Magazine Cover Castings Hosted by: James Patrick   Let’s talk about magazine covers today. It is without question the most coveted goal within the earned media field and probably one of the top questions I get. “You will always have that cover.” IN THIS EPISODE Two common misconceptions when it comes to pitching for magazine covers. How a magazine cover can help you and your business. Why you would want a magazine cover. Opportunities for you to get a magazine cover this year and who they are with. Special perks for FITposium this year. ONLY A FEW MORE DAYS FOR EARLY BIRD PRICING! Dozens of opportunities for attendees! Lock in your pass now for FITposium on October 13-15th  in-person or virtually at www.fitposium.com. See past features @fitposium Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Secret to Hiring a Business Coach Hosted by: James Patrick   I honestly believe that for any entrepreneur who is looking to hire or invest in a business coach that the right coach does exist. The frustrating part is that it can become increasingly difficult to really sus out the differences between coaches and which coach is right for you. So what do you do? Let’s dive into that today! “Don’t look for testimonials.” IN THIS EPISODE What separates a good coach from the right coach for you. Things to ask coaches as a prospective client. Case studies vs. testimonials. The one thing you need to study about the coach and their own life. Red flags. ONE MORE WEEK FOR EARLY BIRD PRICING! Dozens of opportunities for attendees! Lock in your pass now for FITposium on October 13-15th  in-person or virtually at www.fitposium.com. See past features @fitposium Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Stupidly Simple and Free Marketing Tactics Hosted by: James Patrick   I’m working on a new marketing plan right now and I’m trying to determine the most appropriate charts to showcase the exact strategy and tactics that we will be performing. I am reading articles and asking myself questions about quantitative relationships to determine which chart is the right chart. There’s got to be an easier way.   Today, we’re talking about stupidly simple marketing steps that you need to be taking. “Get interviewed, a lot.” IN THIS EPISODE 3 of the simplest and FREE marketing tactics that would improve your business today. Asking for referrals the right way. The requests you need to be sending out consistently. How to learn more about landing earned media features. Lock in your pass now for FITposium on October 13-15th in-person or virtually and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

First Speaker Announcements Hosted by: James Patrick   Today, I want to talk to you about who you’re going to be learning from at FITposium this year.  “Get published, get featured, so you can get hired.” IN THIS EPISODE How we pick our FITposium presenters and why. What’s in it for you? The first line up of speakers. A sneak peek of what the speakers will be teaching you. Lock in your pass now for FITposium on October 13-15th  and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I Dreamt For Your Benefit Hosted by: James Patrick   I had this dream the other night and I want to dive into what I could unpack from it in this episode.  FITPosium Update: We now have over a dozen magazine partners who are all casting 4 features. Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium “Are these activities creating a path to bring revenue into your business?” IN THIS EPISODE A detailed and exciting FITPosium update. Why you may want to pay attention to your dreams. James’s dream and what it means to him and you. Symbolism that you may need to pay attention to. Are you getting a return on the work you are doing? Assessing and reevaluating the tasks you do for your business. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

What is Missing from Your USP? Hosted by: James Patrick   Earlier today, I was having a conversation with one of my clients about Unique Selling Positions, or USPs. Maybe you’ve heard about USP, that you should have one, and have even tried to do some work to establish a USP. Maybe you’ve had success, or like many, have struggled to peel back enough layers and truly hone in on what about you, your brand, your services, your offering, your solution is unique and different in the marketplace.    During this conversation, I realized there is a second facet of USPs and we are diving into that today. “The more that you can start to identify these elements, the easier it will be for your target audience to realize ‘you’re the person for me.’ ” IN THIS EPISODE A USP and what the other facet of USP is. What your USP could be in regards to your target audience. Uniquely selling to a specific audience. How to make real connections with your customers. What questions to ask yourself to get the right USP. Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

How to Be an Influencer Hosted by: James Patrick   I, James Patrick, being of sound mind declare that I want to be an influencer. This is no mere desire, it is not a fleeting lust or a passing fantasy. This is a need, a necessity. An immutable requirement to my life, as much as oxygen or water.    Although I may not have been born into wealth or what most would consider good looks, or even an agreeable personality; I possess an even more befitting aptness - the highly developed ability to observe.    Today, we’re going to become influencers. “I now understand and possess the power of influencing  you so that you may influence others!” IN THIS EPISODE The different things James is using to observe and how that makes him an influencer. What is an influencer? How can you be an influencer? Do you really want to be an influencer?   Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

