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If you’re ready to get more eyes on your work, more dollars in your pocket, and more creativity in your life, you’re in the right place. Welcome! This is how we're gonna do it. Brand Your Passion is the show that helps you utilise branding & marketing to turn the thing you love the most into something that people know and love you for.
126. The Brand Your Passion Blueprint: Your Step-By-Step Path to an Unforgettable Brand
Ready to transform your brand from 'meh' to absolutely magnetic? In this episode, I'm spilling all the details about my Brand Magic Blueprint - the exact framework I use to help artists and makers turn their passion into a brand people can't help but fall in love with!I'm breaking down the 8 magical modules that'll take you from scattered to strategic in just 90 days, from discovering your brand's true purpose to crafting a personality that stands out, we're covering everything you need to build a brand that feels authentically, wonderfully YOU.Think crystal-clear brand strategy, head-turning visuals, and a marketing plan that actually works (and feels good!). Whether you're joining the Brand Your Passion Collective or flying solo, these steps are your roadmap to creating that creatively fulfilling, community-building, financially stable art business you've been dreaming of.Want in on the Brand Your Passion Collective? The doors are now open at bit.ly/BYPC! If you are listening on the day this comes out, you've got 48 hours to grab founding member pricing of just $90 a year or $9/month before it goes up.Let’s take your brand from ‘ehh’ to adored together!–––––––––––I’d be eternally grateful if you voted for Brand Your Passion in the New Zealand Podcast Awards 2024! Nominations close on the 28th of November 🎙️ Drop your nomination and comment HERE!–––––––––––WANT MORE?🎧 104. The power of personality: Why you are your brand’s best asset🎧 86. 8 ways to create compelling content that speaks directly to your ideal audience💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback & get a free workshop!🫙 <a href="https://makerandmoxie.ck.page/products/support?utm_source=brand+your+passion&utm_medium=podcast&utm_campaign=ep-126" rel="noopener...
17:4319/11/2024
125. The Brand Your Passion Collective! Everything you want and need to know about your new community
As an artist, maker and creative, do you wish you had a supportive community of fellow creatives by your side? You know those days when you're sitting alone in your studio, staring at your work, and wondering if anyone else in the whole wide world gets it?Those moments when you're second-guessing your prices, overthinking your latest design, or feeling totally stuck on how to grow your creative business?Over the past few months, I’ve been having heart-to-heart convos with creatives just like you. While I expected to hear about branding challenges (and believe me, I did!), what struck me the most was something deeper.People were craving community and connection.Real, genuine, support-each-other-through-thick-and-thin kind of connection.So I did a thing, specifically for creatives just like YOU. And with that, let me introduce you to the Brand Your Passion Collective! A membership where we turn creative passions into thriving businesses, together.It’s a membership for artists and makers who want to craft a creatively fulfilling, community-building, financially stable art business, with your fellow creatives by your side each step of the way.And in today’s episode, I’m giving you the complete rundown of what the membership is all about, EVERYTHING that’s included, and how you can join now as a founding member.Become a founding member and hop on the waitlist now at bit.ly/BYPC. We kick off on November 18th for waitlist members or the 20th for everyone else. I can't wait to welcome you into this amazing community of creatives!–––––––––––I’d be eternally grateful if you voted for Brand Your Passion in the New Zealand Podcast Awards 2024! Nominations close on the 28th of November 🎙️ Drop your nomination and comment HERE!–––––––––––WANT MORE?🎧 122. The power of partnering up: Your guide to collaborating with other artists🎧 93. Why you need to stop dreaming and start doing!💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 <a...
25:3205/11/2024
124. 10 actionable steps to quickly take your brand from hot mess to hell yes!
