Here are some of the topics Ron had the opportunity to discuss with Troy Morgan:The impact of home automation and energy management in the homeUnderstanding the power of a wattAn overview of energy integration and why it mattersThe concept of a virtual power plantTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au179SHOW NOTESTroy Morgan is the Founder and CEO at PanTech Design. Under Troy's leadership, PanTech Design quickly became one of the leading firms of its kind to develop groundbreaking products like the Adapt for Crestron software suite and Adapt Energy home energy automation ecosystem. Today, Troy focuses on tackling the world's energy challenges with his revolutionary Adapt Energy solution that helps homeowners better monitor and manage their energy usage.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Chris Pearson:His humble beginnings as a projector Rep and journey towards becoming one of the largest integrators in TexasChris' philosophy on expanding his skill set portfolio based on his client's needsThe danger of opportunity, and how he is managing Service Tech's growthThe importance of having the right people in the right roles to reach growth goalsWhy continued training takes priority in his businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au178SHOW NOTESChris founded Service Tech in 2003 and built his business by creating a company culture that embodies hard work, fun, respect, and inclusivity. He has won many prestigious awards and recognitions over the years, including CEDIA Best Lighting System of the Americas, Lutron Excellence Award, Home of the Year Gold Winner for Best Media Room, and -most recently -recognition Lutron Black Diamond dealer.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Brett Ringeisen:How the family business and the electronics industry evolve over the decadesThe very first CEDIA event in 1990!Brett's windsurfing accident and how that affected him as well as the companyLessons learned from the hardship and how they made him a better leaderTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au177SHOW NOTESBrett's family acquired a small business called Norris Record Center where he began working at the age of 14. Brett has watched the industry grow over the last 50 years from the early days of records and cassette tapes to the 1st in-home televisions, to what we refer to today as "custom home electronics." As the industry changed, so did the business name and eventually Norris Record Center became The Audiohouse by the mid-’70s. Brett’s loyalty to both the industry and marketplaces needs over the decades helped him grow a once small-town record shop into an acclaimed, fixture of his Vero beach community.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Matt Bernath:6 ways to increase profit and reduce chaos in your businessAdvice for an integration firm owner on managing their own compensationHow to turn the most prosperous times into the most profitable timesThe time investment to start transforming your business and profits with Vital ManagementTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au176SHOW NOTESMatt is a Senior Coach at Vital MGMT. He helps others achieve their dreams and business goals while also focusing on his overall mission to shift the CI industry's trajectory. Matt is a veteran entrepreneur in the custom electronics industry who specializes in helping technology professionals transform their business. He has spent more than two decades in retail, wholesale, custom integration, and coaching -including founding and managing his own integration firm at one time.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Jaclyn Boutwell:How to approach your clients for approval to photograph projectsBasics of video and lighting configurations for successful Zoom meetingsHow she manages the finances for Media SystemsParental control and privacy management for minors on the InternetTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au175SHOW NOTESJaclyn is a technology designer who specializes in merging beauty with tech. With a keen eye for detail, she elevates the home environment with high-tech solutions that blend seamlessly with architecture and aesthetics. AS CFO at Media Systems, she uses her background in artistic design, professional photography, and smart tech to aid every aspect of the business -from managing finances for the firm to assisting with sales.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Omar Alarcon:His journey towards starting his own integration firmAdvice and best practices with leveraging InstagramAnd how he selects which brands to work withTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au174SHOW NOTESOmar has a diverse background, including working in the baking industry and as an electrician before starting his own integration firm, A's Smart Home Solutions, in 2015. He initially gained interest in home automation while out in the field on job sites. Today, Omar focuses on providing his clients with best-in-class, high-quality technology solutions that upgrade their daily lives.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Doug Greenwald:Doug's start in the CI industry in the early '90sScaling his integration company over the past 20 yearsWhat to expect from business softwareDeveloping and documenting business processesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au173SHOW NOTESDoug first established Creative Sound & Integration in 2001 to better serve his clients with best-in-class smart tech solutions for their homes. After struggling to find an effective project management software to fit his needs, Doug created Projx360. It has since expanded to include a complete end-to-end SaaS management software solution.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Donnie Boutwell:Remote maintenance and diagnosticsLeadership that focuses on delegating rather than micromanagingPersonal vs professional social media strategyWorking professionally with a spouseTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au172SHOW NOTESBefore taking over as CEO at Media Systems, Donnie started working for his uncle as an installer. Donnie's background includes over a decade of experience recording and producing records in Nashville. He has retained his Uncle Steve’s demand for excellence and efficiency while solidifying their mission to make home systems easy to use.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Jason McGraw:Will there be a show?Current Health and Safety protocols in place for the showWhat to expect from the 2021 CEDIA ExpoSome of the top brands that will be attending the CEDIA Expo including Crestron, Lutron, Savant, and of course, One FireflyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au171SHOW NOTESJason McGraw has a background including 34 years of for-profit and not-for-profit conference and exposition management. His prior experience includes B2B trade events and working as Senior Vice President of Exposition and Event Services with the Audiovisual and Integrated Experience Association (AVIXA), leading the InfoComm show. Jason now is Group Vice President and Show Director for the CEDIA Expo and Kitchen & Bath Industry Show (KBIS), the leading annual events in North America serving the kitchen & bath and residential systems integration industries.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Cory Reistad:SAV's relaunch, post VIA, focused on best in class marketing and SEO, ultimately making Cory a convert to the power of marketingHow Cory approaches blending design and technology into spacesAdvice for integrators on how to deal with changes and challenges to supply shortagesHow the pandemic has increased consumer interest in wellness technologyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au170SHOW NOTESCory has been in the integration space since graduating college, starting his first AV company in 1999. He founded Studio AV in 2005 and later rebranded it to SAV Digital Environments. SAV is a Bozeman, Montana-based integration firm with 80+ members that provide their market cutting-edge technology, including in-house lighting design and innovative home and business automation solutions.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Josh Clark:Josh's experience buying out his business partnerLessons learned from their move into their quarter-million-dollar showroomJosh's approach to hiringThe importance of marketing and how Josh uses it to educate consumersTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au169SHOW NOTESJosh is the Founder and Owner of Rely Technology. He started the Lexington, Kentucky-based business back in 2008 with his partner Jon. Originally, Rely Technology offered audio/video services, computer support, and IT. Their current focus now is on smart home automation. Josh bought out his partner Jon two years ago and became 100% owner of Rely Technology. Rely Technology has recently opened a new quarter-million-dollar showroom in Lexington and is expanding to a second location in Charleston, South Carolina.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Franco D'Ascanio:Elements that make Coastal Source unique from other competitorsThe new Line Source bollard that sets a new standard for a quality listening experienceWhat it looks like to be part of a family-owned business environmentWhy integrators should be more focused on solutions outside of the homeTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au168SHOW NOTESFranco's interest and audio and electronics stem back to 18 when he opened a full-service, design-forward firm offering architecture, construction, interior design, landscape design, and retail furniture through D'Asign Source, partnering with his brothers.  Today, Franco works with Coastal Source, a Marathon, FL-based company he also founded. Franco supports the Coastal Source team by leading research and development efforts as they continue to grow and scale their popular product lines.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Kat Wheeler:What led Katharine into writing her book, There is No CloudThe plot, setting, and characters in her new bookKatharine's success around founding SNAP AV's Women in Technology GroupObservations and takeaways on working with successful integration firms over the yearsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au166SHOW NOTESKatharine's prior experience spans over eighteen years in the consumer electronics industry. She is currently an Area Sales Manager for SNAP AV and Control4. Katharine is also the founder and chair of the Women in Technology group at Snap AV and Control4, with over 85 members. She is a self-published author of a murder mystery novel this year titled There is No Cloud, which is set in the world of consumer electronics.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

