SKIP MAHAFFEY is nationally known as one of America’s top Country Radio Air Personalities. His CMA and Billboard Award-Winning “Skip Show” has been a listener magnet for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa, and Dallas. Since 2016, Skip has been the morning co-host of K-LOVE, America’s largest Christian Music radio network teaming with Amy Baumann for the Skip and Amy Show, now heard on nearly six hundred stations, up from the 250 when Skip last joined us on episode 34! This time, Skip reflects on how they’ve grown (while others have shrunk) – and what’s next!Twitter: @KLOVEradioFACEBOOK: @KLOVEradioKey Takeaways:[01:38] With radio revenues continuing to decline, Skip shares some insights into the differences between performing in commercial radio versus a listener-supported model in 2022. [02:57] Skip and his team have recently relocated the show from Indianapolis to Nashville. He explains the move…and one hidden benefit that may surprise you.[04:30] As an award-winning morning show, Skip reveals what talent managers should know about the ‘care and feeding’ of a strong morning team. [05:52] Skip’s radio brand has really developed into a multi-platform play with its strong online presence. He explains how database marketing has become an integral part of the growth strategy and what changes he sees coming next. [08:23] His morning show is on almost 600 stations now, but after individual market success in markets ranging from Tulsa to LA, Skip offers some great advice for someone in the early stages of their career who is eager to learn, grow and advance.One Minute Martinizing by David MartinPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Get the FREE BRANDwidth Show Notes Newsletter

Brian Wright is a radio veteran who has successfully served many companies as Program Director, Operations Manager, and VP of programming. He now heads his own firm, the Wright Media Group, where he has focused on building alliances with scores of stations in the US & Canada. He has found that talent coaching remains of premium importance, but points out that taking certain actions NOW can be the key to radio's ratings and revenue growth as our media landscape evolves. Brian shares examples of how stations that have implemented this focus, are now leaders in their markets, and how you can, too!Key Takeaways You Won't Want to Miss:[01:38] Brian takes us inside of one of the most interactive interactive radio stations in the nation, and shares things they are doing VERY right that your station could do tomorrow! [03:52] Whenever Brian FIRST checks out a new station, certain things things prove that they ‘get it’ versus those who REALLY need help. See how your effort stacks up![06:44] As one who’s been involved in talent development of on-air performers and those who manage them, Brian shares some of the traits or characteristics that demonstrate a person has potential ─ and what are some warning sign ‘tells’ that they might NOT.[09:05] Turning to ONLINE skills, we hear how Brian notes how old-school radio job descriptions are evolving and points out things that broadcasters be fluent in doing ─ especially those who started BEFORE online was a thing?[13:05] Realizing that while there are still far fewer jobs in traditional broadcast, things ARE starting to open up as we put the pandemic behind us. Brian shares the advice he would offer to ANY person applying for a new position.Please help us thank these supporters: Musicmaster Music Scheduling | Radio Swag ShopGet our special FREEBIE HERE: Click for 22 Quotes from Seth Godin that EVERY Radio Person Should See in 2022!Learn more: ONE MINUTE MARTINIZING - GOALS by David Martin

Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of Lyles Media, Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue. Harry’s standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market share by building inspired station teams. When programming connects with your local audience,  ratings and revenue will follow. In this episode, Harry shares insights to help radio people UP THEIR GAME for 2022, by focusing on some of the basics sorely overlooked in our era of consolidation, Key Takeaways You Won't Want to Miss(01:58) Harry discusses the very first signs he looks for to see whether a radio station is likely to succeed or not, and what to do about it.(04:02) Breaking some complex concepts into bite-sized doses, Harry offers some pointers from his Radio Ratings Problem Solving Method, and how “A Self Reflection” can be a good, easy and free starting point for anyone.(08:59) Harry reminds us of what Radio's first job should be, and provides some pointers on how to make sure your station is doing it. (Spoiler: Many are not!)(11:04) As a radio veteran who works with many stations in a wide variety of markets, Harry is consistently baffled by one key thing most broadcasters don't do. He shares how it can happen, and reminds us of a secret that will correct this and grow your career!Read Dave Martin's ONE-MINUTE MARTIZING on "INTENTION" HEREBrandwidth on Demand is provided FREE, thanks to these supporters:Musicmaster Music SchedulingThe Radio SWAG Shop

