Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills. Trish Mikita is the Vice-President,  Digital Media Strategy at

Coming up is a coaching call where we focus on growing organic downloads. You will discover how to search for keywords and what keywords to use. You will also learn how you should name your app to make it more visible in the App Store. Jordan Naftolin is the founder of Pegs 'n Holes

Today's guest will share his learnings on how to grow your business and earn a million in your revenue monthly. He will also share his knowledge from the ASO standpoint. Hector Lopez is the CEO and co-founder of Instasize.

You're going to discover how to grow an app's visibility. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/0SkEbhir5TY

Today’s guest is JC Catalin launched an app called MeetPro that works as a search engine for all kinds of services and jobs. It also helps professionals and clients set up a meeting. Professionals can post about the services they offer, while those who are looking for a job can post their skills. MeetPro is more than a scheduling app. Coming up is Catalin sharing his struggles as to how he should proceed with his app just a few weeks after its release.

You're going to discover how to make a Video Ad For Low Cost-Per Installs Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/sTWu6zOYGpw

Today's guest is Fritz  Charles,  the founder of Coin Gamma; a crypto data and content company that provides reliable information about the crypto and blockchain space. You will discover how to Build your App idea, how to determine if you should offer a Subscription from a free app, and more. Fritz Charles is the founder of Coin Gamma

You're going to discover how to Make Effective Snapchat Ad That Drives Results? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LNPl7oZxLf4

You're going to discover how to Validate an App Idea Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KT9esR06AqI

Coming up is a coaching call where you will discover how to grow downloads for an app that people may NOT want or even search for? You will discover how to come up with different types of keywords, how to come up with the right copy for your screenshots and how to maximize the Spanish Mexico ASO trick. Aleksander Skjoelsvik is the creator of TransKey.

You're going to discover how to drive traffic using Ad Networks for App Downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6mxoezvXyXQ

Today's guest is the VP of Product for one of my favorite apps called RoboKiller. You will discover how they used Facebook ads to test screenshot concepts, what helped with growth early on in the days and how to properly test pricing when it comes to subscription apps. Ethan Garr is the VP of Product at TelTech Systems, Inc.

Coming up is a coaching call where we focus a ton on Google Play ASO. You will discover what ASO tool has the more accurate data for Google Play, which keywords you should focus on when it comes to rankings and how to use AppAnnie to find new keywords for your app. Ahmed Ehsan is the founder of 3-Bz Studio.

Today's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monetization to increase long-term retention and finally how Facebook video ads with influencers have decreased their cost per install. Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.

You're going to discover how to make your announcement newsworthy, because the fact that you exist is NOT good enough. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/_yzCJpDuJhc

You're going to discover how to find YouTube influencers to help promote your app and how to leverage the video that they create for you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ddNneLzqmRA

Coming up is a very good friend of mine Gonzalo Juarez. Look... You've heard me talk about connections, a ton and Gonzalo was a guy I met on a webinar that I was hosting back in 2014 and since then we've been almost every WWDC together and we've come really good friends helping each other out in the app business. You'll learn how he created this with this brother, the difficulties that come with having a business with your sibling and a lot about death - I talk a lot about death in this. How you grew up and what it really means to be an entrepreneur and his move from Argentina to the Bay Area. So stay tuned. Gonzalo Juarez is the Co-Founder of eTips.

You're going to discover the importance of localizing your app and which elements of the app store listing you should localize first to minimize cost and maximize upside. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/x5av4vDOuVk

Hey guys, I've got a really cool interview with the creator of color switch a very popular game with David Reichelt. It's a different format than you might be used to hearing but it is the backstory - what was David like, what was he doing before he became ultra famous and ultra rich because I actually asked him how much money he made from the game. It's a completely different format way, loose than you what you might be used to hearing from me. What I would really love from you is feedback, let me know what you think of these type of episodes because it is the origins of a brand new podcast that I want to release really soon. So listen in on the backstory of Color Switch Creator, David Reichelt. David Reichelt is the Creator of Color Switch.

You're going to discover how to accurately see the downloads for any app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/2gsoRYQ_4Mk

Coming up is a coaching call with a developer of a paid time tracking app. You will discover how to make more money with a paid app, how to come up with new keywords and why you should use Apple Search Ads so you can just print money. John MacAdam is the creator of the Hours Worked Time Tracker App.