How to Save Money in Advertising Hosted by: James Patrick   Have you considered advertising as a way to generate leads for your business?  If so, this episode is for you.  Have you been nervous about getting into advertising because you’re afraid of losing money? If so, this episode is for you. Have you advertised and have not seen the results that you are hoping to see? If so, this episode is for you.   Online advertising has shifted quite a bit over the last few years and we have had to completely shift our approach. The goal of this episode is to share with you what we have implemented in our advertising platform that has worked better for us and helped us save money and reduce the amount of money we have to spend to generate a lead. “The goal is to get them to notice.” IN THIS EPISODE Awareness, lead generation, and conversion. Understanding what ads can be run at different points of the customer process. The changes that have happened in advertising over the last few years. The goals of each type of ad. Do video ads work? Strategic ways to run different types of ads. Need help? Text James!   Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

FITPosium is Back Hosted by: James Patrick   FITposium is BACK! Our 8th annual FITposium Conference is happening October 13-15th in Phoenix Arizona at the Hives Studios. You can attend in person or online. Our mission this year comes in 3 pillars: get published, get booked, and get hired.   “We want you to finally unlock your full potential.” IN THIS EPISODE More details on the annual FITposium conference and the exclusives that come from just attending. What’s new this year? A few specific opportunities and brands that have already agreed. What you’ll get out of the conference and why you’ll want to be there.   Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Get Free Business Coaching Hosted by: James Patrick   We’re going to do something new. We are going to be offering FREE one-on-one coaching with me. Y0u will be coached on your object, your brand, what you have launched, or what you have trying to advance,   “I want to hear from you.” IN THIS EPISODE Free one-on-one coaching and how to get it. Hearing from James and his business strategy, A breakthrough for your business. Getting traction. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

How to Finish Hosted by: James Patrick   I don’t mean to brag on this show, but I’m a little bit of a chicken shit. The correct response to that is, “Don’t sell yourself short, James. You're a tremendous chicken shit.” I’m not going to argue that fact with you.   I was thinking about fear, and I think fear comes up in two different ways. We’ve often talked about one, and today, we are diving into the other one.   “No idea has value unless action has been completed or  that idea has been shared with someone else.” IN THIS EPISODE The 2 different fears we face. What an imposter really means and why you can label yourself as that. What happens when you don’t finish things. Thrashing and the real solution for it. Neutralizing things at the beginning to stop delays at the end. The 4 options you have when facing a problem. Why is your idea worth more? Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Two Epic Announcements Hosted by: James Patrick   There is no time to waste today! We are getting right into the thick of it with not one, but TWO epic announcements for you.  “Everything will be done by the time you walk away from this conference.” IN THIS EPISODE A magazine opportunity for you. How to be eligible for this epic opportunity. FITposium is back!!! And all the details. New opportunities for your business. Mark your calendars - August 1st and October 13, 14 & 15! Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Something Worth Learning Hosted by: James Patrick   I'm a great photographer, but are my photographs great? I’ve had this statement bouncing around in my head for the better part of this week. I saw the original statement probably while doom scrolling on Instagram and it was something along the lines of, “I’m a great writer, but is my writing great?” I’ve spent a fair amount of time trying to deconstruct what this statement means to me. Apply it to yourself and it’s like an onion, you start peeling back layer after layer. “If you state that there is nothing left for you to learn, you will become correct.” IN THIS EPISODE Taking time to apply this statement to your own life and reflect on it. Creating work worth remembering. Why we need to continue learning and what happens if we stop. How to inhibit your ability to continue learning. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Destroying Haters with Whitney Johns Hosted by: James Patrick   My guest today is Whitney Johns. She’s a trainer, a coach, an entrepreneur, and a model. We’re diving into destroying the haters in this episode. “Take nothing personal.” IN THIS EPISODE Whitney’s entrepreneurial story and journey. Recognizing your own accomplishments. Managing your ego. Appealing to your audience and different strategies for different things. Staying true to your mission, message, and those who support you. How to deal with negativity. Opening up to your audience. The importance of celebrating your hard work. Staying true to yourself and anchoring in authenticity. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Connect with Whitney Instagram: @whitneyjohns Website: www.whitneyjohns.com YouTube: Whitney Johns   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Special 400th Episode Hosted by: James Patrick   Today is a pretty big milestone! We even recorded this live as we streamed to Instagram and Facebook and allowed people to make comments or ask questions during the live.   This is probably the 600th or 700th podcast episode I’ve done, but 400th under this specific show. This podcast has undergone quite a few changes since we launched it back in early 2018. In this episode, I want to share where the podcast was originally so I can share where the podcast is going moving forward. “I want this show to be hyper specific. To deliver real results that help you in every phase of your business development.” IN THIS EPISODE How this podcast started. What James has learned along the way. Where the show is going and what James wants to focus on. Different topics James wants to dive into more. Honoring the consumer journey. How prospective clients are going to be now versus before. What questions you need to ask yourself as a business owner. The right system to nurture your prospective clients.  The different types of episodes that will be on the show moving forward. A semi-new, now regular segment on the show! Join the group FITBusiness Guide on Facebook to apply to be a guest on the show and be coached by James for FREE! Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

