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Maker & Moxie
If you’re ready to get more eyes on your work, more dollars in your pocket, and more creativity in your life, you’re in the right place. Welcome! This is how we're gonna do it. Brand Your Passion is the show that helps you utilise branding & marketing to turn the thing you love the most into something that people know and love you for.
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76: 29 for 29: Lessons I’ve learnt about running a creative business

76: 29 for 29: Lessons I’ve learnt about running a creative business

Twenty NOIIIIINE. Yep, guess who’s 29?! This gal. I turned 29 a couple of days before this episode comes out, so i’m doing the classic thing of sharing 29 things I’ve learnt about running a creative business in my 29 years of existence. Let’s dive in!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
26:5420/06/2023
75: Defining Your Vibe: How to curate a super useful moodboard for your brand

75: Defining Your Vibe: How to curate a super useful moodboard for your brand

Okay, so you’re ready to design your brand identity, or do a rebrand or refresh of what you’ve already got. What’s your first step? Drawing a logo? Choosing colours? Scrolling font options. While these things can super fun and exciting, you’re missing a vital step.Moodboards.Today I’m going to walk you through exactly how to curate a kickass moodboard for your own brand so you can design an intentional, effective brand super efficiently and make sure it works for you and your brand strategy.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
14:1613/06/2023
74: Email Marketing for Creatives: How to get started & build your list

74: Email Marketing for Creatives: How to get started & build your list

All of us want to grow our brands and connect with our audience on a deeper level. And I’m guessing we all would love more sales, right? Well if that’s you, email marketing might be just what you need. But if you don’t do any email marketing in your business, or you’ve set up an email list but haven’t done much with it, I’m guessing you’re not super sure where to start and how to use it effectively.In this episode, I'll walk you through the steps to get started with email marketing, from choosing your email service provider to creating an irresistible opt-in freebie. Whether you're brand new to email, or need a boost to get things going, this guide will help you build your email list and connect with your fans in new ways.–––––––––––––––––––––––Set up your free ConvertKit account hereRead the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
13:0706/06/2023
73: How to maintain brand consistency when working with others in your creative business

73: How to maintain brand consistency when working with others in your creative business

Are you ready to get someone else in to help you with your brand? If you are, how do you communicate it with them so that they understand what you're about and they can confidently implement things in a cohesive, consistent way? In this episode, we’re talking about exactly how you can communicate your brand to your contractors or employees or collaborators to keep things consistent no matter who’s creating things for you.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
11:2930/05/2023
72: 12 mistakes to avoid when designing your brand identity

72: 12 mistakes to avoid when designing your brand identity

Are you in the process of designing your brand identity? Are you maybe about to start doing that or maybe you're hiring someone to help you? Well, either way, I wanna make sure that you do it right so that you have an amazing, effective, efficient, kickass brand identity that does what it needs to do. So in this episode let's talk about the 12 mistakes to avoid when designing your brand identity.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
22:0523/05/2023
71: Lucy Mutimer on rebranding your business, getting your first clients, and the advantage of not niching down.

71: Lucy Mutimer on rebranding your business, getting your first clients, and the advantage of not niching down.

This week on the Brand Your Passion Podcast, I talk to illustrator and game developer, Lucy Mutimer.Lucy is from Melbourne Australia. Her life, as she says, has a killer soundtrack and too much caffeine. She has made art for many places including Lumi Interactive, Vectorstorm, and Normal Wholesome.In this amazing episode, we talk about how to get clients early in your career, learning from others to build a brand that works, translating who you are as a person into an authentic brand, how Lucy rebranded her business, the advantage of NOT niching down and so much more.–––––––––––––––––––––––Connect with LucyWebsite: LucyMutimer.comTwitter: @ LucyCrimefightrTumblr: @ LucyCrimefightrSee her work in MMORPG Tycoon 2 and Kinder WorldPurchase select prints of her work–––––––––––––––––––––––Read the accompanying blog postTag me on Instagram and let me know you're listeningAnd sign up to the Moxie Musings newsletter for more goodness like this–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
39:2416/05/2023
70: 50 content ideas for artists to establish your brand on social media

70: 50 content ideas for artists to establish your brand on social media

We all get stuck sometimes knowing what to post on social media. You really want people to know who you are, what you do, what you're all about, as well as obviously keeping them up to date with the products that you're releasing, the art that you're working on, and all the information that they need to know about where to find you and how to buy from you.But what can you post that will help you build your brand? In this episode, I’m here to give you a list of 50 content ideas that you can use to introduce and establish your brand on social media.–––––––––––––––––––––––Read the accompanying blog post.Ready to start building your brand today? Get Pinpoint Your People here.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
12:4509/05/2023
69: How to decide which new social media platforms to jump on & which to ignore

