Most of the things we buy are conceptual. In fact, I'd argue that nearly nothing we buy is physical. If Greg finds himself at the furniture store, he isn't really buying a pillow. He is buying comfort. Or maybe he is buying it for the greater purpose of athletics - to make his home look nicer. Although it is unsaid, Greg is actually buying comfort or aesthetics. He believes the pillow is the solution to fulfil these greater purposes.Understanding the root of Greg's motivated to buy can help a seller sell better! For instance, marketing is focused on what Greg really cares about. Clothing many is to fulfill the greater unsaid purpose of status (or identity). We buy clothing not for the clothes themselves, but for what they say about us.Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or questions, email [email protected]

The buying power of a customer is drastically increased if they are buying, not so much for the design of the garment, but for what the garment speaks about the one who wears it.Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or questions, email [email protected]

Argument: Running a streetwear brand is about making the best designs possible.True, design is important. But not as important as you may sell it to be.A streetwear brand's designs should not be their primary selling point.Take Nike, for example. Nike's primary selling point is not their designs. In fact, on social media, you will hardly see a product photo. It's because it doesn't matter what Nike designs - people will buy it.Nike has become so prominent in defining their identity to the world that they are now a leader in the evolution of streetwear design. And yet they still don't primarily market their designs!Come again - prominent in defining their identity.A design trend becomes prominent because a prominent brand has designed it to be so. To market your brand's identity is to market your brand's designs.Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or questions, email [email protected]

A common pattern is that many streetwear brands experience great sales in the beginning. Friends and family purchase garments and before you know it, you're sold out. These are the people that buy because of YOU, and we love'em for it.Though once this dwindles, and I assure you it will if not already, you are left with nothing. The customers you gain from here on out are known as loyal customers because buy because of THEMSELVES.Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or questions, email [email protected]

This episode features a conversation I had with Brock Kennedy. Founder of streetwear brand, Devon Street. We speak about how to sell the sizzle, not the sausage. In other words, selling an emotion instead of a product to a world that desires deep emotional connection. Let’s unpack how the big guys approach the business of streetwear.Devon Street:Instagram @devonstreet_Website: www.devonstreet.auEnjoy today's episode? There's more:Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or questions, email [email protected]

Unsure of some content experiment ideas for your streetwear brand? Email me ([email protected]) your social links and I'll help you workshop some ideas that are yours to keep for free.Join the Mailing List: https://bit.ly/3eddf0BInstagram tips: https://bit.ly/3CnqsvwThe Street Cred Podcast: https://bit.ly/3rZONDfLet's work together (Content Strategy): https://bit.ly/3ysHibs

What is the Three Pillar Strategy? The Three Pillar Strategy is a type of content strategy allowing streetwear brands to communicate specific brand values, beliefs, and embodied lifestyles on social media platforms through a number of visual mediums.Each content pillar must...be aligned with your streetwear brands specific beliefs, values, and embodied lifestylebe executable and sustainable within the full-time schedule that comes with running a streetwear brandhave the ability to be expandable and broken up into smaller content piecesNot sure how to incorporate the Three Pillar Strategy into your streetwear brand? Email me ([email protected]) your social links and I'll help you workshop some ideas that are yours to keep for free.Join the Mailing List: https://bit.ly/3eddf0BInstagram tips: https://bit.ly/3CnqsvwThe Street Cred Podcast: https://bit.ly/3rZONDfLet's work together (Content Strategy): https://bit.ly/3ysHibs

This episode features a conversation I had with Madi Williams, founder of streetwear brand, MEW clothing.We speak about how she has created a culture through her brand and used a mission statement in creating content. Creating content on a budget is a strong suit of Madi’s, so don’t be surprised if you come away today with some practical and inexpensive content creation ideas. Enjoy today's episode? There's more:Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or questions, email [email protected]

This episode features a conversation I had with Jasper Mutimer - Founder of streetwear brand, Mutimer. Conveniently named! We discuss what it means to steal like an artist! This is garment designs and social media content. Additionally, featured are some practical ways to apply inspiration to your clothing and how you present it to the world!So, If your streetwear brand is on social media - this episode is for you. Enjoy today's episode? There's more:Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or questions, email [email protected]

Enjoy today's episode? There's more: Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or questions, email [email protected]

