My guest today is Cody Rininger, the founder of 2B Imperium. He is a recent attendee of our annual FITposium conference and left quite an impression, so we wanted to invite him on the show to talk about all things entrepreneurial. “Only you can control you.” IN THIS EPISODE Cody’s background and what got him into the fitness industry. Where you should draw your motivation from. Why giving your best is one of the most important things to do consistently. It’s more than fitness. Being sure of yourself regardless of the bullies. The beauty of supporting others. How serving others should be one of our motivations. Focusing on the positives. Connect with Cody Facebook: @2BImperium Instagram: @rininger50 Thrive Fitness Website: www.thrivefitness-sd.com Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! Today’s episode is an important conversation to have and first, I want to explain why we are having it. Last week, I was on Instagram, and a magazine I work with posted a behind the scenes video of one of their photo shoots. Watching the video, something jumped out at me that was a little bit odd.  The subject in the photoshoot is doing a deadlift and in the background, there is a guy staring at her. I laughed at first, for a couple reasons. I made a comment about laughing at this guy and I got an interesting response. We’re unpacking the objectification of women who choose to use their brand to promote themselves and what it means with a dear friend of mine, Jordan Wiggins.  Dr. Jordin Wiggins is a Naturopathic Doctor, Women’s Sexual Health Disruptor and author. She is revolutionizing the way we deliver, educate, and talk about sexual health, wellness, and pleasure for women. Dr. Wiggins helps entrepreneurs and professional women have as much success in their relationships as they do in their careers through learning to receive, trust, and attract. “Consent is verbal and consent is ongoing.” IN THIS EPISODE What happened on Instagram that spurred this conversation. What consent really is.  The double standard women face.  Why women are allowed to be sexual, but not sexualized.  Dealing with outdated beliefs The realities of how women are treated versus how men are treated and how it affects women overall.  Knowing that you can’t understand experiences that don’t happen to you.  The suppression of women's sexuality.  The trauma of not being believed when you speak out about sexual abuse you went through as a women.   Women’s bodies are NOT property.  What happens when a country legalizes sex work.  The strength in having conversations about sex.  The truth about websites like OnlyFans and consensual porn.  Defining the yes’s and the no’s. How to make changes moving forward. Connect with Jordin Send her a DM on IG: @drjordinwiggins Podcast: The Pleasure Principles Podcast Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

What do you think about when you think of entrepreneurship? Some views of what it is could include sitting on the couch watching football with my son, fancy cars, expensive clothes, extravagant trips, and showing off all these thighs over social media in order to get your audience to buy into your lifestyle. When you are thinking of quitting your job it’s important to define what entrepreneurship is to you and what your goal is. We are diving into this and more on today’s episode! “It’s almost as if one becomes an entrepreneur more for the perception of being seen as an entrepreneur than or the actual work of being an entrepreneur.” IN THIS EPISODE Misperceptions of what entrepreneurship is. Clearly defining why you want to be an entrepreneur. Common entrepreneur sayings that aren’t completely true. The truth about time when you own your own business. Freedom of choice and control as an entrepreneur. Expenses you are responsible for when you are on your own. How to become confident in leaving your job. Figuring out expenses and why it’s important. Dong what it takes to make it. Breaking down what you need to do in specific numbers in order to achieve your goals. Not being afraid to ask for help. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! After last week’s episode, I had dozens of you reach out to me. Thank you for listening and reaching out! (If you didn’t go check out last week’s episode.) The overwhelming response was to do more deep dives into this industry. So we will! I want to do a deep dive study and be as objective as possible. My hope is that those who need help will get it from the right sources. “That’s the hope. If you need help, you’re able to get it from the right sources as opposed to being pulled in the wrong direction from an incorrect source.” IN THIS EPISODE The response from last week’s episode. How James wants to approach talking more about this industry. The goal of these kinds of deep dive episodes. A red flag in the industry. Using success to lure in potential clients and why it’s dangerous. LulaRich the documentary on Amazon.   QUESTIONS FOR YOU: What element of this industry are you most curious to learn about? What do you want light shed upon the most? What do you want to have a more in depth understanding of, to see behind the curtain? Want to hear more about this topic? DM James @jpatrickphoto Email [email protected] Text 408-605-3254 Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! The last 18 months have given us a lot of space to reflect on a lot of different areas of our life. For some, this has been really beneficial. For some, it’s been really difficult. For me, it’s allowed me to see a lot of the parts of the industry that I myself am a part of - the business and commoditization of advice, coaching, mentorship, guiding, leadership. Because of this reflection time, I’m starting to see how thin the facade of the industry actually is. I’m hoping to use this podcast as a place where we can come to communicate. I want to hear from my listeners on this! I find myself in a chasm between how I’m seeing a lot of coaches position themselves and where the industry actually needs to be in order to help and support people. So, let’s dive into this! “When we’re in the midst of it, it’s easy not to see the bigger picture. It’s easy not to see the forest through the trees.” IN THIS EPISODE What James has experienced in his industry over the last 18 months, The harm that is happening within the industry. Why shaming and being aggressive in your marketing isn’t the way to go. The glorification of burnout. Debunking the quote “you're the sum of the 5 people you surround yourself with.” Selling something that you’re not doing. The terrible effects of using your platform to spread negativity. Hear all about a misleading program that James experienced firsthand. Want to hear more about this topic? DM James @jpatrickphoto Email [email protected] Text 408-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! Last week, I was working with one of my coaching clients. We were prepping her for a photoshoot, so I had her reach out to a handful of photographers for quotes and estimates. As we started to review all the ones we got back, she had a lot of questions. It made me realize that so many of you have to work with photographers a lot and they (myself included) can make things a lot more complicated than they need to be. So in this episode, I want to talk about photo-speak and all the things that us photographers do that can be a little confusing, daunting, and frustrating for you as the client. “Talk to your photographer and get these details figured out before your photoshoot.” IN THIS EPISODE Getting a return on your investment when you invest in photography. Why it’s important to make sure you voice the purpose and vision of the shoot. What to do when the pictures don’t reflect what you wanted. How to style yourself for your photoshoot. Determine what you get for what you’re investing. How to figure out what all the fees on an estimate mean. Asking the right questions. Making sure you discuss usage with your photographer. A realistic expectation of when you can receive your photos returned. The impotence of talking to your photographer with all your questions before you sign anything or make any payments. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! Today, I am digging something out of my filing cabinet that I have had for a handful of years. It’s a contract from 2016 that a client of ours sent us. The reason she sent us this contract that she received from a magazine is because it raised a lot of red flags. Let’s dissect this contract together to help you with future contracts that may come your way. “Understand the terms of the relationships that you are making for your business or for your brand.” IN THIS EPISODE Hear James read and dissect large portions of the contract. Why it’s important to read the contracts you’re signing. Red flags you may find in contract. Learning what work related terms mean, like “independent contractor” and why it’s important. Standing up for what you believe and what’s important to you Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! On today’s show, I want to talk about what happens when someone tries to stand in your way. It could’ve been an industry competitor or someone close to you who tried to push you away from the work that you wanted to do. I’ve dealt with this my entire career and I’m here to talk to you about why it didn’t work for any of them and what you can do so it doesn’t affect you either. “I want you to be willing to fight. To be willing to go into battle for the passion that you have.” IN THIS EPISODE   A call to arms from James to get you fired up. Why you should never allow someone to derail all you have worked for. What happens on the other side when you stand your ground and don’t let anyone take you down. Inspiration to stay focused and not be bothered by someone trying to get in your way. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! If you haven’t noticed, there has been a buzz on Instagram. The December issue of Shape Magazine will be the final print issue of the Shape publication. This is starting to bring back the conversations surrounding the sustainability of print magazines.  In this episode, I am diving into these conversations and answering the questions and thoughts you may have. “Print is not dying in the sense that it will go away forever. However, it is evolving.” IN THIS EPISODE What print publications have been enduring. Where the print industry could be going. Will all news be entirely digitized moving forward? How newspapers have responded to our wants as a consumer. Taking a look at different data points  to further evaluate the print industry. Digital fatigue and what that leads to. Omni-channel presence. The reason we buy certain publications. James’ predictions of what’s to come in the magazine world. What magazines represent and why they’re not going anywhere. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I was reflecting on a conversation I was having with a client the other day. They were wanting to shift the services that they were providing to their clients. However, in their eyes, there was a problem; no one was hiring them for the services they wanted to provide. This is “the chicken and the egg” scenario and we are diving into it in today’s episode. “Do it before you get hired.” IN THIS EPISODE Figuring out which comes first; the creation of the work or the experience in the work. Why you should do it before you get hired. Creating a speck book of what you want to get hired for. Ways to think outside the box and create opportunities for yourself. Getting to work instead of just waiting around. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

As you probably know, I am a new father. As I’m recording this, my son is coming up on being 4 weeks old. I’m navigating both parenthood and entrepreneurship and I noticed something really fascinating over the last week and a half.  I took a few weeks off for paternity leave and when I got back into the office, I felt this weird sense of guilt and divided responsibility between my son who is at home, and myself who is sitting in my office. I realized that this is something that so many entrepreneurs are struggling with; parental guilt of dividing their time up between our business and our family. We’re navigating this topic today with my guest Jeanette Brooke, the founder of Jeanette Brooke Fitness. “Having them (my children) there and them seeing me do all these things, they’re so proud of me. And they tell me how proud of me they are and that just makes it all worth it.” IN THIS EPISODE The importance of boundaries within your business and sticking to them. Jeanette’s journey of starting her business after having kids, living in a different country, and homeschooling. How to carve out time for your business without trying to do too much at one time. Making the most of your time and how to tackle your to-do list. The parent guilt and ways to be intentional about navigating it. Knowing when to hire someone. Connect with Jeanette  Website: www,jeanettebrooke.com Instagram: @jeanettebrookefitness Facebook @jeanettebrookefitness Facebook Group: Boundless Beauties  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Entrepreneurs are not given a roadmap, a guide, or list of things to do with what to expect in order to succeed. What we end up with instead is an open landscape and we don’t know which direction to go, nor which obstacles we are going to encounter until we are already in the midst of it. All of us entrepreneurs had to deal with this over the last 18 months with everything we went through in 2020, going into 2021. What I really want to dive into in this conversation is what this unknown journey looks like as an entrepreneur and how we have to dig deep to find that perseverance, to find that grit to not only survive, but to set ourselves up to thrive. My guest today is Kimberly Lynn. She is a nationally certified personal trainer. She’s also the founder and owner of the Sweat Fitness Bootcamp, which is a physical gym in New Mexico.  “You have to keep changing with the times.” IN THIS EPISODE How Kimberly dealt with the shutdowns in 2020 and being forced to shut her doors. Saying “nothing is going to stop me” but really meaning it and living it. Turning rejection and pain into resilience and success. The importance of mindset and self-talk. Going above and beyond for your clients and why it will lead to your success. Giving your clients what they need right now. Why asking for help is okay. Getting clients that are loyal and with you for the long run. Being okay with changing and not settling. Connect with Kimberly Website: Fitness | SWEAT Virtual Trainer Instagram: @kimberly_sweatfitness Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Today, we are diving into a topic that can make people uncomfortable. We are talking about charging; more specifically about getting the bill. I was thinking about the Friends episode where Phoebe was helping Monica do her catering job. At a funeral they were catering, they were trying to find the right time to give the client the bill. This can be really awkward, especially as an entrepreneur. How do you make the transition from doing the services to, “Okay, this is the bill.”  Let’s talk about this! The goal of this show is to abate some of that uneasiness and also to help you not cross a line when you do this with your clients. “Any time you have those experiences, you just get better.” IN THIS EPISODE The fear that comes with asking for the bill. A personal experience Jame had with a bartending company. The importance of setting the terms of payment and coming to an agreement. What not to do when trying to collect payment. Reasonable terms and conditions for contracts and payment collection. Why hounding people for payment is unacceptable. Professionalism and politeness when following up. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Since it’s a few days out from Halloween, we thought we’d do our first ever Halloween special episode. For this show, I’m bringing on a couple guests. Jason Black and Max Anderson. Jason is the founder of Agstract Apparel and Arizona Home Photo. Max is the founder of Picnic Tree Productions and co-owner of the Hives Studio. Collectively, we have been working together for about 35 years. In that time, we have had some very terrifying and spooky experiences. So today, we are going to commiserate on what some of our most horrific horror stories were over the years in our careers in order to share how to handle yourself in these situations and what not to do. “Any time you have those experiences, you just get better.” IN THIS EPISODE Hear multiple horror stories that James, Max, and Jason experienced. How to remain calm in the middle of an urgent problem. Why the lessons they share are important. The importance of always being prepared and having a backup plan. Managing forgetting gear or equipment at appointments. Different ways to respond in tight situations. Dealing with tough companies and tough clients. Connect with Jasosn Agstract Apparel Website: www.agstractapparel.com Facebook: @agstractapparel Instagram: @agstractapparel Real Estate Photography: www.arizonahomephoto.com Facebook: @arizonahomephoto Instagram: @arizonahomephoto Connect with Max Picnic Tree Productions Website: www.thepicnictree.com Instagram: @picnic.tree Hives Studios Website: www.hivestudiosaz.com Instagram: @hivestudiosaz Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I’m back with a brand new episode after taking a break from the mic. As you might know, the reason I was away from recording new episodes is because I was on paternity leave. My son joined us about 2 weeks ago and it has been a whirlwind of excitement, fulfillment, and plenty of sleep deprivation. I’m sure there will be a lot more stories coming soon about balancing fatherhood with entrepreneurship! In this episode, we are talking about celebrating our own success often instead of always focusing on our failures. “If we are never celebrating our successes, we are never allowing ourselves to enjoy the reason and the intention behind the work that we chose to do.” IN THIS EPISODE Hear about James’s plunge into fatherhood. Celebrating our 300th episode and why it’s so special. Our goal with this podcast and what we focus on. Why it’s important to celebrate your successes. Preventing burnout. The 3 phases when you are celebrating your successes. What you choose to celebrate. How you choose to celebrate it. Making sure you really take time to celebrate. The importance of determining what the finish line is. Asking yourself what success looks like. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Every single year at FITposium, we have gathered together different media experts to share their inputs, their advice, and their guidance for you; to be able to get your brand, your story, your message in front of their outlets. So, as we are coming into this year, that has become our focus. How to earn media and expose you to the audiences you want to be in front of.  In the episode, hear from our most diverse media panel we’ve ever put together. This is our panel from FITposium 2021 and features amazing media specialists who are teaching you everything you need to know!  “Good character makes good content.” IN THIS EPISODE Hear the live conversation from the amazing panelists that were a part of FITposium 2021. Live Q & A. How to approach media contacts in an effective way and how to stand out. What makes the perfect pitch? Why follow up is important and the appropriate protocol. Social media and what really matters. How to build relationships with media contacts. Being specific in your pitches and making sure they are personalized. How to leverage media to grow your brand and business. Utilizing your strengths and staying true to yourself. Showing up and doing the job. How to have people coming back to utilize you. What makes features successful. THE PANELCynthia Sassi, Fabulous Media GroupMatt Gottesman, Hustle Sold SeparatelyHatti Djemal, TheList.TVMirelle Inglefield, Phoenix Magazine Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In this episode, I’m sitting with photographer and educator Joel Grimes. We talked years ago and at the time, Joel started to build a new business based on educating photographers. “The more hours you put into it, the greater your result will be.” IN THIS EPISODE The inspiration behind Joel’s business and what he learned early on.. Giving away knowledge and why it shouldn’t be a threat to you. Repeating the same work over and over until you master it. The difference between A students and C students and why C students typically have an advantage. The importance of failure. Being willing to ask for and listen to feedback. The response we should have when faced with adversity. Where your confidence should come from. The power of 8. Getting your name out there and being consistent in the game. How to get to the top. Being able to adapt and change with the market. Why the money can’t be the only thing that matters. The risk is worth the payoff. Connect with Joel Website: www.joelgrimes.com Workshops: www.joelgrimes.com/workshops Instagram: @joelgrimesworkshops Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Hey listeners! I am currently on paternal leave so we went into our archives! In this episode, from our FITposium podcast, I am interviewing my dear friend, Dave Dreas. Dave is one of my favorite entrepreneurs, not just in the Phoenix market but truly anywhere. He has such open, honest, and raw conversations about the entrepreneurial journey. That’s why he’s such a perfect person to host on this podcast. “It seems like we all try to market to each other instead of clients.” IN THIS EPISODE How to have truly engaging content on social media. Breaking down the noise on social media and how to really build a business there. The importance of bringing value with your content. Focusing on speaking to your true target audience. The process of nurturing relationships and why it’s important. Protecting your business and your following. Why you should be moving your business off of social media. Forgetting about the numbers and focusing on what’s important. Having niched content and what the benefits of it are. Connect with Dave Instagram: @davedreas YouTube: Dave Dreas Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

We’ve focused on bringing the best guests that edify what it truly means to be an entrepreneur. What it looks like to go against standards, break through those barriers, and achieve real success. Our guest today has done that. When I think about being a female fitness entrepreneur, she is at the pinnacle of that mountain. She is a former TV host, a best-selling author, and a transformation coach. Her and her husband launched the Transform App, which skyrocketed on the Apple Podcasts app, and she connects so beautifully with other men and women to help them grow the change within themselves. The one and only, Heidi Powell. “Whatever I say, I will make happen, because I know the power that I have if I keep going.” IN THIS EPISODE How James and Heidi’s lives intertwine. Heidi’s backstory and how it led to where she is now. The power of vulnerability and the connection it breeds with your clients. Learning to seize every opportunity and why it can change your life. Making a decision to make things happen and not turn back. Serving others without needing compensation and how it pays off. What it takes to make the right decisions. Navigating someone saying no to your business. How to work in business with your partner. Being a powerful woman in business and the differences between men and women. Why it’s okay to shine, be bold, and be proud of it. What’s coming next for Heidi. “It’s better to take the wrong step, than no step at all.” Connect with Heidi Instagram: @realheidipowell Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