Are you stuck in “learning mode” and not taking action? We all struggle with it from time to time: learning without doing because hey, learning is exciting! I get it. One of my core values is to never stop learning. But there comes a time when learning more isn’t helpful; instead, it’s action-taking that you need to be doing.In this episode, I’ll share 10 quick, actionable steps - each taking just 15-30 minutes - that will help you fall back in love with your brand and get things moving.From designing a sleek email signature to updating your bio and organising reusable content, these small but mighty steps will give your brand a profesh edge.Plus, we’ll talk about higher-level strategies like repurposing content, crafting templates, and discovering your unique “you-isms” - those special touches that make your brand unmistakably yours.So if you’re ready to take your brand from “hot mess” to “hell yes”, this episode is jam-packed with practical, doable steps to get you there!–––––––––––EPISODE MENTIONS:⚡ Create your email signature with Scribe⚡ Grab the checklist to take your brand from a hot mess to hell yes!–––––––––––WANT MORE?🎧 64. The ultimate guide to creating a consistent brand experience that wows your customers✍️ The fundamental principles every creative needs to know to design their own brand💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback & get a free workshop!🫙 Add to the podcast tip jar to support the show
38:2522/10/2024
123. Kassy King on building community, closing up shop, and life after creative business
You know what I admire even more than a creative chasing their passion and launching a business?A creative who knows when to spot the signs that it’s time to hit pause - or even pull the plug - when their business isn’t serving them anymore and getting back to the basics of creating purely for the love of it. That’s the real magic!And in this episode, we’re talking about just that with my guest, Kassy King.Kassy is a multidisciplinary creative, total arts-and-crafts dabbler, and a big-time fan of colour and upcycling. She ran Kassy King Designs until early 2024 when she decided to close up shop to focus on finding that sweet spot between work and life.Today, we’re diving into the good stuff: how to know when you’re ready to hire a branding designer, why a cohesive brand is a game-changer for your creative biz, the not-so-glamorous side of hosting workshops, and how to tap into your local community.Plus, we’ve got tips for collaborations, landing magazine features, and figuring out when it’s time to close your creative business - and what life looks like afterwards.–––––––––––––––––––––––Connect with Kassy:Instagram: @kassykingdesignsTikTok: @kassykingdesigns–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Recommended Episodes:#86. 8 ways to create compelling content that speaks directly to your audience#70. 50 content ideas for artists to establish your brand on social media–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
44:0208/10/2024
122. The power of partnering up: Your guide to collaborating with other artists
It’s no secret that I love collaborating with other artists.Not only will you make new friends and connect with other creatives like you, but you will also be seen by a whole new audience and expand your reach!What’s not to love?!In this week’s episode, I’m diving into the wonderful world of collaborations.We’re talking about:🎨 Why you should prioritise collaborations if you aren’t already🎨 The collaborations that have worked the best for me so far!🎨 What kinds of collaborations you can do TODAY🎨 How to initiate the collaboration & what to say when you reach out to collab🎨 Plus, how to make the most of your collaboration so it’s a win-win for you and the person you’re collaborating with!This is a jam-packed episode, so get your pen, grab your paper and let’s dive in!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
39:1024/09/2024
121. Itzel Islas on releasing collections, running a successful sticker club & scaling outside social media
Curious about what it takes to run a successful sticker club? Wonder no more!In today’s episode, we’re joined by the incredibly talented Itzel Islas, who’s here to spill what it's like running a successful sticker club and so much more!Itzel is a freelance graphic designer and illustrator originally from Tijuana, Mexico, now living in San Diego, California.Her work is inspired by Mexican culture, vibrant colour palettes and playful elements of everyday life. Her mission since 2016 has been to create a positive bi-cultural impact through design.In this episode, Itzel shares her journey of building a sticker club from the ground up, sharing everything from designing the perfect sticker to fostering a community of loyal customers.She also opens up about how she’s scaled her business beyond social media, maintaining authenticity while growing her brand, and the lessons she’s learned along the way.Whether you’re an artist or maker, a sticker enthusiast, or someone curious about turning passion into profit, this episode is packed with valuable takeaways you won’t want to miss.–––––––––––––––––––––––Connect with Itzel:Instagram: instagram.com/yayitzelWebsite: yaylandia.comTikTok: tiktok.com/@yay.itzelPatreon: patreon.com/yayitzel–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
35:2010/09/2024
120. From vision to visuals: How to use your brand strategy to design your brand identity
Ready to turn your brand strategy into a brand IDENTITY? (aka make your brand not only feel and sound good but look good too?!). This step is absolutely crucial for any artist or maker looking to grow your brand.In today’s episode, we’re diving into the process of transforming your brand strategy into a cohesive brand identity that attracts the right audience and reflects your brand personality, and business goals.From how to gather inspiration to putting it all together into brand guidelines, I’m breaking down the 8 key steps to go from vision to visuals.So whether you’re starting out or looking to refine your existing brand, this episode is packed with actionable tips and resources to help you on the way!–––––––––––––––––––––––Resources mentioned in this episode:When DIYing your branding, how do you know if you’re “doing it right?” Listen to the episode or read the blog post hereWhich of the 7 Unique Logo Types is Perfect for You? Find out here!Need help finding branding inspo? Check out my PinterestReady to create your colour palette? Coolors.co or Adobe Color are the tools I recommendUncover & embrace your unique brand magic in 7 days 🪄 with the Brand Magic Blueprint!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
