Today's guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic. As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app. You will discover: - Where to start with user retention - The Adjacent User Theory - How to effectively manage in-app messaging - The survey questions that helps them fix their product - The strategies that led to a 230% growth in user retention - How retention leds to lower CPIs - How to connect user retention to overarching company/product goals Anja Obermüller is the Head of Product Marketing (adidas Training) at adidas Runtastic. Show Mentions - How Adidas Runtastic Build Meaningful Relationships with Their Users - Fav app: Audible - The Adjacent User Theory SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Coming up, I'm going to show you how to set up the two Apple Search Ads campaigns that will really allow you to scale. You can watch this video: https://youtu.be/rfD-fxkBWBQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

This week is a solo episode with me - Steve P. Young. I'm going to share real case studies of apps that have doubled their revenue and the simple ways you can do the same. You can watch this video: https://youtu.be/SwIA9Tr25_U Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Hugo Obi, the Founder at Maliyo Games - a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King. You will discover How to incorporate story into your games What comes first the narrative or the core gameplay loop How a dynamic background increased retention by 40% How Hugo is monetizing through brand partnerships How hugo is overcoming the monetization challenges in Africa Hugo Obi is the Founder at Maliyo Games. Show Mentions - Gebeta SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

I'm going to show you how to structure your Apple Search Ads campaigns and how to put in the ideal cost per tap to get you to your target cost per download. Apple Search Ads: https://searchads.apple.com/ You can watch this video: http://youtu.be/3NCKx0fUcL4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. Topics Covered: 00:55 - iOS 15 features that you should focus on  03:03 - How iOS 15 impact app marketing  09:23 - Why incorporating SharePlay will help you get a feature  15:23 - Should we only do App Tracking Transparency (ATT) only if we are using user's IDFA?  16:47 - If I don't care about targeted ads, is it okay to just ignore any tracking requests?  21:03 - Do you recommend expanding into the Android market given the legal issues they are going through?  26:45 - MyMovie App Audit  33:58 - How do you do attribution?  37:15 - What do you need to work with B7Dev?  40:16 - Swiftmusic App audit  45:38 - How does it work when you when you need continuous development?  49:30 - Office Hours App Audit You can watch this video: http://youtu.be/frAg5TFbvE8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Heath Armstrong is an Author, the Co-Founder of Rage Create, and an E-Commerce Maniac. He is the creator of Sweet-Ass Affirmations: Motivation for Your Creative Maniac Mind, several Sweet-Ass Journals, and the host of the "Never Stop Peaking" podcast. In 2016, Heath retired his traditional 'career' in concrete-construction, sold all of his belongings, and scaled his bootstrapped e-commerce startup to hit multiple 6-figure months while wearing mostly undies. You will discover - How to systemize your business - How to have checks and balances in place so your systems don't break - How to hire the right people who can work inside your systems - Tips and tools to help you succeed on Kickstarter - Keep the tiers on Kickstarter simple Heath Armstrong is an Author, the Co-Founder of Rage Create, and an E-Commerce Maniac. Show Mentions - Kickbooster - Sweet-Ass Affirmations SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Clay McDaniel, the CEO of Ripl. Clay is a career technology and marketing executive, and has worked on software platforms that serve small businesses, consumers, enterprise and professional services firms, agencies, and non-profits. In this episode you will discover: - How Ripl achieved $5M in revenue with just the iOS app - How to target small business owners - 3 tools for targeting SMBs - What KPIs or operating metrics does your company and team prioritize? Clay McDaniel is the CEO of Ripl. SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

