On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2024 Buffalo Trace Antique Collection. The collection includes: Eagle Rare 17 Year, William Larue Weller, George T. Stagg, Sazerac Rye 18 Year, and Thomas H. Handy. Each bottle has a suggested retail price of $150. What's our favorite this year? Watch to find out. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for December 20th, 2024. More barrel lending programs are becoming available, The Federal Trade Commission and Southern Wine & Glaziers are headed to court, Heaven Hill releases the Fall 2024 edition of Old Fitzgerald.Show Notes: Bardstown Bourbon Company and Brindiamo Group launch an exclusive barrel leasing program Whiskey House and Whiskey Capital partner to provide non-dilutive, barrel-backed financing solutions for whiskey brands Jim Beam launches the Beam Private Barrel Club The FTC sues Southern Glazer’s for alleged anticompetitive pricing practices Balance Distilling Company resurrects the historic Mammoth Cave Bourbon brand Nordic Bourbon Company introduces direct-to-consumer shipping for American whiskey in Europe Fred Minnick hosts a top-tier whiskey and music event during Super Bowl week The TTB officially recognizes the American Single Malt Whiskey category Old Forester 117 Series Warehouse I Hidden Barn Series One Slow Fade Pendleton 1910 Bourbon Oakley Spirits 20-Year Bourbon High West & Casa Noble Partnership Town Branch Single Malt Archive Series Old Fitzgerald Fall 2024 Release Woodford Reserve Batch Proof Chattanooga Whiskey Vault Series Return Penelope Bourbon Havana Van Winkle Whiskey Collection 2024 Support this podcast on Patreon

Here's our follow up from last week's ask me anything episode from PursuitPalooza 2024. This is part 2 that was during a live recording where audience members could ask us anything they want. Show Notes: 00:00-Introduction to Bourbon Pursuit and AMA 06:26-The Evolution of Bourbon Ingredients 12:30-The Impact of GMO and Organic Practices 17:40-The Role of NDAs in the Bourbon Industry 28:18-Developing Sensory Skills in Tasting Bourbon 33:36-Whiskey and Memory: The Art of Tasting 37:47-The Future of Distilling: Growth and Expansion 42:56-Jiu-Jitsu Journey: Health and Personal Growth 46:59-Market Trends: The Bourbon Boom and Its Sustainability 54:30-Navigating Regulations: The Challenges of Distribution Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review the Chattanooga Whiskey Bottled in Bond Fall 2020 Vintage. This 4 year old bourbon is 100 proof and $53 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Subscribe to Behind The Pursuit: From Bourbon to Brand In this episode of Behind the Pursuit we reflect on the past year, focusing on both growth and challenges. Kenny and Ryan delve into their goals for 2025, including the opening of our new downtown location, the importance of connecting with consumers, and the strategies for direct-to-consumer sales. The conversation also touches on the emotional rollercoaster of entrepreneurship, the challenges of marketing in the spirits industry, and the need for innovative approaches to stand out in a crowded market. We hit on: As we wind down 2024, what are some goals you are focusing on for 2025 and beyond? What are you thinking about doing in the downtown space to help people relate to the brand, and what is the breakdown of focus on Pursuit Spirits vs. Bourbon Pursuit? What are the pros and cons of focusing on a DTC distribution model? What does scale look like for something like that vs. the existing distribution model? Where have you found success in terms of marketing and how do you see that changing or staying the same in 2025? How do you navigate the importance of being involved as much as possible but hands off as much as possible for healthy growth?  and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

