the entire country music community have earned her numerous awards, including Best Major Market Personality from the ACM and CMA. But Andie's achievements don't end there. She's a woman with a heart of gold and a dedication to service. Her volunteer work for organizations like the Leukemia and Lymphoma Society, the American Red Cross, and Wings for Success is truly inspiring.In this episode, Andie shares the secret to how she balances being a wife, mom, and morning show host while still giving so generously of her time and resources. Her hardworking parents instilled in her the importance of keeping her head down and doing the work, making herself indispensable. The biggest lesson Andie has learned is to stay true to herself, no matter what market changes, program director changes, or morning show partner changes come her way.Andie is a leader in the truest sense of the word. She's genuine, hardworking, and dedicated to making a positive impact on others. She's a shining example of what it means to be a true leader. Let's all learn from her example and strive to make the world a better place in our own unique way.Time-Stamped Takeaways you won't want to miss!(2:08) Andie shares the secret to longevity, with over two decades at 92.5 XTU, including changes in station ownership, management, and even partners.(03:48) Having been through a lot of changes in 20 years at 92.5 XTU, Andie shares the top three changes that have had the biggest impact on her career…so far!(07:17) Andie defines what she looks for when it is time to make a change with fellow cast members or somebody leaves -- and more importantly, how she knows if someone is going to gel?(09:37) For somebody starting out today or somebody ready to make their second or third move in the industry, Andie shares some of the things she’d advise them to do or not.(10:58) At this point, if the Andie Summers show could do ANYTHING that she could dream up, and if budget's not a factor, she tells us what she would most like to do! Her thoughts may surprise you!Check out ONE-MINUTE MARTINIZING by Dave MartinPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Throwback Nation Radio &amp; Throwback 2KGet the FREE...

When it comes to music and radio, the one person our industry looks to is Sean Ross.His Ross on Radio Insight is considered one of the leading info sources for today’s changing mediascape. Serving as Vice President/ Music and Programming, Sean is also a veteran of radio trade journalism at Billboard, Radio &amp; Records, M Street Journal, and others. He is often seen at most radio conferences where he’s either a speaker, a panelist, or reporting on the highlights.In this episode, Sean explores some trends that he sees shaping the radioscape in 2023. He also offers some interesting observations about things that worked so well that radio STOPPED DOING THEM!Time-stamped highlights you won't want to miss:&nbsp;(1:52) Sean recaps the year 2022 in music, pointing out the most notable moves and a few format&nbsp;surprises.(4:44) The Groundhog saw his shadow which means we’re officially out of the holiday season. As smart programmers debrief and start to plan ahead, Sean notes some very significant holiday trends – and radio’s impact from the increase of “all-holiday music channels” on Spotify, SXM, and designated channels on radio apps.(8:01) Sean shares some of the biggest format trends he’s seeing for ’23.(10:32) The hot topic right now is AI (Artificial Intelligence). Sean’s thoughts on how this may impact traditional radio stations may surprise you!(14:56) If there were one piece of advice Sean would offer to every Music Director, PD/content manager or corporate music honcho… what would it be? He tells us!One Minute Martinizing by David MartinPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Get the FREE BRANDwidth newsletter