In this video, I'm going to show you the best ASO tool to do competitor analysis and mine some good keywords. A key part of ASO is performing competitor analysis to see what keywords are driving downloads for your competition and how you might be able to utilize the same strategies. With Checkaso you can mine your competitors' keywords, find which in-app purchases rank for your main keywords, and explore your competition's top keywords. Learn more: https://checkaso.io/ ou can watch this video: http://youtu.be/C7ao0ZNlDQ8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Emily Hochman is the Founder and CEO of Wellory, the anti-diet nutrition app on a mission to make personalized nutrition accessible for all. Wellory is a venture-backed startup based in NYC with a network of over 750+ health coaches, nutritionists, and dietitians all over the country. She is a certified health coach, founder of the Movemeant Young Professional Board and native New Yorker. You will discover - What came first the supply or the demand of Wellory - How Wellory uses word of mouth marketing to increase supply and demand - How she incentivizes users to share the app - Why apps MUST master the "love experience" in their UX - How they are growing like crazy on TikTok - How to build a business model with high retention - How to build a welcome flow where customers actually fill out the form - The email marketing campaign that brings back users and drives revenue - 3 big fund raising tips that helped her raise over $4M Emily Hochman is the Founder & CEO of Wellory. Show Mentions - FormSort  - Fav app: Co-Star: (iTunes | Google Play) SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube). Topics Covered: 02:28 - Website traffic vs app traffic - what's converting better?  04:14 - How to optimize web traffic to app users  06:51 - Top of the funnel optimization to growth hack user acquisition  08:56 - Visual of Ripl's onboarding flow  12:02 - How to scale user acquisition  14:53 - What channel is better at scaling  18:17 - Wysefit App Audit  29:21 - The Google UAC hack that creates better targeting and lower CPIs  31:44 - How do you compare Google UAC for Android vs iOS  32:35 - Apple Search Ads campaign structure  35:54 - Is 50K a good starting budget?  41:26 - Butlr app audit  52:56 - What's the best channel for getting started with paid acquisition?  54:30 - Apple Search Ad's CPT starting point  You can watch this video: http://youtu.be/jK2yQU-27fw Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is a serial entrepreneur who has built 5 businesses in the last 25 years. She is on a mission to combat loneliness and improve fitness, well-being and longevity through the simple act of encouraging women to walk together. You will discover how she built a true community around her app, how her company drives growth through being community first, and how website visitors surprisingly drive better app users. Joyce Shulman is the CEO and Co-Founder of 99 Walks. Show Mentions - Fav app: NY Times - Joyce's Ted Talk - The Big Leap Book SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.  Topics Covered: 01:25 - How iOS 14.5 impacts mobile advertising  03:24 - How many users are opting in or out to be tracked  05:04 - How are you adjusting your ad spend, reporting or optimization based on iOS 14.5  09:51 - How to target Facebook Ads for hypercasual games  13:38 - How to structure your campaign for game installs  19:59 - Happy Pet App Audit  32:49 - What metrics do you use to decide if a campaign is considered a success  33:55 - What is the average CPI  37:38 - Facebook Ad vs Google Ads  40:36 - Outfit Tracker App Audit  51:58 - Do you report all sales to Facebook?  52:14 - How does Facebook AAA base their targeting?  54:49 - When it comes to ad assets what's best?  55:51 - Lyricster App Audit  You can watch this video: http://youtu.be/jMoC1NYI1aE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Voted one of the 100 GI Game Changers in 2020, Johana Riquier is an award-winning diversity advocate, guest speaker and business strategist at Unity. Her expertise lays in the opportunities for mobile gaming in regions such as the Middle East and Africa. Since joining the gaming industry, Johana has taken steps to promote and represent minorities in the digital and gaming space, in and out of Unity. She has worked head-on to advocate for  diversification of content, content creators, and the community as a whole. Johana RIQUIER is the Strategic Business Development Lead for The Opportunity Markets at Unity Technologies.  Show Mentions Fav app: Whot King: (iTunes | Google Play) SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Discover the ASO strategies that have the biggest impact on your downloads and keyword rankings. Stop wasting your time testing out strategies that you've read or watch, and learn the tiny ASO changes that will have the maximum impact. This week's guest is David Margaryan, Head of ASO at Checkaso.io. Topics Covered: 01:54 - How to know if your ASO is fully optimized  09:05 - Tiny ASO change: How adding localizing the Google Play text led to a 70% increase in organic downloads  14:05 - Does keyword density have a huge impact on rankings?  16:14 - Google natural language  24:16 - Wow clock App Audit 36:54 - How to properly test graphics for seasonal ASO?  38:55 - How to optimize your in-app purchases to get them indexed  43:43 - Money Tracker App Audit 53:25 - What to do if your ASO is optimized and you're still not getting downloads  58:43 - Fair Giveaway App Audit You can watch this video: http://youtu.be/a1gw1PxT25M Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Trevor Lewis, the Developer of the Troll Master app.  