SHOW NOTESDuring this episode we discuss:Keith and Adam’s professional backgrounds and how they formed their business partnership.Key strategies for seamlessly integrating lighting design into your projects.How to leverage interactive virtual experiences to enhance the sales process.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Keith and Adam.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au279About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring this episode we discuss:The importance of a strong brand presence online, given that referrals often lead prospects to research your company before making contact.Changes in online search this year, and why Google wants to see your business demonstrate EEAT (Experience, Expertise, Authority, Trust) across the internetWhy a tailored marketing plan, based on your specific growth goals, budget, and current digital presence, is essential for maximizing effectiveness and achieving success.Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn what you can do to revamp your online presence.  About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring this episode we discuss:Dan’s career journey from serving as an air crew member in the Navy to founding ResTech Systems in 2012.Dan’s economic forecast for the year ahead and tips for navigating a slowdown.Dan’s love for speed including power sleds and muscle cars.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Dan Woody. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au277About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring this Q&A, we’ll cover:How SEO drives online visibility for custom integrators in their marketplaceThe four pillars of SEO, and actionable examples of local, on-site, off-site, and technical tacticsSuccess stories of SEO in action that are driving measurable growth and new business opportunities for integratorsI really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Jordan Littman. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au276About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we’ll talk about:Johann’s background in automation, creating a lighting system that could be controlled by a touchtone phone in the early 2000s.Why lighting design is one of the most exciting areas for growth in our industry, and how integrated technology can help us live healthier lives.What he’s looking forward to at CEDIA and why educating customers, builders, and designers is so important.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Johann Whitehouse. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au275About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESIn this episode, we’ll talk about:Gordon’s journey from his early career in IT to founding cyberManor in 1999cyberManor’s acquisition by Daisy in March of 2024, and what the first six months have been like in the acquisition rolloutLooking into the future, what has him excited about technology in the home  I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Gordon van Zuiden. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au274About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESYou’ll hear from me and Kendall Clark, One Firefly’s Director of Marketing & Sales. In the webinar, we will cover:How AI is changing the game for SEO and what you need to do to keep upThe changes to Google’s page one search results and why zero-click results are so importantWhat we at One Firefly think of as the four pillars of SEO, and how we work with you to show up on page one and in local searchVisit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how AI is impacting SEO here in 2024.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au273About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:All of the examples and case studies in his new book and why he’s giving it away for free to architects and interior designers.Why great sound is the most important ingredient in building a killer home theater.What he’s looking forward to at CEDIA and what’s next for the industry.I really enjoyed this conversation, and I hope you do as well. The book, again, is Home Theaterology and you can reach out to Richard to get a copy or have it sent to an architect or interior designer in your life.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au272About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:How CEDIA is launching a consumer-focused campaign to raise awareness about the value of working with a professional integrator.Daryl’s advocacy on Capitol Hill, where he and industry members are educating Congress to help get integrators recognized as a stand alone industry at the federal level.How CEDIA is striving to meet the needs of their market by producing relevant and valuable educational content for the industry at Expo.I really enjoyed this special pre-CEDIA conversation, and I hope you do as well. Let's tune in to this interview with Daryl Friedman.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au271About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESAutomation Unplugged #270 is a special announcement about the show from founder and host, Ron Callis. We’re re-inventing our format, processes, and content for the podcast moving forward — tune in to learn what’s in store for Automation Unplugged!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au270About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:What Erica’s doing at CharBett and why she saw a need for a marketing strategy firm specifically tailored to the AV industry manufacturers under $20MM in revenue.Her work advocating for women in the AV industry and the amazing Rosie Riveter nonprofit program.Why an early introduction to STEM is so important for getting more women in the industry.I really enjoyed this conversation, and I hope you do as well. Towards the end of the show, you might hear Erica’s puppies in the background, letting her know they were ready to go outside. Let's tune in to this interview with Erica Carroll. