It's This Week in Bourbon for November 1st 2024. Buffalo Trace Antique Collection has returned for 2024, Rabbit Hole Distillery releases Boxergrail Founder’s Collection, andd Bourbon de Luxe the famous brand from the 1900s makes it triumphant return.Show Notes: Fraser & Thompson launched Uncorked The Buffalo Trace Antique Collection 2024 B. H. James Distillers celebrates their second Anniversary with 3 releases Wheel Horse Whiskey Cigar Blend Bourbon Woodford Reserve annual holiday bourbon bottle. Rabbit Hole Boxergrail Founder’s Collection Blue Note Honey Bourbon Cask Jeptha Creed Red, White & Blue Kentucky Straight Bourbon Whiskey Frank August CASE STUDY: 04 Blade and Bow 22-Year-Old Kentucky Straight Bourbon Rolling Fork Spirits announces Bourbon de Luxe Josh Howes and Tommy Craggs launch Watch Hill Whiskey Company with 20 year bourbons Support this podcast on Patreon

If you have followed the progress of this show since the beginning, you can see the evolution of what we talk about. In the beginning it was about brands and Master Distillers, then when we started Pursuit Spirits we were introduced into the world of brokers and the middle layer of people who own barrels without brands. That information has made its way to you and now you know more about the market. But that brokered market is heavily guarded. It's a series of handshakes, phone calls, and emails with excel spreadsheets with prices to see what's available. However, Rob Arnold with Barrel Hub is trying to make access easier for everyone. Rob isn't new to this game. He spent his undergraduate in Texas and is the person responsible for the pecan yeast strain used by TX Whiskey to this day. We talk about his background and how that led to the idea of creating a portal where industry folks can buy and sell barrels on the wholesale market. Show Notes: 00:00-Introduction to Bourbon Pursuit and Market Evolution 03:10-The Brokered Whiskey Market and Its Challenges 05:56-Rob Arnold's Background and Innovative Ideas 09:07-The Role of Yeast in Whiskey Production 11:53-The Journey of TX Whiskey and Its Unique Identity 15:08-Navigating the Craft Whiskey Landscape 17:53-The Science Behind TX Whiskey's Yeast 21:09-The Impact of Pernod Ricard's Acquisition 30:07-Navigating Challenges During COVID-19 32:23-The Science of Whiskey: Writing and Education 36:00-Innovative Barrel Financing Solutions 40:40-Introducing Barrel Hub: A Marketplace for Whiskey 46:12-Transparency in the Whiskey Market 52:44-Empowering Entrepreneurs in the Whiskey Industry Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester The 117 Series Rum Cask Finish Bourbon. This non-age stated whiskey is 95 proof and $65 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for October 25th 2024. A new record breaking sale happend for a private Van Winkle bottling at auction, Old Carter and all its assets go up for auction, Baker's releases a limited edition high rye bourbon.Show Notes: Van Winkle 18 Year Special Reserve Bourbon Binnys Private Barrel Selection Highest Unicorn Auction Green River Distilling moving to Whiskey Row Jackson Purchase Distillery will open a new corporate office in Louisville Old Carter for the entire brand and assets go up for auction Jim Beam Winter Reserve Monk's Road Rye Whiskey Baker’s High-Rye Bourbon Lost Lantern Fall 2024 Collection Buzzard’s Roost Kindred Collaboration Bourbon New Riff Distilling Kentucky Straight Rye Whiskey made with biscuit malt Support this podcast on Patreon

We talk about Penelope a lot on the show because they are a prime example of how to differentiate yourself in the marketplace from a crowded shelf of bottles. Our first episode with Mike Paladini and Danny Polise was back on epsidoe 382. And now this time we catch up with them again but after they were acquired by MGP for $215M. We talk about life after acquisition and what that means to access to whiskey, the life of the brand, and how their roles have changed from running it all to leaning on a large organiztion with a substantial salesforce. Show Notes: 00:00-The Journey Begins: From Mattresses to Bourbon 04:54-The Rise of Penelope Bourbon: Challenges and Innovations 09:57-Acquisition Insights: Life After MGP 19:52-Product Development: The Art of Blending and Finishing 30:04-Future Aspirations: Growth and New Innovations Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Sweet Mash Rye Whiskey Batch #10. This non-age stated whiskey is 120.6 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for October 18th 2024. The Whiskey Wash relaunches as a price comparison site, Woodford Reserve releases the fall 2024 Master’s Collection release - Madeira Cask Finish, and Keeneland Race Course and Maker’s Mark unveiled Greats of the Gate.Show Notes: The Whiskey Wash relaunches as a price comparison site Log Still Distillery and Against the Grain Brewery return Beetlejuice pop-up Iron City Distilling brand new 3 Chamber Still Milam & Greene Whiskey Barn Owl Single Barrel Bourbon Safai Kentucky Straight Bourbon Brewzle launched Oak Bowery Bourbon Woodford Reserve Madeira Cask Finish Keeneland Race Course and Maker’s Mark unveiled Greats of the Gate Support this podcast on Patreon