Sean Ross is an undisputed industry expert on the music and format landscape—market strategy, the evolution of formats, and the evolution of radio programming in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. A longtime journalist coving the radio industry for Billboard, Radio & Records and others he now publishes the influential Ross on Radio column while serving as the Vice President of Music and Programming for Edison Research.In this episode, Sean recaps what radio went thru, with special emphasis on the double-whammy of more listener choice (due to emerging tech), and the realities of Covid. Most importantly, he offers some solid points to ponder as you work your way through 2022.Key Points you won't want to miss:[01:25] Sean recaps some of the biggest radio trends from 2021.[03:42] No matter your format(s), every station has had issues in maintaining an audience the past year. Sean looks at the causes, and what to do about it.[07:14] Sean has been quoted as saying "With Great CALL LETTERS Comes Great Responsibility". He points out some stations that are living up to this, and how they are doing it.[09:26] As we head into the third year of Covid, Sean reviews how stations handled Holiday programming and shares some surprises he found which may impact us next December.[10:18] As a born musicologist, Sean shares where he anticipates music to be heading in the next 12 months, and explores things local radio can be doing that services like Apple, SXM and Spotify simply cannot do.Free BRANDwidth Bonus: 22 Quotes from Seth Godin that YOU'LL want for 2022! Get your FREE BRANDwidth Bonus HERE: This time, One Minute Martinizing explores HABITS for the New Year

If you're not familiar with the name 'Annaliese', stay tuned! Annaliese Lemieux-Kaplan has just recently joined co-host Cash at top-rated country station, 97.3 The Eagle, in the Norfolk/Virginia Beach/Newport News market (#45).Previously, she served as morning co-host and Music Director at WQMZ Z95 in Charlottesville VA, and Afternoons at WXZO/The New Hot 96.7 in Burlington VT.In addition to radio, Annaliese has run her highly influential lifestyle blog Southern Belle in Training since 2012. [01:36] Most of us have a slightly different introduction to radio. However, Annaliese shares one of the most unusual introductions to her first radio career that we've gotten in 5 seasons![02:38] Annaliese has some great tips on handling multiple roles in some VERY different markets, and shares the FIRST THINGS she wants to know about the market, the audience, and the station?[03:45] Having just teamed up with her current partner, Cash, Annaliese offers some things YOU should look for (including some red flags to consider) before signing on with a new show.[05:23] Realizing that listeners have more and more options to get audio content including MUSIC, Analiese shares some recommendations that ANY station can do.[07:08] Analiese tells us about her blog,  Southern Belle in Training, and how that fits into her personal online strategy as an air talent from Vermont, now on the air in Norfolk -- all the while generating extra incomeSee Dave Martin's ONE-MINUTE MARTINIZING Here! 

Radio can be challenging enough in any town, but hosting a top morning show when your market is in the shadow of a Top 15 market adds a whole new level of competition.That's where KELLY & WOOD come in...to WIN! Based at Leighton Broadcasting's WILD COUNTRY 99. Kelly Jordan has been in mornings for a while, but Matt Wood is a recent addition, from his 'other job' as Sports Director for the cluster.In this episode, they offer some great tips on putting a winning morning show together, while wearing multiple hats in today's consolidated radio...and all the while keeping their eye on the prize of WINNING in their market, despite the bigger market signals that can penetrate their hometown.Key points you won't want to miss:[02:53] St. Cloud can be a unique market – serving its own area, yet living in the shadow of the Twin Cities of Minneapolis and St. Paul. And consolidated radio means everybody is wearing more hats (or headphones) these days. Kelly & Wood share a typical day and share tips for making it all work. [04:42] As a fairly new morning team, they share some invaluable tips on creating a new morning show on the fly -- and making it work![08:17] Living in a medium market while also working on multiple stations, Kelly & Wood offer helpful tips on whether to adjust their ‘on-air’ persona or just showcase different sides of their personalities.[07:09] We get some great tips for anyone trying to break into the business or advance their careers today? [14:01] Kelly & Matt each share lessons learned, and how it's evolved WHAT they do differently today, and HOW they now do it!See more Show Notes, including Dave Martin's "One Minute Martinizing" HERE...