How to Keep Your Clients Hosted by: James Patrick   I feel like we’ve known each other long enough so I can confide in you and share something that has been weighing on me over the last several months. I have this unhealthy obsession with seeing bad things happen to bad people. Essentially, those who get what's coming to them. To actually witness karma coming back to bite someone in the ass; but only someone who deserves it of course.   I know this is not great. My therapist is aware of this, no need to involve her any more in this. I understand there’s a mentality of “live and let live,” and “focus on yourself.” I hear you, but also it is really cool to see when someone gets what’s coming to them.   Today, I’m diving into a video I found that set me off, why it did, and how you can avoid feeling like you need to do the same. “It takes a tremendous amount of work to earn someone's business for the first time.” IN THIS EPISODE The rabbit hole James went down and advises you not to. Honoring and retaining the business you have versus always chasing new business. 4 phases/stages you need to have in your business. Specificity and why it’s important. Effective marketing. Overdelivering and 10x value. Staying in touch. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Close More Sales Calls Hosted by: James Patrick   We’re getting right to the point today. We’re talking about sales calls and how you can more effectively close more sales on your sales calls.    “It’s important that you have an order to your conversation.” IN THIS EPISODE When and why you should be using sales calls. The framework of your call and what the focus needs to be. What should be done before the sales call. Asking the right questions. The main steps you should be walking your client through. Closing the call with success. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

 How I 30X A Business in 5 Years Hosted by: James Patrick   What could you do to make more money? The first thought when you think about this question for a lot of us is, what else do I need to create? What other businesses, programs, services?  “But the truth is, the goal is to create more revenue without creating a great deal more time.”   It’s about looking for money lying under a rock. Today, we’re going to talk about how to turn over some rocks. IN THIS EPISODE Adding a new version of what you’re doing. Creating additional revenue off something you’re already selling. How James 30X the money he was making in 5 years. Increasing services to increase opportunities to increase price. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Today, we’re going to talk about rejection. “It’s not a no, it’s just not a yes… yet.” IN THIS EPISODE What happened on James’s first date. Online voting contests and what to remember about them. When someone actually says no to you and the effect it has on you. A little peek behind the curtain of why people really get selected. Shifting your perspective for when you don’t get chosen. Why you need to keep showing up.   Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

It’s storytime today! I have my hot cocoa and a story for you. Back in 1970, Orville Redenbacher, hired an advertising agency to help his struggling popcorn business. He paid the company $13,000 and in exchange they told him to rename his company by his own name.  I should have been in the advertising business in 1970. Imagine paying a company about $90,000 in today’s dollars and all they do is tell you to name the company after yourself.    Today, we’re going to talk about crazy WTF advertising facts and statistics. “Marketing teams that have written down or documented their strategies are over 300% more likely to succeed than those who do not.” IN THIS EPISODE Exciting announcements! Marketing statistics that could help your business. Video facts. The power behind different social media platforms. Interesting advertising stats that will make you think. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In this episode of the Beyond the Image podcast, host James Patrick shares the various elements that need to be included on your Instagram profile in 2022 if you hope to leverage the social media platform to grow your brand and business. In detail he discusses how to properly format your name and bio as well as what needs to be included in your story highlights and also leveraging Instagram's latest feature, pinned posts. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

If you’re like me, you’re terrified of being told “no.” In fact, I will try to engineer all of my actions and all of my queries just to prevent being told no. There’s something about being told no that feels shameful.    You know the idiom, the worst thing they can do is say no? Well, that’s a terrible thing! But, in this episode I want to talk about how you can actually say no to someone else. “We need to be honoring our own time, our own energy, our own limits, and our own boundaries.” IN THIS EPISODE Why saying no is important. What happens if you always say yes. Different ways you can say no to inquiries without upsetting a client. Establishing healthy boundaries. Practical things to say to your clients in tough moments. Adding value while respecting your boundaries.   ICONFIT Magazine volume II is out now! CLICK HERE Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

