ful, an Australian unisex streetwear clothing brand. Dean has previously worked alongside Daniel Bradshaw at StreetX before venturing out on his own in 2020. Dean found himself playing with illustrator and thinking about what he might put on a t-shirt. There birthed sw69 (now Something Wonderful).

As you can imagine, Dean is no stranger to the world of streetwear and business. In this episode, he shares what it means to be in it for 'the long run' and to leave a legacy. Some of the practical questions we answer in this episode include:

How do you collaborate with another brand/ artist? Where do you meet like-minded fashion brand owners? How do you shift to a long-term mindset?

Many times a short-term mindset hinders our business, highlighting the importance of being in it for the long run. Long-run thinking affects our decisions and therefore our way of and effectiveness of business.

Learn more about Something Wonderful:

Instagram @somethingwonderful.store

Website: www.somethingwonderful.store

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Dean Carnemolla is the founder and director of Something Wonderful, an Australian unisex streetwear clothing brand. Dean has previously worked alongside Daniel Bradshaw at StreetX before venturing out on his own in 2020. Dean found himself playing with illustrator and thinking about what he might put on a t-shirt. There birthed sw69 (now Something Wonderful).

How do you collaborate with another brand/ artist? Where do you meet like-minded fashion brand owners? How do you shift to a long-term mindset?

Learn