For Bourbon Community Roundtable number 101, where we dive deep into the recent news of Stoli and its subsidiary Kentucky Owl filing for Chapter 11 bankruptcy. This important conversation touches on the implications for the bourbon community, the brand's significant history, and our personal connections to its legacy. The group discusses how Kentucky Owl, once a celebrated brand under Dixon Dedman's careful curation, managed to capture the hearts of bourbon enthusiasts with limited releases that truly stood out. We unpack the challenges leading to Kentucky Owl's current predicament, we examine how Stoli's acquisition strategies may have shifted the brand’s identity. Will Stoli choose to sell the brand as part of its restructuring? Show Notes: Kentucky Owl's Bankruptcy: A Reflection Future of Kentucky Owl: What Lies Ahead? Closing Thoughts on Kentucky Owl's Journey Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review the Angel's Envy Triple Oak Bourbon. This non-age stated bourbon is 92 proof and $75 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for December 6th, 2024. Stoli Group and Kentucky Owl file for Chapter 11 bankruptcy, signaling shifts in the whiskey landscape. Ohio proposes a bourbon flipping bill, stirring debate among consumers. Hosts Kenny and Ryan share holiday reflections and discuss Jack Daniels’ Barrel Tree Sale for service members. New Riff's bottled in bond is named Whiskey of the Year, while Elijah Craig unveils the festive Craignog cocktail kit. Highlights also include Booker's Bourbon "Jimmy's Batch" honoring industry legends and Bakta Spirits’ Bakta 2005, which raises skepticism with its marketing. Tune in for more bourbon news and discussions next week!Show Notes: Ohio Bill Targets Bourbon “Flippers” with Open-Bottle Rule Jack Daniel’s Barrel Tree Sale Supports Military Families New Riff Bourbon Wins Whisky Exchange’s 2025 Award Ken Lewis Elected Kentucky Distillers’ Association Chair Stoli Group (USA) Files for Chapter 11 Bankruptcy Woodford Reserve Debuts Limited-Edition Chocolate Bourbon Bar McDonald’s Offers Beer in Select International Locations Watch Hill Whiskey Releases 20-Year Bourbon Batch 02 Blue Run Spirits Releases Ember Preservation Distillery Launches Wheated Pot Distilled Bourbon Elijah Craig Introduces “Craig Nog” Eggnog Cocktail Kit Booker’s Bourbon Honors Jimmy Russell with 2024-04 Batch BHAKTA Launches Rare 2005 Bourbon at $1000 Support this podcast on Patreon

You've heard us talk about PursuitPalooza on the show plenty of times because it's the one time a year we invite our Patreon supporters from around the world to join us for a weekend of insider activiteis that are expertly curated by Ryan and myself. This year, we decided to do a live podcast recording at our distillery where audience members could ask us any questions they want. I'm not going to ruin it for you but here's part 1 and part 2 will be next week. Show Notes: 00:00-Introduction to Bourbon Pursuit and Live Podcast 01:23-Tainted Corks and Whiskey Quality 04:18-First Live Podcast Experience 06:21-Underappreciated Figures in the Bourbon Industry 12:16-The Role of Master Distillers 25:08-Conspiracy Theories in Bourbon 35:06-Innovation in Whiskey Production 35:35-Exploring the Future of Whiskey Malting 42:03-The Changing Landscape of Whiskey Consumption 49:50-Navigating Industry Challenges and Consumer Trends 52:54-Reevaluating Industry Practices and Standards 01:01:38-Reflections on Podcasting and Legacy Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review the Blood Oath Pact 10 Bourbon. This non-age stated bourbon is 98.6 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for November 29th 2024. Kentucky will start its first online confiscated alcohol auction this week, New Riff Distilling will deck the halls rerelease of its Winter Whiskey, and we talk a bit about Thanksgiving.Show Notes: Heritage Distilling Co is aiming to raise $6.75 million through an initial public offering (IPO) Proper No Twelve is being pulled from shelves in Ireland The Overholt Chore Coat Kentucky will start its first online confiscated alcohol auction this week New Riff Winter Whiskey Casey Jones Founder’s 10th Anniversary Blend Support this podcast on Patreon