Steve Goldstein is noted as a leading media thought leader and practitioner, and he shares a wealth of wisdom when it comes to the changing use of AUDIO in 2023. Clearly Audio will continue to dominate media consumption. The question: what level of listening will traditional radio earn?Steve shares some great ideas on how radio brands can take better advantage of the opportunities presented by creating actionable plans and thoughtful, targeted content on-air, and increasing online listening to station-branded content.That’s just one reason that we’re so thrilled to kick off our 6th season with STEVE GOLDSTEIN.Time-stamped highlights:[2:29] As the New Year begins, Steve shares some of 2022’s Key Takeaways that busy radio people may have missed.&nbsp;[5:10] For radio people, podcast opportunities still require a mental reset for many broadcasters. For those still struggling with this challenge, Steve offers some simple, effective suggestions – that can also earn revenue![8:35] You’ve pointed out that in podcasting, like broadcast, “average is getting crushed” and digs into the cultural trifecta of Heat, Awareness, and Discovery, and discloses what it means for radio.[13:07] Steve reveals why the podcast market is not as crowded as many believe and unveils some great ideas on how radio can take advantage.[14:32] Podcast ad spending will reach new levels again in 2023 and Steve reveals some of the smarter ways for radio to get their share.Check out Steve's BLOGSTEINDave Martin's ONE-MINUTE MARTINIZINGPlease help us thank these supporters who help keep BRANDwidth ON DEMAND free!Musicmaster Radio Swag Shop Throwback Nation &amp; Throwback 2KReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Lee Abrams quite simply is a media genius.He created a format called Album-Oriented Rock (AOR), helped create the legendary Burkhart-Abrams radio consulting firm, and was one of the driving forces behind Satellite Radio. In short, Lee has dedicated decades in the trenches, helping reinvent over a thousand radio stations, along with TV stations, cable networks, and print publications.He's is passionate about the past but focused on the future. He’s held a number of posts for large and influential companies, and is generally credited with developing the&nbsp;Album Oriented Rock format, and so much more. Newsweek&nbsp;listed Lee as one of their "100 Cultural Elite”, and he was cited by Radio Ink&nbsp;as one of the 75 most important radio figures of all time. He was inducted into the Rock Radio Hall of Fame in the "Legends of RockRadio-Programming" category for his work with WRIF, and now explores current thinking and visions for brilliant media in the 21st century.Time-Stamped Takeaways You Won't Want to Miss!(01:59) As someone who has been on the forefront of moving Branded Media Content to other platforms for ages, Lee discussed on he sees traditional broadcast faring…and what it takes to really deliver a “360-degree Media Experience”.(02:55) Lee offers an interesting look at where he’d look first to determine how a radio brand is doing, and where he might you take them.(07:26) As somebody who’s expressed mixed emotions about streaming media – Lee shares his latest observations on how it fits into today’s mediascape - especially as we enter the G5 era.(09:58) These days, Lee is investing a lot of time working on news content, and shares lessons broadcasters can learn from newspapers – including ‘playing the hits’. We ask whether there will be a role for RADIO news beyond ‘reporting what’s been reported by others’, or worse, just a rehashed recap of ‘recent history’.&nbsp;(11:07) In a recent blog post, Lee revealed some significant ‘21st Century Media Myths’. We whether the radio/audio industry will have a role, and if so, what it will be.One-Minute Martinizing(tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES email

This time, we talk to the morning hosts who are about "Real Life, Real Cleveland", as Bill &amp; Morgan of the Q104 Morning Show join us.Bill Ryan is a Northeast Ohio native and Kent State grad who is now on his second stint with Q104.&nbsp;He was originally part of the team from the mid-’90s to the turn of the century. In between, among other things, he produced the national JohnJay and Rich&nbsp;show, which we featured in season one. Morgan Wright is also an Ohio native, growing up in Perry and graduating from Marshall University. She considers herself a pop culture expert and is active on social media…where her TikTok videos have scored almost 8 million likes!Interestingly, this is a case where Bill and Morgan did not know each other before forming this show. Wait 'til you hear how they made it work...and work well!Time-stamped SHOW NOTES(02:21) Bill and Morgan explain how they 'fast-forwarded' the process of gelling as a Morning Team, and share some of the biggest factors a new team needs to consider.(07:24) As a leading morning show in a legendary radio market, Bill and Morgan share what they look for from a good program director or coach.(08:59) The team also notes some management traits or characteristics a PD might not realize they’re doing or just want to avoid.(10:25) These days there are a lot of factors BESIDES ON-AIR performance, need to create a winning radio show. Morgan shares her recipe for making noise in the market -- and beyond!(13:30) Looking to the future, Bill and Morgan tell us the skills THEY are preparing for TODAY, to stay viable in the future.See Morgan's TikTok story on WKCY, Channel 3 in Cleveland.&nbsp;One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop YES! Send me the free SHOW NOTES preview email