As I recorded this episode, my son was days away from being born, which means I am days away from becoming a father! I’m taking a break from the mic for a bit but I would never leave my awesome and loyal listeners hanging. So, we’ve dipped into our BEST archived interviews just for you. In this podcast episode, I get to chat with my dear friend Kirstyn Brown, who at the time was the editor of STRONG Fitness Magazine. When I originally asked Kirstyn to be on the show, I thought we were going to cover a topic I talk about a lot on the show, which is getting published. When she said yes, she said, “I want to interview you.” This was such a fun hearted show and it’s a great chance to get to know me a little more and hear a little from Kirstyn as well. “What you will do today, impacts who you’re going to be tomorrow.” IN THIS EPISODE James’s early work experiences and the things he learned from them. Finding a creative outlet and why it’s important.  Establishing core values and sticking to them. Doing simple things every day that will change your life. Missed opportunities and failures in your business. The comparison trap and how to not do it - celebrating others instead. Speaking up and overcoming fears and how it can grow your business. How James defines success and why this question is an important one for you to answer yourself. How to navigate negative reviews and where to put your focus. Defining moments in James’s career. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In this episode, I was sitting in my office by myself on Monday morning when Instagram and Facebook had been down all day. It’s only when things like this happen that I actually notice how often I subconsciously will go on my phone to open the app. I was looking online, doing what people do, when Instagram or Facebook go down; starting looking on Twitter and Google. I went online to Down Detector and was reading about how his was their biggest outage in 13 years. My first thought is, “Well, crap. I just wrote out and planned my week’s worth of Instagram content. I just dropped a new podcast that I think is important, if only I could post about this. Oh wait, I CAN!” “You need to get the connections you have with your audience off of social media.” IN THIS EPISODE How important it is to not have to rely on Instagram or Facebook to reach your audience. Why lists of your audience that you own matter. Focusing on building your own lists. Creating incentives that have value to get your audience to sign up to your lists. The importance of specificity in your offers. Factors that play a role in having a great lead magnet. Using this time wisely. If you’re still not on my text thread, text me at 408-605-3254. This is a great way to connect with me and ask me any questions you have! Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In this episode, we’re going to be talking about scaling.This is such an important topic because so many of our listeners are stuck in that modality of going one to one, so we’re diving into how to shift to one to many.  My guest today is Leah Gervais. Leah is a business coach, but more importantly, she is a business mentor for entrepreneurs, and that is something we all need within our journey. She’s going to be chatting about how we need to think differently about our marketing if we plan on scaling our offerings. “Get clear on the problem that you solve and release the way in which you need to solve it..” IN THIS EPISODE Leah’s backstory and what led her to serving others. Feeling dissatisfied in your current journey. Letting go of labels and leaning into what you really do. Getting prepared for the next economic shift. Why Leah chose blogging and how she scaled her business. How to make sure you’re not trading your dollars for hours your whole career. Starting with one on one clients before going one to many and why this is vital. When it’s time to transition to one to many. Going from good to great. How lack of clarity can hold you back. Intimate marketing and aligning it with your offer. When to diversify the types of results you offer and when it’s too soon.  Fulfilling what you’re good at while having joy. “The hardest part of scaling is having to say no and fix what’s working.” Connect with Leah Website: leahgervais.com Instagram: @leahgervais_ Podcast: Your Biggest Vision Sign up for her newsletter on her website! Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In today’s episode, I want to talk about those in your life who are not supporting you and your goals and what you need to do about it. It could be a significant other, friends, or competitors. We have another name for these people; jerks. Let’s dive in and break it down so you know how to handle these people. “When you are distracted, when your energy is pulled away, you inevitably slow down.” IN THIS EPISODE Who these individuals are; usually it is those who are closest to us. Things these individuals are saying. Being distracted by these people and the negative outcome it creates. Why they’re doing what they’re doing. Other people’s fear versus your reality. How insecurity can play a big role in people and their comments and why it’s important to identify. What you need to do about it. Understanding who is in your corner and who isn’t. Realizing you can’t change who others are. “Why would you allow the others who are in your life who refuse to change, dictate the change you want to make in your own life?” Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Our topic today is burnout. Burnout has massive and very detrimental consequences to entrepreneurs. Perhaps, to many of you listening to this show. So, in this episode, I want to talk about why so many of us face burnout, what the results and dangers of burnout are, and what we should be doing about it. “Your customers do not need you 24/7.  And if they do, you’ve made a mistake in your business.” IN THIS EPISODE Why we feel pressure to burn ourselves out in pursuit of what we’re most passionate about. Breaking down the root of burnout. Losing passion results in a decrease of the quality of our work and how it affects your business. The diminishing returns that happen. How burnout can affect your health in an extremely negative way. Prioritizing things in your life. The importance of setting goals, maintaining boundaries, and and establishing an end time to your work day. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Tune into an exclusive LIVE Fit Business Online to hear a live coaching session with an amazing coach, Shannon Fable. Shannon is going to be teaching us how as fitness professionals and coaches we can leverage our trust, rapport and credibility to book ourselves solid. So much of what we see in the health and fitness space, whether it’s personal trainers, coaches, gym owners, is the idea that “I have to fix my marketing, I have to really get aggressive” while simultaneously trying quick fix solutions or a strategy that may have worked for someone else. Shannon has a rich history working with health and fitness professionals to help them bolster up their business and bring in more clients in a very authentic and effective way. “You have to commit to finding time to work on your business, not just in your business.” IN THIS EPISODE Shannon’s background and how she got to where she is today. Why it’s important to go outside your industry to learn what is really working. Connecting with people on a deep level in your own way and why you need to be doing this! Finding time to do the work and how this will be the only way to bring change. Having a firm foundation. Determining your target market and deciding what group of people speaks to you. Determine your what - the #1 benefit you provide and how to portray this correctly. Articulating your why Specificity and shifting into an abundance mindset. The right way to respond to consumer demand. Three boxes of innovation and what they are in detail.  