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Maker & Moxie
If you’re ready to get more eyes on your work, more dollars in your pocket, and more creativity in your life, you’re in the right place. Welcome! This is how we're gonna do it. Brand Your Passion is the show that helps you utilise branding & marketing to turn the thing you love the most into something that people know and love you for.
Total 127 episodes
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26: Vision statement template | how to write an epic vision statement

26: Vision statement template | how to write an epic vision statement

When it comes to brand strategy, a vision statement is often seen as the holy grail, part of the winning trifecta of vision, mission, and values. Your vision is the north star of your brand that guides everything that you do and is there to help you take your business forward. But how do you write one, and what makes it effective?Ready to write your own vision? Vision Statements for Creatives will teach you all about vision statements, guide you through uncovering & writing your own, and provide you with 60+ examples to inspire you along the way. Grab it here: https://shop.makerandmoxie.com/vision-statementsTimestampsIntroduction: 00:00Vision vs mission: 01:20What’s in a vision: 02:45Your vision needs to be: 05:30How to write a vision: 07:00Wrap up: 10:00Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
12:2413/04/2021
25: How to create on-brand content that gets engagement (kick social media's ass)

25: How to create on-brand content that gets engagement (kick social media's ass)

As creatives, we want to share our work with the world, but getting it out there can feel like an impossible task full of algorithms, audiences, and ads. It doesn’t have to be that way though. Creating engaging content can actually be full of celebration, community, and creativity – here’s how!Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
13:2006/04/2021
24: Visualise your vision | how to effectively design your logo

24: Visualise your vision | how to effectively design your logo

Getting a logo and making it perfect can be the most stressful part of building a brand identity for creators. This one design element is the thing that holds a lot of people back from starting their business, and stops them from sharing their work online. If you’re ready to design an aligned and effective logo, it doesn’t need to be overwhelming. Let’s dive into this iconic part of the brand design process and look at how you can create your own logo!Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistTimestampsIntroduction: 00:00Understanding your brand: 02:35Choosing to design or hire: 04:10Finding inspiration: 05:05Sketching ideas: 05:50Starting in black & white: 07:50Choosing your software: 08:30Start with typography: 08:55Add design elements: 09:20Choosing different logo types: 09:45Creating an effective logo: 12:00Wrap up: 15:25Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
21:4523/03/2021
23: How to create unstoppable design elements for your brand

23: How to create unstoppable design elements for your brand

From the colours that you use, to your font choices and beyond, the design elements that are included in your brand tell your story and appeal to your ideal audience. Whether you’re working with a brand designer, or creating your own designs, building a brand identity for your small business is all about making sure that your vision is accurately and effectively reflected in your visuals. Creating unstoppable design elements is, therefore, the key to building an unstoppable brand.Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistTimestampsIntroduction: 00:00Key design elements: 01:20How to create your design elements: 05.15Building a TUFF identity: 13:30Wrap up: 18:20Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
21:5316/03/2021
22: 8 tips for growing your brand on instagram without losing your mind!

22: 8 tips for growing your brand on instagram without losing your mind!

The thing I get asked the most about branding, is how to build and grow your brand on Instagram. So I’m here to answer that question today with some tried and true methods for attracting your ideal audience, increasing your engagement, and building your brand online, without losing your mind! Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistTimestampsIntroduction: 00:00My approach to Instagram: 00:55Instagram growth tips: 03:20Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
18:0223/02/2021
21: Monique Floyd on adapting your offers, owning your mission, and being more of yourself

21: Monique Floyd on adapting your offers, owning your mission, and being more of yourself

This week on the Brand Your Passion podcast, I was joined by Monique Floyd, AKA King Moe, brand photographer and creator of the best-selling course and movement, love your selfie!Monique is a photographer who does so much more than take photos. Moe gives women power, amplifies their voices, and plants seeds to empower through her work, and has recently transformed that work into a best-selling online course and movement, Love Your Selfie!In this amazing episode, we talk about adapting your offers through COVID, owning your mission through everything, the power of a mission that ties everything together, and how being more of yourself attracts more people. And so much more!Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
35:5616/02/2021
20: Building an identity | deciding whether you need a brand designer, or a brand coach

20: Building an identity | deciding whether you need a brand designer, or a brand coach

Do you have some branding goals on your to-do list this year, but don’t know who you need to be hiring to make those goals happen? Is it a brand designer? Is it a brand coach? Well, I started my career as a brand designer and now am a brand coach, so I’m here to clarify both for you! I’m here to tell you what a brand designer does, what a branding coach does, and how the frick you know which one you need to hire to grow your business!Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistTimestamps: Introduction: 00:00What are the differences?: 05:10How to decide who to hire: 11:55Wrap up: 17:15Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
20:5409/02/2021
19: 2021 brand plan | your guide to yearly brand planning