Has celebrity whiskey turned a new page? In this edition of Bourbon Community Roundtable we start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celevrities are beginning to put out some really great stuff. We discuss what makes a brand stick and how celebrities and can't just splash and dash if they want a long standing product. Show Notes: 00:00-Introduction to Bourbon Pursuit and Celebrity Whiskeys 12:15-The Rise of Celebrity Whiskeys 21:44-Challenges and Opportunities in Celebrity Whiskey Brands 28:24-Crafting Celebrity Spirits: The Business Models 31:18-Pricing Strategies: Balancing Quality and Accessibility 35:16-The Importance of Authenticity in Celebrity Brands 39:23-Challenges in the Celebrity Spirits Market 42:44-Consumer Perception: The Connection Between Celebrity and Product 46:37-Building a Portfolio: Beyond One Product 50:33-The Future of Celebrity Brands in Bourbon Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Bomberger's Declaration Bourbon (2024). This non-age stated whiskey is 108 proof and $120 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for October 11th 2024. Bardstown Bourbon Co finished their latest expansion, Barrell Craft Spirits releases a 20-Year Toasted Single Barrel Bourbon, and the return of King of Knetucky for 2024.Show Notes: Alcohol in Space at Whiskey Thief Bardstown Boutbon Co finished their latest expansion Pappy Palooza Pass or Play by Give270 Elijah Craig Bourbon Old Fashioned Week Penelope Bourbon Founders Reserve List Mint Julep Experiences launched Ireland Whiskey Tours Vendome Copper & Brass Works has opened a new manufacturing facility Castle & Key Distillery Cask Strength Wheated Bourbon Old Potrero’s new California Cellar Series Town Branch Imperium MMXXIV High West Midwinter Night’s Dram Act 12 Barrell Craft Spirits 20-Year Toasted Single Barrel Bourbon Chattanooga Whiskey Bottled in Bond Vintage Series: Fall 2020 Booker’s Batch 2024 03 Master Distillers Batch Brother’s Bond 7-Year Old Bottled In Bond Bardstown Bourbon with Blackberry Farm Brewery Westward Whiskey Milestone Edition No. 2 King of Kentucky 2024 Old Overholt Extra Aged Cask Strength 11YR Hard Truth Distilling Co French Oak Harvest Rye Russell’s Reserve Single Rickhouse 2024 Camp Nelson B @whiskeythiefdistilling @bardstownbourbonco @give270 @elijahcraig @penelopebourbon @castleandkey @barrellbourbon @brothersbond @hardtruthdistilling @russellsreserve Support this podcast on Patreon

The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles. Show Notes: 00:00-The Evolution of Premium Whiskey 05:54-Defining Premium: Price, Age, and Quality 11:59-Market Dynamics: The Role of Distillers and Brands 17:45-Consumer Perception: What Makes Whiskey Premium? 24:05-The Impact of Packaging and Marketing on Premium Status 30:08-Future Trends in the Premium Whiskey Market Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Outryder (2024). This non-age stated whiskey is 100 proof and $85 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Subscribe to Behind The Pursuit: From Bourbon to Brand Ryan tackled these questions back on Episode 068, and with the feedback we got from listeners, we wanted to give Kenny an opportunity to chime in as well. Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer.  We hit on: How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that? Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP?  Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it? What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan? How do you continue to set the brand up for success with so many other brands continuing to develop around you? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