In times of uncertainty and change, who better to ask that a bona fide Radio Hall of Famer?Lon Helton our guest is perhaps best known to listeners nationwide as the longtime host of one of Radio’s most popular radio shows Country Countdown USA with LON HELTON. This true Nashville Insider is well-known by all the Stars who keep him on speed dial! In his spare time, Lon is also the Publisher of Country Aircheck, and is also Editor of the Mediabase Country Chart.Lon’s trophy case is packed to the rafters with awards from every radio organization that matters, and just recently, he was inducted into the National Radio Hall of Fame! Key Takeaways you won't want to miss:(03:25) Lon shares the one thing the industry as a whole is doing pretty well in our evolving mediascape, and shares what could (or SHOULD) be done better.(05:12) From his position, Lon sees a lot of people making career advancements, on-air, in programming – or both! With budgets and openings shrinking, not growing, he notes some commonalities between those who are making moves and those who aren’t?(07:06) With the COUNTRY FORMAT experiencing fragmentation into Hot Country, Classic Country, Young Country, and others, Lon shares where he sees the format heading next.(09:43) So Lon reveals the first things he’d look at if he were taking over a Country radio station today, and what needed to happen to make it an even bigger inner?

Whether you’re considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you!Earlier this year, radio morning star Holly O’Conner experienced It’s the end of one era…and the start of a new one.After stops in Ohio, Panama City, and a couple of stints in Tampa, she and co-host Miguel Fuller&nbsp;left mornings after seven years at Cox Radio’s Hot 101.5, and segued to iHeartRadio's HITS96.1 in Charlotte. Holly considers Miquel her best friend and radio soulmate, and just before their move, Miquel was married to his husband Abe, with Holly performing the ceremony! In this episode, Holly shares:Valuable tips for moving your show to a new station and marketWhat considerations to look for when ‘hiring a new boss’ (that is, consider a job offer)Future industry changes she’s preparing for NOWKey Takeaways Not to Miss:(01:50) Holly shares some of the considerations when moving an entire show to a new market.(03:29) Holly digs deeper into how she and Miguel first decided to team up and REMAIN a team as the show moved–even if that meant performing a live morning show from different locations. (06:24) From a morning host perspective, Holly offers some good pointers on what qualifies PDs/Brand Managers as good coaches. She also shares some of the best pro tips and pointers that she’s received.(09:50) By now, most good shows know that they need a strong online presence, including social media and their popular podcast, “Miguel and Holly Uncensored”.&nbsp;She offers a quick “How To” rundown on how the team divides responsibilities and the interesting criteria used to determine which content goes on your various platforms.(12:12) With the media revolution continuing, Holly shares her thoughts on the biggest industry changes of the past year...and reveals how she's preparing now for things she expects will be different in the next few yearsOne Minute Martinizing: "Opposites"Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster www.musicmaster.comRadio Swag Shop https://bit.ly/KipperSwagReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Nothing brings radio to life like 'theater of the mind'. Yet the Art of Storytelling is often overlooked by radio and podcast hosts.In this episode, Canada's leading talk host JERRY AGAR (based at CFRB NewsTalk 1010 in Toronto) shares some of the lessons learned after doing both music radio morning shows and years of talk radio including stints at Chicago powerhouses WLS and WGN, along with WABC/New York and others.Key Takeaways You Won't Want to Miss:(02:06) Jerry shares experiences from his days doing mornings on music stations to his transition to Talk -- and lessons learned along the way.(03:09) One of the things that has made Jerry an international standout personality is his ability to make the listener FEEL what he's talking about -- especially working in a more tightly formatted music position. (04:19) There are some or tips to help radio hosts get to the meat of the story and make the most of the time allotted. Jerry explains.(06:12) Next to the payoff, perhaps the most critical part of telling a story is the setup. Jerry explains various ways of getting into a story.(07:20) We also hear some signs of a really BAD Storyteller, and learn basic traps to avoid.Check out ONE MINUTE MARTINIZING herePlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodeYES! Send me the free SHOW NOTES preview email