27:5727/08/2024
119. Ellie Compton on entering art competitions, elevating your brand experience, and positioning your work through pricing
Today I have the privilege of speaking with the lovely Ellie Compton, who is an architect and artist who runs a Christchurch-based art studio called Maker of Chaos.Ellie collects people's life stories and weaves them into chaotic and whimsical worlds of art that encourage imagination and discovery. In this episode, you're going to learn how to make art competitions worth your time, get some tips and tricks for growing your following as a brand-new business, and the value of a complete brand experience.–––––––––––––––––––––––Connect with Ellie Compton:Instagram: @ellie.compton__Website: elliecompton.comFacebook: EllieCompton.MakerofChaos–––––––––––––––––––––––Ready to take your art full-time but don't know how? Check out Ellie’s course – Passion to Profession!This 6-week course gives artists and creatives (like you!) the practical tools and face-to-face mentoring to elevate your business confidence, land steady clients and make great money, all while using your creativity as the driving force.View the sales page here ➡️ elliecompton.com/sales-page-passionxprofessionOr join the program & SAVE when you pay in full using our special Brand Your Passion link! Use discount code “PASSION20” at checkout!Click here to join Passion to Profession & save when you pay in full!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
42:3613/08/2024
118. How to live rent-free in your ideal customer's head: 20 brand awareness ideas for artists and makers
For people to buy your work, they need to be thinking about your work, and to be thinking about your work, they need to be AWARE of your work.So, are you ready to make your brand unforgettable and live rent-free in your ideal customer’s head?Look no further, cause in today’s podcast episode I’m sharing 20 game-changing tips for artists and makers to boost your brand awareness and get your ideal client thinking of you first.From revamping your bios, leveraging Pinterest, and the difference between brand awareness and brand visibility (and everything in between!), I’ve got you covered with 20 actionable steps to get your brand not only noticed but REMEMBERED.It’s time to live rent-free in your ideal customer’s head, my friend.–––––––––––––––––––––––Do you have a spare 2 minutes to answer a few quick questions to help make this podcast even MORE impactful? In return, I’ll send you the entire first module of my signature brand strategy course, Map Your Brand Magic, as a big thank you!You can fill out the super quick form here ➡️bit.ly/passionpodfeedback–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
44:4230/07/2024
117. Eliza Williams on creating a community, applying for artist residencies and the value of relationships
Today I have the pleasure of speaking with the extremely talented illustrator, Eliza Williams of Doolittle Illustrations.Eliza is a multi-disciplinary creative who specialises in illustration, animation and design, bringing a bit of colour into people’s lives.Her work takes on many different forms combining both digital and traditional mediums to create a colourful little world to escape to and explore.In this episode, Eliza shares her journey as an illustrator and talks about her experience going viral on Instagram, ending her up on the wrong side of the platform and having her account removed (don’t worry - she got it back!).She shares her thoughts on creating a community, not a following, and why she believes that connection is at the core of all of her greatest successes.Eliza also shares her experience of doing an art residency in Japan, her collaboration with Spotify, and some awesome little nuggets of wisdom for creatives from her own experiences.Listen in for more on Eliza’s journey and be sure to check her out on socials below. Connect with Eliza:Website: doolittleillustrations.comInstagram: @doolittleillustrationsTikTok: @lizadoolittlee–––––––––––––––––––––––Do you have a spare 2 minutes to answer a few quick questions to help make this podcast even MORE impactful? In return, I’ll send you the entire first module of my signature brand strategy course, Map Your Brand Magic, as a big thank you!You can fill out the super quick form here ➡️bit.ly/passionpodfeedback–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
48:2016/07/2024
116. Writing your values │ Your go-to guide to writing effective brand values
Get ready for a blast from the past. This week we’re tuning back into one of our favourite episodes because it’s just too good not to share again and something that feels very relevant right now.That’s right, in today’s episode, we’re diving back into the big, beautiful world of brand values.In case you didn’t know it already, brand values are the backbone of your business – they guide your decisions, keep you aligned with your vision, and communicate to your audience who you are and what you stand for.But if you’re over here like, “Okay Hollie, I get it. I need to have brand values, but like… where do I start and how the heck do I write them?!"... Don’t worry, I’ve got you.In this episode, I’m breaking down EVERYTHING you need to know about writing your brand values. Not only will we talk about why brand values are crucial for your business, but we’ll also dive into the strategic steps you need to make to write values that truly represent your brand (and more importantly… you!).Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™ today!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