In this week’s After Show, we chat with Kris Coleman, Founder, President, and CEO at Red Five. Kris shares with us a behind-the-scenes look into a recent client engagement that is straight out of your favorite James Bond movie. It really is crazy and amazing! If you haven't already listened to the full interview, make sure to check out show #166 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Kris Coleman.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au166SHOW NOTESKris is currently Founder, CEO, and President at Red Five Security. Red Five Security operates intending to provide world-class, state-of-the-art security and protective intelligence services. Kris comes from an extensive security background, including time with both the FBI and CIA handling counterterrorism and weapons of mass destruction. His depth in the public and private sector spanning over 28 years has allowed the Red Five team to specialize in high-quality, proactive, and discrete security services.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Paul Bochner:Paul's motorcycle racing hobby and his experience racing with Keanu ReevesHow Paul's paid advertising strategy has helped raise visibility on their YouTube channel and Instagram page and bring in more salesPaul's selling strategy that appeals to client's emotions rather than focusing on product facts or statsSocial media strategies that have helped Electronic Concepts build their Instagram page to over 16,000 followersTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au165SHOW NOTESIndustry veteran Paul Bochner got his start as a technician over twenty years ago before founding Electronic Concepts in 2004. Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member. They use their large social media presence of nearly 20,000 total followers to show off their solutions and newly renovated luxury design center.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Here are some of the topics Ron had the opportunity to discuss with Susan Cashen:Susan’s experience helps to launch the TIVO brand in the ’90sHow Susan moved from Silicon Valley to become one of the first employees of Control4 energy divisionBranding tips Susan recommends every dealer followThe importance of selling experience over technologyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au164SHOW NOTESIndustry pioneer Susan has worked her way through executive positions at Silicon Valley agencies and start-ups to Senior VP of Marketing at Control4. Today, Susan advises clients in the CI channel to help companies build strong brand positions and deliver business results in crowded markets.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Aaron Cowden and Andrew Wactor:Fusion's origin storyHow 2020 impacted Fusion's commercial marketHow they have enlisted a business consultant to help them growTips on delegating and getting out of your own wayTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au163SHOW NOTESAaron founded Fusion A/V during his senior year in college with a few of his friends. Their focus was on keeping technology fun and fresh for clients. Today, Aaron wears many hats in the company and participates in sales, operations, marketing, vendor relations, and charities. With a passion for music, Andrew studied Audio Engineering in Nashville before discovering the world of A/V. Fusion A/V has two locations, one in Greenville, South Carolina, and the other in Asheville, North Carolina.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Ryan Davis:Serving as a crew chief for a multi-year winning team of the Baja 1000His recent acceptance into the HTSA buying groupRyans approach to work/life balanceRyan’s predictions for 2021 and beyondTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au162SHOW NOTESAs founder of Ratio AV, Ryan and his team of seven work closely on high-end residential with light commercial systems out of Utah. Ryan's emphasis on human-factors engineering in college drove much of the design criteria that he uses in his day-to-day at Ratio AV.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