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au269About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:Why One Firefly created Amplify People and the skills Sam brings as the Director of Talent Acquisition Services.The talent challenges she sees in the AV/Integrator industry and how to solve them.The importance of defining who you are and why people should join your company in order to attract the best-fit talent.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Samantha Hodz. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au268About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:How he sells a million-dollar home cinema and how he meets the high expectations that come with operating at the highest end of the market.Why it’s so important to end clients to work with HTA-certified contractors.What the Bel-Air circuit is and why there are only 14 US companies certified to do that work.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Murray Kunis. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au267About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:How their success comes from being process-driven and selling an experience, not a particular product.Their 2-channel throwback hi-fi shop, The Groove, and why analog is coming back.Their work with Vital Management to identify what they should be working on and, more importantly, when to say no.I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with James Westbrook. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au266About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:Kevin’s journey, starting with his family’s emigration from Vietnam to the United States, to building his own integration business from the ground upHis approach to growing and scaling a business by investing in growing his team through certification opportunities and other benefitsHis insights into creating exceptional customer experiencesI really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Kevin Nguyen (“Win”).To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au265About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:What a Mission Critical Control Room is and the typical custom data processing and AV setupsExamples of control rooms from movies, and the time Dan worked with a 3-letter agency that only communicated via faxThe market opportunities that come from working in a niche market, along with the risks and challengesHow AI is changing the game for control rooms and information processingI really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Dan Gundry.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au264About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESDuring our time together, we discussed:John’s history of playing in bands as a drummer and percussionist and how that sparked an early interest in AVPCD’s adoption of the EOS business management system to increase productivity and efficiencyThe value of developing your people as the key to building client relationships and creating customers for lifeSales team development strategies that lead to enhanced customer experiencesI really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with John Rudolph.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au263About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESShow #262 will be hosted by Kat Wheeler, Account Executive at One Firefly.She’ll be joined by industry-leading titans Katye Bennett, Founder of KMB Communications, Maryellen Oswald, Business Development Manager - Partnerships at Somfy, Jody Larsen, Director of Business Development and Sales at CEDIA, and Amanda Wildman, Owner of TruMedia.You won’t want to miss this opportunity to hear from these amazing women in tech.During the show, the conversation covered:The value of holding in-person, education-first events to drive our industry forwardHow to recruit & retain talent in the industryBringing STEM education to girls across the U.S. through the Rosie Riveters programAnd CEDIA’s fight on Capitol Hill to get “integrator” recognized as an official term in the labor workforceI really enjoyed watching this special episode, and I hope you do as well. Let's tune in to this interview.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au262About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESRyan Lee is an experienced landscape lighting designer and business owner with 16 years of experience in the industry. He started and grew a multi-million dollar landscape lighting company (Majestic Outdoor Lighting) in Fort Worth, TX.In 2019, he sold his lighting business and is now focused full-time on coaching other landscape lighting businesses to help them go from business operator to business owner through his program Landscape Lighting Secrets. He is also the host of the #1 landscape lighting podcast in the world, Lighting For Profits.Ryan holds a Bachelor degree in Marketing and an MBA from Utah State University. He has personally designed and sold millions of dollars of landscape lighting.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au261About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESKendall Clark is One Firefly’s pioneering and creative sales leader. As Director of Sales, Kendall is responsible for overseeing the account executives and all sales activities, providing leadership focus and priority guidance for the department. Kendall previously led the Digital Media department, and oversaw the production of hundreds of industry-focused websites for our clients. Kendall has also been instrumental in developing and launching several of One Firefly’s award-winning products, as well as managing One Firefly’s video shoots.