Our single malt journey continues. In this episode we discuss the unique aspects of single malt whiskey, the journey of Westward Whiskey, and the blending process with their Master Blender, Miles Monroe. Monroe shares his background in music and how it influenced his path to whiskey, as well as the importance of fermentation and distillation techniques. In this conversation we discusses the intricate process of crafting whiskey, the importance of flavor profiles, and the evolution of consumer perceptions towards American Single Malt. Show Notes: 00:00-Introduction to Bourbon Pursuit and Single Malt Whiskey 04:45-Miles Monroe's Journey from Music to Whiskey 10:00-The Founding Story of Westward Whiskey 15:07-The Craft of Single Malt Distillation 19:55-Blending Methodology and Flavor Profiles 26:09-Crafting the Perfect Whiskey Blend 30:19-The Journey of a Master Blender 32:10-Understanding Aging and Flavor Profiles 34:22-Consumer Perception of American Single Malt 38:57-International Reception and Market Expansion 42:40-Future Plans and Visitor Experience Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review the 2024 Parker’s Heritage Collection. This 14 year old finished whiskey is 107 proof and $170 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for November 22nd 2024. Maker’s Mark appointed a new master distiller and lead blender, Still Austin has a new KentuckyFU campaign, and Four Roses introduces the Single Barrel Collection.Show Notes: Black Diamond and Hocking Valley create the first railroad box car barrel storage Evan Williams announced 15 recipients of the American-Made Heroes Foundation Fund grants Maker’s Mark appointed a new master distiller and lead blender Buffalo Trace Bourbon collaboration with Bettinardi Golf Tariffs on American whiskey exports to Europe could resume in March 2025 Nelson’s Green Brier Distillery has named Brandon O’Daniel as the new head distiller High Basin Brands has reached an agreement for an asset purchase of Treaty Oak Brewing and Distilling An Indiana man was sentenced to 48 months in prison and over $100k in fines for killing 3 people with an unregistered still Still Austin has a new KentuckyFU campaign Remus Gatsby Reserve 2024 Edition Elkwood 15-Year Single Barrel Bourbon Milam & Greene Whiskey Cooper’s Hawk Single Barrel Bourbon Hidden Barn Bourbon 2024 Madeira finished bourbon Laws Whiskey House Honey Cask Finished Straight Bourbon Whiskey and Four Grain Bourbon Whiskey finished in a Cognac Foeder Abraham Bowman Oak Series: American Oak Michter’s 20 Year Four Roses introduces the Single Barrel Collection Support this podcast on Patreon

It's that time of the year again and you're wondering what you should get that special bourbon lover in your life. There's a lot of gimmicks and bad gifts out there. As somenone who is the receipent of those gifts, I want to make sure the giver isn't wasting their money. Afterall, it's really hard to return bottom shelf bottles back to the liquor store. Show Notes: 00:00-Introduction to Bourbon Gifts 03:06-Understanding Bourbon Characteristics 06:02-Choosing the Right Bourbon Bottle 08:54-Avoiding Common Bourbon Gift Mistakes 12:13-Bourbon Trinkets and Memorabilia 15:07-Unique Bourbon Gift Ideas 17:50-Cocktail Kits and Accessories 20:53-Merchandise and Apparel for Bourbon Lovers 24:11-Subscription Services and Monthly Boxes 27:04-Books and Educational Resources on Bourbon 29:53-Final Thoughts on Bourbon Gifting Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review King of Kentucky Bourbon. This 16 year old bourbon is 130.4 proof and $350 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Subscribe to Behind The Pursuit: From Bourbon to Brand Building on the history surrounding Mellwood that we dove into on Episode 66, today we are talking about the upcoming Mellwood Legacy Collection release which pays homage to the historic Mellwood Distillery. We recap a bit of the history of the distillery, the creative process behind the new labels, and the unique offerings of the Derby Town and Old Anvil labels. The conversation also touches on the current state of the whiskey market and the opportunities for independent bottlers. While a press release isn't out yet on these, we wanted to give you a peek behind the curtain of what to expect. We hit on: An overview of the Mellwood Distillery history and reasoning behind the Mellwood Legacy Collection The new labels kicking off the Mellwood Legacy Collection How the blending approached is different from Pursuit United The estimated launch date of the Mellwood Legacy Collection and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