You will discover how you can generate up to hundreds of thousands of Facebook impressions per week for free. Facebook is also a great way to get user feedback which is critical to improving your app and aligning it with your customer's needs! Topics: How a complete newbie built a successful app on the side How to use Facebook groups to drive app downloads How he uses his Facebook Page to drive downloads The revenue split between his monthly, yearly and lifetime plans Show Mentions: - Troll Master Facebook Page - MIT App Inventor - Flutter - MacInCloud - Fav app: onX Hunt SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Discover how to use Reddit to market your app and drive thousands of downloads. You will learn which subreddits to use, how to make sure your post does NOT get deleted, and how to come up with a Reddit title that drives upvotes. You can watch this video: https://youtu.be/oBL_i29lbMs Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Hugo Obi is the founder of Maliyo Games; a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King. Topics Covered: 02:30 - Simple ways to increase retention 04:00 - How a dynamic background increased retention by 40%  12:15 - Remote config feature or launch hardcoded to a small user base   13:20 - A/B testing using Google  15:30 - Charades - Heads up app audit 22:34 - What comes first the narrative or the core gameplay loop  27:16 - Math Games - Adapted Mind app audit 39:28 - Retention is the holy grail   45:05 - Perfect Pitch Toddler Games app audit 54:40 - Thoughts on banner ads as a revenue generating ad unit  You can watch this video: https://youtu.be/6iyRj6TDDsI Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Ross Clark, the CEO and Co-Founder of Sanctuary, an innovative venture-backed start-up focusing on astrology and other mystical products and services. Ross has spent his career at the cutting edge of digital media and technology, leading business development and strategy for the boldest names in the industry: NBCUniversal, Hearst, Snap and Condé Nast. In this span, he has brokered industry-first partnerships between established and emerging players. In this interview you will discover: - How a digital media and technology executive went into astrology - How he's been able to give away so much free content and still monetize - What metrics to focus on when just starting out - The A/B test that made the biggest impact - How to find success with social as a mobile company - How to justify investing in social Ross Clark is the CEO and Co-Founder of Sanctuary. Show Mentions - Fav app: TrueCoach - Follow Sanctuary on Instagram SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Discover the WWDC hack that led to multiple Apple App of the Day Features. https://developer.apple.com/wwdc21/  https://developer.apple.com/wwdc21/labs/ You can watch this video: https://youtu.be/wsxRfaDJNYk Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Mobile gaming is HOT! But it's even hotter in emerging markets. Discover everything you need to know when building your mobile games for emerging markets such as Africa and the Middle East. Today's guest was voted one of the 100 GI Game Changers in 2020. Johana Riquier is an award-winning diversity advocate, guest speaker and business strategist at Unity. Check out Johana's YouTube channel: https://www.youtube.com/c/TheJohanaRiquierShow/ Topics Covered: 01:57 - The opportunities that exists in Africa and Middle East 03:37 - What types of categories of games work best in emerging countries 06:43 - Clever ways to monetize in these markets 08:52 - How best to promote games in the markets 13:53 - Wordcursion App Audit 32:08 - Daring Destiny App Audit 40:12 - Why you should actually pay attention to these emerging markets 44: 53 - Bus Simulator Real App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Jen Donahoe is a Marketing and Growth Lead at Riot Games. With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020. You will discover: - How influencer content is outperforming other forms of ads - How to measure influencer marketing - The biggest bang for your buck - How to approach soft launch and what metrics are most important - How to build a growth Hacking team - Twitch vs YouTube Show Mentions - Famebit - SurveyMonkey - Episode 826: Jordan Blackman - Adobe Spark - Fav app: Levels ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Discover how to get free traffic and app downloads through Reddit.    You will discover how to post so you don't get deleted, when is the right time to post, and what subreddits drive the best traffic.   Joining me is Brian Harp who is the founder and CEO of Gala a photo and video sharing app for iPhone users that launched April 2021. Links:  https://www.reddit.com/r/Entrepreneur/comments/n4h02o/heres_what_i_learned_growing_my_mobile_app_to/  https://www.reddit.com/r/apple/  https://www.reddit.com/r/iOSProgramming/ Topics Covered: 03:13 - How he used Reddit to validate his ideas 05:14 - The subreddits that he used to drive initial downloads 08:20 - Why it's better to have 100 users love you than 1 million kinda like you 13:17 - How to talk to your users within your app 16:52 - What is the downside of Reddit? 