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au260About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESJoaquin's immersion in the industry traces back to his upbringing, with a remarkable fifteen-year journey as an integral part of the team at Stewart Filmscreen, a leading force in video projection screens. Commencing his career in production at Stewart Filmscreen, Joaquin swiftly transitioned to various pivotal roles, including Marketing, Inside Sales, International Sales, Factory Liaison, National Sales Manager, and ultimately becoming the first VP in Stewart's history not bearing the Stewart surname.When faced with the loss of Stewart's longtime representative in California, Arizona, Vegas, and Hawaii, Joaquin, along with his co-worker and friend Benito, decided it was time for a change. In 2014, they took the bold step to establish ByDesign Vision & Sound Marketing Inc. Joaquin's unwavering dedication has earned recognition within the industry, manifested through several awards bestowed upon him over the years.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au259About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTESJohn has worked in the technology industry for over 30 years, including as the CEO of Radiant Systems, Inc., a publicly traded business until its $1.3 billion sale in 2011. Since joining Snap One in 2015, John has led the company through explosive growth via new product introductions, entry into new markets, key strategic acquisitions, and an IPO in July 2021.John has also been a successful investor in a number of software firms across many sectors. He served as Executive Chairman of Influence Health, the Board of Directors of Manhattan & Associates and Dinova, LLC, and Chairman of Impact Innovations. He has also served the non-profit sector, in various roles at University of Georgia, the Metro Atlanta YMCA and Holy Innocents Episcopal School.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au258About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:What is new for Lightapalooza 2024Lutron and Ketra's plans for the eventWhy integrators should not miss this eventThe growing importance of the lighting category in the CI channelTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au257SHOW NOTESToday's show features 3 industry luminaries - Tom Doherty, Director of New Technology Initiatives at HTSA, and a veteran of the Consumer Electronic Industry with a remarkable 40-year career. From pioneering Tom Doherty’s Custom Audio and Video in 1985 to instrumental roles in founding Escient and expanding Gracenote, Tom is a CEDIA Lifetime Achievement Awardee and a Lutron Hall of Fame inductee.Joining Tom is David Weinstein, the Vice President of Residential Sales at Lutron Electronics Co., Inc. David's vast 45-year experience in the lighting control, shading, and lighting systems business is an invaluable asset to our discussion.Completing our lineup is Joaquin Rivera, Co-Founder of ByDesign Vision & Sound Marketing. With a 15-year tenure at Stewart Filmscreen and a series of industry accolades, Joaquin's journey from production to VP.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:His diverse career at Crestron Electronics, focusing on his various roles and significant contributions to the company and the custom electronics industry.The vital role of training the next generation of Audiovisual Industry professionals focusing on developing their skills and knowledge to meet the industry's evolving demands.The expected impact of AI on the industry and a unique perspective on the potential advancements and challenges AI might bring to the industry.And insights from his experience as a balloon pilot at the Macy's Thanksgiving Day Parade for more than 30 years.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au256SHOW NOTESRichard is an industry veteran with more than 35 years of audiovisual experience. He has worked at Crestron Electronics for 23 years in various roles, and is currently the Global Director Pro Community. In his current role, he works to expand the Crestron community through engaging with multiple channels and helping to guide customers to successful implementations of Crestron technology. He is working with AVIXA, BICSI, CEDIA, NSCA and more to help foster audiovisual industry training for the next generation of professionals. He helped to create the Crestron Services Providers program and worked to ensure they have the proper tools to support Crestron clients. He proudly oversees the Crestron Masters event.Richard’s favorite personal accomplishment is his hobby as a Balloon Pilot for the Macy’s Thanksgiving Day Parade. He’s been responsible for the inflation teams, launching the balloons, and piloting the balloons since he started as a volunteer in college.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Eddie’s takeaways from his experience serving on the CEDIA Board of Directors for the past three yearsExpanding their business through strategic acquisitions this year and the lessons they’ve learned along the wayThe importance of defining and refining processes to run a business with multiple locationsVendor selection beliefs and best practicesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au255SHOW NOTESJames Garrett is a visionary leader who has a passion for innovation and excellence. He has over 20 years of experience in the electrical and custom integration industry. He founded Garrett Integrated Systems in 2014.This year, Garrett has grown rapidly through strategic acquisitions of other tech companies in the luxury home space. Some of the notable acquisitions include The Loop Technologies, and Sound Technology Group, both leaders in their respective markets. Through these acquisitions, Garrett has expanded its product portfolio, customer base, and market share, and has established itself as a dominant player in the luxury home and Estate markets.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Eddie’s takeaways from his experience serving on the CEDIA Board of Directors for the past three yearsHis impressions and takeaways from the CEDIA AI SymposiumEddie shares valuable insights from a recent interaction with an architectHis predictions for the luxury residential construction industry in 2024To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au254SHOW NOTESEddie has been in the AV and low voltage channel for over thirty years, and volunteering with CEDIA for more than a decade. He served on the CEDIA Board of Directors from 2020 through 2023, and continues to serve on CEDIA committees. He started his career in security before founding his own integration firm: SmartTouchUSA. Throughout his career, Eddie has been involved in all aspects of the AV business, including installation, system design, programming, marketing, sales, and executive leadership.