Here are some of the topics Ron had the opportunity to discuss with Dan Ferrisi;Dan´s background in AV journalism and his trajectory that led him to being Editor-In-Chief at Commercial IntegratorThe differences between residential and commercial integratorsDan’s input on strategies and actions for integration businesses to be able to face supply chain challengesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au229SHOW NOTESDan is a veteran technology journalist who has been covering commercial AV technologies, applications, trends and business practices since 2004. He started his career at Sound & Communications where he eventually rose through the editorial ranks and became editor in 2017. In November 2021, Dan joined Commercial Integrator, the first publication dedicated to address the business needs of professional integrators. At Commercial Integrator, he assumed the role of editor-in-chief. His passion lies in helping integrators run their businesses better by informing them of emerging opportunities, strategic pivots and the need to continually evolve.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Susan Grossweiler;Current state of school shootings in the USAThe importance and role of technology in schools to improve safetyHAVRION´s ¨Protect and Perform” technology strategy for school systemsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au228SHOW NOTESAs Vice President of Products and Operations for HAVRION, Susan is focused on data-driven action & activations approach to deliver outcomes that provide protection and performance solutions in schools and facilities. Susan has an impressive background with experience in design concept, product forecasting, on site management, budgeting, event planning, project management, and sales & marketing. She has worked for big-name companies like Samsung, ESPN Radio-Brevard FL, MassAV, and Kennedy Space Center to support and execute exceptional service, guidance, and solution insights to the end customers. Susan attended Roger Williams University in Bristol, Rhode Island where she graduated with degrees in business management and marketing communications.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Tina Peters;NSCA’s Pivot to profit 2022 event that took place in ChicagoSVT’s history and current service offeringThe importance of a strong company culture to attract talentTina’s passion as an NSCA Ignite ambassador to help educate rising talent in our industryGrowing leaders within the SVT organizationTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au227SHOW NOTESTina has over 15 years of experience in the industry and a passion for building and developing teams for businesses to scale. Her hands-on leadership approach and experience in project management and service operations has been critical to her success. Tina’s determination to provide a premium customer experience both internally and externally really helps SVT’s culture stand out in everything they do. Tina is a graduate of Eastern Michigan University and an NSCA Ignite ambassador. She is also a passionate advocate for helping women leaders grow and rise in the industry.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Chad Russell;Chad’s background and history working the AV industry for 25 yearsThe CEDIA 2022 Expo in Dallas and everything SurgeX was taking to the show, including SQUID, their new power solutions product.His perspective on the labor shortage we are experiencing and different actions that can help pull talent into the industry.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au226SHOW NOTESAs Director of Residential Sales, Chad Russell oversees all residential sales for SurgeX and guides the sales team toward achieving new milestones. With over 25 years of experience, Chad is known throughout the industry for his training style, knowledge of cutting-edge control systems, and creation of best practice resources for dealers to help with sales, profitability, and efficiency across their businesses.Chad has been involved in the custom installation space since his college years. He has also focused on the manufacturing side of the business, where he cultivated his dynamic background. Throughout his nearly three-decade career, he has served as Regional Sales Manager for both Kaleidescape and Crestron Electronics, the Territory Sales Manager for VUDU, Vice President of Sales for ICE Cable Systems, and most recently, the Director of Sales for Josh.ai.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Angel and Alexa Centeno;SDI’s new showroom experience in Needham, MA and what prompted the move to the new showroom.Their new roadside billboard and prompted this new strategyHow their business has grown since their appearance on the show, including their new location in Boca Raton, FloridaTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au225SHOW NOTESIn 2010 Alexa and Angel co-founded SDI, a company specializing in the sales, design & installation of automation systems for residential and commercial spaces. As the business began to grow, Alexa began branching out creatively by designing systems and mixing technology and art with a touch of audio. Additionally, she channeled her passion for lighting design into turning clients’ creative lighting visions into reality. Boston Magazine recently recognized her for her achievements as a female co-owner in the Boston area.Angel has piloted the many facets of the operational and installation processes at SDI since 2010. This includes utilizing his vast industry knowledge about equipment and programming to propel each project to completion. He’s the driving force behind every system design and integration project  and has been recognized as a premier integrator by Boston Magazine in the 2019 “Best of Boston” edition.