In this week’s After Show, we chat with Chris Worthington, CEO at Personal Technology. Chris shares his transformational “Day 1” strategy with us on how he prepares his projects for completion to help promote overall customer satisfaction.If you haven't already listened to the full interview, make sure to check out show #161 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Chris Worthington.

Here are some of the topics Ron had the opportunity to discuss with Chris Worthington:The current state of the custom installation marketing in CaliforniaChris' excitement around energy automation and battery storageHis move from lighting control into lighting fixtures and human-centric lightingHow the maturation of the industry may affect the stratification of firmsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au161SHOW NOTESChris is currently CEO at Personal Technology. His passion for technology and electronics started from a young age where he would tear apart computers and put them back together. In 2004, Chris decided to chart his own course and founded Personal Technology out of Alhambra, California, and has grown steadily over 15 years to become a full-service integration firm. Today, Personal Technology aims to deliver excitement and enjoyment around home technology while focusing on the client's journey from concept through construction and into support.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Here are some of the topics Ron had the opportunity to discuss with Matt Coxon:What led Mark from pursuing veterinary school to working at a residential integration companyThe future of work as companies begin to bring employees back to the officeMark's approach to human-centric design and how the modern office will look like in the years to comeMark's creative endeavors, including a book he's currently writing and his podcasts, Daybreak and Selling AV.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au160SHOW NOTESMark is currently Sales Director with Tangram Technology. He was set to pursue a career as a zoo veterinarian before discovering the technology space in 2000 when he took IBM as a direct sales representative. Mark uses his interest in zoology and behavioral psychology to approach technology and human-centered design from a unique perspective at Tangram Technology.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Shawn Lemay:Shawn’s origin story and how he went from creating an ISP company competing with AOL to venturing into the smart home automation spaceConsumer behaviors based in the Buffalo, New York marketplace and how 2020 treated Sound & TheaterHow his business has weathered the storm caused by vendor supply chain issues.Shawn’s thoughts on the future of trade show & eventTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au159SHOW NOTESShawn is a CEDIA Registered Outreach Instructor and volunteer. He holds various vendor certifications and is an active writer with multiple published articles to his credit. Shawn got his start in IT and Computer system sales before discovering the world of smart home automation when he and his business partner attended their first CEDIA trade show event in 2004. Their Buffalo, New York-based automation company, Sound & Theater, was created to provide consumers easy-to-use, simple, and concealed smart technology throughout their homes.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Matt Cwiokoski:What ultimately led Avidia to have a 35% YOY growth in 2020How a re-brand in 2018 and strategic marketing helped raise the company's brand awareness and overall visibilityAvidia's pivot to an RMR-based approach for system service supportWays Matt has made it possible to enjoy a healthy work-life balance as a business owner with a growing companyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au158SHOW NOTESMatt and two other colleagues founded the Chicagoland automation company, Avidia, in 2010 with a goal to create a more focused, hands-on approach to home automation. At inception, Matt managed Avidia’s programming and system design efforts. In 2018 Matt and Kamil bought their 3rd partner out and Matt assumed the role of CEO where his role involves leading the company forward through client-focused sales and marketing activities.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