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Chris’s journey in the CI industry, starting in DIY smart tech, and moving into a professional AV careerThe training and assistance he received from PrepTECHThe mindset of extreme ownership and the principles he lives by to be the best leader possible for his teamHis role as a Service Manager and how to successfully run service in a CI businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au253SHOW NOTESChris got his start in the smart home industry in the DIY space. In 2022, Chris met Mitch Klein at CES, who told him about the industry’s largest trade show: CEDIA. Chris paid his way to go to CEDIA 2022, and the rest is history.He networked with all the right people and started a full-time career in A/V. Chris has been featured on the CEDIA Podcast twice, and he’s grown in his role at Eagle Sentry, moving from A/V Project Coordinator to the Service Manager in under six months. He has a true passion for empowering clients with their smart technology. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Clinton’s career journey in the technology industry, starting in audio post-production engineering, moving into sales, and eventually becoming owner and president of Mainline MarketingHis mindset of out-servicing the competitionMarket conditions during the pandemic, and predictions for what the economic landscape will look like in 2024To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au252SHOW NOTESClinton has over 25 years of sales and management experience after graduating from Full Sail University with a degree in recording engineering. In 2000, Clinton joined Mainline as a sales representative, becoming the firm’s top producer during his first 18 months with the firm.He was made a partner a year later, promoted to Vice President of Sales in 2004, and went on to become the President of Mainline after purchasing the firm in 2005. Today Mainline Marketing is one of the leading AV rep firms in the country.Based in Orlando, Florida, they have been connecting the companies who make exceptional audio-visual equipment with the integrators and end customers since 1987. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Xavier’s history with Lutron, from his days as a field service engineer traveling the world, to the present as a system designer and consultant.Best practices and advice for designing a lighting control system.Creating and growing his YouTube channel.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au251SHOW NOTESXavier has been in the CI industry for much of his career. He spent seven years working at Lutron as a lighting control system programmer before branching out to start his own business, Adelux Consulting. Adelux provides top-tier consulting, sales, and programming services for Lutron systems. Xavier is also a talented content creator and has his own YouTube channel, where he shares his insights as a lighting control and home automation specialist. Beyond his professional commitments, Xavier is an avid photographer and videographer. He’s a frequent traveler and brings his camera as a companion to capture the beauty of all the places he sees.  About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Tom’s rise to prominence in the CI space, starting with founding his own AV business in 1985His work toward growing industry-wide education and awareness in the lighting categoryThe very first AI Symposium at CEDIA, and the meteoric rise of AI since Nov 2022To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au250SHOW NOTESTom has more than 40 years of experience in the consumer electronics industry.  Throughout his career, he’s consistently identified and taken advantage of growth opportunities, starting with his own integration company and co-founding CEDIA in 1989. He has also played a key role in the success of companies like Escient, Gracenote, and Lutron.In 2001, Tom received the CEDIA Lifetime Achievement Award, and in 2008 he was inducted into the inaugural Lutron Hall of Fame. In 2017, he joined the Home Technology Specialists of America (HTSA) as Director of New Technology Initiatives, where he has helped drive growth in the lighting category for the custom installation industry.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:The state of the custom integration industry in the UKComparing and contrasting the northamerican and the UK marketsOne Firefly’s participation in the upcoming Ei Live! ShowTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au249SHOW NOTESDavid has 40 years of experience in the publishing and exhibitors’ industry. In 2009, he founded All things media Ltd and introduced the Essential Install magazine which has grown to become the leading magazine in the CI field in the UK.David also launched the EI Live! exhibition and the Smart Building awards. Ei Live! Is now the only dedicated AV and Home automation show now in the UK.Presently, their activities span across three interconnected market sectors: Custom Install, Electrical Contracting, and Data Centre media. Their comprehensive publishing approach includes a print magazine, dedicated websites with daily news updates, weekly newsletters, and digital versions of their print publications.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:The challenges of opening a business in the midst of a pandemicIans take on the current state of hiring in the Av industryAspires new project R&D Lab and how this has impacted quality and delivery.