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Carson Morby;As a newcomer to the CI Channel: Carson’s point of viewThe importance of corporate marketing programs and how they can have a positive impact on a businessWhy brand awareness is so important to an integration businessThe role of video in marketingTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au223SHOW NOTESAIS was founded in 2000 as a design and installation firm for AV systems and automated home and business systems. Over the years, the company has grown from a 2-3 man operation into a crew of 15 full time employees with a design & engineering department and a 24/7 client care plan.Carson joined AIS in December of 2021, and took over the role as Director of Marketing in early 2022. Since then, AIS has been scaling their growth by implementing a marketing plan targeted toward luxury clients. AIS continues to rapidly grow in the Northern Utah area, and is projected to more than double its annual revenue for the second consecutive year.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Jeff Goldstein and Mark Hoffenberg;Retail sales are the canary in the coal mineThe role marketing plays in positioning a company in growth markets and downturnsHow to think about your brand when also driving a manufacturers marketing programBuilders, Architects and Designers as the source for local project forecastingTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au224SHOW NOTESMark Hoffenberg founded AUDIOVISIONS in 1989, and led the company’s rapid growth to becoming one of the nation's largest and most respected home automation companies. In 2005, Mark directed the acquisition of AUDIOVISIONS to Best Buy, the world's largest consumer electronics retailer. For the subsequent 9 years following the acquisition, he served as Vice President of Services for Best Buy while remaining President of AUDIOVISIONS.In 2014, he successfully navigated the re-acquisition of AUDIOVISIONS from Best Buy. Today, Mark leads a talented team of nearly 100 employees in four geographic markets from Orange County to the San Francisco Bay Area in California. He is responsible for the company’s overall vision, business strategy, partnerships, ventures and key initiatives.As head of sales, Jeff Goldstein oversees Sony’s relationships with leading audio and video integrators. With decades of Sony experience in numerous executive-level positions, including director of sales for the Consumer Integrated Systems division, as well as vice president of marketing for the company's Home Audio/Video and Television divisions. He most recently served as a strategic consultant to premium custom installation and optical companies, helping to expand their distribution channels, and refine customer engagement. Jeff brings deep experience in product development and planning and was instrumental in creating Sony's home theater projector line, as well as driving custom integration features for Sony ES, Home Video and TV products.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Josh Christian;Why HTA certification mattersHow HTA has advanced since Josh’s last appearance in this show 3 years ago.The importance of building and leveraging relationships with the different trades involved in the luxury residential construction marketTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au222SHOW NOTESJosh entered the home technology industry in 1995 when he began working at a locally owned audio/video retailer. Three years later, he moved to a custom technology integration company, where he helped the firm grow into one of the largest custom AV integration companies in the industry. In 2015, Josh joined a low-voltage technology consulting firm specializing in designing and engineering home technology systems, where he stayed until co-founding the Home Technology Association (HTA) in 2017.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Mark Bolduc;Lessons learned during the Great Recession that have helped their business thrive.Mark’s entrepreneurial journeyHow and why he has focused on growing his Lutron and Ketra businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au221SHOW NOTESMark is an accomplished systems integration specialist with 18+ years of experience working with architects, builders and interior designers on large-scale residential and commercial projects for a broad client base throughout the U.S. Founded in 2009, Wicked Smart Homes is one of the highest-volume Lutron dealers in the country. Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Hovik Mirzakhanian;Hovik’s background story and how he has seen the AV industry evolve throughout his careerHow he has been managing the current supply-chain issuesThe importance of diversification as a strategy to help manage riskTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au220SHOW NOTESHovik is a 30-year AV veteran who founded Matrix Audio Visual Designs in 1991. Matrix AV specializes in integrating technology-based solutions like AV distribution and building automation systems for private businesses, educational institutions, houses of worship, the military, and the government. As VP of Engineering, Hovik uses his extensive engineering knowledge to recommend products and design concepts that create the perfect environment for end users. He seeks to delight customers and find the best technology solutions that help businesses meet or exceed their short and long-term goals. Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Andrew Pino;Andrew’s background as a marketer, consultant, entrepreneurThe importance of genuine humility to be a successful leaderThe “why” behind defining your businesses mission, vision, values and leadership guidelines contribute to your successTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au219SHOW NOTESIn his role as Director of Digital Marketing, Andrew is responsible for the general management of our robust digital marketing team, providing leadership, focus, and support. Andrew has spent the last 20 years equipping creatives with the skills they need to grow professionally and thrive in their careers. Since graduating from Virginia Commonwealth University with a degree in business management, Andrew has embraced his journey from nonprofit work, to senior leadership in a national media company, and then executive consulting. He uses his varied experience to propel others forward on their path. When he’s not working, Andrew loves “adventuring” with his wife, two daughters, and two sons. They’ve done everything from renovating a 100-year old inner city home to running a small horse farm in the country, to full-time RVing around the U.S. for nearly two years.