THEY’RE MARRIED, WORK TOGETHER AND HAVEN’T KILLED EACH OTHER!When Gene and Julie Gates got married in the middle of Grand Central Terminal, the New York Times covered the story. When Oprah Winfrey heard about them, she booked them on TV. Gene & Julie hosted an award-winning American radio show in markets like Raleigh, Atlanta, San Francisco, LA, and for 8 years, took over for the legendary RON CHAPMAN at KVIL, Dallas. The NAB awarded them radio’s “Oscar”, the Marconi Radio Award. Like so many quality, veteran shows, the budget monster struck, and they were out of a show. Faced with family and life considerations as well as making a living, they took the brave and dramatic step to create a highly successful LIFE AFTER RADIO.Key points you won't want to miss:[02:04] Gene and Julie explain their decision to step away from radio -- at least for a while.[04:21] You may be surprised at how many radio skills are really transferrable 'in the real world'. Gene and Julie explain how this has really worked to their advantage![06:52] Gene and Julie also share some great options for RADIO PEOPLE who may have a hidden talent or skill that can become a profitable SIDE HACK.[08:10] Now out of radio, Gene and Julie share their view of radio from a listener standpoint...and their observations may surprise you. [11:58] Gene and Julie discuss whether they'd consider returning to radio now, and what RED FLAGS they'd be looking for.Check out ONE MINUTE MARTINIZING here!

If you’re serious about radio, audio and media as part of your career, chances are you’re familiar with Radio Halll of Famer FRED JACOBS. After a spectacular career in programming, he founded Jacobs Media in the '80s. With the arrival of digital media in the ’90s, Jacobs pivoted toward new media, starting with nationwide Techsurveys that helped identify changing audience tastes.In this episode, Fred reveals ONE saving grace for traditional media. The game plan is simple. The solution is 100% logical.The question...will anybody DO IT?

Loyd Ford has programmed successful radio brands in small, medium, large, and major markets across the U.S. and worked for a wide variety of broadcasters for several decades. His firm, ​Rainmaker Pathway Consulting Works offers strategic branding and programming solutions, in a hybrid approach that encourages ratings and revenue success with innovative strategies, ideas, and execution. You may have seen his writings in Radio Ink and other publications, including his blog. He is also frequently found on Clubhouse, where among other things, he hosts the weekly "Encouragers" series with former Brandwidth guest Skip Dillard from HOT97FM and WBLS in New York.

He considers himself an all-pro smack-talker, but after 25 years as morning host at FM99, WNOR, Norfolk, RICK RUMBLE is so much more! He does voiceovers for radio, tv, the internet -- maybe even the DVD that comes with your lawn tractor...you name it. Rick’s credits include ESPN, McDonald's, Ford...and he still finds time to write comedy for a service that supplies 600+radio stations, both domestic and international. Plus, he hosts the annual "Battle of the Bits" at the annual Morning Show Boot Camp!  He’s that rare combination of immense talent, unmatched work ethic, and exceptional character that makes him one of the best in the business.  

Rob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming career, Rob was named President of Programming at CBS Radio before starting his firm.A digital pioneer, he founded My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand.For radio people at any career stage, Rob's new book Next Job, BEST Job will save you months of wasted time surfing random job postings and uploading resumes into oblivion. His new process gives you the end-to-end tools to find the work you want. In this episode Rob shares highlights with us!One Minute Martinizing explores Finding the RIGHT Job.Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

As we discovered in our VERY FIRST EPISODE, there’s a reason that BJ Shea has become one of America's iconic morning hosts. At KISW, Seattle with partner Steve MIGS, they did the impossible: replacing Howard Stern and INCREASING THE RATINGS.  Since then, the station has enjoyed dominance at or near the top of the ratings, and easily outperforming in its target demo book after book. We thought it would be interesting to bring BJ back, along with partner Steve Migs, to explore what has changed in the four years since his first appearance, and how their show has evolved since then ─ especially after COVID-19 hit…and Seattle was confronted with some of the greatest social unrest ever. Complete show notes: https://bit.ly/BWODQ3

Dave Van Dyke was raised in radio, showcasing talents on-air…in programming, sales, marketing and research. For over two decades in some of radio's top leadership postings such as VP at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks. As you'll hear, this guy knows his stuff, and is now is company Bridge Ratings is focused on every facet of radio and Internet audience engagement.  Dave is widely regarded for his ability to forecast and gauge media trends, as they happen in real-time. Bridge Ratings conducts various studies which are available to the public which help determine the impact of our constantly evolving media landscape, and the impact on listener's time with radio. Above all, in this episode, Dave shares some steps broadcasters can take to increase the reach, impact, and revenues of a media brand by embracing the impact of all branded media platforms.This episode made possible by MusicMaster and Personality Magnet Show Prep. Visiting these links helps keep this podcast free to you!