Ben Holiday is making some serious waves and it's really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There's a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon. Show Notes: 00:00-Introduction to Bourbon Pursuit and Ben Holiday Distillery 05:49-The Rise of Non-Kentucky Bourbon 11:56-Kyle Merkline's Journey to Distilling 17:56-The History of Ben Holiday Distillery 24:06-Prohibition and Its Impact on Distilling 29:47-The Distillation Process and Techniques 36:09-The Importance of Aging and Waiting 42:13-Marketing Strategies and Brand Growth Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Rebel 10 Year Old Single Barrel Bourbon. This 10 year old bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for September 27th 2024. Wyoming Whiskey has a new Master Blender, 2XO Releases the Sneakerhead Blend and Penelope Bourbon introduces its new Estate CollectionShow Notes: Chicken Cock Whiskey joins the KDA Buffalo Trace Distiller for a Day Contest Brendan Cook is Wyoming Whiskey's new Master Blender True Story Bourbon and Rye Town Branch Overproof 2XO The Sneakerhead Blend Penelope Bourbon Estate Collection @wyomingwhiskey @buffalotracedistillery @chickencockwhiskey @2xowhiskey @truestorywhiskey @penelopebourbon Support this podcast on Patreon

As a listener of Bourbon Pursuit, you already know more than the average bourbon consumer that walks the aisles. We get into tons of different discussions that surround the whiskey industry and you've heard us talk about barrels that aren't owned by distilleries but sit on the books of brokers or middle-men. With the explosion of bourbon over the past few years, the cost to acquire those barrels from brokers has sky rocketed, and whenever there is an opportunity to make money, more people get into the game. Today, there are millions of barrels aging in warehouses that don't belong to brands but are done as investments for anybody willing to take the risk. It's really no different than the stock market and for that reason we have Jeremy Kasler and Sara Havens from Cask X join the show. We talk about the business model and how anyone with the some spare money can put their dollars into barrels of whiskey as an alternative investment. We go through the legal ramifications and the unrealized benefits of being a CaskX customer. We also talk about the current market where we are seeing a decline in prices and if that means all good things come to an end or if the market is still strong and is a good place to think about future investments. Show Notes: 00:00-Introduction to Bourbon Pursuit and Barrel Investment 07:12-The Role of Whiskey Enthusiasts in Brand Success 12:53-The Evolution of Barrel Brokering and Investment 21:24-Understanding the Risks and Returns of Barrel Investments 30:32-Market Trends and the Future of Bourbon 40:15-Investor Profiles and Distillery Partnerships Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review 15 STARS Three Kings Whiskey. This 11 year old whiskey is 107 proof and $180 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for September 20th 2024. Flaviar has acquired competitor Speakeasy Company, Maker's Mark Releases its 2024 Cellar Aged and Wild Turkey master distiller Jimmy Russell celebrated his 70th anniversary with the company.Show Notes: Heaven Hill opens the Five Brothers Bar & Kitchen Flaviar has acquired competitor Speakeasy Company Premiership Rugby has signed a new partnership with Buffalo Trace Tom Beckbe announces a collaboration with Pappy & Company Brewzle Whiskey Festival in Opelika, taking place on October 12, 2024 Southern Star NFL 30th season with a Special Barrel Release Dierks Bentley ROW 94 Lux Row Small Batch PX Sherry Cask Finish Ole Smoky Distillery is teaming up with Jason Kelce Wyoming Whiskey National Parks No. 4 and Old Faithful Straight Bourbon Whiskies Milam & Greene Whiskey Unabridged Volume 3 Jack Daniel's Single Barrel Special Release Coy Hill Barrelhouse 8 Hidden Barn Organic Wheated Bourbon Whiskey Wolves American Single Malt Cedar Brook Wheated Bourbon Silverbelly Whiskey limited single barrel Hard Truth Distilling Co. announced the release of four limited reserve whiskeys Filmland Spirits QUADRAFORCE Maker’s Mark Cellar Aged 2024 Jimmy Russell’s 70th Anniversary 8 Year Old Bourbon @heavenhilldistillery @buffalotracebourbon @tombeckbe @pappyandco @brewzle @dierksbentley @olesmokey @luxrow @milamandgreenewhiskey @makersmark @wildturkey @hidden_barn Support this podcast on Patreon

On this Bourbon Community Roundtable, we discuss the latest that happened at Kentucky Bourbon Festival and how this could resurge and fuel the growth of bourbon. Show Notes: 00:00-Celebrating Milestones in Bourbon Podcasting 01:02-The State of Bourbon Festivals and Industry Health 04:56-Reflections on Regrets in Bourbon and Career Choices 09:59-The Excitement of Bourbon Community Roundtable 19:57-The Role of Festivals in Bourbon Culture 30:06-Consumer Engagement and the Future of Bourbon Festivals 39:45-The Health of the Bourbon Category and Market Trends Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville 8 Year Bourbon Bourbon. This 8 year old bourbon is 100 proof and $140 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Subscribe to Behind The Pursuit: From Bourbon to Brand Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza, and we thought they'd made for a great episode for Ryan while Kenny was out. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer.  We hit on: How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that? Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP?  Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it? What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

