Matt Gottesman is the king of scaling businesses. He has worked for some of the most iconic brands under Louis Vuitton Moet Hennessy and has a superpower of positioning brands for high visibility and scale. His podcast alone has scaled to reach more than 10.5 million people per month. In this interview, host James Patrick and Matt dive into the most important details listeners need to know about why scaling is essential, how to scale, how to measure and then how to refine to improve your overall business trajectory. The two discuss specific systems and tools, developing the proper accountability and tracking and how to manage the scaling process. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur!  ALSO... if you are looking to rapidly accelerate your business trajectory in 2020, then you need to apply for the Get Amped Mastermind! This year long coaching and mentorship program will give you the information, connection and resources to unapologetically level up your business growth in the new year. Apply today at www.GetAmpedMastermind.com Thanks for tuning in!

Welcome to the RE-LAUNCH of the Beyond the Image Podcast! We have taken the best parts of Beyond the Image and mixed them together with the best parts of our fellow podcast the FITposium podcast to create this new (and improved) show for you! Every week this show will dive into the tools, strategies and resources you need to accelerate your growth personally and professionally. The answers we seek are just beyond the image in front of us and host James Patrick, along with a wide variety of amazing guests will help you achieve your goals! Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur!  ALSO... if you are looking to rapidly accelerate your business trajectory in 2020, then you need to apply for the Get Amped Mastermind! This year long coaching and mentorship program will give you the information, connection and resources to unapologetically level up your business growth in the new year. Apply today at www.GetAmpedMastermind.com

In this episode of Beyond the Image, host James Patrick discusses the thing which helped him double his income as an entrepreneur and the answer might surprise you. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

There are six major factors that separate successful photographers and entrepreneurs from those who are struggling to make it work. Check out this episode to learn what the six are and how to integrate into your own business model. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

Success is a choice and so are limitations. You can choose potential, opportunity and fulfillment. But you can also choose struggle, obstacles and lack. In this episode of the podcast, host James Patrick discusses the importance of this choice and how to make the decision that will impact all the actions you will take. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

Host James Patrick discusses how creative professionals can increase their revenue by increasing their product or service offerings to their clients. The show discusses how to effectively implement upsales, downsales, bundles and residual income streams. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of the Beyond the Image podcast, host James Patrick discusses the six important steps that every customer takes when hiring us. The show covers each step and how to maximize our efforts to increase our income with our target audience. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses the top two reasons you are not making the money you believe you deserve or that you want to be making in you creative business. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this podcast, host James Patrick shares the best hack you can implement into your life to help grow not only your business but your personal development journey. It is all about the people you choose to connect with and have in your life. There are three groups of connections you should strive to have and this episode reveals why each are important. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of the Beyond the Image Podcast host James Patrick interviews Russ Perry the founder and CEO of Design Pickle which provides unlimited graphic design services on a subscription base model. The interview covers the 22 years that James and Russ have known each other, but dives deep into both how and why Design Pickle was created. Russ discusses the full story of owning his own ad agency that was churning between $1-to-$3 million per year and why he had to step away from that business. From there he pivoted into freelance consulting and design work until the model of the subscription service presented itself to him that led him to launch Design Pickle which is now in its fifth year of business with exponential growth. The conversation does not just cover the business growth of the company, it also goes deep into how we as entrepreneurs develop ourselves, set our vision for our future and act with intention to make that future a reality. Listeners can connect with Russ on Instagram @RussPerry as well as check out DesignPickle.com BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Thanks for tuning in!

In this episode of Beyond the Image host James Patrick interviews Lauren Valenzuela the founder of Sigfus Designs on the formation of her brand and what drew her to work as a creative entrepreneur. The interview covers how she set the intentions behind the Sigfus brand, what drives her creativity and how she has grown as a business owner to scale her company exponentially in just over a year. Check Lauren and Sigfus Designs out at www.SigfusDesigns.com and on Instagram @SigfusDesigns BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

One of the top two excuses I will hear from individuals who want to launch a career in the arts is that they did not go to school for it and thus are limited in their potential. The truth is - most of the amazing photographers I know did not get a formal education in the arts. This show covers what is required to grow a successful creative career, if not school. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

We are terrified of failing in our creative careers. However failure is a requirement to grow a successful photography business! In this episode, host James Patrick discusses what the ratio of failure is and how to actually implement and use failure to grow in your career. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrickWorkshops.com Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

I have no time! We say this constantly but the truth is that the most successful people in the world have the exact same amount of time we do - to the second! Thus it is not about lack of time, it is about how we manage and use the time we have every single day. In this episode of the Beyond the Image Podcast, host James Patrick discusses how we as creative entrepreneurs can better manage our time to get more done so we never have to use the excuse about lack of time again! The show covers how to set ourselves up for success, how to time block, the importance of tracking our efforts and strategies to be more intentional with everything we schedule. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrickWorkshops.com Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