16:5402/07/2024
115. When DIYing your branding, how do you know if you're "doing it right?"
Today we’re talking about DIYing your branding and how to know if you’ve nailed it, or… failed it.I’m diving into EVERYTHING you need to know to DIY your branding in a way that not only looks good but makes sense for your brand, your vision and mission, and your overall goals for your creative business.I want to help you remove the self-doubt and give you some practical steps to connect your brand strategy, brand identity and marketing in a way that feels good to you, attracts your dream clients and reflects who you are as a brand and individual.So whether you’re new to DIYing or have been at it a while - if you’re ready to learn how to take your branding to the next level *a la DIY style* this is where we do it.–––––––––––––––––––––––Elements of Design – Click here for the 8 design fundamentals mentioned in this episode!Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™ today!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
20:3918/06/2024
114. How to prioritise your mental health when marketing your creative business
There’s no denying that marketing your creative business can at times be overwhelming and stressful.And as the sole person taking care of your business, you’re not only responsible for the health of your business but YOUR health too.In today’s episode, we’re talking about a topic that I’m very passionate about and quite frankly I think more entrepreneurs need to be talking about, and that’s the importance of prioritising your mental health as a creative.I’m breaking down 10 simple yet life-changing tips to help you better prioritise and manage your mental health whilst marketing your creative business.No more feeling overwhelmed by to-do lists, societal pressure or trying to do everything yourself…It’s time to learn how to thrive in your creative business without burning out, and taking care of what’s really important… YOU.–––––––––––––––––––––––If you or someone you know needs mental health support, please check out these resources:New Zealand: mentalhealth.org.nz/helplinesAustralia: healthdirect.gov.au/australian-mental-health-servicesUnited States: apa.org/topics/crisis-hotlines–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.–––––––––––––––––––––––Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™ today!
33:0904/06/2024
113. How to keep going with Lauren Tilden
As a creative, you know how exciting it feels to have a new idea, right?It’s intoxicating. It’s a rush. It’s why a lot of us do what we do.But what happens when that initial high wears off? How do you keep going when the exciting idea becomes a project, a commitment, a responsibility?In this episode, Lauren Tilden is going to tell us just that.Lauren is a marketing coach for small business owners who struggle with showing up consistently to market their business and is also the host of the podcast, Making Good, which is on a mission to help small businesses do better marketing so they can make a bigger living impact on the world.This week we are doing the ol' switcheroo and I am stoked to share an episode from Lauren's podcast on my podcast.In this episode, Lauren talks all about how to keep going which is episode 2 of a 3 part series that she did on how to get started, how to keep going, and how to finish - an area that a lot of us creatives need a little help in.And as I share Lauren's episode on this podcast, Lauren is interviewing me over on her podcast! Once you’ve binged this episode, head on over to the Making Good podcast to listen to that one! –––––––––––––––––––––––Where you can find and connect with Lauren Tilden:Website: laurentilden.coPodcast: Making GoodInstagram: instagram.com/laurentildenYouTube: youtube.com/@lauren.tildenListen to my episode on the Making Good podcast!No more staring at a blank page. Download Lauren's free workbook with 100 content ideas designed to help you connect with your ideal customer - 100 Content Prompts: makinggoodpodcast.com/100prompts.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
18:4521/05/2024
112. How to consistently grow your audience, attract new customers, and get business-building opportunities on repeat
Are you ready to grow your audience, attract new customers and get more building-building opportunities on repeat?This episode is where I tell you exactly how.We’re ditching the ol’ “throw spaghetti at the wall and see what sticks” approach and shifting our focus to something more powerful and actually useful… branding.We’re diving into how branding is the umbrella that ties together ALL aspects of your business from design and marketing to systems and growth.Plus how adopting a new approach to branding (where you realise it’s not just about logos and colours) can propel your creative business forward and help you elevate your brand and achieve sustainable and consistent growth.–––––––––––––––––––––––Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat. Check out The Next Level Creative™.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
22:0207/05/2024
111. Elizabeth Hudy on expanding your online presence, adding income streams, and teaching others what you know
Strap in and get ready for a wild ride with none other than the incredible, talented and hilarious Elizabeth Hudy, aka The Peach Fuzz.Elizabeth is a loudmouth illustrator and crafty little bitch trying to make socialist business practices and resource sharing the new norm.In this episode, you'll learn the easiest way and the BEST way to get started selling your products online.We also dive into why you need to talk about more than just your work on social media, what collaborating can do for your creative business, how teaching others can be the key to growth and so much more.Let’s. Freaking. Gooooooo. Where you can connect with Elizabeth Hudy (aka The Peach Fuzz):Instagram: @thepeachfuzz.coWebsite: shop.thepeachfuzz.co–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
42:5323/04/2024
110. How to determine if your creative business needs a brand refresh or a full rebrand
Let me guess… you’ve suddenly got the urge to rebrand *ha-hmmm* again?Look, you and I both know that there’s nothing better than having a fresh new brand to showcase to the world, but in this episode, we’re talking about why you may not actually need a rebrand at all.Today, I'll be breaking down the 3 steps you need to take to audit your existing brand so that you can determine whether a brand refresh OR a total rebrand is on the cards for you.Whether you’re aiming to DIY it or hire a professional for help, before you go diving head first into a whole new logo, colour palette and brand identity… Listen to this episode FIRST.Are you ready to grow your audience, attract new customers, and get business-building opportunities on repeat? If so, then you’re gonna love The Next Level Creative™!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