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Jeff Singer;Jeff’s journey from broadcasting to teaching and eventually landing as a marketing strategist in the AV industryThe importance of employee success and growth for a companyHow knowing your customers can help develop your market and grow your businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au218SHOW NOTESJeff has worked in the high-end technology industry for over 20 years as a specialist for marketing B2B and B2B2C in, AV, UC and Digital Workplace, enterprise management, and luxury home automation. He’s an expert in all aspects of product marketing, including positioning, strategy, planning, and execution. Jeff is skilled at developing content and telling compelling stories while making complex ideas understandable and relatable. In this way, he communicates value and earns loyal, long-term client relationships and brand affinity.Jeff received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA in Marketing and Management from the Zicklin School of Business at Baruch College. Jeff was most recently the Executive Director of Product Marketing at Crestron Electronics.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Tom LeBlanc;The Business Leadership Conference and the upcoming Pivot to Profit  conference in the fall.Tom’s journey from working in journalism to landing in the AV industryNSCA’s strategy to help its members during the COVID pandemic and the current supply chain issue that is being faced by the industryTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au217SHOW NOTESTom has supported the integration market since 2003. He was the editorial director of Commercial Integrator from 2010 to 2019 and held various roles at CE Pro before that. Throughout his career, he specialized in developing content to help integration firms improve their businesses. At NSCA, LeBlanc is focused on executing the visions of the NSCA Board of Directors and NSCA community by providing resources and spearheading events to strengthen members' business and networking opportunities.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Ian Bryant;Ian’s experiences working remotely from different locations around the country.His background and expertise in the industryNew technology trends and emerging business model opportunitiesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au216SHOW NOTESIan started in the AV/Integration industry in the live sound and stage sector in 1998. He migrated into residential integration in 2001 and then into commercial, government and higher education integration in 2010 with his company ZenArray specializing in consulting, system design, control system programming and DSP configurations.Ian has volunteered throughout his career as a subject matter expert. He has sat on numerous panels and working groups, mostly with CEDIA, where he was awarded volunteer of the year in 2011 and 2016. He recently worked for CEDIA managing technology applications, workforce development and strategic partnerships. Ian is currently a consultant and independent contractor specializing in thought leadership, go-to-market strategies, events and publications.His qualifications include CEDIA CIT, Crestron CMCP-S, Harman Certified Programmer, Extron Control Professional, BIAMP & Dante Certified, and is a Certified Living In Place Professional.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Håkan Olsson;How Håkan uses his home as a showroom for his businessHis method of using his home to demo Ketra tunable lighting and invisible speakersSelling single app solutions vs App Mania (ie. using many apps)To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au215SHOW NOTESHåkan started Beemer Smart Home in 2005 as a side business while he was pursuing a career at Microsoft headquarters in Redmond, WA. As a classical musician and former Audio Engineer, his initial focus was on audio solutions, which then transitioned into home theater solutions a few years later. In 2016 after successful projects with several architects and builders in the Seattle area, he decided to take the business full- time and expand the solutions to an all-encompassing Home Technologies solutions. Today, Beemer Smart Home has added more solutions, like Lutron luxury lighting and motorized shades, an invisible speaker line from Stealth Acoustics, and whole home control solutions through Control4. In 2019 Beemer Smart Home also became an integration partner to Stratis IOT for multifamily smart building solutions after completing several high-rise projects. In 2021 Beemer also earned an HTA certification.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Dustin Kerns;The history of ListenUp and different events that marked the companyHis own personal journey in the AV industry and the different influences he has met along the wayThe current state of the industry as we face supply chain and staffing issuesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au214SHOW NOTESDustin has over 20 years of experience in AV. He got his start working for his uncle's AV business in the Northwest Arkansas region, where he learned the foundation of his knowledge and passion for the industry. Since then, he has gone from working as a technician, to project management, then into sales and executive leadership. He currently manages the Colorado Springs branch for ListenUp,  a company with an amazing 50-year legacy.