Working with professional athletes and celebrities can be not only a tremendous amount of fun, but also a strong boost to a photographer's resume and portfolio. However; a lot can go wrong in the process.  In this episode of the Beyond the Image Podcast, host James Patrick discusses the top things we as photographers need to do in our workflow when we are booked to photographed professional athletes or celebrities to maximize our chances of having the best photo shoot possible! Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

We can be honest, bad clients are the worst! But - what if they could be avoided almost entirely? In this episode of the podcast, host James Patrick discusses how many bad client relationships can actually be prevented altogether! He discusses specific steps to take to maintain good client relationships and salvage those that begin to turn bad and at what point creatives need to walk away from a bad client. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrickWorkshops.com   For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

Why you should not be a freelancer? But isn't this a podcast made for freelancers?  In this episode of Beyond the Image, host James Patrick talks about the dangers of running a business that is completely reliant on trading time for money. What if you get sick, want to take a day off, go on vacation? You cannot earn a revenue that day because you are not out making work. The episode covers what listeners can do to develop new and additional income streams that could be sold to their current client base. This is not a get rich quick episode, but it does dive into the work that can be added into a freelancer's portfolio to turn them into an entrepreneur! Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

The year is half over and for many of us we look at the goals we set at the start of the year and panic sets in. We realize that we either lost focus on our goals, we put them off, or they were really difficult goals and we did not strategize effectively on how to achieve them. In this episode, host James Patrick will discuss how you can own your success and achieve your goals you set for yourself over the next 90 days. This is a working episode that will give practical steps and actions listeners can take to identify their goals, create their benchmarks and build the map to achieve it. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

We make two big problems in our sales process. The first is when we never actually ask for the sale and thus the sale never happens. The second is we ask for the sale at the wrong time in the customer's journey. In this episode of the podcast host James Patrick discusses how to avoid these two mistakes and the six important steps we need to take the client through and when to make the sale. This will take a stranger and turn them into a prospect, a prospect and turn them into a customer, and a customer and turn them into an evangelist! Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

