The topic of today’s show is magazine covers. I shot two new magazine covers this past weekend. And I don’t want to talk about my 600 magazine covers I shot in my career or how great they are (wink). Today, I want to talk about why shooting magazine covers absolutely sucks. Let’s dive into the anatomy of magazine covers. “Unless you own the magazine, you’re not in control.” IN THIS EPISODE What makes a good magazine cover photo? Why shooting a magazine cover kinda sucks. The cover photo you want versus the cover photo that’s chosen. Bad cropping and bad editing. Where you’ll see the best version of your cover photo. Cut lines; have I seen that one before? Safe but not boring. Why cover photoshoots are also amazing and life changing. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Quality, value, style, service, selection, convenience, economy savings, performance, experience, hospitality, low rates. Friendly service, name brands, easy terms, affordable prices, money-back guarantee, free installation, free admission, free appraisal, free alterations, free delivery, free estimates, free home trial, and free parking No cash? No problem, no kidding. No fuss, no muss, no risk, no obligation, no red tape, no down payment, no entry fee, no hidden charges, no purchase necessary. No one will call on you, no payments or interest until September.  But, limited time only! Act now, order today, send no money, offer good while supplies last, two per customer, each item sold separately, batteries not included, mileage may vary, all sales are final, allow six weeks for delivery, some items not available, some assembly required, some restrictions may apply.  So come on in, for a free demonstration and a free consultation with our friendly professional staff, our experienced and knowledgeable sales representatives will help you make a selection that’s just right for you and just right for your budget. AND don’t forget to pick up your free gift; a classic, deluxe, custom, designer, luxury, prestige, high quality, premium, select, gourmet pocket pencil sharpener. Yours for the asking. NO purchase necessary. It’s just our way of saying thank you. And if you act now, we’ll include an extra added free, complimentary, bonus gift of a classic, deluxe, custom, designer, luxury, prestige, high quality, premium, select, gourmet combination key ring, magnifying glass and gardening hose in a genuine, imitation. leather style carrying case with authentic vinyl trim. Yours for the asking. No purchase necessary. It’s our way of saying thank you!  -George Carlin Today, we’re going to talk about advertising lullabies. “People hate being sold to but that love to purchase.” IN THIS EPISODE What we resort to when writing copy and why it needs to change. The best kind of copy and what it does. Getting rid of the BS language. Speaking to our clients in plain english. Injecting your personality into your communication. Keep it simple.   Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Today, we’re going to be talking about sex. Specifically, we will be unpacking the act of having sex as a means of labor. If you’re thinking, I don’t have sex for money, nor do I want to have sex for money and I don’t know anyone who does have sex for money. Why would I continue listening to this episode? You’re right to ask that question - and what you will discover is that even if you are not in the sex work industry, there is still a lot you can do to both end human trafficking as well as promote health and safety for all those who are involved. To give this episode some further context - earlier this year, I had an unpleasant interaction with a man who was under the full belief that because a woman was doing a photoshoot in a public setting, that she had given up her own rights to the agency of her body and could be leered at and gawked at by anyone who chose to. This is the exact same rhetoric that leads to statements like, she would not have been sexually assaulted had she not worn that outfit. What this did was create an ongoing conversation around the idea “sex sells.” I was asking the question, who is profiting? It seemed to be okay if a man was profiting but raised a lot of concerns when it was a woman who was profiting.  I’ve talked to my dear friend and sex therapist, Dr. Jordan Wiggins about what consent is and is not. I also had a conversation with Nikole Mitchell, a top OnlyFans worker, about the misconceptions of sex workers and why there are such stigmas around those who choose to sell images of themselves if they are profiting. Today, we’re going to zoom out and take a look at sex work from a broader context. My intention is to provide an economic exploration into the world’s oldest profession and efforts to decriminalize sex work. My guest is Ariela Moscowitz who is the Director of Communications for Decriminalize Sex Work, a national organization pursuing a state-by-state strategy to end the prohibition of consensual adult prostitution in the United States. “If you really hate it so much and you don’t want people to do it, the best thing you can do is to decriminalize it.” IN THIS EPISODE The true definition of sex work. What makes sex work illegal by the definition of the law. The difference between consensual sex work and human trafficking. The historical context of sex work. The 3 major objections to the trade. Why sex work needs to be decriminalized. Discrimination in the field. Selling a service versus selling their bodies. How the legal system punishes sex workers. The currently role that police play. Legalization versus decriminalization.  Steps we can take to improve the safety of those involved. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Connect with Ariela Moscowitz Website: decriminalizesex.work Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I have 35 years of experience in friendships. I have successfully managed multiple friendships at once. Many of my friendships have returned to continue a friendship with me. I understand friendships on a deeper level. Many individuals like you have said yes to a friendship with me, so you too, should say yes. I have many testimonials from others confirming how amazing my friendship is. There are many benefits to having me as your friend.  Today, I want to talk about sales pages and how to make them more effective, unlike the pitch above. “Social proof needs to illustrate how your implementation of the solution in your product or service helps people achieve the results that they wanted.” IN THIS EPISODE The problem with most marketing and copy. 8 things your sales page needs to have. Why you need to address the problem you’re solving in your marketing. Attention grabbing headlines and the importance of them. When and how to introduce the solution. The difference between the solution and the product. Benefits over features. How to correctly implement social proof. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I’ve spent the last several hours in a tremendous amount of pain and I’ve done this for you. I’ve been thinking about the craziest, stupidest things I’ve ever done to get a girl to notice me. For example, I was the kid who would immediately raise the decibel level on my voice when a girl sat next to me on the bus and started to laugh much louder so that she knew I was having a great time.  In middle school, I got a Shawn Kemp jersey that I would wear at least once a week to school. Every time I put it on, I had an idea in my mind that I would get special attention from a girl. In my senior year of high school, I didn’t have a touch phone, but I would just pretend to have one hoping that a girl would ask if it was the new touch phone. Today, we’re going to talk about doing all the wrong things. “How often in our work are we avoiding doing the one thing  that would actually get us work?” IN THIS EPISODE The many ways James tried to impress girls in his youth and why it didn’t work. Focusing on what work and tasks get you the results you want. What list you need to make today. What you are spending the least time doing. Being honest with yourself. Taking the right action. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I’ve talked a lot on this show about how easy it is for entrepreneurs to fall into the hustle mentality because we see so much rhetoric out there on social media about it.  I saw a post the other day saying that entrepreneurs are wanting things handed to them and aren’t willing to work for it. That’s not what I’m seeing. I’m seeing entrepreneurs who are hustling themselves into an early grave. They are working so hard and may not be seeing results so they think they’re not working hard enough and think they have to work even harder.  My guest today is Liz Hartke. She’s the founder of Luminary Leadership Co and she helps entrepreneurs see beyond the work. Liz helps them see why they do the work and helps them grow, not just as a business operator but as a business owner. “The dream is not really the dream if you have to steamroll all the people you love most in order to achieve it.” IN THIS EPISODE What inspired Liz to help entrepreneurs get off the hustle hamster wheel. The importance of scalability. Combining strategy and leadership. Defining leadership and the qualities of a leader. Why you may be resistant to pause, reflect and go through slow, but needed change. How to create this important habit in your day to day. Why weekly consistency is so powerful. Intentionality and why it’s important. Two things to start incorporating: reflection and vision. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Connect with Liz Podcast: www.elizabethhartke.com/podcast Instagram: @elizhartke True North Workbook:  luminaryleadershipco.com/truenorth Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Important question for my listeners: I’m wondering if you are the type of person who buys olive oil at the grocery store, brings it home, takes the lid off of the purchased olive oil and then proceeds to pour the olive oil into your own glass olive oil bottle? The ones at restaurants with the aluminum spout tops. Are you this person? Because I am this person.  There’s nothing wrong with the glass bottle that the olive oil comes in from the grocery store. I just feel the need to put it in my own glass bottle.  Second question: Have you ever tried to pour the olive oil from the store into your glass bottle which has a very thin top? It’s very difficult and if you happen to miss, goodluck trying to clean that off. So what do you use? A funnel, of course. That way you can generously pour your olive oil into the funnel and into the glass bottle. I was thinking about the different types of funnels I use. Like the different ones for my pour-over coffee in the mornings. We use funnels all the time. But when it comes to business and we talk about funnels, all of a sudden it becomes very confusing and mystified. Today, we’re talking about simplifying funnels. “A funnel is a system of bringing leads in, nurturing those leads, and converting some of those leads into sales.” IN THIS EPISODE Simplifying how you think about funnels. How funnels are monetized. Different kinds of funnels. Why funnels can be confusing. What is a funnel and what are its 3 parts? Figuring out how your customers move through your funnels. GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I don’t know anything worse in dating than getting stood up. I think it’s an intimate fear of any first date. I want to tell you about the worst time when I got stood up. I had just turned 18 years old, but this was not a date. I had a meeting with a recruiter from the United States Navy because I was thinking about enlisting. We were supposed to meet at the Foothills Outlet Mall in Tucson, Arizona. He stood me up. You may have been stood up by someone you were crushing on. But have you ever been stood up by the U.S. government? I have. You want to talk about a blow to your confidence?  Today, we’re talking about no-shows. “There’s always going to be situations where people are not going to show up.” IN THIS EPISODE The hope behind this show. Why people don’t show. Ways to reduce no-shows. A follow up message to people who don’t show up for meetings. Why reminders are important. Funny excuses people have made up. Targeting qualified leads. Giving before you ask. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