One thing I love about what we do in this show is that we continue to explore new and interesting angles of the bourbon world. And one that always gets overlooked is the role of public relations. All major corporations have contracts with PR firms where it's their responsibility to get eyeballs on every new release, get butts in seats at events, and make some kind of commotion about their whiskey. To explore this topic, I've invited Dave Karrakur on the show. He's an industry veteran who has done PR his entire career at places like Sega and Campari but has now ventured off on his own with Raptor Communications. We talk about the stress that PR feels when it comes time to put out a new release, how to get it in front of the right audience and get words in articles like Forbes, and how do you response to a client when something just completely flops. Show Notes: 00:00-Introduction and the Role of PR in the Bourbon Industry 06:28-Exploring a New Angle: Public Relations in the Bourbon World 10:26-Guest's Background in PR and the Drinks Business 18:55-The Need for PR and Creating a Compelling Narrative 25:25-Navigating the Changing Media Landscape 31:39-Rising Above the Clutter: Detail and Engagement 32:35-Building Whiskey Brands through PR 34:02-Measuring the Impact of PR 35:00-The Value of Third-Party Endorsements 37:16-Building Relationships with Journalists and Influencers 39:32-Navigating Social Media Platforms for Whiskey Marketing 44:11-Distribution Challenges and On-Shelf Presence 46:04-Strategies for Sending Samples to Reviewers 48:55-Maintaining a Cadence of PR Activities 50:17-Dealing with Negative Reviews 55:03-The Complex and Stressful Nature of Whiskey PR Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 2024 Limited Edition Small Batch Bourbon. This 12-20 year old bourbon is 108.2 proof and $225 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for September 6th 2024. The Kentucky Castle will transform into a new $92.5 million distillery, Bardstown Bourbon Co. has two new releases, and the first innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon ‘The Reserves’Show Notes: 5th Annual Whisk(e)y Festival “Premier Drams” at Jack Rose The Kentucky Castle will transform into a new $92.5 million distillery Bardstown Bourbon Co. has two new releases Proof and Wood BlameCanada Truth Straight Rye Whiskey from Hard Truth Booker’s Bourbon ‘The Reserves’. @jackroseindc @bardstownbourbonco @hardtruthspirits @proofandwood @beamgeneration8 Support this podcast on Patreon

I've been around bourbon as a more than a light bystander for more than a decade. We talk on the show all the time about how we got to know bourbon at a good time but today we get our reality check. I put a message out on a local facebook group in Louisville asking for anyone who has gotten into bourbon in less than a year to send me a message about coming on the show to give us their perspective because I want to know what goes through the mind of today's new bourbon drinker. Brian Sekelsky and Justin Kingery are two new bourbon enthusiasts and we dive into the factors that have influenced their buying habits. We touch on the variety of bourbons available today, including finishes, and the their openness to trying new things instead of chasing what's popular. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Woodford Double Oak and Blanton's are mentioned as gateway bourbons Cocktails played a role in their bourbon journey, with the Old Fashioned being a favorite. Finding rare bottles and sharing their bourbon experiences with others brings excitement and enjoyment. Personal taste and experimentation are key in the bourbon journey. Intrigue, emotion, and consistency are key factors in the speaker's bourbon collection. We value the experience and emotional connection with bourbon. Social media, YouTube channels, and Facebook groups play a role in shaping the intrigue. We're skeptical about opening expensive bottles and considers price when making purchasing decisions. Label recognition and bottle design influence the speaker's purchasing decisions. The variety of bourbons available today, including finishes, offers new and interesting experiences. We touch on the importance of truth in advertising in the bourbon industry. Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Dancing Goat Distillery Release 005: Tommy's Malted Bangdog Blended Bourbon. This 8 year old whiskey is 109.8 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for August 30th 2024. Whiskey Thief is opening a new spot in NuLu, Alaska Senate Bill 9 goes into effect which allows direct to consumer shipping, Heaven Hill Distillery announced today the release of the 18th edition of the Parker’s Heritage Collection. Show Notes: Mash Maker’s Experience at Casey Jones Distillery Whiskey Thief Plans Location in NuLu LF Heritage Distillery Co joins KDA Alaska Allows DTC Shipping for Spirits Barrel Global partner with Still Austin Whiskey Co Pursuit United Double Oaked Rye Derek Trucks Ass Pocket Whiskey Cream of Kentucky Two New Releases Little Book The Infinite Edition 1 18th edition of the Parker’s Heritage Collection @caseyjonesdistillery @whiskeythiefdistilling @stillatx @pursuitspirits @beamgeneration8 Support this podcast on Patreon