Coming up today's guest is Scott Silver, Partnerships Manager at Mammoth Media, creators of highly popular apps such as Yarn and Wishbone. You will discover how to incorporate influencers in your app, how to build relationships with senior executives and his approach to working with some major brands like Skype and Starbucks. Scott Silver is the Partnerships Manager at Mammoth Media.

Coming up you're going to discover 5 killer reasons why you need to soft launch your app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/cD63cjBfQkg

Today's guest was held up at gunpoint for 3 hours and he shares how that experience completely changed his mindset. You will also discover how he used Instagram to overcome self doubt, specific apps to use when trying to grow your IG followers and how to take the perfect photo of your abs. Paul Lam is the host of The Path Hunters podcast.

You're going to discover what countries you should soft-launch in and why we chose those countries Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/N_O4BWNRn_Q

Coming up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a funnel that resulted in $30,000 in revenue. Timothy Armoo is the Co-Founder at Fanbytes.

You're going to discover the two most important metrics that you should be thinking about during your pre-launch. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/jIpJp2S1_-Y

Coming up is a coaching call with a developer of Google launcher themes. You will discover what really impacts keyword rankings on Google Play, how many times you should repeat a keyword in the long description and finally how to create a developer account that helps all your apps get higher rankings.

Are you looking to get PR for your app launch? Well, you're going to discover my all-time favorite and most effective subject line formula to help you get press. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/fe2zWVVaE5Y

Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid. Kara Dake is the VP Growth & Partnerships at CleverTap.

Today's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and finally what "success" really means in life. Rylan Evans is an independent iOS developer.

Today's guest is the founder of a company with 3 popular apps within the top 100 of the weather category. You will discover how native ads are generating the majority of their revenues, how they partnered with influencers such as the Grumpy Cat and how they doubled their organic downloads with ASO. Suraj Hemnani is the Co-Founder at Weather Creative Inc.

Do you need a social media presence on all the social media networks like Twitter, Instagram, Facebook and Snapchat for your app launch? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ryluRt9TPBM

Coming up is a coaching call with the creator a Jewish music streaming where you will discover how to find new keywords for a niche app, how to optimize your app title and subtitle and finally my favorite growth hack for a subscription app. Issac Grunwald is the Co-Founder of ShiraLi.

Coming up is a presentation from our App Masters Connect event in Santa Monica where Chen Wang, CTO at Boost Insider, will share how to choose the right influencers, why focusing on YouTube subscriber numbers is misleading and what type of content works best. Chen Wang is the CTO at Boost Insider.

Coming up I'm going to share the importance of a soft-launch strategy and why it should be a part of your marketing plan. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mCtZ48C5OlI

Coming up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than you think, the customer value growth checklist and what moves the needle for your app business. Scott Ritchie is the Head of Business Development at Pyze.

Today's guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he should have hired an M&A lawyer during the negotiations, how he did research on his acquiring company and finally what he felt like after the sale. Trevor McKendrick is Entrepreneur and Writer at HowItActuallyWorks.com.

I want to talk to you about fear, overcoming it, accepting it and smashing through it! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LY9nRIvGodI

Coming up is a coaching call with a listener who has 1.7 million downloads for his period tracker app. You will discover how he can rank higher for his most desired keywords, my suggestions on his app icon and screen shots and how to optimize your app name and subtitle for optimal growth.

i'm going to show you an example of an app that is optimizing their video ads so well that I'm watching 4-5 ads every time I play the game. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/HLVCygPrkF4

Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once. Jake Ellenburg is the CMO at XMode.

You’re just one connection away… The #1 intimate event bringing successful app entrepreneurs together to build lasting relationships. This is like no other event you’ve ever experienced. You will walk away with more meaningful connections and actionable, personal advice to help you grow your business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/orsyr_tVP4c

Coming up is a coaching call with a past client of mine. You will discover how to use Facebook and Apple search ads for marketing a paid app, how to figure out the right price point and finally how to run the paid to free campaign to test those price points. João Santos is the Head of Marketing & Growth at Strips.

Are you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lLmG4xrkKXM

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton. Colette Nataf is the CEO at Lightning AI.

Coming up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app.

Today's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally how she approaches career transitions. Roni Brunn is the developer of Triplicata Maui.