My first magazine cover came out 20 years ago. For the last 20 years, I’ve worked as a photographer within the health and fitness industry and during that time, I’ve photographed more than 600 magazine covers, in addition to thousands upon thousands of interior publication features.  Over this time, I’ve learned and developed a deep understanding of the entire media landscape and what it takes to earn the media features that you need to get to get your brand and your business the visibility it needs to stand out and to grow. From magazine covers and spreads, to podcast spots, to online and television features. “Earned media is the fastest and most effective way to grow your brand, enhance your visibility and generate leads for the growth of your business.” You absolutely can get published and you deserve to be featured. Today, we are talking about how you can do this for your business. GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide IN THIS EPISODE What getting published and getting featured is not about and what it is truly about. The ARC system. The primary goals of earned media. Ways to nurture your audience. How to create more opportunities for sales. Is getting published the only way to grow your business? The amount of engagement earned media will bring to your business. Choosing where you want to land features and why. What’s in my new free guide. GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I feel like right now is a hard time to be entertained. You have football out of season, college basketball is wrapping up, hockey isn’t interesting right now. I’ve seen everything on every streaming platform that could be viewed thanks to the last year and a half. What am I to watch?  Last night we took a chance and put on the HBO show, Julia. In all honesty, we thought it was the movie from a handful of years ago about the icon Julia Child. Turns out it’s a new TV show about Julia Child and her life.    What I want to talk about is the portrayal of Julia Child and the obsession with the usability of her recipes within her book. What’s the point of teaching a recipe if it can’t be replicated by any person in any kitchen in any home in any city or state across the world? Her character became so diligent and obsessive over the user experience and how it has to be so reproducible in order to publish the recipes.  In today’s episode, we are going to talk about the user’s experience. “When you focus on enhancing the user experience, you are going to improve the trust and rapport you have with your target audience, you’re going to increase your customer lifetime value and you’re going to keep your clients longer.” IN THIS EPISODE Why you need to think about how a user interacts with your business. Evaluating the perception in which a user experiences your business. What things can end a user’s experience. Ways to enhance the user experience. The intentionality of the paths you take the user through. How to optimize email funnels and make them personalized. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I’ve been known to go a little bit overboard or become obsessive about certain areas of my life. When I was in middle school and high school, I was obsessed with movies; particularly horror films. I started to amass a collection at the time of VHS where every weekend I would go to a video store and buy as many VHS films as I could. The goal was to amass a collection that would rival even a Blockbuster video store. Eventually, I did the same with DVDs until I had thousands of movies between the two. I did the same with music. I wanted to have access to every song from every artist. I get obsessive in business too. At one point, I had two different podcasts. Now I own 2 magazines, a digital network, a graphic and web design agency, a c coaching practice, a mastermind, the FITposium conference, my photo business, workshops, a photo studio. It’s a little obsessive. I’ve been obsessive in my personal life and health journey, too. In today’s episode, I want to talk about the dangers of going too far. “When you go overboard and push too far in any area, you can create not only diminishing returns, you can actually destroy any positive outcome you can have.” IN THIS EPISODE Ways James has gone overboard in his own life. Parallels between the recession in 2008 and 2020 and what it taught on. What made James so successful in his business early on. Why chasing every project won’t work. Getting specific in the work you want to do and the people you want to do it with. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I believe there are two camps of marketing.  There’s the reactive marketing camp; “if you build it, they will come.” The primary tenants of reactive marketing are hope and prayer. It’s the type of marketing that encourages you to focus on your social media content and building an expensive and robust website so you can take advantage of SEO. The other marketing camp is proactive. It’s about setting a strategy that is filled with specific tactics that approaches your target audience where they are and gives them a reason to enter into your ecosystem. The one camp will sit by their email, the other camp will go out and generate business. “You can’t make sales without leads.” IN THIS EPISODE What a previous VP of mine said to me that made an impact. Specific ways to get more clients for your business. Marketing tactics that don’t produce results. Why relying on one source of lead generation is a big mistake. Ways to leverage the power of advertising. The power of word of mouth referrals and maximizing them. Affiliate programs and partnerships. Having lists that you own and how to rent them. The importance of earned media. Brainstorming how to mine new leads for your business. Join us at fitbusinessonline.com for a whole session on affiliate programs and getting your first 25 affiliates selling for your business! Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