In the past two years if you've found yourself scrolling on TikTok or YouTube Shorts, then I'm almost certain you've seen a video by the man that goes by Brewzle. TJ Gamble is the man that goes by Brewzle and he's been a media powerhouse. He's grown his following from just a few thousand subscribers to over a million across all his social channels. He takes a different approach to his videos where it's more about entertainment rather than full blown education. TJ happened to be in Louisville picking some Pursuit United barrels so I invited him to sit down and have a chat about his content and what cheat codes he used to grow a following at such a rapid pace. We discuss how he got into whiskey and the types of content that work well for his fans and how he transitioned from short-form videos to doing more full-length content and trying to start a lawn mower with weller full proof. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Where did the name Brewzle originate? What piqued your interest in bourbon? Can you explain the idea of the lawn mower with Weller? How did you decide to approach and build your content? Have you seen more success with a certain type of video? Do people feel like your hunting videos are staged? Is your audience looking for hidden gems or stuff from the big 6? What is your cheat code to amassing your audience? What's the long term strategy to growing further? Do you feel Kentucky bourbon has become boring? Is there a certain price point that people find attractive in your content? Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review BBC Collaborative Series Amrut Barrel Finished Whiskey. This 8-14 year old whiskey is 110 proof and $160 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for August 23rd 2024. American whiskey is gaining market share in the US with the on-premise, New York signs into law direct to consumer shipping for spirits, and Old Forester announces birthday bourbon Show Notes: UK gets $101.8 revenue boost this thanks to Taylor Swift’s The Eras Tour. CGA’s On Premise Measurement data has revealed that American whiskey is gaining market share government lawyers appealed the ruling that allowed at-home distilling New York opens up direct-to-consumer shipping Evan Williams Bourbon announced a new partnership with Learfield Media Beyoncé Knowles-Carter has joined forces with Moët Hennessy to create SirDavis Blood Oath Trilogy – Third Edition Redemption Sur Lee Straight Rye Whiskey Uncle Nearest Lost Chapter 1 - 777’ Baker’s Bourbon 13YO Bardstown Origin High Wheat Penelope Valencia Raconteur Rye Brazen Old Forester Birthday Bourbon Support this podcast on Patreon

On this roundtable we talk about upcoming fall releases and which ones have always been consistently reliable while others seem to miss. Show Notes: Above the Char with Fred Minnick (@fredminnick) asks if Kenny is a steak, what would it be? What are the fall releases that always hit? Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Little Book Chapter 8 “Path Not Taken”. This 4-18 year old whiskey is 118.2 proof and $160 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for August 16th 2024. Kentucky Distillers’ Association has been inducted into the prestigious World Spirits Alliance. Social media giant TikTok has quietly updated its advertising policy to allow alcohol adverts. Michter’s will is bringin back its US*1 Toasted Barrel Finish BourbonShow Notes: Castle & Key Distillery and GiantMouse Knives Kentucky Distillers’ Association (KDA) has been inducted into the World Spirits Alliance TikTok has updated its advertising policy to allow alcohol adverts Remus Repeal Reserve Series VIII Straight Bourbon Whiskey Milam & Greene Whiskey Roadrunner Single Barrel Bourbon Chattanooga Whiskey Russian River Pinot Cask Finished Jack Daniel’s Heroes Selection Single Barrel Barrel Proof Tennessee Rye Whiskey Blue Note Bourbon Honey Rye Cask Michter’s US*1 Toasted Barrel Finish Bourbon @castleandkey @remusbourbon @milamandgreenewhiskey @chattwhiskey @jackdaniels_us @bluenotebourbon @michterswhiskey Support this podcast on Patreon