One of the most frustrating elements of running your own business, if I can be honest, is the inconsistency. We have some months that you just can’t keep up with the number of new leads coming into your ecosystem and it doesn’t seem like there are enough hours in the day to process all the work that is coming through your front door. And then all of a sudden, you turn the page on the calendar and you realize that you don’t have any appointments for the next several weeks. What happened?    That’s what we’re talking about today; how to build a reliable and consistent lead generation within your brand and business. My guest today is Estie Starr. She’s the founder of Strand Consulting and the Better Business School. “The majority of sales is not that pushy salesperson.  All high ticket sales are intellectual sales.” IN THIS EPISODE The foundational thing you’re missing in marketing your business. Discipline and why it’s important. The truth behind advertising. 5 steps to get a stable, reliable, consistent business flow. Strategic word of mouth. How many exposures and touch points you need to get a sale. Do you need to go viral to be successful? The medium and the message. Followers do not equal business; show up! Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Connect with Estie FREE gift for you: estiestarr.com/freegift Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I know I’ve needed to record this specific episode for quite some time. Which is naturally why I’ve put it off for as long as I possibly could.   My hope is that we can proceed and do this together.  “In the last few years alone, there have been ample opportunities for businesses and brand leaders to become activists; to speak up in a professional capacity about social issues.” IN THIS EPISODE The leaked SCOTUS document on May 3 and what happened last week. What we, as business owners, can do. When to speak up and get involved. What 65% of consumers want to see from the brands that they follow. How to decide which events you need to take a stand for. Questions you need to pose to yourself. Shifting your anger to anger-fueled productivity and creating opportunities that can yield a positive result. How James recently pushed for equality and inclusion and why it made sense. Posting online in anger versus posting to call people together and take real action. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Let’s be honest, it can be a little daunting to start and run a business. One of the most stressful components of being an entrepreneur and running something that you founded, is the overwhelming and sometimes crippling weight of the sheer mass of decisions that we have to wade through. Should I focus on lead generation or client nurturing? Should I be investing in Facebook ads or should I run a PR campaign?   What I’m sharing with you today is the number one area I want you to focus your efforts and energy on for the remainder of this year and going into next year and why. “Stop worrying about your pricing and start worrying about the experience you're delivering to your customers.” IN THIS EPISODE The overwhelming amount of options we have and decisions we have to make daily. Where you need to focus your energy. What will help you get more clients and retain clients. The definition of the “user experience” and how to make it better. How to differentiate yourself amongst other competitors. What encompasses the user experience. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

My guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to shoot advertisements for them and today we are diving into her journey from owning a brick and mortar business to launching her own fashion line exclusively online.   “You never get a second chance for a first impression.” IN THIS EPISODE Bebe’s story and how it all started. What it means to be intentionally vegan. The strategy behind Bebe’s beginnings and how she made it through the 2008 recession. Employees and entrepreneurs. The reason behind the name and why it’s important. Overcoming problems in real time. Focusing on customer experience and making it unique. Managing expectations when you use influencer marketing campaigns. Running ads and knowing your audience. Where the brand is going and what to be ready for in the coming recession. I’m giving away a FREE half-day photoshoot! Buy my new book that is NOW AVAILABLE ON AMAZON called Fit Business Online. You can find it on Amazon. Screenshot your receipt or the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot! Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Connect with Bebe Website: www.cultofcoquette.com Instagram: @cultofcoquette Personal IG: @beberoxanna   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Can I share a secret with you? We’ve been in touch for awhile and I’ve been communicating with you for a couple years. We’ve established some trust and rapport. Let’s keep this between us.   The truth is, clients sometimes can really suck. I probably shouldn’t say that, but it’s true. And that’s what we’re going to talk about today; how to piss off a photographer. IN THIS EPISODE Things people say to photographers that will piss them off. Reflecting on the lies within these statements. Sharing perspective from a photographer’s point of view. Why not saying these things is important. I’m giving away a FREE half-day photoshoot! Buy my new book that is NOW AVAILABLE called Fit Business Online. You can find it on Amazon. Screenshot your receipt or the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot! Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