We need to discuss the last 3 weeks. There were 4 trips to the pediatrician, 3 trips to urgent care, a telehealth appointment, as well as a quick stroll to another clinic just to make sure that we spread out our deductibles to as many providers as possible. There were some rampant fevers, lots of bodily fluids, a tremendous amount of coughing, and even a dog bite! If that wasn’t enough, I had some equipment malfunction at some of my businesses, some loss of power, a malfunctioning A/C unit, and an incident with a Skittle; don’t ask. Everyone’s okay but I’m exhausted and behind at work. Today, I’m in a hole and we are diving into the lie of what social media and others may tell you about when you’re in the midst of a struggle. “My actions moving forward can keep me in this hole or make this hole deeper.” IN THIS EPISODE Studying ads and how this can be helpful. Why being in a hole doesn’t mean you’re lazy or scared. The truth about being in a hole. How to get out of the hole you’re in. The importance of assessing what created the hole and taking the right action. Making a list of priorities and moving forward with it. I’m giving away the digital Legacy Planner for free! If you want the print or digital version, text me at 480-605-3254! Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Note: Check out this podcast episode's post at JamesPatrick.com to see an AI video in action! When was the last time you had a delightful consumer experience? It’s hard to think of one because it’s almost like our brains are wired to only remember the negative consumer experiences that did not go well. The ones that are so distasteful that they send us straight to Google or Yelp to hash out our 1 star review. Fun fact: I love reading 1 star reviews because so often, that 1 star review has nothing to do with the product or service and so often is more of a user error. Anyway - I think the reason it’s hard to remember being delighted is because we’ve started to tune out so much when it comes to marketing and sales. But there’s a tremendous opportunity as a business owner to find the touch points you have with your clients and how you can delight them. Every interaction you have is a new opportunity and if you are the pioneer of delighting your consumers and enhancing their experience, that’s what you’ll be remembered for. In today’s episode we are going to talk about a fascinating new way to liven, enhance, and celebrate the consumer experience. My guest today is Jill Schiefelbein, the founder of The Dynamic Communicator. “That’s what meaningful connections do, they change our physiological state.” IN THIS EPISODE What an AI video avatar really is and how it can be used. How you can use AI video in your business and how much it may cost. Different AI video versions and price points. Where this technology is going in the next couple of years and how it’s evolving. Building trust and catering to your consumers. Breaking the status quo. Meaningful connections and how to create them. Concerns and fears behind using AI video in their business. How consumers are responding to different avatars and why. Why you need a documented sales process and finding where AI fits into the process. How to host avatar videos. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Connect with Jill Website: www.thedynamiccommunicator.com Facebook: @dynamicjill Instagram: @dynamicjill Email: [email protected] Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Who are some of the hardest working people that you know? Is it your parents? Oftentimes, we model our work ethic based on what we saw our parents do for us. How hard they worked to provide us with a life where we can work hard for our children. Maybe it’s your grandparents.   When I think about hard working people, I think of course about my mother who worked nights for 25 or so years so she could be home during the day. I think about my dad who launched his own business and had to work so hard to make nothing into something. I think about my grandmother who was 1 of 7 children and was required to be one of the providers for her siblings.   I consider myself to be a hardworking person, but I’ve never worked around the clock or worked the graveyard shift. One could say that my mother has worked much harder than I could ever fathom to. But yet, I probably made more than her in my first year out of college than she did in her 25 years at her job. Same with my father and grandmother.    Today, we’re talking about why you need to stop working so hard. “There’s a lot of rhetoric that wants you to believe that the path to getting to the success that you want to have, is purely through hard work. Yet, the hardest working people we know, were not always the most successful.” IN THIS EPISODE Why I skipped my Friday episode and how it made me feel. The negative effects of working too hard. The lie about hard work in today’s world. The importance of realizing that hard work is important, but not the sole contributor of success. What you can do when you feel like you can’t work harder. Intentional and focused work. Getting clarity on what matters to you and basing your work around that. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I truly wonder how often it is that we as entrepreneurs get into our field in a very roundabout way. For example, as a photographer, I got into photography through being a journalist. The plan was never to be a photographer. I was trying to leverage my experience as a photographer to get more jobs as a journalist. Eventually, I owned being a photographer. The same thing happened as a business coach. I provided marketing strategy and business coaching services to many of my clients who hired me for photography or hired my team for graphic design. Owning what you do shifts how you look at it.   My guest today is Frank Macri, the founder of Thriving Coach Academy and the host of the Life Secrets Coaching podcast.   Today, we’re talking about how to grow your coaching business.   “True coaching is not about sharing your life experience or sharing your advice… Coaches use frameworks and processes to help clients understand their mind and how their brain is working.” IN THIS EPISODE The first time James publicly announced he was doing business coaching. What led Frank to becoming a business coach. What coaching really is.  Defining characteristics of a great coach. Why confidence in yourself matters. Investing in yourself. Staying away from selfish marketing and do selfless marketing instead. Important things to uncover when coaching your client. How to market yourself. Never assume it’s not working. Client preferences and why they matter. Curiosity and why it’s important. Choose your failure. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Connect with Frank Website: Thriving Coach Academy Podcast: Life Coaching Secrets   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Best idea I ever had for a podcast was that I would get together with a guest and we would each get a different craft beer. Over the course of drinking that beer, we would talk about all things photography. This was also the worst idea I ever had. Why did this idea not pan out? Probably, because we got too inebriated to ever appropriately launch it.  Nonetheless, in 10 years of podcasting, I have yielded innumerable benefits from managing this audio platform. That’s what I want to talk about today; how to launch a podcast. “I think it’s one of the best, if not the best, nurturing tool.” IN THIS EPISODE The benefits of launching your own podcast. The value of having guests on your show. Ways to leverage your podcast and grow your audience. Equipment you need to start a podcast. What’s recommended when recording with guests for the best audio. Podcast editing software. All about 3rd party hosts. What marketing assets you need when you launch. Expenses involved when starting your show. The rollout and how this can make or break your show early on. Why a pre-launch is vital. How many episodes you should have per week. Measuring the success of your show. Full module of how to launch a podcast: www.fitbusinessonline.com/bundles/fitbusinessonline Message me if you need a podcast editor or help with graphics @ 480-605-3254 Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Do you want to know what’s embarrassing? Having someone walk in on you while you are listening to yourself on your own podcast. Immediately, they think that you’re doing it because your ego is so big. You try to defend yourself and say, “No no! I’m just checking the audio levels, that’s why I’m listening to my podcast.” They won’t believe you.  I do like to hear myself talk. This is episode 347 and before this podcast, I’ve done 200 episodes on other podcasts. Over 500 episodes of me talking. Did you know that last year alone, I was a guest on 40 different podcasts? Why? Not to hear myself talk, but because being a guest on those shows amplified my authority, raised my awareness, and generated more leads for my business.  Let’s talk about how to get on podcasts. “You do not need a lot to land a podcast feature.” IN THIS EPISODE The only thing required to land a podcast. What you need to pitch to land a podcast. How to create a press page. 3 ways you can land more podcast features. Email pitches. When to send follow ups. How to hire for less. Trading features. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