One of those indulges that we find ourself in with this bourbon hobby is acquiring a few dusty bottles. And if you've never had a dusty bourbon before, then this episode will wet your appetite for one. There's so many aspects of it but can you imagine building a business off of a non-renewable resource like dusty bourbon? That's what we wanted to know so Brad Bonds and Shannon C Smith of Revival Vintage Spirits join the show. We talk about various aspects of the dusty bourbon market and collecting vintage spirits for sale such as strategies for acquiring dusty bottles, managing inventory and cash flow, vetting buyers, and dealing with potential fakes. We also touch on some legal things but also figuring out what brands stand out in the dusty market. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about whiskey going bad with only a small amount remaining. What led you down the dusty bourbon rabbit hole? Were you trying to buy and acquire dusty bourbon when you were at Cork 'n bottle? What was your strategy on acquiring dusty bottles? Are you scared about your inventory coming to an end? How do you manage your cash flow? How do you vet buyers and look for fakes? Why don't you like to resell Van Winkle? What has changed with the Kentucky Vintage law? What is defined as a vintage spirit? Are Beam decanters are good gateway for those getting started? How do you choose what to open for the open tasting bar? What percentage of your revenue is tastings vs full bottle sales? How do you guide someone in buying a bottle if they have a budget? What products today do you think will be great vintages tomorrow? Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Russell's Reserve 15 Year Old Bourbon. This 15 year old bourbon is 117.2 proof and $250 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for August 2nd 2024. AB InBev has sold Master of Malt, Bourbon & Banter will kick off National Bourbon Heritage Month with the 11th annual 30 Days of Bourbon Challenge, and Woodinville Whiskey Co. releases an 8 Year OId Bourbon.Show Notes: Mile High Spirits and World View send a barrel into the stratosphere Bourbon & Banter 30 Days of Bourbon Challenge AB InBev has sold Master of Malt Newly revamped Additive Free Alliance, Inc RD1 Spirits has hired a Research and Development Master Distiller Town Branch Kentucky Straight Rye Whiskey 2XO French Oak Woodinville Whiskey 8 Year OId Straight Bourbon Whiskey Four Roses Distillery 2024 Limited Edition Small Batch Bourbon @milehighspiritsdistillery @bourbonbanter @rd1spirits @townbranchbourbon @2xowhiskey @woodinvillewhiskeyco @fourrosesbourbon Support this podcast on Patreon

A few months ago I came across an article on Vinepair that explained even though we are in the midst of a bourbon boom in American with everything feeling a modern day gold rush to collect every new bottle that comes out, it's the complete opposite in europe. Europeans aren't buying the bourbon boom. But why? To help dive into this, I figured we may as well go straight to the source and invite some europeans on the show. Henrik Brandt and Linus Jonsson are from Denmark and Sweden and give us an insight into what the bourbon scene looks like in their part of the world. We discuss the major issues with limited access, minimal marketing, stigma when compared to high age statement scotches, and how importing inflate prices. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about abolishing the three tier system. How did you find bourbon even though you aren't from America? What was the attraction to bourbon? How hard has it been to spread the word of bourbon? Is access the major issue why bourbon isn't proliferating? Is there a stigma that exists about american whiskey? Is the price too high when compared to scotch and how have the tariffs impacted it? Are we ever going to have a culture shift? Would having a celebrity backing help at all? Why is blending more accepted? How is bourbon marketed and how can you get the bottles sold off the shelf? Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Penelope Architect Build 10. This non-age stated bourbon is 104 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for August 2nd 2024. Tickets are almost sold out for Kentucky Bourbon Festival, Yellowstone Bourbon Limited Edition features 7-year and 17-year aged bourbons, and Green River 1885 Kentucky Straight Bourbon Whiskey goes after the on-premise.Show Notes: Tickets are almost sold out for KBF Whiskey House of Kentucky gets a $115 million syndicated credit facility 15 STARS Three Kings Fine-Aged Whiskey Yellowstone Bourbon Limited Edition Green River 1885 Kentucky Straight Bourbon Whiskey @kybourbonfest @ricky_15stars @yellowstonebourbon @greenriverdistillingco Support this podcast on Patreon