Skip Dillard is one of America’s top radio execs. He’s worked in Detroit, DC, and San Francisco and recently wrapped up his 12th year as Operations Manager for Emmis/New York, where the legendary WBLS 107.5 is currently ranked Top 3. In addition to radio, Skip served as Top 40 and Urban managing editor for Billboard’s Airplay Monitor and has received impressive honors including frequent appearances on Radio Ink’s "Top PD's in America". He also received the Proclamation of service to New York State and New York City Hall and chairs the "Broadcast Subcommittee" of the FCC’s Advisory Committee for Diversity and Digital Empowerment. This past January 2021, Skip began his next challenge, transferring out of programming to take on a new role as the newly appointed VP of National and Community Partnerships for Hot 97 and WBLS.KEY TAKEAWAYS:Skip shares the key traits that determine the superstars of tomorrow. He also reveals some of the investments superstar talent and programmers should be making in themselves and their own career success. Skip also outlines some of the ways that HOT 97 and WBLS connect with their listeners, and shares some major takeaways for ANY radio station in ANY format.

It’s something to which many women of young children can relate: balancing work and home life. In fact, today’s guest says she does nothing but work and mom…work and mom. Hard to argue, since Leigh McNabb had her first baby about the time she became OPERATIONS MANAGER for the 10-Brand Des Moines Radio Group. THEN, she had TWINS… within the same calendar year!  Leigh has over two decades of commercial radio experience where she hosted a #1 rated morning show and programming a #1 rated radio station with stints in markets like Champaign Rockford and Kansas City before moving home to Des Moines, where she’s again making her mark. HIGHLIGHTS YOU WON'T WANT TO MISS:(2:09)  As a veteran broadcaster, OM, PD and host, Leigh offers some advice for people starting out in the industry today to help them succeed in tomorrow’s media world.(3:57) Leigh describes being a first-time multi-mom as she was arriving in a new market. We learn what Leigh looks at first when entering a new market, and shares some of the INITIAL THINGS she looks at to evaluate the current situation and staff!(6:31) With the pandemic nearing the rear-view mirror, Leigh notes how this experience may change what she’ll be looking for in future applicants(9:18) With Leigh’s impressive track record, clearly she’s worked with some exceptional people and some ‘not-so-good’ bosses, too. She reveals what they did and HOW they did it, all to make her a better radio pro.(13:07) Leigh shares critical tips for an employee who wants to make themselves INDISPENSABLE now, and be ready to move up through the ranks at a good company. 

Steve Goldstein is a recognized leader in audio programming, marketing, and management. As the Founder/CEO of Amplifi Media; an audio innovation firm that offers services such as counseling, production, and marketing of podcasts, Steve serves as an advisor to many companies such as ABC News, NBC Television, Skyview Networks, and Dave Ramsey Media. Steve is a recognized leader in audio programming, marketing, and management, who regularly speaks at major conferences including RAIN Summits, Podcast Movement. The Worldwide Radio Summit, and the recent Talk Show Boot Camp (where we ‘borrowed’ the title of this episode).Steve gives regular advice on how to improve monetizing audio content on Blogstein, Amplifi Media's Blog.Highlights you won’t want to miss:(2:10) Steve delves into the reasons (or excuses) why MORE broadcasters haven’t embraced podcasting as a way to expand listener access and ad dollars.(3:09) One broadcaster recently reached a milestone with over a BILLION downloads. We hear who it was, what makes their brand special, and how the podcast brings in a different audience than the radio show. Most importantly, Steve outlines what local radio learn from this success (4:45) Noting that FACEBOOK has been reluctant to post audio, but being forced to consider it, especially with the arrival of the ‘real time’ interactive CLUBHOUSE app, Steve shares how do he anticipates legacy platforms like Facebook, Instagram and Twitter may respond.(7:01) We’ve heard a lot about the 2 million podcast titles currently available. But Steve recently noted that the number of ACTIVE podcasts is a bit smaller. Steve shares what he’s seeing in current numbers and what trends he sees emerging for radio pods. (9:41) For the stations that have not yet gotten the memo on the power of podcasting for ratings and revenue, Steve offers some thoughts on how they can start.  One Minute Martinizing: If you’ve got a minute, we’ve got a minute for you HERE