My guest today is Sarah Ortlund. She’s a Krav Maga instructor and personal trainer. She’s also in grad school studying clinical psychology.  We’re diving into boundaries, what Sarah has learned along the way, and how you can incorporate the same things into your personal and work life. “You have to give yourself some grace and recognize who you are as a person and that you still want to enjoy life.” IN THIS EPISODE How Sarah does all the things she does and her advice for you. What inspired Sarah to study clinical psychology. Giving yourself permission to tap into who you really are. The importance of walking in peace and how to do this. Why we struggle with building boundaries. Getting past the fear of failure and continuing to try. Building better boundaries. Paying attention to where you may need to set boundaries. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Connect with Sarah Website: buildyourownbody.com Facebook: Sarah Ortlund Instagram: @fiercelyfemale_sarah Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

When I was younger, I had no idea what I was going to do when I grew up. Around the age of 18, as I’m coming out of high school, my thought was, “I guess I’ll be a journalist.” Truthfully, I didn’t want to be a journalist. I just wanted to be a section editor, where I would run the arts and entertainment section for a publication. Then came college, and that plan didn’t happen. In fact, I had a camera put in my hand and asked to take photos to go along with my articles as a lowly journalist. I still remember my first published photo. Today, we are going to talk about the most marketable images you can submit to fitness publications. “You need to show that you can create something that is viable.” IN THIS EPISODE Hear James’ son share an inspirational message! The journey of becoming a photographer and how it really happened for James. The 3 categories of imagery that have the most value for a fitness publication. What’s important to study before submitting an image. Why stand alone images are an advantage. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I’ve been told I like to complain a lot. And I take issue with that critique. Perhaps, I want to complain that I’m being critiqued for complaining too much. Because how is the world ever meant to improve if I am not complaining? Today, I’m sharing the top 5 worst experiences I’ve ever had as a consumer, what not to do to your customers, and how to delight your customers instead. “How can you surprise your audience?” IN THIS EPISODE The top 5 worst consumer experiences I’ve ever had and why. Unacceptable customer service behaviors. Inspiration for you on how to treat your customers. Why delighting your customers is essential for word of mouth referrals. Mapping out your consumer journey and how this helps. The value of touch points. Bonus gifts and a gift for you! Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

