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James Patrick: Photographer, Marketer, Storyteller
Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto
BTI # 514: Effectively Scale Your Business with Emylee Williams
Effectively Scale Your Business with Emylee Williams Hosted by: James Patrick Today, we are talking about how to stand out and build a brand worth being seen, how to communicate the value of that brand to the right audience, and then how you convert that audience to consumers in your business. My guest today is Emylee Williams. She is the co-founder of Boss Project. “People will pay for an experience.” IN THIS EPISODE An update on how Get Published 2023 went. Emylee’s journey as an entrepreneur. The power of curiosity and experimentation within your business. What you have to get better at. Putting yourself in the shoes of the consumer. Can you serve everyone? How to do business “right.” Scalability in your business. Why you need to outsource. Should you stay involved in your business? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Emylee Website: www.bossproject.com Instagram: @bossproject Podcast: The Strategy Hour Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
54:5807/06/2023
Blowing the Whistle on Crappy Coaches (and what we should do instead)
In this eye-opening episode, we dive into the world of coaching, shedding light on the darker side characterized by bad coaches who misuse their power, display arrogance, and take advantage of their privileged positions. We instead believe in empowering our clients and creating positive change within the coaching community. Tune in as we reveal the eight crucial aspects that every coach should prioritize when working with their clients. From fostering a safe and inclusive environment to providing constructive feedback and mentorship, we explore the essential elements that lead to an effective coaching relationship. Whether you're currently a coach or are ever considering working with a coach, this episode will inspire you to demand better, advocate for change, and support a coaching culture that puts the well-being and development of clients first. IN THIS EPISODE What’s not helping inspire people and why. A true definition of coaching and what it should look like. Should you ever speak down to your clients as a coach? How to create a healthy relationship dynamic between clients and coaches. What coaching should be. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
09:3406/06/2023
BTI # 512: Get Published Panel 2020
Get Published Panel 2020 Hosted by: James Patrick Since it is the week of Get Published LIVE 2023, we are dipping into our archives again and have a really awesome replay for you. This is from FITPosium 2020. We were completely virtual and pulled together one of the most diverse and knowledge filled media panels ever. This panel features a host of different editors and publishers. This episode will give you insight and knowledge on how to stand out in your pitches. “Always bring value.” IN THIS EPISODE Live Q&A from previous attendees. The takeover of digital media features. How to make your pitch stand out and what to include on your pitch. Why you need to keep following up. Pitching for print versus pitching for online. What to NOT do when pitching. Should you use stock photos? Building up equity for future features. Different editorial calendars and how they are planned. Join Get Published Live 2024 with a discounted pre sale price FRIDAY for one week only at getpublished.live Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
01:47:2017/05/2023
BTI # 511: Biggest Missed Opportunity in Media Pitches
Biggest Missed Opportunity in Media Pitches Hosted by: James Patrick It is the week of Get Published LIVE 2023! It’s our 9th annual conference where we gather entrepreneurs, content creators, writers, and more to learn how to land and leverage earned media. We already have 40 magazine features booked, 12 podcasts booked, and 6 digital media features booked. Today, I want to talk about some of the things we noticed going through the submissions from all the attendees. “You cannot rely on the media outlets to connect these dots for you.” IN THIS EPISODE Cutting through the crap. What’s holding submissions back. The biggest issue James and his team found in the submissions. What connection you need to make for the media outlet. The importance of being specific in what value you bring. Join Get Published Live 2024 with a discounted pre sale price FRIDAY for one week only at getpublished.live Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
12:3516/05/2023
BTI # 510: Is Your Spouse Holding Back Your Career?