21:36 - Why Brian decided to find a technical co-founder instead of a development firm 21:40 - How Brian used Angel List to find his technical co-founder 24:11 - Benkyo App Audit 32:49 - Why reddit vs other social media platforms 33:55 - Should you branch out to other channels if you found success on one platform? 36:22 - Relacomonia App Audit 49:38 - Need to get feedback on idea check out r/appideas or r/startup_ideas, App in beta = check out alphaandbetatesters, or r/sideprojects, need a cofounder = r/cofounder 50:21 - Employee Link App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Kate Nezhura, Director of Product at MobilityWare. With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is managing production teams in the Puzzle Suite of the studio responsible for feature roadmap, LiveOps and performance of 5+ games. You will discover: - How to figure out the preferred price point - How to segment for monetization - What is the best way to monetize - When it comes to new features or initiatives being introduced into the product, what are the main principles you try to follow? - How to incorporate monetization with liveops Show Mentions - Fav app: Merge Mansion:(iTunes | Google Play) - MobilityWare ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Denis Shelkov who is the Senior App Marketing Manager at AppFollow consulting department. Denis has been providing comprehensive ASO services for the biggest mobile developers for over 4 years, helping them reach first positions of top charts. Topics Covered: 02:00 - How App Store Rating & Reviews Impact ASO 03:21 - Are ratings or reviews more important? 12.40 - How to hack the featured reviews on iOS and Google Play 15:06 - Will negative reviews on launch bury your app? 19:42 - Medica App Audit 31:27 - How does ASA impact ASO after iOS 14 changes? 36:24 - What's the impact on conversion if the rating goes from 3.7 to 4.0 rating 39:57 - Todayist App Audit 52:30 - Quote Dark App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest has been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. You will discover: - Top 3 things to do to sell your apps for maximum value - Do buyers have a preference between subscription apps? - How to determine your app's worth - Financial tools that Eric recommends Eric Owens is the owner and co-founder of APPBusinessBrokers.com. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest has successfully built a fishing app on the side. He will share how he's using organic Facebook marketing to drive installs and revene. Trevor Lewis is the Developer of the Troll Master app. Topics Covered: 02:48 - Why you need to start a Facebook page 04:33 - Why you should post to Facebook groups as a Facebook page 09:15 - A photo contest for a co-parenting app 13:58 - Trevor's programming experience before building the app 20:00 - Tips on how to grow a Facebook page 16:22 - What if you 23:22 - Music Player App Audit 34:20 - Trebble App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Fritz Charles is the founder of Q2 Mobile Labs, a mobile studio and consultancy, with a specialty on mobile subscriptions. Q2 Mobile Labs began as a mobile gaming studio, producing a portfolio of over 400 apps that produced over 5,000,000 downloads that was sold to a private investor. Fritz led mobile growth strategy at the National Basketball Association, IAC, and Aaptiv, where he focused on conversion optimization and subscription growth. You will discover: - How do we know if an app is fit for subscriptions? - How do we decide on subscription length? - How do we price subscriptions? - Tools to help A/B test - How to retain users and increase LTV - What are the different promotions to increase conversions? Fritz Charles is the founder of Q2 Mobile Labs.Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Discover how Marco Wenisch successfully changed his app porfolio from paid to subscription-based apps. You will discover how he cross-promoted his apps, what ASO strategies worked, and how he launched his new subscription app. Links:  https://www.linkedin.com/in/marcowenisch/  https://www.taculator.com/ Topics Covered: 01:22 - How Marco went from $500 to $10,000 a month 04:49 - How Marco used Apple Search Ads to grow paid app downloads 09:33 - How Marco launched his subscription app 15:23 - How to get Apple Search Ads to show up when installs are low 18:27 - Keywords rain sounds vs "rain,sounds" 19:29 - Marco's conversion rate 21:40 - Any changes for iOS 14 update 23:41 - Youries Discover App Audit 30:28 - Is having a good landing page important for ASO? 31:29 - Should we develop Apple Watch and Apple TV 32:59 - How to plan out ad campaigns? 35:41 - floating Stopwatch App Audit 42:23 - Why Facebook over Google? 44:21 - TCG Companion App Audits 51:37 - How to target students with FB ads Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASOMasters.com B7Dev.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Ken Vermeille is the founder and CEO of Vermillion Sky. Ken has 15 years of experience in product design and development.   