As a recovering broadcast trendsetter. today’s guest has s extensive media experience consulting on-air, print and online media companies. After stints at VH-1 and NBC, JEFF ROWE worked at various online firms, including AOL where he was Executive producer and helped create TMZ-dot-com. He was also involved in several HD-TV projects. He works with NPR and Member stations on creating best practices for programming, on-air promotion, and the local presentation of Morning Edition, All Things Considered, and newscasts. Now, after founding various internet startups, he’s focused on Hollywood, producing “ROCK CAMP: THE MOVIE”. Today he tells us about life AFTER radio…the on-air performer formerly known as “Dallas Cole” ─ JEFF ROWE!See ROCK CAMP: The MOVIE: https://www.rockcampthemovie.com/

After ten years of too much fun on the air, consultant Randy Lane brings the perspective of a Program Director at Star 98.7/KYSR Los Angeles where he created the first successful major Modern AC, Q101/WKQX Chicago, and WRQX/Washington D.C. He has also been a General Manager and has collected numerous industry awards including Billboard’s “Consultant of the Year” for Adult Contemporary and Top 40.The Randy Lane Company has the mission of, “creating brand depth for radio stations by developing personalities that generate ratings and revenue.”  In this episode, Randy shares his thoughts on what emerging skills a winning host or PD will need to master, and what to prioritize to really be prepared to dominate in the future of audio.His post-pandemic predictions may surprise you!

Hawkeye in the Morning, (Mark “Hawkeye” Louis) has DFW’s longest running FM morning show at New Country 96.3/KSCS.. He’s a Billboard Magazine winner, the Academy of Country Music’s Air Personality of the Year and a member of the Texas Radio Hall of Fame. After years on the air with Dallas legend Terry Dorsey, and now with co-host Michelle Rodriquez, Hawkeye epitomizes how a top-rated morning show can lead in community events and maintain a massive online presence. He’s also a MASTER MARKETEER! In this episode, Hawkeye shares secrets to leverage YOUR media brand into extra income!  

Often described as a catalyst and nonconformist, branding expert Tom Asacker writes, speaks, and coaches Fortune 500 companies about radically new practices and ideas for marketplace success in times of uncertainty and change. He is a former GE executive, recipient of the George Land Innovator of the Year Award, and cohosted Media Unplugged with media researcher Mark Ramsey.Insights you won't want to miss:(1:57) From Covid to civil unrest, we live in interesting times…Tom predicts that no matter what ‘it’ is, it will change the world. We ask Tom what this means for the notion of BRANDS and branding in general, and specifically...MEDIA BRANDS?(5:59) We learn why only the CREATIVE survive and explores ways that radio people can harness creativity to remain relevant enough to KEEP their audiences.(8:07) Tom reveals how today's successful brands differ from others ─ and what that means for future marketing and advertising – especially in an audio medium?(9:51) We learn the key questions Tom thinks traditional broadcasters should be asking themselves now to be ready for our increasingly ‘on-demand’ mediascape.(11:44) Tom shares the marketing concept of “TILT”, and explores whether we've reached it in media?

R Dub! is the creator, producer, and host of the internationally syndicated radio show, Sunday Night Slow Jams, currently heard on over 200 radio stations in 14 countries. He started the show when he was just 16 years old, and has gone on to win numerous industry awards, and has been nominated for Billboards Music Director of the Year three times. His second passion is travel: he's currently on a mission to see all 193 countries on the planet…which he’s on pace to do in the next two years. He pitched his concept on SHARK TANK, and just released a book, “GO SYNDICATE YOURSELF”, from Local to National: Six Steps and Countless Secrets to Radio Syndication. In his spare time, he also programs Z90 and Magic 92.5 in San Diego, where he also handles afternoon drive.

Seth Resler is a 20-year broadcasting veteran who worked on the mic and behind the programming desk in markets ranging from Providence, St. Louis, and Seattle to Boston and New York City. He also did radio in Silicon Valley before crossing into online marketing. Now, as the “Digital Dot Connector” for Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, SEO, content marketing, lead generation, and other online tools. Seth's blog: https://jacobsmedia.com/author/seth-resler/

In this bonus episode, Musicmaster Scheduling Founder & President JOE KNAPP returns to share what prompted him to focus his programming, music, and engineering chops on a futuristic approach to scheduling music with (…gasp!) a computer. He shares some of the initial objections to using a software program inside a radio station ─  and how some radio people still exhibit those prehistoric concerns. He outlines the initial priorities in a pre-Windows computing world, and how Musicmaster has evolved to multi-faceted, the any-platform/any-device resource it has become. Joe also shares some of the ‘secret sauce’ that has made MusicMaster the world's leading music software, including a focus on superior station support and the ongoing training they are noted for.  