19: 2021 brand plan | your guide to yearly brand planning

It’s almost 2021! Now that we’ve reflected on 2020 and reviewed our brand over the last year, it’s time to look forward and plan how we’re gonna smash those big branding goals of yours this year!. In this week’s episode, I’m talking all about why you need to do a brand plan every year, what you need to plan, and how to plan it.Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!agram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
20:1122/12/2020
18: Viv Kruckow on owning your weirdness, tuning into your intuition, and growing through business

18: Viv Kruckow on owning your weirdness, tuning into your intuition, and growing through business

This week on the Brand Your Passion podcast, I was joined by coach and creative, Viv Kruckow, AKA Rust Creative.Viv is a creative herself, hosting a podcast, creating merch, writing books, and more, as well as coaching and guiding other creatives through their process and helping them embrace their creative magic. In this amazing episode, we talk about owning your weirdness, tuning into your intuition, and growing through business.Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challengeReady to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistRead the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
42:2115/12/2020
17: 2020 brand reflection | how to review your brand each year

17: 2020 brand reflection | how to review your brand each year

Alright team, we’ve almost made it out of 2020! While I know most of us want to leave this year behind, when it comes to moving forward with your brand, you’ve gotta look back first. In this week’s episode, I’m talking all about why you need to do a brand review every year, what you need to review, and how to review it.Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistTimestampsIntroduction: 00:00Why you need a brand review: 01:24What to review: 04:16How to review it: 06:57Wrap up: 10:47Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
13:3008/12/2020
16: Writing your values |  your go-to guide to writing effective brand values

16: Writing your values | your go-to guide to writing effective brand values

Your values are one of the most important parts of your brand. They inform your decisions, help you stay on track towards your vision, and let your audience know what you’re all about. But how the HECK do you write them?! Let me tell you!Ready to write your own brand values? Brand Values for Visionaries will teach you all about brand values, guide you through uncovering & writing your own, and provide you with 150+ examples to inspire your values. Grab it here: https://shop.makerandmoxie.com/brand-valuesTimestampsIntroduction: 00:00What are brand values: 01:20Why are they important: 02:00How to choose your values: 06:30How NOT to write your values: 07:40Brand value examples: 08:30How to write your values: 11:10Wrap up: 11:50Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
14:4524/11/2020
15: Alexis Teichmiller on finding your calling, trusting your intuition, and involving your community in the process

15: Alexis Teichmiller on finding your calling, trusting your intuition, and involving your community in the process

This week on the Brand Your Passion podcast, I was joined by entrepreneur and creative, Alexis Teichmiller.Alexis is a podcaster and coach who helps women live a deeper life, show up consistently for themselves, and be proud of who they are. She’s ALSO a consultant for SAAS companies, helping them grow their affiliate marketing programs. A multi-passionate creative with a passion for people, Alexis has an amazing understanding of what it means to embrace your creative instincts.In this amazing episode, we talk about finding your calling, trusting your intuition, involving your community in the process, and more!Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
55:4717/11/2020
14: Building a strengths-based brand | how to use your unique strengths to build your perfect creative business

14: Building a strengths-based brand | how to use your unique strengths to build your perfect creative business

Your strengths are the things that you are naturally great at. They’re the things that people come to you for, the things you excel at, and the things that make you such a brilliant creative. Your unique combination of talents, skills, and behaviours is what sets you apart from every other creative, but how can you use them to your advantage when it comes to branding? How can you use your strengths to stand out, speak up, and shine? In this week’s episode, I’m answering these questions and more!Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistTimestampsIntroduction: 00:00Why build a brand around your strengths?: 01:45How this changed my business: 03:50My strengths: 06:00 Finding & understanding your strengths: 08:30How to use your strengths: 10:25Wrap up: 11:55Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
14:4303/11/2020
13: Sophie Timothy on growing community, adapting your brand, and leaning into your uniqueness

13: Sophie Timothy on growing community, adapting your brand, and leaning into your uniqueness

This week on the Brand Your Passion Podcast, I’m joined by Sophie Timothy, AKA Sister Scout! Sophie is a brand photographer, mentor, and creator of the Sister Scout Hood. As an expert in telling stories through photography, an experienced creative entrepreneur, and someone who has been through the branding process several times, Sophie has the insight and knowledge we all need to hear! In this episode, we talk all about growing a community around you, adapting your brand as you grow, and leaning into your uniqueness. Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
39:3327/10/2020
12: Brand strategy 101 | the essential elements every effective strategy needs