It's BCR100 and we look at how the last decade of bourbon has changed and what we've learned. Then we discuss the implications of MGP rolling back production. We wrap up the show talking about what producers we feel price accordingly but it quickly changes to those that are pricing aggressively. Show Notes: 00:00-The Lamb Diet and Bourbon Rituals 01:46-Celebrating 100 Episodes of Bourbon Pursuit 02:56-Whiskey Experimentation: The Debate on Oak Cubes 05:40-Reflections on a Decade of Bourbon 16:08-The Evolution of Bourbon Consumers 28:18-MGP's Market Shift and Future Directions 40:56-Exploring the Unique Distillery Experience 43:11-The Impact of MGP on the Whiskey Industry 46:01-Brand vs. Whiskey: What Drives Consumer Choices? 57:26-Pricing Strategies in the Whiskey Market 01:10:39-Celebrating Community and Connection in Bourbon Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review SirDavis Whisky. This non-age stated whiskey is 88 proof and $90 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for November 8th 2024. A brief history of alcohol and Election Day, MGP pulls back on distilling, and Wyoming Whiskey proudly introduces Queen of the Tetons.Show Notes: brief history of alcohol and Election Day MGP pulls back on distilling Old Grand-Dad 16 years Wyoming Whiskey Queen of the Tetons Stock Exchange Club of Los Angeles Saints Alley Nobleman Support this podcast on Patreon

A lot of distributors tell us that brands are built behind the bar. To a degree that is true. These folks are on the front lines making drinks and have to be knowledgeable about what they are creating. Yet, a bartenders job is high stress and they don't get a chance to get immersed in a brand so that's where Camp Runamok comes in. We're joined by Lindsey Johnson who manages this fantasy camp for bartenders. Bartenders from around the country write essays like they are filing a college application to be accepted into a week of events with Camp Runamok. We talk about what benefits there are for both sides when it comes to the campers and the brands who support it. Show Notes: 00:00-Introduction to Camp Runamuck 06:00-The Evolution of Bartending and Industry Relationships 12:02-The Concept and Growth of Camp Runamuck 18:08-Experiential Learning and Community Building 24:10-Mentorship and the Future of Bartending 28:09-Creating Safe Spaces for Sober Campers 32:07-The Evolution of Drinking Culture Among Gen Z 35:21-Navigating a Career in Bartending 40:40-Supporting Small Craft Brands in the Industry 43:47-The Impact of Camp Run Amok on Bartenders 49:34-Building Community and Connections in Bartending Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Collaborative Series with Blackberry Berry Farm Brewery. This 6-14 year old finished bourbon is 107 proof and $160 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for November 1st 2024. Buffalo Trace Antique Collection has returned for 2024, Rabbit Hole Distillery releases Boxergrail Founder’s Collection, andd Bourbon de Luxe the famous brand from the 1900s makes it triumphant return.Show Notes: Fraser & Thompson launched Uncorked The Buffalo Trace Antique Collection 2024 B. H. James Distillers celebrates their second Anniversary with 3 releases Wheel Horse Whiskey Cigar Blend Bourbon Woodford Reserve annual holiday bourbon bottle. Rabbit Hole Boxergrail Founder’s Collection Blue Note Honey Bourbon Cask Jeptha Creed Red, White & Blue Kentucky Straight Bourbon Whiskey Frank August CASE STUDY: 04 Blade and Bow 22-Year-Old Kentucky Straight Bourbon Rolling Fork Spirits announces Bourbon de Luxe Josh Howes and Tommy Craggs launch Watch Hill Whiskey Company with 20 year bourbons Support this podcast on Patreon