1 - Linear  2 - Leap frog thinking 3 - Selectively forgetting the past Why consistency is important and specific ways to stay consistent. You need a no-barrier entry offer! Sales cycle vs. sales funnel and why sales cycles are important, especially in playing the long game. Leaning into the digital world and using it for your benefit. Not all is loss if someone says no right away. Value - you can’t give away too much! Pricing correctly and learning to make money in your sleep. The 3 mandatory self promotion strategies Shannon recommends. “Marketing doesn’t get you clients, it just gets you awareness.” Connect with Shannon Website: www.shannonfable.com Instagram: @sfable Facebook: Shannon Fable Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In today’s episode, I wanted to talk about coaching. More specifically, the fear we have of hiring a coach. We fear investing, spending, or putting money into hiring someone to mentor us. When we think about the investment of a coach, the thing we are typically most afraid of, is the financial investment. Let’s dive into this! “Regardless of whether or not you choose to work with someone, there will be an investment.” IN THIS EPISODE The fear behind hiring a coach and where it stems from. The truth about hiring a business coach and if it is the only way to have success. How you will have an investment either way and what the difference in these investments look like. Tackling the legitimate fear that if you invest, it won’t work. Changing your perspective from failure to opportunity. Ways to mitigate the risks of hiring a coach. The importance of questioning the coach’s approach and methodology and why. Why you should watch and study how coach’s market themselves. Asking the right questions. Understanding the return on an investment. “Just because you invest in a coach, does not guarantee the results.” Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I’m finally coming back to life after what was such a fantastic, 7th annual FITposium conference.  We booked over 117 projects for our attendees and it was so inspiring to see; magazine projects, podcast bookings, media spots, and so much more. Over the last two weeks, something has been gnawing at me that I want to share today. I got booked on this photo project a couple weeks ago with a couple other photographers. I’m sharing all about that today and what you can learn from it! The comment that set it all off: “It must be really hard to take a bad photo with an 8 light set up.” IN THIS EPISODE Hear James’s response to the comment above and why it was so important. What all the 8 lights actually do and why they matter. The meaning behind the comment and similar comments like this one. Skill vs. talent Focusing on what you have, learning all about it, and making it work for me. Why you need to stop making excuses on why you’re not where you want to be. Putting in the work and creating results. “When you put in the work to do it, you’re going to create the results at some point that you want to create.” Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In this episode, I get to chat with Ashley Drummonds. Ashley is the founder and creator of ABS protein pancakes and an awesome podcaster. She was featured on Shark Tank and works with entrepreneurs in regard to breaking through barriers that are preventing them from seeing the potential and where they can take their business. “The more time you spend with yourself, you’re going to know what feels good and what doesn’t feel good.” IN THIS EPISODE   What inspired Ashley’s business and how her own personal journey played a huge role. How to actually get unstuck in your business. What to do when something in your business isn’t working. The importance of staying grounded and keeping it simple. Staying disciplined to ensure you have quiet time by yourself and why it’s powerful. Generating audiences versus tapping into them. Focusing on how you feel about what you represent and staying true to you. Why serving your customers and being personal with them makes a difference. Why you should just be you. The beauty of change and growth. “People are already looking for a solution.”   Connect with Ashley Instagram: @ashleydrummonds Website: Ashley Drummonds Podcast: Phoenix Rising ABS pancakes: ABS High Protein Low Carb Pancake Mixes (abspancakes.com) ABS IG: abs_proteinpancakes Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In this episode, I want to dive into everything that we covered and unpacked over the FITposium 2021 weekend. It was our 7th annual FITposium conference and there was so much information that we are still working through. Every year, dozens of people walk away with media features in hand. It’s one of the coolest and most celebratory things we do during the conference. We set a goal every year in hopes of increasing this number. This year, we surpassed 50 on the first day and had 117 booked projects when I stepped on the stage Saturday evening. Every single person who attended in person walked away with a feature in hand! IN THIS EPISODE The inside scoop of what happened at FITposium. Why we help our attendees get published every year and why it’s important. The biggest takeaways from this weekend’s event. Finding what makes you unique or different and capitalizing on that. The importance of niching down who your product is for. Communicating who you are, what you do, and why it matters correctly. The art of the follow-up. Standing out in your pitches with a video. “There has to be something unique that is recognizable about you so that you stand out amongst the crowd.” Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com  GET CONNECTED Coaching: https://www.jamespatrick.com/coaching/ Get Amped Mastermind: https://getampedmastermind.com/

In this episode, we’re going to chat about what we as business owners, coaches, and entrepreneurs need to be doing to most effectively get our brands and mission out to the people who need it the most. Oftentimes, as we’re starting to build our businesses and push out our products or services to our target audience, if it’s not landing or resonating, we think there’s something wrong it so we start to rework it and retool it to put it out again; but then it still doesn’t land. Instead, it could be within ourselves that we are finding the solutions for these issues. I get to chat with my friend, Chris Goodman, the coach who helps other business owners unpack what it is that we are stuck with in order to move forward more effectively in our business. Chris and I met several years ago at a mastermind session. Every time we had a breakout session, I tended to gravitate towards whatever Chris was saying because it had so much weight and power that I could implement in my own business. “Focus on yourself, experience great coaching as a coaching client, and don’t start taking clients until you’ve made real  strides and transformations in your own life and business.” IN THIS EPISODE Chris’s story and how he got to where he is today. Getting past fear and stepping into that decision you know you’re supposed to make. What you should focus on when starting your new business and how to make yourself credible. The power being doing your job well and having people market for you. What makes an actual coach? Feeling threatened by the competition and what to do about it. Putting your own twist on things and not feeling like you’re doing it the wrong way. Getting out of your own way. Why you should invest in yourself. Considering who you’re being. Not just what you’re doing. Being more than your results. “You can’t read the label when you’re inside the jar.” Connect with Chris Instagram: @goodmancoaching Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

It’s the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holiday Inn Express and it has grown so exponentially that over the last 7 years we have had 1500 graduates all setting out to build a better brand and profit from it. This year, we have completely re-formatted it and the focus this year is how to earn and leverage the power of getting published. We are just a few days out from FITposium 2021. I thought I would dive into answering a question I get a lot: “How do I get on a magazine cover? I don’t just want magazine features, I want to land that pinnacle cover feature.” IN THIS EPISODE   How James has seen people procure magazine cover features. The importance of pitching often. Building a relationship with the magazine and how it benefits you. Why you should try and be valuable to the magazine. How building relationships with the photographers is a good idea.   “Luck is like a bus. If you miss one, there’s another one coming in 15 minutes. The difference is, you have to be showing up.” Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