This week’s After Show features Jeff Galea, Founder and President at Boca Tech and Automation. Jeff reflects on his approach and mindset behind his most recent rebrand. If you haven't already listened to the full interview, make sure to check out show #156 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Jeff Galea.

Here are some of the topics Ron had the opportunity to discuss with Jeff Galea:How a COVID inspired look behind-the-scenes for the design community turned into a successful weekly seminar seriesThe importance behind educating consumers to improve sales and communicationJeff's showroom powered by Rosewater Energy and his take on battery storage technologiesJeff's business outlook for 2021 and why he will still be focusing on recurring revenueTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au157SHOW NOTESJeff is Founder and President at Boca Tech and Automation. His team focuses exclusively on integrating luxury A/V and control systems into homes, yachts, and businesses in some of the most prestigious spaces in the United States.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Chris had the opportunity to discuss with Ron Callis:How Ron found his way into the custom integration industryRon’s unique experience being part of a human-powered submarine team while a student at Virginia TechThe One Firefly company culture and how they were able to shift to a fully remote company in 2016Ways the structure and process of EOS helped One Firefly prepare for the challenges that came with COVID-19To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au156SHOW NOTESAfter graduating from VA Tech with a degree in Mechanical Engineering, Ron started his career with Lutron Electronics. He also spent time at Crestron Electronics before he started Firefly Design Group in 2007. In 2012 the company rebranded and became the company everyone knows today as One Firefly.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Here are some of the topics Ron had the opportunity to discuss with Adam Pauska:Risks faced by high net worth individualsThe breakdown on insurance credits for smart home systemsInnovative technologies that benefit both the integrator and homeownerTypes of insurance products for ultra high-net-worth customersTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au155SHOW NOTESAdam is currently the Principal at AXG Advisors. Adam partners with the ultra-affluent and their other advisors to build and maintain their personal insurance portfolios, human-to-human while navigating the ever-changing insurance marketplace.  Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Jason Roberts:Jason's experience buying an integration firm in 2012The dynamics of developing a winning relationship with a custom builderThe Bravas approach to manufacturer preferences throughout their different locationsJason's outlook for Bravas and our industry in 2021To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au154SHOW NOTESCurrently, with Bravas Boca Raton, Jason works with 14 other like-minded business owners to facilitate the merger that created the largest nationwide luxury A/V firm. Prior to joining the residential custom integration space, Jason spent 20 years as a software executive in the higher-education vertical.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Andrea Hoffer:Common mistakes companies make during the hiring processBest hiring practices and techniques business owners can implementWhat to expect when working with a recruitment agencyHow companies can utilize assessments both during recruiting and for ongoing team developmentTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au153SHOW NOTESAndrea Hoffer is currently CEO of Aha Recruiting Experts. Today, Andrea helps companies recruit, hire, onboard, and engage their team members across many industries and verticals. Her clear cut action steps and supportive coaching has helped businesses build their Dream Team with great results.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Angela Larson and Blair Piersall:Angela and Blair's backstory and how they transitioned into a career with SavantWays Savant pivoted their focus to provide dealers more education and training during COVID-19The idea behind creating a virtual showroom experienceThe process for dealers and the design community to schedule a virtual demo.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au152SHOW NOTESAngela Larson currently works with Savant as Senior Vice President of Customer Operations at Savant. Blair Piersall is presently Vice President of Sales with Savant. Angela uses her 21 years of experience in the lighting control and home automation space to oversee Inside Sales, Marketing, Training, and the development of all web platform business tools, including the Savant Store. With over 20 years in the custom electronic industry, Blair leads the field sales effort as Vice President of Sales for the pro channel of Savant's domestic and international business.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