What an incredible past 36 hours it has been! And in that 36 hours, I’ve only slept for 6 of them. The reason being, yesterday morning I received a notification that my brand new book, Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry, became available. It is available on Amazon right now!   Within 24 hours, this book hit 3 best seller lists on Amazon. My deepest thanks go out to all those who have picked up a copy, posted and shared about it.   In this episode, I am sharing a fuller picture of the context around the making of this book. “I wanted to make sure that this was not another generic  business book that focused only in theory.” IN THIS EPISODE An update on Fit Business and a sincere thank you. How James’s best selling book came about. What this book is and is not. Who this book is for. Clarity to move forward in your business. How to win a free half-day shoot with James! ALL this and more in my new book that is NOW AVAILABLE called Fit Business Online. You can find it on Amazon. Screenshot the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot! Get your copy now at https://www.amazon.com/Fit-Business-Online-Establish-Industry/dp/B0B3FMXXVT Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

You don’t want money that jiggle jiggles, you want money that folds.  In today’s episode, we are going to talk about making more money. “You can lose a quarter of your clients and make more money.” IN THIS EPISODE How to increase your revenue with your current offerings. Why charging a premium price will actually help your business, even if you lose clients. Adding to your revenue portfolio when you need to sell a client. Turning customers into evangelists. Increasing the number of leads you’re getting. Reverse engineering your income goals. The 2 mistakes we make in sales. ALL this and more in my new book launching later this week called FitBusiness Online. You can find it on Amazon.   Want to have a 1-on-1 session with me to talk about your business, your goals, and increasing the amount of leads you’re getting and income you’re earning? Schedule a FREE assessment with me at jamespatrick.com/coaching. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Today, we’re going to talk about what people actually buy and unfortunately for many, it may not be what you are selling. “What we purchase actually says a lot about us.” IN THIS EPISODE What your purchases actually symbolize and what they mean to you. Shifting your focus on how and what you really sell. What are individuals purchasing? Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

After being online for the past 30 years, I can tell you it’s easy to get burnout from being online. Today, we’re diving into social media fatigue.   “You do not need to be accessible 24/7.” IN THIS EPISODE How social media fatigue negatively affects us as entrepreneurs. 5 things we can do to help alleviate this online fatigue. Being present where your audience is. Scrolling with purpose. Permission to stop. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

My guest today is Jelena Kolomejac, she’s the art director for Deutsch LA. We discuss her career as well as what makes modern ads that stand out. “The idea is the most important thing. If your idea is really bad but it looks really good, it doesn’t guarantee anything.” IN THIS EPISODE What drove Jelena into her current path. Clarity in what you truly want to focus on. Jingles that made an impact and why. Studying advertising versus actually working in the field. Where things are being advertised now. Why the idea is the most important and how to maximize it. Celebrities in ads, yes or no? Advice on how creatives can start to build the right relationships with directors. Highlighting your niche when pitching yourself. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Connect with Jelena Website: www.jelenakolomejac.com Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I’ve been called a lot of things, but surprisingly, I have not been called a quitter. But in thinking about it, perhaps I should be called a quitter. I quit a job at Safeway because my manager wanted me to work every closing shift every single week. I quit selling crappy diamond rings at a mall outlet because eventually I would’ve been fired. I quit working on a farm moving bales of hay. There were quite a few other things I quit as well. Make sure you tune in to hear them all.   But today, we are going to talk about why you should be a quitter. “It’s about quitting the wrong things so that you can pursue the right things.” IN THIS EPISODE All the things James has quit in his lifetime. Why the worn out rhetorics about winners aren’t actually true. How quitting can be beneficial for you. Assessing when the right to quit is. Things that can impact your persistence. The importance of determining what your limitations are. Practically tackling the fear that comes with quitting. What’s the worst that can happen? Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

My guest today is Sarah Frenza. Sarah has been a coaching client of mine for a number of months now and has had an amazing growth trajectory within her business. All this has happened in a relatively short amount of time.    Today, we’re diving into her journey from being inspired to starting a side hustle to then making it her full time job. Get ready to be inspired and motivated in your own business.   “When you can scale your business, that’s when you become a true entrepreneur.” IN THIS EPISODE Sarah’s journey and how she turned her passion into a full blown business. Struggling with imposter syndrome and working through it. Pricing based on results versus experience for your services. The importance of sharing your journey. Talking to potential clients in a proactive way. Balancing a full time job and side hustle. Having the confidence to take the plunge into what you are truly passionate about. Hiring help when you need it. Setting goals that challenge you. Scaling your business. How focusing on the future helps you evolve. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Connect with Sara LinkedIn: @sara_frenza Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