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Ed Gilmore;Ed’s professional background in classical musicA personal story from Ed and why his showroom was designed with such warmthA few celebrity stories including the work he did for Richard Gear and Cindy Crawford back in the 80’s and 90’sTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au213SHOW NOTESIn 1988 Edward Gilmore, a professional classical musician, began a parallel career as an audio consultant to a leading Architectural and Interior Design firm. By 1991, he formed his own full-service company, Gilmore’s Sound Advice, Inc. For many years, Gilmore’s Sound Advice strictly adhered to a word-of-mouth recommendation policy to ensure the company’s commitment to superior installation and client support. Now, directly responsible for an impressive, high-profile client resume. With the move to an 8,000-square-foot facility in 2016, Gilmore created one of the most unique showrooms and event spaces in New York City. Their new workspace allows GSA staff to build, program, and test all systems before leaving the facility. An active member of CEDIA, HTSA, and HTA, a commitment to ongoing education and certification underscores GSA’s commitment to providing clients with an informed assessment of the industry’s best available options and practices.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Paul Bochner;Paul’s passion for motorcycle racingMerger and acquisition trends in the industryMarketing and video production for an integration firm to help it stand outWhy producing video is so hard.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au212SHOW NOTESPaul has over 20 years of experience working in the A/V industry. He got his start as a technician in 2000 before founding New York-based integration firm Electronic Concepts in 2004.Today, Paul and his team focus on delivering the highest performance to clients across all A/V and integration solutions. They use their large social media presence of nearly 20,000 total followers to show off their custom projects and newly renovated luxury design center.Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Mike Abernathy;The many resources being provided by NSCA to its membersThe future of system integration and the emergence of the Super IntegratorCreative solutions to the Av industries labor shortageTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au211SHOW NOTESMike has been part of the systems integration industry since 2001, when he started his career with NSCA as a Member Relations Manager. During his time in that position, Mike developed a broad understanding of the AV industry and how consultants, integrators, manufacturers, and independent manufacturer representatives interact and work together within the industry. He later joined a commercial audio manufacturer, where he managed international sales for ten years. In 2017 Mike rejoined NSCA and is now the Director of Business Resources. In this role, Mike helps members find and use business resources to more effectively operate systems integration firms. Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Tobi Tungl;How Tobi uses and leverages Twitter to connect with his industryThe current state of UCC solutions in the Pro AV spaceThe mind and body health of an ultra athleteThe importance of building and curating your networkTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au210SHOW NOTESTobi began his professional career in the IT world during the dot-com boom (and crash). In 2005, he jumped from IT to the AV industry. Since then, he has helped grow system integrator organizations by creating and implementing client retention strategies to drive top-line revenue and open new physical locations across the US.  In 2022, Tobi joined Epiphan Video as Vice President of Sales, North America. He is responsible for managing all brands, distribution channels, and sales deployment in North America. In addition, he develops strategic sales objectives based on company goals to promote growth and customer satisfaction for the organization. Tobi is an entrepreneurial, development and profit-oriented leader who communicates an innovative vision for the future and inspires his team to execute the transformation.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Tomas Wing;Similarities running an integration business in Panama City, Panama to the StatesThe power of networks and advisors in running and growing a businessHow Covid-19 has affected supply chain and inventory in Latin AmericaTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au209SHOW NOTESTomas started in the audio business doing car audio systems around the late 80s. In 1993, he got the chance to open his car audio shop, which was mainly oriented to High-End Audio installs. In 2000, he went to work for the biggest electronic retailer in Panama and managed the car audio shop while also gaining exposure to the home AV department. In early 2010, he decided to venture out on his own and open High Tech Solutions Panama with a family friend who proposed starting a business together to serve the small but wealthy residential market in Panama City.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Chuck Breaux;His experiences and lessons learned working with House of Worship Pro AV systemsHow to confront the current labor shortages and the challenges being faced with supply chainOperational challenges with design and accounting software platform rolloutsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au208SHOW NOTESChuck founded AAVS in 2015. With years of experience in retail management, AV productions, and working as the technical director for one of the largest churches in the area, it was a natural transition for him to start a professional integration company. For Chuck and his team, relationships are the top priority. As a result, AAVS has grown on average 20% in business each year. The team comprises techs with 30+ years of combined experience with installations and live shows and 2 Boston Terriers that can be found lounging around the office.