16:1809/04/2024
109. Jessica Hische on opening physical stores, separating social media pages, and communicating multiple passions
In this week’s episode on the podcast, I’m speaking to the incredible Jessica Hische.Jessica is a lettering artist working in branding, film and television, book design, and advertising. She's also a New York Times best-selling children's book author and illustrator and has recently opened two physical stores in Oakland, Jessica Hische and Friends, and Drawling. In this episode, you'll learn how to know when it's a good time to open a physical store, the process behind opening physical stores as an artist and insights into branding a physical store, as well as why it can help to start separating your social media pages for your projects.Jessica also shares insights on how to communicate all of your passions clearly as a creative and how hearing from you should be a joy to your audience and so much more!–––––––––––––––––––––––Connect with Jessica Hische:Website: jessicahische.is/awesomeInstagram: @jessicahischeThreads: @jessicahischePre-order Jessica’s new kid's book, My First Book of Fancy Letters.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
30:1126/03/2024
108. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects
In this episode of Brand Your Passion, I’m speaking with the outrageously funny and incredibly talented, Meg Lewis.Meg is a designer, comedian and performer working to make the world a happier place with her design, comedy, performance, education, novelty fonts, and more. With over 200 happy brands served, Meg specialises in transforming serious corporate worlds into delightful, intentional playgrounds.In this episode, you will learn the surprisingly simple strategies for building an authentic brand, how to stand out by combining your unique skills and passions, the trick to attracting big clients like Adobe, Pinterest, Slack, Microsoft and Facebook, why collaborative artist agencies might be right for you and so much more!–––––––––––––––––––––––Connect with Meg Lewis:Website: https://meglewis.comInstagram: @yourbuddymegCreative Play Workshop: https://meglewis.com/creative-playBook me for speaking gigs: https://meglewis.com/speaking–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
51:0612/03/2024
107. Daisy Braid on creating consistent content, evolving your brand, and being confident in yourself
This week on Brand Your Passion, I’m chatting with the super-talented, Daisy Braid aka DIY Daisy.Daisy is a content creator, textile artist and author who is a self-taught sewist known for her colourful, creative style that combines handmade clothing with fairly made and second-hand fashion.In today’s episode, you’ll learn how to know when you’re ready to get branding help, the keys to confidence when filming yourself for social media, what strategies you can use to create consistent content, the things that are working right now to grow brands on TikTok and Instagram, how to expand your brand to new interests while staying on brand, and so much more.–––––––––––––––––––––––Connect with Daisy Braid aka DIY DaisyInstagram: @_diydaisyWebsite: www.diydaisy.com–––––––––––––––––––––––Read the accompanying blog post.Share these graphics of the episode.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
30:3927/02/2024
106: How to create a cohesive brand personality as a multi-passionate creative
When you think of your favourite artists, creatives, or brands that you follow online, it’s not their brand colours, their logo, or the aesthetic of their Instagram feed that draws you in and keeps you coming back for more, it’s their personality. It’s what makes them unique and it’s what people love about you, too! But how do you create a consistent and cohesive brand personality when you are a complex, multi-passionate creative whose mood changes daily, and whose interests evolve all of the time? That's what we're going to talk about in today's episode. I’m going to help you get crystal clear on your brand personality by figuring out who YOU are as a person, especially as an ever-growing and ever-changing multi-passionate creative. Check out my previous podcast episodes mentioned in today's episode:91. 15 self-discovery strategies for artists: How to build a creative business that works for you56. Brand archetypes 101: What they are, which is yours, and how to use them Join The Next Level Creative. The branding lab for artists and makers who are ready to take their creative business to the next level.–––––––––––––––––––––––Read the accompanying blog post.Share these graphics of the episode.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
30:1713/02/2024
105: 9 ways to reach your audience other than social media
This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about how to reach your audience other than social media.Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience, creatives included.But today, we want to remind you that it’s not your only option. Whether you’re frustrated with social media, not getting what you want out of it, or it’s just not your cup of tea, there are plenty of other ways to connect with people and bring in leads.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
16:4630/01/2024
104: The power of personality: why you are your brand's best asset
This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about why you are your brand’s best asset.As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do. When people follow your brand, engage with you, buy from you or support you, they are here for YOU. Your personality and who you are has so much power - it’s your brand's best asset.If you’re ready to power up your brand by sharing your authentic, unapologetic self, then tune in and let’s talk about how to build that incredible connection with your audience!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
13:3316/01/2024
103: What is branding? A creative’s guide to brand, strategy & identity