EVERY radio brand could benefit from having its own STEPHANIE SIDELA!As Executive Producer for the Award-Winning MERCEDES IN THE MORNING SHOW on Mix 94.1 in Las Vegas, Steph is not just any large market superstar. Before moving to Vegas, she was at 96.5 WTIC in Hartford, handling the Craig and Company show with Gary Craig and Christine Lee. This was followed by a great stint with iHeart/San Diego. Being in Vegas, she’s exceptionally skilled at finding and booking celebrity guests and keeping the show organized. She's also is a master at social media, Event Management, and in her ‘spare’ time, she’s a burgeoning choreographer!As you'll hear, Stephanie brings her outstanding attitude, work ethic, energy, and attention to detail to radio—and provides pointers which ANY show in ANY sized market can learn from! Key Takeaways You Won't Want to Miss:(01:30) Steph shares how the MERCEDES IN THE MORNING SHOW works on Mix 94.1 in Las Vegas, and dissects her dual role as producer and ‘third mic’. (Spoiler alert: there’s a lot more, too!)(03:15) Anybody who wants to become a producer, HIRE a producer, or make a case to management why you NEED one won’t want to miss these insights!(04:04) &nbsp;Stephanie shares one SECRET TO RADIO SECURITY, which some people just don’t seem to ‘get’.(05:30) Steph offers some survival tips for shows that DON’T HAVE A PRODUCER!(09:57) The&nbsp;job of the producer at a top-tiered radio show continues to evolve. Steph shares how she sees it changing in the future.One Minute Martinizing - How to STEAL (the show...even if it's yours!)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodehttps://bit.ly/BWODpodYES! Send me the free SHOW NOTES preview email

When it comes to morning radio, few do it as well as Dwyer and Michaels, based at 97X, WXLP in the Quad Cities.Now their show is heard on an ever-increasing "Family of Stations", as well as their popular Podcast, Web page (which gets over 15,000 unique visitors each month) and Social Media accounts.Twitter - @2DorksFacebook - @2DorksInstagram - @2DorksYouTube - Dwyer and-MichaelsKey Takeaways YOU WON'T WANT TO MISS:(01:24) The team shares exactly WHEN they knew that this team concept was going to work?(02:22) As hosts of a multi-market morning show, Dwyer and Michaels reveal how they deal with having some many PD’s…and answer the question: do ALL of those PDs have your hotline number?(03:09) Dwyer and Michaels offer tips on what a station affiliate can and should be doing to take full advantage of their show, in terms of getting fresh liners and promos, tying into your promotions, and other opportunities.(04:32) This team shares the single best advice each they each have gotten for making radio a career.(06:15) Now that the show has a network, they share the biggest misconception of those who would like to be syndicated, but aren’t ‘there’ yet,Check out ONE MINUTE MARTINIZING: ClarityPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Morning Show Boot CampMusicmaster Radio Swag Shop Return to BRANDWIDTH on Demand episodeYES! Send me the free SHOW NOTES preview emailhttps://kippermcgee.lpages.co/bwod-newsletter-welcome-5-22/

This time, we get the UNTOLD STORY of “Sex Drugs &amp; Rock 'n Roll” from the vantage of one who witnessed the era from the 70s to the early 90’s. When it comes to radio, Dwight Douglas is a name you should know! After working on the PBS TV show Mister Rogers Neighborhood, he joined the American Broadcasting Companies (ABC) as they were developing their FM properties. Dwight then moved to Atlanta to join the largest radio consulting firm in the world, Burkhart-Abrams &amp; Associates, where he later became president and worked with media companies around the world. During that 25-year period, he was instrumental in recruiting and coaching high-profile radio morning shows, including Howard Stern.After that, he moved to New York becoming vice president of marketing for a worldwide software company, while also producing a comedy website. Throughout his career, he has written numerous screenplays, magazine articles and is the author of several books. Since deciding to write full-time, he now lives in Venice on Florida’s Gold Coast. and has just released a semi-fictionalized account of how radio got where it is:Get your copy of True Radio Confessions: Sex, Drugs, and Rock ‘n Roll here!Key Takeaways You Won't Want to Miss:(04:07) First, Dwight explains how he arrived at the book’s title, and which network radio star helped him come to that conclusion.(04:34) Woven into the story of some true-to-live radio characters from the “WKRP era”, we also learn some fascinating radio history that explains how we got where we are today. (04:59) As a veteran of many radio wars, Dwight has worked with some of the most successful and long-lasting air talents and reveals some of the common traits they all shared – and what you can learn from them.&nbsp;(06:36) Compared to the “Sex, Drugs and Rock &amp; Roll” era, Dwight explores whether consolidation, research, and corporate radio removed the ‘crazy’ out of radio.(08:01) In the book, one main character asks another, “Will FM Radio Kill AM Radio”, and the response is ‘ABSOLUTELY’. Today, Dwight ponders whether Streaming Audio, Podcasts, and uncurated home playlists will ever REALLY replace RADIO as we’ve known it?Read ONE-Minute Martinizing by Dave Martin (The Job Not Yet Available)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!MusicmasterRadio Swag ShopMorning Show Boot CampYES! Send me the free SHOW NOTES preview email