Is Your Spouse Holding Back Your Career? Hosted by: James Patrick On today’s show we are diving into the question is your spouse holding back your entrepreneurial potential? “After 2 hours, 75% have said that they felt their spouse or partner, current or past tense, has either gotten in the way, slowed down, or held their career back in some way, shape, or form.” IN THIS EPISODE Why James is talking about this today. Why someone may hold you back. Feelings that may be happening in your partner. Working through the concerns and getting to the root. The power of effective communication. Negotiating with your partner and knowing what you’re not willing to compromise on. Things to avoid in these conversations. This is the LAST WEEK you can get tickets! Last year, over 250 media features were booked the same weekend! Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
26:4712/05/2023
BTI # 509: Get Published Media Panel 2019
Get Published Media Panel 2019 Hosted by: James Patrick We are just over a week out from Get Published Live 2023 and that means there are only days left to enter in for this year’s casting search. We have dozens of magazines, dozens of podcasts, and online media features casting for hundreds upon hundreds of media features. Go to getpublished.live to enter in and join us. Today, we are dipping into our archives. This is a panel from FITposium 2019 with some amazing magazine editors sharing their insights and tips on how to earn media. This is a preview of what you can expect at this year’s conference. “You all are worthy of being photographed and worthy of being in a magazine.” IN THIS EPISODE How to follow up the right way. Tips on submitting writing pieces. Different ways to pitch. The importance of bringing specific ideas inside your pitch. Sticking to your niche. What images you should send in your pitch. Doing the research before pitching. Why you have to keep pitching. This is the LAST WEEK you can get tickets! Last year, over 250 media features were booked the same weekend! Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
01:09:2210/05/2023
BTI # 508: Get Published: 4 Simple Steps for Entrepreneurs and influencers to Establish Media Features
Get Published: 4 Simple Steps for Entrepreneurs and influencers to Establish Media Features Hosted by: James Patrick There are ultimately only four steps that you need to take in order to earn media or to get published. It doesn’t matter whether you’re an influencer, an entrepreneur, a brand manager, or a content creator. Let’s talk about these four steps and what you need to know about them today. “Research, pitch, deliver, repeat.” IN THIS EPISODE The 4 steps to getting published. What things you need to research before pitching. How to craft the perfect pitch. How to have a strong hook. Is one pitch enough? Why you need to make sure you are meeting deadlines and tailoring your feature to that specific magazine. What comes after the feature is published. This is the LAST WEEK you can get tickets! Last year, over 250 media features were booked the same weekend! www.getpublished.live Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
08:5109/05/2023
BTI # 507: Picture Perfect - A Career Without Barriers with Sophie Kietzmann
Picture Perfect - A Career Without Barriers with Sophie Kietzmann Hosted by: James Patrick Today, we’re going back to the origin of our podcast and I’m bringing on a fellow photographer to chat with me. The show started as a show for creatives and artists to figure out ways to navigate through this industry landscape. What I learned over the course of 500 episodes is that some of the challenges that we as creative entrepreneurs face, you as an entrepreneur also face. That’s when we decided to broaden the scope of the podcast. My guest today is all the way from New York City, Sophie Kietzmann, a fashion photographer. “Consumers want to see people they can identify with and relate to.” IN THIS EPISODE How Sophie ended up in New York and her experience there. The positives of living in New York as an entrepreneur. Learning from others in your industry while staying authentic to who you are. When it’s time to make the jump from learning to running your own business. What campaigns consumers respond to. The shift in the photography business and how they market to consumers. Defining the narrative and bringing transparency to the industry. The importance of diversifying and tapping into marginalized voices. What’s coming up next in the fashion industry and what’s been exciting. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Sophie Website: www.sophiekietzmann.com Instagram: @sophiekietzmann Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
51:0904/05/2023
BTI # 506: How Being a Guest on Podcasts Can Benefit You and Your Brand
How Being a Guest on Podcasts Can Benefit You and Your Brand Hosted by: James Patrick When we think about earned media and getting published, the first thing that comes to mind is landing a feature in a magazine. Why? Because it would look really cool. But, do not overlook the power of being featured on podcasts. “Listeners are extremely loyal to the shows that they subscribe to.” IN THIS EPISODE Why you should want to be featured on podcasts. The benefit of a longform platform. The power of being vouched for. How you can offer a next step into your business for the listeners. An exclusive opportunity to cast for media features. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
02:5303/05/2023
BTI # 505: Three Exercises to Master Your Communication with Brenden Kumarasamy
Three Exercises to Master Your Communication with Brenden Kumarasamy Hosted by: James Patrick I want to set the stage for you. We are going back about 18 years. I am in my final year of college and my professor at the time knows that I need a few extra upper division credits in order to get my degree, He says, “Tell you what, I’ll hook you up with an independent study for these upper division credits, but in exchange you have to teach one of my classes for me next semester.” I can still remember the first time I had to give a presentation in front of my peers.That was my first dip into public speaking and it was nauseating, painful, and absolutely panic inducing. But, it was also critically important and over the past 2 decades I’ve leveraged everything from speaking on a microphone to speaking on stage and being a guest on shows as a way to build trust and rapport with my audience. That’s what we’re talking about today. How to master your level of communication. My guest today is Brenden Kumarasamy. He is the host of MasterTalk. “If you can make sense out of nonsense, you can make sense out of anything.” IN THIS EPISODE Why it’s important right now to be able to verbally communicate the effectiveness of your brands. The problem with presentations in the educational system and what they teach us. Brenden’s story and how he learned communication. Taking the time to go on the journey to master communicating well. An easy exercise you can start doing today. How to experience exponential progress. Thinking quickly on your feet. The 3 biggest balls that you can work on to improve your communication. Framework to make effective content. Building the foundation first. Should you be a master of all mediums? Finding 3 speakers you admire and spending time studying them. The biggest challenge you may face. Getting rid of filler words. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Brenden YouTube: MasterTalk Free Communication Workshop Live on Zoom: HERE Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