If you have followed the progress of this show since the beginning, you can see the evolution of what we talk about. In the beginning it was about brands and Master Distillers, then when we started Pursuit Spirits we were introduced into the world of brokers and the middle layer of people who own barrels without brands. That information has made its way to you and now you know more about the market. But that brokered market is heavily guarded. It's a series of handshakes, phone calls, and emails with excel spreadsheets with prices to see what's available. However, Rob Arnold with Barrel Hub is trying to make access easier for everyone. Rob isn't new to this game. He spent his undergraduate in Texas and is the person responsible for the pecan yeast strain used by TX Whiskey to this day. We talk about his background and how that led to the idea of creating a portal where industry folks can buy and sell barrels on the wholesale market. Show Notes: 00:00-Introduction to Bourbon Pursuit and Market Evolution 03:10-The Brokered Whiskey Market and Its Challenges 05:56-Rob Arnold's Background and Innovative Ideas 09:07-The Role of Yeast in Whiskey Production 11:53-The Journey of TX Whiskey and Its Unique Identity 15:08-Navigating the Craft Whiskey Landscape 17:53-The Science Behind TX Whiskey's Yeast 21:09-The Impact of Pernod Ricard's Acquisition 30:07-Navigating Challenges During COVID-19 32:23-The Science of Whiskey: Writing and Education 36:00-Innovative Barrel Financing Solutions 40:40-Introducing Barrel Hub: A Marketplace for Whiskey 46:12-Transparency in the Whiskey Market 52:44-Empowering Entrepreneurs in the Whiskey Industry Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester The 117 Series Rum Cask Finish Bourbon. This non-age stated whiskey is 95 proof and $65 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for October 25th 2024. A new record breaking sale happend for a private Van Winkle bottling at auction, Old Carter and all its assets go up for auction, Baker's releases a limited edition high rye bourbon.Show Notes: Van Winkle 18 Year Special Reserve Bourbon Binnys Private Barrel Selection Highest Unicorn Auction Green River Distilling moving to Whiskey Row Jackson Purchase Distillery will open a new corporate office in Louisville Old Carter for the entire brand and assets go up for auction Jim Beam Winter Reserve Monk's Road Rye Whiskey Baker’s High-Rye Bourbon Lost Lantern Fall 2024 Collection Buzzard’s Roost Kindred Collaboration Bourbon New Riff Distilling Kentucky Straight Rye Whiskey made with biscuit malt Support this podcast on Patreon

We talk about Penelope a lot on the show because they are a prime example of how to differentiate yourself in the marketplace from a crowded shelf of bottles. Our first episode with Mike Paladini and Danny Polise was back on epsidoe 382. And now this time we catch up with them again but after they were acquired by MGP for $215M. We talk about life after acquisition and what that means to access to whiskey, the life of the brand, and how their roles have changed from running it all to leaning on a large organiztion with a substantial salesforce. Show Notes: 00:00-The Journey Begins: From Mattresses to Bourbon 04:54-The Rise of Penelope Bourbon: Challenges and Innovations 09:57-Acquisition Insights: Life After MGP 19:52-Product Development: The Art of Blending and Finishing 30:04-Future Aspirations: Growth and New Innovations Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Sweet Mash Rye Whiskey Batch #10. This non-age stated whiskey is 120.6 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for October 18th 2024. The Whiskey Wash relaunches as a price comparison site, Woodford Reserve releases the fall 2024 Master’s Collection release - Madeira Cask Finish, and Keeneland Race Course and Maker’s Mark unveiled Greats of the Gate.Show Notes: The Whiskey Wash relaunches as a price comparison site Log Still Distillery and Against the Grain Brewery return Beetlejuice pop-up Iron City Distilling brand new 3 Chamber Still Milam & Greene Whiskey Barn Owl Single Barrel Bourbon Safai Kentucky Straight Bourbon Brewzle launched Oak Bowery Bourbon Woodford Reserve Madeira Cask Finish Keeneland Race Course and Maker’s Mark unveiled Greats of the Gate Support this podcast on Patreon