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Keith Harrison;Using the “Leasing” model in the AV industry and how it benefits clients and your businessHow customer service and building relationships can leave a lasting effect in a company.Why our industry needs to rethink integrators role in providing maintenance and ongoing support servicesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au207SHOW NOTESIn 1992, Keith started Total Home Technologies with the idea to "Question Everything." 30 years later, Total Home Technologies now has 3 Control4 certified showrooms (so far), two in New Jersey and one in New York. They are also one of the highest volume Control 4 dealers in the North East. Additionally, they have won countless awards, most recently ProSource dealer of the year for 2021.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with John Campbell;The importance of creating a healthy cultureHow empowering your team can help with retention of talent and create a sense of trust within a team.The benefits of loving what you do professionally and personallyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au206SHOW NOTESJohn was hired as the first employee when  HomeTroniX was gearing up to open in 2013. His primary role was serving as a prewire "guy," but he quickly transitioned into sales and running the company. With some background knowledge in the IT/Network world, John accepted the transition, not knowing exactly what the AV world was all about. As HomeTroniX was growing rapidly year after year and not knowing what was next, John decided to make an offer to purchase the company along with some lifelong friends in December. John's goal was to build the right team and refocus the ownership role to creating the best culture possible as a leader versus a boss. In the last two months,  HomeTroniX has added six new roles and continues to grow.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Travis Leo;Cinergy and the professional alliance that it creates for integratorsChallenges of running a business and how business owners can benefit from listening to the experience of others.Benefits of having a team-integrated business consultant and group facilitatorTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au205SHOW NOTESTravis is one of the Co-Founders of the Cinergy Professional Development Group which focuses on Professional development, Learning and Investing in Emerging technologies and Leveraging shared services to improve business. He is also the former owner of Residential Systems, Inc., a CE Pro 100 integration company that was acquired by Bravas in May of 2020.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Wade Stephens;Techniques to successfully manage projects affected by supply chain issuesHow the Entrepreneurial Operating System can benefit a team and its development.How marketing helps drive referral salesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au204SHOW NOTESWade Stephens began his career in the AV industry in 1993 with a small company named Best Buy. He remained in that company for over 13 years during the huge growth of the company, including when Best Buy was named Forbes company of the year in 2004. During that time, Wade was a segment manager for Magnolia HiFi in the Dallas area and was then promoted to Sales Manager to one of the largest revenue producing stores in Texas.  Along the way, Wade expanded his skillset to include many industry certifications like Control4, Crestron, Lutron, and Savant. Wade is now the Vice President of Sales with DeVance Electronic Lifestyles which has seen an amazing growth over the last three years. DeVance specializes in residential, commercial, automation, lighting, and lighting control, with a focus on luxury two channel HiFi. Wade works very closely with owners Matt and Dana DeVance daily through the EOS operating system which has helped DeVance grow significantly while continuing to live by their vision to treat customers like family.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Blake Urmos;How Low Voltage Nation became the largest online community for the low voltage industryThe role of social media and the importance for businessesWhat is Web 3 and where it's headed for the near futureThe importance of video in social media platforms, and how it can be used to leverage your businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au203SHOW NOTESBlake Urmos is the founder of Low Voltage Nation, a community that helps its members develop a career path in low voltage and technology. Blake started Low Voltage Nation to connect with technicians and business owners through Instagram and a Podcast. Blake specializes in structured cabling, access control, and information security. He also founded Golden Booth, a high-growth tech company specializing in digital marketing, photography, and mobile app development.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Keith Esterly;HTSA’s mission and commitment to the ongoing education of their member dealersDifferent resources provided by HTSA, including Keith’s Relationship Science ProgramDifferent strategies and tactics used by a successful salespersonTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au202SHOW NOTESKeith Esterly has over twenty years of experience as a salesperson, trainer and senior learning & development leader in the CE/CI industry. He started as a part-time stereo salesman at Bryn Mawr Stereo in 1987, sold some "custom" in California when CI was in its infancy, and went on to find his calling in the training and development world, spending ten years with the Tweeter Home Entertainment Group and another ten with Walmart. He’s a Penn State graduate, a compulsive landscaper and the world’s least intimidating (as he considers himself) lifelong martial arts student and Bruce Lee fan. He resides in Bucks County, Pennsylvania, where the Philly suburbs meet the farms and wilderness.