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au248Be sure to check out Ian’s first appearance on Automation Unplugged back on show #94 recorded on January 8th, 2020.SHOW NOTESIan Williams has worked in the Custom Integration industry for 22 years. In 2007 he founded Encore Custom Audio Video.Since then they have won ten CEDIA awards, earned the Mark of Excellence Award, and were named Integrator of the Year at CES in Las Vegas in January of 2015.In early 2017, Ian sold Encore to Casaplex. Over the next three years, Ian built strong teams, created processes, and helped maintain strong margins at Casaplex and Starr Systems.Ian and his wife Janet moved to Charleston, SC in 2019 where they  opened Aspire AVS in 2019 as a family owned and operated business.  Ian opened a second location in his hometown of Washington, DC in 2020.Ian & Janet have three boys and enjoy sunsets, playing with their four dogs, enjoying nature, and having dinner together as a family. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:John’s experience in broadcast TV and video editingJohn's Emmy winning journey, covering two Olympic games for NBCWhy Netgear AV entered the CI channelThe role of AI in copywriting and imagery and other forms of content creationTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au247SHOW NOTESJohn started out working in broadcast TV with a successful career in video editing before moving to the manufacturing side with roles in product management and marketing. His extensive travel experiences include covering two Olympic Games for NBC Sports and winning an Emmy Award for his work at the 2004 Athens Olympics.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Jason's 23-year experience as editor of CE Pro magazineThe role of recurring revenue in our industrySome of the actionable insights possible thanks to DTools Business Intelligence capabilitiesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au246SHOW NOTESJason has been involved in the low-voltage smart home market since 1990. He was the editor of Security Sales & Integration for ten years and has spent the last 23 years as the editor of CE Pro. He recently joined D-Tools as the Data Solutions Architect & Evangelist.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Shawnon’s experience deploying technology into 100+ Apple Stores across the country earlier in his careerGetting featured in the Wall Street Journal for one of their biggest projects back in 2018The local market trends in Silicon ValleyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au245SHOW NOTESShawnon founded Zettacomm, his Silicon Valley based firm in 2008. He leveraged his extensive Commercial and Residential project experience to create this new &  innovative integration company.After a few years of refinement, Zettacomm made it into the National Media with a feature in the Wall Street Journal for an award-winning project. Since then, they have been recognized in many publications such as   Interiors Magazine, CEPro, Residential Systems and more with their unique project portfolio. They are sought out for their minimalistic style, precision in design, and functional systems that ensure a smooth build process for all involved. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Company culture and the importance of putting the right people in the right positions.The role of  branding and marketing to differentiate your businessThe outlook for the smart technology industry in the current economic climate.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au244SHOW NOTESIn 2002, Ryan founded Ratio Inc while studying at the University of Utah, where he earned his Bachelor's degree in Mechanical Engineering in 2005.Since then, the Ratio team has grown to a dozen people and countless great customers and vendors. Ratio Inc caters to luxury clientele in Utah's mountain communities and the Wasatch Front and specializes in low voltage systems, including Audio/Video, Lighting Controls, Motorized Shading, and Security Products. When Ryan isn't messing with AV systems (at work or for fun), he might be found crew-chiefing for his off-road race team, fantasizing about snowcats, or playing bad covers in his power duo "Real Topeka".Be sure to check out Ryan’s first appearance on Automation Unplugged back on show #162 recorded March 24th, 2021.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:The wealth of experience Eric has gathered over his 23 years in the industryA business owner's perspective and advice for those looking to start a new companyPodcasts and resources he uses for personal growth and developmentTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au243SHOW NOTESCameron is a process and data expert who joined the One Firefly team in 2016 as the Traffic Manager overseeing the organization’s project management platform. Today, he is the Project Management & IT Manager and currently leads a team of Project Coordinators, Client Onboarding Specialists, and administrative support staff who keep client projects on track and running smoothly. Before joining the One Firefly team, Cameron held positions at the US Census Bureau, the Department of Defense, and a 3D holographic imaging studio, where he held the role of Production Manager. He earned his Bachelor of Science degree from Texas State University in 2009. Cameron is always looking for new ways to help clients succeed and drive One Firefly forward through more efficient processes and project management.When he’s not working, Cameron enjoys spending time with his family, as well as training for ultra-distance road and gravel cycling events.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Tom’s start in custom integration back in 1967Tom’s passion for live performance musicLessons learned during 9/11 and the Great Recession and how they could apply to our current economic cycle.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au242SHOW NOTESTom's extensive management background in electronic marketing and computer-based organizations, combined with his passion for cutting-edge technology and dedication to customer service, make running a customer-centric boutique home technology firm a natural fit. In 1999, he founded Digital Home Systems, which quickly gained a reputation for its sophisticated digital platform and unparalleled performance, simplicity, and elegance. Today, DHS is known for providing high-end clients, architects, builders, and interior designers with a range of products and services that seamlessly integrate technology into a home's design, including home theater, distributed audio, security, data, communications, and control. DHS's custom-designed systems represent the perfect combination of best-in-class technology, flawless performance, and understated elegance.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