A few weeks ago I recorded a podcast which served as a call to action for media outlets (particularly magazines) and what they needed to do to save their own industry. One of the challenges I put forth was that media outlets needed to strive for more diversity, not only within who they feature, but also who they have actual create the media itself. This striving for diversity throughout all media outlets is the topic of today's conversation. My guest today is Aaleiya DeSimas, founder of Ubuntu Consulting.  “We have the ability to create and make situations into better situations at any point in time.” IN THIS EPISODE What implicit bias is and how it impacts media. How the media can affect our biases. Replacement theory and how to combat it. Sharing and empowering others correctly Actively combating systems for change. Coming together with other people even when it’s messy. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Connect with Aaleiya  Website: Ubuntu Consulting Email: [email protected] Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Tonight I am hosting a FREE workshop for health and fitness professionals on how to get more clients. You cannot grow a business if no one knows you exist. Tonight, I’ll be teaching you a play-by-play approach to get the right leads to become the right clients who are going to hire you.  You can sign up at join.jamespatrick.com/lead-gen-webinar Last week, I got an e-mail that I had received a fairly prestigious award. I was awarded as the Media Talent of The Year by the American Advertising Federation's Western Division. This goes out only once a year to an individual, not a company. I was very honored and very humbled by this feature.   This brings up an interesting thought. What are the ways I can leverage this award to better my brand and better my business? Once you earn media, you may want to know how to leverage that media to grow your business. Today, we’re discussing how to do that. “Everything is about building trust and rapport.” IN THIS EPISODE A refresher on why you would want to earn a media feature. What earned media can do for you and your business. How James is going to leverage this new award. 6 Ideas for you to leverage your earned media. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I still remember the first scene I ever saw in a horror film. I must’ve been around 5 years old and my parents were watching The Thing. Not the original, but the John Carpenter remake from 1982. They did not allow me to watch this movie, but little did they know that I was sneaking out of my room and trying to peer around the corner of a wall so I could see a portion of the television screen.    My 5 year old could not handle it. I eventually saw the whole movie when I was older. It has one of the best taglines I’ve ever seen. A tagline is the caption that goes near the title on the poster of the movie and you see it in the cinema. It peeks your interest and raises your curiosity. The tagline for The Thing: Man is the warmest place to hide.   Similar to movie taglines, the hooks we use when pitching to media outlets can help our pitches stand out or blend in.   In this episode, we’re going to talk about how to write your hooks for pitching to media outlets that stand out so you can get published.  “What are the questions you get asked the most?” IN THIS EPISODE What you’re really pitching when you pitch media outlets. How to know what content and topics to pitch. Standing out. What a hook is and how to make an attention-grabbing one. Turning your ideas into things that create interest. What you need to understand about writing hooks. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I’m not the best when it comes to having difficult conversations.I’m the type of person who shuts the door to my office and becomes disgruntled. I think one of my old coworkers said that I had become difficult to work with and communicate with. They’re probably right so we’re going to dive into that today.   We are going to talk about how to engage in difficult conversations. My guest today is Adrian Koehler. He is a leadership engagement expert and executive coach. “The meaning in any communication is in the receiver.  They make up what you mean.” IN THIS EPISODE Human engineering and how it affects our daily lives. The paradoxes of leadership. How to effectively lead others with compassion and accurate communication. Caring enough to have important conversations often. Intentional communication in relationships. Facing difficult situations side by side instead of butting heads. Our psychological assessments. Where confidence really comes from. Ways to prevent falling into your old patterns. Pillars that Adrian stands by. Why what you think and how you show up in the world is inseparable. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Connect with Adrian LinkedIn: Adrian Koehler Instagram: @adrian.k Interested in getting coaching or team trainings? https://takenewground.com or https://adriankoehler.com   Want a leadership deep dive? Join us at The Revenant Process where only 30 people can join us in Nashville: https://wearerevenant.com/ Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In 39 years of live, I’ve had some pretty good ideas that did not work. For example, what could have been a best-selling marketing book. But I kept my idea in draft form on my desk until the book came out; only my name was not on the cover and it was a best-seller.   There was a time I would host meet-up events between photographers and models and charge everyone who attended the events. But I failed to innovate overtime and the interest in the event died out. And so many more ideas I’ve had and tried to execute along the way.   I’ve done a lot of things as an entrepreneur that did not work. Today, we are talking about the biggest obstacles an entrepreneur faces when starting a new business.    “We root for those who are trying to figure it out.” IN THIS EPISODE The many attempts and fails James had in his early entrepreneurship journey. 8 different categories of struggle. The misperception about an entrepreneur’s ability to create success. How entrepreneurs move forward anyway. Success vs. failure ratio. Why you need to be resourceful. Staying focused on what matters. Being smart with your money. Knowing the goal and the path to get there. Choosing the right community. Join me for a FREE workshop on May 31st where we will dive into creating an approach to get the right leads to hire you! Text me at 480-605-3254! Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