I watched an interesting interview with Colin and Samir and one of the things they mentioned was the effect of short-form swipe content:You can watch 30 TikToks from the same creator, yet not know their name. This is different from YouTube in that creators build communities. You could watch 2 YouTube videos from the same YouTube creator and you would know their name.This is proven true by the recent VidCon event where TikTokers with millions of followers experienced a no-show to their meet and greet, all the while watching YouTubers with fewer followers than they, draw full crowds. Here's why it matters...This outlines the importance of long-form content.Many of the streetwear brands I work with to create content strategies mention brand awareness. Are today's largest reach platforms, like TikTok, actually the best for brand awareness? Are more eyes really more awareness?What if the focus of streetwear labels that so desire brand awareness was retargeted to YouTube?...I leave that in your hands.Let's get in touch: https://www.winkfilms.com/Mailing List: https://www.winkfilms.com/resourcesInstagram: @elijahdelporte

Just the right time is the moment your customers are ready to buy a garment. The moment they want to treat themselves to some new clothes.As a streetwear brand, there is no way to predict this moment (i.e., when it will be, how long until a follower is ready to buy). But why have to predict?Show up every day to your followers and you will retain the front row seat in their minds. This is not a guessing game. If and when a follower is ready, they will think of you.Have you posted something today?Let's get in touch: https://www.winkfilms.com/Instagram: @elijahdelporteMailing List: https://www.winkfilms.com/resources

In this episode, I speak with James Collins about his brand, Studio Innate. In just over 2 years, James has grown his Instagram page from 250 followers to 100k followers, sharing design mock-ups and documenting his experience starting a streetwear label.So, I’m speaking to the eCommerce streetwear brands out there - this episode is for you. Studio Innate:Website: https://shop.studioinnate.com/Instagram: @studioinnateElijahWebsite: https://www.winkfilms.com/Instagram: @elijahdelporteMailing List: https://www.winkfilms.com/resources

On this episode, Elijah speaks about the importance of creating a content strategy for your streetwear brand and how to do so.For many brands (possibly including your own) social media is today's 'set-up-shop'. Customers find your brand through Instagram or TikTok before being redirected to an online store.Social media acts as the foundation for many clothing businesses. Without it, there would be no revenue. Without content strategy, your brand is like a plane without a pilots instruments. In thick fog there is no way to know where you are. Let's put in your pilots instruments.Let's work together: www.winkfilms.comMailing list: www.winkfilms.com/resourcesfind me on Instagram: @wink.filmsHave feedback? Let me know: [email protected]

On this episode, Elijah speaks about sales funnels for streetwear brands and how to define the steps within these systems for your own clothing label.The steps within a sales funnel (referred to as micro-decision by a customer) is the very path you lay our for a target customer. By listening you will learn about how to bridge the gap between A (the point of awareness) and destination B (the sale/ a purchase) for your target customers and how to make it specific to your brand.Let's work together: www.winkfilms.comMailing list: www.winkfilms.com/resourcesfind me on Instagram: @wink.filmsHave feedback? Let me know: [email protected]

In this episode, I speak with Saim Farooqui, founder of brand, Reveurs De Vie, about core values and customer avatars. Saim is a big advocate for mental health and started his brand with the intention of bringing awareness to starting conversations. This is his brand's purpose.We speak about why understanding your ‘why’ is so important. In other words, your purpose, and how to reach customers that care.I think you are really going to like this one! Enjoy the show.Reveurs De Vie:Instagram - @ReveursDeVieWebsite - https://reveursdevie.com/Podcast - https://linktr.ee/paranoidinmyparadiseWink Films:Website - https://www.winkfilms.com/Instagram - @wink.films

Elijah, going solo for the first time, does a tutorial on creating shareable social media content for streetwear fashion brands.Summary:People buy things from those they know, like, and trustYour customers know, like, and trust their friends more than anyoneA strong brand personality is the foundationembrace your flawshave opinionsengage with your audience Provide valewhat are my customer's pain points?appeal to their emotionswhat is my audience interested in?Lets work together: www.winkfilms.comfind me on Instagram: @wink.filmsHave feedback? Email me: [email protected]

Josh Brown & Josh Meyer (same name and birthday) are co-founders and owners of The Snake Hole, a Melbourne streetwear brand focused on the art industry. It has been almost 10 years since the beginning of their journey with this brand."Don't work with your best friend" they say. These two made it work - and well! In this episode, we speak about what it means to hire processes to make our lives easier. The guys at The Snake Hole share how they have built a small team of designers, marketers, and creative directors.Some of the practical questions we answer in this episode include:How often should I do clothing drops? Why aren't my clothes selling like they were? How do I consistently and sustainably post content? How do I hire with little money? How do I hire the right people?Learn more about The Snake Hole:Instagram @thesnakeholeWebsite: www.thesnakehole.com