If today’s topic hasn’t been in the front of your mind over the last 18 months with everything that’s happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale, and grow your business. My guest today is the founder of The Value Builder System and best selling author or Built to Sell, John Warrillow. IN THIS EPISODE The lightbulb moment when John realized the importance of creating recurring revenue in his business model. How John quickly grew his business and developed recurring income. The importance of productizing your business and incorporating a subscription model. Segmenting your audience. The Trojan Horse effect. Effective positions brands are taking with subscription models. TVR The reason you want to niche down and find one customer to serve. Packing value into the subscriptions you create. The 60-day window magic. The power of spontaneous gifts to your subscribers. Getting your subscriber fully integrated.   “Once somebody becomes a subscriber, they are infinitely more  likely to buy your other things.” * Go lock in your pass NOW at FITposium.com!   Connect with John Download FREE subscription model worksheet, learn about the drivers of value, and more at the link below! We’ve Put Together a Collection of Useful Gifts for Listers of Beyond The Image (builttosell.com)   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In this episode,. I’m talking about why pitching is so damn scary! Why is trying to get in front of a magazine editor so terrifying, so paralyzing that we can think of a million other things we would rather do as opposed to clicking send on that email or picking up the phone to make that phone call, or walking across the room to shake that hand and introduce ourselves. IN THIS EPISODE   The hesitancy in pitching to companies or brands based on how you think about yourself. Following all the way through as you take steps towards getting published. Going to bat for yourself. Overcoming the fear of rejection. Putting fear into perspective. Showing up and going to bat for yourself.   “You can’t succeed in anything unless you’re willing to show up.” * Go lock in your pass NOW at FITposium.com! Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Do you know what would get your podcast, TV station, magazine, or digital publication pitch or submission thrown out immediately? Today, I’m diving into that and bringing in my 20 year personal experience in the industry.    I’ve received thousands of pitches and in reviewing them, I know what makes the pitch stand out in a good way, and what makes a pitch get thrown into the trash. Let’s talk about it so you know what NOT to do. IN THIS EPISODE   Where to plug in to make sure you are pitching the right way. Things that will get your pitch immediately thrown out. The importance of getting company and people’s names correct on your pitch submissions. Why personalized messages are best. Keeping your ego out of pitching. Making sure your pitch is not all about you and explaining how you can bring value to the publication. “You need to say specifically how this benefits the publication, what you’re doing for the publication, why this matters to the readers, why this is a good fit.” * Go lock in your pass NOW at FITposium.com! Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Today, we’re talking about one of my favorite topics, the importance and value of earned media, of getting published and leveraging media to grow your brand awareness, credibility, and to amplify your business. I get to chat with Jana Short. She is the founder, publisher, and editor in chief of Best Holistic Life Magazine. In just under two years, her publication has grown a readership of over 250,000! IN THIS EPISODE Jana’s journey to where she is today. The power of inspiring through stories and educating through stories. All about the QR code and how effective it is to build connection in print copy. Collaborating with other people and companies. Why getting published shouldn’t be your end goal, it should be the start of your next goal. Having both mindset and strategy and what the correct amounts are. What not to do and what to do when working with editors. The importance of sharing all your social channels with publications. Being ready for growth when it comes and making sure you have a nurturing system set up. Video content in an authentic way and why it’s so powerful. “You have to find a way to reach your hand through that digital screen and say, ‘hello I am’ and start connecting with them. They won’t forget you.” Connect with Jana Get a FREE subscription to Jana’s magazine: Best Holistic Life Website: janashort.com Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Today, I’m talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media. IN THIS EPISODE   Why paid advertisements are no longer as effective. Why earned media will reach a bigger audience. The power of organic earned media. The fastest way to generate more leads in your business. Why you should join us at FITposium 2021 - there will be 32 publishing opportunities!   “When you look at a comparison between a paid advertisement versus an organic or authentic editorial feature, the feature will have 4 times the engagement versus the advertisement.” Go lock in your pass NOW at FITposium.com!   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

First, I wanna let you know about all the amazing publishing opportunities that we are bringing to you. We just locked in our 32nd media partner for FITposium 2021. We’ve never had this many media opportunities in the other 6 years we’ve done this conference! We have 17 magazines, 6 digital publications, and 9 podcasts. These are the opportunities to help you grow your brand visibility, awareness, amplify your authority, and generate leads for your business.   Oxygen Magazine has paired up with FITposium 2021 and they are seeking writers to contribute content for upcoming features. Now is your chance! You can attend online or in-person. Learn what other companies are partnering with us, plus more and register HERE. IN THIS EPISODE   Hear all the amazing publication opportunities you will have at FITposium 2021. Learn what companies/brands are offering earned media and what they are. How to apply for all 32 opportunities.   “Getting published is the fastest and most effective way to grow your brand visibility, amplify your authority, and generate leads for your business.” Go lock in your pass NOW at FITposium.com!   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In today's episode, we’re going to chat about why YOU have been struggling with standing out within your market or demographic. If you’ve been trying to promote your brand, product, or service and you’ve been having some difficulty or issue getting in and starting to breakthrough all the noise happening in the digital landscape specifically, it could be because you aren’t being specific enough about in who you are, what you do, why it matters, and how you’re actually helping your client.   My good friend, Skyler Irvine, just dropped a new book all about this called Niche Please, and we’re going to talk all about the importance of specialization and drilling down into your core audience and how you serve them.   “If you can’t differentiate yourself, then no one else will be able to either.” IN THIS EPISODE   The inspiration behind Skyler’s new book and how it matters even more after 2020. The importance of pausing and asking yourself, “What is it I’m really trying to achieve?” The difference between being productive and being busy and why staying productive is so important.  Skyler’s 3 Niche Approach - Business, Content, & Media Overcoming the fears that come with niching down. Why dabbling in different niches won’t last long term. Doing what your competition is not doing. How to create effective content and knowing what your goal is. Figuring out who you’re posting for. Starting with the end in mind to get the result we want to achieve. What it really means to dominate a platform. Marketing efficiencies and utilizing them correctly. Creating content people can watch, read, listen to, and look at. Building the life you truly want. “It’s better to be hated than to be confusing.” Connect with Skyler Buy Skyler’s Book: Niche, Please! Instagram -  @vanrenzler Website: skylerirvine.com Podcast: skylerirvine.com/category/podcast Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