Topics Covered: 01:35 How to figure out the one thing that your app should do really well 04:43 Why 99% apps fail 09:36 What makes a great onboarding process? 11:49 Video Chat App Audit 34:33 Bass Parlour 47:02 Do screenshot file names help ASO? 50:43 Troll Master Depth Calculator App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Jake Ellenburg is the Chief Marketing Officer at X-Mode. He is responsible for growing multiple brands across various industries with a specialty in creative user acquisition. In just under 4 years, he helped pivot a college safety app (Drunk Mode) to one of North America's largest providers of geolocation data. You will discover: - How a college ambassador program led to tremendous growth for Drunk Mode - How they are crushing it with Reddit ads and using memes - The importance of A/B testing - How to guide your team instead of micro-managing Jake Ellenburg is Chief Marketing Officer at X-Mode. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

In this video, we teardown a Starbucks secret menu app that is generating over $20,000 a month!   Download app: https://apps.apple.com/app/secret-menu-for-starbucks-vip/id1452407811 You can watch this video: https://youtu.be/lTApBMs0J4s Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

UX design is essential to having a successful app. Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. We share the best tips for UX design and critical mistakes that app developers make. Topics Covered: 01:51 - What is the difference between UI/UX 03:14 - Don't make users think 09:57 - What do you need to launch outside of US (eg. UK and Australia)? 13:14 - Office Document 22:41 - How to rank in top 5 for a keyword when you've ben #15 for awhile 27:35 - Galavant App Audit 44:57 - DWP App Audit You can watch this video: https://www.youtube.com/watch?v=o2w7-nKTT3s Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more.  You will discover a few easy ways to increase your game's monetization.   Jordan Blackman is the Owner of Bright Black Associates.   You can watch this video: http://youtu.be/ncq1Wfe3W7c Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Gabe Kwakyi, CEO & Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more. This interview was recorded as part of our App Masters Virtual Summit back in November 2011. Gabe Kwakyi is the CEO & Co-Founder at Incipia.  SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

In this video, I'll show you why you should do user testing and what questions to ask. I'm going to react live to a user testing video and you'll get to hear the questions I asked along with my reactions -- brutally honest and critical ones included. You can watch this video: http://youtu.be/_ufc1byTKb4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is an indie iOS developer success story and creator of Countdown for Disney Vacatio‪n. You will discover how he increased his revenue by increasing his in-app purchase price and the #1 source of all his sales. Nick Bonatsakis is an accomplished software consultant with over a decade of experience working on everything from scalable full-stack web applications to award-winning mobile apps. Countdown for Disney Vacatio‪n: https://apps.apple.com/us/app/countdown-for-disney-vacation/id1532628272 Topics Covered: 02:51 - How Nick 5X his revenues   05:01 - Where he converts over 50% of his users 06:57 - How adding the word "free" to his pricing page increased conversions 08:48 - The sharing feature that gets the most downloads 12:03 - How he's getting 50 email subscribers a week 14:23 - How to leverage Apps Gone Free campaign with rewarded videos 21:48 - Spontaneous App Audit 33:06 - Division Calculator App Audit 41:00 - Should you give credit to contributors of the app? And where? 43:42 - Aspire App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is David Reichelt, the creator of Color Switch. You will discover his simple approach for designing a top charting game, how David approached the re-launch of his game and how he's using his tremendous success to build Color Switch 2. This interview was recorded as part of our App Masters Virtual Summit back in November 2011. David Reichelt is the creator of Color Switch. Show Mentions - TinkerToys - Color Switch 2  SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Discover the proven method to come up with app ideas that are guaranteed to make money. You can watch this video: http://www.youtube.com/watch?v=w-RQ16TOz8w Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Here's the easiest way to get started with Facebook Automated App Ads and how to eventually scale the campaign. Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing, especially across channels.  