49:3026/04/2023
BTI # 504: Get Your Magazine Pitches to Stand Out
Get Your Magazine Pitches to Stand Out Hosted by: James Patrick With so many people pitching to media outlets, hoe do you get your pitches to stand out? Let’s talk about that today. “It is not about what you do or who you are, so much as it is about what you want to do for that publication.” IN THIS EPISODE Ways to get your media pitches to stand out. How to lead with value and why it matters. The power of follow up. Where you can go next month to learn everything you need to do. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
02:5425/04/2023
BTI # 503: Why Your Content is NOT Standing Out - Live Coaching
Why Your Content is NOT Standing Out - Live Coaching Hosted by: James Patrick Is your content not being seen online? Today, we’re going to be talking about why and how we can fix that. “Our audience gets used to seeing the same things, the same trends, and therefore, they start to lose interest.” IN THIS EPISODE How to reach a wider audience authentically. Two reasons why your content isn’t being seen. What you do have control over when it comes to your content. The importance of having a strategy and how to create the right kind of strategy. Creating content you would want to consume. The 3 functions your content should have. The questions you need to answer before creating content. What true fans are and how to nurture them. The power of refining and adjusting as needed. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
18:3021/04/2023
BTI # 502: Finding Your Voice in Podcasting with Alicia Haygood
Finding Your Voice in Podcasting with Alicia Haygood Hosted by: James Patrick In today’s episode, we are going to be talking about truly the number one thing that I use for my own brand awareness, authority amplification, and lead generation. It’s the power of podcasting. Not just hosting my own show but also landing spots as a guest on other shows as a way to build trust and rapport. My guest today is the host of the Scottsdale Vibes podcast, Alicia Haygood. “Everyone can be a podcaster, but it’s the quality that you need to work on.” IN THIS EPISODE Alicia’s backstory and experience and how she shifted to make a bigger impact. The start of podcasting. Improving the quality of your podcast. What people don’t understand about podcasting and why your audience sticks around. The importance of being consistent. How to get people to listen to your show. Sticking to what your podcast is about. Knowing you’re on the right track. How much you should prepare for an interview, Staying true to yourself. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Alicia Find the podcast on all the platforms: Scottsdale Vibes Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
58:2719/04/2023
BTI #501: TikTok Ban - What it Means For You
TikTok Ban - What it Means For You Hosted by: James Patrick Well, the first domino has fallen. As of Friday, April 14, Montana became the first U.S. state to vote to pass legislation that bans TikTok from all personal devices. According to CNN, the bill is going in front of the governor and if the governor signs the bill, it will go into effect most likely in January 2024. There has been a lot of reporting over security concerns that come with the app. Particularly how it relates to user data. This could be the first of many states following suit. Let’s talk about what this means for you. “There’s no algorithm for your emails.” IN THIS EPISODE What the legislation specifies. The people who are impacted the most. Things you can do right now. The bigger picture. Why you need a clear funnel and where they should be funneled to. Where to learn more. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE. Only 10 seats left! Learn how to land and leverage top features and land features by just attending! Last year, 250 attendees were booked! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
08:2718/04/2023
500th Episode LIVE
Welcome to our 500th episode of the Beyond the Image Podcast! We have a lot we’re going to be diving through, including the evolution of the podcast and where content creation is right now, where it’s going, and what you need to know about the content that will move your business in the direction you want to be going. We also have a whole bunch of announcements, giveaways, and prizes this episode so make sure you listen all the way through! “This is about building content that connects to an audience where they are.” IN THIS EPISODE The winners of the cover feature and surprise feature winners. Why it’s harder to gain and keep your audience’s attention. What it takes to create content that reaches the audience you want it to reach and gets that audience to take the action you want them to take. Statistics that will bring perspective. How to solve your client’s problem before they’ve purchased from you. The different phases of a client’s process. Questions you need to ask yourself. The evolution of the podcast. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE. Learn how to land and leverage top features and land features by just attending! Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review!
44:1014/04/2023
BTI # 499: How Getting Published Can Grow Your Business
How Getting Published Can Grow Your Business Hosted by: James Patrick Earned media, or getting published, is the fastest way to grow your business. But how does this happen? Let’s dive into this today. “Landing media features amplifies your authority.” IN THIS EPISODE The 2 ways getting published grows your business. Getting validation in the field you are in. How to get new leads into your ecosystem. Where you can land top features next month! Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
02:2111/04/2023
BTI # 498: What is Earned Media?