This episode, I wanted to chat with you about how to leverage the power of speaking on stages to grow your brand visibility and generate leads for your business. I’ve been doing this in my career for 20 years now and it is a phenomenal way to amplify your authority.  We’ve partnered with Fitness Magazine, Inside Fitness, Ricochet, Beyond the Image, Muscle and Health, Phoenix Magazine, Strong Fitness Magazine, Define Magazine, FitFigures Magazine, Portfolio Magazine, The Leadership Formula Podcast, Strong Fitness Australia, the Figuring it Out Podcast, Fabulous Media Group, Personal Fitness Professional Magazine, Best Holistic Health Magazine, Find Your Strong Podcast, Relentless Growth, and more.\ We are also doing an exclusive cover casting at FITposium! Tune in for more details! ONE WEEK TO DO IT and be entered!  To qualify for all these opportunities, you must register for an in person or online pass. Register HERE. After listening today, make sure to DM me @jpatrickphoto or shoot me a text at 408-605-3254 with your thoughts. IN THIS EPISODE Why speaking on stages actually helps your business. How the audience is already a warm audience, even if you don’t know anyone in it. Earning the right to speak on more stages. Finding different events to speak at and how to go about it. The importance of making point of contact relationships. Perfecting your speaking submission. Taking your submission to the next level. Making sure you add a CTA. “You are reinforcing your value just by being on that stage. You are being positioned as a subject matter expert in whatever the field is that you’re speaking on.” To learn more and have the opportunity to pitch to top leading publications in the health and wellness industry, you gotta be at FITposium! September 16-18. To register (online or in person) click HERE.  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

We are just under 1 month left before our FITposium 2021 conference and we have dedicated this entire conference to connecting you with top media outlets to give you the opportunity to earn media features to get published.    We’ve partnered with Fitness Magazine, Inside Fitness, Ricochet, Beyond the Image, Muscle and Health, Phoenix Magazine, Strong Fitness Magazine, Define Magazine, FitFigures Magazine, Portfolio Magazine, The Leadership Formula Podcast, Strong Fitness Australia, the Figuring it Out Podcast, Fabulous Media Group, Personal Fitness Professional Magazine, Best Holistic Health Magazine, Find Your Strong Podcast, Relentless Growth, and more.   We are also doing an exclusive cover casting at FITposium! Tune in for more details! ONE WEEK TO DO IT and be entered!  To qualify for all these opportunities, you must register for an in person or online pass. Register HERE.   I wanted to talk about something that came up yesterday while I was being interviewed for my good friend Tommy Baker’s podcast, The Resist Average Academy. We started talking about the constant need to invest time and energy into creating social media content.   After listening today, make sure to DM me @jpatrickphoto or shoot me a text at 408-605-3254 with your thoughts. IN THIS EPISODE   The imbalance between social media content creation and content consumption by your audience. Low touch content versus high touch content. High touch content that requires an equal investment from the consumer. Which content leads to more conversion and growth for your business. Prioritizing your time and leveraging your content creation. “What if we had a direct correlation in the amount of time we invested in the content creation itself to the content consumption?” Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In today's episode, we’re going to chat about what you may think are two very conflicting ideologies or methodologies on how you’re approaching your life and your business. One is that of the “hustler” and go go go, and falling into that modality where you are constantly pushing to achieve one goal after the next. The other is that of the “seeker” who turns inward to find a deeper meaning for who they are and what they do. “Although you may think those are two completely opposite ways of life and business, what if I told you, you can actually achieve both at the same time?” My guest today is the author of the upcoming book, Hustler or Seeker,  and my good friend, Tommy Baker. IN THIS EPISODE What led to James’s burnout and the belief fueling his actions. Why entrepreneurs have a hard time clocking out and how it can impact your health. Tommy’s story, how he has operated as both a hustler and a seeker, and how he has come to master them together. The Law of Diminishing Hustling and The Law of Diminishing Seeking How both the hustler and seeker use avoidance mechanisms in their life and business. Being preventative in how we tackle our health. How lack of structure can play a role in harming your health. Selective identity. Making an inventory list to create awareness that enables you to make small daily changes. Intuition versus noise and how to know the difference. Limiting your inputs and practical ways to do so. How to know if you are making changes towards the right direction and if the changes you have made are working. “At any given moment, at any given week, month, or season, you’re able to adopt either the prevailing identity of the hustler or seeker; I always believe we need both.” Connect with Tommy Baker Instagram - @tommy_resistanceaverage Website: www.hustlersandseekers.com ***Tommy is giving away $600 of bonuses, coaching, free courses, etc! Go check out the website ASAP. The book will be available in October. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

We are one month out from our 7th annual FITposium conference! It’s the only conference dedicated not only to teaching you how to earn top media features - like top magazine spots, top podcast spots,  top TV spots, top publication features - but we’re also the only conference that directly connects you with top media companies to give you the exclusive opportunities to get your brand, mission, business, featured in the media to amplify your authority, grow your awareness, and generate more leads. You get to pitch to over 30 amazing top media outlets just by being an attendee (virtual or in person)!  Register HERE.   “Getting published is the fastest and most effective way to grow  your fitness business.”   In today's episode, we’re going to talk about the 4 steps you need to be taking to properly land top media features and get published.   IN THIS EPISODE   Four steps to getting published. 1. Research the outlets you’re looking to get published with. 2. Send out your pitch and follow up. 3. When you get the opportunity, over deliver and reinforce why they gave you that opportunity.  4. Stay in touch and try to get featured again; “The Relationship Loop” The importance of putting steps 1-4 into practice over and over again. “It can take between 8 and 12 pitches before a magazine  editor notices that you are pitching them.” Tune in to hear James go into detail about each step towards getting published and some great steps to take to be successful in these. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