Has celebrity whiskey turned a new page? In this edition of Bourbon Community Roundtable we start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celevrities are beginning to put out some really great stuff. We discuss what makes a brand stick and how celebrities and can't just splash and dash if they want a long standing product. Show Notes: 00:00-Introduction to Bourbon Pursuit and Celebrity Whiskeys 12:15-The Rise of Celebrity Whiskeys 21:44-Challenges and Opportunities in Celebrity Whiskey Brands 28:24-Crafting Celebrity Spirits: The Business Models 31:18-Pricing Strategies: Balancing Quality and Accessibility 35:16-The Importance of Authenticity in Celebrity Brands 39:23-Challenges in the Celebrity Spirits Market 42:44-Consumer Perception: The Connection Between Celebrity and Product 46:37-Building a Portfolio: Beyond One Product 50:33-The Future of Celebrity Brands in Bourbon Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Bomberger's Declaration Bourbon (2024). This non-age stated whiskey is 108 proof and $120 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for October 11th 2024. Bardstown Bourbon Co finished their latest expansion, Barrell Craft Spirits releases a 20-Year Toasted Single Barrel Bourbon, and the return of King of Knetucky for 2024.Show Notes: Alcohol in Space at Whiskey Thief Bardstown Boutbon Co finished their latest expansion Pappy Palooza Pass or Play by Give270 Elijah Craig Bourbon Old Fashioned Week Penelope Bourbon Founders Reserve List Mint Julep Experiences launched Ireland Whiskey Tours Vendome Copper & Brass Works has opened a new manufacturing facility Castle & Key Distillery Cask Strength Wheated Bourbon Old Potrero’s new California Cellar Series Town Branch Imperium MMXXIV High West Midwinter Night’s Dram Act 12 Barrell Craft Spirits 20-Year Toasted Single Barrel Bourbon Chattanooga Whiskey Bottled in Bond Vintage Series: Fall 2020 Booker’s Batch 2024 03 Master Distillers Batch Brother’s Bond 7-Year Old Bottled In Bond Bardstown Bourbon with Blackberry Farm Brewery Westward Whiskey Milestone Edition No. 2 King of Kentucky 2024 Old Overholt Extra Aged Cask Strength 11YR Hard Truth Distilling Co French Oak Harvest Rye Russell’s Reserve Single Rickhouse 2024 Camp Nelson B @whiskeythiefdistilling @bardstownbourbonco @give270 @elijahcraig @penelopebourbon @castleandkey @barrellbourbon @brothersbond @hardtruthdistilling @russellsreserve Support this podcast on Patreon

The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles. Show Notes: 00:00-The Evolution of Premium Whiskey 05:54-Defining Premium: Price, Age, and Quality 11:59-Market Dynamics: The Role of Distillers and Brands 17:45-Consumer Perception: What Makes Whiskey Premium? 24:05-The Impact of Packaging and Marketing on Premium Status 30:08-Future Trends in the Premium Whiskey Market Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Outryder (2024). This non-age stated whiskey is 100 proof and $85 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Subscribe to Behind The Pursuit: From Bourbon to Brand Ryan tackled these questions back on Episode 068, and with the feedback we got from listeners, we wanted to give Kenny an opportunity to chime in as well. Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer.  We hit on: How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that? Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP?  Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it? What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan? How do you continue to set the brand up for success with so many other brands continuing to develop around you? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

Ben Holiday is making some serious waves and it's really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There's a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon. Show Notes: 00:00-Introduction to Bourbon Pursuit and Ben Holiday Distillery 05:49-The Rise of Non-Kentucky Bourbon 11:56-Kyle Merkline's Journey to Distilling 17:56-The History of Ben Holiday Distillery 24:06-Prohibition and Its Impact on Distilling 29:47-The Distillation Process and Techniques 36:09-The Importance of Aging and Waiting 42:13-Marketing Strategies and Brand Growth Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Rebel 10 Year Old Single Barrel Bourbon. This 10 year old bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for September 27th 2024. Wyoming Whiskey has a new Master Blender, 2XO Releases the Sneakerhead Blend and Penelope Bourbon introduces its new Estate CollectionShow Notes: Chicken Cock Whiskey joins the KDA Buffalo Trace Distiller for a Day Contest Brendan Cook is Wyoming Whiskey's new Master Blender True Story Bourbon and Rye Town Branch Overproof 2XO The Sneakerhead Blend Penelope Bourbon Estate Collection @wyomingwhiskey @buffalotracedistillery @chickencockwhiskey @2xowhiskey @truestorywhiskey @penelopebourbon Support this podcast on Patreon