What is Earned Media Hosted by: James Patrick When I say “getting published” the thing that comes to mind is landing a feature in a magazine. But what do I mean when I say “earned media?” “Earned media has a 4x engagement compared to advertising.” IN THIS EPISODE The definition of earned media. Different media outlets you can earn. Do you have to pay for earned media? Advertising versus earned media. How to amplify your authority and generate new leads for your business. Where to go to land an earned media feature next month. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
03:1507/04/2023
BTI # 497: How to Get Your Magazine Pitches to Stand Out
How to Get Your Magazine Pitches to Stand Out Hosted by: James Patrick With so many people pitching to media outlets, how do you get your pitches to stand out? Let’s talk about that in today’s episode. “90% of people will only send 1 single pitch and never follow up.” IN THIS EPISODE Ways to stand out when pitching to media outlets. What media outlets are looking for in your pitch. The importance of follow up. How to get published as early as next month. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
02:5405/04/2023
BTI # 496: Why Getting Published is Better Than Advertising
Why Getting Published is Better Than Advertising Hosted by: James Patrick What is the difference between earned media and paid advertising? And which one is better? “A 1 page article in a magazine is worth the same as buying 4 full page ads in that magazine.” IN THIS EPISODE Earned media versus paid advertising. Which is better? Why advertisements no longer work like they used to. Where you can go next month to land media features. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
02:4204/04/2023
BTI # 495: 2 Big Misconceptions About Getting Published
2 Big Misconceptions About Getting Published Hosted by: James Patrick There are 2 big misconceptions when it comes to getting published and we are diving into those on today’s show. “Overwhelmingly, most of the features are for individuals like you.” IN THIS EPISODE 2 misconceptions about getting published. Why you don’t need to be a celebrity to get published. Pitching to media outlets instead of thinking they will come to you. Where to go this year to learn how to land top media features. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
02:2303/04/2023
BTI # 494: Pricing Tiers You Should Have - Live Coaching
Pricing Tiers You Should Have - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. Today, we’re going to be talking about pricing tiers you should be having as well as some amazing opportunities that we have for you. “You can’t build a business if no one knows you exist.” IN THIS EPISODE A casting for Ricochet Magazine and how to qualify. Understanding the scope a prospective client has to go through to do business with you and why it’s important. 6 phases of a client journey. Properly defining value and where it comes from. What phases you can and can’t skip to be effective. How to retain your clients. Core offers, low ticket offers and high ticket offers. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE. Learn how to land and leverage top features and land features by just attending! Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
25:0731/03/2023
BTI # 493: Biggest Mistakes When Pitching - Live Coaching
Biggest Mistakes When Pitching - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. In today’s live coaching, we are going to be talking about the top mistakes individuals make when they are trying to get published or when they are pitching to magazines. “Pitching is not a one-time thing, it’s an ongoing process.” IN THIS EPISODE The most egregious mistakes you may be making when pitching. Why you need to send multiple pitches to the same outlets. What your goal should be when pitching. Simplifying the process of pitching and following up. The importance of knowing the audience. Pitches that would raise a red flag. Making your idea easy to find. Why pitching actually helps the editor, podcast host, etc. 3 ways to differentiate yourself and create strong pitches. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
01:01:3328/03/2023
BTI # 492: 5 Most Important Marketing Questions to Ask
5 Most Important Marketing Questions to Ask Hosted by: James Patrick Today, we’re talking about the 5 most important questions you should be asking in relation to your marketing and your sales. Ultimately, it’s not just the asking of these questions but also finding the answers to these questions. “Where can you position yourself in front of your target audience?” IN THIS EPISODE 5 questions you need to ask and answer. How to develop the right messaging. Getting in front of your target audience. Why you need to find your USP. 3 ways to differentiate yourself in the marketplace. The things you need to evaluate in your business. Identifying the obstacles you are facing. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
08:5622/03/2023
BTI # 491: 3 Things You Need to Know About Magazines Before Pitching
3 Things You Need to Know About Magazines Before Pitching Hosted by: James Patrick When it comes to trying to get published, there are three critically important things that you need to know about media outlets before you ever send off your first pitch. Today, let’s talk about these 3 things and why they’re important. “Are these your prospective clients?” IN THIS EPISODE 3 things to know before pitching. The reasons you need to know these things before pitching. The first question you want to ask yourself. Why you need to know the date and the details of the audience you're pitching to is. What you need to download. The importance of alignment when pitching. Building a relationship with the decision maker. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
09:0421/03/2023
BTI # 490: Should you Pay to Get Published? - Live Coaching
Should You Pay to Get Published? - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. Today’s topic that we are diving into is should you be paying to get published? “I don’t want you to believe that paying for media features is the only way to generate leads for your brand or for your business.” IN THIS EPISODE Earned media vs. paid media. The ROI of paid media. Why your goals matter when answering this question. Emails you may receive for paid media and how to navigate them. Questions you should ask yourself when deciding on media features. Why James does not sell spots on his show or digital network but what he does offer instead. The truth about paying for content and how to grow your business. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
40:0620/03/2023
BTI # 489: Stand Out on Social Media with Regina Lawrence
Stand Out on Social Media with Regina Lawrence Hosted by: James Patrick What we want to dive into today is one of the things that not only mystifies but also frustrates so many of our listeners; all things social media. My guest today is Regina Lawrence. She is the founder and owner of All Things Social Media, a marketing agency. “Stop being the consumer.” IN THIS EPISODE The role social media plays in an entrepreneur’s life. What social media was originally intended for. How to reset and refocus your intentions. What’s stopping you from being creative. Getting to a place of creating the right content for your audience and how to find out what that content is. Finding the right medium and communication style. How to create designs that create consistency. Tips on using Canva. What not to do on live videos. Engagement channels and new ways to connect with your audience. The best call to actions and why you need to get over your fears. What people really want to know. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Regina Instagram: @reginaalawrence Website: www.reginalawrence.com Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
56:4515/03/2023
BTI # 488: Am I Good Enough to Get Published?