Listen, we have all been there! Afraid to promote our photography business, nervous that people might not like what we are doing, concerned that we will be judged for our creative endeavors. The result is that we hide. We hide from promoting ourselves, from being proactive, from actually owning the future we want to create for ourselves. Well, enough is enough! It is time to shift that energy and move from being reactive to proactive in your entrepreneurial journey. This episode will cover how you, as a photographer, can turn fear into your ally and instead of allowing it to hold you back - to harness it and leverage it to help you grow your career. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, the show is taken over by special guest host and Editor in Chief of STRONG Fitness Magazine, Kirstyn Brown.   Kirstyn leads an interview with James Patrick about his life before finding photography, how he developed this entrepreneurial spirit, the importance of fueling creatively, how to balance work with life, the definition of success and how to navigate failure. Huge thanks goes out to Kirstyn for being a part of this show and for taking the seat as the host of the show! Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick talks about why it is important for creatives and entrepreneurs to develop their own media kit to grow their career. In addition to your portfolio, a media kit can be used to pitch to media outlets and market yourself as a subject matter expect and thus increase the potential to get more work. James chats about the important of a media kit, what could be included, how to put it together and tips on how to use it to grow a creative career. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses why repetition is the most important action a creative business owner can take. The episode covers how reps can beat out talent, creativity and luck using the example of learning to sell and how to sell effectively as an artist. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick covers the topic of when creatives who want to leave a full time job to open their own business should make the leap. The episode covers how to look at your numbers, set goals and transition from one career to the next in the most effective way possible. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick visits and interviews the Art Director of Phoenix Magazine, Mirelle Inglefield. The two discuss her background as an artist and how she first got hired with the publication in the advertising department and worked her way up until she became the Art Director of the publication. James and Mirelle cover the importance of mentors, where to get inspired, developing a style, the evolution of the magazine and their newly released branding as well as what she looks for when working with creative professionals. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses when artists should be working for free - and it is not what you are thinking! He gets into the importance of a content marketing strategy and how giving away value increases a brand's potential for growth. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick speaks with special guest Stacy Jarvis-Paine about her professional journey that led to her career as the Creative Director of Clean Eating Magazine. James and Stacy walk through their working connection and discuss what drives them in their career fields and why passion for their work is a key commonality.  Stacy shares her tips for always evolving and remaining on the top of her game as an artist, citing the importance of staying current, paying attention to the way art is moving and changing in the world around her. James then shares his approach to marketing and sales leaving us with some inspirational food for thought that we should all make a note of: Marketing is about telling your story and Sales is about being authentic. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses why it is important for creatives to charge for their services. He covers the struggles many artists have with their money mindset, charging what they are worth, finding clients in line with their value, how to get better at selling, understanding various rates for services, how to bid on campaigns, how to negotiate, the value of projects themselves and how to set a course to earn any amount of income you want as a creative. The show concludes with James covering additional ways to increase revenues as an artist. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses the difference between having a passive and aggressive posture in business. He shares some background on when he was reactive instead of proactive and the importance of taking action to achieve your creative goals. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick shares the top four lessons from his recent photography marketing workshop that creatives need to do to grow their careers.   Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick interviews Julia Kelly the VP of Sales and Marketing and Jared Cohen the Digital Communications Manager of Troon - the largest third party manager of golf, club and hospitality operations in the world.   The three get into a lengthy and detailed conversation about how photographers can increase their success potential with commercial clients, the essence of experiential photography, how we consume media and how photographers can best market themselves and their services. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with Amber Rose Pera, the Editor in Chief of Modern Fitness Magazine and the Marketing Director for Nutrishop. The two discuss Amber's professional trajectory from being a sponsored athlete to working as a store manager to working in the marketing department at the corporate office to taking the lead at the editor of their flagship publication. The conversation circles around the importance of initiative and how that can accelerate the growth of one's career. From there James and Amber shift the conversation to what she looks for when working with creative professionals, how to get noticed and how to develop strong relationships with the media. Connect with Amber on Instagram @ARosePera Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses the seven things to level up your engagement on Instagram to increase the number of business leads you are getting. ATTEND JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 - 5:30 PM Scottsdale, Arizona LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 SPACE IS LIMITED Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses the four steps creatives need to take to get their work noticed and published in magazines. ATTEND JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 - 5:30 PM Scottsdale, Arizona LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 SPACE IS LIMITED Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses why as creative free agents we actually need to suck in our work... at first that is. DON'T MISS JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 Scottsdale, AZ LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with renowned photo editor and photo director Brad Smith. The two discuss Brad's impressive resume which includes working for the White House during the Clinton Administration, the New York Times, Sports Illustrated as well as his current role as VP of Photography for the WWE. James and Brad discuss the success and opportunities that photography has opened up for Brad during his career and initially where it all began. As a curious and passionate individual, Brad talks about his transition in to photo editing and how his fear of rejection set him on the path that has given him the career that he has today. The two shift the conversation and focus on helping others and the importance of listening and wanting to help, as well as seeking help, from one another as creative individuals. Connect with Brad on Instagram @BradPix. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with commercial photographer and educator Joel Grimes. They discuss the success of his career in commercial advertising for over 35 years and the transition of rebranding from commercial editorial to a photography educator. With the success of his blogs and workshops, Joel has taught some of the biggest platforms around the world. In addition, the two chat about the what factors go into creating a brand and a growing a career in the creative industry. As well as the rituals that Joel partakes in in his creative process and exploring the curiosity that he engages in when wanting to learn new things and sharing that with other photographers. Connect with Joel Grimes online at JoelGrimes.com JoelGrimesWorkshops.com or in Instagram @joelgrimesworkshops Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses the destructive thoughts and actions that creative entrepreneurs need to stop doing. The show covers a variety of items that asks listeners to make a commitment to never doing again. The intent is not only to help artists craft better careers for themselves, it is also to create better lives for us all! Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with Jesse Reiter, the Photo Editor of Golf Magazine James and Jesse discuss his 15 year career at the publication, how artists are confronted with fear in their careers, the evolution of the publication, what makes a great photo editor, the status of the print industry and why he loves working with so many various artists at the magazine. From there Jesse gets granular on how he finds the various photographers he works with and specifically what he looks for in their portfolios. The two also discuss in detail the rebrand of Golf Magazine and his creative vision for the photography moving forward. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses the difference between good and bad competition. Specifically he addresses what makes a good competitor and why we should strive to compete against the best in our industry and contrasts that with the distractions that a bad competition can have upon our businesses. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with ESPN The Magazine's Director of photography, Karen Frank.  James and Karen discuss the success of their careers and the backgrounds that got them to where they are today.  Having a passion for painting and art as a child, Karen went on to study Fine Arts in school. Given the opportunity of working for a photo agency, she was tasked with selecting photos for certain projects and set a path forward. She worked with several publications before landing the position of Director of Photography with ESPN The Magazine.  In addition, the two chat about working in the sports industry as creative professionals, what goals Karen hopes to pursue as she furthers her career and what creative professionals need to know should they ever want to pitch to and work with ESPN The Magazine. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with fellow commercial photographer Ian Spanier about the development of his career and brand. Ian majored in photography in college and worked as a photo editor for a variety of publications in New York before he launched his own photo career. Self-taught as a photographer, he has gone on to work for clients including MTV, Comedy Central, HBO, Shape Magazine, Muscle & Fitness, Psychology Today, Oxygen Magazine, Time Inc. and more. In addition, Ian has grown into a speaker and educator sharing his technical and business insights with appearances at PPA, NY Photo Expo, Canon and B&H Photo. During this interview, James and Ian discuss the importance of learning the business side of photography, how to develop a visual identity as a creative professional and the importance of continuous brand development. Ian Spanier's upcoming speaking engagements include: - Jan 29, Canon Costa Mesa - Feb 12, Canon Burbank - Feb 26, Canon Costa Mesa - Mar 14-15, Salt Lake City at Pictureline - Mar 25-29, Santa Fe Workshop Fore more information on Ian, his work and his upcoming workshops please visit IanSpanier.com or check him out on Instagram @ianspanier Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In the new episode of the Beyond the Image Podcast, host James Patrick chats with the General Manager of Robert Irvine Magazine, Matt Tuthill.  The two chat about Matt’s background as a journalist and his transition from working at a newspaper to working in magazines, his career at Muscle & Fitness Magazine and his work with chef Robert Irvine to launch Robert Irvine Magazine. This episode covers the importance of storytelling in the media, the requirements of emotional labor in one’s work and what he looks for when hiring creatives including the need to solve problems, great passion and an endless curiosity to try new things. James and Matt also discuss how to build rapport with subjects on set, why a shoot day should not end when a call sheet (or publicist) says it does, and the shifting changes of print publishing in a digital world. Listeners can pick up a copy of the new special print issue of Robert Irvine Magazine available wherever magazines are sold or check out the back issues of the publication at RobertIrvineMagazine.com – also be sure to check out Robert’s new book that Matt worked on at ChefIrvine.com Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with director and producer Regan Rogerson of 208 Inc, a Toronto-based digital marketing agency which focuses on authentic brand building and disruptive campaigning primarily for the health and fitness industry. Also a personal trainer and health club owner, Regan’s entry into the world of fitness marketing bordered on accidental after a primitive fitness video shot in 2006 became an overnight success selling 250,000 copies worldwide. From there the Journalism graduate found himself working behind the scenes creating commercial campaigns for the sports nutrition world and has built a personal clientele featuring some of top names in the health and fitness world. This interview dives into the importance of being unique, genuine and authentic in the development of a creative career. Host James Patrick and guest Regan discuss the importance of helping clients solve problems, how to stay hungry, how to learn from mistakes, how to balance a creative vision with the needs of a client, the importance of passion and individuality and why you should not only know who your audience is, you should know who is not your audience. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses why content marketing needs to be a paramount strategy in your 2019 marketing efforts. Specifically he addresses the importance of content marketing for audience growth, the various types of content marketing, effective strategies to implement content marketing and how to offer content that is seen as more valuable to your audience. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick talks about when you should be ignoring someone. Our work as creatives is for an intended audience. When we shave off our edges to try to appease everyone, we are left with nothing left to define us. This show discusses who our intended audiences are, why we should only focus on them and the dangers of listening to critics who do not matter. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick discusses the various strategies you can implement to increase the revenue of your creative business in the new year. The episode covers proactive marketing, picking up money left on the table, segmenting your audience, how to resell and upsell and, most importantly, why you should be reverse engineering your income goals. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

In this episode of Beyond the Image, host James Patrick chats with award-winning film and commercial director Nickolas Duarte. As a commercial director, Nickolas has earned over 70 industry awards including a National Addy, an Emmy, 6 National Tellys, and 3 National Communicator awards. He’s done work for clients such as Adidas, the NBA, the NFL, Nike, Pepsi, BMW, Ford, New Era, Charles Schwab, China Mobile, and Western Union. He was inducted into the AAFT Advertising Hall of Fame as the 2017 Next Generation Award winner, one year after host James Patrick.   His scripted and documentary work has played in festivals to international acclaim, and has been described by Short of The Week as “almost as much a physical viewing experience as an emotionally affecting one.”  He is a two-time NALIP Fellowship Recipient, a Time Warner Narrative Shorts Incubator Fellow, and a Ryan Murphy HALF Initiative Finalist.    During this long-form interview, the two discuss the growth of a creative's career, the need for grit and bootstrapping, the important of proactive marketing, how to survive mistakes and the years of commitment it takes to gain "overnight" success as well as how personal work can help a creative professional.   Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!