If you're wondering what a post-pandemic musicscape will be like in 2021 and beyond, you've come to the right place! Sean Ross is an industry expert on music,, the evolution of formats, and the evolution of radio programming strategy in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. He now serves as Edison Research’s Vice President of Music and Programming. A longtime journalist coving the radio industry for Billboard, R&R and others he now publishes the influential ROSS ON RADIO newsletter 

Roula Christie has a storied career in radio. Beginning as an hourly employee answering request lines at a hometown station, she moved to morning show host in a top 10 metro. Along the way, she’s been an integral part of a team that was named Station of the Year, took home a Marconi Award, and she received named MIW Airblazer of the year by The Mentoring and Inspiring Women in Radio Group, the MIW. After dominating mornings at stations like Q102, Philly and her current home KRBE, Houston, she’s just rolling out the nationally syndicated WEEKENDS WITH ROULA program thru Westwood One.

David Cannon and Ritchie Beams have been Ace and TJ since the early 90’s when – as the only two single guys on staff – the Louisiana natives were paired up for the first time on a local Top 40 station near their hometowns. They moved from nights to mornings, then on to Baton Rouge, then to stations in Huntsville and Birmingham in Alabama, before being hired to do a morning show in Charlotte.  Ace & TJ were eight-time nominees for CHR "Personalities Of The Year", and now host a hilarious network show originating from there.In this episode, they share their journey, how they’re staying ahead in content and marketing, share the secret appeal of the “ACE & TJ Button” ─ and more!http://acetj.com/ 

Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, and Philadelphia, and for iconic talk station New Jersey 101.5.After nearly a decade as EVP of Research for Critical Mass Media for nearly a decade, VP, Research, for the Tribune Company. Now, as EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.

We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author (Permission Marketing, Tribes, Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite budgetary pressures that can make our industry seem like it’s racing to the bottom, in this interview Seth assures radio people that there IS a way to do the work we want to do ─ and gives us some great tips on HOW. It just takes The Practice. https://www.sethgodin.com/ https://www.akimbo.link/

Valerie Geller is president of Geller Media International, a broadcast consulting firm, which has trained broadcasters throughout the world at more than 500 stations in 27 countries, including the BBC, NPR, CBS Radio and more. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in Audible form.With radio facing the triple-whammy of COVID, the local ad economy, and fewer people expected to do more, Valerie shares some stations that have really handled the pandemic well and she explores how a local PD or HOST can (and should!) ‘triage’ duties; to ensure continued relevance as we pivot to media’s ‘new abnormal. 

If the name Joe Knapp rings a bell, it will be properly sound coded, categorized, and separated from other plays, since he is the ncer and creator of Musicmaster...the world’s most popular music scheduling system. On the station side, Joe has been a chief engineer, PD and air talent for various stations throughout the midwest including the legendary WZUU FM & AM in Milwaukee. Then, he was challenged to solve a programming problem, and ended up building a better mousetrap…known as Musicmaster!In this wide-ranging episode, Joe reflects on the reasons he was first drawn to radio, to some of the biggest tech changes he sees on the horizon. He also shares his perspective on how radio is likely to operate in the “new Abnormal” and explores the skill sets that will be needed for success in the future.

Robin began her radio career at KGO San Francisco working under Jack Swanson. She was then hired to program KOA Denver. Later, when former KFI needed to find their next PD, Robin was the obvious choice. Since then, she’s kept the ratings high, helped steer KFI through a couple of snags, won some awards for the ongoing commitment to public affairs, the community and education, and keeps the promise of “More stimulating talk radio.” In this episode she also shares ALL the things she listens to (besides the radio) that help keep her stations on top.

Steve Goldstein is recognized as a foremost audio innovator and thought leader in programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies. Steven has created and developed numerous successful radio brands and nurtured and advanced local and national talent.   After holding on-air positions at several local radio stations, networks including The NBC Radio Network, and ABC Radio , he was a  co-founding partner in Saga Communications, serving as Executive Vice President and Group Program Director from the company's formation in 1986 until 2015, when he founded AMPLIFI MEDIA.   Steve now helps media brands create, develop, and monetize "original branded content” on any number of platforms…and is instrumental in creating winning recipes with audio ingredients. https://www.amplifimedia.com/

For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; and more recently by cable outlets like FOX News and MSNBC. Our guest finds this ironic since ratings qualify them as “mainstream.” And, in his view, the obsolescence of the term has never been more painfully obvious than lately, especially during the George Floyd episode.Holland Cooke is a media consultant, working at the intersection of radio and the Internet.His Website: https://hollandcooke.com/His book: https://bit.ly/HollandCookeGreatestHits 

You may wonder why Mix 92.9 has been the perennial ratings leader in Nashville, and how they maintain their market leadership. The reasons are not always obvious. And you heard right…it’s not even a Country station!WJXA & WNFN OM Barbara Bridges been named one of the top 50 Programmers in the nation four times by Radio Ink magazine and has been featured in Billboard and numerous other publications for many things, including her understanding of the relationship between sales and programming. She knows how to win in revenue as well as ratings…and you’ll learn some concepts you can put in place tomorrow!