Am I Good Enough to Get Published? Hosted by: James Patrick A question that comes up fairly often when it comes to getting published is, “Am I even good enough to get published?” or “Who am I to get published?” Perhaps this is something that you have thought or considered. Let’s talk about why you are. “The majority of earned media features are for individuals like you.” IN THIS EPISODE Two misconceptions about getting published. Do you have to be a celebrity to get published? The difference between those who are getting published and those who aren’t. Why you need to pitch yourself. Where you can go to get published this year. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! 250 media features were booked at our last event! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
06:5714/03/2023
BTI # 487: Red Flags of Prospective Clients - Live Coaching
Red Flags of Prospective Clients - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. Today’s topic that we are diving into is red flags that you need to watch out for and the warning signs you need to be aware of when it comes to proposing your services to prospective clients. “These red flags are warning signs of what will become a toxic professional relationship.” IN THIS EPISODE What happens when we are exposed to these red flags. When red flags come up. Red flags you may experience. How to respond to these red flags. When these red flags become a problem. Should you pay for features? Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
47:5210/03/2023
BTI # 486: Chef Robert Irvine on Overcoming the Impossible
Chef Robert Irvine on Overcoming the Impossible Hosted by: James Patrick My guest today is Chef Robert Irvine, you’ll recognize him from the hit TV show, Restaurant Impossible. He’s also the author of the brand new book, Overcoming Impossible. “If one ingredient of that recipe is not in there, the magic doesn’t happen.” IN THIS EPISODE The inspiration behind Chef Robert’s decision to dive into business and self-improvement. What Chef Robert’s new book is about and why. The importance of failure. How ego impacts people. Listening to the people you’re working with and for. Accountability and how to do it successfully within your teams. What true leadership is. The recipe for scaling your business. Creating the right team around you. Nonnegotiable habits as an entrepreneur. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Grab Chef Robert Irvine’s HERE Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
38:2608/03/2023
BTI # 485: Three Reasons to Land Media Features
Three Reasons to Land Media Features Hosted by: James Patrick I say a lot that getting published or earned media is the fastest and most effective way to grow your business. But when we think about getting published, what are the specific reasons you want to land media features and how do these reasons support you and your business? Today, let’s talk about 3 reasons why you want to get published, “It is impossible to grow a business unless people know you exist.” IN THIS EPISODE The 3 reasons to land media features. How these reasons support your brand. What earned media can do for your business. Knowing which media outlets to target. Why you need to know your goals before getting published. Come learn everything you need to know about how to land and leverage top media features at Get Published Live 2023 in person in Phoenix, Arizona or virtually May 18-21, 2023. Get early bird passes HERE. Just by attending, you will have the opportunity to audition for top media features. Every year, hundreds of media features are given away. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
06:3607/03/2023
BTI # 484: How to Launch Your Own Podcast - Live Coaching
How to Launch Your Own Podcast - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. This week, we’re talking about how to launch your own podcast. “Once consistency is gone, your audience is gone.” IN THIS EPISODE The gear and software you will need. How to host your show and where to do that. Naming your podcast. Branding and marketing assets you will need. Potential contractors you may want to hire. Launching the show. Mistakes people make when they launch and how to avoid them. Achieving flow through experience. Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE. Learn how to land and leverage top features and land features by just attending! NEW PODCAST ALERTS: The Beauty and the Greek NEW BEST SELLER ALERT: Abs at 60 Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
01:04:3903/03/2023
BTI # 483: How to Write to Sell with Scott Keyser
How to Write to Sell with Scott Keyser Hosted by: James Patrick The topic we’re going to be diving into today is one that comes up a lot as I’m working with clients and at our events. It comes up whenever we are talking about the language and copy they are using on their websites and sales pages, along with the language they are using in their media pitches. My guest is Scott Keyser, he is the writing guy himself. “We need to use the school that we find easiest to help us with the school we find hardest,” IN THIS EPISODE Scott’s story and how he fell in love with writing. Why communicating via written word is harder than spoken communication. What’s getting in the way of your communication. Emoting versus evoking. Misconceptions to address when writing copy. What to focus on in order to engage your reader. STORM and SCOTT. 5 editing techniques for your copy editing. The importance of making your copy sound like you. 3 elements of great writing. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Scott Website: writeforresults.com LinkedIn: Scott Keyser Twitter: @scottkeyser Facebook: @ScottTheWritingGuy Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
50:4801/03/2023
BTI # 482: The Coaching Industry Has Failed You