This month we’re revisiting some of our best episodes to set you up for branding success this year! We’re kicking things off with some branding 101 to set the stage for the rest of the series!Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in branding.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
11:4409/01/2024
102: Why every creative needs to celebrate their wins at the end of the year
As we reach the end of another year, it is easy to quickly move on and start thinking about the next one. But before you do that, make sure you stop, take a look back, and appreciate how far you have come. Let's talk about why and how to celebrate your wins this year.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
10:3626/12/2023
101: 2024 trend predictions for creatives: 10 strategies you need to know to grow your business this year
Every year, the approaches and strategies that are top of mind for creatives evolve. In 2024, there are yet again a new set of trends on the rise that artists and makers can focus on in order to stay on top of the latest and greatest approaches to business. Let’s take a look at the top 10 trends creatives need to be aware of in 2024.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
25:5019/12/2023
100: How to grow your creative business in 2024 with Mia Saine, Renata Paton, Whitney Manney, and Penelope Wickman
Do you ever look at successful creatives on your Instagram feed and wonder how the heck they're doing it? Or thinking "I wish I knew what strategies they're using to get all those followers and sales so I could just do that too!"?To celebrate the 100th episode of Brand Your Passion, I brought together four previous guests to hear how they’re successfully marketing and growing their creative businesses so you can steal their strategies and scale your brand in 2024!–––––––––––––––––––––––Follow Mia on InstagramFollow Renata on InstagramFollow Whitney on InstagramFollow Penelope on Instagram–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
01:26:3212/12/2023
99: The six step system for planning your entire year as a creative business owner
As we come up to the end of the year and start thinking about next year, it can be overwhelming trying to think about what to focus on, what to do when, and how you’ll get it all done. But I’ve been using a simple system over the past six years of running my business that I wanted to share with you today to help you plan your entire year in about 30–60 minutes. So in this episode we’ll talk about the six steps you can follow to plan your year and get things organised for your creative business.–––––––––––––––––––––––Join The Next Level Creative for your invite to our Annual Planning Session–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
16:5705/12/2023
98: Ruby Jones on sticking to your values, following your creative curiosity, and staying grounded and grateful in the midst of overwhelm.
This week on the Brand Your Passion Podcast, I talk to Ruby Jones.Ruby is an illustrator based in Wellington! She likes to make art that shines a little light on everyday moments and reminds us what it means to be human.In this episode, I talk to Ruby all about what happens when your art goes viral, publishing books as an illustrator, simplifying social media, how important your values are as a creative, and so much more.–––––––––––––––––––––––Content Warning: References to a mass shooting in New Zealand between 00:04:15 and 00:09:14–––––––––––––––––––––––Connect with RubyWebsite: rubyalicerose.comShop: rubyalicerose.com/storeInstagram: @rubyalicerose–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
33:0428/11/2023
97: Beyond brand basics: how to brand your creative business when you’ve got the logo, colours, & fonts down
When it comes to brand identity design, the holy trifecta and the things people mainly think of, are logos, colours, and fonts. These things are important, yes, and make up a huge part of your visual identity. But there are a whole lot of other elements that go into creating a complete brand identity that elevate your brand, bring it all together, and take it to the next level. If you’re ready to stand out and show off your amazing work with a wow-worthy brand, let’s talk about the brand elements that go beyond the basics!–––––––––––––––––––––––Join The Next Level Creative–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
17:1721/11/2023
96: Text snippets every creative should have on hand to save you time in your business
Look, as a creative running a business, you already have 1001 things to do. What you don’t need to be spending your time doing is re-writing the same thing 100 times when it’s not necessary. But we often do. We have to apply for something and find ourselves trying to come up with a bio that makes us sound amazing for the millionth time. Or we go away and have to slap together an out of office message that magically directs people to the right places at the last minute. Or we get an Instagram DM from someone asking a question that we’ve answered before but never saved so we’re typing it out letter by letter because we’re a lovely person.It’s tiring work but it has to be done, right?!Yes, but it can be done differently. Easily. More efficiently. And I’m gonna show you how!–––––––––––––––––––––––Download the free Notion Brand Experience Audit Template (*Affiliate link)Try Notion for free (*Affiliate link)Join The Next Level Creative–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
15:0214/11/2023
95: Designing your brand identity – A DIY guide for artists and makers
This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast in the lead up to our 100th episode, all about the brand identity process.I love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, I’m giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
16:3507/11/2023
94: Brand strategy: now what? How to put your strategy into action from day 1
Have you been working on your brand strategy? Writing your mission? Uncovering your ideal audience? Visualising your visual direction?It’s powerful stuff that can truly transform your business and your life. But while you can get a lot out of the brand strategy process itself, the long-lasting impact that will help you build a next level brand, is actually using that strategy!So when your brand strategy is ready, then what? Let’s talk about how to put your strategy into action from day 1 so you can intentionally and effectively build your brand!–––––––––––––––––––––––Get The Brand Strategy Kit for Creators here!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
16:4931/10/2023
93: Why you need to stop dreaming and start doing!