69: How to decide which new social media platforms to jump on & which to ignore

Lemon8, read CV, BeReal, Hive, Mastodon, Clubhouse. There are endless new platforms and features popping up every week - some stick around, others don’t - so how do you know which ones to jump on and invest time in, and which not to? In this episode, I’ll help you figure out which ones to focus on, which ones you can ditch, and how to go through that process.–––––––––––––––––––––––Read the accompanying blog post.Ready to start building your brand today? Get Pinpoint Your People here.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
16:4702/05/2023
68: The 10 things that successful artists have in common

68: The 10 things that successful artists have in common

Over the years, I've interviewed 20+ creatives on Brand Your Passion, worked with hundreds of other creatives, been a creative myself, a spent a lot of my time observing creatives that I love. What is it that makes their brand successful? What is it that ties them together? In this episode, I share the 10 things that successful artists have on lock so that we can all learn from the best and become the successful, wonderful, amazing artists that we wanna be!.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
21:0324/04/2023
67: The #1 thing that every brand needs

67: The #1 thing that every brand needs

There are lots of things that go into building a brand, from your brand strategy to your visuals to the way you share and grow your brand. But what’s the number one thing every brand needs? Where should you start? Let’s dive in and talk about it.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
11:4818/04/2023
66: Renata Paton on getting started as an artist, expanding into new mediums, and committing to your content

66: Renata Paton on getting started as an artist, expanding into new mediums, and committing to your content

This week on the Brand Your Passion Podcast, I talk to Melbourne-based indie artist, Renata Paton.Renata, also known as GremRen, is all about fun creatures and punchy color palettes.You can see her messing around with paint pens, yarn, wood carving, and the list goes on. AKA, if it's vibrant and fun, she is in. In this episode, I talk to Renata all about her secrets and I find out how on earth she has done it to build thousands of followers worth of audience, an amazing art style and that kick ass brand.In this episode, you're gonna learn things like how to get started as an artist, how to find your style, how can you balance work, your art, your creativity with creating a consistent brand. How do you expand into new mediums and still keep your brain consistent? How do you show up every single day online and build an audience that loves your work and a lot more, obviously?–––––––––––––––––––––––Connect with RenataWebsite: gremren.carrd.coInstagram: @ gremrenTwitter: @ gremren_TikTok: @ gremren–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
42:4411/04/2023
65: So your work’s getting featured: how to make the most of the opportunity & grow your audience

65: So your work’s getting featured: how to make the most of the opportunity & grow your audience

Okay, so you’ve got an opportunity. You’re going to be a guest on a podcast, or a speaker at an event, or your work is going to be featured in a magazine, for example. How do you make sure you’re making the most of that opportunity? In this week’s episode, we’re talking about 6 super practical things you can do to maximise your reach and grow your audience.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
13:2904/04/2023
64: The ultimate guide to creating a consistent brand experience that wows your customers

64: The ultimate guide to creating a consistent brand experience that wows your customers

You already know that branding is important. You’ve got a tagline, your website looks great, and you’re creating kickass content that shares your work with the world. But how do you take your brand to the next level? One of the ways you can do it is with a consistent customer experience that wows your audience every damn time. In this episode we’re gonna go through the ultimate guide to making it happen.–––––––––––––––––––––––Read the accompanying blog post.Download the Brand Experience Tracker Notion template here.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
14:5228/03/2023
63: 5 Big myths about branding that are totally holding you back

63: 5 Big myths about branding that are totally holding you back

Have you ever heard some things about branding and thought, “wait a minute, that can’t be right.” Or heard one person say one thing and one person say another, leaving you in the middle, just confused. Or maybe you’ve had some things in your mind about branding that have stopped you from taking action or making changes. Well that ends today.There are a BUNCH of myths about branding. I literally could have a list of 20+, but today I’m going to bust the 5 big ones that are totally holding you back.–––––––––––––––––––––––Read the accompanying blog post.Download the Brand Strategy Kit for Creators and start clarifying your brand today.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
33:1421/03/2023
62: Jessica Abel on standing out, staying punk, and being bold about sharing your work

62: Jessica Abel on standing out, staying punk, and being bold about sharing your work

This week on the Brand Your Passion Podcast, I talk to author and indie cartoonist-turned-creative business strategist, Jessica Abel.Jessica is the founder of Autonomous Creative and an accomplished author who’s published a number of comics and prose books, including Growing Gills: How to Find Creative Focus When You're Drowning in Your Daily Life and Out on the Wire: The Storytelling Secrets of the New Masters of Radio. She specializes in helping mid-career creatives build businesses designed from the ground up to meet their financial needs without burning themselves out or sacrificing their creative integrity. She’s also chair of the illustration program at the Pennsylvania Academy of Fine Arts.In this amazing episode, we talk about the punk strategies that got Jessica known & still work today, how to get opportunities that grow your brand, the two reasons artists share their work publicly, how consistent marketing compounds over time, why you need to keep going and commit to your work long-term, and so much more.Connect with JessicaWebsite: jessicaabel.comInstagram: @autonomouscreativeLinkedIn: @jccabelRead her latest article: jessicaabel.com–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
46:3414/03/2023
61: 9 reasons why you need a clear brand to take your creative business to the next level