The Coaching Industry Has Failed You Hosted by: James Patrick Today, we’re going to talk about why you should not compare yourself to others and why you need to stop listening to coaches who brag about how much many they make. “There is a lot beneath the surface that they are not sharing.” IN THIS EPISODE Hear James dissect a post made by an entrepreneur and why it’s terrible. Advice that doesn’t make sense and is misleading. What the post doesn’t show or say. Why talking about the amount of money you make is pointless and what actually has an effect and helps others. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
07:2728/02/2023
BTI # 481: How to Go on a Podcast Tour - Live Coaching
How to Go on a Podcast Tour - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. This week, we’re talking about how to go on a podcast tour. “If you’re a guest on that show, you are being vouched for by that host and by that show to their entire audience.” IN THIS EPISODE Why podcast tours generate the greatest ROI. What you need to do to go on a podcast tour. Authority amplification and lead generation. The nature of podcasting and what you should be doing when you’re a guest on a podcast. How many interviews a week should you do? What makes you stand out as a guest. Where you can research shows and what to look for. Dividing your time and pitching to different kinds of shows. Creating the perfect pitch and following up. Bringing the listeners into your ecosystem once you’re on the podcast. 6 steps for you to take. Why you need a lead magnet. Grab the photoshoot guide or style guide for FREE: Text “PHOTOSHOOT” or “STYLE GUIDE” to 480-605-3254 One more day to apply for our new casting opportunity for 1 individual! You have to be available on March 13th in Arizona. Find the post and how to apply here @jpatrickphoto A new casting opportunity for 2 people! The cover and interior picture of IconFit Volume 6. Find the post to apply here @iconfitmagazine Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/ Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
41:4424/02/2023
BTI # 480: Overcoming Burnout with Kim Walsh
Overcoming Burnout with Kim Walsh (E) Hosted by: James Patrick Today, we’re going to be diving into something that I consider to be of utmost importance for our journey as business owners and entrepreneurs; that is the misconception of what it takes to be “successful.” The misleading of the hustle culture and this idea of having to grind and push and go to the extreme if you want to see success. My guest today is Kim Walsh. She’s the founder of Warrior Forward. “Burnout doesn’t have to be a failure, and it doesn’t have to be a success.” IN THIS EPISODE Why Kim decided to focus on helping others with overcoming burnout and her own story of burnout. Realizing balance is a lie and how to have a harmonious life instead. The power of opening up the burnout conversation. Looking at your life as seasons. Common signs of burnout. Going back to the basics. Compounding tiny habits and remembering to celebrate your achievements. Asking yourself the right questions. How to stay consistent in your habits. Figuring out what’s going to really fulfill you and choosing that path. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Kim Website: www.warriorforward.com Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
44:3622/02/2023
BTI # 479: How to Get Verified on Instagram
How to Get Verified on Instagram Hosted by: James Patrick There’s a lot we do on Instagram to appear more credible, more professional, and that we have a bit more clout. This ranges from trying to mass a group of followers (whether or not that group of followers is legit) to trying to get that exclusive and elusive blue checkmark. We may have invested to try and get it or applied to try and get it. But today, I’m going to tell you how you can actually get the blue checkmark. “What Meta is saying, and not saying, is If you don’t do this, your content is not going to be seen.” IN THIS EPISODE The new way to get verified and how much it costs. What Meta is claiming on why you would want the blue checkmark. The catch. The fine print. What you’re actually paying for. The question you need to ask yourself. Will enough people do this? Why this is happening now. The importance of getting your followers off of social media. Text me & I can help you build a funnel to bring your social media audience into your ecosystem: 480-605-3254 Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
11:5621/02/2023
BTI # 478: How to Prep for a Photoshoot - Live Coaching
How to Prep for a Photoshoot - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. This week, we’re talking about how to prep for a photoshoot. “Choose photographers based on their skill sets.” IN THIS EPISODE Why you need goals for your photoshoot. Different genres of photos and how to use them. The most important photo to have in your portfolio. 3 types of images that are critically important for health and wellness. How to choose the right photographer. Reviewing the terms of the photoshoot beforehand. Asking the right questions in advance. The power of having a specific niche as a photographer. Grab the photoshoot guide or style guide for FREE: Text “PHOTO” or “STYLE GUIDE” to 480-605-3254 A new casting opportunity for 2 people! The cover and interior picture of IconFit Volume 6. Find the post to apply here @iconfitmagazine Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/ Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
50:5717/02/2023
BTI # 477: Why Entrepreneurs Struggle with Their Health with Joel Evan
Why Entrepreneurs Struggle with Their Health with Joel Evan Hosted by: James Patrick A recurring theme that comes up on this show and one that I feel is important to bring back to the conversation is how we as professionals can run into certain dangers when we are not prioritizing our health and wellness. My guest today is Joel Evan. He’s a holistic health coach and the host of The Hacked Life podcast. “It’s all one thing; mind, body, soul.” IN THIS EPISODE Why professionals are struggling with prioritizing their health. Stop striving and start arriving. The power of stacking consistent habits over time. Do you have enough time? Initial steps you can take to start today. Unpacking your limiting beliefs. Why you should celebrate your wins. Doing the mindset work daily and the importance of a supportive tribe. Receiving the energy you create. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Joel Website: www.joelevancoaching.com Email: [email protected] Instagram: @joelevancoaching Podcast: The Hacked Life Podcast Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
