The last time I dared talk about photographers using watermarks, I got a few (okay, a lot) of angry messages. But I hope this time you hear me out on why watermarking your photos is a futile effort that only satiates ego and does nothing to actually help your brand or business. https://jamespatrick.com/

By default we only want to share our wins and successes. The fear is that if we are open and honest about projects that don't go well or client experiences that are not stellar that it will somehow reflect negatively upon us. The truth is, when we only share the positives about our careers, it gives a false aspiration of what a creative career truly looks like. Throughout our careers we will lose more work than we will ever win. That is the simple math of it. And once we acknowledge that reality - we can begin to look at losses as not failures but as opportunities to learn and improve our services to the right clients. https://jamespatrick.com/

When I am in the mood to torture myself, I hop over to Photography Facebook Groups and read the comment sections whenever a photographer asked for help, support or advice. The inevitable result is a barrage of awful keyboard critics giving the worst advice pretending they are being altruistic and supportive - but in reality just trying to keep others out of the industry they believe they are at the center of. In this episode I discuss what happened when a photographer made the mistake of asking for help. https://jamespatrick.com/

I selected 13 (of course) of the most terrifying photo experiences I've had in my 20+ year career. Everything from having people physically assault me to say I'm too young to be a photographer. Enjoy my awful memories while I go into an anxiety attack reliving these horrific experiences. https://jamespatrick.com/

Okay don't get too mad at me for this episode! It is not that I am encouraging photographers that they have to work for free. But I wanted to dissect how someone could professionally and respectfully ask a photographer to collaborate or provide services at low-to-no cost. https://jamespatrick.com/

How do we best compete as photographers in a way that supports the community and industry as a whole? And what happens when photographers go against that supportive environment and try to harm other's businesses? In this episode of the Beyond the Image podcast, host James Patrick discusses both sides of competition from healthy to unhealthy. Connect with James Patrick at https://jamespatrick.com/

When should photographers work for free? If you've followed me for anything length of time, you've seen the numerous videos and posts I've done about cheap clients trying to take advantage of photographers. You would, no doubt, asssume I would be diligent about saying that no photographer or creative should ever work for free. But that is not what I feel at all. In this episode of the Beyond the Image podcast, I chat about the times when photographers and creatives should consider taking out the camera without being paid. What do you think? Connect with me on my website https://jamespatrick.com/ or Instagram https://www.instagram.com/jpatrickphoto  

When we think about creating our style as a photographer (or any creative professional) what we intially think is that we have to niche down who our core market is and the type of work we will be focusing on. And we are not wrong to think that. But surprisingly, there is actually a tremendous amount more we can do to define our style as a creative. In this episode of the Beyond the Image podcast, host James Patrick discusses a myriad of ways that photographers, videographers and fellow creatives can begin the process of defining and carving out their unique style to help them stand out from their competition in the marketplace. Connect with James https://jamespatrick.com/ https://www.instagram.com/jpatrickphoto  

In this episode of The Beyond the Image podcast, host James Patrick reviews his recomended camera settings for a variety of various situational photo shoots. From in studio portraits to on location action photos to window lit natural light photos. James reviews each scenario and gives his recommended settings for ISO, f-stop and shutter speed. In addition, James reviews recommended camera settings to help work more efficiently when doing your photo shoots. Connect with James at JamesPatrick.com or IG @JPatrickPhoto

"What do you charge" is a quesiton that can immediately generate a lot of panic for any photorapher. The fear is that the client is immediately trying to frame your pricing so they can find a potentially cheaper service provider. And likely, you may not be wrong. But what about those times when a genuine client approaches you with a real project? How do you help ensure you are best equipped with all of the right information to help you make an accurate price proposal and bid so you ultimately win more work? In this episode I talk about specific questions you should consider asking your prospective clients before you send over a price. Connect with me at https://jamespatrick.com/ or https://www.instagram.com/jpatrickphoto 

In over two decades as a professional photographer, I've spent more than I will ever admit on photo gear. From cameras to lenses, from modifiers to lights, from tripods to c-stands and from computers to editing softwares. In this episode of Beyond the Image, I spill the tea on all my favorite pieces of gear I've ever purchased as well as all of the items I wish I could get my money back on. Have you bought and loved or purchased and regretted any of these items? Connect with James Patrick https://www.instagram.com/jpatrickphoto https://www.instagram.com/jamespatrickphotos/ https://jamespatrick.com/  