My mother always said that I had a face for radio. Perhaps that’s why I’m speaking to you in a podcast form, not a video format. I remember my first time on TV, I was promoting the FITposium conference. I was aggressively nervous. I wore a nice suit, I tucked in my shirt, and I made sure to comb my hair and shave. But, I was a pile of sweat for a segment that lasted a sum total of 30 seconds.  Meanwhile, anytime I did a radio show, I did excellent. I was once being interviewed by a radio host and he turned to me after the segment and said, “Wow, James. You’re really good on the mic. Have you ever considered a career in radio?”  But we’re not talking about radio today, we’re talking about the thing that does give me anxiety; being on camera.  My guest today is TV host and media coach, Haddie Djemal. “You have to stand by your value and the only person who sets that value is you.” IN THIS EPISODE Big life changes and Haddie’s story. Breaking into the market. Competing with others in your industry. Classroom experience vs. real life experience. Why building relationships are important. Creating boundaries for what you want and sticking to them. Learning to encourage yourself and not needing external validation. Owning who you are. Self-awareness and staying curious. Helpful keys to networking. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Connect with Haddie Website: haddiethehost.com Instagram: @haddiethehost YouTube: Haddie Djemal Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Do you ever watch Seinfeld? I have a favorite episode. The one where Jerry’s at his apartment and a telemarketer calls him. He responds and says. “You know I’m really busy, can I get your home number and I’ll call you back later?” The telemarketer says no. Jerry says, “Oh why? You don’t want people calling you at home? Now you know how I feel!” I love this scene so much because it is what I wish I myself could do, have the quick wit. Unfortunately, when it comes to being sold or marketed to, I don’t have that quick wit. I just tend to run away from sales people. In today’s episode we are going to talk about how you need to stop selling and why you need to start earning sales. “What sales is becoming, what sales always needed to be, is building great trust, building a strong rapport, building an unfathomable resonance with your audience.” IN THIS EPISODE How James has avoided sales people in the past. The attributes behind earning sales. What sales really is. 3 pillar approach to sales - ARC. Serving our clients vs. selling to our clients. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I want to tell you about the second girlfriend I ever had. We dated for two whole weeks until she broke things off and shattered my heart. That same night, I had my best friend over for a sleepover and I was crying to him about how much she hurt me. The reason she ended things? Because I was too afraid to talk to her…Yup.  When this happened, I was 16 years old. I was a nerd. So how did I even get a girlfriend to stay with me for two weeks? Because I had another girl vouch for me. And that happened with the next two girlfriends after that. Today, we’re talking about referrals. “It is imperative that we earn unsolicited referrals.” IN THIS EPISODE The way James got his first couple of girlfriends. 4 types of referrals. How to earn unsolicited referrals. Wrong assumptions you may be making about referrals. Engineering referrals for your business. Passive requests vs. active requests. Incentivized requests and ideas you can use in your business. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I was 16 years old when I finally got a starting position on my high school football team. It took all year of trying to convince my coach that I had what it took. My parents were on the stands brimming with pride, and I knew I was going to make them proud. The ball was kicked right to me, inches away from my fingertips, I fumbled it, got tackled, and then was benched the rest of the season. It was at this moment that I knew I would never be a high performance athlete. But, we are going to be talking about high performance excellence today. My guest today is Shelly Anderson, a High Performance consultant who has worked with some of the top champion athletes in the world. “You have to focus on your business regardless of what’s going on in your personal life. You can’t use that as an excuse of a lousy performance in your business.” IN THIS EPISODE High level athletes that Shelly has and does consult. Shelly’s goal as a high level consultant. What health really looks like overall. Why making it as a professional athlete is a big deal. Specific traits that elite athletes have. The right amount of ego. Habits of elite level athletes that entrepreneurs can learn from. How to pull yourself out of a funk and compartmentalize. KPI and the importance of tracking without being too emotionally invested.  Being honest about where you are. Value determination. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Connect with Shelly Instagram: @shells4real Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Have you ever quit something in glorious fashion? I mean the type of quitting where you walk in slow motion away from the building and then the building explodes! (Don’t worry, no one is in the building.) But you don’t flinch when the building explodes. Instead, in slow motion, you take sunglasses out of your coat pocket and place them on your face while the building behind you burns to the ground. I once quit a job, it was Office Max. Not a fun job. I have a crazy story about an interaction with a customer that led to my quitting story. “The truth is, winners quit all the time.” IN THIS EPISODE What happened to James at Office Max. The mentality that will ruin you. What things you should be quitting. The 3 reasons you may want to quit something. Pausing to come back and approach it fresh later. Redirecting your efforts to focus on the right thing. Reevaluating your priorities and how vital this is. Why it is okay to quit. Text me your epic quit stories @ 480-605-3254! Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Do you want to know what pisses me off? A lot. Conventional wisdom will tell you that anger is bad and rage will hold you back. But you know what? I love my rage, I cherish my rage. I worship my rage. Because I can harness my rage. In today’s episode, we are going to talk about how you, too, can harness your rage. “When it’s applied appropriately with focus, it can actually accelerate you faster with more energy, with more purpose, and with more confidence.” IN THIS EPISODE How we as entrepreneurs can actually harness and leverage our anger and how it benefits our trajectory. The importance of not being blinded by your anger.  How anger can be used to benefit you. Fear vs. rage Personal stories of situations in my life where anger fueled me in the right way. What specific things rage can help you do. Why you shouldn’t harness your rage. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

On today’s episode, my guest is Lizzie Ens. She is the founder and creator of UnDiet Yourself. She has a very different story of what her life was like at the age of 19. When I was 19, I lacked direction and motivation. But today, let’s jump into what Lizzie’s life looked like then and now. “I was able to look forward. Not everybody’s able to do that.” IN THIS EPISODE Where Lizzie’s story started at the age of 19. Misconceptions and truths in the Amish world. What Lizzie’s future could have looked like. The awakening that led to Lizzie’s leaving. How Lizzie started adjusting to the real world. Overcoming fears and being truly who you know you are supposed to be. Being able to ask for help. How to keep moving forward. The importance of getting to know yourself and being okay with becoming a new version of you. Focusing on your own journey. Getting comfortable with being uncomfortable. How Lizzie’s past has shaped her current career. One of the best thing’s Lizzie did when she first started her career. Why success isn’t just making $10,000 a month. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Connect with Lizzie Website: undietyourself.live Instagram: @lizzieens Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