Bourbon has a rich history but if you're drinking bourbon right now, you're not doing it because you just found out that a new category like single barrel was created. There are many moments that have now defined modern bourbon culture that have exponentially grown the category in the past 20 years. In this episode, Ryan, Fred, and myself come with a list of moments that we dive into and give our thoughts on what this meant. Some things we hit on are the high-end releases of Willett and the Antique Collection that spur super enthusiasts, how Maker's made national headlines from a proof change, and how social media has changed the landscape forever. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the future of Bardstown Bourbon Company. What did Four Roses do to help build bourbon? What started the hyper whiskey geek attitude? What special releases changed the landscape of bourbon? How did Brown Forman take Woodford and Old Forester and resurrect the brands? Did the proof debacle from Maker's make a big moment? When did the bourbon media or message boards start making an impact? How did secondary markets on facebook boost the category? Do we feel something like Mad Men was a pivotal moment? Pappygate took national headlines How was Marianne being named the first woman master distillery play a role? What lawsuits defined it? Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Grain to Glass Wheated Bourbon. This 6 year old bourbon is 121 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for July 26th 2024. A judge in texas agrees that you should be able to distill at home, Austrailia is under fire for labeling some whiskeys as bourbon, and Knob creek releases a bourbon and rye blend.Show Notes: A judge in texas agrees that you should be able to distill at home Australian distillers are misleading consumers by wrongly labelling products as bourbon or whiskey Speyside Bourbon Cooperage will invest $16.85 million to build a new stave mill Larceny announced new packaging Pernod Ricard establishes North American Distillers Buffalo Trace Distillery Paris pop-up shop Extended Stave Warehousing joins KDA Rebel Bourbon sponsorship with the Premier Lacrosse League Penelope’s Straight Rye Whiskey Toasted Series Booker’s The Beam House Batch Knob Creek Bourbon x Rye Buzzard’s Roost bottled-in-bond bourbon Elijah Craig Toasted Rye Jack Daniel Distillery Series Selection #13 @larcenybourbon @buffalotracedistillery @rebelbourbon @penelopebourbon @knobcreek @buzzardsroostwhiskey @elijahcraig @jackdaniels_us Support this podcast on Patreon

On this roundtable we talk about an article published on Breaking Bourbon and talk about the next era of bourbon. Are finishes over? Is wood experimenting coming next? Or are we looking at beyond the big six? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the types of glasses he uses to drink Are we done with finishes? Are there any left? What is the next era? Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven's Door Exploration Series 1. This 5 year old finished bourbon is 108 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Subscribe to Behind The Pursuit: From Bourbon to Brand Our Pursuit Spirits Distillery here on Mellwood Ave sits on hallowed ground, being the original site of the Mellwood Distillery, and later, General Distillers Corporation of Kentucky. The Mellwood Distillery has a rich history dating back to 1865, and with the help of several folks in the industry, we've learned a bit about it and it's various ownership changes over the years. It produced brands like Mellwood Whisky, Kentucky Nectar, Derby Town, and Old Rampart, just to name a few. In today's episode, Kenny discusses the architecture, operations, and historical significance of the distillery, highlighting the importance of preserving and sharing bourbon history as we bring whiskey back to Mellwood Ave. We hit on: The origin of our site at 1700 Mellwood Ave Uncovering the history, maps, & research Mellwood Distillery and it's various labels Preserving and sharing the bourbon history and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

Starting a whiskey company is no easy task. And making youself stand out from everyone else, it's even harder. There are a handful of companies that supply most of the bourbon we see on the shelves and many of us fall into the trap of buying based off the packaging. However, with this show, we're able to go and find brands who are finding new fans based off their whiskey. Broken Barrel is one of those companies that is forging a new path and finishing their whiskey in such a unique way by rebuilding barrels that we needed to have them on the show. Today we get to talk to Seth Banheim who is the Founder and their Global Brand Manager, Nick Roady about how to stand out in a crowded market. As a brand we have to find new ways to be different and find a way to capture the mindshare of consumers on a whole new level. We also talk about brand education hurdles and how far can you go until you've completely lost a customer. There's a lot to unpack here, especially for those budding whiskey brands who are looking to make a name for themselves. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about eliminating toasted barrels for finishing. What were you doing with a vodka brand and how did it get into whiskey? Where did you see the opportunity to find new types of staves? Do you hate making money? Why was is so important to have a differentiator compared to what has been done already? How does the conversation change when talking to retailers and distributors on being different? What did you learn from Ol Smokey and what they did different? How far can you go before you lose a consumer with brand education? Is there something to a model like yours that can capture consumers of all levels? At what point does differentiation go too far? Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review World Whiskey Society 10 Year Straight Bourbon Finished in Port Casks. This 10 year old bourbon is 102 proof and $165 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.