When we want to find out what’s happening next in radio and the audio space, there’s a reason so many media pro’s contact BUZZ KNIGHT.  As the CEO of Buzz Knight Media, he specializes in providing strategic insight and guidance for media brands to achieve their rating and revenue goals ─ but that’s just the start!Buzz got his start in radio & has used it as a springboard to gain proficiency in other spaces. After holding a variety of positions ranging from on-air to Brand Manager/PD, SVP of Programming and EVP Strategy and Innovations for high profile companies like Saga, CBS, Greater Media and most recently, Beasley Broadcasting,  Buzz has deep experience and a strong affinity for audience measurement including the ratings, as well as insights into mobile, social, and the connected car. He also shares insights regularly in Radio Ink, and on his own podcast, BUZZ CUTS.And this episode, he shares them with YOU! 

Darren Wilhite and Tim Wall have been doing radio together for almost 25 years. They’ve got a couple of CMA Awards and can boast having the highest-rated morning radio show in the country. They’ve met just about every music artist they play, and likely have a story to share about each encounter. Their brand of humor can be pretty twisted, yet most stories don’t include police being called.In this episode, they share their view on the changing industry, how a network morning show fits in doing multiple formats at once, and how affiliate stations can make the most of ANY network show. They also offer tips for anyone considering starting their own show. 

Randi West has been entertaining radio audiences for more than 20 years. While she’s been on-air for most of her career, Randi’s also handled Music, Promotions, Marketing and more during  stops in Illinois, Ohio and North Carolina and most recently Tampa. No sooner does she accept the primo position of PD at Hubbard's WRMF, West Palm beach that the nation locks down to fight the Pandemic. Add a few Hurricanes and Randi is just now entering the building!Hear how she managed it all -- mostly by remote control, and how lessons learned will make her team even stronger!  

John Wetherbee is familiar to audiences all over the country for years as a Radio and TV personality, radio PD and GM. He’s even in the Georgia Broadcast Hall of Fame. Now as an AMS certified meteorologist, his RADIO WEATHER SERVICE provides a one-of-a-kind, customized lifestyle weather forecasts to nearly 200 different radio stations and three networks.  In this episode, John shares how listeners are depending more on local radio for information, and how your station can make the very most of your outsourced content providers ─ and why you should!FREE! Get John Wetherbee's Guide to Severe Weather CoverageThis episode made possible by MUSICMASTER. See how they can help your station through the current weirdness: http://www.musicmaster.com/?bwgs1

We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets. Click here for free show notes  

It’s not every day that we get to hear from America's top-rated midday host, from America’s #1 Market. HELEN LITTLE of New York City’s 106.7 LiteFM takes us inside a workday that includes both show and life prep necessary to entertain millions of listeners while they work. She’ll also voice a show for Philly’s 106.1 The Breeze. In non-COVID times, between station events, concerts, and client events, her days can easily stretch 18-hours. She also hosts one of America’s first podcasts, The Public Library. Helen has learned a LOT along the way and shares her secrets to connecting, wherever her audience is whether on-air, online, or (quarantines permitting) on location! Get complete show notes HERE.

The name Gary Berkowitz is synonymous with winning radio. On the station side, he’s been involved in every aspect of programming and managing some of America's most successful radio brands. Gary was the founding Program Director at the legendary PRO-FM, Providence. He transformed WROR, Boston from an Oldies station to one of the first AC formats in the US. Next came Detroit program News-Talk powerhouse WJR and CHR WHYT.  Then it was on to launching one of the first Hot AC's, Q95-Detroit (WKQI) which propelled his transition into consulting. Today, Gary consults many of the most successful AC radio stations in the US with a single focus: -Improving ratings for increased revenue, especially in the post-COVID era!  