At the age of 12, I went to comic book camp. It’s where young kids can go to learn how to create their own comic books. I went on to create a whole universe of characters that would make Marvel jealous.  That same year, I also spent a week at coding camp where I learned to write code for tiny robots. In my lifetime, I have learned a lot of things. Like writing screenplays, the original HTML code, how to work on my 1982 Camaro, and much more. Looking back in hindsight, I don’t do any of that stuff. None of it does me any good at this point. I’m not complaining, but it’s a shame I wasted all that knowledge. So today, we’re talking about the doing. “Once you apply something, you become accountable for it.” IN THIS EPISODE All about comic book camp. Feedback I received about an idea I had for a conference. Why people don’t want to apply the knowledge they’ve learned. Stop calling it a hobby. Pushing past the fear and stepping into the application. Setting goals and actually doing what it takes to achieve them. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I’ve done a lot of peculiar things for money. In a previous episode, I listed out the top 5 worst jobs I had ever endured. Today, I’m sharing some gems that did not make that previous list because they may not have actually qualified as legitimate employment.  “Every hour counts.” IN THIS EPISODE More “jobs” James has had in the past. The movie you should NOT Google. Why you should know how much money you really made in 2021. Looking through your calendar to calculate how many total hours you worked in 2021. Finding your average earning per hour. Are you making more than the minimum wage? Defining your goals for 2022 and calculating how to make them happen in a simple way. Understanding how hourly pay works as an entrepreneur. The 3 things you need to assess in your business. What I want for you in 2022. ACTION: Post about what you’re going to do to make 2022 your most profitable year in your Instagram story and tag me @jpatrickphoto Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In my lifetime, I’ve sat down to write about 5,242 different books. In my lifetime, I’ve actually been able to finish two of them. One was an ebook (I get it, not a traditional book). But this ebook went on to not only net me a significant amount of revenue, it also helped brand me as a subject matter expert in a very specific field. From this ebook, I even created an online membership platform that is still running to this day, almost 10 years later. The second book was an independently published print publication. I was able to get this book onto a #1 list on Amazon. Although I wasn’t “raking in the dough,” this book opened a lot of doors for me. Four years later, this book still opens doors for me. It lands me interviews on TV shows, magazines, podcasts, stages, and continues to build trust and rapport with my audience. Today, we are diving into why you can write your own book and what it can do for your brand. My guest today is Julie Broad, the founder of Book Launchers. “Sales are great, but we’re using this to grow our business.” IN THIS EPISODE Why writing a book is still important today. Stop worrying about who’s publishing your book. Traditional vs. Independent publishing. Your book rights. Building your writing team and who you shouldn’t leave out. Being discovered with key words and phrases. Giving credit to original sources. What readers really care about. The difference in timelines when self-publishing. Why narrow-focused books do better than general books. Strategically picking your book categories. Chapter titles and why they matter. Marketing your book. Why you are still hesitating to write your book. Resources to help get you to the next step. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Connect with Julie Website: Book Launchers Business Book YouTube: Book Launchers TV Writing Resources Website: Book Launchers Book: Self-Publish & Succeed Hiring Editors: Reedsy Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In today's episode, I want to share with you one of the most embarrassing moments of my life. I’m going to talk about a time that I failed to woo another. It’s a true story and heartbreaking but most importantly, it goes along with what we’re talking about today. Why we need to nurture relationships. “Consumers no longer want to be sold to, they want to be engaged with.” IN THIS EPISODE The importance of nurturing relationships before you ask for the sale. Why the leads you’re getting aren’t converting into sales. Lead-nurturing campaigns and why you need them. What a robust lead-nurturing strategy looks like. How to appeal to your audience. Following up with your clients. Always reevaluating your funnels. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

My first brush with owning a business came at the age of 10 years old. I launched my very own puppet show and on our opening night, we sold out all the seats we had in the venue. There were 2 seats - one for my mother and father - and they were 25 cents each.    My second launched business was my own newspaper that I typed and printed and distributed to both of my parents. I only printed two, but technically I sold out.   Both of these ended for different reasons but my entrepreneurial endeavors didn’t end there. A lot of them didn’t work out but I’m still starting businesses. Let’s dive into why. “The truth is, winners do quit. Winners quit things that do not work. That’s how they find things that do work.” IN THIS EPISODE A deeper insight into my entrepreneurial background, How to balance the highs and the lows. The emotional capacity that entrepreneurship takes. The truth behind failure island quitting, even as a winner. The importance of finding what works. Overcoming the negatives and hard moments that come from entrepreneurship. Making celebrating your accomplishments a priority and what it will do for you. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I’ve been talking a lot on this show about really unpacking what the true journey of entrepreneurship really is. Oftentimes, thanks to social media, we get only a veneer perception of what it means to live the life of an entrepreneur. It’s easy to look at people on Instagram with expensive clothes, nice watches, and fancy cars and think, “I too could live that life!” Then you start out and realize that you have to do all things in your company, including sweeping the floors. In this spirit of truly shedding light on the journey of entrepreneurship, I want to talk about all the things that can come up and be a distraction for you along the way. There’s a cost associated with these distractions and we’re going to dive into that. My guest today is David Wood. He is the founder of Focus.ceo with an extensive background and experience. “If you just had a regular job and you wanted your life to be different, that alone is going to take something. It’s going to take some willpower to generate it.” IN THIS EPISODE David’s inspiration behind starting his entrepreneur journey. How David helps his clients focus on what’s important. Why we resist doing what we know we need to do. Finding what lights you up and doing that more.   Breaking the Habit of Being Yourself   Not falling into autopilot work. How to stay focused and accountable. Community based accountability, self-based accountability, and coaching The importance of being teachable. Co-working and why it’s effective. Connect with David  Website: focus.ceo *scroll to the bottom and request a session  Cheatsheet: How to achieve twice as much in the same amount of time: myfocusgift.com Podcast: Extraordinary Focus Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