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Mike Sajecki;The art and science of consultative sellingThe importance of a CRM and ERP system in tracking and managing a sales teamWhat makes for a successful salespersonPotential challenges ahead in the economyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au201SHOW NOTESMike began his career in the A.V. industry while installing car alarms in high school. During his time in college, he ascended to sales manager at a local retailer and began doing Custom Home Installations before they were even a category. His scope of work included: running wires in walls, mounting televisions, building custom speakers, and more.In 1991, Mike became a rep for a small rep firm, and in 1993 he became a junior salesperson at C&E Marketing/M.A.G. Sales, the company he owns today. With a total of 16 salespeople and coverage of the U.S. Southeast region, Florida and the Caribbean, C&E Marketing / M.A.G. Sales is one of the largest rep firms in the country.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Lee TravisUpdate from Lee since the Feb 2020 recording of Automation Unplugged show #100CES 2022 Update - Live from VegasThe importance of video in marketingLessons learned from years in businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au200SHOW NOTESLee Travis got his start with the custom integration industry through car audio and transitioned to full residential integration soon after. He founded Wipliance in 2006 in Bellevue, WA and later expanded to Scottsdale, AZ, in 2016 with a focus on delighting clients and building leaders. Wipliance has won Integrator of the Year at CES, is recognized consistently in the CEPRO 100 and takes pride in the industry-leading approach for video and online marketing.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron and Taylor had the opportunity to discuss during this episode2021 Highlights from  Automation UnpluggedOne Firefly’s achievements during 2021Goals for 2022 and upcoming industry trendsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au199SHOW NOTESAutomation Unplugged is a live show recorded weekly, hosted by me, Ron Callis.  In each Automation Unplugged episode, I speak with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. We produce this show to  help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Here are some of the topics Ron had the opportunity to discuss with Michael LibmanWhy integrators should consider getting into the lighting fixture businessHow to choose the right manufacturer to partner with in your businessHow lighting will likely grow in significance within our industryTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au198SHOW NOTESDMF Lighting is a lighting manufacturer that takes a creative approach to lighting and offers industry-leading technology to set the bar for performance, quality, and flexibility. Mike was one of the first advocates of Custom Integrators adopting light fixtures as part of their business, turning DMF Lighting into a CE Pro Bullet Brand in 2020. He has a Bachelor of Arts from San Diego State University and has worked in technology for over ten years. Mike works with Custom Integrators across North America to provide beautiful Lighting Solutions to their clients.  In 2021, Michael was named Dealerscope 40 under 40, an awards program that recognizes the brightest idea-generators in the consumer technology industry.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with George and Kassa HarrisonHow EOS, entrepreneurial operating system has made a positive impact on the companyVital Management and systematically reviewing financials with set goalsThe importance of marketing and original photography for an integration firmTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au197SHOW NOTESGeorge Harrison gained years of industry experience in the Colorado mountain resort towns. In 2002, George founded Harrison Home Systems, a high-end custom electronics design and installation firm specializing in cutting-edge home automation. In 2007, Kassa, his wife, joined the business and brought her experience in marketing and PR. Together they have grown the company over the years and currently manage a team of 27 employees. Harrison Home Systems specializes in the custom residential market in Denver and the surrounding areas. The company was named the 2021 CTA Smart Home Integrator of the Year by The Consumer Technology Association. They also received other industry awards in 2020, including CEPro Integrated Home of the Year and a Lutron Excellence Award.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Brenna BasdenThe role of a copywriter and their impact in marketingTrends in copywriting and SEO it’s role within a websiteSEO bad practices to avoid.Fitness trends and their health benefitsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au196SHOW NOTESBrenna Basden graduated magna cum laude from the University of North Texas in 2014 with a Bachelor's in English Literature and Certificate in Technical Writing. After college and spending some time as an assistant manager in retail, Brenna moved into a marketing position for an oil & gas company in Houston, TX, where she wore many hats in marketing for a few years. In 2018, she left the oil & gas industry, moved to Austin, TX, and started her journey as a content writer at One Firefly. In early 2019 Brenna joined the product development team working on the copy for One Firefly’s award winning Mercury Pro website solution for integrators. In 2021, Brenna was promoted to SEO Specialist at One Firefly,  where she now lead our SEO strategy and team. Outside One Firefly, Brenna is a cat lover, enjoys all things fitness and is a music fanatic.