In this week’s After Show, we chat with Marc Fulker, Owner at Greenstar Technologies. Marc shares the details of how they were able to land a recent spectacular Control4 project and the importance of communication to earn a client’s trust and partnership. He also discusses their approach to capturing beautiful project imagery.If you haven't already listened to the full interview, make sure to check out show #151 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Marc Fulker.

Here are some of the topics Ron had the opportunity to discuss with Marc Fulker:The state of COVID-19 in the country of AustraliaHow Marc was able to use his showroom to change the customer experience dynamicMarc's transition from an electrician to the home automation spaceWe even got a video tour of his new showroom which is featured on our One Firefly Facebook pageTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au151SHOW NOTESMarc started Greenstar Technologies in 2011 after spending 10 years working as an electrician in the residential and industrial sectors. Today, Greenstar Technologies consists of a team of nine staff members, has been a Control4 dealer since 2016, and just recently opened a beautiful new showroom and office space in their central Melbourne location.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

In this week’s After Show, we chat with Brian Perreault, COO at Barrett's Technology Solutions. Brian sheds light on the importance of relationship building and gaining the client’s trust for any successful integration firm.If you haven't already listened to the full interview, make sure to check out show #150 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Brian Perreault.

Here are some of the topics Ron had the opportunity to discuss with Brian Perreault:Brian's near 30-year career with Barrett's TechnologyThe benefit of building relationships and being a resource for clientsWhy embracing change is crucial for the growth of a small businessHow integrating Google Ads into their marketing strategy has helped their businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au150SHOW NOTESAs COO with over 30 years of experience, Brian oversees all aspects of Barrett's Technology Solutions and has been instrumental in helping to guide the company to become a highly respected residential and commercial technology integration company in the greater Chicago-land area.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.   

In this week’s After Show, we chat with Wes Claytor, Digital Marketing Account Manager at One Firefly. Wes shares his commitment to cultivating consistency in his personal and work life through ultra-marathon running, writing, and reading. If you haven't already listened to the full interview, make sure to check out show #149 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Wes Claytor.

Here are some of the topics Ron had the opportunity to discuss with Wes Claytor:Wes' transition from the health and fitness industry into digital marketingThe importance of work/life balanceWes' thoughts on the future of our industry in 2021Principles and beliefs that lead to success in running and lifeTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au149SHOW NOTESWes Claytor is currently an Account Manager with One Firefly. Wes joined the team at One Firefly in 2019 with the goal of expanding his digital marketing toolkit to better service his clients. In addition to managing his book of business consisting of integrators located throughout North America, he also runs a personal blog.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Here are some of the topics Ron had the opportunity to discuss with Gregg Dixon:Gregg's approach to making 2020 their most successful yearWhat projects looked like for Gregg in 1995Major changes Gregg made to help take AV Specialists to the next levelGregg's approach to company cultureTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au148SHOW NOTESGregg Dixon founded AV Specialists upon relocation of he and his family to Florida from New York. Now 25 years later, AV Specialists is having their most successful year in company history thanks to his dedicated and growing team and a renewed focus on home construction and remodeling from his core customer base.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Here are some of the topics Ron had the opportunity to discuss with Jon Robbins:HTSA's sales training approachJon's view on how the recent 2020 election turnout will impact the custom integration spaceHow Jon defines leadershipHTSA membership growth and opportunitiesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au147SHOW NOTESJon serves as Executive Director at HTSA where he crafts annual strategic business plans to help propel the organization forward. Jon is also responsible for building strong relationships with the finest technology brands and the nation’s top AV specialists. He got his start leading Hi-Fidelity House based in Philadelphia, Pennsylvania back in 1975.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

In this week's After Show, we chat with Phil Mulligan, President at Pacific Audio & Communications Hawaii, and Vice President, Pat Mulligan. Phil and Pat share with us their recruiting and hiring strategies as they have developed proof concept partnerships with local community college apprenticeship programs with a focus in Electrical and IT. If you haven't already listened to the full interview, make sure to check out show #146 here on the podcast or over on our Facebook page at facebook.com/OneFireflyLLC. Okay, let's just jump into my conversation with Phil and Pat Mulligan. 