“You cannot grow your business if no one knows you exist.” You may have heard me say that before, but we are drilling this in today and talking about why it’s important and how I can help. Sign up for my FREE workshop at https://join.jamespatrick.com/lead-gen-webinar IN THIS EPISODE Why you need the right leads. Generating qualified leads without complicated software. What having the right leads will do for you and your business. James’s story about how he has sold millions of dollars worth of products and services. All the details about the FREE workshop coming up. Join me for a FREE workshop on May 31st where we will dive into creating an approach to get the right leads to hire you! Text me at 480-605-3254 or go to  https://join.jamespatrick.com/lead-gen-webinar Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

We’re talking all about podcasting today, one of my favorite things to do. My guest today is Lauren Salaun. She is a PR agency owner, an emotional intelligence mentor, and no stranger to the show. “Podcasting is huge for credibility, conversion, and getting a ton of new people - specifically ideal clients - into your ecosystem.” IN THIS EPISODE Reasons why podcasting is loved by so many. The beauty of unedited conversations. A real peek behind the scenes from two podcasters. How to get started on a podcast tour and what it can do for you. What qualifiers to look for when looking for podcasts to be on. Creating your perfect pitch. Attention grabbing interview topics. Following up. Inviting the listening audience to take the next step with you. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Connect with Lauren Website: laurensalaun.com Instagram: @laurensalaun FREE Pitch Page Template: https://www.laurensalaun.com/free-pitch-page Want a FREE podcast tour discovery call? Select a Date & Time - Calendly **only taking on 10 new clients through June! Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

At the age of 15, my sole priority was to look impressive to others, particularly girls. This singular motivation inspired at least 98% of every decision I made, including what I wore, how I styled my hair, etc. It was even the reason I changed my name from Jimmie to James.  A significant decision of mine at this time was to walk away from playing baseball, which I had played for the previous 10 years, and instead join the high school football team. I was far from talented or skilled. But, my goal was not to be a star football player. My goal was to look like a star football player.  I made the mistake of putting too much effort in during practice and my coach ended up giving me a starting position. This was my worst nightmare come true. On the field, I could get hurt. An extremely busted up face would not look impressive to others, particularly girls. And what happened in that game was even worse. In today's episode, we are talking about how to actually beat your competition. “If you are not drilling down and selecting a unique selling position, a unique advantage for your business, you are not playing to win, you’re only playing not to lose.” IN THIS EPISODE What happened to James at that horrifying football game. An important mistake many entrepreneurs make. How you can succeed even in a crowded marketplace. Having an unfair advantage and what it means. Quality matters. Examples of areas of innovation. The goal behind growing your unique selling position. Three questions you need to answer. I’m hosting a free workshop on how to get more clients into your business on May 31. Details? Text me “WORKSHOP” at 480-605-3254 Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a record store. We actually had no employees outside of the managers. I had no one to manage and was still at the bottom of the totem pole.    The record store did not pay well and most of my paycheck went to the outlet mall food court meals. I needed some extra cash. The Rocky Mountain Chocolate Factory was the store next door and planning to open a kiosk across town in another mall. The owner asked me if I was willing to pick up some extra holiday hours working for her selling candy apples.   At the age of 19, it was hard to say no to extra holiday hours. The manager suggested I give out free samples to encourage people to buy candy apples. Six hours later. I had sold 0 apples and ate 2, then I was fired.   Today, we’re going to talk about how to turn your free stuff into paying clients. “Consumers today need to be nurtured so much longer than ever before.” IN THIS EPISODE The hesitation behind giving away free things. How consumers are operating today. Why giving away free resources and information is so important. The 6 elements of the consumer journey. Focusing on the relational value. The 3 options you have to add value. What a good lead magnet achieves. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