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Bill SimpkinsCustomer focused marketing vs custom builder driven lead generationWorking on international projectsPotential industry changes in 2022 and how to plan for the new normal supply chain challengesAfter-sales service business model and how it relates to customer relations and happinessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au195SHOW NOTESBill Simpkins is a technology integrator with 30 years of CI industry experience. He began his career in the UK entertainment industry, working as an audio and lighting designer. He also worked as an engineer for well-known artists such as Moby, The Prodigy and Gil Scott Heron. After spending 15 years designing and installing systems for both residential and commercial markets globally, Bill relocated to the United States. In 2014, he founded IGS Homeworks in Magnolia, Texas specializing in luxury residential technology solutionsRon Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Ron Wanless:Lessons learned over the 40 years in the CI industryHow to build a business model to withstand economic recessionsThe importance of updating and communicating price changesThe benefit of certifications and credentials in the CI spaceTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au194SHOW NOTESRon Wanless founded Technology Design Associates a smart home automation design and integration firm with offices in Oregon, Washington, Idaho, Nevada, and Arizona. TDA specializes in turning a house into a home by simplifying the control of the many integrated systems. Ron holds multiple credentials including Designer, Installer, Certified Outreach Instructor, and Network certification from CEDIA as well as a low voltage electrical license. Ron is currently working on a lighting designer certification through the American Lighting Association.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Theo Tsavoussis:What is Bitcoin and how does it workHow Bitcoin promotes the development of renewable energy sourcesCentralized vs Decentralized BlockchainsThe future of Bitcoin and other cryptocurrenciesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au193SHOW NOTESIn 1997, Theo founded Prometheus Systems, an A.V. integration company that specializes in high-end residential projects. While Prometheus Systems is based in the Bahamas, Theo has completed projects throughout the Caribbean and throughout North and South America. After reading Satoshi Nakamoto's white paper, an informational guide about Bitcoin, in 2011, Theo became interested in Bitcoin. Today, Theo is a Crypto Investor and active speaker and educator having led numerous talks on the future of cryptocurrency.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Paul Starkey:Aspire Liquidity Partners, a guided partnership designed to position your company for maximum value extractionPrepTech, a job program dedicated to training and connecting qualified talent to businesses in the CI industryHow Paul and his wife are fighting against sex trafficking through their organization, Building Better LivesDMF Lighting's partnership with Building Better LivesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au192SHOW NOTESPaul began his CI career at ELAN under Square D in 1993. As the Sales Vice President at Elan, he engineered a buyout with fellow managers and sold the business to Nortek Control in 2003. Over the years, Paul has raised venture capital and been involved in a dozen buy-sell transactions. Recently, Paul sold VITAL MGMT and has co-founded PrepTech and Aspire Liquidity Partners with Steve Firszt. They have also authored Hitting for the Cycle, a guidebook for the CI space.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Jeff Costello:The 2021 Fall Azione Conference in NashvilleThe recent acquisition of Nortek ControlThe importance of feedback and how to successfully grow partnershipsJeff's novel, Surfing With the BishopThe latest issue with shipping delays and product shortagesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au191SHOW NOTESAs a recognized sales leader focused on driving revenue through resellers, strategic partnerships, and direct sales, Jeff Costello has over 25 years of CI industry experience. He has led worldwide sales teams, supported partners in over 100 different countries, and participated in numerous company acquisitions. Currently, Jeff is Vice President of Sales for Nortek Control. Jeff is also the author of Surfing with the Bishop, a funny novel about working in the technology industry.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Scott Abel:The experience gained and lessons learned while working in Silicon ValleyThe importance of brand consistency and how to avoid brand confusionUsing criticisms as motivation to grow and improveBuilding relationships with photographers and videographersCreating and maintaining a social media presenceTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au190SHOW NOTESAs the Director of Quality & Customer, Scott Abel is focused on brand management, marketing analytics, and content strategies at SAV. After graduating from Montana State University in 2002, he worked as an in-house designer of a well-respected ranch and home supply store. Scott then went on to pursue his master’s degree at the Academy of Art University which catapulted him into freelancing at design firms throughout Silicon Valley. After eight years in the Bay Area, Scott moved back to Montana and joined the team at SAV Digital Environments.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Robert Burns:The importance of differentiating your brandThe importance of job descriptions and clarity in roles and responsibilitiesCO-DA, a training University, a training process for new hires and support for current employeesCompany culture and how it impacts all aspects of the businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au189SHOW NOTESRobert Burns is COO at CO-DA with over 20 years of audio-video experience. He focuses on growing and improving their performance and efficiency across all departments. In 2010, Robert and Chris Wissa merged their companies and founded Audio Video Concepts & Design, Inc headquartered in Indian Trail, North Carolina. In 2019, Chris and Robert decided to rebrand their firm to what is now known as CO-DA. Robert is also on the Savant Advisory Council and was recently a Keynote Speaker at the Azione Unlimited Conference in 2021.