You will discover: - How to approach UA with a new app - What SDKs and tracking you need before running user acquisition - How to get start with Facebook Automated App Ads - How to scale Facebook Automated App Ads You can watch this video: http://www.youtube.com/watch?v=NRNPoK23nto Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Geoff Cook is currently the CEO and co-founder of The Meet Group, a social dating and livestreaming company. He has been on the board of The Meet Group (NASDAQ: MEET) since 2011 until its sale in 2020. Geoff sold the company for $500 million in September 2020 -- one of the last large public deals prior to the declaration of a global pandemic by the WHO. He started his first company from a Harvard dorm and sold it for millions of dollars at age 24 in the year 2002. He sold his second company for $100 million in 2011. You will discover: - How he started his first company and exited it for millions - If selling the company changed the way he approached business - The surprising tactic that led to myYearbook surpassing a million users in nine months - The clever way he figured out to build a live streaming feature into his dating apps - What's trending in China Geoff Cook is the Founder and CEO of The Meet Group. Show Mentions - Geoof's Wired Article  - Foundr Interview - vPaaS - Fav app: Clubhouse SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Want to how to make memes? Check out this easy-to-use meme generator app that is making over $60K a month. We study what they are doing right and what they can do better. We want to inspire you to learn from the best practices of successful apps, but also show you the opportunities that still exist in the App Store. You can watch this video: http://www.youtube.com/watch?v=Py-QYaWeltw Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

This week Louis Tanguay, Managing Director & Founder of App Growth Summit, joins us to answer all your app marketing related questions. App Growth Summit is an invite-only global conference organization dedicated to producing the highest-quality events which help the world’s top mobile app publishers and developers discover how to increase their app’s performance & sustainability through our regional limited-vendor events Topics Covered 02:09 - How marketers need to adjust to a post-IDFA world 03:15 - Why on-boarding and UX will be more important 04:15 - Best practices for on-boarding and UX 06:33 - Why Apple is implementing IDFA 17:48 - How Louis pivoted his events business into a virtual one 23:23 - Mehndi Designs App Audit 31:11 - Wrapr‪z App Audit 51:21 - Yvett App Audit 57:43- Google now has reward interstitial ads Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech. You will discover: - How do you decide which KPIs to focus on? - The levers to pull when you want to increase retention - How to balance testing new app marketing channels vs proven ones? - The new app marketing channel that's working for them - What's the most important A/B test to run to increase organic downloads - How paid ads contribute to ASO - Her most memorable email marketing campaign Susan Azari is the Mobile App Commercial Lead at The Very Group. Show Mentions - Fav app: Clubhouse - Loop Me SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

This week is a solo show where I'll update you on the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions. Moonlight app: https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships. You will discover: - Where to put your attention when it comes to growth at a big company - How he got buy in from all parties to move forward with a preload strategy - How to get started with a preload (on-device) strategy - How he overcome being a professional app for a preload campaign - How to get started with a preload strategy as a start-up - How to calculate ROI for preloads - Why Preloads pay per install did NOT work - What GEOs are best for preloads Martin Lancee is the Head of Consumer Growth at LinkedIn. Show Mentions - Digital Turbine - IronSource - Digital Turbine Episode - Singular - Fav app: LinkedIn Learning SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is an indie iOS developer success story and creator of a water tracker app. You will discover how he increased his conversion by optimizing his pricing page, how he came up with this idea, and what's working for him from growing his downloads. Topics Covered: 01:43 - How he came up with the idea 04:15 - The inspiration for his beautiful design 04:38 - How this app launch differed from his previous app launches 09:50 - What growth strategy did he focus on 14:41 - What ASO strategy really drove growth? 16:56 - How he gets such high number of ratings 23:27 - The pricing page change that led to 10% increase in monthly revenues 28:01- Lifetime in-app purchase or subscriptions? 28:06 - When do you show your paywall? 42:25 - How do you keep yourself motivated on working on single app? Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.  You will discover: How to approach UA with a new app What SDKs and tracking you need before running user acquisition How to get start with Facebook Automated App Ads How to scale Facebook Automated App Ads How should UA managers collaborate with product teams How to get started with Google UAC Gina Kwong is Growth at Electronic Arts (EA). Show Mentions: - Fav app: Star Wars Galaxy Heroes SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************