Bert Weiss was&nbsp;born in Dallas, Texas. Starting small, the host spent a decade as a sidekick on different radio shows like “Kidd Kraddock.” After spending a decade as a sidekick, Bert moved to Atlanta and met Brian Phillips, who helped him start a new radio station on a new signal, Q100, and "The BERT SHOW" was born!&nbsp;Ironically, morning radio found Bert Weiss, not vice versa. Initially, Bert wanted to be a sportscaster. During college at San Diego State, the New York native who had moved to California as a child began working at a country radio station as a research assistant. “There was no sports department, but just having station letterhead could get me access to a sporting event,”&nbsp;Bert left college to pursue his radio career, which took him to Dallas and Washington D.C. before coming to Atlanta to helm The Bert Show for Q100 in 2001. The lifestyle and entertainment show airs each weekday from 5:30 to 10 a.m. and features a cast of four sharing their real-life moments and struggles, in addition to national entertainment news and celebrity interviews—all while serving up a boatload of humor. Bert also launched a podcast in 2014.Since its inception, the Atlanta-based show has grown considerably. Thanks to a dynamic cast of personalities and devoted listeners, it has sky-rocketed to one of the most highly acclaimed radio shows in Atlanta and has recently expanded to encompass has recently expanded to encompass markets like Dallas, Salt Lake City, Charleston, Nashville and many others.Key Takeaways You Won't Want To Miss:(03:15) After 20 years of winning with The BERT SHOW, he shares some of the top things that he attributes to such longtime success?(04:47) Now that he’s in upwards of 30 other markets, Bert reveals some of the biggest challenges shifting focus from doing a show for one market to hosting a network program.(06:09) Always experimenting with new tech, Bert gives us a sneak peek at how using Artificial Intelligence for Voice Work is becoming a reality, and where this technology lead us in the future!(09:04) Bert shares the biggest misconceptions of those who THINK they’d like to be in a bigger market or even hosting a network show…but aren’t quite ‘there’ yet, and how to preparefor the next level.(13:32) Bert reveals the ONE INGREDIENT that will determine whether ANY media team will make it or not.Check out ONE-Minute MartinizingPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Get THE BERT SHOW for your market!

When it comes to winning radio stations, few compare to Chuck Knight. Those who know him consider him the Master of All Formats. Chuck's a 9-time Marconi Award winner, was named one of Radio Inks Best programmers 7 times, and has an impressive roster of other awards. He’s perhaps best known for his&nbsp;11-year&nbsp;stretch at Philly AC “B101” WBEB, teaming with the legendary Jerry Lee. Earlier, He programmed CHR at Saga’s Q102, Des Moines, then was promoted to their Columbus cluster where he programmed AC at Sunny 95 and oversaw their&nbsp; Classic Hits &amp; Smooth Jazz brands. After a run as iHeartRadio's Regional Senior VP of Programming for the Austin/San Antonio region, he is now programming another noted station, WINK in Florida’s teeming Fort Myers/Naples market. Key points you won't want to miss:(01:58) Chuck shares his recipe take TODAY to create a top-rated, award-winning radio brand?(04:20) After working and WINNING with multiple formats in small, medium, large and major markets, Chuck shares some of the common traits at PD needs to coach a radio team to win in any format, at any level.(05:49) To win as much, and as long as Chuck has, clearly he has high standards for on-air performers…whether in-house, live or voice-tracked. He reveals what he looks for FIRST when considering a new on-air candidate.(13:33) Chuck offers suggestions for OMs or even cluster managers to consider first as they undertake the evolving challenge of juggling a short-staffed media cluster.(15:42) Among your awards is one for Community-based Website of the Year. As our industry focuses more on Branded Media Content, and not just “radio”, Chuck points out the content he values most in making a local radio brand relevant in the online space.One-Minute Martinizing - Preparing for ClarityPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodeYES! Please email me the free SHOW NOTES preview so I get advance notice of each episode.