As a listener of Bourbon Pursuit, you already know more than the average bourbon consumer that walks the aisles. We get into tons of different discussions that surround the whiskey industry and you've heard us talk about barrels that aren't owned by distilleries but sit on the books of brokers or middle-men. With the explosion of bourbon over the past few years, the cost to acquire those barrels from brokers has sky rocketed, and whenever there is an opportunity to make money, more people get into the game. Today, there are millions of barrels aging in warehouses that don't belong to brands but are done as investments for anybody willing to take the risk. It's really no different than the stock market and for that reason we have Jeremy Kasler and Sara Havens from Cask X join the show. We talk about the business model and how anyone with the some spare money can put their dollars into barrels of whiskey as an alternative investment. We go through the legal ramifications and the unrealized benefits of being a CaskX customer. We also talk about the current market where we are seeing a decline in prices and if that means all good things come to an end or if the market is still strong and is a good place to think about future investments. Show Notes: 00:00-Introduction to Bourbon Pursuit and Barrel Investment 07:12-The Role of Whiskey Enthusiasts in Brand Success 12:53-The Evolution of Barrel Brokering and Investment 21:24-Understanding the Risks and Returns of Barrel Investments 30:32-Market Trends and the Future of Bourbon 40:15-Investor Profiles and Distillery Partnerships Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review 15 STARS Three Kings Whiskey. This 11 year old whiskey is 107 proof and $180 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for September 20th 2024. Flaviar has acquired competitor Speakeasy Company, Maker's Mark Releases its 2024 Cellar Aged and Wild Turkey master distiller Jimmy Russell celebrated his 70th anniversary with the company.Show Notes: Heaven Hill opens the Five Brothers Bar & Kitchen Flaviar has acquired competitor Speakeasy Company Premiership Rugby has signed a new partnership with Buffalo Trace Tom Beckbe announces a collaboration with Pappy & Company Brewzle Whiskey Festival in Opelika, taking place on October 12, 2024 Southern Star NFL 30th season with a Special Barrel Release Dierks Bentley ROW 94 Lux Row Small Batch PX Sherry Cask Finish Ole Smoky Distillery is teaming up with Jason Kelce Wyoming Whiskey National Parks No. 4 and Old Faithful Straight Bourbon Whiskies Milam & Greene Whiskey Unabridged Volume 3 Jack Daniel's Single Barrel Special Release Coy Hill Barrelhouse 8 Hidden Barn Organic Wheated Bourbon Whiskey Wolves American Single Malt Cedar Brook Wheated Bourbon Silverbelly Whiskey limited single barrel Hard Truth Distilling Co. announced the release of four limited reserve whiskeys Filmland Spirits QUADRAFORCE Maker’s Mark Cellar Aged 2024 Jimmy Russell’s 70th Anniversary 8 Year Old Bourbon @heavenhilldistillery @buffalotracebourbon @tombeckbe @pappyandco @brewzle @dierksbentley @olesmokey @luxrow @milamandgreenewhiskey @makersmark @wildturkey @hidden_barn Support this podcast on Patreon

On this Bourbon Community Roundtable, we discuss the latest that happened at Kentucky Bourbon Festival and how this could resurge and fuel the growth of bourbon. Show Notes: 00:00-Celebrating Milestones in Bourbon Podcasting 01:02-The State of Bourbon Festivals and Industry Health 04:56-Reflections on Regrets in Bourbon and Career Choices 09:59-The Excitement of Bourbon Community Roundtable 19:57-The Role of Festivals in Bourbon Culture 30:06-Consumer Engagement and the Future of Bourbon Festivals 39:45-The Health of the Bourbon Category and Market Trends Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville 8 Year Bourbon Bourbon. This 8 year old bourbon is 100 proof and $140 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Subscribe to Behind The Pursuit: From Bourbon to Brand Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza, and we thought they'd made for a great episode for Ryan while Kenny was out. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer.  We hit on: How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that? Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP?  Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it? What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