My guest today is Ken Attard, a mindset consultant.   Today, we’re discussing how to escape the entrepreneurial grind. “Every experience that is happening in your life is a byproduct of the way you are thinking, of your mindset.” IN THIS EPISODE The lie behind “the grind.” The lightbulb moment in Ken’s life. New mindsets to adapt. Stop compromising your values. Great intentions don’t mean there’s not a better way. Feeling good more often than you feel bad. The triple U syndrome. What you should be prioritizing first. It’s a journey to go on, not a destination to reach. Be happy now, while eager for more. Action vs. Inspired Action Doing the small things everyday. Practicing gratitude. Being honest with yourself. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Connect with Ken Email: [email protected] FREE Consumer Educational Guide: How To Step Into the Magic of The Successful Entrepreneur Now  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profiles. I did not do this for myself or my own entertainment, I did this for you.    You’re probably curious what some of those phrases are.   “I’m an open book.” “Looking for a partner in crime.” “If my dog doesn’t like you, it’s just not gonna work.” “I like to have fun.” “I like to have a good time.” “I love to laugh.” “I’m down to earth.” “I’m laid back.” “I’m looking for a friend first.”    I even found a dating profile bingo card. This got me thinking about my worst online dating experiences. Why was I relishing and savoring the amazing experience of cliche dating profile bingo? Because I realize that we are really bad at making ourselves stand out, especially in business.   Today, we’re discussing unique selling positions. “Would your competitors say anything different?” IN THIS EPISODE Why you need to have a clear definition of what makes you unique in the marketplace. Developing your USP. What having a clear USP will do for your business. What consumers are really purchasing. Ideating what makes you stand out. Making your business worth noticing. Peeling back the layers.   Want a copy of FitBusiness Online?  Leave a 5-star review on the Apple Podcast App. Text me at 480-605-3254 and let me know you’re interested the                               book.   Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

It was 2017 when I received the biggest news I had ever received in my entire career. For the 15 years prior to that moment, I had photographed countless fitness talents for countless fitness magazine covers. Sadly, never having the opportunity to reach my own lifelong dream of me being on a cover. That changed when I received the offer to not only photograph, but to personally be honored to appear on the cover of Gainz Magazine. I had been training for two and a half hours a day. 6 days a week, for the past 5 months to get my body to a place where it could be photographed and properly photoshopped. My meal plan consisted exclusively of tilapia and asparagus. I had never felt more humbled that the editors entrusted me to photograph myself as a rising fitness talent. Did I mention this all happened on April 1, 2017. This was one of my most effective April fools jokes I had ever done. I received hundreds of congratulating comments for all my hard work on the fake post I created. Today, we are discussing magazine cover contents. “You are already worthy of media features, but you do not need media features to be worthy.” IN THIS EPISODE What it really takes to win a cover contest. Reading the fine print. Is there really a print edition? “Special” print edition. What you can and can’t say when you win. The effort that goes into participating in these contents. Taking the same energy to actually earn a magazine feature. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

My guests today are Kelsey Eyers and Lori Lefcourt, the founders of Rexxy. Today, we are talking about how they have successfully leveraged affiliate marketing in their business. “People drastically underestimate the power of affiliate marketing.” IN THIS EPISODE What led to their mastery of affiliate marketing. Reaching your target audience through affiliate programs. Misconceptions about affiliate marketing and overcoming the fear. What to look for when building these programs. Going the extra 5%. The importance of communication and messaging. Ways to accelerate your success and make you stand out. What you really need to worry about when creating your offers. How many affiliates you should have. Lifetime value customers. Why you need to be strategic. What comes before the sales comes. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Connect with Kelsey and Lori Website: www.rexxy.co Instagram: @rexxyco TikTok: rexxyteam Playbook: $250 off if you use the code JAMESP250 Sign up and email the team for the discount! https://rexxy.co/frameworxx-affiliate-program/ Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

My first brush with an online business was a little janky. I wrote this ebook but had no idea how to automate the delivery of the ebook. So, what I did was took the ebook and posted about it on Facebook to let people know about it. When people expressed interest, I would have them PayPal me $29.95. Then, I would email them back a copy of the PDF ebook.    This meant that in order to fulfill every order, I had to respond to every message letting people know of my PayPal email address. Then, upon receiving payment, I had to get their email address and send the ebook one at a time.   After selling about 100, I figured there had to be a better way/ Eventually, a better way did surface; a digital product delivery. Once someone purchased the ebook, it would automatically deliver it to them.   This seems like a no brainer now, but back it was not over 10 years ago. Flash forward, I’ve made over a couple million dollars selling products online.   Today, we’re going to talk about how you can launch your business online. “Every business that has ever been formed started in the exact same way.” IN THIS EPISODE The current problem with ideas. What you need to do with your idea. The story behind the book. All the things you need to launch your online business in one book. FitBusinessOnline. BE ONE OF THE FEW WHO GET A FREE COPY OF THE NEW BOOK! A dozen volunteers who are ready to use this book FOR FREE before everyone else so they can get their idea into motion.       Want a copy? 1. Leave a 5-star review on the Apple Podcast App. 2. Text me at 480-605-3254 and let me know you’re interested the book. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com