40:2815/02/2023
BTI # 476: Stop Creating Content
Stop Creating Content Hosted by: James Patrick I was just having a coaching consultation with someone and it got me thinking about how much time and energy we pour into content creation and distribution that is a complete waste. Let’s talk about why you should stop creating so much content. “We have become completely consumed with content creation.” IN THIS EPISODE A sad announcement about James’s recent obsession. The reason we’ve become consumed with content creation. What happened to everyone along the way. Multi-purposing content and being more efficient. The role of content in your marketing plan. Why you need to focus on building your audience. 2 things to start doing right now. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions and topics to discuss on these weekly lives @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
11:1114/02/2023
BTI # 475: Social Media Strategies for 2023 - Live Coaching
Social Media Strategies for 2023 - Live Coaching Hosted by: James Patrick We’re back with another live weekly coaching call. Every week, James will be picking a topic sent in by the listeners to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. This week, we’re talking about social media strategies for 2023. “We have to treat social media differently than we did before.” IN THIS EPISODE Why consumers tune out things they may even be interested in on social media. Why entrepreneurs are hesitant to put content out. 3 reasons people get on social media. Does viral content make you money? Mastering your digital handshake. Facilitating deeper connections. Creating a more effective sales offer. What we need to understand about our consumers. The one word to take away from this chat. Should you still write blogs? It’s never going to be as rough as you think it’s going to be. How to create an attention keeping video. Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/ Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions and topics to discuss on these weekly lives @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com Check out this episode!
56:1010/02/2023
BTI #474: Launching Your Own Show with Lexy Romano
My guest today is Lexi Romano. She is the host and founder of the Phx Finds Show. “If I hadn’t started, I wouldn’t have known what I needed to do to get to the next level.” IN THIS EPISODE Lexy’s background and what got her into doing what she does now. Why videos are so powerful. All the things that go into making a video. Creating a place to have a deeper connection with your audience. How to keep viewers. Developing the confidence to release content. The key to keeping the momentum going. The gift of hindsight and celebrating where you are. Learning along the way. Getting your video to stand out & gain traffic and momentum. Balancing quality & quantity. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Lexy Website: www.phxfinds.org Show Instagram: @phxfindsshow YouTube: Phx Finds Show Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com Check out this episode!
35:5009/02/2023
BTI # 473: Don’t Be an A-Hole
Don’t Be an A-Hole Hosted by: James Patrick I’ve developed this new obsession. It’s not a healthy obsession, as most aren’t once they reach a certain limit. This one has absolutely surpassed that limit. I’ve been seeing the same ad every day on Facebook. But, this podcast is not about the ad itself, but it is about the comments on this ad and the response from one of the employees at this company. “We’re not feeding the trolls.” IN THIS EPISODE What may happen when you run Facebook ads. What you should do with trolls commenting. The ad that James has been seeing and the comments being made. The problem with the employee’s responses. How your public responses can affect your business. Different ways to respond to trolling comments that would put your business in a positive light. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
15:3107/02/2023
BTI # 472: How to Land a Magazine Cover - Live Coaching
How to Land a Magazine Cover - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. This week, we’re talking about how to land a magazine cover. “The goal of the cover is to sell the magazine.” IN THIS EPISODE How a magazine cover can generate leads for your business. Do you have to be a celebrity to land a magazine cover? The importance of being proactive in your marketing. Why the story behind the image matters. The size of your audience does not equal sales. Should you pay to be on a magazine cover? How covers are chosen. Effective pitches. What not to do when pitching magazines. All about online features. A new casting opportunity for 2 people! The cover and interior picture of IconFit Volume 6. Find the post to apply here @iconfitmagazine Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/ Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
49:4303/02/2023
BTI # 471: Evolution of the Fitness Industry with Nadine Dumas
Evolution of the Fitness Industry with Nadine Dumas Hosted by: James Patrick My guest today is health and wellness coach, Nadine Dumas. “It really comes down to your morals and what you believe in.” IN THIS EPISODE Nadine and James’s history and how things have changed. The power of an unedited photo. Preparing for a photoshoot and the importance of having intentions beforehand. What’s happening with magazine publications? How to get on covers. Native advertising. Do you need Instagram to build your business? If it’s right for you to scale your business. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Nadine Website: www.nadinedumas.com Instagram: @nadinedumas Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