One thing I love about what we do in this show is that we continue to explore new and interesting angles of the bourbon world. And one that always gets overlooked is the role of public relations. All major corporations have contracts with PR firms where it's their responsibility to get eyeballs on every new release, get butts in seats at events, and make some kind of commotion about their whiskey. To explore this topic, I've invited Dave Karrakur on the show. He's an industry veteran who has done PR his entire career at places like Sega and Campari but has now ventured off on his own with Raptor Communications. We talk about the stress that PR feels when it comes time to put out a new release, how to get it in front of the right audience and get words in articles like Forbes, and how do you response to a client when something just completely flops. Show Notes: 00:00-Introduction and the Role of PR in the Bourbon Industry 06:28-Exploring a New Angle: Public Relations in the Bourbon World 10:26-Guest's Background in PR and the Drinks Business 18:55-The Need for PR and Creating a Compelling Narrative 25:25-Navigating the Changing Media Landscape 31:39-Rising Above the Clutter: Detail and Engagement 32:35-Building Whiskey Brands through PR 34:02-Measuring the Impact of PR 35:00-The Value of Third-Party Endorsements 37:16-Building Relationships with Journalists and Influencers 39:32-Navigating Social Media Platforms for Whiskey Marketing 44:11-Distribution Challenges and On-Shelf Presence 46:04-Strategies for Sending Samples to Reviewers 48:55-Maintaining a Cadence of PR Activities 50:17-Dealing with Negative Reviews 55:03-The Complex and Stressful Nature of Whiskey PR Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 2024 Limited Edition Small Batch Bourbon. This 12-20 year old bourbon is 108.2 proof and $225 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for September 6th 2024. The Kentucky Castle will transform into a new $92.5 million distillery, Bardstown Bourbon Co. has two new releases, and the first innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon ‘The Reserves’Show Notes: 5th Annual Whisk(e)y Festival “Premier Drams” at Jack Rose The Kentucky Castle will transform into a new $92.5 million distillery Bardstown Bourbon Co. has two new releases Proof and Wood BlameCanada Truth Straight Rye Whiskey from Hard Truth Booker’s Bourbon ‘The Reserves’. @jackroseindc @bardstownbourbonco @hardtruthspirits @proofandwood @beamgeneration8 Support this podcast on Patreon

I've been around bourbon as a more than a light bystander for more than a decade. We talk on the show all the time about how we got to know bourbon at a good time but today we get our reality check. I put a message out on a local facebook group in Louisville asking for anyone who has gotten into bourbon in less than a year to send me a message about coming on the show to give us their perspective because I want to know what goes through the mind of today's new bourbon drinker. Brian Sekelsky and Justin Kingery are two new bourbon enthusiasts and we dive into the factors that have influenced their buying habits. We touch on the variety of bourbons available today, including finishes, and the their openness to trying new things instead of chasing what's popular. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Woodford Double Oak and Blanton's are mentioned as gateway bourbons Cocktails played a role in their bourbon journey, with the Old Fashioned being a favorite. Finding rare bottles and sharing their bourbon experiences with others brings excitement and enjoyment. Personal taste and experimentation are key in the bourbon journey. Intrigue, emotion, and consistency are key factors in the speaker's bourbon collection. We value the experience and emotional connection with bourbon. Social media, YouTube channels, and Facebook groups play a role in shaping the intrigue. We're skeptical about opening expensive bottles and considers price when making purchasing decisions. Label recognition and bottle design influence the speaker's purchasing decisions. The variety of bourbons available today, including finishes, offers new and interesting experiences. We touch on the importance of truth in advertising in the bourbon industry. Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Dancing Goat Distillery Release 005: Tommy's Malted Bangdog Blended Bourbon. This 8 year old whiskey is 109.8 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.