The date was 4/1/17 and I posted what ended up being one of my highest engaged posts I had ever done on Instagram.  In this episode, I’m reading you the caption, the reactions, and something that really upsets me. “The photos are edited to finish the narrative that we were telling through the location, through the set-up, through the styling, through the hair and makeup, through the poses, through the energy, through the pose, through the facial expression; all of it.” IN THIS EPISODE Hear all about the post James shared years ago. Too photoshopped? What actually goes into creating a photo. The real goal behind why I use photoshop. What your comments on other people’s posts reveal. Top 5 Worst photoshop experiences in my career. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

It’s Friday and we do not have time to waste! I’m jumping into the top 5 worst jobs I’ve ever had. But more importantly, I am diving into how I could have completely avoided working any of these jobs. “Perhaps if I did a little bit better in my planning, maybe I never would have had to work these jobs.” IN THIS EPISODE Hear my top 5 worst jobs I’ve ever had and why. How planning changed everything for me. The importance of building out annual plans and breaking them down all the way to our daily actions. Taking the macro and turning it into the micro.   The Legacy Planner   Want a digital copy for FREE? Text me at 480-605-3254    Join me next week, 1/27 @ 3PM PST for a live group, coaching conversation online to strategize our planning together. Go to fitbusinessonline.com and register today! Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review! 

It is about time we did a podcast discussing time. A couple years ago, I was going through this exercise with a business coach and what he made me do was to write down all the hours I worked in a single year. From photoshoots to cleaning toilets in my office. That number was quite shocking. Then he said to take the amount of money I made in that year and divide the number of hours by the amount of money I made. That is the amount of money I made per hour and that number shocked me, not in a good way. I started to wonder what I did wrong and how I allowed the business to start running me. This was a rude awakening that led me to shifting how I managed my time within my business. Let’s dive into this! My guest today is no stranger to the show. She has spoken at FITposium numerous times and she’s been on the show numerous times. Business coach, Shannon Fable. “We are all time optimists. We assume something is going to take this amount of time, and it doesn’t and it backs up the rest of our day.” IN THIS EPISODE Why studying where your time goes is important. How to effectively break down your time. Getting realistic about how long things are going to take. Stop, start, and continue. The first step for people to manage their time. Working on your business vs. in your business. Tips on creating working sessions during your work week. The most effective way to plan your calendar. Batching your work. Boundaries in your time. Being consistent and not going back to your old habits. Connect with Shannon Self-paced course: Work at Your Own Pace – Shannon Fable Website: www.shannonfable.com Instagram: @sfable Facebook: Shannon Fable Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Did I ever tell you about the time I became a New York Times Best Selling author? I was working in marketing years ago and I started to pioneer a new marketing strategy that was building my company’s brand awareness, generating brand validation and creating new job opportunities. I thought to myself, if only other companies were implementing the same marketing approach, they too could do the same. I started to write about this and then I got busy. I told myself I would revisit this later. Eventually, the book did come out. My title. But there was a problem, my name was not on the cover of this book because my manuscript was still on my shelf and I never finished it. “There’s nothing wrong with having that fear. Fear is a legitimate emotion, it exists for a reason. There is something wrong with allowing the fear to be the thing that makes the decision.” IN THIS EPISODE Why I never finished my manuscript. How to never accomplish anything. The reasons we don’t move forward with our ideas. Acknowledging the fear but not letting it control you. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

It’s not easy for someone to admit when they were wrong. For the second time in recorded history (no way to verify that), I was wrong. When I bring up the word “privilege” or “privileged” it can create a feeling of defensiveness for so many. It’s easy to understand why; we might retort back to that and say, “No we’re not privileged, I built this all myself.” Although that might be true, we need to unpack this fully so we can understand it fully. “Privilege is a special advantage that some have and others do not.” IN THIS EPISODE The true definition of privilege. Advantages and what they really are. Having privilege vs. acknowledging privilege. Why the starting point is important to recognize. Why 24 hours is not the same for everyone. The importance of transparency and accountability. Getting your intentions and messaging aligned. Owning when you are wrong and making a change. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

We are diving back into the conversation about empowering women and how they choose to build their brands and business. Today, I am talking with Nikole Mitchell, who is a pastor turned stripper and top creator on OnlyFans who went from living off of food stamps to earning 6-figure months. We discuss the evolution of the content marketing industry and what lies ahead for women in the selling of sex. “What you think about yourself at the end of the day, is the most important.” IN THIS EPISODE Nikole’s story of being a pastor who turned into a stripper. The journey of finding herself. Trauma vs. empowerment. The truth behind the industry Nikole is in. What sex work really is and what the misconceptions are. Refusing to be anything but who you truly are. The power of the behind the scenes footage. Why you should have your audience on lists and systems you own. Building boundaries in your business. Manifesting what you want. Marketing yourself in a way that works. The fight that lies ahead for women. Connect with Nikole Instagram: (@mitchellnikole) Facebook: Nikole Mitchell  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

New Year, new show, new branding! Now, more authentic!  Looking back over the years, a lot of what I saw in hindsight was inauthentic. I couldn’t see it while I was in it, but looking back, I did. There were specific instances and larger themes where I can see I strayed off course and got lost a bit. I’m reflecting on that today as I refocus and zone in on my mission, one that is authentic to me.  “There are no hidden formulas. There are no secrets. There are no special approaches or manifestation mantras that can change that.” IN THIS EPISODE A recap of this podcast and the evolution it has gone through. Seeing the inauthenticity in my own work. Specific moments in my recent career that I can see I strayed from what I stand for and why it’s important to bring up and reflect on. Lies sold within the industry and the damage they can do. What successful entrepreneurship is really about. My mission moving forward. What each of us need to do to see improvements. What I want this podcast to become and how you can take part in it. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I was on Instagram the other day, wasting time, and I came across a post that said something to the effect of, “Why are people talking about 2021 being over and the inability to wait for 2022? Do you realize that there is still _ # of weeks/days/hours/minutes still left in this year? Are you really prepared to give up on your goals that easily and throw away this percentage of the year that you have left?” I found this post to be rather rude. Who is this person to shame me for wasting time on Instagram or Netflix? The point is that you have every right to take a bit of a break and reprise from a year that was not as we thought it would be. Let’s talk about what you should be thinking about going into the New Year. “I don’t think many of us had the energy to deal with 2021 because we had been so mentally, physically, emotionally, spiritually depleted after  everything we went through in 2020.” IN THIS EPISODE What’s coming up in 2022. What happened in 2021. Why some things that have changed, won’t change back, The question you need to be asking yourself. Making a clear, specific vision and knowing who it’s for. Understanding what your promise is. Figuring out your product and the elements that go along with that. Starting with the minimum viable. Enjoying this rest time to spark your creativity. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