61: 9 reasons why you need a clear brand to take your creative business to the next level

Are you ready to take your brand to the next level? If you are, you might be thinking, okay, I need to design a new website, or I've gotta start posting more on TikTok. But what if I told you that actually, the number one thing that you need to turn things up a notch before you do any of those other things is a clear brand?In this week's episode, we are gonna be talking about the nine reasons why you need a clear brand to take your business to the next level.Read the accompanying blog post at https://www.makerandmoxie.nz/blogReady to start building your brand today? Get Pinpoint Your People here: https://shop.makerandmoxie.com/pinpoint-your-peopleTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxieAnd sign up to the Moxie Musings newsletter for more goodness like this: newsletter.makerandmoxie.com–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion podcast? View the options and book in here: passionfroot.me/makerandmoxie
16:5807/03/2023
60: 20 ways creatives can use a brand strategy

60: 20 ways creatives can use a brand strategy

We love a brand strategy document. It’s your go-to guide and reliable roadmap for your brand, a.k.a. the Holy Grail of documents. We’re massive advocates for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams. But creating your brand strategy document is just step one. From there, it’s time to put all that magic into action. To do that, we’re here to tell you 20 tried and tested ways that creatives can make damn good use of their brand strategy. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Make decisions: 03:12Write copy: 04:22Direct your marketing efforts: 05:06Create content: 05:42Design your visual identity: 06:49Structure your products and services: 07:45Create freebies: 08:40Plan your customer experience: 09:08Prioritise projects: 10:02Set goals: 10:45Pitch your business: 11:24Create campaigns: 12:13Choose clients: 12:47Structure processes: 13:38Hire contractors: 14:22Hire people: 14:42Prioritise investments: 15:35Choose events and opportunities: 16:28Create marketing funnels: 17:29Measure success: 18:16Wrap-up: 18:59 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
22:4421/06/2022
59: Why creatives need to pinpoint their people

59: Why creatives need to pinpoint their people

We’re all here to connect with the wonderful, magical clients and customers of our dreams. But how do we pinpoint exactly who the heck they are? If you’re ready to know exactly who your ideal audience is, how to find them, and why that’s so important for connecting and selling to them, then read on because we’ve got all the goodies you need to know! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00What is an ideal audience: 01:48Myths about choosing your audience: 02:49The 3 different audience types: 05:406 reasons to pinpoint your people: 07:08Wrap-up: 12:14Pinpoint Your People here: https://shop.makerandmoxie.com/pinpoint-your-people Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
16:4207/06/2022
58: Whitney Manney on seizing opportunities, separating yourself from your brand, and honouring your inner art kid

58: Whitney Manney on seizing opportunities, separating yourself from your brand, and honouring your inner art kid

This week on the Brand Your Passion podcast, I was joined by an utterly incredible creative who makes the phrase ‘passion for fashion’ take on a whole new meaning, Whitney Manney. Whitney is a fashion and textile designer from Kansas City with a BFA in Fibers and a desire to create art through her fashion - something she’s most definitely achieving with her independent label WHITNEYMANNEY. Creating a narrative between colour and pattern is a signature of her work, or as she puts it, “My job isn’t done until everybody in the world believes fashion is art”. In this amazing episode, we talk about how challenge can light a fire for your passion, taking hold of incredible opportunities when they come your way, and finding that fine balance between yourself, your art and your brand. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Whitney:Website:https://www.whitneymanney.com/IG: https://www.instagram.com/whitneymanney/Twitter: https://twitter.com/WHITNEYMANNEYFacebook: https://www.facebook.com/WhitneyManney.WMNewsletter: https://whitneymanney.ck.page/ Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
35:0117/05/2022
57: 8 creative branding ideas to implement on twitch

57: 8 creative branding ideas to implement on twitch

When it comes to Twitch, there are so many elements of your channel that you can brand. So many, in fact, that you might be left wondering where the heck to start and what you should be designing. We’re here to give you the cheat sheet on how to design and brand your Twitch channel so you can kick things off with a bang and attract your dream audience to come and hang out while you stream. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Profile photo and banner: 02:02Video player banner: 03:01Info panels: 03:44Scenes: 04:21Graphics and overlays: 05:19Emotes: 07:05Alerts: 07:51Suggested streamers: 08:29Wrap-up: 09:32 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
12:1410/05/2022
56: Brand archetypes 101: what they are, which is yours, and how to use them