I’m bringing back our special edition episodes called My Entrepreneurial Journey. These are episodes where I get to chat with entrepreneurs who are building, working, marketing, selling in real time and chat about their journey. In today's episode, I get to chat with one of my dear friends. She’s no stranger to the show, Lauren Donahue, who has founded a brand new coffee company called Laleigh Coffee. We’re diving into how she launched this product, what she’s learned in taking this product to market, as well as the story behind the product. IN THIS EPISODE How Lauren makes all her income via Instagram. The story behind Laleigh Coffee. “The cream will always rise to the top.” Making it in a competitive industry. The importance of having a quality product and doing the behind the scenes work. Why asking questions is a good thing. Diving into learning instead of running away from it and giving up. Setting goals in your business. Why taking action makes a difference. The power of word of mouth marketing when you have executed an amazing product. Different ways to expand your business and generate more income. The first 20 people who listen to the show, go buy their bag of Laleigh coffee and post it about on Instagram, tag @jpatrickphoto and @laleighcoffee - I will reimburse you for your order! Go now! www.laleighcoffee.com Connect with Lauren Laleigh Instagram - @laleighcoffee Lauren’s Instagram - @laurenldonahue Website: www.laleighcoffee.com Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In today's episode, we’re going to talk about sex. More specifically, we’re going to talk about the marketing of sex and the difficulties that a business owner faces around this. We’re going to cover what all of us need to learn in getting extremely creative within our business development and being completely unapologetic about our brand’s mission.  My guest today is Dr. Jordin Wiggins. She is a naturopathic doctor, entrepreneur, women’s sexual health educator and disruptor. IN THIS EPISODE Dr. Jordin’s personal story of losing her libido and how it led to a self-education journey and her career now. “1 in 2 women globally suffer from sexual dysfunction.” How Dr. Jordin overcame the fear of speaking about a taboo or unique topic in public and the role masterminds and business coaches play. The importance of finding what works in your business and asking yourself, “How can I make this happen?” Beating the algorithm and ads that may get turned down. Common versus normal facts about women’s health and why it’s important to get a proper diagnosis. Why social media can help get your message across to people who need it. Successfully getting your message out regardless of algorithms. The power of Facebook groups. Cultivating community in order to amplify word of mouth lead generations.  The simplicity of asking your clients to share with others what you have brought to them. Processing and dealing with negative feedback. What actually qualifies you to lead. “If we want to collapse time around our goals and get to where we want to go faster, support and community is the only way.” Connect with Dr. Jordin Instagram - DM Dr, Jordin: @drjordinwiggins Podcast: The Pleasures Principles Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Today, I want to talk to you about the powers of local media. The stuff you see on your local news, the magazines in your local community. At first glance, you may look at local media as a step or stop below of the advantages you can have from a national newsstand publication or an international media feature, but I want to talk about why you’re overlooking a tremendously advantageous opportunity. Many of our clients have truly leveraged the powers of local media to extreme benefits for their brand, lead generation, and revenue. IN THIS EPISODE   Different avenues of local media. Why local media will benefit you versus national media. Goals that local media can help you accomplish. Why local media will help you gain authority and brand awareness. How your lead generations can increase via local media. Positioning your brand to local media outlets and inviting the press to your business. The first important question you need to ask yourself as you venture out to land local media coverage.   “People want to support their local community.”   To learn more about this, join us (online or in person) for FITposium 2021. Register HERE.    Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Happy Friday! I thought we would have a fun, pull back the curtain conversation today. We’re in the process right now of looking to hire a photographer. As a photographer, I always find it interesting when I have to hire another photographer and it brings up a lot of thoughts, questions, and observations on how people are choosing to run their business.  IN THIS EPISODE Parallels in your business and insights to your own business that can help you better your marketing, branding, and positioning. Making sure you are delivering what the consumer wants. The importance of what you do if someone cancels or makes a change to their order. Hidden fees and why they harm your business, instead of helping it. Being clear and specific about pricing. All about upsales and what not to do. Writing contracts that don’t take advantage of your clients. The importance of honoring, cherishing, and taking care of your clients which will lead to more business. “Consumers want more transparency, more openness, more options, when it comes to the service providers they are hiring.” Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In today's episode, we’re talking about the power of online reviews. I know when I’m shopping for something online, I am constantly looking to see what people are saying about this product, service, or restaurant before I invest my finances and time into them. On with me today, I have Craig Staley. He is the owner of HG Site Design and we’re going to chat about how to leverage the power of the reviews your business has and your online reputation. IN THIS EPISODE Hear Craig’s story and how his journey started. The importance of doing more than just building a website.  Why a strategy to get good reviews is important. The 3 pack businesses when you Google something and how you can land a spot there. Responding to every review, positive or negative, and how it helps your business. How to start getting reviews and why you shouldn’t ask for all your customers to leave a review via a massive email. Why leaving a review should be insanely easy for your customer. Ways to effectively set up Google My Business. And why the category you pick matters. The power of blog posts on Google Business. Why you should be putting reviews you receive on your website. Advice about reviews on Yelp. Facts about Google Business and why it’s profitable. “You have to have a nice website, but you also have to have a  strategy to get those reviews.” Connect with Craig Email: [email protected] Ebook & 3 Videos for Google My Business setup and enhancement: www.hgsitedesign.com/gmb Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In this episode, I want to talk to you all about why landing podcast features is so incredibly beneficial for you, your brand awareness, your lead generation and the growth of your business. “When it comes to trying to rapidly promote a product, a service, or a launch that myself or my team are doing, the paramount strategy we lean into is a podcast tour.” Also, at FITposium 2021, we are not only going to teach you how to land podcast features, we are also going to connect you to top podcast hosts to give you the opportunity to grow your business through earned podcast media. Register HERE. IN THIS EPISODE Why podcasts and going on a podcast tour is important. The things you need to know to properly leverage the power of landing podcast features. The growth in the podcast industry and why it’s beneficial to be featured on them.. How the passivity of podcasts appeals to the audience. The power of connection through podcasts via tone, time, and trust. Automatic approval with the host’s audience and why it makes it easier to build rapport. The top 3 types of shows you want to look into being on. What to include in a podcast pitch. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com