46:0001/02/2023
BTI # 470: When to Celebrate
When to Celebrate Hosted by: James Patrick For people like me, and perhaps for people like you, showing off is hard to do. Why? Because it seems that all we ever see when we fire up social media, is an endless stream of accomplishments. A barrage of celebratory news, an assault of requests for congratulations. It can’t all be real, can it? People’s lives cannot be this “#blessed.” I’ve often said that social media represents the greatest hits of each other’s lives. The thing about the greatest hits is that they don’t include the b-tracks that never made it to the airways. We’re so often turned off or pissed off at this tidal wave of other celebrations, which we know are not entirely true, that we never stop to celebrate our own legitimate accomplishments. “When we don’t celebrate our victories, we rob ourselves of the momentum to achieve our next accomplishment,” IN THIS EPISODE The truth behind social media. Why we end up not celebrating ourselves. Things you should be celebrating and why. Taking time TODAY to share something you’ve accomplished in the Facebook group below. Join James’s private Facebook Group: Fit Business Guide Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
07:2831/01/2023
BTI # 469: Live Coaching
Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call.This call is hosted through the Facebook group Fit Business Guide and on the YouTube channel where he answers all your business and marketing questions. “No one has a background in marketing until they start marketing.” IN THIS EPISODE Publication trends. Final call for entry at Ricochet Magazine: Enter Your Submission Here Call for entry at IconFit Magazine: Enter Your Submission Here How to follow up when pitching media outlets. What a good follow up does. Do you need to have experience in marketing? How to use collateral to pitch to media. Social media strategy for 2023. Creating binge-able content. Jumping on a live the right way and what your goal should be. Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/ Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
43:3627/01/2023
BTI # 468: Is Entrepreneurship Aging You with Laura Soulios
Is Entrepreneurship Aging You with Laura Soulios Hosted by: James Patrick My guest today is Laura Soulinos. She’s the co-founder of Body Tune by Laura. “It doesn’t need to be complicated.” IN THIS EPISODE Laura’s background and her expansion in business with her husband. What creates long term results. The power of baby steps. Why YOU need to prioritize your health. How to become more efficient and effective in your business. How to maintain healthy habits and reverse the signs of aging. Why all or nothing won’t work. Should you be sleeping more? And ways to prepare your body for sleep. Success = health Laura’s passion and how she helps clients. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Laura Weekly Texts: Text AGELESS to 416-628-9879 Instagram: @laura_soulios Website: https://bodytunedby.ca Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
41:2425/01/2023
BTI # 467: Dirty Words to Never Say Again
Dirty Words to Never Say Again Hosted by: James Patrick There are some things about being a parent that I probably saw coming for me. For example, I saw that I would have some sleepless nights that would make me walk around in a daze on most days. I saw having to change a lot of diapers. The thing that I didn’t really anticipate was the words that I use. I didn’t think I had a bad vocabulary until my son started to emulate the words I was saying. Granted, he’s not saying it very clearly but he’s getting close. Thus, my expletives must be deleted. So, I’ve had to clean up my language. But in this episode I’m not just talking about curse words. In this episode, I want to talk about the words that we should not be using in our own industry. “We use it because, if we’re being honest, we are too lazy to peel apart the layers and actually define what it is we’re delivering to our clients.” IN THIS EPISODE A list of words we should stop saying in our industry. The effects that may come with using these specific words. The importance of saying clearly what you’re providing to your client. Words that people have said they are tired of seeing and why. Getting hyper specific and solving problems. Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/ Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
13:3824/01/2023
BTI # 466: Live Coaching
Live Coaching Hosted by: James Patrick Welcome to James’s third live weekly coaching call.This call is hosted through the Facebook group Fit Business Guide and on the YouTube channel where he answers all your business and marketing questions. “Don’t say this is an idea you want to move forward with if you’re not willing to ask the questions on how to move that goal forward.” IN THIS EPISODE Taking action on your ideas by using the resources that are available to all of us. Why you need to move forward even if it’s not perfect. Book promoting and adding value by giving away freebies. Social promotion. Advertising and doing it efficiently. A list of words we need to stop saying. Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/ Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
39:1420/01/2023
BTI # 465: Telling Your Story with Theresa Houghton
Telling Your Story with Theresa Houghton Hosted by: James Patrick My guest today is Theresa Houghton. She’s the Chief Nerd at Modern Health Nerd. “Don’t feed the troll.” IN THIS EPISODE More about Theresa’s title. Standing out by leveraging what makes you, you. How to really provide value. Choosing what to share online. Creating content that is audience driven. Finding the right medium you should use. The path to authenticity. The beauty of trial and error. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Theresa Website: www.modernhealthnerd.com Substack: www.continuedjourney.substack.com Online collective: Foster.co Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
46:0618/01/2023