Short answer: VERY I've spent over 20 years working in print media and even own two magazines. So you can say I have a vested interest in this topic and this industry. I want to deep dive into how magazines got themselves into the hole they have with subscribers and with advertisers. Also I will explore what, if anything, magazine publisher's can do to help salvage (or even save) the industry. You can listen to the Beyond the Image podcast wherever you get your episodes. Connect with me on Instagram @JPatrickPhoto or my website www.JamesPatrick.com

Today, we’re talking about how to get good photos of bad subjects. When I say bad subjects, I don’t mean they’re bad people. What I mean is, they’re just not great on camera.  “Regardless of how bad someone thinks they are on camera, it’s our job as photographers to make something great. And if not great, to make something usable.” IN THIS EPISODE   Are most subjects good on camera? Why you should communicate and give direction to your subjects.  The power of preset ideas and having a visual representation on set.  Starting safe instead of ending safe.  Making micro adjustments.  Paying attention to body language.  Knowing when to stop.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Today, we’re talking about bad actors or bad faith clients. These are clients who could potentially be trying to rip off your business, steal from you and try to take advantage of you as a small business owner.  “This can be, not only financially detrimental, it can be emotionally taxing.” IN THIS EPISODE   Certain situations James has had in his businesses with bad actors.  Things you can do as a photographer to protect yourself and your business.  What a contract actually does.  The power of saving all your communication.  Why you should listen to your intuition and be okay saying no.  Should you collect a deposit? Facts over feelings.  The last resort that will work.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Welcome to the relaunch of the Beyond the Image Podcast! A show for creatives, made by a creative. If you’ve listened to this show over the last few years, you’ll realize it’s rare I bring a guest back on a second time. This is a mistake I want to rectify. I went back to our episode from March 5, 2019 with one of the first guests I had on.  I heard this individual speaking on a webinar series on how creative professionals can navigate their career and try to procure work from bigger and better clients so they can scale their business and I knew I needed to have him on the podcast so I can pick his brain.  In his career he has been the Director of Photography at Sports Illustrated, a Senior Photo Editor for the New York Times, and the Associate Director of Photography for the White House. Currently, he is the VP of Photography for the WWE and I could not think of anyone better to bring back as a guest for the 600th episode of this show.  Welcome, Brad Smith, back to the show.  “The key thing to remember is, it’s a marathon,  not a sprint.” IN THIS EPISODE A review of Brad Smith's professional career trajecetory. What inspired Brad to take on the role of a leader and teacher in the photography industry.  The most important realization you can have as a photographer.  What will keep getting you jobs over and over again.  The power of connecting with your clients.  Why you need word of mouth in your business  How deliverables have changed over time.  What Brad and the WWE is looking for when looking at a photographer’s social media and portfolio.  Being willing to evolve and adapt.  The one character trait that will lead to better photographs.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Connect with Brad Website: https://www.wwe.com Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Here at the studio last week, we had our 4th annual get together where we had different creatives (whether photographers, videographers, producers, designers, etc.) to talk about the state of where the industry is at right now and the challenges we are facing as creatives within our businesses and to start to share best practices on how we can navigate these things.    The thing that kept coming up over the course of this 3 hour conversation is that so many creatives are still struggling with ways to develop new business for their companies.    Let’s talk about it.  “Having a specialty, never stopper me from working in any industry or any genre.”  IN THIS EPISODE   What most of us are relying on for our business.  How James was able to scale his business and what strategies he was implementing.  8 different things that James did in his business.  The power of having a speciality.  A strong way to stand out.  Effective outbound marketing.  Being seen by your ideal client.  Why you need proactive marketing strategies.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In today’s episode, I want to talk about haters. Also known as, online trolls. In 20 years of running different businesses, I’ve had to navigate my fair share of trolling hate online. When you’re just starting in a new industry, this crap could be devastating. So, let’s talk about it.  “If you’re not upsetting anyone, then you are simply not doing enough to be noticed.” IN THIS EPISODE What happened to James early in his career when he experienced online trolling.  The realization James had that changed everything.  What it actually means when you get haters.  A reminder of why you do the work you do and who you do it for.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Before I really launched into my career as a professional photographer, I had a lot of hesitations and reservations. I had a lot of thoughts and questions about if I could make it. Had I allowed those thoughts to take root, I never would’ve picked up a camera. Let’s talk about what it takes to be successful.  “What is actually stopping you from getting started?” IN THIS EPISODE Initial thoughts I had when starting my photography business. The real reason why I’ve had over 20 years of success and awards in my business.  How to have success in any industry. How to stay exactly where you are now.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Photographing SI Swimwear’s In Her Words with Taylor Ballantyne Hosted by: James Patrick We have a brand new approach for an episode today. I get to speak to a creative and we are going to unpack their catalog, work, and experiences and get a behind the scenes look at what it takes to bring some of these projects to fruition.    My guest today who I’m chatting with it Taylor Ballantyne, a photographer and director.  “It’s our responsibility to learn how people are digesting information, first and foremost.” IN THIS EPISODE   How Taylor got her start into photography, started working with fashion brands, and then became a director. The power of taking the time to learn and work on different projects in different industries during your career.  How work ethic has changed over time and why.  The lack of communication this generation is facing.   Why it’s so important to continue to evolve. Behind the scenes stories from some of Taylor’s projects.  Working with models who aren’t comfortable.  Are personal and business really separate? What Taylor is most excited for next in her career.  Connect with Taylor Website: www.taylorballantyne.com Instagram: @taylorbphoto @taylorbfilm   Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Things I USED To Think Mattered as a Photographer  Hosted by: James Patrick There’s a handful of things I thought really used to matter as my career as a photographer. At some point in the 20 years, I’ve realized that these are things that don’t matter at all. Let’s talk about those things in this episode.  “There is no right and no wrong in your stance as a creative professional in any of these things.” IN THIS EPISODE   8 things I used to think really mattered as a photographer.  What prevented me from outsourcing to editors.  Should you set longer usage terms? What I think about giving your clients RAW files.  Tagging and being tagged.  Why the brand and amount of gear doesn’t actually matter.  What really matters at the end of the day.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Producing a Fashion Photoshoot  Hosted by: James Patrick We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it.  “Once we set the theme, that will help us dictate all the other decisions we have to make.” IN THIS EPISODE   What pre-production looks like in order to ensure the campaign goes successfully  The importance of developing the theme or overall art direction of the campaign.  Is the location important? How James selects his models.  The different teams that need to be hired.  What storyboarding looks like and why James does it.  One of the earliest mistakes James made in his career.  The balance of creating commonality along with variety.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Today, we’re talking about the power of human connection. It is so easy to get lost in this endless sea of competition and comparison. It’s so simple to put yourself on an island and to contrast yourself against the rest of your industry and community. In this episode, we’re talking about working through that and forming connections.  My guest today is Corey Spiegel, she’s the founder of The Light House.  “People are very accepting when you peel back that layer and get real.”  IN THIS EPISODE Corey’s inspiration behind her business and what she does.  What human connection is and why it’s important.  Why there may be resistance to human connection in today’s world.  How to get people to engage and connect and why being silent isn’t an option.  The cons of social media.  Connect with Corey Website: www.findyourlighthouse.com Instagram:  @findyour_lighthouse Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Photographers Who Suck Hosted by: James Patrick Some photographers just suck, so in this episode, let’s give them a name.  “The common denominator is them.”  IN THIS EPISODE   A list of photographers who really suck and why.  What these photographers are doing in their free time.  Advice for the photographers who made this list.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Self-Care for the Modern Entrepreneur with Daniel James Hosted by: James Patrick I still need to be reminded about the importance of prioritizing ourselves so that we can show up better in other places. We’re going to chatting about self-care today and where self-care could potentially be going.    My guest today is the founder and CEO of Vortex, Daniel James.    “When you feel good, you do better.”  IN THIS EPISODE   Daniel’s company and why he felt it was needed in the marketplace.  Spa culture. Are men more resistant to self-care? The side effects of not taking care of yourself.  What makes Vortex different.  Helping people reframe what self-care means to them.  The most common objections people have to self-care.  Where Daniel sees this industry going.  Connect with Daniel Website: www.vortexwellness.ca Instagram: @vortexwellness.ca Personal Instagram: @danielcjames After free trial: 15% off for life with the code VORTEX: www.nucalm.com Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Should Photographers Give RAW Files to Clients? Hosted by: James Patrick Today, we’re addressing the question, “Should you as a photographer be giving away your RAW files?” Lets dive into it! “Asking for the RAW file ensures you’re getting the highest quality and highest file size.”  IN THIS EPISODE   Multiple reasons why clients may ask for the RAW files.   Why certain clients may need unedited photos.  Understanding photo rights and usage.  The divisive stances between photographers on this topic.  The importance of knowing the clients wants and needs.  Is there a right or wrong answer to this question? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