My guest today is no stranger to the Beyond the Image podcast, most of my audience, and our FITposium alumni. Billy Polson has been within our community for several years now and has been a presenter at our FITposium conference for several years. He is the Founder of The Business Movement and the Founder of DIAKADI, which is a fitness studio that has won best studio in San Francisco 15 of the 17 years it has been open. We are diving into why you should be different, especially now more than ever. “Don’t be what everyone is, be what no one is.” IN THIS EPISODE   Why we need to stay focused on differentiation, especially in 2022.  The 3 categories when it comes to being different. Making sure you gather feedback from your clients. The importance of knowing what’s going on in your market. Getting out of your normal routine to gain creativity. Including the love languages in your marketing. Why you should know your target client. The power of brainstorming. How to really sell your products. Stop the scroll. What you should be doing in the upcoming months. What’s coming up for he fitness industry. Connect with Billy Website: thebusinessmovement.com 8 Week Work Group: www.thebusinessmovement.com/workgroup-coaching-programs Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

My motivation has bottomed out and I’m tired. Have you ever felt that way? Even though this year flew by, it took an emotional toll on so many of us. I don’t think a lot of us realized it even happened.  So today, I’m talking about motivation and distraction because not only am I struggling with it, I know so many are too.   “As we’re coming into the end of the year, we’ve lost so much of our focus, of our motivation, of our momentum and we are waiting, or just coasting through the rest of the week, the rest of the year, so we can begin anew.” IN THIS EPISODE How to reinforce your momentum. Getting motivated again.   A SPECIAL INVITE only for our listeners. Text 408-605-3254 for the 2022 guide.   Focusing on the top 3 things that need to get done. Achieving more and being effective.   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Entrepreneurship is hard. I’m sure as a listener, you deal with this everyday and you know this. Or you need a reminder because of the way influencers portray entrepreneurship on their feeds. Looking at my calendar, I realize that I walked away from my corporate job 10 years ago. Today, I want to talk about the things that have helped me survive this journey. “The devotion you give to the work you do is not done in the short term, it’s done in the long term.” IN THIS EPISODE   5 things that make the difficult journey of entrepreneurship more manageable. Why you should never measure your success in the short term. A sign that entrepreneurship may not be for you. Being okay not knowing things. Why focus is everything. Not getting attached. Always keeping your why in the front of your mind. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Today, we get to chat about something that I geek out on, which is how to better improve sales pages. I have invested copious amounts of my time, hours, energy, and emotions into understanding how to best set up a page that not only guides the visitor through an amazing journey where they are rewarded by every scroll but also leads them to what I wanted all along; to purchase whatever it is I’m selling on that page. My guest today is Ken Cox. He’s the host of the Clicks & Brick podcast. He’s going to help us understand what we are doing wrong and what we need to be doing right with our sales pages. “Directing that user through the experience is way more  important today than it ever has been before.” IN THIS EPISODE   How Ken got his start in the marketing world. The difference between a website and a funnel. How buying online has evolved. The flow of a successful landing page. The importance of building a fully encompassing environment for your business. Landing page pieces that are a must have. Consistent exposure and why you need it. The 6 components to a funnel. Simplifying trying out ads. The 13 in 30 rule. Should you build multiple funnels? Problem solving versus product selling. Common problems entrepreneurs are making in their landing pages. Why follow up and retargeting works. The goal behind your ads. The key to designing products and services that sell. Connect with Ken Clicks & Bricks Academy: clicksandbricksacademy.com *Coupon code for $1000 OFF for two seats!: FITTOPIA Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Looking for a beautiful studio to record your podcast in or are you looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! Last week, I received a funny thing dropped off at our front door. It was self made newspaper (really propaganda) pushing specific vitamins and supplements to make you healthier in a myriad of ways (so the claims wrote).  I don’t bring this up to make fun of this, but I want us to dissect this newspaper together so we can see errors in the marketing as it used fear (and lots of it) to scare readers into purchasing products. “When fear-based marketing crosses that line into being unethical, then this is not a sale, this is coercion.” IN THIS EPISODE Fear-based marketing and the ethics behind it. Recognizing when marketing becomes unethical. The negative result that comes with unethical marketing. Examples of misleading and unethical tactics. Why fear doesn’t always mean to “do it anyway.” Why fear-based marketing won’t lead to building long term relationships. How to measure if marketing is ethical or not. A way you can easily define unethical fear-based marketing. What to focus on when closing sales. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In this episode, we are bringing back one of our special edition episodes where we do live coaching on the show! Our guest today is Mo. She is the Bold Momma. Mo is a postpartum, women’s health specialist who is seeking to launch a book in the new year. IN THIS EPISODE Hear about Mo’s story and her background. The meaning behind Mo’s brand. Listen in on James coach Mo in different areas of her business. All about book publishing; to self-publish or not? Hear about specific strategies when doing a book launch. Pitching to podcasts. Building buzz around your new book. Valuable LIVE coaching and guidance. Connect with Mo Website (Launching soon): www.boldmomma.com Instagram: @bold_mamma FREE starter kit coming soon, make sure to follow her on Instagram! Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com