Here are some of the topics Ron had the opportunity to discuss with Phil and Pat Mulligan:Logistical hurdles faced when running a Hawaii based businessPat's time in the Army and the transition into the custom integration industryHow Pat and Phil prepare their projects for extreme weather conditionsThe Ballistic Missle scare from 2018To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au146SHOW NOTESPhil founded Maui-based integration firm Pacific Audio & Communication in 1991 to help homeowners achieve their goal of integrated home control and entertainment systems. Later in 1998, Pat joined Phil in the family business and used his military electronics experience and degree in electrical engineering to help run the CI side of the operation, including all Crestron programming. They currently run Pacific Audio & Communications together as President (Phil) and Vice President (Pat).Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

We just wrapped up recording show #145 featuring Bert Herrrero, CEO of First Priority Audio, and Joel Hernandez, their General Manager.Here, Bert shared with us how a pivotal book he read helped him focus more on the business than in the business while Joel discussed their latest sales process overhaul. If you haven't already listened to the full interview, make sure to check out show #145 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Bert Herrero and Joel Hernandez.

Here are some of the topics Ron had the opportunity to discuss with Bert Herrero and Joel HernandezCreating a balance as a family owned businessBert’s passion for re-investing in his community, including his partnerships with ministries around South FloridaHow COVID-19 has impacted First Priority AudioTheir innovative use of social media marketing to drive company growthTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au145SHOW NOTESBert and Joel are cousins running the family business, First Priority Audio. Bert started his entrepreneurial journey early, at the age of 18, installing and servicing satellite dish installations throughout South Florida. His cousin, Joel Hernandez started his own AV integration company in the early 2000’s, and later joined forces with Bert at First Priority Audio in 2014.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Welcome to the Automation Unplugged After Show! When scheduling permits, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.We just wrapped up recording show #144 featuring Patrick Hartman, General Manager at Diversified Systems International. Patrick shared a big idea he picked up while attending a CEDIA Business Exchange event which was inspired by the book, The Trusted Advisor, by Robert M. Galford.If you haven't already listened to the full interview, make sure to check out show #144 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Patrick Hartman.

Here are some of the topics Ron had the opportunity to discuss with Patrick Hartman:Patrick’s experience as a CEDIA volunteerRecap of the Virtual CEDIA 2020 educational offeringWhat industry events might look like in 2021Patrick’s focus on work/life balance and his participation in Spartan Races.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au144SHOW NOTESPatrick is the General Manager of DSI, a Reno-based integration firm ten years ago, and spearheaded their residential sector. Today, Patrick’s extensive list of repeat customers reflects his trademark level of customer service from smaller projects all the way to projects that span years with budgets over $3M.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Jeff Goldstein:How Jeff’s passion for audio landed him at SonyWhat managing the radio business for Sony looked like in the late ‘80s and early ‘90sJeff’s approach to building relationships with the CI channelJeff’s experience since returning to Sony in the midst of a pandemicTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au143SHOW NOTESJeff Goldstein has decades of experience in the CI space. He currently manages Sony’s CI channel where he has been navigating the challenges and opportunities that this year has brought to our industry.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Here are some of the topics Ron had the opportunity to discuss with Tina Baker:The importance of company cultureBest practices around hiring the right peopleHow the hiring process has changed at One Firefly since Tina joined the teamTools One Firefly has implemented to improve their company culture as a fully remote team.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au142SHOW NOTESTina joined One Firefly in the beginning of 2020 with a proven track record of implementing programs that focus on company culture and improving employee satisfaction. Her responsibilities encompass all areas of Human Resources such as talent acquisition, performance management, benefits enrollment, and employee engagement.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Welcome to the Automation Unplugged After Show! When scheduling permits, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.We just wrapped up recording show #141 featuring Harshul Parikh, CEO & Founder at Trescent Lifestyles. Harshul shared advice on how he approaches selling to high-networth clients including Bollywood movie stars and billionaires and he provides some fun details around a recent $1 million+ 2-channel stereo system. If you haven't already listened to the full interview, make sure to check out show #141 here on the podcast or over on facebook.com/onefireflyllc. Ok, let’s jump into my conversation with Harshul Parikh.