When to Hire a VA with Kaelyn Marie Fuglaar  Hosted by: James Patrick Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2 years sooner.    My guest today is Kaelyn, the owner of Kaelyn Marie Virtual Assistant, who has also been the podcast editor of our show for years.  “Having someone who believes in what you’re doing is going to also show in their work and their work ethic in what they do for you.” IN THIS EPISODE   Kaelyn’s journey to become a virtual assistant.  How to determine what areas of your business you should outsource.  Gaining trust with the people you outsource to.  The importance of feedback and communication in your work relationships. Ways to find the right person for your business and the questions you should be asking.  Calculating your hourly rate.  Why you don’t need your team members to be in-person anymore.  Connect with Kaelyn Instagram: @kaelynmarievirtualassistant Website: www.kaelynmarieva.com Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

7 Ways to Get MORE Clients as a Photographer  Hosted by: James Patrick There is a very finite number of things a photographer can do to get work. In this episode, we’re diving into the 7 things a photographer can do to get more clients.  “Nothing will work better than manual outbound.” IN THIS EPISODE   7 different strategies to get new clients.  How paid ads have changed over the years and how you should be using it in your business.  What’s less costly and can be more effective than paid advertising.  Why word of mouth marketing leads to the highest conversion rate.  How to achieve the highest ROI.  What to do right now if you have a smaller budget.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Why Your Ads Aren’t Working with Jason Wojo  Hosted by: James Patrick In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment.     My guest today is Jason Wojo. He’s a 9 figure advertiser and the owner of Wojo Media.  “We’re in a space where everybody’s mind is cookie cutter and we’re trying to get business owners out of that.” IN THIS EPISODE   How Jason runs his agency differently than most.  Why controversies sells The biggest mistakes entrepreneurs are making when running their ads.  How to get better results when hiring an agency.  Speed is not always better.  How much you should spend on ads and when you can expect a return on ads.  What a ramp up looks like.  The power of video ads.  Why having accountability plays a huge role.  The reason entertainment content has worked better than any other content.  Do people watch replays? What we can anticipate moving forward to capture people’s attention.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Connect with Jason Instagram: @thejasonwojo Website: www.thewojomedia.com Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Why We Closed Get Published LIVE Hosted by: James Patrick In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years. “We decided we no longer wanted to be on the sidelines.” IN THIS EPISODE   The original event and where the idea came from.  The history of previous events.  The reason behind our rebrand in 2022. Why we’re retiring the Get Published LIVE brand and what’s coming next.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business.   “You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.” IN THIS EPISODE   Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year’s Get Published Live event. What obstacles attendees were able to work through at the event.  Getting clear on what media you want and why.  Figuring out where to place your message.  How to resist putting media pitches on the back burner.  A glimpse behind what happens on the receiving side of your pitch.  How to get noticed by editors.    Connect with Chelsea  Email: [email protected] Instagram: @iconrefinedmag   Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine.    Today, we’re diving into how magazines have changed and evolved over time.  “Magazines still rank number one.” IN THIS EPISODE   The role and value that magazines have with audiences today.   The timelessness of being published in a magazine.  Do people care about being on the magazine’s website or being on the magazine’s Instagram? How much sponsored content has changed over the years.  Why people want publicists and how it affects pitches.  The advantage of working with independent publications over a traditional publishing house.  Connect with Chelsea  Email: [email protected] Instagram: @iconrefinedmag   Connect with Kaneo  Website: ellementsmagazine.com Instagram: @ellementsmagazine Email: [email protected] Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine.    My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine.  “I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.” IN THIS EPISODE   Nadine’s background and story.  How Nadine has been able to stay in the television industry without losing time with her kids.  Is print media at risk? Why Nadine chose to go back into print magazine.  The power of multimedia. A complete behind the curtain of the cover shoot.  Why Nadine chose the specific women she did.  The importance of storytelling.  Using social media to help your business.  How to get your media pitch to stand out. What details should go into your pitch and what shouldn’t.  Structuring content effectively.    We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with Nadine  Website: citylifestyle.com/paradisevalley  Instagram: @paradisevalleycitylifestyle Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Are Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like.  “You can’t actually coach someone in 15 minutes.” IN THIS EPISODE A sneak peek behind the scenes of a business coach’s program.  Identifying the lie business coaches sell.  Should you trade time for money? Coaching one thing yet doing spending else.  We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Let’s have a conversation about how you can be pricing your photo services.  “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging.  3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services.  