As creatives we all have dreams. But sometimes, it’s hard to move forward and turn them from dreams into reality. We sit there thinking about what we want, envisioning the future, looking at what other people are doing and wishing it could be us, but there are things stopping us from moving forward. So we keep dreaming.But at some point, it’s time to stop dreaming and start doing.If you're ready to stop dreaming and start doing, this episode is for you! Let’s talk about it.–––––––––––––––––––––––Join the Stop Dreaming, Start Doing Live Challenge!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
17:1124/10/2023
92: Should you start a separate social media account? 6 questions for finding the right strategy for your new creative idea.
Okay so you’ve had a new idea. Now you’re wondering, do I need to start a whole new social media page for this? Let’s walk through the series of questions you can ask yourself to figure out if that’s the best strategy for you and your business or not.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
11:2017/10/2023
91: 15 self-discovery strategies for artists: how to build a creative business that works for you
The best way to grow your brand and your business is the way that’s best for you.So one of the best things you can do for your business is get to know yourself.What lights you up? How do you best work? When do you work best? What makes things easier for you?When you understand these things, you can build a brand and business that works for you, and make sure everything you’re doing is as enjoyable and sustainable as possible. The dream, right? Well, let’s make it happen with these 15 self-discovery strategies.–––––––––––––––––––––––Apply to join The Next Level Creative–––––––––––––––––––––––Read the accompanying blog post & get links to each test.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
37:1710/10/2023
90: 20 Ways creatives can use a brand strategy
This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever, all about how you can use your brand strategy.A brand strategy document is your go-to guide and reliable roadmap for your brand. I’m a massive advocate for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams.Your brand strategy is more than just a static document though. It’s a living, breathing, collaborative guide that changes over time as your business does.But *creating* your brand strategy document is just step one. From there, it’s time to put all that magic into action. To do that, I’m here to tell you 20 tried and tested ways that creatives can make damn good use of their brand strategy.–––––––––––––––––––––––Get the Brand Strategy Kit for Creators here and start crafting your brand strategy today!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
25:0803/10/2023
89: 9 Goal setting strategies for creatives: how to visualise & reach your dreams in a way that works for you
Goals. You either love em or you hate em. Maybe you’ve set them before but it’s never really stuck. Or you’ve been so busy with your head down that you’ve never really come up for air to step back and set any.Well wherever you’re at, its actually super useful to set goals of some kind for your creative business. There are loads of ways you can do it, you just need to find the one that works for you. Today I’m going to share 9 different goal-setting strategies with you and we’ll figure out together which one is the one for you!–––––––––––––––––––––––Read the accompanying blog post.Read 9 key metrics all creatives need to be trackingRead 8 Simple brand goals to support your creative business goals–––––––––––––––––––––––Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
28:3126/09/2023
88: 15 Powerful branding habits for creatives
Whether good or bad, we all have habits. Usually they’re to do with our self-care: things like going to the gym, journalling, or doing your skincare. But habits can apply elsewhere in your life too, including in your brand.Just like getting in the habit of moving your body will help you in so many ways, getting in the habit of working on your brand will help your business in so many ways too. So today I’m going to talk about the useful things that creatives can get in the habit of doing that will help build and grow your brand.–––––––––––––––––––––––Get the Brand Strategy Kit for Creators here!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
34:4319/09/2023
87: 12 Branding lessons from professional creatives that every artist can learn from
Building a brand can be a challenge, but it can be a little bit easier when you can learn from the people who have been there before you. The people who have tried things, made mistakes, had successes, and learnt lessons that they can pass on to others.Over the past three years I’ve interviewed so many amazing professional creatives about their journeys and asked a bunch of them what the biggest lesson they’ve learnt about branding their passion was. In this episode I’ve compiled them all together so that you can hear them all in one place when you need a dose of inspiration, motivation, or ideas for what to do next.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
30:1612/09/2023
86: 8 ways to create compelling content that speaks directly to your ideal audience
Creating content can be difficult enough on its own, but creating content that actually speaks to your ideal audience is a step further. But that’s what makes the biggest difference when it comes to building an engaged community and growing your audience! There’s no point in posting for the sake of posting - we want to make sure we’re posting stuff that our audience is going to enjoy and engage with, right? So how do we do that?In this episode, I’m going to walk you through exactly how I do it and give you 8 different techniques for creating content that speaks directly to your audience.–––––––––––––––––––––––Download the free Notion Brand Experience Audit Template* (*Affiliate link)Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
21:4205/09/2023
85: How to perfect the elevator pitch for your creative business