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Casey Levy-Tulloch:The challenges of getting a start-up business off the groundThe simple, magical experience of Josh.aiThe importance of privacy and security with a voice control serviceThe One Firefly and Josh.ai partnershipTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au188SHOW NOTESCasey joined the Josh.ai team as an early employee over four years ago and now manages the company's business strategy and partnerships as Manager of Business Development. As a former collegiate athlete, he brings a competitive drive and team-oriented mindset that has helped drive Josh.ai’s rapid growth.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Shawn Hansson:Building an award-winning business from a humble start in Shawn's garageOne of Logic's hardest and biggest projects deploying a Crestron system in a former missile silo turned bunker in KansasIncrease in morale and work culture after returning to the officeTrends in commercial technology in the workplaceTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au187SHOW NOTESShawn founded Logic Integration in 2004, a Colorado-based audiovisual and automation firm specializing in the design and installation of easy-to-use technology in homes and businesses. Today, Logic Integration has been recognized for numerous accolades such as Inc 500/5000, Colorado Companies to Watch, and CEDIA Contractor of the Year. Shawn is also a presenter and panelist for events throughout the AV industry such as CEDIA, ProSource, and CES to name a few.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Jeff Binette:Lessons learned from growing up in an entrepreneurial familyAdding One Vision as their partner for after-sales service and supportLabor shortage challenges and solutionsPartnering with electricians to provide lighting fixture and lighting control solutionsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au186SHOW NOTESJeff is the current President at SmartHome Solutions. His background started after graduating from Bryant University with a concentration in Computer Science, Jeff held several IT roles while employed at Osram Sylvania and Genuity in Boston. In 2004, he founded SmartHome Solutions, a Kennebunk, Maine-based residential and commercial smart technology company. Today, the company’s business has grown significantly and now has a team of 7 dedicated individuals.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Ryan Paddock:His unique philosophy and marketing positionThe importance of privacy and technology in our homesThe increasing demand for circadian based lighting and home theatersThe shift to battery and renewable power solutionsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au185SHOW NOTESRyan Paddock founded A Mindful Home in 2019 with an understanding of what’s next and anticipating a change in the technology, products, and markets. He prides himself on designing and implementing elegant technology solutions focused on lifestyle and wellness to elevate his client’s homes.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Larry Supon:The importance of utilizing outside consultants and coaches to help develop a business strategy for successThe importance of having the right people in the right seatsBuilding a culture of accountability and striving for professional growthTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au184SHOW NOTESLarry founded Automated Lifestyles LLC in 2000. He has created a hands-on experience in which he is personally involved in the design of every project. He attributes the business’ success to this unique approach and, of course, having a wonderful team to execute the project. Today, Automated Lifestyles LLC has 11 employees and annual revenues of over 2 million dollars. Larry Supon is an entrepreneur focused on providing his clients with the ultimate technology experience that meets their lifestyle goals.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Chris Edelen:How the Texas market has grown and developed over the yearsThe rise and fall of Eastman Kodak CompanyThe challenges growing a business in the custom integration industryThe latest supply chain issues related to Covid Delta outbreaks in ChinaPulling out of CEDIA and the likelihood of other fall events potentially cancelingTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au183SHOW NOTESChris is the President of Sterling Home Technologies, a custom home integration company. He also serves on the board of 2 high-growth companies as well as several charities. Chris started his career with Fox Photo, a New York company and advanced to Executive Vice President/COO of company operations with sales of over $250 million a year. Over the years, Chris has taken leadership roles such as President, CEO, and Vice President of Marketing at numerous companies, including Grand Openings, Norwood Promotional Products, and Kohler Corp.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Here are some of the topics Ron had the opportunity to discuss with Marc Ayoub:Marc's journey through the industry and the lessons learnedWho CET and Associates is as an organization and their unique approach to work cultureGrid resiliency and the importance of renewable and efficient energyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au182SHOW NOTESMarc Ayoub is a 20+ year CI industry veteran who held several unique roles throughout his career. His journey began in the early 2000s at an alarm company. He eventually joined Audio Command Systems, where he worked his way up to lead technician. While recovering from a broken leg in 2006, Marc took on a new challenge to teach himself how to program Crestron. He also worked closely with management to develop a streamlined design and installation process that significantly improved project efficiency. Marc soon joined a local manufacturer’s rep agency, CET and Associates. He took on several leadership roles to help integrators grow their business with products like Lutron, Sonnen, and Lumin. Today, Marc uses his passion for renewables to lead the Energy Division at CET with the ultimate goal to expand renewable energy throughout the country.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.