Establishing the creative and economic value.  Determining the opportunity value.  Why there is no standard rate.  We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why.  Let’s dive into in this episode.    “It was already daunting to begin with and it seems to have only gotten more daunting. ” IN THIS EPISODE What content is working right now.  What content isn’t working right now.  How our attention span affects the type of content we will consume.  How the instagram app guides us through content now.  3 types of content you can produce.  What type of content you must lead with now in order to grab your audience’s attention.  Getting your content to be shared and land on the explore page.  Things to focus on to improve your content.   We are 1 month out from our 10th annual Get Published Live event!  Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Red Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer.    In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way.  “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the past.  Red flag statements and the translations of what they actually mean.  Why you shouldn’t move forward rental clients say any of these things to you.  The one thing to take from this episode.  Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Dealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening.    Let’s talk about dealing with excuses in today’s episode.  “What does that say about your confidence in your product or service?” IN THIS EPISODE Diving into the excuses and what they actually mean.  The narrative we tell ourselves when people tell us no.  The truth behind the excuses.  Why tricky language and clever sales scripts is not the answer.  How to actually make sales.  Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money.   In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability.  “Not every hour you’re working in the week, you’re actually making money.” IN THIS EPISODE What information you need to know before setting your rates.  Real examples of business costs. How to calculate the time you will be available to work in one year.  How to calculate the hourly rate you need to make in order to hit your goal. Overhead hours and billable hours. How to hit your goals and set a budget you can actually achieve.  Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Really Bad Pitch  Hosted by: James Patrick I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features.  “When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.” IN THIS EPISODE The key to finding a good guest.  Why the length of a pitch matters.  What you must have in your pitch in order to be seriously considered.  How to craft a good follow up. What not to say in a follow up email.  The importance of considering the mutual benefit.  Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Photo Scam to Watch Out For Hosted by: James Patrick There’s now a new scam out there to watch out for and photographers are the ones being targeted. Let’s talk about it in this episode. “Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have,” IN THIS EPISODE How the scam starts. An example of a recent scam someone tried on James. What the scammers try to do to you and how. The different sites scammers are utilizing to scam people. Get Published: https://getpublishedlive.com/ Apply to IconRefined Magazine: https://iconrefined.com/ Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Be the Perfect Podcast Guest with Ella Lucas-Averett Hosted by: James Patrick There are few things more frustrating and more annoying than when you bring a guest onto your show and you’re excited to dive into a conversation with them, but that guest falls completely flat.    In today’s episode, we’re going to be chatting about how you can show up and shine as a guest on a show so that the hosts want you back and can’t wait to share it with their audience.  “In order to stand out, in order to cut through the noise, you need to be excellent.” IN THIS EPISODE How Ella got started in podcasting.  Things the best speakers in the world do.  Why focusing on the outcome you’re going to create for the listener is vital.  Things to ask a podcast host before being a guest.  Why losing podcast listeners is more detrimental than other social media platforms.  Do you have to air a bad episode? Sending your outline ahead of time.  How to be in the top 2% in the industry. Capitalizing on your investment.  The power of repurposing podcast interviews.  Last week of pre-sale for Get Published Live! All details & tickets here: https://getpublishedlive.com/ Connect with Ella  A Better Podcast Handout HERE Instagram: @onairwithella   Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Getting Rejected to Speak on Stage Hosted by: James Patrick I just got rejected and that sucks. In this episode, I’m talking about how to navigate and deal with it.  “It’s equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked.” IN THIS EPISODE Why it’s important for James to share this experience.  The most effective way of getting new leads from your target audience.  How to create a proper submission. What you can do when you receive a rejection.  Putting forth the best effort you can.  Last week of pre-sale for Get Published Live! All details & tickets here: https://getpublishedlive.com/ Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Avoid Being Taken Advantage of in Business  Hosted by: James Patrick Do you ever get the sense that someone is trying to take advantage of your business?   In this episode, we’re going to talk about how to spot it and how to respond to it.  “You are not required to deal with someone’s emotional immaturity.” IN THIS EPISODE Red flags to look out for when doing business.  Why you need to get all the details. The importance of making sure you have your contracts signed before moving forward.  Specific things to say in these situations.   How to respond in a professional way and establish boundaries.  Trusting your intuition.  Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