56: Brand archetypes 101: what they are, which is yours, and how to use them

If you think about any story you've ever read or any movie you've ever watched, there are typical characters we encounter. There's the Hero, the Jester, the Wise Sage, and many more. We're familiar with these characters and intuitively understand who they are - and we can harness that very same power for your brand. Say hello to brand archetypes! We're here to give you the 101 on what brand archetypes are, which ones best describe your brand, and how you can use them to make your brand feel super relatable and familiar in your audience’s eyes. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00What are brand archetypes: 01:36The 12 brand archetypes: 05:25Finding the archetype that fits your brand: 09:57Implementing your archetype: 12:32Wrap-up: 13:58 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
16:0526/04/2022
55: Ashlyn Greer on finding your passion, starting a business, and balancing it all

55: Ashlyn Greer on finding your passion, starting a business, and balancing it all

This week on the Brand Your Passion podcast, I was joined by personal stylist, Fashivly founder, talented TikTokker and writer, Ashlyn Greer. Ashlyn has always had an undeniable passion for fashion, before she even knew what it really was, let alone that it could be a career! But even after finding her career in fashion, she knew that she could do what she loved AND create things that mattered and made a difference. Enter, Fashivly - an online personal styling service for real people living real lives. In this amazing episode, we talk about how to find and ground yourself in your true passion (and that we all have one!), starting and scaling the Fashivly brand, growing on TikTok, balancing the zillion creative passions you want to follow in life, and so much more! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Ashlyn:Website: https://www.fashivly.com/IG: https://www.instagram.com/fashivly/TikTok: https://www.tiktok.com/@fashivly Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
35:5812/04/2022
54: 9 ways to reach your audience other than social media

54: 9 ways to reach your audience other than social media

Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience, creatives included.But today, we want to remind you that it’s not your only option. Whether you’re frustrated with social media, not getting what you want out of it, or it’s just not your cup of tea, there are plenty of other ways to connect with people and bring in leads. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps:Introduction: 00:00Local events: 02:11Speaking: 03:50Guest writing: 04:53Joining communities: 05:53SEO: 07:32Pinterest: 08:46Magazines & newspapers: 09:24Printing flyers, posters & business cards: 10:51Sponsorships & collaborations: 11:38How to decide what to do: 12:51Wrap-up: 14:04 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
16:3005/04/2022
53: Why, when, and how to trademark your business name

53: Why, when, and how to trademark your business name

Building a brand takes a heck of a lot of work. It’s about choosing a name, creating a logo, building a reputation, growing an audience, and so much more.  It’s smart for you to want to protect that! That’s where that tiny little ‘R’ icon comes in - a trademark. Having recently trademarked the Maker & Moxie name, we’re talking all about what a trademark is, why you would register one, and how to get your hands on one if you decide that a trademark is the way to go for you. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Trademark vs copyright: 02:35Why you should register a trademark: 03:04When to register a trademark: 06:53How to register a trademark: 09:30Wrap-up: 16:25 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Chat with us in The Studio: https://discord.com/invite/RkgT2JG2zp Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
19:3529/03/2022
52: Pandr Design Co on finding a creative partner, writing your first book, and thriving financially as an artist

52: Pandr Design Co on finding a creative partner, writing your first book, and thriving financially as an artist

This week on the Brand Your Passion podcast, I was joined by two bold ‘n beautiful creatives, Roxy Prima and Phoebe Cornog - the co-founders, muralists and educators behind Pandr Design Co.After meeting and bonding over their love of art and lettering, Roxy and Phoebe realised they had met their creative soulmates. Lettering turned into murals, meetups turned into business coaching, and before they knew it, they were all-in on an incredible 6-figure creative business. In this amazing episode, we talk about empowerment through collaboration, putting yourself out there in a big way for big results, the experience of publishing a book as an artist, and why artists should be not just surviving, but THRIVING. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Pandr Design Co:Website: https://www.pandrdesignco.com/IG: https://www.instagram.com/pandrdesignco/Wonder Walls: https://www.pandrdesignco.com/murals/residentialConnect with Roxy: IG: https://www.instagram.com/roxyprima/TikTok: https://www.tiktok.com/@roxyprimaConnect with Phoebe: IG: https://www.instagram.com/phoebecornog/TikTok: https://www.tiktok.com/@phoebecornog Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
31:2215/03/2022
51: Giving up on the 'gram? What to do when your instagram engagement is low

