of the things they mentioned was the effect of short-form swipe content:

You can watch 30 TikToks from the same creator, yet not know their name. This is different from YouTube in that creators build communities. You could watch 2 YouTube videos from the same YouTube creator and you would know their name.

This is proven true by the recent VidCon event where TikTokers with millions of followers experienced a no-show to their meet and greet, all the while watching YouTubers with fewer followers than they, draw full crowds.

Here's why it matters...

This outlines the importance of long-form content.

Many of the streetwear brands I work with to create content strategies mention brand awareness. Are today's largest reach platforms, like TikTok, actually the best for brand awareness? Are more eyes really more awareness?

What if the focus of streetwear labels that so desire brand awareness was retargeted to YouTube?...

I leave that in your hands.

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1e:T524,

I watched an interesting interview with Colin and Samir and one of the things they mentioned was the effect of short-form swipe content:

Here's why it matters...

This outlines the importance of long-form content.

Many of the streetwear brands I work with to create content strategies m