The Software Every Entrepreneur Needs Hosted by: James Patrick I’m in a lot of Facebook groups for my industry and I see a very similar question pop up a lot.  “What is the best software for…?” “What is the thing you use for…?”  Regardless of what the question was, I have an answer for you in today’s episode.    “The best one to use is the one you’re using right now.” IN THIS EPISODE Why entrepreneurs are asking for input on this specific topic. Finding what works for you.  What you should do instead of asking for input.  How simple it is to switch platforms.  Utilizing free trials.   Why you don’t need other peoples opinions.  Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Get Your Brand to Stand Out with Chris Do Hosted by: James Patrick On the podcast today is Chris Do. He’s a branding coach and branding strategist and the recent cover of our issue of Icon Refined Magazine.  “You’re either selling or being sold to.” IN THIS EPISODE How Chris started in branding.  Why entrepreneurs struggle to understand how their brands work in the marketplace.  The importance of getting on the other side of the lens.  Who will be the future millionaires and billionaires.  Value created and value added.  The power of storytelling.  Asking better questions.  Letting your customers tell the story.  What’s more important than quality nowadays.  Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Connect with Chris  Website: thefutur.com Instagram: @thechrisdo Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Jerks Who Undercut Rates Hosted by: James Patrick A photographer tried to poach my clients by telling them he would charge them less.    In this episode, I’m sharing why it didn’t and won’t work out for him.  “Competing exclusively on price will eventually put you out of business.” IN THIS EPISODE 4 reasons undercutting prices won’t work.  What caliber of clients you’ll land if you lower your rates.  The reputation you will get among clients.  The long term effects. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Cyber Security Tips Entrepreneurs Need to Know with Heather Monthie Hosted by: James Patrick I got an email yesterday about what is being dubbed as the mother of all data breeches which has impacted billions of individuals. I get emails like this every other month or so. It easy to look at these big companies and think it’s too far away to actually impact me. But, what if it was within your own company, email or social media account?   In this episode, we’re talking about what you as an entrepreneur need to do to protect yourself and your data. My guest today is a dear friend and Cyber Security consultant, Heather Monthie.  “Companies that don’t have a dedicated IT team are large targets for cyber attacks.” IN THIS EPISODE The importance of entrepreneurs to be diligent about their cyber security.  Why small businesses are targeted.  What steps to take as a business owner.  Warning signs to be on the lookout for.  Spotting a phishing email.  Windows versus iOS. Determine your critical assets and protecting these first.  Why you need a phone pin.  Having a continuity plan.  Being proactive to protect your business.  Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Connect with Heather  Cybersecurity for Small Businesses: https://www.fcc.gov/communications-business-opportunities/cybersecurity-small-businesses  Linkedin: https://www.linkedin.com/in/heathermonthie/ Twitter: https://twitter.com/drmonthie  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

When Everyone Does What You Do Hosted by: James Patrick “But everyone is a photographer now.” That was told to me by a photographer as a reason why their business was struggling. Let’s talk about why this isn’t a valid reason.      “Ifl that is what you believe, then it’s going to be true.” IN THIS EPISODE The same thing James has heard for 20 years.  What you should believe about any industry.  The one thing that will keep you competitive in any market place.  How to keep your business within your control.  Having the right mindset.  Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com