51: Giving up on the 'gram? What to do when your instagram engagement is low

There’s nothing more frustrating than putting a heap of effort into your Instagram content and trying to share your work with the world - only to find you’re not getting the engagement you want. If you’ve been there, you’ll know it can have you tearing your hair out and wanting to give up altogether! If you’ve been finding lately that your engagement isn’t what it used to be and you’re about ready to quit Instagram, then we’re here to give you some context and tell you that you’re not alone. It’s not you, it’s not your content, and there ARE things that you can do about it. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00The decline of Instagram engagement: 02:45Why this is happening: 04:08What you can do about it: 08:47If not Instagram, then what: 16:03Wrap-up: 19:29 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie  Join us in The Studio: https://discord.com/invite/RkgT2JG2zp Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
24:0101/03/2022
50: The brand identity design process

50: The brand identity design process

We love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, we’re giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life! Once you’ve got your brand strategy sorted, it’s time to get designing. Whether you’re DIY-ing it or hiring someone to help, we want to give you the process to designing your brand identity. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Create a mood board: 02:44Design your logo: 04:34Choose your colour palette: 06:13Choose your fonts: 07:50Choose and design your brand elements: 09:06Apply your brand: 10:02Wrap-up: 10:38 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Click below to learn more about: Brand strategyCreating a mood boardDesigning a logoChoosing a colour paletteChoosing fontsDesigning brand elementsApplying your brandWant to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
13:4622/02/2022
49: Henry Thong on curating your content, expanding your niche, and embracing the power of video

49: Henry Thong on curating your content, expanding your niche, and embracing the power of video

This week on the Brand Your Passion podcast, I was joined by documentary filmmaker and creative extraordinaire, Henry Thong. Diving all-in on his passion at a young age, Henry produces short films, documentaries and web content about all kinds of different creators and artists - anyone he finds inspiring, really! His work has taken him from Adelaide, all around Australia and now the US capturing artists, their creative processes and their experiences through his filmmaking. In this amazing episode, we talk about pursuing your passions, balancing what works with what you love, the power of visual storytelling, finding your niche, how to build and evolve your brand, and so much more! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Henry:YouTube: https://www.youtube.com/henrythongIG: https://www.instagram.com/henryzw/ConvertKit Creator Sessions: https://creatorsessions.convertkit.com/ Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
44:2815/02/2022
48: 2022 brand plan | a creative’s guide to branding and marketing your small business in 2022

48: 2022 brand plan | a creative’s guide to branding and marketing your small business in 2022

Ready to build and grow your brand and your incredible creative business in 2022? Then we’re ready to help! Today, we’re kicking things off with our top 6 recommended strategies to focus on this year so you can brand and market your business like the creative pro that you are. We want to help you maximise your brand and give yourself the best possible opportunities to reach your people and make money doing what you love. If that sounds like a plan, then these 6 strategies are going to help you kick some ass and have a great year doing it! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Finding clarity on your brand: 02:36Video content: 05:40Collaboration: 10:01Getting online: 11:28Diversifying your offers: 13:27Giving yourself grace: 15:56Wrap-up: 17:47 Interested in the Maker & Moxie online marketplace?You can check it out here: https://t.co/KP69h5inAyAnd join it here: https://t.co/MJAqnepbyo Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
20:3008/02/2022
47: How to plan your next brand photoshoot

47: How to plan your next brand photoshoot

The cameras are coming out here at Maker & Moxie! We are gearing up for our annual brand photoshoot and now that the picture-perfect planning is complete, we want to share with you why we’re doing this and what exactly that planning process looks like, so that you have all the tools in hand to plan your own brand photoshoot when the time comes. Whether a brand photoshoot is on your horizon or not, if you want to get all the behind-the-scenes goss on how we're doing ours, then you are in the right place! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Why plan a brand photoshoot: 05:39Setting goals: 08:40Deciding your focus: 10:35Technical and practical needs: 12:19Inspiration: 13:18Listing specific shots: 15:53Locations: 17:03Outfits and props: 18:01Who else is involved: 19:14Finding a photographer: 21:17Wrap-up: 22:22 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
24:5909/11/2021
46: How to build an unforgettable brand identity on a start-up budget

46: How to build an unforgettable brand identity on a start-up budget

We all want to build an unforgettable brand identity for our business. But let’s be honest, not everybody has all the dollars in the world to spend on building their brand! That’s the reality of running a business - but the reality is also that that doesn’t have to stop you. No matter where you’re at and what resources you have, you have the ability and opportunity to work on your brand, so let’s talk about some accessible ways for you to build your brand identity even if you’re on a start-up budget. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Focusing on the essentials: 03:14Utilising free resources: 10:59Affordable and free DIY resources: 16:00Wrap-up: 18:44 10 Free Branding Resources: https://www.makerandmoxie.com/blog/free-branding-resources Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxieWant to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
21:2602/11/2021
45: How creators can use twitch to build community with live streams