12: Brand strategy 101 | the essential elements every effective strategy needs

Brand Strategy is your recipe for success as a creative entrepreneur, and it’s all about getting clarity about who you are, what you’re all about, and where you’re going. It’s the first, most valuable step in branding, and is the key reason why branding is so important. The process is deep, powerful, and transformative, and the resulting strategy document is your magical guide to everything you’ll do from then onwards.When done well, a brand strategy can become the foundation of your whole business, but what the heck goes into that document? Ready to get started on your own brand strategy? The Creator Clarity Bundle will teach you all about your vision, mission, and brand values, guide you through uncovering & writing your own, and provide you with hundreds of examples to inspire you along the way. Grab it here: https://shop.makerandmoxie.com/creator-clarity-bundleTimestampsIntroduction: 00:00Disclaimer: 01:10Your Identity 03:36Your People: 04:15Your Voice: 05:21Your Vibe: 06:24Wrap up: 07:06Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
10:1220/10/2020
11: Mia Saine on finding your style, being authentically yourself, and embracing the power of your work

11: Mia Saine on finding your style, being authentically yourself, and embracing the power of your work

This week on the Brand Your Passion podcast, I was joined by Illustrator & Designer, Mia Saine, whose spectacular work focuses on the empowerment of minorities in their personal and professional pursuits!Mia has collaborated with many incredible brands and organizations, most recently with Google, and their work discusses important topics such as racial injustice, PCOS, mindfulness, saving the bees, and more. In this amazing episode, we talk about finding your style, being authentically yourself, embracing the power of your work, and SO much more!TimestampsPodcast intro 00:00Episode intro: 00:43Mia’s creative journey: 02:14Transitioning from design to illustration: 07:15Mia’s branding: 12:31The power of illustration: 22:17Using your voice: 30:10The design & Illustration combo: 35:19Mia’s biggest branding lesson: 37:10Wrap up: 40:40Podcast outro: 44:24Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challengeRead the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
45:4913/10/2020
10: Brand identity for small business | the fundamental guide to an unforgettable business

10: Brand identity for small business | the fundamental guide to an unforgettable business

As a small, creative business, creating your brand identity can feel overwhelming or intimidating. Not knowing where to start or what to consider, especially when you know that consistency is so important for brands, can hold you back from building your brand and getting your business going. To help you break free from that uncertainty, this article is your fundamental guide to all of the things you need to consider in order to create an unforgettable brand!Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistTimestampsIntroduction: 00:42Before you create your brand identity…: 01:14So, what goes into building a brand identity?: 02:00Logo: 02:13Colors: 03:07Typography: 04:36Patterns: 06:07Icons: 06:40Illustrations: 07:30Photography: 08:14Animation: 09:38Music: 10:35Wrap up: 11:47Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
14:0906/10/2020
09: Social media branding | your complete social media handbook

09: Social media branding | your complete social media handbook

Once you’ve signed up to social media and started promoting your creativity, how do you brand it and make it consistent? I'm here to give you your one-stop-shop social media handbook. I’m here to show you how to brand each platform and what you need to think about on and across each one. Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistRead the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
17:1822/09/2020
08: Charli Prangley on being human, accepting help, and evolving your brand over time

08: Charli Prangley on being human, accepting help, and evolving your brand over time

This week on the Brand Your Passion podcast, I was joined by Charli Prangley, a marketing designer and side-hustle addict based in Valencia, Spain. Alongside working full-time at ConvertKit as a Marketing Designer, Charli hosts the DesignLifeFM and Inside Marketing Design podcasts, runs a YouTube channel with over 175K subscribers, designs and sells digital products, and speaks at events all around the world.In this episode, we talk about being human and putting the personal in personal brand, accepting help from others who are experts at what they do, niching, evolving, and transitioning your brand over time, and more!LinksReady to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challengeCharli’s font: https://charlimarie.com/product/grayscaleCharli’s YouTube Channel: https://www.youtube.com/charlimarietvCharli’s website: https://charlimarie.com/Charli on Twitter: https://twitter.com/charliprangleyCharli on Instagram: https://www.instagram.com/charliprangley/Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
38:3215/09/2020
07: Brand consistency | why is consistency important for brands?

07: Brand consistency | why is consistency important for brands?