Erica Farber has really climbed the ropes throughout her impressive radio career, making her one of the industry’s most respected and influential people. Many know her as the former head of R&R but it didn’t start there! After leading an impressive array of stations, she’s held nearly every position in Radio Sales & Management including Executive Vice President/Radio Development Director at INTEREP. Now, As President and CEO of the Radio Advertising Bureau, Erica leads Radio's advocacy efforts by helping to drive business, grow advertising revenue, and communicate Radio's digital transition. And in this episode, she shares some key insights on how radio can thrive in the post-COVID era. www.rab.com/  

Plain and simple, Ruth Presslaff, is a data geek.  She doesn't know how it happened, it just did. (Spoiler alert: it MAY have had something to do with Ellen’s brother, Vance DeGeneres!  Her online campaigns, contests and surveys have generated impressive ratings and revenue for media clients the world over.  Now Ruth leads the Enterprise Sales Team for Second Street Media as well as consulting other companies on the value, creation and use of effective digital marketing.Ruth has been highlighted at numerous conferences around the world including the National Association of Broadcasters, Commercial Radio Australia, RAIN, WOMMA, Local Media Association, and the Radio Advertising Bureau. Just last year, Ruth added Radio Ink’s Most Influential Women Legend to her list of awards and accolades.Get FREE Show Notes delivered to your inbox HERE

Sam Alex is a radio veteran and his new network show has already been nominated for an Academy of Country Music National On-Air Personality  Award He is a special correspondent for the TV entertainment show Celebrity Page seen on Reelz Channel and over 150 TV affiliates. Sam’s interviews have been covered in numerous media like Entertainment Tonight, E! News, PEOPLE, USA Today, Forbes, ABC News, MSN, Access Hollywood, Time and Newsweek. Sam has appeared as himself in ABC-TV’s Nashville. He is an ambassador for Get Caught Reading, a nationwide campaign to remind people how much fun it is to read. Find him everywhere on Social @SamAlexRadio For his complete bio, video's and more, click over to  samalexshow.com  

Steve Goldstein is recognized as a smart industry thought leader in audio programming, marketing and management.  He's created and developed numerous successful radio brands in virtually every format and found and grown local and national talent for both radio stations and networks. He served as Executive Vice President, Co-Founder and Group Program Director for Saga Communications, and since 2015 he’s been focused on ALL audio platforms with the foundation of AMPLIFI MEDIA.   Steve started in radio…and now helps media brands to create, develop and monetize "original branded content…like, oh, YOUR next podcast ─ and has some exceptionally SMART tips for people who want to win today AND tomorrow!  

If you live in north-central Ohio…or follow the trades, you likely noticed the campaign asking “Who is JenY”?  This time we find out. This millennial targeted station is to the mastermind of this rare multi-media radio launch, JEFF LYNN. His background with companies like Townsquare, NRG Media and IHeartRadio, made Jeff uniquely suited to coordinate all aspects of this outdoor, video, audio and social media campaign.  Now Cleveland has met JenY…and so can YOU! Listen Live to JENY 107.3 http://player.listenlive.co/33411 Radio Insight announcement: https://bit.ly/2RTAoXY Ross on Radio First Listen: https://bit.ly/2OkN6g8  

Andy Riggs has worked in the radio industry for over 20 years, starting markets like Lafayette, Chatanooga, Gainesville and Indianapolis. Riggs then landed in Milwaukee, where he the distinction of hosting mornings at IHeart’s WRNW, and since 2013 at Entercom’s KISS-FM. There he cohosts the RIGGS & ALLEY morning show. He shares what makes a winning radio partnership and reflects on the biggest misconceptions of those who THINK they’d like to be in a bigger market but maybe aren’t ‘there’ yet.  Since there's only so much you can discuss on the radio, on his podcast - Riggs OFF the Radio features a man and his microphone traveling to find the answers to life's wonders and random knowledge. During #MENtal Health Monday episodes, Riggs continues his efforts to break the stigma around mental health and suicide.

DANA CORTEZ was born in West Texas and raised by her Nana, in the Dallas Ft. Worth area.Dana never thought of a career in radio, but her Nana advised her to either be a lawyer or radio host because of her ability to argue anything. Nana was right!Now Dana is blazing a path for female hosts on radio.  As the lead of a male-dominant cast, including Executive Producer and Husband DJ Automatic… and their best friend, Comedian Anthony A…Dana has indeed become the voice of her listeners.After a successful track record in both large and small markets, she is now one of radio’s quickest rising stars and one of the first Latinas to host a nationally syndicated show!