45: How creators can use twitch to build community with live streams

This week, we are talking all things Twitch. And if you’re wondering, “Huh? What are you on about?” then don’t worry - by the end of this, you’ll know all about what Twitch is, how you can use it to build your brand, and of course, why you might want to get your booty on there, either to try it for yourself or check out all the other amazing content! There are so many different ways to use Twitch, so let’s talk about what they are, why you’d want to use Twitch, and some superstar creators to inspire and entertain you! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00The 4 key reasons to use Twitch: 02:44Showing off your personality: 03:03Sharing your process: 04:21Growing your community: 05:56Creating transparency: 06:42Examples of Twitch creatives: 08:32Wrap-up: 12:17 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxieWant to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
16:5119/10/2021
44: 7 reasons creators should be using email marketing to grow their audience

44: 7 reasons creators should be using email marketing to grow their audience

I love email marketing. In fact, if you’ve subscribed to Brand Your Passion, you’ll know! As email marketing’s biggest fan, I’m here to talk about why and how you can use it in your own business. You probably already know of email marketing from the brands you follow. You know the ones - it’s the information, sales, discounts and new releases that you just can’t resist. Well, that power isn’t just for big brands. Today, I want to show you how you as an individual creative can make email marketing your best friend, and give you 7 reasons why you’re definitely going to want to! Start building your email list with ConvertKit's free plan here!**Disclosure: This is an affiliate link, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase.Read the accompanying blog post at https://www.makerandmoxie.nz/blogTimestamps: Introduction: 00:00What is email marketing: 01:28Your email subscribers: 03:01Being in control of your email list: 04:44Cultivating stronger relationships with your audience: 06:50Rewarding your most loyal audience members: 08:18Personalising your communications: 09:57Email marketing’s ROI: 12:04Email marketing’s effectiveness over Facebook and Twitter combined: 13:32Wrap-up: 14:16Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxieWant to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
17:4012/10/2021
43: 20 ways to build your brand identity on your youtube channel

43: 20 ways to build your brand identity on your youtube channel

We already know that branding helps you to stand out, show up and share your best self. When it comes to YouTube, showing up as the best, most amazing and compelling version of yourself is what’s going to make people stick around on your channel. This week, I’m taking all my experience in branding and YouTube to be your guide in why and how you should brand your YouTube channel so you can get your audience hooked!  Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps:Introduction: 00:00Why brand your YouTube channel: 02:13The ways to build your brand on YouTube: 05:12Determining your brand: 08:38Applying your brand to your YouTube channel: 11:32Wrap-up: 14:35 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxieWant to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
16:3828/09/2021
42: Evie Kemp on balancing multiple passions, creating full-time, and diy-ing your brand identity

42: Evie Kemp on balancing multiple passions, creating full-time, and diy-ing your brand identity

This week on the Brand Your Passion podcast, I was joined by the queen of colour, master of all things pattern, and a multi-creative, the incredible Evie Kemp. Evie is an artist, a designer, an interior designer, a colour addict and a maximalist. Basically, if she can put a pattern on it, she will! In this amazing episode, we talk about how to find your way as a multi-creative, the many forms of creativity, and how staying true to yourself can have so much impact on your art, your brand, and so much more! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Evie:Website: https://www.eviekemp.com/IG: https://www.instagram.com/eviekemp/Pinterest: https://www.pinterest.com.au/eviekemp/Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
37:2514/09/2021
41: 10 Freakin clever ways to brand your market stall

41: 10 Freakin clever ways to brand your market stall

As creatives, ultimately we want to get our work sold. Well, one of the great ways to do that is with a market stall. You want to be the stall that everybody wants to come and look at, so let’s talk about how you can do that by making sure your market stall is on-brand, aligned, and turning those browsers into buyers! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Signage: 03:30The Table: 05:01Stands & Storage: 05:40Decorations: 06:41Flyers: 07:29Business Cards: 08:02Pricing: 08:46Payment Details: 09:36Packaging: 10:14You: 10:56Wrap-up: 11:54 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
14:1531/08/2021
40: Naming your business | how to know when it's time for a new name

40: Naming your business | how to know when it's time for a new name

A big part of your brand is your name - so how do you know when it might be time to change it? Changing brand names is a hot topic here at Maker & Moxie right now, which is my own freshly-launched name! It’s something that comes up for most of us one way or another, whether you’ve changed your name before, thought about changing it, or figure that you probably will one day down the line. Whatever the situation, I want to show you how to tell when the time is right for a brand spankin’ new name! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00The business reasons for changing your name: 01:54The branding reasons for changing your name: 04:33Wrap-up: 06:56 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxieWant to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
09:4017/08/2021
39: Amie Finlayson on honouring your introversion, transitioning your business, and changing your brand name

39: Amie Finlayson on honouring your introversion, transitioning your business, and changing your brand name