This week we’re taking a look at brand consistency. When it comes to branding, you will probably have heard that consistency is key, and that’s 100% correct. Once you understand why branding is important, have clarity about your brand strategy, and have creatively put together your brand identity design, the most important thing you can do for your brand is keep it consistent. But why is it that important, and how do you achieve brand consistency?Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistTimestampsIntroduction: 00:00What is brand consistency: 01:08Why is it important: 03:165 Reasons why brands need consistency: 05:57 How to create consistency: 11:57Wrap up: 15:30Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
18:1801/09/2020
06: Brand design 101 | brand design tips to help your creative business grow

06: Brand design 101 | brand design tips to help your creative business grow

This week it’s all about brand design. What is it? How is it different from brand strategy? What does it include? And how can I do it? I’m answering all of these questions and more in this episode, Brand Design 101 | Killer Brand Design Tips to Help Your Business Grow.Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistTimestampsIntroduction: 00:00Recap: 01:05What is brand design?: 01:43The three steps of brand design: 01:43Defining your vibe: 03:12Making your vision visible: 04:52Boosting your brand: 05:20Recap: 06:46Wrap up: 07:35Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
09:5025/08/2020
05: Terence Tang on authenticity, letting go, and the realities of creative business

05: Terence Tang on authenticity, letting go, and the realities of creative business

This week on the Brand Your Passion podcast, I was joined by Terence Tang, A.K.A Tinlun Studio, a hand-lettering artist and designer from Houston, Texas who creates murals and other lettering pieces, has his own apparel store, runs the HumanKind Project, and more! Terence has collaborated with brands like Nike, created custom pieces for NBA players, and been featured in lettering books like Goodtype and Typism, alongside running his apparel store, creative commercial client work, and cultivating his own lettering practice.In this episode we talk about being authentic in your brand, letting go of things that take away from your creativity, and the realities of growing a creative business, among other fab things. We also get Terence’s top tips for business and life as a creative entrepreneur!LinksReady to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challengeTinlun studio store: https://shop.tinlunstudio.com/Terence’s Instagram: https://www.instagram.com/tinlunstudio/Tinlun lifestyle Instagram: https://www.instagram.com/tinlunlifestyle/Tinlun Studio website: https://www.tinlunstudio.com/Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
46:1511/08/2020
04: The brand strategy ultimate guide | kickass techniques for your creative business

04: The brand strategy ultimate guide | kickass techniques for your creative business

This week I’m giving you a deeper dive into brand strategy, sharing the three main steps for getting clarity about your brand, and somehow relating strategy to cake! I talk about what brand strategy is, why you need it, and how to do it.Ready to get started on your own brand strategy? The Creator Clarity Bundle will teach you all about your vision, mission, and brand values, guide you through uncovering & writing your own, and provide you with hundreds of examples to inspire you along the way. Grab it here: https://shop.makerandmoxie.com/creator-clarity-bundleTimestampsIntroduction: 00:00What is brand strategy: 01:05Brand strategy metaphors: 01:17The three steps of strategy: 02:43Recap: 6:47Wrap up: 7:35Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
09:5004/08/2020
03: 10 reasons why branding is important for creatives

03: 10 reasons why branding is important for creatives

Today on the Brand Your Passion Podcast we’re discussing why we even need to think about branding. As creatives with personal brands, it can be tempting to think, “well my brand is just me, I don’t need to do anything about it.” But intentional branding has the power to change everything.  In this episode I give you the 10 reasons why branding is important for creatives.Ready to start building your brand today? Download my Ultimate Branding Checklist hereTimestamps Introduction: 00:00Reason #1: 01:14Reason #2: 02:17Reason #3: 03:47Reason #4: 04:53Reason #5: 06:22Reason #6: 07:22 Reason #7: 09:12Reason #8: 10:53Reason #9: 12:46Reason #10: 13:55Recap: 16:28Wrap up: 17:04Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
18:5320/07/2020
02: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand

02: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand

This week on the Brand Your Passion Podcast, I was joined by Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours. She has spoken at VidCon, premiered videos at Buffer Festival, was an official Man Booker Prize Vlogger, has appeared in the New York Times, Variety, HuffPost, and Forbes, and has interviewed the likes of Michelle Obama, Bill Gates, and Margaret Atwood.In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible.Links:Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challengeAriel’s Instagram: https://www.instagram.com/arielbissett/Books Unbound Instagram: https://www.instagram.com/books_unbound/The Reading Rush: https://www.instagram.com/thereadingrush/Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
44:1213/07/2020
01: What is branding? A creative’s guide to brand, strategy & identity

01: What is branding? A creative’s guide to brand, strategy & identity

Ready to start building your brand today? Download my Ultimate Branding Checklist hereKey TakeawaysYour brand is the perception that people have about you and your business.Branding is the process of informing this perception.A brand strategy is your plan for how you’re going to do just that.Your visual identity is how you present that to the world.TimestampsIntroduction: 0:00What is branding?: 0:55Brand definition: 5:28Branding definition: 6:24Brand strategy definition: 6:49Visual identity definition: 7:15What branding can include: 7:48Wrap up: 9:19Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
11:1607/07/2020
00: Welcome to the Brand Your Passion podcast!

00: Welcome to the Brand Your Passion podcast!

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
04:3230/06/2020