Jon Zellner serves as the President of Programming Operations for IHeartMedia’s National Programming Group. In this role, Jon oversees the division’s operations, covering 850 local radio station brands in 150 markets. Jon’s been recognized by Billboard, Radio Ink, FMQB and other industry publications as Operations Manager and Program Director of the Year…and has served on the Board of Governors for the Children’s Miracle Network and the faculty for the Conclave, the HD Radio Leadership Team and the National Talent Radio System, among others.In this wide-ranging interview, Jon shares behind-the-scenes insights on where he sees the industry going, and the best way for individuals to get there!Key Points you won't want to miss:(01:45) Jon answers a question most of us face: the secret to managing everything on his plate…(and, being a true radio person, does he ever “he ever turn it off”?)(03:28) Jon shares some of the similarities and differences between working with traditional broadcast, and evolving media tech platforms like satellite, streaming, and on-demand.(06:04) As media platforms morph in the minds of consumers, Jon clarifies how (and where) ‘local’ will be shaking out in the near term and how to make the most of it.(08:06)Jon outlines the skills, mindsets, and experience top managers are REALLY looking for in filling today’s key positions.(10:07) For someone just starting out in radio today, Jon shares things he knows NOW, that he wishes he knew back when he first startedPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag ShopThrowback Nation RadioReturn to Brandwidth on Demand episodeYES!!! Send me the FREE SHOW NOTES preview

As a morning show, “Two Men and a Mom” says a LOT…but not EVERYTHING about Ralieigh’s MIX 101-5 morning show. We share their bio’s and other links in the Show Notes, but get right to the good stuff, Brandwidth on Demand proudly welcomes Kyle Smelser, Bryan Lord, and Sarah King…MIX 101-5’s Two Men and a Mom!Key Points You Won't Want to Miss:(03:19) The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day.(01:49) Kyle, Ryan, and Sarah explain what their 3-person morning show has in common with “Braveheart”(06:10) You may be surprised at how this team overcomes “THOSE” moments, both on- and off-air!(8:09) Brian shares the inspiration behind their daily “60 Second Summary” and the team shares other approaches to their online leadership.(11:55) Kyle, Ryan and Sarah share things they’ve learned that they WISH they could tell themselves when first starting out.Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Get the FREE BRANDwidth newsletter

Lisa Dent has long been a significant and well-known presence in Chicago radio. She’s best known for her long run as morning host at WUSN 99.5-FM (US99), which garnered her a trophy case full of awards including Major Market Morning Show of the Year and induction into the prestigious Country Radio Hall of Fame. But as you’ll hear, her dream station was always “Chicago’s Very Own” WGN.A native of Rockford, Lisa began her radio career in Fort Atkinson, Wisconsin as a mere child back in 1981. Since then, she’s charmed radio audiences in markets including Minneapolis, San Diego, Seattle, and Houston. In 2002, she returned to her ‘home market’ of Chicago, hosting her dynamic run at then-CBS country music station US99, and IHeartRadio’s Country effort, Big 95.5.Her longevity, exceptional on-air work, and strong community involvement made Lisa Dent a household name in Chicago, putting her in the company of radio greats like Larry Lujack, Steve Dahl, Wally Phillips, Bob Sirott and John Records Landecker. Ironically, she works with Bob and John now every weekday at WGN.(02:25) Lisa shares when she FIRST knew ‘radio’ was going to be her thing – and WHERE she wanted to do it!(02:43) Working in all size markets, and for some of the best stations in the country, Lisa shares why she chose some stations over others, how things changed, and why she’s where she is now!(04:19) Lisa reveals the steps that have made her such a powerhouse in Chicago—on and off the air.(06:01) When a serious health issue hit Lisa, she re-evaluated a LOT, including how radio was treating women. Hear how it changed her career path going forward.(10:07) Along the way, Lisa’s won just about every award a broadcaster can, including induction into the Country Radio Hall of Fame. In this interview, she outlines steps other talents might consider to perhaps win some awards of their own!(13:15) In a reflective moment, Lisa offers things she knows NOW, that she WISHED she knew way back at her first stations like Fort Atkinson, WI and Rockford, IL.WGN VIDEO: Meet LISA DENTWGN AUDIO: Lisa's "Thank You Thursday"One Minute Martinizing by David MartinPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Get the FREE BRANDwidth Newsletter HERE.