This week on the Brand Your Passion podcast, I was joined by Amie Finlayson, an online business strategist, the CEO of Ultraviolet MKTG, a marketing automation agency, and my biz BFF! Today, we’ve got a twist for you - Amie is going to be interviewing me! There have been all sorts of exciting updates happening behind the scenes here at newly-named Maker & Moxie, so who better than the incredible Amie to get all of that good goss about what’s been happening in the world of me and Maker & Moxie. In this amazing episode, we talk about honouring the things that make you YOU in business, my philosophies on building a brand, the journey of my business and how I developed my brand new brand name, and so much more! Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Amie Finlayson:Website:https://amiefinlayson.comUltraviolet Mktg - https://ultravioletmktg.comIG: https://www.instagram.com/amiefinlaysonWant to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
34:1410/08/2021
38: Choosing the right content platforms | grow your brand’s social media presence without the overwhelm

38: Choosing the right content platforms | grow your brand’s social media presence without the overwhelm

When it comes to social media, it can feel like there’s a lot of pressure to be on all the platforms all the time. Not only is that really overwhelming, it’s also not a good use of your time and resources! The most effective way to build your brand’s social media presence is to have a really strong presence on one or two of the perfect places where your customers and clients are hanging out. Let’s talk about which platforms you can choose from and how to decide which are the ones for you.Timestamps: Introduction: 00:00Macro & micro platforms: 01:42What are your goals: 04:01Where are your clients or customers spending time: 05:04What types of content do you like to make: 05:31What platforms do you enjoy being on: 06:31Wrap-up: 07:29Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistRead the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
09:4503/08/2021
37: A brand strategist's guide to store launches | how to brand your online store and launch successfully

37: A brand strategist's guide to store launches | how to brand your online store and launch successfully

For so many of us as creatives, it’s your dream to put your work out there online, share it with the world and have people buy the product you’ve lovingly made with your amazing creativity. When someone does buy from you, it’s the best feeling in the world, so a lot of us either have an online store already or are dreaming of starting one! Today, I’m giving you all the tips and tricks to start, build and launch your online store. Whether you’re starting from scratch, adding things to your store or launching new products, you’re in the right place - these strategies are going to help make your online store a success. Timestamps: Introduction: 00:00The elements of your online store to brand: 03:26How to brand your online store: 11:33Launching your online store: 13:33Wrap-up: 23:39 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistRead the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
26:1020/07/2021
36: Femke van Schoonhoven on changing direction, choosing your path, and sticking to side-hustles

36: Femke van Schoonhoven on changing direction, choosing your path, and sticking to side-hustles

This week on the Brand Your Passion podcast, I was joined by product designer and side hustle extraordinaire, Femke van Schoonhoven. Femke is a full-time product designer who shares her journey and knowledge of product design through a variety of side projects, including her YouTube channel and podcast. Fem is passionate about taking the lessons from her own journey to inspire the next generation of designers. In this amazing episode, we talk about finding your way in a creative career, achieving growth by pursuing new experiences, setting up your side projects for success, and so much more! Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Connect with Femke:Website: femke.designIG: instagram.com/femkedotdesignProgram: superpeer.com/femkeRead the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
38:0413/07/2021
35: How to design on-brand packaging for your products

35: How to design on-brand packaging for your products

We all know how exciting it is to receive a package - one where the unboxing experience is amazing and you just want to share it with everyone. Branding your packaging can elevate the experience of your product so that when your customers receive it, they have an amazing brand experience when receiving the delivery, unboxing it and pulling out your amazing product. I want to help you create that experience, so let’s dive in! Timestamps:Introduction: 00:00Why brand your packaging: 01:41Branding the parts of your packaging: 07:22How to design your on-brand packaging: 08:53Wrap-up: 13:26Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistRead the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends! Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
15:4806/07/2021
34: Applying your brand across the entire customer journey

34: Applying your brand across the entire customer journey

When we think about branding, we often think about websites, Instagram and logos, but branding is about so much more than that. Branding is about ALL of the experiences that someone has with your business and how they come together to create your brand’s reputation. To make those experiences as positive as possible, I’m giving you a handy step-by-step guide to applying your brand across your entire customer journey so that every interaction is on-brand, intentional and leaves people feeling amazing!TimestampsIntroduction: 00:00Know how you want your brand to look: 03:32Know how you want your brand to feel: 04:28List your brand’s touchpoints: 05:16Streamline your process: 07:07Make your process look and feel on-brand: 07:54Implement those things: 10:34Wrap-up: 11:48 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistRead the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
15:0029/06/2021
33: Kelly Jepsen on starting small, iterating often, and putting yourself out there

33: Kelly Jepsen on starting small, iterating often, and putting yourself out there