During our time together, we discussed:Why three business unitsThe focus on “making customers for life”Changes in client expectations over the last 20 years in home automationTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au241SHOW NOTESCarmine is the fourth generation of Colangelo's to work at C&T Electric Corporation. Founded by his grandfather in 1973, C&T celebrates 50 years as a family owned and operated business. While C&T's roots are in electrical contracting, they've evolved over the years to keep up with the times. They have worked in the integration field since 1989 with the inception of Elan. Since then they've become a three-pronged business, specializing in Custom Integration, Electrical Contracting and Stand By Generators, giving them a firm understanding of what goes into the modern smart home.Graduating from the University of Connecticut in 2013, Carmine spent time as a sportswriter, web developer and marketer before returning to the family business in 2015. For the past 8 years he has worked as the Director of Systems Engineering at C&T Systems, in their Integration department. He specializes in lighting control, networking and automation in high-end residences and commercial spaces.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Eric Pyle;The wealth of experience Eric has gathered over his 23 years in the industryA business owner's perspective and advice for those looking to start a new companyPodcasts and resources he uses for personal growth and developmentTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au240SHOW NOTESEric started in the industry 23 years ago as a car audio salesman. After graduating from the University of Missouri, he assisted with the opening of a new company that specialized in 12V. In this endeavor, he began branching out into the custom integration space both in sales and installation. In 2012 he took a new position as a manufacturers representative with InPro sales and marketing, pitching the likes of KEF, Pioneer Elite and Alpine to the midwest. He later returned to the company where he started a decade earlier as a System Designer, Programmer (Savant and Lutron) and a Project Manager. When that company was purchased in the beginning of 2022, Eric founded Encore Audio Video Designs to offer a higher end solution for clients in Columbia, St. Louis and Kansas City Missouri.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Matt Grant;Matt’s experience remotely managing his business from an RV over a period of two yearsThe role of company culture and assuming positive intentLessons learned from Apple employees and processesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au239SHOW NOTESMatt is the CEO of Eyehear Technology Group located in Whitefish Montana and has been in the luxury residential technology space for over 25 years. He worked up from a retail sales position at the Bose store in Park City, Utah to outside sales positions at several of the top Integration firms in the country before stepping into leadership roles. His experience in luxury sales and VIP client relationship management has resulted in many 7 figure projects with celebrity clients and business executives from around the country. Although sales and business development are still a part of his day to day, Matt’s passion is in creating an exceptional experience for his internal and external clients.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Alesia Hendley;Alesia’s upbringing and how she started her trajectory working sound boards at her father’s churchHer move to personal branding and her journey as an industry influencerWhy Pro AV industry is not well known and what the industry could be doing to recruit new talentTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au238SHOW NOTESAlesia is an AV professional that found her passion at a young age as a sound engineer with her Father’s church. In the early stages of the church’s foundation they couldn’t afford musicians. By utilizing different audiovisual technologies she and her Father found creative ways to go higher both musically and spiritually, taking the congregation with them. Now you can find her operating/installing audiovisual systems or executing creative ventures. As a young professional she’s finding ways to bring AV, creatives, and creative visions together in the effort to leave her mark by making an impact, and not just an impression.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Will Gilbert and Greg Michelier;Will and Greg’s background and what led them to founding Think Simple and Bodhi.Bodhi Software as an IOT SolutionHow they go to market with BodhiTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au237SHOW NOTESGreg and Will along with their 3rd partner Rock co-founded Think Simple in 2001 a company that started out in software and hardware design, and ultimately turned into one of the largest residential home automation and AV integration companies serving The Bahamas, Florida and New York with over 100 employees, many of which have been there for 15+ years.Building on their integration experience and software background, the co-founders embarked on their next journey, Bodhi. Bodhi is a software as a service IoT platform that brings together low cost Bodhi thermostats, sensors and other hardware items, along with the capability of communicating directly on enterprise control systems such as Crestron and Lutron. The software has been specified all around the world, with a primary focus of use in Hospitality, MDU, and mixed use properties. Bodhi markets to a professional dealer network and brings a recurring revenue stream to their businesses.