We’ve all experienced that horrifying moment when someone asks the dreaded question…”so what do you do” Panic sets in, thoughts fly like mad around your brain, and before you know it, a jumble of words are pouring out of your mouth. But it doesn’t have to be like that. In this episode, I’ll tell you how to perfect the elevator pitch for your creative business.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
10:5529/08/2023
84: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand
This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever! In this one, I talk to Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours.She has spoken at VidCon, premiered videos at Buffer Festival, was an official Man Booker Prize Vlogger, has appeared in the New York Times, Variety, HuffPost, and Forbes, and has interviewed the likes of Michelle Obama, Bill Gates, and Margaret Atwood.In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible.–––––––––––––––––––––––Connect with ArielInstagram: arielbissettInstagram: books_unbound–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
44:1222/08/2023
83: 9 essential metrics all creatives need to be tracking
Do you ever feel like you’re not getting anywhere in your business, or you’re not sure what to do next? It’s probably because you don’t know where you are at right now and what you need to do to get to where you want to go. In this episode we’re going to talk about the essential metrics that creatives need to be tracking to keep things on track!–––––––––––––––––––––––Download the free Notion Brand Experience Audit Template (*Affiliate link)Try Notion for free (*Affiliate link)Join The Next Level Creative–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
27:1708/08/2023
82: How to get more eyes on your creative business with a brand visibility strategy
Do you want to grow your audience and increase your sales? Well you need more people to know who you are. That, is visibility. And to get more visibility for your creative business, you need a strategy for making it happen. Let’s talk about how.–––––––––––––––––––––––Get the Brand Strategy Kit for CreatorsJoin ConvertKit’s Creator Network (*Affiliate link)–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
21:2401/08/2023
81: 10 steps to successfully launch your creative business rebrand
So you've been working on your flash new brand. You've got a new logo, snazzy photos, updated packaging, and brand assets that are set to wow. But how do you share that with the world to make sure that everybody gets as hyped as you are? Well, I'm going to tell you all about it in today's episode where I walk you through 10 steps to successfully launch a rebrand for your creative business. Let's do it.–––––––––––––––––––––––Apply to enrol in The Next Level CreativeRead the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
16:5025/07/2023
80: QueerlyBee on cultivating community, putting your values into action, and protecting your mental health as a creative
This week on the Brand Your Passion Podcast, I talk to QueerlyBee.Bee is a queer, autistic & disabled gaming & lifestyle creator that focuses on soft content designed to be good for co-existing and parallel play! They focus on co-working, the sims 4 and indie games and use these things to facilitate conversation about things they’re passionate about.In this episode, I talk to Bee all about creating community, putting your values into action, protecting your mental health as a creative, and building a business in a way that works for you.–––––––––––––––––––––––Connect with BeeWebsite: beacons.ai/queerlybeeTwitch: queerlybeeTikTok: queerlybeeYouTube: queerlybeeTwitter: queerlybee–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
53:1418/07/2023
79: Brand voice: what creatives need to know about finding and using your unique voice
There are a few things that make you stand out from the crowd when it comes to your brand. Obviously, there’s your design, but there’s also your brand voice. But what is your brand voice? What the hell does that even mean? Can I tell you about what brand voice is and how the heck you can find yours and use it in your business? The answer is yes. Let's dive in.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
23:0011/07/2023
78: Get the goss: all the need-to-know info about my new program for creatives
In this episode, come behind the scenes and get all the goss about my new program! I share everything from how I chose the name, how it works with my other services, and everything included in the program. Whether you want to learn about launching something new from someone who’s just done it, or are curious about whether this could be the perfect way for us to work together, then this episode’s got it all!APPLY & ENROL IN THE NEXT LEVEL CREATIVE HERE–––––––––––––––––––––––Resources mentioned:Naming Your Business | How To Know When It's Time For a New NameHow to change your brand name: a conversation on the Future Belongs to Creators podcastHollie Arnett on Honouring Your Introversion, Transitioning Your Business, and Changing Your Brand NameWhy, When, and How to Trademark Your Business Name–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
42:3204/07/2023
77: Penelope Wickman on making your first sales, hiring a creative team, and staying true to the creative you are.
This week on the Brand Your Passion Podcast, I talk to Penelope Wickman, the creator behind Clammy Heart.Clammy Heart has 2 multi-needle and 2 single needle machines, and a team of 4 that works very hard to create apparel and package it with love and care.The work they create focuses on the simple joys that make life a little happier. Animals, fruits & vegetables, flowers & nature motifs; all with dollops of playful nostalgia. You'll find them making apparel that's casual, colourful, and usually perfectly cottagecore.In this episode, I talk to Penelope all about making your first sales, hiring a creative team, and staying true to the creative you are.–––––––––––––––––––––––Connect with Penelope / Clammy HeartWebsite: www.clammyheart.comTwitter: @clammyheartInstagram: @clammyheartTikTok: @clammyheartTumblr: @clammyheartFacebook: @clammyheartPatreon: @clammyheartKo-Fi: @clammyheart–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.Apply to join The Next Level Creative™And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
48:3827/06/2023