This week on the Brand Your Passion podcast, I was joined by graphic designer, product designer, content creator and Twitch streamer, Kelly Jepsen, a.k.a. FPS_Kelly. A designer by day and streamer by night, Kelly is a perfect example of not only building a career out of your passion, but building it into your hobbies and side-hustles too. Kelly takes his experience and knowledge of design and balances it with his love of gaming to create his Twitch and YouTube channels that are an amazing combination of both.In this amazing episode, we talk about the process of starting small and iteratively growing your brand, using design principles to approach your brand, how putting yourself out there can pay off, and so much more! Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Connect with Kelly Jepsen:Website:https://twitch.tv/fps_kellyTwitter: www.twitter.com/krjepsenRead the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
35:5515/06/2021
32: How to design a brand that makes you (and your audience) feel good

32: How to design a brand that makes you (and your audience) feel good

When you’re building a brand as an individual creative, you have the freedom to build it in a way that you love and want to share with the world. The more that you share your brand, the more your audience will love it too. Being able to build a personal brand that gives you energy and makes you want to shout about it from the rooftops is the ultimate goal. So how do we do that? TimestampsIntroduction: 00:00What do you love to do: 04:21What impact do you want to have: 07:27What are you good at: 10:07Wrap-up: 13:07 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
16:1401/06/2021
31: The power of personality: why you are your brand's best asset

31: The power of personality: why you are your brand's best asset

As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do. When people follow your brand, engage with you, buy from you or support you, they are here for YOU. Your personality and who you are has so much power - it’s your brand's best asset. If you’re ready to power up your brand by sharing your authentic, unapologetic self, then tune in and let’s talk about how to build that incredible connection with your audience!Check out the Sprout Social study: https://sproutsocial.com/insights/data/social-media-connection/ TimestampsIntroduction: 00:00Know, like, trust: 02:13The statistics of connection: 03:12The power of you: 05:48The lesson: 09:21Wrap-up: 11:16 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
14:1118/05/2021
30: Pepper Raccoon on setting healthy boundaries, creating a community, and adapting as an artist

30: Pepper Raccoon on setting healthy boundaries, creating a community, and adapting as an artist

This week on the Brand Your Passion podcast, I was joined by artist, illustrator and Twitch streamer, Pepper Raccoon.   Pepper is a digital and ink illustrator who creates original artwork and merch for sale on her online store, as well as running a commercial consultancy for illustration. Pepper believes that art should be accessible for everyone, and streaming her art on Twitch is one of the creative ways she shares this!   In this amazing episode, we talk about how to transform your creativity into a business, finding and embracing your brand, building a community whilst staying true to your passion, and so much more! This episode is powered by Hnry Join Hnry today at hnry.co and use the promo code PASSION to get $50 off your Hnry fees! Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Connect with Pepper:Website:https://pepperraccoon.com/IG: https://www.instagram.com/pepperraccoon/Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
44:3211/05/2021
29: How to stop comparing your brand to other creatives

29: How to stop comparing your brand to other creatives

Comparing your brand to others can be really easy on social media - especially when there are so many other amazing and talented creatives out there! But as Theodore Roosevelt once said, “Comparison is the thief of joy.” Making these comparisons is a slippery slope if it stops you from experiencing the joy of creating. You want to be excited about your own creations as well as other people’s successes, so today I’ve got some tips to help you achieve just that!Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends! TimestampsIntroduction: 00:00Self-Discrepancy Theory: 03:33How to reframe your approach to comparison: 05:08Own what makes you different: 05:17Focus on your vision: 08:46Remember the realities: 10:49Instagram is a highlight reel: 13:43Practice gratitude: 15:03Turn comparison into celebration: 17:21Compare yourself to yourself: 19:26Wrap-up: 20:42 Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
23:4504/05/2021
28: How to get comfortable with creating visuals for your brand

28: How to get comfortable with creating visuals for your brand

Designing your own graphics is easy if you are a designer or have some design experience, but if not, it can be a challenge to take that on. But although it’s sometimes a necessity, it doesn’t need to stop you from putting your work into the world and sharing your content with your audience.Whether you feel confident designing or not, I’ve got some tips to help you design graphics for your own brand!Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogReady to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistRead the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
12:3827/04/2021
27: Debbie Millman on rejection, bravery, and the power of small, slow steps

27: Debbie Millman on rejection, bravery, and the power of small, slow steps

This week on the Brand Your Passion podcast, I was joined by writer, designer, educator, artist, brand consultant and host of the podcast Design Matters, Debbie Millman!Debbie is a branding expert and creative, and has been named “one of the most creative people in business” by Fast Company, as well as “one of the most influential designers working today” by Graphic Design USA.In this amazing episode, we talk about the pressure to “make it” in your twenties, how the best opportunities can come from the worst moments, and the oxymoron of personal branding . Plus so much more!Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogReady to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challengeRead the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
39:5820/04/2021