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Koa Wagner;Koa’s career trajectory and how he originally founded BlueprintThe Great Recession and how diversification helped Koa keep his business open during those challenging yearsRecent changes to the business, including: his wife joining the business, bringing on an EOS consultant and making a pivot into lightingTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au236SHOW NOTESIn February 2004, Koa founded Blueprint Hawaii after making a move to Hawaii from Southern California.Blueprint Hawaii has grown from its early days of single family projects in Honolulu to a healthy mix of residential, hospitality and commercial projects on all major Hawaiian islands running. Today the Blueprint team is composed of 22 talented team members.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Darrin Medley;Growing up as the child of Bill Medley,  the famous singer known for many famous songs including Unchained Melody.The Hi Solutions Differentiator - The HIWAY - An autonomous Home Process CultureHow HI Solutions is scaling culture through public acquisitions.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au235SHOW NOTESDarrin joined HI Solutions as its Chief Operating Officer in 2021 after the acquisition of Unify Smart Home, a California home automation company he co-founded in 2017. Unify, a division of Medley Communications, has developed and commercialized an innovative home automation platform that has shifted the paradigm for smart home automation and has become recognized as an industry leader. Darrin launched his career in the telecommunications industry in 1987 with responsibility for developing a broadband installation department. Darrin ultimately grew Medley Communications, into a national installation partner in the Cable TV Industry with offices spanning the United States with more than 250 employees.  As Chief Operating Officer at HI Solutions, Darrin is focused on developing and implementing repeatable business and operating processes to enable HI Solutions to efficiently integrate and profitably scale its business as it executes an aggressive acquisition rollup program across the United States.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Morné Smit and Oliver Tuffney ;The importance of creating a winning sales culture and building sales processes that get resultsWhy B2B companies need a playbook to scaleThe types of companies that are likely a good fit for Emerse ConsultingTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au234SHOW NOTESMorné has spent his life elevating respect for sales professionals in dozens of companies across 28+ industries on 3 continents. Early in his career, Morné left South Africa for the center of European finances, London, England, where he immediately excelled as an A-player salesperson. During this time, Morné racked up consistent sales management and entrepreneurial successes in technology, telecommunications, and real estate until founding Emerse in 2017.Oliver studied Entrepreneurship and Marketing in Manchester, UK. After graduating he worked on various international Sales & Marketing programmes in countries such as China and Kenya before returning to the UK on a prestigious Commercial Graduate scheme in the world of CPG. He later joined Emerse Sales as the first employee and helped build the company from the ground up, with a specialism in building Products which solve common problems in the world of sales such as sales hiring, sales process and proposition.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Nick DeClemente;Managing the holiday season crunch.one-app control solution vs a multi-app approachBringing on consultantsHow to close big dealsCompany CultureTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au233SHOW NOTESNick is a 20-year Industry Veteran. He started in CI in 2001 while studying Fine Arts in College. Nick pioneered CI in the MDU market for seven years with Concierge Direct. Afterward, in 2012, Nick started Elevated Integration.Elevated has always been focused on high performance, high reliability, and a high level of service. Company culture and training investments in their team are paramount in achieving those goals.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Bryan Mills;Bryan’s journey from mechanical engineering to running the 3rd generation family business.A fun story about Bryan redesigning the Tapcon Screw.Bryan’s diversification in the business during the Great Recession in 2009Mills Technologies and how EOS has been implemented to the company’s culture.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au232SHOW NOTESBryan represents the third generation of the Mills family involved in the consumer and commercial technology industries. He started his career in product design, focusing on the integration of form and function in everyday items. After product design, Bryan moved into management and operations in a Fortune 500 company, working on projects varying from the commercialization of hybrid vehicle platforms to strategic planning and mergers and acquisitions. Looking for an opportunity to leverage his technical background and small business operations skills, Bryan joined Mills in 2009 to take over as president of the family business.At Mills, Bryan has focused on system standardization to provide exceptionally reliable and intuitive solutions for clients, and over the past 7 years has doubled the size of the company. Bryan is a past recipient of a “Profile of Excellence Award” by CEPro Magazine.Bryan has a BS in Mechanical Engineering from Northwestern University with a concentration in Design and is also a certified CEDIA Registered Outreach Instructor.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.